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  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 12, 2015
    [Social] Content Commoditization is Coming — Prepare Your Brands!
    Then 10 years ago we decided social media was something we need to pay attention to, and now we realize it is essential in our media mix as well. This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. by Justice Mitchell - Maximize Social Business. For the past five […].
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 17, 2014
    [Social] Why Some Companies Are Giving Up On Content Marketing (And Why You Should Double Down)
    We expect social selling to drive warm pipeline quickly (apparently just because it’s social). Successful Social Selling. Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. We’re such an impatient lot. We expect new/cold lists to generate results right away.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 6, 2013
    [Social] Facebook Friday – No Follow Button & High Quality in News Feed [VIDEO]
    Social Media Videos Chipper Nicodemus Derek Overbey Facebook Facebook Features Facebook news feed Hide All Button High Quality Content Like Button News Feed No Follow Button verticalresponse All rights reserved. The post Facebook Friday – No Follow Button & High Quality in News Feed [VIDEO] appeared first on VR Marketing Blog.
  • PR MEETS MARKETING  |  THURSDAY, APRIL 3, 2008
    [Social] Is Twitter Just a Popularity Contest?
    posted a question about Social Media releases vs. traditional releases on Facebook , Twitter and LinkedIn. . technorati tags: Conversation Facebook LinkedIn Twitter Social Media. tags: Conversation Facebook LinkedIn Twitter Social Media. icerocket tags: Conversation Facebook LinkedIn Twitter Social Media del.icio.us
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, APRIL 27, 2011
    [Social] Guest Post: Beware the ROICAGR
    Awesome Ideas Social Media Websites B2B marketing bizmarketer Elizabeth Williams Eric Delisle Guest Post linkedinBeware the ROICAGR. As told by Mr. Jabber Wocky, Product Manager in Wonderland. With apologies to Lewis Carroll.  . Twas the 90’s, and the shifting paradigms. Did gyre and gimble the Macs & PCs. All flashy were the PPTs. KPOOH!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 23, 2015
    [Social] Does Your Marketing Department Need A Data Scientist? And Other Data News
    Social media marketing. Back then, agency experience translated into data points in a different context — not of metrics derived from ad servers or social media platforms or aggregation formulas, but the knowledge that accumulated over years in the business. Social networks have two faces. Cross-channel marketing.
  • WONDERING OUT LOUD  |  WEDNESDAY, MARCH 31, 2010
    [Social] This isn’t about social media, it’s just something that strikes me odd
    Target sent me an email with a great headline – they were having “the biggest iPod sale of the season. My My 2nd generation Nano is getting a bit long in the tooth and I’ve been thinking about replacing it, but haven’t had the motivation. In my world, a price reduction can be very motivating (I hate paying retail prices).
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 28, 2015
    [Social] The Top 10 WordPress Contact Forms
    This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. business owner, social media consultant, internet mentor and genuine digital guru, Lilach is consulted by journalists and regularly quoted in newspapers, business publications and marketing magazines. However there are so many different […].
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 23, 2011
    [Social] This is the week that was: The death of the tagline?
    Today, just 8% of B2B companies are heavily leveraging social media and only 5% reported a strong link between social media and strategy. HBR argues the case for moving beyond social media as a technology tool and working out how to apply it to do things that were previously impossible or simply too expensive. So there.
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 8, 2015
    [Social] Stacey Epstein, Banjo CMO: Keeping it Real with Big Data and Data Analytics
    Banjo analyses the world’s social and digital signals the second they occur and organizes them by time and location giving companies an unprecedented level of understanding about humanity and the world around us. . Big Data. Data Analytics. Predictive Data. MetaData. There’s no denying the buzzword status of data at the moment.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Social] Building Content Marketing Strategy – 10 Steps
    content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. The new buying process.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 31, 2012
    [Social] B2B Marketing Myth-busting, Redux
    Myth No. 2:  Social media is a flash in the pan.   B2B marketers are embracing social media with gusto, but many still view it as a toy, something to play around with, most likely in the corporate communications or PR departments. Photo credit: Wikipedia. Myth No. 1:  Lead generation is the top job of B2B marketers. Wrong.  The result? 
