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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 14, 2010
    [Social] Social Interaction Designers are gunning for your website
    She’s also among the finest thinkers and writers on the social media scene. confluence of changes in social media has created new ways websites can be used to encourage and leverage social interactions to accomplish business goals. Social interaction design is a sub-discipline of interaction design. Tweet This!
  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Social] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Revenue Performance Management Social media
  • SAZBEAN  |  WEDNESDAY, DECEMBER 15, 2010
    [Social] Using Social Media to Increase Brand Loyalty
    Social media can also be used to increase brand loyalty if we first identify what makes someone loyal to a brand. Increasing repurchasing behavior using social media is not the same as increasing brand loyalty. Social media can help increase brand loyalty when you get customers excited about your brand and what it stands for.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 8, 2010
    [Social] Social media success story: Marketing a medical practice
    Lisa is the marketing manager of her husband’s medical practice (and a graduate of my social media marketing class) and she’s developed one of the most interesting and successful social media marketing programs I have seen – under some tough circumstances. Unless you possess the business savvy of Lisa Reath. Blogging.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 28, 2013
    [Social] What Business Goals Can Social Media Serve?
    'The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 5, 2013
    [Social] Do you have to cheat to be successful on the social web?
    They cheat, bump themselves on to The New York Times list for a day, and then claim that badge of social proof for their career forever. An addiction to social proof. I’ve written extensively about this idea of “ social proof.” In a social media world that barks “Authenticity! He was a cheat.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 7, 2013
    [Social] Social Selling: A Day In The Life of A Social Sales Person
    'Social selling is a hot buzzword being thrown around today. What is social selling and how do tomorrow’s top sales people use social selling to become top performers? Social selling is not just about starting the sales process with social tools like Linkedin, Facebook or Twitter. What is Social Selling?
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Social] Redefining Success as Social
    How important is it to one’s career to be involved in social networks and to keep a high profile?  There is a lot of experimentation going on with social technologies in organizations.  Performance management has also gone social.  Being social, networked and  out there is  important just on its own! 
  • SAZBEAN  |  MONDAY, OCTOBER 7, 2013
    [Social] 10 Awesome Tips to Skyrocket Your Social Media ROI
    '“Create it and they will come” may work in some businesses, but unless you do the legwork, you can rarely count on it when it comes to social media marketing. This is why it’s important to develop a strategic social media marketing plan and consistently follow the guidelines to build your audience and find brand ambassadors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 8, 2014
    [Social] A 6-step plan to determine your social media strategy
    '6 Questions to Lead You to a Social Media Strategy from Mark Schaefer. Some time ago, I wrote one of the blog posts I am most proud of, describing a six-step process that will lead you to a social media strategy. Related Stories Social Media Explained. The problem is, after about four weeks (or less!), Really.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 9, 2011
    [Social] Social Media – the Next Frontier!
    It’s good to be able to see those conversations and have some indication whether they are positive, negative or neutral so you have your finger on the “pulse” of what is being said socially about your brand. If you think about it there is at least 2 solid years of user generated content out in the social sphere.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 12, 2011
    [Social] Enterprise Crowdsourcing blasts off as social media growth industry
    As buzzwords go, “crowdsourcing” may not be as big as ”social-media” or “mobile apps” but new research show it is one of the most rapidly-expanding trends in our field. He will present more of his findings at Social Slam 2012. B2B and social media crowdsourcing david bratvold
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 22, 2012
    [Social] The Net Generation and the future of social media marketing
    So here are the trends he identified with a few of my thoughts on the impact this might have on social media marketing. Owning the newest device contributes to social status. futurist marketing strategy digital generation don tapscott future of social media impact of digital generationCustomization. They want options. Scrutiny.
  • BIZNOLOGY  |  TUESDAY, JUNE 12, 2012
    [Social] You need to prune in order to grow your social followers
    Social Media Marketing Twitter Management Google justunfollow lady gaga manageflitter PayPal Social network twitter untweepsPhoto credit: Wikipedia. Clients, colleagues, and my friends all want to increase their follower count. Not everyone wants lots and lots, some want the right followers. I really like it for its versatility.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Social] Are Social Employees The Future of Marketing?
    As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? While many other books have written on either social business or social branding, few combined these topics to explore the real-world success stories of major brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 12, 2012
    [Social] Why social media strategy should NOT start with a drive for Facebook fans
    Why does every social media strategy seemingly start with a company cajoling people to come “like” their Facebook page? I’ve been honored to be selected to help judge a global company’s internal social media competition. And it would get kind of boring if my friend never came to my house. Tweet.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 13, 2011
    [Social] 10 Social Media Promises: Can Your Company Keep Them?
