Page 115 of 220 Previous | Next 
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 12, 2010
    [Social] STOP chasing Consumers. Collaborate with your Customers.
    The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. We asked Rick Liebling "What are key marketing trends and predictions for 2010? Simple.
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. If it is not shared, it is not discovered.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 3, 2012
    [Social] The Cost of Bad Content
    social media excluding blogs (74%). According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? looked for answers in 2 separate reports. blogs (65%).
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Social] 10 Ways To Become a SlideShare Marketing Master
    On the Web today, all content can be social. Social media isn't limited to blog posts, tweets and YouTube videos. In fact, one of the most powerful forms of social media for B2B companies is presentations. Include Calls-To-Action - SlideShare isn't much different from any other social network. How do you use SlideShare?
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Social] Marketing Goes SoLoMo
    Which leads me to the next point: we mobile-toting humans are essentially social creatures. When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. 'As a general proposition, I think it’s fair to say that marketing is going mobile.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 24, 2012
    [Social] WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business
    That’s right, as we’re tinkering with our website in order to make it more functional, social, and interactive – we often install every plug-in under the sun. The site was up, but the next day all of a sudden the only thing they saw on their site when they entered in the URL was a social sharing icon.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Social] How to Engage the Professional Tradesmen on Twitter
    recently read a post by Cindy King on Social Media Examiner, 12 Tips to Engage People on Twitter , and wanted to share her thoughts. Introduce Yourself to New Followers - Make it personal, after all, that’s what social is all about. How Do You Measure Social Media Success? Do you know why? Because it works!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Social] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    'The future of business is emerging from the technological disruption of digital, social and mobile technologies. And it is forcing all businesses to re-think how we manage resources and take advantage of new  business and social networks. This is impacting how customers buy, how we hire and manage talent. Where do you see that going?
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). How to Make Webinars Work (ReadWriteWeb).
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Social] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, APRIL 10, 2012
    [Social] Are You Ready for the Future of Marketing?
    Technology Native: Be it marketing automation, marketing operations, or digital and social media -technology is highly intertwined with marketing today. I looked at my marketing text books one last good time – the pages seemed fairly crisp, but most examples cited in the book seemed obsolete. Agile planning. Advanced analytics.
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Social] John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign
    For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Social] 21 Reasons People Don't Trust Your Company
    In fact, Socialnomics reports that 25% of search results return user-generated content from review sites, blogs, and social media updates. 14) You have no social presence. Social media has become ubiquitous, and when companies have abandoned social profiles, it looks like they don't have all their ducks in a row. Ready?
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Social] Content Curation Grows Up, Original Content Still Key
    Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Good stuff man.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 5, 2010
    [Social] Take Marketing Risks? Yes. But Without Assessing Them First? Never!
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Take Marketing Risks? Today all new, digital/social marketing tactics will fail. But Without Assessing Them First? Never! Wrong.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Social] Why is Google Scared and What it means for B2B Marketing!
    Related posts: Social Search could it be a Google Killer? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. OK so what does this mean to B2B Marketers? perhaps there will be shortly.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 16, 2010
    [Social] The Demand Generation Training Plan
    Inbound marketing and social networks. Here’s what we will cover: Building the Foundation: Ideal customer profiles. Value Propositions. Buyer Personas. Trigger Events. Universal Lead Definition. Think Like a Publisher. Your website and landing pages. Making it Work. Problem to Solution Story-Telling. Catch Factors. Lead Nurturing.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Social] 5 Best Practices of Facebook eCommerce Stores
    Part of the reason that Facebook has outpaced MySpace as the largest, most important social networking site in the world is that Facebook has opened its doors to external programmers. Transform your eCommerce Marketing Strategy with Social Media. Free eBook and Webinar on How to Master eCommerce Marketing in the Social Media World.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Essential Tips for Managing Your Users’ Social Profile Data  (Mashable!). vital search strategies for social media marketers (ChristopherSPenn). Social Media’s Untapped Power (Harvard Business Review). Best Practices For Small Business YouTube Marketing  (Mashable!). Hidden Tricks for Better B2B Lead Generation (HubSpot).
  • CROSS-CHANNEL CONVERSATION  |  FRIDAY, MAY 3, 2013
    [Social] Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email
    Given trends in social media, you can bet a significant portion of these interactions will move away from the inbox. '[Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human.  Lead Management Ed Hadley Posts
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 19, 2013
    [Social] Podcast: SEO in Manufacturing – 3 Things You Need to be Doing.
