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  • SAZBEAN  |  SATURDAY, SEPTEMBER 29, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 29, 2012
    New Social Media Solution Ohtootay Tells You  (Tech Crunch) Breaking Development: Mobile Content Strategy  (LukeW) The 20 Things Users Want Most from Your Mobile Site  (HubSpot) The Evolution of Digital Advertising  (Mashable!) Is Your Online Reputation Costing You Customers? If It’s Done Right. News & Notes
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 16, 2014
    [Social] 14 B2B Blogging Best Practices from Creation to Promotion
    With social promotion in mind, making these key bits of information share-friendly is important. While promotion through social media isn’t a secret tactic ( 87% of B2B marketers use social media to distribute content), we took the time to discuss some key ingredients to successful sharing using social media and a few other outlets.
  • SYNECORE  |  MONDAY, JULY 8, 2013
    [Social] SMBs Embrace Digital Marketing; Poised for Growth
    According to the study, a website, social media and email for marketing/promotions were used in 87%, 77%, 66% of SMBs’ marketing strategies, respectively. Though they seem to be keen on social media, there is a lot of potential in tools such as SEO and content marketing that SMBs have yet to fully embrace. SMBs are practical.
  • B2BBLOGGERS  |  MONDAY, MAY 3, 2010
    [Social] Measuring the Value of Digital Marketing [#B2Bchat Recap]
    E.g. Search, Email, Display Advertising, Social Media? On social media budgets: Shyness with social media due to it being unproven, thus high risk. B2B Brands and Integrated Marcom—Are We Ceding Control to Social Media? 4. Tapping Social Networks for Business: Interview with Clara Shih, author of The Facebook Era 6.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. So seeing this video from Ford was not only a welcome change, but a real shift in my understanding of how car companies market their products on social.
  • HUBSPOT  |  MONDAY, JANUARY 18, 2016
    [Social] 7 Handy Excel Tricks That'll Impress Your Boss [Infographic]
    Download these free Excel templates for managing your budget, social media content, blogging calendar, and more.). Gone are the days where marketers were forced to rely on intuition when making important business decisions. Thanks to new and continuously improving software, we now have valuable data to enrich our strategies.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 5, 2015
    [Social] How To Create B2B Website Content That Sells
    Blogging is the most effective online marketing tool – more important than social media or any other part of your website. Make content shareable and social – According to social media marketing expert Jay Baer, “content is fire. Social media is gasoline.” Content is what people – and search engines – are looking for.
  • EMARKETING STRATEGIST  |  TUESDAY, SEPTEMBER 7, 2010
    [Social] How to Alienate Potential Customers on Facebook: A Cautionary Tale
    The following post is a cautionary tale about the importance of knowing how to use a social network. As a business, Marco Polo Designs has a studio in Portland, Oregon, over 100 retail and gallery outlets, and a solid website.  We’ve recently begun to establish our presence in the social networking arena. “Hello, Eldge!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 23, 2016
    [Social] New research explodes the status quo of customer service
    Onstage haters versus offstage haters and the amazing data that points to radical new social media service strategies. Please check out this tremendous resource for scaling social media engagement. Related Stories Social Media Believe it or NOT!!! Please check out this tremendous resource for scaling social media engagement.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, MARCH 17, 2014
    [Social] Create Your Own Marketing Luck
    Show your colors across the social spectrum – Social media engagement provide a digital footprint of behavioral data and information that can be used to improve your targeting and relevance on your audiences’ terms. 3. by Amanda Batista | Tweet this Feeling lucky? How do you use technology to create your own marketing luck?
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 3, 2015
    [Social] 6 Time-Saving Business Tools to Help You Get Organized
    Buffer The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
  • SYNECORE  |  WEDNESDAY, JUNE 18, 2014
    [Social] Why is SoLoMo Beneficial for Business?
