Page 115 of 289 Previous | Next 
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Social] In B2B Marketing, Don’t Forget the Basics
    Social media and content marketing are now mainstream. Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Just 17% want to use live chat and 9% social media.” Wearables?
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 14, 2012
    [Social] Promote Your Business with Coupons!
    Sharing those coupons socially is killer. We’ve added this feature to VerticalResponse Social. Here’s how it works: Click on the Social tab in your VerticalResponse account, then on Coupons. And, did we mention the coupon tool is FREE with your VR Social subscription ? “How do I get more customers?”
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Social] Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork
    As always, it’s a whirlwind of activity, as some of the best minds in social business gather to share their thoughts on where we’ve been and where we’re headed. The tables, full of many prominent movers and shakers in social business, were simply humming with conversation. Branding Social Business Strategy The Social Employee
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Social] The Oscar of B2BTOTY Awards Needs Your Vote
    Award Epitomizes B2B Marketing & Social Media. The result is not just a trophy but what they believe is a symbol that epitomizes B2B marketing and social media.  believe that characteristic to be symbolic of social media, and Twitter in general.”. Creativity Social Media Community Social Media Marketing
  • SAZBEAN  |  SATURDAY, NOVEMBER 2, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of October 28th, 2013
    Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Social] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. Having a blog isn’t enough, though.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] 5 Tips for Awesome Slideshare Content Inspiration
    Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. I am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there.
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Social] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Culture, both corporate and social, affects the price that buyers are willing to pay for content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Social] A new look at Big Data, Audience and Influence
    During my time at SXSW 2015, I had a unique opportunity to speak at Dell’s remarkable #Social360 Unconference, a small and energetic dialogue among social marketing thought leaders. Social selling and influence versus popularity I think you’ll enjoy this short but fascinating video.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Social] 33 Stats That Paint a Picture of the Future of Marketing
    Social Media and Social Lead Nurturing. 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. Source: Gartner ) Tweet This Stat! 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. so we can solve them!
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Social] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Show notes. Internet Trends via Mary Meeker — October 2011.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 2, 2014
    [Social] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
    It does zero good to be a highly regarded marketing expert is no one can find it on social media. Do you modify your social media profiles regularly? Jeff Ogden of Find New Customers is humbly considered one of the top marketing experts in the USA today, however… Yet Jeff Ogden customizes his  LinkedIn profile each and ever day.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social] 8 Marketing Metrics Keeping the Revenue Engine Humming – B2B Marketing and Sales Tip #310
    And, while still cool, it’s not about seeing which social media B2B Marketers listen up.  If you haven’t already heard the finish line has moved. It’s not at large numbers of impressions anymore (and uh oh if you are). Double digit email open and click thru rates won’t get you there.
  • B2B LEAD BLOG  |  WEDNESDAY, OCTOBER 24, 2012
    [Social] Register for the Marketing Nation Virtual Event November 14!
    Integrating and Measuring Social Media. What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. Aligning Sales and Marketing Teams. Lead Nurturing
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Social] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    Share event details on your organization’s blog, Google+, Facebook, Twitter and any other social networks. Many organizations make the mistake of only promoting the Hangout on Air on Google+, but they have a much larger, more captive audience on their other social networks. Healthcare Social Media Promote. Practice. Prepare.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Social] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Certainly not on the scale of Nike, but occasionally I write a post that gets more than 3,000 social shares and exceeds 10,000 page views. Case Study: Denny’s flips its audience with a sassy social media strategy.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 15, 2011
    [Social] This is the week that was in b2b: we love a bit of controversy
    Social media boo boo of the week. This week the winner of the heavy handed use of social media award goes to O2. Detention for you O2 – retweet after me: “We promise not to embark on spurious social media practices ever again.”. B2B B2B branding B2B marketing B2B Social Media B2B StatisticsHashtag bashing of the week.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 10, 2015
    [Social] How To Use Content Marketing To Be An Incredible Seller
    Do you want to hear a social selling fairy tale? Step in front of the social selling mirror today and ask yourself “Am I an influencer?”. What The Social Selling Influencer Facts Tell Us. Ways To Put The “You” in Social Selling Influence. 1. Do you have another social selling influencer tip? Source: Nielsen).
