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  • WINDMILL NETWORKING  |  TUESDAY, JUNE 22, 2010
    [Social] What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using TweetGrid
    There are many reasons to join one that could help you in meeting your social media objectives, including: To learn something new. There are many reasons why people use hashtags (#) on Twitter : categorizing a tweet, joining a trending topic conversation, or tweeting about a live event while virtually networking with attendees.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Follow Jessica on Twitter @jessgroopman. will generate eclipses today’s standard. It’s Time for Marketing Attribution to Up its Game.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 27, 2013
    [Social] 10 Tips to Help You Become a ‘Superhero’ Marketer
    Marketers can align their content sharing efforts with the social channels most likely to drive higher traffic and engagement, maximizing the impact of each campaign and boosting marketing ROI. But it can be difficult to do, particularly for companies with limited resources, budget, or staff. Click here  to register.
  • B2B MARKETING INSIDER  |  MONDAY, JUNE 2, 2014
    [Social] The 10 Internet Trend Charts You Need To See From Mary Meeker
    The Rise Of “Social News” Content. Buzzfeed and HuffPo have mastered social distribution by relying on Facebook and Twitter to help reach new audiences who respond to their lists, quizzes, breaking news and quirky coverage. Every year around this time Mary Meeker puts out her famous Internet Trend Charts. Did I miss any?
  • THE NEW STRATEGIST  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social] I was invited to participate in an interesting discussion at the.
    I was invited to participate in an interesting discussion at the SEMA 2011 show in Las Vegas, speaking about Social Media to the Collision Repair industry. Some great points made by the group, and some excellent starting tips for businesses who are apprehensive about their presence or purpose in the world of Social Media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 9, 2009
    [Social] A great B2B marketing learning opportunity!
    Dr. Hanna has an extraordinarily rich and diverse experience in B2B online marketing than any other person I've known: Currently VP Marketing for Business.com where he oversees all aspects of marketing and brand strategy, including online marketing, public relations, social media, direct marketing and events. Tags: social media
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Social] Facebook Plugins in Real Life [Cartoon]
    Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media. Connect with HubSpot
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Content needs to attract buyers at the top of the funnel, through search, social, or referrals. Content marketing has reached a pinnacle. Is it visual.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup. You’re Not eBay.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P.
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 12, 2012
    [Social] Savvy Toolkit - 54 Pearls of Marketing Wisdom from 26 of the Leading Experts
    Questions like: What surprised you about social media in 2011 and how did it affect your planning for 2012? Has social media affected the nature of on-line content? The good people at @Hubspot have done it again. How can marketers plan long term for mobile? Check out the eBook and the bloggers who contributed to it
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Social] A Checklist for a Good Blog
    Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If social media sites are where you connect and chat, then your blog is where you can converse about the things that really matter. compelling image with each post.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far? If you a.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    New Social Media Solution Ohtootay Tells You  (Tech Crunch) Breaking Development: Mobile Content Strategy  (LukeW) The 20 Things Users Want Most from Your Mobile Site  (HubSpot) The Evolution of Digital Advertising  (Mashable!) Is Your Online Reputation Costing You Customers? If It’s Done Right. News & Notes
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Social] 14 B2B Blogging Best Practices from Creation to Promotion
    With social promotion in mind, making these key bits of information share-friendly is important. While promotion through social media isn’t a secret tactic ( 87% of B2B marketers use social media to distribute content), we took the time to discuss some key ingredients to successful sharing using social media and a few other outlets.
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Social] SMBs Embrace Digital Marketing; Poised for Growth
    According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. Though they seem to be keen on social media, there is a lot of potential in tools such as SEO and content marketing that SMBs have yet to fully embrace. SMBs are practical.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Social] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    E.g. Search, Email, Display Advertising, Social Media? On social media budgets: Shyness with social media due to it being unproven, thus high risk. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.
  • SOCIAL MARKETING FORUM  |  SUNDAY, DECEMBER 5, 2010
    [Social] Generation Now: the Need for Real-Time Customer Service and Experiences
    It is one of the consequences of the real-time economy and even a social phenomenon. People have less time and less patience. Speed and real-time interactions and services have become an asset to companies that wish to score with the “Generation Now. And this generation is more than a song.