    The concept is a fusion of three separate, but equally important, elements of digital marketing: social, local, and mobile. Put into practice, SoLoMo targets mobile consumers in their current location with content and promotions shared on social networks. As a local business, you may have come across the term SoLoMo. Think Local.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 23, 2014
    [Social] The Top Digital Marketing Campaigns of 2013
    Related Stories The Best Digital Campaigns of 2012 Case study: Creating social media benefits in a regulated industry How do you have an effective social media presence and not get sued? When you are doing nothing, you are doing something The evolution of social media analytics. You will NOT want to miss this! Here we go….
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 1, 2011
    [Social] For Google, the party is over before it starts
    haven’t tested it. I don’t care about Google’s legacy of failure with other abysmal attempts at the social space. He’s a complete social media freak and a brilliant kid. There are going to be a gajillion articles about Google +, the new “Facebook killer.&#. haven’t seen the platform yet. “Nope.
  • EARNEST ABOUT B2B  |  THURSDAY, MAY 27, 2010
    [Social] Just how connected are the world’s top 5 IT services companies?
    Take the top 5 IT services companies globally - and see how they’re managing their brands on the social web. What we were looking for… Visibility of links to social networking sites from their official websites – i.e. if you were an interested punter – how easy is it to find and connect with these big guns?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 11, 2011
    [Social] DenialPlus. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. Google techologies {growtoons} google plus cartoon
  • PWB MARKETING BLOG  |  WEDNESDAY, JANUARY 11, 2012
    [Social] SEO Trends to Watch For
    While the trends do seem to indicate huge growth in social media platforms, the trend towards more paid positioning leaves a bitter after-taste. B2B Internet Marketing B2B Marketing B2B Social Media Paid Search SEO MediaI was reading an article yesterday, the Five SEO trends to lookout for in 2012 , that left me wondering.
  • WRITESPARK  |  TUESDAY, APRIL 10, 2012
    [Social] Do You Need a Specialty Copywriter?
    Writing and managing short-form social media content has become a specialty for some writers. Content Marketing Sales Materials Social Media Working with Writers freelance copywriter freelance writer specialty copywriter technical copywriterThese ideas can help your search. Your project requires a specific writing style.
  • SAZBEAN  |  FRIDAY, DECEMBER 20, 2013
    [Social] Business Intelligence Trends for 2014
    A segment of a social network (Photo credit: Wikipedia) Business Intelligence is rapidly evolving. There’s so much data, especially on social networks, that there’s almost too much (almost). Figuring out how to use, analyze and leverage all the data better and faster than competitors is going to be key.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Social] Seven Ways to Effectively Promote a Webinar
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Step 3: Promote on your social networks. Post your webinar onto all social networks your company uses with different tracking links (for example, we use bit.ly) so you can track where prospects are signing up for the webinar.
  • ONALYTICA B2B  |  WEDNESDAY, JULY 8, 2015
    [Social] PR 2015: Top 100 Influencers & Brands
    Things truly changed when social media appeared in the early 2000’s (remember Friendster?). In 2003, LinkedIn launched with a more serious approach to social networking for professionals. Twitter, With this social media explosion comes the increase in social media influencers. Virtual Social Media. bekiweki.
  • VERTICAL RESPONSE  |  MONDAY, JUNE 18, 2012
    [Social] Small Biz Social Secrets – Episode 4: Lauren Friedman [VIDEO]
    We’re very excited about our fourth installment of the Small Biz Social Secrets video series. This time we’re chatting with Lauren Friedman, Manager of the Community Engagement Team at Adobe Social. In this video, Lauren shares insight on how to bring the human element to your social strategy. All rights reserved.
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 16, 2013
    [Social] 4 Tips for a Mobile Optimized Facebook Experience
    As … Continue Reading 4 Tips for a Mobile Optimized Facebook Experience by Zsuzsa Szabo - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. Last month Facebook reported that 78% of its users log in from mobile within the US. It’s a huge number.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P.
  • NUSPARK  |  SATURDAY, DECEMBER 31, 2011
    [Social] 32 Resolutions to Prepare for Your 2012 B2B Lead Generation Program
    Understand the power of social media and search engines in the buying process; and do consider more time/resources/financial allocation towards inbound marketing and demand generation strategies that attract prospects to your funnel. your blog  and social media e.) Everybody does list-format blog posts this time of year. 
