Martech

MARCH 21, 2024

And as the conversation around PAIR, Google’s new identity solution that allows publishers and advertisers to match first-party data to deliver personalized ads, gathers more and more momentum each day, there’s one thing we can be sure about — when it comes to the deprecation of cookies, this time, it’s for real.

Advertising Agencies 108

Advertising Agencies Advertisements Advertising Work Management 108

Vision Edge Marketing

JANUARY 30, 2024

Data-Driven Decision-Making and Faster Adaptability : Customer-centricity is inherently data-driven. By collecting and analyzing customer data, businesses can make informed decisions about their growth strategies. Additionally, data-derived insights facilitate the ability to adapt quickly to changing circumstances.

Work Management 230

Work Management Marketing Management Marketing & Strategy Planning 230

Martech

SEPTEMBER 13, 2023

Leading analytics and data management provider SAS will integrate generative AI capabilities with its Customer Intelligence 360 marketing solution. Marketers will be able to use these capabilities to create marketing plans and build audience segments as well as generate personalized text content. Specific capabilities.

Marketing AI 128

Marketing AI Enterprise Management Marketing Management Generation 128

Convince & Convert

FEBRUARY 9, 2024

We’re talking about a shift from intuition-based decisions to data-driven strategies. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions. Lead Data Enrichment “We need more leads.” “We We’re not there yet. We may never be.

Deliverability 129

Deliverability Ad Frequency DemandBase Paid Search Agency 129

Martech

APRIL 18, 2024

Historical data. I predict many of these won’t be around long, but there is one thing most have in common: the underlying LLM that powers their capabilities. While they are immensely helpful, their lifespan is likely limited as their capabilities will eventually be integrated (or acquired) into tools we already use.

Marketing AI 128

Marketing AI Paid Search Agency Generation Enterprise Management 128

Salesforce Marketing Cloud

DECEMBER 7, 2023

Get more value out of your Salesforce investment Learn how Salesforce Professional Services can help your business accelerate time to value with Data + AI + CRM + Trust. For instance, not informing stakeholders about the data AI analyzes. It’s also important to maintain customer trust while delivering AI capabilities.

Transparency 119

Transparency Trust Marketing Paid Search Agency Analysis 119

xiQ

DECEMBER 7, 2023

With xiQ’s generative AI capabilities, B2B selling is reaching new heights. This enables them to personalize their strategies, identify key stakeholders, and map solutions that foster future growth opportunities for their clients. With xiQ’s generative AI capabilities, B2B selling is reaching new heights.

B2B Sales 126

B2B Sales Generation Psychographics B2B 126

Martech

JANUARY 30, 2024

The data comes from a new report by Integrate’s media arm, Pipeline360. Two key capabilities. The Performance Center offers two capabilities that use AI to help B2B marketers derive accelerated insights. It does this by running an algorithm across millions of data points that represent media partner campaign performance.

Advertising Agencies 99

Advertising Agencies Eye-Tracking Fulfillment Marketing Management 99

Martech

AUGUST 31, 2023

Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. The main capabilities. The new solution is currently in private preview for BigQuery users.

Enterprise Management 106

Enterprise Management Work Management Marketing Management Google 106

Martech

FEBRUARY 28, 2024

TransUnion has announced a partnership between its TruAudience identity-based marketing solution and Samooha, by Snowflake, a native data clean room on Snowflake’s data cloud. Dig deeper: Why we care about data clean rooms Samooha, by Snowflake. TransUnion’s TruAudience. Why we care. Get MarTech!

Paid Search Agency 102

Paid Search Agency Advertisements Advertising Trends 102

Martech

APRIL 23, 2024

Have you sensed that your martech solution or vendor is losing interest? Have you outgrown your current solution? However, your vendor could begin tailoring their solutions to a smaller market. It’s also possible that your business might need to move to more robust, enterprise-sized solutions that can provide more in one place.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Vendors 84

Sprout Social

APRIL 17, 2024

We’ll also compare some of the leading platforms in the market so you’re equipped to select the best solution for optimizing your customer connections. Advanced natural language processing (NLP) capabilities NLP capabilities like text analysis help the chatbot process and interpret human language and understand a comment contextually.

Paid Search Agency 103

Paid Search Agency Marketing AI Work Management Marketing Management 103

Sprout Social

FEBRUARY 29, 2024

Machine learning (ML) Machine learning algorithms analyze data, identify patterns and make predictions based on their results. They power AI tools that enable businesses to gain valuable insights from disparate data to help decision-making. This capability enhances customer engagement by delivering personalized experiences at scale.

