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  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Social] Content Marketing Delivers Lead Insight to Sales
    To me, social media is a supplement not a substitute for real relationships. It is true that industrial buyers are more in charge of the buying process today than ever before. Content marketing has become indispensable for addressing this changed buyer behavior. Sales spend less time on prospecting and chasing down elusive leads.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Social] The seven R’s of thought leadership
    It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.  Resonant.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 1, 2013
    [Social] The hidden leadership skill you can ignite today
    think this also shows up on the social web, doesn’t it? think this also shows up on the social web, doesn''t it? 'Randy Gilson and his house of many colors. used to travel to Pittsburgh on business a lot (great city!) and always stayed at the same hotel near the office. “HELLO MARK! How are you doing?” It''s not a.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Social] 4 Key Marketing Technology Takeaways From A Forrester Wave
    There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The vendor web site is an important first impression engagement forum.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Social] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Optimize your social accounts. Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Hire an expert or have a review. Author Markups. Multilingual SEO.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Social] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? They won’t stay.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Social] New Study: Email Marketing Actually Works?!
    The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. Search isn’t dead.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 9, 2010
    [Social] 9 Awesome Search Engines That Aren’t Named Google
    Yelp is a local search engine and social network that allows searchers to discover and review local businesses. Flickr is a thriving social network and search engine based on images. Pipl gathers images, social profiles, business information, email, and many other types of information with just one click. Connect with HubSpot
  • AVITAGE  |  TUESDAY, OCTOBER 29, 2013
    [Social] Define Your Enterprise-wide Content Use Case Requirements
    So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. 'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. You can’t do it.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Social] Why B2B Email Marketing Is Sexy (And It Knows It)
    And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. Not as sexy.
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Social] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., Integration With Social Media. Incorporating social elements into your lead nurturing emails encourages the sharing of your content by your recipients and can impact the overall effectiveness of your lead nurturing campaigns. ext Steps. Next Steps.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Social] 4 Content Marketing Metrics Trends and Best Practices
    For instance, while vanity metrics may be important to measure for your social media marketing team, your CMO is likely more interested in conversion metrics from social posts instead. 'by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement. So what are marketers doing?
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Social] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Many companies have acquired multiple social and marketing tools that overlap in capabilities but are limited to only one department. For a unified, company-wide view of your customer, you must first integrate your marketing tools – social, marketing automation, and CRM. 68% increase in social traffic to our corporate website.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Social] Be human. Your customers will thank you.
    We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. If you engage in social media, don’t make it all about you or your product. Your brand needs to be human, too. ” of a brand. Respond promptly.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Social] Recruiting the Best Inside Sales Rep Candidates for your Business
    Social Networking: Historically, sites such as Career Builder and Monster.com have been the popular online databases for job opportunities. In order to get a higher candidate response rate and bang for your buck, try social networking sites such as LinkedIn , Twitter and even Facebook. Too often, recruitment can fall by the wayside.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Social] 5 Ways to Create a Culture of Content Marketing at Your Company
    2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. The long story short is this: Josh James requires Domo employees to engage on social media.and the results have been staggering.
  • LEADER NETWORKS  |  TUESDAY, MARCH 19, 2013
    [Social] John Coates and the WELL: Looking ahead by looking back
    On a cold and rainy morning (it was London, after all) about a thousand community builders and social media managers from around the world gathered to think and talk about the art and science of our complex profession -- creating and managing online communities. The event was well covered, with lots of blog posts and reports. Work with it.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Social] How Do You Measure Member Engagement?
    think this very useful and important term is being misused, applied to a wide range of online activities in today’s engagement-obsessed social media world. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. m skeptical.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 24, 2013
    [Social] Drive Inbound Leads with B2B Marketing Sales Leads
    We love to read your comments and appreciate those who share on social media too. 'B2B Marketing Sales Leads uses a simple “hub and spoke” approach to grow your marketing database with qualified sales leads. They are marketing qualified sales leads for you to nurture and score. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Social] My Review of the book, Enchantment, by Guy Kawasaki
    We love your comments and sharing on social networks. Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions , takes the reader on a unique journey – of reconsidering how they have ever created, managed and damaged relationships in their lifetime. Everyone should read this. Sorry. What do you think?
