CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JUNE 29, 2011
[Social] ExactTarget and Eloqua Stake Their Claim To Centralized Customer Management
But ExactTarget has added mobile, Web pages, and social in recent years. The IMH, as we cognoscenti call it, combines ExactTarget's email, mobile, Web pages, Web visitor tracking, and social media with external touchpoints as well as Salesforce.com and Microsoft CRM. So did I. As Captain Planet used to say, The Power Is Yours. Oh well.
BLOG MY CALLS | TUESDAY, AUGUST 20, 2013
[Social] Avoiding (& Fixing) Negative Reviews: Recap of Fleischner Webinar
Focus on your Centers of Influence, socially and locally). Local and social are big keys to managing reputation. 'Our marketing webinars are always awesome. We host 1-2 webinars each week. But last week our webinar with Michael Fleischner was particularly awesome. The ultimate goal of reputation management is control. No Reviews.
SALES LEAD DYNAMICS | WEDNESDAY, OCTOBER 20, 2010
[Social] Extra, Extra: To Get More Leads, Harness the Power of the Press Release
Social Bookmarking Sites such StumbleUpon and Digg. Social Media sites – LinkedIn, Facebook, Twitter. He describes the new world as an “ecosystem” where the media, search engines, blogs and social networks feed one another. Once upon a time a press release was designed solely to get media attention. Things have changed. Award.
SMASHMOUTH MARKETING | WEDNESDAY, DECEMBER 8, 2010
[Social] Inbound Marketing Gurus -- Where's All The Outbound Marketing Goodness?
Inbound Marketing's goal is to pull potential customers in by all different methods, whether it's compelling content, savvy SEO execution or community interaction via social media. Inbound Marketing is all the rage these days, and why shouldn't it be? It works, right? Where do you turn? Definitely worth checking out. Great stuff. Let us know!
FEARLESS COMPETITOR | SUNDAY, MARCH 2, 2014
[Social] The Marketing Made Simple TV Oscars
In addition, my stars are companies like Watchitoo , that provides our TV on the web platform that now delivers g reat video and audio quality and Craig Yaris of Social Ribbit , who directs all our shows. We love to read comments and appreciate those who share on social media. Millions will be watching, but not me. could not care less!
HUBSPOT | MONDAY, JANUARY 6, 2014
[Social] Feel Like You're Fighting With Your Keywords? 7 Ways to Win
Like the article our staff member wrote on baby boomers and social media. Here''s an example of how to use a keyword phrase and relate it to a case study: We used the phrase “why is social media important” and wrote a blog post about WestJet and how its recent Christmas Miracle video went viral with the help of social media.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 28, 2013
[Social] Is Big Testing the Future of Marketing?
Post-click experiences happen when people click through from ads, emails, socially-distributed links, etc. However, that’s starting to change — thanks in large part to the force of customers in social media. Every day, we are seeing more overlap between marketing and technology. Between science and art.
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Social] 11 Digital Tactics to Amplify Your Next Fundraising Event
This is the most effective way to track the conversation around your event in social media. Not only does it provide information about the event, but it also gives people a URL to share with their networks via email and social. To learn more about how to create social media buttons, check out this post. And it works!
HUBSPOT | WEDNESDAY, SEPTEMBER 11, 2013
[Social] How to Add HTML Embed Codes to Your Website [Quick Tip]
'If you want to curate others'' content from social media or just make your own visual social media content work harder for your overall content strategy, you need to know how to embed HTML code onto your blog or website. It''s often referenced with HTML to designate interactive content taken from social and content networks.
B2B MARKETING INSIDER | THURSDAY, APRIL 7, 2011
[Social] 4 Tips To Becoming A B2B Marketing Insider (and More)
And there are many amazing writers who share their experience in B2B marketing, social media, digital marketing and demand generation. In May 2010, I became acquainted with Paige Holden on Twitter when we were both live-tweeting at the Social Media Plus event in Philadelphia, PA. remember when I was tapped to learn social media.
BIZNOLOGY | THURSDAY, SEPTEMBER 13, 2012
[Social] Content Marketing Metrics: What To Count, How To Count It
Followers/friends/fans and sharing for social media. It’s easy if your latest email newsletter or social media post has a link to a landing page with a “Buy Now” button on it. Photo credit: e y e / s e e. The most reliable way to do that is to define and track metrics over time. First, let’s discuss what metrics we’re talking about.
B2B VOICES | TUESDAY, SEPTEMBER 3, 2013
[Social] Three Ways to Explore Big Ideas (Little Ones Too)
My afternoon usually includes a walk to get a coffee and to take time to decompress from email and social media. 'One of the more challenging aspects of any career in B2B communication is creativity. There are many angles to this challenge (opportunity) and I’m often asked what fuels my ideas and what inspires me. Explore new ideas.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MAY 11, 2012
[Social] The Joy of Life
Much of this has come through the global connections of the social web. I just completed a whirlwind trip of London and had very little time to rest and take in the sights. But a meeting cancellation opened up a magical 90 minutes to walk through Hyde Park and enjoy a rare period of London sunshine. Huxley-Jones (1963). What a joyful woman.
