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  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Why Targeted Audiences Are Important in Online Advertising Campaigns
    The more detailed we can be in a Promoted Post, Boosted Post, Like campaign, PPC campaign or in Re-Recruiting/Social Recruiting campaign, the better the results have been with audience reach, impressions and ultimately clicks and click-thru-rate. Whenever businesses invest in marketing or advertising, they want to reach their core audience.
  • THE FORWARD OBSERVER  |  TUESDAY, AUGUST 6, 2013
    [Social] 3 Tips For Creating Killer B2B Content That Generates Leads
    Artillery B2B Marketing Blog > The Forward Observer B2B marketers with quality content can generate more leads by using customer surveys, clear conversion paths and social conversion. Use Social Conversion – Sure, your own content plays a vital role in conversions. Leveraging that user-generated content is social conversion.
  • WEBBIQUITY  |  TUESDAY, MAY 13, 2014
    [Social] The Most Important Force for Increasing Leads and Sales
    Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Photo Credit: LGEPR via Compfight cc.
  • EVERYTHING TECHNOLOGY MARKETING  |  WEDNESDAY, APRIL 27, 2011
    [Social] Is Your Content Marketing Program a Success?
    No social metrics Surprisingly, the lowest responses came in for social media engagement and SEO impact. Content marketing is one of the most popular strategies deployed by today's B2B marketers to attract and engage prospects, and guide them through the buying process. But how do marketers measure content marketing success?
  • SALES INTELLIGENCE VIEW  |  FRIDAY, SEPTEMBER 21, 2012
    [Social] Best of @kingofsaas at @dreamforce #DF12
    Could possibly be one of the most successful social marketing campaigns during Dreamforce 2012. As InsideView was ramping up for the event I was charged with putting something together that would be better than the Metallica Axe social campaign during Dreamforce 2011. Marcus J. Price AKA.
  • EMAGINE B2B BLOG  |  THURSDAY, OCTOBER 27, 2011
    [Social] How to leverage Facebook for business – III
    B2B Web Strategy Social MediaThis is the last of a three-part series aimed at helping our readers understand how best to use Facebook for their companies’ benefit.  It assumes some casual familiarity with Facebook, but nothing approaching wizard level.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 9, 2016
    [Social] Marketing Confession: I Didn’t Watch Super Bowl 50
    This does not mean that I’m totally unaware of them. I got promoted glimpses across the social media I frequent, my inbox is filled with links to posts focused on the “best” ads, and many companies (Doritos being the stand out for me), took their advertising game to Twitter early, offering to reward the best tweet on game day.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social] 10 Helpful Dreamforce Blog Posts #DF12
    Dreamforce 2012 – A List of Great Resources #DF12 [Link]  - Social Media Today. 4. Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. 5.  Today marks the 2 week countdown until Dreamforce 2012. However, it can also be a little overwhelming. Attack of the #DF12 Meme   [Link]  - Salesforce. 2. 
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 5, 2012
    [Social] 10 Helpful Dreamforce Blog Posts #DF12
    Dreamforce 2012 – A List of Great Resources #DF12 [Link]  - Social Media Today. 4. Top Social Media for Marketing Sessions at Dreamforce 2012 [Link] -  Radian 6. 5.  Today marks the 2 week countdown until Dreamforce 2012. However, it can also be a little overwhelming. Attack of the #DF12 Meme   [Link]  - Salesforce. 2. 
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] The Life of a Content Asset: Tracking Real ROI
    Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Social] The wrong place for a Twitter feed
    The only possible value there could be is some symbol of social validation, like “Hey everybody, look at us! ” That just seems kind of desperate.  If you provide value on your blog or website, why wouldn’t a person want to follow your social stream any way? Here’s why. It’s conversation out of context.
