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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] The ABCs of Social Selling: Always Be Connected
    I’m a 40-year old, married mother of four… social networking addict. consume information online and am constantly sharing it with my social networks. In all this social networking, TRANSFORMATION is happening that affects the sales process. LinkedIn and Other Social Networks Help Me Do What I Call Social Selling. 
  • HUBSPOT  |  WEDNESDAY, JANUARY 29, 2014
    [Social] How to Convince Your Boss to Invest in Social Media Marketing
    Picture this: You’re sitting in front of your boss, eager to pitch your idea of using social media to engage prospects and market your brand. If you want to convince your boss that social media marketing is integral to your overall marketing success , you''ll need plenty of resources to back up your argument. Social Media
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, JULY 22, 2010
    [Social] True Confession: I Don’t Have a Social Media Strategy
    Social media gurus tell you to have a strategy. “You must have a strategy before you begin social media,&# I say at my talks. Strategy, when it comes to social media, is overrated. The social media lake is pretty shallow. Social media isn’t anything radical. Tags: B2B Social Media Dead wrong. Maybe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 14, 2013
    [Social] Does everybody need a social media strategy?
    As the hype of social media begins to die down and companies re-evaluate their efforts with a steely-eyed look at the cost versus benefits, I think it is time to re-visit this important question: Does every company really need a social media marketing plan? Do you need a social media strategy? Why be on social media?
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 11, 2012
    [Social] Social Business And The Next Generation
    The social revolution has officially arrived at most corporate headquarters. These practices, however, are  de rigueur  in the age of social media. If you want to stay competitive, you have to become a true  Social Business. First, let’s consider what defines a Social Enterprise. Social MediaPhoto Source.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 9, 2013
    [Social] What Is A Social Business?
    'In response to my post defining social selling , I realized that I needed to take a step back and define “What is a social business?”. There is a lot of talk about the social business and too often it involves a discussion of social tools and channels. What is a Social Business? The post What Is A Social Business?
  • BIZNOLOGY  |  MONDAY, OCTOBER 22, 2012
    [Social] 10 social media metrics every marketer should know
    Social media measurement tools are one of the fast-growing areas of analytics and venture funding. To save you frustration, here are 10 social media metrics every marketer should know. TRAFFIC SOURCES ( GOOGLE ANALYTICS ): It may surprise you but, to me, Google Analytics is the most effective social media measurement tool available.
  • MI6 MARKETING AGENCY  |  TUESDAY, APRIL 12, 2011
    [Social] Social CRM for Small Business
    Personally, I would describe Nimble as a social switchboard that helps you create and develop relationships with customers and prospects. It’s the next generation customer relationship management system, or social CRM, if you will. 04:30 We talk about what Nimble does and how it’s positioned as a social relationship platform.
  • SAZBEAN  |  WEDNESDAY, JANUARY 25, 2012
    [Social] How to Improve Social Networking for Your Business
    Around 2009, small business followed the lead of big businesses and created pages on social network sites right and left. They might have heard somewhere on the Internet that social network is a great way to reach customers and profiles are free to set up, so why not? Social media monitoring. Image via Wikipedia.
  • CONTENT MARKETING FOR BI  |  WEDNESDAY, FEBRUARY 2, 2011
    [Social] Visualize Social Media Data
    So, I started poking around looking for some cool infographics and found some in the social media space. First, that social media has connected us in ways never before possible. Social data, better understanding. For the first time in history, social data about human activities is being collected and archived. Facebook.
  • SAZBEAN  |  THURSDAY, SEPTEMBER 2, 2010
    [Social] 8 Ways to Increase Social Media Interaction
    If you’re just getting started with social media, it can be very frustrating if you’re not getting a lot of interaction. If social media is important to your online strategy, then add it to your daily to-do list just like anything else. Those are just a few ideas for increasing your social media interactions.
  • BIZNOLOGY  |  THURSDAY, MAY 17, 2012
    [Social] The Eight Wastes and Internal Social Business Platforms
    As organizations progress through their social business journey, for every believer who had drunk the Kool-Aid and thinks social is the solution for everything, you’ll find a skeptic, who is typically less eloquent, but is probably asking things along the lines of: Why do I need to learn this “social business” platform?
