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  • CLIENT BRIDGE  |  THURSDAY, JUNE 2, 2011
    [Social] Reducing Costs with Content Marketing
    Integrate content with your other branding initiatives, Expands Audience for Your Offering Your market reach will be extended whether it appears internally hosted, 3rd-party or social media sites. Social sharing extends the reach further. Americans spend over 10 hours a day consuming content (all types of media). View Original Articl
  • CLIENT BRIDGE  |  FRIDAY, MARCH 25, 2011
    [Social] IBM's Twitter Use for Marketing
    Our goal is not to have a couple of big IBM accounts; our goal is to have a couple of hundred thousand IBMers on Twitter," - Adam Christensen, manager of social business for IBM worldwide. IBM measures four categories in all social media: Influence - Are market influencers being reached? Best practices are shared company wide.
  • CONNECT THE DOCS  |  FRIDAY, DECEMBER 28, 2012
    [Social] Content Marketing Showcase Series # 10 French Connection YouTube Channel
    Social Media has become a deeply integrated aspect of content marketing strategy. YouTube is YouTube is one great social networking tool that helps brands to reach out to their customers in real time. Name : Youtique : French Connection’s Twitter Handle [link]. Description. In short, it’s every woman’s dream.
  • SAZBEAN  |  FRIDAY, MARCH 16, 2012
    [Social] Five Reasons to Begin Podcasting Today
    It all started with Inside PR, a 15-minute discussion about PR, social media, and communications and how they intersect and on occasions diverge, hosted by Gini Dietrich, Martin Waxman, and Joseph Thornley. And now I have become an advocate of the podcast. Here are just a few reasons why I love podcasting, and why you should love it too.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Social] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • MODERN B2B MARKETING  |  FRIDAY, MAY 9, 2014
    [Social] How to Convert Raw Leads into Best Friends Forever
    Our brains have evolved to be social and form relationships; digital just feeds that need. Some people love social media, some don’t “get” Twitter. Social media provides a digital way to show your human side, earn your audience’s trust, and make it clear that your company is the “real deal.” Good for you. Forget that. Leads.
  • VIEWPOINT  |  TUESDAY, APRIL 9, 2013
    [Social] What I Learned Day 1 of Sales 2.0 2013 in Tweets #S20C
    Matt Heinz #s20c Matt''s social tips: "deliver it", "Contactually", "Tweetadder"- our prospects are telling us what interests them. Social, mobile, cloud and big data are the trends that matter #w20c. 'Day 1 of Sales 2.0 was full of great speakers and information. Dan McDade (@dandade) April 8, 2013. Translate insight into value.
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 9, 2012
    [Social] Savvy Toolkit: How to Grow Your Business with Content Marketing
    Ideas in how to get started in social media. Anyone who is involved with content marketing knows that there are a lot of steps. If you are looking to put all of the pieces together, check out this new ebook from Right Source Marketing called How to Grow Your Business with Content Marketing (Note: Registration is required.).
  • CLIENT BRIDGE  |  THURSDAY, JUNE 30, 2011
    [Social] Marketing Through the Downturn
    Over a third are moving more of their marketing mix online and toward social media. These channels are typically less expensive than TV and print advertising, thought the ROI on social media has proved difficult to track. View Original Article
  • CLIENT BRIDGE  |  TUESDAY, MARCH 15, 2011
    [Social] Top Tactics in B2B Inbound Marketing
    Social Media Marketing Most effective tactic : Blogging. Blogging is the most effective B2B social marketing tactic, if you stick with it. Inbound marketing is growing in B2B companies. From MarketingSherpa, some of the top insights from their 2011 B2B Marketing Benchmark Report. Vital to an inbound strategy. Ties directly to SEO.
  • CLIENT BRIDGE  |  WEDNESDAY, MARCH 9, 2011
    [Social] Great Facebook Pages
    Four out of five US businesses will be using social media for their marketing efforts this year. Social media offers opportunities for getting found by prospects and interacting with prospective customers. One of the best ways to do that is through a Facebook Page. Hubspot shares a list of 20 companies that are doing Facebook right.
