Market Validation: The One Step You Can’t Afford to Skip
Vision Edge Marketing
OCTOBER 12, 2021
To that we say, “Whoa, Nelly, market validation comes first.” Simply defined, market validation helps determine whether the market and/or customer segment you’ve decided to target will be receptive to your solution. It’s not about convincing someone to buy and teeing up the transaction–that is a closed sale. What’s wrong?
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