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  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, JULY 24, 2008
    [Social] iBreadCrumbs
    Social Network for Researchers to Share Recorded URLs, Track Websites, Review Notes Online, and Encourage Online Collaborative Research. Login. iBreadCrumbs is. iBreadCrumbs.com is a recording toolbar for your web browser. Similar to what a DVR does for tv, iBreadCrumbs.com records all the web pages you visit while you research. Home |.
  • LEADER NETWORKS  |  MONDAY, NOVEMBER 30, 2009
    [Social] Do you trust a virtual handshake?
    Do people trust the information they get from the social channel? Are companies wasting time building up online referral efforts, social media influencer programs and customer communities? We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building.
  • B2B MARKETING SAVVY  |  THURSDAY, SEPTEMBER 10, 2009
    [Social] Deconstructing Twitter: Analytics for Reach and Impressions
    This is one conversation that helps gets social media initiatives approved… and funded. Ah the joys (and risks) of this new, social media space.  Some social network statistics as a bonus: reach, velocity and social capital.  But where do you find benchmarks… tools for consistent measurement?  Welcome!
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Social] The Top 5 Reasons Your Great Content Fails
    Socially enable” your content. Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Read on for his insights into typical content pitfalls and ways you can avoid them. It's a nasty shock.
  • CLIENT BRIDGE  |  FRIDAY, APRIL 8, 2011
    [Social] Statistics Every Marketer Should Know
    That group prefers text, instant messaging and social networks as primary methods of communication. From Marta Kagan at the Hubspot Blog, here are twelve statistics that demonstrate that inbound marketing is essential. 78% of Internet users conduct product research online." All Internet users under the age of 55 are sending less email.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 3, 2010
    [Social] Thought Leadership Interview #6 – Paul Dunay of Avaya and Buzz Marketing for Technology
    have what I like to call my Content Factory because blogs and other forms of social media all take tons of content. Using a multichannel approach that leverages traditional and non traditional channels like Social Media is the key. And Social Media can actually help accelerate this stat for you because of the viral effect it has.
  • CLIENT BRIDGE  |  FRIDAY, FEBRUARY 11, 2011
    [Social] Trojan Horse Marketing
    Social media marketers can use gifts which include a surprise inside, to further their marketing efforts. Mark Schaefer of {grow} offers a few ideas: Badges that link to the CMI website which creates and SEO benefit. Allowing guest posters to include links within their posts that will benefit their business. View Original Article
  • HUBSPOT  |  THURSDAY, FEBRUARY 17, 2011
    [Social] Understanding Online Community and Influencers with @Tamar Weinberg [@InboundNow #8]
    In this episode of Inbound Now, Tamar Weinberg, of Techipedia & Mashable , joins us to talk about the ins and outs of social media marketing on the web. How social media is not just a one off campaign but a constant in your marketing mix. We dive into some of Tamar's Favorite social media resources. Think mini social CRM.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Social] The Disruptive Technology that will Replace Facebook
    Facebook’s main advantage over similar, competing social networks is the head start it gained, meaning it’s now the place where all of our friends and family are. To understand the likely nature of that technology, consider the way that socializing and content discovery has changed over the years. Two you really like.
  • ANYTHING GOES MARKETING  |  MONDAY, DECEMBER 21, 2009
    [Social] 5 Mistakes B2B Marketers Need to Avoid in 2010
    Not having a defined social media strategy You would be surprised by the number of companies that say “yeah, social media is important but it’s not important to us at the moment”. In 2010 you will not have a choice but to make social media part of your overall marketing strategy. Most likely, you are being mentioned.
  • HUBSPOT  |  WEDNESDAY, MAY 26, 2010
    [Social] 17 Examples of Great Presentation Design
    The Science of Social Media Marketing View more presentations from HubSpot Internet Marketing. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!
  • B2B LEAD BLOG  |  WEDNESDAY, OCTOBER 5, 2011
    [Social] CMO Corner – DMA 2011: Real-Time Data
    The whole “real-time” thing is increasingly important, and it just might yet make social media truly relevant to how marketers Guest Post by Joe Cordo I just came from DMA: 2011, and this year’s theme was Real-Time Marketing. Of course, there can be no real-time marketing without capturing data in real-time.
