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  • BIZNOLOGY  |  MONDAY, NOVEMBER 8, 2010
    [Social] Who's Boss Tweet? Twitter dominates election politics
    Back in the summer, I wrote a pair of posts about Social Media and the FIFA World Cup in South Africa, and Mike Moran talked about reaching your audience during that big event. Having said that, I find fascinating to analyze the social media layer that is permeating the political scene globally. by Aaron Kim.
  • B2B MEMES  |  FRIDAY, APRIL 2, 2010
    [Social] What B2B Publishers Don’t Get: You Can’t Own the Conversation
    Although there may be a few exceptions, Stephen Saunders got it right this week  when he wrote on Folio: ’s web site that most B2B publishers are miserable failures at social networking.  He argues that you can’t build and maintain an online business community unless you produce lots of your own content to support it.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 13, 2014
    [Social] Your Content Is Not As Good As You Think
    really want to know not only what the leadership of a […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Twitter | Facebook | LinkedIn | YouTube | Your Content Is Not As Good As You Think by Justice Mitchell - Maximize Social Business.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Social] Big Data For Marketing: I Want My Real-Time Dashboard
    The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data.
  • SAZBEAN  |  SATURDAY, NOVEMBER 17, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of November 17, 2012
    Businesses  (Mashable!) News & Notes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 6, 2010
    [Social] A place where bloggers are royalty (video)
    Our friendship started through an innocent tweet (“Go Steelers!&# ), and has become one of my favorite stories of connecting through the social web.  Tags: Personalities of the social web Video blogs blogging The top bloggers are treated like media royalty over there.  Hey America, what gives?  : ). One of my favorites!
  • WINDMILL NETWORKING  |  MONDAY, MAY 18, 2015
    [Social] 5 Tips to Create an Effective Slideshare Call-to-Action
    She has 7 years of experience in search and social media marketing. Tips to Create an Effective Slideshare Call-to-Action by Ann Smarty - Maximize Social Business. Everything you put online should have some kind of brand-specific purpose. Even if it didn’t when you created it, it damn well better have it by the time you publish.
  • CRIMSON MARKETING  |  TUESDAY, APRIL 30, 2013
    [Social] 4 Tips for Finding Great LinkedIn Groups that Will Help Generate Leads
    Corporate Marketing Other Interesting Topics linkedin seo social media targeted marketing Sometimes its hard to know where the best conversations and interactions are happening. Sometimes we’re not 100% sure ourselves where we need to be to start the right engagements. ” And I couldn’t agree more. Read the full article here.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 10, 2012
    [Social] Laugh and Learn with Find New Customers | Episode 59 – Obsolete TV’s
    We love comments and those who share on social networks. In his weekly B2B marketing show, Jeff Ogden of Find New Customers  and the host of Mad Marketing TV   shares an important marketing lesson using wit and humor. We also invite you to check out our superb marketing show, Mad Marketing TV. What do you think of the show?
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of July 14, 2012
    Ways to Stay On Top of Social Media  (Mashable!). The 10 Commandments of Social Media Etiquette  (CIO.com). 12 Essential Social Media Cheat Sheets  (Mashable!). The Key to Effective Mobile Ads on Social Networks  (Business Insider). Customer-Centric Tips for Small Businesses  (Social Media Marketing Blog).
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, DECEMBER 12, 2010
    [Social] Predictions for B2B Marketing in 2011
    Marketers will struggle to incorporate an ever-expanding array of online marketing options: not just Web sites and email, but social, mobile, location-based, game-based, app-based, video-based, and perhaps even base-based. Social marketing inches forward. Did you really think I'd talk about trends without mentioning social media?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 29, 2014
    [Social] What Will Future Marketers Learn in School This Year?
    “ The newest course I have been teaching is called Social Networking for Job Search, geared to preparing students to find jobs after graduation utilizing various social networking platforms and best practices. ” – Josh Murdock, Professor Of Educational Technology & Social Networking, Valencia College.