  • WEBBIQUITY  |  MONDAY, MAY 24, 2010
    [Social] 11 Myths of Social Media Marketing
    Though social media marketing is rapidly advancing in terms of adoption and sophistication, many marketers and business executives still struggle with it. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social media marketing is really hard.
  • SAZBEAN  |  TUESDAY, MARCH 22, 2011
    [Social] Conversation, The Missing Piece of Most Social Media Marketing
    The Missing Link The conversational aspect of social media is the part that is often missing from social media efforts. The same goes for responding on social media. The same holds for listening to what a company says on social media. psst, that’s the true power of social media) What do you think?
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 9, 2014
    [Social] How To Build Up Social Media Marketing Like LEGO
    Do your brand’s social media followers feel the same about your channels? Beyond the standard engagement and core audience building, it’s becoming increasingly important to connect the dots of paid, earned, and owned media via social channels. Oftentimes, passionate social media followers ‘raise hands’ for negative reasons.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 16, 2012
    [Social] There is NO Passive Marketing with Social!
    Not so with Social Media.  With Social, there is no passive tense.  Social media allows the marketer to jump into the fray and to CREATE outcomes instead of being a victim. Related posts: Social Intelligence adds value throughout the Stage Gate Process Social data is becoming increasingly important in the new.
  • MARKETING EDGE  |  SATURDAY, APRIL 21, 2012
    [Social] Best Ways To Find Social ROI
    Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department. Hitting on a single topic in marketing, social media and business communications. Time 23:19 When most people think of how to measure ROI on social media they run straight for the marketing department.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 14, 2012
    [Social] 6 Factors that turn social media strategy into RESULTS
    was recently brought in to do a social media strategy workshop with a big health care company. ” When I hear that question, I know my client is not ready to commit to the organizational change needed to make a social media strategy work. Back then, it was probably novel enough just being on the social web! 4) Focus. Tweet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • BIZNOLOGY  |  THURSDAY, JUNE 14, 2012
    [Social] Human analysts turn social listening into market research insights
    Well, just accepting the raw results of SurveyMonkey might seem dumb to you, but we do it in social media every day. But you are highly likely to accept at face value whatever your free social listening tool tells you. Social media listening needs human analysts, too. You need to apply human analysis to social media, too.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 19, 2014
    [Social] Social Media Explained. Really.
    With every client I meet, every class I teach, and every speech I give, there is always a group of people who desperately need to understand social media marketing but don’t have the time to do it. If you are thinking to yourself, “This world does NOT need another social media book,” you’re partially correct.
  • PAUL GILLIN  |  THURSDAY, JULY 8, 2010
    [Social] Oracle’s Social Media Policy
    With the acquisition of Sun complete, Oracle distributed its social media policy to employees this week, and I was forwarded a copy. Chris Boudreaux has assembled an amazing database of 167 social media policies from businesses, government agencies and nonprofit organizations that you may also find useful. REQUIREMENTS.
  • DIGITAL B2B MARKETING  |  TUESDAY, JUNE 19, 2012
    [Social] Social Media Does Not Influence B2B Buyers
    of B2B technology buyers say social media has influenced their purchase decisions or interactions with vendors. So should B2B organizations shutter their social media efforts or reduce their investments? Stepping back from the details, the research from IDC reaffirms two key guidelines for B2B social media.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 27, 2011
    [Social] The 10 Traits of Successful Social Marketers
    What makes one company’s social media strategy successful while others #fail? Recently I have been speaking with a number of marketers, customer service folks and even sales people about social media strategies that produce real business results. Without this, effective social strategies are simply impossible.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 15, 2013
    [Social] 3 fundamentals of a successful social selling strategy
    'One of the most pervasive mantras on the social web is “don’t sell.” In fact, in some way, every single employee can be a beacon for your brand and contribute to a holistic selling effort if they have an active presence on the social web. 2) Adopt the social media mindset. 1) Tear down the digital divide.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 3, 2014
    [Social] Four ways social media impacts emotional branding
    'Here are a few of the marketing philosophies I uphold, which will explain the rest of this post on social media and emotional branding: We build relationships with brands like we build relationships with our friends. So let’s start a little examination of how social media can fit into this formula. Loyalty trumps everything.