  • WRITTENT  |  MONDAY, JANUARY 27, 2014
    [Social] The TOP 25 Must-Read Internet Marketing Blogs
    Sprout Social. SproutSocial is a leading social schedling tool, and their content is a fantastic resource on how to improve your social and SEO. Social Media. Social Media Examiner. Social Media Examiner is the go-to place for social media tips and advice. Image credit: Statista. Here we go! SEO Book.
  • HUBSPOT  |  THURSDAY, JULY 10, 2014
    [Social] The Essential Guide to Growing Your Startup with Inbound Marketing [SlideShare]
    The new deck is a visual guide for entrepreneurs who want to grow their business using SEO, blogging, and social media. Startups should use social media as an amplifier for awesome content." 'Trying to get found as a startup is no easy task. There''s another way: You can create marketing people love to bring people to you.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, APRIL 24, 2013
    [Social] Brands as Content Agents: Creators, Providers and Publishers [#IUNY13 Panel]
    We also focus on how to bring social activity from one platform to another, and cross-platform trending. It’s allowed us to also learn so much more about social content – curating content, Facebook, etc. People who think they can’t measure social media are crazy. Phelps: The content itself is our racing.
  • CONVERSIONATION  |  FRIDAY, JULY 15, 2011
    [Social] Mobile Is Not a Channel: Multi-Purpose Impact of the Smartphone
    In case you hadn’t noticed yet: while we all are still talking about social media, the more significant evolution that is happening right now is mobile. Many industry people talk about mobile, just as they talk about social: as a separate and tangible channel. smartphone is a device. Smartphone usage data. this year. It is indeed not.
  • SYNECORE  |  MONDAY, JULY 29, 2013
    [Social] Digital Video Advertising is Growing; Marketers Get Excited
    Video Loves Social. In part, the power of digital video lies in social sharing, or “social video.” A December 2012 Netbase study found that video sharing was the 2 nd most popular online activity of US Internet users in the key Millennial and Baby Boomer demographics, rating just behind social networking. This year, 74.4
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 14, 2012
    [Social] Week in Review: September 14th
    Definitive Guide to Social Marketing via @ JasonMillerCA. Check out this 82-page guide for a comprehensive look at the why and how of B2B social marketing. Labor Day has come and gone, the kids are back in school, and everyone is settling into their post-summe routines. Here are some of our favorite post picks from the week. Short.
  • HUBSPOT  |  MONDAY, MAY 21, 2012
    [Social] 13 Things to Check Before Hitting 'Send' on Your Next Marketing Email
    This includes anchor text, CTAs, social media follow/sharing icons, and images. 3) Broken Social Media Sharing Buttons. While we're talking about social media buttons, let's discuss how easy it is to break those little buggers. What a waste, right? And talk about embarrassment. Enter the mighty test send! 1) Broken Links.
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 4, 2014
    [Social] 4 Tips To Help Make Your Video Work For You
    For the most part, companies understand the power of YouTube and know that they … Continue Reading 4 Tips To Help Make Your Video Work For You by Jayson Duncan - Maximize Social Business. They fail to establish goals and objectives that will make their videos successful.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 8, 2013
    [Social] Your Marketing Strategy Needs to Keep Pace with Digital Culture
    If you can’t make every single interaction and experience customers have with your brand a positive, engaging and intuitive one—whether it’s in-store, online, mobile, social or email—you should expect to say goodbye to them relatively quickly. 'Posted in Innovation. And it’s often what keeps customers happy and coming back year and after.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 12, 2012
    [Social] Taking on B2B Marketing Buzzword: Conversation
    As long as two people are involved, a conversation can be facilitated by a variety of technology platforms, from email to communities to social media and beyond. This is even more important when you consider social media. With a little art and science we can make marketing human, approachable, and definitely more social Really?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 5, 2013
    [Social] How to Organize a Digital Marketing Team – Lessons from Hubspot
    And a bit of news: Dan Zarrella is the Social Media Scientist at Hubspot. search marketing, social media activity, and other attraction strategies. We love to read your comments and appreciate those who share on social media. ”  (He’s considering adding the award-winning marketing expert  Jeff Ogden to his team.).