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Social] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
    Social Media Sharing Ratio? Chris recommends a 12 to 1 social media sharing ratio. You need to be listening to what the marketplace is saying about your brand, products, competitors products, and other industry trends that people are talking about on the social web. This episode of Inbound Now features Chris Brogan!
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social] 5 Future-proof Ideas For Your Website
    Make it human People crave human interaction We’ve heard the  statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels. P redicting the future of the web is nearly impossible.
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Social] Marketing automation services are the rocket, but content is the fuel
    The truth is that, in this day and age of social media, there are no short cuts. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., question. Distribution.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 19, 2013
    [Social] Marketing Is Personal – Emotion Beats Promotion By 2X
    “ Professional, social and emotional benefits ” marketing has a 42% lift (hence the 2x vs. business value). Buyers who engaged with your video and social media content were twice as likely to become customers. 'I have always believed that B2B Marketing is personal. Now we have the research to prove it. That’s right.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Social] Content Marketing Checklist
    Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Social] 10 Terrific New Twitter Infographics in 2011
    Twitter Infographic" by Social Media Sonar. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 7, 2010
    [Social] LinkedIn: 5 Ways to Make the Most out of Your Connections
    recently read a post by Stephanie Sammons on Social Media Examiner entitled, 5 Ways to Develop a Meaningful LinkedIn Connection where she’s highlighted and given examples of how to take the connection phase to the relationship phase. How Do You Measure Social Media Success? Ask a question or give a compliment.
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Social] B2B Marketing & Scientific Research: Why Online Relationships Matter
    That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Social] 10 Do’s and Don’ts of Partner Marketing Programs
    Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. Don’t expect your partners to be social-media savvy or to understand how to use social channels, you may have to give them training or provide materials they can easily use on social media.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 3, 2012
    [Social] 10 Common Facebook Questions Answered!
    Social Media answers Facebook Facebook Page Friend Request groups Hide messages News Feed Privacy Settings questions 'One of the great things about working at VerticalResponse is that we help solve problems, and not just with our own products or services. How do I see post from all my friends? Question #2: How do I change my privacy settings?
  • INDUSTRIAL MARKETING TODAY  |  MONDAY, AUGUST 20, 2012
    [Social] Industrial Content Marketing is Not Just for SEO
    good content marketer must play many roles – he/she must know SEO, be an investigative reporter who asks the right questions for extracting the meat of the matter from SMEs, be a copywriter, an editor, a marketer and be savvy about social media. Content marketing is a central topic in most of my recent conversations with industrial companies.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] Five Lessons From the Web 2.0 Summit
    Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. Farmville is a mega-hit on Facebook and Zynga has nine other social gaming applications based on classic games like poker and Battleship. Social Is the Killer App. I had a chance to attend the recent Web 2.0
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Social] What People Read This Week (in Between Watching World Cup Games)
    'The most socially shared blog posts from this week span a wide variety of topics. Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. Tweet. No Photoshop?
  • CK'S B2B BLOG  |  SUNDAY, MAY 20, 2012
    [Social] Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix
      • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. But where to start, and where to, from there? B2B Mobile Marketing
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Social] Brand Storytelling: Why Your Employees Should Tell Your Story
    New social technologies have mandated a fundamental shift in brands, but this shift can provide unparalleled opportunities if companies can harness its power. Branding has become a process of engaging consumers by inviting them along for a social journey. Of course, the best journeys don’t simply stop at a single destination.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Social] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
    We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
  • PR MEETS MARKETING  |  THURSDAY, JULY 10, 2008
    [Social] Brave New World of Media Pitching: LinkedIn
    Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. del.icio.us
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Social] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action. Blogging. Email.
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Social] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Social] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • B2BBLOGGERS  |  FRIDAY, OCTOBER 21, 2011
    [Social] Evidence: Print Is Not Dead
    One of the most important decisions made in B2B marketing centers around choosing the right media (print, online, social, events, pr, tv/radio etc) to deliver your message. The question each year is how much of your budget do you assign to each category. Is that true though? Not based on recent research conducted by Readex Research.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Social] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. Learn from them.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Social] Your Guide to the new world of Search Marketing Jerry Allocca on Marketing Made Simple TV
    The Producer and Director of Marketing Made Simple TV is Craig Yaris of Social Ribbit. 'Join  Jerry Allocca  on Marketing Made Simple TV to learn about Digital Marketing and Search with an Internet Marketing Expert. In this show, you will learn: Jerry Allocca. Why your goal now needs to be to teach Google. What other say matter.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Social] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Do you do any social bookmarking? Infographic of the Week: The Growth of Social Media - by @scottabel. Scott Abel shares a great infographic that highlights how social media is changing It seriously can't be September already, can it?!
