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  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Social] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social] Complaining Via Twitter? Don't Expect Much.
    My tale of woe and subsequent turn to Twitter as recourse is not uncommon in today's highly socialized world of customer service. What are you doing to monitor your Twitter and other social media accounts to respond to and proactively prevent customer complaints? It's bad enough that the roof leaked when it hadn't before. Months.
  • HUBSPOT  |  WEDNESDAY, JUNE 16, 2010
    [Social] 5 Fight Club Quotes to Transform Your Marketing Approach
    On the contrary, it helped me connect them to different social realities, including the universe of marketing. Social media has proven that readers, followers and fans are not "single-serving." Fight Club remains one of my favorite movies even after I read the book it was based on. — Tyler Durden (Brad Pitt).
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social] IT Pros Don't Want to Register for Your White Paper
    What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
  • HUBSPOT  |  MONDAY, JUNE 27, 2011
    [Social] 5 Amazing Foursquare Stats [Infographic]
    Last week, Foursquare published a cool new infographic to announce a major milestone for the location-based social network: 10 million users! Based in New York, Foursquare has offered its check-in service since March 2009 and, in addition to 10 million users, has some pretty amazing stats to share. 10 million people currently use Foursquare.
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 29, 2013
    [Social] The World Has Changed. Has Your Marketing?
    B2B marketing is changing at “blazing” speed due to the forces that shape our world today: the maturity of the digital landscape, social media connectivity, content marketing and mobile accessibility in even the remotest parts of the world. Only customer-focused, social businesses that deliver entertaining content can succeed.
  • HUBSPOT  |  THURSDAY, JULY 28, 2011
    [Social] Facebook Launches Online Education Center For Businesses
    The folks at Facebook must be sick and tired of hearing about Google's new entry into social networking. Well, the social media giant is hitting Google back right where it hurts. ” It is clear that Facebook and other social media companies are growing up and working on refining their monetization strategy.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Social] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    'The future of business is emerging from the technological disruption of digital, social and mobile technologies. And it is forcing all businesses to re-think how we manage resources and take advantage of new  business and social networks. This is impacting how customers buy, how we hire and manage talent. Where do you see that going?
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Social] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social] ClickPredictions: The Short-Attention White Paper
    Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Social] CMO Survey: Measurement Isn't Our Top Priority
    I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
  • FEARLESS COMPETITOR  |  MONDAY, APRIL 29, 2013
    [Social] Who is the Hero of our Story? You are!
    We love comments and those who share on social media. 'With so many businesses struggling to create enough qualified sales leads, who’s the hero of our story? Answer: Beleaguered sales people. You don’t deserve to suffer. Your voice-mail messages go unanswered and your emails go unopened. We feel your pain. We are rooting for you!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 8, 2013
    [Social] 7 Digital marketing trends to embrace NOW
    Social influence marketing. The big money in social media is not in marketing applications that we see now. Social influence marketing I was researching and writing Return On Influence this time two years ago because I saw influence marketing as an inevitable and powerful trend. Content marketing or content advertising? Agree?
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Predictions for B2B digital marketing in 2013
    Years ago, I would have advised them to ignore FB and focus on more targeted social networks. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Photo credit: Wikipedia.
  • ENGAGE  |  THURSDAY, DECEMBER 5, 2013
    [Social] 42 Content Marketers to Follow on Twitter
    This list is far from complete, but it''s a great start for anyone interested in content marketing, social media and web journalism. Founder of LKR Social Media. Founder of Social Triggers 'One of the best ways to learn more about content marketing is to engage with thought leaders on Twitter. Who did we miss? CEO of HubSpot.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2011
    [Social] 5 Methods for Connecting Online and Offline Marketing
    Social Media Driving Offline Traffic - Do you exhibit at tradeshows? Sure, giveaways and spending lots of money is one way, but why not supplement that with some online promotion using social media and your corporate blog to promote your presence at the tradeshow? At first, this idea might seem contradictory. You should.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Social] What Will Marketing Look Like in 2030?
    From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. We just welcomed our third son, Caleb, into our family. Carpet Bombing. Gratuitous Creative.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Social] Do your Content have a Personality?
