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  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 15, 2013
    [Social] How Marketing Can Impact Revenue Through Big Data And Social Selling
    If anything, people are likely to rely more and more on the Internet and social media to help them make decisions. Marketing holds two keys to success: Big Data and Social Media. The other piece of the puzzle is social selling. There are many wrong ways to do social media, and it’s easy to waste time there. Social Media
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 15, 2012
    [Social] The 2013 Social Business Marketing Manifesto
    Planning season is well underway and I think it is never to early to look at the B2B Marketing 2012 year in review and start to make some predictions for Marketing and Social Businesses in 2013. And so now there is a social business imperative. Marketers Strategy Social BusinessThe stakes are high and the timing is urgent.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 16, 2013
    [Social] The 6 critical questions guaranteed to drive your social media strategy
    'If you made ladders for a living and sold them to big chain stores, how much of your budget should you spend on social media marketing? This was a real question posed to me by a reader last week and as I walked her through the six key questions that lead to social media strategy I thought this would be useful information to share with you.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Social] Social Media Metrics: Jim Sterne on why, what and how to measure
    In his book ‘Social Media Metrics’, Jim Sterne says: “The Internet has always been a social medium”. Blog Connected marketing Social CRM Social media marketing Jim Sterne social media metrics social media ROI web analyticsThe Internet is nothing more than a [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 9, 2012
    [Social] Mars Landing, social media style. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is a social media strategist that loves enjoying a good book and then drawing in it. growtoons} joey strawn social media cartoon social media humorCheck him out on Twitter: @joey_strawn. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Social] 25 social media influencers Forbes ignored, and why
    'Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list.
  • GREAT B2B MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Social] Social Media Marketing: What Not to Do
    'I’ve written a lot about the subject of what you need to do to be successful in social media and pull marketing.  And for goodness sake, don’t insult your boss or your company in social media. Remember that everything you say, and every photo you place, in social media, can and will be used against you.  Don’t constantly sell.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  Here’s an article on  selling your boss on social media   that might be helpful. Is your company ready to become a publisher?
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • LEADER NETWORKS  |  SUNDAY, MAY 15, 2011
    [Social] The Future Of Social Shopping
    Granted it’s time for a new spring wardrobe, but more importantly, I have been preparing to talk to the Indian Retailer’s Association (RAI) in Mumbai next month on the impact of social business on retailers. That’s a lot of pressure on retailers to innovate and many are turning to social media in order to do things differently. Hurray!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 20, 2012
    [Social] Lessons from a horrible social media strategy
    like using this blog as an example because in an industry that is so gun-shy about using social media, this prominent clinic seemed to be moving forward in a powerful way. Case studies ethics marketing strategy mayo clinic blog social media and healthcare social media mistakesstrategy gone horribly wrong. Utterly tasteless.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 28, 2013
    [Social] The 5 Best Social Media Apps for Kids
    Social media apps for children? don’t want my kid on social media.” In case of “social media emergency,” click here.) Enter social media apps for children. These apps can help parents guide young social media buffs in the ways of online communication. Same goes for social media. Same goes for social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 14, 2012
    [Social] Straight Talk on Social Media Gurus
    Specifically, I think you are learning the wrong lessons from social media luminaries. ” Most social media experts haven’t been “just like you” for years now.  They have huge email lists, social followings and a steady income from products and services.  By Stanford Smith, Contributing {grow} Columnist. love experts.
  • BUYEROLOGY  |  WEDNESDAY, MAY 18, 2011
    [Social] Social Buyerology: Understanding Buyers in the Social Age
    The pendulum has been swinging rapidly during the past two years with respect to understanding buyer behavior and interactions in the social age.   We are also witnessing the phenomenon of buyers in B2B marketplaces becoming more social in their interactions.    Next:  The Methods of Social Buyerology.
  • DIGITAL B2B MARKETING  |  TUESDAY, APRIL 24, 2012
    [Social] Too Much Crappy Social Media Content!
    Of course, most businesses and professionals don’t share information like this in social media, but another kind of oversharing pervades social media: oversharing content. I’ve made it easy with the tweet button below (of course, you can edit the tweet first): Tweet Do you believe oversharing is a problem in social media?
