Marketing Insider Group

NOVEMBER 24, 2020

Content marketers shouldn’t fear Google Analytics. But it has some amazing nuggets of wisdom for content teams to leverage. To help you navigate Google Analytics for content marketing , we’ve put together this handy guide you’ll want to bookmark. Content marketers should embrace data to improve the performance of content.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Marketing Insider Group

MARCH 16, 2021

When it comes to driving value, content marketing beats advertising (almost) every time. They can coexist and support each other, but there’s no better ROI for your efforts than what you’ll experience with content marketing. Let’s dive into why so you have a better idea of what to expect when you focus on content.

Advertising Agencies 334

Advertising Agencies Advertisements Advertising Paid Search Agency 334

ClearVoice

MARCH 9, 2024

What is Content Distribution? Content distribution is the strategy you apply to publishing, sharing, and promoting your content across multiple platforms and channels to ensure maximum reach and engagement. You want to make sure your content is reaching its intended audience.

Distribution 52

Distribution Paid Content Content Planning 52

ClearVoice

APRIL 5, 2024

Producing the best content possible can be harder than you think. Each stage of your content development lifecycle needs to interconnect holistically to form a cohesive content strategy and achieve success. If your content creation is stressing you out, don’t worry. Let’s break down each stage of the journey.

Content 52

Content Distribution SEO Validation 52

ClearVoice

APRIL 5, 2024

Producing the best content possible can be harder than you think. Each stage of your content development lifecycle needs to interconnect holistically to form a cohesive content strategy and achieve success. If your content creation is stressing you out, don’t worry. Let’s break down each stage of the journey.

Content 52

Content Distribution SEO Validation 52

Marketing Insider Group

JUNE 2, 2021

Content marketing is one of the fastest-growing professions in the business world today. This beginners’ course in content marketing will take you from the bare basics to having marketable skills that can help you command a better salary or grow your business. Why Should I Learn Content Marketing? They’re skeptics at heart.

Course 332

Course Content Marketing Planning Best Practices 332

Brandpoint

JUNE 22, 2022

At Brandpoint, one of our favorite parts of creating sponsored content campaigns with our partners is tracking consumer interests throughout the year so we can figure out what gets audiences to stop scrolling and start reading. Here are six of the most relevant topics for summer 2022. Summer 2022 Content Promotion Topics 1.

Trends 87

Trends Distribution Thought Leadership Privacy 87

ClearVoice

DECEMBER 18, 2023

Account-based marketing (ABM) and strategic content creation and distribution mesh perfectly. However, strategic content creation and distribution are great solutions to these challenges. This goes beyond understanding content topics and the search intent behind each keyword.

Account Based Marketing 95

Account Based Marketing ABM Tactics Top of Funnel 95

Marketing Craftmanship

FEBRUARY 21, 2023

The Alternative to Traditional Thought Leadership The underlying assumption of “Enlightened” thought leadership is that managing the conversation (on any topic) by showcasing respected, credible 3rd parties is far more effective than promoting your own, your client’s, or your company’s opinions and insights.

Thought Leadership 130

Thought Leadership B2B Thought Leadership Brand Identity Branding 130

ClearVoice

MARCH 14, 2024

The same is true for content creation — you can spend several hours creating great content, but if your distribution strategy falls short, your content’s reach and impact will also fall short. Content distribution is a core component but often an underutilized aspect of content marketing.

Advertising Agencies 52

Advertising Agencies Planning Distribution Peer-to-peer 52

Lake One

OCTOBER 17, 2023

Podcasts are the perfect way to give your audience new content that both promotes your B2B company and provides them with helpful information. Plus, if you pick the right topics, you’ll end up with exactly the kinds of listeners you’re hoping to work with. Podcasts are also more accessible than many other types of content.

