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  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. What are Social Media's Mega-Trends?
  • I-SCOOP  |  SUNDAY, MARCH 22, 2015
    [Social] Sameer Patel: four elements of a holistic digital transformation framework
    Just like last year, SAP’s Sameer Patel had a speaking slot in CeBIT’s Social Business Arena. Last week I was following a few events where the core theme was digital transformation. One of them was CeBIT 2015 in Hannover, Germany. noticed this tweet with a picture of Sameer and a quote from someone who […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Social] Four reasons why traditional book publishing is dying (and what’s next)
    Why the success of digital marketing might rely on gray social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Find the podcast on Stitcher.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Social] Is New Google like the New Coke?
    Here’s the vanilla article from Lance Ulanoff at Mashable, announcing its birth:  Google Merges Search and Google+ into Social  Media Juggernaut.  He says: “Now we know  Google ’s master-plan for integrating  Google+  ever more deeply into the Google ecosystem: Pour the whole thing into Google search. Which did you like better?  Every.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 17, 2010
    [Social] Savvy Week in Review - December 17
    From PDFs to Platforms – Matching Your B2B White Papers With The New Social Buyer by @b2lead B2Lead has come up with a very interesting concept for socializing B2B white papers. Their selection covers getting started, B2B writing, mobile/social, tips, and content. Makes it super easy to prioritize. stocking stuffer? Twee
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Social] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Knowing what they want from each channel is half the battle, says Atri. That information, in turn will richly inform your demand generation efforts.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Social] How to Turn a White Paper into a Content Marketing Machine
    Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. We love to read your comments and appreciate those who share our blog posts on social media. Ask YOUR questions during the show. What do you think?
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Social] How To Build An Online Community
    Building a successful social media online community begins with the end in mind. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Remember: an online community or social media destination is not just another web site. But a common question is how to start!
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 19, 2014
    [Social] Valuable Lessons You Can Learn from Successful Brands on Facebook
    Lots of brands in the fashion and beauty industries have, not surprisingly, become well-regarded trendsetters in social media marketing. Valuable Lessons You Can Learn from Successful Brands on Facebook by Jim Belosic - Maximize Social Business. How do I, a thirty-something man know this? Here are some … Continue Reading.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Social] Your Business Blog Sweet Spot: How to Find It and Keep It
    Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Neuromarketing  blog and  Neuromarketing social networking site  on Ning. One way to understand their needs to is to know their online habits and interests. Wikipedia.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Social] Is User Generated Content building a Wall between your Brand and your Customer?
    If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess? Tweet This!
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 13, 2013
    [Social] 12 Essential LinkedIn Groups for B2B Marketers
    With so many social media networks to choose from, it can be difficult to determine what’s really valuable to your business. Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. Social Media Marketing – 608,345 members.
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Social] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network
    1-Join a professional social network. technology) and EduBlogger World (for education bloggers) and I launched a social network called iTeach/iLearn (enhancing instruction with tech across the content areas). Join a social network, subscribe to blogs, comment and Tweet. Join My Social Networks. The Innovative Educator.
  • B2B LEAD BLOG  |  WEDNESDAY, OCTOBER 24, 2012
    [Social] Register for the Marketing Nation Virtual Event November 14!
    Integrating and Measuring Social Media. What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. Aligning Sales and Marketing Teams. Lead Nurturing
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Social] How To Use SlideShare For Content Repackaging
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business. Content repackaging is the number one content strategy that not enough people are using. SlideShare
  • CK'S B2B BLOG  |  MONDAY, SEPTEMBER 20, 2010
    [Social] Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
    Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. update both my social media and mobile media archives frequently, so do check back. or spread all over the globe.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
  • SAZBEAN  |  SATURDAY, MAY 17, 2014
    [Social] Internet Marketing Strategy Articles for the Week of May 12, 2014
    How to Stop Facebook Contest Fraud and Deter Prize Hunters (Social Media Examiner). HOW TO SPOT THE WRONG CUSTOMER PERSPECTIVE (Social Media Explorer). 5 New & Improved Twitter Features Marketers Should Use (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2014….
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Social] Why we are all digital customers
    Today’s “digital customer” simply wants to be able to interact, act and transact across digital and social platforms when and where it suits best. In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company.