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 24, 2014
    [Social] 4 Keys to Creating a Differentiating Customer Experience
    In this previous post I identified five ways of creating an engaging customer experience as: Providing Utility Nurturing Community Creating Connection Offering Choices Delivering Convenience Customer experience is becoming […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
  • NUSPARK  |  THURSDAY, JUNE 3, 2010
    [Social] BlogTalkRadio- Our New Marketing Strategy Show
    Topics will range from planning traditional media to website design and SEO, e-commerce strategy, blogging, social media, branding and analytics, and more. [.]. The NuSpark Marketing Strategy Show on BlogTalkRadio.com begins Sunday, June 13 at 6:00pm, ET and continues every Sunday.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Social] 5 Reasons Thought Leadership Marketing Matters
    He’s shown how social marketing can go big. Because Thought Leadership Needs Content, and Content Feeds Social Strategy and Demand Generation. B2B marketing today usually involves a mix of social marketing and demand generation. Ernst delivers counsel to CMOs and top marketers. Jeff Ernst. Because Your Buyers Use Google.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Social] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    Share Through Other Social Networks. In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Join Groups Pertinent to Your Industry.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social] Why is SoLoMo Beneficial for Business?
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. 'As a local business, you may have come across the term SoLoMo. Think Local.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Social] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    'The future of business is emerging from the technological disruption of digital, social and mobile technologies. And it is forcing all businesses to re-think how we manage resources and take advantage of new  business and social networks. This is impacting how customers buy, how we hire and manage talent. Where do you see that going?
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, NOVEMBER 10, 2010
    [Social] 5 Things You Shouldn’t Expect from Marketing Automation
    Engage with others through social media. However, human interaction is vital to your success with social media. Although some aspects of social media can be automated (such as inserting sharable links into emails and landing pages), you still need to personally interact with your online communities. Define buyer personas.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 26, 2012
    [Social] It’s easy to buy attention but can you earn it?
    As the social web gets flooded with content creators, the supply of attention is decreasing while the demand is increasing. Attention is a form a of currency on the social web. I’ve always said that attention is a form of currency on the social web. Embrace the nature of social conversations. It must be earned.
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 8, 2013
    [Social] YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    It is produced by @craigeyaris of Social Ribbit. We 'In this Marketing Made Simple TV show, marketing expert, keynote speaker and best-selling author Jay Baer ( @jaybaer ) sits down with host Jeff Ogden  ( @fearlesscomp ) for a fun and engaging chat about Jay’s new book, YOUTility : Why Smart Marketing is About Help not Hype. Jay Baer.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 13, 2013
    [Social] What’s the Future of Business? – @briansolis on Marketing Made Simple TV
    Our Producer and Director is Craig Yaris of Social Ribbit. 'Brian Solis. In this Marketing Made Simple TV show (click the button in lower right for full screen), noted thought leader and futurist Brian Solis  sits down with show host Jeff Ogden  for an interesting discussion on the future of business in this fast-changing world.
  • FEARLESS COMPETITOR  |  THURSDAY, APRIL 25, 2013
    [Social] The Vision Behind Marketing Made Simple TV – with Marilyn Daly of Watchitoo
    Craig Yaris of Social Ribbit directs the show and it is edited by Kevin Ogden. 'What makes Marketing Made Simple TV such a great TV show ? It’s truly a TV show, and not a web show. TV shows like “Face the Nation” are characterized by camera changes, B-Roll content and an off-screen “green room.”