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 27, 2010
    [Social] Introducing Seed Nurturing
    However, what happens when qualified prospects visit your site or social media sites anonymously where you don't necessarily have their names or e-mails? Make valuable content freely available on your site and over social media. Use social media to build a rock-solid reputation that builds credibility and trust with prospects.
  • CONNECTING ELEMENT  |  FRIDAY, MARCH 20, 2015
    [Social] Some good examples of how to eclipse an eclipse.
    Whether you were waving around cardboard and colanders, shaking your first at the clouds or streaming it online while you caught up on your emails, it’s likely that you at least tried to catch … Read more › Digital Digest | Digital marketing blog | Connecting Element digital and social marketing digital marketing 2015
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 29, 2015
    [Social] Are The Days Of Mad Men And Big Ideas Dead Or Alive?
    Most business people would agree that the digital, social, mobile age has caused massive impacts to the marketing function. But according to him, big ideas generate sales and social engagement is silly. follow social commentators. If our goal is creating customers, then we know that customers have become harder to reach.
  • HUBSPOT  |  FRIDAY, OCTOBER 12, 2012
    [Social] 7 Inspiring Examples of Real-Time Marketing in Action
    It’s about relevant messaging, and it's achieved in social channels by listening to and anticipating customer needs. Paid media (advertising), earned media (content), and owned media (social and PR) are rapidly converging into just … media. Pretzel Crisps' "Social Sampling" Program. Pepsi During Fashion Week 2011.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. Social Media Today.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 16, 2015
    [Social] Get the Biggest SEO Bang for Your Content Marketing Buck
    We often see that each type of content supports the other in gaining organic reach, social shares, and community engagement – all driving to better business outcomes. What about paid social distribution? Similar to the myth about duplicate content, paid social is not a shortcut to organic reach. Duplicate content myth.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 9, 2014
    [Social] @KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz
    Last week, my business partner and co-author of The Social Employee (Dell Chapter 7) , Mark Burgess ( @mnburgess ), and I had the opportunity to present on two panels at Dell World 2014 , held in Austin. It is always a great privilege to rub elbows with so many prominent social business thought leaders. “Where are all the women?”
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 27, 2015
    [Social] How to Write Blog Posts that Get Shared on Facebook
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. How to Write Blog Posts that Get Shared on Facebook by Mike Gingerich - Maximize Social Business. Business owners today might face some challenges when it comes to blogging.
  • PR MEETS MARKETING  |  FRIDAY, OCTOBER 12, 2007
    [Social] PRMeetsMarketing Weekly Articles: October 12, 2007
    Using Social Media to Raise Money. The Multiple Faces of Social Networking. Max Kalehoff posted to the OnlineSpin about this growing social network illness and what needs to be done to "cure" it. Technorati Tags: Weekly Articles PR Public Relations Marketing Social Media Here we go:  .
  • B2B LEAD BLOG   |  THURSDAY, MAY 19, 2011
    [Social] Celebrating the B2B Lead Roundtable and Its 8,500 Members
    Share and Enjoy: B2B Telemarketing Content Marketing Current Affairs Lead Generation Lead Management Lead Nurturing Lead Qualification Lead Scoring Leadership Marketing Strategy Social Media Thought Leadership Web/TechTweet I have a confession: you know the cliché about the cobbler’s kids? I’ve been there and done that. Why add to the noise?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 6, 2014
    [Social] Content Marketing Lessons From The New York Times Innovation Report
    ” Less than 10% of traffic to The Times’ web site originates from social media. In an article for superhypleblog.com David Deal coins the phrase “content hustling” which he defines as “sharing an idea across multiple distribution channels ranging from a brand’s web site to its social media spaces.”
  • WRITTENT  |  FRIDAY, JUNE 28, 2013
    [Social] Seductive Content Marketing, SMM Mistakes and Advanced Pinterest Tips!
