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  • HUBSPOT  |  MONDAY, DECEMBER 23, 2013
    [Social] Lessons From Giving Tuesday: How to Run a Successful Online Giving Campaign
    'In 2013, Giving Tuesday planned for an even more successful national day of giving than 2012 with a redesigned website, materials for nonprofit partners, idea resources, promotional incentives, and awareness-raising activities on social media. This section includes an explanation of the movement, introduction to social media, and more.
  • MARKETING ACTION  |  TUESDAY, JANUARY 22, 2013
    [Social] Data-Driven Marketing: 10 Trends for 2013
    The Mobile/Social/Local Convergence Dominates New Investment and Priorities. The Maturation and Immaturity of Social Media. More than 50% of companies plan to increase social’s share of the marketing budget. Social media platforms, services – scale. Continuous innovation in digital media platforms and formats.
  • CONVERSIONATION  |  SUNDAY, JANUARY 22, 2012
    [Social] Ten Blogging Lessons from Chris Brogan
    On social media too. 2012 is the year of oversaturation. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. That’s why Twitter acquired Summify. We will scale down. We live in a consumption society, says Brogan. “People can barely [.].
  • PHOENIX RISING  |  SUNDAY, JANUARY 24, 2010
    [Social] No DMs Please
      I am amazed at the Power of Twitter and other Social Media platforms to network with like-minded folks.  I'm also continuously shocked at the seeming lack of just plain common sense (or maybe in this case it's common courtesy) from folks on social media - especially Twitter. But we know that's not true either. 
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, JANUARY 16, 2013
    [Social] 26 Content Marketing Tools to Use in 2013 | OMI Blog
    Bottlenose – Bottlenose provides social media listening and analytics for marketers, including a free search tool for tracking trending news and topics. BufferApp – If you have lots of content to post to your social accounts at once, Buffer allows you to set a schedule for automatically posting that content throughout the day.
  • NUSPARK  |  THURSDAY, JUNE 3, 2010
    [Social] BlogTalkRadio- Our New Marketing Strategy Show
    Topics will range from planning traditional media to website design and SEO, e-commerce strategy, blogging, social media, branding and analytics, and more. [.]. The NuSpark Marketing Strategy Show on BlogTalkRadio.com begins Sunday, June 13 at 6:00pm, ET and continues every Sunday.
  • DIGITAL B2B MARKETING  |  TUESDAY, MARCH 12, 2013
    [Social] Do You Trust Your Content?
    Drive social sharing of your content. Looking at most B2B marketing, the answer is clearly “no, you don’t.” ” You do not trust your content to tell your story, grow your audience or sell your solutions. Instead, you put your trust in your outbound marketing and sales process. And that is ok! Introduce your solution.
  • MARKETING INTERACTIONS  |  SUNDAY, AUGUST 21, 2011
    [Social] 18 B2B Reasons to Attend Content Marketing World
    The CAVs, Browns and Indians are sharing their secrets to social media strategies. Brian Clark and Michael Stelzner are sharing how they built Copyblogger and Social Media Examiner into raging successes by using content.   It's been quite a year, so far. You've got two weeks - plenty of time to make plans to come.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 9, 2013
    [Social] 8 Practical motivations to blog when no one is reading it
    Turns out they were looking for somebody who could help explain where the future of social media was going and when they entered this into Google, a blog post I wrote a year ago popped up!  'A friend of mine was pretty down about his blogging recently. Let’s talk about this subject openly and honestly today. Let’s face it.
  • BIZNOLOGY  |  WEDNESDAY, MAY 22, 2013
    [Social] Google’s Big Secret: What Search Engine Marketing Will Look Like Next Year
    Tools like Yelp and TripAdvisor, Apple’s Maps and Siri, location-based services like Foursquare, social apps like Facebook, LinkedIn and Twitter, and vertical-focused apps like Hipmunk, Spotify, and Kindle offer consumers myriad ways to find the information they seek. Build your email list and social connections.
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 11, 2014
    [Social] 27 More Remarkable SEO Guides, Tips and Tactics
    Guest author Jeremiah Smith notes that the old ways of link building are dead (at best, pointless), social sharing is critical, and conversion rate optimization (CRO) supports SEO efforts. Have Content, Be Social by BroadSuite. What techniques still work in the new world of SEO? Which need to be discarded? Expert SEO Guides and Tips.
  • HUBSPOT  |  TUESDAY, OCTOBER 5, 2010
    [Social] Sell Online Marketing to Your Boss: 7 Euphemisms Everyone Needs
    In the marketing world, there are two groups: those who are using and advocating for the use of online marketing and social media strategies and those who are still using traditional marketing strategies. Online Marketing Euphemisms to Help Sell Social Media. If you are reading this post, you are likely the former.