HUBSPOT | SUNDAY, OCTOBER 21, 2012
[Social] Only 6% of Fans Engage With a Brand’s Facebook Page, and Other Marketing Stories of the Week
Many inbound marketers have reached the point where they’re actively using social media, business blogging , and working on their on-page SEO, but how do you take your marketing to the next level? Have you noticed that social and search are becoming more and more integrated lately? So how does a marketer do it all? Or maybe not.
TRADESMEN INSIGHTS | THURSDAY, OCTOBER 7, 2010
[Social] LinkedIn: 5 Ways to Make the Most out of Your Connections
recently read a post by Stephanie Sammons on Social Media Examiner entitled, 5 Ways to Develop a Meaningful LinkedIn Connection where she’s highlighted and given examples of how to take the connection phase to the relationship phase. How Do You Measure Social Media Success? Ask a question or give a compliment.
HUBSPOT | MONDAY, OCTOBER 8, 2012
[Social] How to Painlessly Transition Your Company to Inbound Marketing
Connect Your Commercials with a Social Media Campaign. If you work for an organization that uses commercials to advertise their business, ask if you can get social media in on the action just a little bit. anything that can help unify the messaging from your commercial and the content you're publishing to social media.
WINDMILL NETWORKING | FRIDAY, SEPTEMBER 9, 2011
[Social] Twitter SEO? Think Twylah.
Many businesses, through proactive content curation and a social media strategy that guides them into becoming the resource for their industry by sharing a lot of content, send out a lot of tweets on a daily basis. There's No Such Thing as Social Media ROI. Every person or business has probably had that “Aha! Yes, there is.
MODERN B2B MARKETING | THURSDAY, DECEMBER 12, 2013
[Social] How to Multiply Your Webinar ROI: Repurpose Your Webinar Content
Promotional content that will be communicated through several channels: your company’s social media outlets, your website, and through email invitations. Assigning a hashtag to your webinar allows you and your attendees to follow additional conversations about the event, and makes it easy to aggregate data from various social media streams.
MANHATTAN MARKETING MAVEN | THURSDAY, APRIL 12, 2012
[Social] Optimizing Brand Posture on Facebook
It’s hard to imagine that there are people who use social media, without having a relationship with brands. Hard as it may seem, given the endless hype, social media is mostly about friends and not about brands. Brands need to take this to heart when framing their social media posting strategies.
B2BBLOGGERS | TUESDAY, MAY 22, 2012
[Social] 25 Awesome LinkedIn Tips for B2B
In a lot of industries, when you say social media, people automatically think Facebook and Twitter—sites known around the world as some of the most popular, effective ways of engaging with prospects. Integrate with Twitter: Link up with your company’s Twitter account to maximize the power of your social reach. Enjoy, Jeremy.
FEARLESS COMPETITOR | MONDAY, JUNE 18, 2012
[Social] Public Speaking Tips and Techniques with CK Kerley
We love comments and those who share on social media. Public Speaking is one of the greatest fears people have today – behind Fear of Death. Ironically, Fear of Flying is #1, which makes zero sense – there has not been a fatal airline accident in the USA in years. Fear of Public Speaking is #2 and Fear of Death is #6.).
JUNTA 42 | THURSDAY, JULY 1, 2010
[Social] 14 Content Marketing Quotes to Live By
@mbloomstein @ahaval " Social media isn't cheap. Why do you trust employees to communicate with customers via phone/email but not blogs/social media. chrisbrogan 's time spent using social media: 25% listening, 50% commenting/interacting, 25% publishing via @bemydog. Enjoy!
MEASURABLE MARKETING | MONDAY, JANUARY 30, 2012
[Social] B2B Community Management: 10 Tips to Get Started
Although many people today associate digital "community" with a customer-facing space, B2B communities are also an integral part of social media. After all, businesses are comprised of (you guessed it), people. Maria Ogneva , the Head of Community at Yammer, has pulled together the following 10 best practices for managing a B2B community.
HUBSPOT | MONDAY, JULY 16, 2012
[Social] Top Chef, Marketer Edition: Quickfire Solutions for Difficult Marketing Problems
Quickfire Marketing Challenge #2: Social media engagement took a nose dive with everyone on vacation, and you need to increase it. Let's see what resources you have at your disposal to solve this social media engagement problem, and then we'll figure out a solution: Smartphone. Social media monitoring tool. What are we to do?
HUBSPOT | THURSDAY, NOVEMBER 22, 2012
[Social] 30 Amazing Marketing Tools, Tips & Tricks We're Thankful For
Social Media Tools. 1) Social Media Publishing Tools - It's wonderful to be able to actually enjoy your time off as a social media manager -- and social publishing tools let you do that. Happy Thanksgiving, everyone! And the easier we make our jobs, the more time we can spend with friends and family. Maybe. SEO Tools.
