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Trending Sources

Pitching Bloggers

PR Meets Marketing

Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. I had been updating my original post with any posting that I came upon regarding this topic. Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics  and his tips for blogging. Micro Persuasion: Steve Rubel started a lively conversation with his post on  The Future of PR is Participation: Not Pitching   Can PR go beyond pitching and understand how to leverage social media? On October 22, B.L

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Social Media Facts and Stats. Adam T.

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Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)? Social Media Stats, Facts and Research Does Facebook Need To Build A Search Engine? Or that 73% of U.S. And 73% of U.S.

B2B Lead Generation Blog: Off-Topic: On Selling Ideas in 1776

B2B Lead Generation Blog

Recent Posts Learn the New Rules for Selling to Crazy-Busy Prospects BtoB 2010 Lead Generation Guide just published Thoughts on how the human touch impacts marketing performance 5 Steps To Creating A Lead Gen Machine & The Predictable Revenue That CEOs Love 100 Tips for Trade Show Lead Generation LinkedIn B2B Lead Generation Roundtable Group Turns One Lead Generation 2.0

PR and Blogging Outreach: Practical Tips

PR Meets Marketing

To me, good blogger relationships is one part doing your research, one part old school PR and one part transparency. Some additional resources on this topic include: Erik Sebellin-Ross' Tech for PR: Erik has included a page on Social Media Basics  and his tips for blogging. Ochman included her MaketingSherpa article on How to Pitch Me - and Other Bloggers - with PR  on her blog.

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers. Please don’t. Kudos!

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Host Albert Maruggi weaves his 25 years of marketing and PR experience across business, technology and national public affairs in interviews with newsmakers, authors and business leaders. What should I do? Web 2.0 Nothing against Aunt Mildred.

Content Marketing Tips: Get Your Stories Straight

Writing on the Web

Good content marketing requires good storytelling. This was a theme in the wonderful book by Rosamund and Benjamin Zander, The Art of Possibilit y. I’m interested in the stories we tell ourselves, and how that affects the online content we write for our businesses. It’s extremely important that you edit your stories, and in many cases, you’ll have to do some rewriting. I’m re-reading a great book by Jim Loehr, The Power of Story: Rewrite Your Destiny in Business and in Life (Free Press, 2007). Blog this on Blogger. More will be revealed.

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How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code. The first step in developing a strategic marketing plan is to identify your target markets. and new prospects.

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B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. Early on you saw the potential power of social media through direct engagement with customers – and now you’re tasked with setting the social strategy and direction for your company. Or Does It? 5.

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Best of 2007: Web Analytics

WebMarketCentral

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics. Outing The Heavy Clickers by MediaPost Online Spin Dave Morgan gets to the bottom of click-through rate fascination.

Best of 2007: Interactive PR

WebMarketCentral

social bookmarking, new media relations and blogging.to David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Expanding beyond the scope of his book, here are some of the best articles and blog posts of 2007 on maximizing the impact of public relations activities through interactive PR. Nevertheless, worth checking out.

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. What these marketing pros may not realize, though, is they can easily access the latest marketing news and insights from well-known names in the field -- and even join in on interesting marketing conversations -- through LinkedIn groups.

Best of 2007: Marketing Research

WebMarketCentral

How is online consumer behavior changing? Does advertising on social media sites really work? What do marketing professionals need to know about online video? Get the answers to these questions and more from this collection of some of the best articles and blog posts from 2007 on marketing research. People Do Read Online -- Who Knew?

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling. well-crafted search marketing program can provide not only broad brand exposure at a very reasonable cost (with CPMs of $10 or less), but also high-ROI lead generation. fade a bit."

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. The proliferation of themes, tools and plugins have transformed blogs from mere online text collections to powerful interactive, rich-media sites that can attract, engage and educate your potential buyers. Why Blog.

Tom Pisello: The ROI Guy: B2B online marketing continues ascent.

Tom Pisello

Wednesday, June 16, 2010 B2B online marketing continues ascent despite tough economy Rapid 12% annual growth led by Social Media, Lead-Gen Micro-Sites and Online Marketing Services B2B online marketing continues to grow, with research firm AMR predicting an annual compound growth rate of 12% into 2013. How Do You Get Started in Content Marketing?

Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing. social media. And then they will write about you!”

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook   Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done. Effective executives do first things first and they do one thing at a time.   - Peter F.

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Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007! video, audio files and PDFs) and encouraging mashups. It's all fundamentals, but that's often what SEO comes down to. However.a

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Interview: Mike Grehan, World Traveler & Global SEO by TopRank Online Marketing Blog Skipping the standard "How did you get started in this business?" SEO is dead?

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Content Marketing Today

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders. We are delighted to have earned another strong ranking among the content marketing blog elite once again. We are especially pleased because this is one tough crew of content marketing thought leaders. How Content Marketing Blogs are Ranked. Social Media. 2. PR 2.0.

