B2B MARKETING INSIDER | TUESDAY, JANUARY 7, 2014
[Social] Is This The Year Of Big Data For Marketing?
Big Data Makes Way For Smart Data Across Social, Mobile, And Media “ According to Rebecca, Forrester predicts that Big Data will have a significant impact on marketing in 2014. Which social conversations are spurring the actions that lead to deeper engagement with your brand? My Take. More about the insights than the technology.
PR MEETS MARKETING | WEDNESDAY, JANUARY 30, 2008
[Social] PR Blogs that I Read
Chris Brogan - Chris has undertaken a project titled Social Media 100 to write 100 useful blog posts on using social media. . Fleet Street PR - Written by Dave Fleet, I find his insights on PR, social media and the industry interesting. . I have several PR blogs that I follow. In alpha here are the PR blogs that I follow. .
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, NOVEMBER 30, 2010
[Social] The five elements of a perfect blog post
He writes about how his life is going in the social media context. And to demonstrate a best practice, I’d like to introduce you to the sweetest writer on the social web: Stanford Smith of the Pushing Social blog. “How do I create the perfect blog post?. That question by a young student stopped me in my tracks.
SOCIAL MEDIA B2B | TUESDAY, SEPTEMBER 3, 2013
[Social] 21 Unbelievable B2B Content Marketing Statistics
'B2B companies continue to be interested in content marketing as a means to connect with their prospects and customers, as a first step to generate leads with content and social media. 85% of B2B Marketers say LinkedIn is the most effective social network in delivering content. Here are some key statistics from the study.
MARKETING TO BUSINESS EXECUTIVES BLOG | FRIDAY, MAY 20, 2011
[Social] The Role of Context in Curation: B2B Marketers Take Note
lot of Waldstein’s post refers to the role social voting is having on curation: if a lot of people like something, some consider it more valuable. Social (i.e., The point of view adds the value. He doesn’t. Neither do I. friendships) can’t provide the context that adds value.
KOMARKETING ASSOCIATES | THURSDAY, MAY 1, 2014
[Social] DMFB Preview: Building Your Online Brand Through Customers
That also extends to social media where, according to MarketForce , 81% of U.S. online consumers’ purchase decisions are influenced by their friends’ social media posts. Customers can generate links, drive social shares, and help build trust to a website, all of which are important factors in overall search performance.
WINDMILL NETWORKING | FRIDAY, FEBRUARY 27, 2015
[Social] How a Regular Dose of reddit Makes You a Better Marketer
'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re constantly looking for better ways to research, create and promote. Reddi
I-SCOOP | SATURDAY, JUNE 28, 2014
[Social] Intelligent data and information: Big Data and content in action
And there is quite some data nowadays: from customer data and social data to data regarding all possible areas of business, technology, science, customers and beyond. 'Big Data essentially means all data. The term Big Data has a technology and processing background in an age where ever larger data sets became available and ever more […
WEBBIQUITY | WEDNESDAY, DECEMBER 1, 2010
[Social] 2011 B2B Marketing Trends
Of eleven different marketing categories, all of those in which marketers said they plan to increase spending in 2011 are online activities: website design / optimization and social media topped the list with 69% of companies planning larger budgets in these areas, followed by virtual events and webinars, SEO, email marketing and paid search.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 1, 2012
[Social] The Most Toxic Words In Marketing
” While social media gets much of the recent credit for this phenomenon, it has existed forever, long before the famous shampoo commercial that explained how happy customers “tell their 2 friends, who tell their 2 friends and so on, and so on.” ” Because when you create great content, your readers will share it.
FIFTH GEAR ANALYTICS | WEDNESDAY, MARCH 7, 2012
[Social] Content Marketing ROI Show and Tell [Infographic]
The new marketing landscape of content management plus social media is very exciting — especially for marketers on a limited budget. However, disciplined content creation and the mastering the art/science of social media are both very difficult.
B2B IDEAS @ WORK | MONDAY, NOVEMBER 29, 2010
[Social] B2B Marketing Events Around The World - Dec 2010
December 1, Social Gaming Summit East New York, New York: This event focuses on strategies for building, monetizing and growing social games. December 2-6, 2nd Annual Social Fresh Cruise New Orleans, Louisiana: Cruise the Caribbean for four days with 90 other social media leaders and influencers. Sources: Mashable , BMA
B2B IDEAS @ WORK | THURSDAY, APRIL 4, 2013
[Social] New Twitter Tools for B2B Marketing
With 200 million active users, Twitter has become the premier social network for. 'If you are a B2B marketer, you probably have a good understanding of just how important Twitter is to your business. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
VIRALLY BLOG | FRIDAY, DECEMBER 5, 2014
[Social] More leads for your ebook or whitepaper
Social Sign-in. Social Sign-in. Unlike other landing page creators we create more downloads than others by the use of Social Sign-in. What this is in plain english is the ability for a person to download your content using their social media accounts. So if you already know we do then please disregard this post. Events
SAVVY B2B MARKETING | FRIDAY, AUGUST 21, 2009
[Social] Savvy Week in Review - August 21
Fear and Loathing in Social Media - the 10 Riles of Corporate Denial and Blatant Overreaction - by @thebrandbuilder In the wake of the recent social media bans, Olivier Blanchard has some fun serving up 10 "nonsensical guidelines" to help corporations embrace the "ignorance and fear." Enjoy!