    Just to make things a little faster for you, we offer some content marketing tips on how to become a more seductive writer, a proficient social media manager, a great newsjacker and an advanced Pinterest user. 18 Signs You’re a Seriously Terrible Social Media Manager. Go ahead and learn more!
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 17, 2011
    [Social] 5 Tips to Build a Referral-Based Brand
    Achieve these two difficult steps, connect the dots for your consumes to their favorite social platforms and watch your customers start selling for you ?The Inbound Marketing Age has liberated e-savvy consumers to seek out businesses that will appropriately meet their needs, and criticize those who fall short.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 10, 2014
    [Social] Announcing The Inaugural B2B Web Usability Report
    Key Takeaway #3: Social media activity has less of an minimal impact in the buyer decisioning process. As heavy social media users ourselves, we were surprised to learn that social media’s impact on the buying process is minimal. What elements of the B2B vendor site were most valuable? We hope you find it as valuable as we did.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Social] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Erik started talking about social media while everyone else was talking about SEO. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. He created a video loaded with statistics that told the story of the importance of social media.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Social] 20 Hilarious and Cool Twitter bios
    guess I am the ultimate social media geek because when I look through my new followers, finding a funny Twitter bio is like a little ray of sunshine in my day. I’ve been collecting a list of the best ones for you. Social media wizard. The only person on Twitter who doesn’t claim to be a social media guru. For beer.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Social] Big Data For Marketing: I Want My Real-Time Dashboard
    The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 8, 2015
    [Social] Stop Being Snubbed On The Buyer’s Journey!
    Today’s sales reps need to be social selling and content marketing experts to help position them as a stop-over  on their customer’s journey. The Social Selling Facts. Source: LinkedIn) GerryMoran.png" alt="Social Selling Thought Leaders | MarketingThink.com | @ GerryMoran " width="732" height="486" />. Look The Part.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 3, 2010
    [Social] The power shift on the social web: What does it mean to you?
    Remember when we used to say that “people&# are the power behind the social web?   Can we can honestly claim that any more?  The social web has rapidly become just another a mass-marketing channel like TV or magazines, dominated by the mega-brands. Can your small business still have an impact on the social web? Mafia Wars.
  • SAZBEAN  |  SATURDAY, MAY 26, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of May 26, 2012
    Clearing Clouds of Confusion – The 5 Categories of Social Media Software  (Convince and Convert). Why Social Learning Benefits Your Business  (Mashable!). Bloggers: Participate in New Research On Blogging  (Social Media Explorer). Jeff Cohen Talks Social Media and Its Value in B2B Marketing  (Marketo). CIO.com).
  • SAZBEAN  |  SATURDAY, APRIL 28, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of April 28, 2012
    Are You Worth of Social Media – The 2 Types of Talk Triggers  (Convince & Convert). The Social Enterprise – How to Cultivate a Social and Connected Organization  (Social Times). Community Types Brands Must Choose From  (Social Fresh). What’s Your Lead Gen Weakness? Marketing Profs).
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Without them, we wouldn''t be converting our websitevisitors or social media fans into actual leads for our sales team. You can use these to further style your CTAs in a design-focused software. 2) Social Media Share and Sentiment Calls-to-Action. Social Share CTAs. Social Sentiment CTAs. We''ve got you covered. Enjoy!
  • ACT-ON  |  THURSDAY, MARCH 10, 2016
    [Social] 15 Elements Most Successful Blogs Have in Common
    This recent posts widget on Blogging Wizard makes it easy for visitors to find out what’s new. 5) Social sharing buttons. CoSchedule did an interesting study recently that looked into which social sharing buttons positions get the most results. Social follow buttons tend to get put in both the header area and in the footer.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, APRIL 1, 2012
    [Social] This is why you must use Twitter
    Through Twitter I have connected to hundreds of inspiring people from around the world but none perhaps as loyal and dedicated as a young man named Muhammad Saad Khan , who is using Twitter and the social web to learn about social media from his home in Karachi, Pakistan. The first tweet I ever received was “It’s 4 a.m.”
