Webbiquity

FEBRUARY 28, 2023

The spread of eCommerce has dramatically changed B2B marketing and distribution. While B2B vendors were initially slower to embrace eCommerce than consumer marketers, B2C actually represents a much smaller share of total online sales today. The B2B ecommerce market, however, accounted for $1.8 Guest post by Nina Petrov.

eCommerce 270

eCommerce Marketing AI B2B Marketing Trends 270

Marketing Insider Group

JANUARY 24, 2022

Debate raged for a long time about whether SaaS companies really needed content marketing. In 2022, that debate is dead — content is a critical piece of successful digital marketing for every SaaS brand. Topics covered in SaaS content are often technical. Topics covered in SaaS content are often technical.

Paid Search Agency 325

Paid Search Agency Content Marketing Companies Case Study 325

Marketing Insider Group

NOVEMBER 1, 2021

A great case study is like gold for marketing and sales teams looking to drive conversions. This is particularly true in the B2B world , where potential clients are looking for proof of long-term results with other companies before making their own buying decision. Quick Takeaways. Where do case studies fit in your buyer journey?

Case Studies 343

Case Studies Case Study Impressions Studies 343

Content Standard

APRIL 23, 2024

Across industries and business models, marketing is essential to surviving and thriving. In reality, the CMO role is evolving, as it should , and companies are restructuring, as they do. But marketing’s core mission—being the expert in the customer and evolving how to build brand preference and loyalty—remains vital.

CMO 85

CMO Enterprise Management Planning Work Management 85

Marketing Insider Group

SEPTEMBER 20, 2023

AI has caused a seismic shift in the marketing world over the past several years—and we’re talking about way more than ChatGPT. Today, AI is nearly as intertwined with marketing as traditional technology tools, like CRM systems and email marketing platforms. And it’s only predicted to keep getting faster.

Paid Search Agency 289

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 289

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way. Plan a campaign.

Advertising Agencies 338

Advertising Agencies Planning Paid Search Agency CMO 338

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Trade Press Services

MARCH 11, 2024

Industry editors and society directors, they have 37 years of B2B publishing experience between them. He has covered everything from local politics to architecture and engineering, food service and franchise ownership, and the sports industry. Q: How has B2B trade magazine publishing changed over the last 25 years?

B2B Thought Leadership 109

B2B Thought Leadership Conversion B2B Thought Leadership 109

Marketing Insider Group

DECEMBER 29, 2020

Marketers have been forced into survival mode to keep their businesses afloat. However, we know that COVID-19 has forced the world to make significant shifts in business and marketing. Digital has become the supreme leader in the marketing world. It now accounts for about 80% of all marketing channel budgets.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Marketing Insider Group

JUNE 22, 2023

Automated marketing has been exploding across industries in recent years. Is diving into marketing automation worth the investment? Discover everything you need to know about getting started with automated marketing. Discover everything you need to know about getting started with automated marketing.

Marketing Automation Services 255

Marketing Automation Services Budget Programs Automation Work Management 255

Marketing Insider Group

MAY 1, 2023

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. You can’t build an effective content strategy without these facts and data.

Content Marketing 257

Content Marketing Planning Paid Search Agency Content 257

Tiecas

FEBRUARY 21, 2024

In the industrial sector, the focus often falls heavily on driving lead generation, with branding seen as a secondary concern. Many competing manufacturers offer similar products, so there is parity in value propositions , making it difficult for decision-makers to differentiate. What pain points do you address?

Sales Qualified Leads 97

Sales Qualified Leads Lead Generation Lead Ranking Marketing Qualified Leads 97

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Oktopost

APRIL 28, 2024

Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. What’s the difference between thought leadership on social media vs. a cold email with similar content? To close more deals, sales executives are starting to take social media for sales seriously.

Social Media 62

Social Media Top of Funnel B2B Thought Leadership Media 62

Optinmonster

APRIL 12, 2024

A case study is like an in-depth story about a particular customer’s experience with your company. Then, it explains how your company stepped in with a solution specifically designed to tackle those problems. It’s a real account that helps other potential customers see how they might benefit in a similar way.

Case Studies 110

Case Studies Case Study Studies Marketing Management 110

Martech

JANUARY 26, 2024

ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. Sectors like software development and IT services, fintech, ads and marketing, hardware manufacturing, construction and health care.

Ideal Customer Profiles 113

Ideal Customer Profiles Profiling Enterprise Management Work Management 113

Convince & Convert

MARCH 7, 2024

As artificial intelligence evolves rapidly, its profound impact on go-to-market (GTM) strategies cannot be overstated. From revolutionizing customer segmentation to optimizing marketing campaigns, AI is reshaping how businesses approach every aspect of their GTM efforts. Key findings highlighted: Room for improvement.

Marketing Analytics Tools 140

Marketing Analytics Tools Marketing AI Lead Ranking Research 140

Trade Press Services

JANUARY 29, 2024

To stand out from the competition, potential buyers are looking for credible and authentic input from real people who have worked with your company. They refer customers to your company, provide feedback and reviews, and engage with or share your content and insights. But simply promoting a brand is not enough.

Work Management 100

Work Management Branding Brand Identity Peer-to-peer 100

Tiecas

MARCH 11, 2024

In my experience with industrial website redesigns , I’ve seen too many manufacturers and industrial companies put a misguided focus on just the look of a website. Your industrial website must confidently convey your expertise, setting you apart from the competitors in meaningful ways. On-time delivery guaranteed.”

