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  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. I''ll let you know when it''s published).
  • SAZBEAN  |  SATURDAY, DECEMBER 17, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of December 17, 2011
    Tips for Stellar Social Media Community Management   (HubSpot). Facebook Campaign Management For Small Business Just Got Easier (Social Media Explorer). Who Are The Smartest Brands in Social Commerce? The 5 Stages Of Social Media Maturity (Social Networking Watch). Steps to a Daily Blogging Schedule  (ProBlogger).
  • AD YOUR COMMENT HERE  |  FRIDAY, MARCH 23, 2012
    [Social] Infographic of the Week: Youth and Digital Media
    Information skills acquired through personal and social activities can benefit learning in the academic context. The Berkman Center for Internet & Society recently released a report – Youth and Digital Media: From Credibility to Information Quality – which included this week’s infographic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social] Twitter through a fresh set of eyes
    In fact, I am very inspired by the book since I was not a big fan of social media before I took this social media class. “The reason I wasn’t a big fan of social media is because I think the information on there is too personal and all about some random stuff. am still finding it daunting to even begin the list process.
  • MARKETING INTERACTIONS  |  TUESDAY, OCTOBER 18, 2011
    [Social] Are B2B Salespeople Thought Leaders?
    LaurenEHarper: #Social is not a quick fix. Are they active in social media? But how do you show up in a social convo? I was reading Opportunity Nurturing: Sending Stuff Isn't Always the Best Solution over on the Openview Blog where Devon McDonald interviewed Trish Bertuzzi , from The Bridge Group Inc. emphasis mine).
  • PR MEETS MARKETING  |  THURSDAY, SEPTEMBER 13, 2007
    [Social] Pitching Bloggers
    Erik Sebellin-Ross' Tech for PR : Erik has included a page on Social Media Basics  and his tips for blogging. Micro Persuasion: Steve Rubel started a lively conversation with his post on  The Future of PR is Participation: Not Pitching   Can PR go beyond pitching and understand how to leverage social media? On October 22, B.L
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 13, 2013
    [Social] Sales Prospecting Perspectives Weekly Recap - Week of September 13, 2013
    Debra Ellis at Social Media Today offers customer service tactics that reduce costs and improve customer happiness and success. Some call it “broken, but not dead” and some say it''s the “peanut butter and jelly with social selling.” 'Happy Friday, Sales Prospecting Perspectives readers! So why not integrate the two? Enjoy!
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 1, 2013
    [Social] What Lucille Ball Can Teach Us About Marketing Automation
    by Jon Miller Before the internet and social networks, buyers had limited ways to obtain the purchase information they needed, so the seller controlled the buying process. But then, buyers moved into the power position. They could access the information they wanted on their own online, anywhere and at any time. Watch the clip now.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 21, 2013
    [Social] SoLoMo Place Based Marketing: Personal Utility or Prying?
    by Joe Ruiz - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • SAVVY B2B MARKETING  |  THURSDAY, SEPTEMBER 2, 2010
    [Social] B2B Search and Content Marketing: Getting Found by Prospects
    As ITSMA and Pierre Audoin Consultants revealed in their study released last September ( How Customers Choose Solution Providers, 2009: The Importance of Personalization, Epiphanies, and Social Media ) after asking colleagues for referrals, the next most popular activity for B2B buyers seeking an alternative solution is to conduct an online search.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 22, 2014
    [Social] Why I Bet My Career On Content Marketing
    While social media is barely 12 years old, the impact has been enormous. The “digital, social mobile” world we all talk about – those are just the pipes. We are seeing a shift away from paid promotion, through earned (social) media and into owned media. We receive 5,000 marketing messages a day. We ignore 99.9%
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 6, 2013
    [Social] Best Blog Posts on Mobile and B2B
    mobile internet time is spent on social networking sites. 'While it isn’t new, mobile and B2B are the hot topics this summer. The following is a summary of some of the best articles, blog posts and videos out there on the subject: The Impact of Mobile Technology in B2B Companies. In the lives of our B2B companies? Infographic].
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Social] What the Death of Google Reader REALLY Means
    Instead, they were a bridge technology -- a hold out until the social and mobile infrastructure could allow for a better set of tools. Information in a Social World. Today, the social graph is the killer app in information discovery. Social Networks Get More News Centric. Pack your bags, Google Reader. whaddya know?
