| | | Fifth Gear Analytics | | | | 14 articles |
| Page 1 of 1 | Previous | Next | FIFTH GEAR ANALYTICS NOVEMBER 18, 2011 It is always better to give than receive. Balancing customer acquisition AND retention efforts. Let’s face it, especially during this time of year when the holidays are approaching, we can tend to think of all the new and shiny toys and gifts that await us, and overlook all the current things (i.e. current customers) we have to be thankful for. downside in our consumer-focused culture is to always want the “new” thing and forget all that we have. Let’s all take a pledge to be thankful for our existing customers this season and let it carry over into our 2012 marketing plans | FIFTH GEAR ANALYTICS NOVEMBER 28, 2011 Critical Conversations need to be done live. In today’s world there is a great deal of focus on speed, multitasking, and real time interactions. We are often fooled in to thinking that handling critical conversations through email is more efficient. In reality, key messages get lost, the emotional intelligence is hard to convey and perceive accurately in email. Emails on critical topics allow individuals to have monologues, avoiding interaction, collaboration, conflict and ultimately resolution | | | | | |
| FIFTH GEAR ANALYTICS NOVEMBER 11, 2011 4 Part Marketing Maturity Series: From Message Strategy to Multichannel Campaign Management Over the past year, Martha Bush, SVP Strategy and Solutions here at SIGMA, has written some insightful articles around building a campaign management practice. In this articles she mapped out everything from messaging strategy to analytics and insights and everything in between. We thought we'd pull these articles together in one post to provide easy access to her wealth of knowledge around the beginning-to-end process of marketing campaigns | FIFTH GEAR ANALYTICS NOVEMBER 30, 2011 4 (Plus) Steps in a Complete Database Marketing Assessment As the remainder of 2011 winds down, we have been pulling together some popular reading on a variety of topics. Marketing assessments continue to be an area of interest, and in particular, database marketing assessments. Start with the basics and then take a look at data management, targeting and analytics, campaign management, messaging and even the technology behind them | FIFTH GEAR ANALYTICS NOVEMBER 21, 2011 SIGMA’s Maximum Gobble Campaign Yields Maximum Turkey! The Emergency Food Cupboard in Rochester, NY, had a goal to fill and deliver at least 60 Thanksgiving dinner baskets this year to families who are struggling financially. We decided we would bring this challenge to the SIGMA staff through a “Maximum Gobble” campaign. Staff were provided with brown paper grocery bags with a list of | FIFTH GEAR ANALYTICS NOVEMBER 10, 2011 Who is Looking at Your Confidential Business Information? I always love sharing a great infographic. With all the talk lately about data, privacy, data breaches, etc., I thought this would be a great one to share. Best practices for managing confidential will never guarantee a data breach won't happen, but put the right measures in place will reduce your risk. The two most frequent reasons data breaches happen are malicious attacks and human error. Human error could mean using a simple recycle bin in one's office to dispose of confidential materials, without any thought to who my have access to your recycle bin | | | | | | | |
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FIFTH GEAR ANALYTICS | TUESDAY, NOVEMBER 15, 2011 Facts and Figures About Content Marketing
I love infographics… This one from Marketo give some great info on Content Marketing. At a quick glance, it gets your brain juices flowing about why you might consider content marketing a viable part of your marketing mix. Some takeaways: 51% of companies interviewed in this study said they use a blog for content marketing. Are you blogging about your business, your products, your services, your customers and your knowledge areas MORE >> -
FIFTH GEAR ANALYTICS | MONDAY, NOVEMBER 7, 2011 When Asking for Data, Know When to Say When.
Folks here at SIGMA are always up to their necks in data from our various clients. We love it, love it, love it. In fact, there’s a special office here where our marketing analytics team can, individually or as a team building exercise, toss data on the floor and physically roll around in it. Our clients love data too. Uniformly, they’re just giddy about the stuff. But to be clear, we don’t share the data that we’ve rolled around in with our clients because that’s unseemly and goes against all data hygiene best practices MORE >> -
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 9, 2011 How Can Customer Intelligence Deliver the Vision?
Two recent studies by Forrester Research highlight an interesting challenge for Customer Intelligence (CI) professionals and the business community that they support, shrinking the distance between the vision and reality. So, how can companies embrace the Age of the Customer while grappling with infrastructure and organization issues? Similar to the findings in the Forrester reports, we embrace and recommend a strategy of incremental improvements MORE >> -
FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 2, 2011 Introduction to B2B Blogging.
A presentation on B2B Blogging given at a recent Social Media Conference. The main take-aways from the presentation: - Why you should blog. What you should think about before you blog (content strategy development with regards to SEO). What you might blog about. What to do once you've published content. High level blog measurement. Content tips if you get stuck MORE >> -
FIFTH GEAR ANALYTICS | MONDAY, NOVEMBER 14, 2011 The Benefits of Sharing More: Public Parts
Is holding back information in the digital age better? That is the fundamental question in Jeff Jarvis’s book, “Public Parts.” Jarvis explores the promising ways in which the internet and "publicness" allow us to collaborate and think in new ways — in how we manufacture and market, buy and sell, organize and govern, teach and learn. He also examines the necessity as well as the limits of privacy, in an effort to understand and thus protect it MORE >>
- Is a QR Code Worth 5 Minutes of Your Time? FIFTH GEAR ANALYTICS | FRIDAY, NOVEMBER 4, 2011
- Work Hard, Play Hard. FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 16, 2011
- To You and Yours from Us and Ours. FIFTH GEAR ANALYTICS | WEDNESDAY, NOVEMBER 23, 2011
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