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  • VOLACCI  |  MONDAY, FEBRUARY 25, 2013
    [Social] Organize a Successful Tweetup at SXSW
    Social Media Uncategorized Twitter meetups, or Tweetups, start as discussions around certain topics or interest and culminate at a physical meetup event. As SXSW comes up, you might want to organize a Tweetup to create buzz around your company or product, or participate in one for networking purposes. It’s Twitter. Provide food. If
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Social] 29 Signs Your Business Is Not Ready For Content Marketing
    Social listening and share of voice does not drive your marketing strategy. Your social channels are only used to promote and push your webinars, white papers and events. Your website gets less than 5% of traffic from social networks. How do you know your business is ready for content marketing? You’re not alone.
  • SAZBEAN  |  SATURDAY, OCTOBER 19, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of October 14th, 2013
    Best Of News & Notes
  • MARKETING INTERACTIONS  |  FRIDAY, JUNE 28, 2013
    [Social] Your Marketing Bucket is Leaking
    I saw a post the other day where the author recommended that marketers create a marketing persona and a social media persona - like these are two separate things. I've heard marketing teams talk about social media as an aside. Maybe, if you're lucky, the social media team spots it and thinks - Yeah! And on it goes.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    ” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘ Journey to Modern Marketing’ campaign , which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. You may have “met” our friend, “Modern Mark.”
  • MARKETING ACTION  |  FRIDAY, AUGUST 9, 2013
    [Social] What Makes Marketers Tick?
    The top 5 most-used marketing technologies are email marketing, social media, website visitor tracking, CRM, and web forms. The top 3 marketing challenges are raising budget to launch more programs, gathering resources needed to manage campaigns, and implementing an effective social media strategy. Evolution of social marketing.
  • MARKETING EDGE  |  SUNDAY, SEPTEMBER 16, 2012
    [Social] Video Tips For Trade Shows and Conferences
    Hitting on a single topic in marketing, social media and business communications. You make a substantial investment to exhibit or event just attend trade shows and conferences. Here’s a way to maximize your return on investment (ROI) from trade shows and conferences. Quick and to the point.
  • BLUE FOCUS MARKETING  |  MONDAY, OCTOBER 28, 2013
    [Social] NEW @BlueFocus @SocialEmployee (McGraw-Hill) Book Trailer on #Nifty50 #SocBiz
    New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). So what does the möbius strip have to do with building a culture of engaged social employees? The video, titled “What is a Möbius Strip?”
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, MARCH 7, 2012
    [Social] Content Marketing ROI Show and Tell [Infographic]
    The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. However, disciplined content creation and the mastering the art/science of social media are both very difficult.
  • HUBSPOT  |  FRIDAY, JANUARY 18, 2013
    [Social] Bing Adds 5x More Facebook Content to its Search Results
    In any event, let's take a closer look at the social changes Bing has made to its search engine results, and why, at least as a marketer , you should give a hoot. know what you're thinking, you well-informed marketer, you: "But Bing was already incorporating social data from Facebook into its search results." Big surprise, right?
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 2, 2015
    [Social] Using YouTube for Lead Generation
    From that data, […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | Using YouTube for Lead Generation by Jayson Duncan - Maximize Social Business. The majority of companies are not using video in any way that provides any real ROI. 
  • B2B MEMES  |  WEDNESDAY, NOVEMBER 9, 2011
    [Social] Three Ways to Turbocharge Your New-Media Career
    Related posts: Managing Your Career in the Social Media Era: Sources. Nine Keys to a Robust Editorial Career in Social Media. Careers New-Media Models blogging careers John Robinson mass media Megan Garber new media niche media Seth Godin Social Media TwitterBe Gutsy. Be Weird. Be Arbitrary.
  • CLIENT BRIDGE  |  TUESDAY, JANUARY 31, 2012
    [Social] Marketing Trends of 2012
    Brand Presence Across Channels Businesses will begin to coherently connect their marketing approach across the web, social media and other channels. Brands and Social Media Gap Closes Social media is being taken seriously as a professional marketing tool and as a customer interaction tool. View Original Article
  • THE FORWARD OBSERVER  |  SATURDAY, JUNE 23, 2012
    [Social] What B2B Marketers can Learn About Blogging From the U.S. Army
    Army's blogging program, in support of its recruiting efforts, was discussed in an interview conducted by Michael Stelzner from Social Media Examiner. The soldiers must only notify their chain of command of their intent to blog, and adhere to the Army's social media guidelines. The U.S. Blogging Basics from ARTILLERY.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 13, 2011
    [Social] Introducing Speakerr. A {growtoon}.
