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  • WEBBIQUITY  |  FRIDAY, OCTOBER 4, 2013
    [Social] How To Analyze and Grow Website Visits
    Online branding tactics include media mentions, building links by writing guest posts and articles, product reviews, social media, and industry activities like high-quality directory listings and trade association membership. Social media sites (e.g., 'Editor’s note: a version of this post originally appeared on ChamberofCommerce.com.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 21, 2011
    [Social] 18 B2B Reasons to Attend Content Marketing World
    The CAVs, Browns and Indians are sharing their secrets to social media strategies. Brian Clark and Michael Stelzner are sharing how they built Copyblogger and Social Media Examiner into raging successes by using content.   It's been quite a year, so far. You've got two weeks - plenty of time to make plans to come.
  • B2B VOICES  |  MONDAY, OCTOBER 25, 2010
    [Social] Almost Live from SocialTech 2010
    The focus of the conference is B2B social media in the high tech industry, which is rather specific but the speaker line-up is good.  It was one of the more compelling pieces of research at the time that social media have an important place in B2B sales and marketing. She has a good blog at [link]. If you’re there , tweet me.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Social] What is B2B Marketing?
    Social media becomes a critical part of this information exchange in a B2B environment as social media forms a great medium through which to educate, converse with, and build relationships with prospective buyers who may be interested at a point in the future. What exactly defines Business to Business (B2B) Marketing?
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). Posts You Might Like to Read: The Critical Interplay Between Social and Search.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 5, 2013
    [Social] How B2B Marketers Can Pick Up Trade Show Slack with LinkedIn Groups
    Share Through Other Social Networks. In “ The B2B Social Media Book ” by Kipp Bodnar and Jeffrey L. If you already manage a group, or are ready to commit the time and effort to running a new one, Social Media Examiner recommends six steps in “ How to Build a Thriving LinkedIn Group “…. Join Groups Pertinent to Your Industry.
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 12, 2010
    [Social] STOP chasing Consumers. Collaborate with your Customers.
    The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. We asked Rick Liebling "What are key marketing trends and predictions for 2010? Simple.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Social] The Ultimate List: 100+ Twitter Statistics
    Twitter , while simple, is often a confusing social media platform for. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!
  • CONVERSIONATION  |  SUNDAY, JANUARY 22, 2012
    [Social] Ten Blogging Lessons from Chris Brogan
    On social media too. 2012 is the year of oversaturation. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely [.].
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). billion USD on mobile this year.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Social] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. If it is not shared, it is not discovered.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). How to Make Webinars Work (ReadWriteWeb).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [Social] 20 of the all-time best Twitter bios
    The only person on Twitter who doesn’t claim to be a social media guru. Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. mum and a wife with a really cool day job…. Glinner.
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Social] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? Or are they coming to you via social media, search returns or peer recommendations or on their own?
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Social] Blogging Leads to Sales
    If the blog post is valuable to the visitor, they will in many cases share that link with their social networks. It provides for a strong online foundation that encourages other websites to link to the posts and for visitors to share them on social networks. 'Originally posted here on USSCO Speaks blog. What is a blog? Good luck!
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Social] Why is Google Scared and What it means for B2B Marketing!
    Related posts: Social Search could it be a Google Killer? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. OK so what does this mean to B2B Marketers? perhaps there will be shortly.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 16, 2010
    [Social] The Demand Generation Training Plan
    Inbound marketing and social networks. Here’s what we will cover: Building the Foundation: Ideal customer profiles. Value Propositions. Buyer Personas. Trigger Events. Universal Lead Definition. Think Like a Publisher. Your website and landing pages. Making it Work. Problem to Solution Story-Telling. Catch Factors. Lead Nurturing.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Social] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this. It happens.
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Social] Accelerate Sales with Lead Nurturing [Video]
    You can try Nearstream for social lead generation  here. 'We had a great session Wednesday of last week covering how to accelerate sales with lead nurturing. Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. To add LoopFuse to Salesforce.com, click  here.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Social] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Social Media: Balancing Benefits with Loss of Management Control. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Essential Tips for Managing Your Users’ Social Profile Data  (Mashable!). vital search strategies for social media marketers (ChristopherSPenn). Social Media’s Untapped Power (Harvard Business Review). Best Practices For Small Business YouTube Marketing  (Mashable!). Hidden Tricks for Better B2B Lead Generation (HubSpot).