Marketing AI 120

Marketing AI Lead Ranking Work Management Lead Scoring 120

Martech

DECEMBER 28, 2023

In my previous three pieces for MarTech, I focused on the overall trends , data quality and content/campaign governance. Dig deeper: 3 ways email marketers should actually use AI This piece focuses on the integration capabilities in customer relationship management (CRM) and marketing automation platforms (MAPs).

Work Management 96

Work Management Marketing Automation Services Marketing Management Marketing AI 96

Martech

MARCH 14, 2024

In addition to new solutions for ERP, supply chain management and HR, it announced specific enhancements to its customer experience capabilities. ” Three new genAI capabilities Oracle had news today for its customers’ marketing, sales and service teams. “Now we’re focusing on the content piece of that.

Enterprise Management 89

Enterprise Management Marketing AI Work Management Marketing Management 89

Martech

JANUARY 25, 2024

The first two modules are CXAI Data and CXAI Content. CXAI Data has two component parts. GenAI Audiences allows marketers to create audiences, track performance and uncover insights using natural language prompts rather than SQL or data skills. Looking to take control of your data? Click here to download! Why we care.

Marketing AI 98

Marketing AI Copywriting Vendors User-Generated Content 98

Martech

MARCH 21, 2024

In this first article of our four-part series, we’ll outline the fundamental steps for incorporating AI into MOps, paving the way for the subsequent articles to delve deeper into planning AI integration with people, process, data and platforms. Incorporate contingencies for data security, privacy and compliance considerations.

Marketing AI 103

Marketing AI Contingency Planning Work Management Digital Transformation 103

Martech

SEPTEMBER 19, 2023

AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. Using Universal Data Activation, marketers can stream any element of data from any source — CDP, website, mobile app or homegrown solution.

Activities 117

Activities Advertising Channels Personalization Marketing AI 117

Martech

NOVEMBER 2, 2023

Here are this week’s AI-powered martech releases, upgrades and features: Seismic added generative AI-powered capabilities to the Seismic Enablement Cloud platform. Seismic Knowledge’s Generative Search Capabilities give reps summary answers using info from across trusted sources while respecting permissions and access control constraints.

Digital Asset Management 106

Digital Asset Management Enterprise Management Multi-Channel Paid Search Agency 106

Martech

AUGUST 28, 2023

Unfortunately, it’s a recipe for bifurcated data and reporting, duplication of effort and — dare I say — an ineffective solution. For martech to be successful, you need cross-functional alignment and support for the solution. To implement, manage and maintain new martech solutions, I recommend the following.

Work Management 91

Work Management Peer-to-peer Marketing Management Tips 91

Martech

FEBRUARY 2, 2024

With so much content to review, we used ChatGPT’s formidable data analysis capabilities to help us better understand the themes, message, and usage. 2: Data and technology. Prompts: “How do I leverage data analytics to improve my marketing efforts?” And how much data that is?” ” Theme No.

Marketing AI 99

Marketing AI Marketing Management Marketing Automation Services Planning 99

Martech

APRIL 23, 2024

Dig deeper: Driving growth through data: Optimizing the retention stage Shipping around the world Launched in 2019, True Classic grew to $100 million in revenue after only two years. The parcelLab tool nearly doubled the click-through rate of a previous solution True Classic used. For instance, a customer might prefer emails to texts.

Enterprise Management 90

Enterprise Management Purchase Work Management Marketing Management 90

ScanmarQED

APRIL 18, 2024

This internationally recognized certification is a testament to our unwavering commitment to safeguarding sensitive data for our clients. At ScanmarQED, we empower brands and agencies with innovative marketing analytics solutions, driven by creativity and integrity. At ScanmarQED, trust and security of all data are paramount.

Privacy Policies 52

Privacy Policies Marketing Management Guidelines Privacy 52

Martech

APRIL 12, 2024

The current business environment — increasingly omnichannel but with a heavy reliance on digital — requires successful marketers to capture, analyze and leverage data to deliver timely personalized interactions across every customer touchpoint. Dig deeper: Does your company need a CDP?

Enterprise Management 95

Enterprise Management Work Management Marketing Management Marketing AI 95

Engagio

OCTOBER 11, 2023

Data has long been the fuel that powers our most groundbreaking technologies and strategies. Nowhere is this more noticeable than in today’s Generative AI craze and the massive appetite that large language models, or LLMs, have for training data. There are two categories of capabilities to evaluate.