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell  is a guy who loves his work, family and a good challenge. Follow him on Twitter: @KacyTheDude. growtoons
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 11, 2014
    [Social] How Big Data is Driving Business Growth
    In today’s social driven world, if you wanted to quickly build a community around your brand what would be more powerful than being able to quickly parse through all of the social data being created by social users? In the technology community, data has become likened to oil as the next great natural resource.
  • CLIENT BRIDGE  |  WEDNESDAY, DECEMBER 7, 2011
    [Social] INFOGRAPHIC: Online Marketing for Offline Success
    From KISSmetrics, here's an infographic that demonstrates how social media drives brick and mortar success. View Original Article
  • CLIENT BRIDGE  |  FRIDAY, JULY 27, 2012
    [Social] INFOGRAPHIC: Engagement Rate
    Fan growth, your posts, your fan interaction, users’ wall posts.many factors are a part of social success. According to Socialbakers, the best way to compare social performance is to analyze Engagement Rates, a calculation that can be applied for any social network that uses public data. View Original Article
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. SEO is social media. How Top Ranking Brands Like Moz and HubSpot REALLY Do SEO by Social Media Today. 18 Social Media SEO Resources to Improve Your Search Ranking by Social Media Examiner.
  • SAVVY B2B MARKETING  |  FRIDAY, JULY 1, 2011
    [Social] Savvy Week in Review: July 1
    Science of social media timing by @ danzarrella. 20 Experts, 1 Awesome Resource: The Social Media ProBook by @jchernov. Joe Chernov makes the list twice this week with this pointer to an Eloqua-sponsored eBook featuring gems from some of the most influential social media pros. What are Social Media's Mega-Trends?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 8, 2011
    [Social] You’re one interaction away from the life you want
    The headline for this post I think is a very applicable philosophy to approaching the social web. If you have really immersed yourself in this world you’ve probably experienced what Mark calls this wonderful random synergy of social media by now.  By Srinivas Rao, Contributing {grow} Columnist. What is the process?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 30, 2015
    [Social] 10 Top Trends Driving The Future Of Marketing
    From online reviews, to social media posts and blogs, this means there will be a strong need for brands to create a positive impact in their consumers’ minds. Social will become the next Internet. Social will become an integral part of the “broader marketing discipline.” Everyone wants to the answers.
  • KOMARKETING ASSOCIATES  |  MONDAY, SEPTEMBER 29, 2014
    [Social] Your Feedback is Needed! This Year’s B2B Website Usability Survey
    Third and finally, as heavy as we recommend, integrate, and execute social media campaigns ourselves, we were surprised to learn that social media’s impact on the buying process appears minimal. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. Here it is!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 10, 2014
    [Social] Tips for Driving Engagement with 'Snackable' Content Marketing [infographic]
    Additionally, a recent Oracle SRM survey found that nearly half (49%) of European social media marketers said "creating content to support defined business/communication objectives" was "very important" - but only 33% said they were ‘Very confident’ at doing it! One answer is to repurpose content.
  • SYNECORE  |  MONDAY, FEBRUARY 11, 2013
    [Social] Why Budgets are Shifting to Digital Marketing
    The shift to digital marketing is largely consumer driven, as technologies such as the Internet, social media, and mobile devices empower them to demand more out of brands and marketers. Allocation in social media and email marketing, for both engagement/retention and acquisition remain strong, as does spending on mobile marketing.
