• VERTICAL RESPONSE  |  FRIDAY, AUGUST 22, 2014
    [Social] Advice from a Social Pro: How to Engage with Your Audience [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. The post Advice from a Social Pro: How to Engage with Your Audience [VIDEO] appeared first on VR Marketing Blog. Social Media Small Business tom martin
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Social] In content creation overload? Here’s what to do.
    Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 22, 2014
    [Social] 6 New Pinterest Features: Is Your Business Leveraging Them?
    Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. by Julia Campbell - Maximize Social Business. 'The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks  have been announced. noticed some changes. Pinterest
  • ENGAGE  |  FRIDAY, AUGUST 22, 2014
    [Social] For the NFL, a Good Problem to Have (Part 2)
    The social significance of football has broadened alongside the social influence of sports. At the dawn of the NFL, the most influential American social commentator was H.L. 'When we left our hero —National Football League CMO Mark Waller—he sounded like a man drowning in a sea of content. . Ed Neal broke my nose seven times.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Social] A Brief History of Marketing Technology (and Social Media Marketing)
    The creation of social media led to social marketing. The world of social media marketing exploded. Along with Facebook, other social networks emerged, with each one focusing on its own niche. However, unlike email, social media needs to be … well, social. Last Social Interaction. Hargreaves.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social] How to Use SlideShare for B2B Lead Generation
    You can easily share presentations publicly or privately with other users and across social networks. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Interested in higher growth and increased profitability?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. Which marketing platform (social, email, etc.) what would it be? No way that''s natural!
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social] What Are Attribution Reports? [FAQs]
    For example, your email marketing could be the best place to get content in the hands of your customers, but your social media could be tanking. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? It''s called an attribution report. You may be thinking, "Wait!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Social] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased Image Size.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social] Why Google+ Is Even More Relevant to Content Marketers
    Google+ is more than just a social profile: it really is an inherent part of the Google algorithm. Since Google indexes Google+ pages and posts so quickly, you’ll get your content showing up in results faster than you will on other social networks and even from your own website. They kept the author links, but took away the pictures.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Social] 7 Local Business Listing Sites You Should Claim Now
    Business Management SEO/SEM Social Media bing business details business information Business Listings google local business listing local businesses local listing local listing sites local listings search engine optimization Siri website 'Finding time to update or create your online business listings can sometimes be a challenge. ” 5.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 21, 2014
    [Social] What We Can Learn from Union Street Guest House’s Online Crisis
    The situation quickly spread among various business publications as well as social media. What We Can Learn from Union Street Guest House’s Online Crisis by Debbie Miller - Maximize Social Business. Social Media for Hospitality
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social] 10 Blogs to Bookmark: Social Marketing Edition
    Last month, we posted our 10 favorite content marketing blogs ; this month, we’re covering off on another subject dear to our hearts: social marketing. Here are our 10 must-bookmark social marketing  blogs — who makes your top 10? Social Media Examiner. Check it Out:  Social Media Examiner. We Are Social.
  • ENGAGE  |  THURSDAY, AUGUST 21, 2014
    [Social] Marketers’ Challenge: How to Replicate the Ice Bucket Challenge
    Keep it Social. Whatever your challenge, give it a social media structure. 'Forget Grumpy Cat and Ellen’s Oscar selfie. The ice bucket challenge is turning out to be THE viral trend of the summer, if not the year. Bill Gates has done it. On Monday, August 18, the ALS Association announced that it had received $15.6 Some will flop.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 21, 2014
    [Social] The Glorious Unfolding: Taking a lesson from our younger selves
    Related Stories The power and perils of the pivot Straight talk on social media consulting Creating the beautiful blog with Stanford Smith. 'I recently had an experience that shook me up a bit. Maybe it will shake you too. Wall Street Journal column by Sue Shellenbarger  got me thinking about how I have grown as a person and why. by Mark W.