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Social] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Show notes. Internet Trends via Mary Meeker — October 2011.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 1, 2014
    [Social] DMFB Preview: Building Your Online Brand Through Customers
    That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Social] Free and Paid Ways to Promote Your Blog
    Social icons: Clearly display icons for all your social media channels (i.e. Doing so encourages your readers to share your post with their social communities. Share: Push each new blog article on all your brand’s social channels. The Internet is abounding with content. Freebies. Spend Some Money. Good luck!
  • HUBSPOT  |  FRIDAY, JULY 8, 2011
    [Social] Top Reasons Why People Follow Brands on Facebook [Infographic]
    A new infographic was published this past week by Get Satisfaction and Column Five Media around why people choose to follow brands on social networks. It confirmed much of what we already know about Facebook and Twitter's power, but it also led to some new insights around marketing online through social channels. Connect with HubSpot
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 20, 2014
    [Social] What Is Content Marketing? It’s Starts With Culture!
    You will see brands tap into their employees to reach out, often through social networks, to customers. What is the relationship between content marketing and social media? Social media is a channel of communication, like the radio and television. In a sense, social media allows us all to be content marketers. Learn.
  • SAZBEAN  |  SATURDAY, DECEMBER 1, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of December 1, 2012
    News & Notes
  • GREAT B2B MARKETING  |  THURSDAY, JULY 3, 2014
    [Social] B2B Content Marketing That Drives Results
    Effective B2B content attracts visitors to your website, provides value for your social media outreach, converts website visitors to leads, and much more. Provides online and social media value. There is a lot of buzz in the air about content marketing. The Payoff Earned from Effective B2B Content. Converts visitors to leads.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
    Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 22, 2013
    [Social] Future of Marketing Interview with Mark Schaefer: Is Search Dead?
    Will it be defined by the implications of the social business ? Today, I teach at Rutgers University, blog at {grow} , specialize in corporate social media workshops , consult, speak at conferences, and I’ve written three marketing books, including Return On Influence. What is the Future of Marketing ? Time to mix it up!
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Social] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 29, 2012
    [Social] 16 Slides On The Future Of Digital
    ” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
  • BIZNOLOGY  |  MONDAY, NOVEMBER 11, 2013
    [Social] A 13-step crash course in digital marketing
    SOCIAL MEDIA IS FOR STORYTELLING: It’s in our DNA as human being to share our stories and discoveries on brands with others. SOCIAL GOVERNANCE IS A GOOD THING: Whether you’re a large or small business, it’s worthwhile to see if there are social media guidelines for your industry. Who owns social media?
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 25, 2012
    [Social] How to Grow Sales in B2B Companies
    “Grow revenue when marketing makes sales more productive (not just by hiring more reps)” Marketo Social Media Rockstar Tour. We love to read your comments and appreciate those who share on social media. The answer for most companies is “hire more salespeople.” Clear, well defined processes. Strong content.
  • FOLLOW THE LEAD  |  THURSDAY, AUGUST 5, 2010
    [Social] ‘Dialing for Dollars’ is getting quite expensive
    The results are less than encouraging, and suggest that b-to-b sales and marketing execs must fundamentally change their sales strategies if they want to stay viable.  It also provides additional ammo for advocates of integrating social media into the sales process. Oops. “ In theory there is no difference between theory and practice.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 27, 2014
    [Social] Evolving From #SoLoMo to Customer Experience Marketing
    Moving forward, my blog posts will focus on the integration of social into the marketing mix. SoLoMo is an abbreviation for social, mobile and local marketing. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business.
  • AD YOUR COMMENT HERE  |  THURSDAY, NOVEMBER 10, 2011
    [Social] Location-Based Marketing: Guest lecture notes
    I was able to guest lecture for Dr William Ward ‘s two social media courses at the Newhouse School earlier this week. Each class has gone over various topics in social media, and this week they focused on location-based technologies and marketing.  I’ve included some of the key clips below.
  • MARKETING EDGE  |  THURSDAY, APRIL 12, 2012
    [Social] Two Reasons This Great Article Sucks
    Hitting on a single topic in marketing, social media and business communications. I read this article that appeared in Marketing Profs with mixed emotions, it was terrific because it lays out in clear fashion what the digital world regards as a good resource for a topic. Quick and to the point.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 20, 2009
    [Social] Content Ideas for B2B Lead Generation – B2B Marketing and Sales Tip #265
    We know all know Content is King in B2B Marketing.  We use it for blogging, email campaign offers, sales support, website content, whitepapers/eBooks, social media teasers and webinars.  In a recent study by Kingfish Media they found that over 70% of marketers are using custom content to communicate with current
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Social] Content Marketing for Small Businesses
    In today’s social world, creating good, informative content is extremely important to standing out among competitors. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in.
