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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2011
    [Social] 15 ways to use Twitter to toast your competition
    Despite the social media hype, your website is usually the place where you ask for money… or registrations, downloads, or whatever you’re after. Websites are still important in the social information eco-system. When you need to pull out some “social validation,” simply direct them to your Twitter page.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 9, 2010
    [Social] Blog Best Practices: 8 Writing Tips to Generate Leads From.
    This entry was posted on Tuesday, March 9th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition?
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 21, 2010
    [Social] Twitter: Steps to Insure Success
    Possibly related posts: (automatically generated) Twitter Stats: Monday 22 January 2010 This entry was posted on Thursday, October 21st, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing. How Do You Measure Social Media Success? of all retweets happen within the first hour. TIMING is crucial when sending out tweets.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 6, 2009
    [Social] Twitter is Worth What!?! – Marketing WTF?
    If you haven't noticed by now, we think of Mashable as THE source for all things social media (and generally cool tech stuff).  I came across an interesting article on Mashable by Ben Parr yesterday, Twitter's Value: 5 Eye-Popping Stats.  Check these out: 1. According to PEDC’s numbers, the price of
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Social] What Makes Marketers Tick?
    The top 5 most-used marketing technologies are email marketing, social media, website visitor tracking, CRM, and web forms. The top 3 marketing challenges are raising budget to launch more programs, gathering resources needed to manage campaigns, and implementing an effective social media strategy. Evolution of social marketing.
  • I-SCOOP  |  TUESDAY, DECEMBER 23, 2014
    [Social] Customer-centric marketing: optimize and integrate
    Social media pundits tackle topics such as conversion and omni-channel strategies. 'Have you noticed? Bloggers, experts, research companies and marketers are increasingly talking about channel-agnostic and customer-centric marketing again. Finally. SEO experts say search […].
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 16, 2012
    [Social] Savvy Week in Review: March 16
    Social Pros 6 - Instagram Lessons from a Giant B2B Company by @jaybaer. If a huge, global shipping company like Maersk can make good use of a visual social network like Instagram, what's stopping you? It's Friday? Really? Seems like we didn't just lose an hour to daylight savings, we may have lost a couple days!
  • HUBSPOT  |  TUESDAY, DECEMBER 14, 2010
    [Social] Marketing Counterpoint: Why PR Does Help Sales
    Some PR agencies were slow to pick up on integrating PR with social media, but what I’m seeing is that there is actually a battle for ownership of social media – between PR and marketing agencies. don’t know too many PR agencies that don’t profess social media marketing expertise. Focus on Content.
  • B2B LEAD BLOG  |  FRIDAY, MARCH 18, 2011
    [Social] Friday Wrap-Up: This Week in B2B Marketing Tips
    SXSW is in full swing here in Austin, and it's exciting to see how social media has transformed (and been transformed by) the event. Happy Friday all! B2B organizations are getting more and more involved, and many of our partners, prospects, and customers are hosting events around town this week
  • B2B LEAD BLOG  |  FRIDAY, JUNE 3, 2011
    [Social] Friday Wrap-Up: This Week in B2B Marketing Tips
    The Business of Being Social: May 2011 I always enjoy these Happy Friday and welcome to June, everyone! We can tell summer's come here in Austin because the forecast includes highs of over 100 degrees almost daily. Let's check out some of the nice posts from around the blogosphere this week: 1.
  • VERTICAL RESPONSE  |  MONDAY, MAY 26, 2014
    [Social] Small Business Owners: Time to up Your Digital Game [Infographic]
    The Definitive Guide to Getting Started with Social Media Marketing. Copywriting Cheat Sheet: How to Write for Email, Social & the Web. Webinars: Social Media – Tips & Inspiration for Small Businesses. Cross-Channel Copywriting: How to Write for Email, Social & the Web. The conclusion?
  • CK'S B2B BLOG  |  MONDAY, APRIL 23, 2012
    [Social] B2B Mobile Marketing Video: "CK's Mantra For B2B Mobile Success = Better, Faster, Easier"
    B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. As I've worked to hit home during my speeches, trainings, and mobile-marketing guide on B2B mobile marketing: If you want to win mobile hearts, minds, and market share through mobile your mantra should be "Better, Faster, Easier."
