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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 7, 2012
    [Social] Three amazing ways social media is changing the world
    The more I am immersed in the culture of the social web, the more I am certain that it will not only change the world forever, it will change it for the better. Social media as a global unifier. Research from The Social Habit shows in the sample surveyed, 80% of Americans between 12 and 24 have a Facebook account. Tweet.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Social] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). 8. ”).
  • WEBBIQUITY  |  TUESDAY, OCTOBER 16, 2012
    [Social] 87 More Vital Social Media Marketing Facts and Stats for 2012
    Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve.  What will likely be the hot trends in social media over the next couple of years? Social Media Stats and Demographics. 1. 56% of Americans have a profile on at least one social networking site.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 25, 2011
    [Social] 5 ways corporate culture determines social media success
    When I talk about social media strategies, inevitably the conversation turns to cultural fit. Social media success and failure is not usually determined by resources, vision, or ability.  It is inevitably a function of the personality of the organization. Are they able to react? Are they truly open to the idea of customer dialogue?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] The Three Most Dangerous Social Media Metrics
    Just because a post is popular on social media it doesn’t necessarily mean it’s valuable for your customers or your business. 3. Measuring all the wrong metrics can make it really difficult to turn social media attention into income.  ROI and measurement roi of social media social media metricsAbsolutely.  Comments.
  • WEBBIQUITY  |  MONDAY, AUGUST 5, 2013
    [Social] 101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013
    Okay, that statistic was made up (though probably not far off the mark),  but the social media and digital marketing facts and statistics below are real (or at least from generally reliable sources). For example, 93% of marketers use social media for business. But how do marketers and consumers view social media differently?
  • CONVERSIONATION  |  SUNDAY, DECEMBER 28, 2014
    [Social] Email marketing versus social media – once more
    If we can believe the people of Email Delivered there is a “heated debate inside marketing circles” about what’s the best option when it comes to focusing your marketing efforts: social media or email marketing.
  • WRITING ON THE WEB  |  WEDNESDAY, APRIL 13, 2016
    [Social] 7 Social Media Mistakes Bloggers Should Avoid
    A Note from Patsi: This week’s guest post is about social media  and it’s really important. Because if you want to engage your business blog readers and grow your reader base, you need to use social media. Here are Paul’s 7 Social Media Mistakes Bloggers Should Avoid. Ignoring social media return on investment.
  • TONY ZAMBITO  |  WEDNESDAY, AUGUST 17, 2011
    [Social] The Social Buyer Engagement Index
    In my recent article, The Ascent of the Social Buyer , I made mention that social buyers today were exhibiting an internalized Social Engagement Index.    The mention of a Social Engagement Index is not new.    My mention of a Social Buyer Engagement Index is coming from a different direction. 
  • SYNECORE  |  WEDNESDAY, NOVEMBER 26, 2014
    [Social] Social Media Marketing: It's Complicated.
    The idea was partially inspired by a newly published report from Forrester which outlines the relative ineffectiveness of Facebook and Twitter as social engagement tools for brands. When thinking about social media marketing for our clients, I always start with values and goals. If so, how can we leverage specific social channels (i.e.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. This year that number has dropped to 23%.
  • BIZNOLOGY  |  TUESDAY, JUNE 18, 2013
    [Social] Are you a social media forager?
    When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. Social media foraging does get protein in the pot, though that protein is generally more in the form of grubs than it is prime grade lean steak. You’ll always be fed.
  • SALESFUSION  |  THURSDAY, MARCH 27, 2014
    [Social] Five B2B Social Strategy Myths
    The post Five B2B Social Strategy Myths appeared first on Marketing Automation | Lead Generation | Email Marketing | Salesfusion. Best Practices Customer Interaction Social Media [one_half valign="middle"]. Partner Portal. Why Partner With SalesFUSION. [/one_half]. one_half_last valign="middle"]. divider style="simple"].
  • NUSPARK  |  THURSDAY, AUGUST 9, 2012
    [Social] A Social Media Measurement Dashboard; One Approach
    A re your social media efforts working?  Working” can mean a number of different things, depending if you’re a content marketer, a business owner, a CMO, a CFO, and more. . A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. 
