Mon.Apr 25, 2011

B-to-B Labs

Trending Sources

29 Reasons Why Your Company Blog Has Stalled

grow - Practical Marketing Solutions

. By Stanford Smith, Contributing {grow} Columnist. At {grow} we spend a lot of time talking (sometimes arguing) about the intersection of social marketing and smart business. In almost every situation, publishing a blog is an excellent strategy. A blog creates a new marketing asset that generates leads, qualifies prospects, builds loyalty and retains customers. Starting Without A Vision. Period.

Earth Knowledge is a Great Example of Content Curation

Paul Gillin

Earth Knowledge takes curation to a new level. The site was conceived as a way to promote a concept called “Reliable Prosperity,&# or decisions that contribute both economic and ecological value. One of the really innovation features of Earth Knowledge is a Google Maps mashup that delivers selected content contributed by partners in a striking visual style.

The ‘Need Solution’ Buying Phase

Fearless Competitor

Lead Generation Companies | The ‘Need Solution’ Buying Phase. In this blog series, we’ve been exploring the customer buying stages as found in the great white paper, How to Find New Customers. If you enjoy this series, we suggest you download this free white paper on B2B lead generation. The third stage of a buying process is Need Solution. What do you think?

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What to Expect from Social Media


The message about social media taking time is starting to get out. I’ve spoken with less people lately that expect miracles from social media, but often people still have fairly large expectations. So, if we accept that social media takes time and is not a magical wand, what can we expect? What Are You Trying to Accomplish I always start at the end. What do you expect from social media?

Lead Generation Checklist

You spend a lot of time, energy, and money doing lead generation to capture leads but it's how you manage them that makes the difference between success and failure.

8 Share Spiking Tips For Empire Avenue

It's All About Revenue

by Jesse Noyes | Tweet this. The latest social media measurement tool to takeoff is Empire Avenue. It may sound like a new property on the Monopoly board. But it’s actually a startling addictive new social media engagement site. The system measures that activity and the level of engagement your content provokes, and then assesses your share price based on that activity. There are some issues.

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What’s Missing in Content Marketing: Who and Why

Writing on the Web

Storytelling and personalization is the biggest missing piece in content marketing as I see it. People are good at writing about what they know. They aren’t as good about expressing who they are and why they do what they do. If you’re not writing real stories, your content – on your blog, in your newsletter, on your web pages – runs the risk of being boring. You may be excited about what you do as a professional, but your clients will get bored or overwhelmed if you just throw information at them. Okay, that’s exciting… to you and your spouse for sure.

Digg 27

Please Accept This Interruption

The Content Factor

Marketing automation systems, like Eloqua and Silverpop , are becoming standard equipment among our clients. This is great for both our clients and for us. For the clients, these systems allow Sales to self-serve, and launch one-off campaigns to their prospects at just the right time in the buying cycle. read more. B2B Buying Cycle Marketing Automation

Demand Con Speakers Provide A Demand Generation Primer - Lesson 1

Savvy B2B Marketing

On May 18, some of the brightest minds in B2B demand generation are getting together to talk, debate, learn, party, agree, celebrate, teach and meet new professional contacts to help grow their marketing careers. The venue? DemandCon , a marketing and sales conference focused on demand generation, specifically the entire sales funnel, from first contact to revenue recognition. Lead Planning.

B2B Marketing Trends for 2016

25 B2B marketing thought leaders answer the question "What do you expect to B2B marketers to be doing more of or differently in 2016?" The results are amazing insights around content marketing, achieving business results, alignment, employee advocacy, new technologies, customer experience and more.

Can Craftsmanship Go Unrecognized?

Marketing Craftmanship

The Craft of Teaching. William R. Dill, when he was dean of the Graduate School of Business Administration of New York University, invited me to work with him on a study of students with known addresses that had graduated five or more years before: how are they doing? And what might be characteristics of background for success? One question was this: Did any teacher here affect your life?

2011 Sales & Marketing Success Conference

Sales Intelligence View

Jonathan Farrington has taken the lead in organizing one of the largest online events geared towards the sales profession. The 2011 Sales & Marketing Success Conference is an event where 36 of the top speakers, bloggers and experts from the sales world are getting together over a 5 day series to educate and enlighten sales professionals in succeeding, winning and exceeding expectations.

