Page 115 of 271 Previous | Next 
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 1, 2011
    [Social] How many Twitter accounts should you have?
    ” “Rutgers University is creating a graduate-level social media education curriculum. Even the seeds of the national Social Slam Conference I founded were planted with Twitter connections. The best practice is to have a social media policy that encourages your employees to tweet for themselves and your company.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 12, 2010
    [Social] 5 Steps to achieve Lead Generation ROI
    Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Barb May 27 2010 Social media is definitely the hot topic right now, like you said. Customers decide when and how to engage with us in the buying journey. Why is this important? Cheers!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, FEBRUARY 22, 2013
    [Social] The Disruptive Technology that will Replace Facebook
    Facebook’s main advantage over similar, competing social networks is the head start it gained, meaning it’s now the place where all of our friends and family are. To understand the likely nature of that technology, consider the way that socializing and content discovery has changed over the years. Two you really like.
  • B2B MARKETING TRACTION  |  THURSDAY, OCTOBER 13, 2011
    [Social] Marketing’s Perfect Storm: Copywriting, Optimization & Technology
    There are two things that copywriting is critical for today – social sharing and content. It’s constantly changing, including the shift from SEO (search engine optimization) to SMO (social media optimization). Marketing Copywriting. Content Optimization. This is both science and art. Marketing Technology. Photo from Flickr.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, NOVEMBER 3, 2009
    [Social] The Tipping Point and your Contact Center
    And little did he know 9 years later he would have set the stage for how many Contact Centers handle Social Media? Many of the most Socially advanced Contact Centers today are using tools to listen in on Conversations. But today’s listening and analytical technology for social conversations are still in their infancy. Digg this!
  • AD YOUR COMMENT HERE  |  WEDNESDAY, MAY 26, 2010
    [Social] How Much do you have to use Facebook and Twitter to Really be Effective?
    In the above case, we’re talking about a restaurant, and the first assumption I made was that it had nothing in the way of a social media presence to start.  You may need to monitor multiple social media channels, and respond to your audience.  Yadda yadda yadda.  What then?  Do we start tweeting?  Facebook? Blogging?
  • AD YOUR COMMENT HERE  |  WEDNESDAY, MAY 26, 2010
    [Social] How Much do you have to use Facebook and Twitter to Really be Effective?
    In the above case, we’re talking about a restaurant, and the first assumption I made was that it had nothing in the way of a social media presence to start.  You may need to monitor multiple social media channels, and respond to your audience.  Yadda yadda yadda.  What then?  Do we start tweeting?  Facebook? Blogging?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 3, 2016
    [Social] 3 Ways to Grow Your Business With User-Generated Content
    This user-generated content can be shared  across your different channels , including emails to your customers, your social media channels, and throughout your website. User-generated content is a powerful tool for building social proof, and it’s one of the most effective ways to build trust on social media.
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Social] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    So you have set up a blog and social media profiles…. Setting up social media profiles. Guest post by Tom Hunt. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). What does your customer truly want?
  • B2B MARKETING ONLINE  |  THURSDAY, DECEMBER 23, 2010
    [Social] How to succeed in B2B marketing in 2011
    The changes enforced by the digitisation of marketing and the rise of social media have been more extreme in B2B than in consumer marketing, which was closer to the bleeding edge and therefore better placed to innovate and adopt new ideas. Social media is no longer regarded as fad, or a fancy additional option: it’s increasingly fundamental.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • THE NEW STRATEGIST  |  THURSDAY, NOVEMBER 27, 2014
    [Social] New podcast – Marketing Doubleshot – Ep.1!
    In this inaugural episode, Josh and I tackle the following topics: Social Media – The ‘not-so-level’ playing field? Dollars for eyeballs in social and the rise of Ello. Higher Education & Social Media Training. Hands-on experience with social for business. We certainly hope you enjoy! appeared first on Foglyte.
  • DELICIOUS B2BMARKETING  |  THURSDAY, SEPTEMBER 30, 2010
    [Social] Get the Most Out of Twitter Hashtags
    Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Social Media Mashable on Facebook Join Us! POLL] View Comments Related Stories 40+ Social Media and Web Development Job Opportunities View Comments New Twitter Rolls Out to More Users, What Do You Think So Far? If you a.
