Act-On
APRIL 29, 2024
Now that we’ve covered the basics of lead scoring , and how to build your model , let’s tackle the last topic in our 3-part lead scoring series: lead scoring tools. Lead scoring is a process and a framework, not a tool — but technology makes it possible to implement at scale. Here are the lead scoring tools you can expect to use in your quantitative quest.
Webbiquity
APRIL 30, 2024
How will artificial intelligence (AI) impact search engine optimization (SEO) strategies and tactics? How will digital marketing pros need to adapt their practices to optimize their brand presence in tools like Microsoft’s Copilot, Google’s Gemini, and ChatGPT? Lots of marketers are asking. Here are some answers. Image credit: Pavel Danilyuk on Pexels In a recent post here on how AI search will impact SEO , popular speaker Chris Penn offers some helpful insights.
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Vision Edge Marketing
APRIL 30, 2024
At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. Beyond short-term gains, these metrics build the foundation for sustainable success—strengthening brand positioning, fueling revenue growth, cultivating customer loyalty through a better customer experience, and delivering a competitive edge.
Martech
APRIL 29, 2024
The age-old marketing question: Should we prioritize activity or results? It’s been the topic of heated discussions in boardrooms and around water coolers for as long as anyone can remember, and people have some pretty strong opinions on this one. In pursuit of activity In the activity corner, we’ve got the folks who believe that consistent effort is the secret sauce to long-term success.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Sprout Social
APRIL 29, 2024
Need to increase your share of voice in the UK market? You need UK Instagram influencers. Homegrown content creators engage their communities more deeply and get more impactful brand endorsements because of their strong, authentic relationships. And so, partnering with local influencers for influencer marketing enables you to tap into their deep understanding of local trends, cultural nuances and audience preferences.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Trade Press Services
APRIL 29, 2024
The saying that “it’s not just what you know, but who you know” still rings true in business today. Despite digital transformations, global connectivity, and rapidly evolving technologies, a successful business always comes down to its people. The extended networks of employees and other stakeholders are just as important in building sustainable organizations.
Martech
APRIL 29, 2024
Digital marketers are facing an increasingly regulated environment when it comes to reaching the right customer at the right time. And this new environment exists for a reason — consumers value their privacy. A recent study by marketing automation company Marigold and digital marketing consultancy Econsultancy took a closer look at how consumers feel about marketers’ messages and tactics.
Sprout Social
APRIL 29, 2024
A positive online reputation builds trust and credibility with your audience and helps you stand out from competitors. But sometimes, despite your best efforts, your business might attract negative attention. Whether it’s an unfavorable comment, review, social media post or press mention, without action, these incidents can spread like wildfire online and become a full-blown PR crisis.
Oktopost
APRIL 28, 2024
Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously. The B2B sales space is changing. In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Strategic-IC
APRIL 29, 2024
Every contact, interaction, conversation and opportunity starts with a relationship. Relationships are the building blocks of successful businesses – and of course, ABM is all about creating long-lasting, meaningful relationships with the accounts that matter most. We had the pleasure recently of speaking with Rhiannon Blackwell , ABM Leader, Global Marketing Organization at PwC , about the art of growing relationships with Account-based Marketing, and how she built a successful ABM program from
Martech
APRIL 29, 2024
If you thought tech’s post-COVID letdown, marked by higher interest rates, widespread layoffs and consolidation, would put an end to marketers’ “shiny object syndrome,” it looks like you were wrong. Shiny object syndrome is most often diagnosed when money is flowing freely and colleagues and competitors are talking about new tools that are all the rage.
Visitor Queue
APRIL 27, 2024
Direct mail marketing can be expensive, although, through the right campaign, it can quickly offset your costs. This is why so many companies still use or have begun using direct mail marketing campaigns. The key to your success, like many other types of campaigns, is your approach. Proper planning goes a long way when you […] The post 10 Tips for Direct Mail Marketing in 2024 appeared first on Visitor Queue Blog | Identify Website Traffic.
Oktopost
APRIL 29, 2024
Vanessa Lowe takes us behind the scenes of how NXP Semiconductors mastered LinkedIn Live, uncovering the trials, triumphs, and techniques that led to their impressive results. Listen to the Podcast: Or subscribe on Spotify , Apple Podcasts , or YouTube Watch the live recording: Episode Summary “If I could summarize our whole experience with LinkedIn Live, it would be we’re constantly experimenting, constantly learning, and then adapting.
Speaker: Susan Spencer, Principal of Spencer Communications
Intent signal data can go a long way toward shortening sales cycles and closing more deals. The challenge is deciding which is the best type of intent data to help your company meet its sales and marketing goals. In this webinar, Susan Spencer, fractional CMO and principal of Spencer Communications, will unpack the differences between contact-level and company-level intent signals.
Thinkers360
APRIL 28, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Personal Branding for 2024. Congratulations to all our Personal Branding influencers who participated! Top 50 Global Thought Leaders and Influencers on Personal Branding 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
Martech
APRIL 29, 2024
Generative AI is rapidly transforming marketing, introducing new capabilities that disrupt how we work. However, successful AI adoption requires more than just implementing new tools. It demands a people-focused approach to navigate the changes and align your teams for the transformation. Embracing AI is not just about technology but about managing change and enabling your teams to thrive in the evolving marketing environment.
