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  • DIGITAL BODY LANGUAGE  |  MONDAY, DECEMBER 5, 2011
    [Social] Social Media and Revenue
    When I gave a presentation on Social Media and Revenue at Eloqua Experience recently, I was blown away by the great reaction to it. wanted to dig in a bit into where social media is in most of today’s businesses. In a lot of ways, social media today is like “digital” a decade ago. Revenue Performance Management Social media
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Social] What is Social Demand Generation?
    But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. Even so, creating a social media strategy allows marketing to focus on organizational goals rather than new gimmicks and stay on message. Social media is about conversation.
  • PUZZLE MARKETER  |  MONDAY, JULY 1, 2013
    [Social] Choosing the Right Social Media Platform [Infographic]
    There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all. Choosing the Right Social Media Platform Infographic: Courtesy of: Infographics.SG. Social Media social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet.  In fact, as I explain in Return On Influence , as people look for short-cuts to truth in our information-dense digital world, these numbers may be even more important than what we actually accomplish in our lives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Social] What are the best social media platforms for your business?
    One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. Not easy.
  • INBLURBS  |  TUESDAY, APRIL 24, 2012
    [Social] New Data Shows: Social Media Is Getting Results for B2B
    Businesses which are willing to communicate with their audience in blogs and social media show that they care about the people who spend their money with them. Businesses which avoid an open and authentic communication in blogs and social media show exactly the opposite. Where are Marketers going in 2012?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 17, 2012
    [Social] The Art of Opening Social Conversations
    Successful social media engagement is about more than content. That’s a shame, because it’s the art of communication that can make your social media engagement ultimately flourish or flounder. In social media, your audience can’t see that you’re actually still standing there waiting for the next engagement volley. Too true!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! So far, so good. KABOOM!
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • BIZNOLOGY  |  MONDAY, JULY 16, 2012
    [Social] Inventing Social Business
    We all hear success stories about organizations that have developed social media marketing strategies, deployed social media tactics and reinvigorated brands and client relationships.  We applaud these efforts, cite them as case studies and continue to preach the gospel of social media.  Photo credit: Wikipedia.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Social] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 2, 2013
    [Social] Social Strategy for the Dogs. How social media is saving animal lives.
    Most people read {grow} to see how social media is connecting brands and people … but I wanted to share how it is also connecting people to animals in need, too. In fact, social media is saving lives. By also helping via social media, I hope that my “lives saved” tally reaches far beyond the paws I have in my home.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 29, 2011
    [Social] 20 Experts, 1 Awesome Resource: The Social Media ProBook
    by Joe Chernov | Tweet this You may have noticed that over the past month or so, several influential social media professionals changed their profile pictures to funky avatars of themselves.  The ProBook is a “re-imagining” to last year’s award-winning Social Media Playbook. That project goes live now. Right now. How many can you name?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Social] Best Social Media Management Tools for Small Business Owners
    Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Tweetdeck. Tweet.
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Social] Is Social Advertising Subverting Social Media Marketing?
    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Social] How Social Selling Changes Everything for Marketing
    They’re socially empowered to gather and share information from numerous sources. Meanwhile, social media networks underlying this change have made personal and professional relationships richer, broader, and more easily accessible. That’s where social selling comes in. Social selling isn’t just a sales phenomenon.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 1, 2014
    [Social] 6 Trends Highlighted at Social Media Marketing World
    by Lauren Harper | Tweet this Last week’s  Social Media Marketing World  conference was a dream for any social marketer. Creating visual assets is a huge focus for content.  A picture is worth 1,000 words, or in the case of a social media manager, double the engagement.  Facebook dominates the social ad world. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Social] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%.
  • CONVERSIONATION  |  SATURDAY, JUNE 9, 2012
    [Social] Defining Social Business: a Call for Clarity and Collaboration
    Yes, you are right: social business is a buzzword. It is omnipresent and it is trendy to proclaim “it’s not about social media anymore but about social business.” ” However, social business is not a hype, on the contrary. Dada on MarketingProfs, titled “ What Exactly Is a ‘Social Business ‘?”
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Social] Social CRM for Small Business
    Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. 04:30 We talk about what Nimble does and how it’s positioned as a social relationship platform.
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • WEBBIQUITY  |  MONDAY, APRIL 9, 2012
    [Social] 38+ Cool Social Media and Web Tools and Reviews
    Manage all of your social media accounts from a single login on your iPhone? Make more productive use of your time on social networking sites? Find tools to do all of the above and much more in this collection of helpful business, online and social media tools, apps and reviews. Cool Social Media Tools. Storefront Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Social] 25 social media influencers Forbes ignored, and why
    Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list.