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Social] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” Content is what people – and search engines – are looking for.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] 4 Reasons B2B Companies Should Use Linkedin Company Pages, Plus 4 Examples and 4 Tips to Get Started
    Get Everyone Involved :  The person responsible for social media in your organization is not likely to know every one of your customers.  Tags: B2B Marketing Search Engine Marketing Social Media Tips b2b marketing LinkedIn Company Pages LinkedIn Products and Services Product Recommendations This looks messy and can be disturbing. 
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • HUBSPOT  |  WEDNESDAY, MARCH 30, 2016
    [Social] How to Be Happier: Tips for Developing an Optimistic Outlook on Life [Infographic]
    Whether you tend to see the glass half full or half empty, there's plenty of research that suggests optimistic people experience a number of physical, social, and emotional benefits. For positive folks, it's easy to tune out negative news, embrace life, and welcome new social connections. Sure is. Check it out.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 24, 2012
    [Social] Not Just for Job Seekers – 3 Ways to Get More Out of LinkedIn
    If you’re like most Internet users out there, you probably think of LinkedIn as the world’s largest career-oriented social network. In fact, for many professionals, it is arguably the premier social network for personal branding in a professional environment. SEO/SEM Social Media Tools/Services blogs linkedin slideshare
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 14, 2015
    [Social] Content and Commerce: A Study of Buyer Mindsets
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Author information. Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube |.
  • MARKETING EDGE  |  FRIDAY, FEBRUARY 5, 2010
    [Social] The Attraction of Third Tribe Marketing
    Their views about how communities are formed, how new tools are helping companies become social and not just use social tactics, and how value is established in a world with instant access to information and millions of content contributors instead of dozens of information gate keepers. Boo Hiss.
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, FEBRUARY 20, 2015
    [Social] Fierce CMO: Study: B2B Marketers Should Boost Social Efforts at Events
    FierceCMO shares insights from our research on social media marketing for events
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 21, 2013
    [Social] How to Make a Splash With Twitter At Your Next Big Event
    by Dayna Rothman Being active on social networks before, during, and after your event is critical for optimal engagement. Since events are in real time, attendees often use social networks to get updates and to communicate with other participants in a live environment. Need help coming up with your social strategy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Social] 5 Data-Fueled Selling Ideas That Work
    Proactive monitoring of open social channels will identify potential leads who have reached out to your competitors. Cross-referencing market data with social sources will help you identify customers who have expressed positive sentiments towards your brand. Mining for gold takes some elbow grease, but the returns can be massive.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Social] The New Influence of Points and Voting on reddit
    Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. The New Influence of Points and Voting on reddit by Jesse Aaron - Maximize Social Business. Reddit
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 4, 2016
    [Social] Facebook Mistakes and How to Fix Them
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Facebook Mistakes and How to Fix Them by Mike Gingerich - Maximize Social Business. Facebook is a powerful tool to market your business and brand. Author information. Mike Gingerich.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 29, 2012
    [Social] 3 Ways to Increase Your Pinterest Presence
    Just when you thought you’d mastered Facebook for your business , another social media site, Pinterest , comes along vying for your time and attention. Pinterest has become one of the fastest growing social networks and the “ Pin This” button has even surpassed Facebook’s “Like” button for use on websites.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 2, 2011
    [Social] 5 Ways Commenting on Blogs Boosts Your Marketing Efforts
    B2B Marketing Social Media b2b marketing blog blogging best practicesby Carol Tang Blog commenting is underrated—few companies recognize that engaging and commenting on relevant blogs achieves marketing goals and therefore do not realize its full potential as a marketing tool. Heightens Brand Awareness : Make your brand top-of-mind.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 9, 2014
    [Social] The Content Creation Manual for Marketers (Part One): Video
    This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. At present he is responsible for various marketing and social business objectives that emerges from his twelve year-old consulting practice named Big Block Studios. Video content being highest on the list. Therefore, we are going […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 28, 2012
    [Social] Why it pays to be a patient blogger
    What Proctology Exams Teach Us About Social Media 8 ways blog writing is unique This is why I am not reading or tweeting your blog post Why your social media plan needs gurus and storytellers. I have a “healthy impatience.” ” Most successful business people do. You have to work hard and have A LOT of patience.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 19, 2011
    [Social] 10 Fast Facts About Zillow
    But Zillow is a fascinating mix of social media and data. Postlets brought the company a total of 500,000 registered users who share their listings across 13 social media and real estate sites. by Jesse Noyes | Tweet this. Zillow is looking to find a new home on the public market. Zillow hopes to raise around $50 million. Zesty Stuff.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JANUARY 24, 2010
    [Social] It worked for Zappos. It probably won’t work for you.
