Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. Cultivating new leads and clients can be much costlier and more time consuming than retaining or upselling current ones. They’ll be more likely to remember you, admire you, trust you, and work with your business long term.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Webbiquity

NOVEMBER 28, 2023

Image credit: Mikael Blomkvist on Pexels On one hand, there’s a sales quota you need to fulfill within a short span of time. On the other, there’s pressure to build positive, engaging relationships with prospects, without being pushy about lead generation. What is B2B Sales Experience? Think about an IT services firm.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Marketing Insider Group

DECEMBER 21, 2020

What have you learned in the last year? Ignorance to buyers’ evolving needs. Neglecting customer retention to focus on lead generation. That’s exactly what we’re seeing today. Enough with the negativity and cliches. Poor use of technology and automation. Ambiguous ROI and direct relationship to sales. this year as well.

Marketing Budget 352

Marketing Budget Marketing Budget Creation Budget Programs Research 352

Marketing Insider Group

JANUARY 30, 2024

There’s something interesting you should know about B2B companies and their content strategies. They’re focusing on what each part of their business needs, tailoring their content to these specific areas. But here’s the catch – not many have a strategy that covers the whole business.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Webbiquity

FEBRUARY 8, 2022

How will your company compete for workers through the next decade? While much has been written lately about the Great Resignation and churn in the job market, labor force growth metrics show that worker shortages aren’t a short-term phenomenon but rather the new normal for employers. So grateful that you invited me onto your show.

Work Management 271

Work Management Marketing Management Startups CAN-SPAM 271

Webbiquity

JANUARY 16, 2024

Stuck on how to make your B2B marketing videos stand out ? In this post, we’ve rounded up 10 easy and creative ways to boost your B2B marketing strategy using videos. With animation, businesses can turn complex concepts into visually interesting stories that grab the audience’s attention. No worries!

Creativity 175

Creativity Work Management Video Marketing B2B Marketing 175

sagefrog

MARCH 13, 2024

Today, digital data is one of the world’s most valuable commodities, which means the collection and handling of that data are of the utmost importance on an individual, business, and legal level. A clear privacy policy also signals a commitment to data protection, enhancing business credibility. But don’t sweat it.

Privacy Policies 109

Privacy Policies Privacy Marketing Websites Ethics 109

ANNUITAS

APRIL 10, 2023

In our Behind the Buzzwords content series, ANNUITAS breaks down the complex jargon you see trending in go-to-market thought-leadership and helps you cut through the noise to contextualize it for your organization. What does it mean? What’s the Problem? What about what comes after?

Ideal Customer Profiles 130

Ideal Customer Profiles Top of Funnel B2B Thought Leadership Lead Ranking 130

Marketing Insider Group

JANUARY 13, 2022

Before we dive into how to use custom courses to increase sales and employee retention, let’s discuss why you should use this training method to begin with. Before we dive into how to use custom courses to increase sales and employee retention, let’s discuss why you should use this training method to begin with. That’s just not true!

Tips 200

Tips Work Management Marketing Management Training 200

Scoop.it

FEBRUARY 22, 2024

As an HR pro, you know that engaging with talent, building your brand, establishing authority, and networking is crucial for success. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Martech

JANUARY 10, 2024

Some do it to position themselves as thought-leaders, gain new clients or just because they enjoy teaching. Don’t try to cover too much information You can’t cover everything about search engine optimization, marketing automation or any topic in 30 minutes. Many marketers speak at industry events for various reasons.

Conference 113

Conference Tips Work Management Marketing Management 113

Navigate the Channel

DECEMBER 7, 2023

In the B2B world, mistakes can be fatal, as clients can often easily just seek out a new partnership and move on. While everyone stumbles at one time or another, companies need to take care that those missteps do not become face dives. Often times, however, what’s there are posts that are old and outdated.

Advertising Agencies 65

Advertising Agencies Urgency Marketing Mobile Marketing Loyalty 65

seo.co

SEPTEMBER 25, 2023

There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy. Develop your own online presence.

Paid Content 98

Paid Content SEO Advertising Agencies Paid Search Agency 98

Martech

FEBRUARY 15, 2024

Artificial intelligence (AI) has come a long way over the past decade, from early chatbots to today’s virtual assistants that integrate with multiple applications to “learn” about us. This article chronicles my experiences building various AI tools to assist with business functions and looks at what’s in store for marketers.