    You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Does your content have a personality? Over to you.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 12, 2013
    [Social] 6 Ways To Maximize Your Webinars With Automation Technology
    Here are 6 tips to leverage marketing automation for your next webinar: Trigger event excitement - Send an interactive asset to registrants, such as a video or podcast, highlighting the theme of the event, to get people excited about the content and encourage social sharing. Marketing automation adds a power punch to your webinars.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Social] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
  • SALES CHALLENGER  |  TUESDAY, AUGUST 2, 2011
    [Social] The Sixth Sense of Selling: Teaching Jedi Mind Tricks and More…
    The second way reps can sense customers’ boundaries is gauging the contact’s personality and social style. The “Social Styles Matrix” clusters people into four quadrants representing broad personality types – Amiables, Expressives, Drivers and Analytics.  Have you ever used any of the above techniques in customer interactions?
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Can you really market a business without a lot of money? It CAN be done.
  • MEASURABLE MARKETING  |  TUESDAY, MAY 22, 2012
    [Social] Happy 7th Birthday, YouTube!
    YouTube turned 7 years old yesterday, and to celebrate, they've created a video capturing the history, along with immense power and popularity of the social platform. Some impressive stats: Over 4 billion videos viewed each day. 72 hours of video uploaded every minute.
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, NOVEMBER 15, 2011
    [Social] 5 B2B Marketing Trends for 2012
    As one example of B2B marketing teams aggressively managing the skillset transition, consider the example of Cisco starting to “badge” and reward its marketers on their social media impact. I wrote about this in a blog post on the Present and Future of B2B Social Media. Voice-of-Customer 2.0. Skillset Reset. Disruption. Going Global.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social] 10 New Google Algorithm Changes Announced
    Social media will play a bigger role in uncovering trending topics that people are searching for. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Social] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Social] Top 10 B2B Tele-Sales Trends for 2011
    new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place.
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Social] B2B Marketing Has a Perception Problem
    This Is Not Just About B2B Advertising Yes, advertising is one way marketers can broadly distribute a message, but the focus on lead generation is impacting marketers approach to social media, content marketing and events as well. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do.
  • HUBSPOT  |  TUESDAY, OCTOBER 22, 2013
    [Social] The Essential Best Practices to Successfully Prospect Inbound Leads
    However, many salespeople overlook two important areas: Social Media. Social channels give you better context about who your contact is and what''s going on right now in their life and in their company. Track what your contact is talking about on social media (and what their company is talking about). Another cold call ?
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Social] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 29, 2012
    [Social] Content Curation And 12 More Content Marketing Terms Defined
    Social Media” is so 91 days and 42 seconds ago…. Channel Manager: someone who promotes content for a specific type of channel (ie – social media, or ie Facebook as a more specific example) or across multiple channels. To me, content strategy is all about focusing on the needs of our audience. But I am certainly not the expert.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Social] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. I think the currency of social media is one of ' I want to do things.'".
  • HUBSPOT  |  FRIDAY, AUGUST 17, 2012
    [Social] Sneak Peek: The State of SEO & Internet Marketing in 2012 [New Data]
    Social Media Is Going Strong. Not surprisingly, social media is a hot topic for online marketers in 2012. When asked about the services in most demand over the past year, social media led the way, with 72% of respondents reporting increased demand. Social media actions topped the list of tactics, too.
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 24, 2013
    [Social] The 3 Goals For Your Content Marketing
    Unique visitors, Visitors from mobile devices, visitors by source (search, social, direct traffic, etc.). Social actions (likes, shares, comments). 'What are the goals for your content marketing efforts? Many people start to stutter when they get this question. The answer may not always be simple. Engagement. Conversion. Reach.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Social] March Mi6 Chart Toppers
    m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
  • NUSPARK  |  SATURDAY, APRIL 30, 2011
    [Social] How to Get Started with a Content Marketing Plan
    Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more.  A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
  • HUBSPOT  |  TUESDAY, FEBRUARY 7, 2012
    [Social] Why User-Generated Content Is More Important Than You Think
    65% of users aged 18-24 considered information shared on social networks when making a purchasing decision (source: eMarketer). So if you haven't already, get your brand visibility in the social sphere and in search engines , and get control over your online reputation. Encourage social discussion. Create case studies.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Social] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 11, 2011
    [Social] DenialPlus. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. Google techologies {growtoons} google plus cartoon
  • ENGAGE  |  WEDNESDAY, SEPTEMBER 21, 2011
    [Social] 5 Future-proof Ideas For Your Website
    Make it human People crave human interaction We’ve heard the  statistics on social media. And to be fair, a lot of organizations are at least trying social media. But the humanization of your website shouldn’t be limited to your social media pre-approved channels. P redicting the future of the web is nearly impossible.