     . Zappos* has built their company and reputation on a well-publicized, aggressive employee use of social media.  In fact, it may be the most famous social media model in all of blogdom. And here’s the point where the waves of Zappo-sniffing social media purists come crashing down on me.  So be it.  Not necessarily.
  • SAZBEAN  |  SATURDAY, FEBRUARY 9, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of February 9, 2013
    eConsultancy). News & Notes
  • SAZBEAN  |  SATURDAY, JUNE 18, 2011
    [Social] Top Internet Strategy, Marketing & Technology Links – Week of June 17, 2011
    Just How Strange Are Our Social Media Habits? Facebook Growth Outpacing Other Social Media (Marketing Profs). Convince My Boss Again Why We Need Social Media  (FastGush). How Nike Stepped Up Its Social Media Game for the NBA Playoffs  (Mashable). Is social media in danger of analytics overload? Simply Zesty).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 27, 2010
    [Social] New Marketing Data: 2x PPC Performance with Social Media
    If you think social media marketing has no impact on PPC performance, think again. According to the researchers at MarketingSherpa , across the board active social media marketers had better PPC results than their non-social media user counterparts. Are you a PPC junkie? Double Your PPC Leads at Half the Cost.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Social] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    For example, no one was talking about the social employee as recently as late 2006, but according to Google Trends , search interest in the term has quadrupled in the past five years. How can companies tap the social exposure potential of their workforces? What the Social Workforce Means for All of Us by iMedia Connection.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • ANNUITAS  |  THURSDAY, AUGUST 20, 2015
    [Social] Marketing Enablement and The Technology Stack
    Take a look-I know this is only a partial list: Content marketing: Content management applications, search/social media tools, video, influencer marketing solutions, email marketing, HTML and design applications. Public relations : Content management applications, social media applications, webinar technologies, communities and reviews.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 16, 2015
    [Social] A blueprint for succeeding in a world of overwhelming information density
    Shifting rules of engagement on social, mobile, and digital advertising. How, in many cases, successful content marketing has nothing to do with content and everything to do with branding, social proof, and the power of your website. Shifting rules of engagement on social, mobile, and digital advertising. Fragmented channels.
  • CONTENT MARKETING TODAY  |  FRIDAY, JULY 31, 2009
    [Social] 5 Twitter Tips to Strengthen Your Content Marketing Strategy
    Tags: Blogging Content Marketing Knowledge Center News Online Social Media Tips & Mini-Guides Trends
  • WINDMILL NETWORKING  |  THURSDAY, JUNE 10, 2010
    [Social] 5 Ways to Prospect for New Business on LinkedIn
    While many social media marketers concentrate on Twitter and Facebook , a lot of Business-to-Business (B2B) Business Development professionals already know that LinkedIn is the preferred place to prospect for new business in social media. Social networking 101 LinkedIn style. 3) Engage in Groups. Image by wordjunky via Flickr.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 4, 2014
    [Social] You’ve Connected on LinkedIn Now What?
    Jamieson contributes a monthly column on Social Selling. Boise Valley B2B Networking Groups, is a Nimble Social CRM & HootSuite Solution Partner, a TTI Performance Systems VAA, and Craig also conducts workshops and seminars relating to sales and social business applications. by Craig Jamieson - Maximize Social Business.
