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  • B2B MARKETING INSIDER  |  FRIDAY, OCTOBER 14, 2016
    [Social] Building CSR into the Culture of Your Company Pays Dividends
    Seventy nine percent of today’s graduates consider a company’s corporate social responsibility (CSR) commitments when deciding where to work, according to a recent Cone Communications study. Once they arrive on the job, they want to be involved in doing good from the start. Marketing Strategy
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 17, 2013
    [Social] 5 Ways to Personalize Emails and Enhance Open Rates
    Modern Marketers are equipped with an arsenal of prospect information garnered through web forms, third-party lists, social media, conference registrations, and a variety of other channels. Here are some tips to help you improve your email personalization: Segment your list separately by social data, such as birthdays, likes, etc.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Social] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template. If the average voicemail response rate is 4.8%
  • WEBBIQUITY  |  TUESDAY, JUNE 3, 2014
    [Social] 19 Remarkable Guides on Business Strategy, Leadership and Motivation
    For example, no one was talking about the social employee as recently as late 2006, but according to Google Trends , search interest in the term has quadrupled in the past five years. How can companies tap the social exposure potential of their workforces? What the Social Workforce Means for All of Us by iMedia Connection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 3, 2014
    [Social] 3 essential steps to build a powerful personal online brand
    But generally a blog, video, or podcast will provide the fuel for your social media rocket. ” It is easier to build a brand in a targeted, un-crowded market than to breakthrough in an overwhelmed area like “life coaches” or “social media consultants.” We live in such an amazing time! Ignite the brand.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social] Why Budgets are Shifting to Digital Marketing
    The shift to digital marketing is largely consumer driven, as technologies such as the Internet, social media, and mobile devices empower them to demand more out of brands and marketers. Allocation in social media and email marketing, for both engagement/retention and acquisition remain strong, as does spending on mobile marketing.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 20, 2012
    [Social] The Future is Solomoco: 5 Predictions for Digital Marketing
    The speaker, Tim Reis, Head of Social and Mobile Solutions for Google – Americas sums up the next few years for marketers and businesses in general as “solomoco”: social, local, mobile, commerce. Marketers have been hearing a whole lot about mobile and social lately as these channels are growing in significance and influence.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 9, 2013
    [Social] 99 Amazing Facts On The Future Of Business [Slides]
    Massive changes brought on by the internet, social media and mobile technologies are transforming business models faster than our ability to keep up. This is causing new business models to spring up, taking advantage of the more closely connected business and social networks. Click to Tweet. Click to Tweet. Click To Tweet. percent.
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 3, 2015
    [Social] Does That “Affordable SEO Package” Make Sense For Your Business?
    In the example leading this post, it turned out that at least one component of the “SEO package” was to simply push various organizational web addresses through a range of social media sites, multiple times a month. They were redesigning their website. How To Evaluate a Monthly SEO Package. Why do you need SEO in the first place?
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 12, 2014
    [Social] The 15 Best LinkedIn Pulse Articles On Marketing
    This post is hilarious and pokes fun at social media interns, the importance of being a LinkedIn Influencer and by association, Content Marketing itself. This Is How Social Fits In Your Customer’s Purchase Journey (291,019 Pageviews / 0 comments) by Dr. Augustine Fou. Social influence shapes who we are. Because Software.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 10, 2015
    [Social] How to change your company culture for marketing success
    The social media quote that gives Mark a stomach ache. gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Under-used social media platforms (and more).
  • LEADERSHIP  |  FRIDAY, MAY 1, 2015
    [Social] Interesting Infographics: 9 Essential Tips For Promoting Your Blog Properly
    Get smart about social media. There’s been plenty of research done on how to maximize your impact on social media channels. Infographics blogging home infographic Lead Generation Social MediaHosting a blog is one of the bedrock essentials of maintaining an internet presence. Put simply: you need a blog! Be good. Be searchable.
  • AD YOUR COMMENT HERE  |  FRIDAY, SEPTEMBER 17, 2010
    [Social] Fall Trends: Location, Mobile and Group-buying
    But the location-based trend in social networking isn’t going away. For commercial store-fronts, the benefits of a social check-in to notify friends of location and awesomeness can be endless. 5 Huge Trends in Social Media Right Now (mashable.com). Location, location, location. You’ve been fighting it. We know.
