WriteSpark

AUGUST 12, 2008

Janice King is an award-winning freelance technical copywriter for global technology companies. All content on this blog is Copyright (c) 2007-current year by Janice King/WriteSpark, except as noted. Listed below are links to weblogs that reference Technology PR Sessions at 2008 PRSA Conference : About Janice King. Become a Fan.

Conference 120

Conference PR Public Relations Copywriting 120

markempa

JUNE 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. If you are a marketer for a company that sells technology, I encourage you to get a copy of this report. Very useful stuff. Very useful stuff.

Lead Generation 120

Lead Generation Work Management Generation Telemarketing 120

Buzz Marketing for Technology

JULY 22, 2008

How do companies like Apple, Starbucks, Google and Southwest Airlines create raving fans, attract endless clients and become market leaders? January 2008 (2). (+) 2007 (280) December 2007 (8). November 2007 (11). October 2007 (9). September 2007 (14). August 2007 (24). July 2007 (33).

RSS 100

RSS Work Management Marketing Management Privacy Policies 100

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The book was officially released on June 4, 2007. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Buzz Marketing for Technology

JUNE 27, 2008

Posted on September 1, 2007 - 10:55pm :: ISD-World Affairs | Society. 6, 2007 | Newsweek International. The office has done this by enlisting the public in its review of progress reports from more than 2,000 companies--an effort to make sure each is complying with established social and environmental guidelines. Pagasa Website.

Wiki 100

Wiki Software Wikipedia Copyright 100

markempa

AUGUST 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Download your copy FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

JULY 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Ive summarized Kevins three points: Don’t be too Web myopic.

Lead Generation 120

Lead Generation Work Management Marketing Management Search Marketing 120

markempa

JANUARY 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. B2B Lead Generation Blog [Read More] Tracked on February 26, 2007 at 06:10 PM » Do You Recognize the 4 Warning Signs of Bad Lead-itis?

Lead Generation 120

Lead Generation Generation Leads Lead 120

Buzz Marketing for Technology

JULY 24, 2008

December 2007. November 2007. October 2007. September 2007. August 2007. April 2007. March 2007. February 2007. January 2007. We have other people at my company who worry about that kind of thing. *Â? DeepaMadhu Says: November 8th, 2007 at 12:45 am. those companies.

RSS 100

RSS Work Management Marketing Management CAN-SPAM 100

Buzz Marketing for Technology

JUNE 27, 2008

Take my 20 best people, and virtually overnight, Microsoft becomes a mediocre company." This quote from company Chairman Bill Gates epitomizes the importance of maintaining high-performing talent in todays knowledge-based organizations. Taking the Talent Pulse: What Drives High Potentials? Underutilization frustrates them.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

markempa

MAY 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 « On Lead Nurturing: Looking for a "hot" date?

Lead Generation 120

Lead Generation Features Generation B2B Thought Leadership 120

markempa

APRIL 5, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

Lead Generation 120

Lead Generation Generation Leads Lead 120

markempa

AUGUST 24, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He explained that his company had invested "big dollars" to install a new marketing automation software system.

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

Convince & Convert

JULY 21, 2010

Been Caught Stealing Let’s start with content creation and copyright issues. Having clear language on blogs and websites puts the public on notice about your position vis a vis copyright. In other words put a copyright, all rights reserved on your content or the bottom of your blog. Companies must also uphold privacy laws.

Social Media 153

Social Media Paid Content Media Advertising Agencies 153

Buzz Marketing for Technology

JUNE 27, 2008

Copyright Violation. favoring the go- getters adapted (a little) from Un-Managing: Unleashing the Creative Beast in your Team Tara Hunt, GOVIS 2007 Slide 12: widgets Slide 13: understanding of what constitutes knowledge work is narrow [link] Slide 14: What does this mean for Knowledge Workers and Knowledge Management? Pornographic.

Enterprise Management 100

Enterprise Management Long Tail Marketing Web 2.0 Work Management 100

WriteSpark

AUGUST 19, 2008

Your company likely uses both technical writers and technical copy writers, whether as employees, as agency writers, or as freelancers. Janice King is an award-winning technical copywriter who helps large, global technology companies produce clear, compelling sales and PR materials. About the Author. About Janice King. Twitter Updates.