    Put down that smartphone, stand up, raise your right hand and repeat after me: 1) I promise to listen to -- and talk with -- my customers online , because reciprocity is the foundation for successful engagement when using the online social channel. No one likes or respects social spam! social media promise social media policy
  • BIZNOLOGY  |  MONDAY, MARCH 11, 2013
    [Social] The intranet social garden and quantum mechanics
    In my last Biznology post, “Social business, the forest and the garden: Your intranet is not the Internet” , I wrote about why patterns that are so successful over the Internet often fail inside corporate firewalls. Social Media MarketingPhoto credit: Serolynne. Well, not exactly, or at least not always.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 19, 2010
    [Social] Social Customer Support delivers Strong ROI
    In a recent poll by the TSIA o f firms using social media – 68% of companies don’t know or can’t measure the ROI of social media. Which is a real shame and if that’s the case for you I would argue that you are focusing your social media efforts in the wrong place! So why wouldn’t you center you social media efforts in this area?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 1, 2011
    [Social] 4 Ways to Use Social Media to Beat the Big Boys
    Seems this brutal maxim applies to social media too; big brands crush smaller upstarts in a blizzard of social gimmicks and PR. Even social media’s egalitarian roots can’t vaccinate it against the big brand onslaught.  How Social Tools Level the Competitive Playing Field. Little Inspiration for the Social Trenches.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, MAY 11, 2013
    [Social] Are Your Marketing Campaigns Socially Active? [CHART]
    Fueling the highest increase in adoption of apps from the Eloqua AppCloud, marketers are engaging their buyers and extending their reach through social networks by adding apps to their landing pages.  Are Your Marketing Campaigns Socially Active? This is a dramatic shift from what we’ve seen in the data before. 
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 9, 2013
    [Social] How Do You Find The Time For Social Media?
    'How do you find the time for social media? The answer is simple: I make the time for social media because I think it’s important. realize there are a lot of  reasons why people don’t spend the time on social media even though they know they should. call this the Social Business Imperative. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JULY 21, 2012
    [Social] Enhancing your personal social media power
    Click here if you can’t see this interview about  social media influence. don’t often put myself in front of the camera, so it helped a lot when Mike Stelzner of Social Media Examiner made me do it! He did a great job with this interview, which originally appeared this week on his excellent site. Tweet.
  • SAZBEAN  |  THURSDAY, OCTOBER 27, 2011
    [Social] Becoming a Social Business
    Becoming a social business is so much more than using social media. Kristie Wells, co-founder of the Social Media Club, explains in this presentation… Becoming a Social Business. Marketing Social Media Social NetworksView more presentations from Kristie Wells.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Social] 26 Social Media Secrets Skittles Knows
    That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 30, 2012
    [Social] Social Media Marketers: Are You Getting Social Media Wrong?
    I just came back from an amazing week in London, presenting at the iStrategy Social Media and Digital Conference  and having a chance to listen to as well as meet some of the most innovative minds in social media, including Brian Solis , Alex Hultgren of Ford, and Alexander Koppel of Red Bull Media. Social Media Marketing
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 11, 2010
    [Social] Social Media Listening for B2B Marketing
    One of the biggest challenges for organizations today is managing the flow of information about their brands, products, and services that occurs in social media channels, including microblogs (such as Twitter), social networking sites (such as Facebook), blogs, and online forums. What’s your Social Media diet? Tweet This!
  • MARKETING EDGE  |  WEDNESDAY, FEBRUARY 22, 2012
    [Social] Social Media Week Highlights
    Time 21:16 A long time Marketing Edge Podcast listener Michael Procopio attended Social Media Week, a global volunteer education event sponsored by companies involved and interested in the growth. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 27, 2011
    [Social] Social Media Insecurity? Try Our Maturity Model Prescription
    Many enterprises suffer from a little-documented condition known as "social media insecurity." These anxiety-plagued firms are fearful that somehow, somewhere, they are falling behind their competitors and will suffer unforeseen hardships and failure if they are not at the cutting edge of social media activity. You get the point.
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 11, 2010
    [Social] Advanced Use Of Social Media Sharing Tools In Email
    Many email marketers have discovered that social media and email marketing can be a perfect fit. But sharing tools are just a tiny detail in the convergence of social and email. Some thoughts on taking your social email marketing some steps further.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2009
    [Social] B2B's social media superstars
    photo credit: me Yesterday I covered the five worst B2B social media screw-ups , so now let’s look at the BEST. recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one. Proving to be a real B2B social media innovator as they launch products only on digital channels.