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social] 3 Developments that are Sabotaging the Social Media Movement
    m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. One sign is the gradual co-opting of social media as a broadcast tactic. Where Are The Innovators?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 14, 2011
    [Social] 7 ideas to turn PowerPoint slides into social media marketing gold
    Here are seven ideas to use PowerPoint slides to create new value for your social media marketing efforts: 1. This is one of the fastest and easiest ways to start to populate the social web with great content because face it, we ALL have PowerPoint presentations! Integrate social aspects with traditional marketing projects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social] Why content marketing is a “do-over” for social media
    'My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 7, 2013
    [Social] How do you use social media to promote a boring product?
    And yet each of these links back to a highly successful social media case study. I’d like to point to another unlikely boring product success to walk you through a system to figure out how a social media strategy might work for your boring product. 2) Can our culture nurture and sustain a social media transformation?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 5, 2012
    [Social] How to Save a Sputtering Social Media Program
    The social media conversation around your brand looks worse. The management team, already dubious about social media smells blood in the water. The first step is to understand why social media programs fail. Social Media programs sputter and fail for a variety of reasons. Social media is resource intensive.
  • WEBBIQUITY  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] What’s the Best Social Media Monitoring Tool? It Depends
    The explosion of social media has led to a corresponding need for more sophisticated monitoring tools that can crawl the hundreds of social networking and bookmarking sites and millions of blogs across the globe. Social Mention. If Google Alerts had been developed with a focus on social media, this would be it. No more.
  • IT'S ALL ABOUT REVENUE  |  SATURDAY, AUGUST 3, 2013
    [Social] How Do B2B and B2C Marketers Use Social Media? [CHART]
    'by Egan Cheung | Tweet this Last year we analyzed the tremendous growth of social channels and discovered that social diversity also was growing quickly. Our analysis begged the question: Do consumer brands and business brands use social channels in different ways? How Do B2B and B2C Marketers Use Social Media?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, AUGUST 25, 2013
    [Social] 5 Social Media Truths, and How To Manage Them
    'by Lauren Harper | Tweet this While social media is still a channel that many organizations are striving to figure out how to strategically leverage and even monetize, authenticity and transparency are increasingly critical. You have to make every connection on social media personal. So what’s the trick? Authenticity creates loyalty. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 11, 2012
    [Social] Klout scores feed a social media sickness
    Social proof ” like Twitter followers, Facebook Likes and Klout scores are exceedingly important on the Internet. Little wonder that a subculture has arisen on the web determined to achieve this social proof by any means necessary. Want to REALLY increase your social influence? Is Klout more important than life?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 23, 2012
    [Social] Social Media, Conflicting Data, and the Search for Truth
    am amazed at the shoddy state of research on the social web and what people are trying to pass off as “science.” We are building our social media plans on a foundation of quicksand. Here is what we are going to do: Change the game of social media research. Interactions between brands and social influencers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 7, 2011
    [Social] How To Map Out Your Social Business Strategy
    A month ago, I had the pleasure of doing an interview on the Social Business Strategy Map with Neil Davey, Editor of MyCustomer.com in the UK, which is one of Sift Media's business publications. Neil and I spoke at length about how companies can use the Social Business Strategy Map to create their own strategy and stepped through the process.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 13, 2013
    [Social] Back to Basics: 6 Quick Social Media Marketing Tips
    'by Lauren Harper | Tweet this Social media is still a new frontier for many marketers. With the emergence of what seems like an inordinate amount of social sites and tools, figuring out how to get started and ramp up your efforts with social media marketing can be confusing. Treat your social channels the same way.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 29, 2012
    [Social] 6 Burning Questions about Social Media for B2B
    by Rob Bois | Tweet this I’ve been involved in a number of webinars and round tables recently on the topic of social media for B2B. Q: In some cases, B2B’s develop their own social platforms. Is this tactic effective or should we stick to outside social media communities? This applies to any channel, even social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 5, 2013
    [Social] A surprising insight on social media measurement: Activity does matter
    'Most social media “gurus” will be quick to point out that activity-based metrics such as number of posts, followers, or re-tweets are meaningless because they don’t measure real business value. In fact, a simple indicator of progress may be the most important goal you can possibly have for an early social media program.
  • B2B MARKETING TRACTION  |  THURSDAY, DECEMBER 1, 2011
    [Social] Social Media & SEO: Are You There Yet?