Is Teleprospecting Too Complex For Testing?

B2B Lead Blog

Tweet This is the first of a two posts that will examine whether teleprospecting is too complex for testing. I was compelled to develop this series after observing interaction on our LinkedIn B2B Lead Roundtable (which has rapidly grown past 8,000 members). Members ask very interesting questions about teleprospecting that evoke thought-provoking responses. Some questions are not at all new.

Email Deliverability – Authentication Best Practices

Modern B2B Marketing

by Katie Byrnes Authentication is the technical standards through which ISPs and other mail gateway administrators can establish the true identity of an email sender. In order to clearly differentiate yourself from spammers, you should take steps to protect your brand by incorporating sender authentication technologies. For more best practices, visit the Email Deliverabilty resource center.

How to Leverage Content Marketing to Power Your B2B Marketing Automation Funnel

Generate more leads. Better leads. Engage customers, increase upsells, boost revenue and save precious time -- these are the benefits of marketing automation. And content fuels it all.

INFOGRAPHIC: Social Media Monitoring Tools

Client Bridge

From and KISSmetrics, here's an infographic that takes a look at social media monitoring tools. View Original Article

Fast Company, Lebron, Twitter and the #Nifty50 (Coming Soon)


Visit @ckburgess Blog at: Blue Focus Marketing. Random Cheryl Burgess Chuck Salter Fast Company Lebron James Lebronians Nifty50 Robert Rose

How to Increase Client Retention

Sales Prospecting Perspectives

Looking back at last week, I can sum it up in one word: Overwhelming! I don’t mean it in a negative way either. What I mean is, I had to keep up with so many requests and tasks from current clients, but also had to balance the influx of requests coming in from brand new clients. We continue to increase the amount of clients we have and keep, which is the result of not only our sales team bringing on new customers, but also client retention once these customers are on board with us from an operations standpoint. • Be proactive instead of reactive.

eMarketing Expert Ardath Albee on the Limitations of a Lead Gen Mindset


I recently had the opportunity to interview Ardath Albee about the importance of lead nurturing and I think you’ll be interested to read some of the valuable feedback she provided. PC: Ardath, you’ve written a lot about the importance of using lead nurturing to engage leads across the entirety of the buying process. Yet B2B marketers seem to be more focused on lead generation than the rest of the process. Is that a problem? AA: Yes. I really think it’s an impediment to the effectiveness of marketing in becoming a strategic arm of the company, rather than just a cost center.

The B2B Demand Gen Marketing Playbook

To build integrated, data-driven programs, demand gen marketers need diverse, compelling content at every stage of the buyer's journey.

Facebook Announces Send Button, Like Button Companion


Last week we reflected on the one year anniversary of Facebook's Like Button. Today, Facebook announced a new companion to its quickly growing Like Button, the Send Button. Facebook's new Send Button creates a more private sharing option for website visitors. Facebook Group Improvements. In addition to the new Send Button, Facebook announced some improvements to its Groups. Marketing Takeaway.

Do you really know your B2B customers?

B2B Ideas @ Work

During the recent Photoshop World in Orlando, I was selected to be part of a small focus group of alumni members for a discussion about their membership publication, Photoshop User. I was first asked about this a few weeks after I registered for the event. I received an email inquiring about my interest, along with a short questionnaire. Everyone was passionate and took it seriously.

10 Ways to Leverage Mobile Technology for Marketing


The following is a guest post by Joe Marcallini, Vice President of Internet Strategy at SteadyRain. What do you think of when you hear “Mobile Marketing”? It might be difficult to think beyond the two obvious choices: a mobile website and mobile application. However, mobile marketing is much bigger. Here are 10 ways to incorporate mobile technology into your marketing strategy: 1.


How to Break Through the Clutter on Social Media [Marketing Cast]


There are so many blogs and social media channels out there, why should I start another one? You’d be a liar if you said you hadn't asked yourself that question at least once. But growing your presence on the Web shouldn’t mean adding to the clutter. In today’s episode of the Weekly Marketing Cast we discuss why social media shouldn’t be seen as a cluttered space.

A Content Formula for Complex B2B Organizations

Content Marketing is essential for anyone who wants continued success and growth.

Fathom’s New Service Captures Facebook Leads with Custom Contact Forms


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