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  • LEDGER BENNETT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] 10 Reasons why B2B cannot ignore mobile
    Mobile is rapidly changing the way all audiences interact with brands and communications, across social networks and throughout the buying cycle. B2C environments have experienced rapid change in online mobile use fuelled by social uptake over recent years. The Tipping Point. These boundaries are not traditional marketing channels.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, NOVEMBER 5, 2012
    [Social] Are you Utilizing Calling Efforts to Drive Attendance to Your Next Event?
    With all of this in mind, I came across the article, 5 Ways to Maximize Attendance at Your Next Event where Eric Mintz provides some great tips on how to maximize registration and increase attendance through email and social media marketing. This is intelligence that would probably not be discovered through email or social media.
  • EVERYTHING TECHNOLOGY MARKETING  |  SATURDAY, JANUARY 1, 2011
    [Social] The Top-10 B2B Marketing Trends for 2011
    Here are the key trends that B2B marketing professionals think are shaping B2B marketing in 2011. 1 - Integration of social media into lead generation programs 2011 will be the year social media evolves from the experimental stage to become an established marketing tactic. Happy New Year!
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 11, 2014
    [Social] Some Brands are Thinking Outside the Outbound Box for Blogger Outreach
    To establish … Continue Reading Some Brands are Thinking Outside the Outbound Box for Blogger Outreach by Kristen Matthews - Maximize Social Business. Blogger outreach is like any other digital PR and inbound marketing tactic—it is a strategy that thrives when comprised of creativity and innovation. To build brand awareness.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2011
    [Social] The World’s Best Digital Marketing Campaigns
    Gregory Pouy is rapidly becoming one of my favorite social media marketing brainiacs! BEST DIGITAL CAMPAIGNS 2011 by gregory pouy. View more presentations from Gregory Pouy. In this presentation, which he prepared in English exclusively for you, Greg goes beyond reporting on 11 catchy digital campaigns.
  • SALES LEAD DYNAMICS  |  MONDAY, SEPTEMBER 24, 2012
    [Social] Find Your Business Development Comfort Zone.
    Social media probably won’t work. Social Media. x. x. The Schmoozer – Very social. Hangs out online, emailing and connecting via social media. Generates visibility through writing, social media, and public speaking. Social Media. 5%. Fred the consultant has been Tweeting, Friending, Linking in, and blogging.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 1, 2013
    [Social] Lead Generation: How Lithium Technologies uses webinars to grow its customer database
    Two and a half years ago, she started hosting webinars when she became Director of Content Strategy at Lithium Technologies, Inc., a social software company. For instance, an organizational focus on social customer care and the popularity of content around ROI can become a webcast on “Getting to Big ROI with Social Customer Care.”.
  • PAUL GILLIN  |  THURSDAY, JANUARY 20, 2011
    [Social] How B2B and B2C Marketing Are Different
    My fourth book, Social Marketing to the Business Customer ,  came out this week. While the purpose of this e-mail is ultimately to convince you to buy it, I hope to also impart some insight I gained from immersing myself in business-to-business social marketing for six months. Download a sample chapter. Value-driven decision-making.
  • HUBSPOT  |  WEDNESDAY, JANUARY 2, 2013
    [Social] A Breakdown of All Your Website's Traffic Sources (What Means What?)
    For example, sometimes this could include social media websites, sometimes it might not -- in HubSpot's software , social media websites are not included in referral traffic because they're included in a separate "social media" bucket. Remember that social media as a source could include more than just Facebook and Twitter, too.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 31, 2013
    [Social] The Future of Marketing: Is The Science of Marketing Taking Over?
    Mark identified culture as the key differentiator of a successful social business. But now I want to continue to bring in ideas from industry insiders, thought leaders and social business innovators. The power of “social selling” is a great example. It provided me the opportunity to lead large agencies like Publicis. Strategy
  • B2B LEAD GENERATION BLOG  |  MONDAY, FEBRUARY 18, 2013
    [Social] Sales and Marketing: The technology behind CRM
    With a complex sale, many personal touch points in customer relationship management are present – such as directly answering a question posted on social media or an online forum. Related Resources: CRM How-to: Tactics on Marketing/IT alignment, database strategy and integrating social media data. Marketing, Sales (and IT) alignment.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, OCTOBER 1, 2013
    [Social] How to Become a Thought Leader In Your Industry
    Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence.