  • CLIENT BRIDGE  |  TUESDAY, FEBRUARY 15, 2011
    [Social] Content Marketing - Large vs. Small Companies
    Small businesses out-blog large companies (60% to 40%) and are more active in social media (84% to 71%). Small companies also tend to have more freedom with what they say in social channels. Research from Junta42 and Marketing Profs showed various content marketing tactics across industries and companies of all sizes.
  • THE TOP LINE  |  THURSDAY, JUNE 23, 2011
    [Social] The power of Twitter Hashtags: Crowdsourcing gems
    This morning,WBZ radio hosted a fantastic panel on social media. Their individual and combined knowledge of social media is incredible and the meeting was packed with great soundbites and case examples. In fact, many of these gems were grist for individual blog posts–even for an experienced user of social media. hour ago.
  • VIRALLY BLOG  |  MONDAY, FEBRUARY 10, 2014
    [Social] So what exactly is Virally?
    To solve the second challenge we give you the ability to add social connectors that enable your audience to be able to use their social accounts such as Twitter, LinkedIn and Facebook to download your content in a few clicks. 2) Understanding who downloads the content. Without the form you have no idea who downloaded. Enter Virally!!
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Social] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner. No problem!
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Social] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. People are piling on to the social web in record numbers and are also spending an enormous amount of time there. Is Twitter for everybody? Here’s an example.
  • STORIES THAT SELL  |  TUESDAY, JUNE 22, 2010
    [Social] 86,552 Views of a Single Case Study
    Make it easy to share your content on social networking sites like Twitter. Include a Retweet button or other social media sharing icons. For those who doubt the draw of a customer case study online, here’s your proof. One Microsoft case study, posted online just four months ago, has racked up 86,552 total views.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 24, 2012
    [Social] More Marketers Spend On Content, Fewer Know If it’s Working
    The average number of social platforms used for content is twice as high among the most effective compared to the least effective (6 vs. 3). by Jesse Noyes | Tweet this This morning the Content Marketing Institute and MarketingProfs released its latest look into the field of content marketing this morning. What’s going on? Content Marketing
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
  • FOLLOW THE LEAD  |  WEDNESDAY, AUGUST 11, 2010
    [Social] The Sweet Spot: When ‘empire building’ gets in the way
    FTL: Do you think social media is a game-changer for b-to-b sales and marketing? We have regularly surveyed our buyers and our sellers to understand how important social media is to their decision-making and marketing process and we just don’t see it being used as much as the media would describe it. which merged with Mercer in 1997).
  • B2B IDEAS @ WORK  |  MONDAY, JULY 30, 2012
    [Social] How Gamification Satisfies Us
    Social media has truly changed how most of us live our lives. Today, more than two-thirds of us are on the internet 15-18 minutes a day, tweeting pictures of our lunches and professing how much we. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. Simple ideas for integrating social and email by iMedia Connection.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 27, 2010
    [Social] 5 Things An E-Mail Marketer Should Avoid
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? How are you doing? List updates - When was the last time you updated your list? How about undeliverables?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Social] Online Personal Branding Opportunities Within Your Professional Organizations
    Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. In that section, add links to your website and at least one social media profile of yours. this blog post).
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Social] Perspective on the B2B Demand Generation Benchmark Survey Report
    In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Lowest Cost Per Lead Channels.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 30, 2008
    [Social] Make Your LinkedIn Profile Work for You | chrisbrogan.com
    Covering social media business strategy and personal power. Here’s the first paragraph of my summary: I show businesses how to use social media technologies for external community building and outreach, and for internal collaboration. LinkedIn remains my favorite social networking tool. Best Social Media Calendar.
