ANNUITAS | TUESDAY, JANUARY 21, 2014
[Social] The Power of Advocate Marketing – Q&A with Influitive CEO and Founder, Mark Organ
It is up to the modern marketer to surround the buyer with social proof to hasten and improve the experience of the buying process. Blog advocate marketing B2B Marketing Demand Generation Strategy demand strategy Influitive Mark Organ
SOCIAL MARKETING FORUM | FRIDAY, NOVEMBER 26, 2010
[Social] Chris Brogan: All These Numbers Like Friends and Followers are Useless
For those of you who don’t know, Chris Brogan is one of the world’s leading figures in social media. In his own words he’s ‘an eleven year veteran of using social media and both web and mobile technologies to build digital relationships for businesses, organizations, and individuals.’. Same thing with social media. Be helpful.
WINDMILL NETWORKING | TUESDAY, AUGUST 26, 2014
[Social] 5 Ways to Create an Engaging Customer Experience
This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Ways to Create an Engaging Customer Experience by Joe Ruiz - Maximize Social Business. Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate.
B2B MARKETING INSIDER | THURSDAY, JUNE 18, 2015
[Social] You Need To Dish Out Delicious Content!
Are you helping your customers feed your small business’s bottom line with the right social media and content marketing strategy? Research Indicates Customers Talk ‘Social Media’ Better Than Small Businesses. And this child or college student is challenges mapping strategy with best-practice social media and content use. P.P.S.
SAZBEAN | SATURDAY, DECEMBER 1, 2012
[Social] Top Internet strategy, marketing and technology links for the week of December 1, 2012
News & Notes
B2B MARKETING BLOG | MONDAY, AUGUST 10, 2009
[Social] Do you have good business karma? (Part 2)
What can we business people learn from thousand-year-old yogi teachings? A lot, I think, as illustrated by social networking’s growing popularity. That is why social networking is even catching on for B2B marketers. The social networking platform is by nature fearless, accepting, transparent and humble. The don’t get defensive.
EVERYTHING TECHNOLOGY MARKETING | SATURDAY, JUNE 19, 2010
[Social] What B2B Marketing Tactics Are Up, Down, Flat? (Survey Sneak Peek)
We are currently conducting a social media survey among B2B marketing professionals, and one of the questions is aimed at better understanding what activities marketing teams are doing more or less of than 3 years ago. Last week, we talked about the changing B2B marketing mix (" Is Traditional B2B Marketing Dead?
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Social] 5 Data-Fueled Selling Ideas That Work
Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. Cross-referencing market data with social sources will help you identify customers who have expressed positive sentiments towards your brand. Mining for gold takes some elbow grease, but the returns can be massive.
WINDMILL NETWORKING | THURSDAY, FEBRUARY 27, 2014
[Social] Evolving From #SoLoMo to Customer Experience Marketing
Moving forward, my blog posts will focus on the integration of social into the marketing mix. SoLoMo is an abbreviation for social, mobile and local marketing. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business.
LEADER NETWORKS | THURSDAY, MARCH 4, 2010
[Social] When Cops Talk, Crimes Get Solved
Social media's embrace by business is now commonplace. The world is a safer place now due to social media." Law Enforcement using social networking? We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. This applies to other fields as well.
IT'S ALL ABOUT REVENUE | FRIDAY, JUNE 6, 2014
[Social] Content Marketing Lessons From The New York Times Innovation Report
” Less than 10% of traffic to The Times’ web site originates from social media. In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.”
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 16, 2012
[Social] The Leadership Gap in B2B Marketing
But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? We Need Social Leaders. recently covered these 3 great example of social media leadership coming from SAP and our User Group organization ASUG. Change is coming to B2B Marketing. Strateg
SAZBEAN | WEDNESDAY, OCTOBER 5, 2011
[Social] Fascinating Event Marketing Stats
Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. Marketing
MARKETING EDGE | TUESDAY, MAY 14, 2013
[Social] 1 Way to Avoid Going Over The Creative Line
Hitting on a single topic in marketing, social media and business communications. Think who will it hurt. Is the topic something that people laugh at outside of your twist on it. I am all for creativity but sometimes it crosses the line. When it does, it usually isn’t. Quick and to the point.
