Ignite

APRIL 2, 2018

As we got OHD up and running in HubSpot, we didn’t want to upload the entire database without knowing if these contacts were still valid, or in simpler terms, marketing to a dead list. So our challenge was to find a way to validate and confirm the list.

Trade Show 48

Trade Show Validation Hubspot Contact Marketing 48

KoMarketing Associates

APRIL 1, 2020

These tactics are meant to build validate vendor expertise as well as improve performance in broader B2B SEO initiatives. Third Party Validation. Customer Case Studies and Testimonials. Testimonials are another signal of trust to prospective buyers when reviewing vendor website collateral.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

Webbiquity

NOVEMBER 28, 2023

They seek validation that your product or service delivers as promised. According to Gartner, more than 66% of B2B buyers rely on peer reviews and testimonials during their decision-making process. These testimonials act as social proof , reducing the perceived risk of choosing your brand. Peer reviews hold immense power.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

Webbiquity

JULY 9, 2012

Many large companies and government agencies refuse to provide testimonials, authorize news releases or participate in case studies simply as a matter of policy. If possible, get third-party validation for your numbers or offer to share your methodology confidentially in specific sales situations.

Case Studies 100

Case Studies Case Study Paid Search Agency B2B 100

KoMarketing Associates

DECEMBER 8, 2021

Validation stage. At the validation stage, users have made a decision — mostly. This is a crucial stat in the validation stage because it means users are coming directly to your website. They may have spoken to a few other stakeholders and are looking to prove your solution is the right choice. Conversions. Customer reviews.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Scoop.it

JANUARY 26, 2023

Use reviews and testimonials for social proof People will search for and analyze customer testimonials on a brand at every stage of the funnel, particularly at the bottom of the funnel as they near the conversion point. Customer testimonials are all about building social proof for your brand. Here’s how to do it.

Top of Funnel 87

Top of Funnel Conversion Case Study Case Studies 87

Salesforce Marketing Cloud

DECEMBER 20, 2023

This lack of transparency threatens privacy and security, and fosters uncompensated use of copyrighted content, according to Senate testimony by Ramayya Krishnan, dean of Carnegie Mellon University’s Heinz College of Information Systems and Public Policy. Meticulously validate AI-derived findings.

Marketing AI 111

Marketing AI Transparency Lead Ranking Ethics 111

BOP Design

NOVEMBER 17, 2020

Create trust with third party validation. Adding testimonials, reviews, and logos improves buying confidence. Solusguard’s website is a great example of well-placed testimonials and logos. Third-party validation in a B2B website design gives prospects the confidence to reach out or make a purchase.

Marketing Websites 111

Marketing Websites Conversion B2B Top of Funnel 111

Marketing Insider Group

DECEMBER 4, 2019

A visitor always looks for validation once they visit a new site. Using third-party testimonials off social media adds an air of legitimacy to your claims. Listing the benefits of your services on your website increases engagement and the chances of converting; and at the very least, can help improve your domain authority.

Landing Pages 322

Landing Pages Conversion Top of Funnel Classified Ads 322

FunnelEnvy

OCTOBER 2, 2023

Does the form validate responses in the field? Testimonials Sharing testimonials from satisfied customers can have a profound impact on form conversion. Testimonials are the equivalent of online word-of-mouth recommendations. Be strategic about testimonials. Are you using drop-down menus for lengthy lists?

Opt-in 67

Opt-in Conversion Opt-out Privacy Policies 67

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. It could be a HIPAA violation.

Social Media 105

Social Media Enterprise Management Work Management Marketing Management 105

Spiralytics

NOVEMBER 17, 2022

Don’t expect your visitors will go through your entire website and look into its every nook and cranny to dig up hidden reviews and testimonials. Have Your Content Validated by an Expert. Social proof isn’t limited to reviews and testimonials – your content can serve the purpose of lending credibility to your brand.

Examples 71

Examples Marketing Websites Case Studies Case Study 71

Marketing Insider Group

OCTOBER 30, 2019

You may not have access to their data, but you can research their reviews, social media profiles, testimonials and other reflections of customer advocacy. It can validate your unique selling proposition with reviews and testimonials. Research in customer advocacy also involves staying abreast of what’s impacting your customers.