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 7, 2011
    [Social] New White Paper on B2B Blogging in 2011
    It also provides regularly updated content for social networks such as Twitter, … Continue reading → Business relationships Demand Generation Leadership LessonsBlogging is THE business imperative in B2B marketing today Hubspot found that companies with a blog have twice as many Twitter followers as those who do not blog.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Social] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. Nurturing Mid-Funnel.
  • B2B MARKETING TRACTION  |  MONDAY, JUNE 23, 2014
    [Social] How to Increase Customer Loyalty through B2B Marketing
    Today your customer touch point map should include any social media platforms that you use. Friction can arise from not responding to customers in a timely manner on social media or having brand inconsistency from one platform to another. 2. Follow and engage with customers on social media. Contact New Incite today.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 22, 2010
    [Social] Is your company built to blog?
    Remember, the beauty of the social web is an ability to react.  Tags: B2B and social media Blogging best practices Social Media best practices Every company is getting into blogging it seems but somany people seem to be struggling with it   What would you guess the biggest problem is? Not enough content? Poor writing skills?
  • CLIENT BRIDGE  |  TUESDAY, AUGUST 28, 2012
    [Social] Statistics That Indicate the Future of Marketing
    Marketing is undergoing a powerful transformation, largely driven by the popularity of social media and smartphones. Social Media and Social Lead Nurturing Stats. Failure to respond via social channels can lead to up to a 15% increase in churn rate. 75% of B2B companies do not measure or quantify social media engagement.
  • SAZBEAN  |  TUESDAY, NOVEMBER 5, 2013
    [Social] The Power of Being Recommended
    Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
  • AD YOUR COMMENT HERE  |  THURSDAY, JULY 21, 2011
    [Social] 10 Interesting Content Ideas for You
    Creating social content requires skill, but like any skill it can be refined with some practice and tips. Whether you’re a beginner looking for some guidance or an expert looking for some fresh ideas, the following tips will help you create innovative, original and interesting content for the correct social media platform.
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Social] Why SEO is Really Dead This Time and What to Do About It.
    Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. Google includes items from individual social streams into every user’s distinct search results. Listen to what your customers say about you on social channels. Photo credit: Wikipedia. Google+.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Social] In a World Without Voicemail, What Would Happen to Sales?
    The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. 2) Do social selling the right way. Social selling is much-hyped but also oft-criticized. It’s easy to dismiss the tecnique as so much social noise if salespeople are overly promotional and post irrelevant content. What do those strategies look like?
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 4, 2011
    [Social] Keep Your Mobile B2B Marketing on Track in Time for iPhone 5
    Shareability – Social networking is one of the most widely used features on mobile devices. B2B Marketing Apple b2b marketing B2B social media marketing marketing plan Steve Jobsby Maria Pergolino When it comes to tech talk, the word on everyone’s lips is “iPhone.” For months now, discussion has centered on the iPhone 5.
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 21, 2011
    [Social] Savvy Week in Review - January 21
    My Social Media Checklist by @ardath421 Ever struggle to figure out which shiny new social media tools you should use and networks you should join? I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites? Let us know in the comments! Happy Friday, everyone! They're short and punchy.
  • WRITING ON THE WEB  |  MONDAY, FEBRUARY 10, 2014
    [Social] A Checklist for a Good Blog
    Social Media connect icons so I can find the author and connect with them. Social Media Share buttons so I can immediately click and share a post I like. If social media sites are where you connect and chat, then your blog is where you can converse about the things that really matter. compelling image with each post.
  • SAZBEAN  |  SATURDAY, MAY 19, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of May 19, 2012
    The Fallacy of Timing Blog Posts & Social Media Updates  (Small Business Search Marketing). Social Mobile and Desktop Applications for the Digital Marketer  (Socialnomics). To Tweet or Not To Tweet, Social Media: A Blessing and A Curse  (Small Biz Trends). Social Media Bring Business, But Add Security Quagmire  (CIO.com).
  • SAZBEAN  |  SATURDAY, NOVEMBER 23, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of November 18, 2013
    Marketing
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Social] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    So, why are we now seeing reports popping up that state the exact same thing, albeit with a social and conversational  dimension and integrating technologies such as mobile? Younger generations that grew up with social media, Web 2.0 Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are.
