Marketing Insider Group

OCTOBER 16, 2023

BuzzSumo highlights trending topics in your niche. Performance analytics. Semrush provides data on keyword volume, competition, keyword difficulty, and more. Traffic analytics. It has a wealth of data and insights for anyone looking to make the most of their digital marketing efforts. Team collaboration.

Paid Content 258

Paid Content Budget Programs Research Marketing Analytics Tools 258

Thinkers360

MARCH 31, 2024

Sanjay Rout Open Innovation, Mergers & Acquisitions, GovTech Rahul Sasi CloudSEK Contact Rahul Sasi Risk Management, Cybersecurity, Big Data Praveen Singh CyberPWN Technologies Contact Praveen Singh National Security, Privacy, Cybersecurity Roger Smith Care MIT Contact Roger Smith Security, Cybersecurity, Risk Management Aarron Spinley SPINLEY.CO

Work Management 144

Work Management B2B Thought Leadership Thought Leadership Enterprise Management 144

Marketing Insider Group

JUNE 1, 2021

They can offer great insights into the most popular types and topics. You can make some general assumptions based on time on page and pageview, but to go deeper, the Audience Overview in Google Analytics digs deeper. Image: Google Analytics. Google Analytics will be key here, as will campaign URLs. Wrangling Data.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Martech

APRIL 19, 2024

Apply data and predictive analytics Data and predictive analytics are indispensable tools for successfully reaching local target markets. Predictive analytics offer foresight into competitors’ potential moves, allowing you to strategize effectively to maintain a competitive edge.

Advertisements 117

Advertisements Advertising Allocation Planning 117

Marketing Insider Group

JANUARY 4, 2021

Nearly three years ago, while working in SAP Global Marketing, I wrote a BLOG that has stood the test of time – “T he Geeks Won: The Rise of Marketing Analytics, Performance Management and Data Science ”. Our most recent Dresner Advisory Services Luncheon Learning monthly webinar was focused upon data science.

Work Management 362

Work Management Marketing Management Analytics Webinar Metrics 362

Thinkers360

MARCH 22, 2024

Top 50 B2B Thought Leaders, Analysts & Influencers You Should Work With In 2024 (EMEA) Thought Leader (Alphabetical) Thought Leader Profile & Portfolio Top Ranking Thinkers360 Leaderboards Nick Ayton Solarix-Ventures Ltd Contact Nick Ayton Quantum Computing, Cryptocurrency, Blockchain Nicolas Babin Babin Business Consulting Contact Nicolas (..)

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Content Standard

MARCH 27, 2015

As of this past week, marketers have access to a new Facebook analytics tool that allows them to gather data from users based on topical criteria. This announcement comes in light of Facebook’s new partnership with DataSift, the analytics company bringing the service to Facebook’s platform.

Facebook 40

Facebook Analytics Tools Privacy 40

Marketing Insider Group

JUNE 19, 2023

Check SEO Metrics This stage of competitor content analysis requires you to implement capable SEO or analytics tools for data. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. Content gaps are often a primary reason you fall behind in marketing.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Sprout Social

MARCH 28, 2024

In this article, we’ll dive into why hashtags matter, how they boost your brand’s visibility and how to use LinkedIn hashtag analytics to add fuel to the fire of your LinkedIn marketing strategy. Table of Contents What are LinkedIn hashtag analytics? This is where LinkedIn hashtag analytics come into play.

Linkedin 103

Linkedin Analytics Work Management Marketing Management 103

Thinkers360

MARCH 8, 2024

Westover, PhD Future of Work, Culture, HR Peter Winick Thought Leadership Leverage Contact Peter Winick Marketing, Social, Entrepreneurship Ira Wolfe Poised for the Future Company Contact Ira Wolfe Future of Work, HR, Leadership Bill Wong, MBA Info-Tech Research Group Contact Bill Wong, MBA Generative AI, Analytics Helen Yu Tigon Advisory Corp.

B2B Thought Leadership 128

B2B Thought Leadership Work Management Thought Leadership Enterprise Management 128

Martech

APRIL 9, 2024

One key proposal is to replace tracking of indivdual users with Topics, assigning them (temporarily and in a way that does not identify them) topics of interest based on their browsing. But it’s not just about the Chrome Browser and it’s not just about Topics. There are two concerns however.