CK'S B2B BLOG | THURSDAY, JANUARY 13, 2011
[Social] Mobile Marketing: Essential Questions (And Tips!) For An App-Happy World
Much more mobile-marketing content in my archive here and other videos across B2B, social media and mobile marketing can be accessed here. Mobile Marketing: Tips For Succeeding With Mobile Apps: • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Oh how the world loves an app. but oy (!) living in.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
Social Networking in plain English. Social bookmarking in plain English. created this social network on Ning. Create your own social network! Create your own social network. Search. 25Tools. Community for the 25 Tools Programme. My Page. Members. Forum. Groups. Videos. Members. View All. online clocks. Jumpcut.
WINDMILL NETWORKING | FRIDAY, AUGUST 22, 2014
[Social] 6 New Pinterest Features: Is Your Business Leveraging Them?
Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. by Julia Campbell - Maximize Social Business. The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks have been announced. noticed some changes. Pinterest
MARKETING EDGE | THURSDAY, NOVEMBER 14, 2013
[Social] Disgraceful PR from White House Communications Team
Hitting on a single topic in marketing, social media and business communications. Flat out this is the worst communications and PR example of my lifetime. How in the world could anyone associated with the government Health Care Plan rollout, allow the President of the United. Quick and to the point.
BUZZ MARKETING FOR TECHNOLOGY | FRIDAY, JUNE 27, 2008
[Social] Grow Your Wiki
social. social media. Social Enterprise: Interview with 7thFloor Magazine. In the interview: Laurence Lock Lee explains how social network analysis reveals the connections between people and the resulting knowledge distribution network. Enterprise 2.0: The Revolution of the Social Media enters the Enterprise (English).
I-SCOOP | TUESDAY, JUNE 17, 2014
[Social] Content marketing strategy beyond the first degree(s): value chains
Content marketing Brian Solis content marketing strategy Jay Baer Ram Charan
THE FORWARD OBSERVER | TUESDAY, NOVEMBER 26, 2013
[Social] 9 Ways To Get More Prospects To Discover Your B2B Blog
Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Use social media – “ Content is fire. Social media is gasoline.” ~Jay Baer. Extend the reach of your blog with social media sharing. Also, on social media, be as visual as possible.
FEARLESS COMPETITOR | SATURDAY, APRIL 14, 2012
[Social] Slideshare: The Quiet Giant of Content Marketing
Check out our keynote talk here from the BMA-NJ Social Media Symposium. Driving Business Results with Social Media. We love to read your comments and when you share our content on social media. Don’t know if you heard the news, but Slideshare is now totally re-written in HTML5. So what? It is now very mobile friendly.
DELICIOUS B2BMARKETING | FRIDAY, NOVEMBER 16, 2012
[Social] 10 Things That Can Destroy an Email Marketing Program
Social. Social Media Community Management Social Commerce Social Integration Social Media Smarts. › Social › Social Integration. Sundeep is also an avid user of social media, having leveraged words, pictures, and video into a conversational digital book. Social Media.
CEEKUE | WEDNESDAY, JULY 21, 2010
[Social] Outlook Facebook Integration
Microsoft has integrated Facebook into Outlook using the Outlook Social Connector plugin that was introduced last year. This way Microsoft is providing a way to view your social network connections as you look through your email. Integrating Outlook with social media. Microsoft’s [.].
DIGITAL VOICES | FRIDAY, APRIL 18, 2014
[Social] This Week in Digital Strategy 4.18.14
Auditing Your Social Media Content: 5 Issues to Tackle via Content Marketing Institute. Social media is a great tool that can help magnify your content to a wide audience. Coupled with a content marketing strategy social media can be a valuable asset. Happy Friday, everyone! We are in the middle of a massive shift.
