KoMarketing Associates

APRIL 11, 2017

As simple as it is, the stat on mobile versus desktop consumption was the most surprising to me. That’s drastically different than a lot of stats we hear today, and likely differs from B2C content. What did you find to be the most interesting/surprising statistic in the report? “As

Video Marketing 127

Video Marketing Top of Funnel Personalization Content Marketing 127

KoMarketing Associates

FEBRUARY 12, 2019

Charts and stats and studies are awesome, but even a skeptical buying committee is made up of people. Very human people, who are far more likely to make a purchase decision based on an emotional response, and then try to justify that emotional response with facts and stats.

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

KoMarketing Associates

JUNE 27, 2017

At this point we’ve all seen the stats around YouTube consumption and the billions of hours of video being viewed every day. I showed you the stat earlier on how many people are watching video on Facebook and Shopfiy is capitalizing on it. While it was certainly fun to make, Matt V. It turns out that people are watching video!

Paid Search Agency 120

Paid Search Agency B2B Marketing Video Marketing Companies 120

KoMarketing Associates

NOVEMBER 7, 2019

The stats were higher (than last year) for every goal we asked about. “We presented content marketers with a list of 10 potential goals for content marketing and asked them to select which ones they had achieved by using content marketing successfully in the last 12 months.

B2B Marketing 121

B2B Marketing Marketing & Strategy Marketing Strategy Work Management 121

KoMarketing Associates

OCTOBER 15, 2019

In fact, ads including interesting stats in ad copy are proven to earn a 37% higher CTR than ads without. Another simple and effective tactic to consider when writing ad copy, is writing to the different target audiences.

Linkedin 141

Linkedin Advertisements Advertising B2B Marketing 141

KoMarketing Associates

JULY 30, 2019

When thinking about that 63,000 searches per second stat mentioned earlier in this post, it’s important to also think about where all those eyeballs are going. “How to” videos or blog posts. Third-party articles (content published in an authoritative industry publication). Fend Off the Competition.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

MARCH 5, 2019

30 Thought-Provoking Lead Nurturing Stats You Can’t Ignore by Hubspot. Nurtured leads makes 47% larger purchases than non-nurtured leads by The Annuitas Group. 79% of marketing leadsnever convert into sales. Lack of lead nurturing is the common cause of this poor performance – source: Marketing Sherpa.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

MAY 9, 2017

Note: these stats apply to all the respondents in the survey, but there was no statistically significant difference in responses between B2B and B2C respondents.]”. More than half (57%) are also delivering personalized content via their websites. Only 18% are leveraging personalized content in their mobile apps.

Personalization 151

Personalization Work Management Marketing Management B2B Thought Leadership 151

KoMarketing Associates

JANUARY 4, 2018

When I look at the stat that says 80 percent of those in the sophisticated/mature phase of content marketing (i.e., “The second was that 32 percent of those in the young/first steps phase of maturity disagreed that their organization values creativity and craft in content creation and production.

Content Marketing 120

Content Marketing Planning Lead Scoring Lead Ranking 120

KoMarketing Associates

SEPTEMBER 12, 2017

The stat we found most shocking was that more than 73 percent of marketers are still using dated methods to capture contact info, data, and leads during events. What was the most interesting statistic/finding to you in the report?

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

KoMarketing Associates

JANUARY 30, 2018

Another great resource is Facebook Business News , which is frequently refreshed with new insights, stats, and events. . They’re well-respected in the field and are frequent contributors at influential marketing publications, as well as conference speakers. LinkedIn Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

DECEMBER 19, 2013

50 Awesome Content Marketing Stats – Amanda Nelson, ExactTarget. Who doesn’t love stats? This post collects 50 great stats from around the web that make a case for content marketing and shows growth trends within the industry.

Paid Content 120

Paid Content Online Marketing Paid Search Agency Advertising Agencies 120

KoMarketing Associates

APRIL 7, 2021

Is packed with shareable stats and quick-hitting insights (40%). When asked what made content memorable enough to warrant a sales call, respondents noted they want content that: Tells a strong story that resonates with buying committees (55%). Uses data and research to support claims (52%). Is research-based (40%).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JUNE 23, 2015

Take a look at your social media and website traffic stats to get a better view of when you should be sharing more content online. There have been several studies done to determine when is the best time to share posts, but the most accurate findings are certainly when your audience is online, which will be different for each B2B organization.