  • MARKETING ACTION  |  THURSDAY, AUGUST 21, 2014
    [Social] 3 Steps to Choosing the Right Marketing Automation Solution for Your Agency
    Integration with other systems such as CRM, Google AdWords, webinar platforms, and social platforms. 'What does it take to find the right marketing automation solution for your agency? good platform helps marketing agencies be more effective. That’s why it’s important to take the time to research your options in advance. Better? Cultural Fit.
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social] Think You Know LinkedIn? 7 Common Myths Debunked
    Social Media 'Ever wonder what happens when you hit the magical "500+ connections" level on LinkedIn? Or how people connect with those outside of their immediate network? Or how to keep your entire network from seeing a tiny profile update? Read on to learn the truth behind some of the most pervasive LinkedIn myths.
  • FATHOM  |  WEDNESDAY, AUGUST 20, 2014
    [Social] A Round of Applause: A Successful Nonprofit Marketing Summit
    These sessions ranged from search engine optimization and content to social media. 'As I stood in the back of the room taking photos in what could potentially be described as a bit eccentric, I realized what an amazing scene was before me. On Friday, August 1, 2014 Fathom hosted its second annual Cleveland Nonprofit Marketing Summit.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 20, 2014
    [Social] 5 Small Businesses Excelling on Social
    'When it comes to social media, it often seems that large businesses get all the buzz, with high-profile marketing campaigns and monumental budgets. Here’s a look at five SMBS we found to be excelling on social media. Swiger’s social media presence is vast. However, SMBs are making waves of their own. Website.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 20, 2014
    [Social] China’s Response to Vine: Wanpai and Weishi
    China’s Response to Vine: Wanpai and Weishi by Miguel Roberg - Maximize Social Business. by kylebethhilfer Related Stories Pros & Cons of Running Social Media Geared Towards China In-House Demographics and Behaviors of Chinese Social Media Users How to Maximize Your WeChat Marketing Campaigns. Chinese Social Media
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 20, 2014
    [Social] What Is Content Marketing? And 9 More Content Marketing Questions Answered
    They should be able to talk about why it’s important in today’s digital + social + mobile world. And it falls all the way down to the person building websites, creating social content and building editorial calendars. We did that with social. But social networks are just the plumbing. Why is it important?
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Social] 9 Companies With Truly Inspiring Mission Statements
    Speaking of quirky, this mission statement from Warby Parker uses words that reflect a young and daring personality: "rebellious," "revolutionary," "socially-conscious." 'Where does customer loyalty come from? Think about those brands that you purchase from over and over, even when there are cheaper options out there. 1) Life is good. Honest.
  • SOCIAL MEDIA B2B  |  WEDNESDAY, AUGUST 20, 2014
    [Social] B2B Companies Use Twitter for Customer Support No Matter Their Size
    Dell scores in this regard by decentralizing their social media channels, and having a considerable number of their employees respond to customers region-wise. Social Networks Twitter 'The days when B2B companies picking up the phone or answering emails was good enough are long over. Photo credit: Flickr.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 20, 2014
    [Social] 3 Steps to Building a Better B2B Target Account List
    Related Stories Social Media Explained. guide to free and easy influencer research tools Three foundations of social selling (free eBook). 'By Eric Wittlake, {grow} Contributing Columnist. Back when direct mail was a staple of B2B marketing, everyone involved knew your list could make or break your marketing. The elephants you know.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 20, 2014
    [Social] Did I Just Get a Google Penalty?
    Things like posting duplicate profiles, ignoring image restrictions, and even running a social media contest have to be done with caution. Violating the terms of service on any social profile, including Google Plus, is serious and may throw all your hard work building a profile down the drain. for Website Magazine.
  • HUBSPOT  |  WEDNESDAY, AUGUST 20, 2014
    [Social] 6 Ingenious Microsites You Could Play With All Day
    BoltHouse Farms created the site to show people how many social media conversations were happening about healthy foods versus unhealthy foods. To do this, they collected food porn hashtags and tracked the kinds of foods we share on social media, then pit the healthy stuff, like #grapes, against the unhealthy stuff, like #icecream.