  • HUBSPOT  |  MONDAY, FEBRUARY 29, 2016
    [Social] How Internet Behavior is Changing Around the World [Infographic]
    What do social sharing behaviors look like by device? What are some notable global social media trends? Last year, marketers and businesspeople around the world saw a huge change in the way people use the internet. But these changes aren't happening at the same rate everywhere in the world. Check it out.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Social] The 30 Best Content Curation Resources for Marketers and Business Pros
    ” Mashable  (@ Mashable ) – social media news blog. SmartBrief on Social Media  (@ SBoSM ) – Jesse Stanchak is one of the best curators on the web working at  SmartBrief , a company whose newsletters in many ways provide the best example of content curation in the digital age. Fortune Magazine  (@ FortuneMagazine ).
  • READYPULSE  |  FRIDAY, MARCH 25, 2016
    [Social] 4 Ways to Align UGC Marketing with Sales
    What you don’t want is a website or social page full of corporate copy with minimal opportunity for visitors to interact with the brand or each other. Modern Marketing Social Influencer Marketing User Generated Content (UGC This interesting trend makes it crucial for brands to engage their customers with user generated content (UGC).
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
    Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 22, 2014
    [Social] 6 New Pinterest Features: Is Your Business Leveraging Them?
    Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. by Julia Campbell - Maximize Social Business. The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks  have been announced. noticed some changes. Pinterest
  • GREAT B2B MARKETING  |  FRIDAY, FEBRUARY 28, 2014
    [Social] B2B Marketing: Know the Trends, Pick the Right Strategy
    Content marketing and social media are increasingly important, but these tactics often require a sustained commitment and time to yield significant results. Pull (Inbound) B2B Marketing: The Increased Importance of Content Marketing & Social Media. What key tactics best fit our Marketing Strategy?
  • ANNUITAS  |  TUESDAY, JANUARY 21, 2014
    [Social] The Power of Advocate Marketing – Q&A with Influitive CEO and Founder, Mark Organ
    It is up to the modern marketer to surround the buyer with social proof to hasten and improve the experience of the buying process. Blog advocate marketing B2B Marketing Demand Generation Strategy demand strategy Influitive Mark Organ
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Social] Why Non-Profits Need Inbound Marketing
    Non-profits are not excluded from the opportunity that social media provides. Think about your target audience; understading who you are trying to reach should inform which social media channels to focus on. An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. Pretty cool, right? What next?
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 24, 2009
    [Social] Four Ways that B2B Social Media Marketing Builds Brands and Generates Leads
    This is where B2B social media marketing comes in, since it provides a way for any company, not just large multi-national corporations, to build strong brands that in turn generate quality inbound leads. Here are four key ways that social media builds brands. 1. Social media can increase your awareness.
  • SALES INTELLIGENCE VIEW  |  FRIDAY, NOVEMBER 16, 2012
    [Social] The 10 Commandments of #pre-callresearch
    Social media sites, such as Twitter and Facebook, can reveal valuable personal insights, such as sports affiliations or personal interests within their organizations. Learn About the Social Media Activities. Learn About the Prospect. It is not enough to know the name of the person to whom you will talk. Learn About the Decision Makers.
  • WEBBIQUITY  |  TUESDAY, MARCH 25, 2014
    [Social] Six Best Practices for Marketing with White Papers
    Social media (e.g., For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. Publicize the white paper across a variety of media (blog posts, search ads, social, etc.). Though the format is sometimes misused (i.e., Solve a real problem. Industry news sources and blogs.
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Social] Content Marketing: Goals, Issues, Strategies
    Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see).  Think about all we have to write: Social Media: blog posts and infographics, social profiles and posts, tweets and updates. have two new clients that have budgeted content; for SEO and social.