  • SAVVY B2B MARKETING  |  FRIDAY, DECEMBER 17, 2010
    [Social] Savvy Week in Review - December 17
    From PDFs to Platforms – Matching Your B2B White Papers With The New Social Buyer by @b2lead B2Lead has come up with a very interesting concept for socializing B2B white papers. Their selection covers getting started, B2B writing, mobile/social, tips, and content. Makes it super easy to prioritize. stocking stuffer? Twee
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 25, 2011
    [Social] 3 Top Topics from Topliners
    Social Media A/B testing Canada Canada SPAM law community COPL email deliverability online community revenue Sonic Foundry SPAM spam law toplinersby Heather Foeh | Tweet this. This week we ran the gamut from a brain test to a spam law – there’s never a dull moment at Topliners! Imagine It: Are you Left Brain or Right Brain Dominant? Facebook.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MAY 27, 2011
    [Social] Twitter for Monkeys
    Mazarine is a social media teacher, author , and artist living in Austin Texas. We’re going to plow some new ground here. In fact, we’re going to go bananas as I proudly present “Twitter for Monkeys&# by Mazarine Treyz. She said she was inspired to write this by The Tao of Twitter , and drew the pictures at 2 a.m.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 25, 2012
    [Social] The wrong place for a Twitter feed
    The only possible value there could be is some symbol of social validation, like “Hey everybody, look at us! ” That just seems kind of desperate.  If you provide value on your blog or website, why wouldn’t a person want to follow your social stream any way? Here’s why. It’s conversation out of context.
  • CRIMSON MARKETING  |  THURSDAY, JANUARY 15, 2015
    [Social] Atri Chatterjee, Act-On Software CMO: The Top Challenges Facing Integrated Demand Generation Marketers and How to Overcome Them [Podcast]
    The buyer’s journey today involves a constellation of information sources buyers can use to get smart about competing products before they ever engage in the actual buying process. Knowing what they want from each channel is half the battle, says Atri. That information, in turn will richly inform your demand generation efforts.
  • SAZBEAN  |  SATURDAY, NOVEMBER 9, 2013
    [Social] Top Internet Marketing Strategy Links for the Week of November 4, 2013
    Best Of News & Notes
  • B2B MARKETING INSIDER  |  TUESDAY, OCTOBER 8, 2013
    [Social] 8 Steps To Become A Brand Publisher
    Because the world has changed drastically since the internet, social media and mobile broadband have enabled us all to become information resources for each other. The newspaper industry lost $40 Billion in advertising revenue since 2000 as traffic to social media sites soared. Why Businesses Need to Become Brand Publishers?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 4, 2014
    [Social] Connecting personal branding, your online network, and business value
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Vulnerability? Am I right?
  • LEADER NETWORKS  |  TUESDAY, NOVEMBER 16, 2010
    [Social] How To Build An Online Community
    Building a successful social media online community begins with the end in mind. Here is a Social Media Strategy Map and an Online Community Milestone, Risk and Reward Arc to help you get started. Remember: an online community or social media destination is not just another web site. But a common question is how to start!
  • WEBBIQUITY  |  MONDAY, APRIL 26, 2010
    [Social] Best Marketing Strategy Insights of 2009
    Don’t Forget the Brand in SEO, PPC and Social Media by Search Engine Journal. Thomas Baekdal offers a 22-point checklist for maximizing the way the web works today, from content generation and social media to calls to action. A CMO’s guide to picking the right market research by iMedia Connection. Can you fire your sales force?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, NOVEMBER 24, 2010
    [Social] Is User Generated Content building a Wall between your Brand and your Customer?
    If you have (lets take Microsoft for example) customers who are avid users of the brand and tend to be socially active blogging, tweeting, posting on Facebook, or posting on forums about their good and bad experiences with the Microsoft brand – then how as a brand marketer am I supposed to get my message through all that mess? Tweet This!
  • FIFTH GEAR ANALYTICS  |  TUESDAY, JANUARY 31, 2012
    [Social] Email Marketing: Will Those Shape-Shifting Aliens Take Over?
    In case you have not already heard the rumors on Facebook, LinkedIn, or Twitter, email is like totally DOA, TTFN, CU-L8R!
  • MARKETING EDGE  |  THURSDAY, APRIL 28, 2011
    [Social] QR Codes Hype or Worth The Work?
    Hitting on a single topic in marketing, social media and business communications. Time 31:55 Any new technology has its advocates, people that push the envelope on what can be done. The magic, however is when the tech advocates’ perspective meets those practical enough to ask. Quick and to the point.
  • WINDMILL NETWORKING  |  THURSDAY, MARCH 12, 2015
    [Social] 5 Must-Haves for Your Online Press Room
    As PR pros, it’s easy to overlook the critical role that our newsroom plays as we’re busily dealing with social media, press and more and on a day-to-day basis. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 13, 2012
    [Social] Got Interest in Pinterest? How to Pin Like a Pro
    In fact, it’s the 3rd most popular social network in the U.S so you might want to get “on board” and check it out. Are you taking advantage of the 3rd most popular social network for your biz? © 2012 – 2013, VR Marketing Blog. Writ a detailed description for each pin with a call-to-action, (ie.
