| || |
INDUSTRIAL MARKETING TODAY Marketing Automation vs. Inbound Marketing
| THURSDAY, OCTOBER 21, 2010
Social media: When others tweet about your blog post or content, it becomes more trustworthy versus you pushing it out which is usually looked at with suspicion. Social media accounts like Twitter, Facebook and LinkedIn are free to set up. How do you separate hype from reality, especially when it comes to industrial marketing?
TOMORROW PEOPLE Boost your SEO with Hubspot's New Page App
| SATURDAY, MAY 5, 2012
Social Media. The Hubspot page analysis and grader tools have been combined to give a great dashboard for ensuring your pages are search engine optimised , attracting visitors to your website and converting those visitors into Leads and Customers. Dashboard view. Total inbound links to your pages. List of pages. Page detail. Ranked Keywords.
WRITING ON THE WEB Are You Truly Persuasive When You Make Presentations?
| WEDNESDAY, SEPTEMBER 5, 2012
How to Make Social Proof Work Online. To be truly persuasive, all professionals must make presentations. Let’s face it, not all marketing is online, nor is all content marketing published information. The most persuasive marketing tool that exists is face-to-face human interaction. She is founder of Partners in Performance.
JUNTA 42 Engage and Inspire Employees First, Customers Second
| FRIDAY, JUNE 4, 2010
MarkNet is a social network inside the company solely for GE marketers. few years back, Xerox developed Competipedia , a wiki-based social networking tool specifically for the Xerox marketing team to share competitive intelligence. The recent Business Marketing Association conference in Chicago was focused on engagement.
FEARLESS COMPETITOR The Upcoming Appearance Calendar for Jeff Ogden, President of Find New Customers
| TUESDAY, MARCH 27, 2012
April 10 at 9am Keynote address for the BMA Social Media Symposium. We love to read comments and see you share on social media. Jeff Ogden , President of the B2B lead generation company Find New Customers is a busy man. Check out this appearance calendar for the next few weeks. Look for Jeff at these events. March 29th at 2:03pm ET.
MI6 MARKETING AGENCY The Mi6 Tweekly: Week of September 27, 2010
| TUESDAY, OCTOBER 5, 2010
Forrester predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009 #b2b #socmed. Chart: Social media spending by #b2b companies in 2009 (Source: Visible/Sirius via/@eMarketer). RT @GeorgeKrautzel: 6 Lessons Learned From the Demise of MySpace | Social Media Today. Monday.
FEARLESS COMPETITOR Can Elephants Really Learn to Dance?
| THURSDAY, MAY 3, 2012
Dance) And in BtoB Magazine reports that a study found the use of social media in Financial Services firms is “amateurish.” We love to read your comments and appreciate it when people share on social media. Can a huge 150 year old company adapt to the new age of Marketing? Can an elephant learn to dance? never called them.
FEARLESS COMPETITOR Tone-deaf companies
| TUESDAY, SEPTEMBER 27, 2011
Blogs, social media , etc. Follow discussion on social media. B2B Demand Generation | Companies who fail to listen. I’m astounded at the number of companies who are tone-deaf today. Case in point, after an egregious email by a sales rep at Avaya , we were astounded that all efforts to reach a responsible party fell on deaf ears.
HUBSPOT 6 Tips for Symbiotic Sales & Marketing Lead Management
| MONDAY, MAY 28, 2012
In fact, in his " Science of Timing " research, HubSpot Social Media Scientist Dan Zarrella discovered that there is a positive correlation between subscriber recency and click-through rate , one of the key metrics of engagement. This type of cross-channel nurturing can incorporate mobile and social media. Consultation = 50 points.
HUBSPOT The 25 Most Important Mobile Media Apps
| WEDNESDAY, MAY 18, 2011
This is a guest blog post from Jamie Turner, co-author of How to Make Money with Social Media and chief content officer at the 60 Second Marketer. finally figured out how to use social media for my business, and now they want me to learn all about mobile media, too.” Social Applications. You may be thinking, “Great.
- Old Ways of Doing Business, No Longer Work
People who are poor at reading emotional cues and inept at social interactions are very poor at influencing others in the workplace, and empathy has become more relevant as the whole world of work changes. 'Old Ways of Doing Business No Longer Work. Those who cannot - or will not - change are withering. YourSalesManagementGuru.com.
SAZBEAN Know the Difference Between Your Data and Your Metrics
| TUESDAY, MARCH 5, 2013
For DoSomething.org, that’s social change. How many views make a YouTube video a success? How about 1.5 million? That’s how many views a video our organization, DoSomething.org, posted in 2011 got. It featured some well-known YouTube celebrities, who asked young people to donate their used sports equipment to youth in need.
