B2B Marketing Mistakes: Do You Label Your Target Audience?
Marketing Insider Group
MARCH 1, 2011
Want to know what B2B marketing mistake makes me the craziest? When I see marketing content that adds an unnecessary or inappropriate qualifier to try and get a specific segment of people to read, register, or interact with the piece of content. For example, if I say this blog is only for “B2B marketers - will that focus the target audience of the blog?
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