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 31, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 1
    showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Jay Baer Wrongly Believes Shotguns Trump Rifles in Social Media. Can’t that be found on almost every social media consultant’s website? Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 22, 2013
    [Social] 25 social media influencers Forbes ignored, and why
    Once a year, a fellow named Haydn Shaughnessy shows up on the social media scene and creates a list of the “ 50 Top Social Media Influencers ,” which is published via the online version of Forbes. This list gets distributed far and wide and has become an important badge of “social proof” for those on the list.
  • B2B MARKETING INSIDER  |  THURSDAY, OCTOBER 18, 2012
    [Social] The Social Business Imperative
    What is the value of a social business? Or is it more about culture, motivation and the enablement of social forces already in play in today’s workforce? We are rapidly moving beyond the question of why we need to become a social business to how to become a social business. The Digital, Social, Mobile Revolution.
  • CONVERSIONATION  |  SUNDAY, MAY 29, 2011
    [Social] Customer-Centric Social Media: What is Your Unique Social Proposition?
    Since the upswing of social media we even got a lot more of them and ‘experts’ started giving new meanings to existing acronyms. Blog Connected marketing Social media marketing customer-centric ROI social media Unique Selling Point Unique Selling Proposition unique social proposition USP
  • SYNECORE  |  FRIDAY, MAY 1, 2015
    [Social] Is Social Advertising Subverting Social Media Marketing?
    Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics , ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
  • WEBBIQUITY  |  MONDAY, MARCH 28, 2011
    [Social] Why Social Media Matters for B2B Vendors
    Social media marketing has clearly been embraced by consumer brands. Pepsi famously dropped its Super Bowl advertising a year ago in favor of a social media campaign. SMR has developed a sophisticated methodology for continuously tracking the top brands on social media based on reach, satisfaction and other metrics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 2, 2012
    [Social] Your 2013 Social Media Strategy: Grow a Pair.
    There is an infection overwhelming social media strategy development and the virus is fear. just read a number of reports all showing how CMO’s are still confused about what to do about social media. It’s time these business leaders stop whining about social media, shatter the status quo, and grow a pair for the new year.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 4, 2012
    [Social] 23 (More) of the Best Social Media Guides, Tips and Resources of 2012
    How can marketers make more productive use of their time on social networking sites? How can you make sure your company’s social media policy doesn’t run afoul of employment law? How can you measure (or can you measure) social media ROI ? Social Media Marketing Guides and Tips. ” Social Media Tools.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 26, 2013
    [Social] Why content marketing is a “do-over” for social media
    My friend Stanford Smith wrote a thought-provoking article last week,  The Difference Between Content Marketing and Social Media and Why You Should Care  and it got me thinking about how these trends are intertwined. think the buzz on “content marketing” is an opportunity for redemption from years of social media silliness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MAY 13, 2012
    [Social] How does a small business move into social media marketing?
    The time and resources needed to be effective in social media is certainly a problem for companies big and small. think we can burst the bubble by now  — social media is NOT free. The transition to a social marketing mindset is difficult for companies of any size! How do you make this transition? Here is some good news.
  • B2B MARKETING TRACTION  |  MONDAY, APRIL 28, 2014
    [Social] A Social Media Strategy for B2B Marketers
    Some business to business (B2B) marketers are still hesitant about investing in social media. They may view social media as a business to consumer (B2C) activity or they think that their target audience isn’t on social media. B2B companies are getting traction on social media. Marketing Strategy Social Media/Web 2.0
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Social] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 9, 2012
    [Social] The results are in: An experiment in social influence
    ” I’d like to examine the results of this appeal as an example of “social influence” in action. ”  What happens when a social media audience actually has to commit to an action and open a wallet? The reason for this failure is that most social media connections are very weak relational links. It doesn’t happen.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Social] There is NO Passive Marketing with Social!
    Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 1, 2016
    [Social] 5 Ways User-Generated Content Amplifies Your Social Media Strategy
    Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. And with social media, content emerges. The post 5 Ways User-Generated Content Amplifies Your Social Media Strategy appeared first on Marketing Insider Group. Social Media Social Media Campaigns
  • WEBBIQUITY  |  TUESDAY, AUGUST 27, 2013
    [Social] What are the Best Social Networks for B2B Marketing? (Research)
    There’s no question that B2B marketers have embraced social media. According to recent research , more than 80% of b2b marketers now use the “big 3″ social networks—LinkedIn, Twitter and Facebook—to distribute content. And if so, which social networks are most productive?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too! 1.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MAY 7, 2013
    [Social] 3 Ways Social Media can Boost Sales Success
    Facebook Lead Generation Lead Nurturing People Sales Social Business Intelligence Social Media Social Networking Strategy Thought Leadership Twitter. Social media provides great way to connect with potential buyers. Social media provides a platform to collaborate with potential buyers. So here are 3 reasons why ….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 29, 2013
    [Social] There will be no social media apocalypse
    His insanely popular series of fast-paced “ social media revolution ” videos have been viewed millions of times and are standard fare to kick off a social media class or workshop. ” If you would believe Eric, we are on the cusp of a social media apocalypse. Social media does not assure business success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 16, 2014
    [Social] Why Instagram is becoming the dominant social network
    In this fast-paced talk he uses his research to make predictions on who is winning and losing in everything from social media and retail to brands and world economies. The post Why Instagram is becoming the dominant social network appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, JANUARY 19, 2013
    [Social] The insider’s guide to social media consulting success
    When I have been asked for a proposal to create a social media marketing strategy for a company, I have won the business 95 percent of the time. In every organization there are five common hurdles to social media success. Legal — Can the Legal Department adjust to the new demands of the social web? And neither do they.
  • ACT-ON  |  THURSDAY, DECEMBER 3, 2015
    [Social] 12 Brilliant Ways To Save Time on Social Media
    How much time do you spend on social media every week? To give you an idea of what’s about normal for social media management time, consider the chart below. It’s from Social Media Examiner’s 2015 Social Media Marketing Industry Report. Still manually doing social media work? This happens too often in social media.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 22, 2014
    [Social] 27 surprising facts about salespeople who are Social Selling
    Social Selling is the use of social media to interact directly with prospects, to answer questions and offer thoughtful content until the prospect is ready to buy. Social selling is not hard selling. Here are 27 facts about salespeople who are Social Selling. Does your company engage in Social Selling?
  • WEBBIQUITY  |  THURSDAY, MAY 21, 2015
    [Social] 10 Top Marketing Thought Leaders in Social Media
    If you were asked to name the top thought leaders in marketing today–the 10 marketers you’d definitely advise others to follow on social media–how would you proceed? You’d probably start by looking at those you’re connected with on the major social networks, then do some additional research. Meghan M.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 19, 2015
    [Social] New research: An exceptional path to social selling success
    Social selling” is certainly a red-hot buzzword but it is also one of the most difficult cultural changes to attain in a company. Here are some big take-aways from one of the first real academic views of social selling. Social selling best practices. Build social credibility by focusing on relationships.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Social] Four ways social media impacts emotional branding
    Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. So let’s start a little examination of how social media can fit into this formula. 1. Loyalty trumps everything.
  • PAUL GILLIN  |  THURSDAY, JANUARY 6, 2011
    [Social] Social Marketing Hangover
    I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. Social marketing is about building relationships over time.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 15, 2015
    [Social] Case study: Social media engagement as a point of differentiation
    There was an intersting article in the Sloan Management Review recently about how active social media engagement might be more important than marketing (or maybe it IS marketing). In coming years, using social media and online publishing platforms without humanity and all that comes with it will put you at a distinct disadvantage.
  • WEBBIQUITY  |  MONDAY, JANUARY 17, 2011
    [Social] Best Social Media Stats, Facts and Marketing Research of 2010
    For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia. Adam T.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 16, 2016
    [Social] 33 Thought-Provoking B2B Social Media and Marketing Stats
    B2B marketing budgets are shifting to digital and social. But spending on digital marketing programs is projected to rise three times as fast, and over the next five years, the share of budget dollars dedicated to social media marketing will more than double. Social media benefits are unclear. B2B messaging gets personal.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 1, 2015
    [Social] What are the best social media platforms for your business?