  • DIGITAL VOICES  |  FRIDAY, JUNE 22, 2012
    [Social] After You Invest In Mobile Offerings, Invest In Your Mobile Marketing
    Use Social. Engage your target audience on the social platforms they use. Utilize your social media channels and ask the audience for desired features and a wish list. Surely you can't just build something and expect a windfall of users to fall into your lap and great success to spring forth from thin air. and U.K )?
  • INSIGHTIQ BLOG  |  FRIDAY, JUNE 24, 2011
    [Social] 2 Critical B2B Marketing Insights from the MarketingProfs B2B Forum
    In addition to the great networking that took place, the 2 day event was jam-packed with great insights from B2B thought leaders on topics such as lead generation, sales and marketing alignment and social media. Be where your buyers are: social, email, direct mail, mobile. For some of us, that continues to be email. Cheers, Renay
  • CLIENT BRIDGE  |  FRIDAY, MARCH 18, 2011
    [Social] Blog Metrics to Track
    Blogs are still the heart of social media and content marketing. Blogs supply much of the content that drives social media conversations. Number of social media shares Count shares as well as platforms used. Given their importance, blog metrics are needed to assess your success relative to your marketing objectives.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Social] 14 B2B Blogging Best Practices from Creation to Promotion
    With social promotion in mind, making these key bits of information share-friendly is important. While promotion through social media isn’t a secret tactic ( 87% of B2B marketers use social media to distribute content), we took the time to discuss some key ingredients to successful sharing using social media and a few other outlets.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 14, 2010
    [Social] Understanding Those Mysterious Facebook Spam Messages You May Be Receiving
    In this age of social media there are many ways in which you can obtain someone’s email address. Image via Wikipedia. If you are one of the 400+ million people on Facebook , you have probably already figured out a way to deal with filtering out the many potential notifications that you could be receiving. Please comment and educate us!
  • CLIENT BRIDGE  |  THURSDAY, JANUARY 3, 2013
    [Social] Marketing Resolutions for 2013
    Become an active contributor to social media by posting articles to your company’s social channels. An active and helpful social presence can grow your reach and help promote your best content. Recent Google algorithm changes include social performance into SEO. Blog at least twice a week. Enhance your design skills.
  • HUBSPOT  |  FRIDAY, AUGUST 16, 2013
    [Social] 10 Brands' Twitter Marketing You Can't Help But Love
    'Social media conversations have evolved. And the most prominent social channel for these one-to-one conversations is Twitter. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media presence. It''s a good thing, too. So, here they are. 1) @SocialSamosa and @Mallikarjunan.
  • CLIENT BRIDGE  |  MONDAY, FEBRUARY 14, 2011
    [Social] Facebook Redesigns Facebook Pages
    Recent and upcoming changes to the design of Facebook Pages promises to give social media marketers more flexibility to increase engagement. Pages will look and function more like user profiles. Pages will have more opportunities to share. Early feedback on the changes has been positive. View Original Article
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 8, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of February 4, 2013
    Some of his insights are surprising, especially the use of Call to Actions, Social Media, and Mobile marketing. Oreo was the biggest winner this year (in my mind) with their blackout tweet that received thousands of social shares and their " Whisper Fight " commercial that drove their Instagram followers up by almost 57,000.
  • SAVVY B2B MARKETING  |  THURSDAY, AUGUST 16, 2012
    [Social] How Converged Media is Changing Content Marketing
    According to a recent report published by the Altimeter Group , marketers “must converge their media efforts by combining social, corporate content, and advertising reach.” Hear How B2B Buyers Use Content and Social Forums. ” Otherwise they risk missing the opportunity to connect with today’s buyers.
  • B2B LEAD BLOG  |  WEDNESDAY, NOVEMBER 11, 2009
    [Social] Outbound Marketing to Your Inbound Marketing Activity; Leverage!
    B2B marketers are getting their feet wet with new social media tactics, online marketing is bigger than it’s ever been and word-of-mouth strategies are being built into most marketing plans today.  Inbound Marketing seems to be all the hype these days.  But what are you doing with all of this
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 11, 2009
    [Social] Savvy Week in Review - December 11
    Google Will Force All B2B Companies To Tweet by @KBodnar32 Kipp Bodnar explains why it's less important for B2B companies to appear first in traditional Google search results -- and increasing vital that they engage in social media. SciFi or Social Media? Even though the holidays are right around the corner, things have slowed down!
