Velocity Partners

APRIL 9, 2024

At most B2B companies, the marketing/sales relationship has taken a wrong turn. Sellers are taking marketing into their own hands. And they’re not using Marketing’s expensively produced content. Because the B2B go-to-market playbook — what worked before — no longer matches the reality of how customers buy.

Sales Management 79

Sales Management Top of Funnel B2B Lead Ranking 79

Webbiquity

JULY 11, 2023

Social media influencers are no longer merely the darlings of consumer-focused marketing campaigns. Today, they have transcended those glittering confines and entered the lofty corridors of the B2B realm, bestowing their unique brand of persuasive charm on industry segments that have traditionally taken a more reserved marketing approach.

Marketing Management 190

Marketing Management B2B Marketing Planning B2B 190

ANNUITAS

NOVEMBER 15, 2021

Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. Our findings closely corresponded with what the market is seeing: 96% of B2B sales teams have shifted (in full or in part) to remote selling. “I ANNUITAS Research interviewee. .

Work Management 246

Work Management Marketing Management Ad Building Sales Qualified Leads 246

Top Rank Marketing

FEBRUARY 26, 2024

It’s a tough time for the tech industry. In this environment, marketers are under pressure to drive impact and bolster the pipeline. ” Partnering with the right B2B tech marketing agency can be a critical move to overcome the challenges at hand, and get the most out of your budget. .”

Advertising Agencies 97

Advertising Agencies Paid Search Agency Ad Agencies Allocation 97

Zoominfo

FEBRUARY 17, 2021

Let’s take a look at what should go into cold calling guidelines, what regulations to follow, and how to create a cold call script. Although B2C companies get almost all attention for unwanted cold outreach, for B2B companies, the following is what the SEC lays out: Times of Day. Now comes the hard part — the cold call.

Cold Calling 264

Cold Calling Guidelines Practices B2B Sales 264

Webbiquity

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. Felines have made their way into marketing campaigns from companies like GoDaddy , Ikea , and many others. Even Mercedes Benz has pawed its way on board the cat marketing trend.

B2B Marketing 235

B2B Marketing Godaddy B2B Paid Search Agency 235

Velocity Partners

FEBRUARY 27, 2024

Jon Miller recently said that the B2B go-to-market playbook is kaput. That’s the same Jon Miller who practically invented that playbook at the dawn of inbound marketing. The excitement has turned to ashes for many B2B tech firms and CMO tenure is lower than ever. That Jon Miller. Few are paying attention.

Sales Management 77

Sales Management Top of Funnel Work Management Brand Identity 77

SalesIntel

JUNE 15, 2023

There are many factors to consider when looking for a B2B data provider for your business, or deciding whether to make a switch from, your existing B2B data provider. However, there is one thing most B2B data providers have in common. You have to pay for each credit; the overage charges are super high if you go over.

Ideal Customer Profiles 96

Ideal Customer Profiles Pricing Price Marketing Analytics Tools 96

Webbiquity

SEPTEMBER 28, 2021

Getting banned on social media in 2021, at least temporarily, has unfortunately become a regular thing for many users. You may be shocked when it happens to you. You go on your favorite social media network to learn you can’t log in or see anything. Not Following the Rules Can Get You Cut Off. Guest post by Lisa Sicard.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. That’s why SaaS companies win with content marketing. The results are measurable, and the costs are low.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Webbiquity

NOVEMBER 16, 2021

Although there are a number of marketing dashboard tools out there, reporting marketing results is still a painful process. This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Sparrow is a data and reporting platform for marketers. The Discussion.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Contently

MAY 6, 2022

If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Machine learning. Blockchain.

B2B Thought Leadership 147

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 147

Zoominfo

DECEMBER 18, 2019

To get an idea of the importance of modern branding practices, it’s critical to examine the things that brands have come to symbolize. When you build a brand, you need to get granular. When you establish your brand’s look and feel, you must also establish expectations for your company. Why does branding really matter?

Brand Identity 223

Brand Identity Branding Business Zoominfo 223

Contently

MARCH 30, 2023

Think of it more like your SEO tough love column because real talk: Your SEO content probably sucks. Now, please, don’t get offended. So consider this my real-world SEO advice column for content marketers who want to get off the hamster wheel. The problem isn’t (usually) the writing.

