markempa

AUGUST 24, 2007

It promised to deliver better ROI measurement for their marketing campaigns. I could hear his frustration when he said, "But we are still unable to close-the-loop and measure ROI on most of the sales leads we pass to sales." They dont update the CRM so I cant get the reports I need."

Work Management 120

Work Management Marketing Management Marketing Automation Services Lead Generation 120

The ROI Guy

JULY 15, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Online Marketing Institute

AUGUST 14, 2011

You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. Read Susan’s post announcing this report. link] Research Report: A Framework for Social Analytics | Thought Experiments [.]

Analytics 40

Analytics Top of Funnel Research Webinar Metrics 40

The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

Online Marketing Institute

MARCH 24, 2010

This approach has helped them sell the idea to upper management in lieu of strong immediate ROI data, although there are plenty of good B2B social media success stories now. One of the things I ask clients is, “Do you know the ROI of a brochure?” What’s the ROI of your telephone system?”

Social Media 40

Social Media Paid Search Agency Copywriting B2B Thought Leadership 40

Content Marketing Institute

DECEMBER 31, 2018

In a 2009 study published by Dr. Phillipa Lally in the European Journal of Psychology, 96 people over a 12-week period were analyzed about changing behavior and habits. Each chose one new habit and reported each day on whether or not they did the behavior … and … when the behavior became automatic. The plan for our mental house.

Planning 102

Planning Paid Search Agency Advertising Agencies Terms and Conditions 102

markempa

AUGUST 17, 2007

Here are some direct mail content ideas: personal letters, dimensional mailers, books, newsletters, press releases, white papers, event invitations, research reports, case studies, success stories, article reprints and third-party articles. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Nurturing 120

Lead Nurturing Lead Generation Tactics Lead Scoring 120

The ROI Guy

JANUARY 10, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

markempa

DECEMBER 6, 2006

Another useful post on the same subject by contributing writer (and Web designer) Sarah Lewis for Debbie Weils WordBiz Report on " How and Why to Combine an E-newsletter and a Blog." Read More] Tracked on February 07, 2007 at 10:39 AM Comments Where do Your Email Newsletters go? Email Heaven? Email Heaven?

Newsletter 120

Newsletter Lead Generation Generation B2B Thought Leadership 120

markempa

NOVEMBER 22, 2006

« E-mail and the phone have high response rates, DMA report finds | Main | Where do Your Email Newsletters go? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation B2B Thought Leadership 120

markempa

AUGUST 1, 2007

Together Phil and Barry share seven other strategies to get both sides talking including how to: Model the sales/marketing funnel Develop a common vocabulary Create a closed-loop reporting process MarketingSherpa: Overcoming Office Politics - 7 Strategies to Generate & Close More Leads.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

markempa

OCTOBER 19, 2006

Working [Read More] Tracked on February 27, 2007 at 11:19 PM Comments Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 So over the years I have been concentrating on this.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

DECEMBER 21, 2006

A new report by MarketingSherpa shows that marketers need to do a better job capturing and communicating their value. How about concentrating budget dollars on better measurement tools for sales and marketing, process mapping or outside services to qualify and manage leads and capture and report on results? So why not begin with that?

Budget Programs 120

Budget Programs Lead Generation B2B Sales Sales Qualified Leads 120

The ROI Guy

JANUARY 17, 2011

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Good argument that B2B marketing needs ROI.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

Adobe Experience Cloud Blog

MAY 25, 2010

Surveys of CMOs and other executives have repeatedly proven that marketers need to measure and demonstrate marketing ROI and the impact marketing programs have on revenue. In addition, 8 in 10 marketers (79%) indicate that the need to measure, analyze and report marketing effectiveness was greater in 2009.

CMO 48

CMO Forecasting Budget Programs ROI 48

The ROI Guy

OCTOBER 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

SEPTEMBER 4, 2007

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Power, cooling and data center space issues are gorwing.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

markempa

JULY 7, 2006

Read More] Tracked on January 19, 2007 at 02:41 PM Comments Closed Loop Feedback: The Missing Lead Generation Huddle In team sports, the huddle is crucial to the success of the team. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Neither Salesforce.com nor Sugar CRM are.

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%). Twenty-three percent of B2B marketers report their executives are curious but need education, compared to 39% of B2C marketers. All rights reserved.

