SendX
MAY 1, 2024
In the fast-paced and ever-evolving world of cryptocurrency, standing out from the crowd is crucial for the success of your project. The landscape of crypto promotion has undergone significant changes, requiring project owners to adapt their strategies to effectively reach their target audience.
Customer Experience Matrix
MAY 9, 2024
Back in February, I mentioned that CDP Institute had published a Composable CDP Self-Assessment Tool that asks people what gaps they must fill to convert their current systems into the functional equivalent of a CDP. I recently checked how many responses we’ve received, and was disappointed that there were just fourteen. Obviously this isn’t enough to draw statistically meaningful conclusions, especially when you bear in mind that the audience of CDP Institute members can’t be considered represe
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Vision Edge Marketing
MAY 7, 2024
Do you ever feel like you’re swimming against the current? As we produce this episode of What’s Your Edge?, The World Economic Forum expects the global economy to remain uncertain, citing that over half of chief economists anticipate it to weaken this year. The report mentioned that while many companies have been reengineering, supply chain disruptions will persist and the costs for raw materials will remain inflated throughout the year; and that many businesses will continue to find themselves
Trade Press Services Newsletter
MAY 2, 2024
“Let’s take this offline so we circle back to our synergistic partnership and go after the low-hanging fruit that will optimize our market penetration and enhance stakeholder engagement across all touchpoints.” If you found this sentence to be confusing (and cringeworthy), you aren’t alone. Excessive use of buzzwords and corporate jargon can elicit negative reactions, impede clarity , and damage critical business relationships.
Speaker: Carlos Hidalgo, Co-Founder & CEO of Digital Exhaust, Author, International Keynote & TEDx Speaker
Recent research shows that only 50% of B2B organizations state that they have good alignment between their marketing and sales teams. This lack of alignment tremendously impacts the ability to meet business goals, and is a limiting factor for building and maintaining customer relationships. While many B2B organizations continue to struggle with aligning their marketing and sales teams, they can take practical steps to unify both teams and simplify their overall approach.
The Forward Observer
MAY 10, 2024
The ABM Effect: How to Win, Retain, and Grow Valuable Clients for Market-Beating Growth by Alisha Lyndon About the Book Conventional sales and marketing strategies typically involve pitching to broad markets to establish brand recognition and stimulate demand, ultimately leading to revenue generation. However, a more efficient and impactful approach is to acknowledge and treat each client as a distinct market in its own right.
B2B Marketing Zone brings together the best content for marketers in the B2B industry from the widest variety of thought leaders.
Convince & Convert
MAY 9, 2024
Here’s a bit of trivia to use with your non-marketing friends: the word podcast comes from the combination of two words: iPod + broadcast. The former is in reference to the early 2000s Apple music device that has unfortunately already met its demise by being discontinued from production. Unlike iPods, podcasts have grown into a steady channel that brands and creators continue to invest budget in for both production and sponsorship costs as part of their marketing plans.
chiefmartech
MAY 7, 2024
Happy #MartechDay to you! On the first Tuesday of May, we celebrate the martech industry and all the talented marketing technologists and marketing ops professionals who work in it. Cheers to you for all you do in pioneering this wild and woolly field. It’s also the day when Frans Riemersma and I release our annual update to the marketing technology landscape.
Thinkers360
MAY 6, 2024
Here’s the Thinkers360 annual leaderboard for our top 50 global thought leaders and influencers on Future of Work for 2024. Congratulations to all our Future of Work influencers who participated! Top 50 Global Thought Leaders and Influencers on Future of Work 2024 2024 Annual Ranking Find and work with the World’s Premier B2B Thought Leaders, Advisors, Analysts, Authors, Influencers & Speakers (100M+ followers combined).
CMSWire
MAY 8, 2024
How this potential innovation could reshape personalized marketing, enhance user experience and diversify search marks a pivotal moment in digital marketing. Continue reading.
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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.
Martech
MAY 7, 2024
The martech landscape continues to expand relentlessly, year after year. In 2024, this translates to a compound annual growth rate (CAGR) of 41.8%, marking an astounding 9,295% increase over a span of 13 years. The State of Martech 2024: Scott Brinker and Frans Riemersma That number is daunting, and so is the growth. With that sheer growth rate, it is fair to ask yourself and your team: “Do we control our martech, or does our martech control us?
Ahrefs
MAY 9, 2024
Look at their SEO reports. I’ve seen many SEO reports from consultants, in-house teams, and agencies. I discussed them with SEO experts from our Ahrefs Insider community.