SALES PROSPECTING PERSPECTIVES | THURSDAY, SEPTEMBER 27, 2012
[Social] Relationship Selling: Not Dead Only Different
Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? Would you say no relationship exists because of that?
THE FORWARD OBSERVER | FRIDAY, OCTOBER 4, 2013
[Social] Why B2B Email Marketing Is Sexy (And It Knows It)
And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. Not as sexy.
LEADER NETWORKS | FRIDAY, MARCH 1, 2013
[Social] Spotlight on Cognizant's B2B Online Community
B2B online customer communities are often the elusive queen of the social business world- gated, private and not often in the limelight, but powerful to the companies that host them. Question: Does Cognizant differentiate between social media marketing and social business? Answer: We see the community as social business.
INBOUND SALES NETWORK | FRIDAY, FEBRUARY 3, 2012
[Social] Competitive Strategy - a INTUNE Cartoon
Join us each Friday for a humorous take on sales, marketing, social media, and current business events
BIZNOLOGY | TUESDAY, DECEMBER 30, 2014
[Social] Build your brand (for free)
My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. also have search locked down.
CLIENT BRIDGE | TUESDAY, AUGUST 28, 2012
[Social] Statistics That Indicate the Future of Marketing
Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement.
SAZBEAN | SATURDAY, FEBRUARY 25, 2012
[Social] Top Internet strategy, marketing and technology links for the week of February 25, 2012
10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). Buffer Prevents Social Sharing Overload (Small Biz Trends). Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks (Brian Solis). accurate metrics for ROI on social media campaigns (GigaOM).
B2BMARKETINGSMARTS | MONDAY, OCTOBER 12, 2009
[Social] Twitter and your B2B marketing budget.
that puts Twitter and social media into logical perspective) he provides a link to the Sysomos study “ An In-Depth Look Inside the Twitter World. Tags: Social media B2B Marketing Marketing Budgets Twitter This usage study shows just what you’d expect — Twitter usage is going up.
INBLURBS | MONDAY, NOVEMBER 8, 2010
[Social] 5x Small Business advice in Finding New Customers
Tags: inbound marketing inbound marketing agency marketing consulting small business ideas small business marketing social media marketing agency starting a blog targeted web traffic
INBLURBS | THURSDAY, OCTOBER 28, 2010
[Social] 6 Tips to targeted web traffic and Generate more Business Leads
Tags: #IMU Lead Generation business leads corporate blog inbound marketing agency small business help small business ideas small business marketing social media marketing agency targeted web traffic web marketing
INBLURBS | WEDNESDAY, OCTOBER 27, 2010
[Social] 4 Ways to improve Your Website
Tags: #IMU inbound marketing corporate blog how to get customers inbound marketing agency marketing consultants search engine ranking small business help social media marketing agency web marketing
WINDMILL NETWORKING | MONDAY, APRIL 13, 2015
[Social] “Plinko” Content: Zig and Zag Your Way to Brand Awareness
Nothing can convey the heart and soul of brand essence like a solid story that can be retold (shared) with all the contemporary social tools. However, there is also a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Content Marketing
BIZNOLOGY | WEDNESDAY, APRIL 25, 2012
[Social] Digital Developments in Event Marketing
Event organizers can help registered attendees spread the word about upcoming shows with tools like Plancast , where members share news of their plans—both consumer and business—with friends and fellow social network members. private social network for attendees. Getty Images via @daylife. Harnessing attendee word of mouth.
THE B2B RESEARCH BLOG | MONDAY, JULY 14, 2014
[Social] Insights from the B2B Barometer
Third, content creation and social media are the fastest growing areas of spend. A net of 50% report greater investment in content, and 45% do the same for social media. The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. The B2B Barometer is published by Circle Research , the BMC and the IDM.