  • MEASURABLE MARKETING  |  FRIDAY, MARCH 2, 2012
    [Social] How to Rouse Your Facebook Fans to Action - 5 Tips
    Jim Belosic's recent post on Social Media Examiner shares some useful tips on how to encourage Facebook fan engagement. For more details and examples, check out the full post on Social Media Examiner You need to always be focused on rousing your fans to action. Here is a summary of the 5 tips: 1. Focus on Your Fans in Your Updates.
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 25, 2013
    [Social] The Best of Marketing Made Simple TV – Scott Stratten of @Unmarketing on “How to Be Awesome (and Not)”
    He’s an awesome guest on Marketing Made Simple TV” @MelonieDodaro , Top Dog Social Media. Common mistakes made by companies in social media. 'Scott Stratten. “I heard Scott speak. Here’s what you will learn in this show. Why companies aren’t awesome – people are. great example of awesomeness.
  • HUBSPOT  |  FRIDAY, APRIL 5, 2013
    [Social] The Top 8 Priorities for Any One-Man Marketing Team
    3) Focus on the right social media platforms. And if there’s one area rife with opportunities for misspent time, it’s on social media. It’s tempting to try to be on all of the social media platforms because everyone else is doing it, and it feels like that’s what good marketers do. 4) Schedule out social media updates.
  • INBLURBS  |  WEDNESDAY, DECEMBER 14, 2011
    [Social] 5 Ways to get Customers Inbound in 2012 through Mobile Marketing
    People are connected on social networks like Twitter and Facebook, Yelp, Foursquare and other location based services that show them best locations in their area. For a business this means to get engaged on those social networks and services which already are very popular and have mobile apps active. Mobile is on the rise.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Get Social. This event is all about the  Social Enterprise , so get involved socially. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. But you have to think on your feet.
  • INDUSTRIAL MARKETING TODAY  |  THURSDAY, NOVEMBER 10, 2011
    [Social] Content Marketing Delivers Lead Insight to Sales
    To me, social media is a supplement not a substitute for real relationships. It is true that industrial buyers are more in charge of the buying process today than ever before. Content marketing has become indispensable for addressing this changed buyer behavior. Sales spend less time on prospecting and chasing down elusive leads.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Social] The seven R’s of thought leadership
    It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.  Resonant.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, FEBRUARY 22, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of February 18, 2013
    But first I need to share with you an interesting article I found this week that discussed some statistics on Social Media in 2013. The results revealed that 38% of companies will be increasing their investment in SMMS (Social Media Management Systems) this year, and 62% will increase their overall social media investment.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 3, 2014
    [Social] 4 Key Marketing Technology Takeaways From A Forrester Wave
    There is great potential to take B2B marketing to the next level when that information is combined with data that can be mined from social and other digital channels.”. 'by Amanda Batista | Tweet this 2014 is poised to be an exciting year for marketing technology. The vendor web site is an important first impression engagement forum.
  • SAZBEAN  |  TUESDAY, OCTOBER 30, 2012
    [Social] SEO Bucket List: Top 8 Things to Accomplish before Your Business Gets Old
    Optimize your social accounts. Search engine optimization deals with optimizing your site for every search engine, and social media sites also work as search engines (you can search for something on Facebook, can’t you?). on your social media accounts. Hire an expert or have a review. Author Markups. Multilingual SEO.