Sprout Social
MAY 7, 2024
Harnessing the power of TikTok is crucial for staying relevant and engaging with many audiences. The TikTok comments section alone is ripe with information brands can use to form stronger connections and improve their product or services. But navigating the dynamic landscape of TikTok can be challenging. That’s where TikTok monitoring comes into play.
Bannerflow
MAY 8, 2024
E-commerce and online shopping saw a huge increase in sales during 2020. A survey by Deloitte in the UK found around 40% of respondents did more online shopping during lockdown than before. Grocery shopping specifically saw a huge surge in sales, with the share of e-commerce sales increasing from 7% to 15% at their peak.
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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.
Anyword
MAY 6, 2024
At Anyword, we’re constantly pushing the boundaries of content creation to help you craft messaging that truly resonates. Having introduced Anyword’s ‘PDF-to-prompt’ feature just a few months ago, today we’re introducing a powerful new way to fuel your creativity – generating marketing content directly from images! Try it now!
CMSWire
MAY 7, 2024
Marketing technology solutions saw a growth rate of 27.8% year over year, according to the martech supergraphic. Continue reading.
Martech
MAY 2, 2024
Understanding and engaging the buying group is critical for B2B success. When companies need to make major purchases, they typically assemble an internal team — known as the buying group, buying committee or buying center — to evaluate options and make the decision. This group can comprise anywhere from a handful to over a dozen members, each with their own roles, responsibilities and agendas.
Ahrefs
MAY 1, 2024
Whatever the reason, in this article, I’ll share some alternatives to HARO and a few extra ways to get expert quotes and backlinks for your website. Disclaimer: I am not a PR expert.
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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.
Content Marketing Institute
MAY 3, 2024
The same week Google smashed its earnings report, it also announced the delayed demise of third-party cookies until 2025. Do you believe them? Does it even matter? Probably not — because you should be doing this anyway.
Bannerflow
MAY 8, 2024
iGaming display advertising trends offer insight into what makes the industry tick. Indeed, 2021 and 2020 have seen brands adapt and change quicker than ever before, as external factors change customer habits.
Square 2 Marketing
MAY 7, 2024
Is your marketing department an army of one? (Or two or three?) And is your army trying to communicate with prospects and track impact via the digital equivalent of a carrier pigeon? I hear you. I’ve had the same laptop for 12 years. I’m a millennial who didn’t get my first smartphone until 2015! But the reality is we live in a constantly evolving, digital-first marketplace.
CMSWire
MAY 8, 2024
Craft exceptional experiences with insightful customer journey maps. Understand customer behavior and drive conversions. Start mapping today! Continue reading.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Martech
MAY 6, 2024
Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content.
Ahrefs
MAY 1, 2024
HubSpot teaching you how to type the shrug emoji or buy bitcoin stock. Salesforce sharing inspiring business quotes. GoDaddy helping you use Bing AI, or Zendesk sharing catchy sales slogans. Judged by content marketing best practice, these articles are bad.
Content Marketing Institute
MAY 8, 2024
Many companies present a list of what not to do and call them their “employee social media guidelines.” Innovative brands see the power of employee ambassadors. Here’s how to create company social media guidelines for the win.
Bannerflow
MAY 8, 2024
Digital out-of-home campaigns are becoming more and more common. And what with ever more traditional out-of-home signage being upgraded to digital, expect their number to rise ever further. But what’s the secret to great DOOH campaigns?
Advertiser: ZoomInfo
Sales outreach is an art and a science. The art is what you bring to the table—your flair for conversation, your work ethic, your dedication. We bring the science—proven tactics, strategies, and methods that really work. In this eBook, we’ll cover: How you should respond to inbound leads Tactics for engaging outbound leads (cold calls, email automation, and gifts) The key to keeping a prospective account alive for the long haul Buckle up!
DivvyHQ
MAY 8, 2024
When it comes to innovative content marketing, financial services companies are fighting an uphill battle. It may seem like a tall order to effectively attract, hook, and engage customers through financial content, but it can be done. The key to success in this domain is consistently delivering value, and creating a process (with the right tools) that enables that consistency.
CMSWire
MAY 8, 2024
Explore Karna Crawford's strategies for humanizing B2B marketing and leveraging AI as an enabler at Marqeta. Continue reading.
Martech
MAY 8, 2024
Today, Curb, a ride-hailing app for licensed taxis, announced Curb Journey Connect (CJC), which allows advertisers to execute cross-channel campaigns on mobile and in-cab screens. The new ad solution taps into Curb TaxiTV — original content shown on in-vehicle screens — and mobile ad units that run before, during and after rides. “Before CJC, advertisers lacked the capability to simultaneously run or synchronize mobile and TaxiTV ads,” Liz Tamam, Curb’s marketing and media director, told MarTech
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