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Search Engine Optimization Fundamentals.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Social] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana finds other people who match the personas, using its deep understanding of social data to accurately identify and find contact information on larger numbers of relevant people than other vendors. So the real challenge isn’t having the computer analyze your data; it’s having enough data for the computer to analyze. How many more?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 25, 2014
    [Social] Thanks (Twitter) Giving (A Great List to Follow)
    As Thanksgiving approaches, I’m grateful for the people in my life: a wonderful family, great friends, phenomenal clients. I’m also very thankful for the brilliant, insightful, and engaging people I’ve “met” online, and for the social media technologies that make that possible. Happy Thanksgiving!
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 30, 2012
    [Social] Savvy Week in Review: March 30
    50 Smart Ways to Craft a Social Media Content Marketing Plan by @amandalnelson of @Radian6. Radian6 distills its eBook of the same name into 5 categories and 50 steps to help you produce content your social community is likely to share. Is Social Media Strategy Required or Redundant? Do you have a social media strategy?
  • ACT-ON  |  FRIDAY, JUNE 10, 2016
    [Social] Mid-Year Marketing Check-In with Measurement
    Social media analytics: Facebook Insights, Twitter Analytics, Pinterest Analytics, etc. Social Media Analysis  . Having a presence on social media can be effective for many brands. Users online today expect to engage with most companies using social media networks. How long do users from social stay on page?
  • MARKETING CRAFTMANSHIP  |  TUESDAY, MAY 17, 2011
    [Social] Marketing to Multi-Media Multitaskers?
    In a forthcoming edition of the journal Cyberpsychology, Behavior, and Social Networking , Professors S. Uncategorized #marketing and Social Networking Behavior Boston College Carroll School of Management Cyberpsychology multi-media multitasking social mediaThe era of the mono-media environment is over.”.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 21, 2016
    [Social] 5 Marketing Predictions & How To Prepare For Them
    Social Media Marketing: Google is going to feel the pressure from social media advertising. According to eMarketer social media ad spend only accounts for 14% of digital marketing spend ….but What this means for you: I guess it shouldn’t be surprising that social media will grow even more this year. Register here!
  • HUBSPOT  |  THURSDAY, MAY 6, 2010
    [Social] Facebook Plugins in Real Life [Cartoon]
    Video: How to Use Social Media to Attract More Customers Learn how to use social media to attract more customers. Download the free video and learn how to generate more business using social media. Connect with HubSpot
  • TOMORROW PEOPLE  |  WEDNESDAY, NOVEMBER 14, 2012
    [Social] Corporate Marketing Meets The Real World
    The only way for corporations to survive in the brave new world of online, social and inbound marketing is to ditch prehistoric practices and evolve. Website and social media are great, but monitoring visitors, leads and engagement is the key to honing and perfecting your strategy. Chinese whispers. Does this sound familiar?
  • HUBSPOT  |  THURSDAY, NOVEMBER 15, 2012
    [Social] Photos on Facebook Generate 53% More Likes Than the Average Post [NEW DATA]
    To learn if using visuals in social content has an impact on social media engagement, HubSpot evaluated 8,800 Facebook posts from B2B and B2C companies' Facebook Pages in October 2012 by comparing each businesses' average Likes-per-photo to their overall average Likes-per-post. The Impact of Photos on Generating Facebook Engagement.
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 17, 2016
    [Social] How to Make Your Content More Sharable from Mobile Devices
    Social media usage is huge on mobile. Facebook reports the platform sees 1.39 billion monthly active users coming from mobile devices. Twitter says 86 percent of their revenue is coming from mobile phones. Shopify merchants have seen orders from Pinterest on mobile devices increase by 140% in the last two years.
  • WINDMILL NETWORKING  |  TUESDAY, JUNE 24, 2014
    [Social] How B2B Businesses Can Use Instagram
    How B2B Businesses Can Use Instagram by Jenn Herman - Maximize Social Business. I frequently hear from B2B business owners that they want to use Instagram but they just don’t know how it translates to their businesses. They don’t necessarily have tangible products to sell which can be displayed on Instagram. Instagram
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • PROTEUS B2B MARKETING BLOG  |  TUESDAY, FEBRUARY 16, 2010
    [Social] Inbound Marketing: Does a 60% Lower Cost Per Lead Interest to You?