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] 21 Unbelievable B2B Content Marketing Statistics
    B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. Here are some key statistics from the study.
  • MARKETING EDGE  |  SATURDAY, SEPTEMBER 11, 2010
    [Social] MN Blogger Conference Highlights Live
    Hitting on a single topic in marketing, social media and business communications. Conferences usually are born from a small group of people saying, “We should… That was the conversation between Arik Hanson, Mellisa Berggren inspire The Minnesota Blogger Conference. Quick and to the point.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Social] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. There were many great stats from the webinar, but I chose only a couple to share in my post Has Your Organization Embraced Social Selling? Now, on to this week's recap.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 13, 2010
    [Social] New Perspectives into B2B Buyer Behavior
    I always love research that gives me new insight into buyer preferences, so I was excited to see a new report called Buyersphere: Survey of B2B Buyers use of Social Media. Social media, on the other hand, is used less frequently with all buyers, but it is deemed to be one of the most influential sources of information for those who use it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] 10 Free Blog Post Ideas
    ” What advice would you give? 5) The biggest social media question on everybody’s mind Unfortunately I wrote the headline but I didn’t capture the actual question on everybody’s mind. We only see a fraction of a person through our social media platforms and yet we call them our friends. Up for it? Believe me.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 14, 2015
    [Social] #ProspectingChat: Perfecting Response Rates with Donato Diorio
    Today we''ll be discussing best practices for perfecting your response rate over email, voicemail and social platforms. Q8: What defines a good sales outreach, on email, social or voicemail? After a long hiatus, #ProspectingChat on AG Saleswork''s Twitter account is back this week! Date: Wednesday, January 14, 2014. Explain.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2010
    [Social] Savvy Week in Review: February 5
    Social Media Usage in Content Marketing Jumps 500% in Two Years by @juntajoe This quick post from Joe Pulizzi looks at which content products (eBooks, blogs, etc) are increasing, holding steady and decreasing in terms of distribution. Perhaps it's the short month kicking everyone into high gear. We've handpicked a few of our faves. We agree.
  • HUBSPOT  |  MONDAY, AUGUST 15, 2011
    [Social] 10 Awesome Google+ Presentations to View Today
    The social media and marketing worlds are abuzz with the launch and initial success (over 25 million users already!) of Google's new social network, Google+. You mean I have to learn how to use and leverage yet another social media platform? Beginner's Guide to Google+ for Social Selling " by Social Selling University.
  • SALES INTELLIGENCE VIEW  |  SATURDAY, MARCH 24, 2012
    [Social] Microsoft Dynamics CRM and InsideView
    Social CRM is changing the way our customers succeed. “ Microsoft says it will add social customer care and free integrated InsideView access to Dynamics CRM in a release later this year. “ Celebrating the @insideview’s social alliance partnership with Microsoft at the after party at Venue Houston. !!!
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Social] MarketingProfs Digital Mixer: Top 20 Tweets #mpdm
    MikeBarzacchini : "Viral video (and social media) is. Intel's social media guidelines document [link]. Matt_Genius : RT StephanieSAM Social relationships are about money. anetah : social ads on Facebook expensive according to @MariSmith but worth it because of very precise targeting # mpdm. the top of the page. Now what?
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 29, 2013
    [Social] 10 Reasons Why You Should Consider Maximizing Reddit for Business
    If you’ve spent … Continue Reading 10 Reasons Why You Should Consider Maximizing Reddit for Business by Jesse Aaron - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Trust, Social Media and Your B2B Brand. What is this Reddit you speak of? That’s Reddit.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 21, 2013
    [Social] 4 New Marketing Fundamentals Impacting the B2B SEO Professional
    Engagement metrics provide guidance to how well are message is resonating with an audience in short term, and whether your content efforts are being accepted in social media circles. This MarketingSherpa 2013 Marketing Analytics Benchmark Report chart outlines key social media metrics routinely tracked. Value is the Currency.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 3, 2010
    [Social] White Paper: Overview of the Electrical Market
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? We recently completed an overview of the Electrical market. The free copy for download is available.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 5, 2015
    [Social] How Are Infographics Beneficial to SEO and Digital Marketing [Infographic]
    Infographics provide good social currency. Infographics are growing in popularity and becoming a go-to content asset for many B2B marketers. Infographics aren’t just visually pleasing, easy to digest content for your buyers, but they’re also a useful and effective tool when it comes to converting prospects into customers.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 7, 2013
    [Social] Focus On Your Customer’s Brand In The Future of Marketing
    My game  won 20+ awards globally and has been translated into 12 languages, giving me awesome exposure to consumer marketing, crowdsourcing and social media. Lists posts outperform just about all other forms of content (30% of posts are lists), yet we believe lists are lagging the social web. For a great example of a List.ly Product.