  • CONVERSIONATION  |  THURSDAY, JULY 28, 2011
    [Social] The Lack of Customer-Centricity and Integration in (Mobile) Marketing
    With social media marketing, we noticed exactly the same phenomenon at first (and unfortunately still do with many companies). The isolated approach of social and the overenthusiastic focus on social media themselves often resulted in zero results (except perhaps on the ultra-short term). billion USD on mobile this year.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 6, 2014
    [Social] Who Is Your B2B Customer & How Do They Find You?
    This question, which helps drive your content marketing strategy and your social media efforts, should routinely get asked as part of monthly and weekly status updates since the technology and access points continually evolve. Keep in mind that “ 87 percent  of B2B marketers are using social channels to distribute content.”
  • WEBBIQUITY  |  FRIDAY, FEBRUARY 18, 2011
    [Social] Nine Expert Guides to Local SEO
    Given that, as Laurie Sullivan reports below, “70% of survey respondents view search engines, online Yellow Pages or social networks as their primary sources of local business information,&# how can you make your business stand out in local search? How important is social media to local search success? Share this on Bebo.
  • HUBSPOT  |  TUESDAY, OCTOBER 25, 2011
    [Social] 30 New Tablet Usage Stats Marketers Should Know [Infographic]
    39% of tablet users use their tablets for social networking daily. 81% of those who went through their browser accessed news headlines via a direct news website (compared with 68% who went through a search engine, and about a third 35% that went through a social network). What are the trends that are shaping mobile usage?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 22, 2012
    [Social] Grow Your Google+ Business Page with the Power of Sharing
    Those kindergarten lessons are no less true in the world of social media. In social media, sharing means reposting the content of others (always with a clear link back to them!) It’s no secret that one of the keys to success in building a good following on social media is good sharing skills. ” But why? Reshare them.
  • CONTENT MARKETING EXPERIENCE  |  WEDNESDAY, MARCH 27, 2013
    [Social] 7 frameworks and more tips for smart content marketing programs
    These range from teaching the simple use of social channels to acquiring more strategic skills. The need to combine content marketing programs with social media and even social business programs as the buying journey is really connected. In similar words Joe Pulizzi and Robert Rose announced their content marketing framework.
  • WRITING ON THE WEB  |  MONDAY, NOVEMBER 22, 2010
    [Social] How to Write a Content Marketing Blog Post
    Smart Time-Saving Tips on Blogging… Blog Checklist: 10 Items BEFORE You Publish… Is the Social Web Changing How We Write? What additional steps should smart content marketers take to get results from blogging? Blog this on Blogger. Subscribe to the comments for this post? Share this on del.icio.us. Digg this! Email this via Gmail.
  • B2B MARKETING INSIDER  |  TUESDAY, APRIL 3, 2012
    [Social] The Cost of Bad Content
    social media excluding blogs (74%). According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! I’d love to know what the “other 10%” are doing?). But does anyone have a handle on the costs? looked for answers in 2 separate reports. blogs (65%).
  • B2B MARKETING TRACTION  |  FRIDAY, OCTOBER 14, 2011
    [Social] B2B Marketing: Content Mills… …really?!
    They should also understand search engine and social media optimization. They should do a keyword analysis for your website and social media profiles and make sure your content is relevant to what your customers search for. get that the blog abandonment rate is 95%! It’s haaarrrd to think of messages to Tweet! Definition of Mill.
  • INBOUND SALES NETWORK  |  THURSDAY, FEBRUARY 2, 2012
    [Social] There's an App for That
    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via a mobile device as of December 2010, up 56% from the previous year, according to a report by comScore. Mobile devices generated 12.6%
  • HUBSPOT  |  TUESDAY, AUGUST 24, 2010
    [Social] 23 Awesome SEO Blogs Everyone Should Read
    Like social media and other aspects of online marketing, search engines are working to deliver better results for their users. To do this, they are focusing on new areas like localization and social search. Distilled Blog - The team at Distilled provides insights and musings about the intersection of search and social media.
  • FEARLESS COMPETITOR  |  TUESDAY, MAY 8, 2012
    [Social] Marketing Made Simple TV premiers Thursday at noon ET
    Jon Ferrara of Nimble.com  - the world’s first truly social CRM. We love to read your comments and appreciate those show share on social media. Just two days to the premier of the new online show by Jeff Ogden of Find New Customers. Thursday at noon ET is the premier, but this show will run weekly. and other sites, including.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 16, 2014
    [Social] Are You Ready For The Sharing Economy? Interview With Jeremiah Owyang
    'The future of business is emerging from the technological disruption of digital, social and mobile technologies. And it is forcing all businesses to re-think how we manage resources and take advantage of new  business and social networks. This is impacting how customers buy, how we hire and manage talent. Where do you see that going?