  • WRITTENT  |  WEDNESDAY, AUGUST 20, 2014
    [Social] 27+ Resources to Learn SEO Copywriting
    Optimize: How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing – If you know who Lee Odden is, then you probably know that you should grab this book. 'Image source. Copywriting is how companies sell things online. And offline. Quality content is great. It’s necessary. Is your writing up to scratch?
  • ENGAGE  |  TUESDAY, AUGUST 19, 2014
    [Social] In a Data-Driven World, What Is Highly Effective in Social Media?
    If it’s to drive traffic from a social channel to your website, try posting on Twitter with only 100 characters, which allows you to include an image or a link. 'Tons of articles offer advice on what exactly is a highly effective post on Facebook, what’s the optimal tweet length, and what images create the highest number of likes or shares.
  • B2B INTERNET MARKETING STRATEGIES  |  TUESDAY, AUGUST 19, 2014
    [Social] Marketing Engines as a Game-Changing Strategic Advantage
    You have to go to half a dozen different systems to get a consolidated report linking sales revenue back to their marketing sources across social media, web content, lead nurturing e-mails, and on and on. Marketing Engine as Competitive Weapon. More on that later, but first let’s talk about short-term low-hanging fruit…. Phase 1:  Tools.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social] How Authoritative Is Your Content? 7 Tools to Help You Find Out
    Your analytics are a great place to start to look, but if you want even more metrics to gauge authorship, social, content, and SEO authority, check out the following tools. Social Influence Tools. Though it''s gotten a bad rep as of late, Klout can help you gauge your social influence. ” Lovely sentiments. Atomic Reach.
  • EMAGAZINE B2B BLOG  |  TUESDAY, AUGUST 19, 2014
    [Social] 8 Reasons Your B2B Website Is Ready For A Redesign!
    8) You Have No Social Media Presence: In this day and age you need to hop aboard the Social Media networking train if for no other reason than to establish credibility. 'By Dawn Gadless  | Business Development Director. At eMagine, we like to say your website is your most visible face, and you always want to put your best face forward.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 19, 2014
    [Social] Is Your B2B Content Strategy Marketing Right- or Left-Brained? [Quiz]
    b)  We consider what types of content will have the biggest visual impact to generate social shares. c)  We meet weekly to discuss ongoing client initiatives across teams (content, SEO, social, PR, etc.) a)  After a post has gone live, we inform everyone responsible for communication (PR, social teams, etc.) Have fun! Glitchska.
  • EARNEST ABOUT B2B  |  TUESDAY, AUGUST 19, 2014
    [Social] Event Marketing: How to bridge the content chasm
    And how can you bring mobile, social and content together to make events better, more productive and engaging? 'Content marketing at events is stuck in the past. Here''s why. It''s no surprise that events are big business. One in three business buyers attend them and over one fifth of the average b2b budget is spent on them.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, AUGUST 19, 2014
    [Social] 6 Email Prospecting Tools Every Inside Sales Rep Should Be Using
    Rapportive is a Gmail plugin that gives a quick overview of your email recipients and prospects - including their picture, email, location, job title, and social networks, as well as any previous email interactions you’ve had with them. 'As an inside sales rep, your call plans most likely include effective email prospecting strategies.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social] 5 Social Hiring Hints for Busy Managers
    Social Hiring Hints for Busy Managers by Laurianne Laval - Maximize Social Business. Related Stories Using Social Media to Recruit New College Grads Looking For Talent? The Importance Of Storytelling In Social Recruitment. Social Recruiting It’s time to take the hiring into your own hands. Why Not Use YouTube?
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 19, 2014
    [Social] 3 Ways to Justify Your Event Spend
    One of the most common ways of collecting attendee information is through event apps, which offer marketers and planners access to previously unavailable social data. You’ll also want to measure social engagement – uses of the event’s hashtag, tweets and posts about speakers and sessions, photos of the event on Instagram, etc.