SAZBEAN Creating Your Big Rock Content Piece: 5 Must-Have Tips For Success
| TUESDAY, NOVEMBER 13, 2012
Once you have your outline, it is always a good idea to socialize this to internal stakeholders and SMEs (subject matter experts) to make sure that you are covering all of the right topics. When determining your content marketing mix, you want to make sure that you have what we at Marketo call “Big Rock Content Pieces”. Well, it is!
LOOPFUSE Identified Doubles Revenue With LoopFuse
| TUESDAY, FEBRUARY 21, 2012
the professional social network that pioneered the Identified Score, selected LoopFuse OneView for their marketing automation needs. Today we are sharing one of those stories from super cool company Identified. Here is the link to the official press release and full content below. Enjoy! Identified Doubles Revenue With LoopFuse. Over 1.5
WORKFACE Pre-CRM: The Relationship before the Relationship
| MONDAY, AUGUST 1, 2011
You have a social media presence so the "customer you don’t know" can discover you. For the last few years our company has been using the term Pre-CRM and we’ve seen it take hold in the marketplace lately. Let’s run through a familiar scenario. You’ve integrated a CRM system within your organization.
BIZNOLOGY 9 Google Analytics metrics every marketer should know
| MONDAY, SEPTEMBER 17, 2012
social networks, email, other sites) and 3) Direct. Photo credit: Wikipedia. The GPS for a website and any brand’s online effort is Google Analytics. If you have a website and don’t regularly review analytics, it’s the same as getting into a car to drive someplace without knowing where you’re going. Or two or three?
- 5 Rules For Marketing In The Age Of Discovery
It’s no secret, social media networking is changing the way people make purchasing decisions. With this comes new opportunity, new challenges and new leaders. We recently came across an article that outlines 5 marketing rules in this new Age of Discovery. How do your marketing strategies align with these key principals?
B2B VOICES Use the Force of Your Influence, Luke!
| TUESDAY, OCTOBER 2, 2012
Much has been made about often-provocative attempts to measure social influence, driven particularly by companies like Klout , Kred , Traackr , Appinions , and now apparently LinkedIn. m a tough critic of the effort myself, though I certainly praise the effort and find the tools useful at times. And anyway, so how did I influence people?
B2BBLOGGERS Mobile Optimization: How To Optimize Your Website For Mobile.
| FRIDAY, SEPTEMBER 17, 2010
Author: Shannon Suetos | Website | Twitter tagged in Mobile B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? Or Does It?
FEARLESS COMPETITOR Forrester finds b2b marketers lagging with demand generation
| WEDNESDAY, JULY 6, 2011
He presented “How to Build an Awesome Personal Brand at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. B2B Demand Generation | Companies are struggling with demand generation today. From BtoB Magazine Marketers Lagging in Demand Generation. Cambridge, Mass.—
SAVVY B2B MARKETING Savvy Week in Review - February 26
| FRIDAY, FEBRUARY 26, 2010
The Science of Building Trust with Social Media - by @ferenstein via @mashable This post explores what type of content formats are best if you want to establish trust with your audience. It's a windy day here in the Boston area. Seems like a perfect time to hunker down and peruse some thought-provoking posts from the past week. Enjoy!
SAVVY B2B MARKETING 2010: Will Your Biz Fight or Flourish?
| MONDAY, JANUARY 4, 2010
In an editorial note following his interview with Amanda, Mark expresses his admiration and appreciation for the way her message - though sometimes offensive - cuts through the "group think" and "social media's sycophantic mind muck." After a week off, it's back to the grind stone for this Savvy Sister.
B2B MEMES Like It or Not, Mobile Connectivity Is the New Imperative
| THURSDAY, SEPTEMBER 1, 2011
didn’t intend it to be an experiment in social media deprivation, but because I had only a dumb cell phone and the occasional borrowed computer, it turned into one. What did I learn by taking a three-week break from social networks? Well, first, despite my digital savvy, I’m not a social media native.
HUBSPOT 8 Ways to EARN Media Attention Instead of Buying It
| TUESDAY, JULY 17, 2012
With the declining effectiveness of traditional channels and an increasing trust in 'earned' media , businesses should not only attract traffic through inbound channels like blogging and social media, but also by actively seeking opportunities to garner attention from media, the press, influencers, and bloggers. to try out.
LEADER NETWORKS Moderating Online Communities: The SEE Method
| TUESDAY, MARCH 1, 2011
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Moderating online communities for a professional membership is as much an art as it is a science. There is no single way to be a “good” moderator -- there are many effective and different styles.
BLOG MY CALLS What Exactly is Call Tracking Anyway?
| TUESDAY, APRIL 23, 2013
You can market the number on your website, on your listings, in radio ads, in the phone book, in mobile ads, in PPC ads, via social media, via direct mail, or anywhere else you market. Are people calling after clicking on a social media link? Our goal here is to explain what call tracking is. Call Tracking Basics. Nothing changes.