  • SAZBEAN  |  FRIDAY, DECEMBER 13, 2013
    [Social] Remarkable Marketing for the Holidays
    Social networks are driving traffic to shopping sites. 'Doggie Ornament (Photo credit: sazbean) The holidays are an obvious time for marketing — spending is up, budgets need to be used, and there is a clear mindset of giving. Shopping online is big — as is using smartphones and tablets. Marketing News & Notes Strategy
  • SAZBEAN  |  SUNDAY, JUNE 10, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of June 9, 2012
    Social Media Companies: A Cheat Sheet  (Mashable!). How to approach social media for marketing versus support  (eConsultancy). Pinterest for Business Growing in Popularity  (Social Harbor). How to Become “The Social Enterprise”  (The Strategy Web). Making the Most of Social Media Analytics  (ReadWriteWeb).
  • MI6 MARKETING AGENCY  |  TUESDAY, JULY 20, 2010
    [Social] The Mi6 Tweekly: Week of July 12, 2010
    Chart: Will Social Relations Get Better Using the Internet? Infographic: Google’s Long History of Social Media Attempts. Interesting Presentation by @Padday from Google: The Real Life Social Network: RT @mi6agency: Blog Post: Groundswell Blook Report, Chapter Four: Strategies for Tapping the Groundswell. Monday. Tuesday.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 12, 2013
    [Social] Thank You Marketing Made Simple TV syndication sites!
    Social Media Today. Yaris of Social Ribbit , who is our Producer and Director, and who has worked tirelessly on the show. 'We wish to thank all the sites who have supported our TV on the Web show, Marketing Made Simple TV, since it premiered in May of 2012. In fact, the broad syndication of the show gives us a potential audience of 2.5
  • HUBSPOT  |  FRIDAY, MAY 14, 2010
    [Social] Google's Biggest Competitor is You
    If you have a social graph then you threaten Google's dominance as the go-to source of information, as Nielsen research shows that consumers trust real friends and virtual strangers more than search engine algorithms. Actively participating in social media is becoming increasingly important. Think of social media as a cocktail party.
  • B2B IDEAS @ WORK  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social] Save the Date! 2010 September B2B Marketing Happenings & Goings-on
    September 14, Social: IRL Lawrence KS: You wont just learn effective social media marketing techniques, but will look at how social media works in conjunction with traditional marketing and why that's important. September 15-16, iStrategy Chicago, IL: Are you looking to quantify your social media efforts? New Tactics.
  • WEBBIQUITY  |  TUESDAY, MARCH 23, 2010
    [Social] 44 (of the) Best Twitter Articles and Blog Posts of 2009
    It’s now the third-largest social network (behind Facebook and MySpace), the fastest-growing , and used by 75% of b2b companies. 10 Basic Rules Of Twitter (And How To Avoid Being A Twanker) by Social Media Today. Best Practices for Corporate Twittering by Social Media Today. How can you measure results? stars. Ben Parr.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 11, 2011
    [Social] Expert Advice for B2B Marketing: 5 Tips from Thought Leaders
    Relevant Social Networks. Social Bookmarking sites. Editor’s note: Integrate marketing database, email, landing page, call to action, nurturing messaging, social media approach, etc. ). B2B Demand Generation | 5 Tips from the Pros. This post shares that. It’s is our hope it gives you action items to work on today.
  • B2B MARKETING TRACTION  |  FRIDAY, FEBRUARY 15, 2013
    [Social] What to Do if the Competition Stalks Your Customers Online
    I manage marketing and social media for some of my clients, and imagine my surprise when I found that a marketing services vendor in my network was following not one, not two, but many of my clients or customers on Twitter. It’s sad for someone who has to follow and not lead. So what can you do when a competitor stalks your customers?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] Email Marketing: How Are You Using it to Reach the Professional.
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Email marketing should be a major part of your traditional marketing communications plan. Hope about you?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 24, 2013
    [Social] Reputation management is not pig lipstick
    As we walked amongst the heirloom tomatoes, organic kale, and plump fuzzy peaches, we discussed online reputation management , both in the context of hyper-active social media customer support and in the context of more traditional ORM strategies when it comes to search results, review sites, and online discussion. Yikes. Am I a parrot?