    One of the most common business dilemmas is figuring our where to start with social media marketing. As with anything in life, there is often a trade-off between effort and business benefits and social media is no different. Social media marketing simply opens up the door for connections through weak relational links. Not easy.
  • WEBBIQUITY  |  TUESDAY, APRIL 19, 2011
    [Social] The Dirty Dozen Top 12 Social Media Mistakes to Avoid
    There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and  one I wrote for HubSpot ). Social media is about having a conversati0n with your prospects, not broadcasting to them. Using social media as a direct response vehicle.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 3, 2013
    [Social] A Look at the Future of Social Marketing Automation
    His job is to raise the voices and share the stories of grassroots marketers, community managers, and social media managers, including those who use Oracle products and technologies. But what about our efforts on social networks? Currently, a lot of social marketing isn’t automated at all. Follow Nikki on Twitter  @nikkiserapio.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Another way to measure social media success
    But I think there are many, many creative uses of social media — and even more creative ways to measure it — that many people miss. Another way to measure social media. I’d like to offer a different way to look at the value created by deploying social media for an organization. Calculating social media ROI.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2011
    [Social] Three reasons social media marketing favors small businesses
    For example, I sat through a Forrester presentation on new social web marketing analytics and their ideas on measurement took resources that were way out of reach of the small business owner, meaning … most of us. No!  It’s time for the small business owner to rise up and embrace the social web!  Coca-Cola. Pie chart! 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 19, 2012
    [Social] 7 social media lies the gurus want you to swallow
    Social media is unfortunately no exception to the rule and there will always be people (often those who claim to be experts or “gurus”) to sell you the newest bells and whistles. The social web is free . It’s the same with the social web. You must have a “social web” strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 13, 2015
    [Social] If you stopped publishing your social content, would anybody notice?
    By Brooke Ballard, {grow} Contributing Columnist If you’re like me you don’t ever feel comfortable with your social media content publishing schedule. What does this mean for the “little guy” and our social content? Social Content Homeostasis On average, my small company shares around 110 posts per week.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 3, 2012
    [Social] It’s time to evolve the social media mindset
    By “Social Steve” Goldner, Contributing {grow} Columnist. It’s time to bring social media marketing to an end. I do not make this statement lightly.  In fact it is pretty humbling.  How do you think I, SocialSteve, feel about telling you about the end of social?  Another organization in the company.  Email.
  • CONVERSIONATION  |  SATURDAY, FEBRUARY 25, 2012
    [Social] Social Media ROI: Check Before You Start
    An army of social media thinkers has deemed it useful to redefine ROI. Blog Management Social media marketing Jim Lenskold marketing ROI return on influence return on investment social media ROIIn 2010, Brian Solis introduced it in his book Engage! The term Return on Influence (now Realization of Influence as well) [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 20, 2012
    [Social] Why your social media plan needs gurus and storytellers
    By  Srinivas  Rao, Contributing {grow} Columnist. A few weeks ago Laura Click wrote a really interesting post questioning “who really is a social media expert? “ I’ve never been a big fan of the term and the self-proclaimed  ninjas, rockstars, and gurus cause the social web to seem like a giant pyramid scheme. Agree?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 8, 2015
    [Social] When social media marketing doesn’t work
    Sometimes in the neon-hyped, guru-saturated social media world we overlook a simple truth. And sometimes you need some good old advertising (gasp) to do that. I was recently consulting with a B2B company that is at the beginning of their social media journey. Your goal is not to create conversations. Figuratively, of course. Comments?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 4, 2015
    [Social] Social media marketing isn’t a popularity contest
    Businesses striving to bring in that lucrative ROI with social media often fall into trap of thinking that the more followers you have the more success your social campaigns will have. Less can definitely be more when it comes to not only bringing in an ROI from social, but engaging with your social network of followers.
  • BIZNOLOGY  |  TUESDAY, MAY 6, 2014
    [Social] Lurkers are the 99.989% of Social Media
    It’s happened like this over and over: photography, filmmaking, recording, radio, television, computing, the Internet , message boards, blogging, and now social media. Anyways… So, as a result, we’re entering a world with fewer and fewer active Internet-, Web-, Blog-, Social Media - and Content-Creators. 900-90-9-1.