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 24, 2011
    [Social] Find New Customers interview of content marketing expert, Jim Burns of Avitage
    strongly urge you to watch the two short clips below and share your thoughts in comments or share on social networks. He’s presenting at the 140 Social Media Conference on Long Island on May 26th and appearing on Sales Lead Management Radio on June 9th. B2B Lead Generation | Using Video in B2B Marketing. Jim Burns.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, SEPTEMBER 1, 2010
    [Social] 7 Questions for Sean Geehan
    PT: Social media has been generating a lot of buzz. What’s your take on social media for B2B companies? SG: One question I always get is about social media, and it an opportunity or a threat. think most B2B companies need to be out there in social media and it will be more and more. SG: I think it’s simple. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Social] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns.
  • HUBSPOT  |  THURSDAY, DECEMBER 15, 2011
    [Social] 7 Epic Uses of Twitter's New Embeddable Tweets Feature
    The fact is, the true power and leverage of much of social media marketing resides outside of the network itself. For many marketers, their biggest communities are outside of social media. In the past, it has been a struggle to use these existing communities to supercharge social media efforts. This is HUGE! Then click "Open.".
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Social] Why Do Content Marketing?
    How important is testing and experimenting to content and social marketing? Testing and experimenting are extremely important to content and social marketing. Is there an early-adopter advantage to being first in some social media platforms? 'Why do content marketing? get asked this question all the time. Content Marketing
  • INBLURBS  |  THURSDAY, MAY 3, 2012
    [Social] What is the most effective SEO Tactic? Creating Content!
    Also sharing these reviews to social media sites like Twitter, Facebook, Google+ and other is a great way to distribute this user generated content. A MarketingSherpa research found out that creating content is one of the most effective tactics for improving a website’s SEO. Corporate Blogging. Video Content Creation.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. I''ll let you know when it''s published).
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Tips for Stellar Social Media Community Management   (HubSpot). Facebook Campaign Management For Small Business Just Got Easier (Social Media Explorer). Who Are The Smartest Brands in Social Commerce? The 5 Stages Of Social Media Maturity (Social Networking Watch). Steps to a Daily Blogging Schedule  (ProBlogger).
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 23, 2012
    [Social] Infographic of the Week: Youth and Digital Media
    Information skills acquired through personal and social activities can benefit learning in the academic context. The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social] B2B Marketing Events Around The World - Mar 2011
    March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 23-24, Social Pulse 2011.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 19, 2013
    [Social] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
    blog enables two-way communication with your target audience, facilitates social media sharing and can boost your lead generation and search engine rankings. Use social media. Jay Baer has the best explanation for the relationship between content and social media: “Content is fire. Social media is gasoline.” FORBES.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 18, 2011
    [Social] Are B2B Salespeople Thought Leaders?
    LaurenEHarper: #Social is not a quick fix. Are they active in social media? But how do you show up in a social convo? I was reading Opportunity Nurturing: Sending Stuff Isn't Always the Best Solution over on the Openview Blog where Devon McDonald interviewed Trish Bertuzzi , from The Bridge Group Inc. emphasis mine).
  • PR MEETS MARKETING  |  THURSDAY, SEPTEMBER 13, 2007
    [Social] Pitching Bloggers
    Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics  and his tips for blogging. Micro Persuasion: Steve Rubel started a lively conversation with his post on  The Future of PR is Participation: Not Pitching   Can PR go beyond pitching and understand how to leverage social media? On October 22, B.L
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 13, 2013
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
    Debra Ellis at Social Media Today offers customer service tactics that reduce costs and improve customer happiness and success. Some call it “broken, but not dead” and some say it''s the “peanut butter and jelly with social selling.” 'Happy Friday, Sales Prospecting Perspectives readers! So why not integrate the two? Enjoy!
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Social] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. Too soon? Facebook
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Social] What Lucille Ball Can Teach Us About Marketing Automation
    by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. They could access the information they wanted on their own online, anywhere and at any time. Watch the clip now.
  • THE B2B RESEARCH BLOG  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] The B2B marketer’s world is changing
    website) is declining to allow investment in more interactive, dynamic channels such as mobile and social media. Whilst many of the principles of marketing remain unchanged across these territories, marketers find that globalising their approach to social media poses a particular challenge. 
