Trade Press Services Newsletter

JANUARY 4, 2024

Seven Tips for Navigating Your B2B Marketing Journey in 2024 For B2B marketers, the journey ahead is full of twists, turns and detours. As you chart your course, here are seven tips to help navigate the journey forward. Go full steam ahead with content creation. Now is the perfect time to prepare for the stormy waters ahead.

Marketing AI 130

Marketing AI Course B2B Thought Leadership Planning 130

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice. Watch the video below.

Small Business Marketing 262

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 262

SocialPilot

JANUARY 9, 2024

But that is just the tip of the iceberg. You can empower your post-creation process by trying our range of AI-powered social media post generators. Image and Video creation The generative AI wizardry isn’t limited to creating captions. Moreover, AI has introduced presenter videos, a fantastic way to convey information.

Marketing AI 90

Marketing AI Social Media Media Ethics 90

Valasys

JANUARY 25, 2024

Are you aware that businesses that utilise video content grow revenue 49% faster than those that don’t? If you want to stay ahead of the competition and maximise the potential of your video production services projects, it’s time to embrace the power of video storyboards.

Video Marketing 40

Video Marketing Template Planning Webinar Metrics 40

ClearVoice

FEBRUARY 5, 2024

Understanding AI and Automation in Content Creation Combining AI’s cognitive capabilities and automation’s efficiency allows for scalable, seamless, and dynamic strategies for content outsourcing. NLP is typically used for sentiment analysis, content creation, and language understanding. Content distribution automation.

Marketing AI 52

Marketing AI Enterprise Management Automation Ethics 52

Sprout Social

DECEMBER 15, 2023

But if you’re time blocking and saving content creation for one of your more inspired moments, you can end up creating much more quality content—consistently. Boost productivity Finally, scheduling content is the perfect social media tip for boosting productivity. You now have a scheduled post.

Facebook 121

Facebook Social Media Profiling Urgency Marketing 121

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. The Best Sales Video Email Tool Record and send sales videos for free. Sign Up Free Contents 1.

Practices 96

Practices Examples Best Practices Outreach 96

Goodish Agency

OCTOBER 4, 2023

Gain practical tips for efficient video creation, including goal setting, asset management, collaboration, and more.

Organization 64

Organization Tips Efficiency Practices 64

Scoop.it

MARCH 7, 2024

Online content creation isn’t a day’s job. The first step is to create content in multiple formats, such as text, video, and audio. Text and descriptive video content with sign language will be excellent for deaf audiences. But you should also ensure the videos include captions, descriptive, and ALT texts for images.

Top of Funnel 89

Top of Funnel Content Guidelines Bandwidth 89

B2BMarketing.net

APRIL 18, 2024

Video vs. audio podcasting for maximum impact While audio remains the primary medium for podcasts, Dots notes the rise of video podcasting: “Spotify just got into video podcasting. We want to see podcast consumption rates; where do people who are listening to your podcasts work? There needs to be a good fit.”

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Sprout Social

NOVEMBER 21, 2022

And with consumer preferences leaning towards short-form video, the demand for agencies who specialize in TikTok marketing remains high. Before we get started, here is a tip: learn from the agencies who’ve already branched into TikTok by looking at TikTok’s official marketing partners directory. Case study: ASO. lukettrotman.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

Top Rank Marketing

DECEMBER 29, 2023

Ars Technica YouTube Shares Ad Tips Based on Best-Performing Promotions of 2023 Google’s YouTube property has published its annual selection of the top advertisements on the video platform, including a guide for marketers highlighting some of the elements that made the ads on the list the top successes in 2023, YouTube recently announced.

Paid Search Agency 106

Paid Search Agency B2B Marketing Advertising Agencies Linkedin 106

Sprout Social

JULY 12, 2022

We’ve got six tried and true tips for how to get verified on TikTok. Focus on content creation. Another reason that consistent content creation is so important is that TikTok wants to see consistent follower growth as well. Create a viral video. This all goes back to our first tip: focus on content creation.

Tips 103

Tips Viral Marketing Social Media Guidelines 103

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

Oktopost

AUGUST 23, 2023

Over the past 5 years, Elizabeth has overseen several sectors of content at Drift, from video production to podcast to now their blog, ebook, newsletter, and social media strategy–and now she’s revealing what she’s learned along the way.

Social Marketing 62

Social Marketing B2B Marketing Content Marketing B2B 62

sagefrog

FEBRUARY 7, 2024

AI tools reshape ad creation, providing innovative ways to reach wider audiences. Google’s 2023 update to Google Ads introduced semi-autonomous ad asset creation with Google’s Asset Creation for Performance Max, enabling marketers to generate custom content with minimal prompts.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Martech

SEPTEMBER 28, 2023

Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Blog posts, eBooks, email and social post copy, and visual assets like images and videos are available with the push of a few keys on your keyboard. The first part is The rise of generative AI.) Don’t believe me?

Marketing AI 126

Marketing AI Work Management Generation Marketing Automation Services 126

Square 2 Marketing

MARCH 16, 2023

Many of you who read our articles know that one of the secrets to lead generation and demand generation in 2023 is content creation. This content has to take many different forms, including videos, whitepapers, e-books, explainers, tip sheets, research, webinars, checklists, podcasts and more.

