SnapApp

JANUARY 3, 2018

Syndicate your blog content to reach a broader audience – and possibly drive more traffic back to your company website. Show search results for a specific website in Google Search by typing “site:” before the URL, followed by your search term. Think that other websites might be stealing the content you worked so hard to create?

Work Management 74

Work Management Tips Product Marketing Management 74

SnapApp

MAY 7, 2019

This process can lead to great results, says Cardinal’ s Alex Membrillo: “Our organic website traffic accounts for approximately 3,500 organic site visits per week. Start the Sales Process on Your Website with Interactive Content. “An Organic traffic also generates over 60% of our new leads.”.

Top of Funnel 89

Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

MAY 23, 2016

No B2B website would be complete without a silver fox in a modern office space. I’ve seen this stock photo on websites ranging from marketing content to high-tech to B2B agencies: all completely unrelated to construction. It’s 2016, and as of May 17th, these stock photos are still all over Fortune 500 websites.

B2B Marketing 69

B2B Marketing Paid Search Agency B2B Landing Pages 69

SnapApp

MARCH 6, 2017

Syndicate your blog content to reach a broader audience – and possibly drive more traffic back to your company website. In Chrome, if you need to have more than one account open at a time for the same website, open the website using incognito windows. . . Here and here and here are a few syndication sites to check out. .

Tips 67

Tips Work Management Marketing Analytics Tools Marketing Management 67

SnapApp

APRIL 4, 2018

I created a sales pipeline velocity calculator that is available from our website. . . We monitor trial conversions from our website via Google Analytics and verify our number of trials generated with our back-end database. Website Traffic. Website Traffic Source. Website lead to MQL, 2. Mike Lieberman.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

APRIL 8, 2015

After three rounds of intense competition, one lead gen channel has emerged victorious: the website! Websites beat out organic social in round one and landing pages in round two to face off against email in the final round. So, what makes the website such an effective lead gen channel? Great Websites House Compelling Content.

Lead Gen 48

Lead Gen Advertising Channels Lead Scoring Lead Ranking 48

SnapApp

MARCH 28, 2017

Is our web presence and owned media (website, blogs, social media, those types of channels), representative of our brand and aligned with achieving our sales and marketing goals? Driving traffic to a website is not rocket science. Having a website and social media presence is no longer sufficient for brands looking to grow.

Top of Funnel 48

Top of Funnel Planning Public Relations Paid Search Agency 48

SnapApp

AUGUST 17, 2017

Website Assessment. Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. . On your website, you can help present the assessment early, right on the homepage, to identify hot leads. .

Top of Funnel 54

Top of Funnel Lead Ranking Sales Qualified Leads Lead Scoring 54

SnapApp

AUGUST 22, 2017

Businesses began to build out websites, and early search tools like Infoseek and AltaVista made it easier for internet users to find and browse millions of websites published on the internet. . Not linked to other pages on the brand website. . Source: aolcdn.com. . E-Learning.

Content Marketing 90

Content Marketing Advertising Agencies Television marketing Paid Search Agency 90

SnapApp

AUGUST 1, 2016

No longer just for financial and real estate websites, and no longer just for calculating mortgage estimates and interest rates, web-based calculators are helping customers do the math in almost every industry. An ROI calculator helps them do that research right there on your website. Online calculators have grown up.

ROI 48

ROI Lead Scoring Lead Ranking Buyer Personas 48

SnapApp

MAY 7, 2018

Retargeting allows you to reach prospects that have shown some sign of interest in your content or website. According to Criteo , website visitors that are retargeted with displays ads are more likely to convert by 70%. . AdEspresso used facebook ads to retarget people who had already visited the website.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

OCTOBER 26, 2016

Most marketing managers immediately head to the writers-for-hire websites. Scope out their websites. Ask them for clips or portfolios if you can’t find examples of past work on their websites. Note: Don’t get turned off right away if a writer doesn’t have clips on their website. Then – vet them.

Practices 48

Practices Marketing Budget Copywriting Best Practices 48

SnapApp

JUNE 14, 2016

And because conversion rate often directly correlates with ROI, it’s one of the key metrics marketers study when evaluating how their company or organization’s website or landing page is performing. Monitor your conversion rates continuously to keep a pulse on what’s happening on your website. Content loading.