    When will you see results from social media and SEO? Up to three months for social media messaging traction. Post and comment on social media platforms. How long did it take you to get SEO and social media results? Social Media/Web 2.0 marketing SEO social mediaIt takes time. So plan to: Blog frequently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 4, 2011
    [Social] Five Mega-trends: How Social Media is Transforming Government
    I’ve had the honor of providing business strategy consultation recently to a UK agency and in the process became immersed in current uses of social media in government. There are unique political, security and infrastructure challenges presented by government applications of social media, but the power and potential is awe-inspiring.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social] Understanding the true nature of the social media marketplace
    We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. The social web is simply bringing us back to our marketplace roots where personal connection, immediacy, and word of mouth validation are the most important marketing considerations.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Social] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Here are three simple questions to start with: - What is social business anyway? What is social business anyway? The social technology dimension.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Social] Social listening drives traditional market research
    Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media  can deliver real market research value. Photo credit: dmhoro.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 14, 2010
    [Social] A Very Social Media Christmas
    This short video is more fun than a sackful of presents and tells the story of social media’s impact on our world much better than I ever could.  Enjoy this Social Media Christmas! Social Media best practices YouTube and video humorMany thanks to all of the wonderful people who make {grow} go!  My warmest wishes, Mark.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • BIZNOLOGY  |  WEDNESDAY, MAY 8, 2013
    [Social] How your enterprise social platform enables the information marketplace
    In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. Likewise, the success of your internal social business platform cannot be measured by simply counting number of users, page views or the amount of time your employees spend there. .
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 14, 2013
    [Social] Social media zombies and the 2 percent solution
    Social media zombies have turned the world of service upside-down. They attack, attack, attack … like social media zombies. One of the themes of this blog over the years has been the importance of establishing a company culture that can support the openness and responsiveness required by the social web. They don’t go away.
  • B2B MARKETING INSIDER  |  FRIDAY, JANUARY 27, 2012
    [Social] Integrating Social Media Into The B2B Marketing Mix [Slides]
    We are in a battle for customer attention and focusing just on social media is a mistake too many businesses are making. challenged the group of marketers and business people from companies both large and small to first determine their objectives before starting any social media plans. Social Media
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 25, 2013
    [Social] 5 Social Media Enhancements That Benefit B2B Marketers
    'by Amanda Batista | Tweet this Remember that time when B2B marketers sought a way to cultivate a presence on social because B2C had all the ‘fun’? Then there was that other time, when B2B marketers realized that social business is a reality. Check out these 5 recent social updates: 1. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 9, 2012
    [Social] Social Media ROI – You’re looking in the wrong place
    About two years ago, I forecast that the real value of social media would be in applying it across the enterprise for INTERNAL uses that would break down barriers, speed communication, and enable collaboration. The real ROI of social media. alone from these technologies: Social networks. Social commerce. Social gaming.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social] How to establish your company’s Social Media Lead Team
    'I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do? 2) Bring in an outside expert.
  • SOCIAL MARKETING FORUM  |  SATURDAY, JANUARY 5, 2013
    [Social] Social Customer Service: Why You Must Offer it Right Now
    Social customer service is one of the most important domains of social business and social CRM. Those who could not get proper customer service from a business found that social media provided a way for them [.]. Here is why.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. Here are five ways social media marketing can be used to drive revenue. m here to tell you it’s not magic.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 10, 2013
    [Social] My social media marketing posts from 2011
    Read more… Target Twitter followers using a theory of everyone — I put more trust in the value and impact of the online influencer long tail than I do in the impact of the couple-dozen top-influencers that most social media consultants and digital PR teams recommend. Social is a very handy way of dominating search.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 17, 2012
    [Social] Learning From Big Social Media Blunders
    In it they chronicle this year’s Top 10 Social Media Blunders. Entertaining because of the shenanigans and plain idiotic social media mistakes committed by some very smart people. Disheartening because nervous businesses considering social media may unduly focus on the blunders and ignore the benefits. Face Full of Tomato Sauce.
  • PUZZLE MARKETER  |  MONDAY, JULY 1, 2013
    [Social] Choosing the Right Social Media Platform [Infographic]
    'There are many factors to consider when you’re choosing the social media platform that is right for your brand or company profile. state social media profile can sometimes do more harm than not having one at all. Choosing the Right Social Media Platform Infographic: Courtesy of: Infographics.SG. Social Media social medi
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social] Why your social media plan needs gurus and storytellers
    few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. By  Srinivas  Rao, Contributing {grow} Columnist. ” .