  • B2B VOICES  |  MONDAY, OCTOBER 25, 2010
    [Social] Almost Live from SocialTech 2010
    The focus of the conference is B2B social media in the high tech industry, which is rather specific but the speaker line-up is good.  It was one of the more compelling pieces of research at the time that social media have an important place in B2B sales and marketing. She has a good blog at [link]. If you’re there , tweet me.
  • MARKETING INTERACTIONS  |  WEDNESDAY, JANUARY 12, 2011
    [Social] Measure the Value Prospects Assign to Your Marketing Content
    Social – How many of your prospects and customers are sharing your Webinars, white papers and other content with their social networks via Twitter, LinkedIn, Facebook or mentions in their blog posts? Or are they coming to you via social media, search returns or peer recommendations or on their own?
  • DIGITAL BODY LANGUAGE  |  THURSDAY, AUGUST 13, 2009
    [Social] What is B2B Marketing?
    Social media becomes a critical part of this information exchange in a B2B environment as social media forms a great medium through which to educate, converse with, and build relationships with prospective buyers who may be interested at a point in the future. What exactly defines Business to Business (B2B) Marketing?
  • CONNECT THE DOCS  |  FRIDAY, FEBRUARY 12, 2010
    [Social] STOP chasing Consumers. Collaborate with your Customers.
    The days of pushing ads, pulling consumers to websites or chasing consumers to assorted Social Networks are over. Social Media has changed the game, putting power in the hands of the consumer, yet measurement is still focused on the brand. We asked Rick Liebling "What are key marketing trends and predictions for 2010? Simple.
  • HUBSPOT  |  FRIDAY, APRIL 1, 2011
    [Social] 10 Ways To Become a SlideShare Marketing Master
    On the Web today, all content can be social. Social media isn't limited to blog posts, tweets and YouTube videos. In fact, one of the most powerful forms of social media for B2B companies is presentations. Include Calls-To-Action - SlideShare isn't much different from any other social network. How do you use SlideShare?
  • SOCIAL MEDIA B2B  |  SATURDAY, JUNE 25, 2011
    [Social] Smart B2B Content, Awesome B2B Content and the Grid
    Every B2B social media approach needs to start with remarkable content. As social cues become more important to search results, compelling content has become even more critical to successful inbound marketing. We round this out with some thoughts on challenges and fears of social media. If it is not shared, it is not discovered.
  • SYNECORE  |  SUNDAY, FEBRUARY 9, 2014
    [Social] Marketing Goes SoLoMo
    Which leads me to the next point: we mobile-toting humans are essentially social creatures. When looking for opinions about products to buy, the whitepaper noted that Millennials are 3X more likely than Boomers to turn to social channels. 'As a general proposition, I think it’s fair to say that marketing is going mobile.
  • VIEWPOINT  |  FRIDAY, APRIL 13, 2012
    [Social] PowerViews with Jeff Ernst: Marketing & Sales Must Work Together
    He notes they are on social networks looking for that information, talking to peers, and just trying to figure out how to solve their problem. Marketing: Be provocative and make social media systematic. He also sees a lot of marketers focused more on the “media” than the “social” in social media.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 24, 2012
    [Social] WordPress Plug-Ins: Five Easy Ways to Ruin Your Website and Business
    That’s right, as we’re tinkering with our website in order to make it more functional, social, and interactive – we often install every plug-in under the sun. The site was up, but the next day all of a sudden the only thing they saw on their site when they entered in the URL was a social sharing icon.
  • TRADESMEN INSIGHTS  |  THURSDAY, JUNE 10, 2010
    [Social] How to Engage the Professional Tradesmen on Twitter
    recently read a post by Cindy King on Social Media Examiner, 12 Tips to Engage People on Twitter , and wanted to share her thoughts. Introduce Yourself to New Followers - Make it personal, after all, that’s what social is all about. How Do You Measure Social Media Success? Do you know why? Because it works!
  • FEARLESS COMPETITOR  |  WEDNESDAY, MAY 30, 2012
    [Social] Marketing Made Simple TV is Looking for a Few Good Sponsors
    Social Media firms. We love to read your comments and appreciate those who share on social media. Marketing Made Simple TV, the popular weekly marketing show hosted by Jeff Ogden, is looking for sponsors. Learn more here. Why sponsor the show? If you sell to marketing and sales leaders, as well a CEOs, you’ll want consider it.
  • SAZBEAN  |  SUNDAY, AUGUST 21, 2011
    [Social] Top Internet Marketing, Strategy & Technology Links for the week of August 21, 2011
    Matrix: Challenges and Opportunities Abound for Social Media Management Systems (Web Strategy by Jeremiah Owyang). How to Combine QR Codes With the Power of Facebook (Social Media Examiner). Search and Email Still Rule the Web, but Social Networking Rising (Marketing Profs). How to Make Webinars Work (ReadWriteWeb).