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. 4) Bluleadz. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). Posts You Might Like to Read: 5 Risks of Becoming a Social Business.
  • TRADESMEN INSIGHTS  |  THURSDAY, MAY 27, 2010
    [Social] Critical Tactics to Consider When Sending Out E-mails
    Other posts you might find interesting: Will E-mail Be Replaced by Social Media? How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? Thanks! take my survey [link].
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Social] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Use search, social and web analytics to determine your current share of the conversations in your space. Photo Source.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 15, 2011
    [Social] Weekly Wrap Up - April 15
    Check out our favorite posts on social media, blogging and inbound marketing. This post includes 7 tips to "help create advocates and build relationships in the social web" and a quick and painless daily schedule to get you started engaging on the social web. So much bloggy goodness! This week is no exception.
  • SAVVY B2B MARKETING  |  MONDAY, JANUARY 23, 2012
    [Social] 10 Requirements to Deploy Successful Online Content Marketing
    In today’s competitive online business environment it’s a must for search engine visibility, social media marketing, lead conversion, brand building and referral traffic. Social Media Distribution – Social sharing buttons are a must for maximizing social visibility of your content and driving traffic.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] B2B Marketers Must Be Transparent to Build Trust
    The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.
  • PR MEETS MARKETING  |  WEDNESDAY, SEPTEMBER 29, 2010
    [Social] Please Update Your RSS Feed
    WITI Summit: Summary of Social Media, Cloud and Mobility Sessions. Using Social Media to Drive Virtual Tradeshow Leads. It’s been a couple of weeks since I’ve moved my blog and wrote about changes in the air. To To continue receiving updated posts, please update your RSS feed to: [link]. Posts that you’ve missed?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, DECEMBER 16, 2012
    [Social] Taking it half mast
    At the top of this blog it says Marketing, Social Media, Humanity. Related Stories The results are in: An experiment in social influence The kid who wanted a door for Christmas Losing control of your brand? grow} has never been a blog that is just about business. wrote a post for today but my heart isn’t it. Peace on Earth.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 15, 2013
    [Social] Blogging Success Metrics You Should Analyze
    In this post, we’re going to look at popular metrics you … Continue Reading Blogging Success Metrics You Should Analyze by Kristi Hines - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Featuring Contributions from Global Thinkers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 29, 2011
    [Social] Is Twitter for Everybody?
    Most social media hype-masters will tell you “yes.&#    Indeed, there is probably some business use or benefit you could discover for everyone and every organization. People are piling on to the social web in record numbers and are also spending an enormous amount of time there. Is Twitter for everybody? Here’s an example.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, SEPTEMBER 30, 2014
    [Social] A Breakdown of the Top 5 Sessions for Content Marketing at INBOUND14
    Peg Fitzpatrick ( @PegFitzpatrick ) and Guy Kawasaki ( @GuyKawasaki ), Canva social strategists and evangelists, shared their keys to the perfect social media post. Your social posts - whether they be on Twitter, Google+ or LinkedIn, must pass the re-share test: Would someone who’s never seen or heard of you share your content?
  • CONNECT THE DOCS  |  THURSDAY, JUNE 30, 2011
    [Social] Content Marketing World 2011
    and one of the leading thought leaders behind the content marketing and social media movement. Joe Pulizzi , content marketing evangelist, is putting together the greatest show on earth for marketers. It is called Content Marketing World 2011. Joe, is the co-author of Get Content. Get Customers. Conferences
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not. The Stats. Lead Nurturing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Social] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    Evernote, Wunderlust, Google Spreadsheets) to record ideas, create milestones, etc. b)  We go old school (trusty notepad, yo!). c)  We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) 10)  What does content marketing success look like? a)  Reporting insights (i.e., Results. Logical? Not so much.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 17, 2012
    [Social] "Salesy" Email Subject Lines Will Get You Free Admission To Your Prospects Spam Filter
    The problem is that the average marketing team thinks they can apply the same subject line or messaging as they would within their social media/blog posts. Prospecting emails and social media messaging are not interchangeable. Point is, leave the fluffy sales/marketing subject lines and content to your social media team.