  • BIZNOLOGY  |  MONDAY, AUGUST 6, 2012
    [Social] Three Ways to Build Links in the Age of Google Penguin
    Still, on-page factors are less important to Google ranking than links and social signals—how Google determines the relative importance and context of the page to other experiences on the web. At IBM, we run residencies in which our top SMEs come together for blogging and social media training. Social Sharing. Internal Links.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Social] Marketing Goes SoLoMo
    Which leads me to the next point: we mobile-toting humans are essentially social creatures. When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. As a general proposition, I think it’s fair to say that marketing is going mobile.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 17, 2012
    [Social] How to set up a Successful Ad Campaign on LinkedIn
    The new-ish player to this platform is the business-centric social media outlet, LinkedIn. Many B2B companies have leveraged the power of PPC ads on Google AdWords and Microsoft adCenter. LinkedIn ads are very similar to those you create on AdWords or AdCenter, but with the added bonus of specific targeting options not found in the [.].
  • CONVERSIONATION  |  TUESDAY, APRIL 3, 2012
    [Social] Is Touchpoint Marketing the Only Marketing Left?
    In that regard, it looks a lot like social media, which seemed necessary for businesses to realize that marketing is not a one-way street. The same philosophy is often heard when it boils down to social media, inbound marketing, integrated marketing and more. Content is obviously crucial in marketing. It has always been.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 30, 2010
    [Social] The five elements of a perfect blog post
    He writes about how his life is going in the social media context. And to demonstrate a best practice, I’d like to introduce you to the sweetest writer on the social web: Stanford Smith of the Pushing Social blog. “How do I create the perfect blog post?&#. That question by a young student stopped me in my tracks.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 8, 2010
    [Social] 5 Ways to Use Content Marketing to Attract New Business
    Jump start your blog traffic – repurpose content through other social media channels like Twitter, LinkedIn and Facebook using third-party tools to make the process easy and efficient to manage. This entry was posted on Wednesday, September 8th, 2010 at 9:00 am and is filed under Marketing Tools , Social Marketing.
  • JUNTA 42  |  MONDAY, FEBRUARY 1, 2010
    [Social] David Meerman Scott on content marketing, social media & what's next
      I had a chance to catch up with David recently and got his quick take on the book, social media and content marketing. So I have added extensive new information and examples on Facebook, Twitter, and other social media sites.  There will always be a bright, shiny, new social media service.  Enjoy!  
  • CONVERSIONATION  |  FRIDAY, AUGUST 6, 2010
    [Social] Relevant and customer-centric email marketing: recipient engagement requires data
    When we talk about email marketing and social media, we often think of sharing tools, redirecting to peer reviews, viral marketing through email, email as a conversation, Click title to read more
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. Here are links to the specific research studies noted on the Infographic: 2012 B2B Marketing Benchmark Report, Marketing Sherpa, Sponsored by Marketo.
  • CRIMSON MARKETING  |  FRIDAY, APRIL 4, 2014
    [Social] #BADMarketing from Fox29
    This is not a “hot” social media strategy… #BADMarketing Image: Courtesy of BizCom in the News  The post #BADMarketing from Fox29 appeared first on. BADMarketing
  • CLIENT BRIDGE  |  MONDAY, SEPTEMBER 20, 2010
    [Social] Software Tools for Inbound Marketing
    Social Media Monitoring - in the digital economy, it is important to listen in on the conversations going on in your market. Social Media Publishing - it's hard enough to find time to do all of the things that we need to do. Then social media comes along and requires even more time and effort. This means using website analytics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 18, 2012
    [Social] Why content marketing will make your small business sexy
    You social media pros might call this horse and buggy stuff. And social media is the platform many small companies need to embrace, but also the medium so many get so wrong.  In fact they are royally blowing an opportunity to be the cool, black sheep that breaks from the flock. By {grow} Community Member Craig McBreen. Be human. 3.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Social] What Marketers Lost Sight of Over the Summer
    “Often new technology is either not embraced quickly enough by marketing organizations, or it is embraced and looked to as a ‘fix it all strategy’ Specifically I am seeing Social Media being looked to as a solution for far too many problems. Social media can be a tool to accomplish all of this. It happens.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JANUARY 15, 2012
    [Social] OpenView Names Top 25 Sales Influencers for 2012
    OpenView Labs leverages the Klout True Reach metric to calculate social media influence. Tweet I received some news today that leaves me both humbled and honored. OpenView Labs named its top 25 sales influencers for 2012, and I am among them. This is especially meaningful for two reasons.
