Writing on the Web

JANUARY 11, 2011

A 2007 study by Jennifer Edson Escalas , a marketing researcher at Vanderbilt University, found that people had more positive reactions to advertisements that were presented in a story form than to ads that were factually straightforward about the products. A deeply personal story (a tragedy, a rags-to-riches example).

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Buzz Marketing for Technology

JUNE 28, 2008

January 2007. written by John Mancini, President of AIIM , the enterprise association on content management, states that a casual approach to e-mail management presents â??significant Posted: Sun Jun 03 21:27:39 PDT 2007. Posted: Mon Jun 04 21:50:08 PDT 2007. Posted: Sun Jun 17 04:45:51 PDT 2007. Month Archive.

Enterprise Management 100

Enterprise Management Wiki Work Management Web 2.0 100

Smashmouth Marketing

MAY 29, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. It’s no longer how I want to present (sell) to you, rather how do you absorb information.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

MAY 11, 2009

Personally, I attended the CMO Club Summit and Sales 2.0. It was interesting that in both cases, the attendees were buzzing with discussion about the need for alignment of sales and marketing so I blogged an article about it earlier this week. It’s no longer how I want to present (sell) to you, rather, how do you absorb information.

Trends 100

Trends Work Management Marketing Management Buzz 100

Buzz Marketing for Technology

JUNE 27, 2008

Scientific Publications 2007. Presentations. TENCompetence Frequently Asked Questions (16 Mar) The TENCompetence Personal Competence Manager (12 Mar). The presentations are available here. The presentations are available here. » calendar | read more Submitted by ckew on 14 December, 2007 - 07:39.

Ad Building 100

Ad Building Deliverability Conference Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

How research or any type of findings are packaged and presented can impact how readily the knowledge is put into practice.". The messenger is the person, group, or organization that delivers the information to the audience. Toronto : Imagine Canada , 2007. December 2007 (11). November 2007 (12). October 2007 (14).

Web 2.0 100

Web 2.0 Effectiveness RSS Work Management 100

WebMarketCentral

FEBRUARY 20, 2008

Marketers Can Buy Buzz by MediaPost Online Spin Max Kalehoff of Clickable presents some interesting findings on the (highly positive) correlation between media spending and word-of-mouth "buzz." Neither is right or wrong, but they are both part of a complex communications and customer landscape." Organic SEO vs. PPC?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

markempa

MAY 9, 2007

In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there. Continue Reading at the INSPIRE SmartMarketers.com Blog (a new blog Im contributing to monthly) presented by Netline. In a complex sale, my experience is, most of the selling actually happens when the sales person isnt there.

Lead Generation 120

Lead Generation Lead Nurturing ROI Generation 120

Buzz Marketing for Technology

JUNE 27, 2008

5 Things You Can Do to Begin Developing Your Personal Learning Network. If youre new to this world, personal learning networks are created by an individual learner, specific to the learner’s needs extending relevant learning connections to like-interested people around the globe. Wednesday, April 23, 2008. at 6:23 AM.

Education 100

Education Personalization Wiki Social Networks 100

Buzz Marketing for Technology

JUNE 27, 2008

My presentation at the Enterprise 2.0 URL: Remember personal info? December 2007. November 2007. October 2007. September 2007. Markets, Technology & Musings. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Elevating the Enterprise 2.0 Conversation. Conference.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

WebMarketCentral

JANUARY 30, 2008

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups.

SEO 20

SEO SEM Work Management Thought Leadership 20

Buzz Marketing for Technology

JUNE 27, 2008

Having just finished giving a presentation on that very topic in Qatar , I, of course, had lots to say (not quite as eloquently as others , unfortunately). The development of a personal learning network (or PLN) is absolutely essential for any successful 21 st century educator. Develop Personal Connections. The power of web 2.0

Education 100

Education Web 2.0 Ning RSS 100

Buzz Marketing for Technology

JULY 23, 2008

December 2007. November 2007. October 2007. So today "responsibility" means: * Being present, not absent. URL: Remember personal info? A weblog on the 21st century. Blog powered by TypePad. April 2008. March 2008. February 2008. January 2008. Favorite Weblogs. Email List. Harold Jarche. Misbehaving.net.

Education 100

Education Display Ad Agencies Google 100

Buzz Marketing for Technology

SEPTEMBER 30, 2008

Covering social media business strategy and personal power. I state my company’s primary functions in the first sentence of my current role, so that people can see what I’m bringing to the table alongside my own personal skills. They recommend that you only connect with people you know well personally. Newsletters.

Ideal Customer Profiles 100

Ideal Customer Profiles Profiling Linkedin Network Marketing 100

Buzz Marketing for Technology

JUNE 27, 2008

Ross Dawson, August 27, 2007 1:24 AM US PT. Technology is perhaps at the root of the advent of information overload, though it will also be part of the solution, by providing increasingly refined ways of filtering data to present the most valuable information to the right people. Tracked on August 29, 2007 1:32 PM. 5 Comments.

Web 2.0 100

Web 2.0 Enterprise Management Work Management Marketing Management 100

Buzz Marketing for Technology

JUNE 27, 2008

April 19th, 2007 (8:54am) Anne Zelenka 94 Comments. Bursters don’t hesitate to declare what they’re doing whether it’s personal or professional, because this makes it easier for colleagues to connect, collaborate, and coordinate with them — it makes teams more productive and binds them together on a human level.

