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  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 6, 2012
    [Social] Savvy Week in Review: January 6
    Five Things B2B Marketers Need to do Before Going Social via Chief Business Marketer. Check out the sage advice of Greg Ott, CMO at B2B web marketing firm Demandbase, on how to boost the likelihood of getting you want from yoru social media engagement. Happy New Year, everyone! Common B2B SEO Mistakes by @NickStamoulis. Yes, please.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • READYPULSE  |  TUESDAY, JUNE 4, 2013
    [Social] Product reviews on your site are sparse. 3 things to do about it.
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. However, the scene on social networks is a completely different story. Sometimes your customers are sharing their photos/videos showcasing your brand/products on your social network pages. jewlery and fashion clothing).
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Social] Learn How to Maximize Lead Generation
    You noted that social channels are delivering less than 5% of leads from all social channels. Will any technique or technology push social out of the 5% box? Social can be put to good use in lead generation, but its best applications are misunderstood today.  If you’re lucky, you meet Ruth P. Budget? Technique? Ruth P.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 17, 2013
    [Social] A plan to challenge the Facebook monopoly
    It is easier for people to move to a new house and a new city than to move away from their social network. Choice is desirable for most consumer goods.  We enjoy having choice on the breakfast cereal or shampoo aisle of the shopping center but not so when it comes to social media platforms. But who cares? Facebook is a lifestyle.
  • PUZZLE MARKETER  |  SATURDAY, FEBRUARY 11, 2012
    [Social] SnapTags vs QR Codes
    Related posts: Can You Solve this Digital Marketing Puzzle? - #2207 Can You Solve this Digital Marketing Puzzle? - #3776 Digital, Social, Brands in 60 Seconds [Infographic]. A colleague of mine recently introduced me to a marketing tool to engage with mobile customers and prospects. It’s called the SnapTag , powered by SpyderLynk.
  • CHRIS KOCH  |  TUESDAY, DECEMBER 29, 2009
    [Social] Why B2B marketers need to embrace deal marketing
    Even if we believe deeply in the power of social media, we all have that gnawing feeling deep in our guts that says that there’s little reason for a busy, intelligent person to want to receive frequent updates about our brands when those brands produce complex services and products with two-year sales cycles. The answer is we don’t. Deals.
  • PR MEETS MARKETING  |  TUESDAY, MARCH 11, 2008
    [Social] PRMeetsMarketing Weekly Articles: March 11, 2008
    The article provides a high-level view of widgets, social feeds, mash ups and more. The True Measurement of Social Media? - In this post, KD Paine highlights why trying to develop a standard way to social media is not possible. I'm a little late in posting my Weekly Articles. Disclosing Everything? In this post.
  • READYPULSE  |  WEDNESDAY, AUGUST 19, 2015
    [Social] Visualizing Word of Mouth Marketing – A Picture Really is Worth a Thousand Words
    What’s captured your attention lately using social media? In today’s digitally connected society, it’s pictures that have become the content that drives the most engagement and the most advocacy across social networks. At ReadyPulse we work with some of the most engaged brands in social media. Promote their posts.
  • CLIENT BRIDGE  |  TUESDAY, JANUARY 8, 2013
    [Social] VIDEO: Twitter and Facebook Primer for Business Owners
    Social Media Explorer CEO Jason Falls explains how a business owner can easily get started with using Facebook and Twitter, in this video from Entrepreneur.com. View Original Article
  • ACQUIRING MINDS  |  THURSDAY, MARCH 31, 2011
    [Social] Top 5 Reasons to use Segmentation
    Lower risk of social media flaming. Aggravate a prospect and a marketer risks provoking a negative reaction flamed through social media and social networks.   There are now more reasons than ever to invest in segmentation. Here are the top five reasons for marketers to segment: Higher Conversion to Revenue. Photo Credit.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Social] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. Once you’ve set up shop on the relevant social media sites , it’s important to use each of them in their unique capacities.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 11, 2007
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • PR MEETS MARKETING  |  FRIDAY, MAY 2, 2008
    [Social] PR Meets Marketing Weekly Articles: May 2, 2008
    technorati tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media. icerocket tags: Blogging Blogger Relations PR Marketing Permission Marketing Social Media  . Enjoy.  . However, I side with Mark on this one. del.icio.us
  • BIZNOLOGY  |  TUESDAY, JANUARY 5, 2016
    [Social] Add For Immediate Release to your podcast queue
    76engage, an online public participation platform, 76insights, an analytics tool focusing on the resonance of social objects and gestures, and. Joe recognized early the power of social media to change extend and transform our relationships to one another and the institutions in our society. So, it was an honor to be included.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Social] Debunking 10 Common SEO Misconceptions
    Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs. 2. Social Media Presence Doesn’t Matter. This became crystal clear to me earlier this summer, in fact. SEO Is Dead. No, SEO is not dead. Why?  .