  • HUBSPOT  |  WEDNESDAY, JULY 25, 2012
    [Social] 21 Reasons People Don't Trust Your Company
    In fact, Socialnomics reports that 25% of search results return user-generated content from review sites, blogs, and social media updates. 14) You have no social presence. Social media has become ubiquitous, and when companies have abandoned social profiles, it looks like they don't have all their ducks in a row. Ready?
  • BIZNOLOGY  |  THURSDAY, MARCH 21, 2013
    [Social] Steps to Take After Receiving a Link Warning from Google
    Spend your time creating and sharing great content on industry relevant sites and within social media. They help to generate natural links and are shared in social media improving your social signals. Image via CrunchBase. The notice serves as an FYI and doesn’t always mean that a penalty has occurred (yet).
  • MARKETING LEADERSHIP COUNCIL   |  TUESDAY, APRIL 10, 2012
    [Social] Are You Ready for the Future of Marketing?
    Technology Native: Be it marketing automation, marketing operations, or digital and social media -technology is highly intertwined with marketing today. I looked at my marketing text books one last good time – the pages seemed fairly crisp, but most examples cited in the book seemed obsolete. Agile planning. Advanced analytics.
  • CONVERSIONATION  |  SATURDAY, OCTOBER 9, 2010
    [Social] John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign
    For the really young digital and social media generation: you have probably. If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
  • DELICIOUS B2BMARKETING  |  WEDNESDAY, MARCH 30, 2011
    [Social] Content Curation Grows Up, Original Content Still Key
    Rohit positioned that, as more corporations and individuals create content, the role of the content curator is needed. Rohit describes this position as: Someone whose job it is not to create more content , but to make sense of all the content that others are creating. To find the best and most relevant content and bring it forward. Good stuff man.
  • B2BBLOGGERS  |  WEDNESDAY, MAY 5, 2010
    [Social] Take Marketing Risks? Yes. But Without Assessing Them First? Never!
    About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter Take Marketing Risks? Today all new, digital/social marketing tactics will fail. But Without Assessing Them First? Never! Wrong.
  • BUZZ MARKETING FOR TECHNOLOGY  |  TUESDAY, JANUARY 26, 2010
    [Social] Why is Google Scared and What it means for B2B Marketing!
    Related posts: Social Search could it be a Google Killer? The 4 P’s to Social Media Marketing Ok ok – based on the great response I got. And we tend not to stray from that behavior now. It’s almost an unconscious choice for most of us. OK so what does this mean to B2B Marketers? perhaps there will be shortly.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 5, 2011
    [Social] Marketing as a Revenue Engine
    Comments included the power of Linkedin, using the website for lead generation, integration with marketing automation, using Search Engine Optimization (SEO) and social media to attract people to the website, and measuring EVERYTHING – all key points. B2B Lead Generation : Is Marketing Really a Revenue Engine? contact-form].
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 28, 2011
    [Social] 5 Best Practices of Facebook eCommerce Stores
    Part of the reason that Facebook has outpaced MySpace as the largest, most important social networking site in the world is that Facebook has opened its doors to external programmers. Transform your eCommerce Marketing Strategy with Social Media. Free eBook and Webinar on How to Master eCommerce Marketing in the Social Media World.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JUNE 20, 2012
    [Social] CMO’s Speak | Are Managers and Directors of Marketing Listening?
    We love comments (We respond to all of them too) and those who share on social media. CMOs Speak | Are Managers and Directors of Marketing Listening? from Jeffrey Ogden on Vimeo. If you are a Director or Manager of Marketing who wants insights from top CMOs, then download CMOs Speak here. It will help a lot. What do you think?
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 16, 2010
    [Social] The Demand Generation Training Plan
    Inbound marketing and social networks. Here’s what we will cover: Building the Foundation: Ideal customer profiles. Value Propositions. Buyer Personas. Trigger Events. Universal Lead Definition. Think Like a Publisher. Your website and landing pages. Making it Work. Problem to Solution Story-Telling. Catch Factors. Lead Nurturing.
  • SAZBEAN  |  SATURDAY, NOVEMBER 12, 2011
    [Social] Top Internet strategy, marketing and technology links for the week of November 12, 2011
    Essential Tips for Managing Your Users’ Social Profile Data  (Mashable!). vital search strategies for social media marketers (ChristopherSPenn). Social Media’s Untapped Power (Harvard Business Review). Best Practices For Small Business YouTube Marketing  (Mashable!). Hidden Tricks for Better B2B Lead Generation (HubSpot).