  • LEADERSHIP  |  TUESDAY, AUGUST 19, 2014
    [Social] B2B Lead Generation Served Las Vegas Style
    B2B marketers use an average of 13 content marketing tactics, with social media being the most popular at 87%. Although adoption rates for social media are high, B2B marketers are unsure of its effectiveness. 'Of Course It’s A Gamble! But Who Says You Can’t Win? What happens in Vegas, stays in Vegas. That’s what they say.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 19, 2014
    [Social] 22 Best Social Media Books of 2013 & 2014 Back to School Reading List
    As we enter the 2014-15 school year, regardless of our social media strategy, it’s time to take a step back and make sure that we have made use of all of the knowledge that surrounds us. 22 Best Social Media Books of 2013 & 2014 Back to School Reading List by Neal Schaffer - Maximize Social Business. by Cheryl K.
  • WEBBIQUITY  |  TUESDAY, AUGUST 19, 2014
    [Social] 23 Terrific Email Marketing Guides
    ” Online events are also effective, while social media sharing buttons are at the other end of the scale, cited as “very effective” by only 9% of marketers. Opt in email marketing: 9 Powerful eMail Conversion tactics from the Pros by Razor Social. Simple ideas for integrating social and email by iMedia Connection.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 19, 2014
    [Social] Test Your Digital IQ with Mark Schaefer’s Social Media Quiz
    'How much do you know about social media platforms, facts and trends? Take out a piece of paper and write down your 20 answers to this fun social media quiz! 1) Which of the following platforms is the only one that is among the Top 10 most popular social networking Sites for 2014? d) social media ads. d) social media ads.
  • HUBSPOT  |  TUESDAY, AUGUST 19, 2014
    [Social] Why You Need to Stop Neglecting Your Old Content
    While brand new content will get that initial surge of views from direct traffic, email, and social media promotion, it takes time for content to generate ample traffic from search. 'Raise your hand if this sounds familiar. As an inbound marketer, you work hard to keep your content engine going. Crazy, right? Actually, it makes perfect sense.
  • BLUE FOCUS MARKETING  |  MONDAY, AUGUST 18, 2014
    [Social] The Rise of Social Leaders #SocBiz25 #SocBiz
    Recently, the Economist (@ TheEconomist ) revealed its list of Top 25 Social Business leaders. We rely on these incredible leaders in helping to shape the future of social business. If someone consistently has good experiences with individual social employees, they are far more likely to trust the brand as a whole.
  • VOICE-BASED MARKETING  |  MONDAY, AUGUST 18, 2014
    [Social] Google Validates Need for Call Tracking with Website Call Conversions for AdWords Tool
    And what about other digital marketing channels such as display ads, email, videos, content, and social marketing like Facebook, LinkedIn, and Twitter? Previously Google only tracked web form conversions and calls that came directly from mobile search ads. You simply cannot optimize conversions and ROI from Google paid search without it.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Social] ALS Ice Bucket Challenge: Who really benefits?
    Related Stories Can Millennials and social media solve complex world problems? Five companies with a human social media presence Saving Savannah one tweet at a time Social Strategy for the Dogs. How social media is saving animal lives. Did social media really begin in 1984? Watch the video to find out. Donate here.
  • FEARLESS COMPETITOR  |  MONDAY, AUGUST 18, 2014
    [Social] Florida gets its own BtoB demand generation agency – Find New Customers
    Social Media. Filed under: B2B demand generation , B2B lead generation , Fearless Competitor , Find New Customers , Simple lead generation , Social Media. B2B demand generation B2B lead generation Fearless Competitor Find New Customers Simple lead generation Social Media Why does that matter? Content Marketing. Lead Nurturing.
  • VIDYARD  |  MONDAY, AUGUST 18, 2014
    [Social] How to Streamline Your Video Content Marketing Operation
    Social promo images (for Twitter, Facebook, LinkedIn, and retargeting ads, etc.). After promoting on all relevant social channels and some targeted LinkedIn groups (where your target audience live), start reviewing video analytics to determine your performance. But how do you create great videos time and time again? Your homepage?