  • SAZBEAN  |  SATURDAY, APRIL 27, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of April 27, 2013
    Don’t Post that Post! Duct Tape Marketing) The Importance of ROI of Events: Marketers Still Face Challenges  (Marketing Profs) The post Top Internet strategy, marketing and technology links for the week of April 27, 2013 appeared first on Sazbean. News & Notes
  • B2B LEAD BLOG   |  MONDAY, JULY 26, 2010
    [Social] Marketing Leader’s Perspective: No cogs allowed in social media and content marketing
    People who, ideally, have a lot of passion about what they do – the key ingredient for successful social media and content marketing. DB: Once you have a passionate marketing department and a passionate workforce, social media and content marketing seem like great ways to channel that passion. Tweet. Clarity trumps persuasion.
  • VIDYARD  |  WEDNESDAY, JULY 6, 2016
    [Social] 10 Amazing Facts That Will Turn You Into A Video Marketing Advocate [Infographic]
    If you’ve logged into your social media accounts in the last few hours, chances are you’ve seen at least one video on your timeline. By now, it should be clear that video is increasingly becoming the medium of choice, whether it’s on social media or a company website. We get it. It’s getting harder and harder to avoid video online.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Social] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. She has 7 years of experience in search and social media marketing. How To Build Your Following On SlideShare by Ann Smarty - Maximize Social Business. SlideShare is a valuable tool that is shockingly under utilized. Ann Smarty.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Social] Pinterest Banks on Web Analytics
    Today, social pinboarding phoneme Pinterest will announce the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the platform. This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 19, 2015
    [Social] Are you still doing your digital marketing in silos?
    Social media. Most importantly, it integrates social media listening and mining search keywords for what customers really want. Most companies “doing” search and social are not doing this. Developing content is too important to allow its haphazard spread across websites and social media and even offline marketing communications.
  • SAZBEAN  |  MONDAY, AUGUST 6, 2012
    [Social] Growing brand awareness with the Olympics
    Click on the free white paper here to get some information on social media monitoring that can help you focus your ads. News & Notes Social Media Social NetworksThe 2012 London Olympics have audiences all over the world watching and getting involved in supporting their teams.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 1, 2010
    [Social] Smart Time-Saving Tips on Blogging…
    Related posts: 4 Time-Saving Tips for Social Media Marketing. What are the steps you need to follow to ensure each blog post is optimized for search engines as well as for your readers’ interests? Oh my… there are a lot. But to keep me out of overwhelm, I wrote them down, and put them into a flow chart. And it’s mostly free.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, JULY 21, 2010
    [Social] To Auto Tweet or Not to Auto Tweet?
    My tweets are carefully written, selected, shared and tightly focused around B2B marketing and social media. I try to act as an intelligent filter and reporter. Tags: Social Media Marketing how to lab experiment social media adoption tools twitter Author: Chris Herbert, B2B Specialist & Founder of mi6. The Experiment.
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 4, 2010
    [Social] Will Facebook replace your B2B Marketing email system?
    Facebook should be your social media hub of everything you have from company news, announcing events, offer tutorials, highlight videos, conduct polls and create community around discussions. Tags: Buzz Marketing Communications Facebook Interactive Marketing Social Media Social Networking email Marketing Tweet This! Digg this!
  • PR MEETS MARKETING  |  TUESDAY, SEPTEMBER 4, 2007
    [Social] PR and Blogging Outreach: Practical Tips
    Some additional resources on this topic include: Erik Sebellin-Ross' Tech for PR: Erik has included a page on Social Media Basics  and his tips for blogging. Technorati Tags: blogging, social meda, pr, marketing, publica relations, technology Discusses if ghost-writing a blog is advisable. Lifehacker's guide to weblog comments.
  • EXPERIENCE MARKETING INSIGHTS  |  TUESDAY, AUGUST 18, 2015
    [Social] PCMA Convene: Hitachi Healthcare at RSNA Named Best in Show for Social Media
    Convene's fourth annual Best in Show competition honors achievements and innovations in the meetings industry
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 29, 2012
    [Social] Use Your Connections to Sell: How are you connected to Kevin Bacon?
    However, today’s social boom has brought us all closer than we had previously imagined… In November 2011,  Facebook’s data team released two papers which documented that amongst all Facebook users at the time of research (721 million users with 69 billion friendship links) there is an average distance of 4.74
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Social] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • B2B MARKETING INSIDER  |  SUNDAY, AUGUST 30, 2015
    [Social] Can Content Marketing Accelerate Sales Pipeline?