FEARLESS COMPETITOR Why Jeff Ogden of Find New Customers is now using BrandYourself.com for Personal Branding
| MONDAY, JUNE 3, 2013
Share on social media. We love to read your comments and appreciate those who share our blog posts on social media. '“We believe everybody should be actively improving their own Google results without having to pay a company thousands of dollars to do it for them.” This is the story of why you need to as well. LinkedIn.
BIZNOLOGY Add a blog and blogging to your New Year’s resolution
| TUESDAY, DECEMBER 25, 2012
Photo credit: ELTMAN. In large part, I can thank blogging for most of my professional success. There is no more efficient way of expressing passion, what you know and how you think than writing it out and a blog is the perfect platform. In many ways, blogging made me. In any age other than this one, would I have been able to do any of this?
GREAT B2B MARKETING The 105 Day Marketing Turnaround
| WEDNESDAY, MAY 23, 2012
head start on your pull marketing and social media efforts. Pull marketing (including social media) is very effective at generating awareness and cost-effective leads. A B2B company CEO asked me an interesting question last week: how long will it take to transform my marketing and get it on the right track ? You need to fix this.
MARKETING GENIUS BLOG Monday Marketing Term: Linking Strategy
| MONDAY, MAY 3, 2010
Content affects your link building strategy in the same way it affects your social media strategy, you need to create a lot, and it’s needs to be highly relevant and valuable. linking strategy can fit within your overall business strategy, and usually into your marketing or communications strategy. Link Building Strategy. Be patient.
SALES PROSPECTING PERSPECTIVES 3 Inside Sales Management Tips For Maximizing Teleprospecting Lists
| THURSDAY, FEBRUARY 28, 2013
Social media outlets like LinkedIn are most likely to reflect those changes as they are managed by the individual themselves. Oh lists…lists are great! Lists keep teleprospectors and inside sales reps busy and within those lists hold the potential for qualified opportunities and sales pipeline. Are you looking for a specific title?
HUBSPOT 6 Ways B2B Marketers Should Optimize for Mobile Browsing
| THURSDAY, DECEMBER 1, 2011
Add social sharing buttons. Include social sharing functionality on each piece of content so people can post it to LinkedIn, Facebook, Twitter, and Google+ with just the tap of their finger. B2C marketers have known for some time how important a mobile marketing strategy is to their success. travelers. Make emails mobile-friendly.
INBOUND SALES NETWORK Do Your Lead Generation Campaigns Speak to Narcissistic Millennials?
| THURSDAY, JANUARY 17, 2013
While a 40+ Baby Boomer spends most of their time on email, a 20-something millennial is likely blogging and spending time on social media. Millennials, the rising superpower in North America, counting approximately 87 million citizens between the ages of 18 and 34, are nothing but spoiled, self-involved brats. Are you talking to me?
HUBSPOT 14 Eye-Opening Stats You Probably Didn't Know About Spam
| THURSDAY, FEBRUARY 14, 2013
letters, catalogs, emails, or social media). 5) 40% of social media accounts are spam. 6) 8% of social media posts are spam. You can run, but you can’t hide. And here at HubSpot, we're working hard to practice what we preach. Today, we launched our Make Love Not Spam campaign to support the creation of lovable marketing.
MODERN B2B MARKETING It’s Fun to be a Marketer Again! – Introducing the Big Marketing Activity Coloring Book
| TUESDAY, APRIL 30, 2013
Social media and content marketing give marketers more freedom than ever before to showcase their personalities, put a human face on their brand, and spread their marketing messages much more effectively through storytelling. 'by Jason Miller. couldn’t disagree more. There’s no mistaking, it’s a good time to be a marketer again!
LEADSLOTH Pardot User Conference Proves They’re a Top Marketing Automation Vendor
| THURSDAY, SEPTEMBER 30, 2010
The sessions were about lead management, lead nurturing, content marketing, social media and Pardot product sessions. The past two days I attended the Pardot User Conference , and also presented a session on Lead Nurturing. Over 100 Pardot customers from all over North America attended this event. And that’s impressive.
B2B IDEAS @ WORK Twitter in B2B: The Psychology Behind the Phenomenon
| TUESDAY, SEPTEMBER 21, 2010
And as with all social media, remember that you must develop meaningful content in order to stay connected; there is strategy involved with Twitter, and you must map out your plan in order to get the most out of this very powerful tool. However, Twitter offers a solution to this dilemma.
CONNECT THE DOCS The Buyer has Changed; Marketers will Change Too
| WEDNESDAY, SEPTEMBER 1, 2010
Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. Buyers do the vast majority of their research online and consume content in a fragmented way. How should marketers change their approach to address these new world buyers? Craig Rosenberg. Focus - Marketing.