  • CLIENT BRIDGE  |  FRIDAY, JUNE 14, 2013
    [Social] INFOGRAPHIC: Anatomy of Content Marketing
    Quality content in the form of blogs, social media posts, search-optimised articles and so on is a driving factor in attracting new customers and building brand loyalty. From ContentPlus, here''s an infographic about how successful content marketing can help businesses grow online. -. View Original Article
  • HUBSPOT  |  MONDAY, FEBRUARY 4, 2013
    [Social] 39 Fantastic Inbound Marketing Blogs You Ought to Be Reading
    Peter Kim delivers his blog posts about social business in short, easy to digest snippets. Social Business and Beyond. Posts You Might Like to Read: Why Are Social Media Sites Blue? The Future of Social Media (And What That Means to You). Posts You Might Like to Read: The Critical Interplay Between Social and Search.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Social] Marketing Goes SoLoMo
    Which leads me to the next point: we mobile-toting humans are essentially social creatures. When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. As a general proposition, I think it’s fair to say that marketing is going mobile.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 24, 2013
    [Social] 7 Ways A Customer Journey Map Can Improve the SoLoMo Experience
    One of the outcomes of any successful Social Local Mobile #SoLoMo campaign will be a relevant customer experience. This copyrighted content was originally published on Maximize Social Business and may not be republished on any other website or in any other format without explicit permission from the publisher.
  • PR MEETS MARKETING  |  SUNDAY, DECEMBER 2, 2007
    [Social] PR Pitch Review: Advanta’s Ideablob Part 2
    Like m ost social networks now, Ideablob has user profiles. technorati tags: Advanta Entrepreneur Ideablob.com Marketing Pitch Review SMB Social Media. tags: Advanta Entrepreneur Ideablob.com Marketing Pitch Review SMB Social Media. icerocket tags: Advanta Entrepreneur Ideablob.com Marketing Pitch Review SMB Social Media
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] Data, Information, and Knowledge
    Knowledge marketing Prospects Sales Sales And Marketing Sales Data sales productivity sales prospecting social intelligence Note: Today’s guest post is just one in a series provid […]. Uncategorized big data Business Data crm 2.0 customer 2.0 Enterprise 2.0
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Social] Digital customer experience – connecting the dots
    Is there such a thing as “digital customer experience” and even a “social customer experience”? Yes and no. We can look at the overall customer experience in the context of digital touchpoints. We can look at individual experiences across digital touchpoints and interactions.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 28, 2012
    [Social] How To Build Your Personal Brand and Advance Your Career
    While many of us use social media to connect with friends and colleagues, to share our favorite photos and to exchange lots of information, how many of us are actively working to build our personal brands? Should marketers keep separate social profiles for personal and business use? Should we bother? Of course not. Strategy
  • SAZBEAN  |  WEDNESDAY, JULY 28, 2010
    [Social] Old Spice Viral Campaign Increases Sales
    It will be interesting to see if Old Spice continues to converse with customers via videos and social media or if this was just a limited-time campaign. Tags: Analytics Business Social Media Social Networks ad campaigns brand week branding awareness increase sales Marketing old spice sale report sales sales success
  • SAZBEAN  |  TUESDAY, JUNE 29, 2010
    [Social] 9 Reasons Why You Need to Have a Business Blog
    Showing a bit of personality through blogging and other social media goes a long way towards showing the human side of your business. Tags: Business Content Social Media Social Networks blog blogging blogging for business freemium internet search engines update content web 2.0 It really isn’t a question anymore.
  • NUSPARK  |  SUNDAY, AUGUST 22, 2010
    [Social] A Hodgepodge of eMarketing enhancement tips
    Tags: Conversion Tactics Marketing Strategy Pay-Per-Click Social Media
  • WRITING ON THE WEB  |  THURSDAY, JUNE 10, 2010
    [Social] 9 Ways to Use LinkedIn for Smart Professionals
    LinkedIn is a highly useful social-media site for business owners looking to connect with prospective customers, suppliers, partners, or other businesses in their town. LinkedIn has a reputation as a social-media channel with a very businesslike “flavor,&# and that’s one of the reasons I like it. The blog tool. The jobs.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 23, 2014
    [Social] Merry Christmas from Webbiquity!