  • MARKETING EDGE  |  MONDAY, MAY 30, 2011
    [Social] Sorry Military and Your Families
    Hitting on a single topic in marketing, social media and business communications. Happy Memorial Day to you, the families of the United States Military. quick note to say thank you and I’m sorry. Oh sure, we applaud the military service and we wave flags. We call you. Quick and to the point.
  • B2B IDEAS @ WORK  |  MONDAY, MAY 6, 2013
    [Social] Defining Engagement in B2B Marketing
    The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • AGGREGAGE  |  MONDAY, JANUARY 31, 2011
    [Social] Marketing via Aggregation, Filtering and Curation – Tools and Resources
    Social filtering? Social distribution strategy?  What the Future Holds for B2B Social Media Marketing. The New Curators: Weaving Stories from the Social Web. Nsyght – social search. Leverages social signals to indicate quality content. Ping.fm – ping multiple social networks. Social Filtering.
  • FEARLESS COMPETITOR  |  THURSDAY, JUNE 27, 2013
    [Social] Presenting: The Best of Marketing Made Simple TV | “Secrets of the Great Communicators” featuring @NancyDuarte
    Marketing Made Simple TV is a production of  Find New Customers  and is produced and directed by  Craig Yaris  of Social Ribbit. Please note: there is a video issue near the end of the show. Sorry.). Nancy Duarte. In this show, you’ll learn three things: How the great communicators use a special technique to engage their audience.
  • MARKETING CRAFTMANSHIP  |  TUESDAY, MAY 17, 2011
    [Social] Marketing to Multi-Media Multitaskers?
    In a forthcoming edition of the journal Cyberpsychology, Behavior, and Social Networking , Professors S. Uncategorized #marketing and Social Networking Behavior Boston College Carroll School of Management Cyberpsychology multi-media multitasking social mediaThe era of the mono-media environment is over.”.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Social] How B2B Businesses Can Use Instagram
    How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. Instagram
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Search Engine Optimization Fundamentals.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
  • TOMORROW PEOPLE  |  TUESDAY, OCTOBER 16, 2012
    [Social] Not Just a Pretty Face: Moving Your Website from Cosmetic to Strategic [INFOGRAPHIC]
    Content Marketing, Social Media marketing, SEO and Analytics are the tools you need to pull prospects into your website and encourage them to stay there. Get social on the internet beyond your website. Social networking is an excellent way of finding out the questions your customers as asking. "Build it and they will come."
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 21, 2012
    [Social] Hello It’s Me …. Again
    In that relatively short time period, so much has changed in the social media space. And if it is, there is often a mysterious dotted-line correlation drawn to complete an otherwise incomplete picture of exactly what impact social (and to a lesser degree of mystery, search efforts) has on the bottom line. Photo credit: Wikipedia.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 22, 2009
    [Social] You can't build your own television network
    I was in a long conversation the other day trying to explain the importance of social media in the world of marketing, as I suspect many of us have tried. Regardless of whether messages are consumed via push or pull, word of mouth or television, social media or mass marketing, there's a fairly simple structure. You get that. bought it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 7, 2015
    [Social] 10 Innovative Marketing Events Happening in 2015
    While social and mobile are consistently evolving as viable communication and engagement tools, email is still the core marcomm channel. The event offers a plethora of session tracks to choose from, including “Branding and Marketing,” “Social and Privacy,” and “Design and Development,” among others.
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Social] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Culture, both corporate and social, affects the price that buyers are willing to pay for content.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 6, 2010
    [Social] [Video] How To Add a Facebook Like Button to Your WordPress Blog or Website
    These are part of the new Facebook “Social Plugin&# options. As this is the first in hopefully many screencasts to come, please do comment if there is a screencast or tutorial on any of the social media sites that you would like to see me cover! Thanks!
  • SAVVY B2B MARKETING  |  MONDAY, APRIL 18, 2011
    [Social] If Content Marketing is the Titanic, Could Low Marketer Confidence be the Iceberg?