  • CONFLUENT FORMS  |  MONDAY, AUGUST 20, 2012
    [Social] Putting enough resources into your search engine profile?
    best practices seo social media b2c publicity content strategy advice b2b strategic planning small business sales businessNo, we're not talking about Search Engine Optimization (SEO). That's another topic for another day. Yes, we used the "chum in the water" metaphor. If you rely on local traffic a complete Google Places page is a must.
  • CONFLUENT FORMS  |  MONDAY, AUGUST 20, 2012
    [Social] Are you putting enough resources into your search engine profile?
    best practices seo social media b2c publicity content strategy advice b2b strategic planning small business sales businessNo, we're not talking about Search Engine Optimization (SEO). That's another topic for another day. Yes, we used the "chum in the water" metaphor. If you rely on local traffic a complete Google Places page is a must.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Content needs to attract buyers at the top of the funnel, through search, social, or referrals. Content marketing has reached a pinnacle. Is it visual.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 22, 2011
    [Social] The ABCs of selling. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy   Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. growtoons
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 22, 2013
    [Social] How to Turn a White Paper into a Content Marketing Machine
    Don’t miss a LIVE show with Hubspot’s Social Media Scientist Dan Zarrella TODAY on Marketing Made Simple TV, broadcasting live on Facebook at 2:00pm ET/11am PT  today. We love to read your comments and appreciate those who share our blog posts on social media. Ask YOUR questions during the show. What do you think?
  • SAZBEAN  |  WEDNESDAY, MARCH 2, 2011
    [Social] Missing the Boat by Not Connecting Sales to Marketing
    Many companies keep marketing and sales in separate departments which never talk to each other, which not only causes friction, it can mean lost sales, especially in these days of the social web. The disconnect between sales and marketing is probably as old as the two industrys/jobs. How to do this? photo by LancerE , on Flickr).
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Social] Great Minds & A Great Time: Insider Summit 2013 Recap
    Many InsideView employees were on hand to meet and greet, lead panel discussions, and give presentations on such key topics as how to accelerate revenue with CRM Intelligence, walkthroughs of InsideView Connections and how to use it to generate leads in tandem with social media, and how to measure marketing campaign effectiveness.
  • HUBSPOT  |  WEDNESDAY, AUGUST 10, 2011
    [Social] How Google+, Facebook, Twitter, LinkedIn and Tumblr Compare [Infographic]
    With new social networks and social media services popping up all the time, it's easy for us marketers to feel daunted. With each network often coining its own social media lingo, learning the ins and outs of new platforms can seem almost as difficult as learning a foreign language. Connect with HubSpot
  • CONFLUENT FORMS  |  FRIDAY, AUGUST 17, 2012
    [Social] Calculating your ROI is more important than ever
    Since then the story has evolved to spending money on micro-sites, blogging, search engine optimization (SEO), social media strategies (Facebook and Twitter are often cited), Second Life, or whatever the hot technology buzzword is for that given day. best practices social media advice b2b strategic planning procurement business
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 13, 2010
    [Social] Twitter ads and the end of mankind
    Now it’s called the sharing on the social web. Tags: Traditional media and advertising economics of social media ethics twitter guess this is the opportunity I’ve been waiting for to pontificate about making money on the web … Folks, it isn’t working. Music, books, art, whatever. This used to be called a crime.
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 3, 2012
    [Social] Top 10 Posts for 2011
    Social Media: Who Uses It and Why? B-to-B Marketing Trends 2012 Study. Social Networking is on the Increase Among Older Adults. Reasons Why Social Media Doesn’t Work. Marketing Tips Social Marketing Traditional Marketing top posts of 2011Google+ and B-to-B Users: How to Get Started. Market Overviews.
  • THE FORWARD OBSERVER  |  FRIDAY, OCTOBER 4, 2013
    [Social] Why B2B Email Marketing Is Sexy (And It Knows It)
    And compared to other, newer marketing tactics like social media and viral videos (like this one of the above pictured Spandy Andy ), it just doesn''t seem quite as sexy. Email actually predates the popular Internet era and social media. Poor email marketing. Like the late Rodney Dangerfield , it sometimes gets no respect. Not as sexy.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 23, 2012
    [Social] Journalism is Dead: Welcome to the Era of Content Marketing
    The internet , apps , social media and blogs have dramatically changed the way in which we search for, access and interact with information. Social media is a wonderful way to spread your message and you're not restricted to the big hitters like Twitter and Facebook. The tide has turned though. Journalism is dead! Really? Who needs it?