INSIGHTIQ BLOG | FRIDAY, APRIL 5, 2013
[Social] When Your Favorite Shows Turn Gruesome: Spoilers & Time-shifting
While few care about my Walking Dead watching experience, many others have been disappointed by social spoilers. CNN published a tongue-in-cheek article on how to avoid Olympic spoilers, which recommended that you avoid all social contact and hide out in the forest. Better social manners? 'Warning: Walking Dead Spoiler Alert.
HUBSPOT | SUNDAY, OCTOBER 7, 2012
[Social] Facebook Fans Are Hiding Your Posts, and Other Marketing Stories of the Week
New Research Shows Email Marketing is Not Dead, From Social Media Explorer. You might have heard rumors that social media will kill email. Well, according to research from Social Media Explorer, this is simply not true. You can read the full story from Social Media Explorer here. Happy Columbus Day weekend, marketers!
EVERYTHING TECHNOLOGY MARKETING | SUNDAY, APRIL 17, 2011
[Social] Top-3 B2B Content Marketing Formats & Channels
Newer channels such as social media and blogs are considered only moderately effective in comparison. In our last post we reviewed the key objectives of B2B content marketing initiatives as indicated by our 20,000 member survey. Now, let's take a look at popular content formats and delivery channels. What Content Formats Are Most Effective?
BIZNOLOGY | THURSDAY, FEBRUARY 14, 2013
[Social] An Entire Organization Should be On Board with SEO
If there is a separate department for each marketing activity, such as a social media department, content department, web development department, PR department, etc. The SEO provider shouldn’t be shuffled around from the Communications Department to the Web Content Team, to the Social Media Department to the Webmaster or IT Director.
IT'S ALL ABOUT REVENUE | WEDNESDAY, APRIL 10, 2013
[Social] The Payoffs Of Real Customer Centric Marketing
'by contributor | Tweet this Today’s guest post comes courtesy of Seth Lieberman, CEO of SnapApp , a marketing platform used by companies to create interactive content to generate leads and drive revenue across the web, mobile, social, and email. B2B marketers live and die by how effectively they generate quality leads that fill the funnel.
IT'S ALL ABOUT REVENUE | TUESDAY, FEBRUARY 25, 2014
[Social] 4 Content Marketing Metrics Trends and Best Practices
For instance, while vanity metrics may be important to measure for your social media marketing team, your CMO is likely more interested in conversion metrics from social posts instead. 'by Amanda Batista | Tweet this Nothing seems to brings marketers more joy (or stress) than metrics and measurement. So what are marketers doing?
MODERN B2B MARKETING | WEDNESDAY, APRIL 11, 2012
[Social] How to Cheat at Inbound Marketing
Well, when you’re prospecting for sales leads by using social analytical search engine optimizationical quantifications of technologicadoodies blah blah blah blah… Let’s face it – you’re busy. Want to know every last detail about how it works? Things like: What is inbound marketing? We’ve got you covered.
HUBSPOT | THURSDAY, JANUARY 9, 2014
[Social] Should You Remove Navigation From Your Landing Pages? Data Reveals the Answer
'For years, we''ve preached the importance of removing links from your landing pages : top navigation, sidebar navigation, footers, social media links -- anything that distracts viewers from filling out your form. Version B: Removed all external links, including the top navigation, footer navigation, and social media share links.
HUBSPOT | FRIDAY, MARCH 9, 2012
[Social] AT&T's Twitter SPAM Snafu Highlights Dangers of Automation, Outsourcing
Turns out, it's a double whammy: a case of social media automation and social media outsourcing gone wrong. reached out to Chris Baccus, the head of social media at AT&T, to get his side of the story. If you take nothing else from this, it's that you're never too big to fail at social media. was improperly sent.
SYNECORE | MONDAY, NOVEMBER 19, 2012
[Social] Branding 2013: Embrace Pinterest and Show Your Personal Side
However, the very fact that Pinterest is now so accommodating to accounts with commercial interests implies that the social networking platform may soon monetize. Though the hardcore pinners may shudder at the thought of Pinterest introducing advertising, I see great things happening in the future of this social networking site.
SAVVY B2B MARKETING | FRIDAY, FEBRUARY 25, 2011
[Social] Savvy Week in Review - February 25
Are Social Media Relationships Frail and Fleeting by @ducttape The Duct Tape Marketing guru takes on Malcolm Gladwell's recent assertion in the New Yorker that Social Media relationships aren't built to last. How Social Media Amplifies Competitive Advantage – by @markwschaefer Mark W.
HUBSPOT | TUESDAY, DECEMBER 20, 2011
[Social] How to Fix 4 Toxic Marketing Problems With Analytics
Problem #3: I don't know how to evaluate my social media. Yes, marketers know they should be participating in social media. Mapping dollars and cents to social media campaigns makes it a lot easier to invest in the best social media channels for your business and spend less time on those that aren't generating marketing results.
SAZBEAN | TUESDAY, NOVEMBER 5, 2013
[Social] The Power of Being Recommended
Marketo has some great advice on how to become the recommended brand… We’re now at “the end of the beginning” of social media marketing. While nearly every business and organization has adopted foundational social media platforms, many brands are now asking how they can effectively use these channels to engage their consumers.