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • MODERN B2B MARKETING  |  TUESDAY, NOVEMBER 10, 2009
    [Social] Creating a New Customer Every Few Days – Marketo’s Secret Sauce to Sales Success
    My favorite part of the webinar was the Q&A where Bill and Anneke fielded about 10 questions from other sales managers including how we compensate our sales people, how to sell a more social selling structure into your organization, and how to infuse sales 2.0 sales leads sales process social selling into a sales process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 1, 2012
    [Social] Has a Facebook Rebellion begun?
    And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. Deutsch:  The whole nature of Facebook is all about connecting and social intimacy.
  • B2B LEAD BLOG  |  MONDAY, DECEMBER 2, 2013
    [Social] Learn How to Maximize Lead Generation
    You noted that social channels are delivering less than 5% of leads from all social channels. Will any technique or technology push social out of the 5% box? Social can be put to good use in lead generation, but its best applications are misunderstood today.  If you’re lucky, you meet Ruth P. Budget? Technique? Ruth P.
  • SOCIAL MARKETING FORUM  |  FRIDAY, NOVEMBER 26, 2010
    [Social] Brian Solis: Prominence is Earned Through Attentiveness and Corresponding Actions
    Brian Solis needs no introduction if you follow what is going on in social media marketing and new marketing and customer behavior trends. In this interview, Brian shares his thoughts on the social evolutions, the role of content and the importance of listening and taking action to engage and interact. Looks like cross-channel.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Social] How to Increase Customer Loyalty through B2B Marketing
    Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. Follow and engage with customers on social media. Contact New Incite today.
  • CLIENT BRIDGE  |  THURSDAY, MARCH 3, 2011
    [Social] Groupon and Online Marketing
    The company is the dominate player in social commerce, which includes group buying sites and coupon sites. Social commerce sites can help Web-based businesses increase sales and generate brand buzz by leveraging social networks and amplify word of mouth. Selling Up - Getting a customer to your site is more than half the battle.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Social] The Content Marketing A-Team
    It is someone who understands the nature of dynamic content – the kind of content that generates comments and social shares. It is also someone who increasingly has their own social influence and not just publishes content but also shares it and helps get the conversation going. Social Writer. Editor. Content Curator.
  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] 10 Reasons why B2B cannot ignore mobile
    'Mobile is rapidly changing the way all audiences interact with brands and communications, across social networks and throughout the buying cycle. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. Email, social, search and mobile is at a tipping point.  .
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 27, 2012
    [Social] Savvy Week in Review: July 27
    Who are the Top 15 Thought Leaders in Social Media Today? Operationalizing Social Media: How SAP replicated its successful social media practices across the globe by @toddmwilms via @MarketingSherpa. Tune into this informative, engaging 25-minute video for a behind-the-scenes look at how SAP does social media right Enjoy!
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Social] How ITSMA is Leveraging Marketing Made Simple TV to promote their offerings
    As always, we promoted it extensively across our syndication network – Marketing Made Simple TV, Social Media Club, FearlessCompetitor.com, Social Media Today, Business2Community, CustomerThink, B2B Marketing Zone, Alltop, YouTube, Vimeo, etc. We love comments and those who share on posts on social media. Jeff Sands.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Social] Why The Perfect Marketing Department Needs To Evolve [Infographic]
    Increased Importance of Social Engagement  . Marketing Executives: The use of social technologies with customers increase: brand awareness by 36%. 83% of respondent companies are using social technology. 'Text from Infographic: The market has officially changed and marketing teams should too. Lead Generation. Website Conversion.
  • SAZBEAN  |  WEDNESDAY, OCTOBER 9, 2013
    [Social] How Companies Use Content Marketing to Generate New Leads
    When it comes to social media, 83 percent of B2B companies rely on LinkedIn (it’s the top social site they use). For B2C companies, the hardest part is managing social media. 'Traveling Salesman (Photo credit: John Fraissinet) What tactics are marketers using to generate new leads? How can you overcome these challenges?