  • SAZBEAN  |  TUESDAY, SEPTEMBER 6, 2011
    [Social] Thesis vs Genesis – Comparing Premium WordPress Themes
    For example, to add my social sharing buttons without a plugin, I have the following code in my custom_functions.php: add_action('thesis_hook_byline_item','custom_byline'); function custom_byline() {. class="social-single"><div. Read more about adding social sharing buttons in single post template pages here.). Enjoy!
  • SYNECORE  |  FRIDAY, JUNE 28, 2013
    [Social] Facebook News Feed Ads Dominate, Vindicate Exchange Model
    The move sent shockwaves through Wall Street and helped contribute to the social network’s underwhelming performance in the weeks and months that followed. Ads can be liked, shared, or commented on – in other words, they conform to the conventional mores that govern the organic ecosystem that makes up the Facebook social graph.
  • SYNECORE  |  FRIDAY, APRIL 26, 2013
    [Social] Will the Coca-Cola "Ahh" Campaign Brainwash Millennials? - #MarketingTechMin
    This completely digital campaign utilizes social and mobile technology to reach teens who are constantly on their smartphones. Coca-Cola shook things up in the marketing world this week with the announcement of their new campaign, "The Ahh Effect."
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 22, 2010
    [Social] What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using TweetGrid
    There are many reasons to join one that could help you in meeting your social media objectives, including: To learn something new. There are many reasons why people use hashtags (#) on Twitter : categorizing a tweet, joining a trending topic conversation, or tweeting about a live event while virtually networking with attendees.
  • MI6 MARKETING AGENCY  |  FRIDAY, FEBRUARY 17, 2012
    [Social] Stop Thinking Leads and Lists.Start Thinking Networks
    mixture of articles and posts caught our eye last week with the most interesting one being building the social enterprise. Other favourites include how to connect with “movers and shakers”; easier ways to produce content and an update on the newest version of Nimble social CRM. Save Some Time on Us. See #5 below).
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] If it's not Google, Twitter, or Facebook, no one cares
    Internet Marketing Social Media Marketing facebook Google social media twitterImage by smemon87 via Flickr. by Frank Reed. In case you didn't know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Most of our readers, however, are quite seasoned in the industry.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2011
    [Social] Loaded for Book. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn” {growtoons
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, SEPTEMBER 23, 2008
    [Social] Web 2.0 Expo – cool stuff seen on the floor of the show
    Brickfish - Measuring Social Engagement Brickfish offers an innovative way for brands to connect with their target audience online. They offer a launching pad for highly viral marketing campaigns that allow you to reach consumers where they live on the social web. Clearly I would think Ascentium is a model for agencies of the future.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 9, 2015
    [Social] Is Marketing the new Sales?
    Both in private and business life, Google, Amazon, blogs, social networks and mobile completely changed our buying habits - which disrupts many legacy sales and marketing mechanisms. Cross-channel orchestration needs to sync online, mobile, social, advertising, call center and offline communication allover the customer journey.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 13, 2016
    [Social] 4 B2B Marketing Strategies for Lead Generation
    Engage on Social Media. Using social media to create interest around your products or solutions is an easy first step into the sales funnel. Not only is social media cost effective but it also is effective in driving leads. According to Sprout Social : Social media marketing has reduced costs for 45% of businesses.