  • TONY ZAMBITO  |  SUNDAY, MAY 22, 2011
    [Social] The Research Methods of Social Buyerology
    In my article, Social Buyerology: Understanding Buyers in the Social Age , I offered perspectives on the need for a new discipline in B2B Sales and Marketing related to understanding new buyer behaviors and interactions in the social age.  Social Buyerography: Multiple Qualitative Approaches.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] 10 Social media metrics every marketer needs to know
    Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 12, 2013
    [Social] 103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
    As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? Social Media Today ).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 11, 2016
    [Social] Does Paid Social Media Work?
    It's Friday Five time and this week's topic is Social Media. New Research Reveals Paid Social Media Effectiveness. Do you know where to spend your social media marketing dollars? In this article you’ll discover recent insights on the effectiveness of paid social media marketing. Social Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 8, 2012
    [Social] How do you budget for social media marketing?
    I had a long discussion this week with an analyst trying to figure out how companies should be budgeting for their social media marketing efforts. However, to optimize the opportunities behind a social media effort, I do believe organizations need to commit to budgeting in a consistent and patient way. Make sense to you? Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 21, 2014
    [Social] Straight talk on social media consulting
    Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. I’m happy to help but unfortunately find myself bursting a lot of bubbles of overly high expectations. It’s really not about social media. This career choice is about MARKETING not social media.
  • DIGITAL B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2012
    [Social] Social Sleuthing: Who is Sharing Your Content: Twitter & LinkedIn Edition
    Have you ever wondered who is sharing your blog posts or other content on social media sites but don’t have access to expensive social media monitoring applications that can tell you? Social Media Albert Ribera Jay Baer Jeff Rozner LinkedIn Mark Schaefer Rand Fishkin sharing social media sleuthing t.co
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2011
    [Social] 3 Developments that are Sabotaging the Social Media Movement
    By Stanford Smith, Contributing {grow} Columnist. I’m worried about the social media movement. Although in some ways the initial enthusiasm in social was overblown, we were right to place high expectations on the convergence of media, social networking, and collaboraton. Habits That Are Sabotaging The Social Movement.
  • BIZNOLOGY  |  THURSDAY, JULY 3, 2014
    [Social] Has social business finally arrived?
    Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. Recently, though, some of the social business predictions that have been made during the last few years have begun to take hold. The post Has social business finally arrived?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 3, 2015
    [Social] How to create an amazing social media marketing workshop
    I receive a lot of questions from people who are creating their first social media class or workshop. Here are some tips, tricks, and lessons for delivering a great social media marketing workshop. Typically it might be stuff like this: How do find the time to do this? I’m afraid of negative comments on social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 18, 2016
    [Social] How to turn social media connections into an actionable audience
    Probably the biggest myth — and mistake — I see regarding social media marketing is the idea that audience equals action. Most of the time, your social media connections begin as “weak relational links.” ” Building social media connections that work. By Mark Schaefer. It doesn’t. Fowler.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JUNE 24, 2012
    [Social] Understanding the true nature of the social media marketplace
    OK … Stick with me for one minute.  We’re going back in time about 1,000 years but I promise it’s going to come back to a great lesson about social media and marketing. Social Media Strategy Traditional media and advertising explaining social media social media basics understanding social media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 25, 2013
    [Social] The hinge to social media success? It might surprise you.
    Since my company, SideraWorks , was formed, I’ve had the chance to work with a range of companies on their social business transformation and discovered a common hinge to social media success. For many companies, this has become their ignition point to social media success. By Matt Ridings, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 6, 2016
    [Social] Deleting Your Social Media Business Page? Read This First.
    Let’s say you’ve had it up to the heavens with Facebook and you want to delete your social media business page. Option A: Deleting Your Social Media Business Page. Whether we’re talking Facebook, Twitter, or SnapChat, it’s a tough call to decide to delete ANY of your social media business pages altogether.