CONNECT THE DOCS The Dawn of Content Strategy
| WEDNESDAY, AUGUST 18, 2010
Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What is content marketing strategy? How to develop your content marketing strategy and more importantly implement it? We asked Joe Pulizzi "What are key marketing trends and predictions for 2010? Listen.
PHOENIX RISING Keepers of the Truth
| WEDNESDAY, JANUARY 20, 2010
The internet and social media changed that forever. Reality comes from our markets, not ourselves. seek customer, prospect and partner feedback before I ever begin to brainstorm a strategy. Clients often ask me why I don’t take their word for where they are and what they do.
CONVERSIONATION How to Unsuck at Personalization in Marketing
| WEDNESDAY, JULY 18, 2012
An Econsultancy survey , for instance, shows that 88% of marketers that are using social graph data for personalization, say it has a high impact on both ROI and engagement (Adobe offers a free copy of the report upon registration). Go figure, especially since only 6% of respondents are using social graphs for personalization purposes.
HUBSPOT 5 Golden Rules for a Successful Location Based Marketing Campaign
| THURSDAY, SEPTEMBER 8, 2011
Aaron Strout joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! He is the author of an upcoming book, Location Based Marketing for Dummies , he runs his own podcast called The Quick-n-Dirty Social Media Podcast on BlogTalk Radio , and he blogs over at his own site. It was fun.
HUBSPOT Facebook Announces Send Button, Like Button Companion
| MONDAY, APRIL 25, 2011
There has also been an integration update of Facebook Questions, the social network's question and answer platform. With overwhelming options and large online social graphs, consumers are looking to build smaller and closer networks. Last week we reflected on the one year anniversary of Facebook's Like Button. Marketing Takeaway.
INBOUND SALES NETWORK What B2B Marketers Can Learn from Lady Gaga
| TUESDAY, MARCH 6, 2012
Leverage the power of social media Lady Gaga has over 20 million Twitter followers and over 48 million Facebook fans. Now I know the title may sound cheesy, but there are actually some important lessons that many B2B marketers can learn from Lady Gaga. Lady Gaga is not just a pop celebrity, she is actually a marketing genius.
HUBSPOT 4 Tips for Managing Online Criticism
| FRIDAY, JUNE 18, 2010
This is doubly true in the information age, where expanding your reach through blogging and social media opens you up to a world of new opportunities, and new criticisms along with them. Video: How to Use Social Media to Manage Your Company Brand Online. Learn how to use social media to manage your company brand.
B2B MARKETING INSIDER 12 Internet Trends You Need To Know From Mary Meeker
| THURSDAY, OCTOBER 27, 2011
And this will affect everything from apps to search to advertising to social networking. With the rapid rise in the use of social networks, profiles and the privacy issues they bring, it is getting increasingly difficult for people to hide. Every year I look forward to the amazing insights provided by Mary Meeker at the Web 2.0 Summit.
B2B IDEAS @ WORK Is Pinterest a Passing Fad? #SoSlam
| TUESDAY, MAY 15, 2012
We asked three of the nation’s top social media pros if they have any interest in Pinterest, or if they thought it was just a passing fad. While Facebook and Twitter are just about equal in terms of female to male ratio, Pinterest has an overwhelming female audience (80+%). And we were pretty shocked by their responses.
BIZNOLOGY 4 Great Content Marketing Examples
| THURSDAY, JANUARY 17, 2013
The social media aspect is worth examining for B2B audiences, too, though Facebook is probably not the channel for most B2B marketers. Image via CrunchBase. Looking for inspiration? Here are a handful of very different content marketing examples worth examining. Here’s are 4 of my favorites. These Get People Involved. Perfect Timing.
HUBSPOT 11 Steps to Make Sure Your Next Webinar Is a Total Flop
| THURSDAY, FEBRUARY 7, 2013
Social Media - Let everyone know about your upcoming webinar via your social channels, particularly Facebook, LinkedIn, and Twitter. Do this more than once -- social media moves fast, and it behooves you to remind your audience a handful of times. Keeping the conversation going on social media by using a webinar hashtag.
SAVVY B2B MARKETING Mama Nature’s Marketing Tips: Drones Don’t Cut it in the Biz World
| THURSDAY, JULY 8, 2010
Matt Cheuvront shared some interesting social media stats and encouraged marketers to get out of the echo chamber. Her specialties include brand development, social media strategy, and content marketing. This post is part of my “Marketing According to Mother Nature series. They prefer life on auto-pilot. Rote productivity.
SAVVY B2B MARKETING The Millenials Are Here!!! Are You Relevant?
| WEDNESDAY, JUNE 30, 2010
They tend to take into account a companies environmental stance and social responsibility. We pay lip service with some social media dabbling but the day is coming when social media might be your primary media. It happens to all of us eventually. Hello! Stop the presses my baby sister is delivering babies? When did this happen?