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 13, 2012
    [Social] How to Grow Your Business with Inbound Marketing
    Inbound marketing tactics include the use of blogs, social media, e-books, white papers, search engine optimization and webinars. The amount of money spent on company blogs and social media doubled in the last year. Blogging, social media and search engine optimization (SEO) play a large role in boosting site traffic.
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Social] 20 Facebook Ad Metrics Marketers Should Know
    Social Impressions. Social impressions tell you how many times your ad has been shown to a Facebook user with social context (i.e. Social %. This metric shows what percentage of the total impressions were social impressions. Social Clicks. Social CTR. 20 Facebook Ad Metrics Marketers Should Know.
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 4, 2013
    [Social] Lead Generation: How golf sponsorship generates prospect inquiries for a software company
    KeyedIn hosts golf events for its best customers to give them a chance to play and socialize with Piercy. Golfing is a social sport; you tend to see more business-to-business interaction within the golfing community, and you can enjoy the game no matter your skill level. Storytelling and Brand Resurrection in the Age of Social Media.
  • B2BBLOGGERS  |  THURSDAY, JANUARY 19, 2012
    [Social] The Top Three B2B Marketing Themes for 2012
    SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. B2B Blogger
  • MANHATTAN MARKETING MAVEN  |  MONDAY, APRIL 7, 2014
    [Social] Women Dominate Smartphone Use
      Women are more likely than men to use their smartphones for messaging, talk, web surfing, social networking, games, app downloads and picture taking or sharing. Looking at mobile social media use, men focus on business and dating while women go for relationship building, sharing, entertainment and self-help.  Men are 1.5
  • SAVVY B2B MARKETING  |  FRIDAY, NOVEMBER 6, 2009
    [Social] Savvy Week in Review - November 6
    Four Case Studies: How These (Very Different) B2B Organizations Are Succeeding With Social Media via @MarketingProfs Looking for proof that social media is worth your time? Featuring SAP, BusinessWeek, Equation Research, and Radian6 -- plus tips on developing social-media programs. Is it really November?! Look no further.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Social] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    Modern Marketers aren’t using content curation services (only 12%), rather most are sharing via social networks (56%), their own blogs (41%), web sites (41%), and email (38%). Bonus tip: Social media marketing managers and content marketing managers make great curators. So how are Modern Marketers using third party content?
  • LOOPFUSE  |  MONDAY, AUGUST 5, 2013
    [Social] 3 Ways to Kickstart Your Marketing Funnel
    Include social sharing options on your blog or break a lengthy product demonstration video into bite sized pieces of less than 2 minutes each focused on the problem your target customer has and the outcome they are seeking. You can try Nearstream for social lead generation  here. Identify and engage the influencers in your market.
  • CONTENT MARKETING FOR BI  |  TUESDAY, AUGUST 24, 2010
    [Social] Organize Passion Create a Movement
    And, social technologies allow us to do that quite easily. Combine social technologies and passion to lead a movement. I recently watched a Ted Talk video of Seth Godin discussing tribes. As Seth so clearly describes it, we are at a pivotal moment in time, where we are changing the way ideas are spread. But Nathan didn’t give up.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 13, 2010
    [Social] 10 Conversion Tips from Brain Science
    The power of social validation: Stories and testimonials provide readers with reassurance that you can be trusted. Fear of loss, either materially or socially: We want to belong and we don’t want to feel “less than&#. Why do people decide to buy a product online? What can we learn from brain science? Blog this on Blogger.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] Ple - LTCWiki
    blogs, wikis, podcasts, social bookmarking and others â?? Instead of centralized, instructor-controlled learning, PLEs are distributed, social and learner-centric. Learning is deeply personal, AND social.". Collaboration tools often possess production capabilities Social Bookmarking See LTCs Social Bookmarking Resource.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social] 5 Helpful Hints to Attract New Business Using Your Blog
    There are also many social media sites where you can simply build links to your site. Promoting Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us Publish new blog content to your other social media accounts such as Facebook and LinkedIn.