  • LEADER NETWORKS  |  TUESDAY, MARCH 29, 2011
    [Social] 10 Rules For Online Community Success
    As social is an emerging trend, many have put down their soapboxes to talk about online communities. We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. The poet T.S. Eliot once wrote "If I had more time I would have written a shorter letter."
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 11, 2015
    [Social] 5 Marketing Lessons From The Sharing Economy
    Marketers can leverage social proof and peer reviews to build trust and loyalty with customers at a grass roots level. 3. Integrate Social  Social integration is becoming the most important element of brand discovery and engagement.   Make every brand experience a social one where customers can engage, share, communicate. 4.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 31, 2011
    [Social] Did this blog make a difference?
    Neicole’s post “ Are We Killing Our Customers With Engagement ” was the most-viewed post of the year! 2) {growtoons} On May 6, the first of the weekly social media cartoons was introduced with Joey Strawn ‘s  Desperate Measures.  A few months later, Kacy Maxwell joined the team.  Did it move ahead? Innovations.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 7, 2012
    [Social] Using Photos to Maximize Facebook Engagement
    Today’s social media platforms allow you to communicate like never before. But as we see mega social platform Facebook nearing one billion users, the attention window is getting smaller and smaller. This is especially true if you are implementing social marketing into your overall business strategy. All rights reserved.
  • SYNECORE  |  WEDNESDAY, AUGUST 6, 2014
    [Social] 4 Simple Ways To Get Started on Your Branding Strategy
    You can develop your brand image through many aspects of your business starting with your website, but expanding all areas of your digital and non-digital presence including social media platforms and print materials. Optimize for Social Media. Good branding is essential for every business, no matter how big or small. Be Consistent.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 23, 2012
    [Social] The Awesome Power of B2B Lead Nurturing
    We love your comments and those who share on social networks. Lead nurturing , done right, offers the “biggest bang for the buck” in B2B today, according to the experts. But few companies are doing a good job of nurturing prospective customers. Notice that it has an embedded audio file? Power of lead nurturing in B2B.
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Social] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    For example, no one was talking about the social employee as recently as late 2006, but according to Google Trends , search interest in the term has quadrupled in the past five years. How can companies tap the social exposure potential of their workforces? What the Social Workforce Means for All of Us by iMedia Connection.
  • B2B LEAD GENERATION BLOG  |  SUNDAY, JANUARY 15, 2012
    [Social] OpenView Names Top 25 Sales Influencers for 2012
    OpenView Labs leverages the Klout True Reach metric to calculate social media influence. Tweet I received some news today that leaves me both humbled and honored. OpenView Labs named its top 25 sales influencers for 2012, and I am among them. This is especially meaningful for two reasons.
  • FEARLESS COMPETITOR  |  FRIDAY, MAY 17, 2013
    [Social] The Awesome Power of Guest Posts in Content Marketing
    Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina  (722 social media shares already!). We love comments and those who share on social media. Guest posts not only bring links, they bring an audience for your content marketing. in his recent book. Boy does it ever! Did you see results?
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Social] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    Is it just me or is social media getting progressively more, well, social? For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. The Next Big Thing? They Will Now.
  • BIZNOLOGY  |  THURSDAY, JANUARY 31, 2013
    [Social] Are you mistaking marketing tactics for strategy?
    First, you need to understand your overall market strategy, and how digital fits into it, and then you can start thinking about social and maybe LinkedIn. Now that’s not to say that you can’t have a LinkedIn strategy or a social strategy or a search strategy. Diversification (marketing strategy) (Photo credit: Wikipedia).
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] 5 Tips for Awesome Slideshare Content Inspiration
    Slideshare is a great (content) marketing platform but since it’s mostly about sharing presentations, many people shy away from marketing there. I am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there.
