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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 16, 2009
    [Social] B2B's social media superstars
    photo credit: me Yesterday I covered the five worst B2B social media screw-ups , so now let’s look at the BEST. recent report showed just 14% of the largest industrial companies have a social media strategy, let alone a good one. Proving to be a real B2B social media innovator as they launch products only on digital channels.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 13, 2013
    [Social] 68 Percent Of CEOs Have No Social Media Presence Whatsoever
    'According to a recent report by CEO.com, 68% of Fortune 500 CEOs have no social media presence whatsoever. mere 32% have at least one account on a social network. Twitter more than any other social network delivers on that.” Social Media I’m not sure why more CEOs aren’t on Twitter. Richard
  • BIZNOLOGY  |  FRIDAY, MARCH 30, 2012
    [Social] Wanted: Social Media Reality
    This post is coming into existence purely based on my own personal feelings and positions regarding social media. This is not a treatise on the nature of the social media space. It’s not a predictor of the future of social media. It’s not a rant for or against social media. What it is is actually quite simple.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, MARCH 9, 2009
    [Social] Social Media Expert: How long does it take to become one?
    This got me thinking about how it could apply to Social Media and how long it would take to become a Social Media Expert. But 1 hour a day x 5 days a week means you would be a social media master in about 38 years! So if I factor that into my calculation – 3 hours a day x 5 days a week means I could master social media in 12.8
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 11, 2010
    [Social] Who is your Social Media lightening rod?
    I have been in talks with a few companies lately about their social media efforts especially when it comes to supporting customers using social media ( the topic of my new book ). At the highest level there is really 2 ways to organize your social media efforts: Centralized or Decentralized. What’s your Social Media diet?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 11, 2012
    [Social] Email bankruptcy and internal social networking
    Then, you hear about this new social business initiative going on at your company, which promises to end all maladies of Dilbert’s world: work will be meaningful and rewarding again, communications and collaboration will just work as they were supposed to. Social Media Marketing Email client social mediaCredit: Wikipedia.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, SEPTEMBER 9, 2009
    [Social] Why Social Media Really Matters
    Social media is the latest stage in this evolution. The final, related factoid is that social media have grown from virtually nothing to nearly 20% of online time over the past few years. Thus, social media present a major threat to search advertising revenues. social marketing. Date it from 1985 to 1997. authority.
  • MARKETING EDGE  |  FRIDAY, OCTOBER 19, 2012
    [Social] Social Media ROI and Tail Chasing
    This notion of calculating every nook and cranny of social media is a ruse. Hitting on a single topic in marketing, social media and business communications. Social Media Uncategorized customers ROI Social ROIIt may be used by critics to set off staff on the task of chasing their tails. Quick and to the point.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Social] Social Business And The Next Generation
    The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. If you want to stay competitive, you have to become a true  Social Business. First, let’s consider what defines a Social Enterprise. Social MediaPhoto Source.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
  • INBLURBS  |  TUESDAY, JANUARY 24, 2012
    [Social] Studies prove Social Media Marketing lasts longer
    The Social Media marketing return on investment is a major factor why businesses choose to step into social media marketing and the two communications here. Social media has proved in the past years that it can bring positive ROI when done right. Social media also points this out and separates the good from the bad once.
  • PUZZLE MARKETER  |  THURSDAY, FEBRUARY 21, 2013
    [Social] Mobile vs. Social – Round 1: Ding! Ding! Ding!
    Mobile or Social? In the red corner we have Social! This also includes your social paid advertising and any other tools you’re using for listening and scheduling. Are you driving revenue for your business by generating social conversations? Debate-focused questions bring the social conversation onto your website.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Social] What Is A Social Business?
    'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. What is a Social Business? The post What Is A Social Business?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, DECEMBER 2, 2008
    [Social] Social Media Budget Ratio
    community by Scott Zosel about how much should you allocate for Social Media in your budget? The cost of the technology used for social media is rather low. Ok but the real cost (again unlike the traditional media stuff) is in Content Creation to fill up those social media / new media channels - here is where the cost can get large.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Any Publicity is Good Publicity in Social Media, right?
    Now the same could be said about social media – any mention of your brand is good in social media but that’s not entirely correct! Related posts: Social Media for the Boardroom At a recent BlogWell event I got a chance to. Social Media Budget Ratio in B2B Marketing In my new advisory role for the members of MENG.
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 23, 2011
    [Social] Is Twitter “social?”
