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  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 2, 2015
    [Social] 6 Ideas to Expand Your Lead Scoring Model Beyond the Basics
    Expanding Awareness Of Prospect Influences As prospects receive more and more messages, information, and education through social media during the buying process, these peer channels will continue to grow in relevance. But like many things in marketing, even lead scoring is not a set it and forget activity. Marketing Automation
  • FEARLESS COMPETITOR  |  TUESDAY, JANUARY 24, 2012
    [Social] Content Marketing is the Fuel of Marketing Automation – Advice from Experts
    We love comments and those who share Find New Customers content on social media. Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. They feel it’s too much.
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 11, 2014
    [Social] Blogger Relations Are the Perfect Advertising Foundation
    Blogger Relations Are the Perfect Advertising Foundation by Kristen Matthews - Maximize Social Business. While advertising in the traditional sense (strictly self promotion) doesn’t work anymore, with the right foundation of modern marketing and content acquisition, some traditional advertising tactics are still very relevant and useful.
  • HUBSPOT  |  SUNDAY, MAY 26, 2013
    [Social] Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
    This new purchase will bring the social network and its 300 million monthly users under Yahoo! Infographic and Free Guide -- The Social Part of Social Media: A Love Story. Ever wonder what a real relationship in social media should look like? It''s been a busy week for companies like Google, Yahoo!, Yahoo! billion.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Social] 17 Helpful SEO Tools and Tool Reviews
    Social analytics? ” SEO Report: How to Track Blog Performance on Google by Razor Social. Google SEO Tools: 7 Tools to Drive more traffic to your blog by Razor Social. For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Knutson.
  • BLOG MY CALLS  |  WEDNESDAY, JUNE 5, 2013
    [Social] 4 Ways to Generate More Leads by the End of the Day
    You can track this with call tracking DNI. 3) Social Media Content Sharing. Social Media Sharing Practices to Maximize Leads. Optimize your landing page throughout the day as you monitor traffic and progress. 4) Social Media PPC. One of the best ways to generate a lot of leads quickly is with social media PPC.
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it. What to do?
  • HUBSPOT  |  MONDAY, JULY 13, 2015
    [Social] 5 Key Digital Marketing Hires Every Publisher Needs to Make
    Here Are Five Hires Key to Your Publication's Digital Marketing Success: Social Media Specialist. You need a social media presence to distribute your content and grow your audience. Yet there’s so much more to social media than just posting links to your publication’s content. These needs have spawned new marketing roles. Medi
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 12, 2013
    [Social] Content And Technology Will Define The Future of Marketing
    So imagine if just 10% of that group – and personally I think that’s conservative – were motivated to share SAP content with their social networks each week. And that’s just from the internal networks themselves – add in the flow-on social effects, and that could suddenly be ten million. Tell me about yourself.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 5, 2013
    [Social] The 2014 Content Marketing Imperative
    Content marketing is a mindset that starts with the question “what do our buyers want or need?” It then cycles through the process of analyzing keywords (what people search for) and social trends, finding the research, experts, tips and tricks that answer those questions. It may even hurt us in the buying process. InboundWriter ).
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 16, 2011
    [Social] When Sales and Marketing Collide – SMarketing
    PR & Social media outreach on a consistent basis. Target social networks that are relevant. Therefore 2,000 leads will generate two sales.”. This doesn’t make sense and management teams are confusing correlation and causality. vendor who believes in this may as well claim, “Christmas trees cause Christmas.”. No they won’t. Listen.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 23, 2014
    [Social] Happy Holidays from your friends at Find New Customers
    See you again on January 5, 2015, when Find New Customers can crank up the business with our new business partners at Likeable Local , Social Media Marketing Software to make YOU More Successful. We love to read your comments (No SPAM please) and we really appreciate those who share our posts on social media too. Check it out.
  • WEBBIQUITY  |  MONDAY, FEBRUARY 13, 2012
    [Social] 20 (More of the) Best SEO Guides, Tips and Insights of 2011
    Directory links are worth less, social links worth more, site performance is increasing in importance, site age is decreasing…how is a digital marketer to keep up? Are you placing too big of a bet on social media’s direct impact on SEO rankings? SEO remains the most cost-effective way to drive website traffic. Example: “2.)