  • BIZNOLOGY  |  THURSDAY, OCTOBER 31, 2013
    [Social] Redefining Success as Social
    How important is it to one’s career to be involved in social networks and to keep a high profile?  There is a lot of experimentation going on with social technologies in organizations.  Performance management has also gone social.  Being social, networked and  out there is  important just on its own! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Social] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong. Utterly tasteless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist. love experts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • INBLURBS  |  WEDNESDAY, FEBRUARY 8, 2012
    [Social] Why you should avoid Social Media Marketing
    Social media is a great way to step into two way conversation with recent and future customers. In these times it seems that everybody wants to step into social media. In my opinion social Media is not for everybody! But most of them are in social media. The same with social media! Why you will ask?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. By Matt Ridings, {grow} Community Member.
  • DIGITAL B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Social] Social Media’s Missing Ingredient
    View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? You have executive support.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Social] The Top 9 Social Networks For Businesses
    Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.
  • BIZNOLOGY  |  WEDNESDAY, MAY 6, 2015
    [Social] Social media monitoring: why it’s a must
    Now, with the help of social media and review sites, everyone and anyone can have a say, anytime. Since it is almost impossible to monitor every website manually, having a social media monitoring tool (or tools) is an absolute must in today’s digital world. Southwest Airlines took to social media touting how they are now the only U.S.
  • BIZNOLOGY  |  MONDAY, AUGUST 20, 2012
    [Social] 26 Social Media Secrets Skittles Knows
    That’s far from typical–very few companies have more traffic to any of their social media venues than to their old-fashioned website. Here are 26 social media secrets Skittles knows: 1 out of every 5 minutes people spend online are spent on social networks in 2012; up from 1 out of every 20 minutes in 2007.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Social] The Top 8 Social Networks For Business
    Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. covered both of these in my own review on the top 9 social networks for businesses  2 years ago. Social Media The Big 4: Twitter, Facebook, LinkedIn and YouTube. How about you?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    by Jill Rowley | Tweet this I have a confession. I’m a 40-year old, married mother of four… social networking addict. consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. What Is Social Selling? .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Social] The results are in: An experiment in social influence
    ” I’d like to examine the results of this appeal as an example of “social influence” in action. ”  What happens when a social media audience actually has to commit to an action and open a wallet? The reason for this failure is that most social media connections are very weak relational links. It doesn’t happen.
  • CONVERSIONATION  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] B2B buyers and professional social networks in the purchase decision
    In case you believed we can forget about social media in marketing and business, here’s a wake-up call: according to the latest Social Buying Study from IDC, 75% (!) of B2B buyers “studied social media” to SUPPORT purchase decisions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Social] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 1, 2012
    [Social] How to Get Started with Social CRM
    by Jesse Noyes | Tweet this Today’s post is adapted from the Grande Guide to Social CRM , written by the well-known social CRM thinker, Paul Greenberg. There’s a lot of talk about social CRM these days, but precious little action. Here are a few to help wrap your head around social CRM. 1. Research Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. It’s time these business leaders stop whining about social media, shatter the status quo, and grow a pair for the new year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] Social Media Data: Time to Embrace it
    There is not a day that goes by in the life of a marketer that doesn’t have a headline that reads, “marketers struggle to find the ROI of social.” It is as if marketers are chasing down a unicorn that exists only in their imaginations. Innovation ROI Social Media monitize Monitize social media social media roi
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social] Social Media for the Boardroom
    At a recent BlogWell event I got a chance to hear Robert Raines from Chevron present his Social Media program and how he reports their activity into the Boardroom. It all starts with the Pulse Report that Chevron had produced by Edelman (their PR firm) using their Alterian’s SM2 social media monitoring tool. Email this to a friend?
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Social] Are Social Employees The Future of Marketing?
    As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? While many other books have written on either social business or social branding, few combined these topics to explore the real-world success stories of major brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 20, 2013
    [Social] The State Of Social Business
    In particular, note the significant increases in investment and resources but the relatively low number of companies (25 percent) who can assign revenue growth to social media initiatives. Related Stories Are businesses failing to find an ROI in social media? Another view.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers. So here are 3 reasons why ….
  • WEBBIQUITY  |  TUESDAY, OCTOBER 8, 2013
    [Social] 21 of the Best Social Media Marketing Guides of 2013 (So Far)
    The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” 500 companies use at least one major social media platform. by Social-Hire.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Social] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization. Are they able to react? Are they truly open to the idea of customer dialogue?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. ” 2) “We embed social media inside our processes. That is just crazy.”