  • WEBBIQUITY  |  TUESDAY, JUNE 24, 2014
    [Social] The Six Most Irrational Social Media Concerns of Brands
    Note: the following is an excerpt from the book The Social Employee by Cheryl and Mark Burgess. The first step toward transitioning to a culture full of empowered social employees is to address some of the most common concerns brands face when considering going social. No one can go social overnight. But no technology is.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 28, 2011
    [Social] Social media sewage … and hope
    Yet I can’t deny this gnawing feeling of disenchantment about the social web that seems to be also reflected in so many other blog posts I have read recently. I am a positive person.  I want to lift people up. Sure the social web can be a strange place. I’ve started and trashed this article at least six times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 20, 2011
    [Social] A process to connect social media, content marketing and sales
    You’ve probably heard the term “content marketing.&# You’ve certainly heard of social media. Here’s a method you can use to determine where content and social media fit into your online sales strategy.  Now, let’s see where social media/social interaction can play a role in the sales process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 25, 2011
    [Social] Can you make money managing social media?
    Now, here’s the next big question … can you make money managing social media for others? My original prediction was based on a statement I heard at many companies: “Can you please just do this social media stuff for me?” Have you found a way to monetize social media management? But it is happening, a lot.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Social] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 5, 2014
    [Social] Why Ad Agencies aren’t adjusting to a real-time social media world
    “Our ad agency set up a separate division for social but they still try to manage it like it is purely advertising. I’m not happy with that. I don’t think they know the difference.” Social media is a relatively mature channel by now. Social Media Explained. ” — CMO, Hospitality Industry.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 26, 2011
    [Social] 5 Ways Social Media Can Drive Revenue
    by Steven Woods | Tweet this There’s no doubt that social media has been a disruptive force on B2B marketing. Yet, many marketers struggle with how to use social media to go beyond awareness, to actually drive revenue. I’m here to tell you it’s not magic. Here are five ways social media marketing can be used to drive revenue. 1.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] Top 5 Social Business Myths
    As companies go through their social business journey, there are several “truths” about their use of social media that are not necessarily observed in real life, but still get treated as dogma, as if social technologies were so special and enigmatic that deserve a quasi-religious status. Photo credit: Wikipedia.
  • BIZNOLOGY  |  TUESDAY, APRIL 1, 2014
    [Social] Social Media is Like Riding a Bike
    The same thing with social media: just because you can use Facebook and follow folks on Twitter doesn’t mean you know how to do social media marketing or be a digital PR professional. Same thing goes for social media engagement. Social media should be waded into over time. Social media can be dangerous, too.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 2, 2012
    [Social] The Top 9 Social Networks For Businesses
    Are you always wondering which social network is hot and which is not? And how many social networks can your business really continue to pay attention to? Well here you will see the search growth rates of the 9 major social networks that I think are most important to businesses and our social media marketing efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 7, 2016
    [Social] The lost blogging monarchy, the defeat of links, and the war on social media
    At the top of my blog it says “Marketing, Social Media, Humanity” and this post from this remarkable man is an exceptional exploration of this intersection. Social media cul-de-sacs. Lots of people start their daily online routine in these cul-de-sacs of social media, and their journeys end there. At least I hope so.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 26, 2015
    [Social] The one social media rule ALL businesses should follow
    There isn’t a one-size-fits-all approach for businesses when it comes to which social media platforms you should have a presence on or what times you should post, and many other areas that marketers will try to stuff down your throat (ugh, blanket statements!). But the one social media rule I think EVERY. By Brooke B. SINGLE.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 2, 2014
    [Social] The Top 8 Social Networks For Business
    Recently, Adobe’s CMO.com released their 5th annual CMO Guide to The Social Landscape highlighting the top 8 social networks for businesses. covered both of these in my own review on the top 9 social networks for businesses  2 years ago. Social Media The Big 4: Twitter, Facebook, LinkedIn and YouTube. How about you?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. ” 2) “We embed social media inside our processes. That is just crazy.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 7, 2015
    [Social] Is social media engagement still a thing?