  • TOMORROW PEOPLE  |  SATURDAY, JANUARY 28, 2012
    [Social] How to Increase Your Clickthroughs on Twitter
    The infographic is from Dan Zarrella, the Social Media Scientist giving you an insight on increasing your clickthroughs on Twitter based on: Length of the tweet. Where's the link? Frequency of tweets. Keywords used. Thank you, Dan Zarrella. Amazing post, yet again
  • SAZBEAN  |  WEDNESDAY, OCTOBER 5, 2011
    [Social] Fascinating Event Marketing Stats
    Events (classes, conferences, webinars, social, etc.) can be a very effective way for organizations to generate leads and increase awareness and reputation. HubSpot and Constant Contact have put together some of the more interesting statistics about event marketing: Fascinating Event Marketing Stats. Marketing
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [Social] Twitter Unveils Lead Generation Cards
    Twitter has been a popular social media venue for B2B marketers. But it perhaps got a little more interesting with the recent announcement of the new lead generation tool. Read more
  • CLIENT BRIDGE  |  WEDNESDAY, MAY 29, 2013
    [Social] INFOGRAPHIC: The Rise of Inbound Marketing
    As search engines and social media channels get more and more convenient with technology, the effectiveness of inbound marketing continues to grow. From DBCdigital, here''s an infographic of facts on the growing effectiveness of inbound marketing. View Original Article
  • NUSPARK  |  SATURDAY, JUNE 8, 2013
    [Social] 24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google
    Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content. Trade Desk is a display ad platform that buys sites, exchanges, and networks in real time (called RTB or real time bidding). I use it to buy display, video, social ads, and mobile ads, amny times on a CPA basis. Social Media Management. Acquisio.
  • HUBSPOT  |  MONDAY, MAY 7, 2012
    [Social] The 10 Best Marketing Infographics of 2012 (So Far)
    From Mavenlink. 7) The History of Marketing From HubSpot. 8) How LinkedIn Works From Infographic Labs. 9) 2012 Social Media Marketing Report From World View Editing. Visual content has taken 2012 by storm, and leading the pack is the much beloved (and sometimes bemoaned) infographic. What on earth is an infographic, you ask? Ha, just kidding.
  • HUBSPOT  |  WEDNESDAY, JULY 7, 2010
    [Social] Please Don't Start a Social Media Marketing Agency
    I realize I'm going to get some flak for this post from many of you as well as my coworkers (especially that social media scientist guy ). Please don't start a social media marketing agency. As you can see from the graph below, 14% of our applicants consider their primary service offering to be 'social media marketing'.
  • TOMORROW PEOPLE  |  THURSDAY, AUGUST 23, 2012
    [Social] Journalism is Dead: Welcome to the Era of Content Marketing
    The internet , apps , social media and blogs have dramatically changed the way in which we search for, access and interact with information. Social media is a wonderful way to spread your message and you're not restricted to the big hitters like Twitter and Facebook. The tide has turned though. Journalism is dead! Really? Who needs it?
  • VERTICAL RESPONSE  |  WEDNESDAY, MARCH 19, 2014
    [Social] Celebrating 13 Years with a New VerticalResponse
    Marketing has gone mobile and social, and we need to make sure we’re keeping up by giving you the tools you need to promote your business in the world we’re living in today. Your customers are on social media- you should be too. These are exciting times at VerticalResponse! We’re so proud that we’ve just marked our 13th birthday.
  • FEARLESS COMPETITOR  |  SUNDAY, MARCH 24, 2013
    [Social] Selling Power TV – Aligning Sales and Marketing featuring marketing expert Jeff Ogden
    absence of an integrated social media strategy. We love comments and those who share on social media. Buffer. It’s not Marketing Made Simple TV. It’s Selling Power TV, hosted by Gerhard Gschwandtner, CEO of Selling Power. Gerhard Gschwandtner. not enough qualified sales leads. content that lacks clarity and punch.
  • CHRIS KOCH  |  FRIDAY, JULY 10, 2009
    [Social] How old-school data capture is poisoning marketing and what to do about it
    As social media becomes more prevalent in marketing, we’re going to have to rethink how we gather information from prospects. We’re starting to see social media have a positive impact on driving traffic to websites and on lead generation. Social media and lead generation go together. think the inherently casual (social!)
  • SAZBEAN  |  SATURDAY, MAY 25, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of May 26, 2013
    News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 22, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 22, 2012
    Spin Sucks) The Road to IPO: New Opportunities and Market Trends  (All Things D) Wait, Why are You Measuring That? Getting Your E-commerce SEO Ready for the Holidays  (Search Engine Guide) Four Common Online Reputation Problems  (Spin Sucks). News & Notes
  • SAZBEAN  |  SATURDAY, SEPTEMBER 1, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of September 1, 2012
    Here are the top Internet strategy, marketing and technology links for the week of September 1, 2012… Taking the Mystery Out of Ghost Blogging  (ProBlogger) Blogging Tip: Go With the Flow  (Jim’s Marketing Blog) 5 Ways to Avoid Oversharing on Social Media  (Mashable!) News & Notes
  • HUBSPOT  |  THURSDAY, DECEMBER 20, 2012
    [Social] 7 Common SEO Myths to Throw Out the Window Immediately
    Myth #3: Social Media & SEO Aren't Related at All. The intersection of SEO and social media is referred to as “social search.” And yes, social search is very much a real thing. If you're looking to learn more about social search, this blog post has a crystal clear explanation of how social media influences SEO.