EMAGAZINE B2B BLOG | THURSDAY, JULY 4, 2013
[Social] What’s Happening in the World of B2B Online Marketing?
Ways to Win with B2B Content Marketing & Social Media. The result of smarter content and social engagement is a more qualified and educated consumer by the time they get to sales discussions which can mean a shorter sales cycle and even an impact on order volume and referrals. B2B Web Strategy
HUBSPOT | TUESDAY, JANUARY 22, 2013
[Social] 10 Places You Can't Afford to Publish Mediocre Marketing Copy
The same goes for social media updates, too -- if you're publishing a blog post to your Facebook Page, you better believe a compelling meta description is of the utmost importance. It's what readers will see in the SERPs, social media, and their inboxes. 9) Social Profiles. Hey, those blog posts aren't going to write themselves!
B2BBLOGGERS | FRIDAY, NOVEMBER 12, 2010
[Social] The Year Of The Real Time Enterprise | B2Bbloggers.com - B2B.
We could all suggest that mobile, apps, and b2b social media are high level trends that will continue into for 2011. Through a combination of web analytics , marketing automation , real-time identification , sales pipeline analytics , and social media monitoring , the tools are now available to become a real-time enterprise. Sign up.
HUBSPOT | MONDAY, OCTOBER 14, 2013
[Social] 6 Stupid Content Promotion Mistakes No Marketer Should Make
There is no point in creating great content if you have no idea how people will find it -- whether through search, through social, through email sends, through co-marketing promotion , whatever it may be. 2) Always Relying Solely on Organic Social Media Promotion. Are you posting your new content to social media ? It sucks.
ENGAGE | FRIDAY, JUNE 22, 2012
[Social] SEO, Mr. Rogers, and MTV’s Made: Week in Content for June 22, 2012
Search Engines Get Social. New research shows that social media shares are playing a key role, with Facebook having the largest effect on search engine optimization (SEO) and Twitter coming in as the sixth strongest factor. Summer is officially here! Here’s a digest of cool news stories to kick off this hot weekend. Read more.
BLUE FOCUS MARKETING | SUNDAY, NOVEMBER 3, 2013
[Social] Now Posted on @BlueFocus: #Nifty50 Top Twitter Women Writers Award by @TomPick and @CKBurgess
The purpose of the award is to acknowledge the contributions of honorees to their fields, as well as their level of engagement on Twitter; to encourage interaction with these leaders; and to expand social networks. 'Each year, the #Nifty50 awards honor 50 men and 50 women who actively engage on Twitter. 2011 was the inaugural year. bloggers).
NUSPARK | SATURDAY, APRIL 30, 2011
[Social] How to Get Started with a Content Marketing Plan
Without a content plan, your firm can lose focus on its messaging objectives, its outreach tactics, its social media strategies, and more. A content marketing plan has now become an integral component of any digital marketing strategy. Content Marketing Strategy
SAVVY B2B MARKETING | FRIDAY, JANUARY 22, 2010
[Social] Savvy Week in Review - January 22
Pros and Cons of Applying Social Media to Traditional PR Campaigns - by @howellmarketing Amy Howell provides suggestions on how you can use social media to enhance your PR efforts. If you are like us, Friday crept up way too quickly! But, there was a lot of great ideas flowing around the web. Have a great weekend! The Savvy Sisters.
HUBSPOT | THURSDAY, FEBRUARY 23, 2012
[Social] 12 Ways to Create a User-Friendly Website Registration Process
Consider offering social sign-in. Social sign-in, also known as social authentication, lets visitors sign in to your site using a social network like Facebook or Twitter , or even an Apple ID or Google account. According to Marketing Pilgrim, 77% of online buyers said they think sites should offer social signup.
DIGITAL B2B MARKETING | THURSDAY, DECEMBER 12, 2013
[Social] How Google Is Killing Native Advertising
Less Google traffic means … … less social sharing, which means … … less social traffic, which means … … fewer inclusions in top article rolls, which means … … publishing on Forbes, or any other major media site, isn’t worth nearly as much as it would initially seem to be. Google.
INDUSTRIAL MARKETING TODAY | MONDAY, AUGUST 27, 2012
[Social] Digital Marketing Can Increase Industrial Sales
Only 22% of companies surveyed still follow the traditional RFP path, 78% are narrowing the field long before the RFP process, by conducting anonymous web research and relying on information from peers and others via social media venues ( Source: SiriusDecisions ). The industrial buy cycle has not changed.
HUBSPOT | THURSDAY, AUGUST 19, 2010
[Social] Facebook Places Launches, Allows Businesses To “Check In”
Facebook has delivered a major blow to not Foursquare and other location-based social networks, but to Google and Yelp. The social network has announced the launch of a major new feature: Facebook Places. We have talked many times about the adoption and marketing implications of location-based social networks on this blog in the past.