  • CK'S B2B BLOG  |  MONDAY, SEPTEMBER 20, 2010
    [Social] Mobile Marketing: Resources To Get Your Marketing Aligned With Your Mobile Audiences.
    Last week I had the honor of presenting on both social media and mobile media at Optimization Summits in Dallas and I wanted to take this post to share the mobile marketing presentation I created for the event. update both my social media and mobile media archives frequently, so do check back. or spread all over the globe.
  • WEBBIQUITY  |  WEDNESDAY, APRIL 18, 2012
    [Social] 12 (of the) Best Content Marketing Guides, Tips and Tactics of 2011
    As you’ve no doubt read in many places before, content is one of the core elements of B2B social media marketing success. Why Your Social Media Campaign is Performing at 1/7th of Its Potential by Business2Community. Content is king. Content is also crucial for lead nurturing , SEO and other online marketing initiatives.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 2, 2014
    [Social] How to Measure Success in Inbound Marketing
    The inbound methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Referral traffic is a link from another website (including social media). social media, referrals, direct traffic, organic, etc.). Your Blog.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 6, 2015
    [Social] How Facebook Can Get More Eyeball for Your Videos
    brand that is serious about using video should have […] Author information Jayson Duncan This monthly Social Media and Video column is contributed by Jayson Duncan. Twitter | Facebook | LinkedIn | How Facebook Can Get More Eyeball for Your Videos by Jayson Duncan - Maximize Social Business. Video
  • SAZBEAN  |  SATURDAY, MAY 17, 2014
    [Social] Internet Marketing Strategy Articles for the Week of May 12, 2014
    How to Stop Facebook Contest Fraud and Deter Prize Hunters (Social Media Examiner). HOW TO SPOT THE WRONG CUSTOMER PERSPECTIVE (Social Media Explorer). 5 New & Improved Twitter Features Marketers Should Use (Search Engine Watch). Here are the top Internet strategy, marketing and technology links for the week of May 12, 2014….
  • HUBSPOT  |  FRIDAY, SEPTEMBER 20, 2013
    [Social] 50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
    Without them, we wouldn''t be converting our websitevisitors or social media fans into actual leads for our sales team. You can use these to further style your CTAs in a design-focused software. 2) Social Media Share and Sentiment Calls-to-Action. Social Share CTAs. Social Sentiment CTAs. We''ve got you covered. Enjoy!
  • SAZBEAN  |  MONDAY, NOVEMBER 28, 2011
    [Social] Sazcast Episode 34 – Mobile Websites with Dave Peckens
    Here are the links we discussed in the podcast: ComScore: Mobile Social Networking App Audience Grows 126% In Past Year (ReadWriteWeb). Why Mobile Social Media Matters – Statistics, Trends, Technologies. Mobile websites and applications with co-host Dave Peckens. Show notes. Internet Trends via Mary Meeker — October 2011.
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 10, 2013
    [Social] The 20 Best Marketing Conferences In 2013
    With that in mind, I asked my social media connections “what are the best marketing conferences?”. There are events covering just about every topic in marketing today: social media, online marketing, search engine marketing, inbound marketing, branding, marketing leadership, content marketing, direct marketing, business marketing and more.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 19, 2014
    [Social] Almost any brand can be Pinteresting. Here’s how!
    This is an amazing opportunity for brands to increase brand recognition by way of social sharing or “pinning.” Like any social platform, Pinterest might not work equally well for all brands. Pinterest is social, so remember to interact and engage with others. Related Stories Social Media Explained. Absolutely.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JULY 15, 2012
    [Social] Are Sales and Marketing Chatting Enough? [CHART]
    Social tools within the enterprise are about more than just keeping up with your colleagues. Are you using social tools at your company?  by Egan Cheung | Tweet this Collaboration has been a big topic for us at Eloqua lately. Tell us your stories! Are Sales and Marketing Chatting Enough?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SATURDAY, DECEMBER 27, 2014
    [Social] Six Tips to Beat the Wintertime Blogger Blues
    During the holiday season, theorectically a time of cheer and togetherness, I always see an increase of Grinch-like behavior on my social networks, in the office or even waiting in line for coffee. Keeping social networks sane. Start following more positive people in your social networks online and keep an eye on the repeat offenders.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 26, 2010
    [Social] HOW TO: Deal With an Angry Customer on Twitter
    Social Media is the Equalizer for the Consumer. Social media makes it easy for us to share these types of information, especially Twitter because of its ease of use on a cell phone. Any mistake in social media etiquette on Twitter that your company does can be seen globally. 4) Take the Conversation Offline…Quickly!