Research 203

Research Ideal Customer Profiles Buyer Personas Paid Search Agency 203

ConvertKit

JUNE 21, 2021

Talk with potential customers to validate your idea. After speaking to your customers and validating your idea, it’s time to come up with your messaging. Reach out to them and ask for a testimonial/review for your product to add to your sales page! Send follow-up for testimonials. Get paid with ConvertKit Commerce.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Unbounce

DECEMBER 2, 2020

Tip #4: Validate your copy using social proof. Tip 4: Validate your copy using social proof. Yes, you really shouldn’t be writing social proof yourself—see my point above about being authentic—but curating the right testimonials and reviews can do loads to validate and support your landing page copy.

Landing Pages 145

Landing Pages Copywriting Tips Lead Scoring 145

DealSignal

FEBRUARY 23, 2023

That’s where DealSignal comes in – as a provider of B2B lead verification and validation software, DealSignal can help you ensure that your l eads are legitimate and relevant. There are various types of social proof that you can use in your email marketing, including customer reviews, testimonials, and case studies.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. The message must include your valid physical postal address. Specificity is key here as it strongly resonates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Convince & Convert

JULY 14, 2021

If you are looking for a desktop tool, Fastreel is a valid and affordable option. Turn text reviews and testimonials into visual quotes to publicize them on Instagram. I would recommend using the free version first and then upgrade when you feel confident that you can handle the multitude of additional features and options.

Marketing Strategy 217

Marketing Strategy Marketing & Strategy Planning Social Media 217

SmartBug Media

FEBRUARY 18, 2019

Your customers seek validation before they buy. The more risk involved with the purchase, the more sources of validation or trust signals they need to feel safe buying from you. Testimonials. Testimonials: Shorter versions of case studies, testimonials provide a one- to four-sentence quote that quickly validates your brand.

Conversion Rate 84

Conversion Rate Conversion Privacy Policies Case Study 84

Martech

DECEMBER 18, 2023

Happy customers can be leveraged for more sales, testimonials or referrals. Many of us who have been in business for a while can validate that. Future iterations of this technology will allow automatic emails to customers depending on their sentiment, with your prior approval. AI can help solve this issue.

Marketing AI 119

Marketing AI Work Management Marketing Management Automation 119

Martech

AUGUST 22, 2023

SEO to meet buyer research The VoC research clearly showed how prospects research solutions online, or perhaps they ask a trusted partner for solution ideas and then follow up via online validation. Communications included a monthly newsletter with product and solution updates, testimonials, case studies and training materials.

Case Studies 79

Case Studies Case Study Studies Buy 79

Scoop.it

FEBRUARY 22, 2024

Highlight real employees sharing real experiences in testimonials. At their core, compelling case studies act as social proof and peer validation for what you offer. Get detailed by including qualitative and quantitative results, emphatic testimonials, and key learnings. People learn better when they can see, hear, and interact.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

ClearVoice

OCTOBER 31, 2023

In marketing, brands leverage social proof in customer reviews, testimonials, user-generated content, and trust badges and certifications. Testimonials and personal experiences: Real-life accounts and testimonials from happy customers reinforce a brand’s commitment to its promises. Exceed expectations if you can.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

ClearVoice

OCTOBER 31, 2023

In marketing, brands leverage social proof in customer reviews, testimonials, user-generated content, and trust badges and certifications. Testimonials and personal experiences: Real-life accounts and testimonials from happy customers reinforce a brand’s commitment to its promises. Exceed expectations if you can.

Effectiveness 52

Effectiveness Marketing Management Urgency Marketing Peer-to-peer 52

Launch Marketing

JULY 1, 2020

In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials. Prospects respond well to marketing that incorporates testimonials and other forms of third-party validation that provide quantifiable data on results and improved processes.

B2B Marketing 122

B2B Marketing Campaigns Marketing Budget Planning 122

Marketing Insider Group

OCTOBER 23, 2019

Improve your reputation through case studies and testimonials. You’ll set criteria for demographics, time of day, websites, and so forth, and these platform’s will tap into the latest, valid business data to match your ad with your audience. Ensure client satisfaction and ROI by working with ideal profiles. Direct Mail.