  • HUBSPOT  |  WEDNESDAY, MARCH 26, 2014
    [Social] Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
    HubSpot customers, you can actually do this RIGHT in your HubSpot account using Social Inbox ! Once you are in the Social Media tool, search for a person or topic at the top. SEO SEM Social Media (Digital Search & Internet Marketing). 'Doesn''t it seem like every time you turn around there''s a new SEO update? Rand Fishkin.
  • CROSS-CHANNEL CONVERSATION  |  FRIDAY, MAY 3, 2013
    [Social] Cross-Channel Lead Nurturing: It’s Time to Move Beyond Email
    Given trends in social media, you can bet a significant portion of these interactions will move away from the inbox. '[Posted by Ed Hadley, Senior Marketing Manager, Neolane, Inc.] According to Gartner, by 2020, customers will manage 85% of their relationships without talking to a human.  Lead Management Ed Hadley Posts
  • HUBSPOT  |  MONDAY, JANUARY 27, 2014
    [Social] How to Get Existing Leads to Do Your Email Marketing for You
    Email is a form of social proof -- the concept that "if other people are doing it, and I trust those people, that''s validation that I should also be doing it.". While most marketers speak of social proof in the context of social media, email can be more effective at driving new lead gen than social media.
  • TRADESMEN INSIGHTS  |  TUESDAY, MARCH 19, 2013
    [Social] Podcast: SEO in Manufacturing – 3 Things You Need to be Doing.
    Marketing Tools Marketing Trends Podcasts Social Marketing Traditional Marketing how do i know if SEO is working sage lewis sagerock SEO for manufacturing what goes into a comprehensive SEO strategySearch engine optimization is an ever moving target. It has never been harder to rank well for your targeted key phrases than it is today. Enjoy.
  • SAZBEAN  |  TUESDAY, JUNE 25, 2013
    [Social] Bing vs. Google for Business Listings
    This article has more… If you haven’t yet, check out Bing Places for Business to claim, edit, and control your listing while also making it pop and making it social. 'Having a Google Places business listing is a no brainer, but is it worthwhile to also have a Bing Places listing too? What are their advantages and disadvantages?
  • B2B VOICES  |  MONDAY, APRIL 19, 2010
    [Social] Be Original
    This is probably one of the reasons why I enjoy the challenge of doing social media for the exchange — we need to be even more creative to capture the attention of our audiences. Creativity is one of the drivers of our social media activity, which helped us win this BtoB Magazine award last week.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2011
    [Social] The Top 12 Marketing News Updates You Should Be Thankful For
    Marketers know they need to use social media, but have struggled to find a way to put ROI around social media effort. Facebook Insights, thank you for helping us show our bosses pretty charts with lots of numbers indicating why we need to keep our social media presence going strong! Let's take a look! instead of business pages.
  • HUBSPOT  |  SUNDAY, JUNE 24, 2012
    [Social] Google Confirms Panda 3.7 Update, And Other Marketing Stories of the Week
    Social Media Updates: Pinterest and Facebook. US Marketers Failing to Provide Timely Social Media Responses to Fans, From MarketingPilgrim. According to the data, companies respond to a measly 30% of their social media feedback , on average. Culture Shock: Culture's Impact on Social Marketing and Business, From BrianSolis.com.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, DECEMBER 2, 2010
    [Social] HubSpot Expands Its Services But Stays Focused on Small Business
    Since my July 2009 review , HubSpot has further extended the system to include social media monitoring and sharing, limited list segmentation and simple drip marketing campaigns. Web analytics, social media and CRM integration seem roughly equivalent. Summary: HubSpot has continued to grow its customer base and expand its product.
  • HUBSPOT  |  MONDAY, JULY 23, 2012
    [Social] Answers to Your Top 7 Questions About Mastering LinkedIn Marketing
    Facebook, on the other hand, is used for fun, entertainment, and social interaction with personal connections. After all, isn’t that how this whole social media phenomenon started to begin with? They ask fellow marketers and trusted thought leaders to offer up suggestions and secrets via social media. Don't fret!
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 18, 2014
    [Social] The Use of Third Party Content: Who’s Down With OPC (Other People’s Content)?
    Modern Marketers aren’t using content curation services (only 12%), rather most are sharing via social networks (56%), their own blogs (41%), web sites (41%), and email (38%). Bonus tip: Social media marketing managers and content marketing managers make great curators. So how are Modern Marketers using third party content?
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 7, 2013
    [Social] It’s Time To Act Like A Publisher [Slides]
    Whatever you call it, these need to be people with the skills to create great content that moves through the social web and is free of brand promotion. 'I’m mad. I’m really mad and I;m not gonna take it anymore. OK, maybe I’m being dramatic. But seriously, when are we gonna atop creating so much crappy content?
  • LOOPFUSE  |  WEDNESDAY, JUNE 16, 2010
    [Social] The Future of Marketing Automation « Loopfuse Marketing Automation.