  • AD YOUR COMMENT HERE  |  TUESDAY, APRIL 23, 2013
    [Social] Wharton School’s Jonah Berger talks about a smarter kind of viral [#IUNY13]
    Social Transmission: Why do people talk and share? Six key steps: Social Currency, Triggers, Emotion, Public, Practical Value, Stories. A 7 minute Master Class on “A Smarter Kind of Viral,” with James B Campbell Assistant Professor of Marketing at Wharton Business School and Author of Contagious. Trust and targeting.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 13, 2014
    [Social] Your Business Blog Sweet Spot: How to Find It and Keep It
    Do you use social media like  Facebook ,  Twitter  or  LinkedIn ? Clever headlines and intriguing social updates will get them to click over to your content. Neuromarketing  blog and  Neuromarketing social networking site  on Ning. One way to understand their needs to is to know their online habits and interests. Wikipedia.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 24, 2012
    [Social] The Content Marketing A-Team
    It is someone who understands the nature of dynamic content – the kind of content that generates comments and social shares. It is also someone who increasingly has their own social influence and not just publishes content but also shares it and helps get the conversation going. Social Writer. Editor. Content Curator.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 15, 2014
    [Social] Blogger Outreach Trend of 2014: Transition from Informal to Structure
    While I think we will see a quite a few new trends in blogger outreach as brands are … Continue Reading Blogger Outreach Trend of 2014: Transition from Informal to Structure by Kristen Matthews - Maximize Social Business - Maximize Social Business - Your Social Media for Business Resource.
  • LEAD VIEWS  |  WEDNESDAY, SEPTEMBER 26, 2012
    [Social] Marketing Automation: A Hot Topic at Dreamforce ‘12
    It was my first Dreamforce conference and surely not the last, especially because saleforce.com announced a new focus on the social. [[ This is a content summary only. 72,000 people reportedly attended Dreamforce ’12 last week. Visit my website for full links, other content, and more! ]].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Personalization versus privacy.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 21, 2011
    [Social] Eight Scintillating Lessons from SXSW
    But I would be remiss if I didn’t write about this significant experience with the community, so here are eight highlights: Social media evolution and revolution – I have long-admired Clay Shirky and was delighted to be able to see him live as one of the keynote speakers. The Frenchman said, “Sit on the curb and cry.&#.
  • HUBSPOT  |  MONDAY, JULY 1, 2013
    [Social] 10 Quick Tips for Getting More Business Value Out of Twitter
    Social media, especially Twitter, requires a lot of effort in order to extract business value. So how can marketers navigate this social network and prioritize their time so they''re only reviewing the tweets that are most important to them? Speaking on social + lead gen at 3pm. How do you target your social media efforts?
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 16, 2012
    [Social] How the Hospitality Industry Can Use Pinterest
    Pinterest has emerged as a social platform to watch as more businesses jump on board (no pun intended). Here are a few ways the … Related Stories The Time is NOW for Social Media in the Hospitality Industry. Pinterest Social Hospitality
  • MI6 MARKETING AGENCY  |  THURSDAY, AUGUST 18, 2011
    [Social] Mi6 Quick Tip #8: Custom Groups
    Linkedin is the primary public social network for making connections and engaging with business professionals. This group is used as a case example by Jeff Wiener, CEO of Linkedin, in this short interview on Social Media and B2B Sales. How Philips Engages with Radiologists. Watch an Interview About This Linkedin Group. Some Thoughts.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 3, 2012
    [Social] What Were the Biggest B2B Marketing Disruptions of 2011?
    Google+ caused a disturbance because it presented a potentially major new social networking channel that gave marketers pause about how to determine when it makes sense to adopt a new channel. The good news is that many marketers realized they can’t – and shouldn’t – blindly adopt every new social platform that comes along. Google.