  • B2B VOICES  |  MONDAY, JUNE 14, 2010
    [Social] What B2B communicators can learn from the 2010 World Cup
    Social media — Nike launched it’s World Cup commercial not via TV, but via social media. How are you using social media to talk about your company? For those of you who don’t know already I am a long time supporter /player of soccer (football).  This year I am paying attention via the Internet and TV. Korea v.
  • NUSPARK  |  SUNDAY, JULY 28, 2013
    [Social] How The Beatles’ Songs Optimize B2B Marketing Strategies
    Be yourself, especially with your own content and within social media.  It’s OK to wish social media friends a happy birthday, but do it naturally as compared to an obvious sales tactic. There are an increasing number of marketing and social media channels in which to promote content and sales messages. Act Naturally. Because.
  • HUBSPOT  |  MONDAY, MARCH 17, 2014
    [Social] How to Integrate Email Campaigns With the Rest of Your Marketing
    Email & Social Media Integration. Study after study shows that email strategies that integrate social media into their sends lead to better results. In fact, 65% of the top 20% of B2B marketers in social media lead generation integrate email with social media, compared to the industry average of 51% ( Aberdeen Research ).
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 29, 2013
    [Social] The Trick to Seeing Through Marketing Statistics
    Social media research often has the similar problem. Instead of recruiting a cross-section of the audience, respondents are recruited through social media or their own database. No wonder the results say social media is so important, the heaviest social media users are the only people who responded! Brand awareness.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 20, 2012
    [Social] Laugh and Learn with Find New Customers | Marketing Words
    We read all your comments and appreciate those who share on social media. In his weekly B2B marketing show, Jeff Ogden, President of Find New Customer s shares a key marketing lesson using wit and humor. We hope you’ll tune in each week for a new Laugh and Learn show as well as our  Mad Marketing TV show. What do you think?
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Social] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • FEARLESS COMPETITOR  |  SUNDAY, JUNE 26, 2011
    [Social] “All Marketers Are Liars” – Seth Godin talks at Google
    He presented “How to Build an Awesome Personal Brand&# at the 140 Social Media Conference and appeared to discuss B2B lead generation on Sales Lead Management Radio. This Sunday we’ll share a really interesting video from one of our favorite keynote speakers – Seth Godin. Hope you enjoy it. Filed under: Demand Generation.
  • KOMARKETING ASSOCIATES  |  FRIDAY, DECEMBER 13, 2013
    [Social] The Powerhouse Content Marketing Team: Build It and They Will Come
    It became clear to me that I had content marketing on the brain when I heard “If you build it, he will come” and immediately thought of distributing content across social media channels. As much as content marketers try to identify customer needs  through social media, surveys, live chat, user testing, etc., Who wouldn’t?
  • MARKETING INTERACTIONS  |  THURSDAY, SEPTEMBER 2, 2010
    [Social] Give Marketing Content a Job Description
    Gain attention in crowded social settings. Content and more content. You can read tons of blog posts, analyst recommendations, industry articles and more, all pointing out the need for content. Today's marketing is fueled by massive amounts of content - whether online or off. But, without a plan your content will likely suck wind.
  • HUBSPOT  |  SATURDAY, AUGUST 31, 2013
    [Social] The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]
    You need to monitor social media -- use Social Inbox or read this guide for a higher-level overview. 'Keeping your reputation squeaky clean''s about more than just good PR. Then there''s email. Maintain an excellent Sender Score and ensure emails fit necessary criteria for easy unsubscribe. Now for SEO! Need a catchall?
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Social] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    b)  We consider what types of content will have the biggest visual impact to generate social shares. c)  We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) a)  After a post has gone live, we inform everyone responsible for communication (PR, social teams, etc.) Have fun! Glitchska.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 30, 2010
    [Social] Savvy Week in Review - April 30th
    Getting Social? Better Bring Your Content Strategist - by @mbloomstein via @goodridge Great post about why social and content go hand-in-hand and offers some intitial steps to get you started thinking like a content strategist. It's Friiiiiiiiiday! :) Hope you had a great week and are gearing up for a fabulous weekend.
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 7, 2012
    [Social] Does a 200% Return on Investment Sound Exciting?
    The internet and social media have changed the rules of the game. Your website and performance on social media are now the keys to growing your business. Marketing has changed radically over the past couple of years and companies that don’t move with the times and embrace inbound marketing are being left behind.