  • LEADER NETWORKS  |  THURSDAY, AUGUST 4, 2011
    [Social] Online Customer Communities Change Companies
    All too often, an organization creates a social strategy and thinks nothing will be altered but the tools they willuse. When launching an online community it is important that companies take a hard look at what the social footprint will do to their operations. Online communities are not neutral. Be Proactive.
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Social] The Top 200 Content Marketing Brands And Influencers
    Social Media Today. Social Business. Coimbatore Social. One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. This is true in just about any major decision, including who we buy from. Twitter Handle. jeffbullas.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 24, 2010
    [Social] Hispanic Contractors: What Are You Doing to Reach Them Online?
    Social media lets them identify themselves to you. This entry was posted on Thursday, June 24th, 2010 at 9:00 am and is filed under Marketing Tools , Marketing Trends , Social Marketing. How Do You Measure Social Media Success? According to a study by eMarketer 70% of Hispanic population will be online by 2014.
  • B2B MARKETING TRACTION  |  TUESDAY, JUNE 17, 2014
    [Social] 11 B2B Website Mistakes and How to Avoid Them
    You don’t have a plan or strategy for your online and social media presence. Your site has no integration with social media platforms. Social media links allow you and others to share information about your site and its content. Find out what social media platforms your buyers use and be there. Did we miss any?
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Social] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Facebook Ads: 4 Tips for Creating Complementary Landing Pages by Jim Belosic - Maximize Social Business Author information. Jim Belosic. Twitter | LinkedIn |.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 13, 2013
    [Social] Topic of Interest Based Nurturing
    For instance,  in one nurture track some marketers may be interested in social marketing, while others are  more interested in event marketing. We created nurture tracks based on four different topics that we thought our customers were interested in: email marketing , social marketing, marketing automation, and Microsoft Dynamics for example.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 11, 2010
    [Social] Twitter success stories: Explaining the ROI of Twitter
    Measurement and ROI are constant themes in the social media world.  But I can also see many companies stumbling around trying to calculate their return on investment while their competitors are establishing a social media foothold. Three reasons why the experts are wrong about social media measurement. Just show them. Balance. 
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, JANUARY 14, 2013
    [Social] Inbound Marketing: Beyond the Obvious
    Aside from the spectrum of PPC and SEO, many small businesses today are leaning on the popularity of social media sites like Facebook and Twitter. But they are not the only social media networks - read on to learn about the others you could be adding to your marketing effort. This is a very wise and (should be) obvious choice.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 18, 2012
    [Social] The Content Marketing Echo Chamber
    Social Media? All echoed in the social sphere. They even identified storytelling as a key marketing skill for today’s hyper-social and mobile-connected world. believe the forces of Content Marketing and Social Business  have made great strides in 2012 and will continue to move forward in 2013. Brand noise.
  • SAZBEAN  |  SATURDAY, MARCH 15, 2014
    [Social] Internet Marketing Strategy Articles for the Week of March 10, 2014
    Marketing Strategy
  • MARKETING EDGE  |  SUNDAY, JANUARY 2, 2011
    [Social] 2011 The Year of The Groupon
    Hitting on a single topic in marketing, social media and business communications. Time 25:03 Groupon is getting plenty of press regarding their growth, currently valued at $4.75 billion, or Groupon’s current round of funding raising, $950 million, or turning down a $6. Quick and to the point.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 28, 2012
    [Social] 4 Ways Your Website Can Replace Focus Groups
    It’s this level of insight that can spur improvements to product offerings, social media, in-store efforts, other offline experiences and overall marketing efforts. They’re leveraging social media and loyalty data. Social media and loyalty programs are gold mines for customers’ activity in the real world: What do they do?
