Biznology

NOVEMBER 17, 2011

Image by shutterhacks via Flickr. I like to do book reviews once in a while on Biznology, and this one was a natural because I know Ruth Stevens and I know her expertise in B2B marketing, so I needed to pore over her book, Maximizing Lead Generation , for tips–and I found them. I have lots of experience as a B2B marketer from my days at IBM and in all of my work with clients at Converseon since I retired from IBM.

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Lead Generation Lead Ranking Lead Scoring Sales Qualified Leads 106

Biznology

NOVEMBER 16, 2011

Image by Sean MacEntee via Flickr. Just because you know how to use social media doesn’t mean that you know how to make it work in an organization. Organizations must understand their social media goals and know how to encourage and measure them, and nowhere is that more true than for financial services companies. With the economic meltdown of recent years, mortgage crisis and uncertain outlook, banking on relationships and the business of social networking has never been more critical.

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Social Media Service Media Webinar Metrics 106

Biznology

NOVEMBER 14, 2011

Image via Wikipedia. Perhaps you saw the announcement of Google+ for Business–it made big news for a day, but there isn’t that much to say about it. Honestly, if you understand how Google+ for individuals works, it will take about ten minutes to get up to speed on Google+ for Business, which is rather disappointing, because after months of development, Google added just a few fields for a business name and a photo.

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Google Skype Business Wikipedia 115

Biznology

NOVEMBER 11, 2011

Image via CrunchBase. Wow, there is quite a bit of buzz around Google+ business pages. Most of it is complaining (surprise, surprise) while the rest of it is the expert examination and advice of a tool that has been out in the wild for a couple of days. I guess that’s like a year in Internet time because the “expert” advice is flying around like a “you-know-what” storm.

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Google SERP Internet Marketing Buzz 104

Biznology

NOVEMBER 10, 2011

Image by Johan Larsson via Flickr. Most of you know that I serve as Chief Strategist for Converseon , who offers social media listening services, among many other consulting and activation services. Most of you probably also know that I have over 20 years experience in text analytics (OK, I am old). So, you might be wondering how social media and text analytics work together.

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Analytics Vendors Social Media Paper 110

Biznology

NOVEMBER 9, 2011

Image via CrunchBase. Lots of folks are aware of how much tumult exists in digital marketing techniques. We know that there is a new social media opportunity every day, that now mobile is “an imperative” (finally), and that even in venerable search marketing, nothing ever stands still. Just look at all the changes in local search over the last few years as evidence.

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Google Marketing Analytics Tools Search Marketing Analytics 101

Biznology

NOVEMBER 7, 2011

Image via CrunchBase. My last post, about Steve Jobs’ passing , seems to have put me in mind of how innovation happens. One of Jobs’ secrets was that he always kept pushing innovation, even though Apple was growing larger and larger. If you’ve started to see significant growth in your small business, you’re likely realizing that success is a mixed blessing.

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Efficiency Outgrow Small Business Marketing Fulfillment 106

Biznology

NOVEMBER 4, 2011

Image via Wikipedia. I read a post this week from one of the Internet marketing industry’s big names, John Jantsch. His premise was that we would all be using search engines less and less as we move toward an app centric world. The gist of his position is as follows: My use of search engine technology is slowly being replaced by the use of apps that provide me with answers relevant to my personal needs.

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SMB Internet Marketing Wikipedia Case Studies 104

Biznology

NOVEMBER 3, 2011

Image via Wikipedia. If you’re like me, you probably remember a period not too long ago when you couldn’t open your e-mail without getting another invitation to join a new social network. The business results of all those social networks indicate that you responded the same way that I did, which is to ignore those invitations. More recently, those invitations stopped coming as everyone decided that there’s no more room for new social networks.

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Social Networks Wikipedia Profiling Linkedin 126

Biznology

NOVEMBER 2, 2011

Image via CrunchBase. Several years ago, I wrote a post called What’s Google’s Strategy? where I broke down the search giant’s real business model: advertising anything everywhere. And while I have had more to say over the last few years, I never really felt the need to redo that post because I hadn’t seen anything fundamentally changing about Google’s strategy.

Marketing & Strategy 123

Marketing & Strategy Advertising Agencies Mobile Advertising Amazon 123

Biznology

NOVEMBER 29, 2011

Image by Sean MacEntee via Flickr. Over the last five years that Abraham Harrison has been pitching bloggers on behalf of clients, we have learned a thing or two about how best to reach bloggers, how to engage them, how to get them to carry our client’s message to their readership. Whether we’re doing an outreach to the bloggers of mainstream media and celebrity blogs or to someone who has just set up a blog for the first time, it all begins with the message model.

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Blogger Domain Outreach Microsite 167

Biznology

NOVEMBER 1, 2011

There is unnecessary unrest that has been buffeting the launch of Google’s newest online social network, Google Plus, and the reason for that is simple: Google was forced to launch G+ because Twitter blocked Google’s real-time and direct access to Twitter updates. This is now becoming old news but it explains everything. This is why Google+ didn’t have a brand page similar to Facebook Pages, built-in upon launch, resulting in either a transparent and compliant real name member

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Google Twitter Work Management Facebook 158

Biznology

NOVEMBER 8, 2011

Image by entertailion via Flickr. Let me boil my last post, Google Plus was born prematurely and you should take advantage , down to practical pieces. Part of what makes a technology premature is that you have to be careful how you use it, because it isn’t mature enough to just work no matter what you do with it. To help you carefully handle Google+ for maximum advantage, I’ve assembled eight steps that help you get the best searh visibility from your Google+ posts.

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Google SEO Adsense Profiling 164

Biznology

NOVEMBER 15, 2011

Image via CrunchBase. Last week, I wrote Maximize your SEO benefit on Google+ in 8 simple steps before Google opened up G+ Brand Pages, so first go read what I wrote in the previous post (because all of the advice still applies). Not everyone thinks G+ for Business is all that exciting, including other folks on this blog (I’m looking at you Mike and Frank !

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Google Brand Identity Branding Advertising Mediums 160