Conversion Rate 48

Conversion Rate Optimization Conversion Landing Pages 48

SnapApp

MAY 7, 2018

Retargeting allows you to reach prospects that have shown some sign of interest in your content or website. According to Criteo , website visitors that are retargeted with displays ads are more likely to convert by 70%. AdEspresso used facebook ads to retarget people who had already visited the website. Example: AdEspresso.

Top of Funnel 89

Top of Funnel Marketing Funnels Work Management Marketing Management 89

SnapApp

JUNE 5, 2015

This tool allows you to set up a group of SnapApps to determine which one a visitor sees on your website on the fly. The Scheduler tool will give you a unique embed code – just like your regular SnapApp widget code – to add to your website that will automatically switch out the live content based on your set schedule.

Optimization 48

Optimization Tools Landing Pages Content 48

SnapApp

JULY 15, 2016

It’s always a little scary making changes to your website. Matt Barby, head of growth and global SEO at HubSpot, gave viewers amazing tips to enhance their website and improve their conversion rate optimization. . . Staying organized will help you complete your goals and enhance your website. . Now, on to execution !

Conversion Rate 48

Conversion Rate Optimization Conversion Practices 48

SnapApp

DECEMBER 13, 2016

Website Assessment. Hubspot conducts a free website analysis for those who are interested in learning two things: 1) How well their website currently performs, and, 2) Where improvements can be made. The information is flowing two ways, not just one. Image source.

Lead Ranking 48

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 48

SnapApp

SEPTEMBER 25, 2018

You can’t expect customers to visit your website once and then convert — unless, of course, they’ve done extensive research on their own and made a decision beforehand. More often than not, when a new lead comes to your website for the first time, they are a cold lead. Myth 2: Lead generation doesn’t require customer education.

Lead Generation 83

Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

JULY 23, 2019

When someone visits your website, it can be overwhelming to get hit with a chat popup, overly personalized ads, and tons of gated content. Your PDF assets are pillars that support your other marketing activities, like a website resource page, PPC campaign, or nurture stream. Using Your Existing Content to Qualify Better Leads.

Sales Qualified Leads 54

Sales Qualified Leads High Quality Lead Paid Search Agency Campaigns 54

SnapApp

APRIL 1, 2015

FINAL MATCHUP: Email VS Website! 42% of marketers say email is their most effective channel when targeting new customers, but 80% of prospects check out a company's website when researching to buy. As you can see in the SnapApp bracket contest below, all but two channels have been eliminated from the bracket.

Lead Gen 48

Lead Gen Advertising Channels Lead Marketing Qualified Leads 48

SnapApp

NOVEMBER 30, 2016

company’s website is often the first touchpoint for new visitors coming to learn more about its services. A website can make you or break you, so why wouldn’t you want it to be awesome? How can you use your website to convert online visitors into leads? . When someone arrives to your site, don’t you want them to stay for a bit?

Marketing Websites 48

Marketing Websites Examples Lead Scoring Lead Ranking 48

SnapApp

FEBRUARY 1, 2016

When people come to your website are they wowed, or bored? For many marketers, the website is not the first interaction with prospects - their content is. In a snap second, we form opinions that last the entire season. Take a minute and think about your marketing.

Impressions 54

Impressions Eye-Tracking Paid Search Agency Opinions 54

SnapApp

OCTOBER 31, 2014

M3 interacts with the show’s large fan base across multiple channels: TV, Twitter, Facebook, and their website. M3 promoted the quiz via their social channels and drove traffic back to their website, achieving their ultimate goal of increasing Time Spent on Site. Those are scary good results! —. Learn how you can get started now !

Media 48

Media Broadcasting Click Rate Creativity 48

SnapApp

MAY 21, 2019

Getting people to your website is only the first step. Align Your Website Offers with the Next Step in the Sales Process. The chatbot engages website visitors to create more engagement, then filters out the leads based on how they answer questions so that the best ones get offered the opportunity to schedule a call with a sales rep.”.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

MAY 28, 2019

To start, use your lead forms to gather information about your blog readers, website visitors, and webinar attendees. While webinars might be a goldmine of leads for one company, the secret sauce for another company might be their website. It varies dramatically between companies, and their marketing and sales teams.

