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  • B2B MARKETING INSIDER  |  MONDAY, APRIL 13, 2015
    [Social] 5 Storytelling Lessons From Game of Thrones
    Game of Thrones ‘ social media channels are some of the most robust in television, and it’s not a coincidence that the content is so engaging to rally such enormous numbers. Game of Thrones ‘ total social media audience on the major platforms is  17.1 Did you watch the Season 5 opener? million  respectively. Facebook.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • PR MEETS MARKETING  |  FRIDAY, MAY 2, 2008
    [Social] PR Meets Marketing Weekly Articles: May 2, 2008
    technorati tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. icerocket tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media  . Enjoy.  . However, I side with Mark on this one. del.icio.us
  • SALES INTELLIGENCE VIEW  |  THURSDAY, DECEMBER 16, 2010
    [Social] Engaging Your Audience…One Individual At A Time
    The topic: “Social Media Targeting: How do brands really make friends?” My diverse panel also included Arnie Gullov-Singh of Ad.ly (@arniesingh), Teresa Basich of Radian6 (@teresabasich),  Dilip Venkatachari of  Compass Labs (@4caffeine) and our awesome moderator, Michael [.]. Sales Intelligence Social CRM Social Selling B2B b2b sales crm 2.0
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
  • B2B MARKETING INSIDER  |  WEDNESDAY, SEPTEMBER 2, 2015
    [Social] 3 Audience Growth Metrics To Calculate Brand Health
    Social Shares/Followers:  Users who have subscribed to updates on your brand’s social accounts. Social Shares/Followers. While social shares can be seen as an engagement metric, they should also be quantified as a free source of distribution and reach. Share of Voice/Offsite SEO :  What “they” say about you. 1. Campaigns.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, MAY 6, 2010
    [Social] Discoverable Messages and Direct Marketing
    Tags: Social media Direct Mail Email marketing
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Social] Four Digital Marketing Mistakes You Should Never Make
    There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. In the old days of social media (five years ago!) If you feel a little behind the curve, don’t worry. That’s all well and good. But hang on.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] Using Hashtags as Strategic Objects
    Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 13, 2015
    [Social] Top 10 Guests on Marketing Made Simple TV
    Craig Yaris of Social Ribbit directed all the shows too and I booked awesome guests. Let me introduce our team, including show director, Craig Yaris of Social Ribbit and our platform of Watchitoo, which is now called NewRow as their new release really improved video quality. ” with them. Why do you need Act-On Software?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Social] Facebook Takes a Swing at LinkedIn
    Let’s take a look at the opportunities for networkers and social media marketers with this new business networking innovation called BranchOut. Linked-In has stood alone as a professional and business social networking site. Everyone’s favorite thing to do is create yet another social media profile, right?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 3, 2014
    [Social] Content Marketing Is The Only Marketing Left
    Social media is not a strategy. The future of marketing is  owned media and branded content hubs , driving social engagement that fuels paid distribution. This is a quote from Seth Godin after hearing the definition of content marketing back in 2008: Content Marketing is all the marketing left! This is more than a cliche. ve in.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [Social] Web 2.0 Expo – cool stuff seen on the floor of the show
    Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Clearly I would think Ascentium is a model for agencies of the future.
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Social] The Somewhat Surprising State of Online Advertising [New Data]
    In my opinion, it's a tad misleading to group marketing and advertising in with one another for some of these channels -- social media makes sense, for instance, because it's very clear how one can market and/or advertise on social channels; there's organic updates, and paid updates. Online advertising. What do you think of it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2011
    [Social] 15 ways to use Twitter to toast your competition
    Despite the social media hype, your website is usually the place where you ask for money… or registrations, downloads, or whatever you’re after. When you need to pull out some “social validation,” simply direct them to your Twitter page. Facebook, etc. Try a tweet or direct message. for 2 for-1 coffee cakes.”
