KoMarketing Associates

SEPTEMBER 28, 2022

As marketers begin to explore the potential of influencer marketing, new research suggests that many are beginning to find that it is providing more benefits than initially expected. Impact.com recently partnered with WARC to publish the “Aligning Marketers and Influencers” report, and statistics indicated that the majority of marketers (65%) now admit that influencer collaborations work for them more often than not.

Advertising Agencies 209

Advertising Agencies Custom Publishing Social Media Inbound Marketing 209

KoMarketing Associates

SEPTEMBER 21, 2022

Many marketers have started turning to mobile apps for everything from customer acquisition to user experience. However, new research indicates that they are still not fully included in the development of these apps. Additionally, they are not regularly focused on maximizing the potential of their apps. Airship recently published the results of its “2022 Mobile App Experience Gap Survey,” and statistics indicated that most marketers (96%) still rely on developers to improve the user experience o

Marketing Report 208

Marketing Report Work Management Mobile Marketing Marketing Management 208

KoMarketing Associates

SEPTEMBER 20, 2022

As organizations look for ways to improve customer acquisition and retention, new research indicates that they are now willing to invest more in marketing analytics. The American Marketing Association, Deloitte, and the Duke Fuqua School of Business recently published the Sept. 2022 edition of The CMO Survey, and statistics suggested that spend on marketing analytics is predicted to increase by 63% within the next three years.

Marketing Report 251

Marketing Report CMO Analytics Budget Programs 251

KoMarketing Associates

AUGUST 3, 2022

If you work in marketing, you’ve probably heard about Google sunsetting Universal Analytics and making us switch to GA4. . It’s been hard to miss with the outpouring of memes, including my personal favorite: So what does the end of Universal Analytics mean for B2B digital marketing? SEO? PPC ? Content? And how in the world do you navigate the new platform that looks vaguely familiar but doesn’t have any of the information you’re used to?

Marketing Report 222

Marketing Report B2B Marketing Marketing Analytics Tools POS 222

KoMarketing Associates

AUGUST 3, 2022

As the B2B buyer journey continues to evolve, new research is shedding light on the importance of content for marketers looking to meet the demands of customers and prospects. DemandGen recently published its “2022 B2B Buyer Behavior Survey,” and statistics suggested that the majority of B2B buyers (63%) now want easy access to relevant content marketing that is applicable to their organization while evaluating solutions.

Relevance 232

Relevance Marketing Report B2B Marketing Content Marketing 232

KoMarketing Associates

JUNE 23, 2022

Virtual reality (VR), augmented reality (AR), extended reality (XR), and the metaverse continue to create buzz within the marketing industry. Now, new research indicates that marketers are prepared to start investing in these areas to connect with customers and prospects. Sprout Social recently published its “US Social Media Trends for 2022 and Beyond” report, and statistics indicated that over the next 12 months, approximately 50% of marketers anticipate VR, AR, or XR to play a role in their in

Marketing Report 246

Marketing Report Buzz Marketing & Strategy Statistics 246

KoMarketing Associates

JUNE 17, 2022

For B2B brands, a strong social media presence is crucial to long-term growth. The right social media marketing strategy can drive leads, increase trial sign-ups, and generate demand for your business. . If you are posting regularly and still not seeing the impact on your bottom line, the issue might not be your content; it might be your social media engagement.

Social Media 255

Social Media Social Marketing B2B Marketing Media 255

KoMarketing Associates

JUNE 22, 2022

Many organizations have already begun utilizing video content to resonate with their target audiences. Now, new research indicates that social media is becoming a critical channel for marketers focused on video distribution. Vidyard recently published its “2022 Video in Business Benchmark Report,” and statistics suggested that social media (63%) was a top distribution channel for video content, alongside organization websites (63%).

Distribution 243

Distribution Marketing Report Advertising Channels Social Marketing 243

KoMarketing Associates

MAY 4, 2022

As B2B marketers look for more impactful ways to resonate with their customers and prospects, new research indicates that content may be the key to making a lasting impression. DemandGen recently published the “2022 Content Preferences Survey Report,” and statistics indicated that the majority of B2B buyers (42%) consume between three and five pieces of content marketing before engaging with a salesperson.