Wiki 100

Wiki Enterprise Management Work Management Web 2.0 100

markempa

JUNE 28, 2007

Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read. Today, his article in BtoB Magazine gives a great summary of his presentation from the roadshow and is worth a read.

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

Webbiquity

FEBRUARY 16, 2011

Anthony Piwarun presents a detailed, step-by-step guide to optimizing various key areas of your LinkedIn profile (headline, summary, title) as well as other factors, shows what kind of results are achievable, and answers the question: is premium membership worth the cost? Post on Google Buzz. by My Venture Pad. Share this on Bebo.

Linkedin 100

Linkedin Tactics Tips Work Management 100

Buzz Marketing for Technology

JUNE 27, 2008

Reorganizing My Personal Learning Environment » Whos In Charge of Learning? A few days ago, I posted about my personal learning environment and how Im using a variety of web-based tools to manage my own learning. Some Personal Learning Resources To pursue my own learning, though, I need resources. Funny videos are here.

Web 2.0 100

Web 2.0 Training Work Management Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Very interesting, personally the "art" and "science" of learning (and informal learning) is probably the most interesting thing. Theyd rather put together a bullet-point email presentation and a multiple choice test. The more relaxed a person is, the more receptive that person is to verbal information.

Youtube 100

Youtube Privacy Policies Paid Search Agency Digg 100

Online Marketing Institute

JUNE 15, 2009

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

Online Marketing 40

Online Marketing Blogger PR Digital Asset Management 40

Buzz Marketing for Technology

JUNE 27, 2008

In an effort to learn more about the drivers of top talent and how well organizations are executing them, in 2007, global HR consultancy Hewitt Associates released conclusions from its Talent Pulse study. In the words of one A-player, "I enjoy being presented with challenges that stretch me." Motivator No. Motivator No.

Fulfillment 100

Fulfillment Copyright Knowledge Base Differentiation 100

Buzz Marketing for Technology

JUNE 27, 2008

This is my personal blog - stuff not directly connected to my businesses goes here - some of its a little spicy, so watch out for heartburn. personal. (23). presentations. (4). ► 2007. (61). Rugby World Cup 2007. skip to main | skip to sidebar. Falkayns Nest. martial arts. (1). mens health. (1). Microsoft. (13).

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Buzz Marketing for Technology

JUNE 27, 2008

At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. Social Software and its Visual Presentation.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

Buzz Marketing for Technology

JUNE 27, 2008

This research work has been published by Microsoft under the name “Worldwide Buzz: Planetary-Scale Views on an Instant-Messaging Network.&# “We present a study of anonymized data capturing a month of high-level communication activities within the whole of the Microsoft Messenger instant-messaging system. What do you think?

Enterprise Management 100

Enterprise Management Work Management Marketing Management Webcast 100

Hubspot

JANUARY 3, 2013

That's right, our beloved Mario not only groped a stranger while donned in the gregarious costume, but also had marijuana on his person. Having a popular mascot synonymous with your brand presents tons of marketing opportunities, but unfortunately, one can't always control who puts on the mask. Not a good day for Nintendo.

Examples 28

Examples Network Marketing Broadcasting Paid Search Agency 28

The ROI Guy

DECEMBER 9, 2010

Presenting to a group of IT managers in the UK, Dr Richard Berglin of Dot Net Solutions, outlined the ROI of cloud solutions, the specific areas in which savings can be made, and the flexibility benefits of a cloud solution infrastructure. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Marketing Management 40

The ROI Guy

FEBRUARY 15, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. How to Measure and Present the Effectiveness of Yo.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

markempa

JUNE 13, 2007

Messaging that addresses (in a personalized manner) a specific problem that your prospect is having is more relevant and thus will be more effective than a generic features and benefits message. Review 10 - 15 recent sales "wins" and look at what business pains or events were present. See the above mind map for examples) 2.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

The ROI Guy

JANUARY 20, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

SMB 40

SMB ROI Marketing Budget Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Presentation. Web Content 2007. is underway here in Italy, and I presented “Cultivating wikis to change the enterprise and improve the bottom line&# this morning. Grow Your Wiki: Presentations in Italy and Portugal Next Week. New York Times. Nine Inch Nails. Northern Voice. office 2.0. online communities.

Wiki 100

Wiki Enterprise Management Web 2.0 Work Management 100

The ROI Guy

DECEMBER 23, 2010

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , CIO Insight , Frugalnomics , IT Budgets , Pisello 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. How to Measure and Present the Effectiveness of Yo. How Do You Get Started in Content Marketing?

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

Hubspot

AUGUST 26, 2010

This makes it possible to walk through the first few thousand ids in using the API and reconstruct when every person joined, and so how many users there were at any point in time. Evan's high-profile and Om's endorsement must have been a big help in building that sort of buzz. This is the day-by-day chart for the initial launch.

Twitter 28

Twitter Analysis Co-Registration Marketing Budget 28

The ROI Guy

FEBRUARY 14, 2011

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Share to Twitter Share to Facebook Share to Google Buzz 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

JANUARY 25, 2011

Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

SEPTEMBER 4, 2007

Tuesday, September 04, 2007 The Business Value of Server Virtualization One of the key issues in IT today is that normal operating expenses consume way too much of the annual budget – 61% on average in most organizations is spent keeping the lights on, and 25% spent on regular migrations and upgrades. to 1 consolidation ratio.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40