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 1, 2015
    [Social] 3 Key Factors to Choosing the Right B2B Marketing Consultant
    Sure, hire a branding expert for a better brand image or a social media expert for excellent social media presence, but hire a great marketing consultant to provide a road map of what you need to do to get results ( including branding, social media, digital marketing, etc. ). 3. Expert marketer. Marketing guru. Dynamic speaker.
  • B2BMARKETINGSMARTS  |  MONDAY, OCTOBER 31, 2011
    [Social] B2B marketing basics for filling the sales pipeline.
    The presenter is a video blogger and social media evangelist for Sony Electronics, Sukhjit Ghan. At the event she will tell the story of a social media campaign for Sony that’s being recognized on The Next [.] This morning I wrote copy to help promote the upcoming November event for the San Diego Direct Marketing Association.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 2, 2013
    [Social] Building Content Marketing Strategy – 10 Steps
    content strategy and a social strategy can work together make personal connections between the people that make your company and your customers. Social media can be used to turn a B2B transaction into a P2P relationship. But also on social sites, as long as you do it the right way. By Gerardo Dada. The new buying process.
  • WINDMILL NETWORKING  |  MONDAY, MAY 10, 2010
    [Social] LinkedIn Referral Requests: 3 Bits of Advice for Handling a LinkedIn Introduction Request from Someone You Don’t Know Well
    50 Crucial Rules – Social Media Etiquette for Students (sociableblog.com). Image via Wikipedia. Soon after connecting with this new acquaintance on LinkedIn, you may all of the sudden receive the following type of request: It was a pleasure meeting you recently at the [Insert Event Name] event! Thank you so much for your help!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, AUGUST 2, 2013
    [Social] Split personality. A {growtoon}.
    by Shonali Burke Split personality, plus either paranoid or a social media. The post Split personality. A {growtoon}. appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Comments Hahahahah!!! by Claudia Licher Related Stories A Royal Baby. A {growtoon}. Television 2.0 A {growtoon}. Tweet de France. A {growtoon}.
  • PWB MARKETING BLOG  |  MONDAY, SEPTEMBER 23, 2013
    [Social] Facebook Targeting – Improved User Engagement
    Need help navigating the waters of running your social media platforms or Facebook ads? Facebook social media Have you noticed the little target icon below your Facebook post box? It’s next to the icon where posts can be scheduled. By targeting your Facebook posts, there actually may be engagement improvement.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, MARCH 29, 2013
    [Social] Sales Prospecting Perspective Weekly Recap - Week of March 25, 2013
    One way to feed the pipeline is to start getting more social; integrating social selling practices in with your sales process. Brian cited multiple industry experts and discussed some of the findings from their ebooks, survey's and research to formulate is own opinion on the topic of social prospecting. Monday, March 25, 2013.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 18, 2013
    [Social] 33 Stats On The Future of Content Marketing
    B2B Marketers use an average of 6 social networks.  ~ CMI / MarketingProfs. Interesting content is a top reason that people follow brands on social media. ~ 87% of B2B buyers say content has an impact on vendor selection; more than a quarter (27%) say it has a “major impact.”   ~ Social Media Today. Social Media Today.
  • MARKETING EDGE  |  MONDAY, MAY 7, 2012
    [Social] Biggest Dilemma for Men Using QR Code on Indoor Advertising?
    Hitting on a single topic in marketing, social media and business communications. So I’m standing at a urinal doing what guys do in that position, which is stare at indoor advertising and I’m faced with a dilemma, what to do with my other hand. You see as a geek. Quick and to the point.