SAVVY B2B MARKETING | FRIDAY, AUGUST 21, 2009
[Social] Savvy Week in Review - August 21
Fear and Loathing in Social Media - the 10 Riles of Corporate Denial and Blatant Overreaction - by @thebrandbuilder In the wake of the recent social media bans, Olivier Blanchard has some fun serving up 10 "nonsensical guidelines" to help corporations embrace the "ignorance and fear." Enjoy!
VIRALLY BLOG | MONDAY, JANUARY 20, 2014
[Social] Why Virally is great for authors
Social media has given everyone a voice and a platform. With Virally you can easily and quickly create a page to host your free chapter and then give prospective readers the chance to download the content using their social details or complete the manual form. Social Sharing. 'The Launch! Free Chapter. Virally. Influencers.
SAZBEAN | WEDNESDAY, APRIL 25, 2012
[Social] Earth Day 2012 – Future of Engagement
In this Future of Engagement episode, Murray Newlands looks at how brands like National Geographic and even American Airlines helped promote Earth Day on social media: Graph by Alerti social media monitoring tool: B2B B2C Marketing
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MAY 12, 2014
[Social] 7 Ways Blogging Makes You a Better Leader
'I’ve realized so many business benefits from blogging and it has become one of my favorite things to talk about with leaders trying to figure out social media’s role in the enterprise. The problem is exacerbated when the issue becomes public and enters the world of soundbites and social media memes. Clarity. Feedback.
TOMORROW PEOPLE | WEDNESDAY, SEPTEMBER 19, 2012
[Social] The Business with No Salespeople – How Inbound Marketing Works [SLIDESHARE]
At Tomorrow People, we adhere to the inbound marketing ethos to generate high quality leads; combining content marketing , SEO, social media and web analytics to create an environment that attracts targeted traffic. Social media. Social media is also a wonderful way to spread the word. You didn't read that wrong. Read on!
BLOG MY CALLS | MONDAY, SEPTEMBER 17, 2012
[Social] Facebook and SEO
Turns out that Facebook Shares and the Sum of all Facebook Activities (Shares, Likes and Comments) are the most significant social media-based SEO factors. Turns out their own algorithm is still giving Facebook the highest social media authority by far. Additionally, you need to actually use the social network to.social network.
MARKETING LEADERSHIP COUNCIL | WEDNESDAY, OCTOBER 26, 2011
[Social] 5 Things Marketers Fear the Most
Take a look at our guide to monitoring social media , a vendor selection guide from UBS , our database of social media vendor profiles , and, if you’re interested, dive into our Digital Media forum to network your peers in social and digital across the globe. Here are five we came up with, along with ways to fight back.
VERTICAL RESPONSE | TUESDAY, FEBRUARY 3, 2015
[Social] 6 Time-Saving Business Tools to Help You Get Organized
Buffer The incorporation of social media has become vital to increasing brand awareness and reaching new customers in the marketplace. Insert Buffer – a tool that allows you to automate your posts across popular social media networks like Facebook and Twitter, saving you time while growing your social reach.
SALES PROSPECTING PERSPECTIVES | FRIDAY, FEBRUARY 7, 2014
[Social] Sales Prospecting Perspectives Weekly Recap - Week of February 7, 2014
Social media isn''t just a B2C thing. Fast Company wrote a post that will ensure that B2B companies aren''t the odd ones out on social media networks. These social media tips will improve your marketing. This includes content creation, social media participation, and analytics monitering. It''s finally the weekend.
SAVVY B2B MARKETING | MONDAY, MARCH 26, 2012
[Social] Savvy Toolkit - CMI's 100 Content Marketing Examples
Social Media. Successful marketing content comes in dozens of forms. As content developers we tend to call on the ones we are most familiar or comfortable with. My friend always says "when all you have in your toolbox is a hammer everything looks like a nail. So get ready to have your paradym shifted. Your prism bent! Magazines. Events.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, APRIL 20, 2010
[Social] OneSource Survey: Salespeople Accept Value of Leads from Marketing
For example, the State of Inbound Marketing 2010 survey from Hubspot found that outbound leads (from telemarketing, trade shows and direct mail) cost an average of $332, compared with $134 per inbound lead (from social media and Web sites). Events and trade shows actually rank below all of these.