B2B Marketing 83

B2B Marketing Planning B2B Advertising Agencies 83

ClickDimensions

MAY 17, 2023

To excel in social marketing as a B2B company, you must share content that provides value to your audience. Too often, companies can fall into the trap of only posting promotional product-based content. Page Contents 5 B2B Social Marketing Strategies 1. Post conversational content 2. Form a unique brand voice 5.

Social Marketing 105

Social Marketing B2B Marketing Marketing Strategy Marketing & Strategy 105

ClearVoice

DECEMBER 19, 2023

What is a content strategy? A content strategy is the holistic plan you use and consult when including content creation as part of your overall marketing strategy. And no, “going viral” is not a content strategy.) (And no, “going viral” is not a content strategy.) Why is it important to have a content strategy?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Content 52

SocialPilot

FEBRUARY 26, 2024

Did you know that the LinkedIn algorithm determines what content appears on your feed ? The LinkedIn algorithm is a supersmart filter ensuring that only the most relevant, personalized, and interesting content reaches your feed. No one likes to come across irrelevant content. Here’s what has changed: 1.

Linkedin 83

Linkedin Tips Lead Scoring Lead Ranking 83

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Scoop.it

JULY 13, 2023

Thought Leadership, combined with content curation, is used to deliver unique opinions and viewpoints by subject matter experts to inform, educate, entertain, and impart wisdom to others. If done correctly, the type of content helps build awareness and positions your brand as an industry expert. Benefits of Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Scoring 72

Hinge Marketing

FEBRUARY 27, 2020

“How can I use research as marketing content?” With so few companies taking advantage, primary research can be the secret weapon in your content strategy. With so few companies taking advantage, primary research can be the secret weapon in your content strategy. But you have to make sure it’s distributed effectively.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Content Marketing Institute

AUGUST 25, 2020

Social media can do so much for brands – distribute original content, promote content, grow communities, provide referral traffic, etc. Here are five tips from the five most popular CMI articles on the topic. But you can’t do it all.

Social Media 131

Social Media Media Distribution Communities 131

Launch Marketing

MAY 12, 2021

For organizations looking for ways to elevate their content marketing, videos can be a great addition. Whether video marketing is something you have mastered or are just beginning to explore, these tips can help with planning, strategy and topic formation. Different audiences and different topics will demand different lengths.

Planning 122

Planning Webinar Metrics Video Marketing Marketing & Strategy 122

ClearVoice

APRIL 27, 2022

For example, If you specialize in the financing and tax industry, consider the topics that create the most stress or tension for your audience and make your ebook focus on solving the problems that your audience may encounter continually. Take time to research your sources that reinforce topics and key takeaways.

Copyright 97

Copyright Business Amazon Distribution 97

SmarkLabs

JUNE 13, 2022

Buyers have access to more information than ever to compare products and services—making high-quality, relevant content that assists customers along every stage of the buyer’s journey essential for your business to succeed. The buyer’s journey will help you prioritize the topics covered in your content. Distribution.

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

Brandpoint

OCTOBER 27, 2022

Brandpoint’s partnership with The Business Journals has elevated the Premium Business MAT Release offering by including a brand-new network for our team to distribute branded content. The benefits of the Business Journals partnership: Direct distribution to target audiences. markets online. Paul Business Journals website.

Thought Leadership 62

Thought Leadership Business PR Distribution 62

Scoop.it

SEPTEMBER 8, 2022

Content is the linchpin of modern marketing, and you need to come up with new content ideas regularly. According to various studies, 75% of marketers struggle to find time to create content. This is where content curation comes in. Dive in and explore a creative way to build more content while staying creative and fresh.

Curation 93

Curation Generation Content Thought Leadership 93

Launch Marketing

SEPTEMBER 30, 2020

Content marketing continues to be an important part of B2B marketing strategies in 2020. The process of content creation, curation, distribution and tracking can be time-consuming, and with an ever-growing to-do list, how can you manage the process of creating and managing content across multiple platforms?

Paid Search Agency 127

Paid Search Agency B2B Marketing Tools Content Marketing 127

Martech

FEBRUARY 8, 2024

Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. And yes, while niche content traffic may be low, conversions can be high. Where can top-of-the-funnel content come in handy?