  • MODERN B2B MARKETING  |  MONDAY, NOVEMBER 2, 2009
    [Social] 25 Must-Read B2B Marketing Blog Posts
    Find out what these influential marketing bloggers have to say about B2B social media , landing page optimization, search marketing, marketing ROI , and other B2B marketing techniques. Learn to approach the social web with agility, precision and stealth - just a ninja would. It's much simpler than you might think.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Social] Almost any brand can be Pinteresting. Here’s how!
    This is an amazing opportunity for brands to increase brand recognition by way of social sharing or “pinning.” Like any social platform, Pinterest might not work equally well for all brands. Pinterest is social, so remember to interact and engage with others. Related Stories Social Media Explained. Absolutely.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Social] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Social Management. Social marketing is an integral part of any marketing strategy. And it is getting even more complex as companies try and streamline their efforts, distribute highly targeted messages, and integrate social into each and every campaign. Author: Dayna Rothman There is a ton of marketing technology out there!
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 18, 2011
    [Social] Getting Your Small Business Ready for Google+
    Two weeks ago, Google introduced a new social network and over 20 million people have signed-up.  Google’s analysis of the social networking space surfaced a key insight: “People don’t naturally share with everyone in their social sphere.  Trust is Social Media’s Sweet Spot. Building Your Circle of Trust. Yeah.”.
  • READYPULSE  |  TUESDAY, OCTOBER 21, 2014
    [Social] 9 Metrics for Measuring the Success of Your Brand Ambassador Campaigns
    How many people have your ambassadors reached on social with brand-relevant content? Total campaign-related activity on social media. How many posts on social contain the campaign hashtag? Total pieces of content posted on social media by your ambassadors. But what metrics should you use as indicators of success?
  • BIZNOLOGY  |  WEDNESDAY, APRIL 25, 2012
    [Social] Digital Developments in Event Marketing
    Event organizers can help registered attendees spread the word about upcoming shows with tools like Plancast , where members share news of their plans—both consumer and business—with friends and fellow social network members. private social network for attendees. Getty Images via @daylife. Harnessing attendee word of mouth.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 5, 2010
    [Social] The New Marketing Accountability
    Related Posts: Marketing Leads: Quality Vs. Quantity How To Align Marketing With Sales The 4 Cs of Social Media B2B Marketing Predictions For 2011 Lead Generation Programs That Work About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 2, 2015
    [Social] How to Create Irresistibly Shareable Content
    What happens from the moment you first see a headline to time you share it across social media platforms? One of my colleagues, Stacy Thompson wrote about this in a recent post where she reminds content marketers to leverage curated content as a method of driving social shares. What actually encourages people to share content? What
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 25, 2013
    [Social] 7 Examples of Successful Reddit Marketing
    This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher. Reddit Business Christian Marin Facebook HBO Lucid dream marketing reddit for business reddit marketing YouTube
  • B2B MARKETING ZONE POSTS  |  MONDAY, APRIL 5, 2010
    [Social] Top 25 Articles and 8 Topics in B2B Marketing for March 2010
    The following are the top items from featured sources based on social signals. Which industry segments are most actively discussed in social media? They’re trying to augment sagging revenues from traditional advertising by leveraging their enormous customer base with this hot new add on: social media marketing!  March  2010.
  • EMAGINE B2B BLOG  |  TUESDAY, DECEMBER 13, 2011
    [Social] New research highlights top performers’ email methods
    Because of its central role in the online marketing efforts of so many of our clients, we return to the topic of email marketing fairly often …most recently, exploring the potential synergy between email and social media. Today, I wanted to alert you to some significant new research on the subject – Marketo’s Email Marketing [.].
  • BIZNOLOGY  |  THURSDAY, MARCH 8, 2012
    [Social] Do tricky marketing claims really help you as a marketer?
    But the question remains, is this good marketing? I say no, and social media is the main reason why. But now that I have used social media to puncture the claim, it might not spur you to the same action. Because with social media, you can no longer fool one customer at a time. Image via Wikipedia. Well, maybe not.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 5, 2016
    [Social] Avoid Becoming A Marketing Dinosaur!
