Marketing Insider Group

FEBRUARY 24, 2021

What Is Content Saturation? To start, let’s define what we’re talking about with the term content saturation. 91 percent of B2B marketers use content marketing. 91 percent of B2B marketers use content marketing. At this point, there’s no denying that content marketing is being used by most companies. Quick Takeaways.

Lead Ranking 290

Lead Ranking Lead Scoring CMS Development Content Marketing 290

Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. For me that is ITSMA , a confluence of all three.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Zoominfo

JULY 15, 2019

Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). What is brand activation? A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers.

Activities 246

Activities Brand Identity Branding Sample 246

Zoominfo

OCTOBER 5, 2021

Learn more about how a successful demand generation strategy can help to nurture the long-term relationship between your brand and customers. What is Demand Generation? Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Messaging, distribution, reach, and optimization. Demand generation is programmatic.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

OCTOBER 5, 2021

Attempting to grow your business without marketing intelligence is a lot like driving without directions. Here’s what the term actually means — and why you ought to start using it. What Is Market Intelligence? This type of data is not meant or public consumption. billion in 2020 to $33.3 billion by 2025. billion by 2025.

Planning 130

Planning Work Management Marketing Management Data Hygiene 130

KoMarketing Associates

FEBRUARY 6, 2018

One of the common concerns B2B marketers have with a content marketing-focused SEO program is whether the content will align with target audiences and prospective buyers. Thus, B2B SEO programs can fail when keyword-specific content marketing efforts miss the mark in connecting with broader marketing requirements. SME Interviews.

B2B Marketing 179

B2B Marketing SEO SME Planning 179

Sprout Social

NOVEMBER 30, 2023

Competition is a normal part of business–and it’s what drives innovation. It is the key to your business’s future success because when you look more closely into your competitors’ marketing, you learn from their successes and mistakes. What is competitor analysis in marketing?

Planning 104

Planning Paid Search Agency Advertising Benchmark Analysis 104

Heinz Marketing

MARCH 17, 2023

However, I am trying to practice more mindfulness, get back into creative hobbies, and significantly reduce my social media consumption. I’ve been using social media for two-thirds of my life, and after the pandemic hit, my media consumption sky-rocketed.

Ideal Customer Profiles 102

Ideal Customer Profiles Advertising Agencies B2B Marketing B2B Thought Leadership 102

Zoominfo

OCTOBER 5, 2021

Now, these personal connections are essential to modern business success. In fact, personal value has twice the impact of business value when it comes to B2B purchase decisions ( source ). What Is Brand Activation? A term like “brand activation” is almost guaranteed to inspire skepticism among modern marketers.

Activities 130

Activities Brand Identity Branding Sample 130

sagefrog

NOVEMBER 14, 2023

In Sagefrog’s 2024 B2B Marketing Mix Report , we found that B2B marketers’ top objectives for the year ahead are brand awareness, lead generation, client retention, and sales support. Explore nine essential B2B marketing strategies that can help companies succeed in all of these areas in 2024.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

KoMarketing Associates

AUGUST 18, 2020

How to Do B2B Video Marketing on LinkedIn. How to Do B2B Video Marketing on LinkedIn in 2020. B2B Video Marketing on LinkedIn: Ads, Native Video, and Live Video. How to Get Started with B2B Video Marketing on LinkedIn. B2B Video Marketing on LinkedIn: How to Embrace Video in Your B2B Content Strategy.

Linkedin 120

Linkedin Video Marketing B2B Marketing B2B 120

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. 71% of U.S. 71% of U.S. Philanthropy.

Ethics 174

Ethics Lead Ranking Resource Management Paid Search Agency 174

Sprout Social

MAY 4, 2023

Four out of five LinkedIn members drive business decisions. Four out of five LinkedIn members drive business decisions. Table of contents: What are LinkedIn Groups? Examples of successful LinkedIn Groups What are LinkedIn Groups? LinkedIn Groups are about building community and fostering relationships.