  • MODERN B2B MARKETING  |  MONDAY, MAY 12, 2014
    [Social] Two Heads are Better than One: When Science, Art, and Marketing Meet
    Author: Dayna Rothman A few months ago, we asked our social media followers to  write marketing haikus inspired by one of our favorite marketing topics — email marketing, social media, content marketing, and marketing automation. To sweeten the deal, we made it a contest. The prize? Pretty cool, right? Modern B2B Marketing
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 15 Facebook Holiday Contests You Can Create in Minutes
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 15 Facebook Holiday Contests You Can Create in Minutes by Jim Belosic - Maximize Social Business. The holiday countdown has begun! Remember to offer a […]. Jim Belosic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Social] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the power of your website. Shifting rules of engagement on social, mobile, and digital advertising. Fragmented channels.
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 13, 2009
    [Social] Carrotmobs make my night
    What this means, in essence, is that Virgance is integrating social media tools and a save the world mentality into some really creative business opportunities. Tags: Community Corporate Social Responsibility Green Innovation Social Media activism2.0 And it sounds really fun! What do you think?
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 23, 2012
    [Social] Clipper: A Faster Way to Post Great Content
    Social media is all about engaging your customers and fans. VerticalResponse Social to the rescue ! Simply drag the Clipper paperclip icon (also found under the social tab in your VerticalResponse account) onto your toolbar, and click “Clip It!” Say you’re cruising the web and you find a cool article or blog post.
  • HUBSPOT  |  MONDAY, OCTOBER 3, 2011
    [Social] How to Manage Multiple Social Media Marketing Contributors [Marketing Cast]
    How many people from your company should be involved in social media marketing ? In this episode of the Weekly Marketing Cast , we discuss a few things you need to consider when recruiting social media managers. Social Media Is About Individuals. Social media is about people communicating with other people, says David.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Corporate Marketing Meets The Real World
    The only way for corporations to survive in the brave new world of online, social and inbound marketing is to ditch prehistoric practices and evolve. Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Chinese whispers. Does this sound familiar?
  • HUBSPOT  |  TUESDAY, MAY 20, 2014
    [Social] 8 Tips on Building Brand Awareness From Top UK Growth Hackers
    Branding tactics have drastically changed over the last decade and marketers have had to learn a whole new playbook -- a playbook that is constantly evolving with new technologies and social platforms. It’s increasingly difficult to build and reach new audiences without a solid content and social media strategy in place.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Social] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    If you can’t make every single interaction and experience customers have with your brand a positive, engaging and intuitive one—whether it’s in-store, online, mobile, social or email—you should expect to say goodbye to them relatively quickly. Posted in Innovation. And it’s often what keeps customers happy and coming back year and after.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Social] Famous Business Leaders Offer Their Advice About Fear
    Technologies like smart phones and social media have further complicated an already intricate system of attracting consumers and capturing sales. Messages can instantly be transmitted to thousands, even millions of loyal consumers world-wide via social media networks. But too much fear and we’re left petrified. Read on to find out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] Google exec discusses new value proposition for mobile marketing
    Related Stories Twitter exec discusses new business advertising options (video) Social media trends that are colliding in 2013 Coder Dojo Makes Coding Cool for Kids. Click here if you cannot view this video of Google’s Pete McAvoy. At a recent meeting in Dublin, I caught up with Google mobile leader Pete McAvoy.
  • WEBBIQUITY  |  TUESDAY, JUNE 4, 2013
    [Social] 37 Fantastic SEO Guides, Tips and Tactics
    Optimize off-site content (for example, on YouTube and other social platforms). Use social signals to boost rankings. Sean Clark contends that “Keywords (are) a thing of the past,” and that social media signals (particularly from Google+) are the future of search engine ranking signals. Create link-worthy content.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Social] Content Curation And 12 More Content Marketing Terms Defined
    Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
  • WEBBIQUITY  |  TUESDAY, MARCH 1, 2016
    [Social] 14 Fortuitous SEO and SEM Stats and Facts
    About 26% of consumers use social media sites for this purpose. Search remains the cornerstone of digital and content marketing efforts. The average B2B website gets 40% or more of all visits from organic search, and 81% of B2B purchase cycles start with a web search. Internet users. Image credit: MarketingProfs. Speed thrills. Payfirma ). 4.