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Social] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    If you can’t make every single interaction and experience customers have with your brand a positive, engaging and intuitive one—whether it’s in-store, online, mobile, social or email—you should expect to say goodbye to them relatively quickly. Posted in Innovation. And it’s often what keeps customers happy and coming back year and after.
  • LEADER NETWORKS  |  THURSDAY, FEBRUARY 3, 2011
    [Social] Six Reasons Firms Build B2B Customer Communities
    The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In social media land, there is nothing more eye-catching than a community for a popular TV show, a cool consumer-facing site for coffee lovers or a sports team.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Social] Getting Your Small Business Ready for Google+
    Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere.  Trust is Social Media’s Sweet Spot. Building Your Circle of Trust. Yeah.”.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 1, 2014
    [Social] How to Tell if Your Facebook Efforts are Paying Off
    How to Tell if Your Facebook Efforts are Paying Off by Jim Belosic - Maximize Social Business. Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible. There are lots of variables to consider, many of which businesses can’t really track. Facebook
  • MARKETING EDGE  |  MONDAY, MAY 7, 2012
    [Social] Biggest Dilemma for Men Using QR Code on Indoor Advertising?
    Hitting on a single topic in marketing, social media and business communications. So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Quick and to the point.
  • B2B LEAD BLOG  |  SUNDAY, FEBRUARY 6, 2011
    [Social] Content Creation for Sales Enablement – B2B Marketing and Sales Tip # 312
    With all of the new content outlets available to us as B2B Marketers it’s easy to get caught up in the excitement of the social web and We’ve been talking a lot about content marketing and content creation ideas and well anything and everything about content.  This got me thinking….
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Social] 55 Free Templates to Make Visual Content Creation Quick & Painless
    And in social media? The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions. But honestly.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Social] Learn How to Maximize Lead Generation
    You noted that social channels are delivering less than 5% of leads from all social channels. Will any technique or technology push social out of the 5% box? Social can be put to good use in lead generation, but its best applications are misunderstood today.  If you’re lucky, you meet Ruth P. Budget? Technique? Ruth P.
  • B2B MARKETING UNPLUGGED  |  THURSDAY, JULY 25, 2013
    [Social] B2B Marketers Need to Pay More Attention to HR Trends
    Changing demographics is old news, as are globalization, the knowledge economy, social recruiting, the digital workplace, mobile anything, connectivity, communities, social learning, corporate social responsibility and tooth decay (I may have added tooth decay). Corporate social networks will flourish and grow inside companies.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Social] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Knowing what they want from each channel is half the battle, says Atri. That information, in turn will richly inform your demand generation efforts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Social] My five biggest blogging mistakes
    The new book was an ambitious project because it covers an entirely new subject — social influence as a commodity — and it took a lot of research. The other contributing factor is that my social media presence has just kind of gone whacko. ” What a waste of time. There are no shortcuts. trying to be somebody else.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content. Seriously.
  • PR MEETS MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Social] PRMM Interview – Bob Etheridge Grows Conference via LinkedIn
    I belong to several groups in LinkedIn and came across a case study regarding the use of social media to increase membership to a LinkedIn group, which then drove conference
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 14, 2015
    [Social] 9 B2B Marketing (and Life) Lessons from #Inbound15
    Thanks #INBOUND15 & @azizansari for the funniest conversation abt romance, social media & small water cups ever! – Jill Rowley (Social Selling Evangelist). – Mari Smith  (Social Media Thought leader and Facebook Marketing Expert). Now, that’s an inbound movement! – Seth Godin (Best Selling Author).
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 3, 2009
    [Social] Multiple Twitter Accounts: A Layering Strategy for B2B
    Feds are actively considering regulation that permits social media in satisfying disclosure requirements  (blog on the topic). Posted in Agency Side, Client Side, Marcom for B2B Tagged: Advertising, agency, B2B, client, marcom, marketing, social media, strategy, Twitter. Multiple accounts?  You bet. But that gets ahead of the story.