FEARLESS COMPETITOR Making a Marketing Reality Check
| TUESDAY, JUNE 26, 2012
We love comments and those who share on social media. Business has only two functions – marketing and innovation – Milan Kundera, Czech Novelist. The section of the book on marketing struck a nerve with me and maybe it will you as well. His key point is that marketing is not best left to amateurs. ” Great tips, Michael.
FEARLESS COMPETITOR Get Over It, Marketing Leader. Your Digital Marketing Budget is NOT Going Up.
| WEDNESDAY, MARCH 20, 2013
Lack of digital, social, and interactive technology acumen – 9 responses. We love comments and those who share on social media. 'Buffer With shrinking budgets and lack of staff talents, marketers need to get more creative than ever in their digital marketing programs. And they need to hustle more too. Here’s what I think.
INBOUND SALES NETWORK Lead Generation: Is the grass really greener on the other side of the fence?
| WEDNESDAY, JULY 11, 2012
Social Media, Marketing Automation, Content Marketing, and Mobile can be part of a great B2B lead generation program, but none of them can deliver the end results on their own. Summer time is here and depending on where you live, your lawn may be starting to look more like a sandy desert than the lush green oasis you would like it to be.
TOMORROW PEOPLE The Pain of Marketing Explained (and how Inbound Marketing can relieve it)
| THURSDAY, AUGUST 2, 2012
Through social media and various other outlets, inbound marketing harnesses the power of a number of cutting edge technologies , which, when ably implemented, provide an optimum level of targeted exposure. There's a lot of hard graft involved, along with the occasional, well aimed kick to the Google analytics. Or lack thereof. Technologies.
DIGITAL VOICES Responsive Design and Why it's Important for Business
| TUESDAY, JULY 24, 2012
Being ahead of the game in the social media world that we live in today is an invaluable asset to any company. The days of the Internet solely being viewed on your computer screen are long over. We now live in a world where the Internet is being displayed on all sorts of platforms such as mobile devices, tablets and laptops. link].
FEARLESS COMPETITOR Why You Should Not Believe Ads on TV – the Need for Trust
| THURSDAY, MAY 9, 2013
We love to read your comments and appreciate those who share on social media. Please note: We are also publishing our blog posts first thing in the am, as that was suggested by Dan Zarrella, Social Media Scientist at Hubspot. 'Don Peppers. More and more I’m finding ads on TV completely unbelievable. They fail the Trust Test!
B2B WEB STRATEGY De-Personalizing Google Search Engine Results Pages
| THURSDAY, APRIL 18, 2013
'If you are a marketer who feel stye need to constantly check your key phrases rankings in Google, making sure that your company shows up on the first page, or even worse, #1 in their rankings, this post is for you. In fact, they may be vastly different from what the guy in the next cubicle sees. Public sees. Search Engine Marketing
FEARLESS COMPETITOR Laugh and Learn with Find New Customers – Catvertising
| FRIDAY, DECEMBER 16, 2011
In fact, check out social media expert Paul Gillin (@pgillin) on Mad Marketing TV. In his weekly B2B marketing show, Jeff Ogden, the Fearless Competitor, President of Find New Customers and the host of Mad Marketing TV shares a brief and witty marketing lesson. Laugh and Learn
KOMARKETING ASSOCIATES Making SEO Fun in a “Boring” B2B World
| TUESDAY, AUGUST 14, 2012
Word-of-mouth has become hip over the last few years as social network usage increases. Find customers who have blogs or use social media and are likely to talk about it and share. In December, Will Reynolds of Seer Interactive put out a video, “ Link Building in Boring Industries.” The good news is you have other options.
HUBSPOT Interesting Examples of Out-of-the-Box Marketing Ideas [Marketing Update]
| MONDAY, AUGUST 15, 2011
Jonathan's Social Experiment. Last week, Jonathan Stark started a social experiment by putting a copy of his Starbucks card on the internet using a mobile app code, and inviting anyone to use it. As a marketer, what kind of interesting social experiments could you try on behalf of your company? Domino's Goes Real Time.
BIZNOLOGY Do we care if web content is “above the fold”?
| WEDNESDAY, FEBRUARY 20, 2013
Once they scroll down and finish reading your stellar content, they are much more likely to sign up for a mailing list, share the post on social media, comment, or even make a purchase. Photo credit: Wikipedia. This would be the biggest story of the day that would be eye grabbing in hopes of selling more papers. Good question! The Fold Rush.
- Emerging Market Notes
Major global airlines plan to use mobile apps, social media for better flying experience More. We’re trying a new experiment at MLC: once a month, we’re going to round up some of the most compelling headlines from the ongoing economic revolutions in global emerging markets.