Linkedin 129

Linkedin Work Management Rules Marketing Management 129

Zoominfo

JUNE 22, 2022

In today’s crowded B2B ecosystem, where personalization and relevance are seen as crucial competitive differentiators, the idea of cold calling might seem archaic. Pop into any social media feed or read industry publications, and you’ll invariably hear about unsolicited phone outreach as a spray-and-pray tactic from yesteryear.

Cold Calling 130

Cold Calling B2B B2B Sales Gartner 130

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today! On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. 3. Criteria for Success. Today, we do the same for sales reps. Today, we do the same for sales reps.

Youtube 187

Youtube Advertising Channels Zoominfo B2B Thought Leadership 187

Sprout Social

MAY 3, 2023

When I think about marketing leaders in my networks and our customers—whether it’s B2C or B2B—our roles encompass so much more than bringing awareness to our brand and positioning. A CMO’s charge is to show up as a clear mirror for the organization in terms of where we are succeeding, where we are failing and what our customers want.

Allocation 95

Allocation Peer-to-peer Marketing Budget Work Management 95

Content Standard

JUNE 27, 2023

Yet, webinars and white papers from professional organizations and mainstay publications are no longer enough to support healthcare organizations and providers in their search for solutions. The need for next-gen healthcare solutions is greater than ever. An educational content strategy tackles these problems head-on.

Work Management 89

Work Management Marketing Management Differentiation Education 89

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: Topics literally range across anything and everything related to marketing.

Advertising Agencies 226

Advertising Agencies Demand Generation Agencies Account Based Marketing Paid Search Agency 226

Zoominfo

OCTOBER 25, 2019

Is CSR nothing more than a PR gimmick designed to boost a company’s brand or public image? 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. 40% of consumers seek purposeful brands and trust in brands to act in the best interest of society. 71% of U.S. 71% of U.S.

Ethics 130

Ethics Lead Ranking Resource Management Paid Search Agency 130

Trade Press Services

SEPTEMBER 4, 2023

Webinars are a staple for businesses to educate, engage, and convert B2B audiences in a digital age. In fact, a whopping 91 percent of B2B professionals rank webinars as their favorite content format, and more than 54 percent take part in webinars at least once a week. Your theme is the cornerstone of your webinar’s success.

Webinar Metrics 52

Webinar Metrics Planning Tips Co-Registration 52

Zoominfo

APRIL 24, 2019

Effective SEO requires businesses to understand and tailor their website to their audience, what that audience is looking for, and the different ways in which they search for it. 57% of B2B marketers state that SEO generates more leads than any other marketing initiative. Let’s get into it! Keyword stuffing.

Tactics 189

Tactics Cost SEO Lead Scoring 189

Onalytica B2B

SEPTEMBER 12, 2017

This week we take you through how you can identify your influencers, as per our Definitive Practical Guide to Influencer Relationship Management. Personally, I can’t think of anything more crucial to successful influencer marketing than identifying the right influencers to target. In-flu-who? Who are your audience influenced by?

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Lead Forensics

JANUARY 26, 2024

Here we’re going to take a closer look at what it’s all about. What Is Growth Hacking? The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Kabbage

NOVEMBER 9, 2016

Source : B2B Content Marketing – 2017 Benchmarks, Budgets, and Trends Report. Here are our lists from previous years: The 25 Best Marketing Blogs of 2014. The Best Marketing Blogs of 2015. B2B Marketing Blogs. What do they talk about: Topics literally range across anything and everything related to marketing.

Demand Generation Agencies 188

Demand Generation Agencies Advertising Agencies Paid Search Agency Account Based Marketing 188

Zoominfo

SEPTEMBER 5, 2018

Attempting to grow your business without market intelligence is a lot like driving without directions. Perhaps you’re unfamiliar with market intelligence, or maybe you’ve read conflicting information about what the term actually means. What is market intelligence? Is market intelligence the same thing as market research?