  • ENGAGE  |  FRIDAY, DECEMBER 6, 2013
    [Social] #MeetVelocity: This Social Media Journalist Believes the Future of Content Marketing Is In Space
    years Client site: JCK Marketplace Vertical expertise:  Jewelry Retail, Social Media and Small Business Website Experience .  .  . 1. What Is it possible to sign up for too many social media accounts? Brittany Siminitz, JCK Marketplace Manager. How long have you been with the company? Team Android? Team iPhone? Or Team BlackBerry?
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social] Why is SoLoMo Beneficial for Business?
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. As a local business, you may have come across the term SoLoMo. Think Local.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 20, 2010
    [Social] Customer Service: Have You Called Yours Lately?
    With the advent of social media, there are more ways that an unhappy customer can let the world know about a bad experience with your company. This entry was posted on Wednesday, October 20th, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing , Traditional Marketing. How Do You Measure Social Media Success?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 4, 2010
    [Social] Podcast: How Green Technology is Affecting the Plumbing Industry
    How Do You Measure Social Media Success? 50 Power Twitter Tips to Help B-to-B Marketers Twitter: Steps to Insure Success Adding Social Icons Helps Drive E-mail Marketing Campaigns Whats Your Company Value Proposition? You can hear the entire interview here. You can follow any responses to this entry through the RSS 2.0
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 27, 2013
    [Social] 10 Trends for Financial Services Marketing
    However, the explosion of  web analytics ,  social media  and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  But the new social conversations are generating a different data stream of unformatted data. 
  • B2B IDEAS @ WORK  |  MONDAY, MAY 6, 2013
    [Social] Defining Engagement in B2B Marketing
    The term “engagement” is often thrown around in conversations regarding marketing and social media. Increasing engagement is almost always addressed when discussing content, campaigns and new. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 15, 2011
    [Social] Hottest new app? Skwert! A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey  Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 6, 2014
    [Social] Why The Perfect Marketing Department Needs To Evolve [Infographic]
    Increased Importance of Social Engagement  . Marketing Executives: The use of social technologies with customers increase: brand awareness by 36%. 83% of respondent companies are using social technology. Text from Infographic: The market has officially changed and marketing teams should too. Lead Generation. Website Conversion.
  • INBLURBS  |  WEDNESDAY, JULY 27, 2011
    [Social] Quality Lead Generation through Blogging
    With recent advancements in social media, it is very useful for businesses to get their business into major social media sites. Blog is one of the best ways to get your business into social media. With Google plus entering into social media world, social media is going to impact more on business networks.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 24, 2008
    [Social] Work Literacy
    and how social media tools can be used by learning professionals. Heres what well be covering: Week 1- Social Networking --Ning, LinkedIn and Facebook. If you have specific questions about social networks that we should address as part of this module, please leave them for us here. Week 2-- Social Bookmarking and Tagging.
  • B2B MARKETING TRACTION  |  THURSDAY, AUGUST 1, 2013
    [Social] B2B Marketers: Are Your Nurturing Your Leads? (Infographic)
    Now that you’ve attracted qualified leads to your website or social media profiles, how do you keep them engaged? The newest marketing approach is lead nurturing , where you bring along or grow leads into customers using great content and marketing technology. Contact New Incite today.
  • CK'S B2B BLOG  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Rutgers Keynote (Slideshow): Mobile Is Changing The World, Are Your Brands Changing With It?
    but for now, you can access previous video clips across mobile marketing and social media here. View more presentations from Christina "CK" Kerley. • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Also, I'll have video clips of the speech within a week. B2B Mobile Marketing
  • NUSPARK  |  SUNDAY, OCTOBER 31, 2010
    [Social] Are Your White Papers Accomplishing Your Lead Generating Goals?
    Yes, burgeoning technologies such as the Internet, social media, video and mobile have created shorter attention spans, paper-less offices, and … [ visit site to read more ]. Many companies have noticed that their white papers aren’t attracting the attention they once did. Sadly, often the answer is “No.”.