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Social] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    Share event details on your organization’s blog, Google+, Facebook, Twitter and any other social networks. Many organizations make the mistake of only promoting the Hangout on Air on Google+, but they have a much larger, more captive audience on their other social networks. Healthcare Social Media Promote. Practice. Prepare.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 14, 2012
    [Social] Mad Marketing TV looking for new primary sponsor
    Social Media. Social Media. The marketing show formerly known as Mad Marketing TV is actively looking for a new primary sponsor, effective April 1, 2012. Interested in sponsoring this awesome TV-like marketing show, which has interviewed marketing and sales experts such those listed below? Adele Revella. Buyer Personas. Joe Pulizzi.
  • HALEY MARKETING  |  TUESDAY, MAY 17, 2016
    [Social] When Mackenzie Froese Opens Her Mouth, You Never Know WHAT Will Come Out
    Meet Our Team get to know Haley Marketing Haley Marketing Our Team leading marketing firm staffing industry Mackenzie Froese marketing services for staffing firms staffing industry marketing consultants staffing industry social media experts top marketing team staffing industryBy day, we’re marketing geeks. Computer nerds.
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 15, 2011
    [Social] This is the week that was in b2b: we love a bit of controversy
    Social media boo boo of the week. This week the winner of the heavy handed use of social media award goes to O2. Detention for you O2 – retweet after me: “We promise not to embark on spurious social media practices ever again.”. B2B B2B branding B2B marketing B2B Social Media B2B StatisticsHashtag bashing of the week.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Social] 7 Handy Excel Tricks That'll Impress Your Boss [Infographic]
    Download these free Excel templates for managing your budget, social media content, blogging calendar, and more.). Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 30, 2015
    [Social] How to Use YouTube Cards to Make Your Videos More Interactive
    This monthly Social Media and Video column is contributed by Jayson Duncan. How to Use YouTube Cards to Make Your Videos More Interactive by Jayson Duncan - Maximize Social Business. YouTube gave marketers a great gift with the annotations feature. However, the challenge with this feature is that it does not work on mobile devices.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social] Why is SoLoMo Beneficial for Business?
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. As a local business, you may have come across the term SoLoMo. Think Local.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Social] Insights from the B2B Barometer
    Third, content creation and social media are the fastest growing areas of spend.  A net of 50% report greater investment in content, and 45% do the same for social media.  The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  The B2B Barometer is published by Circle Research , the BMC and the IDM. 
  • VIDYARD  |  MONDAY, APRIL 11, 2016
    [Social] A Marketer’s Guide to Advertising on Facebook and Instagram with Video
    As a result, viewers are engaging with social video ads more than ever before and, according to data from comScore , 64% of consumers are more likely to buy products after watching videos.  Here is a breakdown of these two platforms’ video ads, so you can supplement your inbound marketing efforts using social media successfully.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy. Digg this!
  • CONTENT MARKETING TODAY  |  TUESDAY, MARCH 9, 2010
    [Social] Why the Demise of the Yellow Pages is Great for Small Business Marketing
    For a capital investment of $5-$10,000 a business of any size can build a credible and compelling website that integrates a blog, an eNewsletter, and social media in order to compete effectively with companies that might be 10 or 100 times their size. You No Longer Need to Get Lost Among a Blizzard of Big Ads from the Big Boys.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Social] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    Experiential Marketing & Social Media. The rapid growth of the social web has enabled consumers to find peer reviews much easier, and it has become almost ‘the norm’ for shoppers to check the internet and social networks for peer reviews before making a purchase. Experiential marketing. Check it out at [link].
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Social] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. The Impact of Photos on Generating Facebook Engagement.
  • SAZBEAN  |  FRIDAY, DECEMBER 20, 2013
    [Social] Business Intelligence Trends for 2014
    A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key.
  • AD YOUR COMMENT HERE  |  WEDNESDAY, MAY 26, 2010
    [Social] How Much do you have to use Facebook and Twitter to Really be Effective?
    In the above case, we’re talking about a restaurant, and the first assumption I made was that it had nothing in the way of a social media presence to start.  You may need to monitor multiple social media channels, and respond to your audience.  Yadda yadda yadda.  What then?  Do we start tweeting?  Facebook? Blogging?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, MAY 26, 2010
    [Social] How Much do you have to use Facebook and Twitter to Really be Effective?