  • CONVERSIONATION  |  SATURDAY, JULY 24, 2010
    [Social] Word-of-mouth: turn your business and employees into influencers
    //. //. Word-of-mouth is one of the most important phenomena on which companies focus their social media marketing activities. They try to tell the right stories, combine the proper social networks to get them told (or shared if you. Click title to read more
  • TOMORROW PEOPLE  |  THURSDAY, MARCH 7, 2013
    [Social] How is Mobile Changing Business? [INFOGRAPHIC]
    Mobile marketing and social media are closely linked — find out how to harness social media to generate real business leads The mobile world is where we all live now. Globally, more people own a mobile phone than own a toothbrush. Check out the impact of mobile phone ownership on business in this KissMetrics infographic.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 2, 2014
    [Social] 10 things you need to know NOW about OmniChannel Marketing
    third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
  • SAZBEAN  |  SATURDAY, OCTOBER 5, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of September 30th, 2013
    Here are the top Internet strategy, marketing and technology links for the week of September 30th, 2013… Is There Any Value in Using Meta Description? Best Of News & Notes
  • THE CONTENT FACTOR  |  WEDNESDAY, MARCH 10, 2010
    [Social] The Call to Action Has Become a Call to Knowledge
    In the social media world, prospects move when they want to move. As many have said, the B2B "sales cycle" is becoming a "buying cycle" where the prospect has control over the relationship. read more.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 22, 2015
    [Social] Using Facebook For Email Marketing
    In this article we’ll talk about why your […] Author information Amy Hall Amy Hall contributes a monthly column on Social Media and Email Marketing. Amy Hall | Twitter | Facebook | Google+ | LinkedIn | Using Facebook For Email Marketing by Amy Hall - Maximize Social Business. Email Marketing
  • ENGAGE  |  FRIDAY, JUNE 8, 2012
    [Social] Twitterbirds, Hackers, and Jimmy Fallon: Week in Content for June 8, 2012
    The Twitter bird logo is getting a makeover, said to now represent a social network that is poised for more growth and “limitless possibility.” Social Media. First came the news that the social network’s iOS app might be violating user privacy , and then a hacker posted 6,458, 020 encrypted passwords —without usernames—online.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 19, 2015
    [Social] 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 5 Things Pro Facebook Marketers Do That Most Page Admins Don’t by Jim Belosic - Maximize Social Business. Many things. Facebook
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 14, 2015
    [Social] The Content Creation Manual for Marketers (Part Two): Your Audience & Imagery
    We can get a good idea of why visuals are so important by examining the three […] Author information Justice Mitchell This monthly Content Marketing and Social Media column is contributed by Justice Mitchell. Your Audience & Imagery The old adage of “a picture is worth a thousand words” is more true than ever before.
  • KOMARKETING ASSOCIATES  |  MONDAY, OCTOBER 1, 2012
    [Social] KoMarketing Heads to #SMX East 2012
    ” It features three days of sessions on topics ranging from SEO to PPC to Social, Analytics, and more. ” while Managing Partner, Derek Edmond , will be on the “ Social Media Clinic ” panel Thursday, discussing social media best practices and taking questions from the audience. Social Media Clinic.
  • MODERN B2B MARKETING  |  SUNDAY, MAY 30, 2010
    [Social] 5 Ways to Give Your B2B Marketing Strategy a Makeover
    For example, marketing efforts that focus on email marketing can incorporate social networking channels to maximize reach. Traditional phone polls by customer service representatives have evolved to include additional marketing channels, including email and social media. Doesn’t your B2B marketing strategy deserve a makeover? Asking.
  • DIRECT RESPONSE COACH  |  SUNDAY, MAY 11, 2014
    [Social] Getting started with Content Marketing
    It’s such a broad topic that covers a range of activities like web content, blog content, gated content, search engine optimization, keywords, lead capture, email follow up and social media. Content marketing can be very intimidating. There’s too much to know and too much to do. You can see why many businesses never get around [.].
  • VIEWPOINT  |  THURSDAY, APRIL 4, 2013
    [Social] Good Reads for B2B Sales - Cold Calling Revisited
    The Force Multiplier Effect of Social Media for Professional Sellers. SPI''s Solution Selling blog encourages sales pros to embrace social media and take advantage of its multiplier effect. Staying current on the latest innovations and opinions in sales can be daunting, especially in the the digital space.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • SYNECORE  |  SUNDAY, FEBRUARY 17, 2013
    [Social] Integrated Digital Marketing: The Basics
    Further s hattering our understanding of traditional SEO, Facebook has introduced a viable social search engine with Graph Search, while Google is expanding its Adwords to automatically include mobile. Once you’ve set up shop on the relevant social media sites , it’s important to use each of them in their unique capacities.