  • FEARLESS COMPETITOR  |  WEDNESDAY, MARCH 27, 2013
    [Social] Sales and Marketing Collaboration – Selling Power TV featuring marketing expert Jeff Ogden
    absence of an integrated social media strategy. Buffer. Jeff Ogden, TV Talk Show Host of Marketing Made Simple TV addresses the typical complaints sales leaders have with marketing such as. not enough qualified sales leads. content that lacks clarity and punch. lack of collaboration between sales and marketing.
  • SMASHMOUTH MARKETING  |  FRIDAY, NOVEMBER 12, 2010
    [Social] Sales & Marketing Rap: G-Ice #sm20
    Awards Ceremony, of which Green Leads was a finalist in two categories--Sales & Marketing Alignment and Social Media. During the opening of the Sales & Marketing 2.0 Conference this week, Gerhard "G-Ice" Gschwandtner promised that he would perform a RAP to close the event Tuesday night.
  • FEARLESS COMPETITOR  |  SATURDAY, JULY 28, 2012
    [Social] Looking Back on a 30 year career. What a long, strange trip it’s been.
    And I am very active in social media – especially Twitter (@fearlesscomp), building my Fearless Competitor brand, my Television on the Internet  marketing show, Marketing Made Simple TV  (which was impossible as little as 2 years ago), and my sales lead generation company, Find New Customers. Could I have met Scott without social media?
  • BLOG MY CALLS  |  MONDAY, MAY 7, 2012
    [Social] Conversion Rates: Marketers Shouldn't Forget Phone Calls
    Someone on every marketing team could tell you what their email click-through-rates are for their latest campaign, they could tell you how many web visitors they're average a day and how many clicks social media is generating. Marketers are obsessed with metrics. They measure everything.
  • INBOUND MARKETING AUTOMATION BLOG  |  MONDAY, APRIL 15, 2013
    [Social] 3 Minutes to Increased Profitability: a Gossamar Process
    Our President, Eric Goldman, explains how we: Use Inbound Marketing to attract more traffic to your website and engage with prospects and clients in Social Media. Our video introduction explains our approach to increasing profits in your organization. Design [.] No related posts. Resources Videos
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Celebrate the 2014 Markie Award Winners!
    Now in its eighth year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 12 categories, including IT-marketing collaboration, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign – Marriot Rewards. Best Data Orchestration – FIS.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Social] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. your blog  and social media e.) Everybody does list-format blog posts this time of year. 
  • KOMARKETING ASSOCIATES  |  FRIDAY, JANUARY 25, 2013
    [Social] Perspective on the B2B Demand Generation Benchmark Survey Report
    In a poll of 155 primarily C-level marketing experts, social media received the largest percentage of votes for demand generation channels that marketers will spend more on in 2013. B2B SEO and social media efforts should at least focus a percentage of efforts toward building the list for that channel. Lowest Cost Per Lead Channels.
  • CLIENT BRIDGE  |  TUESDAY, OCTOBER 18, 2011
    [Social] VIDEO: Facebook vs. Google+
    From Column Five Media, here's a video comparing Google and Facebook, both of which provide valuable platforms for inbound marketing and social media marketing. Google Vs. Facebook from Column Five on Vimeo. View Original Article
  • MARKETING INTERACTIONS  |  THURSDAY, MARCH 22, 2012
    [Social] B2B Marketers Need Every-Click Attribution
    Take the example that Adobe uncovered in their recent report, Why Marketers Aren't Giving Social the Recognition it Deserves. One of the beautiful things about digital B2B marketing is the ability to attribute behavior and engagement for prospects across a variety of channels that may be included in our marketing mix. Webinars.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • CLIENT BRIDGE  |  FRIDAY, JULY 22, 2011
    [Social] INFOGRAPHIC: Building Online Trust
    From Social Media Explorer, here's an infographic that shows how an organization or brand builds and sustains trust with its audience. View Original Article
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Social] Google+ Announces Gmail Integration
    As 2012 is winding down the major social networks are rolling out major changes and improvements. It was only a matter of time before these two social and email platforms merged. Email Gets WAY More Social. What is transformative is the complete integration of email with a social network. Marketing Takeaway.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 20, 2015
    [Social] A Detailed Guide to Using Slideshare Analytics
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | A Detailed Guide to Using Slideshare Analytics by Ann Smarty - Maximize Social Business. Slideshare has become a staple of content creation in recent years. SlideShare
  • HUBSPOT  |  TUESDAY, AUGUST 14, 2012
    [Social] The Must-Have Components of a Modern Sales & Marketing Machine [INFOGRAPHIC]
    That's why HubSpot and Salesforce.com have been teaming up to emphasize the power of social enterprises using inbound marketing to create powerful sales and marketing machines. How powerful is your sales and marketing machine? If you're like most businesses, chances are, that machine could be a bit stronger.