    Random social media Thank for reading the Webbiquity blog this year. Merry Christmas, and best wishes for a happy, healthy, and prosperous 2015.
  • B2B LEAD BLOG  |  MONDAY, JUNE 25, 2012
    [Social] The New Marketing Trifecta
    Be sure to check out the stats around social media – this info is a tad dated, but I still found them fairly intriguing. According the this chart, more than 40% of organizations report “Brand Awareness” as the primary goal for social media and less than 30% track sales associated with social channels.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? Ask me anything' is an incredible feature on up-and-coming social media site Reddit , where influential people let members of the public (you guessed it) ask them anything.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 8, 2011
    [Social] “The Message is the Messenger” [Infographic]
    by Joe Chernov | Tweet this. Last week Jeremiah Owyang asked me what theme unites all of our infographics. The answer is “change.” The Content Grid provides marketers with content marketing framework – in other words, a model for change. The Blog Tree represents a fundamental change in the way a list is conceived, applied and visualized. Facebook.
  • B2B MARKETING INSIDER  |  THURSDAY, SEPTEMBER 29, 2016
    [Social] 7 Ways To Get More Clicks on Twitter
    And it can be frustrating, considering all the time we spend crafting social media strategies that determine our brand voice and interests. With 500 million tweets sent out every day by over 300 million users, it’s easy for the messages you create to slip through the cracks. If a tweet is posted and nobody clicks, […].
  • VERTICAL RESPONSE  |  SATURDAY, OCTOBER 5, 2013
    [Social] What’s New Weekly: Awesome New Video Chat App, Spin [Video]
    Tools/Services Videos @TogetherSpin Chipper Nicodemus Derek Overbey Facebook Flickr iOS ipad iPhone Net Power & Light Social Media Spin Spin App video chat What''s New Weekly We’re back with another episode of “What’s New Weekly.” In this episode, we share an awesome new app called Spin that takes video chat to the next level.
  • BIZNOLOGY  |  WEDNESDAY, MARCH 8, 2017
    [Social] Beyond the buzzwords
    Customer segmentation and what are known as customer journey maps are common ways to engage with customers, enabled by mobile, social, and so-called big data insight into what customers care about. In our days, companies are wrestling with how to engage with their customers differently. Like this post? Sign up for our emails here.
  • WRITTENT  |  FRIDAY, JUNE 28, 2013
    [Social] Seductive Content Marketing, SMM Mistakes and Advanced Pinterest Tips!
    Just to make things a little faster for you, we offer some content marketing tips on how to become a more seductive writer, a proficient social media manager, a great newsjacker and an advanced Pinterest user. 18 Signs You’re a Seriously Terrible Social Media Manager. Go ahead and learn more!
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. That's why it's a great idea to include links to your social media pages in your email signature.
  • B2B LEAD BLOG  |  SUNDAY, FEBRUARY 6, 2011
    [Social] Content Creation for Sales Enablement – B2B Marketing and Sales Tip # 312
    With all of the new content outlets available to us as B2B Marketers it’s easy to get caught up in the excitement of the social web and We’ve been talking a lot about content marketing and content creation ideas and well anything and everything about content. This got me thinking….
  • HUBSPOT  |  WEDNESDAY, JANUARY 4, 2012
    [Social] How Google+ Is Changing the Web, Even Though No One Wants It To
    Google gave the world something it didn't want with the launch of its social network, Google+. The last thing the social media population at large wanted was yet ONE MORE social network to manage and visit. Any market research Google conducted likely told them that people didn't want yet another social network.
  • HUBSPOT  |  FRIDAY, MARCH 29, 2013
    [Social] What the Death of Google Reader REALLY Means
    Instead, they were a bridge technology -- a hold out until the social and mobile infrastructure could allow for a better set of tools. Information in a Social World. Today, the social graph is the killer app in information discovery. Social Networks Get More News Centric. Pack your bags, Google Reader. whaddya know?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 29, 2014
    [Social] Google Pants and 10 Hilarious Highlights from The Marketing Companion
    gShift’s Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Find the podcast on Stitcher.