  • SAZBEAN  |  TUESDAY, JUNE 15, 2010
    [Social] Making Your Brand Stand for More than Just Your Company
    One of the nice things about social media is that it provides the opportunity to make your brand more than a logo.  As you communicate, listen and converse with people you humanize your brand and add some personality and reputation too. Learn how to use Google Analytics to measure social media success! What then? photo by Mr Guep ).
  • REPUTATION TO REVENUE  |  MONDAY, APRIL 13, 2009
    [Social] Carrotmobs make my night
    What this means, in essence, is that Virgance is integrating social media tools and a save the world mentality into some really creative business opportunities. Tags: Community Corporate Social Responsibility Green Innovation Social Media activism2.0 And it sounds really fun! What do you think?
  • SAZBEAN  |  SATURDAY, JANUARY 28, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of January 28, 2012
    Social Media Trends With Benefits in 2012  (Marketing Profs). Social Survival for Bloggers: a Peek from the Inside (ProBlogger). Best Practices for Social Networking in the Workplace (Mashable!). Why Social Media Needs to Get More Personal (Mashable!). Customers Do Care About Data Collection (Social Harbor).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 2, 2011
    [Social] iWant. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn   is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Social] What Makes Marketers Tick?
    The top 5 most-used marketing technologies are email marketing, social media, website visitor tracking, CRM, and web forms. The top 3 marketing challenges are raising budget to launch more programs, gathering resources needed to manage campaigns, and implementing an effective social media strategy. Evolution of social marketing.
  • HUBSPOT  |  THURSDAY, DECEMBER 8, 2011
    [Social] Google+ Announces Gmail Integration
    As 2012 is winding down the major social networks are rolling out major changes and improvements. It was only a matter of time before these two social and email platforms merged. Email Gets WAY More Social. What is transformative is the complete integration of email with a social network. Marketing Takeaway.
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 23, 2013
    [Social] 10 Top Insights On B2B Marketing From 2013
    hope you enjoy this retrospective and thanks to all my readers and social supporters for all your help. How Do You Find The Time For Social Media. The answer is simple: I make the time for social media because I think it’s important. I Bonus: A Day In The Life Of A Social Sales Person. Standard annual round-up post here.
  • JUNTA 42  |  WEDNESDAY, MAY 23, 2012
    [Social] 12 Challenges that Stop Marketers from Creating Epic Content Marketing
    She was responsible for creating and managing all the content for their email marketing programs.  I asked her how she works with the person who creates the content for their social media channels. Content Marketing Content Strategy Social Media content marketing challenges epic content marketingSheer Lack of Editorial Calendar Usage.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, AUGUST 12, 2009
    [Social] Hey Marketer - When was the last time you talked with a customer??
    Our goal as a Social Media Marketing team is to engage in more conversations this week than we did last week and have better relations as every week goes by! Tags: Sales social media Customer In fact, I talk to customers EVERYDAY, even several times a day. With Twitter!!
  • PR MEETS MARKETING  |  WEDNESDAY, MAY 7, 2008
    [Social] I am Joseph Jaffe
    In early April, my husband and I attended the Blogger Social in New York. briefly met Susan at the Blogger Social but didn't fully realize that this was the same person behind the Boobs On Ice blog, which chronicles her experiences and recovery. This was a great event, meeting all these great bloggers. The catch? Anyone
  • SOCIAL MEDIA B2B  |  TUESDAY, OCTOBER 20, 2015
    [Social] The Most Effective B2B Content Types for Each Funnel Stage
    Social Media (83%). Social media, blogs and infographics are all content types with wide reach. Blog posts are the perfect type to solve prospects’ problems and social media helps with the distribution. Infographics are easily shared on social media and can drive people back to your site to learn more about you. 2.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 21, 2010
    [Social] Stop hiding behind “snarky”
    Since when is it acceptable to be rude, sarcastic and dismissive to other well-meaning, professional people?   We probably wouldn’t act that way in a face-to-face interaction with somebody but somehow in the bizarro world of the social web, it’s OK as long as you call it snarky.  They wallow in their snark. . Thank you. .