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    10 Things About “Profitable Social Media” Book (Small Biz Trends). The Future of Social: Networks (Spin Sucks). The State of Social Marketing 2011 – 2012 (Brian Solis). Jon Miller Answers Your Questions: Reaching the Social Customer (Marketo). Answers to 31 Social Media Questions You’re Too Shy to Ask (HubSpot).
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Social Media or/and Website for Lead Generation: What’s the key to success?  (The Strategy Web). You DO know what to say in social media  (Search Engine Guide). Ways to Use Twitter to More Deeply Engage Influential Prospects  (Duct Tape Marketing). 3 Key Questions Content Marketers Should Be Asking  (Social Fresh).
  • DIGITAL BODY LANGUAGE  |  TUESDAY, SEPTEMBER 14, 2010
    [Social] Who and What Do We Trust?
    Conversations were typically face to face, and the relationship incorporated many “social” elements such as dinner, drinks, golf outings, or sports events. Company Online Brands: The overall reputation and brand of a company is greatly influenced by the transparency of social media. Trust.
  • DIGITAL BODY LANGUAGE  |  MONDAY, AUGUST 17, 2009
    [Social] Marketing Automation Weekly Wrap-up - 2009/08/17
    Tags: marketing automation marketing analysis Social media B2B Marketing
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Content Calendar for Content Marketing
    I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. Metrics for content marketing, are key to understanding campaign performance!
  • WEBMARKETCENTRAL  |  MONDAY, DECEMBER 14, 2009
    [Social] How to Suck at Twitter (And Still Look Successful)
    There are a lot of great b2b marketers and social media contributors worth following on Twitter, like Ardath Albee , Mark Schaefer , Eric Fletcher , Jennifer Kane and Rob Rose to name just a few. They are intelligent, discerning, helpful and social. Many more-socially-active small businesses haven't hit that threshold yet.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 21, 2013
    [Social] How the World Has Changed – @guykawasaki on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of Social Ribbit  and it is edited by Kevin Ogden. Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 The case for building your personal brand.
  • LEADERSHIP  |  WEDNESDAY, MAY 13, 2015
    [Social] CMO Spotlight: “Get to the Future First”, says Keith Weed, CMO, Unilever
    His comment is in the context of sustainability and social purpose becoming a factor that all major brands are now touting in order to enhance their reputation and status. Consumers are seeing and hearing more and more marketing messages pinned on the banner of corporate social responsibility and environment-friendly initiatives.
  • MARKETING EDGE  |  MONDAY, MARCH 29, 2010
    [Social] Individual Catalysts, Leadership Keys to Successful Communities – Part 2
    Social networks can be organic, they can form based on the desire of two people and grow from there. The Social Media Breakfast Minneapolis/St. This brought him to social media as the bridge between enablement and action. He started the Social Media Breakfast Minneapolis/St. It’s up to the desires of the group.
  • SYNECORE  |  MONDAY, FEBRUARY 10, 2014
    [Social] Don’t Blink: Here Comes Ephemeral Marketing!
    Just when you thought you had the social media playbook down pat, photo sharing app Snapchat coming along to write a new chapter: that of ephemeral marketing (aka temporary social media). For those not familiar with Snapchat, it is a social mobile photo messaging app where users post photos and videos (“Snaps”) to selected recipients.
  • ACT-ON  |  THURSDAY, NOVEMBER 19, 2015
    [Social] 10 Simple SEO Basics for Better Rankings
    ALT tags are also important for social sharing. A few social platforms, like Pinterest, will use the ALT tag copy as the default description. So don’t just put gobbledygook into your pages’ ALT tags, unless that’s how you want your images’ descriptions to appear on social media. Search engine optimization has a bad rep. Bupkis!
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, AUGUST 20, 2009
    [Social] Is Real Time Marketing in your future?