  • SAZBEAN  |  SATURDAY, OCTOBER 27, 2012
    [Social] Top Internet strategy, marketing and technology links for the week of October 27, 2012
    eConsultancy) 5 Tips to Get Your Email Read (Mashable!) News & Notes
  • SAZBEAN  |  SATURDAY, DECEMBER 10, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of December 10, 2011
    10 Things About “Profitable Social Media” Book (Small Biz Trends). The Future of Social: Networks (Spin Sucks). The State of Social Marketing 2011 – 2012 (Brian Solis). Jon Miller Answers Your Questions: Reaching the Social Customer (Marketo). Answers to 31 Social Media Questions You’re Too Shy to Ask (HubSpot).
  • SAZBEAN  |  SATURDAY, OCTOBER 8, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of October 9, 2011
    Social Media or/and Website for Lead Generation: What’s the key to success? (The You DO know what to say in social media (Search Engine Guide). 3 Key Questions Content Marketers Should Be Asking (Social Fresh). Likes do not equal friends” and other social media lessons… (Simply Zesty). Want to win in social media?
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Content Calendar for Content Marketing
    I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. Metrics for content marketing, are key to understanding campaign performance!
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Marketing To Millennials Is A Mistake
    They hunt for solutions to connect with this emerging age group on social media and on the web in general. The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. The post Marketing To Millennials Is A Mistake appeared first on Marketing Insider Group. Marketing Strategy
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Social] Do Content Marketers Need To Have Writing Skills?
    Where’s your social proof? I also included “Social Proof” as one of the skills. This could include experience building a social following with writing skills. I nbound marketing mindset (Earn audience attention through search and social and convert it). What about journalists? Absolutely.
  • B2B MARKETING INSIDER  |  MONDAY, OCTOBER 5, 2015
    [Social] The 50 Best Startup Tools For 2016
    We’ve categorized the tools into 10 main categories: marketing, sales, data, customer support, project management, productivity, back-office, social, employees, and learning. Social Analytics. Social Tools. These top social tools will help you grow your startup in 2016: Buffer – For scheduling your social media updates.
  • SAZBEAN  |  TUESDAY, AUGUST 10, 2010
    [Social] Be Ready to Respond if You Ask for Feedback
    Tags: Business Content News & Notes Social Media Social Networks eCommerce
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, MARCH 17, 2009
    [Social] With Facebook Pages - Who needs a Website?
    Tags: social media Social Networking Facebook
  • PR MEETS MARKETING  |  MONDAY, SEPTEMBER 17, 2007
    [Social] Sincerity: The Friendly Ghost Stops By
    In the meantime, I pinged The Friendly Ghost about my post on sincerity's role in social media : I equate sincerity with authenticity. Technorati Tags: Blogging marketing Paul Dunay PR public relations Social Media Southwest The Friendly Ghost I don't know if this is sincerity or savvy marketing but interesting response nonetheless.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 7, 2009
    [Social] Why can’t your B2B website be more like a social network?
    We’ve all seen them… the static B2B website that looks more than anything like a 10-page brochure (hopefully, yours isn’t one of them!). And we’ve heard all the excuses for why they tend to stay that way: we don’t have budget to redo our site all we really need to do is put forth an attractive [.].
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 12, 2016
    [Social] How to Craft a Killer Visual Strategy for Your Brand
    And if you’ve been in social media for long, you know how important visuals are for visibility. If you’ve been in the marketing world for long, you know how important a strong brand identity is towards marketing success. Even as video surges as a marketing medium, there will always be a place for other formats in content […].
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Social Media. Planning. Conversion Architecture.
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Social] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 7, 2015
    [Social] 20 Hilarious and Cool Twitter bios
    I guess I am the ultimate social media geek because when I look through my new followers, finding a funny Twitter bio is like a little ray of sunshine in my day. Social media wizard. The only person on Twitter who doesn’t claim to be a social media guru. The fine line between social networking and wasting your time.