Social Media 120

Social Media Media Content Curation 120

KoMarketing Associates

JANUARY 16, 2014

Other ways to keep readers intrigued is to use bold text for interesting stats or content and numbered lists or bullets for a series of thoughts. Integrate sharing within the body: As we mentioned above, it’s important to make key stats or quotes “pop” by using bold text or lists.

Promotion 120

Promotion Practices B2B Best Practices 120

KoMarketing Associates

FEBRUARY 23, 2017

If you notice, for example, that list-style posts dominate SERPs for a target keyword, you might consider putting together a similar list with updated stats, additional, relevant insights, etc. Establish How You Will Achieve Your Content Marketing Goals. This is obvious. After all, what is a content marketing strategy without goals?

Marketing Strategy 152

Marketing Strategy Marketing & Strategy Content Marketing Top of Funnel 152

KoMarketing Associates

JUNE 1, 2017

While it could appear that they believe new money isn’t coming in, it’s important to remember the stats here are weighted against one another. Relatively speaking, the budgets have continued to shift from linear TV spend, but we see these as just the breakdown of a more fundamental trend in general advertising growth.

Advertising Agencies 120

Advertising Agencies Video Marketing Paid Search Agency Top of Funnel 120

KoMarketing Associates

JUNE 25, 2019

Other stats from livestream further prove that online views in all industries and demographics enjoy live streaming videos: 45% of live video audiences would pay for live, exclusive, on-demand video. We found the following: Average post reach more than doubled for live videos. Post engagement for live videos was 178% higher than average.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

FEBRUARY 16, 2017

For example, if you’re a tractor manufacturer, you may want to promote a piece of content like “25 Interesting Stats about Agriculture.”. If you simply want to grow your website traffic, it’s probably best to consider a topic that will resonate with a broader audience.

Promotion 120

Promotion CPC Cost Per Click Top of Funnel 120

KoMarketing Associates

MAY 19, 2015

The YouTube stat in my mind presents a really interesting opportunity for businesses to create short videos offering answers to questions the customer might encounter using your products or services. Users are looking for answers to their questions and businesses must give it to them.

Youtube 120

Youtube Mobile Marketing Marketing & Strategy Correlation 120

KoMarketing Associates

OCTOBER 16, 2014

I’ve included three themes I found the most interesting along with several stats that were mentioned throughout the show I believe are worth noting. It also makes it much easier to compile the blog post you’re reading. So what were the key takeaways? Brand is Everything.

Statistics 120

Statistics Mobile Advertising Landing Pages Interactive Marketing 120

KoMarketing Associates

JULY 10, 2018

If that’s the case, then why do we see stats like this: or this: Let’s be real. As I read the article, it got me thinking about where we are with content marketing. After all, for years we’ve been told things like content is king, content is queen, or content is everything.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

AUGUST 23, 2016

The company took 70 years worth of historic NBA stats and crunched the data into the SAP HANA database to explain how live data is provided to fans. Some might think that making enterprise application software seem fun would be challenging, but I think SAP is doing it right with their LinkedIn page.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

DECEMBER 9, 2014

The above stats, in combination with the more than 150,000,000 blogs currently in existence confirm one thing: In the content marketing world, competition is pretty darn steep. Consider the following: 93% of B2B marketers use content marketing ( Content Marketing Institute ).

Marketing Budget Creation 120

Marketing Budget Creation Curation Budget Programs Content 120

KoMarketing Associates

DECEMBER 15, 2015

In fact, there are hundreds of stats out there around the idea of trust and brand loyalty. To me, this is a good thing as it forces us to think proactively, focus more on the customer, and worry less about black and white animal algorithm updates. Brands Do It Better. It’s no secret that people look to buy from brands they trust.

Top of Funnel 120

Top of Funnel SEO Marketing & Strategy Opinions 120

KoMarketing Associates

NOVEMBER 10, 2021

These stats highlight opportunities B2B brands should pay attention to. Here are a few stats to help you decide which platforms to focus on. These stats outline what metrics B2B businesses are tracking and where they find success. These stats will help guide you in the right direction. Platform Types. What to Measure.