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Post and link your content on the Delicious social bookmarking site.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Social] 27 More Remarkable SEO Guides, Tips and Tactics
    Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. Have Content, Be Social by BroadSuite. What techniques still work in the new world of SEO? Which need to be discarded? Expert SEO Guides and Tips.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Social] B2B Marketer: What’s In Your Toolbox?
    also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
  • LOOPFUSE  |  TUESDAY, AUGUST 27, 2013
    [Social] Being a great CMO
    Stop doing “one size fits all” marketing and make use of list segmentation for email campaigns or targeted engagement for social media. ”  Look instead for those who are interested in experimentation, have a large social footprint, and are quick learners. You can try Nearstream for social lead generation  here.
  • LEAD VIEWS  |  TUESDAY, MAY 29, 2012
    [Social] Should B2B Marketing Be More Visual?
    One could argue that the genesis of social media platforms such as Facebook was, simply, social interaction around a photograph. This post is inspired by the success of Instagram. It proves, once again, the impact of visual media on the human experience. Indeed, one doesn’t even need to be literate. Images must of course be compelling.
  • B2B VOICES  |  MONDAY, APRIL 19, 2010
    [Social] Be Original
    This is probably one of the reasons why I enjoy the challenge of doing social media for the exchange — we need to be even more creative to capture the attention of our audiences. Creativity is one of the drivers of our social media activity, which helped us win this BtoB Magazine award last week.
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 19, 2014
    [Social] These 5 Facebook Strategies Will Prepare Your Business for the Holidays
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | These 5 Facebook Strategies Will Prepare Your Business for the Holidays by Jim Belosic - Maximize Social Business. Too soon? Facebook
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 4, 2009
    [Social] Forty Ways to Marketing Creativity from Hugh MacLeod (aka Gapingvoid)
    Hugh is a great resource for marketers, as he has been very successful in use of social media and blogs to promote his cartoons and book. Tags: Social Media Lead Generation Programs Marketing Creativity Marketing ROI Modern B2B Marketing Normal. false. false. false. EN-US. But creativity is sometimes hard to capture. Normal. false.
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Social] Boards with Benefits: 5 Stand Out Brands on Pinterest
    Target has mastered the integration of social and retail space with their Party with Pinners campaign. By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. Having 2.5 Caribou Coffee. Board: #CaribouInspires. Target.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Social] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] 3 Reasons Mobile Optimization Should Be in Your B2B Marketing Mix
    Unlike most social media platforms, mobile is something that any industry, especially B2B, can fully embrace and have success with. According to MarketingProfs , out of social media, mobile ad/marketing, and mobile content, the advertising/marketing sector brought in the most revenue for marketers. Mobile is The Fastest Growing Niche.
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Social] The Future of Marketing Automation « Loopfuse Marketing Automation.
    As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. Today you need more diversity in your mobile mix that equally represents web, search, email, display, social syndication, social engagement, and some cases mobile. LoopFuse ,Inc.
  • B2BBLOGGERS  |  FRIDAY, SEPTEMBER 17, 2010
    [Social] Start With Relevant, Aspire To Remarkable
    Topics include content marketing, B2B social media, demand generation, marketing automation, and more. tagged in B2B Marketing , Content Marketing B2B Social Media & Content Marketing Online Magazine for B2B Marketers Connect B2Bbloggers.com Hi, Im @jeremyvictor, the founder of Make Good Media and Editor In Chief of B2Bbloggers.com.
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Social] John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign
    For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • HUBSPOT  |  FRIDAY, APRIL 20, 2012
    [Social] Klout to Launch Brand Pages: Should Marketers Care?
    And while influencers get excited for their potential to be recognized by top brands, social media marketers also have plenty of reasons to be excited for this cool new tool. These are the people who most frequently talk about that brand on their own social networks. 2) Social Media Buttons. 1) Brand Influencers. 4) Brand Perks.