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 5, 2014
    [Social] Check out all the great content at Find New Customers
    Keys to Successful Social Media Marketing. Social media is not, but how do you use it to get leads? What great content can you find at Find New Customers ? Find New Customers is not only the nicest company in the b2b marketing space , but it is also filled with great content to help you improve your business results. Answers here.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 24, 2012
    [Social] Does Google Think Your Website Is Spam?
    Qualities of a Search Engine Web Spammer (Who Only Their Mom Could Love). 1) They Rarely Use Social. Granted, there are people who are spammers in social media, too, but those people are usually a different type of spammer -- their end goal is not to get their website ranking higher in search results. That’s web spam. Not cool.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 14, 2015
    [Social] #ProspectingChat: Perfecting Response Rates with Donato Diorio
    Today we''ll be discussing best practices for perfecting your response rate over email, voicemail and social platforms. Q8: What defines a good sales outreach, on email, social or voicemail? After a long hiatus, #ProspectingChat on AG Saleswork''s Twitter account is back this week! Date: Wednesday, January 14, 2014. Explain.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, OCTOBER 26, 2015
    [Social] Marketers Need to Focus on Prospects' Behaviors, Not Demographics
    Suggested Platforms/Tactics: Display, SEO, PPC, YouTube, Social, Email, Mobile Apps. Marketing is often about treating the largest groups of prospects and customers the same. This is how we scale. We aggregate data. We use demographic data, but we don't always look at our prospects' behaviors that indicate their intent. To analyze! 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 7, 2011
    [Social] Do you want a blog community or do you just want nicey-nicey?
    When I immersed myself in the social media world three years ago, one of the most remarkable things I noted was how freaking boring it was. The social web runs on the hope of reciprocity — an economy of small favors. And on top of it all, I found all this social media nicey-nicey happy-happy joy-joy breathtakenly dull.
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Social] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • TOMORROW PEOPLE  |  WEDNESDAY, FEBRUARY 27, 2013
    [Social] Selling is Easy! (If You Get the Right Support)
    Almost everyone is doing some kind of marketing online now, whether it’s as simple as having a website, or as in-depth as using a range of social media channels to target their audience. Download our free eGuide How to generate leads from social media today Could you make your sales process as easy as 1, 2, 3? Outbound cold calling.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 15, 2015
    [Social] Why is Mobile at the Heart of the Customer Journey?
    We are making phone calls, thumbing text messages, snapping pictures, marking calendars, checking social media and the list goes on and on … and on. We can message brands, engage on social, we can even use click-to-call to get personal attention immediately. We check our emails while standing in line. We compare prices in store.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 2, 2015
    [Social] Supermarket Marketing Trends Highlighted in New Christmas Scorecard [Benchmark Report]
    The pages of our Christmas Scorecard contain examples of digital marketing achievements that extend beyond the email channel, highlighting distinctive work across mobile and social. Triggered email and social notifications – critical in reaching customers when they’re most receptive. Marketing Measurement
  • HUBSPOT  |  TUESDAY, JUNE 3, 2014
    [Social] 8 Types of CTAs You Should Absolutely Try on Your Blog
    What Visitors See: What Leads See: What Customers See: 2) Connect on Social CTAs. Another useful call-to-action provides links to connect with your company on social media. Your company is most likely going to post content to different social media platforms when it comes out which your readers will be interested in. Not always.
  • READYPULSE  |  FRIDAY, AUGUST 9, 2013
    [Social] Interview with Jim Lin of Ketchum: The Digital Revolution
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! The social media strategy side of things really came into play when I started my blog. started it in 2007, being there when social media took off – and I evolved along with it. Social Content Marketing Guide. fell by accident into the digital world.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 9, 2013
    [Social] 5 Ways to Demonstrate Value to Your Customers
    Give your brand its own social media channel and provide a means of connecting your customers across the globe so they can learn from like-minded peers and showcase their success and best practices. Share your company’s stories via social media to support positive brand perception and humanize your products or service.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 22, 2015
    [Social] 3 Dimensions that Drive a Differentiating Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Dimensions that Drive a Differentiating Customer Experience by Joe Ruiz - Maximize Social Business. We like to do business with people we _. When I ask this as a question the answer is almost always a single word – trust. Author information.