    The Content Marketing, Social Media and Social Selling Recipe. Establish your brand awareness and credibility by showing you understand the customer’s challenge through content posted on your social channels. Using these three steps will accelerate sales more than if selling without social media and content marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 27, 2015
    [Social] How You Can Boost Your Internal Culture of Content Marketing and Other Content Marketing News
    Social media marketing. For UK Content Marketers, Social Is for Amplification. According to a Content Marketing Association (CMA) survey of marketers located primarily in the UK, there’s little question of social media’s most powerful role in the content marketing equation. Cross-channel marketing. Content marketing.
  • SAZBEAN  |  MONDAY, DECEMBER 13, 2010
    [Social] ASICS uses Facebook App to Find New Spokeswoman
    News & Notes Social Media Social NetworksTo help find a spokeswoman for their women’s sportswear line, AYAMi, ASICS has launched a Facebook app and digital campaign to find a new face to front next year’s brand campaign. This expands on their strategy of recruiting runners at last May’s Paris Marathon.
  • SAZBEAN  |  TUESDAY, OCTOBER 26, 2010
    [Social] Blogging in a Vacuum
    Tags: B2B B2C Business Content Marketing News & Notes Social Media Social Networks Strategy blog blogging blogs content strategy digital strategy internet marketing strategy web strategy
  • MARKETING FINGER  |  SUNDAY, FEBRUARY 28, 2010
    [Social] To Follow Or Not To Follow: That is the Question on Twitter
    Tags: social media follow following social media marketing twitter unfollow
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 12, 2012
    [Social] Savvy Toolkit - 54 Pearls of Marketing Wisdom from 26 of the Leading Experts
    Questions like: What surprised you about social media in 2011 and how did it affect your planning for 2012? Has social media affected the nature of on-line content? The good people at @Hubspot have done it again. How can marketers plan long term for mobile? Check out the eBook and the bloggers who contributed to it
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JUNE 13, 2016
    [Social] 4 Ways to Battle the Content Marketing Paradox
    recent TrackMaven study found that the amount of branded content across social media increased by 35% in 2015, while content engagement decreased by 17%, a phenomenon called the content marketing paradox. Make Content Social Media Savvy As Noah Kagan at OkDork found, audiences love to share lists and infographics. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 21, 2013
    [Social] The best advice I ever received for my business, and my blog
    ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom.  I almost never have the answers. But I think my blog posts do present the essential questions: Does every business need a social media strategy? What is the value of social media engagement? Nobody is that smart.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Social] How to Make a Splash With Twitter At Your Next Big Event
    by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?
  • HUBSPOT  |  MONDAY, OCTOBER 5, 2015
    [Social] The Science of Eye-Catching Advertisements [Infographic]
    And for more inspiration, check out this blog post to see great examples of banner ads and social ads.). How do our brains react to advertisements? Well, it depends on the ad. So if you want to create more effective advertisements, you should use design and copy that foster an emotional response in your viewers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 15, 2009
    [Social] Is blogging a man’s job?
    Since establishing a professional presence on the social web, I haven’t experienced discrimination (to my knowledge).  I have, of course, experienced sexism in the workplace – everywhere really – so I see no reason why it would be any different on the Internet. I read a blog post yesterday that staggered me. guess that myth has been exploded.
  • BLUE FOCUS MARKETING  |  TUESDAY, OCTOBER 25, 2016
    [Social] Tap into the Power of Employee-Driven Content w/ @WilliamArruda #branding #PersonalBranding
    If there’s one thing the past decade has taught us as marketers, it’s that the business world has just barely begun to tap the seemingly limitless potential of social engagement.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 17, 2014
    [Social] Content Marketing Is The Top Marketing Priority of 2014
    This is followed by social media, which was chosen by 36%, personalization (32%) and conversion optimization (31%) as key areas of focus for marketing in 2014. Adobe and Econsultancy released a report last week following a survey of more than 2,500 marketers. Most Exciting Marketing Opportunity. Content Is King For B2B Marketing. My View.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 13, 2015
    [Social] How to Create, Share and Hijack Brand Equity in your Content
    From time to time people ask me why I write about content marketing on a social media business website? At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Content Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 27, 2012
    [Social] How to Earn Extreme Trust – the true story of Domino’s Pizza
    Reading this book got me to thinking about the question I’m asked all the time about social media: “How can we be sure that no negative comments will be posted about us? That’s why we’re afraid of social media.” We love your comments and appreciate those who share our content on social media.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 16, 2010
    [Social] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Tags: B2B Research b2b blogging b2b seo B2B Social Media
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Social] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Do you have a social media strategy?