  • BIZNOLOGY  |  FRIDAY, MARCH 29, 2013
    [Social] Social Media Listening Is Sound Business Practice
    Social Media Marketing Communication listening social listeningPhoto credit: highersights. How many times have you had something, whether it was in your personal or professional life, go wrong because of poor communication? If you are honest, there are likely more than you would like to admit. Having Yes and no. What good is that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 11, 2012
    [Social] Best Social Media Management Tools for Small Business Owners
    Everyone knows that social media needs to play a role in their marketing efforts, but managing all of the different social networks can seem daunting. There are numerous tools that make populating your Twitter feed, Facebook page, and other social media outlets relatively painless, and some are completely free. Tweetdeck. Tweet.
  • MARKETING EDGE  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] Restaurants are Social by Nature
    Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.” Hitting on a single topic in marketing, social media and business communications. Time 31:38 I love the Twitter cliche used by most every CEO skeptical of social media, “Who cares what you had for lunch.”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, SEPTEMBER 2, 2012
    [Social] Study shows social media usage surging at large companies
    The University of Massachusetts released its annual survey of social media usage at Fortune 500 companies and the trend continued to heat up, although these mega-companies continue to lag INC 500 companies, non-profits and universities in their application of social media to marketing efforts. The use of Twitter surged by 11% in 2012.
  • PR MEETS MARKETING  |  SUNDAY, AUGUST 26, 2012
    [Social] The Four Stages of Social Media
    Over the past few years, I’ve counseled and assisted companies establish their social media programs. As I think back to these program, I believe there are four key stages intrinsic to the evolution of a successful social media program: broadcast, inquisitive, participatory, and conversation.
  • SOCIAL MEDIA B2B  |  THURSDAY, JANUARY 26, 2012
    [Social] 12 Revealing Stats About B2B Social Media Marketing
    Articles about B2B social media marketing adoption often paint a rosy picture of the current landscape, but when you dig in deeper, there are many challenges in effectiveness and understanding the results. 60% of B2B Marketers have implemented a social media strategy, or will in the next year.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 31, 2013
    [Social] Are you a social media polymath?
    Are all of your conversations meta, meaning do you only discuss social media and social networks, the platforms and vehicles, rather than about content, narrative, story, experiences, expertise, and insight. Maybe What are you about outside of social media marketing and digital PR? 'Photo credit: Wikipedia. Are you still?
  • SAZBEAN  |  FRIDAY, SEPTEMBER 10, 2010
    [Social] Measuring Social Media Marketing Success
    I’ll be speaking at Social Media Michigan’s September meeting with the topic: Measuring Social Media Marketing Success. Weather it’s traditional marketing or social media. marketing; as a marketer your responsiblity is to not only create comprehensive social media. Register Now! Thursday, Sept 20th.
  • WEBBIQUITY  |  MONDAY, DECEMBER 13, 2010
    [Social] Five Audiences for Social Media Marketing
    The challenge in social media is to be able to consider the needs of multiple audiences at once, because even though you may be aiming a tweet, blog post or Facebook update at a particular group, everyone can see it. Here are five audiences to keep in mind when posting any content or engaging in social media interactions. Engage them.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 5, 2013
    [Social] Social CRM By Numbers [INFOGRAPHIC]
    'by Amanda Batista | Tweet this Social media has dramatically changed the sales cycle, but it has done so for the better. Enter social selling : The practice of leveraging social networks and the associated tools in the overall sales function from lead generation, to closed deal to account management.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Social Media For B2B Marketing – How To Get Started
    One of the best things about social media: we’re all still learning and figuring this thing out. Whether you’re in B2B Marketing, Social Media or any business, the world is getting smaller and great ideas come from all over the globe.  . Why Does Social Media Matter. Social Media. Social media is cost effective.
  • BIZNOLOGY  |  MONDAY, JUNE 18, 2012
    [Social] 5 social media pain points and the point they prove
    To see results using social media, you don’t need a social media strategy. You don’t need to know all the capabilities of Facebook, Twitter, LinkedIn, Google+, social apps or how to schedule tweets and posts on multiple social networks all at one time. What do these 5 social media pain points prove to you?