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social] B2B Marketing Events Around The World - Mar 2011
    March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 23-24, Social Pulse 2011.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Social] How to Close an Online Community Without Hurting Your Brand
    There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades!
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 13, 2013
    [Social] 3 Email Strategies to Engage Subscribers and Impact Marketing Results
    And while social media has changed the way people connect and engage online, email is still the core communication channel and a primary sharing tool. Infographics, videos, and data points are great assets to help excite recipients and share on the social media channels, as well as forward to friends. by Amanda Batista | Tweet this.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Social] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • READYPULSE  |  THURSDAY, APRIL 18, 2013
    [Social] The Story of a Short-Lived Testimonial
    However, when the customer gives positive feedback in a public setting like social media, … Continue reading → Share and Enjoy. 'As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 24, 2012
    [Social] WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business
    That’s right, as we’re tinkering with our website in order to make it more functional, social, and interactive – we often install every plug-in under the sun. The site was up, but the next day all of a sudden the only thing they saw on their site when they entered in the URL was a social sharing icon.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
  • SYNECORE  |  FRIDAY, JANUARY 18, 2013
    [Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
    Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Social] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Nine Expert Guides to Local SEO
    Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 19, 2012
    [Social] This is why I am not reading or tweeting your blog post
    So keep headlines short enough to encourage social sharing. Related Stories 8 ways blog writing is unique What Proctology Exams Teach Us About Social Media How do you know if your blog is making an impact? Will the social web fuel international cooperation or catastrophe? Maybe one of them is yours? Here I’m a busy guy.
  • KOMARKETING ASSOCIATES  |  MONDAY, DECEMBER 30, 2013
    [Social] 2013 in Review: Top Content Marketing Assets & Initiatives for the New Year
    32+ Influential B2B Social Media Profiles (People) to Follow on Twitter. Here are a few of those presentations for review: Creative Social Strategies: More Than Just Facebook Dallas Digital Summit 2013. Social Media: Integrating Paid, Owned & Earned ad:tech San Francisco 2013. Social Media Markup. You’re Not eBay.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, AUGUST 8, 2010
    [Social] Can you answer the most painful question in marketing?
    So I challenged my friend to dig deep into his heart and tell me why he wanted to master the social web and blogging.  He paused … thought … and then unleashed a passionate story about his family, his wife and his determination to overcome some pretty serious personal pain to urgently re-invent himself as a social media marketer.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social] IT Pros Don't Want to Register for Your White Paper
    What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Social] CMO Survey: Measurement Isn't Our Top Priority
    I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
  • SAZBEAN  |  MONDAY, SEPTEMBER 16, 2013
    [Social] 6 Ways to Use Embedded Tweets to Help Your Business
    In this post, I’ll show you six ways to use embedded tweets to enhance your content, drive engagement and establish social proof. -  6 Ways to Use Embedded Tweets to Help Your Business   by Kristi Hines The post 6 Ways to Use Embedded Tweets to Help Your Business appeared first on Sazbean. B2B Marketing
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Social] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social] ClickPredictions: The Short-Attention White Paper
    Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. We are rooting for you!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Social] 7 Digital marketing trends to embrace NOW
    Social influence marketing. The big money in social media is not in marketing applications that we see now. Social influence marketing I was researching and writing Return On Influence this time two years ago because I saw influence marketing as an inevitable and powerful trend. Content marketing or content advertising? Agree?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Predictions for B2B digital marketing in 2013
    Years ago, I would have advised them to ignore FB and focus on more targeted social networks. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Photo credit: Wikipedia.
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Social] 42 Content Marketers to Follow on Twitter
    This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Founder of LKR Social Media. Founder of Social Triggers 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. Who did we miss? CEO of HubSpot.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 27, 2013
    [Social] The Best Marketing Blog Posts of 2013
    Blogging is more important than ever, and this “ 2013 Blogconomy ” infographic via ignitespot makes it very clear why: Interesting content is one of the top 3 reasons people follow brands on social media. The topics ranged from social media, SEO, content and email marketing to website development and more. Social Media.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Social] Do your Content have a Personality?