  • SAZBEAN  |  WEDNESDAY, JUNE 29, 2011
    [Social] 12 Reasons You Absolutely Need To Be On Twitter
    As a result, Twitter is a very misunderstood social network and tool by the vast majority of people. Twitter doesn’t do a very good job telling you what it does, or why you’d want it. We try to convince people to use Twitter and they say, “I don’t want to know when you’re brushing your teeth.&#. News & Note
  • SAVVY B2B MARKETING  |  FRIDAY, JUNE 25, 2010
    [Social] Savvy Week in Review - June 25
    Fascinating Hardcore B2B Social Media Success - by @markwschaefer You can't get much more B2B than ShipServ - a global software company focused on solutions for the shipping industry. This case study about their use of social media AND the results of the campaign is very informative. Go forth and be social, B2B! Enjoy!
  • FOLLOW THE LEAD  |  THURSDAY, JULY 1, 2010
    [Social] Making order out of the chaos
    For example, web tools are available that combine your Outlook e-mail screen with relevant information, displaying a history of your contacts and their recent activity on the major social sites. Guest Blog | Miles Austin. to-b sales executives need to structure their approach to this new landscape, using myriad tools available online.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [Social] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    Additionally, a recent Oracle SRM survey found that nearly half (49%) of European social media marketers said "creating content to support defined business/communication objectives" was "very important" - but only 33% said they were ‘Very confident’ at doing it! One answer is to repurpose content.
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Social] Why Virally is great for authors
    Social media has given everyone a voice and a platform. With Virally you can easily and quickly create a page to host your free chapter and then give prospective readers the chance to download the content using their social details or complete the manual form. Social Sharing. 'The Launch! Free Chapter. Virally. Influencers.
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Social] The John Lennon tribute on Twitter, YouTube, Google and more: integrated, brilliant but.
    For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. Social Media Today.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 26, 2013
    [Social] 8 Questions B2B SEO’s Should Ask In Buyer Persona Development
    But what’s interesting is that the conversion rate for organic search engine traffic is actually less than the average conversion rate across all channels and second to last overall, only ahead of social media. ” This question helps uncovers possible link opportunities and social media destinations for outreach strategies.
  • MEASURABLE MARKETING  |  THURSDAY, JANUARY 12, 2012
    [Social] 4 New Year's Resolutions for Digital Marketers
    It's no longer enough just to be present on social media channels. Brands and businesses have developed new ways to take their social media initiatives to a whole new level, delivering content to their customers in hyper-relevant contexts. Can we call 2012 the year of digital? eMarketer. has predicted a 14.4% increase in U.S.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, MARCH 24, 2011
    [Social] Foundation Capital, Emergence Capital , Rembrandt Venture and Greenhouse Capital Invest $12 Million in InsideView
    The powerful sales intelligence we provide enables social selling and allows sales professional to find opportunities, establish relationships, build trust, and close business faster.”. The sales process has dramatically changed with the availability and adoption of social media and Web 2.0 tools by both sellers and buyers.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Social] 7 Inspiring Examples of Real-Time Marketing in Action
    It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pretzel Crisps' "Social Sampling" Program. Pepsi During Fashion Week 2011.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Social] A Checklist for a Good Blog
    Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If social media sites are where you connect and chat, then your blog is where you can converse about the things that really matter. compelling image with each post.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 25, 2012
    [Social] Would I want to have a beer with your brand?
    The crux of the beer test is whether or not a candidate is likeable enough for you to have a voluntary social encounter with them. believe likability is also a core intangible we use in deciding who we do business with. Here is my advice for passing the B2B Beer Test. Don’t start by telling me how smart, special, different you are.
  • VIRALLY BLOG  |  FRIDAY, DECEMBER 5, 2014
    [Social] More leads for your ebook or whitepaper
    Social Sign-in. Social Sign-in. Unlike other landing page creators we create more downloads than others by the use of Social Sign-in. What this is in plain english is the ability for a person to download your content using their social media accounts. So if you already know we do then please disregard this post. Events
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Social] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    'It starts as a single word or phrase casually written into a blog post, video, or social channel. That social group has just turned that word into the norm for their Internet speak, and, just as likely, some other once-beloved jargon is now a conversational has-been. Social Media Optimization (SMO). Then another. And another.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    'Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • HUBSPOT  |  WEDNESDAY, JANUARY 25, 2012
    [Social] The Ultimate Checklist for Integrated Marketing
    Successful inbound marketing requires a hand in a number of different marketing channels, from blogging , to social media, to email, SEO, PPC, and even live events. Email and Social Media. It's all about social media. Be sure you're adding social media sharing buttons (e.g. Email and Blogging/Social Media/PPC.