B2B Marketing Directions
APRIL 28, 2024
B2B buyers are conditioned to view vendor-provided information with a healthy dose of skepticism, and this lack of trust can weaken the impact of all marketing efforts. Marketing alone can't create buyer trust, but the right marketing approach can make it more likely trust will develop. Trust has always been a vital component of business relationships, but it has become a critical issue over the past several years largely because of growing concerns about the collection and use of personal infor
Oktopost
APRIL 27, 2024
Why should you gamify your employee advocacy program? Because many people are socially competitive creatures. Whether we beat our personal CrossFit record, score a winning goal, or close the most significant account of the quarter, we need recognition and visibility for our accomplishments. Gamification of activities enables healthy competition between employees and gets everyone motivated to become even more accomplished.
Advertiser: ZoomInfo
ABM gets better with age — but unfortunately, marketers don't have the luxury of pouring it into an oak barrel for a couple decades to let it mature. In a recent survey with Demand Gen Report, we found 59% of experienced practitioners (those with ABM programs more than a year old) indicated their ABM programs are meeting or greatly exceeding their expectations, while only 45% of novices (those with ABM programs less than one year old) could say the same.
Heinz Marketing
APRIL 28, 2024
By Payal Parikh , VP of Client Services at Heinz Marketing As with any MarTech tool, getting to know the tool and its benefits is one thing. Determining if it is the right fit for your use case is next. And once you decide to purchase it for your organization, operationalizing it with people and processes is key to its success. Last month, my colleague, Win Salyards wrote about Koala and its features as an ABM tool.
Martech
APRIL 29, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Content Marketing Institute
APRIL 30, 2024
Content marketing requires a nuanced measurement program that differs from traditional marketing analysis. Use this four-step process to design objectives, key results, performance indicators, and metrics that leave no question about your content’s impact.
Oktopost
APRIL 29, 2024
Social media channels provide organizations with a communication channel they can participate in directly. Whether we’re using it for brand awareness, social selling, employee advocacy, or all of the above, most organizations recognize that being strategic and active on social media is an absolute must if you want to be a well-respected brand in 2024.
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People are focusing on how companies are responding to the headline issues of the day, says a report from 3BL Media on evolving interests in ESG subjects, which also found a mismatch between the stories brands publish and topics audiences want. So which emerging sustainability & ESG topics garner more audience attention? Download the guide to find out!
illumin
APRIL 29, 2024
Tech giant Google has announced that it is once again delaying its planned phase-out of third-party cookies. The looming cookieless future is not right around the corner after all. In a (maybe not so) surprising turn of events, Google issued a company statement on April 23rd stating that it is halting its plan for the phase-out of third-party cookies on its Chrome browser.
Televerde
APRIL 29, 2024
“You either walk inside your story and own it or you stand outside your story and hustle for your worthiness.” – Brene Brown Continuous learning is one of Televerde’s core values and a vital part of our company culture. Over the years many women working for Televerde have achieved academic milestones they never imagined were possible, earning advanced degrees and gaining the knowledge and skills to propel their careers forward.
Brightedge
APRIL 29, 2024
AI Optimization (AIO) is becoming increasingly important — and for good reason. Traditional search augmented with Generative AI like Google’s Search Generative Experiences are now being tested outside of labs and are expected to impact 84% of search queries. AI-first search engines like Perplexity are experiencing a monthly growth rate of 40%. These innovations have the potential to connect customers with brands in new and exciting ways.
Binary Demand
APRIL 29, 2024
[ps2id id=’introduction’ target=”/]Email undoubtedly holds significant promise as a channel for every B2B demand generation company across the globe. With many options available, navigating through them all can feel overwhelming. Customization, streamlining, categorization, and more play considerable roles in optimizing B2B email marketing campaigns.
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When making media decisions, marketers need to get — and show — results for everything they do. As budgets come under more scrutiny, it’s never been more important to get a handle on your media — and ultimately make everything you do more effective. It’s also an opportunity to innovate, lead, and rethink the way your company uses media. In this media optimization guide, you will learn: 6 key steps to plan and pace your media buys.
Outgrow
APRIL 29, 2024
The Power of Influence: Leveraging Social Proof to Boost Engagement Have you ever wondered what keeps a brand strong in today’s tough competition? No business can afford one-time customers after their marketing and branding efforts. And, to get returning and loyal customers, they need to establish trust and credibility amongst their audience. Social proof is one of the best ways to do this.
Data Cleaning/CRM Appending
APRIL 29, 2024
Data already is a plural, voluminous form of singular Datum. Big data is also data but ferocious and coming at you at supersonic speed. To give you some context, Eminem’s Rap God a thousand times over. Phew. Three key attributes characterize big data, often referred to as the three Vs – variety, velocity, and volume. […] The post Why does your business need a big data marketplace?
Heinz Marketing
APRIL 30, 2024
By Win Salyards , Senior Marketing Consultant at Heinz Marketing When delving into B2B marketing, understanding the pivotal role of technical personas such as programmers, engineers, and IT professionals is key. Their specialized expertise and discerning preferences shape industries, making it imperative to engage them effectively. This necessitates a strategic approach that transcends traditional marketing tactics.
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