seo.co

FEBRUARY 1, 2023

Local SEO vs. Traditional SEO Traditional or national SEO will target broad scope keywords. In addition, city and state names should be in the title tags, meta descriptions and content of your site. Images, videos, descriptions, contact information, links and posts are all important to finishing your listing.

SEO 98

SEO Tips Marketing & Strategy Ideal Customer Profiles 98

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be? What works better: images or videos? For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Stevens & Tate

OCTOBER 12, 2023

The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. For example, you can just post images or short videos on a daily basis with basic captions. As many businesses have realized, visual content engages leads much more effectively than written content.

Cost Per Click 52

Cost Per Click Cost Advertisements Advertising 52

Sprout Social

APRIL 14, 2021

According to Vidyard’s 2021 Video Benchmarks report , the most common types of business-created videos are product demos, followed by how-to’s and explainers. If that tells you anything, it’s that those types of videos are ripe for the platform. Videos with the hashtag #YasClean have garnered over 6.5 lucyedwardsblind.

Trends 145

Trends Effectiveness Marketing & Strategy Viral Marketing 145

B2B Marketing Insights - WE

MARCH 16, 2022

On-page SEO is the process of optimizing your website’s content, titles, meta tags, and other factors that influence your ranking. Most searches resulted in videos and blog posts rather than eCommerce websites selling sugar cookies. Make sure not to keyword stuff your anchor text. Title tags. That’s it!

SEO 98

SEO Practices Best Practices Lead Scoring 98

ClearVoice

JUNE 24, 2022

Native advertising vs. sponsored content. But instead of just a small clickable section, sponsored posts use full-length content—from videos to long-form articles. Native ads vs. display ads. A small “promoted” tag allows users to distinguish native ads from real posts. Native video ads. Social native ads.

Paid Content 52

Paid Content Paid Search Agency Ads Banners 52

Litmus

SEPTEMBER 24, 2022

Seven elements to try: Hover effects: Text. Anchor tags. By allowing subscribers to activate content within an email (vs. Hover effects are most popular when it comes to highlighting text (for example, highlighting a text link in your email copy). Hover effects: Text. HTML – Text Hover Color Change. <!--

Click Rate 102

Click Rate Class Paid Search Agency Newsletter 102

Sprout Social

FEBRUARY 8, 2021

Instagram performance metrics are also valuable to content and design teams in understanding what types of photos, graphics or videos are performing well. Tag Report. With tags, social teams can track a product launch campaign and communicate those insights back to their product teams. Organic vs. Paid).

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

JUNE 24, 2019

You can choose from several objectives for Stories ads including reach, brand awareness, traffic, engagement, app installs, video views, lead generation and conversions. This could either be images or videos along with other creative elements like an ad headline and copy. For video ads: The recommended resolution is 1080 X 1920 pixels.

Rules 105

Rules Impressions Practices Ads 105

Valasys

MARCH 20, 2024

For example, when an electronics company partnered with affiliates focused on gaming, photography, and video production, their conversion rates increased by over 50%. Send updated banner ads, text links, product shots and landing pages. Test creatives sized for smartphones vs tablets. Niche relevance is key.

Tactics 40

Tactics Paid Search Agency Advertising Agencies Banners 40

Metadata

OCTOBER 6, 2021

How to look at the data LinkedIn vs. Facebook for B2B marketing What are the best CTAs? How long should your ad text be? What works better: images or videos? For example, if my average selling price is $1M vs. $100k, I can likely afford to spend more per lead. LinkedIn vs. Facebook for B2B marketing.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Magisto

OCTOBER 23, 2020

An arsenal of design tricks up your video-making sleeve. You don’t have to be a professional designer to make high-quality videos. With Magisto’s exclusive design features and customizable options, your videos will elevate your content and stop your followers mid-scroll. Get creative with your text. Use text animations.

Design 52

Design Tips Template Video Marketing 52

Brightedge

OCTOBER 28, 2022

SEO News at a Glance: Think beyond text for content, it’s important to leverage other media. Importance of Alt Text and Accessibility, verdict: humans first, search second. For businesses, this means that optimizing images, video, hyper-local schema, and improving your brand image is going to be increasingly important.