  • WRITING ON THE WEB  |  WEDNESDAY, DECEMBER 15, 2010
    [Social] What Are Your Target Audience’s 5 Top Web Sites?
    Do you use social media like Facebook , Twitter or LinkedIn ? Neuromarketing blog and Neuromarketing social networking site on Ning. Related posts: Social Writing: Don’t ignore networking sites. Time-Saving Tips for Social Media Marketing. Is the Social Web Changing How We Write? They won’t stay.
  • SYNECORE  |  TUESDAY, JULY 2, 2013
    [Social] New Study: Email Marketing Actually Works?!
    The cool kid in town is social media; there are a lot of deals and steals advertised on the various channels, and there’s even been some growth of transactions via social media, otherwise known as social commerce. Social commerce isn’t taking off.yet. Curious? Let’s take a look at the findings. Search isn’t dead.
  • AVITAGE  |  TUESDAY, OCTOBER 29, 2013
    [Social] Define Your Enterprise-wide Content Use Case Requirements
    So too for new product introductions, marketing automation based nurturing campaigns, social selling and marketing initiatives, as well as support for channel content requirements. 'The objective of a content publishing operations model is to optimize all key content elements. We’ve identified seven specifically. You can’t do it.
  • TRADESMEN INSIGHTS  |  THURSDAY, OCTOBER 7, 2010
    [Social] LinkedIn: 5 Ways to Make the Most out of Your Connections
    recently read a post by Stephanie Sammons on Social Media Examiner entitled, 5 Ways to Develop a Meaningful LinkedIn Connection where she’s highlighted and given examples of how to take the connection phase to the relationship phase. How Do You Measure Social Media Success? Ask a question or give a compliment.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 25, 2014
    [Social] 4 Content Marketing Metrics Trends and Best Practices
    For instance, while vanity metrics may be important to measure for your social media marketing team, your CMO is likely more interested in conversion metrics from social posts instead. 'by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement. So what are marketers doing?
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 10, 2013
    [Social] Best Way to Reach Out to Bloggers? Read This BEFORE Reaching Out!
    by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • THE FORWARD OBSERVER  |  TUESDAY, MARCH 26, 2013
    [Social] The Four Ingredients Needed for Scrumptious Inbound B2B Marketing
    It includes things like website development , keyword research, search engine optimization , blogging and social media. Social media marketing thought leader Chris Brogan on blogs: " No matter what, the very first piece of social media real estate I'd start with is a blog.". In a recent Marketing Over Coffee podcast with John J.
  • SAVVY B2B MARKETING  |  THURSDAY, APRIL 5, 2012
    [Social] Be human. Your customers will thank you.
    We get caught up in making sure we have installed the latest plug-in, created a presence on the newest social network, and optimized our content to within an inch of it’s life. If you engage in social media, don’t make it all about you or your product. Your brand needs to be human, too. ” of a brand. Respond promptly.
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Social] 10 Genius Ideas That Changed Marketing Forever
    For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. 7) Social Networks.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JANUARY 24, 2011
    [Social] Recruiting the Best Inside Sales Rep Candidates for your Business
    Social Networking: Historically, sites such as Career Builder and Monster.com have been the popular online databases for job opportunities. In order to get a higher candidate response rate and bang for your buck, try social networking sites such as LinkedIn , Twitter and even Facebook. Too often, recruitment can fall by the wayside.
  • BLOG MY CALLS  |  THURSDAY, APRIL 11, 2013
    [Social] 5 Ways to Create a Culture of Content Marketing at Your Company
    2) Everyone participates in social media. Domo made news recently because they require employees to participate in social media activities. Social media engagement is a condition of employment. The long story short is this: Josh James requires Domo employees to engage on social media.and the results have been staggering.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 9, 2009
    [Social] Research shows small business owners struggle with Twitter
    The expansive report covering 1,711 small business decision makers showed that of all the social media channels, Twitter was the least-used. But even that figure may be deceptively high – the survey sample was of business leaders already using some form of the social web.  Business.com, December 7, 2009, [link].