  • KEO MARKETING  |  THURSDAY, DECEMBER 11, 2014
    [Social] Twitter Improves Harassment Reporting Process
    For assistance planning and managing your Twitter campaigns and your entire social media strategy , contact KEO Marketing. social media keo marketing social media strategy twitter Twitter has announced changes that will make it easier for users to report cases of harassment or abuse on the network.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Social] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. Social Media Today.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, JANUARY 25, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of January 21, 2013
    In December, I had stumbled upon (bad pun intended!) a Social Media Management company called Squirrel Social , based here in the New England area. This morning I posted on Social Media and some of the trends I've been bothered by recently. Some of the social sites have become extremely spammy (?)
  • HUBSPOT  |  TUESDAY, OCTOBER 30, 2012
    [Social] The Somewhat Surprising State of Online Advertising [New Data]
    In my opinion, it's a tad misleading to group marketing and advertising in with one another for some of these channels -- social media makes sense, for instance, because it's very clear how one can market and/or advertise on social channels; there's organic updates, and paid updates. Online advertising. What do you think of it?
  • MARKETING EDGE  |  MONDAY, MARCH 29, 2010
    [Social] Individual Catalysts, Leadership Keys to Successful Communities – Part 2
    Social networks can be organic, they can form based on the desire of two people and grow from there. The Social Media Breakfast Minneapolis/St. This brought him to social media as the bridge between enablement and action. He started the Social Media Breakfast Minneapolis/St. It’s up to the desires of the group.
  • READYPULSE  |  THURSDAY, OCTOBER 16, 2014
    [Social] The Stages of a Brand Ambassador Program: A Lifecycle
    Amplify: The fruits of activation can be amplified by leveraging the content in your marketing campaigns, rebroadcasting to your social audience and showcasting ambassadors who bubble up in the program in your marketing channels. It is critical to understand the different stages of a brand ambassador program in order to have success.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Social] Top Ten Guests on Marketing Made Simple TV
    We’re experts in reaching your customers with likeable content on social media. Dave and Carrie continue to guide brands to the forefront of social media marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Chief evangelist of Canva. https://www. canva.com /  . Daniel H.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] Using Hashtags as Strategic Objects
    Related posts: Social Media Gone Wrong … and How to Avoid Making the Same Mistakes We’re all human. Posted in Hashtags Twitter. Hashtags have been around for a while. With this evolution, brands are now leveraging the once lowly hashtag as a strategic tool to unify campaigns and connect with customers. Make them mean something.
  • VERTICAL RESPONSE  |  MONDAY, MARCH 3, 2014
    [Social] Successful Small Biz Marketing: Revzilla & The New Wheel Stay Consistent, Get Noticed
    There are so many options today to market your business — your website, email marketing , social media marketing, Facebook page, postcards, store signage, events and more. You’ll see this gear used throughout all of their print, social media, event and website marketing materials. Even your business card is a marketing tool.
  • HUBSPOT  |  FRIDAY, AUGUST 30, 2013
    [Social] 55 Free Templates to Make Visual Content Creation Quick & Painless
    And in social media? The Marketer''s Crash Course in Visual Content Creation (+ 5 Social Media Cover Photo Templates). The download also comes with five pre-sized PowerPoint templates to help you create social media cover photos for Facebook, Twitter, Google+, LinkedIn, and YouTube using the right dimensions. But honestly.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Social] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. your blog  and social media e.) Everybody does list-format blog posts this time of year. 
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Social] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, DECEMBER 22, 2010
    [Social] 5 Most Popular Industrial Marketing Blog Posts from 2010
    from my Google Analytics, the number of inbound links received, retweets and other social sharing. Content and Social Marketing: Connecting and Engaging with 10K+ Engineers. We’re almost at the end of the year and you made it. Congratulations! manufacturing. Marketing Automation vs. Inbound Marketing. Read full article….