WINDMILL NETWORKING | WEDNESDAY, JULY 16, 2014
[Social] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
How B2B Marketers Can Win with Facebook Contests and Sweepstakes by Jim Belosic - Maximize Social Business. Related Stories Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog Brand Management and Social Media Monitoring Hacks for reddit. Facebook
SAZBEAN | TUESDAY, NOVEMBER 23, 2010
[Social] Considerations for Using Facebook for Business
Businesses get really excited about Facebook when they see news like: The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010. People are there to post and play and read.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, SEPTEMBER 2, 2014
[Social] 10 things you need to know NOW about OmniChannel Marketing
third layer emerged around 2007 as “chat rooms” bloomed into social networks. Time on websites went down, time on social sites exploded, as did a host of new advertising, commerce, and service options. Like social media in general, measurement can be difficult. chat rooms” bloomed into social networks.
MARKETING INTERACTIONS | SUNDAY, JULY 11, 2010
[Social] Do You Plan For The Content Experience?
As the business environment becomes more interactive and "social," content must follow step and become more experiential. Do they share it with their peers, or on their social networks? was working on a project over the weekend and thinking about the entire experience we were building for prospects with content.
CONVERSIONATION | SATURDAY, OCTOBER 9, 2010
[Social] EMI’s and Google’s John Lennon tribute: simple, integrated, brilliant but, well, you know
For the really young digital and social media generation: you have. //. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. Click title to read more
FEARLESS COMPETITOR | WEDNESDAY, JULY 25, 2012
[Social] The World’s Simplest Guide to Lead Nurturing and Scoring
We love to read comments and appreciate those who share on social media. Lead Nurturing and Scoring – the world’s simplest guide. Enjoy! Personally, I think the world needs simplicity today. What do you think? Marketing buyer personas content marketing Find New Customers lead-generation lead-nurturing lead-scoring
B2B MARKETING BLOG | TUESDAY, JUNE 14, 2011
[Social] Facebook Going Public
The social media giant is going public? This CNN Money article states, “By early 2012, the social networking giant is poised to either hold an initial public offering or begin disclosing its financial results. Could it be? Well, don’t get too excited yet, the deal isn’t done.
IT'S ALL ABOUT REVENUE | WEDNESDAY, NOVEMBER 7, 2012
[Social] The Future of Online Advertising
You can get more on the future of advertising in our Grande Guide to Social Advertising. by Jesse Noyes | Tweet this Online advertising is all about delivering high-level of impressions, right? Wrong, says Eloqua’s Chief Technology Officer Steve Woods. Check it out in the video below. Click here to view the embedded video.
WEBBIQUITY | MONDAY, FEBRUARY 21, 2011
[Social] Best Email Marketing Tips, Tactics and Metrics of 2010
While social media is the flashy show horse of online marketing, email remains the solid workhorse. Well, unlike social media, email is virtually universal. While many corporations still ban or limit social media use within their walls, none ban email (they filter it for spam, but don’t block it completely). Karen J.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JUNE 11, 2014
[Social] 10 Things You Probably Don’t Know About Google+
Google+ is not just another social media platform. It’s the social hard drive that’s wired to all Google products. your social fingerprint is filed and matched to your online persona. As much as I’m hooked on Google+, the social web stretches across the whole internet. Google+ is not just another social media platform.
NUSPARK | SUNDAY, DECEMBER 30, 2012
[Social] 2013 New Year’s Resolutions for the B2B Marketing Department
That, coupled with the continued role of social media, remains a challenge to most. . It sounds like a broken record; we need to generate more traffic, enhance our brand, improve content, increase conversions, target better, figure out this social media thing, prove ROI, and more. Social Media. Planning. Online Display.
DELICIOUS B2BMARKETING | MONDAY, NOVEMBER 1, 2010
[Social] 2010 B2B Marketing Budgets and Mix Trends Research
Reviewing the prior survey's results published in April 2009 , I expected that the economy -- and burgeoning interest in social media -- would accelerate the shift toward digital channels throughout 2009 to an unprecedented degree. Note: this research looks at firms of 50 employees or more only. " in the marketing mix. Not so.