    In the above case, we’re talking about a restaurant, and the first assumption I made was that it had nothing in the way of a social media presence to start.  You may need to monitor multiple social media channels, and respond to your audience.  Yadda yadda yadda.  What then?  Do we start tweeting?  Facebook? Blogging?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Celebrate the 2014 Markie Award Winners!
    Now in its eighth year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 12 categories, including IT-marketing collaboration, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign – Marriot Rewards. Best Data Orchestration – FIS.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Social] Engaging in Conversation Doesn't Grow Reach [Infographic]
    For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. So I've been conducting research for a few months now for our upcoming Science of Social Media webinar , and what I've found ultimately debunks myths about engaging in conversation and its effect on social media reach.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Social] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year. Register here!
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Social] New podcast – Marketing Doubleshot – Ep.1!
    In this inaugural episode, Josh and I tackle the following topics: Social Media – The ‘not-so-level’ playing field? Dollars for eyeballs in social and the rise of Ello. Higher Education & Social Media Training. Hands-on experience with social for business. We certainly hope you enjoy! appeared first on Foglyte.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 12, 2015
    [Social] The Calls-to-Action Your Website Needs to Capture and Convert Leads
    Once you’ve captured their email addresses or added them to your social media following, you can nurture the relationship with them until they are ready to buy. Buttons to Your Social Media Pages. If your firm is active on social media, which is essential to promoting your thought leadership, you want to grow your following.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • SALES ENGINE  |  TUESDAY, JANUARY 12, 2016
    [Social] What Can a B2B Marketer Learn From a 150-Year-Old Museum?
    That includes the importance of mobile, social, and video. You have to think like your audience and participate in the conversation—that’s why being social is so important.” What are you doing about social? What I’ve learned in my two-year tenure at the Met is that the lessons we’ve learned here apply to every business.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Social] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. your blog  and social media e.) Everybody does list-format blog posts this time of year. 
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Social] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. So the real challenge isn’t having the computer analyze your data; it’s having enough data for the computer to analyze. How many more?
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] Tweet with Other B2B Marketers on B2B Chat
    Ways to Use Twitter to Be a Better Panel Moderator Yesterday I moderated a panel on B2B social shopping at. Tags: Communications LinkedIn Social Media 101 Twitter b2bchat If you are looking for a lively gathering of B2B marketers on the web, join #B2Bchat at 8pm ET every Thursday. Well #B2Bchat works for that too.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Social] Thanks (Twitter) Giving (A Great List to Follow)
    As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Happy Thanksgiving!
  • VERTICAL RESPONSE  |  MONDAY, JUNE 18, 2012
    [Social] Small Biz Social Secrets – Episode 4: Lauren Friedman [VIDEO]
    We’re very excited about our fourth installment of the Small Biz Social Secrets video series. This time we’re chatting with Lauren Friedman, Manager of the Community Engagement Team at Adobe Social. In this video, Lauren shares insight on how to bring the human element to your social strategy. All rights reserved.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Social] New research explodes the status quo of customer service
    Onstage haters versus offstage haters and the amazing data that points to radical new social media service strategies. Please check out this tremendous resource for scaling social media engagement. Related Stories Social Media Believe it or NOT!!! Please check out this tremendous resource for scaling social media engagement.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Social] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Do you have a social media strategy?
  • I-SCOOP  |  SATURDAY, DECEMBER 20, 2014
    [Social] The role and use of content in email and marketing automation
    Do you think about whether you’re using email or a social platform, for instance, when using your mobile device? People today are becoming channel-agnostic. They use different platforms, channels and devices when and where it suits them best.
  • EMARKETING STRATEGIST  |  TUESDAY, SEPTEMBER 7, 2010
    [Social] How to Alienate Potential Customers on Facebook: A Cautionary Tale
    The following post is a cautionary tale about the importance of knowing how to use a social network. As a business, Marco Polo Designs has a studio in Portland, Oregon, over 100 retail and gallery outlets, and a solid website.  We’ve recently begun to establish our presence in the social networking arena. “Hello, Eldge!