  • MARKETING EDGE  |  MONDAY, MARCH 14, 2011
    [Social] Jacob Tucker’s Social Media Slam Dunk
    Hitting on a single topic in marketing, social media and business communications. marketing social media crowdsourcing Facebook social campaigns Jacob Tucker NCAA Dunk Contest social media and sportsTime 12:29 One part viral Two parts grassroots campaign. The story of Jacob Tucker starts from the ground up.
  • PAUL GILLIN  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social] Tribes Rule the Hyper-Social Organization
    I’ve been looking forward to reading The Hyper-Social Organization since I first heard François Gossieaux and Ed Moran discuss the findings of their “Tribalization of Business&# research at a conference two years ago. The popularity of social networks and collaborative projects like Wikipedia attests to these instincts.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 7, 2010
    [Social] Social CRM: Curb Your Enthusiasm
    And if you’re a CRM user, you’re almost certainly hearing about Social CRM, the hottest new craze in that 20-year-old field. It seems only natural that online social interactions should be part of this profile. Social CRM introduces potentially enormous new complexity to the process. encourage you to restrain your enthusiasm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 6, 2013
    [Social] Social media “engagement” is not a strategy
    Back in the early days of the social web, the leading “gurus” were actively anti-business. They made fun of measurement, strategy, objectives and any hint of trying to monetize a social media effort. The mantra was “Social media is not about your stupid company. How do you budget for social media marketing?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 17, 2014
    [Social] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 18, 2013
    [Social] Reflections on social media power and influence
    At that point, it was little more than another obscure social media start-up fighting for attention. But I grew fascinated by this topic of social influence. haven’t written on the topic of social influence in awhile and I thought I would reflect on what has happened in the field since the book came out. The good. The bad.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 16, 2013
    [Social] Transforming Marketing From Social Media to Social Business
    But let’s focus on social media for a moment.  There’s no question that social has grown in relevance for most businesses in the past few years. Social consumed most of Americans’ online time when compared with other online channels. We’re plugging into modern marketing and social business communities as well to learn from you.
  • SOCIAL MARKETING FORUM  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Why Women Own Social Networking
    Social media marketing Word of mouth marketing social marketing social media word-of-mouth word-of-mouth marketingSoon men will be driven back to the garage where we will huddle around broken down, rusted muscle cars, drink beer and lament our relegation in grunted musings.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 1, 2014
    [Social] Examples of quantifying social influence
    “Maybe,” responds  Sandy Carter , who leads social media initiatives across IBM. She graciously agreed and it turned out to be a discussion that is jam-packed with insight on how large companies are beginning to use social influence to create measurable economic value. 'Is Klout the new SAT score?
  • DIGITAL BODY LANGUAGE  |  FRIDAY, NOVEMBER 6, 2009
    [Social] Social Media Buzz at a Live Event
    One of the aspects of the event that we were most excited about this year, however, was the concurrent online conversation and tremendous buzz that the event generated in social media. was asked many times what we did to have that much social media buzz at a live event. Tags: Facebook Social media Twitter Event Marketing
  • PUZZLE MARKETER  |  TUESDAY, JULY 3, 2012
    [Social] Social Media is Going Corporate [Infographic]
    The following infographic was compiled by MBAPrograms.com and it showcases some recent and interesting findings on how corporations are tackling social media. Below are some of the more interesting highlights from the infographic: 94% of corporates use social media in some capacity. 75% saw an increase in website traffic.
  • PR MEETS MARKETING  |  SUNDAY, MAY 23, 2010
    [Social] Social Marketing Strategy 101: Are you ready?
    Previously, I highlighted how I used social media. After reading recent posts by Dave Fleet and Social Media Explorer regarding the social media marketing ecosystem and measurement respectively, I wanted to expand upon my thoughts about how to take social marketing to the next level. What are your objectives? Conclusion.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] Are kids Brains Different when it comes to Social Media?
    find this same dynamic happening now when I talk to kids today about the Social web. Grant it my kids are awesome in fact they impress me which how they are utilizing the social web but they are clearly growing up in a very liberal open and transparent time where sharing everything on the web is almost expected. Email this to a friend?
