solutions for-marketers 
Martech
MARCH 16, 2023
Data protection and privacy are at the forefront of marketing conversations today as consumers demand greater control over their data. This article covers three privacy-centric solutions for marketers looking to comply with privacy regulations. states roll out new privacy legislation.
Scoop.it
FEBRUARY 22, 2024
That’s where strategic content marketing comes in. This post will explore seven content marketing tips and examples for HR audiences and leaders. Let’s dive in and see how content marketing can help your HR department achieve key business goals. Damian Grabarczyk, the co-founder and growth marketer of PetLab Co.
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Martech
DECEMBER 1, 2021
Believe it or not, but sometimes marketing technology management requires a practitioner to serve another department. One main reason is when other teams piggyback off one of marketing’s services. However, what happens if a department uses a service that marketing owns but plans to churn? What is and isn’t marketing tech
Contently
JUNE 25, 2020
In 2017, I shared a stage at Collision Conference with Alicia Hatch, the CMO of Deloitte Digital, when she captured the biggest problem plaguing most marketing teams. Everyone says they want to create data-driven content based on their audience’s interests, but many marketers have no idea what data matters or how to use it.
Advertiser: ZoomInfo
Any return to normalcy may seem far-off, but sales and marketing are on the front lines of restarting the economy. However, there’s no team better suited to lead that charge than the marketing department. Strategically aligning your systems and teams.
Valasys
MARCH 21, 2024
With the availability of accelerated solutions through data center transformation , it becomes easy for businesses to respond to market demands, technological changes, and customer expectations. This transformation streamlines processes, reduces time-to-market, and positions businesses as industry leaders.
Anyword
OCTOBER 24, 2023
Anyword Business is for marketing teams who want to do more than just crank out copy. As AI becomes ubiquitous, the marketing teams that stand out will be the ones who leverage this technology to analyze past performance, improve existing content, and generate more targeted, on-brand, high-performing campaigns over time.
Advertiser: ZoomInfo
64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. The digital age has brought about increased investment in data quality solutions. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information.
Speaker: Jonathan Meyer, Kyle Mitzner & Jacobi Zakrzewski
In today's B2B marketplace, revenue is generated through sales, marketing, and relationships. Join Hawksearch’s Jonathan Meyer as he moderates a roundtable discussion with Bridgeline’s Kyle Mitzner and Luminos Labs’ Jacobi Zakrzewski, where they highlight the challenges and solutions surrounding B2B distribution.
Speaker: John Barrows, CEO, JBarrows Sales Training
As companies and reps continue to look for technical solutions to create efficiencies throughout the sales process the human element of sales is being lost. If we as sales professionals are not adding any context to the content then we bring no additional value to what marketing and technology are already doing.
Advertiser: ZoomInfo
Fact: Only 8% of sales and marketing professionals say their data is between 91% - 100% accurate. In 2019, DiscoverOrg commissioned Forrester Consulting to evaluate sales and marketing intelligence practices in the B2B space. More organizations are investing in B2B sales and marketing intelligence solutions.
Speaker: Kate Jacobsen, Marketing Programs Manager, BrightTALK
Marketers are generating more and more content to educate and nurture prospects through the sales pipeline. The solution isn't creating more content—it’s getting the most out of what you have on hand. Join us as we break down underutilized tactics marketers can use to improve engagement at all stages of the funnel.
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A properly functioning site search solution is one of the most critical yet underutilized tools available to eCommerce merchandisers. Working to match site visitors with the relevant content they need improves and personalizes the user experience. It helps the website owner gain insight to understand their audience better.
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Trying to communicate the value of their solution in a way that meets buyers’ wants, needs, and expectations, all while meeting their own goals and those of their organization, can sometimes seem nearly impossible. Buyers struggle with being overwhelmed, indecision, and trusting the information that’s presented to them.
Speaker: Steve Molis, Salesforce MVP
Salesforce is one of the most powerful tools out there for sales and marketing professionals, but it can get unwieldy at times, and trying to figure out how to make someone else’s solution fit your own can be daunting. The majority of Salesforce formulas that you’ll find online are overcomplicated, hyper-niche, or just plain unhelpful.
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