  • CONNECT THE DOCS  |  WEDNESDAY, JULY 21, 2010
    [Social] Marketing is a Mindset
    Find and Convert helps companies get found on the web and build profitable relationships through search marketing and social media marketing strategies. Bridging the Gap between Seller and Buyers through Social Media Marketing. Bernie is a podcaster, blogger and frequent speaker on social media trends in business. Bernie Borges.
  • AD YOUR COMMENT HERE  |  FRIDAY, DECEMBER 31, 2010
    [Social] Top Other Side Group Posts of 2010
    Tips for Selling the Value of Social Media Inside Your Company ( 10 August 2010 ) – In this guest post, Kristin Zajac gives several ways to pitch social media implementation to your organization. Here’s to another successful year at Other Side Group.  Thanks for being here with us! few things to think about. Blogroll
  • ONPATH  |  WEDNESDAY, JANUARY 11, 2012
    [Social] Ottawa Consultant becomes Salesforce MVP
    About Salesforce.com With 100,000+ customers, salesforce.com is the enterprise cloud computing company that is leading the shift to the social enterprise. Social enterprises leverage social, mobile and open cloud technologies to put customers at the heart of their business. Ottawa Consultant becomes Salesforce MVP.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social] Why content marketing will make your small business sexy
    You social media pros might call this horse and buggy stuff. And social media is the platform many small companies need to embrace, but also the medium so many get so wrong. Brand differentiation is now easier and a more enjoyable process than ever and our friend, social media, um, content marketing, is the ticket to the dance.
  • PHOENIX RISING  |  SUNDAY, JANUARY 24, 2010
    [Social] No DMs Please
      I am amazed at the Power of Twitter and other Social Media platforms to network with like-minded folks.  I'm also continuously shocked at the seeming lack of just plain common sense (or maybe in this case it's common courtesy) from folks on social media - especially Twitter. But we know that's not true either. 
  • HUBSPOT  |  WEDNESDAY, JULY 6, 2011
    [Social] 13 Awesome Twitter Lists for Inbound Marketers to Follow
    The following 13 lists will keep you sane in the world of inbound marketing, specifically covering social media, email, SEM, and SEO from the big shots. So you're an inbound marketer, and you probably follow everyone and their mother on Twitter. So how do you organize fun from fact in your stream? and what's on our minds outside of work.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 15, 2014
    [Social] 10 Tips for Developing Better Blogger Outreach
    10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right? Related Stories Is it Time for a Blogger Outreach Tool? Blogger Outreach
  • FEARLESS COMPETITOR  |  SATURDAY, JUNE 1, 2013
    [Social] Marketing Made Simple TV Re-launches; Web TV Show for Marketing Pros Features Fresh Content, Remarkable New Value for Viewers, Guests, Sponsors
    Marketing Made Simple TV is also syndicated via Social Media Today, Social Media Club, Business2Community, CustomerThink, YouTube and Vimeo. 'Widely Recognized Web TV Show Now Offering Additional Value to Better Connect Viewers, Guests and Sponsors. The show, syndicated to over 2.5 Guy Kawasaki, Founder of AllTop.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 5 Data-Backed Twitter Tips You Should Know
    1) Tweet about social media -- specifically Twitter. If it makes sense for your account to tweet about social media -- do it. People who will be reading these tweets are already interested in social media because they''re using social media to find this information. This post is all about what that magic can tell you.
  • THE FORWARD OBSERVER  |  THURSDAY, JUNE 26, 2014
    [Social] The 3 Most Important Aspects of Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – With social media , you can build a following, share your blog posts and engage in conversations with your prospective customers.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • MODERN B2B MARKETING  |  MONDAY, MAY 13, 2013
    [Social] Anatomy of a Blog Redesign – 10 Best Practices from Marketo
    Multiple paths to social. Social validation. Build our social networks. ll talk about the first two here, and the third in the next point (multiple paths to social). Multiple paths to social. We also had a clear goal to encourage social with the blog.  Social validation. The Old Design. Neat, huh?
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Social] How to Write a Content Marketing Blog Post
    Smart Time-Saving Tips on Blogging… Blog Checklist: 10 Items BEFORE You Publish… Is the Social Web Changing How We Write? What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Email this via Gmail.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 20, 2013
    [Social] The Telephone Should Not Be the Black Sheep of Your Sales Strategy
    However, do you close every sale via email or a social channel? So many sites and thought leaders are speaking abound inbound sales and marketing tactics and the importance of social media. 'If you''re in a sales or marketing role, I''m sure you hear about inbound sales and marketing a lot. Yay, we can all go home now. Just kidding!