    Majority opinion seems to be that Twitter isn’t really a social platform it’s a broadcast medium. study by Yahoo Research found that 50% of tweets are generated by an “elite” group of 20k users and that those users tend to follow one another rather than branching out—what many refer to as the social media echo chamber.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social] 25 social media listening aids to increase your hearing
    '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MARCH 16, 2011
    [Social] How to Optimize your Paid Search with Social Media
    When I put a search term into Google, typically eight of the top 10 results are social because consumers are creating enough content for that to happen. The great thing about using social media data for topic discovery is you can see all of those searches connected together. Social Media – is it really mainstream in B2B Marketing?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” 2011 MarketingSherpa study confirmed this with 62% of CMO’s believing that social media will pay off for them … eventually. Yet, there is an answer.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, AUGUST 8, 2011
    [Social] CRM Evolution Conference: Social CRM Takes Center Stage
    I caught an all-star panel on social CRM today at the CRMEvolution conference in New York. Yet my final impression was that social CRM is a problem in search of a solution. Maybe it was because the speakers kept emphasizing the need to define strategy and goals for any social CRM project.
  • MARKETING EDGE  |  WEDNESDAY, DECEMBER 28, 2011
    [Social] 2012 Social Media’s Adolescence
    Time 16:24 Just like a 1960s father complaining about his teenage daughter being on the telephone constantly, social media is entering into its adolescent phase with some growing up to do. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
  • SOCIAL MARKETING FORUM  |  MONDAY, FEBRUARY 28, 2011
    [Social] The Final Destination for Social Media
    But let’s take a mental leap through time; what will social media look like in x years, when it’s mature and just another tool we reflexively reach for when needed, like picking up the phone today?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 30, 2013
    [Social] 3 Life lessons that led to social media success
    It is not easy to tell a story of challenges and failures, but it has made me who I am today and led to what I consider the three components of social media success: Mindful Content + Passionate Engagement + Heartfelt Collaboration. 'By Dr. Amit Nagpal, {grow} Community Member. I have decided to accept his challenge and tell my story today.
  • PR MEETS MARKETING  |  THURSDAY, JUNE 24, 2010
    [Social] Social Media Marketing Strategy 101: Definitions
    I had an interesting conversation with someone a few weeks ago about the definition of social media and social media marketing. This day and age, it has become increasingly important to reach out to these individuals, especially in light of the expansion of social networking. Social Marketing Strategy 101: Are you ready?
  • SAZBEAN  |  FRIDAY, JANUARY 7, 2011
    [Social] Using Social Media to Tell Your Story
    Social media provides an opportunity to not only tell your story but also to include your customers as an enticing part of that story. Social Media Connects You to Your Audience Social Media can help connect you to your customers because they can have a conversation directly with you. People find stories compelling. Thoughts?
  • SAZBEAN  |  WEDNESDAY, MARCH 28, 2012
    [Social] Social media monitoring tool video: Why should I monitor social media?
    Social media monitoring tools have become widespread among many sorts of businesses. For example, even offline businesses like clubs and restaurants have started using social media monitoring tools. Well, social media monitoring allows businesses to do many things, such as: See what competitors are doing. But why? and more!
  • SAZBEAN  |  TUESDAY, JULY 19, 2011
    [Social] Basic Marketing Principles Still Apply to Social Media
    Social Media Marketing is no different than other marketing tactics — at least in the need to follow basic marketing principles. In order for it to be effective, it’s important for social media marketing to fulfill the needs of your customers. How do you apply basic marketing principles to social media? Proof.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Social] The 10 Traits of Successful Social Marketers
    What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. Without this, effective social strategies are simply impossible.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    I’m a 40-year old, married mother of four… social networking addict. consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. LinkedIn and Other Social Networks Help Me Do What I Call Social Selling. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • FIFTH GEAR ANALYTICS  |  MONDAY, MARCH 12, 2012
    [Social] The Truth About Social Media Content. What Part Don’t You Get?
    Seriously, what don’t you get about the fact that if you are in business, you should be building business relationships through social media channels? How do you build relationships through social media channels? This infographic from Social Colleague screams relevance about social media marketing and the content revolution.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 22, 2010
    [Social] True Confession: I Don’t Have a Social Media Strategy
    Social media gurus tell you to have a strategy. “You must have a strategy before you begin social media,&# I say at my talks. Strategy, when it comes to social media, is overrated. The social media lake is pretty shallow. Social media isn’t anything radical. Tags: B2B Social Media Dead wrong. Maybe.
