Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Sprout Social

JULY 25, 2023

With practical data such as tracking your social efforts against actual revenue-generating clicks, sign-ups and subscriptions, and giving you in-depth audience insights, Google Analytics provides contextualized social metrics to elevate your marketing strategy without overshooting your budget.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Sprout Social

OCTOBER 4, 2023

But these are questions you have to answer; not just for your team and strategy, but for your leadership and teams beyond marketing. Luckily, there is a light at the end of the ask-hard-questions tunnel: Tags in Sprout reports. Sprout’s Tagging feature has changed the reporting game for many brands.

Tagging 123

Tagging Marketing Strategy Marketing & Strategy Planning 123

Marketing Insider Group

AUGUST 28, 2023

According to 49% of marketers, organic search has the best ROI of any marketing channel. Every successful SEO strategy starts with learning how search engines work. It can either help or hurt your site’s search results, ultimately impacting the effectiveness of search marketing efforts.

SEO 205

SEO Lead Scoring Lead Ranking SERP 205

Marketing Insider Group

OCTOBER 17, 2023

Over 50% of marketers say keyword rankings and organic traffic are the top ways to measure SEO strategy success. Take a look at their meta tags, content quality, and site structure. At MIG, we like to set SMART goals: Specific, Measurable, Actionable, Relevant and Time-bound. Keyword rankings. On-page elements.

Analysis 255

Analysis SEO Lead Scoring Lead Ranking 255

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

Navigate the Channel

DECEMBER 15, 2023

One powerful strategy that has emerged as a game-changer is content marketing. In this article, we will explore why content marketing is crucial and how you can effectively incorporate it into your overall business strategy. Focus and Direction : Setting clear objectives provides your content marketing efforts with focus and direction.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Engagio

FEBRUARY 14, 2024

account identifi A continued factor in our success: The stable improvement of our target account identification Demandbase has always taken a different approach to target account identification. Loosening up quality control measures is something Demandbase will never do. To accomplish this, place a JavaScript tag on your webpages.

DemandBase 62

DemandBase Lead Ranking Vendors Comparison 62

Contently

NOVEMBER 10, 2022

The job’s not over until the paperwork is done—or, for content marketers, until results are measured. For most Chief Marketing Officers (CMOs), the holy grail of content measurement is return on investment (ROI). I’ve never met a content marketer with only one goal.

Lead Ranking 130

Lead Ranking Enterprise Management Lead Scoring Work Management 130

Martech

OCTOBER 9, 2022

Events allow you to measure a distinct user interaction. Once you tag something as an Event, you then mark it as a Conversion. Most commonly, you set up the Event in Tag Manager with a GA4 event tag, then wait for that to show up in GA4, then switch the conversions in the admin and mark that event as a conversion.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Conversion 98

Launch Marketing

JUNE 28, 2023

Pay-per-click (PPC) marketing is an advertising model where advertisers pay a fee each time a user clicks one of their ads. LinkedIn Ads is typically the best paid social media channel for B2B while many online marketers go to Google Ads for search engine marketing (SEM) campaigns. What is your monthly budget?

Paid Content 115

Paid Content PPC Optimization B2B Marketing 115

Sana Commerce

FEBRUARY 29, 2024

Dive into our session to discover if your B2B e-commerce solution truly measures up: Is your solution enabling you to seamlessly navigate complex online transactions? Are you leveraging data for smarter sales and marketing decisions? Discover market insights. Are you effectively enhancing your customer’s digital journey?

Demand 52

Demand Marketing Management Cross-Selling Tagging 52

Top Rank Marketing

FEBRUARY 12, 2024

You’ve probably heard about B2B influencer marketing. Even if you have a general idea of how and why B2B influencer marketing works , you still might wonder how it plays out in practice. Not only that, but our original industry research helps shed a broader light on the B2B influencer marketing tactics being used most today.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Sprout Social

JANUARY 24, 2024

Influencer marketing has grown beyond getting a viral moment. It has become a core element of marketing and sales strategies. Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Martech

DECEMBER 18, 2023

For creative and marketing teams, this means leveraging AI tools to help with: Automating repetitive administrative tasks. The goal is to use AI to empower human marketers and creatives, not replace them. Dig deeper: Marketing work management: The forgotten essential 2. Pilot metrics to inform the success of AI implementation.

Marketing AI 112

Marketing AI Digital Asset Management Enterprise Management Work Management 112

Martech

OCTOBER 31, 2023

It also had many flaws and blindspots, which marketers either overlooked or weren’t aware of. Events, not sessions UA measured visits, not interactions. No two companies are exactly alike, so you need to be able to tailor what you measure to your needs. “It Here are three things that make GA4 better than its predecessor.

Marketing Analytics Tools 114

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 114

Oktopost

JANUARY 31, 2024

This blog post will delve into some of the metrics you should measure to demonstrate the business impact of employee advocacy. Measuring Employee Advocacy Impact Let’s start with a bit of a disclaimer. Taking this a step further, you can also measure your post-to-conversion ratio.

ROI 62

ROI Multi-Touch Attribution Lead Ranking Click Rate 62

Sprout Social

JUNE 13, 2023

They currently have 55 users across various teams including product marketing, corporate communications, product communications and community. It really helps bring visibility between the marketing, customer care, communications and brand teams,” she says. Siegel selected these KPIs based on data available in Sprout through reporting.

Social Media 102

Social Media ROI Work Management Marketing Management 102

Martech

MARCH 16, 2023

Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. We must adopt privacy-centric marketing solutions to cater to changing consumer demands.