FEARLESS COMPETITOR Good-bye Salesforce.com. Hello Nimble.com.
| TUESDAY, JUNE 19, 2012
But in this world of social media, Nimble.com is built for engaging in that world for better than Salesforce.com is. Dear Jeff, We have received your request to cancel, upon your contract end date of 7/30/2012, your salesforce.com subscription. Your request has been forwarded to our Cancellation/Reduction Department for review and processing.
HUBSPOT Inbound Marketing Explained in 6 Simple Analogies
| TUESDAY, AUGUST 28, 2012
Inbound marketing concepts can be complicated for people to grasp if they're new to things like SEO, social media, blogging, marketing automation -- any kind of digital marketing, frankly. Have you ever had someone stare at you blankly when you say you're an inbound marketer? Inbound marketing is like dating. Play it cool, man. an ebook?
SALES CHALLENGER How to Create a Challenger Ecosystem
| MONDAY, APRIL 22, 2013
There is new technology to offer: sales portals, iPads, Chatter feeds, social selling to name a few. 'The world of Sales is changing. The amount of time reps get to spend with customers is decreasing. The time to engage with customers is moving later and later in the purchase decision. It can all be overwhelming.
WRITING ON THE WEB 6 Ways Blog Formatting Engages the Reader’s Brain
| FRIDAY, MAY 28, 2010
It’s your “shout-out on social media sites, in feed readers, email updates. But if your blog content doesn’t appeal to one of several persuasion triggers ( reciprocity, social proof , etc.) What are the two most important parts of your business blog post? Most experts will tell you this: The headline.
B2B IDEAS @ WORK 10 Tactics for Phenomenal B2B Webinar Registrations
| WEDNESDAY, OCTOBER 27, 2010
Provide a reason to proactively reach out to past prospects, subscribers, social media connections, and friends and allies. Social Media & Blogging. Offer an ideal way to integrate inbound and outbound marketing tactics. You’ve got compelling content, the date, time and the webinar provider selected for your B2B webinar.
MARKETING CRAFTMANSHIP Boy Scouts of America and the Naked Rambler
| WEDNESDAY, JULY 18, 2012
Mr. Gough, who left the facility naked, vowed to continue his “vocation in life,” which involves not wearing clothing to demonstrate his non-conformity with social norms, and to prove that people are prejudice. To make his point, Gough has spent most of the past decade in prison, and much of it in solitary confinement.
INSIGHTIQ BLOG 3 Ingredients for Innovation: Story of the Barcode
| FRIDAY, MARCH 15, 2013
Social and workd-of-mouth (WOM) in many cases have helped propel innovative products and ideas. I recently had the opportunity to present the opening thought at a Board Meeting for a non-profit organization. I was so impressed with the thinking…and frankly a bit envious of the pioneering spirit that led to such an amazing program.
CLIENT BRIDGE Why Implementing a Good Content Strategy is Good for Business
| MONDAY, AUGUST 13, 2012
Perhaps social media sites work best for you, or maybe it is industry sites. Think of a content strategy like a map to your destination or goal. Without it you end up on a back country road in the middle of nowhere, where no one can hear you! Well, that is the last thing you want to happen when it comes to your business.
HUBSPOT How to Optimize Your LinkedIn Company Page in 15 Minutes
| FRIDAY, DECEMBER 16, 2011
In HubSpot's specific case, our visitor-lead conversion rate for LinkedIn is double that of any other social network. LinkedIn company pages are becoming an increasingly popular tool for marketers to engage with their networks, generate leads, and showcase their products. Pretty hot, right? Ready? To some, this is relatively ambitious.
CUSTOMER EXPERIENCE MATRIX Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big?
| WEDNESDAY, OCTOBER 17, 2012
B2B systems strengths are concentrated elsewhere, in execution capabilities like email design, landing pages, multi-step campaigns, and social messaging. Microsoft today announced the acquisition of marketing management system vendor MarketingPilot , which will become part of its Dynamics CRM group. Financial terms were not disclosed.
HUBSPOT How the Red Cross is Using Inbound Marketing to Drive Donations This Holiday Season
| MONDAY, DECEMBER 10, 2012
2) Social Media. While the Red Cross is taking advantage of various social media platforms, its giving campaign is seeing particular success on Twitter via the hashtag #RedCrossThanks. The holiday season is here. Does that mean we shouldn’t sip eggnog, bake cookies, or pop champagne? Of course not! 1) Digital Holiday Catalog. Do good.
CONNECT THE DOCS ClickInsights: How to make marketing messages memorable?
| THURSDAY, NOVEMBER 19, 2009
Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. in Social Media Measurement – Anna O’Brien (Random Acts of Data blog). Charlene Li's and Josh Barnoff's book Groundswell: Winning in a World Transformed by Social Technologies. Think quickly. Blogs. Books.