  • B2B LEAD BLOG  |  FRIDAY, JUNE 22, 2012
    [Social] Friday Wrap-up: This Week in B2B Marketing Tips
    Social Media Lies, Damn Lies and Statistics. The post with the lovely title above is actually the third in an arc about social media and how it influences purchasing decisions. Social Media Lies, Damn Lies and Statistics. Marketing Tips Weekly Wrap-up social marketing Social MediaEnjoy! Except it didn’t.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Social] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) The headine: “Strategically Social: 5 Keys to Becoming a Social Business” promises a specific, tangible learning benefit (“5 Keys”), drawing the reader into the copy. 2.
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 27, 2015
    [Social] 22 Free Content Marketing Tools To Drive Your Content Marketing Plans
    Not only is it a brilliant lead generation tool for Hubspot, it also produces a nifty little check list of things that you can do to improve your website and social activity. But I also think this tool helps you to see just how much social sharing occurs on the top posts and which channels are driving the engagement. SEO Assessment.
  • B2B LEAD BLOG   |  THURSDAY, MAY 19, 2011
    [Social] Celebrating the B2B Lead Roundtable and Its 8,500 Members
    Share and Enjoy: B2B Telemarketing Content Marketing Current Affairs Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Leadership Marketing Strategy Social Media Thought Leadership Web/TechTweet I have a confession: you know the cliché about the cobbler’s kids? I’ve been there and done that. Why add to the noise?
  • CONTENT STANDARD  |  THURSDAY, JUNE 9, 2016
    [Social] Will Video Series Be the Next Big Instagram Marketing Opportunity?
    It’s also a reminder that social-first video is quickly becoming the norm for brands and publishers alike. With such a large social following, the digital powerhouse is the top non-celebrity brand on Instagram, as noted by Social Blade. Social-First Future. The Nat Geo Experiment. The Video Imperative.
  • SOCIAL MEDIA B2B  |  THURSDAY, SEPTEMBER 26, 2013
    [Social] B2B Mobile Tactics If You Still Have a Blackberry Audience
    BlackBerry Mobile b2b mobile marketing b2b social media marketing iOS With the latest news that Blackberry will be taken private and give up the consumer business to focus on the enterprise are signs that Blackberry will never recover their mobile market share, which ComScore reported at 4.3% of the US market as of July 2013.
  • MARKETING EDGE  |  THURSDAY, AUGUST 19, 2010
    [Social] Facebook Marketing Examples WIth Ads & Engagement
    We then get into the social promotion of the social web. Hitting on a single topic in marketing, social media and business communications. We then get into the social promotion of the social web with Facebook Marketing An Hour A Day co-author Chris Treadaway. Tags: social media Facebook marketing tactics
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog Post: The 4 Metrics That Matter
    The advent of social media only made the roar of competing voices more deafening. Content Marketing #LastBlog b2b marketing blogs Eloqua measurement metrics newspapers publishing Social Media The Last Blog Postby Jesse Noyes | Tweet this. First, let me quiet any confusion. I’m not retiring. We all want to be read. Discovery. Speech.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, APRIL 6, 2010
    [Social] Could Facebook become a Lead Nurturing platform?
    Social Media Lead flow in B2B Marketing Word spreads quickly in Social Media – sometimes more quickly. Tags: Advertising Content Marketing Data Mining Events Facebook Inbound Marketing Lead Generation Lead Nurturing Social Media Social Networking email Marketing But Facebook? Tweet This! Share this on Facebook.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 14, 2010
    [Social] How to Take Advantage of a Negative Review from an Authority
    This blog post goes beyond the scope of my “traditional&# social media posts, but it deals with an issue that many brand managers must deal with in social media: How to handle a negative review, and not just any negative review, but one that comes from THE authority in your industry. Alas, I am not. So please read on and enjoy.
