The Forward Observer

MARCH 1, 2024

Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. She is also the author of B2B Social Selling Strategy: Connect with Customers, Build Relationships, and Drive Sales , and her books are widely used by PR, marketing, and sales professionals, and universities.

Social Media 169

Social Media Social Marketing Enterprise Management Marketing & Strategy 169

Martech

FEBRUARY 20, 2024

With help from AI, this edition makes it easy for marketers to segment audiences, create and execute email campaigns from text to image, optimize campaign performance and create unified customer profiles. It also has a prompt builder that can store and manage known reliable prompts for organizations. Why we care.

Small Business Marketing 120

Small Business Marketing Enterprise Management SMB Ideal Customer Profiles 120

Martech

APRIL 9, 2024

Companies are now prioritizing first-party customer data in their marketing campaigns. These integrations help companies connect their first-party data and execute automated, personalized advertising campaigns. In contrast to third-party data, customers consent to you using their first-party data, which your company directly manages.

Paid Search Agency 100

Paid Search Agency Features Personalization Ads 100

SocialPilot

JANUARY 31, 2024

In this market, the insights derived from influencer marketing case studies become invaluable. To stay ahead of the competition, thinking strategically and innovatively is necessary, and it starts with having an impeccable marketing campaign. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

Martech

MARCH 6, 2024

It’s because, once upon a time, someone on the email team set up a test to determine what would happen if the brand increased email frequency from one campaign per week to two. We followed a science-based methodology to set up, run and analyze our testing program to give us the most useful and reliable results: 1.

Click Rate 103

Click Rate Budget Programs Case Studies Open Rate 103

Martech

DECEMBER 18, 2023

The introduction and safe use of AI is the ultimate goal. Below is an actionable blueprint to lay the foundation for using AI within your organization so that you can start benefiting from its value appropriately and scalably. It focuses on using AI to assist humans and augment human capabilities rather than replace them.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Martech

NOVEMBER 22, 2023

Organizations want a digital asset management (DAM) system that is adaptable and can be used for years to come. When set up in an adaptable way, the DAM can also work well with other marketing tools in the stack related to content and campaigns. In many cases, there are multiple projects going on that use the DAM.

Digital Asset Management 107

Digital Asset Management Work Management Marketing Management Tools 107

Martech

JANUARY 5, 2024

As standardization spreads, advertisers will be able to compare performance between different RMNs and compare the effectiveness of RMN campaigns with other marketing channels. More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Get MarTech! In your inbox.

Media 100

Media Advertising Agencies Paid Search Agency Forrester 100

Martech

JANUARY 8, 2024

The editors of MarTech selected this response for its usefulness and have supplemented it with additional relevant content. Prompt Can you outline a CDP use case that targets lapsed customers? Answer A use case that targets lapsed customers with a customer data platform (CDP) can be outlined as follows: 1.

SMS 68

SMS Marketing AI Best Practices CMO 68

Optinmonster

APRIL 11, 2024

In both cases… We have a solution. You can now automate your entire website lead generation flow without much effort by using OptinMonster’s Uncanny Automator Integration. Let’s look at a few practical examples of how you can use OptinMonster together with Uncanny Automator, no matter what type of business you run.

Automation 88

Automation Marketing Websites Work Management Conversion 88

Martech

DECEMBER 28, 2023

Use transactional, trigger and journey emails for higher engagement and conversions. 6 marketing automation use cases where AI can help with data quality by Milt Hwang. Data quality, campaigns/lead management and workflows/integrations are all destined for an upgrade. Get MarTech!

Marketing Automation Services 114

Marketing Automation Services Marketing Automation Automation Enterprise Management 114

Oktopost

APRIL 26, 2024

Why should social media management for law firms be on your immediate to-do list? We already have websites, which do a lot of that work for us, but our website is a one way street which does not enable us to connect with our audience, have real conversations, and share our knowledge.