  • HINGE MARKETING  |  FRIDAY, MAY 2, 2014
    [Social] Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
    Google+ is one of Google’s social media platforms and was designed to compete with Facebook. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. Social SEO Amplifies Content. 'Curious about Google+? What is Google+? Google Authorship Builds Trust.
  • PHOENIX RISING  |  TUESDAY, MARCH 2, 2010
    [Social] If it Looks like a Duck.
    But thanks to social media  that behavior has expanded to include all of us. Whether it's on Facebook, Twitter, LinkedIn or the host of other social media sites. That's especially true with the freedom to speak  - now available through social media. The freedom to share has increased our debates. But if not.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Social] Building Content Marketing Strategy – 10 Steps
    content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. The new buying process.
  • B2B MARKETING BLOG  |  TUESDAY, JUNE 14, 2011
    [Social] Facebook Going Public
    The social media giant is going public? This CNN Money article states, “By early 2012, the social networking giant is poised to either hold an initial public offering or begin disclosing its financial results.&# Could it be? Well, don’t get too excited yet, the deal isn’t done.
  • SAZBEAN  |  TUESDAY, OCTOBER 8, 2013
    [Social] 12 Ways to Make, and Keep, Your Blog Awesome
    When creating social media accounts, think about the future – will the account names be relevant down the road? Sign up for all your social media sites now, even if you’re not planning on populating them right away. 'Awesome doodle (Photo credit: EvanHahn) Envision where your blog will be in five, 10, and 20 years. Content Strategy
  • SAZBEAN  |  THURSDAY, SEPTEMBER 6, 2012
    [Social] How to Develop Your Digital Strategy
    Presence: Measure of the brand’s social footprint 2. Customer segmentation allows marketers to connect social to all customer touch points and identify what motivates a brand’s core consumers in an omni-channel environment. Second, they must make sure that clients get that profit and ROI are outcomes, not the strategy itself.
  • SAZBEAN  |  THURSDAY, MAY 31, 2012
    [Social] When It Comes to Content Marketing, If You Fail to Plan, Plan to Fail
    And the entire content mix of blogs, email newsletters, social media, and the rest has a random and haphazard look and feel.  As you develop your plan, ALWAYS tie specific numbers and timelines to some or all of the following goals: Engaged followers or fans on social networks. How can we tell? It doesn’t have to be this way.
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Social] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Show notes. Internet Trends via Mary Meeker — October 2011.
  • SAZBEAN  |  TUESDAY, MARCH 8, 2011
    [Social] StumbleUpon – The Hidden Gem of Traffic Generation
    Share & Share alike Just like other social networking sites, StumbleUpon is not just a promotion engine. Social media is about building relationships!) Looking for new ways to promote your blog or other content? Have you tried StumbleUpon ? So, if you start using StumbleUpon, share content from other people as well as your own.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, NOVEMBER 11, 2011
    [Social] 11 Tweetable Digital Marketing Notes from ad:tech
    “Investing in one social platform is the wrong goal. “Social is a core human behavior, not a destination.” Social media and email are still being treated as silos in Europe.” by Jesse Noyes | Tweet this Ad:tech is billed as the event for digital marketing. Enjoy – and tweet away! < Tweet this!
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 18, 2013
    [Social] Blog Design for Businesses – Do’s and Don’ts
    Here are some of the … Continue Reading Blog Design for Businesses – Do’s and Don’ts by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. 'One of the things that will determine the success of your blog is its design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social] 7 Personal Branding Lessons You Learn by Falling in Love
    So you must, “Enlarge as a human being, Excel as a social media being and Evolve as a personal brand.”. His personal branding approach is , “Enlarge as a Human Being, Excel as a Social Media Being and Evolve as a Personal Brand”  To know more visit  www.dramitnagpal.com. By  Dr. Amit Nagpal, {grow} Community Member.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 27, 2014
    [Social] Six Tips to Beat the Wintertime Blogger Blues
    During the holiday season, theorectically a time of cheer and togetherness, I always see an increase of Grinch-like behavior on my social networks, in the office or even waiting in line for coffee. Keeping social networks sane. Start following more positive people in your social networks online and keep an eye on the repeat offenders.