SYNECORE | MONDAY, JANUARY 20, 2014
[Social] Free and Paid Ways to Promote Your Blog
Social icons: Clearly display icons for all your social media channels (i.e. Doing so encourages your readers to share your post with their social communities. Share: Push each new blog article on all your brand’s social channels. The Internet is abounding with content. Freebies. Spend Some Money. Good luck!
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 1, 2011
[Social] How many Twitter accounts should you have?
” “Rutgers University is creating a graduate-level social media education curriculum. Even the seeds of the national Social Slam Conference I founded were planted with Twitter connections. The best practice is to have a social media policy that encourages your employees to tweet for themselves and your company.
B2B MARKETING INSIDER | THURSDAY, JUNE 7, 2012
[Social] Inbound Marketing Leads Costs Less
Common inbound marketing tactics include both paid and organic content placements on the company’s or other’s website, blogs, click-to-call and click-to-chat, search engine marketing techniques and social sharing. The mobile internet and social web allow them to find the information they need, when they want it. Additional Resources.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 14, 2014
[Social] Lots of Vendors Can Help You Find Leads on the Web
These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
SYNECORE | TUESDAY, NOVEMBER 27, 2012
[Social] 6 Steps to Generate Leads Online with Content
Promote and Engage on Social Media - If content is your brand’s message, social is its amplifier. However, sharing your content on social media is the easy part. If pressed for time, consider targeting any social promotion to the channels where your prospects are most likely hanging out. Don’t forget this.
TRADESMEN INSIGHTS | WEDNESDAY, JULY 27, 2011
[Social] Manufacturers: 5 Reasons Why Content is King
Marketing Tips Social Marketing 5 types of content every business must employ contnet is king duct tape marketing john jantschSure you’ve heard it before that content is king, but what does that really mean? It’s more than a posting on Facebook or your lates blog post. How are you using content to meet your marketing goals?
CRIMSON MARKETING | MONDAY, APRIL 27, 2015
[Social] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
The top 5 most popular ways companies use content marketing are: social media (excluding blogs), thought leadership sharing in articles, in-person events, e-newsletters, and case studies. . As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, SEPTEMBER 3, 2012
[Social] Five unexpected benefits of blogging
I generally focus on the business benefits of social media but a recent conversation with my friend (and uber blogger) Jeff Bullas revealed that we had both received benefits from blogging that reached beyond mere dollars and cents. What is the best way to measure the success of social media programs? Blogging connects. What about you?
WEBBIQUITY | MONDAY, FEBRUARY 14, 2011
[Social] 33 (of the) Best Marketing Strategy Guides and Insights of 2010
What are our key objectives for social media marketing? As we rely more on all of our employees (not just marketing and PR) to represent our company through social media, how do we train and motivate them to do so effectively? mass adoption of social media, but no clear way to measure ROI from it) in this predictive post.
REVENUE JOURNAL | TUESDAY, AUGUST 3, 2010
[Social] Is marketing copy becoming irrelevant?
Tags: Copywriting Social Media
SYNECORE | TUESDAY, JULY 2, 2013
[Social] New Study: Email Marketing Actually Works?!
The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. Search isn’t dead.
B2B MARKETING INSIDER | WEDNESDAY, AUGUST 5, 2015
[Social] How To Create B2B Website Content That Sells
Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” Content is what people – and search engines – are looking for.
SOCIAL MEDIA B2B | THURSDAY, AUGUST 5, 2010
[Social] Treat Your B2B Customers Like Vanderbilts
Yesterday I spoke about social media to a group of B2B companies who are licensees of the Biltmore brand (thoughts on that are forthcoming). How This Relates to Social Media. Increasingly, B2B companies are using social media tools and connections to seek out new vendors and partners. Treat Each Customer as the Most Important.
NUSPARK | SATURDAY, JUNE 8, 2013
[Social] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Social Media Management. Acquisio.