Social Media 62

Social Media Work Management Marketing Management Media 62

Martech

MARCH 28, 2024

Most notably, the introduction of ChatGPT put AI in the hands of just about anyone who wanted to use it. The AI-powered tools your team uses depend on what they’re trying to do and the access they have to the tools that will help them do it. Jasper will help with researching and creating copy for campaigns and social media posts.

Marketing AI 124

Marketing AI Work Management Marketing Management Examples 124

Sprout Social

NOVEMBER 21, 2022

In this article, we’ll walk through case studies from top certified TikTok marketing agencies to show how they use TikTok to grow their clients’ brands, building a business case for more agencies to expand their services. 5 top TikTok marketing agencies (with case studies). Case study: ASO. lukettrotman.

Paid Search Agency 114

Paid Search Agency Advertising Agencies Ad Agencies Work Management 114

SalesIntel

APRIL 17, 2024

To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation. However, running successful campaigns requires substantial effort. Effective utilization of the features not only improve your campaign performance but also saves time.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Tiecas

FEBRUARY 5, 2024

Let’s look at this problem from the perspective of an owner of a small to mid-sized manufacturing company, the Sales Manager, or the VP of Business Development, and finally, from the point of view of the Marketing Manager to understand why s/he needs outsourced help to improve their industrial marketing ROI.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Sprout Social

APRIL 25, 2024

Social media strategy templates Social media calendar templates Social media post templates Social media reporting templates Social media management templates What is a social media template? Use it to pitch a forward thinking vision, or to provide more context around your ongoing efforts. Download the template 2.

Social Media 79

Social Media Template Work Management Marketing Management 79

Martech

JANUARY 16, 2024

“I actually reached out to two agencies that spend $100,000 a month with Google for help, and used their resources and contacts. “I posted a job on Upwork that pays a reward of $500 for anyone that can get us access and set up Instant Reserve TV ads for our account. However, the manager hadn’t heard about it either.

Paid Search Agency 112

Paid Search Agency Work Management Marketing Management Advertising Agencies 112

B2B Marketing Directions

FEBRUARY 25, 2024

In many cases like this, there's no readily apparent way to explain the difference in performance. Martin is the former dean of the Rotman School of Management and the author of several books on business strategy and management. The WARC database includes over 24,000 case studies drawn from global ad competitions.

Classified Ads 70

Classified Ads Work Management Marketing Management Fulfillment 70

Martech

DECEMBER 1, 2023

This article explores six types of AI use cases in marketing, each offering a unique contribution. Systems like ChatGPT use publicly available data, enhanced with user-provided data. There are six classifications for use cases: generate, extract, summarize, rewrite, classify and question and answer.

Marketing AI 142

Marketing AI Classified Ads Generation Lead Ranking 142

Heinz Marketing

MARCH 15, 2024

They can craft targeted campaigns that attract high-quality leads, the lifeblood of any sales funnel. They understand what makes customers tick, the features they use most, and the potential roadblocks they might encounter. Mid-level managers translate these insights into actionable goals and resources for frontline teams.

Top of Funnel 107

Top of Funnel Work Management Verticals Marketing Management 107

Martech

APRIL 16, 2024

Let’s look at the concept of real-time marketing and show some ways leading brands use it to win customers. Open the report What you’ll learn What is real-time marketing and how does it use real-time data? Open the report What you’ll learn What is real-time marketing and how does it use real-time data? That’s milliseconds.

Enterprise Management 100

Enterprise Management Paid Search Agency Planning Marketing Management 100

Martech

MARCH 20, 2024

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. A great example of this is a case study from St. And please skip the jargon.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Brand Identity 106

SocialPilot

FEBRUARY 6, 2024

However, creating an influencer marketing campaign that yields great results is easier said than done. The process of finding, vetting, and selecting an influencer – as well as executing the entire influencer marketing campaign – runs more smoothly when guided by proper influencer marketing strategies.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Sprout Social

DECEMBER 6, 2023

If you want to find an ideal influencer partner without scrolling endlessly through your social feeds, try using an influencer management tool to support creator identification. We’re not claiming that a well-executed B2B influencer marketing campaign will get prospects happy-dancing over your request for proposal (RFP).