  • LEADER NETWORKS  |  MONDAY, APRIL 1, 2013
    [Social] Avoid Online Customer Community Failure!
    Building Mausoleums Instead of Sherpa Tents: Social business success means constant innovation through iterative cycles, driven by member feedback. Communities, by their very nature, are in constant flux from changing member needs, business objectives, technical improvements and online social norms. Failure.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 30, 2011
    [Social] 4 B2B Insights from Salesforce.com’s Acquisition of Radian6
    But if you are a B2B marketer who is managing or planning social media for your company, here are some reasons why you should care. Create Awareness of Social Media Monitoring Among Salespeople. With salespeople onboard in their understanding of social media monitoring, this expands the use of social media throughout a company.
  • VOLACCI  |  FRIDAY, APRIL 4, 2014
    [Social] Sneak Preview of Our New #DrupalConAustin T-Shirts
    Let us know here or via social media what you think of them. 'We''re super excited that DrupalCon is in Austin this year so we decided to make our own original Austin-themed shirts for the occasion. We think they''re pretty neat and plan on making many more! Don''t Worry, You''ll be Able to Get One Too drupalcon
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 13, 2015
    [Social] 10 of the Most Successful B2B Blog Post Themes
    2.) “Best of” Social Media Lists. Why this theme is effective : Data shows that 84% of B2B marketers use social media in some form. However, from our experience, some manage their social media presence better than others. Monitor social media activity, communities, forums, etc. 'Read, write, review. Enjoy!
  • B2B IDEAS @ WORK  |  THURSDAY, NOVEMBER 17, 2011
    [Social] B2B Marketing: How Your Target Audience Thinks & Remembers
    ” How Your B2B Target Audience Thinks Because of search engines and social networks, people process and remember information very differently than they have in the past. They can either find it online (via search engine) or from a colleague/friend (via online social network).
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 29, 2012
    [Social] How to Build a Successful Personal Brand
    Rather than get spooked, though, he set his sights on starting a new chapter in his career – namely in social media. digested as much content as I could on social media. also did a mini MBA at Rutgers in social media marketing. Early on I used social to identify key voices in the field, and share their content with others.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JUNE 17, 2013
    [Social] Webinar: Inside Sales Virtual Summit reveals selling best practices
    Related Resources: How IntraLinks Used Social Media to Generate Twice as Many Sales-ready Leads as Any Other Channel. 'Tweet A top struggle for sales professionals is optimizing selling time and driving lead generation. Reducing their time to lead by more than 60%. They include: Best Selling Sales Authors. Guy Kawasaki, Art of the Start.
  • SAVVY B2B MARKETING  |  MONDAY, JULY 23, 2012
    [Social] Savvy Toolkit - Buyersphere 2012 Report from BaseOne
    Millenials are more likely to get that Word of Mouth via a social channel than a Gen X or older decision maker. But don't count social media out! Research about B2B buyer attitudes and perceptions of marketing and its effectiveness are very rare. They also scored the highest for the usefulness of the information found.
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 13, 2011
    [Social] Savvy Week in Review - May 13
    First Things First – Content Strategy Before Social Strategy by @ predsicker via @ Junta42. Patricia Redsicker explains why you need a plan before you jump into social media -- and how you go about developing one. I don't know about you, but we have spring fever! Time for B2B Marketing to Reorganise by @ bobapollo.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, AUGUST 6, 2013
    [Social] 50 Ways to Market Your Website to Generate Links
    Social media profiles. Print ads (See: Infor Ad Catches My Eye, Integrated with Social Media, Too ). Post it on social media. Use a good social commenting tool, such as Disqus. Ask people to share your content on social media and thank them when they do. I’ve posted 50 of them below. See, nothing complicated.)
  • B2B IDEAS @ WORK  |  WEDNESDAY, MAY 2, 2012
    [Social] Human Behavior and Multiple Identities in B2B Marketing
    Social and behavioral research suggests we all have multiple identities that are called forth in the appropriate social context. With smartphones, those aforementioned identities can be called forth at any time, via phone call or email or text, or through a myriad number of social networks. Multiple Identities. Fragmentation.