HUBSPOT 4 Types of Calls-to-Action You Need for Marketing Success
| MONDAY, NOVEMBER 14, 2011
For instance, if your annual conference is coming up in a few months, you should drive traffic to the respective registration page from your other assets (business blog, social media, paid ads, etc). This is an excerpt from HubSpot's new ebook An Introduction to Effective Calls-to-Action. Download your free, full copy of the ebook here.
- B2B battleground for content curation « Marketing to Business.
Publishing to a website or to social media platforms are fairly standard. The nuances come in being able to route social media content internally so the right person can comment or in enabling information consumers to personalize their browsing experience…and using that data to engage them better. And new (e.g.,
SAVVY B2B MARKETING Week in Review - Nov 30th
| FRIDAY, NOVEMBER 30, 2012
Social Media Publishing Lessons Brands Learned This Year via @CMIcontent. Here in the states, the turkey is behind us and we're moving into full swing on all manner of holiday, winter, and end-of-year insanity. Here are this weeks top picks for your enjoyment. Have a great weekend and we'll see you on Monday!
SOCIAL MEDIA B2B 7 Ways to Take Your B2B Marketing Mobile
| TUESDAY, JUNE 7, 2011
That way you can announce or display the content in your various marketing channels such as email campaigns, social networks, mobile apps, blogs, text messages, etc. Make sure you are set up to be able to determine the mobile audience for your web site, blogs, email campaigns and social channels wherever it is possible to do so.
DIANNA HUFF - B2B MARCOM Easy Tips for Marketing Your B2B Video Content
| FRIDAY, FEBRUARY 4, 2011
From email to social media, people expressed their opinions — and often quite passionately. If you're using social media, let your followers know your videos (and/or blog posts) are ready for viewing by posting links on the various platforms. Tweet February, 2011. Published by Dianna Huff. Volume 11, Number 1. Welcome! Grasshopper.
HUBSPOT 3 Steps to Improve Lead Nurturing With Content Mapping
| TUESDAY, OCTOBER 11, 2011
Pam is a marketing communications/social media manager and freelance blogger who loves Boston, photography, charity events, sushi, wine, and the Red Sox. Are you a marketing agency selling a service to help people with their social media marketing needs? This is a guest post written by Pam Sahota. But let's back-track a bit. Map away!
HUBSPOT 10 of the Most Memorable Marketing Campaigns of 2012
| MONDAY, DECEMBER 17, 2012
Some companies focused on leveraging social media, while others did things that were a little bit more unconventional. You can create contests in social media or use other tactics to increase engagement. Their Experts page allows their employees to connect with customers all over the world in a transparent and social way.
HUBSPOT How to Use Creative Commons to Add Images to Your Blog
| THURSDAY, JULY 22, 2010
Download this free eBook for tutorials in website optimization, lead nurturing, social media marketing and more! Adding images to your blog posts helps readers and search engines better understand what your post is about. But where can a conscientious business blogger find free, legal images to use on their blog? Not sure how to get started?
HUBSPOT Marketers Gravitate to Facebook As Most Trusted Referral Source
| WEDNESDAY, SEPTEMBER 15, 2010
No wonder companies rush to populate different social networks in an attempt to dominate the most credible one. The fact that Facebook has emerged as the leader in social networks doesn’t erase people’s fear of confidentiality breaches. That would be Facebook , a recent HubSpot poll showed. Connect with HubSpot
ACHIEVE MARKET LEADERSHIP Why Google+ Matters to Business
| MONDAY, MARCH 26, 2012
If a business cares just about engaging a new social media network, then you probably shouldn’t make much of an investment. Because Google+ is NOT a social network, it’s an SEO machine. Why should businesses pay attention to Google+ when it certainly looks like a failure? Minutes per month”. It’s really quite simple.
FEARLESS COMPETITOR Find New Customers introduces “Demand Generation University” – get your free education here
| TUESDAY, JUNE 4, 2013
We love to read your comments and appreciate those who share our blog posts on social media. 'With so many salespeople struggling today, companies of all sizes need a best practices demand generation program. Problem is, a lot of company leaders don’t know what one is. Spend some time there learning – you’ll be glad you did.
DIGITAL B2B MARKETING Integrated Marketing Measurement: It’s Like Lasagna
| THURSDAY, DECEMBER 15, 2011
What is the ROI of your social media activity? Tweet ] So you want real social media ROI? All marketing is integrated, even if it is unintentional, poorly done or working against itself. Marketing activity does not happen in a vacuum void of other influences. What is the ROI of search? What is the ROI of TV? Search attribution.
SAVVY B2B MARKETING 4 Smart Ways to Repurpose Content
| THURSDAY, MARCH 31, 2011
on your social media outlets. While your kids may turn their noses up at hand-me-downs, and your sweet significant other gives the thumbs down to left-over pot roast, there is a magical place where reusing, recycling and repurposing is a good thing. You guessed it – it’s in the B2B marketing world. But you have to be careful.