Social Media 40

Social Media Paid Search Agency Social Marketing B2B Marketing 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Hubspot

OCTOBER 1, 2014

2007: Spending Check. In 2007, the pharmaceutical industry spent a total of $5 billion on direct-to-consumer marketing. 2009: FDA 2.0. The FDA took on online drug advertising in 2009, sending out more than a dozen warning letters to pharmaceutical companies who were buying up sponsored search engine links.

Paid Search Agency 28

Paid Search Agency Advertising Agencies Terms and Conditions Act-On 28

B2B Marketing Zone Posts

MARCH 3, 2010

Almost) 100 (of the) Best Social Media Marketing Blog Posts and Articles of 2009 - Webbiquity , February 1, 2010 Social media marketing activity exploded in 2009, and so did coverage of these practices. So imagine my excitement when I saw their special report his week, Social Networking: A World of Connections. February 2010.

B2B Marketing 40

B2B Marketing B2B Webinar Metrics Marketing & Strategy 40

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

The ROI Guy

JULY 19, 2012

You need to stimulate the buyer’s emotions both on-line and in printed reports. Engage - Lastly, the justification won’t engage the buyer if it’s an endless presentation of text and numbers.

Personalization 40

Personalization Peer-to-peer Marketing Proposals Differentiation 40

WebMarketCentral

JULY 23, 2009

MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations from the report. paid click volume (is) up 18% from January 2007 to March 2009.In Search marketers embrace conversion reporting. "By

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. Talk about an ad that’s chock full of truth and authenticity. All rights reserved.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Customer Experience Matrix

JULY 7, 2009

million in 2007 and, presumably, has since spent it all. When I spoke with them again in October 2008, the number was 50 and it was still at 50 when we spoke in April 2009. These must have been substantial, since the company raised $15.6 Still, I think the fundamental problem was a lack of customers.

Marketing Management 120

Marketing Management Salesforce.com Ideal Customer Profiles Budget Programs 120

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. The bad news is that even with this growth, most organizations annual IT budgets will remain below 2007 levels.

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Optinmonster

DECEMBER 11, 2019

And yet, at its peak in 2007, MySpace was valued at roughly $12 billion before it was overtaken by Facebook which then reigned king for several years. In its third quarter of 2019 it was reported to have earned $17.652 billion and a total of $66.529 billion from 12 months prior. How is it generating so much income? Facebook ads.

Social Media 96

Social Media Paid Content Media Business 96

markempa

APRIL 12, 2007

« Your questions answered on Lead Generation via Podcasts | Main | On B2B Demand Generation tools and Lead Generation Dashboards » Closed-Loop Marketers More Likely to Reach ROMI Goals As Ive written before, Im a big proponent of using closed loop feedback to improve marketing and lead generation ROI.

ROMI 120

ROMI Lead Generation Work Management B2B Marketing 120

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Updated Alinean Social Media ROI Calculator - New.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Online Marketing Institute

JUNE 22, 2009

So click here to find out whether they changed my mind… Read more… Stan Woods | June 16th, 2009 | one comment The Content Marketing Workbook It’s here. Read more… Doug Kessler | June 11th, 2009 | 3 comments Choose your patients carefully The most respected surgeons in the world have the best survival rates.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. Otherwise, let's jump back into the TARDIS and re-live 2007 til we get it right. Place making social media (Foursquare, Gowalla, et al) will continue to gain traction over the next 18 months.

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Webbiquity

JANUARY 17, 2011

According to MarketingSherpa research, marketers working in social media report an average 27% conversion rate for organic search traffic, while those not using social media reported a 17% rate. Find out in this report. 6% of Adult Americans Use Twitter by Roy Wells. How much are you worth? by Pamorama.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Convince & Convert

AUGUST 26, 2010

The disheartening truth is that there is very little “standardized&# reporting available if you’re going to do social listening and analysis at the highest level. Six types of reports are included in RowFeeder: Post Volume and Velocity Analysis – What’s being said about keyword(s) on Twitter and Facebook.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Online Marketing Institute

JANUARY 4, 2011

By Sean Donahue , Editor, More Posts If you’re still on the fence about the importance of a company blog, consider this trend: Many B2B marketers report that their team’s blog — not the company homepage — is now the most popular entry point for online visitors. One of my own issues is posting regularly. to that list.

B to B 40

B to B Blogger B2B Thought Leadership RSS 40

Convince & Convert

JULY 8, 2010

A few of my favorite reports of email’s death that were greatly exaggerated: July 2004. October 2007. March 2009. October 2009. As for email, it’s been declared dead by more pundits, journalists, and entrepreneurs than I care to count. Seth Godin predicted that RSS would kill email. So is email immortal?

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129