Privacy 113

Privacy Advertising Agencies Paid Search Agency Marketing Proposals 113

Sprout Social

APRIL 16, 2024

Contrary to popular belief, you don’t need to be a data analyst to craft social listening queries that drive results. In a bygone era, tapping into this data couldn’t be done without countless training sessions on everything from advanced analytics to structured query language (SQL). This can take a lot of shapes.

Keywords 99

Keywords Template Analysis Barriers 99

Contently

APRIL 20, 2023

The analytics are crucial for providing insight into the value of your production. This data can help you make data-driven decisions to optimize your content strategy. Contently’s Content Value Tracker Contently Analytics and Content Value Tracker Overview from Contently.

Lead Scoring 125

Lead Scoring Lead Ranking Traffic Organization 125

Salesforce Marketing Cloud

FEBRUARY 26, 2024

We’ve all heard it’s important for businesses to be data-driven. To be successful, businesses need employees who can explore, understand, and communicate with data. And with the rise of artificial intelligence (AI), accessing and analyzing company data accurately has never been more important.

Ethics 90

Ethics Enterprise Management Storytelling Work Management 90

Litmus

MARCH 27, 2024

Even with increasing data privacy regulations , marketers are finding new ways to measure and track their campaign’s success–including better methods to evaluate audience engagement. Try asking about what topics they want to hear about in your newsletter or what features they want next for your product.

Ideal Customer Profiles 92

Ideal Customer Profiles Click Rate Copywriting Newsletter 92

Martech

DECEMBER 27, 2023

So we’re putting together 10 of the most popular articles by our SMEs from 2023 on different topics. The data disconnect: Why understanding your data landscape matters more than ever by Natalia Jackson. Do you understand all the possible sources from which data flows into your CRM? Today: CRM. Michael Baumgaertner.

CRM 107

CRM Ethics Acquisitions Ideal Customer Profiles 107

Sprout Social

JANUARY 24, 2024

For example, in August 2023 Topicals hosted a fully BIPOC sponsored brand trip, featuring a group of 18 smaller creators and influencers. The influencer trip resulted in 3 million impressions and an increase of 5,000 followers across TikTok and Instagram, according to Topicals. Several had never been on a brand trip before.

Brand Identity 103

Brand Identity Branding Advertising Agencies Paid Search Agency 103

Martech

MARCH 22, 2024

Insights and research Typically, an early phase of the content marketing lifecycle involves gathering data and conducting trend research to inform your content strategy. Trendup AI for finding trending topics on social media. Popular AI tools for reporting and analytics: Funnel.io Keywordinsights.ai

Marketing AI 110

Marketing AI Content Marketing Enterprise Management Planning 110

Sprout Social

AUGUST 22, 2023

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. Continue reading to see how conversational analytics impacts your business by leaning into social data for rich insights and empowering business leaders to make strategic decisions.

Analytics 85

Analytics Marketing AI Conversion Brand Identity 85

Sprout Social

JANUARY 24, 2024

This makes it easier for users to find and engage with topics they’re interested in. They’re powerful tools for increasing the visibility of your posts, reaching people with similar interests or in the same industry, and tapping into trending topics. Use LinkedIn analytics to track the performance of posts with specific hashtags.

Linkedin 115

Linkedin Trends Eye-Tracking Marketing Agencies 1 115

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. However, before delving into the new analytics dashboard, there are a few GA4 setup steps to complete. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. July 1, 2023.

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Marketing AI 112

Marketing AI Work Management Marketing Management Customer Satisfaction 112

Martech

DECEMBER 27, 2023

The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. MOps is increasingly recognized as the backbone of successful marketing strategies, wielding data, technology, and analytics to drive decision-making. Why the disconnect?

Allocation 123

Allocation Barriers Lead Scoring Lead Ranking 123

Convince & Convert

APRIL 12, 2024

In this post, we’ll help get rid of the overwhelm in this topic and we’ll breakdown the steps you’ll need to take to start making a case for social media marketing, start empowering your social media teams to start owning what they do best, and to ultimately prove the ROI of your social media efforts. Keep the social team top of mind always.