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 15, 2012
    [Social] The Top 5 Reasons People Don’t Do Social
    There is an observation in social media called “ Participation Inequality “ or the “ 1% rule “ that says that 1% of us create content, 9% of us share content and 90% of us are pure consumers of the content created. But the fact is, the large majority of marketers are still not active in social media. Value (12).
  • BUYEROLOGY  |  SUNDAY, JULY 24, 2011
    [Social] The New Social Buyer Ecosystem
    From a B2B market view, the new social buyer ecosystem continues to undergo a rapid evolution.    While the social customer ecosystem in the B2C market space is still legions ahead of B2B, it behooves B2B executives to not fall prey to the false sense that the comparative differences means they have to pay little attention. 
  • CHRIS KOCH  |  FRIDAY, OCTOBER 7, 2011
    [Social] 7 reasons why social media success has nothing to do with social media
    This week I was asked to speak on a panel about social media to a group of B2B marketers in financial services. But when the panel was over, I realized something scary: Most of the success factors we wound up talking about had nothing to do with social media. Social doesn’t happen in B2B without a culture change. 30% said yes.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 14, 2014
    [Social] 25 ideas for your social media network strategy
    'Behind every social media strategy you have to have a content plan and a network plan. Plus, unlike other social media platforms, you can build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. 7)     Look through other social media accounts. But a network plan?
  • AD YOUR COMMENT HERE  |  TUESDAY, AUGUST 2, 2011
    [Social] Think Social Business, Not Social Media.
    An infinite number of articles will tell you that social media is in, and if your business isn’t taking part of it, it will be missing out. This month Oneforty came out with a great report on how to measure social media.  I’ve summarized the most efficient tips to help you make the most out of your social media campaign.
  • DIGITAL BODY LANGUAGE  |  MONDAY, SEPTEMBER 28, 2009
    [Social] Market Relationships, Social Relationships, and B2B Marketing in Social Media
    I just wrapped up a great book – Predictably Irrational by Dan Ariely – that discussed, among many other things, the different relationship types we have between people; especially market relationships and social relationships. Social media, for all its promise, does not change the nature of the way we categorize relationships.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] FOUND the ROI of Social Media for B2B Marketers!
    I think it is fair to say that Social Media has hit the mainstream these days but the big concern on every B2B Marketers mind has been where is the ROI? As a result I hear of many Social “science experiments” going on across several organizations that may or may not yield the results the marketer is hoping for. Email this to a friend?
  • SAZBEAN  |  TUESDAY, DECEMBER 14, 2010
    [Social] The Importance of Blog Images to Social Sharing
    Adding images to your posts makes your blog visually appealing, but it also is important for the social sharing of your content on networks like Facebook. Having images on your blog will increase the chances that people will read your content on your blog and on the various social networks where it gets shared.
  • BIZNOLOGY  |  THURSDAY, JUNE 7, 2012
    [Social] Social listening drives traditional market research
    Most of you know that I serve Converseon as Chief Strategist, and I’ve watched Converseon’s great research team pull insights from social media conversation that have astounded me. But some people still don’t believe that social media  can deliver real market research value. Photo credit: dmhoro.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 4, 2012
    [Social] When employees go wild on social media
    A good question from one of my students: During the lecture you touched on the topic of “control” in social media. Social media is an evolution in how we communicate. And yes, employee communications on social media can be subjective, unexpected and even unfair. ”  : ). Is privacy over? ” The evolution.
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 11, 2008
    [Social] Directory of Social Networks for Learning Professionals
    DIRECTORY OF SOCIAL NETWORKS FOR. SOCIAL LEARNING. SOCIAL LEARNING. Directory of Social Networks for Learning. social networks aimed at learning professionals. of a social network that you think should be on the list, email me, Jane Hart. EdLinks : A Social network for Learning 2.0 Social.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 11, 2013
    [Social] Twitter leads Fortune 500 social media surge
    'After several years bumbling around on social media, Fortune 500 companies are seemingly climbing aboard and approaching the usage levels of their more nimble INC 500 brethren. 77% of the Fortune 500 companies have an active Twitter account, leading all other social media platforms. few of the report highlights: Twitter on the rise.