  • VIEWPOINT  |  TUESDAY, MAY 14, 2013
    [Social] PowerViews with Michael Brenner: The Battle for Customer Attention
    At SAP, Michael’s challenge is to transform social business and content marketing to reduce cost-per-acquisition of new customers. Social Selling & Personal Branding. LinkedIn leads the way as a social marketing platform for business, offering many ways to connect. The Battle for Customer Attention. Sales is Still Important.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 20, 2010
    [Social] Demand Gen Cloud: Funnels and Pipelines are Old School
    took a different approach to the discussion, and came up with the concept of a Demand Gen Cloud: With the advent of Social, Sales and Marketing 2.0 Craig Rosenberg, the demand gen expert from Focus.com recently asked me to participate in putting together the eBook, The Focus Experts Guide: Sales and Marketing Pipeline and Funnel.
  • HUBSPOT  |  SUNDAY, JULY 13, 2014
    [Social] What People Read This Week (in Between Watching World Cup Games)
    The most socially shared blog posts from this week span a wide variety of topics. Among them you''ll find everything from visual content tools, to interview questions and corporate business babble, to social media obsessions and World Cup tweets. The History of Our Social Media Obsession [Infographic]. Tweet. No Photoshop?
  • FEARLESS COMPETITOR  |  SATURDAY, DECEMBER 10, 2011
    [Social] 2012 B2B Content Marketing Benchmarks, Budgets and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • BIZNOLOGY  |  THURSDAY, AUGUST 16, 2012
    [Social] Why SEO is Really Dead This Time and What to Do About It.
    Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. Google includes items from individual social streams into every user’s distinct search results. Listen to what your customers say about you on social channels. Photo credit: Wikipedia. Google+.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 19, 2011
    [Social] 5 Reasons Thought Leadership Marketing Matters
    He’s shown how social marketing can go big. Because Thought Leadership Needs Content, and Content Feeds Social Strategy and Demand Generation. B2B marketing today usually involves a mix of social marketing and demand generation. Ernst delivers counsel to CMOs and top marketers. Jeff Ernst. 3. Because Your Buyers Use Google.
  • GREAT B2B MARKETING  |  TUESDAY, DECEMBER 28, 2010
    [Social] 10 Winning B2B Marketing Habits to Adopt in 2011 – Part Two
    Habit 6:  Work your social media plan. This is the year to really make social media work for your organization.  If you haven’t already started in social media, now is the time to jump in.  And if you are already swimming in social media waters, then this is the time to make your program effective.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 31, 2012
    [Social] The Top 20 Twitter Clients being Used in 2012
    I recently changed my main Twitter client (more information on that below) and decided to create a new LinkedIn Poll for Groups  in my Social Media Strategies for Business LinkedIn Group  to find out what others use. MarketMeSuite  is a social media tool and software created for social media marketing and management. Thanks!
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 9, 2014
    [Social] How to Fight the Infobesity Monster with Quality, Shareable Content
    Here are 3 ways to squash him dead with top-notch content that your audience will eat right up: Curated Content Designed to Drive Social Shares. I don’t really want that little guy dead! This includes everything from topic brainstorming to editorial scheduling to social strategy to third-party site identification (and pitching) and more.