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 6, 2014
    [Social] What We Can Learn From The Most Shared Videos Of 2013
    I think … Continue Reading What We Can Learn From The Most Shared Videos Of 2013 by Jayson Duncan - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource. YouTube has released its list of most viewed ads of 2013.
  • HUBSPOT  |  THURSDAY, JUNE 30, 2011
    [Social] Social Media Tips and Best Practices From PR Pro @PRSarahEvans [@Inbound Now #27]
    Sarah Evans joins us for another exciting episode of Inbound Now, HubSpot's social media and inbound marketing podcast ! In this episode, we chat about: Creating a cohesive social media strategy. Social media best practices for companies. Customizing the social ask. Creating a Cohesive Social Media Strategy.
  • BIZIBLE  |  TUESDAY, MARCH 29, 2016
    [Social] Ultimate List of 22 Account-Based Marketing Tactics
    SOCIAL -- Account-Based Marketing Tactics. Tap target account mentions on social. After you’ve mentioned a target account in a blog article or other form of shareable content, be sure to tag or mention them on social media in order to draw their attention, as well as the attention of their extended network.
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Social] Infographic: What’s Trending In Marketing for 2015?
    And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. case studies – 73%.
  • PR MEETS MARKETING  |  WEDNESDAY, JANUARY 26, 2011
    [Social] Top Three Tools for Twitter Conversations
    Social media was an important strategy for reaching target audiences and driving a I recently worked with the Virtual Edge Summit to help get the word out about the summit.
  • VERTICAL RESPONSE  |  FRIDAY, MARCH 13, 2015
    [Social] How to Use VerticalResponse Sign Up Forms to Grow Your Email List
    Email Marketing Tips in 2 Blog email marketing sign up forms Social Media verticalresponse You’re creating engaging email newsletters, offers, and invitations for your audience on a regular basis. What now? To help your email marketing efforts reach more people, you need to continually grow your list. © 2015, VerticalResponse Blog.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Customer Loyalty Puts Pressure on Top Brands to Boost Twitter Engagement
    Twitter users have proven eager to interact with brands, a trend that is poised to continue as the social media news service becomes more user-friendly. Marketing Social MediaPick a random tweet from one of the world’s top brands, and chances are it’s a reply to a customer. Those features are being tested internally.
  • PR MEETS MARKETING  |  WEDNESDAY, OCTOBER 3, 2007
    [Social] Multiple Personalities: Balance Between Personal and Work Identities
    Technorati Tags: Reputation management, pr, public relations, high-tech, marketing, blogging, social mediaI previously wrote about how to manage my online reputation. My challenge was how to keep my professional and personal personalities separate. Yes, yes you can say that they are the same but there are reasons to keep them separate.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 12, 2016
    [Social] For Real Marketing Success, Focus On Your Superfans
    Social media channels and best practices seem to change daily, and new analytics reveal updated facts and stats constantly. Marketing tools and techniques shift at dramatic speeds. Falling behind in marketing knowledge is not an option, so marketers are pressured to be on their toes moment to moment. Content Marketing
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 9, 2009
    [Social] True Social Selling
      Sales is now ready to take back some of the control, with the evolution of social selling.    Social selling is the use of web 2.0   Misconception of Social Selling. True Social Selling. Sales and Marketing Alignment Sales Insight Social Selling Email templates are kept in the CRM.
  • HUBSPOT  |  FRIDAY, DECEMBER 28, 2012
    [Social] Google+ Now Allows Pages to Interact With All Users, Analytics Coming Soon
    Given its impact on Google search , it's been hard for marketers to ignore Google+ as a social media player. That being said, the social network still left something to be desired. Let's dive into what these changes mean for the social media marketer. Am I right? Google+ Enables More Engagement Opportunities for Business Pages.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 6, 2010
    [Social] Is Your Customer Service Ready for Social Media? The Virgin America Twitter Campaign Case Study.
    I am obviously excited to be able to participate in a social media campaign as a participant so that I can utilize this experience to better advise my clients in the future. A social media campaign, while seemingly looking like a smart move for any company, can come back to haunt you if your infrastructure is not prepared. Guess what?
