Social media marketing is a broad term that covers many underlying forms of marketing and measuring it requires a cross-channel, integrated and customer-centric process. However, one can also look at social media measurement from a vertical perspective, while not forgetting the main overall goals and integrations. Social media marketing metrics explained. Social media marketing Web analytics David Berkowitz Jim Sterne key performance indicators social media marketing social media metrics web analytics MORE >>

Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. But integrated properly, social media can help amplify PR efforts, and effective PR can help generate social media coverage. For SEO and traffic purposes, the press release and social media release link back to the company’s website/blog. The social media release is used for blogger outreach. MORE >>

One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . couple of months ago they published this amazing INFOGRAPHIC: Quickstart Guide to Social Media Success. And Asuthosh Nair & Jaspreet Sidhu from GetIt  Comms recently published this great whitepaper on Social Media for B2B Marketing. Why Does Social Media Matter. Social Media. Social media is cost effective. MORE >>

of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media. Social Is Not About Selling If you are using social media to sell, you are not connecting with your audience. Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. MORE >>

For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! But getting people to buy in and commit to social media takes MUCH more than having a shiny object. It might be easy to get in the door, but you must show relevance to business KPIs (key performance indicators) to get commitment for social media. So use a social media monitoring tool. MORE >>