  • BLOG MY CALLS  |  WEDNESDAY, MARCH 12, 2014
    [Social] SEO Q&A With Dan Posner of Leadgenix
    Another big change that has accompanied algorithm updates and search engines getting “smarter” is a greater emphasis on social media. SEO is more social now than it’s ever been. What are the biggest social media mistakes marketers make? Think about social media like building friendships. Every situation is different.Be
  • HINGE MARKETING  |  TUESDAY, AUGUST 4, 2015
    [Social] Rethinking Referral Marketing: Build Your Professional Network
    Often, it may arise as a result of your reputation, your expert content, your social interactions, or a mix of all three. Social media has grown to become an essential networking tool, hosting vibrant, ongoing conversations between industry leaders. Social Media and Networking. Where Are You Now? Understand Your Target Audience.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 1, 2012
    [Social] Is It Really All About Relationships? Yes, It Is!
    With the explosion of social media, companies and service providers are forced to adopt a different mindset.  Today companies need to converse with their audience using the two-way communication of social media. This is not how social media works, and those who use it will not get the return they desire. Use the tools properly. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 1, 2014
    [Social] 26 Google Webmaster Tools Videos Addressing Common B2B Link Building Questions
    The Impact of Social Media on Link Building. Does Google Use Data From Social Sites in Ranking? Are Pages From Social Media Sites Ranked Differently? The Impact of Social Media on Link Building. Does Google Use Data From Social Sites in Ranking? Are Pages From Social Media Sites Ranked Differently?
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Social] 15 Blog KPIs You Should Already Be Tracking
    Social media? Of those sources, which social networks, keywords, and websites are sending visitors your way? Otherwise, you''ll need to rely on your individual blogging platform''s analytics for this data. 9) Social Shares per Post. Do you generate more blog leads from email than social media? Analytics, my friends.
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 2, 2015
    [Social] How to Market Smart When You’re Not an IT Expert (featuring Nate Skinner, Chief Customer Officer at Campaign Monitor)
    Email marketing, proclaimed a dying tool by some, actually delivers the greatest ROI of any digital marketing solution, including social. This This shows that new digital marketing solutions are supplementing, not subjugating existing techniques. The new market segmentation model that emerged, Nate says, “really changed the game for us.”.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JUNE 16, 2010
    [Social] LinkedIn Webinar: Best Practices to Get the Most out of this.
    The webinar shows manufacturers and marketers how to harness the power of this social media tool by teaching how to grow contacts, join groups and use it to promote your thought leadership and ultimately generate leads. This entry was posted on Wednesday, June 16th, 2010 at 8:38 am and is filed under Marketing Tips , Social Marketing.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 19, 2012
    [Social] Online Advertising Ready To Takeoff In 2012
    With all this recent news, I believe it offers hope that marketers are beginning to catch up to consumer media habits that are shifting away fr0m traditional marketing channels like print to more engaging forms of content on social, mobile and digital channels. Global ad spending will grow 5% while Online will grow 11.2% Photo Source.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social] Marketing Mythbusters: 7 Marketing Myths Debunked
    billboard is awesome if it gets you leads, but you should also be email marketing, social media marketing, and more. In the age of the Internet, customers are reaching out by email and social media, right? Social Media Doesn’t Work for an Older Target Market. Everyone loves a good myth. You’ll explode!”—and Of course. Branding.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2015
    [Social] Landscape of MarTech Vendor Directories
    AlternativeTo AppAppeal BestVendor Chief MarTech Cloudswave Credii DiscoverCloud GetApp G2 Crowd Gartner Gleanster Growthverse Luma Partners MarTech Advisor Osalt IT Central Station Serchen Social Compare Software Advice Software Insider (formerly FindTheBest) Terminus TopAlternatives TrustRadius. Enjoy!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Social] It’s time for you to start a podcast
    It seems as though everyone in the marketing and social media space is doing it. Edison Research also found that people who listen to podcasts make more money and are 17% more likely to follow a brand on social media. It seems as though everyone in the marketing and social media space is doing it. Here’s why. Sound promising?
  • SYNECORE  |  WEDNESDAY, JANUARY 16, 2013
    [Social] Facebook vs Big Tech: One Generalist to Rule them All?
    Still basking in the afterglow of Facebook’s long overdue social, or “graph search” announcement, I couldn’t help but reflect on an old saying of my high school guidance counselor: “generalists don’t get anywhere in life. Given that the future of the Internet is social, local, mobile (SoLoMo), this is a critical point.