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Social] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Savvy Speaks: Facebook - Is It for Businesses?
    The social media debate continues. Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. Of the top social networks, Facebook is the most personal platform. But as with any fashion, it's important to see if it fits before you head out the door. Jamie. Michele.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Social] 13 Ways to Spice Up Your Marketing Content With Data
    8) Include Social Proof. Social proof , also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Social proof can take many different forms , and one of them is -- you guessed it -- data!
  • E-LIGN  |  WEDNESDAY, JULY 31, 2013
    [Social] 3 Solid Reasons Why Every Business Needs to Create Content
    It is also absolutely essential that you share your content through all the social media platforms such as Facebook, Twitter, and Pinterest. Distributing content on social media has become expected by web users as another channel of delivery. The bottom line is that content marketing is the most efficient kind of marketing on the web.
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 11, 2011
    [Social] Savvy Week in Review: November 11
    How to Create Social Media Metrics That Matter by @SocialSteve via @markwschaefer. The ROI of social media is constantly under fire, but maybe we need to be looking at measurement in new terms. The Ziggy Stardust Guide to Social Media Stardom by @markmcguinness on @copyblogger. Happy Veteran's Day and 11/11/11! Are you sure?
  • HUBSPOT  |  MONDAY, SEPTEMBER 16, 2013
    [Social] What Mobile Buyers Are REALLY Doing on Your Website
    adults perform on their smartphones, with reading news/content and using social networking as a close second and third, respectively. If you''re sharing a webpage out on social media or email, remember that the end recipient (or the person he forwards it to, or the person that person forwards it to ) could very well be on a mobile device.
  • SAVVY B2B MARKETING  |  MONDAY, AUGUST 30, 2010
    [Social] 7 Steps to a Successful B2B Blog
    They do all the things I tell myself and ITSMA clients we should be doing in social media but we never seem to get around to doing. Almost everything they share is links to others’ stuff, which makes them MVPs to follow in Twitter or in other social media channels. Here’s to a lifetime of learning! Here’s why. Right.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Social] The Paradox of Choice – Barry Schwartz TED video
    We love comments and those who share on social media. 'Buffer. Why you should listen to him: 3,190,247 Views. Conventional wisdom tells us that greater choice is for the greater good, but Schwartz argues the opposite : He makes a compelling case that the abundance of choice in today’s western world is actually making us miserable.
  • READYPULSE  |  WEDNESDAY, APRIL 17, 2013
    [Social] My $900 Tweet…
    'Try to wrap your brain around this fact: there are more than 200 social networking sites currently available today. As someone who’s job description dips into Marketing, Social Media, PR, and then some, this fact sometimes leaves me … Continue reading → Share and Enjoy. Say what?!
  • EMAGAZINE B2B BLOG  |  THURSDAY, MAY 9, 2013
    [Social] 3 Reasons That An On-Site Blog Helps Your SEO
    Blog posts are easily shared and linked to via other blogs, other websites, and other social media utilities. 'With B2B web design trending toward a more simplistic and minimalistic style, a content hungry SEO might be wondering what to do? To optimize a a website, an SEO needs content. Google loves fresh content. Where would they go?
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. 3) Social Media. You know how we're always on your case to measure your marketing?
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Inbound Marketing vs. Outbound Marketing
    Second, the cost of coordination around learning about something new or shopping for something new using the internet (search engines, blogs, and social media sites) is now much lower than going to a seminar at the Marriott or flying to a trade show in Las Vegas. They have all migrated to the watering holes on the savannah (the internet).
  • PR MEETS MARKETING  |  SUNDAY, APRIL 18, 2010
    [Social] New Breed of Analysts
    Embrace of Social Media. The increased use of social media, such as blogs, twitter and event virtual worlds (for example ThinkBalm’s The Distillery in Second Life ), further increases these analysts’ awareness in the market place. The landscape has drastically changed for analyst relations over the past few years. Conclusion.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 25, 2013
    [Social] Who Took Home a 2013 Markie Award?