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 14, 2011
    [Social] B2B Marketing: Content Mills… …really?!
    They should also understand search engine and social media optimization. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! Definition of Mill.
  • SAVVY B2B MARKETING  |  THURSDAY, OCTOBER 20, 2011
    [Social] A Brave New World in Book Marketing
    And you need to be Social Media savvy. In essence, from my chair located here in New Hampshire, I was going to do my best to reach a worldwide audience using Social Media tools. Jonathan also had prizes that could be won by using Social Media to promote the event. You’ll need to have a solid platform. She was interested.
  • CONVERSIONATION  |  WEDNESDAY, JULY 18, 2012
    [Social] Altimeter Report: the Convergence of Paid, Owned and Earned Media
    So, why are we now seeing reports popping up that state the exact same thing, albeit with a social and conversational  dimension and integrating technologies such as mobile? Younger generations that grew up with social media, Web 2.0 Co-author Rebecca Lieb By now, you probably know what paid, owned and earned media are.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Social] How B2B Businesses Can Use Instagram
    How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. 'I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. Instagram
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Social] Marketing Made Simple TV premiers Thursday at noon ET
    Jon Ferrara of Nimble.com  - the world’s first truly social CRM. We love to read your comments and appreciate those show share on social media. Just two days to the premier of the new online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. and other sites, including.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 16, 2012
    [Social] Taking it half mast
    At the top of this blog it says Marketing, Social Media, Humanity. Related Stories The results are in: An experiment in social influence The kid who wanted a door for Christmas Losing control of your brand? grow} has never been a blog that is just about business. wrote a post for today but my heart isn’t it. Peace on Earth.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JULY 24, 2013
    [Social] Why are experiential marketing campaigns so successful at driving brand advocacy and product demand?
    Experiential Marketing & Social Media. The rapid growth of the social web has enabled consumers to find peer reviews much easier, and it has become almost ‘the norm’ for shoppers to check the internet and social networks for peer reviews before making a purchase. Experiential marketing. Check it out at [link].
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 21, 2011
    [Social] 18 B2B Reasons to Attend Content Marketing World
    The CAVs, Browns and Indians are sharing their secrets to social media strategies. Brian Clark and Michael Stelzner are sharing how they built Copyblogger and Social Media Examiner into raging successes by using content.   It's been quite a year, so far. You've got two weeks - plenty of time to make plans to come.
  • B2B VOICES  |  MONDAY, OCTOBER 25, 2010
    [Social] Almost Live from SocialTech 2010
    The focus of the conference is B2B social media in the high tech industry, which is rather specific but the speaker line-up is good.  It was one of the more compelling pieces of research at the time that social media have an important place in B2B sales and marketing. She has a good blog at [link]. If you’re there , tweet me.
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Social] What is B2B Marketing?
    Social media becomes a critical part of this information exchange in a B2B environment as social media forms a great medium through which to educate, converse with, and build relationships with prospective buyers who may be interested at a point in the future. What exactly defines Business to Business (B2B) Marketing?
  • THE FORWARD OBSERVER  |  FRIDAY, DECEMBER 20, 2013
    [Social] 5 Ways Raving Fans Can Help Increase Your B2B Blog Traffic
    And don’t include a sharing button for every social media network in existence – just include the ones that you know your buyer personas use. Based on digital body language that shows which readers are engaged with your content (email opens, site visitation, social media shares, blog comments, etc.) Here''s how to do it. What to do?
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 12, 2010
    [Social] STOP chasing Consumers. Collaborate with your Customers.
    The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. We asked Rick Liebling "What are key marketing trends and predictions for 2010? Simple.
  • CONVERSIONATION  |  SUNDAY, JANUARY 22, 2012
    [Social] Ten Blogging Lessons from Chris Brogan
    On social media too. 2012 is the year of oversaturation. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely [.].
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). Posts You Might Like to Read: The Critical Interplay Between Social and Search.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). billion USD on mobile this year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Social] Is New Google like the New Coke?