  • HINGE MARKETING  |  MONDAY, AUGUST 18, 2014
    [Social] Why Partners Don’t Develop New Business and What to Do About It
    Ways Your Professional Service Firm Can Start Using Online Video Today Does Social Media Help You Meet Your Bottom Line? 'Your accounting firm’s partners aren’t developing new business — and it’s starting to impact overall firm growth and income. Sound familiar? You’re not alone. This can be a cultural issue.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 18, 2014
    [Social] 4 Communication Tips for Ramping Up a New Inside Sales Client
    Patrice is an avid member of AG''s social media team. 'Ramping up on a new project can be stressful for business development and inside sales reps. There are many different marketing materials they need to read, and processes they need to understand, before they’re able to start prospecting. Training is rigorous and ongoing. Actively Listen.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 18, 2014
    [Social] A Fundamental Guide to Email and Social Media Marketing for Non-Profits
    Fortunately, email and social media marketing are great ways to spread the word about your organization. “Email and social media marketing is easy and inexpensive,” says Jill Bastian, our Community Education and Training manager. Social media marketing is free. Here are six social media topics to post.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 18, 2014
    [Social] Blogging Strengthens Social Media Influence
    Blogging Strengthens Social Media Influence by Raymond Morin - Maximize Social Business. Related Stories 4 Ways To Involve Your Best Social Media Ambassadors Generation C: The Nine Spheres of Social Media Influence The Rise of Office Ambassadors and Social Media Influencers. Social Media Influence
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 18, 2014
    [Social] The Essential 8: Marketing Reports You Need
    First of all, executives don’t care about “soft” metrics like brand awareness, impressions, or followers on social media — even though those metrics help marketers improve performance, your CEO is more concerned with pipeline, revenue, and profit. How much profit was made last quarter vs. last year? New names.
  • SYNECORE  |  MONDAY, AUGUST 18, 2014
    [Social] The 4 Basic Elements of Inbound Marketing
    Search Engine Optimization, Social Media Sharing. When you blog and share those blogs on your social media channels, you establish yourself as an expert, build awareness, and gain credibility for your brand online. 'We’re going back to basics! Goal 1: Generate Qualified Website Traffic Associated Services: Content Marketing (Blogging!),
  • MARKETING ACTION  |  MONDAY, AUGUST 18, 2014
    [Social] Full-Service Technology Vendors: Marketing Automation Support and More
    Social media marketing. One team to consult when you want to launch a social media campaign. 'It’s a new world out there, and the traditional office is a thing of the past. These days, employees working for organizations across every industry are often working remotely, scattered across the globe. Web design and development.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 18, 2014
    [Social] Should you make the leap into sponsored content?
    have heard stories from PR people where some bloggers try to threaten their way to freebies and money with threats to destroy those who say no by writing against them on their blog or social network. 'The sponsored content wasps are swarming! This is a trend I predicted in the 2012 book Return On Influence. As The case for sponsored content.
  • WRITTENT  |  MONDAY, AUGUST 18, 2014
    [Social] 7 Lies About Freelance Writers You Believe
    While a degree means the writer probably has a good grasp of language and style, it’s no guarantee that they are educated with up-to-date information on  content and SEO , formatting, social media, trends, etc. 'Image source. Have you considered hiring a freelance writer but have a few preconceived notions that are holding you back? We wish. 
  • HUBSPOT  |  SUNDAY, AUGUST 17, 2014
    [Social] This Week in Popular Content: Funny LinkedIn Endorsements, Website Launch To-Do's & Perfect Facebook Posts
    Social Media 'This week''s most popular content covered a wide range of subjects. About to launch a new website? We''ve got your checklist covered. Looking to craft the perfect Facebook post? We have the secret formula. Want to foster a better relationship with your counterpart in Sales? We''ve got a post for that. I''m thinking "dessert.").