    Tags: B2B Research b2b blogging b2b seo B2B Social Media
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Pick up the DAMN PHONE!
    These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. Don’t get me wrong, Joanne is a proponent of using technology to increase win ratios and the use of social intelligence. Books
  • DIGITAL BODY LANGUAGE  |  THURSDAY, JANUARY 22, 2009
    [Social] You can't build your own television network
    I was in a long conversation the other day trying to explain the importance of social media in the world of marketing, as I suspect many of us have tried. Regardless of whether messages are consumed via push or pull, word of mouth or television, social media or mass marketing, there's a fairly simple structure. You get that. bought it.
  • DELICIOUS B2BMARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] Top 5 Mistakes to Avoid on Your Company Blog
    Mashable | The Social Media Guide Viral Topics Twitter YouTube Facebook iPhone Google Video About Mashable Company About Us Advertise Submit News Contact Us Announcements Resources Guidebooks Lists How To Trending Mashable Awards Subscriptions Partners W3 EDGE Rackspace Concentric Sky Dynect DNS Intridea Welcome to Mashable! Have an account?
  • WEBBIQUITY  |  TUESDAY, JANUARY 12, 2016
    [Social] 5 Simple Steps To Turn Readers Into Buyers – Content Marketing That Sells
    So you have set up a blog and social media profiles…. Setting up social media profiles. Guest post by Tom Hunt. You are pumping out multiple articles per week and sharing them furiously…. And yes you see some small traffic spikes (though they quickly drop off when you stop posting right?). What does your customer truly want?
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Social] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Culture, both corporate and social, affects the price that buyers are willing to pay for content.
  • JUNTA 42  |  WEDNESDAY, JANUARY 28, 2015
    [Social] B2B Small-Business Marketers: Increased Focus on Leads and Conversion [New Research]
    The use of social media, blogs, and infographics is increasing. More B2B small-business marketers are using social media content other than blogs as a content marketing tactic. Even though social media was the tactic used most often last year, the percentage using it this year grew even more (88% last year vs. 93% this year).
  • THE POINT  |  THURSDAY, OCTOBER 20, 2011
    [Social] Radian6 Email Campaign Hits the Mark
    There’s a lot to like about the email below received last week from Radian6 , makers of social media monitoring tools (and recently acquired by Salesforce.com.) The headine: “Strategically Social: 5 Keys to Becoming a Social Business” promises a specific, tangible learning benefit (“5 Keys”), drawing the reader into the copy. 2.
  • SAZBEAN  |  SATURDAY, AUGUST 10, 2013
    [Social] Top Internet marketing strategy links for the week of Aug 10, 2013
    News & Notes Business internet marketing Marketing and Advertising search engine optimization Social Media Top Rank Blog) Website Launch Checklist: 25 Things to Test Before Your Site Goes Live (Search Engine Watch) The post Top Internet marketing strategy links for the week of Aug 10, 2013 appeared first on Sazbean.
  • HUBSPOT  |  SATURDAY, APRIL 16, 2016
    [Social] In a World Without Voicemail, What Would Happen to Sales?
    The LinkedIn Skim Guide: How to Research Any Buyer in 15 Minutes or Less. 2) Do social selling the right way. Social selling is much-hyped but also oft-criticized. It’s easy to dismiss the tecnique as so much social noise if salespeople are overly promotional and post irrelevant content. What do those strategies look like?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Social] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Social] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. By working to encourage, enable, and / or enhance the Twitter activity around your organization, you can bridge the search-oriented and social-oriented paths of the buyer’s journey into a single, shared stream.
  • SALES INTELLIGENCE VIEW  |  MONDAY, DECEMBER 13, 2010
    [Social] Find Executives on Twitter
    One of the more popular features of our application is being able to search of contacts based on social media platforms. InsideView for sales already shows you the social networks that your contacts are associated with but being proactive and searching for them is a different story. This is more important than just gathering basic [.].