FEARLESS COMPETITOR | SUNDAY, MAY 19, 2013
[Social] Encore: Insights from @TheCMOClub Innovation Summit – @MargaretMolloy on Marketing Made Simple TV
Director of the show is Craig Yaris of Social Ribbit. We also thank our wonderful show sponsors, like Social Media Club , Social Ribbit. '(For those who unfortunately missed the show premiere on Thursday, we share an encore show on Sunday too.). Want to supercharge your WordPress blog? Who cares anymore? About Margaret Molloy.
FEARLESS COMPETITOR | SUNDAY, JULY 29, 2012
[Social] Marketing Made Simple TV “Television on the Internet”
We’re pleased to announce that Social Media Today is now syndicating the show. Social Media Today is a VERY popular site and will bring us many more viewers. We also wish to share the latest booked show talent – Scott Monty is the global social media leader for the Ford Motor Company. Have you seen it? Kelly Olexa.
FEARLESS COMPETITOR | TUESDAY, OCTOBER 25, 2011
[Social] Great Slide by Marketo on how the world has changed
Jon shared history in three eras, Before Google, Before Social and Now. Before Social. Companies need not only robust websites, but they also need lots of great content to share on social networks. B2B Lead Generation | A Great View of the Changed World. Jon Miller. It really sums up how the world has changed in B2B marketing.
FEARLESS COMPETITOR | MONDAY, JUNE 7, 2010
[Social] Four Stages of Buying
Ask on social networks. Ask on social networks. Ask on social networks. How can salespeople win more often, despite tight budgets and well-educated buyers? One of the best ways it to change your view of what you’re doing. “ But the prospective buyer sees the same transaction a different way. Actions. Content.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, NOVEMBER 19, 2014
[Social] Image Recognition technology is a goldmine for marketers
From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. am admiring a stranger’s purse.
VERTICAL RESPONSE | MONDAY, MAY 26, 2014
[Social] Small Business Owners: Time to up Your Digital Game [Infographic]
The Definitive Guide to Getting Started with Social Media Marketing. Copywriting Cheat Sheet: How to Write for Email, Social & the Web. Webinars: Social Media – Tips & Inspiration for Small Businesses. Cross-Channel Copywriting: How to Write for Email, Social & the Web. The conclusion?
TRADESMEN INSIGHTS | WEDNESDAY, JULY 21, 2010
[Social] Thought Leadership: Repurpose, Repackage, Refine Messages
Use Other Social Media Outlets - post comments on your Facebook wall, tweet about them and use the content on the appropriate groups on your LinkedIn account. Ten ways to use your presentation content after the presentation This entry was posted on Wednesday, July 21st, 2010 at 9:00 am and is filed under Marketing Tips , Social Marketing.
B2B IDEAS @ WORK | WEDNESDAY, APRIL 13, 2011
[Social] The B2B Inbound State of Mind: Build Relationships
Key components of B2B inbound marketing are promoting your message and building relationships through social media. ” Social media engagement is an excellent forum for engaging other like-minded professionals. tips to help create advocates and build relationships in the social web: Be honest, be yourself. Listen to others.
B2B MARKETING INSIDER | THURSDAY, FEBRUARY 16, 2012
[Social] The Leadership Gap in B2B Marketing
But when I look across the social landscape, how many CMOs are active on twitter, blog or engage directly with customers on digital channels? We Need Social Leaders. recently covered these 3 great example of social media leadership coming from SAP and our User Group organization ASUG. Change is coming to B2B Marketing. Strateg
IT'S ALL ABOUT REVENUE | THURSDAY, OCTOBER 30, 2014
[Social] When best practice isn’t always the best practice
'Social Fresh West 2014, billed as the “secret weapon for social media success,” delivered on that promise, as it wrapped up in sunny San Diego yesterday. This much anticipated conference brought together some of the brightest marketing professionals, thought leaders, and trendsetters in the social media space.
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 27, 2011
[Social] Marketing, Journalism, and Truth as Competitive Advantage
Has that changed in the social media era? And, in fact, I think the social web has brought these disciplines together in a number of surprising ways. But the social web has created an important shift for both disciplines. For both fields, content that moves virally through the social web represents success and power.
B2B MARKETING INSIDER | THURSDAY, NOVEMBER 29, 2012
[Social] 16 Slides On The Future Of Digital
” The topics ranged from digital content to advertising, to the rise of the mobile web and e-commerce to social media and technology start-ups. This week I attended Business Insider ‘s Ignition conference where the topic was “The Future of Digital.” So the future is mobile. But digital content is exploding. Is TV dead?
LEADER NETWORKS | WEDNESDAY, MARCH 7, 2012
[Social] Are You Ready For A Discussion Or Do You Want To Have A Monologue?
But there is a wider need for organizations to build engagement with community stakeholders wherever they are on the social channel. Social media can be a fast and effective way to accomplish this goal. It's called "social media" for a reason. Recently, I blogged about measuring engagement in online communities.