  • DIRECT RESPONSE COACH  |  TUESDAY, DECEMBER 3, 2013
    [Social] How do you qualify an inbound lead?
    'So you write a post, distribute it to your subscribers, share it on social media and then watch as visitors come to your blog or website and download your free report in return for their email address. This is how leads are generated through inbound marketing. The best part is that over time that same [.]
  • THE EFFECTIVE MARKETER  |  THURSDAY, APRIL 26, 2012
    [Social] Why Seeding Your Content is Key to Making it Viral
    Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). 2: The structure of the social network . No wonder there is so much confusion when it comes to social media and viral videos! Here’s where many researchers disagree.
  • SYNECORE  |  THURSDAY, MARCH 28, 2013
    [Social] 5 Ways to Optimize Your Business for Local Search
    In addition, you may want to experiment with social local search/review/check-in sites like Yelp and Foursquare. As we dive deeper into the mobile era, businesses of all types and sizes need to adopt a Social Local Mobile mindset. We are living in the days of wine and roses-for mobile devices, anyway. The numbers don’t lie. to 918.5
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social] Why Budgets are Shifting to Digital Marketing
    The shift to digital marketing is largely consumer driven, as technologies such as the Internet, social media, and mobile devices empower them to demand more out of brands and marketers. Allocation in social media and email marketing, for both engagement/retention and acquisition remain strong, as does spending on mobile marketing.
  • SAVVY B2B MARKETING  |  MONDAY, DECEMBER 20, 2010
    [Social] B2B Marketers: Are Your Glasses Half Empty or Half Full?
    Participation in online communities and in an array of social media channels is flourishing. Feeling it’s too much trouble to groom subject matter experts to participate in social media. Lots of marketers seem overwhelmed by everything that now falls under their purview. Mobile marketing has been added to the mix. Tweet.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, MARCH 27, 2012
    [Social] MarCom Strategist QuickTip: Instill Some Quiet in Your Work Life
    I’ve not time for social media.”. ve struggled with these challenges too – especially fitting in social media. The more social media platforms and tools proliferated like mushrooms, the more stressed I became. even stopped posting on social media and my blog for a month. I can’t keep up with all of it.” The result?
  • WRITING ON THE WEB  |  WEDNESDAY, AUGUST 29, 2012
    [Social] Content Marketing: What Are Your Target Audience’s Interests, Needs, and Wants?
    Content marketing requires that you publish frequently on your site, your blog, and in social media. Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Audience’s Interests, Needs, and Wants?" They won’t stay.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 5, 2011
    [Social] The problem with personas
    There has been a lot to consider … reactions from the social web … disbelief … new details of the suicide … grief … and my own relationship with Trey that was apparently disconnected from reality, at least as his problems escalated over the past few months. I haven’t been able to think about anything else.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social] 12 Essential LinkedIn Groups for B2B Marketers
    'With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Social] 10 Trends for Financial Services Marketing
    However, the explosion of  web analytics ,  social media  and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  But the new social conversations are generating a different data stream of unformatted data. 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Social] Twitter success stories: Explaining the ROI of Twitter
    Measurement and ROI are constant themes in the social media world.  But I can also see many companies stumbling around trying to calculate their return on investment while their competitors are establishing a social media foothold. Three reasons why the experts are wrong about social media measurement. Just show them. Balance. 
  • FEARLESS COMPETITOR  |  THURSDAY, AUGUST 15, 2013
    [Social] Cntrl-Alt-Delete- Reboot Your Business and You – @mitchjoel on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of the social media company Social Ribbit , and we wish to thank our sponsors, especially the content marketing firm  Avitage , the brand-telling company  Communication Strategy Group , the social media marketing company Social Ribbit and Watchitoo. Mitch Joel.
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Social] Mi6 Quick Tip #8: Custom Groups
    Linkedin is the primary public social network for making connections and engaging with business professionals. This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Watch an Interview About This Linkedin Group. Some Thoughts.