    As digital begot social, and social continued to fuel the adoption of digital it cumulatively is changing the face of marketing. Today you need more diversity in your mobile mix that equally represents web, search, email, display, social syndication, social engagement, and some cases mobile. LoopFuse ,Inc.
  • BIZNOLOGY  |  WEDNESDAY, DECEMBER 26, 2012
    [Social] Predictions for B2B digital marketing in 2013
    Years ago, I would have advised them to ignore FB and focus on more targeted social networks. This means establishing a unique brand positioning, and developing a set of active and consistent messaging across Internet media, especially social networks, to explain who they are and what are their capabilities.  Photo credit: Wikipedia.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • NUSPARK  |  SATURDAY, OCTOBER 15, 2011
    [Social] The 3 P’s of B2B Lead Generation: People, Process, Platforms
    Marketers write content, plan the message strategy, media strategy, search engine strategy, social media, direct marketing, demand generation, and inbound marketing.  At last count, I think there’s 50,000 social media tools, 10,000 keyword and SEO tools, and 5,000 CRM tools.  I am also active on Google Plus. How boring.  Process.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] What does it take to start a blog these days?
    New entertainment alternatives and social media distractions have probably challenged blogging’s role as the king of content. There are several blog posts referenced in this podcast so here are some handy links if you want more depth on this subject: From Mark: How the physics of social media is killing your marketing strategy.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • NUSPARK  |  FRIDAY, JULY 15, 2011
    [Social] A Lead Generation Plan Begins With Content Marketing Strategy
    Now we get to social media.  Content is the fuel that drives social media, and engaging with audiences most likely to be interested builds relationships which can lead to sales.  Per above, you’ll be coached on how to strategically promote content through the social media channels to generate leads.  Introduction. Objectives.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 12, 2012
    [Social] How to Become a Local Expert using LinkedIn
    LinkedIn is one of the most underrated Social Networking site out of the big three, essentially the black sheep. Carlos Silva ( 2 Posts ) This monthly Local Marketing and Social Media column is contributed by Carlos ''Los'' Silva. He is also Director of Social Business at www.schmooz.me. Job Title ? Job Function ? Industry ?
  • B2B IDEAS @ WORK  |  TUESDAY, MARCH 1, 2011
    [Social] B2B Marketing Events Around The World - Mar 2011
    March 8-9, Enterprise Social 2.0: Brussels, Belgium: Attend this conference to share knowledge, challenges and experiences of social media CRM. San Francisco, CA: Learn to turn customer touchpoint data into insight using search terms, ad response, web behavior, social media attitude and more. March 23-24, Social Pulse 2011.
  • LEADER NETWORKS  |  WEDNESDAY, MAY 25, 2011
    [Social] How to Close an Online Community Without Hurting Your Brand
    There have been plenty of recent blog posts and articles about starting an online community, as a wide range of organizations have begun to realize the value of this social business tool. Some newcomers to the social media scene may not realize well-established online communities have operated for many years -- a few in excess of two decades!
  • HUBSPOT  |  WEDNESDAY, JANUARY 1, 2014
    [Social] 7 Marketing Resolutions to Start the New Year Right
    5) Adjust your social and email strategies as needed. Facebook, Twitter, LinkedIn, Google+, Pinterest, Instagram -- these are the undisputed kings of social (at least for the moment). 'The time has come. It''s 2014. You''ve likely considered a number of resolutions you want to follow through with in the New Year. 1) Focus on mobile.
  • B2BBLOGGERS  |  FRIDAY, JULY 23, 2010
    [Social] Give Old Spice (and P&G) The Credit It Deserves | B2Bbloggers.com.
    Earlier this week on Facebook , I responded to a question posed by Social Fresh about whether or not the viral ads will sell more Old Spice. What may seem like a social only event – is certainly tied to a set of specific retailing strategies at the store level. Will the Old Spice viral video campaign sell more Old Spice? Nothing.
  • FEARLESS COMPETITOR  |  FRIDAY, JUNE 22, 2012
    [Social] The B2B Content Marketing Strategy Checklist is finally here
    We love your comments and those who share on social media. Doug Kessler of Velocity Partners joined Jim Burns of Avitage and Joe Pulizzi of the Content Marketing Institute on Marketing Made Simple TV for a great content marketing roundtable yesterday. Terrific show.  Watch it here. One of the most useful marketing pieces I’ve ever seen.
  • DIGITAL B2B MARKETING  |  WEDNESDAY, MARCH 21, 2012
    [Social] What Will Marketing Look Like in 2030?
    From real time social media response campaigns to retargeting ads pitching products we looked at only moments before to traditional intercept marketing at malls or resorts, marketers will continue to interrupt what we are doing to get our attention. We just welcomed our third son, Caleb, into our family. Carpet Bombing. Gratuitous Creative.