    Marketing Tools Marketing Trends Podcasts Social Marketing Traditional Marketing how do i know if SEO is working sage lewis sagerock SEO for manufacturing what goes into a comprehensive SEO strategySearch engine optimization is an ever moving target. It has never been harder to rank well for your targeted key phrases than it is today. Enjoy.
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Social] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! Once you are in the Social Media tool, search for a person or topic at the top. SEO SEM Social Media (Digital Search & Internet Marketing). 'Doesn''t it seem like every time you turn around there''s a new SEO update? Rand Fishkin.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Social] Bing vs. Google for Business Listings
    This article has more… If you haven’t yet, check out Bing Places for Business to claim, edit, and control your listing while also making it pop and making it social. 'Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? What are their advantages and disadvantages?
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Social] How to Get Existing Leads to Do Your Email Marketing for You
    Email is a form of social proof -- the concept that "if other people are doing it, and I trust those people, that''s validation that I should also be doing it.". While most marketers speak of social proof in the context of social media, email can be more effective at driving new lead gen than social media.
  • B2B VOICES  |  MONDAY, APRIL 19, 2010
    [Social] Be Original
    This is probably one of the reasons why I enjoy the challenge of doing social media for the exchange — we need to be even more creative to capture the attention of our audiences. Creativity is one of the drivers of our social media activity, which helped us win this BtoB Magazine award last week.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Social] The Top 12 Marketing News Updates You Should Be Thankful For
    Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Facebook Insights, thank you for helping us show our bosses pretty charts with lots of numbers indicating why we need to keep our social media presence going strong! Let's take a look! instead of business pages.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Social] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • HUBSPOT  |  SUNDAY, JUNE 24, 2012
    [Social] Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
    Social Media Updates: Pinterest and Facebook. US Marketers Failing to Provide Timely Social Media Responses to Fans, From MarketingPilgrim. According to the data, companies respond to a measly 30% of their social media feedback , on average. Culture Shock: Culture's Impact on Social Marketing and Business, From BrianSolis.com.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Social] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Facebook, on the other hand, is used for fun, entertainment, and social interaction with personal connections. After all, isn’t that how this whole social media phenomenon started to begin with? They ask fellow marketers and trusted thought leaders to offer up suggestions and secrets via social media. Don't fret!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Social] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    Modern Marketers aren’t using content curation services (only 12%), rather most are sharing via social networks (56%), their own blogs (41%), web sites (41%), and email (38%). Bonus tip: Social media marketing managers and content marketing managers make great curators. So how are Modern Marketers using third party content?
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Social] The Future of Marketing Automation « Loopfuse Marketing Automation.
    As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. Today you need more diversity in your mobile mix that equally represents web, search, email, display, social syndication, social engagement, and some cases mobile. LoopFuse ,Inc.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Predictions for B2B digital marketing in 2013
    Years ago, I would have advised them to ignore FB and focus on more targeted social networks. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Photo credit: Wikipedia.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Social] How to Become a Local Expert using LinkedIn
    LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Carlos Silva ( 2 Posts ) This monthly Local Marketing and Social Media column is contributed by Carlos ''Los'' Silva. He is also Director of Social Business at www.schmooz.me. Job Title ? Job Function ? Industry ?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Social] It’s Time To Act Like A Publisher [Slides]
    Whatever you call it, these need to be people with the skills to create great content that moves through the social web and is free of brand promotion. 'I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social] B2B Marketing Events Around The World - Mar 2011
    March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 23-24, Social Pulse 2011.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Social] How to Close an Online Community Without Hurting Your Brand
    There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades!
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Social] What Will Marketing Look Like in 2030?
    From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. We just welcomed our third son, Caleb, into our family. Carpet Bombing. Gratuitous Creative.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Social] Why You Should Shift Your Content Marketing Focus to ROI
    Make sure your content reaches these locations, whether you’re marketing on news sites, blogs, social media, mobile, or email. Check the open rate on your emails, shares on social media and blogs, page views on your blog, and click-backs from any site you post material on. Measuring the Impact of Content. Engaging Buyers.