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Social] Wanted: Social Media Reality
    This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple.
  • BIZNOLOGY  |  TUESDAY, APRIL 30, 2013
    [Social] Social media tip: People don’t like being collected
    have been consulting some bouncing social media babies recently and they’re doing it right. Do your best to not allow your burgeoning social media empire to go on autopilot. 'You know how much I am obsessed with “ long-tail blogger outreach ,” right? am a man possessed! That People don’t like being collected.
  • WEBBIQUITY  |  THURSDAY, MARCH 31, 2011
    [Social] Who Should Write Your Corporate Social Media Policy?
    When it comes to writing a social media policy , who should decide what goes into it? Social media?! escalating support issues reported through social media, based on specific subject matter and severity). But social media use in the enterprise can and must be guided and coordinated to help avoid social media disasters.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 9, 2009
    [Social] Social Media Expert: How long does it take to become one?
    This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! So if I factor that into my calculation – 3 hours a day x 5 days a week means I could master social media in 12.8
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Social] Who is your Social Media lightening rod?
    I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. What’s your Social Media diet?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 21, 2011
    [Social] Social media and guerrilla marketing case study
    Social Media best practices Video blogs guerrilla marketing nathan dubeCan’t see the video above? Click here. If you have attended one of my classes or speeches, you might have heard me tell the story about Nathan Dube and his “Destroy Your Printer Contest.” I think you’ll enjoy it as much as I did!
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Social] Email bankruptcy and internal social networking
    Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Social Media Marketing Email client social mediaCredit: Wikipedia.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Social] Social Business And The Next Generation
    The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. If you want to stay competitive, you have to become a true  Social Business. First, let’s consider what defines a Social Enterprise. Social MediaPhoto Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 6, 2011
    [Social] Four Easy Ideas to Humanize Your Brand on the Social Web
    How are you humanizing your brand on the social web?  branding Social Media best practices YouTube and video branding and social media humanize your brandBy Sidneyeve Matrix , Contributing {grow} Columnist. We know that people prefer to connect with other people, not brands. Lifecasting. Storytelling. Video. More ideas here.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Social] What Is A Social Business?
    'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. What is a Social Business? The post What Is A Social Business?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [Social] Why Social Media Really Matters
    Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing. Date it from 1985 to 1997. authority.
  • MARKETING EDGE  |  FRIDAY, OCTOBER 19, 2012
    [Social] Social Media ROI and Tail Chasing
    This notion of calculating every nook and cranny of social media is a ruse. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized customers ROI Social ROIIt may be used by critics to set off staff on the task of chasing their tails. Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Social] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • INBLURBS  |  TUESDAY, JANUARY 24, 2012
    [Social] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. Social media also points this out and separates the good from the bad once.
  • PUZZLE MARKETER  |  THURSDAY, FEBRUARY 21, 2013
    [Social] Mobile vs. Social – Round 1: Ding! Ding! Ding!
    Mobile or Social? In the red corner we have Social! This also includes your social paid advertising and any other tools you’re using for listening and scheduling. Are you driving revenue for your business by generating social conversations? Debate-focused questions bring the social conversation onto your website.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 2, 2008
    [Social] Social Media Budget Ratio
    community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels - here is where the cost can get large.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social] 25 social media listening aids to increase your hearing
    '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 23, 2011
    [Social] Is Twitter “social?”
    Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Social] How to Optimize your Paid Search with Social Media
    When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. The great thing about using social media data for topic discovery is you can see all of those searches connected together. Social Media – is it really mainstream in B2B Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Yet, there is an answer.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 8, 2011
    [Social] CRM Evolution Conference: Social CRM Takes Center Stage
    I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. Yet my final impression was that social CRM is a problem in search of a solution. Maybe it was because the speakers kept emphasizing the need to define strategy and goals for any social CRM project.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Social] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. We’re plugging into modern marketing and social business communities as well to learn from you.
  • MARKETING EDGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Social] 2012 Social Media’s Adolescence
    Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Social] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Social] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. Social Marketing Strategy 101: Are you ready?
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. People find stories compelling. Thoughts?
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Social] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing. But why? and more!
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Social] The 10 Traits of Successful Social Marketers
    What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. Without this, effective social strategies are simply impossible.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Social] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Social] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media? Proof.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    I’m a 40-year old, married mother of four… social networking addict. consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. LinkedIn and Other Social Networks Help Me Do What I Call Social Selling. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 12, 2012
    [Social] The Truth About Social Media Content. What Part Don’t You Get?