  • SAZBEAN  |  TUESDAY, FEBRUARY 1, 2011
    [Social] 12 Tips for Creating a Social Media Content Strategy
    Having a content strategy is vital to the success of any social media strategy. What websites and social networks make the most sense for posting, sharing and curating content? This really part of your overall social media and digital strategy, but it does make sense to consider location when creating your content strategy.
  • CONVERSIONATION  |  SUNDAY, JULY 3, 2011
    [Social] Prospecting the Social Customer: Same Needs, Different Scale
    Blog Social CRM Social media marketing prospecting social customers social media listeningCustomer relationship management is a strategy to manage the interaction with prospects, leads and customers. That is the simple definition. The term consists of three parts: Customer, relationship and management.
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 1, 2013
    [Social] LinkedIn Sponsored Updates: The Best B2B Social Advertising Option Yet?
    'Have you felt like social advertising just wasn’t right for your B2B marketing? This looks like the most compelling social advertising offering yet for B2B marketers. With great targeting options, LinkedIn was compelling, but advertising opportunities didn’t fit the increasingly social framework of LinkedIn.
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level.  There really is no “right” way to measure social media.   Remember, no one went to college to master in social media. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 24, 2013
    [Social] Can Millennials and social media solve complex world problems?
    'I came across a thought-provoking post last week:  Millennials and the Power of Social Media  by Chris Altchek. For this to happen, Altchek says four things must occur: 1) Minority voices on social media should not get drowned out or relegated to a sort of algorithmic purgatory. Related Stories Did social media really begin in 1984?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 20, 2012
    [Social] The World’s First Social Media Sniglets
    always loved that bit and got to thinking that there are a few things on the social web that simply should have words. ” G PLUSASAURUS (gee plus asaurus) Any social media dinosaur who still thinks Google Plus is going to kill Facebook. humor sniglets social media cartoon social media humorCHEEDLE (che dul) n.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 16, 2009
    [Social] Would YOU Trust a PR Agency Not Involved in Social Media with YOUR Social Media Programs?
    A lot of PR firms are stating that they have social media capabilities and can help develop your strategy in this arena. decided to see which PR firms were actively participating in social media. But If you don’t have a social media presence, tell me why. So some fields may be marked as “none” as a result. del.icio.us
  • SALES CHALLENGER  |  MONDAY, AUGUST 13, 2012
    [Social] The Secret to Social Selling
      (This is the fourth post in our series on sales organizations’ emerging use of social media as a channel for shaping demand.) . One of the most surprising findings in the SEC’s newest research study was  the importance of social media and social networks to high performers. Social Selling seems like an overwhelming prospect.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 30, 2012
    [Social] 4 Steps for Making Demand Generation More Social
    by Rob Bois | Tweet this Pick up any sales or marketing trade pub, and you’re likely to see that 2011 was the year of social.  It’s one thing to tweet about your company and build a Facebook page, but B2B firms are now looking to tie Social to measurable lead generation.  Step 2: Engage Your Leads Socially.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Address Your Addiction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. It’s time these business leaders stop whining about social media, shatter the status quo, and grow a pair for the new year.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Social] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Related posts: Why is measuring Lead Gen in Social Media so hard?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 17, 2012
    [Social] How Social Selling Changes Everything for Marketing
    They’re socially empowered to gather and share information from numerous sources. Meanwhile, social media networks underlying this change have made personal and professional relationships richer, broader, and more easily accessible. That’s where social selling comes in. Social selling isn’t just a sales phenomenon.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 10, 2010
    [Social] Is social media creating a generation of cowards?
    I’ve been asked about my perspective on Malcom Gladwell’s article, “ Small change: Why the revolution will not be tweeted.&#   My take on it may surprise you … and provide uncomfortable reading if you are a parent or social media junkie. Social media and leadership. The end of human social skills?
  • AD YOUR COMMENT HERE  |  TUESDAY, MAY 7, 2013
    [Social] When did social media lose its way? [Infographic]
    'In conjunction with the launch of its new Social Inbox tool, Hubspot released an infographic on how companies have lost their way in terms of using social media for marketing and promotion, and also suggest what it might mean to get back on course.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Social] What is Social Demand Generation?