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, NOVEMBER 1, 2013
    [Social] 3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online
    No matter where you look, brands are all trying to crack the code of having a two-way conversation with their customers wherever they are – be it in-store, online, on a smartphone, on a tablet or on social media. But for brands, the real opportunity lies in the data obtained from consumer interactions on these social media sites.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 14, 2016
    [Social] Applying The 80 – 20 Rule To Your Content Marketing Strategy
    Well, this is the rule that Derek Halpern of Social […]. When you create content, how long do you spend (on average) creating it, and how much time do you spend promoting it? 60% creation and 40% promotion? 40% creation and 60% promotion? An even 50/50 split? How about 20% creation, and 80% promotion? Sound farfetched?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, DECEMBER 2, 2011
    [Social] iWant. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Joey Strawn is a social media strategist that loves enjoying a good book and then drawing in it. Check him out on Twitter: @joey_strawn. growtoons
  • SAZBEAN  |  SATURDAY, MARCH 30, 2013
    [Social] Top Internet strategy, marketing and technology links for the week of March 30, 2013
    News & Notes
  • B2B LEAD GENERATION BLOG  |  MONDAY, DECEMBER 17, 2012
    [Social] B2B Lead Roundtable Blog: Our 10 most popular blog posts of 2012
    Here’s an at-a-glance analysis that could provide a glimpse of the most pressing issues lead generation professionals have faced in 2012: Understanding and leveraging social media. Four blog posts focused on some aspect of social media. B2B Social Media Marketing: Focus on leads, not likes. Ouch.).
  • SALES INTELLIGENCE VIEW  |  FRIDAY, JUNE 7, 2013
    [Social] Great Minds & A Great Time: Insider Summit 2013 Recap
    Many InsideView employees were on hand to meet and greet, lead panel discussions, and give presentations on such key topics as how to accelerate revenue with CRM Intelligence, walkthroughs of InsideView Connections and how to use it to generate leads in tandem with social media, and how to measure marketing campaign effectiveness.
  • SAZBEAN  |  SATURDAY, JULY 14, 2012
    [Social] Indicating Purchase Intent
    With social media monitoring tools, it’s often possible to infer intent to purchase based on the content. Social Media Social NetworksWhat if you could tell exactly when a customer was interested in purchasing from you? What do you think? Good idea or not? A question of intent.
  • MARKETING EDGE  |  WEDNESDAY, OCTOBER 13, 2010
    [Social] 5 Ways to Help Your Business With Yelp
    Hitting on a single topic in marketing, social media and business communications. Tags: marketing retail social media consumer comments discovery mobile search mobile social negative comments positive comments Time 34:56 Yelp, one of the most popular websites and mobile applications for consumer comments. Quick and to the point.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 27, 2014
    [Social] Evolving From #SoLoMo to Customer Experience Marketing
    Moving forward, my blog posts will focus on the integration of social into the marketing mix. SoLoMo is an abbreviation for social, mobile and local marketing. If … Continue Reading Evolving From #SoLoMo to Customer Experience Marketing by Joe Ruiz - Maximize Social Business.
  • WEBBIQUITY  |  TUESDAY, MARCH 10, 2015
    [Social] In B2B Marketing, Don’t Forget the Basics
    Social media and content marketing are now mainstream. Other than social media and content marketing (no surprise), the top three sources for B2B lead generation are email (87%), trade shows & conferences (62%), and direct mail (49%). Just 17% want to use live chat and 9% social media.” Wearables?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 26, 2011
    [Social] Our Digital Footprint: When a Friend – and a Network – Dies
    The social network that predated even MySpace (or am I showing my age?)? That’s why I haven’t been able to bring myself to delete my account, even though Friendster stopped being a truly viable social networking service in 2005 (I think). In this role, she is in charge of the web and social media for the foundation.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 14, 2012
    [Social] Promote Your Business with Coupons!
    Sharing those coupons socially is killer. We’ve added this feature to VerticalResponse Social. Here’s how it works: Click on the Social tab in your VerticalResponse account, then on Coupons. And, did we mention the coupon tool is FREE with your VR Social subscription ? “How do I get more customers?”