Social Media 276

Social Media Budget Programs Cost Per Thousand Statistics 276

KoMarketing Associates

OCTOBER 20, 2013

On Stats, Marketing Benchmarks, and Measurement for B2B Marketing. Bonus content writing tip: "Write [like you're] drunk. Edit sober." " @edeckers , quoting Hemingway #mpb2b. — Tamsen Webster (@tamadear) October 10, 2013. Study: 93% of B2B companies use content marketing. Only 42% are effective.

B2B Marketing 120

B2B Marketing B2B Wikipedia Search Engine Marketing 120

KoMarketing Associates

MARCH 24, 2015

What these stats tell me is that Millennials are rapidly assuming leadership roles within organizations, in turn making them more influential players in the decision-making process than ever before. By 2018, Millennials will have the most spending power of any generation. executives will be eligible to retire in the next 5 years.

Work Management 120

Work Management Marketing Management B2B Marketing B2B 120

KoMarketing Associates

APRIL 15, 2014

Speaking of memorable, I can’t seem to get the image of “Chucky” in the 8 Scary Stats for Content Marketers post out of my mind. It’s refreshing to see content presented in a way that inspires a sense of nostalgia and leaves a lasting impression on the reader, thanks to the quality of the content they put out. Thanks, Contently!

Content Marketing 120

Content Marketing Content Search Engine Marketing Marketing & Strategy 120

KoMarketing Associates

SEPTEMBER 10, 2019

Here are a few stats from a 2019 RedStage report : 80% of B2B buyers use mobile phones at work. You’ve heard this a hundred times before, but it’s worth repeating yet again: There is now more traffic from mobile devices than from desktops. That fact applies to B2B marketing, and it applies to B2B ecommerce marketing. Want proof?

eCommerce 121

eCommerce Advertising Benchmark B2B Marketing Practices 121

KoMarketing Associates

JUNE 28, 2018

Here’s one stat to prove how worthwhile audience research can be: “ Successful marketers are 242% more likely to report conducting audience research at least once per quarter (when compared with those who don’t). Really good audience research delivers the kinds of insights that let you make jumps your audience might not even think of.

Webinar Metrics 130

Webinar Metrics Enterprise Management B2B Marketing Budget 130

KoMarketing Associates

DECEMBER 1, 2015

With these stats and our own supporting experiences in mind, we made it a point in 2015 to integrate more video assets into our content efforts. More about this challenge: It’s been reported that more than 70 percent of B2B buyers watch video product demonstrations before making a purchase.

B2B Thought Leadership 120

B2B Thought Leadership Content Marketing Planning Thought Leadership 120

KoMarketing Associates

AUGUST 18, 2015

Based on stats , Illinois Avenue is the most important piece to own on the board (sorry, Boardwalk fans). If yes, there may be some reasoning behind it. While playing experience might be enough to tell you which properties are landed on the most, there is actually statistical evidence behind it as well. Lesson for Content Marketers.

Content Marketing 120

Content Marketing Long Tail Marketing Content Marketing & Strategy 120

KoMarketing Associates

AUGUST 19, 2013

The stats also show that the growth rate of Google Plus shares was approximately 18.5% SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%).

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

KoMarketing Associates

FEBRUARY 19, 2015

In fact, there are some scary stats out there to back up the assertion that quality customer service is key. Consider Your Audience’s Reading Experience. For several of my clients, I frequently write about the importance of providing a good customer experience. I think this can (and should) be applied to the reader’s experience as well.

Ideal Customer Profiles 120

Ideal Customer Profiles Buyer Personas B2B Marketing Planning 120

KoMarketing Associates

DECEMBER 21, 2017

50 B2B Marketing Stats That Could Shake Up Your Marketing Strategy. For content marketers, it provides a framework on what to look at to determine what may have gone wrong and how to use that information to create a more impactful piece of content. I love numbers because they often can help you tell a more compelling story.

Paid Search Agency 204

Paid Search Agency Paid Social Agency Lead Scoring Lead Ranking 204

KoMarketing Associates

MARCH 7, 2013

B2B Online Marketing (@B2BOnlineMktg) : “The latest B2B online marketing facts, stats and strategies from [link]. Follow B2B Online Marketing at https://twitter.com/B2BOnlineMktg.

Social Media 120

Social Media Ideal Customer Profiles Twitter Profiling 120