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Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How are consumers and b2b decision makers using social media in their buying processes?

Stats 77

Pitching Bloggers

PR Meets Marketing

Since I wrote my original post on PR and Blogging Outreach: 8 Practical Tips , I've noticed a deluge of postings by bloggers about how to pitch bloggers. Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics and his tips for blogging. Micro Persuasion: Steve Rubel started a lively conversation with his post on The Future of PR is Participation: Not Pitching Can PR go beyond pitching and understand how to leverage social media?

Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1

Webbiquity

Sure, teenagers spend a lot of time on YouTube, but did you know that three-quarters of business executives watch work-related online videos weekly? companies now use social media for marketing (though the figure varies widely based on size of company)?

How NOT to pitch a blog | Online Marketing Blog

delicious b2bmarketing

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. Pitching bloggers and print journalists are somewhat similar, but in the end, they can be very different things. If you can’t bother to find out the name of the blogger, then your message isn’t really that important. Don’t send blanket solicitations to bloggers in the same general industry.

Marketing Edge

Marketing Edge

About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. Subscribe to our podcast « Printers expand as channel for marketers “Don’t Touch That Dial!&#

B2B Social Media Strategy: 5 Steps to Gaining Executive Buy-in.

B2Bbloggers

The job is often handed to the PR pros, online marketing executives, customer service managers, or anyone who recognized the power of social media early on. After all, who else can lead your company down the path to social media success but you?

Buy 40

Best of 2007: Web Analytics

WebMarketCentral

One of the most appealing aspects of online marketing is the ability to test and measure virtually anything, in detail and with great precision. Here are some of the best articles and blog posts from 2007 on optimizing the use of web analytics.

Best of 2007: Interactive PR

WebMarketCentral

social bookmarking, new media relations and blogging.to David Meerman Scott's The New Rules of Marketing & PR provides an excellent primer on the subject. Wikipedia defines interactive PR as "the practice of using Internet tools and technologies such as search engines, Web 2.0

20 LinkedIn Groups Every Marketer Should Join

Hubspot

Keeping up with industry trends and reading content from the best and brightest industry experts are two tasks many marketers struggle to find time for. Marketing. 1) Digital Marketing. 2) Inbound Marketers - For Marketing Professionals. Created: September 21, 2007.

Best of 2007: Marketing Research

WebMarketCentral

How is online consumer behavior changing? Does advertising on social media sites really work? What do marketing professionals need to know about online video? People Do Read Online -- Who Knew? Pure Viral Marketing - A Pipe Dream?

How to Write a Strategic Marketing Plan

WebMarketCentral

With so little written on this topic (at least according to Google Blog Search ), one could easily conclude that marketing professionals must be born with knowledge of how to write a strategic marketing plan embedded in their genetic code.

Book Review: The New Rules of Marketing and PR

WebMarketCentral

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. These are distributed through online distribution services such as PRWeb and promoted through blog posts, podcasts and Web 2.0

Tom Pisello: The ROI Guy: B2B online marketing continues ascent.

Tom Pisello

With estimated spending of $3 billion annually in 2009, at this growth rate, B2B online marketing spending approaches $5 billion annually at the end of 2013. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Content Marketing and the Forgotten Sales Professi.

30 Awesome Blogging Guides, Tips and Resources

Webbiquity

Despite the occasional “death of blogging” pronouncements (often made, ironically, in blog posts), blogs remain the core of a robust social media strategy. 500 companies maintaining corporate blogs has dropped for the first time since 2007.

Best of 2007: Articles and Blog Posts on SEM

WebMarketCentral

Search engine marketing (SEM) is one of the fastest-growing categories in all of advertising, because it is both measurable and logical: present your ads when people are searching for what you're selling.

getting stuff done with ms outlook

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Getting Stuff Done with MS Outlook Note: the tips I give below work in MS Outlook 2003 as well as 2007 version. An Effective Marketer gets things done.

Best of 2007: Articles and Blog Posts on SEO (Part 2)

WebMarketCentral

Following up on my last post, there were just too many excellent newsletter articles and blog posts on SEO last year to fit them all into one post, so here are more of the best bits of SEO guidance from 2007. The Alternative Search Engine of the Year, 2007!

SEO 1

Best of 2007: Articles and Blog Posts on SEO (Part 1)

WebMarketCentral

Judging by the number of high-quality articles and blog posts still devoted to the topic (so many I had to split this category into two posts), SEO remains a critical component of online marketing success. Most entertaining of all is Grehan's view of social networks: "I HATE Facebook!