  • MI6 MARKETING AGENCY  |  SUNDAY, SEPTEMBER 12, 2010
    [Social] The Mi6 Tweekly: Weeks of August 30 and Sept 6, 2010
    Good advice from @JeffreyHayzlett on Social Media Mktg Best Practices via @SMMmagazine. Chart: Adoption of Social Media by demographic, U.S. Chart: Is Social Helping Search for Business Websites? Chart: Time business professionals spend per week using social media, North America (Source: @ittoolbox). Monday. Monday.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Social] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Social] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    Any way you slice it, focusing on platform technology is much less exciting than last year''s vision of "social enterprise". The ExactTarget Marketing Cloud does now include Salesforce’s previously-purchased social marketing components, Radian6 social monitoring and Social.com social advertising. Here are my observations.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Social] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. 'The majority of companies are not using video in any way that provides any real ROI. 
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 18, 2011
    [Social] Marketing Vendor Selection: Trends You'll Need to Support
    Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. But it's still worth taking a guess at what looks likely. Mobile. Video.
  • MEASURABLE MARKETING  |  THURSDAY, FEBRUARY 9, 2012
    [Social] Content Marketing on the Rise: An Infographic
    As Content Marketing Institute's research has found, marketers delivered more B2B content on social sites like LinkedIn, Facebook, YouTube and Twitter than ever before. Content marketing continues to be a top priority for businesses in 2012. The question is: how can your get the most ROI from your content? Registration details coming soon
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • HUBSPOT  |  WEDNESDAY, MAY 23, 2012
    [Social] How the Right Tools Can Help Remedy Your Website's Traffic Problem
    Today, the smartest marketers are focusing on search engine optimization, blogging, and social media. In fact, HubSpot's 2012 State of Inbound Marketing Report showed that SEO, blogging, and social media were most frequently cited by marketers as channels with a below average cost-per-lead, and channels that were growing in importance.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 15 Facebook Holiday Contests You Can Create in Minutes
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 15 Facebook Holiday Contests You Can Create in Minutes by Jim Belosic - Maximize Social Business. 'The holiday countdown has begun! Remember to offer a […]. Jim Belosic.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 1, 2014
    [Social] What to Know: SMX West 2014 Takeaways
    This is also the case with Bing, as they too are using social signals in addition to location data and search history. But personalization is going beyond the search engines, with social networks working to be as personalized as possible. The Intersection of Search & Social. Links, content, social media, etc.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Social] Almost any brand can be Pinteresting. Here’s how!
    This is an amazing opportunity for brands to increase brand recognition by way of social sharing or “pinning.” Like any social platform, Pinterest might not work equally well for all brands. Pinterest is social, so remember to interact and engage with others. Related Stories Social Media Explained. Absolutely.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] 21 Unbelievable B2B Content Marketing Statistics
    'B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. Here are some key statistics from the study.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Social] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
    To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. To build brand awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Social] The five elements of a perfect blog post
    He writes about how his life is going in the social media context. And to demonstrate a best practice, I’d like to introduce you to the sweetest writer on the social web: Stanford Smith of the Pushing Social blog. “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks.
  • WEBBIQUITY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] 2011 B2B Marketing Trends
    Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Content Marketing ROI Show and Tell [Infographic]
    The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. However, disciplined content creation and the mastering the art/science of social media are both very difficult.
  • B2B IDEAS @ WORK  |  MONDAY, NOVEMBER 29, 2010
    [Social] B2B Marketing Events Around The World - Dec 2010
    December 1, Social Gaming Summit East New York, New York: This event focuses on strategies for building, monetizing and growing social games. December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. Sources: Mashable , BMA
  • B2B IDEAS @ WORK  |  THURSDAY, APRIL 4, 2013
    [Social] New Twitter Tools for B2B Marketing
    With 200 million active users, Twitter has become the premier social network for. 'If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, SEPTEMBER 13, 2011
    [Social] Pardot Stays Focused on Small and Mid-Size Clients
    The biggest news in its latest release, announced August 31 , was using Qwerly to copy public social media profiles into the marketing database. The new release also included sending pre-scheduled social media messages from within the system and tracking social content consumption and resharing at the individual level.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 27, 2011
    [Social] How can we help you?
    We write a popular sales blog for OneSource This blog has almost 40,000 readers today We get a score of 100 out of 100 in Twitter and are social media experts We … Continue reading → Demand GenerationIs your company too quiet? Let us help.
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