  • CONVERSIONATION  |  TUESDAY, NOVEMBER 27, 2012
    [Social] The Big Content Marketing Fail: How Much Content Do You Need?
    Now we have to include factors such as social, mobile, etc. And sometimes I wonder if I should laugh or cry to see that all of the sudden social media pundits are becoming content marketing advocates and discovering good old marketing stuff such as conversion and touchpoints or contact moments. Of course content is not king. Hurray.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Social] How to Grow Your Business with Inbound Marketing
    Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. The amount of money spent on company blogs and social media doubled in the last year. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic.
  • HUBSPOT  |  MONDAY, JANUARY 13, 2014
    [Social] The ABCs of Content Marketing: A Glossary of Terms
    While not every piece of content you create requires a lead-gen call-to-action, your content should include some sort of CTA -- whether to share your content on social, subscribe to your blog, or check out another page on your site. Social Inbox will also help you with that! ). I. Social. Get active on social media.
  • ONPATH  |  FRIDAY, NOVEMBER 30, 2012
    [Social] OnPath Movember Winners Are.
    And Second place is this guy: Andrew you just won a full shaving kit from Gillette featuring a powered Gillette 5 blade razor from the Social Committee. THIS GUY: Bill you just won yourself a brand new razor and a $50 gift card to the Keg! Thank you to OnPath for the gift! We raised $867.00. Movember runner ups: Alex. Jeremie. Tylor
  • HUBSPOT  |  THURSDAY, OCTOBER 29, 2015
    [Social] 21 Essential Strategies for Growing Your Business With Inbound Marketing [Infographic]
    From content creation, SEO, and social media to lead generation, lead management, and analytics, marketers who follow the inbound methodology have a lot of different channels and tactics to manage and master. But the great thing about inbound marketing is that it pays off over time. Share with us in the comments.
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Social] Boards with Benefits: 5 Stand Out Brands on Pinterest
    Target has mastered the integration of social and retail space with their Party with Pinners campaign. By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. 5. Having 2.5 Caribou Coffee. Board: #CaribouInspires. Target.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MAY 9, 2012
    [Social] 10 Things You Need to Know About B2B Mobile Marketing
    Social is Mobile Consumers now spend more time with Facebook and Twitter from a mobile device than from laptops and desktops. Mobile traffic can come from the same search, banner, direct mail or social activity that drives laptop and desktop traffic. You see them everywhere, crossing streets, in meetings, at lunch and even driving.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, MARCH 14, 2013
    [Social] FREE eBook: Cracking the LinkedIn Sales Code
    Social selling strategies that lead to more sales. Discover what social selling is all about Recently I surveyed 3000+ salespeople. 4.9% of them were blowing it out on LinkedIn. And, what they're doing with it is fundamentally different from what most sellers were doing. Action steps to better leverage LinkedIn for prospecting.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 26, 2014
    [Social] Don’t chase the buzz: why clickbait titles hurt your business.
    Social media pitfalls. For younger readers/users, social media is a precious resource, and anything that endangers their image online or their access to these tools is poison. Having even a hint or whiff of connection to clickjacking is a great way to shut off your flow of new readership, and return customers, through the social media.
  • SMASHMOUTH MARKETING  |  FRIDAY, AUGUST 23, 2013
    [Social] @HubSpot Eliminates 2 Billion Cold Calls (from #Inbound13)
    Research the prospect on LinkedIn, Google, Social Sites. Socially surround your market. Just prior to Seth Godin stepping on stage, for what was an entertaining and thought provoking keynote, HubSpot CMO, Mike Volpe , announced that " We saved the world from 2 Billion cold calls! " And they did. Things to remember: Scrub the data.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 18, 2014
    [Social] 3 Newer Types of Content Tactics To Support Lead Gen
    Social Hubs: Uberflip had a well-trafficked content marketing blog that was continuously updated with great articles and news – but it had a problem. The quiz was shared through social channels more than 2500 times and over 500 new readers opted-in to receive updates from the magazine. Follow Josh on Twitter  @jhaynam.
  • MARKETING ACTION  |  THURSDAY, MARCH 20, 2014
    [Social] 3 Ways Marketing Automation Can Make You a Better Marketer
    Better use – and advantage – of social media: The power of social media is its potential to take traditional word-of-mouth advertising and amplify it exponentially, globally, and rapidly. Marketing automation can help you harness more of social media’s upside potential and make it even more effective and useful. The reason?