  • LEADER NETWORKS  |  TUESDAY, APRIL 13, 2010
    [Social] Designing Social Media Engagement Programs
    Unfortunately, few companies have implemented effective systems to gauge the level of their customers on social media. In order to relate business goals to social media outcomes it is important to tie the anticipated results to the goals. engagement programs metrics Social Strategy social media
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 9, 2010
    [Social] Social Media Budget Ratio in B2B Marketing
    The question is – What is the appropriate level of budget to support social media for a B2B company? If you blow up the chart you can see that Social Media as a percentage of your overall interactive spend has grown from 13 percent of budget to 14 percent of budget for B2B Technology Marketers. What’s your Social Media diet?
  • PUZZLE MARKETER  |  TUESDAY, SEPTEMBER 11, 2012
    [Social] Social Media Image Sizing Guide [Infographic]
    Consistent branding across your website, print, video, website, and social media accounts is essential in a modern world where consumers are hit with countless advertisements in a single day. Take just publishing your logo on different social media profiles for example.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 9, 2012
    [Social] The Thin Line Between Social Media Marketing and Spam
    Takeaway Are you engaged in social media enough to recognize spam when you see it? As Jay Baer ( @jaybaer ) says, “if you don’t love social media, you probably suck at social media.” ” Social media today requires a commitment of time and energy not only to social media activity, but to understanding it.
  • BIZNOLOGY  |  THURSDAY, APRIL 12, 2012
    [Social] Your social media faults are not in the tools but in ourselves
    Aaron Kim had a great post yesterday on our expectations of what social media tools will do for us. That got me  thinking about how social media wasn’t the first tool that we have such outsized expectations for. am not sure that we should expect more out of social media. It’s not the social media tool. And up.
  • DIANNA HUFF - B2B MARCOM  |  TUESDAY, MARCH 18, 2014
    [Social] Help Google Connect the Dots Between Your Social Profiles
    Instantly, the light bulb went on — and I knew right then that for Google to show the “right” results for my name, I needed to “help” the search engine by connecting the dots across my social media profiles. The post Help Google Connect the Dots Between Your Social Profiles appeared first on Dianna Huff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 6, 2011
    [Social] The hidden costs of social media conversation
    It’s a ubiquitous mantra of the social web to the point where sometimes I think it takes over as the ultimate goal. So how did we get hung up on the social media “conversation” as a goal of its own?  What What is the future of the social media “conversation?”  Has the social web re-connected the consumer conversation? 
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 13, 2013
    [Social] 8 Steps To Effective Content For Social Media [Slides]
    This time, it’s the Social Media Strategies Summit (#SMSsummit) in New York City where hundreds of social-minded digital marketers are looking to learn top tips and tricks for how to be more effective with social media marketing. My talk will present some ideas for how to develop a content strategy for your social efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 17, 2011
    [Social] 7 Ideas for Advanced Social Media Education
    For the past three years I have been teaching college or graduate level classes in social media marketing. Executives are clamoring for the next level of education in this area and so I’ve been wondering … what would an Advanced Social Media Class look like? Where do we go beyond the basic frameworks and strategies?
  • AD YOUR COMMENT HERE  |  TUESDAY, JANUARY 22, 2013
    [Social] Social Media ROI [Video]
    This is a great little video by Ignite Social Media  on the ROI of social media. While it’s quick in nature, it’s a good, high-level look at how social media effects the bottom line in various aspects of business. Transcript (Courtesy of Ignite Social Media). Social Media: 5.32 Social Media: $280.71.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 29, 2013
    [Social] Social media disaster: What I learned when EVERYTHING went wrong
    In the past 20 months I learned so much about Social Media and Social Business it’s just ridiculous. When I moved to Belgium I needed a new job and I had just one requirement — it needed to have a Social Media element in it. started with the Social Media Strategy … because that’s what you do, right?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 3, 2014
    [Social] Five companies with a human social media presence
    Many businesses are catching on, whether “signing” their tweets like The Bank of Ireland , or restaurants that now accept “tweet ahead seating,” businesses are infusing their social media presence with life and acknowleding the needs of their customers. 'By Mandy Edwards, {grow} Community Member. He (she?) Buffer.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 10, 2013
    [Social] 11 Easy Social Media Tips and Tricks
    Here’s a list, off the top of my head, of things that could and should make your social media and blogging life more full, exciting, passionate, accountable, and fruitful — and maybe a little less intimidating. Add Social Media Information to Print Media. always compare social media to parenting. Enjoy! Be Relevant.
