ClickZ

FEBRUARY 19, 2020

30-second summary: Capgemini’s white paper covers eight important replatforming considerations that retailers should ask before updating their ecommerce ecosystem. When it comes to ecommerce, the replatforming journey can be daunting and overwhelming. They address the realities of the contract-to-development process.

eCommerce 102

eCommerce Ning Allocation Work Management 102

DAGMAR Marketing

JANUARY 22, 2024

Launching a brand new, shiny website for your company should be a good thing, right? It should modernize and boost the company’s online presence and increase the website’s visibility across the internet…. In this article, I’ll break down the most common items overlooked when a new website is launched. well, not always.

SEO 52

SEO Marketing Websites Lead Scoring Lead Ranking 52

Strategic-IC

JANUARY 22, 2018

Have you considered the first impression that your website presents? We explore 5 considerations to make, to evaluate whether or not to redesign your professional services website. "We Does your website give prospective buyers the right impression of your brand? Should You Redesign Your Website?

Service 70

Service Marketing Websites Lead Ranking Impressions 70

DemandBase

APRIL 9, 2019

So, you’re considering redesigning your website. Your site needs to work harder to drive business for your sales team so you’re going to update the design, navigation, and solutions content. But 80% of your site visitors aren’t customers or potential prospects. Using a proxy audience for redesign analytics.

Ideal Customer Profiles 77

Ideal Customer Profiles Marketing Websites DemandBase B2B 77

Martech

JULY 11, 2023

GA4 is the predominant tool for measuring website performance and user behavior. Most software upgrades to new versions come with a new UI. The redesigned interface reflects a shift toward a more user-centric approach. This left businesses with comparing apples to oranges (before and after the change) in their data.

Marketing Analytics Tools 80

Marketing Analytics Tools Privacy Marketing Management Privacy Policies 80

Hubspot

APRIL 23, 2018

What Is a Website Audit? A website audit is an examination of page performance prior to large-scale search engine optimization (SEO) or a website redesign. Auditing your website can determine whether or not it's optimized to achieve your traffic goals, and if not, how you can improve it to increase performance.

SEO 100

SEO Marketing Websites Conversion Landing Pages 100

Stevens & Tate

MARCH 22, 2021

Having a successful website is becoming increasingly important over the years. You could say it’s taken on even greater importance during COVID-19 when people have more time to spend online than ever before. If you don’t keep your website competitive, you could end up losing potential leads and customers as a result.

Marketing Websites 52

Marketing Websites Marketing Automation Services Work Management Buyer Personas 52

BOP Design

OCTOBER 15, 2019

Chief Marketing Officers, VPs, and Marketing Directors really know their stuff when it comes to B2B marketing, strategy, and getting results. In this article, we share the essentials of a B2B web design for CMOs and marketing teams getting ready for a new website. Read more about how to determine your B2B website objectives.

Design 49

Design Paid Search Agency B2B Copywriting 49

Walker Sands

APRIL 8, 2021

The update will combine new Core Web Vitals metrics with existing user experience-related signals to ensure that the websites with the highest quality page experience will rank higher in Google’s search results. It’s no secret that users prefer websites that have a great page experience. What Are Core Web Vitals?

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Websites Phishing 52

Convert

MAY 5, 2022

Split URL Tests offer a variety of benefits not included in A/B testing, to optimize the user experience of your website and improve your performance metrics. Split URL Testing provides so many benefits, including the ability to make significant modifications to each website version that you test. What is Split URL Testing?

Tips 52

Tips Allocation Terms and Conditions Statistics 52

Industrial Marketing Today

MARCH 23, 2012

by The Lovin’ Spoonful, I am wondering if manufacturers and industrial companies believe in their industrial websites. I am not so sure manufacturing companies are fully convinced that their website is a real sales tool. We spent a lot of money on SEO and PPC programs but our site hasn’t generated good quality leads.

Marketing Websites 60

Marketing Websites Marketing Budget Creation Budget Programs Marketing Proposals 60

Golden Spiral

NOVEMBER 8, 2018

Websites need to be overhauled every two years. Many companies who approach Golden Spiral for website help feel like they’re in a fire drill. Their website isn’t very active and it’s been a couple of years since they’ve updated it. They need a new website and they need it now. We now say, “Maybe you need a new website.