FEARLESS COMPETITOR | MONDAY, JUNE 20, 2011
[Social] 5 Tips for Developing Strong Buyer Personas
In fact, in his great new book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas – the emphasis must be on people and not on the sale. Buyer Personas are the foundation of great B2B marketing. Amen, Mike.). Got that, Microstrategy ?- What about IT?
B2BBLOGGERS | THURSDAY, JULY 22, 2010
[Social] Content Marketers: How to Think and Act Like a Publisher
Enter the social web, and your readership is just as capable of distributing the content for you. Conclusion We are at a pivotal time in history, where we are not only experiencing the convergence of print, digital, and social media, but also a transition in the way content is created, packaged, and consumed. keeping readers loyal).
IT'S ALL ABOUT REVENUE | TUESDAY, MAY 15, 2012
[Social] How to Treat Your Customer Like Prospects
Profile data, digital body language and social media help you understand what your prospects care about. by Amy Bills | Tweet this I love The Office episode “ Business School ,” when Ryan schools Michael Scott on the cost difference between keeping a customer and finding a new one. Yes, I still watch The Office. Welcome Them with Open Arms.
MODERN B2B MARKETING | THURSDAY, FEBRUARY 13, 2014
[Social] 10 New Examples of Marketing So Useful, You’d Pay For It
AJAX Social Wipes. Once Ajax Social Wipes has scrubbed your Twitter account, it display a “Possible Stains Detected” list of your potential spam followers. 'Author: Jay Baer Today’s smart marketers are all about helping their audience — not hyping their products. Lowe’s Fix in Six. IKEA Moving Day. Genius!
EMAGAZINE B2B BLOG | TUESDAY, MAY 21, 2013
[Social] Why Tweeting isn’t enough – How to grow your Twitter Following in 5 East Steps
'Twitter is fast becoming another contender for the B2B social media marketing space. We make it a general rule of thumb, when we are learning about our prospects or even our existing clients, to follow them on social media channels, including Twitter. It isn’t enough to have your social media accounts. Twitter
HUBSPOT | WEDNESDAY, JANUARY 29, 2014
[Social] 30-Day Blog Challenge Tip #28: Crowdsource Content Ideas
Make sure you provide attribution with links to their social profiles. These types of posts have been incredibly popular on my blog, with high traffic and social shares. ". 'From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Also, put a deadline on the email. Blogging
HUBSPOT | TUESDAY, JULY 5, 2011
[Social] How to Master Twitter for Business in 2011 [Free Ebook!]
The fact is, when used effectively, Twitter can have a number of business benefits , like helping you develop and promote your brand and content, interact and support your customer base, monitor social media, develop online relationships, and yes, even generate leads! Understand Twitter's role in social search. Download your copy here!
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 3, 2011
[Social] How to Do Great Marketing with (Almost) Zero Money
Technology and the advent of high speed connection and social networks means the world has changed dramatically. Where do they look for answers – friends, social networks, Google, Trade Associations? Distribute your content on social networks (Cost: Zero). Or watch this Slideshare: _. You’re in for a treat! The best news?
FEARLESS COMPETITOR | SATURDAY, JULY 2, 2011
[Social] HOW TO: Manage Your Online Reputation Using SEO
If someone posts your social security number, bank account number, credit card number or an image of your handwritten signature, Google will make efforts to remove it from search results. Remember all of those social media profiles that you created in step two? One easy way to create it is to post your social media feeds to your blog.
FOLLOW THE LEAD | TUESDAY, AUGUST 17, 2010
[Social] Sales-exec-as-publisher-model taking shape
' For Greg Verdino , it’s dangerous for b-to-b sales and marketing execs to be lulled into thinking that social media is predominately for consumer markets. 'The shift is not about b-to-b or b-to-c.' Take IBM. ’ “I’m not saying traditional sales goes away,” Verdino said. Subscribe to RSS.
WINDMILL NETWORKING | FRIDAY, JANUARY 20, 2012
[Social] 5 Steps To Connect With People Outside Your Network On LinkedIn
Always remember that manners apply online just as they do offline, and LinkedIn (as well as all social media) is simply an example of new tools , old rules. Related Stories Social Media for Startups: You're Doing It Wrong. They signed up and forgot about their profiles, or they just simply “checked out” for some reason. LinkedIn
BIZNOLOGY | FRIDAY, MAY 24, 2013
[Social] Is it even possible to destroy your reputation today?
Weiner is the once-disgraced congressman from New York who turned his Twitter account into a social media Weinerland both literally and figuratively. He committed a social faux pas so egregious that one had to wonder if he would ever be able to show his face in public again. 'Photo credit: Wikipedia. Or can it? If Hey, why not.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, AUGUST 30, 2012
[Social] HubSpot Launches New Version to Deliver Better-Targeted Content
Specific changes include: - a new contact database that is much more flexible than the original HubSpot database, allowing access to all types of email and landing page interactions within HubSpot and to social media activities imported to the system. The new database is built with HBase , which accesses Hadoop files. workflows (hah!