Marketing Report 246

Marketing Report Purchase B2B Marketing B2B 246

KoMarketing Associates

MAY 3, 2022

As marketers turn to data and analytics to help them achieve their key objectives, new research indicates that intent data, in particular, is helping them reach their goals. Intent data is generally defined as information that reflects a web user’s behaviors, specifically as it pertains to content consumption. Ascend2 recently published “The Outlook on Intent Data” report, and statistics suggested that the majority of marketers (69%) have been at least “somewhat successful” at leveraging intent

Intent Data 265

Intent Data Class Intent Planning 265

KoMarketing Associates

MAY 3, 2022

One reason why content marketing continues to be so crucial to B2B success? The B2B buying cycle has gotten longer—a lot longer. A recent study found 74.6% of B2B sales to new customers take four months or longer to close. That’s a long time to nurture a lead. . When done well, content marketing allows prospects to guide their own journey by exploring topics and resources that matter to them. .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

KoMarketing Associates

MARCH 16, 2022

As marketers continue to shift their attention toward providing a more personalized customer experience, new research indicates that they are implementing artificial technology (AI) to achieve this goal. Persado and Coresight Research recently teamed up to publish the “AI-Powered Language: A New Era of Enhanced Customer Engagement” report, and statistics suggested that the majority of marketers (53.9%) are already using AI to provide personalized customer experiences.

Marketing Report 229

Marketing Report Personalization Planning Statistics 229

KoMarketing Associates

MARCH 15, 2022

While many marketers are still leveraging email to drive leads, new research indicates that they are also finding success utilizing webinars to connect with customers. DemandGen recently published its “2022 Demand Generation Benchmark Survey” report, and statistics indicated that in 2021, most marketers (36%) claimed that webinars were most successful in helping them convert and accelerate leads.

Webinar Metrics 249

Webinar Metrics Allocation Top of Funnel Leads 249

KoMarketing Associates

MARCH 9, 2022

As more marketers turn to content to achieve key initiatives, new research indicates that they are still only putting a few members of their team in charge of creating assets. Parse.ly recently published its “Content Matters Report 2022,” and statistics indicated that over the past year, most marketers (66%) have created more content. In addition, 48% still want “a bit more” than they have today.

Content 260

Content Statistics Marketing & Strategy Traffic 260

KoMarketing Associates

MARCH 8, 2022

While many marketers have begun to leverage marketing automation to achieve their primary goals, new research suggests that not all are seeing success with it just yet. Ascend2 recently published “The State of Marketing Automation 2022” report, and statistics suggested that the majority of marketers (64%) have only been “somewhat successful” thus far in terms of achieving their top objectives with marketing automation.

Marketing Automation 270

Marketing Automation Automation Intent Signal Demand Generation 270

KoMarketing Associates

FEBRUARY 2, 2022

As more marketers turn to personalization to resonate with their target audience, new research indicates that it is already helping many improve the performance of their campaigns. Ascend2 recently published the “Personalization in Digital Marketing” report, and statistics suggested that the majority of marketers (48%) agree their campaign performance “significantly” improves when personalization is implemented.

Personalization 263

Personalization Campaigns Marketing & Strategy Custom Publishing 263

KoMarketing Associates

FEBRUARY 1, 2022

Although many marketers have been largely impacted by the COVID-19 pandemic, new research suggests that some are finally rebounding after the initial struggles they faced back in 2020. Sparkpost recently published its “Email in 2022” report, and statistics indicated that most marketers (70%) are now reporting their business performance as better overall compared to last year.

Customer Satisfaction 209

Customer Satisfaction CMO Marketing & Strategy Statistics 209

KoMarketing Associates

DECEMBER 15, 2021

As marketers look for new ways to leverage data, new research suggests that they may want to keep privacy in mind, as this can often make or break their relationship with customers. The American Marketing Association recently published its “Future of Marketing Study,” and statistics showed that overall, 71% of customers are less likely to buy products from a company that sells their data without consent.