    Seriously, what don’t you get about the fact that if you are in business, you should be building business relationships through social media channels? How do you build relationships through social media channels? This infographic from Social Colleague screams relevance about social media marketing and the content revolution.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Social] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. What is a Social Business? The Social Media Challenge. The Social Business Imperative. Social MediaBut empathy is hard.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 22, 2010
    [Social] True Confession: I Don’t Have a Social Media Strategy
    Social media gurus tell you to have a strategy. “You must have a strategy before you begin social media,&# I say at my talks. Strategy, when it comes to social media, is overrated. The social media lake is pretty shallow. Social media isn’t anything radical. Tags: B2B Social Media Dead wrong. Maybe.
  • CONVERSIONATION  |  MONDAY, SEPTEMBER 19, 2011
    [Social] Research Sheds More Light On Why People Follow Brands Via Social Media
    Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Social Media For B2B Marketing – How To Get Started
    One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Why Does Social Media Matter. Social Media. Social media is cost effective.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
  • MARKETING ACTION  |  MONDAY, MAY 6, 2013
    [Social] Mission Impossible? Measuring B2B Social Media ROI
    Social media is not easy to measure. Gleanster white paper, “ Quantifying the Value of Social Media Engagement in B2B Marketing ” shows that that top performers are twice as likely as everyone else to use social media in inbound and outbound marketing. B2B top performers use social media to syndicate thought leadership.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Social] The Eight Wastes and Internal Social Business Platforms
    As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?
  • BIZNOLOGY  |  THURSDAY, JUNE 14, 2012
    [Social] Human analysts turn social listening into market research insights
    Well, just accepting the raw results of SurveyMonkey might seem dumb to you, but we do it in social media every day. But you are highly likely to accept at face value whatever your free social listening tool tells you. Social media listening needs human analysts, too. You need to apply human analysis to social media, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Social] Social media disaster: What I learned when EVERYTHING went wrong
    In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. started with the Social Media Strategy … because that’s what you do, right?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Social] How to Improve Social Networking for Your Business
    Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? Social media monitoring. Image via Wikipedia.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Social] Social CRM for Small Business
    Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. 04:30 We talk about what Nimble does and how it’s positioned as a social relationship platform.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived. Facebook.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Social] Social Media Listening Is Sound Business Practice
    Social Media Marketing Communication listening social listeningPhoto credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Yes and no. What good is that?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Social] 8 Ways to Increase Social Media Interaction
    If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. If social media is important to your online strategy, then add it to your daily to-do list just like anything else. Those are just a few ideas for increasing your social media interactions.
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Social] Conversation, The Missing Piece of Most Social Media Marketing
    The Missing Link The conversational aspect of social media is the part that is often missing from social media efforts. The same goes for responding on social media. The same holds for listening to what a company says on social media. psst, that’s the true power of social media) What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 15, 2012
    [Social] The Top 5 Reasons People Don’t Do Social
    There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media. Value (12).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Social] 6 Factors that turn social media strategy into RESULTS
    was recently brought in to do a social media strategy workshop with a big health care company. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. Back then, it was probably novel enough just being on the social web! 4) Focus. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Social] 3 fundamentals of a successful social selling strategy
    'One of the most pervasive mantras on the social web is “don’t sell.” In fact, in some way, every single employee can be a beacon for your brand and contribute to a holistic selling effort if they have an active presence on the social web. 2) Adopt the social media mindset. 1) Tear down the digital divide.
  • MARKETING EDGE  |  SATURDAY, APRIL 21, 2012
    [Social] Best Ways To Find Social ROI
    Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. Hitting on a single topic in marketing, social media and business communications. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Social] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Engage them.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Social] There is NO Passive Marketing with Social!
    Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The use of Twitter surged by 11% in 2012.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Social] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. What do these 5 social media pain points prove to you?
  • LEADER NETWORKS  |  TUESDAY, JULY 10, 2012
    [Social] Insights Into The Social Mind
    Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Social] Social Media Does Not Influence B2B Buyers
    of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 1, 2014
    [Social] Examples of quantifying social influence
    “Maybe,” responds  Sandy Carter , who leads social media initiatives across IBM. She graciously agreed and it turned out to be a discussion that is jam-packed with insight on how large companies are beginning to use social influence to create measurable economic value. 'Is Klout the new SAT score?
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Social] 8 Steps To Effective Content For Social Media
    To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions. Social Media 'Source: Faceook.
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Social] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [Social] Second Screen Engagement: the Social Dimension of the TV Experience
    One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. This week I moderated IAB Belgium’s annual Think Digital congress.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    'by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Social] Are you a social media polymath?
    Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? 'Photo credit: Wikipedia. Are you still?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Social] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Oftentimes, passionate social media followers ‘raise hands’ for negative reasons.
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