  • CONVERSIONATION  |  MONDAY, SEPTEMBER 19, 2011
    [Social] Research Sheds More Light On Why People Follow Brands Via Social Media
    Over the last year, several studies have shown that people mainly start to follow brands on social media because of discounts and promotions. Once a social connection between a brand and a follower/fan is established, the continuity of it depends on your unique social proposition.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Social] Social media disaster: What I learned when EVERYTHING went wrong
    In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. started with the Social Media Strategy … because that’s what you do, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 15, 2013
    [Social] Is Empathy The Secret Ingredient To A Social Business
    What separates a social business from a “regular” business? The truth is, identifying a social businesses and separating those traits from less social peers is not easy. What is a Social Business? The Social Media Challenge. The Social Business Imperative. Social MediaBut empathy is hard.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Social] The Eight Wastes and Internal Social Business Platforms
    As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Social Media For B2B Marketing – How To Get Started
    One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Why Does Social Media Matter. Social Media. Social media is cost effective.
  • BIZNOLOGY  |  THURSDAY, JUNE 14, 2012
    [Social] Human analysts turn social listening into market research insights
    Well, just accepting the raw results of SurveyMonkey might seem dumb to you, but we do it in social media every day. But you are highly likely to accept at face value whatever your free social listening tool tells you. Social media listening needs human analysts, too. You need to apply human analysis to social media, too.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Social] How to Improve Social Networking for Your Business
    Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? Social media monitoring. Image via Wikipedia.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Social] Social CRM for Small Business
    Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. 04:30 We talk about what Nimble does and how it’s positioned as a social relationship platform.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived. Facebook.
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Social] Social Media Listening Is Sound Business Practice
    Social Media Marketing Communication listening social listeningPhoto credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Yes and no. What good is that?
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Social] 8 Ways to Increase Social Media Interaction
    If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. If social media is important to your online strategy, then add it to your daily to-do list just like anything else. Those are just a few ideas for increasing your social media interactions.
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Social] Conversation, The Missing Piece of Most Social Media Marketing
    The Missing Link The conversational aspect of social media is the part that is often missing from social media efforts. The same goes for responding on social media. The same holds for listening to what a company says on social media. psst, that’s the true power of social media) What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Social] 6 Factors that turn social media strategy into RESULTS
    was recently brought in to do a social media strategy workshop with a big health care company. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. Back then, it was probably novel enough just being on the social web! 4) Focus. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Social] 3 fundamentals of a successful social selling strategy
    'One of the most pervasive mantras on the social web is “don’t sell.” In fact, in some way, every single employee can be a beacon for your brand and contribute to a holistic selling effort if they have an active presence on the social web. 2) Adopt the social media mindset. 1) Tear down the digital divide.
  • MARKETING EDGE  |  SATURDAY, APRIL 21, 2012
    [Social] Best Ways To Find Social ROI
    Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. Hitting on a single topic in marketing, social media and business communications. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Social] There is NO Passive Marketing with Social!
    Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Social] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Social] Best Social Media Management Tools for Small Business Owners
    Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Tweetdeck. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The use of Twitter surged by 11% in 2012.
  • LEADER NETWORKS  |  TUESDAY, JULY 10, 2012
    [Social] Insights Into The Social Mind
    Social business is dynamically changing the face of human interaction and communications globally. The emergence of new social behaviors and interrelationships between individuals, organizations, thought leaders and influencers are evolving in new and previously unforeseen ways primarily because of social media networks and peer groups.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Social] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. What do these 5 social media pain points prove to you?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 15, 2012
    [Social] The Top 5 Reasons People Don’t Do Social
    There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media. Value (12).
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Social] Social Media Does Not Influence B2B Buyers
    of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 1, 2014
    [Social] Examples of quantifying social influence
    “Maybe,” responds  Sandy Carter , who leads social media initiatives across IBM. She graciously agreed and it turned out to be a discussion that is jam-packed with insight on how large companies are beginning to use social influence to create measurable economic value. 'Is Klout the new SAT score?
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Social] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.
  • CONVERSIONATION  |  SATURDAY, MAY 28, 2011
    [Social] Second Screen Engagement: the Social Dimension of the TV Experience
    One of the speakers who made a lasting impression, Olivier Blanchard of Red Chair Group , will be back in Belgium on June 30 for our second collaboration already this year, the Social Media Day Antwerp , where he provides a full afternoon social media training program. This week I moderated IAB Belgium’s annual Think Digital congress.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Social] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Engage them.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Social] Are you a social media polymath?
    Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? 'Photo credit: Wikipedia. Are you still?
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] Restaurants are Social by Nature
    Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” Hitting on a single topic in marketing, social media and business communications. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.”
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 1, 2013
    [Social] 8 Steps To Effective Content For Social Media
    To help, I created this presentation called the “ 8 steps to effective content for social media ” to help for a recent webinar. We all know that the digital web, social connections and mobile accessibility have changed the way we do business and the way we market our solutions. Social Media 'Source: Faceook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Social] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. But I grew fascinated by this topic of social influence. haven’t written on the topic of social influence in awhile and I thought I would reflect on what has happened in the field since the book came out. The good. The bad.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Social] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Oftentimes, passionate social media followers ‘raise hands’ for negative reasons.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    'by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
  • SAZBEAN  |  FRIDAY, SEPTEMBER 10, 2010
    [Social] Measuring Social Media Marketing Success
    I’ll be speaking at Social Media Michigan’s September meeting with the topic: Measuring Social Media Marketing Success. Weather it’s traditional marketing or social media. marketing; as a marketer your responsiblity is to not only create comprehensive social media. Register Now! Thursday, Sept 20th.
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Social] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.
  • B2B MEMES  |  THURSDAY, NOVEMBER 10, 2011
    [Social] Social Media and the Clash of Brands
    But as he noted, social media largely defies such control. Like it or not, social media tends to emphasize personal identity and to amplify personal voice. But as traditional forms of media morph increasingly into new, more social forms, this may change. Nine Keys to a Robust Editorial Career in Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 21, 2010
    [Social] Can social media change your company’s culture? I doubt it.
    Mitch Joe l mentioned to me in a recent exchange that he thought social media was changing corporate cultures.  As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web! Power to the people?  Hardly. 
  • PR MEETS MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Social] The Four Stages of Social Media
    Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 6, 2013
    [Social] Social media “engagement” is not a strategy
    Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. How do you budget for social media marketing?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Social] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 4, 2012
    [Social] When employees go wild on social media
    A good question from one of my students: During the lecture you touched on the topic of “control” in social media. Social media is an evolution in how we communicate. And yes, employee communications on social media can be subjective, unexpected and even unfair. ”  : ). Is privacy over? ” The evolution.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Social] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. We’re plugging into modern marketing and social business communities as well to learn from you.
  • SOCIAL MARKETING FORUM  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Why Women Own Social Networking
    Social media marketing Word of mouth marketing social marketing social media word-of-mouth word-of-mouth marketingSoon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Social] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Email this to a friend?
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Social] Social Media Buzz at a Live Event
    One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. Tags: Facebook Social media Twitter Event Marketing
  • PR MEETS MARKETING  |  SUNDAY, MAY 23, 2010
    [Social] Social Marketing Strategy 101: Are you ready?
    Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. What are your objectives? Conclusion.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Social] Your social media faults are not in the tools but in ourselves
    Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. am not sure that we should expect more out of social media. It’s not the social media tool. And up.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Social] Social CRM: Curb Your Enthusiasm
    And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. encourage you to restrain your enthusiasm.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 22, 2012
    [Social] 13 Experts Chime In on Klout’s New Algorithm to Determine Social Influence
    Social influence matters to businesses. After all, the promise of influencer marketing that engaging with those who have “influence” in social media can help to more effectively sell more products or quickly gain significantly more brand awareness is the holy grail that any business would want to chase. Nobody.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [Social] Content Is The Top Priority For The Social Business
    They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Social] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Social] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. was aware that they have state-of-the-art social media efforts but who really cares when the stock price is slipping? 'What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! In 2005, I started my  personal blog.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Social] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts. But a network plan?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Social] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Social] The hidden costs of social media conversation
    It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. So how did we get hung up on the social media “conversation” as a goal of its own?  What What is the future of the social media “conversation?”  Has the social web re-connected the consumer conversation? 
  • SAZBEAN  |  TUESDAY, DECEMBER 14, 2010
    [Social] The Importance of Blog Images to Social Sharing
    Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Social] Social listening drives traditional market research
    Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media  can deliver real market research value. Photo credit: dmhoro.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Email this to a friend?
  • AD YOUR COMMENT HERE  |  TUESDAY, AUGUST 2, 2011
    [Social] Think Social Business, Not Social Media.
    An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. This month Oneforty came out with a great report on how to measure social media.  I’ve summarized the most efficient tips to help you make the most out of your social media campaign.
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Social] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.
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