Account Based Marketing 209

Account Based Marketing Tactics Paid Search Agency ABM 209

Launch Marketing

JULY 1, 2020

In addition, it is valuable to direct prospects to your company’s website where you post case studies and customer video testimonials. Prospects respond well to marketing that incorporates testimonials and other forms of third-party validation that provide quantifiable data on results and improved processes.

B2B Marketing 118

B2B Marketing Campaigns Marketing Budget Planning 118

Vision Edge Marketing

AUGUST 15, 2019

The foundation of any journey map is capturing your customer’s steps and the touch points, such as analyst reports, peer reviews/testimonials, demonstrations, and product information, and channels, such as phone, in-person, online, etc., Good maps leverage outside research to ensure validity. And we can help you with that too.

Enterprise Management 174

Enterprise Management Peer-to-peer Marketing Management Forrester 174

PureB2B

JANUARY 7, 2019

Trust signals serve as validations from customers and online communities regarding the credibility and legitimacy of your business. Allowing them to talk about their experience with your product is a sign that you value their opinion, not to mention that their feedback can act as a valuable customer testimonial.

Conversion 102

Conversion Ideal Customer Profiles Word of Mouth Top of Funnel 102

Martech

MAY 1, 2023

Without creating anything completely new, they can usually access things like case studies, testimonials and existing blog posts to repurpose effectively. And if you’re using a blanket and/or static approach, that fear is valid. As far as content goes, marketers generally have much more available than they realize.

Ideal Customer Profiles 107

Ideal Customer Profiles Case Study Case Studies Opt-out 107

ClearVoice

DECEMBER 3, 2019

Call to action using a testimonial. Congratulations, you have unbeatable validation to leverage. Here’s an idea for incorporating customer validation that doesn’t involve another tired website testimonial slider… use a testimonial in your call to action instead. Button CTA : Beat the Competition.

Top of Funnel 83

Top of Funnel Buyer Personas Dwell Digital Marketing Funnels 83

6sense

JANUARY 14, 2022

Customer Testimonials from Gartner Peer Insights. Here are a few testimonials from that platform: 6sense Is at the Center of Our Martech Universe. And acquiring Slintel , a leading data and insights platform for sellers. Want to learn more about us and what we do?

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

Directive Agency

JULY 31, 2023

Slacks Client Testimonial Mockumentary “So Yeah, We Tried Slack” We’ve all watched a customer case study; the issue is they all look the same. This was a successful campaign because it tells a story in an entertaining way, sticking out from the rest of the testimonial videos. This video content on YouTube has 1.3

Marketing AI 52

Marketing AI B2B Marketing Examples Campaigns 52

Navigate the Channel

AUGUST 23, 2023

Social Proof Incorporate testimonials, case studies, or industry recognition to establish credibility and build trust with recipients. Social proof validates your claims and positions your brand as a reliable solution.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

ClearVoice

MARCH 22, 2021

Bottom-of-the-funnel content validates buyer decision and purchase. This is a great example of middle-of-the-funnel content because it uses customer validation to support the buyer’s research and evaluation process. In this case, it works as a more hands-off sales content approach for validating the buyer’s decision and purchase.

Top of Funnel 52

Top of Funnel Marketing Funnels Work Management Marketing Management 52

Madison Logic

SEPTEMBER 13, 2022

The collection of customer-led webinars, testimonials, and events showcase how B2B marketers from leading enterprise software organizations leverage research and insights to implement effective ABM strategies that yield higher conversion across the sales cycle. 42 of them have been on the website 25% more frequently.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

SalesIntel

APRIL 19, 2024

Automated enrichment processes can quickly augment lead data using algorithms and data sources, while manual enrichment allows users to input or validate data manually. Consider tools that offer data validation and verification features to maintain the integrity of your lead database.

Marketing Automation Services 40

Marketing Automation Services Budget Programs Ideal Customer Profiles Lead Scoring 40