Marketing AI 117

Marketing AI Paid Search Agency Marketing Proposals Ideal Customer Profiles 117

ClickDimensions

FEBRUARY 15, 2023

There is approximately 300+ million SMBs (small to mid-sized businesses) worldwide. Over 30 million of those businesses operate in the US, with a further 5.5 For the US, UK, and EU, 99% of their business population is in fact SMBs. million in the UK, and 25.1 million in the EU. trillion Euros (over 4.2 trillion Euros (over 4.2

SMB 95

SMB Marketing Automation Services Stats Loyalty 95

Launch Marketing

NOVEMBER 1, 2023

In a B2B (business-to-business) organization, the lead of your marketing department plays a critical role in shaping and executing the marketing strategy. This involves setting goals, identifying target markets, and determining the best approaches to reach and engage potential clients.

Planning 127

Planning Paid Search Agency Advertising Agencies Marketing Management 127

FMG Suite

APRIL 25, 2024

alone, it’s no challenge for you to reach your ideal audience. But with the right steps, you can build a successful video marketing strategy for your business. But with the right steps, you can build a successful video marketing strategy for your business. But that’s not what makes a great video.

Video Marketing 52

Video Marketing Youtube Budget Programs High Quality Lead 52

Heinz Marketing

MARCH 10, 2021

By Payal Parikh , Director of Client Engagement at Heinz Marketing. I came across this recently published video by Wall Street Journal about Costco’s Treasure-Hunt Shopping Strategy. As we all know, Costco is one of the largest and most successful retailers in the country. What does that give us as a consumer?

B2B Marketing 136

B2B Marketing B2B Ideal Customer Profiles Cross-Selling 136

Engagio

JANUARY 10, 2024

After working with hundreds of clients across a myriad of industries, Mark and his team have some pretty unique capabilities. They’re able to paint a vision of how to solve a client’s business needs, through technical demonstration, analyzing client pain points, and creating a compelling strategy.

DemandBase 62

DemandBase Consulting Enterprise Management Lead Ranking 62

SmartBug Media

APRIL 5, 2024

Personalization can help address these challenges by delivering relevant and targeted content to your audience based on individuals’ needs and preferences. For starters, they can significantly improve open and click-through rates, which can lead to overall member retention.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Martech

NOVEMBER 22, 2021

“The only way to drive revenue and drive acquisition, conversion and retention is through remarkable customer experiences, so there’s got to be a commitment from the top,” said Gene De Libero, Chief Strategy Office and Head of Consulting for marketing technology consultancy GeekHive, at our recent MarTech conference.

Acquisitions 135

Acquisitions Content Paid Search Agency Conference 135

Biznology

JUNE 3, 2020

The global pandemic is affecting every area of our lives and our businesses today. I reached out to my longtime colleague and friend Roger McDonald , a seasoned sales and marketing executive and thoughtful observer of things B2B, to gather up his views on what’s going on and how we B2B marketers should be thinking. About innovation.

B2B Marketing 166

B2B Marketing B2B Thought Leadership B2B Marketing Management 166

Lead Forensics

APRIL 11, 2024

IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors. Lead Forensics is a powerful lead generation tool designed to reveal the businesses visiting your website. Let’s take a closer look.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Martech

JANUARY 6, 2023

While not shocking, what stood out was their approach to the role and perceived context of the market. Was it them or the client I was advising at the time? Companies must triangulate the changing business landscape, mixed CMO responsibilities and varied candidate pools. It also speaks to a healthy retention culture.

CMO 113

CMO Tips Work Management Marketing Management 113

Lead Forensics

APRIL 11, 2024

IP tracking is a very effective way of improving your business efforts. With the use of IP tracking software, you can shed light on your unknown website visitors. Lead Forensics is a powerful lead generation tool designed to reveal the identity and contact information of your unknown website visitors.

Work Management 52

Work Management Marketing Management Software Sales Qualified Leads 52

Sprout Social

OCTOBER 7, 2020

Agencies and businesses alike have experienced their fair share of challenges in 2020. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021. In the final months of the year, agencies’ top priorities will be client retention and winning new business for 2021.