  • HUBSPOT  |  SATURDAY, AUGUST 31, 2013
    [Social] The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]
    You need to monitor social media -- use Social Inbox or read this guide for a higher-level overview. Keeping your reputation squeaky clean''s about more than just good PR. Then there''s email. Maintain an excellent Sender Score and ensure emails fit necessary criteria for easy unsubscribe. Now for SEO! Need a catchall?
  • CLIENT BRIDGE  |  FRIDAY, SEPTEMBER 23, 2011
    [Social] INFOGRAPHIC: Blog Makeover Guide
    From Pushing Social, here's an infographic about how to tweak a blog to improve a blog. View Original Article
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Social] What the Death of Google Reader REALLY Means
    Instead, they were a bridge technology -- a hold out until the social and mobile infrastructure could allow for a better set of tools. Information in a Social World. Today, the social graph is the killer app in information discovery. Social Networks Get More News Centric. Pack your bags, Google Reader. whaddya know?
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 22, 2013
    [Social] Don’t Let this Linchpin Wreck your Content Marketing
    And, while it may not be as much fun as talking about pretty pictures and epic content, or the latest whiz bang tech, ignoring … Continue Reading Don’t Let this Linchpin Wreck your Content Marketing by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. YouTub
  • HINGE MARKETING  |  FRIDAY, MAY 2, 2014
    [Social] Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
    Google+ is one of Google’s social media platforms and was designed to compete with Facebook. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. Social SEO Amplifies Content. Curious about Google+? What is Google+? Why should firms and individuals use Google+?
  • VIRALLY BLOG  |  MONDAY, JANUARY 20, 2014
    [Social] Why Virally is great for authors
    Social media has given everyone a voice and a platform. With Virally you can easily and quickly create a page to host your free chapter and then give prospective readers the chance to download the content using their social details or complete the manual form. Social Sharing. The Launch! Free Chapter. Virally. Influencers.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 28, 2011
    [Social] B2B Marketing Insider Top Posts Of 2011
    Based on the traffic, the highest number of social shares of any of my posts and a healthy exchange of comments, this was by far my biggest post of the year. The 10 Traits of Successful Social Marketers  The top traits of successful social marketers are not hard to identify. Is This The End Of Social Media? Photo Source.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 4, 2011
    [Social] Twitter is dying—and it’s all your fault
    love Twitter.  It’s my main social media outpost, my main information source, and where I connect with a lot of my friends. While it’s still easier to scan the stream than use other social networks, too often clicking a link leads to junk–or at least subpar content. But Twitter is dying, and it’s all because of you. But it’s not.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Social] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. Facebook
  • LEADER NETWORKS  |  SATURDAY, OCTOBER 22, 2011
    [Social] The Future Of Online Community
    Perspectives on the Future of Community: Vanessa DiMauro’s View In this post – one of a new series on the future of community that we will be featuring on this blog in the coming months – we are delighted to have as our guest Vanessa DiMauro, CEO of Leader Networks, a leader in creating social strategies and online communities for B2B businesses.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 15, 2012
    [Social] How to Implement a Pull Marketing Strategy
    Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. More and more people are using the web and social networking to make decisions about the products or services they want to buy. What every business needs to know about pull marketing. Pull marketing directly taps into this.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 21, 2013
    [Social] How the World Has Changed – @guykawasaki on Marketing Made Simple TV
    The Producer and Director of the show is Craig Yaris of Social Ribbit  and it is edited by Kevin Ogden. Buffer. In this Marketing Made Simple TV show (click the button on the lower right to maximize the viewing window), the famed Guy Kawasaki, prolific author (with over 1.2 The case for building your personal brand.
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 19, 2013
    [Social] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
    Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club , Social Ribbit. (For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Who cares anymore? About Margaret Molloy.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. .