    From direct mail and TV ads, to banner ads, to social media and content marketing, the marketing industry has changed dramatically in the last 30 years. In such a short period of time, new technologies have changed the way we think and work as marketers, and these changes are not slowing down anytime soon. In […]. Marketing Strategy
  • MARKETING FINGER  |  SATURDAY, APRIL 14, 2012
    [Social] Pushing the Right Buttons to Viral Video Success
    marketing social media video viral marketingThis video crossed my radar this morning and I think it’s brilliant. wonder how many “push the button” spin-offs this will create?
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 20, 2011
    [Social] The Marketo Greeting Maker: Create a Fun Personalized Holiday Message worth Sharing
    We can’t help you there, but what we can do is help you create a fun mad-lib style custom greeting that will surely spread joy through your social networks and beyond. Social Media Uncategorizedby Jason Miller As marketers we are often way too busy to create a thoughtful, heartfelt message during the holidays.
  • B2B MARKETING INSIDER  |  TUESDAY, DECEMBER 13, 2016
    [Social] How to Do Guerrilla Marketing Like an Agency Pro
    Some of the best guerrilla campaigns in the recent years were extremely sophisticated, synchronized efforts that made use of outdoor, print, digital, interactive, social, mobile, and even on-ground activities. Guerrilla marketing is no cake walk. However, an omnichannel […]. Marketing Strategy
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 31, 2014
    [Social] 4 Tips for Video in 2015
    This monthly Social Media and Video column is contributed by Jayson Duncan. Tips for Video in 2015 by Jayson Duncan - Maximize Social Business. It is that time of year when budgets are submitted. New marketing plans are made. Only a small amount of companies are […]. Author information. Jayson Duncan. Video
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 31, 2012
    [Social] Facebooks Ads – Tips to Improve Ad Performance
    With the new Facebook IPO launched and acquisitions happening left and right, Facebook has become a social media force to be reckoned with, or at least one in the limelight right now. Businesses, both in the B2C and B2B world, are beginning to find more and more value in placing ads on Facebook. But, just [.]. B2B Web Strategy
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 14, 2010
    [Social] LinkedIn vs. Facebook for Business in 2011 – The Battle Begins!
    Ask most companies where they plan to concentrate their social media marketing efforts on in 2011, and most businesses I talk to would mention Facebook and even Twitter before mentioning the professional networking platform. Compelling Reasons to Use LinkedIn Signal (with 4 Caveats) 3 Definitive Social Media Content Hubs.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Social] Ultimate List of 22 Account-Based Marketing Tactics
    SOCIAL -- Account-Based Marketing Tactics. 5. Tap target account mentions on social. After you’ve mentioned a target account in a blog article or other form of shareable content, be sure to tag or mention them on social media in order to draw their attention, as well as the attention of their extended network. 6.
  • BLUE FOCUS MARKETING  |  SUNDAY, NOVEMBER 9, 2014
    [Social] @KarenDellCMO at Future of Women #DellWorld – Leaders who LISTEN @Tom_Peters #SocBiz
    Last week, my business partner and co-author of The Social Employee (Dell Chapter 7) , Mark Burgess ( @mnburgess ), and I had the opportunity to present on two panels at Dell World 2014 , held in Austin. It is always a great privilege to rub elbows with so many prominent social business thought leaders. “Where are all the women?”
  • AD YOUR COMMENT HERE  |  TUESDAY, DECEMBER 13, 2011
    [Social] Bernie Fine, Communications, and PR Crisis Management
    want to briefly go over how we dealt with it in terms of our social media platforms, and how those actions were connected to our larger communications arms during the process. Social Media Team. Information and support: Social media is by it’s nature both a front line and a tail-end. You should definitely read it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 17, 2016
    [Social] Use This Agenda For Your 2016 Content Marketing Plan
    As social media becomes less shiny, many of our clients are realizing that social media success relies on having a content marketing plan. Our biggest client came to us this month ready to tackle the reason social media exists in the first place: storytelling. The Content Marketing Plan (Agenda). Business Objectives. Images.