Interview with Jim Lin of Ketchum: The Digital Revolution

ReadyPulse

Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning. This was way before the internet took off – really early stage stuff.  I liked it so much that I quit PR and just worked in online marketing for a number of years.

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. I may be biased, but if you are client-side and working with consultants advising you on digital but they don’t participate personally – ask yourself:  shouldn’t they ? Sample image from 2009 blogger quotes project 7. 

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17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% billion this year Source : eMarketer B2B interactive marketing spending will climb to nearly $4.8 One of the best sources of information is industry statistics.

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10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. Social media certainly loomed larger in the past 12 months but interest in content marketing strategy accounted for the majority of the most popular posts. Twitter Tips to Strengthen Your Content Marketing Strategy.

New Junta42 Top Content Marketing Blogs Released - Convince Converts

Junta 42

We are excited to release the eighth installment of the Junta42 Top Content Marketing blogs list. We started with 81 blogs in 2007. For this release, we individually reviewed more than 350 blogs on the basis of content marketing excellence ( click here for an explanation of how we review ). Congratulations to each of the top 42 content marketing blogs, especially Jay Baer from Convince and Convert for his number one status.  Click here for the entire Top 42 Content Marketing Blogs list (including all 350+). Online Marketing Blog. 4 Web Ink Now.

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better time management with smart calendars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done. In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month. If using MS Outlook 2007, you are lucky! This will help you in two ways.

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market. Updated Alinean Social Media ROI Calculator - New.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Email Marketing: Improve deliverability by deleting subscribers? By Sean Donahue , Editor, More Posts If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors. Tip #2. Tip #3. Thanks Sean!

Leaders indicate Growing Investment in Smart Digital Content

Tom Pisello

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi.

The IT Innovation Dilemma Grows

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Think Again.

IT Innovation suffering through a long recession

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Think Again.

SiriusDecisions profiles value of Alinean and it's sales.

Tom Pisello

Wednesday, June 02, 2010 SiriusDecisions profiles value of Alinean and its sales / marketing tool offerings According to SiriusDecisions: "Successful reps know that establishing credibility and providing value to a prospect or customer throughout the buying cycle is the difference between closing the deal and losing it. Winning the Social Media Popularity Contest Seeing ROI in the Cloud?

Companies Dedicate 2x More to Marketing Than IT

Tom Pisello

Tuesday, June 22, 2010 Companies Dedicate 2x More to Marketing Than IT According to MarketingSherpas B2B Marketing Spending Benchmark Survey, large organizations dedicate on average 6% of revenues to marketing spend, including advertising, digital marketing, marketing services and internal labor expenses / costs. Content Marketing and the Forgotten Sales Professi.

Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.

Tom Pisello

5000 - Fastest-Growing Private US Companies Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f.

Lack of ROI Measures Threatens Marketing Budgets

Tom Pisello

Wednesday, August 04, 2010 Lack of ROI Measures Threatens Marketing Budgets According to an article by eMarketer, “Is the Click Still King?&# , marketers are still having a hard time connecting their investments to tangible bottom-line impact. The lack of quantifiable ROI means that Marketers will struggle for their fair share of the budget. Is Marketing Too Busy?

Can Virtualization Drive Savings? A Quick Estimation Method.

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Think Again.

ROI conversations at the wrong time will get you nowhere

Tom Pisello

Some common efforts include sales and marketing tools to reshape the customer engagement focusing on quantified value. These sales and marketing tools are among dozens of investment initiatives to address changing customer requirements. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi. Think Again.

Tom Pisello: The ROI Guy: Unplanned Downtime Isn't Costly? Think.

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi. How Do You Get Started in Content Marketing? Think Again.

Discretionary IT Budget up for Grabs: Are Your Sales & Marketing.

Tom Pisello

Thursday, June 03, 2010 Discretionary IT Budget up for Grabs: Are Your Sales & Marketing Campaigns Ready? The Bottom Line: We predict that Tech vendors who seize this unique value sales & marketing opportunity will grab most of the discretionary budget increases these studies are projecting. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Think Again.

Top 35 B2B Marketing Posts for May 2010

B2B Marketing Zone Posts

Best of B2B Marketing. Great stuff in the world of B2B Marketing this month.  Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. 11 Myths of Social Media Marketing - Webbiquity , May 24, 2010 Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. Is The White Paper Dead for B2B Marketing? Inbound Marketing (54). May 2010.

Tom Pisello: The ROI Guy: “Information Overload” Biggest Change.

Tom Pisello

Tuesday, June 22, 2010 “Information Overload&# Biggest Change Agent for Marketing in Next Decade? In a recent article on the 10th anniversary of B2B magazine, marketing leaders were asked to look back on the past 10 years and reflect on the biggest changes in B2B marketing. “As marketers, it’s important that we don’t take our eyes off the ultimate prize.