  • B2B MARKETING ONLINE  |  FRIDAY, OCTOBER 29, 2010
    [Social] New Facebook Groups functionality
    Tags: Social media Facebook social crm social media social media monitoring
  • B2BBLOGGERS  |  THURSDAY, JANUARY 19, 2012
    [Social] The Top Three B2B Marketing Themes for 2012
    SOCIAL MEDIA. According to an article by Gary Halliwell on iMediaConnection , a wider range of employees and departments will be representing brands on social media in 2012. The employees and departments will increase as companies find broader uses for social media beyond sales, marketing and brand recognition. B2B Blogger
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Social] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Get smart about social media. There’s been plenty of research done on how to maximize your impact on social media channels. Infographics blogging home infographic Lead Generation Social MediaHosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! Be good. Be searchable.
  • HUBSPOT  |  TUESDAY, JUNE 23, 2015
    [Social] How to Find Your Brand's Voice [SlideShare]
    One minute they employ copy stuffed with jargon and language so formal it leaves you clutching the dictionary, and the next minute they're trying to tell jokes and be your best friend on social media. The other day I emailed my husband at work to check in on what was for dinner. Wait, what? Want to learn more?
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, OCTOBER 9, 2013
    [Social] Which B2B Marketing Automation Features Actually Get Used? Here's Some Data.
    Of course they differed in the precise categories used and their audiences, but they generally covered the major B2B marketing automation features: email, Web behavior tracking, landing pages, nurture campaigns, lead scoring, analytics, and social media marketing. Here’s where things got interesting. Research from 1,396 B2B marketers.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 9, 2014
    [Social] B2B Marketers: Why It’s Time to Commit…
    Three years ago I did a Social Media Marketing presentation to a group of CEOs, mostly from B2B companies. At the time, there were some examples of B2B digital (social media, website, content) marketing, but I had to dig for them. used Timken Steel as an example at the time of good, integrated social media. The evidence exists.
  • DIGITAL BODY LANGUAGE  |  WEDNESDAY, APRIL 28, 2010
    [Social] The Flywheel and the Lightning Strike
    The excitement and interest in social media, and all it can do, is palpable. However, the number of companies that are making significant hard dollar investments in social media as a marketing initiative is not as large as one might expect. However, with social media, investments follow a “flywheel” pattern. Why is this?
  • MARKETING EDGE  |  THURSDAY, SEPTEMBER 24, 2009
    [Social] Companies, Do You Want Continuing Revenues? Help a Customer Out
    In this second part of a conversation with Twitterville author, Shel Israel and I get into the strategy some companies can use to improve their business in social media. Trust among individuals practicing and advising in social media has to be pretty high these days. Tags: social media Shel Israel Twitter Twitterville Schmaltzy?,
  • SOCIAL MEDIA B2B  |  WEDNESDAY, NOVEMBER 3, 2010
    [Social] Tweet with Other B2B Marketers on B2B Chat
    Ways to Use Twitter to Be a Better Panel Moderator Yesterday I moderated a panel on B2B social shopping at. Tags: Communications LinkedIn Social Media 101 Twitter b2bchat If you are looking for a lively gathering of B2B marketers on the web, join #B2Bchat at 8pm ET every Thursday. Well #B2Bchat works for that too.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 23, 2014
    [Social] Mizuno running long tail outreach marketing case study
    If you attend, you’ll have the opportunity to watch 40 industry thought leaders present on all things influencer, social media and content marketing — including me and cool stuff from my agency Gerris. I’ll be presenting from 12:15PM until 12:45PM EDT. It’s free, it’s web-based, virtual, and lasts all day.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, DECEMBER 1, 2015
    [Social] The 10 Capabilities CMOs Look for When it Comes to Creating a Modern Marketing Organization
    Social Media. The unprecedented popularity of social media platforms such as Facebook, LinkedIn, Twitter, Instagram and Pinterest over the past five years has had a significant impact on the marketing plans of most companies. A few weeks ago in London during Modern Marketing Experience Europe, we released some new research. CMO Corne
  • HUBSPOT  |  TUESDAY, AUGUST 16, 2011
    [Social] Engaging in Conversation Doesn't Grow Reach [Infographic]
    For more social media data and myth-busting, don't forget to register for my upcoming Science of Social Media webinar. So I've been conducting research for a few months now for our upcoming Science of Social Media webinar , and what I've found ultimately debunks myths about engaging in conversation and its effect on social media reach.