SAVVY B2B MARKETING Savvy Speaks: Where Do You Find Marketing Trends?
| WEDNESDAY, FEBRUARY 23, 2011
I'm a social media junkie, so I do most of my research and "keeping up" on blogs and Twitter. Part of being a savvy marketer is keeping up with the latest trends. This week the Savvy Sisters share their favorite hot spots for marketing trends and stats. Wendy. As a writer, one of the ways I find marketing trends is at the bookstore. Heather.
SAVVY B2B MARKETING Mama Nature’s Marketing Tips: Symbiotic Relationships
| TUESDAY, JUNE 8, 2010
Her specialties include brand development, social media strategy, and content marketing. This post is part of my "Marketing According to Mother Nature" series. From the birds and the bees to sharks and wildebeests, the natural world is full of metaphors that provide surprisingly relevant marketing insights. right to a food source.
SALES INTELLIGENCE VIEW A Guide to Lead Qualification: The Basics
| MONDAY, OCTOBER 1, 2012
Offer marketing content through email and social media campaigns, and gate that content with questions whose answers will qualify leads. One last thing about lead qualification/generation and social media. Thanks to social media, many traditional processes now require modern approaches. Sales Inquiries. Sales Leads.
MARKETING ACTION Herding cats? The Hidden Costs of Multiple Marketing Tools
| MONDAY, MAY 20, 2013
Email, web sites, social media (in all its many splendors), webinars, search engine optimization (SEO), pay-per-click (PPC) ads, website visitor tracking, and a host of other channels are all critical tactics in the marketer’s tool chest. That’s the good news. But on the flip side… How do you use these tools so they augment each other?
BIZNOLOGY Digital Marketing Is Still Direct Marketing
| TUESDAY, MAY 17, 2011
Last night's presentation was about how marketers can use traditional direct marketing principles to track their success in digital marketing, especially social media. Image via Wikipedia. If you're a marketing executive, and you're not a member of the Marketing Executives Networking Group (MENG) , what are you waiting for?
HUBSPOT New CMO Survey Reports Marketing Spending to Rise
| TUESDAY, AUGUST 31, 2010
Social Media Marketing Spending Increasing. As part of that increase in spending on internet marketing, the survey reports that social media marketing spending is increasing over time. Below are a couple highlights from the latest report, released today. Marketing Spending Should Increase. Internet Marketing Spending to Grow.
INBOUND SALES NETWORK Best Practices for Building Your Lead Generation Strategy
| FRIDAY, MAY 18, 2012
This means that you need the correct tools for your email marketing, analytics, and social monitoring. Do you have an all-star lead generation strategy? Do you even know? For many companies, lead generation is a key initiative for the sales and marketing teams, but they often don’t put enough thought into their strategy.
B2B MARKETING INSIDER B2B Marketing Mistakes: Do You Label Your Target Audience?
| TUESDAY, MARCH 1, 2011
Let’s say I conduct research of my audience that concludes that B2B marketers and communications professionals are really interested in “social media or “sales and marketing alignment. Want to know what B2B marketing mistake makes me the craziest? Will I get more B2B marketers to read? Not in my experience. Image Source.
MEASURABLE MARKETING Will Timeline Revolutionize the Facebook Brand Page?
| THURSDAY, JANUARY 26, 2012
Christine Campbell, program manager for SEO and Social Media at Resolute Digital explains: "The brand pages as they are now on Facebook are boring, [are] mostly text, and make successful user interaction difficult. On Tuesday, Facebook annnounced that their Timeline profile would now be available to users worldwide.
MEASURABLE MARKETING 5 Demand Generation Best Practices
| MONDAY, APRIL 4, 2011
Not all organizations have their customers using social media or email. Effective demand generation is crucial for building interest in your organization’s products and services but many organizations are confused about the key elements of building demand. Have clear lead definitions. Keep campaigns relevant and targeted.
- How Robbie Used LinkedIn for Sales and Won a $500K Contract
'Today''s article features Robbie Johnson , Channel Manager for SPS Commerce and a principle in Social Media Performance Group. Note: Robbie also is the co-author of The Infinite Pipeline: How to Master Social Media for Business-to-Business Sales Success along with Mike Ellsworth and Ken Morris, JD. Who called later that week?
FEARLESS COMPETITOR My Monthly “Column” for the Silverpop blog
| WEDNESDAY, MAY 16, 2012
We love comments and those who share on social media. Guest posts are a great way to promote your blog and company. But better yet is a regular monthly column. Best of all is a paid gig. That’s what I have. Here’s are a couple of samples: 5 Keys to Successful Lead Nurturing. When Doing Content Marketing, Focus Closely on “Hello”.
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
Sign-in using your social networks so we can begin to personalize your experience.
We need your email and password to allow you to log into your personalization features.
Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.