    Now in their seventh year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 19 categories, including marketing and sales alignment, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign: Twitter. Best Alignment of Marketing and Sales: ADP®.
  • CONVERSIONATION  |  WEDNESDAY, APRIL 18, 2012
    [Social] Optimize: a Holistic View of Content and Marketing Optimization
    Think about search engine optimization and social media optimization, for instance. Not optimization as improving SEO and keywords but optimization as a state of mind of doing better all the time in all touchpoints: search, social, content and more. The consumer is channel-agnostic, and empowerment is not a buzzword.
  • TOMORROW PEOPLE  |  TUESDAY, AUGUST 21, 2012
    [Social] Don’t Miss the London Growth Strategies Conference!
    Save on tickets to the London Growth Strategies Conference, a hands-on social media and mobile marketing workshop, with Tomorrow People. Do you want to learn how to use social media and mobile marketing to grow your sales and revenues? How to calculate the ROI of your social media programme. London Growth Strategies Conference.
  • ONPATH  |  TUESDAY, FEBRUARY 1, 2011
    [Social] Is Telemarketing Dead?
    ” Public Relations was (31%), Tradeshows (25%), Paid Search (23%), Direct Mail (22%), Social Media (16%) and Print Advertising (10%). Did you catch that – social media is only 16%. Does it still work for B2B lead generation ? Watch the video to see what we found in MarketingSherpa's 2011 B2B Benchmark Report.
  • TOMORROW PEOPLE  |  FRIDAY, OCTOBER 7, 2011
    [Social] How to Increase Your Revenue Performance in 2012?
    Customers are people - so going social pays. Know your customers. Positioning yourself as the solution to your customer’s needs is central to effective revenue performance management. To achieve this you need to understand your particular customer-base completely. An understanding of that market's core values, wants, needs and desires.
  • B2BBLOGGERS  |  FRIDAY, JULY 9, 2010
    [Social] 11 Ways To *Be* On Twitter
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter 11 Ways To *Be* On Twitter July 9th, 2010 | By Jeremy Victor "Really bud, you just need to be yourself." Be Candid 11.
  • MANHATTAN MARKETING MAVEN  |  SUNDAY, MAY 1, 2011
    [Social] Will Groupon Survive?
    Groupon has demonstrated that group discounting can be successfully translated into digital and social memes at scale. With some 40 million subscribers, Groupon has set the pace in using the social graph to distribute deals. The game will turn on the real or perceived value of social sharing either for consumers or merchants.
  • SAVVY B2B MARKETING  |  FRIDAY, OCTOBER 28, 2011
    [Social] Savvy Week in Review: October 28
    Examples of Social Media Gone Bad by @GiniDietrich on @SpinSucks. Gini pulls no punches with this look at how otherwise good companies royally screw up their social PR efforts. We look forward to Friday for the obvious reasons, but also love that it's time for us to compile our favorite reads of the week. So read on and enjoy!
  • ANNUITAS  |  MONDAY, APRIL 11, 2011
    [Social] The B2B Sales Role in the New Buying Process
    Social media has played a pivotal role in the shift of the B2B buying process.  Like never before, buyers can access information via the web, social sites, Twitter and blogs. Because sales has all of the same access to online and social engagement media.  I recently had the opportunity to attend the Sales 2.0 the sales person). 
  • MODERN B2B MARKETING  |  TUESDAY, JULY 30, 2013
    [Social] 4 Keys to Nurture Leads and Customers by Creating an Emotional Connection
    But it gets more difficult when it comes to integrating email communications with direct mail, teleprospecting, social, and other channels. Today’s buyers spend time in a variety of places, whether your website, on their preferred social network, or even at an in-person event. In fact, social elements are interactive in nature.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Is Instagram's New Pinterest-Like Web Platform Worth Your Time?
    Ooooh, visual and social web content?! Because the last thing you need is another social media presence to maintain. As we told you a few weeks back , 21% of people with a Pinterest account have purchased an item after seeing it on the social network. Vintage is so in right now. What a novel idea! Make sense?