  • DIGITAL VOICES  |  FRIDAY, JUNE 22, 2012
    [Social] After You Invest In Mobile Offerings, Invest In Your Mobile Marketing
    Use Social. Engage your target audience on the social platforms they use. Utilize your social media channels and ask the audience for desired features and a wish list. Surely you can't just build something and expect a windfall of users to fall into your lap and great success to spring forth from thin air. and U.K )?
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Social] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Be where your buyers are: social, email, direct mail, mobile. For some of us, that continues to be email. Cheers, Renay
  • CLIENT BRIDGE  |  FRIDAY, MARCH 18, 2011
    [Social] Blog Metrics to Track
    Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Number of social media shares Count shares as well as platforms used. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social] 5 Helpful Hints to Attract New Business Using Your Blog
    There are also many social media sites where you can simply build links to your site. Promoting Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us Publish new blog content to your other social media accounts such as Facebook and LinkedIn.
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 3, 2013
    [Social] Marketing Resolutions for 2013
    Become an active contributor to social media by posting articles to your company’s social channels. An active and helpful social presence can grow your reach and help promote your best content. Recent Google algorithm changes include social performance into SEO. Blog at least twice a week. Enhance your design skills.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 14, 2011
    [Social] Facebook Redesigns Facebook Pages
    Recent and upcoming changes to the design of Facebook Pages promises to give social media marketers more flexibility to increase engagement. Pages will look and function more like user profiles. Pages will have more opportunities to share. Early feedback on the changes has been positive. View Original Article
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 8, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013
    Some of his insights are surprising, especially the use of Call to Actions, Social Media, and Mobile marketing. Oreo was the biggest winner this year (in my mind) with their blackout tweet that received thousands of social shares and their " Whisper Fight " commercial that drove their Instagram followers up by almost 57,000.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Social] How Converged Media is Changing Content Marketing
    According to a recent report published by the Altimeter Group , marketers “must converge their media efforts by combining social, corporate content, and advertising reach.” Hear How B2B Buyers Use Content and Social Forums. ” Otherwise they risk missing the opportunity to connect with today’s buyers.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [Social] Outbound Marketing to Your Inbound Marketing Activity; Leverage!
    B2B marketers are getting their feet wet with new social media tactics, online marketing is bigger than it’s ever been and word-of-mouth strategies are being built into most marketing plans today.  Inbound Marketing seems to be all the hype these days.  But what are you doing with all of this
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Social] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? Even though the holidays are right around the corner, things have slowed down!
  • EMAGINE B2B BLOG  |  TUESDAY, NOVEMBER 23, 2010
    [Social] 7 things you must have in your blog’s sidebar
    Tags: B2B Web Strategy Blogs, Blogging Social Media blog’s sidebar that strip common option popular list – here’s a great place   include subscribe by email pulling day   add facebook “like” box previously fan feed the visitor’s rss reader such turns sidebar
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 4, 2013
    [Social] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
    KeyedIn hosts golf events for its best customers to give them a chance to play and socialize with Piercy. Golfing is a social sport; you tend to see more business-to-business interaction within the golfing community, and you can enjoy the game no matter your skill level. Storytelling and Brand Resurrection in the Age of Social Media.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 19, 2012
    [Social] The Top Three B2B Marketing Themes for 2012
    SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. B2B Blogger
  • MANHATTAN MARKETING MAVEN  |  MONDAY, APRIL 7, 2014
    [Social] Women Dominate Smartphone Use
      Women are more likely than men to use their smartphones for messaging, talk, web surfing, social networking, games, app downloads and picture taking or sharing. Looking at mobile social media use, men focus on business and dating while women go for relationship building, sharing, entertainment and self-help.  Men are 1.5
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Social] Savvy Week in Review - November 6
    Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media via @MarketingProfs Looking for proof that social media is worth your time? Featuring SAP, BusinessWeek, Equation Research, and Radian6 -- plus tips on developing social-media programs. Is it really November?! Look no further.
  • LOOPFUSE  |  MONDAY, AUGUST 5, 2013
    [Social] 3 Ways to Kickstart Your Marketing Funnel
    Include social sharing options on your blog or break a lengthy product demonstration video into bite sized pieces of less than 2 minutes each focused on the problem your target customer has and the outcome they are seeking. You can try Nearstream for social lead generation  here. Identify and engage the influencers in your market.