Planning 140

Planning Zoominfo Data Hygiene Multi-Channel 140

Metadata

JANUARY 22, 2024

What if you could increase your ad conversions by 30% without a ton of extra work? For better or worse, AI and LLMs still face plenty of challenges, and according to Suzanne, some of the biggest ones are preventing the technology from becoming a mainstay in B2B marketers’ toolboxes. You’d do it in a second, right? Prefer video?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. But, what’s the “much more”? That’s exactly what we’ll be covering in this post.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Zoominfo

DECEMBER 19, 2018

searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. searching for a question or resource, looking up design templates, or even hunting for the best tips and tricks to complete a task you’ve been handed. Today’s blog post is for you!

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Zoominfo

MAY 11, 2020

It’s a critical team effort to determine the best place to win. What is a Sales Territory Plan? In short, a sales territory plan helps you guarantee your sales team targets the right people to close the best, and most profitable, deals possible. But don’t forget about your sales territory plan.

Planning 100

Planning Ideal Customer Profiles SWOT Verticals 100

NuSpark Consulting

FEBRUARY 3, 2019

Can you imagine the advantages of being able to get your content read by the audience of a publication like Forbes, or Inc.com? What Content Syndication Is. Example goals could be: Driving new top-of-funnel leads. The audience gets access to materials they might otherwise miss, and. Achieving higher readership for your blog.

Top of Funnel 100

Top of Funnel Lead Generation Lead Ranking Lead Scoring 100

The ABM Agency

MAY 26, 2023

Reading Time: 8 minutes An effective account-based marketing plan is crucial for B2B SaaS organizations aiming to target high-value accounts and maximize ROI. In this blog post, we’ll explore the key components of a successful ABM strategy, from identifying target accounts to measuring results and adjusting your approach.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Work Management 52

Zoominfo

DECEMBER 13, 2018

Now, on to the ultimate guide to the YouTube channels producing the best sales content today. On Jeb’s YouTube channel you’ll find video content related to everything from sales leadership to women in sales. On the Criteria for Success YouTube channel, you’ll find selling inspiration, important tips and tricks, and so much more.

Youtube 100

Youtube Advertising Channels B2B Thought Leadership Work Management 100

Zoominfo

SEPTEMBER 3, 2018

Example questions include: What does a typical day look like for you? What’s are your biggest challenges? What is holding you back from X? What’s your preferred method of X? What are your ultimate career goals? Fill in the gaps by asking survey questions, such as: What is your job title? What is your age?

Customer Surveys 133

Customer Surveys Business Webinar Metrics Buyer Personas 133

Brandpoint

FEBRUARY 22, 2022

What are your top techniques for getting brands to stand out from the noise on social media? Know what they’re interested in and what they’re looking for, not just in relation to your product/service, but in life — and from each platform (they each have a unique ‘need state’). Ask yourself: What are they looking for?

Social Media 127

Social Media Media Youtube Communities 127

Zoominfo

JULY 5, 2018

Our round-up blog posts are a series in which we highlight the best work our writers have contributed to outside publications. We cover topics related to sales, marketing, recruiting, and business—just as we do on our own B2B blog. 6 Ways to Be a Better B2B Designer. Let’s get into it! Continue reading.

Data Hygiene 113

Data Hygiene B2B Zoominfo Storytelling 113

Onalytica B2B

DECEMBER 11, 2017

He is a faculty member of the graduate studies program at Rutgers University and is the author of six best-selling books: KNOWN , Social Media Explained , Return On Influence , Born to Blog , The Content Code , and The Tao of Twitter , the best-selling book on Twitter in the world. As Executive Director of U.S.-based

P2P 164

P2P Ad brokers Social Media Word of Mouth 164

Convince & Convert

DECEMBER 1, 2014

70% of B2B content marketers created more content in 2014 than 2013, and that trend will not be abating. In reality, a lot of the content you produce (and we produce here at Convince & Convert) reaches a very small audience, while a few home runs drive most of the meaningful results. Second, you probably need more content.

Analytics 164

Analytics Top of Funnel Content Case Studies 164