Lead Ranking 75

Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

APRIL 13, 2016

On a digital screen the interface is you clicking on the LOGIN button to your favorite website which “opens the door” to the website – it’s easy to enter the website because you understand that LOGIN is your entry method.

Design 48

Design Interactive Marketing Eye-Tracking Marketing 48

SnapApp

OCTOBER 17, 2019

Marketo reports that 96% of visitors to your website are likely not ready to make a purchase. Once you have the basics in place to differentiate leads based on buying intent, you can set up nurture campaigns to make the case for your solution to prospects and learn more to further qualify them.

Lead Ranking 92

Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

JULY 26, 2018

role marketing as a department in modern businesses — we need to be able to generate leads, improve brand awareness, increase customer retention, build content, optimize websites for search engines, and more. And with the expansion of responsibilities, also comes the expansion of the skill sets we have to have to be successful.

Demand 92

Demand Marketing Analytics Tools Marketing Automation Services Planning 92

SnapApp

AUGUST 29, 2016

Research shows that website traffic is the most often used metric. Customers can quickly view your website and leave. Let’s explore how your company can create more customer-driven content. Focus on Content Metrics. Increasing traffic is usually a result of more content production.

Psychographics 67

Psychographics Content Buyer Personas Template 67

SnapApp

JUNE 15, 2017

To date myself, this was the time when companies realized they needed a website, but didn’t really know what to put on them. These captivating websites typically consisted of “brochureware” pulled from the annual report (which was still being printed, mind you). So I went to work for Keane right after the Y2K bug panic (remember that?)

Demand 48

Demand Demand Generation Agencies Demand Generation Lead Scoring 48

SnapApp

FEBRUARY 1, 2016

When people come to your website are they wowed, or bored? For many marketers, the website is not the first interaction with prospects - their content is. In a snap second, we form opinions that last the entire season. Take a minute and think about your marketing.

Impressions 48

Impressions Eye-Tracking Paid Search Agency Opinions 48

SnapApp

DECEMBER 11, 2018

From an ROI calculator promoted on social media, to a live chat tool on your website, these varied content types give your prospects opportunities to raise their hands and either opt in or out of further engagement. This also means giving your prospects options for engagement to meet their preferences and needs.

Trends 102

Trends Top of Funnel Planning Lead Scoring 102

SnapApp

APRIL 15, 2016

On a digital screen, the interface is you clicking on the LOGIN button to your favorite website which “opens the door” to the website – it’s easy to enter the website because you understand that LOGIN is your entry method. When you’re looking at websites, content, or search engines – ask yourself, “What could make this better?”

Design 48

Design Interactive Marketing Eye-Tracking Marketing 48

SnapApp

DECEMBER 18, 2018

websites receive an average of 63% more website visits during the holiday season. SEO boost: Recycling existing content can help build your search authority thanks to backlinking, linking to other respected sources, and providing value to readers. In fact, according to BigCommerce & Live Chat Inc.

Planning 71

Planning Paid Search Agency Work Management Marketing Management 71

SnapApp

APRIL 2, 2018

To accommodate the preferences of the college-age demographic, more colleges and universities are focusing on improving their digital touchpoints like their social media presence, website, mobile marketing and more. Give them a taste of life at your campus on your website and through mailings and digital marketing. Image source. .

Work Management 48

Work Management Cost per Acquisition Touchpoints Multi-Channel 48

SnapApp

AUGUST 24, 2016

Acquity Group also reported that 83% of buyers look for information on supplier websites. They input their information, and your ROI calculator presents them with their potential results, right there on your website. Creating an ROI calculator for your own website is easy with SnapApp’s calculator builder.

ROI 48

ROI Marketing Budget Sales Cycle B2B Sales 48

SnapApp

SEPTEMBER 23, 2019

But then they visited your website and downloaded a couple white papers. Progressive Questions in SnapApp. The prospect’s buying journey is rarely linear. They maybe found you via PPC landing page, where they weren’t ready to convert. One white paper pointed them to a blog post. They’re all over the place.

Lead Qualification 54

Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 54