CONVERSIONATION | MONDAY, DECEMBER 12, 2011
[Social] Make Your Blog and Email Marketing Work Together
There’s been plenty written about integrating email and social media (I [.]. Sometimes we get so caught up just keeping our email programs running that we get tunnel vision. We forget that email is an essential tool in the marketing toolbox, an ingredient in the marketing mix, and not a channel to be kept unto itself.
WEBBIQUITY | TUESDAY, MARCH 25, 2014
[Social] Six Best Practices for Marketing with White Papers
Social media (e.g., For example, this blog frequently publishes updated compilations of social media and digital marketing statistics. a survey conducted via social media will inevitably produce a larger figure than one done via email). Publicize the white paper across a variety of media (blog posts, search ads, social, etc.).
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JANUARY 21, 2013
[Social] The best advice I ever received for my business, and my blog
” But being a humble blogger leads to meaningful social media engagement and ultimately, crowd-sourced wisdom. But I think my blog posts do present the essential questions: Does every business need a social media strategy? What is the value of social media engagement? ” Pretty good question! But the answer was easy.
HUBSPOT | FRIDAY, JULY 6, 2012
[Social] Memejacking: The Complete Guide to Creating Memes for Marketing
They're funny, clever, and great for social sharing. 2) They Make Great Social Media Fodder. Visual content is practically made for social media sharing, and because memes are usually visually oriented, they make great fodder for your social media accounts such as Facebook, Google+, and Pinterest. Success Kid. Whoops!
SAZBEAN | FRIDAY, APRIL 8, 2011
[Social] Why It’s Time to Transform Your Marketing
Still thinking about whether it makes sense to change your marketing from traditional channels like print to digital and social channels? HubSpot has some great statistics, as well as tips for how to transform your marketing in this presentation: Transform Your Marketing View more presentations from HubSpot Internet Marketing.
HINGE MARKETING | FRIDAY, MAY 2, 2014
[Social] Google+ 101: What it is and Why it’s Valuable for Professional Services Firms
Google+ is one of Google’s social media platforms and was designed to compete with Facebook. With 540 million monthly active users, Google+ is now the second most popular social media network on the Internet. Social SEO Amplifies Content. 'Curious about Google+? What is Google+? Google Authorship Builds Trust.
SALES PROSPECTING PERSPECTIVES | FRIDAY, NOVEMBER 2, 2012
[Social] Sales Prospecting Perspective Weekly Recap - Week of October 29, 2012
With that said, I wanted to share a great piece written by Adi Gaskell entitled Why are senior managers not getting social media? In his post, Adi discusses some new research done at Stanford University suggesting that, while senior managers may be particpating more in social networking, they still fail to see the benefits.
HUBSPOT | MONDAY, APRIL 22, 2013
[Social] 20 Enlightening Pearls of Wisdom From Marketing Experts [SlideShare]
All we need to do is pay attention and deliver." - Janet Fouts, Social Media Coach. 3) "Hold on tight, the rate of change in social media, online, and in mobile marketing is only accelerating! 7) "Educate more people that the tools have almost nothing to do with the true power of social media. 'Life is busy. 20) "Stop selling.
SYNECORE | SATURDAY, JUNE 7, 2014
[Social] Integrated Digital Marketing Chronicles: Convey & Promote Your Brand
Learn why it''s critical to develop and leverage digital content to efficiently convey your brand message, expertise, and creativity throughout your website, social, and mobile channels. After the development of a defined content strategy, social channels are utilized to effectively promote your brand message and content.
DIGITAL B2B MARKETING | TUESDAY, OCTOBER 16, 2012
[Social] Inbound Marketing vs Outbound Marketing: The Real Difference
We have all turned to Google or social media and discovered things that are completely useless or misleading. Creating content worth discovering and then ensuring it is found through search, social and other independent recommendations isn’t easy. Outbound marketing is about interruption. Inbound marketing is about discovery.
WEBBIQUITY | TUESDAY, MAY 13, 2014
[Social] The Most Important Force for Increasing Leads and Sales
Business buyers won’t buy from vendors who lack visibility in search and social media. This was less of a danger in the old days when public interaction was limited to official “company spokespeople,” but social media now makes virtually every employee “client-facing.” Photo Credit: LGEPR via Compfight cc.
MI6 MARKETING AGENCY | FRIDAY, MARCH 25, 2011
[Social] February Mi6 Chart Toppers
1 Chart: Where CMOs, Worldwide, Are/Aren’t Seeing ROI with Social Media (Source: Bazaarvoice/CMO Club via @eMarketer). Quick Thought: Within this peer group of CMOs 77% of them are using social media. 2 Chart: Level of Importance Social Media Tools Play in Inc. February 2011. to marketing professionals. Chart #9: 2011 U.S.