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Social] Three Ways to Build Links in the Age of Google Penguin
    Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. At IBM, we run residencies in which our top SMEs come together for blogging and social media training. Social Sharing. Internal Links.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 18, 2010
    [Social] The Seven Phases of the Buyer Experience Journey
    Image by david_shankbone via Flickr. At one of the last TED Conferences held in the intimate setting of Monterey, California and led by its’ founder Richard Saul Wurman , I listened in awe as Jeffrey Katzenberg of DreamWorks described the journey to making the movie Shrek.  Research. Assess. Decision   Implement. Support. Renewal.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 1, 2014
    [Social] How to Tell if Your Facebook Efforts are Paying Off
    How to Tell if Your Facebook Efforts are Paying Off by Jim Belosic - Maximize Social Business. Measuring the total return on investment of a business’s Facebook efforts with any sort of accuracy is tricky, if not nearly impossible. There are lots of variables to consider, many of which businesses can’t really track. Facebook
  • WEBBIQUITY  |  TUESDAY, OCTOBER 20, 2015
    [Social] What To Do When Your Facebook Ad Gets Rejected
    Facebook Social Media Marketing facebook advertising Facebook advertising tips Growmobile Perion Pierre-Lou DominjonGuest post by Pierre-Lou Dominjon. Many factors go into creating Facebook Ads: headlines, copy, images, offers, targeting, bidding and more all have to be considered. Image credit: Revinate. How You Will Know. Final Thoughts.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Social] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Social] 5 Successful Marketing Automation Best Practices
    I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. Our topic dealt with the challenges of integrating social into marketing automation platforms. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Here is a complete list of the speakers.
  • I-SCOOP  |  TUESDAY, APRIL 15, 2014
    [Social] Digital transformation: hybrid models for flexible business
    Sure, phenomena such as consumerization, the cloud, social and the other elements of the third platform, have a huge impact on business and, yes, digital transformation is a given. Sometimes I get a bit fed up with the concept of digital disruption.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Nine Expert Guides to Local SEO
    Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Content needs to attract buyers at the top of the funnel, through search, social, or referrals. Content marketing has reached a pinnacle. Is it visual.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Social] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” Content is what people – and search engines – are looking for.
  • VIDYARD  |  THURSDAY, MARCH 24, 2016
    [Social] Vidyard Hires Tech Veteran, Former Hootsuite Exec Steve Johnson as President, COO
    Johnson will help Vidyard scale its video marketing platform as he did for Hootsuite’s social media platform. Johnson most recently held the role of chief revenue officer for Vancouver-based Hootsuite, where he helped the company capitalize on the huge rise of social media for business. About Vidyard. Media Contact: Brad Hem.
  • SAZBEAN  |  FRIDAY, DECEMBER 20, 2013
    [Social] Business Intelligence Trends for 2014
    A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key.
  • SAZBEAN  |  SATURDAY, DECEMBER 14, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of December 9, 2013
    Marketing Strategy
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 10, 2012
    [Social] Not On Pinterest? This Chart May Change Your Mind
    by Jesse Noyes | Tweet this When it comes to fast growth, few social media networks have had a run like Pinterest. The social site, which lets you pin images from around the Web, quickly grew a massive audience. I’ve written about some of the excuses B2B marketers make for not jumping into Pinterest before. Subscribe. Not On Pinterest?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Social] Content Marketing Lessons From The New York Times Innovation Report
    ” Less than 10% of traffic to The Times’ web site originates from social media. In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.”
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Social] SMBs Embrace Digital Marketing; Poised for Growth
    According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. Though they seem to be keen on social media, there is a lot of potential in tools such as SEO and content marketing that SMBs have yet to fully embrace. SMBs are practical.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 12, 2015
    [Social] Why You Need To Be On Pinterest
    Well, the holidays are over, taxes are rapidly approaching their due date, and all those January 1st social media prediction posts should have run their course.  So…this is not a prediction article, these are all valid reasons why you can’t ignore Pinterest any longer this year. Comments Hi, Jeff, So glad Neal had you on the blog today!