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Social] Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork
    As always, it’s a whirlwind of activity, as some of the best minds in social business gather to share their thoughts on where we’ve been and where we’re headed. The tables, full of many prominent movers and shakers in social business, were simply humming with conversation. Branding Social Business Strategy The Social Employee
  • BLUE FOCUS MARKETING  |  SUNDAY, OCTOBER 31, 2010
    [Social] The Oscar of B2BTOTY Awards Needs Your Vote
    Award Epitomizes B2B Marketing & Social Media. The result is not just a trophy but what they believe is a symbol that epitomizes B2B marketing and social media. I believe that characteristic to be symbolic of social media, and Twitter in general.”. Creativity Social Media Community Social Media Marketing
  • SAZBEAN  |  SATURDAY, NOVEMBER 2, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of October 28th, 2013
    Mashable) How You can Win at Social Media Right Now (Entrepreneur) That’s So Awkward: Why You Should Use Humor in Your Email Campaigns (Email Marketing) 20 Critical Dos and Don’ts of LinkedIn Networking (Inc.com) The post Top Internet Marketing Strategy Links for the Week of October 28th, 2013 appeared first on Sazbean.
  • SAZBEAN  |  SATURDAY, SEPTEMBER 21, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of September 16th, 2013
    Best Of News & Notes
  • SAZBEAN  |  THURSDAY, SEPTEMBER 30, 2010
    [Social] Why Regularly Updated Content is so Important
    You need a social media strategy which places where you connect with people and distribute your content. A social media strategy helps people find your content (no one really browses websites or blogs anymore), have conversations about it and share it. The same is true for social media. Having a blog isn’t enough, though.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 16, 2014
    [Social] 5 Tips for Awesome Slideshare Content Inspiration
    I am starting Slideshare series here, at Maximize Social Business, giving you lots of tips on how to quite easily add Slideshare to your content marketing plan and even become a superstar there. She has 7 years of experience in search and social media marketing. Yes, … Continue Reading. SlideShare
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, MARCH 14, 2015
    [Social] A new look at Big Data, Audience and Influence
    During my time at SXSW 2015, I had a unique opportunity to speak at Dell’s remarkable #Social360 Unconference, a small and energetic dialogue among social marketing thought leaders. Social selling and influence versus popularity I think you’ll enjoy this short but fascinating video.
  • CHRIS KOCH  |  FRIDAY, JANUARY 29, 2010
    [Social] How much do you “charge” for your content?
    But it’s less familiar to lower-level buyers, who are only beginning to calculate this piece as the economics of social media open up the privileges of relationship from cheesy tchotckes at trade shows to online social networks. Culture, both corporate and social, affects the price that buyers are willing to pay for content.
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Social] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Show notes. Internet Trends via Mary Meeker — October 2011.
  • CONNECTING ELEMENT  |  WEDNESDAY, FEBRUARY 1, 2017
    [Social] Facebook’s star continues to rise in 2017
    Blog content marketing digital marketing Facebook Facebook Live omnichannel marketing personalisation social media social-media strategy video contentCE account director, Emmaline McAndrew, explains how omnichannel marketing helps your customers and why Facebook Live is kind of a big deal.
  • HUBSPOT  |  MONDAY, AUGUST 27, 2012
    [Social] 33 Stats That Paint a Picture of the Future of Marketing
    Social Media and Social Lead Nurturing. 1) Failure to respond via social channels can lead to up to a 15% increase in churn rate for existing customers. 2) 37% of brands would like to use social media engagement to create customer-tailored marketing campaigns. 5) 84% of B2B marketers use social media in some form.