Copywriting 120

Copywriting Public Relations Paid Search Agency Case Study 120

markempa

SEPTEMBER 12, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. " Each discipline is vital to the success of the company and they must work together as team.

Lead Generation 120

Lead Generation B2B Marketing BtoB Lead Scoring 120

markempa

AUGUST 29, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Why or why not?

Social Networks 120

Social Networks Lead Generation Network Marketing B2B Marketing 120

Buzz Marketing for Technology

JUNE 27, 2008

I think the biggest barrier to informal learning is a company not wanting to really go into "Why we do it this way." " They dont want to conversationally uproot the motivations or lack of motivations, or how shallow monotonous or redundant entire departments of a company are. Added: January 16, 2007. Company Info.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

markempa

APRIL 18, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. All to often companies invest in expensive software before they fully understand the fundamental operational processes that it will be supporting.

Demand Generation Agencies 120

Demand Generation Agencies Lead Generation Marketing Automation Services Demand Generation 120

Buzz Marketing for Technology

JULY 10, 2008

Consider General Motors—the largest, most profitable company in the world in the early 1970s. billion loss in 2007. Since the 1980s, the company has constantly evaluated its activities, found ways to improve, and built the expectation that learning will be ongoing into management practices. billion profit in 2007.

Work Management 100

Work Management Copyright Customer Satisfaction Efficiency 100

Buzz Marketing for Technology

JULY 20, 2008

16, 2007) — Website policy makers who use robots.txt files as gatekeepers to specify what is open and what is off limits to Web crawlers have a preference for Google over other search engines, say researchers. > Copyright Reuters 2008. Google Favored Over Other Search Engines By Webmasters (Nov. > read more. Bertha weakens.

Peer-to-peer 100

Peer-to-peer Personalization RSS Work Management 100

markempa

MAY 9, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. companys focus. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Its about results.

Lead Generation 120

Lead Generation Social Media B2B Marketing Social Marketing 120

markempa

JANUARY 23, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. It’s great.

Lead Generation 120

Lead Generation B2B Sales Work Management B2B Marketing 120

markempa

AUGUST 22, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Thought Leadership 120

markempa

JUNE 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. New and innovative online marketing tactics help companies build their brand and generate leads online.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

FEBRUARY 28, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. He said something like, "I think companies [like yours] give away many of their trade secrets on their website. If I wanted to compete with you.

Lead Generation 120

Lead Generation B2B Thought Leadership Generation Leads 120

Hubspot

MARCH 8, 2017

The roots of Victor are fuzzy at best, but according to The Fabulous Phonograph , it was founded in 1903 as the Victor Talking Machine Company. But Caruso’s signing was a precursor to the Copyright Act of 1909 that required record sale royalties to be paid to the writers and publishers of songs, but not to the people who performed them.

Peer-to-peer 77

Peer-to-peer Broadcasting Copyright P2P 77

markempa

NOVEMBER 1, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. In fact, most companies need to do a better job managing and qualifying the leads (or more likely the inquiries) they already have.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Leads 120

markempa

NOVEMBER 22, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

MARCH 6, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Your problem is partly solved if you can get company-wide approval for a clear definition of what a qualified lead is prior to launching your campaign.

Webcast 120

Webcast Lead Generation Ideal Customer Profiles Sales Qualified Leads 120

markempa

MARCH 30, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext. Stay tuned!

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

markempa

MAY 13, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The analysts who predict the future success of a company and then punish them for falling short? But for a marketing leader, its less than 24 months.

Lead Generation 120

Lead Generation ROI Top of Funnel B2B Marketing 120

markempa

APRIL 19, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. They also want to know the people behind the company. They also want to know the people behind the company.

Lead Generation 120

Lead Generation Generation B2B Thought Leadership Leads 120

markempa

AUGUST 17, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. FREE lead generation consultation from InTouch Just Tell Us How To Contact You First and Last Name Company Email Telephone Ext.

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120