CK'S B2B BLOG | SATURDAY, JUNE 25, 2011
[Social] The Mobile Revolution & B2B: The (Cool!) InfoDoodle
B2B Social Media • B2B Mobile • About CK • CK's Web Site • Services • Contact CK •. Earlier this month I had the tremendous honor of being a featured speaker at the MarketingProfs B2B Forum where I spoke on the subject of The Mobile Revolution & B2B ( get the paper here , watch the videos here ). B2B Mobile Marketing
B2B MARKETING INSIDER | TUESDAY, JANUARY 3, 2012
[Social] 7 Things Marketers Should Stop Doing Today
Stop being anti-social. You can still be an introvert and yet be social. We live in an increasingly social and inter-connected world. And as a marketer and a business person, I think it’s an imperative for all marketers to get active on social platforms. There are easy ways to dip your toe in the social waters.
FEARLESS COMPETITOR | FRIDAY, JUNE 21, 2013
[Social] My Common Bond with Red from The Shawshank Redemption
Here are three recent examples: When Basil Puglisi needed keynote speakers for the Social, Mobile and Content event in NYC this Fall, he contacted Jeff. We love comments and those who share on social media. 'The Man Who Gets Things Done | Jeff Ogden of the sales lead generation company Find New Customers is too. Interestingly.
GROW - PRACTICAL MARKETING SOLUTIONS | FRIDAY, MAY 27, 2011
[Social] Twitter for Monkeys
Mazarine is a social media teacher, author , and artist living in Austin Texas. We’re going to plow some new ground here. In fact, we’re going to go bananas as I proudly present “Twitter for Monkeys by Mazarine Treyz. She said she was inspired to write this by The Tao of Twitter , and drew the pictures at 2 a.m.
WORKFACE | TUESDAY, JANUARY 3, 2012
[Social] Web 4.0: The Era of Online Customer Engagement
You’ve been dabbling with social media for a few years now. You see, as quickly as social media got here, the times they are a changin’ We’re moving into the era of Web 4.0. Salesforce.com has been driving efforts like Chatter forward with the objective of helping organizations become more social. Web 2.0
SAZBEAN | WEDNESDAY, FEBRUARY 5, 2014
[Social] Five Free Tools for Startups to Measure Impact of Online Videos
Youtube is not only a video repository, it is also a social media platform. Youtube is a social media platform and has a very powerful mob rule. Most of marketers post their videos on social media platforms and forum sites. To measure the click rate of your social media headlines and post, you can use Bit.ly.
KOMARKETING ASSOCIATES | MONDAY, OCTOBER 6, 2014
[Social] The 2015 B2B Content Marketing Report Brings New Insight on Strategy, Implementation
An overwhelming majority utilized social media content, enewsletters, blogs/articles, events, and case studies: Additionally, other B2B content marketing strategies used include white papers, presentations, case studies, infographics, videos, and more. Content Marketing Implementation. Why B2B Companies Use Content Marketing. Final Thoughts.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, MARCH 16, 2012
[Social] Salesforce.com Announces Site.com Web Site Management: Will Marketing Automation Features Follow?
Sharma’s reaches a similar conclusion although he puts it in a larger context of social media (people expect to interact with a company Web site like they interact on social media), cloud, and mobile computing (marketers need content that can be presented on all types of devices). Here’s a piece from 2009.)
SAZBEAN | FRIDAY, DECEMBER 31, 2010
[Social] Best of 2010 – My Favorite WordPress Plugins
PostRank PostRank provides some social network tracking as well as top posts. ShareThis ShareThis provides links so your readers can share your content on various social networks. Lets you control which social networks show up (and what order). 2010 in Review! Here are some of my favorite WordPress plugins… (for now).
B2B IDEAS @ WORK | FRIDAY, MAY 10, 2013
[Social] Facebook EdgeRank and What It Means to B2B Marketing
'The Facebook EdgeRank has been the topic of most discussions in the social media world lately. An important algorithm, EdgeRank can affect the way your prospects and followers interact with you. MLT Creative B2B Ideas @ Work Blog. Our ideas, musings, thoughts, reviews on b2b marketing topics
BIZNOLOGY | WEDNESDAY, AUGUST 15, 2012
[Social] Customer experiences drive change
Social media offers you an avenue to listen in on the customer’s experiences, and get answers to the questions you haven’t thought to ask. Your products or services are purchased because they meet a need for your customer, not because you have a fancy brand or a clever marketing campaign.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, MARCH 21, 2011
[Social] Eight Scintillating Lessons from SXSW
But I would be remiss if I didn’t write about this significant experience with the community, so here are eight highlights: Social media evolution and revolution – I have long-admired Clay Shirky and was delighted to be able to see him live as one of the keynote speakers. The Frenchman said, “Sit on the curb and cry..