    All brought on by things like monitoring your brand on Forums, Blogs, Comments, Twitter, and Social Networks. Tags: social media Customer In fact I would argue it is here today. Take a look at one of my last post on Hey Marketer - When was the last time you talked with a customer?? It takes months to plan and execute.
  • NUSPARK  |  SUNDAY, AUGUST 22, 2010
    [Social] A Hodgepodge of eMarketing enhancement tips
    Tags: Conversion Tactics Marketing Strategy Pay-Per-Click Social Media
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 14, 2013
    [Social] Content Marketing – How Strategy Supports Success
    We love to hear clients talking about social media, SEO, blogging and email marketing, but too often  the conversations we hear center on “doing” social media, for example. Content Marketing Business Content marketing marketing Search engine optimization social media Photo credits: www.mysafetysign.com. No, wait.
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Social] The Stages of a Brand Ambassador Program: A Lifecycle
    Amplify: The fruits of activation can be amplified by leveraging the content in your marketing campaigns, rebroadcasting to your social audience and showcasting ambassadors who bubble up in the program in your marketing channels. It is critical to understand the different stages of a brand ambassador program in order to have success.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 27, 2011
    [Social] Twitter for Monkeys
    Mazarine is a social media teacher, author , and artist living in Austin Texas. We’re going to plow some new ground here. In fact, we’re going to go bananas as I proudly present “Twitter for Monkeys&# by Mazarine Treyz. She said she was inspired to write this by The Tao of Twitter , and drew the pictures at 2 a.m.
  • HUBSPOT  |  FRIDAY, MAY 1, 2015
    [Social] Photoshop, InDesign, Illustrator & More: Your Cheat Sheet for Adobe Keyboard Shortcuts [Infographic]
    Between calendar updates, emails, and social media notifications, it can often seem like your computer is working against you. Aware that their users are crunched for time, Adobe has implemented a ton of keyword shortcuts designed to help speed up the process so you can get your infographics, social images, videos, or ebooks out faster.
  • KEO MARKETING  |  FRIDAY, MARCH 11, 2016
    [Social] LinkedIn to Discontinue Ad Platform
    Social MediaLinkedIn’s fledgling ad network has turned out to be a very short-lived and costly venture. The company recently announced its plans to abandon the advertising platform known as Lead Accelerator, which was just launched a year ago. Still, he said company leaders felt it was the smartest decision in the long-term.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 30, 2015
    [Social] Top Free Tools To Jumpstart Your Content Creation
    The premium version allows you to actually view the source articles, see social media shares, and save your results in an Excel spreadsheet. Simply plug in your keyword(s), and the tools will return a list of the most popular articles in terms of social media shares. Businesses need to create new content at an unprecedented rate.
  • REPUTATION TO REVENUE  |  THURSDAY, MAY 14, 2009
    [Social] The new, new marketing: Health tech coalition may point the way
    The buzz in marketing is all about social media, with Twitter as the flavor of the month and maybe even a tipping point in getting laggard companies to finally take the promise of social media seriously.  But social media was "new" in marketing five years ago. I'm all for it, of course. responses. What do you think?
  • TONY ZAMBITO  |  MONDAY, OCTOBER 18, 2010
    [Social] The Seven Phases of the Buyer Experience Journey
    Image by david_shankbone via Flickr. At one of the last TED Conferences held in the intimate setting of Monterey, California and led by its’ founder Richard Saul Wurman , I listened in awe as Jeffrey Katzenberg of DreamWorks described the journey to making the movie Shrek.  Research. Assess. Decision   Implement. Support. Renewal.
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Social] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    As a result, viewers are engaging with social video ads more than ever before and, according to data from comScore , 64% of consumers are more likely to buy products after watching videos.  Here is a breakdown of these two platforms’ video ads, so you can supplement your inbound marketing efforts using social media successfully.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Top Three Tools for Twitter Conversations
    Social media was an important strategy for reaching target audiences and driving a I recently worked with the Virtual Edge Summit to help get the word out about the summit.