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Social] Ultimate List of 22 Account-Based Marketing Tactics
    SOCIAL -- Account-Based Marketing Tactics. 5. Tap target account mentions on social. After you’ve mentioned a target account in a blog article or other form of shareable content, be sure to tag or mention them on social media in order to draw their attention, as well as the attention of their extended network. 6.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Corporate Marketing Meets The Real World
    The only way for corporations to survive in the brave new world of online, social and inbound marketing is to ditch prehistoric practices and evolve. Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Chinese whispers. Does this sound familiar?
  • HUBSPOT  |  SATURDAY, AUGUST 31, 2013
    [Social] The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]
    You need to monitor social media -- use Social Inbox or read this guide for a higher-level overview. Keeping your reputation squeaky clean''s about more than just good PR. Then there''s email. Maintain an excellent Sender Score and ensure emails fit necessary criteria for easy unsubscribe. Now for SEO! Need a catchall?
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Social] How B2B Businesses Can Use Instagram
    How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. Instagram
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Social] Just how connected are the world’s top 5 IT services companies?
    Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. What we were looking for… Visibility of links to social networking sites from their official websites – i.e. if you were an interested punter – how easy is it to find and connect with these big guns?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 7, 2010
    [Social] Twitter’s Biggest Scams Part 1: MLM
    Tags: economics of social media ethics
  • JUNTA 42  |  WEDNESDAY, JANUARY 28, 2015
    [Social] B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]
    The use of social media, blogs, and infographics is increasing. More B2B small-business marketers are using social media content other than blogs as a content marketing tactic. Even though social media was the tactic used most often last year, the percentage using it this year grew even more (88% last year vs. 93% this year).
  • LEADER NETWORKS  |  THURSDAY, JULY 26, 2012
    [Social] Nearly 80% of People Participate In Online Community to Help Others
    So as part of The Social Mind research project that my colleagues at the Society of New Communications Research and I have just completed, we focused on learning more about the questions who uses social networks and online communities, what drives them to participate and what do they hope to get out of the experience. Go figure.
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Social] SEO Trends to Watch For
    While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. B2B Internet Marketing B2B Marketing B2B Social Media Paid Search SEO MediaI was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Social] Do You Need a Specialty Copywriter?
    Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriterThese ideas can help your search. Your project requires a specific writing style.
  • VIDYARD  |  TUESDAY, JANUARY 5, 2016
    [Social] 5 Reasons Video MUST Be Part of Your 2016 Marketing Budget [Infographic]
    Audiences are 10x more likely to engage with video than other blog or social content. Ahh, a new year. There’s nothing quite like it.  . After several major holidays spent watching football and parades, and eating way too much of the unhealthiest foods known to man…. It feels like a fresh start. Don’t believe me? Share some key findings!
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 20, 2016
    [Social] Oracle Named Leader in Gartner's New Multichannel Campaign Management Report
    Gartner defines Multichannel Campaign Management (or MCCM) as the ability to, “Orchestrate company communications and marketing offers to customer segments across channels, such as websites, mobile, social, direct mail, call centers and email.” What is Multichannel Campaign Management? Product News
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Search Engine Optimization Fundamentals.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Pick up the DAMN PHONE!
    These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. Don’t get me wrong, Joanne is a proponent of using technology to increase win ratios and the use of social intelligence. Books
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Social] Seven Ways to Effectively Promote a Webinar
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Step 3: Promote on your social networks. Post your webinar onto all social networks your company uses with different tracking links (for example, we use bit.ly) so you can track where prospects are signing up for the webinar.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Social] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    So you have set up a blog and social media profiles…. Setting up social media profiles. Guest post by Tom Hunt. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). What does your customer truly want?
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Social] How Digital Marketing is Reshaping Financial Services
    Social Media is here to Stay. Social Media is now an integral part of daily life, however Financial Services firms have been slow to adopt social media marketing, fearing reputation risk and perceiving a lack of value in social marketing. Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend. Trend.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Social] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. By working to encourage, enable, and / or enhance the Twitter activity around your organization, you can bridge the search-oriented and social-oriented paths of the buyer’s journey into a single, shared stream.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
  • OPENTOPIC  |  FRIDAY, AUGUST 21, 2015
    [Social] How to Successfully Measure ROI on Your Leads: Weekly Roundup
    From around the web: Leading the Lead Game on Social [Social Media Today]. Nurturing your leads through engagement on social media can bring your audience into your brands circle. On social media is in imperative for brands to realize, your audience doesn't want to be sold to. How to Harness the Power of Your Owned Media.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Social] Thoughts for the tornado victims
    It should how social media enables total strangers to help each other. Come hear me speak about social media at the 140Conference on Long Island on May 26th. Sunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Social] In a World Without Voicemail, What Would Happen to Sales?