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Social] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
    That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger. EST. ( Register Here!
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 19, 2010
    [Social] The Mi6 Tweekly: Week of September 13, 2010
    Chart: Biz Pros spending more time on Social Media sites than Editorial & Vendor Sites, N. Chart: How people are using social media professionally, North America (Source: @ITToolbox) #b2b. Chart: 40% of mktrs surveyed believe social media creates new challenges to brand (Source: MiresBall/KRC via/@eMarketer). Monday.
  • DIGITAL B2B MARKETING  |  TUESDAY, JULY 9, 2013
    [Social] 7 Step Guide To Creating Perfect Content
    Have you then been amazed at the number of social media shares you continue to see of that same thing post? This 7 point formula delivers content that earns page views and social proof, likely vaulting it to the top of search results for every single term you care about. know I have. Do you want guaranteed success too? Your Turn.
  • EMAGINE B2B BLOG  |  THURSDAY, MARCH 28, 2013
    [Social] Is Mobile SEO Different from your Website’s SEO?
    Local SEO and Social Media. Since the Spring of 2012, Google has returned an increasing percentage of these “blended” results for local queries — meaning it’s important to optimize not only your website, but all your associated local and social media profiles. Responsive Web Design vs Mobile Websites.
  • SYNECORE  |  WEDNESDAY, DECEMBER 12, 2012
    [Social] Case Study: Using Integrated Digital Marketing to Sell Old Books
    With a vibrant eCommerce site and a solid presence on social media, Strand Bookstore is a great case study of a traditional brand using integrated digital marketing to prosper in a time of great change. LOCAL AND SOCIAL. The site also contains social share buttons linking to solid presences on Facebook and Twitter. Pretty slick.
  • CLIENT BRIDGE  |  FRIDAY, APRIL 27, 2012
    [Social] INFOGRAPHIC: Facebook 2012
    From Infographic Labs, here's an infographic that shows the current state of the largest player in social media, based on some of the data in the prospectus. Facebook filed the preliminary prospectus for its initial public offering earlier this year. Analysts predict the company will be valued between $75 and $100 billion.
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 19, 2011
    [Social] Austin Hot Dog Restuarant Put on the "Google Map"
    Fueled by hard work, imagination and little help from Google and social media. This is why we do what we do. Real people realizing their dreams and adding value to their communities.
  • HUBSPOT  |  TUESDAY, JANUARY 31, 2012
    [Social] The Ultimate Guide to Mastering Pinterest for Marketing
    Over the past few months, you may have heard some chatter about a brand new social network called Pinterest. According to Compete , unique visitors to Pinterest.com increased by 429% from September to December 2011 , and the social network already boasts a user base of 3.3 Not surprising. million. and, how?". The short answer?
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 30, 2011
    [Social] How I Developed Business on LinkedIn – a LinkedIn Case Study
    In consulting with businesses on their social media strategy , I often use  success stories from LinkedIn’s own blog to illustrate  how business can be developed on LinkedIn.  I shortly thereafter received a reply that he was actually a marketing consultant and one of his clients was looking for someone with social media expertise. 
  • NNC SERVICES  |  FRIDAY, OCTOBER 26, 2012
    [Social] How Your B2B Marketing Team Can Leverage User-Generated Content
    In our last blog post, we discussed the important role that social proof can play in a purchasing decision.  In particular, explaining the significance of content such as testimonials and case studies. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Social] Did this blog make a difference?
    2) {growtoons} On May 6, the first of the weekly social media cartoons was introduced with Joey Strawn ‘s  Desperate Measures.  A This innovation adds an element of fun and unique social media commentary. Social media privacy problems made me wonder where all this is heading. How Social Media is Transforming Government.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of September 20, 2013
    Social media has grown to be a powerful way for brands to build connections with their customers and audience. At first, businesses on social media sought to acquire as many fans and followers as they could. Read the post to see how she recommends we score leads based on social media. Enjoy! Now, on to our Weekly Recap.