  • B2B IDEAS @ WORK  |  TUESDAY, OCTOBER 6, 2015
    [Social] Email Marketing: The B2B Marketer's Loyal Hound
    Every couple of months or so we hear about a new social platform or the demise of an old one. There a lot of different content mediums these days. Us marketers are always chomping at the bit to learn the newest trend, tool or trick so that we can say we're at the forefront of the societal shift that these new content mediums are creating.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, AUGUST 25, 2009
    [Social] Twitter does not have an Out of Office feature
    So at a recent Social Media event we got to talking about the Motrin social media scandal. This scenario and others just like it are proving that social media never sleeps and therefore the Social Media team has to be ready to respond 24/7/365. Tags: social media Twitter And I am ok with that.
  • PR MEETS MARKETING  |  SUNDAY, APRIL 5, 2009
    [Social] PMM Interview: Jeff Stai of Twisted Oak Winery
    When possible, I will interview interesting individuals and their marketing (this includes social media and public relations) campaigns. He has developed a loyal following of wine lovers (I’m a new fan) through social media. Social Media. Social Media. Social Media. Tweet this on Twitter. del.icio.us
  • SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 6, 2011
    [Social] January 2011 Release – Company Preview UI, User Feedback for Contacts, and much more
    In addition to enabling social selling, there were two other key themes that emerged during our Customer 2.0 Product Updates Sales Intelligence Social Selling automated watchlists company preview contact accuracy insideview linkedin new release summary alerts trigger eventsRoadshow this summer – [.].
  • ANNUITAS  |  TUESDAY, JULY 14, 2015
    [Social] The Change in B2B – 4 Rules To Live By
    Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way.
  • READYPULSE  |  MONDAY, MAY 20, 2013
    [Social] Seven Ways to Effectively Promote a Webinar
    ReadyPulse helps you manage your most effective social marketing asset, customer testimonials. Step 3: Promote on your social networks. Post your webinar onto all social networks your company uses with different tracking links (for example, we use bit.ly) so you can track where prospects are signing up for the webinar.
  • B2B MARKETING INSIDER  |  THURSDAY, DECEMBER 13, 2012
    [Social] Big Data For Marketing: I Want My Real-Time Dashboard
    The businesses that can harvest and take advantage of big data will prosper and win in today’s hyper-competitive, social-driven and mobile-accessed economy. The convergence of social media, cloud computing, mobile access, location-based information and e-commerce are all combining to create a “perfect storm” of big data.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MARCH 13, 2013
    [Social] Online Personal Branding Opportunities Within Your Professional Organizations
    Most importantly, the bio should include links to each and every social media profile you have (your LinkedIn, Twitter, Facebook, etc,) as well as your personal professional blog or website if you have one. In that section, add links to your website and at least one social media profile of yours. this blog post).
  • B2B MARKETING TRACTION  |  FRIDAY, MAY 29, 2015
    [Social] B2B Marketing: I’ll Take Results Over Superlatives, Any Day
    Social media expert. Something’s been bothering me as I sift through marketing information and visit other marketing providers’ websites, About pages and bios on social media. Maybe to the brick and mortar business owner who doesn’t know anything about social media, everyone’s an expert! Marketing guru.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, JULY 1, 2012
    [Social] Has a Facebook Rebellion begun?
    And yet, their self-inflicted problems and arrogance have not made a dent in their seemingly inexorbale march toward world social media dominance. Facebook is the most pervasive social networking platform , with a whopping 80 percent of the U.S. I am amazed at how much Facebook can get away with. Until now. PRIVACY. RELEVANCE.
  • B2B IDEAS @ WORK  |  TUESDAY, APRIL 23, 2013
    [Social] Unlock the Power of B2B Content Marketing through Video
    These days, digital strategists know how to incorporate SEO & SEM techniques, build creative & dynamic websites and incorporate social forums such as Facebook, LinkedIn, Twitter and other. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
  • HINGE MARKETING  |  THURSDAY, DECEMBER 24, 2015
    [Social] What Do the Changes to LinkedIn Groups Mean for Your LinkedIn Marketing Strategy?
    If you haven’t looked at your LinkedIn marketing strategy or other social media strategies in a while, this may be a good time to take stock and make adjustments as needed. If you are clear on what your social media objectives are you will better know how to leverage LinkedIn Groups. Social MediaContent promotion.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Social] How to overcome the “I’m not an expert” fear
    ” I call myself a specialist in Social Media, Online Presence & Internet Marketing, NOT an expert. Sarah Santacroce is a Social Media, Internet Marketing & Virtual Event specialist. by Pauline Baird Jones Indeed, Alessandro, Social Media changes everyday, so there. By {grow} Community Member Sarah Santacroce.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • TONY ZAMBITO  |  SUNDAY, NOVEMBER 21, 2010
    [Social] Reinvent the B2B Buyer Experience to Grow Revenues
      We have new variables that were hard to fathom a few short years ago, such as social media and networking, that are directly impacting buyer behavior.  Image by jackanapes via Flickr. Optimizing revenue growth is by far the toughest assignment for sales and marketing today.  Elmo Lewis – yes a very long time ago! 