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • SYNECORE  |  FRIDAY, JANUARY 18, 2013
    [Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
    Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Social] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    This week, Klout launched #NewKlout -- and the social influence scoring company took one large step into the content discovery space as they did it. Klout doesn’t want to simply score your influence on social media anymore, they also want to help you raise your influence by helping you locate shareable content. Inbound Marketin
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Get Social. This event is all about the  Social Enterprise , so get involved socially. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. But you have to think on your feet.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Social] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Social] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    Buyers are turning to the web to download whitepapers and case studies, reading company reviews, and reaching out via social media to gague the opinions and experiences of others. Many marketers are still evaluated based on the number of leads provided to sales. not ideal prospects who were ready to buy). Assign values based on recency.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social] 5 Helpful Hints to Attract New Business Using Your Blog
    There are also many social media sites where you can simply build links to your site. Promoting Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us Publish new blog content to your other social media accounts such as Facebook and LinkedIn.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 30, 2011
    [Social] OK. 30,000 followers. Now what?
    Two years ago, I started a tradition of documenting my social media journey and at each major milestone , I write a post describing what it is like and how things are going. Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?”
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social] IT Pros Don't Want to Register for Your White Paper
    What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Social] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared. Goal Setting.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Social] CMO Survey: Measurement Isn't Our Top Priority
    I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Social] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social] ClickPredictions: The Short-Attention White Paper
    Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Social] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Social] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. I think the currency of social media is one of ' I want to do things.'".
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Social] DIY: 5 Free Tools for Creating Killer Infographics
    'To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. Listed below are 5 free (!)
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social] 4 Ways to Maximize Your Business' Facebook Presence
    Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and 'like' you on Facebook. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Increase Your Reach. so leverage it!
  • INDUSTRIAL MARKETING TODAY  |  SATURDAY, APRIL 14, 2012
    [Social] Industrial Marketing Company Celebrates 25 Years in Business
    Also a shout out to my many followers on various social networking channels. These are exciting times in industrial marketing with so much going on – inbound marketing, creating compelling content that engages and converts prospects into customers, social, mobile and video marketing. We are celebrating 25 years in business!
  • DIGITAL B2B MARKETING  |  TUESDAY, NOVEMBER 6, 2012
    [Social] B2B Marketing Has a Perception Problem
    This Is Not Just About B2B Advertising Yes, advertising is one way marketers can broadly distribute a message, but the focus on lead generation is impacting marketers approach to social media, content marketing and events as well. Do you care if potential prospects see your services as high value or a complete rip-off? Of course you do.
  • CONNECT THE DOCS  |  MONDAY, APRIL 19, 2010
    [Social] Do your Content have a Personality?
    You can’t master social media without vibrant personalities who create content that connects with your core clients. ". You can’t master the power of social networking, blogs and Twitter, without vibrant personalities who create content that connects with your core clients. Does your content have a personality? Over to you.
  • B2B IDEAS @ WORK  |  TUESDAY, APRIL 23, 2013
    [Social] Unlock the Power of B2B Content Marketing through Video
    'These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • SAVVY B2B MARKETING  |  WEDNESDAY, JULY 7, 2010
    [Social] 5 Ways to Optimize Landing Pages for B2B Content Assets
    Examples might be links to general contact information, an offer to subscribe to a newsletter, or visibility/networking requests for social media profiles to places like Twitter or Facebook. We're pleased to feature a guest post by Derek Edmond of KoMarketing Associates. Here are five tips for getting the most out of the experience.
  • B2B MARKETING TRACTION  |  MONDAY, MARCH 25, 2013
    [Social] 4 Skills Your B2B Marketing Team Must Have
    Most marketing departments have the creative program design and use some technology – perhaps in the form of a website and some social media. With recent shifts in what business-to-business marketing tactics work, marketing departments have had to acquire new knowledge and new skill sets.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2011
    [Social] The Seven Elements of Smart Content
    Meet them online using proactive contact on social media.  . By Robert Dempsey, Contributing {grow} Columnist. Despite the huge growth of eCommerce, most business is done by people, with people and for people … and is therefore built on relationships. Meet them in person. Meet them over the phone. That’s called inbound marketing. A
  • NUSPARK  |  SATURDAY, MARCH 17, 2012
    [Social] New Infographic: B2B Lead Generation & Content Marketing Trends
    The Rise of the B2B Social Buyer: How Buyers Consume Information Survey,2011, ITSMA. BtoB magazine: Emerging Trends in B2B Social Marketing, April 2011. Presenting my first infographic. The research was comprehensive; and all had varying respondent demographics. SiriusDecisions, 2011 B2B Buyers Journey, Report Summary.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 24, 2011
    [Social] How to Do Great Marketing with (Almost) Zero Money
    Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Can you really market a business without a lot of money? It CAN be done.
