strategy 
Customer Experience Matrix
APRIL 15, 2014
.* When Scott asked for content suggestions during the early stages of the conference planning, my reaction was that one thing everyone needs is a framework for relating marketing technology investments to larger business strategy. The implication is that every business needs to adapt a strategy of customer intimacy. Bluff called.
Customer Experience Matrix
JUNE 12, 2014
I recently did a study of the strategies of B2B marketing automation vendors. The research identified 28 different strategies which fell into six major groups. The research identified 28 different strategies which fell into six major groups. Most vendors used more than one strategy. Those two shifts are well under way.
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Customer Experience Matrix
DECEMBER 13, 2011
I've seen four distinct strategies: training. This is the traditional strategy for B2C marketing automation and at B2B firms large enough to afford substantial pre-deployment investments. The remaining strategies are designed to help those who cannot. Marketing automation vendors are painfully aware of these issues. ease of use.
Customer Experience Matrix
MARCH 23, 2011
If micro- and non-micro-marketing automation vendors are converging on features and strategy training, will the micro-business focus on process automation also be duplicated at larger companies? This line of thought (plus lack of sleep and coffee – most of this was written on a late night plane ride) leads a final question.
Customer Experience Matrix
JUNE 22, 2011
Adobe's strategy itself is a curious mixture of broad ambition and narrow execution. Based on my fundamental rule that “ suites win ”, I think Oracle’s strategy is more likely to succeed. The announcement also included beta versions of tools for social engagement, online enrollment, and agent workspaces. But only time will tell.
Customer Experience Matrix
DECEMBER 18, 2007
On the product front, they continue their long-time strategy of offering all the software a marketing department would need. But since Unica must penetrate this segment to continue growing, this is less a detour from the company’s primary strategy than a logical extension of it.
Customer Experience Matrix
APRIL 23, 2007
As it happens, the BAI’s online Banking Strategies magazine published a related article last November, called Uncovering the Hidden Cost of Complexity. Last Thursday’s post on ad hoc analytical systems prompted an interesting set of comments about overcoming product-based organization at banks.
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