    However, the survey found that many content marketers have doubts about whether content marketing actually delivers measurable ROI, especially newer tactics such as social media, blogs and online videos. Or the investments, particularly those in new tactics like social media, are currently too high compared to the realized benefits.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Social] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 10, 2011
    [Social] What Google’s New Algorithm Means For You
    Google also recently announced changes to its Google Profile  service for individuals as well as the inclusion of social results. And social is very important. Fill out a Google Profile  for you and your key executives linking to your company blog and other social profiles. Google Announces Search Engine Algorithm Change.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Social] 5 Data-Fueled Selling Ideas That Work
    Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. Cross-referencing market data with social sources will help you identify customers who have expressed positive sentiments towards your brand. Mining for gold takes some elbow grease, but the returns can be massive.
  • JUNTA 42  |  WEDNESDAY, JANUARY 28, 2015
    [Social] B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]
    The use of social media, blogs, and infographics is increasing. More B2B small-business marketers are using social media content other than blogs as a content marketing tactic. Even though social media was the tactic used most often last year, the percentage using it this year grew even more (88% last year vs. 93% this year).
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 13, 2010
    [Social] Find Executives on Twitter
    One of the more popular features of our application is being able to search of contacts based on social media platforms. InsideView for sales already shows you the social networks that your contacts are associated with but being proactive and searching for them is a different story. This is more important than just gathering basic [.].
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Social] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 15, 2015
    [Social] A Content Marketing Warrior Leaves Behind Valuable Lessons
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. learned a lot from Brian over the years. Author information. Justice Mitchell.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Social] 7 Handy Excel Tricks That'll Impress Your Boss [Infographic]
    Download these free Excel templates for managing your budget, social media content, blogging calendar, and more.). Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Social] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. So the real challenge isn’t having the computer analyze your data; it’s having enough data for the computer to analyze. How many more?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Social] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. used Timken Steel as an example at the time of good, integrated social media. The evidence exists.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 28, 2010
    [Social] The Flywheel and the Lightning Strike
    The excitement and interest in social media, and all it can do, is palpable. However, the number of companies that are making significant hard dollar investments in social media as a marketing initiative is not as large as one might expect. However, with social media, investments follow a “flywheel” pattern. Why is this?
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 5, 2010
    [Social] 2010 – Welcome to the Age of Customer Service
    Social media has forever changed the balance of nature in favor of the customer. Zappos was a beacon at the vanguard of how to communicate with customers socially which is why I believe they were so attractive to Amazon. Remember this is the year that social starts to transform other areas of your organization! Tweet This!
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Social] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Trust among individuals practicing and advising in social media has to be pretty high these days. Tags: social media Shel Israel Twitter Twitterville Schmaltzy?,
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 27, 2012
    [Social] Week in Review January 27th
    Ways Social Media Improves the Sales Process via @ 1to1Media. Still trying to figure out the value of your company adopting social media? Walking the "Be Human" Line in Social Media by @lisabarone. Is it really the last Friday in January? Where did the month go? How are your resolutions going? Still hanging in there?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. Research from 1,396 B2B marketers.
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Social] 4 Steps To Succeed In The Digital Age [Slides]
    ” Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. Step One: Design and build online assets (website, blogs, social accounts). Connect an online store, social account and mobile platform to your website. And then I like to review them here. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [Social] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Step 1: Create a social mindset The first step to successfully measuring the impact of your social media engagement is creating reasonable expectations and figuring out if you can commit to them.
  • ANYTHING GOES MARKETING  |  MONDAY, AUGUST 3, 2009
    [Social] Tips on Using Twitter to Boost Your Marketing Efforts
    Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Socializing Your Landing Pages. Cross Promote Across Your Social Media Sites. It’s that easy.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • SAZBEAN  |  WEDNESDAY, APRIL 25, 2012
    [Social] Earth Day 2012 – Future of Engagement
    In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media: Graph by Alerti social media monitoring tool: B2B B2C Marketing
  • ONALYTICA B2B  |  WEDNESDAY, APRIL 20, 2016
    [Social] Digital Marketing 2016: Top 100 Influencers and Brands
    They love the vanity metrics of traffic, social media sharing and follower growth. It’s is time for many social media and content marketers to grow up” Sam Hurley , Founder of OPTIM-EYEZ. Finally; build relationships, be yourself and push your name through social media. Top Dog Social Media. SOCIAL MEDIA.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Social] Preventing Agency Suckiness
    Ask to meet the social media team early. My experience with traditional agencies is that social media is a weak spot and the sole qualification for being on the team is that you are too young to remember George Michael. Last week we talked about how to tell if you have a lousy B2B agency , and the many reasons for this. Seriously.