HUBSPOT | SUNDAY, JULY 29, 2012
[Social] The B2B Marketer's Blind Spot and Other Marketing Stories of the Week
The latest update from the ever-evolving social network is a concept called the 'Recommendation Bar' for websites to install. It's the latest addition to Facebook's Social Plugins Suite, which includes the external Like button, Subscribe button, and Facebook Comments section. Oh man, how good does that egg look? It got me thinking.
FEARLESS COMPETITOR | TUESDAY, JULY 16, 2013
[Social] Why Writing Guest Posts Should Be Very Important to You
Guest post for Marketo : Igniting Word of Mouth – How WOM Reduced Teen Smoking in South Carolina (722 social media shares already!). We love comments and those who share on social media. 'Guest posts not only bring links, they bring an audience for your content marketing. in his recent e-book. Boy does it ever!
MODERN B2B MARKETING | TUESDAY, SEPTEMBER 25, 2012
[Social] How to Create a #Winning Content Marketing Campaign
Social Media Tools. There are a bunch of a social media tools that can help gather data for your personas. If you are looking for a more automated way of gathering insights from social media you can use a tool like Radian6. But what are some of the key steps to a successful content marketing campaign? Surveys. Analytics.
CROSS-CHANNEL CONVERSATION | WEDNESDAY, MAY 2, 2012
[Social] 5 Digital Law Lessons Learned at Suffolk
On April 13, I had the pleasure of attending a class at Suffolk Law School, “Social Networking Sites: Law, Policy & Practical Strategies.” [Posted by Alexis Karlin Digital Marketing Specialist, Neolane, Inc.] Although it was a long day, it was an information-packed session which taught me innumerable lessons of value.
JUNTA 42 | WEDNESDAY, AUGUST 25, 2010
[Social] Brian Solis Rocks Latest Junta42 Top Content Marketing Blogs
This time the popular author, speaker and social media blogger earned a clear first place. 16 Social Media Explore r. 30 Social Media Examine r. This is our ninth installment of the Junta42 Top 42 Content Marketing Blogs. Congratulations Brian. We started with reviewing 81 content marketing related blogs in 2007. Brian Soli s.
CONNECT THE DOCS | MONDAY, JANUARY 31, 2011
[Social] ClickInsights: What was your "Aha" moment in 2010? - Part 1
During this past year, my “aha” moment was discovering the power of Twitter for Social Media with the Adobe TweetDeck application. Instead, I have come to realize that Twitter is a highly influential way to build social networks and relationships, quickly find specific business information, and track the release of white papers.
SAZBEAN | MONDAY, SEPTEMBER 10, 2012
[Social] Building Media Relationships & Maximizing Positive Coverage
Share on social media channels. Nikki Little is a PR professional and the social media manager at Identity , an integrated public relations firm driving strategic communications programs for a diverse portfolio of clients across the United States. We have a big media interview coming up, but how do we best prepare for it? 11:45 a.m.
BIZNOLOGY | TUESDAY, JANUARY 7, 2014
[Social] Fulfill your resolution to blog in 11 steps
If you start seeing more consistent readership and deeper popularity as manifest my consistently-increased social sharing (by people other than you and your best friends) then you’ll start seeing your metrics move more reliably. 9) Social media has become an essential part of the blogging life: I can’t say this enough.
HUBSPOT | MONDAY, OCTOBER 11, 2010
[Social] Which Types of Form Fields Lower Landing Page Conversions?
Join HubSpot's social media scientist Dan Zarrella to understand the real data and science behind lead generation. This post is a sneak-peak preview of the upcoming Science of Lead Generation webinar where you'll learn about the real data and science behind getting more leads from your website. Register now to reserve your spot.
SOCIAL MEDIA B2B | THURSDAY, OCTOBER 31, 2013
[Social] The Difference Between B2B and B2C Digital Marketing
Integrating email and social media. It’s easy to abuse both social media and email, with poorly targeted ‘blasts’ of information that matter to a hungry sales division. 'I was tempted to write a list of seven or so ideas on the differences between B2B and B2C marketing. What remains the real difference then? Content strategy.
HUBSPOT | TUESDAY, SEPTEMBER 3, 2013
[Social] Adjust How You Think About Content (It Could Actually Lessen Your Workload)
Although it makes good sense for SEO and lead generation purposes to keep updating your social media sites and keep up a blog, business owners -- and even some marketers -- are generally not writers. Your sales team also very likely has great suggestions for social media content and blog ideas. Here''s how. Talk about ROI.
FEARLESS COMPETITOR | FRIDAY, JULY 27, 2012
[Social] Review of the book Sales Growth: 5 Proven Strategies from the World’s Sales Leaders
Find Big Growth in Big Data (The explosion of data on customer behavior and social media chatter opens a world of opportunity). Power Growth Through Digital Sales (Embrace social, mobile and integrate these with other channels). 4 and 1/2 stars out of 5. Like all reviews we do now, you can read the review or watch the video review.