  • BIZNOLOGY  |  THURSDAY, APRIL 26, 2012
    [Social] Perform a Link Audit to Monitor Link Building Efforts
    Create a spreadsheet and categorize each link after you visit it into the following categories: Article/Guest Blog Post, Blog Comment, News, Business Profile, Directory Link, Press Release, Social Media, Video Marketing, and Other. Photo credit: Wikipedia. Link building is a huge part of an SEO campaign. link audit is best done manually.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 24, 2010
    [Social] 6 Compelling Reasons to Use LinkedIn Signal (with 4 Caveats)
    Remember, Twitter is a flat society when compared to LinkedIn, so using the intelligence gleaned from Signal can provide you the information and data points to facilitate networking on both platforms: You decide which social media channel to use to engage with for any given person and/or situation. Don’t be confused about Signal. 
  • BUZZ MARKETING FOR TECHNOLOGY  |  SATURDAY, OCTOBER 4, 2008
    [Social] The Bamboo Project Blog
    If you see social media as primarily a more simple and efficient way for the usual experts to be able to share their opinions and content, then youre missing the point of the revolution. One of the big questions Im frequently asked about using social media is whether or not the tools "work." The Bamboo Project Blog. Web 2.0
  • WRITTENT  |  THURSDAY, APRIL 25, 2013
    [Social] Top Blogging Statistics: 45 Reasons to Blog
    1) 6.7MM people publish blogs on blogging websites, and another 12MM write blogs using their social networks. 8) 23% of total Internet usage time is devoted to social networks or blogs. small businesses use social media to promote their businesses. Social Media and Blogging. Wondering if you need to set up a blog ?
  • NNC SERVICES  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social] Targeted Online Communities: Where Less Selling=More ROI
    When marketers discuss their social marketing efforts, one term is always at the center of the conversation: ROI.  How can I get the most out of my Facebook activity? How do I convert a Twitter follower into a customer? How do I even know my audience is truly interested in what I am talking about?
  • EMAGAZINE B2B BLOG  |  TUESDAY, APRIL 16, 2013
    [Social] Calls to Action: The Importance of Soft or Complementary CTAs
    Think of the social aspects to your calls to action. You may be trying to grow your social reach, so a soft CTA to encourage people to follow you on Twitter, Facebook or Linkedin is another viable business goal. On your blog, having a soft CTA to share the post is an excellent way to increase your social and brand reach.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 23, 2013
    [Social] Shut up and blog: How to create endless ideas for content!
    'Today I am going to share a subtle but critically important secret to developing an endless supply of fascinating social media content. ” (At last count, this little post had received more than 1,800 social shares!). It’s an idea that seems so obvious … but I don’t think I have ever seen it discussed before.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 10, 2010
    [Social] Why Every Company Is A Media Company
    What do you get when a VP of Influencer Relations from SAP, the founder of Silicon-Valley Watcher and former Financial Times Journalist and a Social Media strategist come together? The answer is lively discussions and debate about the impact of social media upon business. How can every company be a media company?
  • MARKETING INTERACTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social] 5 Points from the 2012 Buyersphere Report
    The survey found that social media use overall was in play with 21% of respondents. But it's interesting that when considering the type of purchase (new or replacement), 30% of those buying new used social media to source information. You can read his initial thoughts and download your copy here. Channel Consideration is Key.
  • INSIGHTIQ BLOG  |  FRIDAY, JANUARY 18, 2013
    [Social] Facebook: Corporate Page Ideas for the New Year
    Social media should certainly be one of your objectives. Of course staying social and engaged from a B2B perspective is a challenge all of its own. Social. You should also keep in mind that Facebook is a social network. Try sharing pictures of social events at work. Business. Let’s be honest. Engagement. Contests.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 28, 2014
    [Social] The CMO Six-Pack: How to Pump Up Your Pipeline
    Monitor your customer’s business, career, social likes, and other public clues. SOCIAL MARKETING. Tech Solution: Social media monitoring. Social quickly became the most accessible touchpoint within the spectrum of customer interaction. Optimizing the sales funnel. Gaining greater insight into our audience. Did You Know?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  SUNDAY, JANUARY 19, 2014
    [Social] Pick Up the Damn Phone — or Suffer the Consequences
    Technology can be a great tool; salespeople can begin their relationships and connections on social media. Let''s focus in on social media like LinkedIn, Twitter, blogs, and Facebook. Joanne Black: Social-selling tools are great for research, identifying trigger events, and finding mutual connections. JILL: Wow. Wrong!