GROW - PRACTICAL MARKETING SOLUTIONS | SUNDAY, NOVEMBER 28, 2010
[Social] Why Facebook is more important than your house
love debating the implications of social media trends with my students and this question comes up a lot. . Facebook going to be entrenched as the king of social networking sites because the cost of switching to something else — for most people — will be too high. . “What’s going to be the next Facebook?.
IT'S ALL ABOUT REVENUE | FRIDAY, FEBRUARY 27, 2015
[Social] Celebrate the 2015 Markie Award Finalists!
Best Social Campaign?: 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Best Data Activation: ?
WEBBIQUITY | SUNDAY, JUNE 2, 2013
[Social] Most Engaging Twitterers in Minnesota
'One of the greatest attributes of social media is its ability to connect people with similar interests across the globe. “Tweetups” and other networking events are excellent places to meet new social media connections and to meet existing connections in real life, extending the relationship beyond the web.
LEADER NETWORKS | MONDAY, JANUARY 23, 2012
[Social] Community Managers, Unite!
We are a research and strategy consulting company that helps organizations succeed in social business and B2B online community building. Happy Community Manager Appreciation Day (#CMAD)! Left-brain, right-brain, artist, scientist, pioneer, organizational change agent - the job is all that, and more. Community Manager Appreciation Day #CMAD
BIZNOLOGY | THURSDAY, AUGUST 16, 2012
[Social] Why SEO is Really Dead This Time and What to Do About It.
Every time Google changes its algorithm or a new social media technique takes off, it’s tempting to say that SEO is dead. Google includes items from individual social streams into every user’s distinct search results. Listen to what your customers say about you on social channels. Photo credit: Wikipedia. Google+.
KOMARKETING ASSOCIATES | MONDAY, AUGUST 19, 2013
[Social] 32 B2B Marketers to Add to Your Google Plus Circles
'Building a network in Google+ could be the next critical tactic when it relates to B2B search engine optimization and broader social media initiatives. SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. Team lead for Social Media at CA Technologies.
B2BBLOGGERS | TUESDAY, DECEMBER 14, 2010
[Social] B2B Marketing Predictions: Six Things That Won't Happen In 2011.
About | Advertise | Submissions | Write for Us CrowdsourcedFRD Home Advertising Branding Content Marketing Lead Gen SEO-SEM Social Media More Strategy Design PR eBooks Educational Facebook Guest Posts Twitter B2B Marketing Predictions: Six Things That Won’t Happen In 2011 December 14th, 2010 | By Jeremy Victor Predictions. Predictions.
SAZBEAN | MONDAY, MARCH 10, 2014
[Social] The Need for an Internet Marketing Strategy
'Business (Photo credits: www.roadtrafficsigns.com) While many internet marketing tactics are fairly obvious — SEO (search engine optimization), SEM (search engine marketing), content marketing, social media, etc. — they are not necessarily right for your business or organization. Marketing Strategy
LOOPFUSE | WEDNESDAY, DECEMBER 26, 2012
[Social] The Most Popular Blog Posts of 2012
Forget about Instagram, take a look at the Social Enterprise [infographic]. As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation. The Ten Do’s and Don’ts of Email Marketing. simple lead nurturing example for every business.
MARKETING INTERACTIONS | TUESDAY, APRIL 19, 2011
[Social] Asking Prospects to Pay
Following us on social media. How valuable is your marketing content? Do you think your prospects would pay for a subscription to continuously receive your latest and greatest publishing efforts? Well, that's precisely what we ask our prospects to do. We ask them to pay by: Giving us their attention. Taking us up on our calls to action.
ACHIEVE MARKET LEADERSHIP | TUESDAY, APRIL 10, 2012
[Social] Customer Satisfaction Is the New Mainstream
Social Media tools are helping companies of every size increase customer satisfaction. Check out this article from Social Media Today. It also means you have no excuse for not making monitoring and listening to your customers’ feedback part of your marketing strategies. Interactive Other Interesting Topics
THE MARKETING OPTIONS | TUESDAY, JULY 20, 2010
[Social] Five Top Tips for using Facebook for B2B Businesses
Social media marketing has been responsible for a fundamental shift in the way we communicate. B2B Brands need to stop controlling communication and instead engage in a constant dialogue with their target community. Get it right and the rewards are immense get it wrong and the risk are even greater. We have created this article
THE POINT | FRIDAY, DECEMBER 17, 2010
[Social] The New B2B Buyer Dialog: A Conversation with Kathleen Schaub
Most B2B companies will readily acknowledge how much the Web has transformed the way they market their product or service, most visibly in the form of vehicles like search, content marketing, social media, and lead management. technologies – social, video, mobile – will continue to make even complex B2B buying easier. Data is power.