    But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. Even so, creating a social media strategy allows marketing to focus on organizational goals rather than new gimmicks and stay on message. Social media is about conversation.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 6, 2013
    [Social] The Social Media PR Battle
    Has social media ruined public relations? Can PR keep up in this online social world? The notion that social media can have a larger impact than public relations is fairly new. Many business executives see social media as an easy outlet for a business to spread positive information, but what about the flip side?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 23, 2012
    [Social] The essential guide to minimizing legal risks in Social Media Marketing
    They can hardly complain after the fact when you share a link to that content, provided you don’t reproduce it wholesale on your own site or social media feed. Read the terms of use for each social network carefully before jumping in, and if you choose to share content, be sure to link, as opposed to copying and pasting, or even embedding.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 21, 2012
    [Social] Social media: Sowing the seeds of panic?
    swirl of unfounded rumors, spread by text messages and social media, had warned of attacks by Muslims against northeastern migrants, prompting the panic and the exodus. Social media, a technological lifeforce that unites, inspires, informs, educates, and delights us, clearly also has the power to maim. Head home. The water supply?
  • WEBBIQUITY  |  TUESDAY, DECEMBER 20, 2011
    [Social] 48 Ways to Measure Social Media Success
    Ultimately, as Olivier Blanchard has pointed out repeatedly , social media marketing has to demonstrate an ROI (though he acknowledges the questions have to be made more specific). But it’s crucial to the social media ROI debate to recognize that “R” is an end-of-the-process measure. Social media/network-referred traffic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 1, 2012
    [Social] Social Media ROI — Not just for the big companies
    don’t think I’ve ever given a speech, conducted a workshop, or taught a class where the “social media and ROI” question has not come up. So it was not entirely surprising when many of the suggestions to the Social Habit Research Project focused on measuring the value and relevance of social media marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 24, 2013
    [Social] Five reasons Europeans are behind in social media marketing
    Whether you look at the number of online job postings, the best viral marketing campaigns, or the world’s most respected social media marketing thought leaders, almost all of the innovation seems to come from the US of A. Smartphones, tablets, heck, any kind of new technological device arrives with years of delay in social acceptance.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 12, 2013
    [Social] Content Is The Top Priority For The Social Business
    They recently updated their “State of Social Business Maturity” report for 2013. For example, they found that only 17% of marketers are truly strategic in their social strategies across the enterprise. Companies with more than 100,000 employees have moved from around 20 to almost 50 people dedicated to social media since 2010.
  • SOCIAL MARKETING FORUM  |  SUNDAY, JANUARY 9, 2011
    [Social] The Single Most Important Social Media Asset
    Social media and those companies feeding off it or building it have exploded in the past two years. Most would agree that 2010 was the year of social with brands and agencies scrambling to first understand it and then integrate it into their marketing strategies. However, what are companies such as Facebook and Twitter really worth?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 26, 2012
    [Social] Social Media meet-ups you won’t want to miss
    would love to meet you at some of the awesome social media meetings and conferences coming up! will be presenting a free webinar on social influence thanks to my friends at MLT Creative. April 27 Do not miss Social Slam  in  Knoxville, TN. Many people consider this the finest one-day social media event in the country.
  • SOCIAL MARKETING FORUM  |  TUESDAY, MAY 3, 2011
    [Social] Marketer’s Important Objectives for Social Media in 2011
    MarketingSherpa has posted an interesting chart derived from a survey of 3,300 marketers asked to indicate their most important social media marketing objectives they hope to achieve in 2011. The question was: What are the most important objectives for your organization’s social marketing program to achieve in 2011?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2011
    [Social] Prediction: A Paradigm Shift in Social Media Sharing
    This is because social sharing began with social networks–locations where people congregate online. As each social network implements a rich user experience and feature set equivalent to Google + Circles, it will be easier to focus on who you want to share with. futurist Google techologies social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 14, 2011
    [Social] A look at international social media marketing
    Brian Rudolph is leading the social media charge for some of the world’s biggest brands and in this short video interview, he provides insights on how social platforms and their adoption vary around the world. Social Media Strategy Video blogsthink you will enjoy this!
  • BIZNOLOGY  |  THURSDAY, MARCH 15, 2012
    [Social] Use Lifetime Customer Value to Measure Social Media
    When businesses evaluate social media marketing initiatives, they want to know how many new customers social media will attract to their businesses. But, social media marketing is all about relationships. So perhaps evaluating an investment in social media marketing by looking at new customers is the wrong metric.