  • TOMORROW PEOPLE  |  WEDNESDAY, JANUARY 9, 2013
    [Social] Four Incredibly Naive Things People Say About Online Marketing
    As recently as the 90s, I thought the internet was for people with no social skills - it was just for guys who didn’t smell so good and liked Quake, right? It would be reductive to say that’s why he won the election, but many commentators believe his team’s brilliant social media marketing was a major influencer. Your How-To Guide''.
  • CONVERSIONATION  |  THURSDAY, JULY 14, 2011
    [Social] The Ripple Effect of Blogging: Inbound Marketing is Not Enough to Exist
    Often, inbound marketing, one of those new terms we have invented in the ‘social media age’, is defined as a combination of marketing strategies that focus on “being found” by people in the online space. That’s social as well. Inbound marketing is not about being passive. must admit I haven’t read David’s book. And I’ll tell you why.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 13, 2014
    [Social] Content Marketing Trends Taking Us into the Future
    It seems like just yesterday social media arrived on the scene and had marketers question its sticking power: “Tweets? ” Despite some initial reluctance and a learning curve, thought leaders in the space assured us that social was going to change the way we do business. But what’s in the crystal ball these days?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 11, 2011
    [Social] DenialPlus. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Kacy Maxwell is a guy who loves his work, family and a good challenge. Follow him on Twitter: @ Kacy TheDude. Google techologies {growtoons} google plus cartoon
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 6, 2012
    [Social] Buttbook. A {growtoon}
    Join the growtoonists each Friday for a humorous take on marketing, social media, and current business events. Related Stories Finally, we have an answer. A {growtoon}. Black Friday Deals on Groupon Stock! A {growtoon}. Nutrimus Posticus. A {growtoon}. Awesome Box. A {growtoon}. Mergers that should have never happened. A {growtoon}.
  • FOLLOW THE LEAD  |  THURSDAY, AUGUST 5, 2010
    [Social] ‘Dialing for Dollars’ is getting quite expensive
    The results are less than encouraging, and suggest that b-to-b sales and marketing execs must fundamentally change their sales strategies if they want to stay viable.  It also provides additional ammo for advocates of integrating social media into the sales process. Oops. “ In theory there is no difference between theory and practice.
  • DELICIOUS B2BMARKETING  |  TUESDAY, DECEMBER 6, 2011
    [Social] B2B Content Marketing Statistics: 2012 Budgets, Benchmarks and Trends [Research Report]
    Just as we found in last year’s study, article posting and social media (excluding blogs) are the most popular tactics and are currently used by 79% and 74% of B2B marketers, respectively. Marketers are using social media more frequently. As we saw last year, Twitter is the most popular social media channel with content marketers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 26, 2013
    [Social] 8 Questions B2B SEO’s Should Ask In Buyer Persona Development
    But what’s interesting is that the conversion rate for organic search engine traffic is actually less than the average conversion rate across all channels and second to last overall, only ahead of social media. ” This question helps uncovers possible link opportunities and social media destinations for outreach strategies.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Social] Why we are all digital customers
    Today’s “digital customer” simply wants to be able to interact, act and transact across digital and social platforms when and where it suits best. In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company.
  • MARKETING EDGE  |  THURSDAY, APRIL 12, 2012
    [Social] Two Reasons This Great Article Sucks
    Hitting on a single topic in marketing, social media and business communications. I read this article that appeared in Marketing Profs with mixed emotions, it was terrific because it lays out in clear fashion what the digital world regards as a good resource for a topic. Quick and to the point.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 20, 2009
    [Social] Content Ideas for B2B Lead Generation – B2B Marketing and Sales Tip #265
    We know all know Content is King in B2B Marketing.  We use it for blogging, email campaign offers, sales support, website content, whitepapers/eBooks, social media teasers and webinars.  In a recent study by Kingfish Media they found that over 70% of marketers are using custom content to communicate with current
  • SAZBEAN  |  THURSDAY, JULY 18, 2013
    [Social] Content Marketing for Small Businesses
    In today’s social world, creating good, informative content is extremely important to standing out among competitors. At the same time, monitoring social media can reveal topics and trends that can drive your editorial plan by covering issues, topics and especially, answering questions that your customers and buyers are interested in.