  • BIZNOLOGY  |  THURSDAY, DECEMBER 2, 2010
    [Social] What if my competitor is fabricating bad reviews?
    mean, sure we understand that we want to listen to social media and help customers who have had a problem. Full disclosure: I serve as Chief Strategist a Converseon, a social media listening company.] Social Media Marketing business internetmarketing ratingsandreviews socialmediamarketingImage via CrunchBase. What, indeed?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Social] 6 Time-Saving Business Tools to Help You Get Organized
    Buffer The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
  • SYNECORE  |  MONDAY, JUNE 24, 2013
    [Social] Why Non-Profits Need Inbound Marketing
    Non-profits are not excluded from the opportunity that social media provides. Think about your target audience; understading who you are trying to reach should inform which social media channels to focus on. An exciting announcement came out of HubSpot last week that''s got the inbound world buzzing. Pretty cool, right? What next?
  • E-STORM  |  TUESDAY, JUNE 29, 2010
    [Social] Realigning the Brand v. Direct Response Continuum
    microblogging, social networks, video, web apps, etc.) With a focus on Strategy, Marketing Research, Custom Training and Implementation Services (Interactive Advertising, SEO, SEM, Social Media Marketing), we provide smart thinking and smart strategies to more than 100 organizations. The core effect has instead been realignment.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 1, 2012
    [Social] Has a Facebook Rebellion begun?
    And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. I am amazed at how much Facebook can get away with. Until now. PRIVACY. RELEVANCE.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 18, 2011
    [Social] Facebook Takes a Swing at LinkedIn
    Let’s take a look at the opportunities for networkers and social media marketers with this new business networking innovation called BranchOut. Linked-In has stood alone as a professional and business social networking site. Everyone’s favorite thing to do is create yet another social media profile, right?
  • FEARLESS COMPETITOR  |  SUNDAY, MAY 1, 2011
    [Social] Thoughts for the tornado victims
    It should how social media enables total strangers to help each other. Come hear me speak about social media at the 140Conference on Long Island on May 26th. Sunday posts are different. While this blog is dedicated to helping companies improve revenue and help salespeople make their quotas, we take a break from that on Sundays.
  • SAZBEAN  |  SATURDAY, JUNE 8, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of June 8, 2013
    Mashable) Science Social Network ResearchGate Pulls Down $35M From Investors Including Bill Gates (All Things D) 13 Simple Tips for Improving Your Web Design (CIO) Blogging PR Secrets and Style Guides – What’s In and Out (ClickZ) Social Media Hubs for Brands – Best Practices & 9 Examples (TopRank) Why you still need keyword research!
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 22, 2010
    [Social] What is a Twitter Chat and HOW TO: Easily Join a Twitter Chat Using TweetGrid
    There are many reasons to join one that could help you in meeting your social media objectives, including: To learn something new. There are many reasons why people use hashtags (#) on Twitter : categorizing a tweet, joining a trending topic conversation, or tweeting about a live event while virtually networking with attendees.
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 29, 2010
    [Social] Is Inbound Marketing Trashing My Outbound Marketing? – Marketing WTF!?!?
    Social media has us consumed.  Inbound marketing is all the rage. B2B Marketers are creating more content than ever before.  We’re optimizing everything we possibly can all with the intention of driving more people to our sites, engaging with them and offering them opportunities to raise their hand and announce
  • BIZNOLOGY  |  THURSDAY, JANUARY 9, 2014
    [Social] 25 outreach tools that can take your business to new heights
    This product is robust enough to handle and track social media outreach at major enterprises, thanks to its unique feature of collaborative list-creation and maintenance. It’s hard to define Klout – is it a social network? Founded by social luminary Guy Kawasaki, Alltop is among the world’s largest content repositories.
  • MARKETING INTERACTIONS  |  FRIDAY, MARCH 11, 2011
    [Social] Do You Know What Tech Buyers Want?