    Here’s the vanilla article from Lance Ulanoff at Mashable, announcing its birth:  Google Merges Search and Google+ into Social  Media Juggernaut.  Starting today, Google+ members, and to a lesser extent others who are signed into Google, will be able to search against both the broader web and their own Google+ social graph. Every.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 22, 2013
    [Social] B2B Digital Marketing: How Volvo Construction drove site visits through its email campaigns
    Johnston wanted the website to be the ultimate guide for the visitor so they could find everything they needed, including social media posts, without leaving the site. First, Volvo Construction created a website acting as a useful and current resource for customers and dealers. Event Recap: MarketingSherpa B2B Summit 2012.
  • HUBSPOT  |  WEDNESDAY, JUNE 2, 2010
    [Social] The Ultimate List: 100+ Twitter Statistics
    Twitter , while simple, is often a confusing social media platform for. Free Download: Marketing Data: 50+ Marketing Charts and Graphs HubSpot has complied over 50 marketing charts and graphs on topics including Lead Generation, Blogging and Social Media, Marketing Budgets, Twitter and Facebook Download the ebook now!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. If it is not shared, it is not discovered.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). How to Make Webinars Work (ReadWriteWeb).
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Social] Who Is Your B2B Customer & How Do They Find You?
    This question, which helps drive your content marketing strategy and your social media efforts, should routinely get asked as part of monthly and weekly status updates since the technology and access points continually evolve. Keep in mind that “ 87 percent  of B2B marketers are using social channels to distribute content.”
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Social] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? Or are they coming to you via social media, search returns or peer recommendations or on their own?
  • PUZZLE MARKETER  |  MONDAY, JUNE 10, 2013
    [Social] Blogging Leads to Sales
    If the blog post is valuable to the visitor, they will in many cases share that link with their social networks. It provides for a strong online foundation that encourages other websites to link to the posts and for visitors to share them on social networks. 'Originally posted here on USSCO Speaks blog. What is a blog? Good luck!
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • MODERN B2B MARKETING  |  MONDAY, JULY 15, 2013
    [Social] How Digital Marketing is Reshaping Financial Services
    Social Media is here to Stay. Social Media is now an integral part of daily life, however Financial Services firms have been slow to adopt social media marketing, fearing reputation risk and perceiving a lack of value in social marketing. 'Author: Fab Capodicasa Consumer technology is moving at a hectic pace. Trend.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Social] Why is Google Scared and What it means for B2B Marketing!
    Related posts: Social Search could it be a Google Killer? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. OK so what does this mean to B2B Marketers? perhaps there will be shortly.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 16, 2010
    [Social] The Demand Generation Training Plan
    Inbound marketing and social networks. Here’s what we will cover: Building the Foundation: Ideal customer profiles. Value Propositions. Buyer Personas. Trigger Events. Universal Lead Definition. Think Like a Publisher. Your website and landing pages. Making it Work. Problem to Solution Story-Telling. Catch Factors. Lead Nurturing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 9, 2010
    [Social] 20 of the all-time best Twitter bios
    The only person on Twitter who doesn’t claim to be a social media guru. Twitter biographies might be the ultimate creative-writing challenge. You have 160 characters to spin your personal story!  Here are 20 great mini-biographies that caught my eye and stole my heart.  Enjoy! QueenRania. mum and a wife with a really cool day job…. Glinner.
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Social] Accelerate Sales with Lead Nurturing [Video]
    You can try Nearstream for social lead generation  here. 'We had a great session Wednesday of last week covering how to accelerate sales with lead nurturing. Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. To add LoopFuse to Salesforce.com, click  here.
  • VIEWPOINT  |  TUESDAY, NOVEMBER 20, 2012
    [Social] PowerViews with Bob Kelly: Redesigning Sales Process Basics
    2013 Changes: Social Media, Mobile, Analytics & Productivity. Among the trends he sees in sales organizations in 2013: Greater adoption of social media. Social Media: Balancing Benefits with Loss of Management Control. I am pleased to have as my guest today Bob Kelly, the Chairman of The Sales Management Association.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Essential Tips for Managing Your Users’ Social Profile Data  (Mashable!). vital search strategies for social media marketers (ChristopherSPenn). Social Media’s Untapped Power (Harvard Business Review). Best Practices For Small Business YouTube Marketing  (Mashable!). Hidden Tricks for Better B2B Lead Generation (HubSpot).
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