Thought Leadership 74

Thought Leadership Content Demand Generation Webinar Metrics 74

Spiralytics

MARCH 13, 2024

In recent years, content creation in the Philippines has undergone a remarkable transformation, with YouTube emerging as the quintessential platform for fame, fortune, and self-expression. She shares her glamorous lifestyle and engaging personality through her YouTube videos. As such, it’s no surprise that her videos have gained 1.4

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

Sprout Social

MARCH 1, 2023

What brands can accomplish with co-creation Creators have platforms because they understand their audience. After all, an unfiltered comment section on a creator video will give you far better insight into your consumer than any formal survey or focus group ever could. Tapping into that knowledge source can be invaluable for brands.

Product 92

Product Focus Group Social Media Advertising Agencies 92

Oktopost

NOVEMBER 22, 2023

YouTube: Allowing you to upload long videos, YouTube is perfect for educating your audiences with Q&As, webinars, and video tutorials for product walkthroughs. TikTok’s fun and engaging videos will help you stand out to your audience as a memorable brand, build connections, and expand your reach.

Social Media 117

Social Media Trends Media B2B 117

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Joint content creation, combining brand and influencer ideas.

Advertising Agencies 128

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 128

Convince & Convert

DECEMBER 15, 2023

While this approach can be done via podcasts, webinars, and pre-recorded videos, Agorapulse went full-force into a realm that makes other marketers quiver: putting their C-suite on live-stream video! Related episode: How Community, Creation and Culture Fuel Canva’s Social , Jackie Barker 5. due to these efforts.

Rules 148

Rules Planning Brand Identity Branding 148

Buffer

DECEMBER 20, 2022

Coming from the world of finance, I don’t have a background in content creation, and I wouldn’t even consider myself a particularly creative person. One of my key learnings was that each video needs to have an initial “hook.” ”) I also learned how to use TikTok’s data to inform my content.

Impressions 86

Impressions Organization Ad Frequency Viral Marketing 86

Blue Flame Thinking

JUNE 28, 2023

Here are some tips that will help enhance the effectiveness of your campaigns. Finding the right video music or investing in a microphone for voiceover work can help achieve the production quality audiences expect. The post Tips For a Successful Marketing Campaign appeared first on Blue Flame Thinking. Learn as you go.

Campaigns 89

Campaigns Tips Planning Advertising Agencies 89

Contently

NOVEMBER 10, 2022

.” Advancing to this level is difficult—like climbing the Mount Everest of marketing analytics difficult—but it gets a lot easier when you start using a platform to keep track of everything in one place: strategy, ideation, planning, creation, distribution, and analytics. ” Evaluate new ideas by potential revenue.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Vidyard

OCTOBER 28, 2022

Video Benchmarks for Creation and Publishing 1.1 The Number of User-Generated vs. Produced Videos 1.1.1 Total User-Generated vs. Produced Videos 1.2 Video Creation Trends by Industry 1.2.1 Average Number of All Videos Per Company by Industry 1.3 User-Generated Video Creation Trends by Industry 1.3.1

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Outgrow

NOVEMBER 30, 2022

How to Develop and Launch a Successful Video Marketing Strategy. Building a robust video marketing strategy is a powerful way for businesses to engage their audience through visual storytelling. But don’t take our word for it— 69% of businesses increased their video marketing budget. . What Is Video Marketing?

Marketing Budget 138

Marketing Budget Video Marketing Marketing Strategy Marketing & Strategy 138

Sprout Social

MARCH 8, 2023

There’s a new pressure on social media teams to not only make more videos, but to also star in them. In this article, we’re going to dive into how you can get others involved in social video, and why it matters. But first: Why you should get others involved in social video Content formats are ever-changing.

Video Marketing 94

Video Marketing Content Thought Leadership Social Media 94

Thinkers360

APRIL 20, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 42 David Food Board International Contact David Food Score: 31.33

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

BOP Design

DECEMBER 27, 2022

Semrush’s Blog on 12 SEO Tips. Here is an example of a blog post on Essential SEO Tips: [link]. Third, it’s long-form content that provides actionable tips for B2B marketers while also interlinking to other relevant articles and content pieces on Semrush’s website. Haskell&White’s Video Presentation.

B2B Marketing 100

B2B Marketing Examples Content Marketing B2B 100

Sprout Social

AUGUST 8, 2023

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. Learn more about what TikTok SEO means, ranking factors to keep in mind for your videos and how to create content that will rank well on TikTok.

SEO 93

SEO Viral Marketing Keywords High Quality Lead 93

Vidyard

SEPTEMBER 27, 2022

We’ll wrap up by explaining the foundational role video plays in sales enablement strategies and why I wouldn’t build a sales team without it. Your New Favorite Sales Enablement Tool Record and send video messages to help enable your sales team. Video Benchmarks for Creation and Publishing 1.1 Video Length Distribution 3.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Litmus

NOVEMBER 20, 2023

Our 2023 State of Email Workflows Report found the top two biggest bottlenecks in email production cycles to be 1) collecting feedback and 2) content creation. But as for content creation, there’s significant promise: it’s how AI is used the most, according to our 2023 State of Email Design Report.

Marketing AI 65

Marketing AI Email Marketing Tools Privacy Policies 65

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. These posts include links to their product pages in the video descriptions.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Spiralytics

MARCH 29, 2023

This move is Facebook’s response to the growing popularity of TikTok, which, if you don’t already know, is a short-form video content platform. Facebook Reels are similar to TikTok videos, where you create engaging short clips to attract your audience. Short videos on social media platforms aren’t going away anytime soon.

Facebook 116

Facebook Brand Identity Branding Social Media 116

Tiecas

MARCH 21, 2024

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! Trend 2: Video’s Dominance Video is no longer optional for industrial marketers. According to the Content Marketing Institute, 90% of manufacturing marketers used video in 2022, and 80% plan to invest further in this format. Need an example?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75