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 24, 2010
    [Social] Organize Passion Create a Movement
    And, social technologies allow us to do that quite easily. Combine social technologies and passion to lead a movement. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. But Nathan didn’t give up.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Social] What the Death of Google Reader REALLY Means
    Instead, they were a bridge technology -- a hold out until the social and mobile infrastructure could allow for a better set of tools. Information in a Social World. Today, the social graph is the killer app in information discovery. Social Networks Get More News Centric. Pack your bags, Google Reader. whaddya know?
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 13, 2010
    [Social] 10 Conversion Tips from Brain Science
    The power of social validation: Stories and testimonials provide readers with reassurance that you can be trusted. Fear of loss, either materially or socially: We want to belong and we don’t want to feel “less than&#. Why do people decide to buy a product online? What can we learn from brain science? Blog this on Blogger.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] Ple - LTCWiki
    blogs, wikis, podcasts, social bookmarking and others â?? Instead of centralized, instructor-controlled learning, PLEs are distributed, social and learner-centric. Learning is deeply personal, AND social.". Collaboration tools often possess production capabilities Social Bookmarking See LTCs Social Bookmarking Resource.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social] 10 Brands' Twitter Marketing You Can't Help But Love
    'Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. 1) @SocialSamosa and @Mallikarjunan.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social] Twitter through a fresh set of eyes
    In fact, I am very inspired by the book since I was not a big fan of social media before I took this social media class. “The reason I wasn’t a big fan of social media is because I think the information on there is too personal and all about some random stuff. am still finding it daunting to even begin the list process.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Social] How to Grow Your Business with Inbound Marketing
    Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. The amount of money spent on company blogs and social media doubled in the last year. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic.
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 7, 2012
    [Social] How to Manage Your Google+ Community
    Google has made it impossible to igmore their social media platform, Google+ and Google Business Pages (which replaces Google Places pages as of last week). Many businesses stare agape at the vast unknown of the Google+ platform, paralyzed by fear and hesitate to interact for fear of upsetting their website ranking. Let it be known [.].
  • REVENUE JOURNAL  |  SATURDAY, SEPTEMBER 17, 2011
    [Social] Mastering curation: Sam Decker, King of Curation, lays it out
    Before founding Mass Relevance, Sam was the founding CMO for Bazaarvoice , the leading social commerce & reviews platform company which recently filed for an IPO. Sam Decker is a brilliant marketer who is now the CEO of a company called Mass Relevance. read more. Content management
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Social] How The Beatles’ Songs Optimize B2B Marketing Strategies
    Be yourself, especially with your own content and within social media.  It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic. There are an increasing number of marketing and social media channels in which to promote content and sales messages. Act Naturally. Because.
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 11, 2013
    [Social] 10+ Essential Research Reports & Guides for B2B Marketers
    The report also does a “deep dive” into organic search, paid search, and social media metrics. Social Media Use in the Industrial Sector. GlobalSpec recently conducted its third annual Social Media Usage Survey of engineering, technical, manufacturing, and industrial professionals. View the full report.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Social] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    Modern Marketers aren’t using content curation services (only 12%), rather most are sharing via social networks (56%), their own blogs (41%), web sites (41%), and email (38%). Bonus tip: Social media marketing managers and content marketing managers make great curators. So how are Modern Marketers using third party content?
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Social] Laugh and Learn with Find New Customers | Marketing Words
    We read all your comments and appreciate those who share on social media. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Social] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 26, 2011
    [Social] “All Marketers Are Liars” – Seth Godin talks at Google
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This Sunday we’ll share a really interesting video from one of our favorite keynote speakers – Seth Godin. Hope you enjoy it. Filed under: Demand Generation.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Social] 20 Facebook Ad Metrics Marketers Should Know
    Social Impressions. Social impressions tell you how many times your ad has been shown to a Facebook user with social context (i.e. Social %. This metric shows what percentage of the total impressions were social impressions. Social Clicks. Social CTR. 20 Facebook Ad Metrics Marketers Should Know.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, OCTOBER 2, 2013
    [Social] 5 Key Takeaways from the “Past, Present, and Future of Content Marketing”
    The event, held here in Boston, featured Ann Handley , Chief Content Officer at MarketingProfs; Jessica Gioglio , Public Relations and Social Media Manager at Dunkin Donuts; Tim Washer , Senior Marketing Manager of Social Media at Cisco; Margot Bloomstein , Brand and Content Strategy Consultant at Appropriate, Inc.; moment.