Work Management 95

Work Management Marketing Management Privacy Marketing Analytics Tools 95

Sprout Social

JUNE 29, 2020

And though some may view social as little more than an awareness play, the reality is social can support higher education institutions at all stages of their marketing funnel. In this article, we’ll break down what the university marketing funnel looks like and how your social strategy supports each stage of the funnel.

Marketing Funnels 132

Marketing Funnels Top of Funnel Marketing & Strategy Marketing Strategy 132

DAGMAR Marketing

MARCH 6, 2023

Google Analytics, also commonly referred to as Universal Analytics, has been a staple for marketers, advertisers, website administrators, and more for over 15 years. We’ve developed a step-by-step guide that integrates Google Tag Manager into your GA4 setup, which reduces the amount of code required and can overall simplify the process.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

Directive Agency

OCTOBER 26, 2023

The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. Doesn’t require any upload of data.

Marketing Analytics Tools 52

Marketing Analytics Tools Paid Search Agency Google Ads 52

ConvertKit

AUGUST 3, 2021

And with the latest Apple announcement , open rates will soon become even less reliable when it comes to measuring the success of your email efforts. It’s important for senders to determine what action they want subscribers to take, and to use that as their key measure of success with their email marketing.

Open Rate 114

Open Rate Deliverability Click Rate Conversion Rate 114

Sprout Social

OCTOBER 4, 2021

Whether you’re measuring brand health, benchmarking against competitors, or assessing market opportunities, social data provides real-time consumer insights that no other data source can provide. Social data stands to have a monumental impact on businesses—but only if marketers start tapping into its potential now.

Advertising Agencies 124

Advertising Agencies Business Ideal Customer Profiles Advertising Benchmark 124

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly

Marketing AI 52

Marketing AI Advertising Benchmark Content Tagging 52

illumin

SEPTEMBER 20, 2023

Data attribution is critical for marketers looking to understand the full impact of their campaigns. With that being said, what is data attribution and how does it help marketers make informed decisions? This means associating sales leads back to any and all marketing activities and touch points that brought them into the fold.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Analytics Tools Multi-Channel 52

Engagio

FEBRUARY 25, 2021

The successful and completed product merger of Engagio and Demandbase has allowed our win rates to skyrocket against our competitors. One big factor in our success: The continued improvement of our target account identification. Loosening up quality control measures is something Demandbase will never do. In Closing.

DemandBase 111

DemandBase Classified Ads Vendors Comparison 111

Martech

APRIL 1, 2024

See more about how marketers are using MarTechBot here. I am the first generative AI chatbot for marketing technology professionals. Answer: As a marketing expert, I believe retargeting is a highly effective technique in paid search and display advertising. I am trained with MarTech content. I am trained with MarTech content.

Paid Content 86

Paid Content Campaigns Allocation Marketing AI 86

Oktopost

MAY 2, 2021

For most B2B marketers in 2021, content is changing. Video content on YouTube has become more essential to successful marketing campaigns than ever before. Ranking higher on YouTube spells more leads for marketers and makes your content production efforts worth it. . Why Use YouTube for B2B Marketing?

Youtube 132

Youtube Budget Programs B2B Marketing SEO 132

SmartBug Media

APRIL 12, 2023

Our panel discussion featured Adriti Gulati , Senior Instructional Designer at HubSpot; Jake Dagan , Senior Channel Partner Manager at Aircall; and Megan Golden , Senior Marketing Strategist at SmartBug Media. Do you want to start measuring their happiness on an ongoing basis? This is used for measuring ease and efficiency.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Sprout Social

JUNE 27, 2023

Track emerging market trends Monitoring trending topics on social media, forums like Reddit and review sites like Google My Business (GMB) gives you insights into what’s top-of-mind for customers. Doing this will help you future-proof your strategies so you are well-prepared to take on market dynamics.

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Launch Marketing

DECEMBER 15, 2021

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Looking to elevate your B2B digital marketing efforts?

Planning 147

Planning B2B Thought Leadership Lead Scoring Lead Ranking 147

Sprout Social

FEBRUARY 8, 2021

Social data is so important, in fact, that 33% of social marketers in a hiring position list reporting ability as the top skill they look for in candidates. This type of report is ideal for providing a high-level overview of your social performance to the broader marketing organization. Key metrics to look for: Impressions.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Exo B2B

MARCH 6, 2024

This post was born out of a long reflection over the weekend on content marketing. In content marketing, do we write for search engines or for readers? Optimize your search engine optimization (SEO): Choose relevant keywords and use them judiciously in your titles, articles and meta tags.

Marketing AI 52

Marketing AI Effectiveness B2B Top of Funnel 52

Valasys

OCTOBER 18, 2023

It enables businesses to track user behavior, measure the effectiveness of marketing campaigns, and make data-driven decisions. From tracking website traffic and engagement to analyzing e-commerce transactions and customer journeys, Google Analytics remains an indispensable tool for marketers, website owners, and data analysts.

Lead Ranking 52

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 52

Blue Flame Thinking

JULY 19, 2023

As a digital marketing agency, we’ve built hundreds of websites. Whether it’s a new website or a redesign meant to refresh an online footprint, there are several elements that drive our process for designing websites that help position our clients for success. Each one has its own unique story, brand, and challenges.

Marketing Websites 88

Marketing Websites Marketing Agencies 1 Sample Guidelines 88

ClearVoice

SEPTEMBER 6, 2023

If your videos are successful, it can greatly benefit your SEO. Step 3: Leveraging YouTube Video Tags Another way to improve your SEO for YouTube is by adding relevant tags that would allow YouTube to get an even better idea of what your video is about. Some experts recommend keeping the number of tags between 31 and 40.

Youtube 59

Youtube SEO Marketing & Strategy Case Studies 59