SYNECORE | THURSDAY, APRIL 24, 2014
[Social] The Real Value of Viral for Businesses
With the growing importance of digital marketing in general and social media marketing in particular, the word “viral,” along with the sentiment behind it, seems to be gaining more and more traction. Of Viral, Social Influence, and Word-of-Mouth. and 2) to what degree does social influence affect the consumer purchase decision?
HUBSPOT | MONDAY, MAY 7, 2012
[Social] The 10 Best Marketing Infographics of 2012 (So Far)
From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding.
AD YOUR COMMENT HERE | FRIDAY, AUGUST 6, 2010
[Social] Pretty Cool: Clay Shirky to join the Meta-Activism Project Board
Because he’s influential in many fields, including that of social media, I thought it relevant to let you know that we’ve just got Clay Shirky on our Board for the organization. I look forward to working with and learning from him… <<Read Clay’s bio on the MAP site. Related articles by Zemanta.
B2B MARKETING TRACTION | TUESDAY, JUNE 17, 2014
[Social] 11 B2B Website Mistakes and How to Avoid Them
You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Did we miss any?
FEARLESS COMPETITOR | MONDAY, FEBRUARY 13, 2012
[Social] The Goal of Marketing – Trust
We can talk about integrated marketing, social media and content marketing till the cows come home. Paul Gillin, author of Social Media for the Business Customer told me “This is the single biggest change recently. We love to read your comments and appreciate when you share our posts on social networks. want ME-mail.”
BIZNOLOGY | MONDAY, JANUARY 12, 2015
[Social] 10 Reasons why you should have an active business blog
Your blog can be a tie in between other social channels. Oftentimes social posts need a landing page to go to for more details or information. Your blog is a perfect landing page for social media posts. then a blog is the perfect vehicle to be linked to social content. Blogs have been around for quite some time now.
EARNEST ABOUT B2B | WEDNESDAY, NOVEMBER 23, 2011
[Social] This is the week that was: The death of the tagline?
Today, just 8% of B2B companies are heavily leveraging social media and only 5% reported a strong link between social media and strategy. HBR argues the case for moving beyond social media as a technology tool and working out how to apply it to do things that were previously impossible or simply too expensive. So there.
HUBSPOT | WEDNESDAY, DECEMBER 21, 2011
[Social] 18 Insightful 2012 Marketing Predictions From the Experts
being socially omnipresent and providing the right content, in the right channel, at the right time, to the right customer." Michael Brito, Social Business News (Follow Him on Twitter ). ".focusing Jason Falls, Social Media Explorer (Follow Him on Twitter ). ".the the investment they make in social. did I get everyone?)
CONNECT THE DOCS | WEDNESDAY, JULY 28, 2010
[Social] Campaigns to Conversations
Social media requires constant interaction and almost instantaneous response. From an employee perspective organizations will deal with allowing workplace access to social networking tools, building “gated communities”, or embracing cloud solutions like Yammer. Integrate social media into the brand campaign.
SAZBEAN | TUESDAY, JUNE 8, 2010
[Social] Add WordStream’s Advanced Keyword Tools to Your Website for free
Learn how to use Google Analytics to measure social media success! Register for our free live webinar – Using Google Analytics to Measure Social Media Success on June 23rd, 2010 at 12pm (EDT). Free Keyword Niche Finder. Powered by WordStream Internet Marketing Software. Free Keyword Grouper. Free Keyword Tool. Register Now!
WINDMILL NETWORKING | MONDAY, JUNE 23, 2014
[Social] 6 Things You Can Do Today To Improve Your Pins on Pinterest
Pinterest is the ultimate social network for word-of-mouth marketing. Things You Can Do Today To Improve Your Pins on Pinterest by Julia Campbell - Maximize Social Business. On Pinterest, pins reign supreme. People can pin items they want to buy or save for later … Continue Reading. Pinterest
WINDMILL NETWORKING | MONDAY, JANUARY 6, 2014
[Social] What We Can Learn From The Most Shared Videos Of 2013
think … Continue Reading What We Can Learn From The Most Shared Videos Of 2013 by Jayson Duncan - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. YouTube has released its list of most viewed ads of 2013.