  • TONY ZAMBITO  |  MONDAY, OCTOBER 4, 2010
    [Social] The Four Elements of Buyer Experience Ecosystem Thinking
      The advent and rise of engagement channels related to digital marketing and social media has made this undoubtedly a perplexing issue for many B2B leaders.  Image via Wikipedia. B2B market CEO’s must feel a little like the great explorer’s of our time.    There are no definitive maps to get you there per se’. 
  • FEARLESS COMPETITOR  |  SUNDAY, JULY 14, 2013
    [Social] Meet new Marketing Made Simple TV guests!
    He was named one of America’s top social media consultants by Fast Company magazine, and the Convince and Convert blog is ranked as the world’s #1 content marketing resource. An active angel investor, he’s also involved in an advisory capacity with several social media and content marketing start-up companies. Jay Baer. Greg Ott.
  • SAVVY B2B MARKETING  |  FRIDAY, AUGUST 5, 2011
    [Social] Savvy Week in Review - August 5
    What Lady Gaga Knows About Social Media Success (That You Don't!) by @SeanPlatt. Google+ is the hottest social topic these days as people start to experiment and the will they-won't they debates rage on. Steps to Building Your Social Media Framework - by @globalcopywrite. How can it be August already? Stay cool!
  • SAVVY B2B MARKETING  |  FRIDAY, MAY 20, 2011
    [Social] Week in Review May 20
    Case Study: Caterpillar and Blue Collar Social Media Marketing by @markwschaefer. Mark interviews Caterpillar's Social Media Program Manager and gets some behind-the-scenes insights into what makes their excellent blog tick. Social Bookmarking: How to Do It Correctly by Michelle Mangen via @ShellyKramer. by @DeniseWakeman.
  • SAZBEAN  |  SATURDAY, JULY 27, 2013
    [Social] Top Internet marketing strategy links for the week of July 27, 2013
    Zemanta) Maximizing conversion with micro persuasion (eConsultancy) 6 Marketing Trends to Watch in 2013: New Research (Social Media Examiner) The post Top Internet marketing strategy links for the week of July 27, 2013 appeared first on Sazbean. News & Notes
  • EMAGINE B2B BLOG  |  THURSDAY, JUNE 21, 2012
    [Social] Repurposing Content – Making Blog Posts into White Papers
    When we speak of content, we often are referring to web content, blog posts, whitepapers, videos, webinars and social [.]. In the world of B2B, content is king. Blogs, Blogging Content Development
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 24, 2010
    [Social] Facebook Places Analysis: 3 Reasons Why Facebook Will Continue to Be Your Aggregator of Social Information
    While everyone was talking about the new Facebook Places application last week, I wanted to wait until I had a chance to actually experiment with it myself and report firsthand back to you on my analysis.  A little bit of historical perspective can’t hurt any analysis either: A few days in social media seems like a few months in real life.
  • PAUL GILLIN  |  THURSDAY, MARCH 31, 2011
    [Social] We Like Readers Like This
    Bernie Gol dbach posted a nice comment in the For Immediate Release FriendFeed room about Social Marketing to the Business Customer. “I like Social Marketing (Gillin & Schwartzman) so much that I bought a copy for every day of the week,&# he wrote, along with the picture below. Music to our ears, Bernie! B2B Book Review
  • CHRIS KOCH  |  FRIDAY, SEPTEMBER 24, 2010
    [Social] Should sales enablement be owned by sales rather than marketing?
    Social media changes sales enablement. But then social media came along and it really did change everything. Salespeople are becoming heavy users of social media, and it takes less than a minute to set up an internal-only micro blogging network, wiki, or online community for them to share their own words with each other.