  • FIFTH GEAR ANALYTICS  |  MONDAY, OCTOBER 11, 2010
    [Social] B2B Social Media: How to Leverage Your LinkedIn Profile
    Social Media in the B2B space has become a hot topic lately. Companies are using the social space to get themselves found and attract new leads and business opportunities. One of the major players in B2B social media is LinkedIn. In the B2B space, social media isn’t just about your content. Wendy Boyce. and Bing.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 16, 2010
    [Social] Social Media Lead flow in B2B Marketing
    Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. There are several types of conversations that you can encounter out on the social web anything from a complaint to a compliment to what I like to call the Expressed Need. Related posts: Why is measuring Lead Gen in Social Media so hard?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 30, 2013
    [Social] Can social media personalities “scale?”
    Social media can really benefit your personal brand. But how do you keep its most powerful value — the “one-to-one-ness” of social connection — intact when that reach explodes? The irony is, the more popular you become on the social web, the less effective you might be! In 2005, I started my  personal blog.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 23, 2010
    [Social] It pays to provide Support with Social Media
    In a recent Forrester Report on “ Customer Experience Pays Off as Social Media reduces Obstacles for Real Change ” they have really nailed down the argument I have been making over the last year about why Support is the single best place to build your business case for Social Media. Why not use Social Media to delight your customers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 8, 2011
    [Social] How to create social media metrics that matter
    For years I’ve admired the real-world insights and experienced perspectives of Steve Goldner, perhaps better know as @Social Steve.  head up social media at a performance marketing agency in New York City and I will tell you, everyone is interested in social media! So use a social media monitoring tool.
  • AD YOUR COMMENT HERE  |  MONDAY, OCTOBER 29, 2012
    [Social] Using Social Media in a Crisis Situation [#SMinEDU Summary]
    Last Thursday we held our # SMinEDU chat about using social media in a crisis. From the Field PR Social Media #SMinEDU Ben Glidden Social Media in crisis social media PRWe touched on both PR crises and “Real” crises. Below is a summary from moderator Ben. Anything to add?
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 25, 2014
    [Social] 3 Social Selling Templates for LinkedIn and Twitter Messaging
    'With social selling gaining momentum for sales professionals, inside sales reps are making their presence known in the digital sphere, specifically on LinkedIn and Twitter. Remember, social selling is less selling and more social.Think of yourself as a marketer as well as a salesperson. The result? It’s a common occurrence. LinkedIn.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MAY 6, 2013
    [Social] Social Media Marketing: Dell reveals how it turns thousands of brand detractors into fans
    'Tweet Five years ago, Dell had little presence on social media. In fact, one in 12 of Dell’s more than 105,000 employees have attended its Social Media & Community University , which encompasses up to 12 hours of training on how to best represent Dell online. You can invest in a social media monitoring tool, as well.
  • DIGITAL B2B MARKETING  |  MONDAY, MAY 7, 2012
    [Social] Social Media’s Missing Ingredient
    View original on Pinterest You are ready for social media. Your social media program needs time. Creating Content Your social media plan likely calls for creating some type of content daily (hopefully), and definitely weekly. Does your social media plan have the time it needs to be successful? You have executive support.
  • B2B LEAD GENERATION BLOG  |  MONDAY, NOVEMBER 12, 2012
    [Social] Social Media Marketing: 6 tips for running a valuable LinkedIn group that attracts prospects
    Especially on social media. Participation needs to be written into their contracts really, and become a new performance KPI,” advises Tom Skotidas, Founder of Skotidas , a B2B social media lead generation agency and the LinkedIn B2B Social Media Lead Generation Group. Is Social Media Really Living Up to Expectations?