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JUNE 25, 2014
[Social] 4 Ways to Use Data to Determine the Best Time to Cold Call
However, if that same person is posting on social media about house hunting, searching for houses, and sending off other signals that they are involved in the house hunting discussion, that information, paired with the fact that they got a raise, is a very strong signal that this person is in the market for a house. Call when there’s a fit.
AGGREGAGE | MONDAY, JANUARY 31, 2011
[Social] Marketing via Aggregation, Filtering and Curation – Tools and Resources
Social filtering? Social distribution strategy? What the Future Holds for B2B Social Media Marketing. The New Curators: Weaving Stories from the Social Web. Nsyght – social search. Leverages social signals to indicate quality content. Ping.fm – ping multiple social networks. Social Filtering.
VERTICAL RESPONSE | TUESDAY, AUGUST 6, 2013
[Social] Benefits of LinkedIn Sponsored Updates for Small Businesses
Social media’s most professional site is joining the native advertising bandwagon. Social Media Internet Marketing linkedin Misty Faucheux Small Business Benefits sponsored updates LinkedIn is rolling out sponsored updates as a way for users to reach an audience beyond their followers. Literally anyone can do this,” she said.
TRADESMEN INSIGHTS | TUESDAY, JUNE 22, 2010
[Social] White Paper: Overview of the HVAC Market
Possibly related posts: (automatically generated) White Paper: Overview of the Industrial/MRO Market White Paper: Overview of the Electrical Market The Future of Fashion TRADE PUBLICATIONS This entry was posted on Tuesday, June 22nd, 2010 at 9:00 am and is filed under Marketing Trends , Social Marketing , Traditional Marketing.
B2B MARKETING INSIDER | THURSDAY, DECEMBER 13, 2012
[Social] Big Data For Marketing: I Want My Real-Time Dashboard
The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data.
HUBSPOT | WEDNESDAY, JANUARY 4, 2012
[Social] How Google+ Is Changing the Web, Even Though No One Wants It To
Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.
TRADESMEN INSIGHTS | WEDNESDAY, MAY 26, 2010
[Social] E-mail Marketing: Is It Still a Viable Way to Reach the.
In a recent survey by eMarketer.com, they found 70% would rather talk to their friends and family via e-mail as opposed to social sites. Internet users preferring it for written communications versus 24% for texting and just 10% for social. Other posts you might find interesting: Will E-mail Be Replaced By Social Media?
LEADER NETWORKS | THURSDAY, FEBRUARY 3, 2011
[Social] Six Reasons Firms Build B2B Customer Communities
The B2B online community may be the forgotten partner of the glitzy, headline and spotlight-grabbing B2C communities at the center of the social media revolution. In social media land, there is nothing more eye-catching than a community for a popular TV show, a cool consumer-facing site for coffee lovers or a sports team.
MEASURABLE MARKETING | FRIDAY, JUNE 3, 2011
[Social] Google Launches +1 Button
Google's new +1 button , released on July 1st (try it yourself above this post!) is Google's foray into social or "curated" search. Google 's description of the +1 button is as a "stamp of approval" for web content. In many ways it's similar to Facebook's "Like" button except that it will have a real effect on search.
SALES INTELLIGENCE VIEW | THURSDAY, SEPTEMBER 30, 2010
[Social] Customer 2.0 Roadshow (videos)
social media, socialprise. Inbound Marketing insideview marketing Sales social media socialprise Following up to the end of the Customer 2.0 Roadshow, the team from DreamSimplicity has posted some video of their interviews at the events and the after party. Tagged: crm 2.0, customer 2.0, crm 2.0 customer 2.0
SAZBEAN | TUESDAY, JUNE 21, 2011
[Social] 5 Good Reasons to Use Tumblr
Tumblr is a social blogging platform that allows users to upload multimedia posts, follow other users, and engage in communities without some of the constraints found on Twitter or Facebook. As a platform, Tumblr has been growing rapidly, and some retailers are now using the service as part of their social media marketing efforts.