  • MARKETING EDGE  |  SATURDAY, SEPTEMBER 11, 2010
    [Social] MN Blogger Conference Highlights Live
    Hitting on a single topic in marketing, social media and business communications. Conferences usually are born from a small group of people saying, “We should… That was the conversation between Arik Hanson, Mellisa Berggren inspire The Minnesota Blogger Conference. Quick and to the point.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 16, 2013
    [Social] How to overcome the “I’m not an expert” fear
    ” I call myself a specialist in Social Media, Online Presence & Internet Marketing, NOT an expert. Sarah Santacroce is a Social Media, Internet Marketing & Virtual Event specialist. by Pauline Baird Jones Indeed, Alessandro, Social Media changes everyday, so there. By {grow} Community Member Sarah Santacroce.
  • NUSPARK  |  SUNDAY, DECEMBER 30, 2012
    [Social] 2013 New Year’s Resolutions for the B2B Marketing Department
    That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more.  Social Media. Planning. Online Display.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, NOVEMBER 9, 2012
    [Social] Sales Prospecting Perspective Weekly Recap - Week of November 5, 2012
    Laney provides three reasons why outbound campaigns can have more of an impact when trying to increase attendance than just utilizing email and social media outlets. There were many great stats from the webinar, but I chose only a couple to share in my post Has Your Organization Embraced Social Selling? Now, on to this week's recap.
  • SAVVY B2B MARKETING  |  TUESDAY, APRIL 13, 2010
    [Social] New Perspectives into B2B Buyer Behavior
    I always love research that gives me new insight into buyer preferences, so I was excited to see a new report called Buyersphere: Survey of B2B Buyers use of Social Media. Social media, on the other hand, is used less frequently with all buyers, but it is deemed to be one of the most influential sources of information for those who use it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 18, 2012
    [Social] Is New Google like the New Coke?
    Here’s the vanilla article from Lance Ulanoff at Mashable, announcing its birth:  Google Merges Search and Google+ into Social  Media Juggernaut.  He says: “Now we know  Google ’s master-plan for integrating  Google+  ever more deeply into the Google ecosystem: Pour the whole thing into Google search. Which did you like better?  Every.
  • CMO ESSENTIALS  |  MONDAY, MARCH 16, 2015
    [Social] The 21st Century Buying Experience: Say Farewell to the Sales Cycle
    Aberdeen research published in Social Powers Activate: Engineering Social Engagement to Win the Hidden Sales Cycle , identifies how the strongest-performing companies are, however, able to effectively restore equilibrium to this pendulum power swing within the customer’s journey. My, how times have changed. CMO Insights Trendin
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 14, 2015
    [Social] #ProspectingChat: Perfecting Response Rates with Donato Diorio
    Today we''ll be discussing best practices for perfecting your response rate over email, voicemail and social platforms. Q8: What defines a good sales outreach, on email, social or voicemail? After a long hiatus, #ProspectingChat on AG Saleswork''s Twitter account is back this week! Date: Wednesday, January 14, 2014. Explain.
  • B2B MARKETING INSIDER  |  THURSDAY, NOVEMBER 1, 2012
    [Social] The Most Toxic Words In Marketing
    ” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” ”  Because when you create great content, your readers will share it.
  • SAVVY B2B MARKETING  |  FRIDAY, FEBRUARY 5, 2010
    [Social] Savvy Week in Review: February 5
    Social Media Usage in Content Marketing Jumps 500% in Two Years by @juntajoe This quick post from Joe Pulizzi looks at which content products (eBooks, blogs, etc) are increasing, holding steady and decreasing in terms of distribution. Perhaps it's the short month kicking everyone into high gear. We've handpicked a few of our faves. We agree.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 17, 2015
    [Social] How To Use SlideShare For Content Repackaging
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | How To Use SlideShare For Content Repackaging by Ann Smarty - Maximize Social Business. Content repackaging is the number one content strategy that not enough people are using. SlideShare
  • B2B MARKETING INSIDER  |  THURSDAY, JANUARY 12, 2012
    [Social] Get Found: 7 Steps to Fire Up Your Inbound Marketing
    What you should define as best as you can is the percentage of time your audience spends in various media channels such as print, online, TV, mobile, social, etc. Identify Influencers and  Get Social. Everyone uses a search engine and everyone is on a social platform. Social requires a different form of engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 19, 2012
    [Social] 5 Media Lessons Every Marketer Should Learn
    The discussion largely turned to the forces altering the media landscape (social, search, etc.), and the future trends that will shape it. Social media has reshaped content to the point where it’s not meant simply to draw readers, but to engage them and their network continuously. The media industry is no exception. Marketers are too.