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 15, 2012
    [Social] Savvy Week in Review: June 15
    and last, but not least, a "funny:" The social web — A place for made-up facts (video) via @markwschaefer - a spoof on Erik Qualman's original social media video How can it be that mid-June is already here?! Before it all slips away, make sure you take the time to digest some good reads from around the blogosphere.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 13, 2011
    [Social] Savvy Week in Review - May 13
    First Things First – Content Strategy Before Social Strategy by @ predsicker via @ Junta42. Patricia Redsicker explains why you need a plan before you jump into social media -- and how you go about developing one. I don't know about you, but we have spring fever! Time for B2B Marketing to Reorganise by @ bobapollo.
  • MANHATTAN MARKETING MAVEN  |  THURSDAY, MAY 9, 2013
    [Social] Death to Blogger Whores!
    After reading a number of case studies describing how brands have used social influencers to drive commercial success, I get the feeling that bloggers are like Congressmen; they can be easily bought and paid for.  Working with a firm called Collective Bias , they identified likely bloggers using social listening tools.
  • LEADERSHIP  |  TUESDAY, MARCH 10, 2015
    [Social] CMO Spotlight: Jeremy Burton, President Products and Marketing at EMC Corp.
    Social media, says Jeremy, offers the greatest opportunity for marketers to humanize their brand. Don’t discount the value of social interaction or social chatter, says Jeremy. Social media, yet again, is a great equalizer and offers you the opportunity to connect and engage with your internal and external audiences.
  • EMAGINE B2B BLOG  |  TUESDAY, JUNE 16, 2015
    [Social] Brand Journalism: What Does It Mean For The Healthcare Sector?
    Technologies such as digital TV, mobile Internet and social media have transformed how consumers engage and evaluate credible, newsworthy content. Many companies have adopted different variations of brand journalism, which together or separately can include content delivered via websites, blogs, social media outlets or digital newsrooms.
  • HUBSPOT  |  TUESDAY, MAY 13, 2014
    [Social] 7 Quick Ways to Curate Industry Content for Your Blog
    Even though trade shows are historically an offline lead generation source, they are becoming increasingly more inbound by providing attendees with industry blog content year round. 3) Monitor Social News Streams. If you''re a HubSpot customer, you''ll find monitoring hot topics on social easier using Social Inbox. Blogging
  • MARKETRI  |  THURSDAY, JANUARY 17, 2013
    [Social] 3 Powerful Ways A/E/C Firms Can Demonstrate Their Expertise and Showcase Their Services
    Visual Social Media. You hear about Facebook, Twitter, and LinkedIn all the time, but they aren’t the only social platforms capable of driving real results for A/E/C firms. If you’re interested in visual social media, creating a “pinboard” of your firm’s most interesting work is a great place to start.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 1, 2015
    [Social] 3 Key Factors to Choosing the Right B2B Marketing Consultant
    Sure, hire a branding expert for a better brand image or a social media expert for excellent social media presence, but hire a great marketing consultant to provide a road map of what you need to do to get results ( including branding, social media, digital marketing, etc. ). 3. Expert marketer. Marketing guru. Dynamic speaker.
  • VIEWPOINT  |  TUESDAY, OCTOBER 30, 2012
    [Social] Successful Content Marketing Plans Do 1 Thing Really Well
    Jeff is the authority on making social media sell, adjunct faculty at Loyola University business school, author of, Off The Hook Marketing: How to Make Social Media Sell for You and a social sales training speaker. Today's guest blogger is Jeff Molander. Successful Content Marketing Creates Response. Attract the Bees. Good luck!
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • TONY ZAMBITO  |  MONDAY, JANUARY 30, 2012
    [Social] Predictive Buyer Modeling Is Changing the Future of B2B
    What matters in today’s B2B climate is having the ability to predict multiple scenarios and more importantly – multiple buying scenarios that will shape the organization’s marketing, sales, product, content, and social strategies. Image via Wikipedia. Emphasis on modeling buyer behavior. Follow @tonyzambito. Related articles.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 10, 2011
    [Social] B2B Marketing Predictions – 3 Actions To Achieve Your Goals in 2011
    Many marketers are still seeking to integrate social media into the marketing mix ? Too few marketers use it and too many still challenge the ROI of social media. The ROI of social media continues to be challenged. Is 2011 turning out the way you expected? Maybe you will see parallels in your organization. Get better. Strategy
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Social] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. BLOGGING & SOCIAL MEDIA MARKETING. They’re getting old.