  • LEADER NETWORKS  |  TUESDAY, MARCH 19, 2013
    [Social] John Coates and the WELL: Looking ahead by looking back
    On a cold and rainy morning (it was London, after all) about a thousand community builders and social media managers from around the world gathered to think and talk about the art and science of our complex profession -- creating and managing online communities. The event was well covered, with lots of blog posts and reports. Work with it.
  • LEADER NETWORKS  |  MONDAY, FEBRUARY 27, 2012
    [Social] How Do You Measure Member Engagement?
    think this very useful and important term is being misused, applied to a wide range of online activities in today’s engagement-obsessed social media world. As a researcher by training and inclination, I’m taking a closer look at “engagement,” what it means and how it applies to our online social business activities. m skeptical.
  • FEARLESS COMPETITOR  |  MONDAY, JUNE 24, 2013
    [Social] Drive Inbound Leads with B2B Marketing Sales Leads
    We love to read your comments and appreciate those who share on social media too. 'B2B Marketing Sales Leads uses a simple “hub and spoke” approach to grow your marketing database with qualified sales leads. They are marketing qualified sales leads for you to nurture and score. What do you think?
  • FEARLESS COMPETITOR  |  THURSDAY, JULY 21, 2011
    [Social] My Review of the book, Enchantment, by Guy Kawasaki
    We love your comments and sharing on social networks. Guy Kawasaki’s latest book, Enchantment, The Art of Changing Hearts, Minds and Actions , takes the reader on a unique journey – of reconsidering how they have ever created, managed and damaged relationships in their lifetime. Everyone should read this. Sorry. What do you think?
  • HUBSPOT  |  WEDNESDAY, JUNE 13, 2012
    [Social] 5 Integrations That Will Amplify the Power of Your Lead Nurturing
    They are so closely tied to landing pages, analytics, social media, etc., Integration With Social Media. Incorporating social elements into your lead nurturing emails encourages the sharing of your content by your recipients and can impact the overall effectiveness of your lead nurturing campaigns. ext Steps. Next Steps.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, OCTOBER 3, 2012
    [Social] Brand Storytelling: Why Your Employees Should Tell Your Story
    New social technologies have mandated a fundamental shift in brands, but this shift can provide unparalleled opportunities if companies can harness its power. Branding has become a process of engaging consumers by inviting them along for a social journey. Of course, the best journeys don’t simply stop at a single destination.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 8, 2012
    [Social] 4 Ways Of Obtaining Thought Leadership on LinkedIn
    Successful Social Media Marketing requires being where your audience is, frequenting appropriate social media channels such as LinkedIn , and engaging with platform users.  Without a doubt, the current trend of spending more time online , particularly on social media websites, is partially the cause.  LinkedIn
  • TOMORROW PEOPLE  |  MONDAY, JULY 16, 2012
    [Social] No Such Thing As a Free Burger? #OlympicsBBQ
    With the speed of change within the marketing domain, where new technologies, social media platforms and jargon words are popping up every day, the digital media-sphere can be a very confusing place to business owners and marketing professionals. The result is a shortfall in search, analytics, social media and inbound marketing skills.
  • LOOPFUSE  |  WEDNESDAY, JANUARY 4, 2012
    [Social] Marketing automation services are the rocket, but content is the fuel
    The truth is that, in this day and age of social media, there are no short cuts. Analysis and insight comes from everything from customer surveys to listening to how your product, service or cause is discussed in social media channels. This is a guest p ost by Russell Sparkman, CEO of  FusionSpark Media, Inc., question. Distribution.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 4, 2014
    [Social] Why a Customer-Obsessed Culture is About More than Persona Marketing
    Many companies have acquired multiple social and marketing tools that overlap in capabilities but are limited to only one department. For a unified, company-wide view of your customer, you must first integrate your marketing tools – social, marketing automation, and CRM. 68% increase in social traffic to our corporate website.
  • HUBSPOT  |  THURSDAY, FEBRUARY 3, 2011
    [Social] Becoming a Trust Agent w/ @ChrisBrogan [@InboundNow #6]
    Social Media Sharing Ratio? Chris recommends a 12 to 1 social media sharing ratio. You need to be listening to what the marketplace is saying about your brand, products, competitors products, and other industry trends that people are talking about on the social web. This episode of Inbound Now features Chris Brogan!