  • PUZZLE MARKETER  |  THURSDAY, AUGUST 1, 2013
    [Social] 2013 B2B Marketing Priorities [Study]
    Social Media is the Least Expensive Lead Generation Channel. Marketers Have Planned to Spend in Social Media and Retargeting. Other results include the effectiveness of using marketing automation technology  and how much companies plan to spend on marketing in 2013. Email Marketing Generates the Highest Quality Leads.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 14, 2014
    [Social] Why You Should Shift Your Content Marketing Focus to ROI
    Make sure your content reaches these locations, whether you’re marketing on news sites, blogs, social media, mobile, or email. Check the open rate on your emails, shares on social media and blogs, page views on your blog, and click-backs from any site you post material on. Measuring the Impact of Content. Engaging Buyers.
  • READYPULSE  |  THURSDAY, APRIL 18, 2013
    [Social] The Story of a Short-Lived Testimonial
    However, when the customer gives positive feedback in a public setting like social media, … Continue reading → Share and Enjoy. 'As marketers we all know how difficult it is to delight our customers. Harder still is getting  the customer to say something good about our brand.
  • HUBSPOT  |  SUNDAY, FEBRUARY 16, 2014
    [Social] Say Hello to #NewKlout, Twitter’s Fresh Layout, and More in HubSpot Content This Week
    This week, Klout launched #NewKlout -- and the social influence scoring company took one large step into the content discovery space as they did it. Klout doesn’t want to simply score your influence on social media anymore, they also want to help you raise your influence by helping you locate shareable content. Inbound Marketin
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 12, 2014
    [Social] 13 Little Landing Page Experiments That Can Make a Big Difference
    11) Social Proof on Landing Pages. One of the key psychological principles you can take advantage of on your landing pages is social proof. Social proof basically taps into your need to do something because other people are doing it. 'When most people talk about experiments, it sounds like something overwhelming and complicated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, OCTOBER 30, 2011
    [Social] OK. 30,000 followers. Now what?
    Two years ago, I started a tradition of documenting my social media journey and at each major milestone , I write a post describing what it is like and how things are going. Back in college I had this hilarious geology professor who told me that “tsunami” was Japanese for “Where in the hell did all that water come from?”
  • MEASURABLE MARKETING  |  THURSDAY, MARCH 24, 2011
    [Social] 4 Reasons Why You Need to Let Your Employees be Your Biggest Fans
    They don’t want a faceless corporate social media manager telling them what to think, they want to hear from real people! I’m sure that you’ve all heard the term “brand ambassador” at some point in time. Why should you let your employees become brand ambassadors? It puts a personal and real face on your brand.
  • SYNECORE  |  FRIDAY, JANUARY 18, 2013
    [Social] SoLoMo: A Tale of Two Marketing Processes - #MarketingTechMin
    Social Local Mobile is about more than just geo-fencing and apps like Foursquare and Yelp. This week, Chris and Spencer discuss how SoLoMo can help your online presence and work as a part of your integrated digital marketing strategy. Follow @SyneCoreTech
  • HUBSPOT  |  FRIDAY, AUGUST 12, 2011
    [Social] Should You Add "Please Retweet" to Your Twitter Updates? [Debate]
    However, Dan Zarrella, HubSpot's social media scientist and host of the upcoming Science of Social Media webinar , disagrees. Therefore, it's only natural to ask for retweets in your social media marketing. Social Media Is About Personal Decisions. I think the currency of social media is one of ' I want to do things.'".
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 23, 2012
    [Social] 5 Ways A/R and PR Pros Can Get the Biggest Bang Out of Dreamforce
    Get Social. This event is all about the  Social Enterprise , so get involved socially. by Sheila Lahar | Tweet this It’s not just about customers and leads – Dreamforce ’12 draws a lot of press and industry analysts. Over 200 analysts and members of the media are expected to be on site. But you have to think on your feet.
  • MARKETING GENIUS BLOG  |  MONDAY, APRIL 26, 2010
    [Social] Monday Marketing Term: Content Mapping
    Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. Content mapping is closely related to Information Architecture and UI (user interface) design. Tweet This! Share this on Linkedin. Share this on Facebook. Share it on StumbleUpon.
  • THE FORWARD OBSERVER  |  MONDAY, AUGUST 6, 2012
    [Social] How B2B Marketers Can Use Lead Scoring to Better Arm Sales
    Buyers are turning to the web to download whitepapers and case studies, reading company reviews, and reaching out via social media to gague the opinions and experiences of others. Many marketers are still evaluated based on the number of leads provided to sales. not ideal prospects who were ready to buy). Assign values based on recency.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 22, 2010
    [Social] 5 Helpful Hints to Attract New Business Using Your Blog
    There are also many social media sites where you can simply build links to your site. Promoting Make sure your content can be easily shared on Facebook, Twitter, LinkedIn, as well as social bookmarking sites such as Digg, del.icio.us Publish new blog content to your other social media accounts such as Facebook and LinkedIn.