Paid Social Agency 116

Paid Social Agency Paid Search Agency Advertising Agencies Marketing Budget 116

Litmus

JUNE 6, 2023

This month, we’re chatting with Val Geisler —conversion and retention strategist, copywriter, CrossFit and slow-flow yoga afficiaonado, and Faith No More fan. I dove into that and learned everything about email, inside and out. The aspect that I loved the most was customer retention by way of better onboarding.

VALS 69

VALS Communities Copywriting eCommerce 69

SmartBug Media

APRIL 30, 2021

We’re busy answering client emails (yeah, they add up—I know we all have that “one” client pop into our minds), delivering results, and ultimately helping our agency meet its revenue goals. It’s a business function that aims to maximize an organization's revenue potential. What RevOps Means for Customer Experience.

Peer-to-peer 98

Peer-to-peer Customer Satisfaction Work Management Paid Search Agency 98

SmartBug Media

JUNE 5, 2020

Customer churn is painful for any business, but if you run marketing for a SaaS company, losing customers can be downright devastating. On the flip side, a solid B2B customer retention strategy can lead to the growth you need to power ahead. Wondering what strategies are working out best for SaaS companies?

Marketing Strategy 95

Marketing Strategy Marketing & Strategy B2B Marketing Webinar Metrics 95

ClickZ

FEBRUARY 20, 2020

30-second summary: The foundation of good account-based anything is data and insights about customers. When companies shift go-to-market models to focus on a defined universe of accounts, they naturally invest more in knowing those accounts. What type of listening do most ABM teams miss? It’s the ultimate win-win scenario.

Ideal Customer Profiles 118

Ideal Customer Profiles Account Based Marketing ABM Positioning 118

Modern B2B

APRIL 18, 2024

The key behind their success lies in optimising processes, scrutinising data and redefining your target audience, all with the help of technology to enhance your strategy and do more with less. Modern conducted this exercise with a client, determining the first obstruction being the number of form conversions.

Top of Funnel 52

Top of Funnel Ideal Customer Profiles Lead Ranking Digital Marketing Funnels 52

Oktopost

MARCH 20, 2021

2020 was a challenging year for growing a business. The pandemic has left many companies feeling like they need to make up for lost time this year. Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. What is Growth Hacking?

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Martech

DECEMBER 20, 2022

Every member has different needs, preferences, communication channels, behavior and emotions. Approaching all these unique members as one via mass communication is a big mistake when trying to scale your business. Segmenting your customers is critical to your success. What is customer segmentation?

Lead Ranking 95

Lead Ranking Loyalty Segmentation Marketing AI 95

SmartBug Media

DECEMBER 12, 2022

Just like most people who celebrate the holidays and move into a period of relaxation afterward, e-commerce brands typically think of January as a slow month for business. Pulling back on your marketing and communication efforts in the New Year is a big mistake. The Importance of Customer Retention. Didn’t feel great, right?

SMS 91

SMS Brand Identity Branding Marketing Budget Creation 91

BOP Design

JUNE 7, 2022

It’s about getting your brand in front of the right audience, getting them to your B2B website, communicating effectively with them, and getting website visitors to convert. B2B marketing , when done strategically, can be a significant contributor to driving revenue for your business.

Paid Content 117

Paid Content Paid Search Agency B2B Marketing Advertising Agencies 117

Salesforce Marketing Cloud

NOVEMBER 29, 2022

Recognizing these gaps in customer service is essential for improving insurance customer retention. Is your service wowing customers? Learn how your insurance company can increase satisfaction while also improving costs and productivity. . Improve insurance customer retention by anticipating clients’ needs.

Ad brokers 52

Ad brokers Customer Satisfaction Customer Surveys Ad Agencies 52

BOP Design

DECEMBER 3, 2020

With 2020 being a rollercoaster for every type of business, whether they flourished or struggled, many B2B marketers are looking ahead to 2021 to build new, robust strategies. Here, we’ll explore what we expect to see in B2B marketing strategies for next year. But first, let’s do a quick recap of what we saw in 2020.

Work Management 116

Work Management Marketing Management B2B Marketing Marketing & Strategy 116