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • B2B LEAD BLOG  |  TUESDAY, JULY 10, 2012
    [Social] Tweets and the C-Suite
    82% of respondents were more likely or much more likely to trust a company whose CEO and leadership team engage with social media. 77% of respondents were more likely or much more likely to buy from a company whose values and mission are defined through CEO and executive leadership participation on social media. What do you think?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2009
    [Social] Creating a measurement plan without losing your marbles
    Guest writer Jamie Lee Wallace contributes this post on our series of social media marketing measurement. Step 1: Create a social mindset The first step to successfully measuring the impact of your social media engagement is creating reasonable expectations and figuring out if you can commit to them.
  • ANYTHING GOES MARKETING  |  MONDAY, AUGUST 3, 2009
    [Social] Tips on Using Twitter to Boost Your Marketing Efforts
    Well think again because the popularity of Twitter is growing at an alarming rate. I’m always trying to think about how marketers can better leverage the social media technologies that are out there and then share them with you. Socializing Your Landing Pages. Cross Promote Across Your Social Media Sites. It’s that easy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 1, 2012
    [Social] The Most Toxic Words In Marketing
    ” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” ”  Because when you create great content, your readers will share it.
  • B2B MARKETING UNPLUGGED  |  FRIDAY, OCTOBER 1, 2010
    [Social] Preventing Agency Suckiness
    Ask to meet the social media team early. My experience with traditional agencies is that social media is a weak spot and the sole qualification for being on the team is that you are too young to remember George Michael. Last week we talked about how to tell if you have a lousy B2B agency , and the many reasons for this. Seriously.
  • MARKETING EDGE  |  SATURDAY, JANUARY 10, 2009
    [Social] When Your Business Bears Its Soul, Keep The Story Going
    Let them do it by you fully participating in the social web. 2) Judging by the article, Bidwell and Guarino are of a mind to give back to the community. It represents the essence of what being social is in today’s market. Tags: social media small business marketing being social blog business marketing blogs Yipes.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Social] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. Nurturing Mid-Funnel.
  • KEO MARKETING  |  WEDNESDAY, MARCH 23, 2016
    [Social] Have You Tried Growth Hacking? Trust Us, You Want to Read This
    Utilize Social Media. Social media is fast, free and is an excellent way to engage with potential customers. Promote your content and encourage sharing by linking your social media to your online content. Post social media links to your blog posts, near your brand name, on your “about us” page, etc. Marketing Strategy
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] If it's not Google, Twitter, or Facebook, no one cares
    Internet Marketing Social Media Marketing facebook Google social media twitterImage by smemon87 via Flickr. by Frank Reed. In case you didn't know it already, I am the managing editor for the Marketing Pilgrim Internet Marketing blog. Most of our readers, however, are quite seasoned in the industry.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 19, 2012
    [Social] 4 Steps To Succeed In The Digital Age [Slides]
    ” Jeff writes some of the best blog articles on social media marketing, so I knew his slides would be great also. Step One: Design and build online assets (website, blogs, social accounts). Connect an online store, social account and mobile platform to your website. And then I like to review them here. Strategy
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, FEBRUARY 7, 2010
    [Social] Twitter’s Biggest Scams Part 1: MLM
    Tags: economics of social media ethics
  • BUZZ MARKETING FOR TECHNOLOGY  |  MONDAY, AUGUST 10, 2009
    [Social] Cost per Advocate - the new CPA Model!