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 2, 2010
    [Social] Give Marketing Content a Job Description
    Gain attention in crowded social settings. Content and more content. You can read tons of blog posts, analyst recommendations, industry articles and more, all pointing out the need for content. Today's marketing is fueled by massive amounts of content - whether online or off. But, without a plan your content will likely suck wind.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 30, 2010
    [Social] Savvy Week in Review - April 30th
    Getting Social? Better Bring Your Content Strategist - by @mbloomstein via @goodridge Great post about why social and content go hand-in-hand and offers some intitial steps to get you started thinking like a content strategist. It's Friiiiiiiiiday! :) Hope you had a great week and are gearing up for a fabulous weekend.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Social] SoLoMo Place Based Marketing: Personal Utility or Prying?
    by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 21, 2010
    [Social] Marketing is a Mindset
    Find and Convert helps companies get found on the web and build profitable relationships through search marketing and social media marketing strategies. Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Bernie Borges.
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 31, 2010
    [Social] Top Other Side Group Posts of 2010
    Tips for Selling the Value of Social Media Inside Your Company ( 10 August 2010 ) – In this guest post, Kristin Zajac gives several ways to pitch social media implementation to your organization. Here’s to another successful year at Other Side Group.  Thanks for being here with us! few things to think about. Blogroll
  • ONPATH  |  WEDNESDAY, JANUARY 11, 2012
    [Social] Ottawa Consultant becomes Salesforce MVP
    About Salesforce.com With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Ottawa Consultant becomes Salesforce MVP.
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 12, 2013
    [Social] Google Authorship brings your staff out from behind your brand
    According to the instructions, it’s not limited to journals, papers, blogs, magazine, or social sites. 'Encourage your entire staff to link their Google+ profiles to your business site. All they need is access to an email address (such as chris@gerr.is ) on the same domain as your content — any content. Related articles.
  • PHOENIX RISING  |  SUNDAY, JANUARY 24, 2010
    [Social] No DMs Please
      I am amazed at the Power of Twitter and other Social Media platforms to network with like-minded folks.  I'm also continuously shocked at the seeming lack of just plain common sense (or maybe in this case it's common courtesy) from folks on social media - especially Twitter. But we know that's not true either. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 21, 2013
    [Social] Collaborate for the Internet of Customers with 7 Ideas for 2014
    But the “Internet of Customers” idea is, perhaps, a better point of view for marketers to embrace how cloud, social and mobile can help them create and manage more desirable customer experiences. Thanks to Marc Benioff for his purpose and profit leadership that is making a difference for many people in need, worldwide.
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Social] Marketing Made Simple TV Re-launches; Web TV Show for Marketing Pros Features Fresh Content, Remarkable New Value for Viewers, Guests, Sponsors
    Marketing Made Simple TV is also syndicated via Social Media Today, Social Media Club, Business2Community, CustomerThink, YouTube and Vimeo. 'Widely Recognized Web TV Show Now Offering Additional Value to Better Connect Viewers, Guests and Sponsors. The show, syndicated to over 2.5 Guy Kawasaki, Founder of AllTop.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 14, 2010
    [Social] Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
    In this age of social media there are many ways in which you can obtain someone’s email address. Image via Wikipedia. If you are one of the 400+ million people on Facebook , you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving. Please comment and educate us!
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ).
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Social] How to Write a Content Marketing Blog Post
    Smart Time-Saving Tips on Blogging… Blog Checklist: 10 Items BEFORE You Publish… Is the Social Web Changing How We Write? What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Email this via Gmail.
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