  • FATHOM  |  MONDAY, APRIL 18, 2011
    [Social] New White Paper: Twitter Strategies for Colleges and Universities
    While Twitter has grown to become one of the hottest tools in social media, many colleges are quietly disappointed with the results of their tweets. Company News Content Creation & Strategy Online PR/Link-Building Social Media fathom white paper social media in higher education Twitter twitter in higher education twitter white paper
  • B2B MARKETING SAVVY  |  TUESDAY, JULY 28, 2009
    [Social] Digital De-Tox: Some Lesser Known Tools for 2.0 Clarity
    Tool Sites for name checking, branding:   Who owns your brand in today’s social media landscape?  Twitter: Who Owns What, the Social Brand Index/Twitter. Trendrr :  Automated tracking/reporting of social and digital media.  Other Popular Posts:      DIY Media Buying Or Use A Pro ?   Twitter Deivers A PR Gem       Email Scoop.
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Social] 25 outreach tools that can take your business to new heights
    This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. It’s hard to define Klout – is it a social network? Founded by social luminary Guy Kawasaki, Alltop is among the world’s largest content repositories.
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Social] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    How Customers Perceive Your Social Media Challenges”. From too few resources to not enough engaging content, there are many challenges to implementing a successful social media strategy. Content Marketing Digital Marketing Mobile SEO Social Medialink]. Panda 4.2 Find out here: [link]. When is it worth it? link]. link]. link].
  • B2B MARKETING INSIDER  |  THURSDAY, APRIL 4, 2013
    [Social] Marketing Must Be Integrated Into The Whole Business
    In case you are just catching up, previous interviews have discussed Social Employees ,   Digital Marketing ,  Personal Branding ,  Content Brands ,  Customer Brands ,  Creativity ,  Big Data ,  Customer Experience ,  Thought Leadership , the  Future of Search , the  Science of Marketing  and many more…. Chris is the founder of Mi6 Agency.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 7, 2014
    [Social] Content Marketing Objectives And KPIs
    Begin by measuring how much share of that conversation (social + online) your business commands. You can look at the classic metrics such as growth in visitors, unique visitors and visits from specific search terms (your topic), visitors from mobile and social, etc. What are the right objectives and KPIs for content marketing? Reach.
  • FEARLESS COMPETITOR  |  TUESDAY, JUNE 25, 2013
    [Social] Marketing Made Simple TV returns to the air!
    “ We also wish to thank our platform sponsor, Watchitoo as well as our Producer and Director Craig Yaris of Social Ribbit. Scott Monty , Global Social Media leader for the Ford Motor Company (Interviewed live at the Social Media Camp NYC). We love to read your comments and appreciate those who share on social media too.
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Social] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    Social filtering? Social distribution strategy?  What the Future Holds for B2B Social Media Marketing. The New Curators: Weaving Stories from the Social Web. Nsyght – social search. Leverages social signals to indicate quality content. Ping.fm – ping multiple social networks. Social Filtering.
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Social] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Converts visitors to leads.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Social] 8 Examples of Brilliant Healthcare Marketing
    Every now and then, a healthcare organization creates a stellar piece of content, launches a particularly clever social media campaign, or proves that they just get their target audience in a way that makes us fans of healthcare marketing just want to stand up and clap. link] pic.twitter.com/5KtZyxfpzJ — Source4Women (@Source4Women).
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Social] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. There were many great stats from the webinar, but I chose only a couple to share in my post Has Your Organization Embraced Social Selling? Now, on to this week's recap.
  • GREAT B2B MARKETING  |  FRIDAY, MAY 14, 2010
    [Social] Getting Noticed – in a Good Way – by John Leavy
     . Let’s talk about being noticed in the social media community; being noticed without being obnoxious or looking desperate that is. Here are some quick ways to begin to establish credibility in the social media stratosphere. Everyone following you in the social media communities may not be friendly. are worthless.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Social] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm  Avitage , the brand-telling company  Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo. Mitch Joel.