SEO 144

SEO SERP Content Keywords 144

Metadata

FEBRUARY 12, 2024

Get more high-quality leads. This go-go-go mindset is part of what makes B2B marketing such a thrill, but it can put you in a tough spot at times, too. You’re constantly pressed to do more. Try that new channel. Drive more pipeline. Why slow down your paid ad strategy?

Marketing AI 52

Marketing AI Cost per Lead Budget Programs CPL 52

Webbiquity

AUGUST 13, 2019

Top-performing B2B content marketers put the information needs of their audiences ahead of the company’s sales and promotional message. That’s one of the key findings from the ninth annual report from the Content Marketing Institute and MarketingProfs: B2B Content Marketing 2019: Benchmarks, Budgets, and Trends—North America report.

Work Management 247

Work Management Effectiveness Budget Programs Marketing Management 247

Contently

AUGUST 11, 2022

When these words start to appear, conventional wisdom tells businesses to cut their marketing budgets. As multiple researchers have found over decades of studies, stopping your marketing efforts during tough times is a mistake. How content marketing leads to meaningful ROI. Economic uncertainty.

Marketing Budget 173

Marketing Budget Content Marketing Planning Paid Search Agency 173

Velocity Partners

JUNE 20, 2023

We feel it when we get a 6:00pm “have you got five mins?” But here’s the thing: in B2B marketing, your fight or flight reflex can also hurt you. To customers, fight or flight looks like panic For B2B marketers, an economic downturn is the perfect catalyst for fight-or-flight decision making. Slack message.

B2B Marketing 87

B2B Marketing Urgency Marketing B2B Paid Search Agency 87

Zoominfo

MAY 7, 2018

Growth hackers skip the big-budget production of conventional marketing in favor of low-cost alternatives that grow and engage their user base. However, in the last few years, the strategy has become an integral component of many B2B business models. B2B Growth Hacking vs. Traditional Marketing.

Ideal Customer Profiles 227

Ideal Customer Profiles B2B Work Management Marketing Management 227

Engagio

JUNE 7, 2023

In today’s highly competitive business landscape, effective advertising strategies play a pivotal role in driving success for B2B companies. The digital age has ushered in a new era of B2B advertising, challenging businesses to find innovative ways to capture the attention of their target audience. Let’s get started.

Advertisements 62

Advertisements Advertising DemandBase B2B Sales 62

Marketing Insider Group

MARCH 16, 2023

Every marketer today is hearing about the importance of brand personality — or the way a brand is personified in human terms. In both the B2B and B2C worlds, brand personality is more important than ever as buyers seek a real connection to the companies they purchase from. The Content Marketer Sorting Hat — Which house are you?

Marketing Agencies 2 232

Marketing Agencies 2 Lead Ranking Content Work Management 232

Heinz Marketing

JUNE 19, 2023

The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. Each week we’re featuring some of the best and brightest minds in B2B sales and marketing as this continues to evolve. We can talk about the evolution of marketing.

Lead Ranking 102

Lead Ranking Account Based Marketing ABM Marketing Qualified Leads 102

BOP Design

FEBRUARY 19, 2021

Writing copy for a B2B website takes skill and expertise. When done well, the copy attracts, captivates, and converts website visitors. When done poorly, it makes the brand look sloppy, obtuse, or disconnected. When looking at a company’s website, they are looking for key information or answers to questions. Be Concise.

Copywriting 130

Copywriting Tips B2B SEO 130

Metadata

APRIL 8, 2024

I used Metadata for the first time in 2021 when I worked at Armorblox (now a part of Cisco), and it instantly made me a better B2B marketer. This was when Metadata entered my life. When I joined Armorblox in 2021, my marching orders were to run paid campaigns, primarily on LinkedIn. I was instantly hooked.

Cost per Lead 52

Cost per Lead CPO B2B Marketing Advertising Agencies 52

Zoominfo

AUGUST 1, 2022

Sales is tough enough as it is, and prolonged economic uncertainties make the job even harder. Strap Yourself In — It’s Going to Be a Bumpy Ride Wolf is certainly no stranger to selling in economic downturns. BrassRing was in a hot market during the late ‘90s tech bubble,” Wolf says. Budgets are reduced or eliminated.