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 9, 2014
    [Social] How Jeff Ogden of Find New Customers evaluates business investments
    Only two organizations to date have measured up to these tough criteria to protect limited funds: Likeable Local – Social Media Marketing company in New Your CityI know very well. Likable Local offers a social media marketing  product I can white label and sell down here. Does it deliver a high potential return on investment?
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] B2B Marketers Must Be Transparent to Build Trust
    The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social] Why is SoLoMo Beneficial for Business?
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. As a local business, you may have come across the term SoLoMo. Think Local.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 29, 2014
    [Social] How to Use Location Targeting in reddit Advertising
    How to Use Location Targeting in reddit Advertising by Jesse Aaron - Maximize Social Business. Related Stories Brand Management and Social Media Monitoring Hacks for reddit How to Find Relevant Subreddits for Your Business The 5 Top Social Media Networks in China. Advertising on reddit, while … Continue Reading. Reddit
  • BIZNOLOGY  |  TUESDAY, AUGUST 2, 2016
    [Social] Janet Thaeler & Maryanne Conlin on Influencer Marketing
    Influencers Are Shifting from Blogs to Social Media. Maryanne  asked me, during our call, whether I have experienced Social Media Flight — the rush from blogs to social platforms like YouTube , Instagram , Pinterest , LinkedIn , Medium, Tumblr, and even Vine and Periscope in lieu of their first homes, blogs. Indeed!
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Social] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. Nurturing Mid-Funnel.
  • BIZNOLOGY  |  MONDAY, JULY 29, 2013
    [Social] 10 Ways to Convert Your Colleagues into Champion Content Creators
    Blogging Content Marketing Blog Business Content marketing marketing social media Image credit: StockImages/freedigitalphotos.net. If you’ve ever struggled to create a high volume of quality content marketing, you’re in the majority. In fact, 64% of marketing professionals cite producing enough content as their biggest challenge.
  • HUBSPOT  |  THURSDAY, DECEMBER 6, 2012
    [Social] 6 Tips for Creating Content That Spreads Naturally
    We’ve all been there -- you hit publish on a blog post and expect the social shares, page views, and agreeable comments to start rolling in. Using social media and content to market your business isn't a new concept, so just doing the bare minimum won't cut it. Today's social media platforms reward visual content. Seriously.
  • FATHOM  |  WEDNESDAY, APRIL 1, 2015
    [Social] The Twitter-Google Agreement: 4 Keys to Getting the Most from This New Development
    While most social media marketers are already managing Twitter accounts, gearing up for the new Twitter-Google partnership is a perfect time to take a close look improving the strategy to increase overall performance. Content: In order to be effective in both SEO and Social Media, you must first have your content strategy figured out.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 10, 2013
    [Social] Entrepreneurship, innovation and your will.
    It’s fashionable on the social web to talk about following your interest, your passion, or creating your art, but having the will to drive significant change … isn’t that the realm of something deeper? Social Media, SEO, Mobile, Digital Marketing | Scoop.it Somebody had to make it happen. The vision is.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 19, 2012
    [Social] The Top Three B2B Marketing Themes for 2012
    SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. B2B Blogger
  • BLUE FOCUS MARKETING  |  SUNDAY, JANUARY 12, 2014
    [Social] Guest Lecturer @MNBurgess to Discuss “Branding From the Inside Out” at Centenary College #NJ
    The lecture message will expand on the ideas in our Amazon best-selling book The Social Employee , which focuses on the power of creating a new culture of social employees. But in the era of social media, businesses need to double down on building effective communication processes. This event is free and open to the public.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 11, 2015
    [Social] Upcoming Changes to YouTube You MUST Know
    This monthly Social Media and Video column is contributed by Jayson Duncan. Upcoming Changes to YouTube You MUST Know by Jayson Duncan - Maximize Social Business. YouTube recently announced a host of new features, additions and improvements that will be rolled out through the rest of the year. Author information. Jayson Duncan. Video
  • WEBBIQUITY  |  THURSDAY, MARCH 3, 2011
    [Social] Best Website Design Guides and Tips of 2010
    33 Beautiful Social Media Icon Sets For Designers And Bloggers by WebDesignBooth. Why settle for plain social media icons on your website or blog when you can add personality with these sets, featuring social media icons in woodgrain, blue jelly, hand-drawn doodle, origami, chrome, grunge, crumpled paper and other outside-the-box styles.