Privacy 275

Privacy Marketing Report Paid Search Agency Touchpoints 275

KoMarketing Associates

DECEMBER 14, 2021

Despite the benefits and impact of leveraging customer data, new research suggests that marketers still aren’t entirely satisfied with their team’s ability to make effective decisions based on this information. Ascend2 recently conducted the “Data-Driven Marketing” report, and statistics showed that marketers are finding customer data most useful for personalization (42%), email marketing (38%), and content marketing strategizing (36%).

Statistics 220

Statistics Custom Publishing Marketing & Strategy Marketing Report 220

KoMarketing Associates

NOVEMBER 3, 2021

As marketers look to recover from the impact of the COVID-19 pandemic, new research suggests that they are focusing on refining the customer experience. Designit published its “When Upheaval Leads to Elevation” report, and statistics showed that over the next two to three years, the majority of marketing and customer experience leaders (82%) intend to develop a new breed of content and generate experiences to gain a sustainable, long-term competitive edge.

Allocation 224

Allocation Budget Programs Touchpoints Content 224

KoMarketing Associates

NOVEMBER 2, 2021

Marketers have a wide array of technology at their fingertips. However, new research suggests that this abundance is becoming more overwhelming as they execute their digital marketing strategies. SharpSpring, in conjunction with Ascend2, recently published “The State of MarTech” report. Statistics showed that most marketers (52%) have between one and three tools in place to run and/or measure their campaigns.

Marketing Report 220

Marketing Report Budget Programs Marketing & Strategy Statistics 220

KoMarketing Associates

SEPTEMBER 22, 2021

Marketers have begun to shift their focus toward the personalization of their content. Now, new research suggests that they may need to tread carefully, as more customers shy away from inaccurate personalization. Moveable Ink recently conducted its “Audience of One: Consumer Expectations and the Power of Personalization” report, and statistics showed that companies lose credibility among the majority of customers (28%) due to inaccurate personalization.

Personalization 209

Personalization Custom Publishing Statistics Marketing & Strategy 209

KoMarketing Associates

SEPTEMBER 22, 2021

Content marketing can be a powerful way to build a foundation for your overall marketing strategy, create lead generation opportunities, and engage with your target audience. So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. In order to strengthen your strategy, you’ll want to stay up to date with the latest trends and statistics.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 21, 2021

Many marketers began to recognize the value of video content in 2020, and new research suggests that they are now leveraging it to achieve a wide array of objectives. MotionCue recently published its “Video Marketing Statistics 2021: Navigating Through Change,” and statistics showed that 78% of marketers believe video helped them get new customers in 2020.

Video Marketing 223

Video Marketing Content Statistics Sales Qualified Leads 223

KoMarketing Associates

AUGUST 11, 2021

As marketers leverage social media channels to resonate with their target audiences, new research indicates that Instagram, in particular, will continue to lead their efforts. HootSuite recently published its “Social Trends 2021” report, and data showed that the majority of marketers (61%) intend on increasing their investment in Instagram throughout the remainder of 2021.

Social Media 296

Social Media Youtube Statistics Marketing Report 296

KoMarketing Associates

JULY 14, 2021

Investing in marketing technology, also known as martech, has not always been a top priority for companies. However, as their marketing teams continue to evolve, there is an increasing interest in this resource to drive revenue and achieve key objectives. The CMO Council, in conjunction with Televerde, recently published the “Rising Above the Fray” report.

Spending 292

Spending Budget Programs Gartner CMO 292

KoMarketing Associates

JUNE 9, 2021

As more marketers look to influencer marketing to achieve their top objectives, new research indicates that Instagram is growing in importance as a platform. HypeAuditor recently conducted the “State of Influencer Marketing Report 2021,” and statistics showed that the majority of marketing specialists (79%) consider Instagram “important” for their influencer marketing campaigns.

Barriers 203

Barriers Marketing Budget Advertising Benchmark Social Media 203

KoMarketing Associates

JUNE 8, 2021

As more marketers turn to social media marketing to achieve their primary objectives, new research suggests that they are seeing more benefits than ever before. Social Media Examiner recently published its “2021 Social Media Marketing Industry Report,” and statistics showed that all of the reported benefits of social media marketing have risen since 2020.