    Remember when social media was about engagement? Does it still have a place in the social media eco system? gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 29, 2012
    [Social] The Social Media Minefield: Five factors blocking your success
    ” “Social media is fine if you can fit this into our existing measurement dashboard.” ” “We need to make social media a profit center that pulls its own weight.” “Shouldn’t the IT department own social media strategy?” How are you dealing with your Social Media Minefield?
  • THE POINT  |  TUESDAY, DECEMBER 23, 2014
    [Social] Infographic: 17 Tips for Generating Leads from Social PPC Advertising
    Looking to include social media advertising as part of your demand generation mix in the new year? Which social media platform makes most sense for your business? Before you get started, check out this infographic (adapted from an earlier post ) for handy tips on how to make the most from advertising on LinkedIn, Facebook, and Twitter.
  • CONVERSIONATION  |  SUNDAY, FEBRUARY 3, 2013
    [Social] Social Business Failure Is a Choice: Speaking a Common Language
    Gartner predicts 80% of social business efforts will not achieve intended benefits through 2015. In practice, social business is a huge Babylonian confusion. Here are three simple questions to start with: - What is social business anyway? What is social business anyway? The social technology dimension.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social] 25 social media listening aids to increase your hearing
    78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?
  • WEBBIQUITY  |  FRIDAY, MARCH 18, 2011
    [Social] 6 Characteristics of Social Media Winners
    but Charlie Sheen’s recent meteoric  rise on Twitter aside (best not to rely on the perverse attraction of watching a drug-addled celebrity publicly self-destruct) here’s a shot a minimum list of characteristics that enable social media success. social media strategy that’s all about “me me me!&# Smart. Unique.
  • CONVERSIONATION  |  TUESDAY, APRIL 24, 2012
    [Social] Gartner: the Growing Role of the Social Customer Experience
    They also understand that a new strategy is needed to embrace social and media trends.” Social CRM as a new way of doing business Customer experiences are about touchpoints and touchpoints are by definition social. Indeed, social. It’s as simple as that. We are shifting to a more customer-centric marketing view.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 18, 2012
    [Social] Yes, you can be addicted to social media
    For most people, social networking sites like Facebook and Twitter are harmless platforms that allow for social interaction and personal expression. For others, social media has become more than an entertaining form of engagement; it has become an increasing compulsion. The Science of Social. Address Your Addiction.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 6, 2015
    [Social] Take the test. Do you have a social media addiction?
    As you scroll through your Facebook feed, life becomes nothing more than background noise. A few years back, a post on this blog discussed whether social media addiction was real. Wired for social media addiction? Why can’t we stay away from social media, even for three minutes? Do you have a social media addiction?
  • WEBBIQUITY  |  MONDAY, DECEMBER 6, 2010
    [Social] How PR and Social Media Can Work Together
    Social media and PR would seem to be natural allies. So why do corporate PR and social media efforts so often appear disconnected and out of sync? To be sure, some agencies and companies get it, and do an effective job integrating social media and PR efforts. The social media release is used for blogger outreach.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 2, 2013
    [Social] Are Social Employees The Future of Marketing?
    As we think about social media, social business and social employees, how will great companies use their employees to get ahead in the  Future of Marketing ? While many other books have written on either social business or social branding, few combined these topics to explore the real-world success stories of major brands.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 8, 2013
    [Social] How to establish your company’s Social Media Lead Team
    I have written a lot about the critical importance of company culture to social media marketing success. One of the most important things a company can do is to create a Social Media Lead Team to help drive the change you need that will support your efforts. What does a Social Media Lead Team do? Who should be on the team?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 13, 2012
    [Social] What is Social Demand Generation?
    But as social media has gone from the beta test to a part of everyday life , sticking to a detailed marketing plan has become virtually impossible. Even so, creating a social media strategy allows marketing to focus on organizational goals rather than new gimmicks and stay on message. Social media is about conversation.
  • ACT-ON  |  FRIDAY, OCTOBER 16, 2015
    [Social] How to Perform a Social Media Audit: Measure What Matters
    Social media is long past the novelty stage. Before we dive into how to do that, let’s take a quick snapshot of the latest social media stats: 3 billion people are active Internet users. There are slightly over 2 billion social accounts. Statistica tells us that 73% of US Americans had a social network profile in 2015.
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