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social] 25 social media listening aids to increase your hearing
    78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?
  • WEBBIQUITY  |  TUESDAY, AUGUST 28, 2012
    [Social] 33 (of the) Best Social Media Guides, Tips and Resoures of 2012 So Far
    Given the widespread adoption of social media marketing practices, the “if” and “when” questions seemed to have now been resolved by most midsized and larger companies (and a lot of small companies as well). What’s the best process for developing a social media marketing plan? Social Media Metrics and ROI.
  • LEAD VIEWS  |  WEDNESDAY, JUNE 6, 2012
    [Social] Using Social Media to Enhance Trade Shows and Conferences
    One could argue, quite convincingly, that social networking and digital content actually motivates people to congregate and enhance online relationships. Identify prospective attendees based on the social content (e.g., Seek out registrants who are particularly active in social forums. LinkedIn is a great tool for this.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Social] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Same thing goes for social media engagement. Social media should be waded into over time. Social media can be dangerous, too.
  • BIZNOLOGY  |  TUESDAY, AUGUST 11, 2015
    [Social] Social media content discovery and curation for the win
    There aren’t enough nanoseconds in the entire universe to populate all the social media content to cover even a small brand if you’re not passionate about social media or if you’re not a natural communicator. If you feel deep contempt for social media in the first place, I don’t know what to tell you.
  • INBLURBS  |  FRIDAY, FEBRUARY 11, 2011
    [Social] Social Media vs. Traditional Advertising
    Inbound marketing is a way of making customers come to your site usually via Social Media, PR’s, articles, blogs, online ads, PCP campaigns, and others. For now let’s focus on Social Media, perhaps the least understood yet the most cost effective and potentially the most lucrative branch of online marketing. Keep doing it.
  • LEADER NETWORKS  |  WEDNESDAY, APRIL 27, 2011
    [Social] Social Media Insecurity? Try Our Maturity Model Prescription
    Many enterprises suffer from a little-documented condition known as "social media insecurity." These anxiety-plagued firms are fearful that somehow, somewhere, they are falling behind their competitors and will suffer unforeseen hardships and failure if they are not at the cutting edge of social media activity. You get the point.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Social] What Is A Social Business?
    In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. What is a Social Business? The post What Is A Social Business?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • BIZNOLOGY  |  TUESDAY, JUNE 23, 2015
    [Social] Google has carnal knowledge of social
    Google has deep access to a large handful of social networking and bookmarking platforms, including reddit, Facebook , and others. But now, Google has the same all- access keys to back-end data on all your favorite social sites as they do now to your site. The post Google has carnal knowledge of social appeared first on Biznology.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] IBM Social Computing Guidelines
    IBM Social Computing Guidelines. Blogs, wikis, social networks, virtual worlds and social media. Since then, many new forms of social media have emerged. The effort has broadened the scope of the existing guidelines to include all forms of social computing. IBM Social Computing Guidelines: Executive Summary.
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Social] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Meghan M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Social] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. New CEOs are quicker to take up social. CEOs and social media.
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. 1. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • BIZNOLOGY  |  TUESDAY, MAY 8, 2012
    [Social] Be a persistent social media parent
    That it’s not even about quality time, it’s about persistent time, time spent. I don’t want to compare parenting to social media community development and management but I guess I just did. Folks They always say that the parents who put in all the boring, taken-for-granted time are the very best.
  • BUYEROLOGY  |  WEDNESDAY, JUNE 1, 2011
    [Social] Social Buyerology: Listening to the Social Buyer
    This is the third installment of my reflection on Social Buyerology.    The first article, Social Buyerology: Understanding Buyers in the Social Age reflected on the need for a new science of examining buyers in the social age.  Social Interaction Listening.   Social Buyer Persona Listening.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. Agree?
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Social] Has social business finally arrived?
    Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold. The post Has social business finally arrived?
  • INBLURBS  |  WEDNESDAY, JANUARY 25, 2012
    [Social] B2B Decision Makers are Increasingly Researching in Social Media
    Before social media people went mainly to search engines to research and to find products and services. Today in times of social media the products and services find them through discussions, content sharing and recommendations from friends and followers. Not only teenagers are surfing on social networks through their mobile devices.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 23, 2012
    [Social] Social media is a physical extension of your brain
    In many ways, the social web is the closest thing we have, thus far, to a smart drug with guarantees of making increasing your IQ well above the horsepower that genetics and God intended. Photo credit: Intersection Consulting). According to science, we’ve already evolved to where our brains are not our own. Dr. Stephen M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Social] Is social media engagement still a thing?
    Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 9, 2012
    [Social] The Emotion found in Social Data
    Most people who write on social media outlets don’t do so just for the sake of doing it.  That is exactly why Social Media is so special, so different.  Because with Social Media, people become “micro-authors” when and where it matters.  Very likely that means you’ll find them on Social Media. Let’s be clear. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 16, 2013
    [Social] Case study: ROI of social influence
    But they kept after me and several people from their marketing or social media group connected to me through Twitter. The post Case study: ROI of social influence appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. What is the ROI of me? We’re about to find out. Was there a payoff for Dell? Current state.
  • BIZNOLOGY  |  FRIDAY, JULY 10, 2015
    [Social] Tools that help monitor and measure social traffic
    All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). It is easy to use, and is a comprehensive analytics tool for this social channel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Social media does not assure business success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? And neither do they.
  • BIZNOLOGY  |  TUESDAY, APRIL 2, 2013
    [Social] Turn social into your own personal media empire
    Blogging Content Marketing Social Media Marketing Business Facebook Google Internet marketing Newsroom pinterest social media Social network twitterIf you read your local newspaper or a typical magazine, you’ll realize that most journalist are specialized. Let me break it down.
  • PWB MARKETING BLOG  |  WEDNESDAY, AUGUST 24, 2011
    [Social] Five Awesome B2B Social Media Statistics
    Do you think social media isn’t for B2B organizations? But social media is now mainstream and we have proof B2B companies are generating demand and getting leads using it. We set out to find the top five B2B social media statistics. The social landscape changes so rapidly we wanted the latest research we could get.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] Social advocacy marketing gains legitimacy
    This week, another start-up in the brand advocasy space, Branderati , was acquired by social media marketing/analytics company Sprinklr. Sprinklr has come out and told the marketplace that it is a critical component of the integrated social media stack. We are dramatically reducing the cost of social sharing at scale. Examples?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Social] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. ” Social Media Tools.
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Social] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do? Who should be on the team?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 16, 2014
    [Social] Why Instagram is becoming the dominant social network
    In this fast-paced talk he uses his research to make predictions on who is winning and losing in everything from social media and retail to brands and world economies. The post Why Instagram is becoming the dominant social network appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Social] Social listening drives traditional market research
    Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media  can deliver real market research value. Photo credit: dmhoro.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Social Media Marketing success is simply Medieval
    I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. Let''s go back 1,000 years to find out what is really going on with social media marketing today …. “Where do I start?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 12, 2015
    [Social] Is there a place for social media in a boring business?
    Is there a place for social media in a “boring” business like insurance, plumbing, or trucking? While I do believe nearly any business can benefit from some social media presence, we do need to take a rational look as to whether it should really be a priority in the marketing mix for a “boring” business. People.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 29, 2013
    [Social] Social Selling: 10 Actionable Tips From LinkedIn’s Koka Sexton
    by Amanda Batista | Tweet this The verdict on social selling is in: It works. While not even three years ago, marketing and sales organizations sought actual data to support the “hunch” that social selling techniques and practices were effective, the state of the advanced sales method is, well, on fire. They know it’s effective.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 30, 2012
    [Social] Social Data can Adds Years to a CMOs Tenure
    In the social era, linearity gives way to seriality.  With the social explosion afoot and copious social data being there in the ether, ready to be interpreted and acted on, marketers for the first time have a real-time laboratory with a constant data stream emanating from it.  Social data is a boon for marketers.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Social] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. 3. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsAbsolutely.  Comments.
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Social] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Social] Social Media ROI [Video]
    This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Social Media: 5.32 Awareness. Consideration.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JUNE 9, 2012
    [Social] Social Planning. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. growtoons} kacy maxwell social media cartoon social media humorKacy   Maxwell  is a guy who loves his work, family and a good challenge. See more of his cartoons at   EverythingIsMedia.com.
  • BUYEROLOGY  |  THURSDAY, MAY 5, 2011
    [Social] Turn B2B Buying Into a Social Experience
      It requires evaluating what approaches align with today’s social buyer personas and what spend should be devoted to providing a social experience.    By doing so, a B2B organization can learn about the potential interactions social buyers desire that make up the entire social experience.
  • INBLURBS  |  THURSDAY, DECEMBER 22, 2011
    [Social] How B2B Marketers can Embrace Social Media
    An increasing number of companies like Intuit, Sysco, Cisco, GE Healthcare and AT&T are using social media for effective business lead generation. recent study from Sagefrog Marketing Group shows how companies have learned to leverage social media. Leveraging social media for branding and building awareness helps B2B companies.
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