Marketing Websites 48

Marketing Websites Paid Search Agency Marketing Automation Services Verticals 48

Industrial Marketing Today

SEPTEMBER 17, 2012

Despite all the encouraging findings about the use of digital marketing within the industrial sector, it is common to find websites that are several years old. Call me cautious or conservative but I advise my clients to do a strategic industrial marketing assessment before spending the money on deploying the digital marketing tactic du jour.

Cost 60

Cost Planning Marketing Budget Creation Marketing Budget 60

Moz

JUNE 10, 2020

The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates. When to run an SEO split-test.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

Moz

JUNE 10, 2020

The SEO team brings me in when they are preparing to run an SEO split-test to ensure we are following best practices when it comes to experimentation. What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates. When to run an SEO split-test.

SEO 64

SEO Industry CMS Lead Scoring Lead Ranking 64

FunnelEnvy

JANUARY 19, 2018

Several years ago I was hired to help fix some serious website conversion issues for a B2B SaaS client. A year earlier the client had redesigned their website pricing page and quickly noticed a significant drop in conversions. They estimated the redesign cost them approximately $100,000 per month. Pricing Page.

Lead Ranking 63

Lead Ranking Enterprise Management B2B Marketing Planning 63

Hubspot

MARCH 23, 2017

These kinds of false hopes (and complete lack of a process) are why so many conversion copywriting projects fail, and so many new sites perform worse than the old ones. Last October, I had the opportunity to collaborate with the team at HubSpot to rewrite their copy as part of their site's redesign. Copy Audit. Dead Accounts.

Hubspot 77

Hubspot Conversion Work Management Marketing Management 77

Altitude Marketing

OCTOBER 12, 2018

As a marketing agency with a focus on web development , we spend a lot of time talking to business owners about their websites. Since we primarily serve a B2B market, one of the most common refrains we hear is “Should my website be mobile friendly? Your website should be mobile friendly. ” The answer: Yes.

Marketing Websites 40

Marketing Websites CMS Development Mobile Marketing Advertising Agencies 40

Hubspot

JANUARY 2, 2013

you want to redesign your website. A redesign can be a huge success -- or a total flop. It can also be a long and tedious undertaking, which is why every redesign needs to start with a clear vision and/or problem to solve. Before you begin planning your redesign, document your current performance metrics.

Template 28

Template Marketing Websites Buyer Personas Lead Scoring 28

Hubspot

SEPTEMBER 2, 2010

Here at HubSpot , we get a lot of questions around website redesigns. One thing that all of our partners agreed upon, is that before embarking on any redesigns, companies should truly understand their goals and their customers. Figure out] what are you trying to ACHIEVE with your website?

Marketing Websites 28

Marketing Websites Hubspot Webinar Metrics Advertising Agencies 28

Industrial Marketing Today

AUGUST 20, 2010

Sure, they are human beings like the rest of us but they have very different emotional triggers and needs when it comes to making work-related decisions. Having a search function on your website is no longer an option, it is a requirement. You need to move beyond the free Google Custom Search tool for websites.

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

BOP Design

JANUARY 24, 2022

A new B2B website project can be a time of excitement. We’ve got you covered with tips on how to prepare for your B2B website project. Here are my tips to help streamline the process, remove some stress from your life, and get the website design you envisioned up and running. Identify the goals for the new website.

Marketing Websites 111

Marketing Websites B2B Paid Search Agency B2B Sales 111

Hubspot

JANUARY 24, 2013

When was the last time you gave your website a checkup? Website audits are extremely valuable and absolutely necessary before beginning any large-scale SEO or website redesign projects. The Benefits of a Website Audit. throughout the content of your website. throughout the content of your website.

SEO 28

SEO Marketing Websites Conversion Landing Pages 28

Industrial Marketing Today

AUGUST 3, 2010

The most simplistic approach to evaluating customer engagement is to measure conversion rates. For an eCommerce site that is easy, it is typically the value of transaction per visit. In other words, think long and hard before jumping into the deep end of customer engagement. You can read his entire blog post here.

B2B 60

B2B Marketing Analytics Tools Web 2.0 Buying Cycle 60

Circle Studio

JULY 23, 2020

Your firm has decided it’s time for a website redesign and you’re preparing the RFP to send to multiple agencies. But before getting too far, this is a great time to pause to make sure you include the vital information that a web development partner would need to put together an accurate proposal. Establish a clear budget.