  • HUBSPOT  |  THURSDAY, AUGUST 13, 2015
    [Social] 4 of The Hottest Trends in Publishing Right Now
    Similar apps are also becoming more prevalent for engaging audiences around events, as they create a central location for attendees to go for logistics, social networking, related content, and more. Getting Friendly With Social. The publishing industry is nothing if not dynamic, evolving and adapting on a daily basis. Mobile Madness.
  • CRIMSON MARKETING  |  TUESDAY, NOVEMBER 10, 2015
    [Social] What Is Pull Marketing and How Does It Add Brand Value? (with Gilad de Vries, SVP Strategy at Outbrain)
    Today’s buyers are able to respond to marketing with two choices they never had in the past: They can ignore, skip or block ads through ad-blocking software or tools like Tivo, and they can also talk back to brands through social media. Together, this is radically altering the go to market strategy required of brands.
  • HUBSPOT  |  MONDAY, JANUARY 4, 2016
    [Social] 4 Challenges Facing Nonprofit Marketers in 2016 (And How To Beat Them)
    Then, you want to track how they gave to see how your specific donor base responds to the ask medium. 2) Proliferation of Social Media. The sheer number of apps and platforms out there can be daunting for even the savviest of social media users. During this planning process, you should also formalize your social media strategy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 25, 2015
    [Social] Crowdfunding 101: Testing the Waters with TeeSpring
    So before you dive in to a crowdfunding effort, ask yourself a few questions: How large is my fanbase and my social media presence? It’s best to have at least 6 weeks to prepare — raising those social media follower numbers and building hype for your product are the two main objectives. How much lead time do I have?
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Social] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Marketers everywhere, rejoice! Download the ebook today!
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 8, 2013
    [Social] YOUTility – Why Smart Marketing is About Help not Hype: @jaybaer on Marketing Made Simple TV
    It is produced by @craigeyaris of Social Ribbit. We In this Marketing Made Simple TV show, marketing expert, keynote speaker and best-selling author Jay Baer ( @jaybaer ) sits down with host Jeff Ogden  ( @fearlesscomp ) for a fun and engaging chat about Jay’s new book, YOUTility : Why Smart Marketing is About Help not Hype. Jay Baer.
  • SYNECORE  |  SATURDAY, APRIL 27, 2013
    [Social] The Best Branded Content of the Week: April 27, 2013
    The contest adds value for the consumer, and also for the brand, at least to the extent the promotion creates consumer-generated content and conversation on social media. This video explores a social experiment in which women are asked to describe themselves to an FBI sketch artist. Or is it something more? Coca-Cola – The Ahh Effect.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 7, 2015
    [Social] Why you need to obsess about content saturation
    By social media platform ? Related Stories Facebook content strategy is a time bomb for inbound marketing There is no community on social media Five good reasons to ignore Google The art and science of developing an enterprise content strategy If you stopped publishing your social content, would anybody notice? By content type
  • HUBSPOT  |  FRIDAY, MAY 29, 2015
    [Social] Kale, Podcasts & Yoga Pants: The Secret Formula Behind Ideas That Take Off
    In his book, Berger fuses the concepts of virality, social influence, and interpersonal communication with research and stories around what makes an idea not only stick, but also spread. According to Berger, the transmission of ideas can be explained by six concepts: social currency, triggers, emotion, public, practical value, and stories.
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Social] How to Conduct a Website Content Audit in 3 Easy Steps
    Note how many times a piece has been shared across social. Use your brand voice to determine a multi-platform brand message, one that will personify your company’s online presence and can be replicated beyond your website to email campaigns and social media channels. Step 1: Take Stock of Your Content Inventory. Topics. Buying stage.
  • HINGE MARKETING  |  MONDAY, DECEMBER 29, 2014
    [Social] Blog Post Roundup: 5 Topics Every Professional Services Managing Partner Should Know
    Without an extensive background in marketing, branding, social media, or other disciplines, how can you make the right choices to drive growth and profitability for your firm? There are individuals in every job function throughout a professional services firm that are still skeptical of social media. Are these firms just getting lucky?