SEO 52

SEO CAN-SPAM Differentiation Click Rate 52

Marketing Insider Group

NOVEMBER 18, 2020

Use Retainer vs. Project Contracts. Use Retainer vs. Project Contracts. This may include data management platform, data protection, API services, cloud connectors, tag management, and the like. Adding images and video to your content will help promote brand awareness and brand recall. Have a Formal Marketing Plan.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

KoMarketing Associates

FEBRUARY 5, 2019

This information is most commonly influenced by the HTML title of a web page; hence why we recommend concise and unique HTML tagging on all web pages, targeting applicable keywords. Video thumbnails appear in results (mostly from YouTube). Three videos are shown, with the option to scroll through more without leaving the page.

SERP 120

SERP Features Top of Funnel Display 120

Optinmonster

MAY 16, 2023

On-Page SEO vs. Off-Page SEO Off-Page SEO Techniques Bonus Off-Page SEO Techniques What Is Off-Page SEO? While on-page SEO focuses on optimizing elements within your website, such as content and meta tags, off-page SEO involves activities on other websites, such as link building , social media marketing , and content marketing.

SEO 76

SEO Lead Scoring Lead Ranking Link Building 76

DAGMAR Marketing

MARCH 8, 2019

Lately however, one form of content in particular has taken the lead at the most effective way to attract your target audience into your funnel: video. Cisco has predicted that in 2019, video will account for 80% of global internet traffic. Building awareness with video. Take the lead over your competitors.

Video Marketing 85

Video Marketing Top of Funnel Digital Marketing Funnels Advertising Funnels 85

KoMarketing Associates

NOVEMBER 15, 2013

Personally, one of my favorite industry resources is Matt Cutts and his series of Google Webmaster Videos specifically. Matt Cutts comes out with a new video each week, where he answers questions from people around the world on topics ranging from the panda and penguin updates to the future of SEO.

Advertorials 120

Advertorials B2B Marketing Google PageRank 120

EveryoneSocial

JUNE 29, 2022

you work in a creative field vs. a highly regulated industry like financial services ). Your profile photo shouldn’t be the only place your face appears — your followers should occasionally see the real you in photos, Stories, videos, and more. This doesn’t have to be a buttoned-up professional pic in your best suit.

Ideal Customer Profiles 56

Ideal Customer Profiles Social Media Profiling Media 56

Meerkat Marketing

JANUARY 13, 2021

My guess is that “Instagram Reels” becomes a staple as well and takes a decent chunk out of the TikTok market share for videos created to 30-second clips of music. . If you haven’t already, invest in an Instagram analytics platform and compare captions, content type (videos vs. images), hashtags, etc.

Allocation 76

Allocation Demographics Social Media User-Generated Content 76

RebelMouse

OCTOBER 12, 2018

Filter by tags: You can add desired tags and it will show articles with those respective tags only. Snark Line: This is an alternative text that you can display for the post. Primary Tag: The primary tag of the post is displayed. Text: Desired text and a corresponding link can be added using this element.

Design 40

Design Tools Verticals Display 40

Hubspot

JUNE 9, 2020

Long-form content vs. short-form content. For instance, the word "Paramore" was hyperlinked to an internal tag of the same name, showing all previous RS posts that mentioned the band. And international readers are able to read in their native language with the opportunity to translate the text. Image Source.

Lead Scoring 100

Lead Scoring Lead Ranking Content Classified Ads 100

Marketing Insider Group

JUNE 5, 2023

Now, it’s all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. Include alt-text! Not only does alt-text make your visual content more accessible, but it also helps Instagram understand exactly what your content is all about.

Social Media 326

Social Media SEO Media Keywords 326

Sprout Social

OCTOBER 23, 2018

Maybe you decide to create a video ad and a version of the ad with just copy and a picture. Does video perform better than a blog post?). Bushwick vs. East Village in NYC). The featured text in the post is excellent and statistic-rich. ” Adding a bit of shock and wow factor into the text never hurts a campaign.

Social Media 93

Social Media Media Marketing & Strategy Paid Search Agency 93

Moz

SEPTEMBER 27, 2020

Example: you hope to rank with a text-heavy blog post for a “how to” keyword where Google is prioritizing video content. The most common issues could be: unexpected no-index tag, canonical tag, incorrect hreflang tags, page status changes, page removed with Google Search Console’s remove tool, and so on.