RFP 78

RFP Advertising Agencies Marketing Websites Planning 78

Hubspot

JANUARY 1, 2014

The time has come. Maybe you''ve thought of ways to better manage your time or come up with fun ideas for team outings, but if you don''t have a list of resolutions to take your marketing to that next level , it''s time to start developing one -- and we can help. 2) Make your website responsive. It''s 2014.

Planning 28

Planning Buyer Personas Work Management Mobile Marketing 28

Hinge Marketing

APRIL 6, 2017

A professional services firm’s website is one of its most valuable and visible marketing assets. If you build a website that clearly lays out your value proposition and leverages that position to generate high-quality leads, you can dramatically improve your firm’s fortunes. But how do you create such a site? Who Is This For?

Work Management 89

Work Management Marketing Automation Services Marketing Websites Marketing Management 89

Hubspot

SEPTEMBER 9, 2013

We''ve done a fair amount of user testing to see how visitors navigate our website and consume content on it. In each experiment, we invite a range of individuals to explore the site and ask them questions intermittently to determine why they made the decisions they do. Can users define what HubSpot does after exploring the website?

Product 28

Product Ad Building Work Management Case Studies 28

Stevens & Tate

OCTOBER 30, 2021

Your website is your audience’s first impression of your business and what you have to offer. With so much competition out there and so many advancements in technology your website needs to keep up with the technology changes and deliver fresh new content. Time to Redesign Website. 20 Website Redesign Tips.

Process 69

Process Marketing Websites Tips Top of Funnel 69

Hinge Marketing

JUNE 24, 2020

Business leaders all across the professional services world are waking up to an indisputable truth: Your firm’s website matters more than ever. . But the role our websites play in our marketing and business development efforts continue to evolve. At Hinge, we audit hundreds of professional services websites a year.

Top of Funnel 170

Top of Funnel Design Marketing Websites B2B Thought Leadership 170

EMagine B2B Blog

MAY 1, 2019

A successful healthcare website requires a perfect balance between attracting the right website visitors, providing information, answering questions, and converting the virtual visits into opportunities for appointments and consultations. So how does an organization balance all the moving parts of a healthcare website redesign?

Paid Content 88

Paid Content Marketing Analytics Tools Google Marketing Websites 88

Single Grain

JUNE 17, 2021

However, some sites are simply not designed with every person in mind, which results in a poor user experience. Some examples of website accessibility. And four ways to make your site accessible . What Is Website Accessibility? And yet over 70% of websites have accessibility issues. Let’s get started.

Marketing Websites 119

Marketing Websites Guidelines Click Rate Tagging 119

seo.co

OCTOBER 5, 2021

There’s no single patch of code or button you can push to magically alter your site to be compatible with mobile devices. Responsive Websites. Responsive websites are optimized for mobile at a design level. There are a number of advantages to responsive websites. Ensuring Google Approves of Your Mobile Site.

Optimization 98

Optimization Mobile Advertising Lead Ranking CMS Development 98

Adobe Experience Cloud Blog

DECEMBER 6, 2018

No marketing manager today is satisfied with his or her website. When I’m presenting at a conference, I always say to the crowd, “Raise your hand if you’re satisfied with how your site converts.” With more to engage with, it’s no wonder marketers are settling for a site that’s just OK. And nobody ever raises his hand.

Conversion Rate 134

Conversion Rate Conversion Top of Funnel B2B Thought Leadership 134

Golden Spiral

DECEMBER 18, 2018

What Is a Website’s Bounce Rate? Your website’s bounce rate is the percentage of website visitors who only visit one page before exiting your website. However, they may have visited numerous pages before reaching their “exit” point. What is a Normal Website Bounce Rate?

Marketing Websites 107

Marketing Websites Marketing Analytics Tools B2B Advertising Benchmark 107

Hubspot

FEBRUARY 28, 2020

If you've followed HubSpot's history, it’s also probably a big surprise to you that we had 20,000 customers and went public years before we had a team to manage our web strategy. And, as you might expect, things were pretty complicated before my team was implemented. How to Develop a Scalable Website Strategy Like HubSpot.

CMS Development 93

CMS Development Work Management Hubspot Marketing Management 93

Hubspot

MAY 26, 2017

When it comes to creating content that produces enough traffic and leads, marketers should ask themselves two questions: Are you truly creating high-quality content -- the type of content people would pay for? More than ever before, people are being flooded with content. 4) Managing Your Website. What Can You Do? One solution?

Work Management 101

Work Management Marketing Management Marketing Automation Services Budget Programs 101