MEASURABLE MARKETING | FRIDAY, SEPTEMBER 16, 2011
[Social] Top Mobile Website Design Trends for 2011
Social Networks Integration. The nature of mobile usage is incredibly social, so lots of mobile websites are. catching onto this wave by incorporating links to all their social media channels, along with incentives for "liking" them on Facebook or "following" them on Twitter. Fingertip Optimization. Simplicity. White Space.
HUBSPOT | THURSDAY, JANUARY 22, 2015
[Social] 17 Stats You Should Know About Visual Content Marketing in 2015
Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. Let''s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
I-SCOOP | SUNDAY, MARCH 22, 2015
[Social] Sameer Patel: four elements of a holistic digital transformation framework
Just like last year, SAP’s Sameer Patel had a speaking slot in CeBIT’s Social Business Arena. Last week I was following a few events where the core theme was digital transformation. One of them was CeBIT 2015 in Hannover, Germany. noticed this tweet with a picture of Sameer and a quote from someone who […].
THE NEW STRATEGIST | TUESDAY, AUGUST 21, 2012
[Social] Knowledge Hoarders – Does your business have a problem finding the ‘awesome’?
Businesses reluctant to pursue activities in social media inevitably blame their lack of action on factors like ‘We don’t have time’, ‘Our customers aren’t there’ or the always popular ‘We don’t have anything interesting to say’. social media twitter blogging facebook business content marketing content marketingReally? Happy hunting!
MODERN B2B MARKETING | THURSDAY, FEBRUARY 21, 2013
[Social] How to Make a Splash With Twitter At Your Next Big Event
by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?
WINDMILL NETWORKING | THURSDAY, DECEMBER 4, 2014
[Social] You’ve Connected on LinkedIn Now What?
Jamieson contributes a monthly column on Social Selling. Boise Valley B2B Networking Groups, is a Nimble Social CRM & HootSuite Solution Partner, a TTI Performance Systems VAA, and Craig also conducts workshops and seminars relating to sales and social business applications. by Craig Jamieson - Maximize Social Business.
B2B MARKETING INSIDER | THURSDAY, JUNE 11, 2015
[Social] 5 Marketing Lessons From The Sharing Economy
Marketers can leverage social proof and peer reviews to build trust and loyalty with customers at a grass roots level. 3. Integrate Social Social integration is becoming the most important element of brand discovery and engagement. Make every brand experience a social one where customers can engage, share, communicate. 4.
HUBSPOT | FRIDAY, JUNE 19, 2015
[Social] The Free Templates You Need for Visual Content Design
And in social media, visuals pretty much make or break your presence. All the Templates You Need for Visual Content Design. 5 Pre-Sized Social Media Cover Photo Templates ( Download Here ). As you now know, social media is where visual content thrives. Download your 5 social media cover photo templates here. But honestly.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 13, 2015
[Social] How Brand Builders Can Prep For Content Creators
This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. This is especially important with people who develop brands. Author information.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 22, 2011
[Social] 12 B2B Marketing Predictions for 2012
In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. 3. Social Media 5. Social advertising. This shift will extend nurturing from email and phone into advertising and social media in order to nurture earlier stage contacts. Content Marketing 1.
HUBSPOT | TUESDAY, AUGUST 16, 2011
[Social] Engaging in Conversation Doesn't Grow Reach [Infographic]
For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. So I've been conducting research for a few months now for our upcoming Science of Social Media webinar , and what I've found ultimately debunks myths about engaging in conversation and its effect on social media reach.
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 6, 2010
[Social] The Essential Skill Set For Modern B2B Marketers
Networking – As B2B social media grows, the marketer must communicate with prospects and customers through networking. Tags: Modern B2B Marketing b2b marketing B2B social media Email Marketing Marketing Automation revenue cycle Just like everyone else, B2B marketers wear different hats in the duties they perform.