  • MEASURABLE MARKETING  |  TUESDAY, MAY 22, 2012
    [Social] Happy 7th Birthday, YouTube!
    YouTube turned 7 years old yesterday, and to celebrate, they've created a video capturing the history, along with immense power and popularity of the social platform. Some impressive stats: Over 4 billion videos viewed each day. 72 hours of video uploaded every minute.
  • HUBSPOT  |  TUESDAY, DECEMBER 31, 2013
    [Social] 13 Awkward Stock Photos and the Search Terms We Used to Find Them
    4) "Social". 'The content team here at HubSpot plays a little game every day. We''re frequently on our Thinkstock stock photos account, trying to find engaging, high-quality images to use in the posts we publish. but we inevitably come across the weirdest photos in the process. And then, we decided to start sharing them with each other.
  • INDUSTRIAL MARKETING TODAY  |  WEDNESDAY, NOVEMBER 16, 2011
    [Social] 10 New Google Algorithm Changes Announced
    Social media will play a bigger role in uncovering trending topics that people are searching for. Google changing its search algorithms is not news to most SEO experts. It’s a fact of SEO life. What is new with the latest algorithm changes is that Google is being more transparent and talking about them openly.
  • ENGAGE  |  MONDAY, APRIL 2, 2012
    [Social] 6 Lessons from the Aspen Institute Dialogue on The Future of Content 2020
    This plays to a very basic, pragmatic premise: people want to have something to know the conversational zeitgeists arising in their social circles. Content is social capital and that currency is spent among their existing human networks. W hen Walter Isaacson, Marcus Brauchli or Ken Auletta speak, you listen. People will pay for that).
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, JANUARY 19, 2011
    [Social] What’s a Twintern anyway?
    Holy Cow we must be in times of irrational exuberance with Social Media if that’s the case. Sitting around the dinner table a fellow marketer the other day I heard this term I never heard before … a Twintern. OMG I almost fell off my chair! When did it become ok to fire the Corporate Spokesperson and replace them with a Twintern? Twitter
  • B2B LEAD GENERATION BLOG  |  TUESDAY, FEBRUARY 8, 2011
    [Social] The Last Blog: It All Begins with Trust
    As we all know, social media has changed everything. On the other hand, thanks to social media, it’s never, ever been easier to demonstrate why we are trustworthy and why we are worth doing business with. What if someone asked you what your last words would be? Without trust, there is no relationship and there is no business.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 6, 2012
    [Social] How to turn blog readers into brand advocates
    Go far down the social media rabbit hole. Add them as a friend on Facebook or other social network. By  Srinivas  Rao, Contributing {grow} Columnist. If you have been blogging for more than a few months than you have super fans whether you know it or not. You just have to keep an eye out for them. Fortunately there some key indicators.
  • ONPATH  |  MONDAY, FEBRUARY 7, 2011
    [Social] Top 10 B2B Tele-Sales Trends for 2011
    new breed of buyer AND seller brought up on a bread and butter diet of cell phones, smart phones, text messaging, e-mail, social media and web surging has entered the marketplace. Social Media is Still Maturing. In B2B tele-sales , social media will continue to develop but the jury is still out on the role it might ultimately place.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 27, 2013
    [Social] 15 Rocking Content Marketing Tools with Advice from Experts
    Even if you are equipped with social media management tools, publishing and scheduling your content across multiple channels can be time consuming. Hootsuite is a lifesaver for your social media manager. It allows you to manage all your social networks and measure the results. And here are the answers I got: C.C. PowToon. Yoast.
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2011
    [Social] The 8 Best Link-Building Tactics to Boost Off-Page SEO
    Optimizing Your Social Media Presence: Okay, we were admittedly a little bit sneaky with this one. Yes, many social media sites use 'nofollow' tags , meaning you don't get any SEO juice from links on your social media profiles or links you share through your social media updates. All set? Great! an inbound link. Win-win!