  • MARKETING EDGE  |  THURSDAY, DECEMBER 30, 2010
    [Social] When Web Ads Hurt Brands
    It’s the kind of thing that can reflect poorly on the advertiser, Hitting on a single topic in marketing, social media and business communications. Don’t you hate it when rollover ads on websites become an “in your face&# mosquito that’s hard to shake? Quick and to the point.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, DECEMBER 21, 2011
    [Social] Beyond Marketing Automation: Building a Complete Marketing Infrastructure
    This started as a post about Empathy Logic , a company that merges data from marketing automation, CRM, Web tracking, order processing, social monitoring, and other systems; lets marketers segment and select from this more complete set of data; and sends the resulting lists back to message delivery systems such as email and Web sites.
  • B2BMARKETINGSMARTS  |  MONDAY, JUNE 24, 2013
    [Social] 1-Minute Quiz May Reveal Your Best B2B Marketing Tool
    In the early days of this B2B marketing blog I wrote a post about social media called “Getting over our own marketing bias.” ” In the post I clearly stated that I didn’t “get” social media. couldn’t see what benefits it brings to B2B marketing.
  • SAZBEAN  |  SATURDAY, FEBRUARY 25, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of February 25, 2012
    10 Social Media Tips for Bloggers (Mashable!). 9 Hot Tips for Small Business Marketing on Facebook (Mashable!). Buffer Prevents Social Sharing Overload (Small Biz Trends). Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks (Brian Solis). accurate metrics for ROI on social media campaigns (GigaOM).
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. Simple ideas for integrating social and email by iMedia Connection.
  • LOOPFUSE  |  MONDAY, JANUARY 24, 2011
    [Social] Marketing Automation With Content Relevance
    This content syndicates on the internet through search and social media.  It is the building block for getting found and driving the automation processes which your Loopfuse system supports. Marketing automation effectiveness with Loopfuse will largely depend on your ability to create remarkable content. 
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 7, 2010
    [Social] White Paper: Overview of Plumbing Market
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? We recently completed an overview of the Plumbing market. The free copy for download is available.
  • MODERN B2B MARKETING  |  SATURDAY, SEPTEMBER 15, 2012
    [Social] 13 Famous (and Must-See) Marketers at Dreamforce
    20, 10:30am-11:30am, Secrets of Content and Social Marketing Success with Copyblogger ( Register ). Session:  How to Set Your Social Media Priorities ( Register ) and Social and the C-Suite: Getting Buy In (FULL). Jason Keath, Social Fresh. Social Media Analyst and Speaker, Founder and CEO of Social Fresh.
  • MARKETING EDGE  |  SUNDAY, SEPTEMBER 16, 2012
    [Social] Video Tips For Trade Shows and Conferences
    Hitting on a single topic in marketing, social media and business communications. You make a substantial investment to exhibit or event just attend trade shows and conferences. Here’s a way to maximize your return on investment (ROI) from trade shows and conferences. Quick and to the point.
  • THE POINT  |  SATURDAY, MAY 16, 2015
    [Social] 4 Key Takeaways from the 2015 SiriusDecisions Summit
    Targeted display advertising is an obvious candidate, but social media is also an intriguing possibility. Consider a company like Insightpool , whose technology enables marketers to identify, connect and nurture 1:1 social relationships at scale. 4. Outbound is the New Inbound. Lead Nurturing Isn’t Just Email Anymore.
  • CLIENT BRIDGE  |  MONDAY, JULY 9, 2012
    [Social] INFOGRAPHIC: ROI for Twitter and Facebook
    From Sprout Insights, here's an infographic that attempts to remove misconceptions between marketers and sales-oriented management about the value of social media marketing by measuring the ROI of Twitter and Facebook. View Original Article
  • SAVVY B2B MARKETING  |  FRIDAY, JANUARY 21, 2011
    [Social] Savvy Week in Review - January 21
    My Social Media Checklist by @ardath421 Ever struggle to figure out which shiny new social media tools you should use and networks you should join? I f you are in the northern states, are you feeling that winter doldrum hit? Have any other favorites? Let us know in the comments! Happy Friday, everyone! They're short and punchy.
  • LEADER NETWORKS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
    But there is a wider need for organizations to build engagement with community stakeholders wherever they are on the social channel. Social media can be a fast and effective way to accomplish this goal. It's called "social media" for a reason. Recently, I blogged about measuring engagement in online communities.
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