  • HUBSPOT  |  TUESDAY, SEPTEMBER 4, 2012
    [Social] 18 Ways to Guarantee Nobody Misses Your Next Webinar
    For our recent webinar with Salesforce , for example, we decided that we wanted to select social media as the overarching theme (who doesn't love to talk about social media?) but focus on how to use social media and inbound marketing in unison. 2) Establish a good track record. 12) Market your webinar using social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 4, 2011
    [Social] The 10 Best Corporate Blogs in the World
    recently taught a class on corporate blogging at the amazing social media marketing graduate program at Rutgers University.  In my research for the class, I pored through hundreds of websites looking for examples of the best company blogs in the world. Like Starbucks and Zappos, Whole Foods is a social media darling, and for good reason.
  • DIGITAL B2B MARKETING  |  MONDAY, APRIL 30, 2012
    [Social] Three Requirements as Marketers, Agencies and Publishers Converge
    In April Crain Communications, the publisher of BtoB Magazine, announced the creation of CrainsSocial , a new marketing services group offering social media solutions to marketers. This is one more introduction in a long line of changes that are blurring traditional roles in the marketing landscape.
  • SAVVY B2B MARKETING  |  TUESDAY, MAY 31, 2011
    [Social] Savvy Toolkit: Influence vs Popularity - Does Size Matter?
    Last week on the Social Media Panel at DemandCon I got in a friendly debate with a fellow panelist about whether quanity or quality of social media connections is more important. For me I am a quality girl! I don't want 50K LinkedIn connections like my fellow panelist has. What do you think?
  • SAZBEAN  |  TUESDAY, MARCH 8, 2011
    [Social] StumbleUpon – The Hidden Gem of Traffic Generation
    Share & Share alike Just like other social networking sites, StumbleUpon is not just a promotion engine. Social media is about building relationships!)  So, if you start using StumbleUpon, share content from other people as well as your own. Looking for new ways to promote your blog or other content? Have you tried StumbleUpon ?
  • WINDMILL NETWORKING  |  WEDNESDAY, JUNE 27, 2012
    [Social] How to Build Search Engine Ranking Power with a Google Plus Brand Page
    Unlike some of Google’s previous toe-dippings into social media (Buzz, Wave), G+ is not a bolt-on. While my business card says “social media marketing,” I have a good background in search engine optimization (SEO). Mark is Director of Social Media Marketing for Virante. Why do I say this? Google
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 11, 2012
    [Social] Content Marketing Works Great – If You Have the Patience
    We love comments and those who share on social media. He’s also a highly regarded expert in sales lead generation and social media. Content Marketing in Sales Lead Generation is not a Campaign.  ”Per dollar, content marketing produces 3 times more leads than paid search.” Sounds great, right. Sign me up.
  • FEARLESS COMPETITOR  |  MONDAY, MAY 7, 2012
    [Social] Marketing Made Simple TV premiers this Thursday at noon
    Jon Ferrara of Nimble.com  - the world’s first truly social CRM. We love to read your comments and appreciate those show share on social media. This is the new weekly online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. DBMEI and YouTube. Check them out.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 8, 2015
    [Social] BrandYourself is rocking now!
    We love comments and those who share on social media. I’ve been using BrandYourself.com for years to ensure my name, which is now  Jeffrey L. Ogden , ranks high in Google. Two weeks ago I got a call from Tom at BrandYourself and his advice was this “ Stop competing with the former NFL player Jeff Ogden and start using Jeffrey L.
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Social] Perspective on the B2B Demand Generation Benchmark Survey Report
    In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Lowest Cost Per Lead Channels.
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Social] The Future Of Online Community
    Perspectives on the Future of Community: Vanessa DiMauro’s View In this post – one of a new series on the future of community that we will be featuring on this blog in the coming months – we are delighted to have as our guest Vanessa DiMauro, CEO of Leader Networks, a leader in creating social strategies and online communities for B2B businesses.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 1, 2012
    [Social] Mergers that should have never happened. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn  is  a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. Tweet. Related Stories Twitter for president. A {growtoon}. Blank slate. A {growtoon}.
  • B2B MARKETING TRACTION  |  FRIDAY, AUGUST 16, 2013
    [Social] 5 Signs You’re Buying SEO Snake Oil
    Today getting found online is all about offering valuable content that is shared by others on social media. We can also provide an SEO audit of your website and social media activity and make recommendations for improvements. When you bought SEO services, did you pay to improve your website’s performance in search engine results?