  • WRITING ON THE WEB  |  WEDNESDAY, NOVEMBER 6, 2013
    [Social] How to Find Great Blogs for Better Business Blogging
    Social media for discovery – There are several social media aggregators that can help you to find new online reading material. Both of these services allow you to link your social media accounts. 'Writing quality content is key for your business blog. Never stop focusing on  better business blogging. How do you find great blogs?
  • CLIENT BRIDGE  |  THURSDAY, JUNE 28, 2012
    [Social] Content Marketing Checklist
    Go to Social Media.Once You've Got Something to Talk About" Don't skip the other steps. Give your social media audience something worthwhile to talk about. But defining content marketing is easier than executing a content marketing campaign. CopyBlogger has a 10-step checklist for a successful content marketing program.
  • B2B IDEAS @ WORK  |  MONDAY, DECEMBER 5, 2011
    [Social] B2B Marketing & Scientific Research: Why Online Relationships Matter
    That is why it’s so important to include social media as a part of your B2B arsenal. So stop stalling or procrastinating; you should always be engaging with social media and building online relationships. Drive to Bond As humans we are driven by multiple factors, one of which is the drive to bond.
  • THE EFFECTIVE MARKETER  |  TUESDAY, SEPTEMBER 25, 2012
    [Social] 10 Do’s and Don’ts of Partner Marketing Programs
    Provide your partners with content snippets about your company and solutions that they can use on their websites and social channels. Don’t expect your partners to be social-media savvy or to understand how to use social channels, you may have to give them training or provide materials they can easily use on social media.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • HUBSPOT  |  TUESDAY, JULY 5, 2011
    [Social] 10 Terrific New Twitter Infographics in 2011
    Twitter Infographic" by Social Media Sonar. Social Media's Loaded Questions: How Twitter Users Are Getting Their Questions Answered" by InboxQ. In the world of the web where we're inundated with tons of text, infographics can be such a refreshing way to absorb new information. The Who, Why, and How of Twitter" by The Next Web.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • PAUL GILLIN  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] Five Lessons From the Web 2.0 Summit
    Social Is the Killer App. One memorable point he made is that “social” is a powerful feature of software. Farmville is a mega-hit on Facebook and Zynga has nine other social gaming applications based on classic games like poker and Battleship. Social Is the Killer App. I had a chance to attend the recent Web 2.0
  • CK'S B2B BLOG  |  SUNDAY, MAY 20, 2012
    [Social] Mobile Marketing Video: CK's 3-Step Framework For Integrating Mobile Into The Marketing Mix
      • B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Mobile madness! It's everywhere you turn, with every person on the planet, headlining every ad you see on TV, hear on the radio, and read on billboards. But where to start, and where to, from there? B2B Mobile Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 24, 2012
    [Social] Laugh and Learn with Find New Customers – Episode 59 – The State of Cloud Computing
    We love to read your comments and when you share our content on social media. The Show Must Go On. No matter if it is Mad Marketing TV or Laugh and Learn with Find New Customers , a Promise Made is a Promise Kept. Once again, we share an interesting video and share a marketing lesson from it. Not bad, right? What do you think?
  • PR MEETS MARKETING  |  THURSDAY, JULY 10, 2008
    [Social] Brave New World of Media Pitching: LinkedIn
    Besides my page about how to pitch bloggers , I looked into the new way of pitching via Twitter in my post titled," Brave New World of Media Pitching: Twitter."   Social networking is a new avenue for public relations professionals. In late April, I wanted to start exploring different ways that we can now pitch media. del.icio.us
  • HUBSPOT  |  THURSDAY, AUGUST 4, 2011
    [Social] Google+ to Lead to the Comeback of Google's Realtime Search
    Realtime Search was Google's way of including relevant posts and data from sites like Facebook, Twitter, and other social media services in real time. Thought you could put social media optimization on the back burner because of Google's discontinuation of Realtime Search? How is your social media presence faring? Think again.
  • SYNECORE  |  THURSDAY, JANUARY 30, 2014
    [Social] The Inbound Marketing Circus: Delight and Astound Your Leads!