    For those of you who always ask me how I know buyers are using social media during their buying process, here you go: This presents a real need to be using social media to advance buying conversations. This should help dispel the argument that tech buyers aren't using social media. But, do we really? Oh, and thanks!  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2011
    [Social] 15 ways to use Twitter to toast your competition
    Despite the social media hype, your website is usually the place where you ask for money… or registrations, downloads, or whatever you’re after. When you need to pull out some “social validation,” simply direct them to your Twitter page. Facebook, etc. Try a tweet or direct message. for 2 for-1 coffee cakes.”
  • MARKETING EDGE  |  SATURDAY, SEPTEMBER 4, 2010
    [Social] 5 Ways Klout Should Impact Your Day
    Hitting on a single topic in marketing, social media and business communications. Time 26:42 The Point I dislike solutions headlines, but readers like them, so it’s a compromise. And they work to attract readers, which is what the new system of influence rewards. Klout scores. Quick and to the point.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 23, 2014
    [Social] Newsflash 2014: People Don’t want More Content!!!
    by Bob Geller - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • LEADER NETWORKS  |  FRIDAY, OCTOBER 28, 2011
    [Social] What It Means To Be An Online Community Builder
    Confused or suspicious about this mysterious response, the martini-holding listener would likely divert the conversation elsewhere in short order, as they had absolutely no idea what an online community-builder is or does. I am happy to report that my social life is getting better these days, as online communities are all the rage.
  • MI6 MARKETING AGENCY  |  FRIDAY, JANUARY 27, 2012
    [Social] Apple Taking a Bite Out of Facebook and Google
    Wow, this article says Google and Facebook have a strong hill to climb and that Apple is on top because of the number of installed base of devices, their ecosystem, content and platforms that tie to the devices. 2) The real way to build a social network | Source Fortune Tech. You could say that we help them become Social Businesses.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Social] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.). Your Blog.
  • SYNECORE  |  TUESDAY, MARCH 12, 2013
    [Social] Pinterest Banks on Web Analytics
    Today, social pinboarding phoneme Pinterest will announce the release of a new set of tools to help brands analyze the effectiveness of their content marketing and social engagement on the platform. This is potentially big news, as businesses and marketers try to figure out the best way to approach the fast-growing social network.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 17, 2013
    [Social] Want to change the way your audience thinks? Burn some books.
    And there’s nothing like a book burning party to spark public outrage – getting people to take to social media in sheer repulsion at the idea. B2B buyer behaviour Behavioural economics loss aversion b2b social media buyer psychology Social engagement Picture this. And by the way, you’ve only got $3.5k
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 3, 2009
    [Social] 8 Important Takeaways from the B2B Virtual Edge Event for B2B Marketers
    Integrate social media into your marketing automation to make social marketing automation (I like this one because Marketo kicks butt with B2B social media marketing.). Marketers are using social media to gain competitive advantage – make sure you are too. BarbraGago : Enter into social media as a peer.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 7, 2012
    [Social] The Content Marketing Bucket List
    Identify your top social influencers by topic. Establish a social listening platform (keywords, measures, baselines, a listening tool and templates). Content marketing is a hot topic of discussion in almost every marketing organization. But hey, change is hard. What would be first on your list? Establish a content curation strategy.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 27, 2012
    [Social] 6 Steps To Executing A Content Strategy
    There are plenty of folks out there trying to define content strategy and differentiate it from traditional marketing, content marketing, digital marketing, social media and search engine optimization. Use search, social and web analytics to determine your current share of the conversations in your space. Photo Source.
  • MARKETING GENIUS BLOG  |  WEDNESDAY, OCTOBER 3, 2012
    [Social] Going Guerrilla – our week at Dreamforce 2012:
    We also recently announced a new and improved social selling application called LeadRocket. Genius used the Dreamforce event to thank our customers with an intimate appreciation event, as well as an opportunity to introduce our new social sales tool to our customers, prospects, and Dreamforce participants.