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Social] How To Build An Online Community
    Building a successful social media online community begins with the end in mind. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Remember: an online community or social media destination is not just another web site. But a common question is how to start!
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Social] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    These destinations had 99% bounce rates, no organic search traffic and zero social engagement. Once we started publishing, we saw a 20% lower bounce rate, almost immediate organic search traffic and a growing level of social engagement. They hired me as their first VP of Marketing. My That didn’t work out so well. How you solved?
  • VIEWPOINT  |  TUESDAY, AUGUST 6, 2013
    [Social] Best of PowerViews: Exciting Future for Inside Sales Experts
    It has been a pleasure to interview each of them and share perspectives on topics ranging from B2B lead generation and inside sales to social media trends and personal branding. Michael Brenner, SAP, Social Selling & Personal Branding. Each interview is available on our blog and YouTube channel. Enjoy! Today''s Featured Guests.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 10, 2012
    [Social] 6 Steps to Inbound Marketing Success [Infographic]
    Generate more traffic through effective blogging , social media , SEO and paid search. As promised, here is the second infographic addition to my   8 great marketing infographics to inspire you in 2012. This next one is called “ The Inbound Marketing Process Infographic.” The 6 Steps to Inbound Marketing Success.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 27, 2012
    [Social] The Upcoming Appearance Calendar for Jeff Ogden, President of Find New Customers
    April 10 at 9am Keynote address for the BMA Social Media Symposium. We love to read comments and see you share on social media. Jeff Ogden , President of the B2B lead generation company Find New Customers is a busy man. Check out this appearance calendar for the next few weeks. Look for Jeff at these events. March 29th at 2:03pm ET.
  • NUSPARK  |  SUNDAY, JANUARY 3, 2016
    [Social] Google Analytics- Calculated Metrics for Lead Generation Websites
    Social Media Follow icons (Icon-Click-Follow or ICF) (in actuality each social media channel can have its own event). Google recently released a new update to Google Analytics, featuring a new Calculated Metrics feature. Planning the logic then implementing formulas are the key in developing the new relevant metrics. Make note.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 17, 2013
    [Social] Is Your Own Website Stopping You From Getting Found Online?
    Websites that are linked to from social media sharing sites perform better in search results. Social media sites like Google+, Twitter, LinkedIn and Facebook are all popular platforms from which your site pages and content can be shared. Now more than ever, a “legacy” or old website can keep you from getting found online.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 28, 2015
    [Social] A Beginner’s Guide To Infographic Design
    Beginner’s Guide To Infographic Design by Nadya Khoja - Maximize Social Business. The first time I ever created an infographic, it was not good. In fact, my employer told me to focus on other tasks and let the designer worry about making the infographics. became very discouraged and refused to make another infographic again!
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] APOSDLE learn@work - Triple-I
    International Conference on Dublin Core and Metadata Applications: Metadata for Semantic and Social Applications. Sitemap. Search: Top menu. Overview. Workplan. Results. Events. Publications. Partners. Weblog. Contact. APOSDLE learn@work. -->. Right menu. 22-26 September 2008, Berlin, Germany. CAMA 2008. link]. Read more. See more. Read more.
  • HUBSPOT  |  FRIDAY, JUNE 26, 2015
    [Social] How to Promote an Event Using Online Marketing [Infographic]
    Email marketing, mobile marketing, search engine optimization, and social media all have important roles to play in marketing your event online. Preparing to run an event can sometimes feel like you're sprinting a marathon. and so on and so forth. There's no denying that organizing the logistics of an event is a ton of work.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 16, 2012
    [Social] 7 Reasons Your Content Marketing Strategy Isn’t Working
    Not to mention, it also provides a great opportunity to create more ways to engage your website visitors and social media followers.  Create a poll to send to your readers via social media or email and ask them what kind of content they’d be interested in consuming.  Guest post by {grow} Community Member Sarah Goliger.
  • HUBSPOT  |  MONDAY, APRIL 2, 2012
    [Social] Facebook Content Published Via Third-Party Tools Suffers 234% Fewer Likes [New Data]
    Many social media marketers schedule content for Facebook through third-party APIs such as HootSuite or the HubSpot social media publisher. We first published content to our Facebook page via HootSuite or the HubSpot social media publishing tool. But with Timeline rolled out to brand pages , that process is being threatened.
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