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Programmatic Advertising Glossary & Brief History

Digilant

Experts no longer question the validity of programmatic marketing or if advertisers use it. Instead, people now look to the future to see how they can work to combat any drawbacks people face to grow programmatic marketing and to help advertisers reach their audiences even better. billion in 2007).

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What is SEO? 10 Free SEO Videos for Beginners

KoMarketing Associates

There are endless amounts of books, blogs and articles that answer this question, but to suit the visual learners, we’ve compiled a list of videos that answer the question, “What is SEO?”. Year : 2010. Key Takeaways from Video: How Search Engine Optimization Works. How Does Search Engine Optimization Work?

SEO 120
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Best Interactive PR Articles and Blog Posts of 2009

Webbiquity

Two other helpful resources from PRChannel are 6 Must-Read Books for Public Relations People and 5 Questions to Ask When Considering a Media-Monitoring Service. This list was initially created in 2007, but has been updated periodically since then. 9 Steps for a Public Relations Plan in 2010 by The 60 Second Marketer.

PR 100
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2010 B2B Marketing Budgets and Mix Trends Research

Online Marketing Institute

Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. In fact, most digital media fair equally, and unremarkably, poorly on the list of "what works?"

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B2B Lead Generation Blog: The One Piece Of Advice You Cant Generate Leads Without

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This is a series of articles from various thought leaders in the B2B marketing industry based around the question "Wh.

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B2B Lead Generation Blog: Your questions answered on Lead Generation via Podcasts

markempa

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. As a lead generation tactic, podcasting is still in its infancy but its expected to be used by many more b-to-b marketers in 2007.

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Lead Gen Tip for Q2: Face Time

Smashmouth Marketing

One of the gating factors happens to be out of their control -- what does the sales team do with a lead once they start working it? No hard stats to back it up, however: In Q1 of 2010 we closed the same amount of business as Q3 and Q4 of 2009, and in 2009 we grew by a factor of 3X. I think not.

Lead Gen 100