SERP 74

SERP Optimization Content Keywords 74

Outbrain

JUNE 22, 2020

Video is trendy, video is on the rise, and it seems like everybody has something (good) to say about video. Video this, video that, video killed the radio star…”- there are an awful lot of stats that show why video is taking such a central place on the marketing stage.

Paid Content 38

Paid Content Traffic Organization Video Marketing 38

Optinmonster

APRIL 4, 2024

You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. You can also easily integrate OptinMonster into Constant Contact. AWeber boasts a helpful Link Preview feature that is particularly useful for bloggers and other content creators.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Webbiquity

JUNE 14, 2016

And though video and other video content forms are growing in importance, text remains the dominant for of content for marketing and sales. Among global business leaders, 85% prefer text-based articles (vs. 5% for video) for helping to make business decisions. Create words clouds from any text source.

Tools 100

Tools Lead Scoring Lead Ranking Best Practices 100

Hubspot

APRIL 10, 2019

Embedded tags of code (a.k.a. It educates search engines on what specific content is on the page, thus creating more relevant, informed searches and making the site a candidate for enhanced results like featured snippets, rich snippets, image and video carousels, knowledge boxes, and more. (We Structured vs. Unstructured Data.

Organization 78

Organization Marketing Websites Optimization SERP 78

flux.la

FEBRUARY 1, 2020

I’m also including Youtube videos from many SEO experts that explain each concept in depth. For example, RankBrain may have noticed that people who searched for “new console developed by Nintendo” are looking for results about video gaming consoles. 5) On-Page VS. Off-Page SEO. Wrap Your Article Titles in H1 Tags.

Paid Content 52

Paid Content SEO Lead Ranking SERP 52

Convince & Convert

MARCH 4, 2016

While most brands were churning out generic blog content to gain visibility, infographics combined vibrant imagery with succinct text to help educate audiences on a wide variety of topics. Comparison infographics place two concepts side by side and explain the differences (think entrepreneurs vs. employees or capitalism vs. communism).

Linkbait 141

Linkbait Planning Peer-to-peer Landing Pages 141

Lake One

APRIL 11, 2019

With the Ghostery plugin, you can dissect a competitor’s marketing stack quickly by seeing what tags are installed. Third, the camera/video is awesome. You can paste it wherever you need it to go (in an email, in a slack conversation, google doc, and even in a text message). I’m a martech nerd. Give this blog a read.

Tools 40

Tools Keywords CAN-SPAM Marketing & Strategy 40

Stevens & Tate

MAY 15, 2019

The reason is simple: humans are visual creatures and process visual information 60,000 times faster than text. For example, you can just post images or short videos on a daily basis with basic captions. Similar Article: Social Media Solutions: Understanding The Importance of Social Media Engagement vs. Following.

Cost Per Click 42

Cost Per Click Cost Advertisements Advertising 42

seo.co

JANUARY 14, 2024

Practical ways to build local SEO for your law firm are: First, optimize critical keywords in tags and titles. Third, employ local SEO in videos and images. This means that Google shows different listings on mobile phones vs. desktops. Your anchor text appears natural and isn’t excessively keyword rich.

SEO 52

SEO Personalization Lead Scoring Lead Ranking 52

EveryoneSocial

OCTOBER 13, 2021

Public Groups Vs. Private Groups. Sharing your content: When you share content with your company, you have the opportunity to share a link, photo/video, or just plain text. Add in your content (Link, image/video, or text) and select the group you moderate. Team vs. Team.

Peer-to-peer 52

Peer-to-peer Paid Search Agency Mobile Marketing Social Media 52

Buzz Marketing for Technology

NOVEMBER 24, 2010

At a recent concert I was attending at Madison Square Garden – the most popular thing to do at the concert was not dancing (good thing in case you have seen me dance) but it was video taping, text messaging, and generally sharing the experience with others who were not in attendance. Share this on del.icio.us. Share it on StumbleUpon.

User-Generated Content 100

User-Generated Content Digg Generation Brand Identity 100

SendX

MARCH 18, 2021

Features: AWeber has three options for editors to build your emails - Drag & Drop Email Builder, Plain Text Messages, HTML Editor. You can either use the classic drag and drop editor with the usual features or simply send text messages or add your own HTML code to any of the blocks like headlines, paragraphs, etc.

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362