  • HUBSPOT  |  SATURDAY, AUGUST 16, 2014
    [Social] Why Bending the Truth to Make a Sale Isn't Worth It
    Or, they could take to social media to air their grievances, in which case … You cause damage to you and your company’s reputation. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. Salespeople live and die by quota attainment. But it’s just not worth it.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, AUGUST 15, 2014
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • LEADERSHIP  |  FRIDAY, AUGUST 15, 2014
    [Social] Interesting Infographics: Craft A Social Selling Routine In 30 Minutes
    'Social selling is crucial for impelling purchasing decisions – so where do you begin to create a social selling routine? In this infographic from The Social Wrap by Ben Martin , we are presented with a “cheat sheet” that can aid us in building a daily social selling procedure. And why do you need one to begin with?
  • WRITTENT  |  FRIDAY, AUGUST 15, 2014
    [Social] Simplicity is the Best Policy: 6 Essentials for the Successful Blogger
    Blogging is in many ways even more difficult to increase penetration than typical social media campaigns, if such a situation is possible, but not all hope is lost. Connecting with influencers on social platforms such as these can help you potentially tap into a new audience. Connect with Others. Give the People What They Want.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 15, 2014
    [Social] 10 Tips for Developing Better Blogger Outreach
    10 Tips for Developing Better Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Do you feel like your blogger outreach strategy lacks some oomph? Or maybe you are working on an influencer marketing strategy but something just doesn’t feel quite right? Related Stories Is it Time for a Blogger Outreach Tool? Blogger Outreach
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Social] The 12 Types of People You’ll Meet at a Conference
    Chances are, they have a lot of connections on social media and have connected to attendees through the conference hashtag ahead of time. You’ll find this person all over social media before you even arrive at the conference. Should you be networking to make connections with smart people? Check out the list below to find out.
  • HINGE MARKETING  |  FRIDAY, AUGUST 15, 2014
    [Social] Intermediate Techniques to Build a Better Email Marketing Campaign
    In addition to helping you manage your contacts and segment your list, or integrating your email marketing with your blog and social media presences, these programs can help you conduct “smarter” email marketing: Drip marketing. Now it’s time to step up your game and make your campaigns as effective as possible. HubSpot.
  • HUBSPOT  |  FRIDAY, AUGUST 15, 2014
    [Social] CMO Warning: Don't Tie Marketing Incentive Compensation to a Metric
    Your team will start arguing with each other about why the leads from the blog should be counted as their leads toward their bonus because they''re responsible for social media, for example, and social media drives traffic to the blog. think that is a huge mistake. In Marketing, you need to use a lot more creativity. Here''s why.
  • ENGAGE  |  THURSDAY, AUGUST 14, 2014
    [Social] Email Isn’t Dead and We’ve Got the Stats to Prove It
    That’s ahead of social media, SEO and content marketing. Where retention is concerned, email came out nearly 20 percent ahead of the next closet marketing tool: social media. 'What’s the first thing you did after you woke up this morning? Email is important to consumers and brands. My answer: They’re wrong. Email is…. Cost effective.
  • GREAT B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Social] Five Great Ways to Drive Brand Engagement
    Brian Solis recently posted a Slideshare titled  Relationship Economics , about the power of social media to brand a company for a big payoff with employees and customers. Last Sunday, Scotland’s Rory McIlroy won his second PGA championship and cemented his streak as the world’s number one golfer. 1)      Will Work For Followers. Publicly.
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 14, 2014
    [Social] 10 Questions to ask in a B2B Content Marketing Questionnaire
    or simply pique the interest of someone that wants to learn more about a product or industry (blog posts, industry news, social interaction, etc.). What are some of the leading social media resources in the industry? Can you please provide a succinct overview of your business? What are your organization’s primary industry targets? .