  • CONVERSIONATION  |  WEDNESDAY, MARCH 7, 2012
    [Social] Customer-Centric Marketing: Optimize and Integrate
    Social media pundits tackle topics such as conversion and cross-channel strategies. Have you noticed? Since the beginning of this year bloggers, experts, research companies and marketers are increasingly talking about cross-touchpoint marketing, integration  and customer-centric marketing. Email pros are defending how [.].
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 5, 2013
    [Social] Why Do Content Marketing?
    How important is testing and experimenting to content and social marketing? Testing and experimenting are extremely important to content and social marketing. Is there an early-adopter advantage to being first in some social media platforms? Why do content marketing? I get asked this question all the time. Content Marketing
  • CK'S B2B BLOG  |  TUESDAY, DECEMBER 14, 2010
    [Social] 2010: The Year Of (Magical) Mobile Madness
    And for video clips discussing mobile marketing and social media go right here. Psst: I'll be launcing more video clips across mobile, apps and social media airing early week). year of mobile madness — yep, feel free to quote me on that :-). • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •.
  • FEARLESS COMPETITOR  |  SATURDAY, APRIL 27, 2013
    [Social] A TweetChart Analysis of our Keyword “Sales Lead Generation”
    If you’ve seen the Day of Week data from Hubspot’s social media scientist, @DanZarrella (who’s written a new book, the Science of Marketing and will soon to be a guest on Marketing Made Simple TV ), then you know that the weekends are the best time to publish your blog. Why is this so? But when is the best time to post?
  • STORIES THAT SELL  |  THURSDAY, NOVEMBER 11, 2010
    [Social] Why Companies Need to F-R-E-E Their Case Studies
    The Social Media Factor. Finally, if you’re not sharing your customer stories on social media sites like Twitter and Facebook, you should be. It’s incongruent with the way social media sharing flows. Site visitors could read or download stories freely, without having to provide any information. Don’t miss out!
  • HUBSPOT  |  THURSDAY, JANUARY 19, 2012
    [Social] 20 Facebook Ad Metrics Marketers Should Know
    Social Impressions. Social impressions tell you how many times your ad has been shown to a Facebook user with social context (i.e. Social %. This metric shows what percentage of the total impressions were social impressions. 4. Social Clicks. Social CTR. Impressions. Watch this number closely. Clicks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2011
    [Social] 20 of the world’s most clever Twitter bios
    But they are also funny in their own strange way.  I don’t want to embarass anyone so I’ve removed the handles, but I couldn’t resist some of these clunkers: Fascinated by transactional nature of counterknowledge & public discourse in socially mediated spaces which simulate (but don’t engender) counter-public spheres.
  • DIGITAL B2B MARKETING  |  TUESDAY, OCTOBER 16, 2012
    [Social] Inbound Marketing vs Outbound Marketing: The Real Difference
    We have all turned to Google or social media and discovered things that are completely useless or misleading. Creating content worth discovering and then ensuring it is found through search, social and other independent recommendations isn’t easy. Outbound marketing is about interruption. Inbound marketing is about discovery.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 6, 2014
    [Social] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
    An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
  • HUBSPOT  |  WEDNESDAY, DECEMBER 11, 2013
    [Social] 5 Ways Lean Nonprofits Should Be Using Landing Pages
    It’s even more useful in social good organizations, where having a lack of resources means that each piece of your communications has to work harder. In my work at Lean Impact , we help social good organizations use Lean principles. We all know that time is one of the most scarce resources in social good organizations.
  • HUBSPOT  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 5 Data-Backed Twitter Tips You Should Know
    Data-Backed Twitter Tips to Try. 1) Tweet about social media -- specifically Twitter. If it makes sense for your account to tweet about social media -- do it. People who will be reading these tweets are already interested in social media because they''re using social media to find this information. My Methodology.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content. The result?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2012
    [Social] 6 Compelling Reasons You Should Use Pinterest for Marketing
    It’s not “just another social media site.” What’s unique about Pinterest compared to most social media websites , is that it reduces the number of steps from discovery to conversion. This means that visitors from Pinterest convert into leads or sales faster than from other social media sources.