  • SOCIAL MARKETING FORUM  |  THURSDAY, JANUARY 2, 2014
    [Social] This is Your Real Social Business Strategy Challenge
    'A few weeks ago, Altimeter Group published an infographic on the state of social business (see below), meant to promote their research on that same state of social business (in 2013), released in October.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 21, 2010
    [Social] Get ready. Social scoring will change your life.
    There is an interesting, and perhaps alarming, trend brewing on the social media scene.  Take a look at a couple items in the news last week: The Palms Hotel in Las Vegas is providing perks to guests based on their Klout score (an assessment of social media influence)**. 1) Social influence is the new black. This CREEPS ME OUT.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 5, 2012
    [Social] Six hot trends in social influence marketing
    Now that access to the high-speed Internet and free social media publishing tools are widespread, everyone can create their own content and have a voice about topics they love. Where is the social scoring trend heading? Social scoring is rapidly moving beyond the Twitter-centric days of just a year ago. Tweet.
  • MARKETING EDGE  |  THURSDAY, APRIL 14, 2011
    [Social] And the Social Media Marketing Survey Says…
    This Social Media Marketing survey from Social Media Examiner caught my eye. Hitting on a single topic in marketing, social media and business communications. marketing social media social marketing social media marketing social media survey 2011Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 25, 2009
    [Social] Social Media is better for the Consideration Phase
    It’s a little like social networking in the sense that – success breeds success! But what is really interesting to me is the fact that beyond Tier 3 tactics (according to the chart) you start to see the social media tactics. Tags: social media Buying Cycle But these are long term goals and take many years of work.
  • CONVERSIONATION  |  SATURDAY, JANUARY 28, 2012
    [Social] Building Your Internal Social Media Expert Team
    An important aspect of setting up a social media strategy is building a team to make the program work, regardless of the scope and goals. Social media is not a free lunch, and you need your internal team of social media experts to make it happen. Tips and considerations. Let’s agree on terminology first. [.].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 30, 2014
    [Social] Why social media measurement efforts seem empty
    'Social media marketing is a pretty mature business by now. With the advent of the social web, we have the opportunity once again to build these personal relationships that lead to loyalty, almost like my grandfather did. The State Of Social Business. Social media marketing is a pretty mature business by now.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 18, 2012
    [Social] Seven strategies to stay ahead of overwhelming social media change
    Trying to keep up with social media is overwhelming! But social media? Not only do the social media platforms shift every day, the rules of engagement are changing constantly, too. Yes, social media is overwhelming, especially when there is pressure to master every new platform that comes along. Social Media Examiner?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 13, 2012
    [Social] 8 Shocking New Social Media Facts
    I’m pleased to be a collaborator with Edison Research on the new Social Habit Project. Because I’m a numbers geek so I’m overjoyed to finally get some social media data we can trust! Here are eight fantastic facts from the Social Habit’s latest study. One of you is a social media stalker. The news.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, MAY 30, 2012
    [Social] Social Data can Adds Years to a CMOs Tenure
    In the social era, linearity gives way to seriality.  With the social explosion afoot and copious social data being there in the ether, ready to be interpreted and acted on, marketers for the first time have a real-time laboratory with a constant data stream emanating from it.  Social data is a boon for marketers.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 10, 2014
    [Social] 25 amazing social media quotes from #SXSW 2014
    wanted to share highlights from a wonderful panel discussion hosted by Robin Carey of Social Media Toda y. It was a cerebral download of current social media best practices and issues featuring Whole Foods, Siemens, IBM and MasterCard. Here are 25 highlights: Sandy Carter GM Ecosystems and Social Business IBM. We need to have.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] 8 Indispensible Tools to Improve Your Social Media Efficiency
    Being organized with your social media efforts is essential because it can be so time consuming. It’s easy to spend many hours on social media but are you using that time effectively? Here are 8 tools that I use on a regular basis that helped me be more effective and efficient on social media and hopefully it will help you too!
  • LEADER NETWORKS  |  TUESDAY, DECEMBER 6, 2011
    [Social] The 20 Minute Social Media Professional
    “I don’t have time to participate in social media” is a common cry heard within enterprise. The concern is that social media has a steep learning curve and is a time vacuum preventing more essential work from getting done. In other circles where social media is more widely used, those who haven't started are sometimes in a pickle.
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