    Once your company is past the point of developing a website and creating a social media presence, you can truly exercise all the capabilities of those mediums to take your visitors from leads to customers. Social Media. Social media gives companies the chance to put a voice to their brand. Calls to Action. Blogging. Email.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 14, 2013
    [Social] Big Data For Marketing? It’s All About The Questions
    Which social conversations are spurring the actions that lead to deeper engagement with your brand? Finally in my own  Big Data Marketing rant  I talk about the need to understand the  questions that our customers are asking  when they do a Google search, visit a website or participate in a social media conversation. Content Marketin
  • SAZBEAN  |  SATURDAY, JANUARY 25, 2014
    [Social] Top Internet Marketing Strategy Links for the Week of January 20, 2014
    eConsultancy) 3 Tips for Creating a Strong Connection between Audience and Content (Duct Tape Marketing) Local SEO best practice: dos and don’ts (eConsultancy) The post Top Internet Marketing Strategy Links for the Week of January 20, 2014 appeared first on Sazbean. Marketing
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 24, 2012
    [Social] Proof Content Is Marketing’s Most Versatile Tactic
    The folks building awareness might use social media. by Jesse Noyes | Tweet this Marketers, particularly B2B marketing , rely on a huge range of tactics to achieve a number of (seemingly) disparate goals. The team in charge of lead generation might spring for paid search. Marketers focused on customer loyalty could choose events.
  • KOMARKETING ASSOCIATES  |  FRIDAY, MAY 11, 2012
    [Social] About SEO Shortcuts, SEO Tools, and Productive SEO Campaign Development
    For example, what about becoming a good writer or adept at graphics tools, in order to develop effective communication strategies for social and link building outreach? Social Media & Outreach: HootSuite , Contax.io , ManageFlitter , FollowerWonk , Rapportive , Knowem , USPNL , Facebook Ad Manager, SocialMention. Learn from them.
  • FEARLESS COMPETITOR  |  FRIDAY, JULY 19, 2013
    [Social] Your Guide to the new world of Search Marketing Jerry Allocca on Marketing Made Simple TV
    The Producer and Director of Marketing Made Simple TV is Craig Yaris of Social Ribbit. 'Join  Jerry Allocca  on Marketing Made Simple TV to learn about Digital Marketing and Search with an Internet Marketing Expert. In this show, you will learn: Jerry Allocca. Why your goal now needs to be to teach Google. What other say matter.
  • SAVVY B2B MARKETING  |  FRIDAY, SEPTEMBER 2, 2011
    [Social] Savvy Week in Review - September 2
    Social Media Minute: Social Bookmarking for B2B Marketing by @B2BLaunchPad. Do you do any social bookmarking? Infographic of the Week: The Growth of Social Media - by @scottabel. Scott Abel shares a great infographic that highlights how social media is changing It seriously can't be September already, can it?!
  • SAVVY B2B MARKETING  |  MONDAY, MARCH 21, 2011
    [Social] 4 Reasons to Use More Numbers in Your Writing
    We're excited to present this guest post by Tom Pick , who has been named one of the 50 most influential B2B marketing thought leaders, a Twin Cities Top 10 Titan in Social Media, and a B2B Marketer to Watch by the American Marketing Association. Read on for his thoughts on the power of using numbers in your writing. We love lists.
  • SAVVY B2B MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Savvy Speaks: Facebook - Is It for Businesses?
    The social media debate continues. Twitter, Facebook, LinkedIn and many other social media sites sing a siren song of easy leads and viral marketing success. Of the top social networks, Facebook is the most personal platform. But as with any fashion, it's important to see if it fits before you head out the door. Jamie. Michele.
  • HUBSPOT  |  FRIDAY, AUGUST 10, 2012
    [Social] 13 Ways to Spice Up Your Marketing Content With Data
    8) Include Social Proof. Social proof , also referred to as 'informational social influence,' is the concept that people will conform to the actions of others under the assumption that those actions are reflective of the correct behavior. Social proof can take many different forms , and one of them is -- you guessed it -- data!
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