  • MARKETING EDGE  |  SATURDAY, JANUARY 10, 2009
    [Social] When Your Business Bears Its Soul, Keep The Story Going
    Let them do it by you fully participating in the social web. 2) Judging by the article, Bidwell and Guarino are of a mind to give back to the community. It represents the essence of what being social is in today’s market. Tags: social media small business marketing being social blog business marketing blogs Yipes.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 27, 2012
    [Social] Relationship Selling: Not Dead Only Different
    Many argue that transactional selling is back, and some say social media and the internet has turned it into a buyer’s market and the consumer is in complete control, making it difficult for sales reps to build relationships with their prospects. So what has replaced relationship selling? Would you say no relationship exists because of that?
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 5, 2012
    [Social] Could Pinterest Work for B2B?
    With the recent glut of blog posts and articles about this up-start social network (including my own, "The point everyone's missing about Pinterest" ), you're probably wondering if the world really needed another conversation about Pinterest. have to answer - "yes" and "yes." Is your brand using it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2016
    [Social] How to create a joyful experience on the web
    I wanted to do a short post today on a subject that is plaguing a lot of people right now — a social media news feed that brings your day down. Each day my social media friend-feed is filled with web-induced angst: “There are so many fakers on the web — it makes me angry.” These rants are driving me crazy.”
  • CONVERSIONATION  |  SUNDAY, DECEMBER 23, 2012
    [Social] On Twitter and real life: some love and some tips #socialsong
    Some of us are taking a deserved break, others continue working because they have to or don’t celebrate Christmas and some do something else. I’m working on a few trainings for a company to get their employees involved in a social business program. Socially (dis)connected? The social network that suits me best? Some examples?
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Social] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year. Register here!
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Social] Content Marketing for Small Businesses
    In today’s social world, creating good, informative content is extremely important to standing out among competitors. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in.
  • SAZBEAN  |  SATURDAY, DECEMBER 29, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of December 29, 2012
    Get Over It. News & Notes
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 1, 2012
    [Social] The Most Toxic Words In Marketing
    ” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” ”  Because when you create great content, your readers will share it.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers. Learn.
  • WRITTENT  |  WEDNESDAY, MAY 15, 2013
    [Social] 15 Key Facts about Content Curation
    Curation Is Social. Communication between colleagues is critical to ensure that social media sharing matches the organization’s content strategy. 3. Social Sourcing. 79% of marketers use social media to find content for their curation strategy, whereas only 63% rely on company newsletters and subscriptions.
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 10, 2009
    [Social] Cost per Advocate - the new CPA Model!
    In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social] 5 Ways to Redefine and Retell your Brand’s Story
    Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. That’s not to say that you have to ignore all other forms of social media, but stretching yourself too thin across platforms means none of your accounts will be as engaging as they could be. Here’s how: 1.
  • SAVVY B2B MARKETING  |  MONDAY, FEBRUARY 20, 2012
    [Social] The Top 5 Reasons Your Great Content Fails
    Socially enable” your content. Social media has the ability to exponentially expose your content to a vastly increased pool of readers and viewers, but via a recommendation from someone in their own network. Read on for his insights into typical content pitfalls and ways you can avoid them. It's a nasty shock.
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 17, 2014
    [Social] How to Get In With the “In Crowd”: Digital Influencer Marketing for Brands [Infographic]
    Digital influence is the ability to create an effect, change opinions and behaviors, and drive measureable outcomes online — largely as the result of social networking. Digital influencers are leaders within their communities, with powerful social networks and industry-wide credibility. And how can you, as a brand, use this strategy?
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 15, 2015
    [Social] 10 Customer Experiences You Need To Deliver Today
    You need to increase the value of your relationship currency with at every section of the sales funnel – using social media, content marketing and traditional interactions to connect these dots. Customer experience manifests in social selling, content marketing, social media and every touch point on the customer journey.