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 21, 2013
    [Social] 5 Reasons to Outsource Marketing Today
    While CMOs are spending more and more on social media, they are using social media as an add-on to their digital marketing programs rather than a part of an integrated marketing strategy (Hire a twenty-something, arm her with Twitter, Facebook and LinkedIn, stick her in a corner and pray for results.) Get your answer below.
  • HUBSPOT  |  TUESDAY, DECEMBER 20, 2011
    [Social] The Marketer's Scoop on Instagram and How to Use It
    Oh good, another social network/website/app thingy. Or maybe you didn't, because you're now purposefully blocking out all mentions of anything new happening in the social world to maintain your mental health. The app is targeted toward mobile social sharing, and in just over one year, it has gained almost 15 million users.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Social] Bing Adds 5x More Facebook Content to its Search Results
    In any event, let's take a closer look at the social changes Bing has made to its search engine results, and why, at least as a marketer , you should give a hoot. know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Big surprise, right?
  • PAUL GILLIN  |  THURSDAY, MARCH 24, 2011
    [Social] B2B Blogging Gets Publishing Discipline
    I’ve spent some time over the last week judging the finalists in BtoB magazine’s annual social media awards. Blogs may be declining in importance in the consumer realm as Facebook and Twitter grow in popularity, but they are still the most valued social platforms for B2B marketers as evidenced by recent research (see p.
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 30, 2012
    [Social] Brands Under Pressure: The Brand Lives in the Employees’ Voice
    Demanding audiences participating in the global bazaar of social media continue to pressure brands into reorienting their goals.  From corporate giants to small businesses, marketers continue to seek ambitious social media initiatives in order to humanize their brands. In essence, brands need to become social. Real people. 
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Social] 6 Compelling Reasons You Should Use Pinterest for Marketing
    It’s not “just another social media site.” What’s unique about Pinterest compared to most social media websites , is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.
  • B2B MARKETING ZONE POSTS  |  WEDNESDAY, JUNE 9, 2010
    [Social] Top 35 B2B Marketing Posts for May 2010
    Social Listening & Tracking Tools - Marketing Genius Blog , May 7, 2010 Here is a list of 9 social media tracking and monitoring tools. They wonder if their organizations are doing enough, if they are doing things right, even if they should be involved in social media at all. Social Marketing Strategy 101: Are you ready?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 21, 2015
    [Social] Why PR Should be a Part of Your Content Marketing Strategy
    Marketing Tips Marketing Tools Marketing Trends Public Relations Social Marketing Traditional Marketing content marketing effective ways to promote content marketing John Sonnhalter using pr to promote content marketing Content marketing drives long-term thought leadership goals. PR can help you short-term to meeting these objectives.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Social] Why Marketers Should Go Rogue with Blogger Outreach
    Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. When I coach … Continue Reading.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 23, 2010
    [Social] Online Video Marketing: A Great Way to Educate Professional Tradesmen
    Video marketing places them online, and hopefully you are doing a social media program that encourages posting videos. recently read a post from Amy Porterfield in Social Media Examiner, 16 Tips for Successful Online Video Marketing , that outlined some helpful hints when doing online video marketing. Video works!
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Social] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. 'Does your company create content that does not have a direct sales pitch? Urban Outfitters: The Retailers of Good Cheer.
  • SAZBEAN  |  THURSDAY, MAY 22, 2014
    [Social] Use Device Analytics to Engage Your Users
    But when tracking these variables, don’t overlook the value of cross-tracking user engagement across different devices, browsers, and social media. Where Are Your Social Followers Hanging out? This underscores the potential importance of knowing which social media platforms your target market is using. percent in U.S.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 22, 2013
    [Social] Hey Girl, The Real Reason Ryan Gosling is Leaving Acting?