  • MI6 MARKETING AGENCY  |  WEDNESDAY, DECEMBER 1, 2010
    [Social] The Mi6 Tweeklies: Weeks of November 15 & November 22, 2010
    clickryan: RT @mynameisguygal: and now @mitchjoel debates malcolm gladwell on his position on social media #taom. Take Aberdeen’s survey on enterprise mobile apps & get a free copy of the report: ) Chart, Where Hitech Vendors Need to be on Social Media (Source: @toolboxdotcom). Week of November 15. Monday. Tuesday. Thursday.
  • SAVVY B2B MARKETING  |  MONDAY, NOVEMBER 23, 2009
    [Social] IT Pros Don't Want to Register for Your White Paper
    What's unique is the social-media component that Spiceworks has embedded into its application so its community of users can interact. " It's a social business application. Integrate social media and let your authors and product experts have a conversation with prospects. The Spiceworks model is interesting. Period.
  • THE FORWARD OBSERVER  |  THURSDAY, OCTOBER 17, 2013
    [Social] The 5 Steps To Achieving B2B Inbound Marketing Nirvana
    When you have a solid content effort underway, that’s when social media really shines. Jay Baer likes to explain the relationship between content and social media this way: “Content is fire. Social media is gasoline.” Social media is excellent for extending the reach of your content and getting it shared. Goal Setting.
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • NUSPARK  |  SUNDAY, JULY 24, 2011
    [Social] Content Marketing Strategy; How you need both an SEO and a lead generation/landing page plan.
    When your site is listed in a directory that allows a click through, or via advertising, or via a social media channel. Landing pages are best used to complement advertising and social media. Social Media.  From an inbound marketing perspective, prospects can find you in a number of ways- here’s two: Via your website. Get it?
  • SAZBEAN  |  MONDAY, AUGUST 15, 2011
    [Social] Google+ Posts Now Appear in Google Search Results
    Google has begun integrating Google+ into search results with public Google+ posts now appearing in Social Search. Whenever a user publicly shares a link on Google+, an annotation will show up under that link when it appears in a friend’s search results. – Google+ Posts Now Appear in Google Search Results (Mashable). News & Notes
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 18, 2010
    [Social] CMO Survey: Measurement Isn't Our Top Priority
    I’ve spent a lot of time looking at surveys to understand marketers’ priorities. Another one crossed my desk today, taken by Aprimo at Argyle Executive Forum ’s 2010 CMO Spotlight Forum: Retail and Consumer Goods & Services on April 29, 2010 in New York. The results are the most puzzling yet.
  • CONNECT THE DOCS  |  THURSDAY, FEBRUARY 4, 2010
    [Social] ClickPredictions: The Short-Attention White Paper
    Social Media will generate significant white paper changes in the future. Starting in 2010, we will see a host of new white paper formats, designs, colors and visual enhancements that engage today’s short attention Social Media reader. We asked Jonathan Kantor "What are key marketing trends and predictions for 2010?
  • HUBSPOT  |  SUNDAY, MARCH 24, 2013
    [Social] Facebook Works on Incorporating the Hashtag, and Other Marketing Stories of the Week
    Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. The "social media influence" measuring startup has announced that it will be launching a business portal design to attract big-name brands. For us marketers, this is wonderful news. Enjoy! Read the full article at CNN Money.
  • HUBSPOT  |  FRIDAY, OCTOBER 28, 2011
    [Social] 4 Ways to Maximize Your Business' Facebook Presence
    Consider adding a page on your website that highlights your presence in social media as well as adding social media follow buttons to various web pages so site visitors can easily find and 'like' you on Facebook. With over 34 million fans, Coke continues to grow its fan base at nearly 3% monthly. Increase Your Reach. so leverage it!
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 26, 2013
    [Social] 28 (of the) Best SEO Guides, Resources and Infographics of 2013
    While there is a great deal of data here, at a high level: backlinks remain the most important part of the algorithm (though quality matters more than quantity; on-page keyword usage is still fundamental; and social factors may be more correlational than causational with high rankings. 'Panda, Penguin, Phantom, Hummingbird. SEO Infographics.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 8, 2012
    [Social] DIY: 5 Free Tools for Creating Killer Infographics
    'To paraphrase from The Social Network a bit here, a million (words) isn’t cool, you know what’s cool? An infographic. Nowadays, people don’t have the time or energy to sit and plow through pages or screens of text; they want to be able to ingest information as quickly and easily as possible. Listed below are 5 free (!)
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