  • MARKETING EDGE  |  THURSDAY, JUNE 25, 2009
    [Social] What’s your ecosystem?
    the social web is state of being, not a destination. Rubel believes that social ecosystems will have staying power as the lifecycle of different platforms serve a function within those ecosystems. the social web is state of being, [.]. Tags: marketing social media social ecosystem steve rubel Time 13:19.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, MARCH 7, 2012
    [Social] SocialMediaB2B Founders to Speak at SXSW
    The South by Southwest (SXSW) Interactive Conference in Austin Texas is one of the biggest web and social media conferences in the world with over 20,000 attendees expected. We are doing a book reading session for The B2B Social Media Book on Sunday at 12:30 in the Austin Convention Center Ballroom G. Other B2B Sessions at SXSW.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2011
    [Social] 10 Examples of Check-The-Box Marketing
    And you know how it happens: the big boss asks your team to “Go get me some social, some mobile and some more digital marketing.” All your updates on social channels are promotional. ” You ignore the questions you receive on social networks. You have a blog with little or no content or copies of press releases.
  • SAVVY B2B MARKETING  |  FRIDAY, APRIL 27, 2012
    [Social] Savvy Week in Review: April 27
    Are You Worthy of Social Media? Do you know how to earn engagement on social media? Want proof of social media ROI. TGIF, people! Another week, another tasty selection of fabulous posts from around the blogosphere. Welcome to our smorgasbord of the best B2B blogging tidbits this week. Happy reading & see you next week!
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 15 Facebook Holiday Contests You Can Create in Minutes
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 15 Facebook Holiday Contests You Can Create in Minutes by Jim Belosic - Maximize Social Business. The holiday countdown has begun! Remember to offer a […]. Jim Belosic.
  • CONTENT MARKETING TODAY  |  FRIDAY, MARCH 19, 2010
    [Social] What TV’s Mad Men and Kodak Teach Us about Content Marketing
    Even though we now tell those stories on websites, blogs, and social media, our need to build a bond with the folks who buy our products remains the same. Share and Enjoy: Tags: Advertising Content Marketing Marketing Basics News Online Social Media Trends Video Blogging kodak kodak carousel Mad Men twitter Encourage word of mouth.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. But too often, the “SEO problem” isn’t SEO at all. It’s content. The result?
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Social] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Knowing what they want from each channel is half the battle, says Atri. That information, in turn will richly inform your demand generation efforts.
  • WHAT WORKS - WHAT DOESN'T  |  WEDNESDAY, JULY 21, 2010
    [Social] Selling Your Weaknesses in B2B Content Marketing
    The folks at marketing automation software vendor HubSpot seem to agree, judging from a recent blog post on “Seven Reasons Social Media is Bad for Marketing.”. But in this post HubSpot admits “ we have under-reported on the negative aspects” of social media and lists seven hidden downsides. Which they are. The implied solution?
  • BUZZ MARKETING FOR TECHNOLOGY  |  THURSDAY, MARCH 25, 2010
    [Social] The Perfect Storm in Customer Service
    Customers have been adopting Social Media for the last few years and I think it is fair to say that we Social Media has gone mainstream especially after last year. If your company is not listening to the volume of conversations out on social media – you are effectively ignoring them. Tweet This! Share this on Facebook.
  • HUBSPOT  |  MONDAY, MARCH 21, 2016
    [Social] The Ultimate Collection of Free Content Marketing Templates
    Social Media Content Calendar Templates (for 6 Social Networks). Download the social media content calendar templates here.). With so many different social networks to manage, a social media manager's life becomes a lot easier when they can plan which content to share on each account -- and when. List-Based Post.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, MARCH 4, 2012
    [Social] My five biggest blogging mistakes
    The new book was an ambitious project because it covers an entirely new subject — social influence as a commodity — and it took a lot of research. The other contributing factor is that my social media presence has just kind of gone whacko. ” What a waste of time. There are no shortcuts. trying to be somebody else.
  • SAVVY B2B MARKETING  |  MONDAY, JUNE 20, 2011
    [Social] 6 Ways to Align SEO With Your B2B Content Marketing Strategy
    Leverage Social Media Sharing. Search engines now evaluate social signals associated with content as a factor in determining relevance. To boost your search-engine results, make it easy to share content in popular social media communities like Twitter, Facebook, and other destinations where your audience may spend time online.
  • TONY ZAMBITO  |  MONDAY, OCTOBER 11, 2010
    [Social] The 7 Principles of Buyer Experience Journey Mapping
    Image by hyku via Flickr. A few years ago at the first mPlanet conference ever held, I had the opportunity to listen to  and speak with Dan Henson who was then GE’s Chief Marketing Officer for all of GE’s divisions.    This is a simple yet brilliantly profound concept that can be challenging to accomplish. Design Commitment.
