illumin
OCTOBER 18, 2023
As the world shifts away from traditional TV and towards streaming, including CTV ads as part of a holistic advertising journey is necessary. Why has CTV taken off the way it has and how can understanding the history of CTV advertising help advertisers predict where it will go next. But how did we get here? What are CTV ads?
Digilant
OCTOBER 4, 2023
Many factors have contributed to the exorbitant growth of programmatic digital advertising: better technology, a need for better targeting, and the introduction of mobile phones, to name a few. Experts no longer question the validity of programmatic marketing or if advertisers use it. These ads were about reach, not relevance.
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ClickZ
MARCH 4, 2021
30-second summary: Why hasn’t advertising made its way into virtual meeting tools? What are the privacy implications of this potentially broader advertising landscape? Invest in new ways to communicate and advertise with your audiences. Whatever the number, advertising is pervasive across our screen real estate.
Rev
SEPTEMBER 2, 2019
Those ads that we would see on our computers after school, or deep in a chat with your best friend, were actually the beginning of what we call Programmatic Advertising today. Programmatic Advertising: The Early Days. Google knew what they were doing as the years progressed, and eventually bought DoubleClick in 2007 for $3.1
QuanticMind
MAY 25, 2023
From major layoffs at Disney , to Don Lemon’s exit from CNN and Tucker Carlson’s exit from Fox , to NBCU’s loss of its CEO and its Chairman of Global Advertising and Partnerships (who’s gone on to become Twitter’s new CEO) shortly before the upfronts, many linear and streaming giants are experiencing some major upheaval.
Golden Spiral
AUGUST 4, 2022
While the relentless pace of technological change is a given in 2022, corporate giants like Google are facing new challenges to previously-unchallenged advertising dominance. As far back as 2014, Pew Research found that 80% of Internet users said they were concerned about third parties like advertisers accessing the data they share online.
Webbiquity
FEBRUARY 13, 2018
Twitter emerged at the SXSW conference in March 2007. The phase “social media marketing” first appeared in searches back in March 2007, but the first spike in interest came in January 2009, when search volume more than doubled from the previous month. Across all age groups, 43% of people trust social media advertising.
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