  • VIDYARD  |  THURSDAY, SEPTEMBER 15, 2016
    [Social] The Perfect List of Marketing Technology for Small Businesses [Infographic]
    You’re busy doing this, that, and the other thing. And the truth is, you know there’s probably marketing technology out there that could make your job (and life!) way more efficient. But the process of finding the right marketing tech is not efficient. We know efficiency is key for your small business and we’ve got you covered. Go for it!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 16, 2015
    [Social] The Anatomy of a Shareable, Linkable & Popular Post: A Study of Our Marketing Blog
    So when I recently joined HubSpot, I decided to use my love of data to help us understand what our "winning formula" is for content that is heavily shared on social media, earns lots of links, and brings in tons of organic traffic. The number of Tweets, Google +1s, Facebook Likes, LinkedIn shares, Pinterest pins, and total social shares.
  • PUZZLE MARKETER  |  TUESDAY, APRIL 3, 2012
    [Social] Being Busy is Not Being Productive
    Busy but non-productive tasks include: Checking emails Making/returning phone calls Holding meetings Reading the news & blogs Reading/updating social media Wait a second.You’re telling me that I can’t check my email? I can’t make phone calls? Social media is the future. It’s just that, busy work. Delete.
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 4, 2013
    [Social] New Twitter Tools for B2B Marketing
    With 200 million active users, Twitter has become the premier social network for. If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 16, 2010
    [Social] Setting Your Social Media Strategy – Part 1
    by Andrew Spoeth Where is my company really at with social media ? And how can I move forward from a simple, experimental approach, to one where social media is impactful and fully integrated into the enterprise? Dabbling in social engagement occurs but is disconnected from business operations. Stage 2 – Experimental.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Social] 11 B2B Website Mistakes and How to Avoid Them
    You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Did we miss any?
  • PR MEETS MARKETING  |  THURSDAY, OCTOBER 18, 2007
    [Social] PRMeetsMarketing Weekly Articles: October 18, 2007
    Technorati Tags:   advertising   blogging   marketing   Social media   Web 2.0 Here are the weekly articles that I found interesting. There were so many that I'm posting a day early. I may revise my schedule to get this up on Thursdays instead of Fridays, because frankly, I can think of better things to do on my Friday. Here you go:  .
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Social] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.). Your Blog.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 6, 2012
    [Social] 6 Secrets to a Successful Facebook Real Estate (or any small business) Page
    If you are eager to make the most of this social channel, implementing the 6 success secrets below will help you to creatively and effectively use  Facebook to market your business ! Rebekah Radice ( 3 Posts ) This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Should You Run a Social Media Contest?
  • MARKETING EDGE  |  SATURDAY, MARCH 17, 2007
    [Social] Marketing Edge
    About Us What We Do Spotlight Case Studies Contact Us Team Experience Public Relations Social Media Consulting Digital Content Production Health Care Communication News & Updates Marketing Edge Blog & Podcast Events News & Updates Marketing Edge Blog & Podcast Events Dear Provident Partners, I have a problem. What should I do?
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Social] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. But according to him, big ideas generate sales and social engagement is silly. follow social commentators. If our goal is creating customers, then we know that customers have become harder to reach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JUNE 15, 2015
    [Social] 10 Simple ideas to achieve more content sharing now
    The real economic driver of the social web is not just creating content — it’s social sharing, especially as we fight to compete in a world of increasing information density. “Your name came up at a meeting in our company just last week!” ” “Really?” ” I said. What do you think?”
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Social] How to Make Your Content More Sharable from Mobile Devices
    Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.
  • WEBBIQUITY  |  MONDAY, APRIL 4, 2016
    [Social] You’ve Discovered SEO Keywords, But What’s Next?