FEARLESS COMPETITOR | THURSDAY, JULY 11, 2013
[Social] The Convergence of Marketing and Technology – @chiefmartec aka Scott Brinker on Marketing Made Simple TV
Marketing Made Simple TV is directed and produced by Craig Yaris of Social Ribbit. Please check out our sponsors too, like Avitage , Communication Strategy Group , Social Ribbit and Watchitoo. 'The Convergence of Marketing and Technology – @chiefmartec a.k.a. Scott Brinker on Marketing Made Simple TV. Scott Brinker.
FEARLESS COMPETITOR | THURSDAY, MARCH 15, 2012
[Social] Want to Host Your Own Company TV Show? Talk to the Host of Mad Marketing TV!
Social Media. Social Media. Can You Use the Expertise from Mad Marketing TV for your firm? Mad Marketing TV, the terrific marketing and sales show sponsored by Act-On Software and hosted by Jeff Ogden is the world’s first “TV on the internet” show. Why not do a thought leadership show for your company? Adele Revella.
KOMARKETING ASSOCIATES | THURSDAY, JULY 11, 2013
[Social] How B2B Organizations Can Create More Effective “About” Pages
Social media is part of the reason. Prospective buyers have greater access and ability through social media to research a B2B vendor. Links to company social media assets. This last idea is more of an opinion than recommendation; and it doesn’t have any direct relationship to search or social media. RavenTools.
B2B IDEAS @ WORK | THURSDAY, APRIL 7, 2011
[Social] Is Your B2B Campaign Average or Exceptional?
” Marketing Experiment: The example I saw tested whether an opt-in sign-up message with social proof (e.g. According to the Theory of Reasoned Action (TRA), people often make decisions based on their own personal attitudes, as well as the social attitudes related to that behavior. So always be learning and always be testing.
MI6 MARKETING AGENCY | SUNDAY, AUGUST 7, 2011
[Social] Our Favourite Posts, Week of July 18th
He spends on after 4-6 hours per week reading and researching areas related to marketing, business and relationship development, innovation, social media, content production, technology adoption and community development. Tim Pawlenty: Social Media “Breaks the Stronghold” of Mainstream Media. Social Media ROI: You’re Popular?
HUBSPOT | SUNDAY, FEBRUARY 3, 2013
[Social] The Top 5 Super Bowl-Themed Marketing Stories of the Week
From historic ads in the 1980s to today's successful inbound marketing strategies like newsjacking and social media marketing, let's all enjoy a little Super Bowl marketing-related entertainment before the big game. Super Bowl Social Media Marketing: A Detailed History, From Social Media Today. "Sunday! Sunday! Sunday!".
MODERN B2B MARKETING | THURSDAY, JULY 25, 2013
[Social] Email Marketing: What to Test and How to Test
Social sharing icons. Social connecting icons. Social proof. Social test. 'Author: Jon Miller One of the most powerful aspects of email marketing is that it can be tested (and thereby optimized). Testing is your biggest ally. You should always ‘test for the best’ in your email campaigns. What to Test. From name. Opt-down.
B2B IDEAS @ WORK | WEDNESDAY, OCTOBER 19, 2011
[Social] Why Educating Your B2B Audience Isn’t Enough
However, social and behavioral science has taught us that often, education isn’t enough. Social Influence : What are those around them doing? There are many other variables that affect people’s behavior. Examples include: Cost vs. Rewards : Don’t assume you know their personal costs versus their personal rewards.
LEAD VIEWS | THURSDAY, DECEMBER 30, 2010
[Social] B2B Marketing & Lead Generation predictions for 2011!
The year also saw, B2B marketers taking to social media with a vengeance, according to a research by Biz Report , 86% of B2B firms today are using social media, compared to 82% of B2C outfits. Lead generation is an intrinsic part of every B2B organization, without this activity it is impossible to keep a business up and running.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, SEPTEMBER 19, 2012
[Social] 4 Ways B2Bs Can Integrate Digital
Digital media can help introduce doubt around current assumptions, disseminate new ideas broadly, and add social proof/credible support to those new ideas. Get social proof behind the disruptive idea. Pioneering companies also use social networks to communicate their ideas as broadly possible. Cisco is a great example here.
FEARLESS COMPETITOR | TUESDAY, JANUARY 24, 2012
[Social] Content Marketing is the Fuel of Marketing Automation – Advice from Experts
We love comments and those who share Find New Customers content on social media. Let’s say you use a marketing automation product like Marketo , E loqua , Silverpop , Act-On , or Pardot. You want to nurture leads over time. You need to create a series of transactions that lead from Problem to Solution. They feel it’s too much.
MARKETING GENIUS BLOG | MONDAY, JUNE 13, 2011
[Social] 4 Rules for Being Your Own CMO/CIO
That’s the everyday reality for CMO’s today as technologies including marketing automation and social media engagement/measurement platforms often fall in the realm of the CMO. SaaS solutions should, in theory, make it quick and easy to get up and running with your first email, social, and ad campaigns. Sound familiar? Digg this!