Tips 130

Tips Work Management Terms and Conditions Marketing Management 130

Contently

MAY 15, 2022

If you’re a B2B technology marketer, you probably have a little crush on your products. Of course, it’s not a job requirement to believe in the technology you market. But if you’re not enthused about your solutions, it would be tough to convince a customer about their value. Machine learning. Blockchain.

B2B Thought Leadership 113

B2B Thought Leadership B2B Marketing Attribution Customer Surveys 113

Martech

APRIL 3, 2023

If your B2B go-to-market strategy doesn’t prioritize delivering a personalized and engaging experience for your audience, you could be missing out on potential customers and growth opportunities. Fortunately, conversational marketing can help you create the kind of experience that modern buyers expect.

Marketing Analytics Tools 124

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 124

Top Rank Marketing

AUGUST 21, 2023

Are you ready to dive into the world of B2B marketing like never before and hear exclusive interviews with some of the top voices in B2B marketing today? This series is created by TopRank Marketing in partnership with MarketingProfs B2B Forum , an event that gathers the brightest minds in the B2B marketing industry.

B2B Marketing 70

B2B Marketing B2B Paid Search Agency Co-Registration 70

Engagio

APRIL 12, 2024

.” – Philip Kotler, American marketing author, consultant, and professor emeritus. Account managers must communicate regularly with each of their customers, adapting and offering solutions that evolve as the market changes. Customer retention: the ability of a business to keep its existing customers. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

Metadata

APRIL 9, 2024

Some of that might be great onboarding and support, but a lot of it can actually be marketing best practices (gates or ungated?), I’ve worn almost every hat on Metadata’s go-to-market (GTM) side of the house. Recently, I stepped into a new role—this time as the VP of Marketing Services. But let me back up.

Ideal Customer Profiles 52

Ideal Customer Profiles Marketing AI Demand Generation Agencies Paid Search Agency 52

Marketri

OCTOBER 25, 2023

Before you commit a budget to marketing, you want assurance those dollars will drive the results you’re looking for. And for most B2B companies, that means more leads and more revenue. As our clients will attest, strategic marketing can drive revenue growth and generate a high ROI. It sounds like the most basic of questions.

Top of Funnel 62

Top of Funnel ROI Advertising Channels Lead Scoring 62

Velocity Partners

NOVEMBER 29, 2023

For complex B2B businesses, one common move is to try and make it easier for customers to buy by simplifying your offering. But if (like so many B2B companies) you offer a mix of platform and point solutions, this problem quickly gets really hard to solve really fast. Just, y’know, for instance. Do you consolidate?

Enterprise Management 84

Enterprise Management Work Management Marketing Management Buy 84

BOP Design

SEPTEMBER 8, 2020

For Bop Design, that kind of acknowledgment comes with a level of responsibility to educate our B2B community. We are here to drop knowledge, share our insight, and give you the 411 on all things B2B marketing related. Let’s get started with 3 easy tips to close B2B website leads : Make the Process Easy.

Marketing Websites 84

Marketing Websites Tips Leads Lead 84

PathFactory

MAY 5, 2021

If you think you’ve got a tough job as a B2B marketer, try being the buyer for a change. You need to identify all your pain points, loop in the right stakeholders, evaluate a dizzying number of solutions and get through procurement before you’re even able to buy anything. So how do we get started?

Marketing Report 134

Marketing Report Top of Funnel B2B Marketing Enterprise Management 134

chiefmartech

OCTOBER 22, 2023

And while it’s been a tough couple of years for many SaaS companies, forcing industry consolidation through acquisitions or shutdowns, the number of new martech startups that keep entering the field remains remarkably robust. Think public companies with a market cap greater than $20 billion. And why do marketers buy from them?

Long Tail Marketing 113

Long Tail Marketing Product Verticals Marketing & Strategy 113

Velocity Partners

JULY 12, 2023

That means the challenge for marketers has changed. So how do you engender that feeling in your marketing — without just turning the Fear, Uncertainty and Doubt dial up to 11? Understand how your product keeps its relevance in tough times. Your ideal customer will be struggling with the very thing you’re marketing.

Urgency Marketing 52

Urgency Marketing Trigger Marketing B2B Marketing Buy 52