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  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Social] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012?
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Social] Defining Social Business: a Call for Clarity and Collaboration
    Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Social] Case study: Social media engagement as a point of differentiation
    There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). In coming years, using social media and online publishing platforms without humanity and all that comes with it will put you at a distinct disadvantage.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! So far, so good. KABOOM!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Social] Best Social Media Management Tools for Small Business Owners
    Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Tweetdeck. Tweet.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Social] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 2, 2012
    [Social] The New Market for Social Media Consultants
    To date, most social media consultants have focused on helping organizations use social networks for marketing and  customer service. But there’s a new career opportunity for social media consultants — helping your company use social technology for collaboration inside the enterprise, called social collaboration.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Social] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Social] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 1, 2015
    [Social] 36 Sensational Social Media Stats and Facts
    Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy. Think small.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Social] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. ” Social Media Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Social] What are the best social media platforms for your business?
    One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. Not easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Social] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Social] Has social business finally arrived?
    Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold. The post Has social business finally arrived?
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Social] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). 8. ”).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Social] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong. Utterly tasteless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. alone from these technologies: Social networks. Social commerce. Social gaming.
  • CONVERSIONATION  |  SATURDAY, APRIL 28, 2012
    [Social] The Future of Social Media: Identifying the Drivers
    Recently, I was asked to write a chapter in a book on digital marketing and business about what’s coming next in social: the future of social media, both from a business and consumer perspective. Predicting what’s coming next for social media is easy if you look at the underlying changes and evolutions. Yes and no.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [Social] Social media marketing isn’t a popularity contest
    Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.
  • CONVERSIONATION  |  THURSDAY, NOVEMBER 15, 2012
    [Social] Social Business: Four Real-Life Truths about Collaboration
    Since nearly five months we started working with BT Global Services on an integrated global social business, training and content marketing program. Many departments, countries, languages and actions: you can imagine it learns one a few lessons on social business and collaboration. Social business is business. and collaboration.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 26, 2016
    [Social] 30 B2B Social Media Tips for 2016
    As social media has grown, so has the opportunity for businesses to reach customers and potential customers. In fact, according to the Salesforce 2015 State of Marketing Report , 66% of businesses now have a dedicated social media team. Social media isn’t something you just do. Optimize Your Social Profiles. Sort of.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Social] What is Social Demand Generation?
    But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. Even so, creating a social media strategy allows marketing to focus on organizational goals rather than new gimmicks and stay on message. Social media is about conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Social] 25 social media influencers Forbes ignored, and why
    Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list.
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 1, 2015
    [Social] 100 Things You Are Doing Wrong on Social Media
    You are not thinking of your blog as the hub of your social media efforts. You are not considering a global audience and looking at Chinese-based social networks, among others. You are not making your social media channels easy to find on your website. Marketing Cloud Social MarketingYou are tweeting press releases. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Social] Is social media engagement still a thing?
    Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 15, 2015
    [Social] Social Engagement Stories From SXSW
    Content marketing expert and author Jay Baer said it best: You’re not just competing on social media against your competitors for attention; you’re competing against your prospect’s friends and family as well. This is especially true when it comes to social media. Social Marketing Are you at SXSW this week?
  • PUZZLE MARKETER  |  FRIDAY, MAY 18, 2012
    [Social] Social Media is Complicated [Infographic]
    As introduced to us by Business Insider , Buddy Media’s Social Enterprise Software is a suite of products is “designed to help brands build and maintain relationships with consumers to accelerate their business.” Start sharing content and use social media as another channel to amplify it. Well, it’s complicated.
  • LEADER NETWORKS  |  FRIDAY, JANUARY 13, 2012
    [Social] The Social Mind: A New Research Project
    Interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways thanks to the advent of social media networks. We are a group of researchers and practitioners who come together to help further the understanding and best practices of social.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Social] How to Get Started with Social CRM
    by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Here are a few to help wrap your head around social CRM. 1. Research Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Social] The results are in: An experiment in social influence
    ” I’d like to examine the results of this appeal as an example of “social influence” in action. ”  What happens when a social media audience actually has to commit to an action and open a wallet? The reason for this failure is that most social media connections are very weak relational links. It doesn’t happen.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Social] There is NO Passive Marketing with Social!
    Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. It’s time these business leaders stop whining about social media, shatter the status quo, and grow a pair for the new year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Social] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Social] How does a small business move into social media marketing?
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. The transition to a social marketing mindset is difficult for companies of any size! How do you make this transition? Here is some good news.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media! Why you will ask?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. That project goes live now. Right now. How many can you name?
  • SOCIAL MARKETING FORUM  |  SATURDAY, DECEMBER 28, 2013
    [Social] What Business Goals Can Social Media Serve?
    The changes in how people behave and buy as explained in the introduction to social media and social business are essential and show the many potential business goals and benefits of social media. While social media programs are basically designed to improve and strengthen the efficiency of a multitude [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. 3. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsAbsolutely.  Comments.
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Social] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers. So here are 3 reasons why ….