  • HINGE MARKETING  |  THURSDAY, JUNE 2, 2016
    [Social] 3 Huge Reasons Why You Should Care About Online Branding?
    Online branding is about far more than your firm’s website or your company’s social media presence. review your social media. website is the hub of your online presence as it unifies your online content (see step 2), social media channels (see step 3) and offline efforts. Engage customers through social media. Step 2.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2011
    [Social] Keep Your Mobile B2B Marketing on Track in Time for iPhone 5
    Shareability – Social networking is one of the most widely used features on mobile devices. B2B Marketing Apple b2b marketing B2B social media marketing marketing plan Steve Jobsby Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5.
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • CLIENT BRIDGE  |  FRIDAY, MARCH 15, 2013
    [Social] INFOGRAPHIC: The Evolution of Modern Marketing Automation
    From Marketo, here's an infographic about how advances in radio, television, the internet, social media, and the arrival of marketing automation technology has paved the way for modern marketing as we know it today. View Original Article
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Social] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place.
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Social] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    From around the web: Leading the Lead Game on Social [Social Media Today]. Nurturing your leads through engagement on social media can bring your audience into your brands circle. On social media is in imperative for brands to realize, your audience doesn't want to be sold to. How to Harness the Power of Your Owned Media.
  • WEBBIQUITY  |  TUESDAY, JUNE 23, 2015
    [Social] 21 Spectacular SEO and Search Marketing Stats and Facts
    Social may be sexy, but search still pays the bills. As reported below, organic search drives 51% of all visitors to both B2B and  and B2C Web sites, while paid-search drives 10% (and social 5%, on average). 89% of customers begin their buying process with a search engine. How can marketers get the most out of search? eMarketer ).
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Social] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Having a presence on social media can be effective for many brands. Users online today expect to engage with most companies using social media networks. How long do users from social stay on page?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Social] Why You Need To Be On Pinterest
    Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  So…this is not a prediction article, these are all valid reasons why you can’t ignore Pinterest any longer this year. Comments Hi, Jeff, So glad Neal had you on the blog today!
  • WINDMILL NETWORKING  |  MONDAY, APRIL 6, 2015
    [Social] How Facebook Can Get More Eyeball for Your Videos
    brand that is serious about using video should have […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | How Facebook Can Get More Eyeball for Your Videos by Jayson Duncan - Maximize Social Business. Video
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 21, 2011
    [Social] Savvy Week in Review - January 21
    My Social Media Checklist by @ardath421 Ever struggle to figure out which shiny new social media tools you should use and networks you should join? I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites? Let us know in the comments! Happy Friday, everyone! They're short and punchy.
  • SAZBEAN  |  SATURDAY, NOVEMBER 2, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of October 28th, 2013
    Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • HUBSPOT  |  FRIDAY, JULY 6, 2012
    [Social] Memejacking: The Complete Guide to Creating Memes for Marketing
    They're funny, clever, and great for social sharing. Rather than creating something from scratch and crossing your fingers that it ' goes viral ,' you're leveraging an idea that is already successful. 2) They Make Great Social Media Fodder. Plain and simple, plant your meme in prime sharing environments -- social networks.
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Social] How do you qualify an inbound lead?
    So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • BIZNOLOGY  |  WEDNESDAY, APRIL 25, 2012
    [Social] Digital Developments in Event Marketing
    Event organizers can help registered attendees spread the word about upcoming shows with tools like Plancast , where members share news of their plans—both consumer and business—with friends and fellow social network members. private social network for attendees. Getty Images via @daylife. Harnessing attendee word of mouth.
  • MARKETING EDGE  |  MONDAY, NOVEMBER 24, 2008
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 3, 2012
    [Social] Five unexpected benefits of blogging
    I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects. What about you?