  • PWB MARKETING BLOG  |  WEDNESDAY, SEPTEMBER 7, 2011
    [Social] Three Stats Prove B2B Social Media Set To Explode [Charts]
    Social media has reached prime time. Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Fact 1: B2B Companies Are Using Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 4, 2011
    [Social] Social Media Conversation. Yes, but at what cost?
    There were some outstanding blog posts last week that explored the idea of the SPEED of social media communication changing traditional business models. This was social dialogue at its best. Jay Baer started the conversation with a series of posts that included  Why Social Media has Ruined Your Advantage.  Social media angst.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 7, 2011
    [Social] Small businesses still grappling with social media benefits
    Optimism about the economy and the use of social media pervade a new report called the Small Business Success Index , a survey sponsored by Network Solutions® and the University of Maryland’s Robert H. Social media is now used by almost a third of small businesses (31 percent), up from 24 percent a year ago and 12 percent two years ago.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. How do you think I, SocialSteve, feel about telling you about the end of social?  Seriously, I want to tell you why we need to stop concentrating on a social media strategy as the end game. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 18, 2011
    [Social] Case Study: Caterpillar and blue collar social media marketing
    One of the common complaints I hear is that social media marketing doesn’t seem to fit for many businesses … “My customers don’t tweet or read blogs.&#. The company also recognized the potential value in social media to connect with our customers. think of social media as being a highly reactive platform.
  • PAUL GILLIN  |  THURSDAY, JUNE 24, 2010
    [Social] How to Calculate Social Marketing ROI
    This is a draft of chapter 10 of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on how to calculate ROI of social media and Internet marketing programs in general. That’s good if you can get it, but the reality is that most top executives are still wary about social marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart!  Get it? 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 5, 2012
    [Social] Social media truly levels the playing field
    If you can’t see this video, click here: Anne Reuss on social media and accessibility. Connecting Anne to my friend Sean McGinnis led to her first big social media networking event in Chicago. For Anne, and many with disabilities, social media has become an amazing connection point. Twitter. The great equalizer!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 9, 2013
    [Social] Where is Chuck Morris and other crucial social media questions
    humor social media humor 'Who, what, when, where, why? These are the words every journalist lives by and the words usually at the heart of every great story and blog post. But what does Google think about these questions? Just for fun, let’s find out. Here is how Google “pre-populates” these common searches: Conclusion?
  • CONVERSIONATION  |  WEDNESDAY, JUNE 20, 2012
    [Social] Social Business: the Essence of Collaboration and Purpose
    The wisdom of the crowd, participation, co-creation, engagement, empowerment, collaboration,… The literature and ‘collective wisdom’ regarding social business is filled with statements on how important all these expensive words are today. strongly believe in the power of people, transformational factors and the potential of social business.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 14, 2013
    [Social] How Social Sign-On Increases Conversions [CHART]
    And that way is Social Sign On. Social Sign-On is the ubiquitous “Sign In with LinkedIn” or “Register with Facebook” buttons. Eloqua enables social sign on to be implemented with a few clicks. They link social profiles to contacts, allowing marketers to understand the buyers social persona.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • BIZNOLOGY  |  MONDAY, APRIL 22, 2013
    [Social] Enterprise Social Networking Platforms: Think Amazon, Not Facebook
    “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to follow.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Social] A process to connect social media, content marketing and sales
    You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Now, let’s see where social media/social interaction can play a role in the sales process. By Neicole Crepeau, Contributing {grow} Columnist. Purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 14, 2013
    [Social] 5 pieces of social media advice that trapped me
    People in the marketing/social media realm will never take you seriously. The post 5 pieces of social media advice that trapped me appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. 'By Mars Dorian, Contributing {grow} Columnist. The most popular currency in the world is not the Dollar, Euro or Yen. Drastically.
  • LEADER NETWORKS  |  TUESDAY, SEPTEMBER 14, 2010
    [Social] Social Media Strategy Map: How To Find Your Way
    Calling all Balanced Scorecard practitioners and strategy executives, here is a Strategy Map to guide the Social Media / Social Business initiatives within your organizations. double click image to download) This is, of course, a generalized Social Media Strategy Map that will need to be adapted to your company's goals and objectives.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 3, 2012
    [Social] Is social media making you a lazy communicator?
    Getting things done as efficiently and quickly as possible has become a calling card for humanity and it’s bleeding into our social interactions. It isn’t exactly a smart intimacy strategy for social media.  Social sharing is the lowest hanging fruit in building relationships because it’s so easy. But consider this. Comments.
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
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