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Social] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Social] New research: An exceptional path to social selling success
    Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. Here are some big take-aways from one of the first real academic views of social selling. Social selling best practices. Build social credibility by focusing on relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Social media does not assure business success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 16, 2014
    [Social] Why Instagram is becoming the dominant social network
    In this fast-paced talk he uses his research to make predictions on who is winning and losing in everything from social media and retail to brands and world economies. The post Why Instagram is becoming the dominant social network appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? And neither do they.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Social] Social Media Tweetable Facts
    Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 74% of online adults use social networking sites. @pewresearch TWEET THIS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Social] Four ways social media impacts emotional branding
    Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. So let’s start a little examination of how social media can fit into this formula. 1. Loyalty trumps everything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Social] Straight talk on social media consulting
    Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. It’s really not about social media. This career choice is about MARKETING not social media.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Social] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Social Media Today ).
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Social] How to Perform a Social Media Audit: Measure What Matters
    Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Social] Tools that help monitor and measure social traffic
    All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist. love experts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Social] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. Agree?
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Social] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP
  • CONVERSIONATION  |  TUESDAY, APRIL 24, 2012
    [Social] Gartner: the Growing Role of the Social Customer Experience
    They also understand that a new strategy is needed to embrace social and media trends.” Social CRM as a new way of doing business Customer experiences are about touchpoints and touchpoints are by definition social. Indeed, social. It’s as simple as that. We are shifting to a more customer-centric marketing view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Social] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. New CEOs are quicker to take up social. CEOs and social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. No!  It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [Social] When social media marketing doesn’t work
    Sometimes in the neon-hyped, guru-saturated social media world we overlook a simple truth. And sometimes you need some good old advertising (gasp) to do that. I was recently consulting with a B2B company that is at the beginning of their social media journey. Your goal is not to create conversations. Figuratively, of course. Comments?
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Social] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Not only teenagers are surfing on social networks through their mobile devices.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization. Are they able to react? Are they truly open to the idea of customer dialogue?
  • WEBBIQUITY  |  TUESDAY, MAY 22, 2012
    [Social] For Social Business, Remember the 90-9-1 Rule
    There is a risk of the same fallacy today, with the mantra updated to “social media is everyone’s job!”—if ”—if the concept of social business is misunderstood or improperly applied. ” This was hogwash of course. Sales is Sales’ job.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social] Understanding the true nature of the social media marketplace
    OK … Stick with me for one minute.  We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. Social Media Strategy Traditional media and advertising explaining social media social media basics understanding social media
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Social] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 20, 2011
    [Social] How social media amplifies competitive advantage
    Jay’s premise is that through channels like e-mail marketing and social media, we now compete with everybody.  He states that “consumer interactions with companies are jumbled together like a real-time gumbo&# and to be heard and recognized, we have to be mindful of the quality of each email and status update.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Social] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Social] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Same thing goes for social media engagement. Social media should be waded into over time. Social media can be dangerous, too.
  • CONVERSIONATION  |  MONDAY, FEBRUARY 4, 2013
    [Social] Why We Still Fight Over Social Media and Content Marketing
    A few years ago I wrote a piece on the commoditization of content (marketing) in a social jungle. And the same goes for social media (marketing). If you follow a bit what’s going on, you’ll even find genuine fights over who’s right and who’s wrong about this or that in content marketing or social media marketing. Guess not.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Social] Can you make money managing social media?
    Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” Have you found a way to monetize social media management? But it is happening, a lot.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Social] A Social Media Strategy for B2B Marketers
    Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Marketing Strategy Social Media/Web 2.0
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 30, 2012
    [Social] Social Data can Adds Years to a CMOs Tenure
    In the social era, linearity gives way to seriality.  With the social explosion afoot and copious social data being there in the ether, ready to be interpreted and acted on, marketers for the first time have a real-time laboratory with a constant data stream emanating from it.  Social data is a boon for marketers.
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Social] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Using social media as a direct response vehicle.
  • WEBBIQUITY  |  TUESDAY, JANUARY 13, 2015
    [Social] 19 More Outstanding Social Media Marketing Guides
    While social media marketing has become commonplace, questions about how to optimize the use of social channels and networks, and how to stand out from the crowd, remain. This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Image credit: KISSmetrics.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 10, 2015
    [Social] Only 55% of Marketers Using Insights from Social Data
    It’s no secret that marketers have been inundated by data over the last few years, but having access to, collecting, and taking action from that data is a fairly new concept to social marketers. It’s encouraging to see that so many brands are now utilizing social for customer service and customer loyalty as well. Surprise.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Social] 27 surprising facts about salespeople who are Social Selling
    Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 27 facts about salespeople who are Social Selling. Does your company engage in Social Selling?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Another organization in the company.  Email.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. ” 2) “We embed social media inside our processes. That is just crazy.”
  • WEBBIQUITY  |  MONDAY, NOVEMBER 28, 2011
    [Social] Best Social Media and Digitial Marketing Research and Statistics of 2011, Part 1
    companies now use social media for marketing (though the figure varies widely based on size of company)? Get the details behind these stats and many, many more here in more than 40 of the best articles and blog posts about social media, search, budgeting and digital marketing research, facts and statistics of 2011 so far. Oh yeah.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Address Your Addiction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Social] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. By Brooke B. SINGLE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Social] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. At least I hope so.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Social] Is Social Advertising Subverting Social Media Marketing?
    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
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