  • B2B IDEAS @ WORK  |  FRIDAY, MAY 10, 2013
    [Social] Facebook EdgeRank and What It Means to B2B Marketing
    The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • FEARLESS COMPETITOR  |  FRIDAY, MARCH 22, 2013
    [Social] How Marketing Made Simple TV boosted the career of Jeff Ogden of Find New Customers
    But I also have to thank a couple of other people who make the show go: Craig Yaris, now of Social Ribbit. good example of how this benefited me is when my friend Basil Puglisi organized Social Media Camp NYC. Jon Ferrara ,  Nimble.com  - Social CRM (6/14/2012). Craig Yaris,  Esquire Tech  - Social Media/Email expert (7/5/2012).
  • BIZNOLOGY  |  TUESDAY, JANUARY 19, 2016
    [Social] Top-10 Biznology articles in 2015
    10 lessons on Walmart’s social media strategy. 37 facts on the future of Social Selling vs. Cold Calling. Everyone loves top-ten lists. So I dug around Google Analytics looking for the top ten articles based on popularity between January 1 through December 31st. What’s Google’s strategy? Use this simple calculator.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 28, 2013
    [Social] Overcoming a Dry Spell: 8 Sources for Blog Inspiration
    Internet Marketing Blog Business Content marketing Internet marketing marketing public relations social media social media marketing Photo credit: Wikipedia. Sometimes the best blogging ideas come from creative places. The next time you get caught in a blogging rut, look to these eight places for some guidance. Blogging Industry news.
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Social] Are you mistaking marketing tactics for strategy?
    First, you need to understand your overall market strategy, and how digital fits into it, and then you can start thinking about social and maybe LinkedIn. Now that’s not to say that you can’t have a LinkedIn strategy or a social strategy or a search strategy. Diversification (marketing strategy) (Photo credit: Wikipedia).
  • MARKETING EDGE  |  MONDAY, NOVEMBER 24, 2008
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • HUBSPOT  |  THURSDAY, APRIL 3, 2014
    [Social] How to Tweet Around the Clock Without Being on Twitter 24/7
    This is where content curation comes in … To be an efficient curator, you don’t just need a social media tool that allows you to schedule content as you discover it; you also need a few digital reservoirs you can regularly tap for fantastic, quality content to delight your existing and future followers. Scheduling Out Your Tweets.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 27, 2010
    [Social] 2011 Digital Marketing Trends
    Here’s a great Slideshare from them on key trends in 2001. 2 Key Take-Aways: Social media and mobile are huge. … Continue reading → Demand Generation Leadership Management best practices Marketing Marketing Automation marketing campaigns marketing funnel Mobile Marketing Social Media Social Networks
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. Whilst many of the principles of marketing remain unchanged across these territories, marketers find that globalising their approach to social media poses a particular challenge. 
  • DIGITAL B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Social] Measuring Success in B2B Marketing
    How do you measure and manage newer segments of marketing, including social media? Measuring Social Media The value of B2B in social media is often debated. Can you measure the full impact of social media? In B2B marketing, collecting numbers is easy. Is the data you have reliable? Interested in #B2Bchat?
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JUNE 8, 2011
    [Social] Mi6 Quick Tip #7
    How to use Social Media to Listen to Your Customers and Competitors. Let’s take social media for example. Whether you or I think social media is a fad or a game changer is irrelevant at this point in time. What matters is whether your customers, prospects and competitors are using social media. Are they bloggng?
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Social] 25 outreach tools that can take your business to new heights
    This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. It’s hard to define Klout – is it a social network? Founded by social luminary Guy Kawasaki, Alltop is among the world’s largest content repositories.
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