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

SocialPilot

MARCH 11, 2024

These hurdles often hinder marketers’ efforts and impede campaign success. This approach aims to help brands discover the most relevant influencers and create content that resonates with the ideal customer persona while measuring campaign performance in real time. However, this is not the case with AI.

Marketing AI 76

Marketing AI Advertising Agencies Planning Work Management 76

ClearVoice

JANUARY 26, 2024

So whether you’re here because you’re a content person looking to enhance your business case for more content dollars or because a content person wants you to understand their perspective on why content is (still) queen, you’ve come to the right place. At ClearVoice, we understand that not all people are content people.

Paid Content 92

Paid Content Top of Funnel Work Management Marketing Management 92

Martech

APRIL 22, 2022

As AI improves, use-cases are only going to increase. With AI, brands can boost the ROI of marketing campaigns through predictive modeling, advanced segmentation, and personalization. AI has transformed digital marketing and reduced the risk of human error while streamlining marketing campaigns. Campaign ROI.

Marketing AI 145

Marketing AI Marketing Attribution Digital Asset Management Work Management 145

Sprout Social

OCTOBER 4, 2023

What was the ROI of your influencer campaign? How are people responding to a campaign? In this article, we’ll show you how 3 brands have created a Tagging strategy for marketing campaigns, cross-org reporting and better insights. London-based retailer River Island uses Tags to make this reporting process easier.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Martech

JANUARY 18, 2024

Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. To manage this complexity, you need an integrated martech stack that boosts efficiency, drives revenue growth, encourages data-driven innovation and aligns with strategic goals. Enabling personalized content.

CMS Development 103

CMS Development Allocation Budget Programs Business 103

Martech

SEPTEMBER 21, 2023

B2B marketing, usually kept at arm’s reach from customers, can now know them as well as account managers who have long-standing customer relationships. They use algorithms to analyze a variety of data points (i.e., This information lets you create more personalized and effective marketing campaigns.

Ideal Customer Profiles 110

Ideal Customer Profiles Marketing AI Profiling Personalization 110

Optinmonster

MARCH 7, 2024

While testing, I examined different factors like key features and use cases. OptinMonster’s advanced targeting features are flexible enough for any eCommerce shop to create personalized marketing campaigns that compel your visitors to buy. In a hurry? No worries! which adapts in real-time to user behavior.

Enterprise Management 60

Enterprise Management Marketing Automation Services eCommerce Marketing Management 60

Heinz Marketing

JUNE 22, 2023

Maybe it’s really a case-by-case situation? What if your product/service addresses multiple use cases that different personas and different verticals might care about for different reasons? They are usually executives or managers who have a broad understanding of the company’s goals and objectives.

Buy 103

Buy Ideal Customer Profiles Work Management Verticals 103

SocialPilot

JANUARY 21, 2024

In fact, 80% of marketers now have a specific budget set aside for influencer campaigns. My recent influencer marketing campaign is a testament to that. Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. What’s more? That’s not it!

Social Media 96

Social Media Media Paid Search Agency Marketing Budget Creation 96

Convince & Convert

APRIL 12, 2024

The struggle is real for social media leaders, managers, and teams. Nevertheless, we know it takes much more work to manage a brand on social media. This includes the importance of social media for discovery, reputation management, community building, and brand awareness and engagement.

Social Media 135

Social Media ROI Media Cross-Selling 135

Martech

DECEMBER 19, 2023

Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number of moving pieces to many modern marketing campaigns. creative, media, brand, legal, etc.) creative, media, brand, legal, etc.)

Work Management 79

Work Management Marketing Management Marketing Automation Services Budget Programs 79

HG Data

JUNE 11, 2023

ICP Analysis: Cloud Data Warehouse Opportunity In this step-by-step video, Emma Longley, Account Manager, reveals how a client in the cloud data warehouse space used Technology Intelligence from HG Insights to identify and score accounts that fit their ICP so they could effectively run an ABM campaign.

Ideal Customer Profiles 96

Ideal Customer Profiles Account Based Marketing ABM Analysis 96