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Social] How to Tweet Around the Clock Without Being on Twitter 24/7
    This is where content curation comes in … To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers. Scheduling Out Your Tweets.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JANUARY 22, 2016
    [Social] Mobile Marketing Trends for 2016
    Most of our time and effort is spent on the most visible channels: search ads, display ads, SEO, social, email and content. Read the full story on Social Media Today. ###. Welcome back to another installment of The Friday Five, your weekly curated content roundup of five articles related to one specific topic. Mobile Marketing
  • CONVERSIONATION  |  THURSDAY, JULY 14, 2011
    [Social] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. That’s social as well. Inbound marketing is not about being passive. must admit I haven’t read David’s book. And I’ll tell you why.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Social] The wrong place for a Twitter feed
    The only possible value there could be is some symbol of social validation, like “Hey everybody, look at us! ” That just seems kind of desperate.  If you provide value on your blog or website, why wouldn’t a person want to follow your social stream any way? Here’s why. It’s conversation out of context.
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Social] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Content Marketing, Social Media marketing, SEO and Analytics are the tools you need to pull prospects into your website and encourage them to stay there. Get social on the internet beyond your website. Social networking is an excellent way of finding out the questions your customers as asking. "Build it and they will come."
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Social] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Social media expert. Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Maybe to the brick and mortar business owner who doesn’t know anything about social media, everyone’s an expert! Marketing guru.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Social] How to Use VerticalResponse Sign Up Forms to Grow Your Email List
    Email Marketing Tips in 2 Blog email marketing sign up forms Social Media verticalresponse You’re creating engaging email newsletters, offers, and invitations for your audience on a regular basis. What now? To help your email marketing efforts reach more people, you need to continually grow your list. All rights reserved.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Social] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Many companies have acquired multiple social and marketing tools that overlap in capabilities but are limited to only one department. For a unified, company-wide view of your customer, you must first integrate your marketing tools – social, marketing automation, and CRM. 68% increase in social traffic to our corporate website.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social] 8 Marketing Metrics Keeping the Revenue Engine Humming – B2B Marketing and Sales Tip #310
    And, while still cool, it’s not about seeing which social media B2B Marketers listen up.  If you haven’t already heard the finish line has moved. It’s not at large numbers of impressions anymore (and uh oh if you are). Double digit email open and click thru rates won’t get you there.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 17, 2015
    [Social] 3 Ways to Mine a Marketing Pot of Gold
    Dig through social media data- Use data to figure out the sentiment of the conversations happening on social media around your brand. As a result, it's challenging for marketers to intersect their knowledge of the customer profile across these channels to better refine their targeting, communications, and strategy over time.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 15, 2014
    [Social] Are You Ready For Marketing 2020?
    These “social news” content leaders include both newer players like Buzzfeed and Huffington Post , and Vice as well as more traditional news outlets like the BBC and The Guardian. And these publishers are all seeking new ways to generate revenue from the modern marketer: one that understands digital, social, mobile consumers. Strateg
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Social] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Manage social media. Blogging on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 2, 2015
    [Social] How to Use Facebook Video Ads
    This monthly Social Media and Video column is contributed by Jayson Duncan. How to Use Facebook Video Ads by Jayson Duncan - Maximize Social Business. Facebook is making the bet that, in the future, most of the content on the site will be video.  You have probably seen videos playing automatically in your Facebook feed. Jayson Duncan.
  • KEO MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Social] Twitter Improves Harassment Reporting Process
    For assistance planning and managing your Twitter campaigns and your entire social media strategy , contact KEO Marketing. social media keo marketing social media strategy twitter Twitter has announced changes that will make it easier for users to report cases of harassment or abuse on the network.
  • PR MEETS MARKETING  |  MONDAY, AUGUST 18, 2008
    [Social] Brave New World of Media Pitching: Facebook
    think Lewis Green of BizSolutionsPlus said it best in his response: “I think LinkedIn and Plaxo Pulse are better social networking sites for non-invasive marketing and PR, which is the only way we should be promoting our brands within the social networking and social media worlds. shared this news to my connections. ”.  .
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