  • DIGITAL B2B MARKETING  |  TUESDAY, SEPTEMBER 27, 2011
    [Social] Buyers to Marketers: Don’t Call Me, I’ll Call You
    Content Demand Generation Social Media B2B marketing demand generation Facebook Google lead generation LinkedIn registration social media twitter“Why do you want my email and phone number again? So your sales consultant can contact me? No thanks, I’ll pass.” The problem [.].
  • SYNECORE  |  SATURDAY, FEBRUARY 15, 2014
    [Social] Don’t Kill Your Company’s Buzz, Stop Using Outdated Buzzwords!
    It starts as a single word or phrase casually written into a blog post, video, or social channel. That social group has just turned that word into the norm for their Internet speak, and, just as likely, some other once-beloved jargon is now a conversational has-been. Social Media Optimization (SMO). Then another. And another.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 17, 2010
    [Social] Lead Generation: Focus of B-to-B Online Marketers
    Possibly related posts: (automatically generated) Manufacturers Shifting Marketing Dollars 5 Highlights from Global Spec Marketing Trends Survey Are B2B Social Tactics Different Than B2C ? How Do You Measure Social Media Success? You can follow any responses to this entry through the RSS 2.0 take my survey [link].
  • CONNECT THE DOCS  |  MONDAY, MAY 3, 2010
    [Social] Content Marketing for Small Business
    Almost all of their content marketing will be online in formats including traditional websites, blog-powered websites, standalone blogs, eBooks, whitepapers, podcasts, videos, and social media. integrate social media fully into their strategy. Secrets of Social Media Marketing. What actions should marketers take in 2010?"
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 21, 2013
    [Social] The best advice I ever received for my business, and my blog
    ” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom.  I almost never have the answers. But I think my blog posts do present the essential questions: Does every business need a social media strategy? What is the value of social media engagement? Nobody is that smart.
  • B2B MEMES  |  FRIDAY, AUGUST 12, 2011
    [Social] Do B2B Editors Get Twitter?
    The obvious promotional benefits of this social media tool have led most trade publishers to insist, rightly, that their editors use it. But how many use Twitter not just for promotion, but for its most valuable benefit, social engagement? By its nature, of course, retweeting is a social activity. Curatorial. Conversational.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • WINDMILL NETWORKING  |  FRIDAY, JUNE 27, 2014
    [Social] The New Influence of Points and Voting on reddit
    Before getting into these changes, what this means for redditors, and what this means for marketers and advertisers, we first need to understand how voting systems influence that very nature of social websites. The New Influence of Points and Voting on reddit by Jesse Aaron - Maximize Social Business. Reddit
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Social] 29 Signs Your Business Is Not Ready For Content Marketing
    Social listening and share of voice does not drive your marketing strategy. Your social channels are only used to promote and push your webinars, white papers and events. Your website gets less than 5% of traffic from social networks. How do you know your business is ready for content marketing? You’re not alone.
  • SMALL MANUFACTURER BLOG  |  TUESDAY, DECEMBER 21, 2010
    [Social] The Top 10 B2B Marketing Mistakes – And How to Avoid Them
    From email to social media, people expressed their opinions — and often quite passionately. If you like it, please be sure to tell your social network about it. Tweet Download this free e-book now: The Top 10 B2B Marketing Mistakes. and How to Avoid Them , a Crowdsourced E-book compiled by Dianna Huff. The Top Three Mistakes? 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 27, 2010
    [Social] “Age of Conversation” will benefit charity
    think you’ll enjoy this book because like {grow}, it looks at social media beyond the hype.  It also examines the practicalities of the social web and implications on business practices. Tags: Personal Social Media best practices business strategy Y882S4FUAW4W. Adam Joseph. Priyanka Sachar. Mark Earls. Stefan Erschwendner.
  • WEBBIQUITY  |  MONDAY, NOVEMBER 19, 2012
    [Social] New Breed of Web Metrics Can Help Marketing Executives Make Better Decisions
    Social media: social media monitoring (Radian6, Sysomos, SM2), social media management (HootSuite, SocialOomph, Buffer), Twitter tools, etc. So much so, companies utilize different tools, resources, and in some cases, even different agencies to manage web visibility for brand, SEO, social media, PR, and paid advertising.
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