  • CRIMSON MARKETING  |  MONDAY, APRIL 27, 2015
    [Social] The New Marketing Rivals: Content Marketing vs. Traditional Advertising [Infographic]
    The top 5 most popular ways companies use content marketing are: social media (excluding blogs), thought leadership sharing in articles, in-person events, e-newsletters, and case studies. . As more companies look to expanding their digital reach, budgets for content marketing are growing and new promotion strategies are being explored.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 5, 2011
    [Social] American Express Manufactures a Holiday
    Thirdly, this campaign was really amenable to social media tactics. If AmEx can use social media this effectively, you probably can, too. Social Media Marketing americanexpress business facebook smallbusiness twitterImage via CrunchBase. by Eva Lyford. Why, though, would AmEx want to create a holiday? That's pretty neat.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 14, 2014
    [Social] Top Ten Guests on Marketing Made Simple TV
    We’re experts in reaching your customers with likeable content on social media. Dave and Carrie continue to guide brands to the forefront of social media marketing. He is an expert in Viral, Social, and Authentic Marketing which he calls Un-Marketing. Chief evangelist of Canva. https://www. canva.com /  . Daniel H.
  • DIGITAL B2B MARKETING  |  THURSDAY, DECEMBER 22, 2011
    [Social] 12 B2B Marketing Predictions for 2012
    In addition, video will move beyond the website and social outlets and will be used to add depth to advertising messages. 3. Social Media 5. Social advertising. This shift will extend nurturing from email and phone into advertising and social media in order to nurture earlier stage contacts. Content Marketing 1.
  • B2B MARKETING ONLINE  |  FRIDAY, JANUARY 7, 2011
    [Social] Quora: What does it mean for B2B Marketing?
    Guest blog by Phil Wride, social media marketer: As we head into 2011 there is a newcomer in social media by the name of Quora. For broader questions like “where is marketing and social media going in 2011?” social mediaAnd it’s already causing quite a stir. the next golden rule relates to clarity and understanding.
  • ACT-ON  |  THURSDAY, FEBRUARY 4, 2016
    [Social] Everything You Need to Know About User-Generated Content
    Image from Ipsos MediaCT’s ebook, Social Influence: Marketing’s New Frontier. Content from social media contests. Blog posts, pins, social media updates, Twitter chats, webinar question,s and any other imaginable format all count, too. Make it easy for them to share on social by having your linked icons right there.
  • FIFTH GEAR ANALYTICS  |  THURSDAY, JULY 22, 2010
    [Social] 5 Steps to Clean up Your Marketing Campaigns With Old Spice Body Wash.
    Many marketers view this as a great social media success story, but as Augie Ray at Forrester pointed out, there are as many if not more lessons to be learned about marketing in general.  Campaign Management Marketing Creative Marketing Strategy Personalized Communication Social Media david penz old spiceDavid Penz. Tweet This!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 17, 2011
    [Social] Loaded for Book. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn” {growtoons
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 12, 2013
    [Social] 5 Reasons Why Your Facebook Page for Business Needs Help
    According to stats released to shareholders recently there are over 50 million Facebook pages currently!  My bet is out … Continue Reading 5 Reasons Why Your Facebook Page for Business Needs Help by Scott Ayres - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. It takes.
  • HUBSPOT  |  MONDAY, AUGUST 9, 2010
    [Social] Top 5 Inbound Marketing Articles to Start the Week: Business Social Networking
    Social media can help achieve a number of business and marketing goals, whether it's by facilitating customer service, helping connect with prospects, generating leads , etc. Another great use of social media is for professional networking. Ways Social Media Helps With Business Networking. Author: Chris Garrett on chrisg.com.
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2011
    [Social] Famous Business Leaders Offer Their Advice About Fear
    Technologies like smart phones and social media have further complicated an already intricate system of attracting consumers and capturing sales. Messages can instantly be transmitted to thousands, even millions of loyal consumers world-wide via social media networks. But too much fear and we’re left petrified. Read on to find out.