Social Media 138

Social Media ROI Media Cross-Selling 138

Spiralytics

FEBRUARY 7, 2024

This includes processes like post-scheduling, handling customer interactions, and producing analytical reports. Data analysis and social listening Knowledge is power, and data is your kingmaker in the social media realm. It’s not just about automating simple processes or relying on AI to improve your outcomes.

Social Media 126

Social Media Automation Marketing AI Marketing Automation Services 126

HG Data

FEBRUARY 16, 2024

International Love Data Week is a global celebration of data taking place every year during the week of Valentine’s Day, with the goal of raising awareness and building a community to engage on data-related topics such as analytics, data management, and research.

Communities 62

Communities Analytics Research Ad Building 62

Contently

DECEMBER 15, 2022

Content marketers must step up their marketing data analytics approach to show how content delivers business results. First, marketing data analytics helps content marketers communicate the benefits of content to non-marketing peers. Step 1: Decide what you want to know from marketing data analytics.

Analytics 117

Analytics De-duplication Planning Peer-to-peer 117

Scoop.it

MARCH 14, 2024

And since your SEO score relies on how well you craft content, how relevant it is, how valuable your audiences find it, and how apt the topics and discussions are, leveraging your influencers for content creation is a must. travel influencers for travel topics) to rank your content higher. For example, consider Hims as an example.

SEO 85

SEO Advertising Agencies Lead Scoring Lead Ranking 85

Thinkers360

APRIL 20, 2024

There you can filter by any topic of interest from over 90 cutting-edge business, technology, and sustainability topics. To access resources on Retail from our members, simply Sign Up for Thinkers360 and visit our Content menu. Contact us to discuss any of your project needs at info@thinkers360.com

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Sprout Social

FEBRUARY 19, 2024

AI marketing tools automate repetitive tasks with speed and efficiency and enable you to analyze vast amounts of data, such as customer or employee feedback and social conversations, at speed and scale, to surface necessary insights that can be instrumental in improving a business. What is intelligent automation (IA)?

Marketing AI 105

Marketing AI Work Management Automation Marketing Management 105

Top Rank Marketing

FEBRUARY 5, 2024

Instead, getting your content noticed in a crowded market is mostly about learning how to make what you’re doing right now a little more targeted, contextually relevant, and informed by data. Advanced: Topical clusters and intent-driven long-tails An advanced strategic approach for targeting keywords involves more nuance.

SEO 98

SEO Marketing & Strategy Content Lead Scoring 98

Velocity Partners

FEBRUARY 20, 2024

Coincidentally, we recently explored this very topic in this blog post. Perhaps it’s the lingering disillusionment with data-driven marketing, once celebrated as the most groundbreaking trend since I started my journey in B2B marketing 15 years ago but now facing scrutiny ( ”Why are my leads not converting ?!”

Paid Content 79

Paid Content Paid Search Agency Lead Ranking Planning 79

Anyword

MARCH 14, 2024

By leveraging your historical data alongside cutting-edge analytics, you can compare your new content against content that you previously published from your social, ad and email accounts that you connected with Anyword. Filter by topic, use case, or performance metric (CTR, impressions, conversions…). What’s Benchmarking?

Advertising Benchmark 92

Advertising Benchmark Lead Scoring Lead Ranking Comparison 92

Oktopost

FEBRUARY 29, 2024

To effectively gauge the success of social selling initiatives, you need to employ robust analytics and track your prospects as they move through your sales funnel. To successfully implement social selling, you should make sure to track essential data. 4 types of data you should track to improve social selling ROI 1.

ROI 62

ROI Organization Top of Funnel B2B 62

SocialPilot

APRIL 22, 2024

Your audience’s interests : If your audience is interested in a specific topic, consider posting content related to that interest. Post when they are most likely to be online searching for information on that topic. Luckily, Instagram’s native analytics provide all that information.

Best Practices 105

Best Practices Ad Frequency Analytics Demographics 105

Convince & Convert

NOVEMBER 30, 2023

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. Social media listening strategy provides a goldmine of data for you to create a better-informed advertising strategy.

Social Media 107

Social Media Advertisements Advertising Tools 107

Top Rank Marketing

NOVEMBER 17, 2023

MarketingCharts Google Search Adds Follow Feature Google has begun rolling out the ability to actively follow certain chosen search topics, triggering additional related content within a user’s Discover feed and within future searches, along with related news about followed topics, Google recently announced.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106