    We can’t say if we spent tons or a lot of quality time with the hunky social marketing sensation. 'Ryan Gosling announced today that he’s leaving acting – and made ReachForce wonder if there is an unspoken backstory to do with revenue marketing and the upcoming Marketo Summit April 8 – 10.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 15, 2012
    [Social] Content Marketing – How the Total Lack of Understanding Hurts Some Companies
    We love to read your comments and appreciate those who share on social media. As this image from the Kapost/Eloqua ebook on the ROI of Content Marketing shows, Content Marketing dramatically outperforms paid search, but only if a company is willing to invest and be patient. Sales lead generation takes time, plain and simple. Watch for it.
  • SAZBEAN  |  FRIDAY, FEBRUARY 24, 2012
    [Social] Video: Find out how online publishing will evolve in the Future of Publishing
    From allowing companies to monitor what’s being said about them with social media monitoring tools to allowing anyone with a keyboard and an internet connection to say what they want and connect with people, social media’s changed the mediascape forever. But it isn’t finished evolving. Paul Edmonson, CEO of HubPages.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 24, 2011
    [Social] The Other Woman. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • HUBSPOT  |  TUESDAY, NOVEMBER 8, 2011
    [Social] 5 Hidden Tricks for Better B2B Lead Generation
    lot of these hidden tools and tricks are around finding ways to pull in more leads to the top of your marketing funnel , whether it's increasing social media reach, list size, or any other marketing attribute that you're being measured by. Make Sure Your Social Media Presence Leverages Lead-Capture Forms. The result? More leads!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • JUNTA 42  |  THURSDAY, SEPTEMBER 16, 2010
    [Social] Are My Customers Interested in What I Have to Say?
      Just think about this for a second: 70% of b-to-b marketers of all sizes do not feel their social media marketing is effective. The biggest problem with the majority of marketers' social media programs we encounter is that what they have to say, well, really isn't all that important or engaging to customers.
  • CONVERSIONATION  |  TUESDAY, APRIL 3, 2012
    [Social] Is Touchpoint Marketing the Only Marketing Left?
    In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. Content is obviously crucial in marketing. It has always been.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 22, 2012
    [Social] 4 B2B Marketing Trends Everyone will be Talking about at the SiriusDecisions Summit
    New terms are entering our lexicon at an alarming rate: social, cloudsourcing, gamefication…. Now big data is here to stay, and social media is only making it important. Even social is often relegated to interns. How do you sort the viable, long-term disruptions from the buzzwords? lot of marketers don’t have that skill set.
  • INSIGHTIQ BLOG  |  WEDNESDAY, MAY 23, 2012
    [Social] More than TV: Reflections from NCTA - Part 1
    Opening day of the NCTA’s Cable Show had industry leaders all a-Twitter about the impact that IP technologies, social media and new models will have on the delivery, distribution and dynamics of content over the next 5 years. Social Media will continue to have a significant impact on digital content consumption habits. It's not easy.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • PR MEETS MARKETING  |  TUESDAY, FEBRUARY 24, 2009
    [Social] Online Reputation Management: Radian6
    Online reputation management is an increasingly complicated process with the prevalence of online media, offline media, and social media. liked how the service provides a social profile of each media outlet, such as blogger info or Twitter followers/following/updates. Photo courtesy of Radian6. General Capabilities. CRM Management.
  • FEARLESS COMPETITOR  |  MONDAY, JULY 12, 2010
    [Social] Lighten up Mr/Ms BtoB Seller
    recently attended the B2B Social Media Breakfast in New York City.  The main speaker was Paul Gillin , B2B social media expert and author of The New Influencers and Secrets of Social Media Marketing. Paul Gillin. commented to Paul “ I think companies need to stop taking themselves so seriously. They need to lighten up.&#
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, FEBRUARY 26, 2012
    [Social] Balihoo Offers "Local Marketing Automation" for Channel Partners
    It also helps local partners set up their own Web sites and social network accounts, register with local directories and search engines, and record telephone as well as online responses. social media support is hard to find. keep a distant eye on the space because it’s relevant but there are too many choices to track it closely.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 12, 2013
    [Social] Introducing – Show Metrics on Marketing Made Simple TV!