  • SMALL MANUFACTURER BLOG  |  FRIDAY, APRIL 1, 2011
    [Social] Is Your Company Ready to Combat an Internet Rumor?
    Social media gives companies lots of benefits: you can “listen&# to your market; you get instant feedback; you can respond to people’s complaints (or praise) in real time; you can engage one-to-one. Social media also had a dark side. Have a plan in place — even if you’re not sure you want to do social media.
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Social] Engaging in Conversation Doesn't Grow Reach [Infographic]
    For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. So I've been conducting research for a few months now for our upcoming Science of Social Media webinar , and what I've found ultimately debunks myths about engaging in conversation and its effect on social media reach.
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 15, 2012
    [Social] How to Implement a Pull Marketing Strategy
    Pull marketing is increasing in value thanks to the rise of the internet, search marketing and social media. More and more people are using the web and social networking to make decisions about the products or services they want to buy. What every business needs to know about pull marketing. Pull marketing directly taps into this.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 21, 2012
    [Social] Twitter through a fresh set of eyes
    “The reason I wasn’t a big fan of social media is because I think the information on there is too personal and all about some random stuff. “The part I enjoyed most was how Mark shows how his connections formed through social media and then how those connections built more connections that led to a job in Paris. Who knew?
  • SAZBEAN  |  SATURDAY, FEBRUARY 15, 2014
    [Social] Internet Marketing Strategy Articles for the Week of February 10, 2014
    Econsultancy) How Personalized Retargeting Can Optimize Your B2B Ads (Marketo) Data-driven customer experience is tough to copy (Econsultancy) B-to-B Ecommerce: Big Opportunity, with Obstacles (Practical eCommerce) Does It Still Make Sense For Companies to Blog? Marketing
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 10, 2010
    [Social] B-to-B Marketers: Use Video on Your Web Site to Increase SEO.
    This entry was posted on Wednesday, March 10th, 2010 at 9:00 am and is filed under Marketing Tips , Marketing Tools , Social Marketing. How Do You Measure Social Media Success? Manufacturers are missing the boat if they are not incorporating videos into their Web sites. You heard me right, 53 times more likely. take my survey [link].
  • BLUE FOCUS MARKETING  |  MONDAY, JUNE 3, 2013
    [Social] 5 Tips On Finding Your Next Customer
    According to a recent eMarketer post, only 32 percent of small business owners think social media marketing is an effective tool in today’s digital bazaar. For many small business owners, social media is still largely an unknown quantity. Five reasons social media marketing is important. 1. Social Media Marketing Strategy
  • FEARLESS COMPETITOR  |  WEDNESDAY, FEBRUARY 22, 2012
    [Social] Why Marketing Outsourcing is Growing So Quickly
    Why are companies looking to hire outside talent for demand generation, content marketing, lead nurturing, lead scoring, social media marketing, etc.? No salary, no benefits, no social security, and no vacation time. In a recent blog post, we reported on the rapid growth of marketing outsourcing.  link]. Take Our Poll. Cut to final 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Social] Don’t block me bro: Internet ad blocking takes hold
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Related Stories Social Media in the workplace. percent of all Internet ads are now being blocked. Who needs it?
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 22, 2012
    [Social] 5 Strategic Tips for Creating a Killer LinkedIn Company Page
    Be Social :   Allowing Companies to publish status updates in the LinkedIn news feed of their followers is one of the new LinkedIn features to leverage in 2012. Assuming that you currently work at the business for which you will be creating the page, you will be able to edit your company’s page by changing the settings for the page. 
  • CMO ESSENTIALS  |  THURSDAY, DECEMBER 11, 2014
    [Social] 21+ B2B Marketing & Sales Pros Empowered by Emotion
    Jill Rowley: If you could only turn to one person for tips about social selling, especially in B2B, you’d probably want to pick Jill Rowley. In her post 10 Ways to Tell if You’re Doing Social Selling Wrong , for example, she not only emphasizes tactical tricks, but also personal considerations. Why 21+ though?
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