Top of Funnel 119

Top of Funnel SEO B2B Paid Search Agency 119

PathFactory

JUNE 29, 2023

Stage 1 | Experimental What it looks like: “We have defined key marketing terms (KMT) and want to understand what content really speaks to our organization’s mission and strategic direction.” We have completed a thorough content audit within the past 1-3 months. We have developed a minimum of 5-10 key marketing topics.

Practices 52

Practices Marketing & Strategy Ideal Customer Profiles Best Practices 52

Contently

DECEMBER 13, 2022

Content that builds connections with customers is important. And content that generates emotion and helps them overcome a challenge is key to converting them into buyers. The content you produce can look different in B2B versus B2C. The content you produce can look different in B2B versus B2C.

Storytelling 135

Storytelling Top of Funnel Sales Qualified Leads Conversion 135

Launch Marketing

MARCH 17, 2022

While webinars are being utilized across all industries, B2B webinars have certainly become one of the primary ways to distribute information, and even gain quality leads. This could include securing guest speakers, planning the marketing activities you will use to promote your event and preparing the presentation materials.

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Contently

APRIL 25, 2023

Boosted Posts and Stories Put your organic content to work with boosted posts and stories, a type of Facebook ad that amplifies the reach of existing content through paid campaigns. Embrace this strategy to breathe new life into your content and maximize its potential for audience engagement.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Content Marketing Institute

JANUARY 25, 2019

You know you have amazing content, but how do you drive traffic to it? I interviewed several top B2B marketers to see how they’re doing it, and learned it starts before the content is created and doesn’t end when you hit “publish.”. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Paid Content 108

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 108

Brandpoint

JULY 8, 2022

We take lightly branded content, like an article, video or design, and distribute it across our publisher network online. This content is then amplified to increase engagement and reach, and in the Premium Business MAT Release, your article will appear on the section-fronts of select websites’ business pages.

Distribution 83

Distribution Business Custom Publishing Promotion 83

Martech

MARCH 12, 2024

The business impact may be enhanced credibility, increased awareness, improved content distribution and engagement, etc. As a result, we now see companies like McKinsey, AWS, Novartis and SAP using very clear social media strategies to drive engagement and content dissemination at scale. But if you don’t look…you won’t find it.

Social Media 96

Social Media Media B2B Advertising Agencies 96

Brandpoint

MARCH 30, 2020

The image you convey and content you produce — whether as a speaker, writer, thought leader or CEO — all build your personal brand. Thinking like a content marketing professional can help you shape and boost your personal brand, making it possible to reach a wider network and audience than ever before. What do they care about?

Personalization 114

Personalization Branding Brand Identity Content Marketing 114

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 82

Content Work Management Ad Frequency Marketing Management 82

Scoop.it

APRIL 13, 2023

Think of video content when creating your small business marketing strategy and optimize it accordingly for higher rankings and maximum results. Here go five steps to optimizing your content strategy at YouTube. Here go five steps to optimizing your content strategy at YouTube. For what do you need this channel?

Youtube 101

Youtube Optimization Top of Funnel Marketing & Strategy 101

Launch Marketing

AUGUST 25, 2021

And content marketing is particularly influential in stimulating buzz and discussion. Among the various types of content that one can create and distribute, blogs can be one of the simplest, yet most effective avenues. So, what blog topics can help to interest and engage audience about a new product?

Product 133

Product B2B FAQ Verticals 133

Content Standard

SEPTEMBER 27, 2021

Content is no longer a marketing tactic; it’s brand currency. Over the last several years, we’ve seen the lion’s share of the buyer’s journey go digital, transforming the customer experience into a content experience. What Is the Content Ecosystem Model? How Content Ecosystems Work. Topic Pillars.

Lead Ranking 121

Lead Ranking Planning Enterprise Management Marketing Plans 121