    Listen for keyword usage in other channels as well, such as social media. For example, in this white paper on lead scoring, Socedo recommends treating social media keywords as lead activities. If you include SEO keywords in your lead scoring model, include social keywords along the same line. Guest post by Adam Hutchinson.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Social] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Identify Influencers and  Get Social. Everyone uses a search engine and everyone is on a social platform. Social requires a different form of engagement.
  • HINGE MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Social] Visible Expert Profile: Lori Randall Stradtman
    This profile focuses on Lori Randall Stradtman, a Visible Expert for social media strategy. Fast forward eight years, and today Lori is an author, a public speaker, and a highly sought social media strategist with her own successful company. Lori never dreamed that social media could one day be a job. How did she get there?
  • MODERN B2B MARKETING  |  SUNDAY, MAY 23, 2010
    [Social] 9 Must-Read B2B Social Media Thought Leader Interviews
    There’s no limit to the ways B2B social media marketing can help organizations build brands and amplify lead generation efforts. But for B2B marketers who have yet to venture into the social web, getting from point A to point B isn’t as cut and dry. and social media have impacted her company, Phone Works. for B2B marketers.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Social] 5 Ways to Create an Engaging Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Ways to Create an Engaging Customer Experience by Joe Ruiz - Maximize Social Business. Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ).
  • SCRIBBLELIVE  |  THURSDAY, OCTOBER 8, 2015
    [Social] 5 Of the Best Data Visualization Examples from Content Marketers
    Its social team has developed a brilliant approach to communicating insights more effectively: a running stream of snackable Twitter posts that highlight trends in mobile device usage, generational purchasing decisions, travel and more. In the world of business professionals, few social media platforms rival LinkedIn. Speculate away!
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Social] Interesting Infographics: What You Need To Know About Twitter This Year
    Infographics Social Media infographic Twitter If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month.
  • CONFLUENT FORMS  |  MONDAY, JANUARY 12, 2009
    [Social] Can I Twitter us to the top? Making use of popular social media tools to reach new business
    I'm skeptical about most technologies, especially those that everyone is talking about. Myspace , Facebook , Search Engine Optimization , Twitter , Linkedin. I've turned my nose up at them more times than I can count. So far they've been worthwhile contributions to the effort. My newest challenge is making Twitter work for us. And now.
  • SYNECORE  |  FRIDAY, SEPTEMBER 11, 2015
    [Social] Why Buyer Personas are Crucial to Inbound Marketing Success
    You should create unique messaging targeted toward each buyer persona, and then consistently apply it throughout key marketing touch points such as website content, email campaigns, and social media channels. Social Media. Social media is another avenue to connect with your buyer personas. What is a buyer persona? Messaging.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JUNE 1, 2014
    [Social] Seven Ugly Truths About Content Marketing
    Rachel has developed successful content marketing programs for B2B companies including The Princeton Review and Fannie Mae.You can read her musings on PR, social media, and content marketing on her blog, Metscher’s Musings. Perform a small number of searches on social media: Linkedin and Twitter. ” Shocking response?
  • SNAPAPP  |  THURSDAY, NOVEMBER 8, 2012
    [Social] The New Instagram Web Profiles: Pros, Cons and Some Social Media MacGyverey
    Until today, however, that experience was exclusively mobile, and the only way to really be a part of the unplugged Instagram world while plugged in to a computer was through other connected social networks like Facebook, Twitter or Pinterest. The beauty of Instagram is that it allows us to visually involve people in our lives. personality.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 12, 2016
    [Social] The Content Marketing Personalization Imperative
    With the proliferation of content marketing and branded content platforms, the challenge for marketers has shifted from how to create the content their audience actually wants to read and share, to how to break through the digital and social noise. […]. Content Marketing
  • FATHOM  |  THURSDAY, OCTOBER 1, 2015
    [Social] Fathom SEO Pulse #39: Concentrating Beyond Position #1, Increasing Mobile Conversions & More
    How Customers Perceive Your Social Media Challenges”. From too few resources to not enough engaging content, there are many challenges to implementing a successful social media strategy. Content Marketing Digital Marketing Mobile SEO Social Medialink]. Panda 4.2 Find out here: [link]. When is it worth it? link]. link]. link].
<< 1 2 ... 113 114 115 116 117 ... 288 289 >>