SEO 1

Content Marketing Today Hits #15 on the Junta42 Top Blogger List

Content Marketing Today

Joe Pulizzi’s 8th Installment Reviews Record 353 Blogs to Select Content Marketing Thought Leaders. We are delighted to have earned another strong ranking among the content marketing blog elite once again. How Content Marketing Blogs are Ranked. Social Media. Social Media.

How to Hire the Perfect Person to Run Your SEO

Act-On

Over the last decade, marketing departments across the world have had to adapt to the changing landscape of online marketing. As the importance of online marketing channels continues to grow, so does the pressure to have the most optimal online presence.

SEO 46

Interview with Jim Lin of Ketchum: The Digital Revolution

ReadyPulse

Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Jim Lin is the VP of Digital Strategy for Ketchum, a PR and marketing agency specializing in corporate and product positioning. Q: How did you get your start in digital marketing?

17 Compelling and Highly Usable B2B Marketing Statistics

delicious b2bmarketing

This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8%

Blog Marketing Tactics - 10 Tested, Proven Ideas

delicious b2bmarketing

And I don’t think I’d be nearly as effective in my recommendations if I wasn’t also an active participant of the social web. Throughout 2008, I gathered quotes from some of my favorite bloggers and published it: 22 inspirational quotes.

10 Most Popular Content Marketing Posts of 2009

Content Marketing Today

It’s been a very good year for content marketing. In fact, visitors searching our site for the phrase “content marketing” increased by 85% in 2009 over 2008. 5 Reasons an eBook Should be a Core Component of Your Content Marketing Strategy. Become Their Online Content Concierge!

New Junta42 Top Content Marketing Blogs Released - Convince Converts

Junta 42

We are excited to release the eighth installment of the Junta42 Top Content Marketing blogs list. We started with 81 blogs in 2007. For this release, we individually reviewed more than 350 blogs on the basis of content marketing excellence ( click here for an explanation of how we review ). Congratulations to each of the top 42 content marketing blogs, especially Jay Baer from Convince and Convert for his number one status. 3 Online Marketing Blog.

better time management with smart calendars

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Better Time Management with Smart Calendars Use your calendar to your advantage Using calendar the smart way I’ve noticed throughout the years that if something is not on my task list it won’t get done. In MS Outlook 2003 and 2007 you can color code your calendar items so that you can visually identify types of meetings scheduled throughout your week or month.

Tom Pisello: The ROI Guy: Leaders indicate Growing Investment in.

The ROI Guy

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Updated Alinean Social Media ROI Calculator - New.

Blogs are Becoming the New Front Door for Prospects: Is Yours Open?

delicious b2bmarketing

Email Marketing: Improve deliverability by deleting subscribers? While judging our Viral and Social Marketing Hall of Fame entries earlier this month, I reviewed several strong entries from B2B marketers that cited impressive statistics for their company blogs.

Leaders indicate Growing Investment in Smart Digital Content

Tom Pisello

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. Content Marketing and the Forgotten Sales Professi.

The IT Innovation Dilemma Grows

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Is Marketing Too Busy?

IT Innovation suffering through a long recession

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Is Marketing Too Busy?

SiriusDecisions profiles value of Alinean and it's sales.

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Is Marketing Too Busy?

Companies Dedicate 2x More to Marketing Than IT

Tom Pisello

Comparing marketing spending to IT spending, IT spending averages half as much, at only 3.1% No wonder there is a focus on return on investment from marketing as never before! Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Is Marketing Too Busy?

Tom Pisello: The ROI Guy: Alinean Named to Inc. 5000 - Fastest.

Tom Pisello

5000 - Fastest-Growing Private US Companies Leading Value-Based Sales and Marketing Tool Provider Awarded For Entrepreneurial Growth We were pleased to learn today that Alinean was named to Inc. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Is Marketing Too Busy?

Lack of ROI Measures Threatens Marketing Budgets

Tom Pisello

Wednesday, August 04, 2010 Lack of ROI Measures Threatens Marketing Budgets According to an article by eMarketer, “Is the Click Still King?&# , marketers are still having a hard time connecting their investments to tangible bottom-line impact. Is Marketing Too Busy?

Can Virtualization Drive Savings? A Quick Estimation Method.

Tom Pisello

View my complete profile Links Google News Alinean Corporate Website Personal Website Blog Archive ▼ 2010 (118) ► December (5) Social Media Hierarchy of Needs - Best Practices f. Winning the Social Media Popularity Contest Seeing ROI in the Cloud? Is Marketing Too Busy?

ROI conversations at the wrong time will get you nowhere

Tom Pisello

Some common efforts include sales and marketing tools to reshape the customer engagement focusing on quantified value. These sales and marketing tools are among dozens of investment initiatives to address changing customer requirements. How Do You Get Started in Content Marketing?