  • CLIENT BRIDGE  |  WEDNESDAY, DECEMBER 7, 2011
    [Social] INFOGRAPHIC: Online Marketing for Offline Success
    From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article
  • HUBSPOT  |  TUESDAY, OCTOBER 9, 2012
    [Social] 10 Genius Ideas That Changed Marketing Forever
    For their daily information, online readers consult various sources, including newspaper sites, email, and social media. Additionally, social networking sites like Facebook and Twitter have fostered recommendation systems that increasingly shift the power of information distribution in the hands of non-journalists. Nearly 40% of U.S.
  • DELICIOUS B2BMARKETING  |  TUESDAY, JANUARY 4, 2011
    [Social] 90 Tips to Make Your Blog Rock
    Follow Me On Twitter 90 Tips To Make Your Blog Rock Written by jeffbullas - 30 Comments Categories: Blog , Blogging , Social Media Share Tweet Blogging whether it is for your personal passion or for the corporate blog is quite often a journey that has its highs and lows. Post and link your content on the Delicious social bookmarking site.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 26, 2011
    [Social] The Internet killed the "One-Day Story"
    Social media has also made a huge difference, because blogs, Facebook, Twitter, and YouTube keep stories alive day after day. (I did this yesterday with the Keith Olbermann story.) As each pundit chips in with their opinion, more and more people hear about the original story. Image via Wikipedia. First, it was Google.
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 26, 2010
    [Social] Marketing, Death and Taxes
    Confessions Of A B2B Marketer The Future of B2B Marketing: It’s Social About Michael Brenner Michael Brenner is the author of B2BMarketingInsider and serves as Director of Online and Social Media Marketing for SAP. As a marketing professional, I am not proud of our reputation as SPAM-ers. As a consumer, I’m fed up.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 20, 2015
    [Social] 5 Companies That Are Doing Blogging RIGHT!
    They’re known for having epic blogs, and it’s not just about traffic or social shares – they do something different. by Dave Schneider - Maximize Social Business. Some companies just nail it. For example, some of the blogs we’ve featured build communities around their posts, others are extremely data driven. Author information.
  • READYPULSE  |  WEDNESDAY, JUNE 1, 2016
    [Social] Create a Winning Influencer Marketing Program – 9 Questions Marketers Must Answer
    Most brands have used social influencers in one way or another. What’s different now is the rise, prevalence and scale of numerous social platforms like Facebook, Instagram, Twitter, Vine, YouTube and Snapchat. Customer segmentation and social engagement with your brand may influence the persona of the influencer. Social Buzz.
  • SAVVY B2B MARKETING  |  FRIDAY, MARCH 18, 2011
    [Social] Savvy Week in Review - March 18
    Data: How Wealthy Corporations Spend on Social Media by Jeremiah Owyang @jowyang. Owyang of Altimeter takes a deep dive into corporations who are deemed "wealthy" by annual reports and have had a formal social media program with at least two years of data. Happy spring equinox! Eye opening and life affirming data!
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. What are Social Media's Mega-Trends?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Social] Eight Scintillating Lessons from SXSW
    But I would be remiss if I didn’t write about this significant experience with the community, so here are eight highlights: Social media evolution and revolution – I have long-admired Clay Shirky and was delighted to be able to see him live as one of the keynote speakers. The Frenchman said, “Sit on the curb and cry.&#.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 5, 2016
    [Social] Snapchat engagement and other myths
    ” Finally, we have a social channel that is really focused on connecting and authentic conversation. Some other points about Snapchat emphasized at Social Media Marketing World: “Snapchat makes you more human.” It is what social media was meant to be: raw, fun, personal, an expression of joy and creativity.
  • THE CONTENT FACTOR  |  TUESDAY, DECEMBER 29, 2009
    [Social] Thought Leaders are Curators of Content
    There are several points here that are relevant to thought leadership, and how social media changes the game.Overall, I appreciate Solis's comments for bringing social media down to earth a bit. Other analyses about social media boil down to: "it's so cool because everybody can say anything.
  • FEARLESS COMPETITOR  |  THURSDAY, MAY 30, 2013
    [Social] Marketing Attribution vs. Contribution – What’s Best? – @JimLenskold on Marketing Made Simple TV
    The show director and producer is Craig Yaris of Social Ribbit. It is also supported by sponsors like Avitage, Social Media Club, Brandtelling.com, and Social Ribbit. He joins host Jeff Ogden to discuss two key concepts for measuring the true value of marketing – marketing attribution vs. marketing contribution.
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