Marketing AI 77

Marketing AI Marketing Management B2B Sales Marketing Analytics Tools 77

Valasys

APRIL 24, 2024

As the volume of digital data continues to expand, enterprise search becomes a pivotal component of business infrastructure. In an era where data is often described as the new oil, enterprise search is the drill and pump extracting valuable insights.

Business 40

Business Barriers Customer Satisfaction Paid Search Agency 40

Contently

JANUARY 31, 2023

As a result, they have been embedding AI and ML capabilities into marketing technology platforms to enhance features and functionality. B2B companies can also access customer sentiment data for their target market. Marketers today have options in the MarTech solutions they use to identify leads and understand sentiment.

Marketing AI 132

Marketing AI Paid Search Agency Content Marketing Planning 132

Martech

SEPTEMBER 22, 2023

For much of this year, most of the discussion focused on generative AI capabilities as stand-alone applications, available directly through web-based chatbot experiences or through AI-driven third-party applications. Tone/style guides built into prior templates and editor capabilities. That’s changing rapidly. Register free.

Digital Asset Management 112

Digital Asset Management Marketing AI Marketing Automation Services Enterprise Management 112

Salesforce Marketing Cloud

SEPTEMBER 29, 2023

But you’re faced with the harsh reality of connecting and harmonizing your data while adhering to security and data governance standards? This is a problem when AI depends on accurate, unified data to deliver critical insights and predictions. All of this with security and powerful generative AI capabilities built right in.

Enterprise Management 126

Enterprise Management Work Management Marketing Management Digital Transformation 126

SmartBrief - Marketing

JANUARY 22, 2024

AI is a transformative capability that has proliferated across the marketing technology stack, though most B2B marketers aren’t using it to its fullest potential. As B2B marketers gain a better understanding of AI’s capabilities, trust in these valuable solutions can grow.

Marketing AI 83

Marketing AI B2B Marketing Trends Planning 83

Binary Demand

FEBRUARY 26, 2024

Data’s secrets unravel, crafting precise marketing strategies that create trends and seize opportunities with impeccable timing. They dive into a sea of data sources – websites, social media, and emails – sculpting nuanced prospect profiles for laser-focused engagement. Let’s examine AI’s capabilities in more detail.

Demand Generation Agencies 98

Demand Generation Agencies Marketing AI Demand Generation Demand 98

Salesforce Marketing Cloud

DECEMBER 6, 2023

5 things a next-gen financial services CRM must have Bank on this: You’ll need a data-first dashboard, automation, and AI to thrive these days. Pre-built CRM solutions tailored for financial services 70% of executives cannot consistently offer personalized interactions. Get the report 2.

Work Management 102

Work Management Marketing Management CRM Service 102

Salesforce Marketing Cloud

SEPTEMBER 19, 2023

Much like how cloud computing reshaped the business landscape, the potential of AI + Data + CRM will change the playing field of business as we know it. That’s why Salesforce is collaborating with our powerful ecosystem of partners to bring you AI solutions that have clear business applications.

Advertising Agencies 105

Advertising Agencies Ethics Privacy Trust Marketing 105

Martech

AUGUST 31, 2023

It also includes advanced data analysis capabilities and can be customized to meet specific organizational needs. The new solution extends SOCi Social and uses AI to create consistent, customized engagements that resonate with local audiences and protect brand reputation. In your inbox.

Enterprise Management 106

Enterprise Management Advertising Agencies API Multi-Channel 106

Martech

OCTOBER 17, 2023

B2B marketing platform Integrate has announced the release of a new solution designed to ensure that lead data remains compliant with privacy regulations. Data Guardian uses AI-enhanced trust scoring and auditing to protect privacy as well as to increase visibility into media partner performance. Get MarTech! In your inbox.

Privacy 112

Privacy Intent Signal Lead Scoring Lead Ranking 112

Martech

JANUARY 9, 2023

What factors are driving marketing automation platform use, and what capabilities do MAPs provide for B2B marketers? These platforms integrate tightly with CRMs and CDPs, continuously collecting more data about leads to fuel insights and further personalization, often with the assistance of artificial intelligence and machine learning.

Marketing Automation Services 117

Marketing Automation Services Marketing Management Marketing AI Marketing Automation 117

Salesforce Marketing Cloud

APRIL 9, 2024

Way back in 1914, engineer and data visualization pioneer Willard Brinton observed that while companies went to considerable effort to analyze and catalog their information, most failed to draw useful conclusions from it. All your data is, at long last, unified, harmonized, and accessible to every business app and user.

Marketing AI 110

Marketing AI Enterprise Management Work Management Lead Ranking 110