Social Media 162

Social Media Marketing Report Advertising Channels Social Marketing 162

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. SocialInsider recently published the “2021 Social Media Industry Benchmarks” report, and statistics showed that companies are yielding an average engagement rate of just 0.07% on Twitter as of 2020.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

KoMarketing Associates

FEBRUARY 18, 2021

As the investment in video content continues to ramp up, new research suggests that marketers will keep using this form of collateral to resonate with their target audience. Wyzowl recently published “The State of Video Marketing 2021,” and statistics showed that more than 99% of marketers who use video for marketing say they’ll continue to do so throughout the remainder of the year.

Video Marketing 169

Video Marketing Youtube Statistics Internet Marketing 169

KoMarketing Associates

FEBRUARY 16, 2021

Not all marketers have been focused on location-based marketing (LBM) as a part of their overall strategies. However, new research suggests that doing so may help them achieve some of their key objectives. The LBMA recently published its “Global Location Trends Report,” and data suggested that there are several benefits associated with LBM. Overall, the majority of marketers (more than 40%) claim that the ability to target is the most beneficial feature of this form of marketing.

Marketing & Strategy 290

Marketing & Strategy Marketing Budget Paid Search Agency Statistics 290

KoMarketing Associates

JANUARY 12, 2021

The COVID-19 pandemic has had a ripple effect on the marketing industry, and new research suggests that marketers actually saw some benefit in regards to email engagement back in the spring. Validity recently published the “Disruption: How the 2020 Pandemic Changed Email” report, and statistics showed that email engagement rates rose to about 27% between March and April of this year.

Marketing Report 192

Marketing Report Email Marketing Click Rate Validation 192

KoMarketing Associates

JANUARY 6, 2021

Despite the fact that more marketers are focused on enhancing the customer experience (CX), new research suggests that their organizations do not have personnel dedicated to achieving this primary objective. London Research and BlueVenn recently conducted the “Omnichannel Marketing Excellence Report,” and statistics found that just 17% of marketers say they have a fully customer-first approach with a dedicated team and formal responsibility for CX at the executive level.

Enterprise Management 294

Enterprise Management Work Management Custom Publishing Statistics 294

KoMarketing Associates

DECEMBER 2, 2020

LinkedIn has been an essential element of any B2B marketing strategy for some time, but it’s become even more essential in 2020 after the pandemic postponed so many in-person events and meetings. 96% of B2B content marketers now use LinkedIn, even more than Facebook (82%), according to new research from The Content Marketing Institute and Marketing Profs.

Linkedin 157

Linkedin Paid Search Agency Features Companies 157

KoMarketing Associates

DECEMBER 1, 2020

Many marketers consider themselves to be pros when it comes to lead conversion, but new data suggests that there is still room for improvement. Verse and Ascend2 recently teamed up to conduct “The State of Lead Conversion in Marketing and Sales” report, and statistics showed that 41% of respondents feel that following up with leads quickly is still a challenge.

Lead Generation 207

Lead Generation Marketing Report Generation Leads 207

KoMarketing Associates

OCTOBER 22, 2020

As companies continue to recover from the COVID-19 pandemic, new research suggests that it’s business from existing customers that is keeping marketing efforts afloat. RSW recently published the “2020 RSW/US Agency New Business Report,” and statistics showed that garnering business from existing clients (64%) has been one of the most effective marketing tactics over the past four-to-five months.

Paid Search Agency 161

Paid Search Agency Advertising Agencies Mobile Advertising Gartner 161

KoMarketing Associates

OCTOBER 21, 2020

In my last blog we discussed the detailed ways B2B marketers can reach their target audience through paid advertising on LinkedIn. In this post, we’re going to take these strategies a step further and look at how to ensure LinkedIn campaigns result in lead generation and showing business value for your organization or your client. . While there are several ad formats to choose from on LinkedIn, lead generation campaigns are one of the best ways to ensure conversions through LinkedIn advertising.

Linkedin 221

Linkedin Sales Qualified Leads B2B Thought Leadership Lead Scoring 221