  • CROSS-CHANNEL CONVERSATION  |  TUESDAY, APRIL 2, 2013
    [Social] CMOs: With Your New Great Power Comes New Great ROI Responsibilities
    The socially connected and digitally informed consumer wields tremendous influence over purchase decisions.  [Posted by Francois Laxalt, Director of Product Marketing, Neolane, Inc.] Relevance and personalization is the new black in marketing.  Marketing Performance Management Francois Laxalt Posts
  • INBLURBS  |  TUESDAY, NOVEMBER 22, 2011
    [Social] 15 Ways to SMART Mobile Inbound Marketing for Restaurants
    First of all, claim your business in the appropriate social media platforms and location-based applications. Participate in Social Media! There are 6.8 billion people on the planet. billion Own a mobile phone. Gartner Group predicts, that by 2013 the number one way people will access the internet will be through their mobile devices.
  • DIANNA HUFF - B2B MARCOM  |  MONDAY, OCTOBER 11, 2010
    [Social] Win the Battle for Attention By Creating Engaging Content
    It’s not that the writers used irreverent phrases you don’t normally see in B2B marketing literature — stuff like “naked, desirable drunk person&# and “social media ninjas&# (all of which I adore). Tweet. To get someone’s attention, you have to earn it.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 17, 2014
    [Social] B2B Sales Teams Can Use Content Marketing to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing. We have been talking about the intersection of sales and content marketing for B2B companies.
  • STORIES THAT SELL  |  THURSDAY, FEBRUARY 23, 2012
    [Social] 5 Trends in Customer Case Studies – An Interview with Projectline
    I've followed the firm and gotten to know a few folks via social media the past few years. company may want to share customer evidence on social media sites, but their customers may not be there, or might be on one platform and not another. What's new with customer stories and where are we headed? With five offices in the U.S.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 4, 2013
    [Social] Is link building hurting your marketing?
    If you think about what you need to do to get past the unnatural link building of the past, you need to create content that is of such high quality and such popularity that it naturally attracts links, as well as social shares. You’d probably look to see which ones are getting more social shares and links. Got it.
  • ANNUITAS  |  TUESDAY, AUGUST 9, 2011
    [Social] Interview with Adam Blitzer, Co-founder and COO, Pardot
    Blitzer: I think social is inevitably becoming a bigger part of the buying process, so it’s going to make its way into marketing automation tools as well. We’re expecting to see growth in two areas of social. The first is the social as lead gen, or basically using social profiles to obtain more information on a prospect.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JUNE 29, 2011
    [Social] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
    But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. So did I. As Captain Planet used to say, The Power Is Yours. Oh well.
  • BLOG MY CALLS  |  TUESDAY, AUGUST 20, 2013
    [Social] Avoiding (& Fixing) Negative Reviews: Recap of Fleischner Webinar
    Focus on your Centers of Influence, socially and locally). Local and social are big keys to managing reputation. 'Our marketing webinars are always awesome. We host 1-2 webinars each week. But last week our webinar with Michael Fleischner was particularly awesome. The ultimate goal of reputation management is control. No Reviews.
  • SALES LEAD DYNAMICS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
    Social Bookmarking Sites such StumbleUpon and Digg. Social Media sites – LinkedIn, Facebook, Twitter. He describes the new world as an “ecosystem” where the media, search engines, blogs and social networks feed one another. Once upon a time a press release was designed solely to get media attention. Things have changed. Award.
  • NUSPARK  |  SUNDAY, OCTOBER 27, 2013
    [Social] B2B Online Video Marketing; Planning to Execution Best Practices for Lead Generation
    SEO: title tags with keywords; meta description, video site map, thumbnail image, links, sharable with social links. Include a link to your website, blog, and any other social channels. The traffic driver sources (social, email, display, PPC, etc.) ' A B2B Video Marketing Strategy Overview. Name a memorable ad in the past. 
  • SMASHMOUTH MARKETING  |  WEDNESDAY, DECEMBER 8, 2010
    [Social] Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
    Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out. Great stuff. Let us know!
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 23, 2013
    [Social] Marketing Innovation Content Chat: It’s All About The Customer
    Moderated by Jenise Fryatt (@ JeniseFryatt ), the Social Media Strategist for Smarter Shift. We know the digital story: social, mobile, local – all conspiring! A3: the future #Social Business gets out of the way and let’s employees, partners and customers connect. First, we must become social storytellers.
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