  • B2B MARKETING INSIDER  |  THURSDAY, MARCH 24, 2016
    [Social] How To Avoid Being An Unknown Subject Matter Expert
    There are many ways to unleash your subject matter expertise with social media. If a subject matter expert (SME) speaks and no one hears him, is he really a subject matter expert? Well, yes and no. He is an expert. However, the expertise is going to waste. You just have to start building your reputational […]. Content Marketing
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 2, 2014
    [Social] Why Jeff Ogden of Find New Customers modifies his LinkedIn profile every day
    It does zero good to be a highly regarded marketing expert is no one can find it on social media. Do you modify your social media profiles regularly? Jeff Ogden of Find New Customers is humbly considered one of the top marketing experts in the USA today, however… Yet Jeff Ogden customizes his LinkedIn profile each and ever day.
  • B2B LEAD BLOG  |  WEDNESDAY, JANUARY 19, 2011
    [Social] 8 Marketing Metrics Keeping the Revenue Engine Humming – B2B Marketing and Sales Tip #310
    And, while still cool, it’s not about seeing which social media B2B Marketers listen up. If you haven’t already heard the finish line has moved. It’s not at large numbers of impressions anymore (and uh oh if you are). Double digit email open and click thru rates won’t get you there.
  • B2B LEAD BLOG  |  WEDNESDAY, OCTOBER 24, 2012
    [Social] Register for the Marketing Nation Virtual Event November 14!
    Integrating and Measuring Social Media. What makes some marketing teams good and others great? Register to join our upcoming virtual event, Good to Great , to discover how your company can leverage a combination of community best practices, plus the latest technologies, to drive revenue. Aligning Sales and Marketing Teams. Lead Nurturing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Social] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Certainly not on the scale of Nike, but occasionally I write a post that gets more than 3,000 social shares and exceeds 10,000 page views. Case Study: Denny’s flips its audience with a sassy social media strategy.
  • FATHOM  |  MONDAY, MARCH 10, 2014
    [Social] Hosting a Google+ Hangout on Air for Your Healthcare Organization
    Share event details on your organization’s blog, Google+, Facebook, Twitter and any other social networks. Many organizations make the mistake of only promoting the Hangout on Air on Google+, but they have a much larger, more captive audience on their other social networks. Healthcare Social Media Promote. Practice. Prepare.
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 10, 2015
    [Social] How To Use Content Marketing To Be An Incredible Seller
    Do you want to hear a social selling fairy tale? Step in front of the social selling mirror today and ask yourself “Am I an influencer?”. What The Social Selling Influencer Facts Tell Us. 3 Ways To Put The “You” in Social Selling Influence. Do you have another social selling influencer tip? Source: Nielsen).
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 15, 2011
    [Social] This is the week that was in b2b: we love a bit of controversy
    Social media boo boo of the week. This week the winner of the heavy handed use of social media award goes to O2. Detention for you O2 – retweet after me: “We promise not to embark on spurious social media practices ever again.”. B2B B2B branding B2B marketing B2B Social Media B2B StatisticsHashtag bashing of the week.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 14, 2012
    [Social] The 30 Best Content Curation Resources for Marketers and Business Pros
    ” Mashable (@ Mashable ) – social media news blog. SmartBrief on Social Media (@ SBoSM ) – Jesse Stanchak is one of the best curators on the web working at SmartBrief , a company whose newsletters in many ways provide the best example of content curation in the digital age. Fortune Magazine (@ FortuneMagazine ).
  • NUSPARK  |  SUNDAY, MARCH 24, 2013
    [Social] Content Marketing: Goals, Issues, Strategies
    Social media has forced us to write as much content as possible in order to drive website traffic (what CEO’s want to see). Think about all we have to write: Social Media: blog posts and infographics, social profiles and posts, tweets and updates. I have two new clients that have budgeted content; for SEO and social.
  • BUZZ MARKETING FOR TECHNOLOGY  |  FRIDAY, JUNE 27, 2008
    [Social] Strategies For Interactive Marketing In A Recession by Josh Bernoff - Forrester Research
    Unlike Last Time, Results-Based Marketing And Social Applications Could Thrive. Social applications in particular, such as communities and social networking sites, are cost-effective and have a measurable impact on prospects decisions in the consideration stage, which will be important to companies under recessionary pressures.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 22, 2014
    [Social] 6 New Pinterest Features: Is Your Business Leveraging Them?
    Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. by Julia Campbell - Maximize Social Business. The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks have been announced. I noticed some changes. Pinterest
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