  • MARKETING EDGE  |  THURSDAY, OCTOBER 21, 2010
    [Social] Geo Services Sparks Creative Carolina Panthers Purrsuit
    Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Time 23:17 I don’t believe social media is not about cookie cutter programs. Quick and to the point.
  • READYPULSE  |  FRIDAY, JULY 12, 2013
    [Social] Announcing Hashtag Support for Instagram, Twitter, and Facebook
    Download the Savvy Digital Marketer''s Guide to Social Content Marketing! Hashtags have always played a critical role in content discovery and sharing for social media users and extending reach for social media marketers. Social Content Marketing Guide. Hashtags are loved by both – users and brands.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Blog SEO for the Modern Marketer: How to Optimize Your Posts
    In fact, in recent years, social elements have been increasingly important to search. We’ll touch upon that more below in the Social Search section. You may find that questions or humor work best for generating clicks and shares on social media. Learn About Social Search. Turn Keyword Research Into Blog Topics.
  • CMO ESSENTIALS  |  MONDAY, APRIL 6, 2015
    [Social] Four Digital Marketing Mistakes You Should Never Make
    There’s a tendency among agencies (and brands) to approach social and digital campaigns the way we tackle traditional marketing; putting all our energy into producing well-thought-out content. In the old days of social media (five years ago!) If you feel a little behind the curve, don’t worry. That’s all well and good. But hang on.
  • B2B MARKETING INSIDER  |  FRIDAY, JUNE 17, 2011
    [Social] MarketingProfs 10 Imperatives To Chart A New Course In B2B Marketing
    And for those of you who unfollowed me, I understand…My output has caused another  Social Media Hangover. Social media:  Make social media an integral part of your marketing. Social media:  Start with goals, strategy, and structure to your social media marketing efforts. But I know I missed a few.
  • HUBSPOT  |  SATURDAY, AUGUST 31, 2013
    [Social] The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]
    You need to monitor social media -- use Social Inbox or read this guide for a higher-level overview. Keeping your reputation squeaky clean''s about more than just good PR. Then there''s email. Maintain an excellent Sender Score and ensure emails fit necessary criteria for easy unsubscribe. Now for SEO! Need a catchall?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Image Recognition technology is a goldmine for marketers
    From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. post our happy moment on Instagram.
  • CRIMSON MARKETING  |  MONDAY, OCTOBER 5, 2015
    [Social] From Persuasion to Participation: The 5 Values for Nurturist Organizations (with Daina Middleton, Twitter’s Head of Global Business Marketing)
    That was before the Internet and social media created the sense of connection and transparency that consumers enjoy today. Daina is an expert in social performance and digital marketing solutions, business turnaround, global expansion, digital martech, data and analytics, and company culture. 
  • SAZBEAN  |  WEDNESDAY, JULY 21, 2010
    [Social] What’s the Value of Twitter’s Ads?
    ClickZ , a website providing news and advice for digital marketers, recently put together some thoughts from marketers (including myself), in their story, Marketers Ponder the Worth of Twitter’s Ads : “I hope Twitter is doing research because I am definitely curious,&# said Ian Shafer, CEO of social media agency Deep Focus.
  • REPUTATION TO REVENUE  |  THURSDAY, MARCH 4, 2010
    [Social] TL in 4D: Four dimensions for thought leadership success
    If we can produce interesting and useful content, and use social media and other platforms to spread the good word, we at least have a chance of getting into the conversations that our customers and prospects actually want to have.  B2B marketers know that thought leadership is essential, especially when selling high-value solutions.
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 4, 2014
    [Social] Where in the Product Lifecycle is SEO?
    It also recognizes the buzz your site pages get on social media. Yes, you should work to get highly respected websites and social media users to link to your site with high relevancy. If you’re just now thinking that it might be a good time to invest in SEO, you should proceed with caution.
  • SOCIAL MEDIA B2B  |  TUESDAY, JUNE 22, 2010
    [Social] 5 Steps for Selling to B2B Customer 2.0
    We introduced you recently to Customer 2.0 , the savvy, vocal and socially engaged buyer who favors online communications to discuss products, trends and personal issues with both peers and businesses–across multiple social channels. Identify their preferred social networks. The inevitability of Customer 2.0 And you’d be right.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
<< 1 2 ... 113 114 115 116 117 ... 270 271 >>