  • SAZBEAN  |  SATURDAY, APRIL 7, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of April 7, 2012
    16 Terrible Social Media Mistakes You’re Making  (Business Insider). Why Training Staff How to Use Social Media Will Help Your Business  (Future Lab). Social Media Practices That Boost Results  (Small Biz Trends). Ways to Become a True Social Business  (CIO.com). Websites Have to Get Better  (ReadWriteWeb).
  • VIEWPOINT  |  THURSDAY, AUGUST 15, 2013
    [Social] Good Reads for B2B Sales - Buyer's Need Early-Stage Sales Involvement
    The Rise of Social Selling. Social selling is quickly becoming a term we are familiar with and with over 300M subscribers to LinkedIn, the number one platform for B2B social selling, it’s something that your sales team should be familiar with also. The Death of Salesmen is Overstated. Via Sales & Marketing Management.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 23, 2014
    [Social] Newsflash 2014: People Don’t want More Content!!!
    by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] 15 Sales Productivity Posts You Should Read Today
    Sales Intelligence Social CRM salesforce.com CRM Salesforce selling power crm 2.0 social selling b2b sales by Thomas Hawk I read a lot of blogs in a week. Some for entertainment, some for education and most just to stay on top of what is being said around the blogosphere about sales 2.0 and sales enablement.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 27, 2014
    [Social] Is The Corporate Website Dead?
    He declares that “the online presence of a brand will increasingly become  the sum of its social exchanges across the web and not the website  that many currently call home.” According to a few trend watchers, some research, and a some live examples, the corporate website as we know it may be ready for some disruptive evolution. .
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Social] Needs-Based Marketing for Executive Buyers Today
    By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. It’s no secret that the buyer’s journey has changed.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Social] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • THE CONTENT FACTOR  |  TUESDAY, JUNE 22, 2010
    [Social] Crusaders and Shepherds: Lessons for B2B Marketers
    I'm enjoying Steve Woods's post today on Digital Body Language , on the ways Marketing departments can and should be "doing" social media. Tags: Business to Business (B2B) Social Media Social Network Content read more.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 28, 2010
    [Social] Three Overlooked Ways to Improve SEO Results
    Social Media: while social media adoption is rapidly increasing, these efforts aren’t always coordinated with SEO or appreciated in terms of search benefits. Links from social bookmarking sites can improve the rank of content-rich pages buried in your site’s navigational structure. Links (external and internal).
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 22, 2015
    [Social] 5 Common Misconceptions About B2B Content Marketing Development
    Many marketers are satisfied with simply writing a piece of content, editing it, hitting “publish,” and then finally, scheduling a few social shares before they are done. As the popularity of content marketing continues to grow, its misconceptions about what works and what doesn’t also continues to increase. Once you write it, you’re done.
  • INBLURBS  |  TUESDAY, JANUARY 4, 2011
    [Social] Steak holder value and Inbound Marketing a huge revenue potential
    If you are a company who is thinking about to do Inbound Marketing than you can become outstanding attractive with the effective use of social media, blogging, publishing and lead generation. Employees could discuss negative corporate behaviour in social media. But wait! How about your steak holder value? Be human an authentic.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 5, 2011
    [Social] Do Celebrities “Get” Twitter?
    The point, if you ask most social media experts, is to use Twitter as a way of keeping in touch with your fans, establishing engagement and loyalty. Social Media Billy Crystal Charlie Sheen Christina Aguilera Freakonomics Gilbert Gottfried James Franco Kai Ryssdal Norm MacDonald NPR podcast Ricky Gervais TwitterNeed proof? Share email.
  • MARKETING EDGE  |  SATURDAY, OCTOBER 16, 2010
    [Social] The Money & Ethics Hits the Fan at Blog World
    Time 19:59 It had to come to this, the social web, the attraction of following a passion by blogging, the pursuit by companies of A list bloggers and visa versa for mutual gain, and the lower costs. Hitting on a single topic in marketing, social media and business communications. Quick and to the point.
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