    In my last blog post we discussed How Social Commerce will lead to Advocacy Based Marketing (ABM) because of things like Facebook Connect. Now with the new era of Social Commerce about to dawn then perhaps advertisers will want to BUY targeted ads based on social profile of an individual.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Social] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    Their function lists closely resemble the older marketing automation products, but they differ in other ways including primary integration with CRM systems other than Salesforce, lower pricing, focus on ease of use at the expense of advanced features, more native social media integration, and, presumably, more modern technology under the hood.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 7, 2014
    [Social] 5 Ways to Redefine and Retell your Brand’s Story
    Get Re-Socialized. Instead of tackling every social media platform, focus your efforts on three platforms. That’s not to say that you have to ignore all other forms of social media, but stretching yourself too thin across platforms means none of your accounts will be as engaging as they could be. Here’s how: 1.
  • BIZNOLOGY  |  TUESDAY, DECEMBER 30, 2014
    [Social] Build your brand (for free)
    My webinars generally deal with social media marketing, online reputation management, search engine marketing, and blogger and influencer outreach. Well, you’re welcome to pitch Mike Moran at Biznology and Bob Fine over at The Social Media Monthly/The Startup Monthly. I do webinars for them a lot. also have search locked down.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Social] For Real Marketing Success, Focus On Your Superfans
    Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Marketing tools and techniques shift at dramatic speeds. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment.  Content Marketing
  • SYNECORE  |  MONDAY, NOVEMBER 19, 2012
    [Social] Branding 2013: Embrace Pinterest and Show Your Personal Side
    However, the very fact that Pinterest is now so accommodating to accounts with commercial interests implies that the social networking platform may soon monetize. Though the hardcore pinners may shudder at the thought of Pinterest introducing advertising, I see great things happening in the future of this social networking site.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 23, 2015
    [Social] Analysis: The Force is Not Strong in Star Wars' Marketing Automation System
    Do they know I follow their social media channels? Do they know that I sometimes share their news on my social media channels? Again, I was very engaged in their emails and social channels, and they knew that. With its record breaking opening last week, it seems like the whole world has seen the new Star Wars movie.
  • VIEWPOINT  |  THURSDAY, AUGUST 15, 2013
    [Social] Good Reads for B2B Sales - Buyer's Need Early-Stage Sales Involvement
    The Rise of Social Selling. Social selling is quickly becoming a term we are familiar with and with over 300M subscribers to LinkedIn, the number one platform for B2B social selling, it’s something that your sales team should be familiar with also. The Death of Salesmen is Overstated. Via Sales & Marketing Management.
  • HUBSPOT  |  SATURDAY, AUGUST 31, 2013
    [Social] The Resources You Need to Maintain a Squeaky Clean Brand Image [In Under 100 Words]
    You need to monitor social media -- use Social Inbox or read this guide for a higher-level overview. Keeping your reputation squeaky clean''s about more than just good PR. Then there''s email. Maintain an excellent Sender Score and ensure emails fit necessary criteria for easy unsubscribe. Now for SEO! Need a catchall?
  • SAZBEAN  |  SATURDAY, JANUARY 12, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of January 12, 2013
    Daily Blog Tips) Are You Wasting Too Much Time on Social Media Marketing?  (SEO hosting) Three Things You Can Cut from Your Social Marketing Plan  (eConsultancy) 20 Changes Facebook Made in 2012 that Impacted Marketers  (Social Fresh) The ROI of Events: What You Should be Measuring  (Marketo) Dear Bloggers, I Apologise.
  • SAZBEAN  |  SATURDAY, MARCH 10, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of March 10, 2012
    Here are the top Internet strategy, marketing and technology links for the week of March 10, 2012… Why Small Businesses Need BOTH Social & Search (SmallBusinessSEM). Half of SMBs Use Social Media for Marketing (Marketing Profs). Enterprises Opening Up to Social Networking (CIO.com). Social Times).
  • SAZBEAN  |  SATURDAY, FEBRUARY 4, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of February 4, 2012
    Launching a Social Command Center (Without The Center) (Future Lab). Blogs Top List of Social Media Investments for 2012 (MarketingProfs). Students Turn Social Media Skills into Social Business Strategy (CIO.com). Benchmarking Your Social Performance (Social Media Explorer). Frustrated by Blogger’s Block?