  • FATHOM  |  THURSDAY, AUGUST 14, 2014
    [Social] How to Benchmark Your Hospital on Social Media
    'Social media measurement is one of the universal struggles in social media marketing, and particularly in healthcare social media marketing. To answer these questions, we analyzed the social media presences of the Top 15 Health Systems, as determined by Truven Health Analytics.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 14, 2014
    [Social] Celebrating 16 Years in Business
    Then social media came into play; as more people found me online, it seemed redundant to actually get out and meet people when I could foster “relationships” so easily from my computer. 'This week marks my 16th year in business. Not the least of which my “baby” is now 17 and drives. networked. It was rather amazing.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, AUGUST 14, 2014
    [Social] #ProspectingChat: Sales Enablement Goals and Best Practices
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. 'Today, we will be hosting our third #ProspectingChat on AG Saleswork''s Twitter account.
  • BIZNOLOGY  |  THURSDAY, AUGUST 14, 2014
    [Social] Re-branding – a better option than “disruptive innovation”?
    Many are re-defining themselves as communities where people who care about books meet and socialize. '“Disruptive innovation” seems to be the current hot trend for many management gurus, but it certainly has big risks too. Management gurus rave about the importance of “disruptive innovation” for creating new ideas today.
  • SAZBEAN  |  THURSDAY, AUGUST 14, 2014
    [Social] 4 Ways Your Marketing Fails
    There is great content ideas here for blogging and social media… What other ways does marketing fail? 'Trier (Photo credit: sazbean). Marketing is easy, right? Well, it doesn’t really have to be difficult, but it does require some forethought and planning. Unfortunately, a lot of marketing out there fails at even that… 1.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Social] Lots of Vendors Can Help You Find Leads on the Web
    These firms scan company Web sites, social media, news sites, directories, and other sources to identify companies, extract attributes like revenue, growth rates, and technologies used, and flag events that might indicate a sales opportunity, such as opening a new office, launching a new product, or hiring new management.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 14, 2014
    [Social] 5 Key Principles of Social Customer Service
    The world of social media is constantly evolving. However, the basics of social customer service and CRM aren’t. Key Principles of Social Customer Service by Sofie De Beule - Maximize Social Business. Social Media for Customer Support 'Customers are sick and tired of poor customer service.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 14, 2014
    [Social] Why Marketing Operations is the Heart of your Marketing Team
    This is time they could be spending on acquisition marketing, customer retention, social media marketing, or whatever it actually says on their business cards. 'Author: Courtney McAra When I first came to Marketo, I was SHOCKED by the size of our marketing operations team. was sure they didn’t need so many people for operations alone. Unsure?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 14, 2014
    [Social] Social Media and the Stock Market: A Lesson in Global Manipulation
    Yet shockingly, the corporate and financial worlds have not yet grasped this aspect of social media. What happens when a company’s social reputation is left in the hands of a social media platform that can actually influence the emotional state of over a billion people? Social Media & the Stock Market. Read on.
  • MARKETING ACTION  |  THURSDAY, AUGUST 14, 2014
    [Social] Questions from the 5 Futuristic Email Tactics Webinar
    3)     Are you able to integrate email with social media and website landing pages connecting the lead data? Increase your opt-in conversion with social sign-in. Mine social chatter for email topics. Matt has already tackled many of them – take a look to read his insights  about B2B email tactics and marketing tips.