  • SYNECORE  |  MONDAY, JANUARY 21, 2013
    [Social] 3 Performance Management Techniques for Digital Marketers
    Integrated digital marketers (IDMs) rely heavily on data analytics to track campaign performance over website, social, and mobile channels. This kind of “3rd party” input can be invaluable, especially when compared against internal feedback garnered from the IDM group’s social media manager(s). Follow @chrshorton. Follow @SyneCoreTec
  • GREAT B2B MARKETING  |  THURSDAY, OCTOBER 11, 2012
    [Social] B2B Marketing Actions You Can Take Now to Have a Better 2013
    Assess your traditional and social media efforts in the past year. Evaluate your push and pull marketing campaigns as well as your social media statistics, posts and rankings. Are there new social media tools you can use (e.g. For B2B marketers, the last weeks and months of the year can also mean opportunity.
  • THE B2B RESEARCH BLOG  |  FRIDAY, JANUARY 13, 2012
    [Social] The seven R’s of thought leadership
    It’s social media ‘food’ and SEO ‘link bait’. Social media channels, especially blogs and Twitter, have opened up new opportunities to connect but require a constant stream of quality content.  Thought leadership content gives you fuel for social media activity and helps form relationships early in the buying cycle.  Resonant.
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Social] 5 Ways to Reignite Cold Sales Leads
    Connect socially. Yes, this is about social media. Social media updates especially via public streams like Twitter give you ample opportunity to share information, answer a question, or provide a worthy comment. You can try Nearstream for social lead generation  here. 'It happens to all of us. DO NOT hard sell.
  • HUBSPOT  |  TUESDAY, APRIL 10, 2012
    [Social] 15 Things People Absolutely Hate About Your Website
    Let people get in touch with you via email, the phone, and social media, and make that information available on your website. 8) Not Including Social Sharing Buttons on Your Content. Content that people want to share on social media, perhaps. button, only to realize there aren't any social sharing buttons on your website!
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 7, 2011
    [Social] Lead Generation On The Go: 5 Ways to Innovate Your Mobile Plan
    Social Media. Twitter, Facebook and other social media sites aren’t just for desktops, they’re more and more often being accessed with smart phones. Social media sharing opportunities and interactions can happen at any moment, especially when they’re used in conjunction with mobile devices. SMS and text messages. About 2.4
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Social] 10 Examples of Check-The-Box Marketing
    And you know how it happens: the big boss asks your team to “Go get me some social, some mobile and some more digital marketing.” All your updates on social channels are promotional. ” You ignore the questions you receive on social networks. You have a blog with little or no content or copies of press releases.
  • HUBSPOT  |  MONDAY, AUGUST 1, 2011
    [Social] Google+ Vs. Facebook [Cartoon]
    Google+ and Facebook are battling for social networking superiority. Isn't it ironic that the most popular user on Google+ is Facebook's Mark Zuckerberg? Free Download - Improving SEO: A Practical Guide. Use SEO to drive more visitors to your site. Connect with HubSpot
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social] How to Optimize Your Google+ Business Page [Free Ebook!]
    With more than 40 million users, Google+ has emerged as a key player in the social media space, and this week, Google+ opened its doors to companies by introducing business pages. Google+ is similar to other social networks like Facebook, Twitter, and LinkedIn when it comes to marketing, but it does have its own strengths and weaknesses.
  • MI6 MARKETING AGENCY  |  FRIDAY, APRIL 22, 2011
    [Social] March Mi6 Chart Toppers
    m surprised that this survey didn’t ask about content and social media marketing. Quick Thought: When social networks trumpet the # of members they have take it with a grain of salt. Quick Thought: Those portending that social media will be the demise of email have some “splaining to do”! March 2011. to marketing professionals.
  • HUBSPOT  |  SUNDAY, JUNE 30, 2013
    [Social] Twitter Testing Automatic In-Stream Image Previews on Twitter.com, and Other Marketing Stories of the Week
    'There’s been a lot of buzz about social media this week, especially around social search and visual content. Companies like Facebook, LinkedIn, Twitter, and Microsoft have all made some great new additions to their features to improve the social experience for their users. Marketers everywhere, rejoice!
<< 1 2 ... 113 114 115 116 117 ... 219 220 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...

 
B2b-Blogging-White-Paper

agg_ad_1