MODERN B2B MARKETING | FRIDAY, JUNE 14, 2013
[Social] Get More out of your Marketing Automation with Interactive Content
Depending on your specific needs and objectives, this content may be published on websites and blogs, in emails or on social channels including Facebook, LinkedIn and Twitter. Social sharing rates of 20%. 'Author: Seth Lieberman You have seen the benefits of content marketing , but are your recent campaigns falling a bit flat?
HUBSPOT | WEDNESDAY, FEBRUARY 22, 2012
[Social] Why Every Business Blog Needs Evergreen Content
36 Awesome Social Media Blogs Everyone Should Read ). How Path is Making 'Small' the New 'Big' in Social Media ). The FIFA World Cup: The Biggest Event in Social Media Yet? ). Promote Evergreen Blog Content in Social Media: Evergreen content can be a great pool of content to fuel your social media promotion.
WINDMILL NETWORKING | WEDNESDAY, DECEMBER 21, 2011
[Social] 5 Important Things Japan Taught the World about Twitter in 2011
When disaster struck and electricity went out, social media became an emergency broadcasting channel. Social Media in Itself is NOT an Authority. It’s been several months since the incredible misfortune and tragic events that have struck my beloved 2nd home of Japan. Thank you. We all know that Twitter is much more than that.
HUBSPOT | WEDNESDAY, APRIL 17, 2013
[Social] How 5 Companies Are Using Inbound Marketing to Succeed in Competitive Markets
Robert Ernst, the company’s social media manager, explains that keeping separate lists makes it easy to email customers at the frequency they prefer. Takk Takk Puts Icelandic Tourism on the Map With Social Media. Which means they had to have a brand people actually wanted to be friends with on social media. 'Rocky Balboa.
B2B IDEAS @ WORK | FRIDAY, APRIL 29, 2011
[Social] B2B Marketing Events Around The World - May 2011
Navy use social media. May 5 , Social-Loco San Francisco, CA: Leading executives and investors will discuss what the convergence of social and mobile web technologies mean for SMB, big brands and consumers. The changing nature of our industry propels us to stay on top of the latest trends. and mobile applications.
MEASURABLE MARKETING | THURSDAY, APRIL 5, 2012
[Social] What to Consider When Putting Together a Gamification Strategy
Debbie Hemley, from Social Media Examiner , published a useful guide to the 26 elements of a good gamification marketing strategy, or 26 things marketers need to keep in mind when building a strategy. Here are the elements we found to be most useful: " Player Types" - understand the different ways that people interact with games. Flow Theory.
MEASURABLE MARKETING | MONDAY, FEBRUARY 13, 2012
[Social] Michael Kors Valentine's Day Campaign is Multichannel at its Best
Luxury lifestyle brand Michael Kors has recently launched a conversation-starting campaign via social media, email, mobile and e-commerce. In true Valentine's Day spirit, we wanted to share with you today an example of a multichannel marketing campaign that we absolutely love. The great part? Share them here
CLIENT BRIDGE | THURSDAY, JULY 21, 2011
[Social] The Four C's of Content Marketing
Conversation Goal : Support conversation on multiple social networks, and manage each interaction across multiple platforms. Questions : Have you (with IT and Legal) developed and deployed policies for protecting your company's reputation and private information on social networks? Are you using multiple tools? View Original Article
HUBSPOT | THURSDAY, SEPTEMBER 13, 2012
[Social] How to Cultivate a Data-Driven Marketing Team
For example, you might have analytics for your email marketing over here; social media marketing analytics over there, there. We also have longer monthly meetings during which each individual team reports on their month over month progress and more niche metrics like email unsubscribe rate, social media reach, or blog subscriber growth.
MARKETING INTERACTIONS | TUESDAY, FEBRUARY 8, 2011
[Social] How to Win the Content Marketing Marathon
With buying now facilitated more often by online self-education and social exchanges, buyers are controlling when they engage, how often and to what extent. This means that B2B marketers need to continuously and consistently fuel online content marketing programs in parallel with their prospects. Date: February 9th, 2011. Register Now.
HUBSPOT | TUESDAY, DECEMBER 17, 2013
[Social] Could Your Content Go Further? How Paid Distribution Can Help
But with changes to Google''s algorithms and the continual rise of social comes massive opportunity for those businesses that realign spend to where it matters most. social media marketing (organic and paid), email , and every other inbound channel. Paid Content Distribution. You have to connect the two together. Confused? Facebook.
HUBSPOT | TUESDAY, FEBRUARY 28, 2012
[Social] Inbound Leads Cost 61% Less Than Outbound [New Data]
Inbound marketing techniques include SEO, blogging, and social media. The results of the survey showed: Blogs, social media and organic search maintained the top slots as least expensive. The average cost per lead for outbound-dominated businesses was $346. Take a look at the data in more detail below. Connect with HubSpot
HUBSPOT | TUESDAY, APRIL 12, 2011
[Social] How to Encourage Engagement on Facebook
With the number of Facebook users continuing to grow, businesses are having a hard time justifying staying away from the social network. Last year, only 27% said they were using the social networks, which is a 52% jump in usage. Recently, AT&T released the results of its Small Business Technology Poll. eMarketer found a 20.0%