  • SAZBEAN  |  SATURDAY, DECEMBER 24, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of December 24, 2011
    Social Media: Spotting the fakes (Jim’s Marketing Blog). What’s the right social cocktail for you? 21 Captivating Social Media Stats: How People Interact With Brands  (HubSpot). How to Master the Art of Storytelling to Increase Social Sharing (HubSpot) . Six Social Media Trends for 2012  (Logic + Emotion).
  • SAZBEAN  |  MONDAY, JANUARY 7, 2013
    [Social] How To Use Foursquare To Market Your Business & Reach A New Audience
    When we think of social media and business, the first few things to come to mind are Facebook and Twitter. With over 25 million users globally and 31% of mobile users active on social networks using Foursquare, it has an engaged community and a passionate user base. The only thing it needs is you to get involved. Why Foursquare?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] 5 Mobile Insights That Will Change How You Market to Millennials
    Millennials are often multi-tasking when they’re scrolling through their social feeds, checking email, or even browsing websites.This shift in social norms has immense implications for marketers. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
  • MARKETING EDGE  |  THURSDAY, OCTOBER 21, 2010
    [Social] Geo Services Sparks Creative Carolina Panthers Purrsuit
    Time 23:17 I don’t believe social media is not about cookie cutter programs. Hitting on a single topic in marketing, social media and business communications. Time 23:17 I don’t believe social media is not about cookie cutter programs. Quick and to the point.
  • HUBSPOT  |  FRIDAY, JUNE 29, 2012
    [Social] 21 Internet Marketing Stats That Will Blow Your Mind
    Source: Track Social ) Be mindful of your publishing frequency on Facebook, and start testing with your own page to see what frequency is right for your community. Tweet This Stat! 3) On average, companies respond to only 30% of social media fans' feedback. 15) 40% of the accounts and 8% of the messages on social media sites are spam.
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 12, 2016
    [Social] 3 Videos Every Company Should Have to Get Started on YouTube
    This monthly Social Media and Video column is contributed by Jayson Duncan. Videos Every Company Should Have to Get Started on YouTube by Jayson Duncan - Maximize Social Business. There is a lot of talk about how effective video is as a part of a company’s marketing toolkit.  Many companies spend a lot of money on the wrong things.
  • LEADERSHIP  |  THURSDAY, JUNE 19, 2014
    [Social] Interesting Infographics: What You Need To Know About Twitter This Year
    Infographics Social Media infographic Twitter If you’re doubtful about using Twitter in your future marketing campaigns, Dashburst ’s infographic may clear up some of your concerns. According to Dashburst’s infographic titled, “The State of Twitter in 2014,” since Twitter’s inception in 2006, there are now 241 million active users per month.
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 16, 2014
    [Social] B2B Marketer: What’s In Your Toolbox?
    also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
  • ACT-ON  |  THURSDAY, JUNE 30, 2016
    [Social] Why Video Is the Future of Content Marketing
    The ROI of this marketing activity is also easier to track since it “lives in confined players” (such as YouTube) and, as a result, travels differently through social media than other types of content marketing assets. GoPro: Promoting Social Good. Leverage your target audience’s natural desire to view social good through video. 2.
  • SAZBEAN  |  WEDNESDAY, JULY 21, 2010
    [Social] What’s the Value of Twitter’s Ads?
    ClickZ , a website providing news and advice for digital marketers, recently put together some thoughts from marketers (including myself), in their story, Marketers Ponder the Worth of Twitter’s Ads : “I hope Twitter is doing research because I am definitely curious,&# said Ian Shafer, CEO of social media agency Deep Focus.
  • THE B2B RESEARCH BLOG  |  MONDAY, JULY 14, 2014
    [Social] Insights from the B2B Barometer
    Third, content creation and social media are the fastest growing areas of spend.  A net of 50% report greater investment in content, and 45% do the same for social media.  The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers.  The B2B Barometer is published by Circle Research , the BMC and the IDM. 
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