Marketing Websites 98

Marketing Websites High Quality Lead Case Studies Paid Search Agency 98

Anyword

APRIL 25, 2024

The Anyword team was proud to participate in a trio of events that brought the industry’s brightest minds together in NYC. Goldenhour Why we loved it : Goldenhour lived up to its pre-event hype, setting itself apart from typical marketing conferences. It started off with a 5k run and concluded with a sunset cocktail hour.

Buzz 52

Buzz CMO Outreach Linkedin 52

SmartBrief - Marketing

MARCH 17, 2024

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

Trends 98

Trends Paid Search Agency Planning Peer-to-peer 98

Sprout Social

DECEMBER 6, 2023

There lies the magic of B2B influencer marketing. Influencer marketing has long been a staple for business-to-consumer (B2C) brands looking to cultivate more authentic connections with their audience. In this guide, we’re diving into the essentials of B2B influencer marketing. What is B2B influencer marketing?

Work Management 119

Work Management B2B Marketing Marketing Management Paid Search Agency 119

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. One scathing review or a whiff of buyer’s remorse on social media can hurt a company’s reputation faster than a retargeted ad. But those days are over. Well, not anymore. It should be the lifeblood of martech.

Work Management 100

Work Management Marketing Management Product Differentiation 100

Salesforce Marketing Cloud

SEPTEMBER 13, 2023

The magic of Dreamforce is back, and it’s been truly wonderful to come together as a community and share the excitement of new marketing innovations to come — especially in AI. We recently found that 71% of marketers believe generative AI will allow them to focus on more strategic work. Let’s take a deeper look.

Work Management 136

Work Management Marketing Management Amazon Paid Search Agency 136

Tiecas

APRIL 23, 2024

To thrive, these companies must consistently attract qualified leads to fuel their sales pipelines. However, this sales-driven environment presents unique challenges for industrial and manufacturing marketers. Low search volumes: Relevant industry keywords may have less search traffic compared to broader consumer markets.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Navigate the Channel

NOVEMBER 6, 2023

In a competitive marketplace where analytics and conversion rates rank high among digital marketing tools, many businesses put the idea of branding on the back burner. Digital branding is vital for long-term success in a competitive market. Utilize social media to promote content and reach a wider audience.

Branding 123

Branding Brand Identity Tips ROAS 123

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 110

Social Media Ideal Customer Profiles Media Customer Satisfaction 110

Martech

MARCH 20, 2024

A successful rebranding can reinvigorate a company’s reputation, value proposition and growth potential. Here are seven critical lessons learned from my 15 years of experience guiding global B2B technology companies through rebranding initiatives, as an internal team member and external consultant.

Enterprise Management 101

Enterprise Management Work Management Marketing Management Branding 101

Scoop.it

FEBRUARY 22, 2024

That’s where strategic content marketing comes in. Consistently creating and distributing quality, relevant content allows you to promote your employer brand to prospective and current employees authentically. This post will explore seven content marketing tips and examples for HR audiences and leaders.

Work Management 78

Work Management Marketing Management Content Marketing Peer-to-peer 78

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Engagio

APRIL 12, 2024

.” – Philip Kotler, American marketing author, consultant, and professor emeritus. Along with new business, customer retention is often seen as a critical metric for measuring the health and growth of a company. Additionally, the lifetime value of a retained customer is incredible. Let’s start with the why.

Marketing Management 62

Marketing Management Allocation Lead Ranking DemandBase 62

The Lead Agency

FEBRUARY 12, 2023

Social media platforms are flooded with new content each day. In all of this noise, how can you cut through the clutter and get the most out of your company’s social media presence? If you think about the social media pages you follow, they probably all have this in common: they post content you’re genuinely interested in.

Social Media 126

Social Media Social Marketing B2B Marketing Media 126

Heinz Marketing

SEPTEMBER 20, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing In the fast-paced world of B2B marketing, effective communication is critical to winning over potential clients and nurturing existing relationships. Suppose marketing needs help communicating the value of a high-value yet difficult-to-message product.

B2B Sales 108

B2B Sales B2B Marketing B2B Case Studies 108

Thinkers360

MARCH 22, 2024

Help us grow the Thinkers360 community by participating and sharing your own content and experience today! We specialize in B2B strategic marketing, B2B analyst relations, and B2B thought leadership marketing putting your brand in front of active B2B buyers and influencers worldwide – Explore membership today ! Join us today !

B2B Thought Leadership 141

B2B Thought Leadership Work Management Thought Leadership B2B 141

Heinz Marketing

JANUARY 23, 2024

By Michelle Voznyuk , Marketing Specialist at Heinz Marketing In the business world today, there’s a noticeable shift from old-school, product-focused strategies to ones that emphasize customer needs at every step. This method is grounded in the continuous analysis of customer behavior and market trends as they happen.

Marketing AI 114

Marketing AI B2B Marketing B2B Marketing & Strategy 114

Heinz Marketing

SEPTEMBER 5, 2023

By Win Salyards , Senior Marketing Consultant at Heinz Marketing Excellent! A well-crafted post-sale customer marketing plan is vital to constructing solid customer relationships, minimizing attrition, and extracting maximum lifetime value from your clientele. Their needs, preferences, and aspirations diverge.

Practices 117

Practices Planning Best Practices Paid Search Agency 117

Martech

MAY 18, 2023

The health of your business is highly dependent on your marketing strategy. In turn, your marketing strategy’s success depends on your content’s quality and substance. Customers overwhelmingly rely on a company’s content for purchasing decisions. Your content marketing is similar.

Sales Management 126

Sales Management Top of Funnel Content Marketing Paid Search Agency 126