    You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Does your content have a personality? Over to you.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social] Complaining Via Twitter? Don't Expect Much.
    My tale of woe and subsequent turn to Twitter as recourse is not uncommon in today's highly socialized world of customer service. What are you doing to monitor your Twitter and other social media accounts to respond to and proactively prevent customer complaints? It's bad enough that the roof leaked when it hadn't before. Months.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 2, 2012
    [Social] I Blog for Content, Not for Comments. Surprised?
    I’m not here to “engage” you – I’m here to hopefully provide you some insight and education based on my own experience in the social media industry. 3) I Want to Engage Where Everyone Can See It – Not Just on My Website Don’t get me wrong when I say engagement is critical in social media.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Social] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 2, 2011
    [Social] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
    The second way reps can sense customers’ boundaries is gauging the contact’s personality and social style. The “Social Styles Matrix” clusters people into four quadrants representing broad personality types – Amiables, Expressives, Drivers and Analytics.  Have you ever used any of the above techniques in customer interactions?
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Social] What Will Marketing Look Like in 2030?
    From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. We just welcomed our third son, Caleb, into our family. Carpet Bombing. Gratuitous Creative.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • INBOUND SALES NETWORK  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Reasons Why Email Should Be Your Medium of Choice for B2B Companies
    You don’t have to go far to hear all the reasons the “experts” will tell you why your company needs to invest heavily in social media marketing. With the total reach of social media being so vast, it seems like a marketer’s dream. The challenge for B2B social media marketers is where is the ROI? Email is built for business.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Can you really market a business without a lot of money? It CAN be done.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] The Impact of the Internet of Things on Marketing Attribution
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Follow Jessica on Twitter @jessgroopman. will generate eclipses today’s standard. It’s Time for Marketing Attribution to Up its Game.
  • MEASURABLE MARKETING  |  TUESDAY, MAY 22, 2012
    [Social] Happy 7th Birthday, YouTube!
    YouTube turned 7 years old yesterday, and to celebrate, they've created a video capturing the history, along with immense power and popularity of the social platform. Some impressive stats: Over 4 billion videos viewed each day. 72 hours of video uploaded every minute.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Social] 5 B2B Marketing Trends for 2012
    As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Social] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Social] Data-Driven Marketing: 10 Trends for 2013
    The Mobile/Social/Local Convergence Dominates New Investment and Priorities. The Maturation and Immaturity of Social Media. More than 50% of companies plan to increase social’s share of the marketing budget. Social media platforms, services – scale. Continuous innovation in digital media platforms and formats.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Social] The World Has Changed. Has Your Marketing?
    B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content marketing and mobile accessibility in even the remotest parts of the world. Only customer-focused, social businesses that deliver entertaining content can succeed.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Social] Top 10 B2B Tele-Sales Trends for 2011
    new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Get Social. This event is all about the  Social Enterprise , so get involved socially. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. But you have to think on your feet.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Social] How to Become a Local Expert using LinkedIn
    LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Carlos Silva ( 2 Posts ) This monthly Local Marketing and Social Media column is contributed by Carlos ''Los'' Silva. He is also Director of Social Business at www.schmooz.me. Job Title ? Job Function ? Industry ?
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Social] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Social] 5 Methods for Connecting Online and Offline Marketing
    Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? At first, this idea might seem contradictory. You should.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Social] The Essential Best Practices to Successfully Prospect Inbound Leads
    However, many salespeople overlook two important areas: Social Media. Social channels give you better context about who your contact is and what''s going on right now in their life and in their company. Track what your contact is talking about on social media (and what their company is talking about). Another cold call ?
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Social] March Mi6 Chart Toppers
    m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Social] 4 Key Marketing Technology Takeaways From A Forrester Wave
    There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The vendor web site is an important first impression engagement forum.
  • NUSPARK  |  SATURDAY, APRIL 30, 2011
    [Social] How to Get Started with a Content Marketing Plan
    Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social] 5 Future-proof Ideas For Your Website
    Make it human People crave human interaction We’ve heard the  statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels. P redicting the future of the web is nearly impossible.
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