SYNECORE | THURSDAY, MAY 1, 2014
[Social] Small Businesses: Is Your Website a Novelty or a Utility?
The following graphic from eMarketer outlines some other key factors: Scanning through the factors listed above, it strikes me that virtually every one of these can and should be reflected in a company’s website and social media presence – the two core assets which come together to form its online brand. The study also found that 61.2%
THE FORWARD OBSERVER | TUESDAY, MARCH 19, 2013
[Social] How Thought Leadership Can Help B2B Companies Avoid The RFP Process
blog enables two-way communication with your target audience, facilitates social media sharing and can boost your lead generation and search engine rankings. Use social media. Jay Baer has the best explanation for the relationship between content and social media: “Content is fire. Social media is gasoline.” FORBES.
SALES INTELLIGENCE VIEW | MONDAY, NOVEMBER 29, 2010
[Social] Dreamforce Party Directory
Sales Intelligence sales productivity Salesforce salesview Social CRM social media Web 2.0Dreamforce is the LARGEST event Salesforce hosts every year. People come from all over the US and even other countries to attend the Dreamforce 2010 event in San Francisco. Other than going to the keynotes, special sessions and [.].
BLUE FOCUS MARKETING | SUNDAY, DECEMBER 5, 2010
[Social] Top 11 Ad Agency Predictions for 2011
Clearly, digital will increase in importance as will social media. More and more dollars will be spent in marketing and the digital/social media space in 2011. Social media gains greater speed: Agencies will make better use of social media marketing tools to generate new business leads. squirrel fights ”). Period.
SALES PROSPECTING PERSPECTIVES | TUESDAY, OCTOBER 1, 2013
[Social] How to Become a Thought Leader In Your Industry
Or savvy social skills? Seek connections with your audience through social media, email, or phone calls, so you can share your experiences, talk about your industry and provide value to others. Share other thought leaders’ articles on social media, or mention them in your writing. Maintain your social media presence.
B2B IDEAS @ WORK | MONDAY, NOVEMBER 28, 2011
[Social] B2B Marketing & Scientific Research: How the Brain Interprets Online Relationships
Social Capital Even more importantly, online relationships can be vital to building your social capital. Social capital bridges social ties you never would have had — and thus provides you with opportunities to access information, resources and, of course, prospects! MLT Creative President and Sr.
KOMARKETING ASSOCIATES | MONDAY, SEPTEMBER 29, 2014
[Social] Your Feedback is Needed! This Year’s B2B Website Usability Survey
Third and finally, as heavy as we recommend, integrate, and execute social media campaigns ourselves, we were surprised to learn that social media’s impact on the buying process appears minimal. Once B2B buyers get to the vendor website, social media plays much less of a role in validating the buying decision. Here it is!
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 24, 2014
[Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
B2B MARKETING UNPLUGGED | THURSDAY, JULY 25, 2013
[Social] B2B Marketers Need to Pay More Attention to HR Trends
Changing demographics is old news, as are globalization, the knowledge economy, social recruiting, the digital workplace, mobile anything, connectivity, communities, social learning, corporate social responsibility and tooth decay (I may have added tooth decay). Corporate social networks will flourish and grow inside companies.
THE EFFECTIVE MARKETER | FRIDAY, AUGUST 31, 2012
[Social] Marketing Technology Focus in New Startup Competition
Instead of looking for the next mobile-social-facebookish-type startup, the winner will be a marketing technology startup. I’m excited about a new startup competition coming up soon. The best thing about the event, though, is that it will attempt to pair big brands with promising marketing technologies.
SAZBEAN | TUESDAY, APRIL 2, 2013
[Social] Real-Time Marketing: Why You’ll Get Nowhere Without Measurement
Socially savvy brands are turning the heads of marketers, media and consumers alike with their smart, bold campaigns that seem to be put together at lightning speed. With all this real-time marketing buzz, we’re expecting to see brands attempt to jump on the real-time bandwagon. News & Notes
B2B MARKETING TRACTION | FRIDAY, SEPTEMBER 20, 2013
[Social] B2B Marketers Must Be Transparent to Build Trust
The company decided to embrace social media and very transparently aired negative complaints from customers (“Domino’s pizza crust tasted like cardboard”) and showed the pain the comments caused their employees, who wanted to do a good job and produce a winning product. Collaboration is increasing.