  • EARNEST ABOUT B2B  |  MONDAY, MARCH 17, 2014
    [Social] This is the week that was: Twitter analytics, best practice for DM and a revolutionary reading app
    B2B linkedin social media statistics twitter best of b2b marketing direct marketing After a long absence the sun has made a welcome return to central London this week and it is a welcome return, let me tell you. Here’s an overview of a few things that have caught our attention of late. Let’s get analytyical. Have a good week, all.
  • THE FORWARD OBSERVER  |  TUESDAY, NOVEMBER 26, 2013
    [Social] 9 Ways To Get More Prospects To Discover Your B2B Blog
    Now, there are even more tactics available, including email marketing , search engine optimization , social media , analytics and blogging. Use social media – “ Content is fire. Social media is gasoline.” ~Jay Baer. Extend the reach of your blog with social media sharing. Also, on social media, be as visual as possible.
  • SYNECORE  |  MONDAY, JANUARY 20, 2014
    [Social] Free and Paid Ways to Promote Your Blog
    Social icons: Clearly display icons for all your social media channels (i.e. Doing so encourages your readers to share your post with their social communities. Share: Push each new blog article on all your brand’s social channels. The Internet is abounding with content. Freebies. Spend Some Money. Good luck!
  • SOCIAL MEDIA B2B  |  TUESDAY, SEPTEMBER 3, 2013
    [Social] 21 Unbelievable B2B Content Marketing Statistics
    B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. Here are some key statistics from the study.
  • SMASHMOUTH MARKETING  |  WEDNESDAY, OCTOBER 21, 2009
    [Social] MarketingProfs Digital Mixer: Top 20 Tweets #mpdm
    MikeBarzacchini : "Viral video (and social media) is. Intel's social media guidelines document [link]. Matt_Genius : RT StephanieSAM Social relationships are about money. anetah : social ads on Facebook expensive according to @MariSmith but worth it because of very precise targeting # mpdm. the top of the page. Now what?
  • ENGAGE  |  WEDNESDAY, FEBRUARY 20, 2013
    [Social] The Content Hustler’s Playbook for Brands: 5 Steal-able Ideas
    Don’t hold your breath waiting for a social media parade in your honor. Stop having a “social media guy”. This describes the social media department at far too many companies: “Oh, Marcus really gets social media. He does a really good job doing our social media!”. Very meta. And why not? Pivot and move on.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 21, 2015
    [Social] The Anatomy Of A Great SlideShare Deck
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | The Anatomy Of A Great SlideShare Deck by Ann Smarty - Maximize Social Business. Creating the perfect SlideShare slide is more than a skill, it is an art. Comments Wow, there''s a lot here Ann.
  • CONNECTING ELEMENT  |  MONDAY, APRIL 13, 2015
    [Social] Five essential digital metrics
    We’ve outlined our favourite five across all channels; considering web, email, social media and more. There’s a plethora of digital marketing measures out there, all of which are useful in one way or another – but which are the ones you rely on the most? The post Five essential digital metrics appeared first on Connecting Element.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  SUNDAY, NOVEMBER 27, 2011
    [Social] Marketing, Journalism, and Truth as Competitive Advantage
    Has that changed in the social media era? And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. But the social web has created an important shift for both disciplines. For both fields, content that moves virally through the social web represents success and power.
  • JUNTA 42  |  MONDAY, FEBRUARY 1, 2010
    [Social] David Meerman Scott on content marketing, social media & what's next
      I had a chance to catch up with David recently and got his quick take on the book, social media and content marketing. So I have added extensive new information and examples on Facebook, Twitter, and other social media sites.  There will always be a bright, shiny, new social media service.  Enjoy!  
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 6, 2013
    [Social] Dear Facebook. Please let me pay you.
    There is probably nothing more debated, despised, and dissected on the social web than Facebook’s ever-changing scheme to monetize its vast audience. Related Stories Does everybody need a social media strategy? Social media trends that are colliding in 2013 A cautionary tale: Putting your business in the hands of Facebook.
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