    The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. 2) Do social selling the right way. Social selling is much-hyped but also oft-criticized. It’s easy to dismiss the tecnique as so much social noise if salespeople are overly promotional and post irrelevant content. What do those strategies look like?
  • B2BBLOGGERS  |  THURSDAY, JANUARY 19, 2012
    [Social] The Top Three B2B Marketing Themes for 2012
    SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. B2B Blogger
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. Research from 1,396 B2B marketers.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 16, 2010
    [Social] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Tags: B2B Research b2b blogging b2b seo B2B Social Media
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 22, 2009
    [Social] You can't build your own television network
    I was in a long conversation the other day trying to explain the importance of social media in the world of marketing, as I suspect many of us have tried. Regardless of whether messages are consumed via push or pull, word of mouth or television, social media or mass marketing, there's a fairly simple structure. You get that. bought it.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Social] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Social] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) The headine: “Strategically Social: 5 Keys to Becoming a Social Business” promises a specific, tangible learning benefit (“5 Keys”), drawing the reader into the copy. 2.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Social] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. also have search locked down.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social] 10 Brands' Twitter Marketing You Can't Help But Love
    Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. Okay? 4) @Yuengling_Beer and @_Whittle.
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Social] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Culture, both corporate and social, affects the price that buyers are willing to pay for content.
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Social] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Image Recognition technology is a goldmine for marketers
    From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. post our happy moment on Instagram.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Social] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. used Timken Steel as an example at the time of good, integrated social media. The evidence exists.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 28, 2010
    [Social] The Flywheel and the Lightning Strike
    The excitement and interest in social media, and all it can do, is palpable. However, the number of companies that are making significant hard dollar investments in social media as a marketing initiative is not as large as one might expect. However, with social media, investments follow a “flywheel” pattern. Why is this?
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Social] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Trust among individuals practicing and advising in social media has to be pretty high these days. Tags: social media Shel Israel Twitter Twitterville Schmaltzy?,
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 31, 2013
    [Social] Lead Generation Effectiveness – What Works and What Doesn’t?
    Social media is no savior. I’m an extensive user of social media – Twitter, Facebook, Linkedin, Google +, etc. But as the chart shows, relying on social in B2B is not a great strategy. We love comments and those who share our posts on social media. The answer to this question can be found in the chart below.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Social] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat! 3) On average, companies respond to only 30% of social media fans' feedback. 15) 40% of the accounts and 8% of the messages on social media sites are spam.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Social] Email Marketing ROI: Measure with Ease Using HubSpot
    Social Media – Find out which social media sites are generating visits to your site. Moreover, there may be many customers who are recorded under a source such as Direct Traffic or Social Media who received email communications that brought them closer to the bottom of the sales funnel. Don’t believe me? There you have it!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Social] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social] 5 Ways to Redefine and Retell your Brand’s Story
    Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. That’s not to say that you have to ignore all other forms of social media, but stretching yourself too thin across platforms means none of your accounts will be as engaging as they could be. Here’s how: 1.
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [Social] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Step 1: Create a social mindset The first step to successfully measuring the impact of your social media engagement is creating reasonable expectations and figuring out if you can commit to them.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 16, 2015
    [Social] Ready, Get Set, Read! 10 Thought-Provoking Books to Peruse This Summer
    The Art of Social Media: Power Tips for Power Users. The Art of Social Media: Power Tips for Power Users  – Guy Kawasaki and Peg Fitzpatrick. We know it’s important that all organizations have a social media presence—but how do you ensure you are focusing your time and budget in the most effective way? Do It! Do It! Do It!
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Social] Branding 2013: Embrace Pinterest and Show Your Personal Side
    However, the very fact that Pinterest is now so accommodating to accounts with commercial interests implies that the social networking platform may soon monetize. Though the hardcore pinners may shudder at the thought of Pinterest introducing advertising, I see great things happening in the future of this social networking site.
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