    Since the show is carried by sites such as CMO.com, Social Media Today, Business2Community and DigitalEthos.org., Viewbix also tracks social sharing and clicking on apps in the show, like Twitter or ConstantContact. But we lacked show metrics. Sponsors wanted more. my thought was that this information was not available. was wrong.
  • ENGAGE  |  FRIDAY, SEPTEMBER 9, 2011
    [Social] Just Another SEO Manifesto
    Gaming search engines, chasing algorithms and manipulating social media will provide short-term gain at best. The rise of the search engine and subsequent rise of social media has birthed snake-oil salesmen and silver-tongued, self-proclaimed gurus who set up shop to squeeze a quick dollar out of your organization.
  • MI6 MARKETING AGENCY  |  SUNDAY, OCTOBER 24, 2010
    [Social] The Mi6 Tweekly: Week of October 18, 2010
    Chart: Marketers see distinction between social media popularity vs influence (Source: Vocus/Solis via/@eMarketer). New Calgary Mayor uses social media and wins tight race. How Social Media Is Changing Brand Marketing. Social media better for retention then getting new customers. Monday. Chart: 85% of U.S. NYTimes: I.B.M.
  • B2B MARKETING MENTOR  |  MONDAY, JUNE 17, 2013
    [Social] Content is King and You Can Be Too: The Convergence of PR and Journalism
    Your great content needs to appear in all the right places, be shared on social media and get links and mentions in blog posts and articles. They may also do their own publicity: writing blog posts and sharing them through social media, or Tweeting breaking news and information. The Social Revolution. The Death of Journalism?
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 25, 2011
    [Social] Yahoo!'s Email Marketing Approach
    Give your email social legs. Sue Coakley discusses how Yahoo! does email marketing: Yahoo!'s 3R's of Contact Strategy. Build on the R elationship. Why did the customer start the relationship? Did they buy for a specific need or because of a discount? Continue to fulfill that value. Surprise and delight users - Thank customers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] Using Hashtags as Strategic Objects
    Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.
  • THE EFFECTIVE MARKETER  |  THURSDAY, FEBRUARY 3, 2011
    [Social] Upcoming Marketing Conferences « The Effective Marketer
    This entry was posted on Thursday, February 3rd, 2011 at 10:05 am and is filed under Email Marketing , Marketing Training , Online Marketing , Social Media. You’re note alone. Also, the earlier you register usually the better deal you can get. Check them out, pick a couple and start planning! Did I forget a conference?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] 4 Editorial Tools to Manage Your Blog
    Of course, there are lots of … Continue Reading 4 Editorial Tools to Manage Your Blog by Kristi Hines - Maximize Social Business. Guest Posting for Backlinks is Dead, Do This Instead with Social Media Native Advertising: How to Promote Your Brand While Wearing a Disguise. Related Stories What are subreddits and Why Should I Care?
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 15, 2015
    [Social] 5 Game Changers Content Marketers Can Steal from House of Cards
    From ideation all the way to social promotion, content marketers must devote hours of research and meticulous writing and editing to determine what kinds of posts will do well – and when. know what you’re going to say: Content marketing + social media = happily ever after. 'The stretch of winter after the holidays can be long and hard.
  • MARKETING INTERACTIONS  |  SUNDAY, JUNE 19, 2011
    [Social] Inbound Needs Outbound
    Inbound marketing is the concept of integrating content, search and social media to help prospects find your company through the sharing of information they consider valuable and choose to engage with. With inbound marketing, we're working to attract prospects to our content through the optimization of search and the use of social media.