WINDMILL NETWORKING | FRIDAY, JUNE 4, 2010
[Social] Going on a Business Trip? Use the LinkedIn Events Application and Windmill Network!
There is value in plugging our windmills into the grid that is social media and virtually connecting. Image by @Photo. via Flickr. If you’ve followed my Windmill Networking blog for awhile or read my LinkedIn book , you’ll know that I’m a huge fan of the LinkedIn Events Application. You first need to create a LinkedIn Event.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JANUARY 7, 2015
[Social] 10 Innovative Marketing Events Happening in 2015
While social and mobile are consistently evolving as viable communication and engagement tools, email is still the core marcomm channel. The event offers a plethora of session tracks to choose from, including “Branding and Marketing,” “Social and Privacy,” and “Design and Development,” among others.
ENGAGE | THURSDAY, OCTOBER 9, 2014
[Social] Launch a Twitter Account From Scratch With These 8 Tips
Launching a brand-new Twitter account for a business, product or initiative—and attempting to make it a social media sensation—can seem like a daunting undertaking. Growing a presence on social media organically can be time-consuming and take regular and calculated effort. We’re glass-half-full people, let’s be honest. Use them.
BIZNOLOGY | TUESDAY, SEPTEMBER 23, 2014
[Social] Mizuno running long tail outreach marketing case study
If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
WEBBIQUITY | TUESDAY, JUNE 4, 2013
[Social] 37 Fantastic SEO Guides, Tips and Tactics
Optimize off-site content (for example, on YouTube and other social platforms). Use social signals to boost rankings. Sean Clark contends that “Keywords (are) a thing of the past,” and that social media signals (particularly from Google+) are the future of search engine ranking signals. Create link-worthy content.
CRIMSON MARKETING | WEDNESDAY, APRIL 15, 2015
[Social] Infographic: What’s Trending In Marketing for 2015?
And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. case studies – 73%.
MARKETING EDGE | FRIDAY, AUGUST 31, 2012
[Social] Are You Image Crazy?
Hitting on a single topic in marketing, social media and business communications. The first photo uploaded to the web was of four women. Today we are image crazy, do you understand! CRAZY. We are so crazy with images that there is an Instant Upload feature in smartphones that. Quick and to the point.
BIZNOLOGY | TUESDAY, FEBRUARY 1, 2011
[Social] Interview with Dick Axelrod of Terms of Engagement
Happily, Dick also agreed to respond to e-mail interview questions for us, discussing organizational change and social media, among other topics. MM: Does the advent of social media change the hierarchies in organizations that contribute to old-fashioned top-down change management? Cover via Amazon. DA: I'm an accidental consultant.
ENGAGE | MONDAY, JULY 23, 2012
[Social] Monday Morning Reads: Infographics, Logos, and Silly Tweets from 2006
Content Creation Social Media branding infographics internet logos TwitterWhat had TMG followers retweeting and clicking this past week? Here are some of the stories. What’s a Map of the Internet Look Like? Read on. Do You Have Sexy Infographics? We’re obsessed with infographics. Who isn’t? See how Visual.ly The Lost Logos.
CLIENT BRIDGE | FRIDAY, JULY 8, 2011
[Social] INFOGRAPHIC: Following Brands
From Get Satisfaction, here's an infographic that looks at why people decide to follow a brand on social media. View Original Article
MI6 MARKETING AGENCY | THURSDAY, AUGUST 18, 2011
[Social] Mi6 Quick Tip #8: Custom Groups
Linkedin is the primary public social network for making connections and engaging with business professionals. This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Watch an Interview About This Linkedin Group. Some Thoughts.
SAVVY B2B MARKETING | MONDAY, MARCH 5, 2012
[Social] Could Pinterest Work for B2B?
With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. have to answer - "yes" and "yes." Is your brand using it?