  • HUBSPOT  |  THURSDAY, AUGUST 14, 2014
    [Social] 4 Fresh Ways to Squeeze More Conversions Out of Your Blog
    The thinking was this: Rather than feature our own social activity, let’s highlight those who are actively engaging with us already as a way to further incentivize sharing. This tweet acts as social proof as well as an endorsement of your brand. 'This post originally appeared on the Insiders section of Inbound Hub. The Numbers.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Social] Re-Imagine the Future with Social Leaders #SocBiz25 #SocBiz
    'Last week brought an interesting convergence of events, all focused on what the future of social business might look like. First, there was the official unveiling of the Economist’s (@ TheEconomist ) list of Top 25 Social Business Leaders. These 25 social business leaders will help shape the future of social business.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Social] 20 Skills You Won't Believe You Can Endorse People for on LinkedIn
    The network has long since expanded beyond the realm of those in marketing, digital, social, sales, etc. -- people in every industry are now touting their professional prowess and charting their careers on LinkedIn. We were saddened to learn LinkedIn doesn''t let you make up your own silly endorsements. 1) Counting. 2) Spring Cleaning.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Social] How to Promote Your Content Using Paid, Earned & Owned Media
    It’s just making sure content is optimized for the search engines, sent to an appropriate email list, and then broadcast it socially, right? Influencers can be bloggers or people that amass large social followings around their industry expertise. Native Social. Social Media. Social Media content promotion
  • FIFTH GEAR ANALYTICS  |  WEDNESDAY, AUGUST 13, 2014
    [Social] Don’t Ignore These 10 Financial Services Marketing Trends
    Meanwhile, digital channels and data sources such as web analytics and social media continue to grow at an explosive rate, creating new integration challenges and adding complexity to connecting to and managing both online and offline content. Social Media Marketing will mature. Customer Engagement is not a passing fad. 
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 13, 2014
    [Social] How Marketing Can Collaborate with Sales to Create Engaging Content
    Be sure to encourage salespeople to create their own kinds of content as well: they can do things like reaching out to customers on social media or writing guests posts on relevant blogs. She''s also a writer and contributor to Social Media Today, Business2Community, Salon, ThinkProgress and NewsCred Let sales take the lead.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 13, 2014
    [Social] Content Marketing — “ Storytelling ” for Today’s Marketer
    Content Marketing — “ Storytelling ” for Today’s Marketer by Justice Mitchell - Maximize Social Business. Related Stories Social Deployment And Content Marketing are NOT the Same How To Grab Attention with Your Social Media Updates How to Make Your Content, Messages and Ideas Stick. Content Marketing
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Social] Google+ 301: How to Start and Grow a Community
    As with any social media platform, building an online community can be a great way to market your firm and connect with potential customers. Now with Google+ 301 under your belt, you’re ready to use this social media platform to find and connect with prospective buyers. Position yourself as an industry authority. Remain focused.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Social] Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths
    You can also use marketing automation on social by creating targeted lists of important contacts to monitor on social media and setting up email alerts for when one of those contacts mentions you (or a specified keyword) on Twitter. 'The following is an excerpt from our new guide, Inbound Marketing MythBusters. Email is dead. BUSTED].
  • SYNECORE  |  WEDNESDAY, AUGUST 13, 2014
    [Social] What Are Buyer Personas & Why Do they Matter?
    Having a good understanding of these personas will help you tailor your content , your email marketing, your social media campaigns. 'When it comes to developing your marketing and branding strategy, there is nothing quite so important as having a clear understanding of your target market. What Is a Buyer Persona? Headshot. Problems Faced.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 13, 2014
    [Social] The power and perils of the pivot
    Sounds like a zero-brainer, given that Im in love with writing and storytelling, but it turned out to be a big-brainer for one reason: I run a semi-successful blog on creatives making a living online while showcasing my digital illustration work, geared towards clients in the social media / blogging crowd. I’m losing clients.
  • HUBSPOT  |  WEDNESDAY, AUGUST 13, 2014
    [Social] Landing Page Best Practices You Should Still Test For Yourself
    Social Proof. Social proof can take many forms: Quotes, embedded social media posts , testimonials. Test whether adding social proof to your landing pages increases conversion rates. Think of how much bandwidth it would save you and your team! Navigation vs. No Navigation. Images and Video. Button Color. Button Copy.
  • WRITTENT  |  WEDNESDAY, AUGUST 13, 2014
    [Social] How to Write Product Descriptions that Sell
    Hint at Social Proof. Social proof is big in copywriting , as it’s known vastly improve your copys persuasion.Unfortunately, Unfortunately, a lot of writers believe that including social proof in a product description would make it too long. Keep it Short. Be Scannable. shorten paragraphs to 2-3 sentences each.
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