  • HUBSPOT  |  TUESDAY, JUNE 28, 2011
    [Social] Google Launches Facebook Competitor Google+
    Social networks aren't anything new. Today, however, Google made news with its biggest attempt to date to take hold of the social networking market. It will be a long time before we know if Google+ is a true social networking competitor and worth the time and effort of marketers. Circles+. Video Chat and Photos.
  • THE FORWARD OBSERVER  |  THURSDAY, JANUARY 31, 2013
    [Social] B2B Online Marketing Extreme Makeover - From Zero to Hero in 6 Months
    Landing pages are often linked to from social media, email campaigns or search engine marketing campaigns. Social Media Marketing – Includes strategies on how to convert your social traffic into sales leads , primarily with Twitter, Facebook and LinkedIn. It usually includes copy related to the ad or CTA.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Without them, we wouldn''t be converting our websitevisitors or social media fans into actual leads for our sales team. 2) Social Media Share and Sentiment Calls-to-Action. This set of ten templates provides you with two types of designs: social share buttons and social sentiment buttons. Social Share CTAs. Enjoy!
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Social] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Identify Influencers and  Get Social. Everyone uses a search engine and everyone is on a social platform. Social requires a different form of engagement.
  • PHOENIX RISING  |  WEDNESDAY, JULY 15, 2009
    [Social] A Shiny Needle in the B2B Marketing Haystack
    Tom: There are topic-focused content aggregators and quasi-publications like Social Media Today for social media and Search Engine Journal for SEO, but there was nothing specifically focused on B2B  marketing.    Social filtering will bring the meaty stuff to the top. Here's the scoop.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 2, 2009
    [Social] Savvy Week in Review - Oct 2
    Market Relationships, Social Relationships and B2B Marketing in Social Media - by @stevewoods Steve Woods talks about why it is so difficult to bridge the gap between social and market relationships. In New England, the weather's turning and there's a chill in the air. Browse this list for some new ideas.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Search Engine Optimization Fundamentals.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Social] How to Engage the Professional Tradesmen on Twitter
    recently read a post by Cindy King on Social Media Examiner, 12 Tips to Engage People on Twitter , and wanted to share her thoughts. Introduce Yourself to New Followers - Make it personal, after all, that’s what social is all about. How Do You Measure Social Media Success? Do you know why? Because it works!
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 17, 2013
    [Social] Get More Readers with Content Marketing “Curb Appeal”
    It might actually have been posted just five minutes before, but that … Continue Reading Get More Readers with Content Marketing “Curb Appeal” by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers. Love the “curb.
  • LOOPFUSE  |  TUESDAY, OCTOBER 9, 2012
    [Social] Our Marketing Outlook Survey Reveals Rising Budgets, Gaps in Reporting
    The survey of marketing professionals focused on key areas of online marketing including budgeting, lead management, social selling, and retention marketing. 23% reported not using social media at all for sales prospecting. You can download the full survey results here. What do you think of the results? Consistent with your company?
  • INBOUND SALES NETWORK  |  TUESDAY, FEBRUARY 22, 2011
    [Social] Do You Know Where Your Customers Start Their Day?
    They’re usually seeking product or promotional information related to your brand, and are less interested in interacting with you socially or for entertainment purposes. Consumers who initially log onto Facebook when starting their digital day are more likely to have socially-oriented motivations when interacting online.
  • SAZBEAN  |  THURSDAY, MARCH 13, 2014
    [Social] Five Ways Mobile Apps Can Be Used To Market Your Business
    Keep all of your social media tools in a single place. Other applications can combine all of your social media networks into one, allowing you to manage contacts easily and keep track of them in real time. It’s one of the fastest growing social networks right now, and if used correctly, can skyrocket your marketing efforts.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 29, 2012
    [Social] Is Influence The Moneyball of Marketing?
    m not sure I answered the question to my satisfaction, but the journey offers some insight into the power and the challenge of identifying influence in our social world. Mark Schaefer (@ MarkWSchaefer ) points to this in his new book  Return On Influence:  The Revolutionary Power of Klout, Social Scoring, and Influence Marketing.
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