• WEBBIQUITY  |  MONDAY, MARCH 30, 2015
    [Social] 12 of the Best Guides and Sources for Free Stock Images
    20 Sites to Get Free Stock Images for Commercial Use by Social Media Today. ” 53+ Free Image Sources For Your Blog and Social Media Posts by Buffer Social. 'At the core of any successful blog is valuable content—helping readers solve a problem, increase their knowledge, work more effectively. That’s worth gold.”
  • HUBSPOT  |  MONDAY, MARCH 30, 2015
    [Social] Should You Attend That Event? 9 Questions to Help You Find Out
    5) Can you easily make connections with others on social media? Sometimes, engaging on social media with other event attendees can be just as valuable as actually attending the conference. Schedule external content (emails, blog posts, social posts) to send while you''re gone. How can you make the decision to send your team.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 29, 2015
    [Social] IBM Releases Social Business Leaders eBook – Moving From Verb to Noun #SocBiz #SocBiz25 #NewWayToWork
    ' 25 Inspiring Global Social Business Leaders: Why they are shattering the traditional workplace as we know it. Last year, I served on an Economist Intelligence Unit (@TheEIU) advisory board (sponsored by IBM [@IBM]) that was tasked with determining the 25 most inspiring Social Business Leaders. Exciting times! FOR EWORD by David C.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 29, 2015
    [Social] 8 Off the Beaten Path Vegas Attractions to Check out During MME15
    The Gold Spike , a fun place to socialize, hang out and play games in living room and backyard settings. 'Editor’s Note: Today’s post is a special treat, a compilation of recommended Las Vegas attractions recommended by city resident and travel enthusiast, Heather Foeh , Head of Culture and Customer Advocacy at Lattice Engines.
  • NUSPARK  |  SUNDAY, MARCH 29, 2015
    [Social] Don’t be Fooled by LinkedIn’s Leads Accelerator, and a LinkedIn Advertising Wish List
    For a robust B2B social network, LinkedIn is missing the boat on a number of opportunities. Advertising Lead Nurturing Media Planning Social Media 'There’s no denying the power of LinkedIn when it comes to targeting messages to the audiences most likely to respond to an ad; you can target by industry, job title, company size, and more. 
  • VERTICAL RESPONSE  |  SATURDAY, MARCH 28, 2015
    [Social] 5 Product-Selling Email Subject Line Tips for Retailers
    Once your email is opened, you can sell your product by directing them to your website or social media pages. 'Emails that are designed to sell need an attention-grabbing subject line. You must pique a customer’s curiosity. Show a sense of urgency. Your subject lines should get customers to open your email immediately. Ask a question.
  • HUBSPOT  |  SATURDAY, MARCH 28, 2015
    [Social] How 16 of the Most Successful Social Sellers Schedule Their Days [Infographic]
    One of the most common hurdles to social selling adoption is lack of time. Where can they find a spare 10 minutes -- much less an hour -- to monitor prospects'' behavior and interact with them on social media? According to research from Social Centered Selling and A Sales Guy , 72.6% Social Media Inbound Sales Daily
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MARCH 27, 2015
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • LEADERSHIP  |  FRIDAY, MARCH 27, 2015
    [Social] Interesting Infographics: Hats of to the Modern CMO
    Positioning, digital and social media, and lead generation were all mentioned as areas of responsibilities for almost half of the surveyed CMOs as well. 'Chief Marketing Officer may be a well-known title, but not everyone means the same thing when they use the term. Infographics Leadership cmo home infographic
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social] 10 LinkedIn Groups Every Entrepreneur Should Follow
    2) Social Media Marketing. Intended for interactive advertising and marketing professionals who are actively engaged in social media and community-oriented websites around the world.” 'There are at least three problems with this list. First, “entrepreneurship” is an extremely broad subject. Second, opinions are ubiquitous. Cheers!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 27, 2015
    [Social] 6 Strategic Trends Highlighted at Social Media Marketing World
    'Social Media Marketing World is back for the third time in San Diego this week. Many of the big names in the social media space are here including Guy Kawasaki , Chris Brogan , Mari Smith , and more. It’s important to realize that this same thing can happen with our own social marketing. Platform Updates Social Marketin
  • BIZNOLOGY  |  FRIDAY, MARCH 27, 2015
    [Social] Are you doing webinars for lead gen? You should be.
    We use every possible channel we can—email campaigns, social, paid advertising, content syndication, website, etc. 'As a marketer, I’m always looking for new ways to engage prospects and drive leads for my sales team. And in the past 6 months, I’ve added a new tactic to my program: webinars. It’s not easy. But here’s the problem.
  • WINDMILL NETWORKING  |  FRIDAY, MARCH 27, 2015
    [Social] How to Create an Instagram Strategy for Your Business
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Instagram
  • CMO ESSENTIALS  |  FRIDAY, MARCH 27, 2015
    [Social] Are Your B2B eCommerce Efforts Ready for B2C Best Practices?
    Use of smart phones and tablets, as well as social media platforms, is not a characteristic of B2C commerce only; it’s now commonplace in B2B ecommerce activities as well. 'A recent Aberdeen study on B2B ecommerce highlighted a vital trend companies must address: the convergence of B2B and B2C ecommerce. appeared first on CMO Essentials.
  • HUBSPOT  |  FRIDAY, MARCH 27, 2015
    [Social] How a Good Content Strategy Can Repair Your "SEO Problem"
    No one’s reading or sharing the content on our blog, and the information we share on social media just sits there.”. Start by looking at the questions and comments your customer service, sales and social media teams field online, via phone or in person. I can’t put my finger on what’s wrong, but something’s clearly amiss. It’s content.
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 26, 2015
    [Social] Nice to connect with our client Mintigo
    Love comments (No SPAM please) and those who share on social media. 'Mintigo is a client of Find New Customers and they hired us to publish their content and we finally got moving on that yesterday. Got their new post and they wanted me to publish it, like we did with the other two posts and went right to work on that. yesterday.
  • HINGE MARKETING  |  THURSDAY, MARCH 26, 2015
    [Social] Analyzing Your AEC Competitors’ Online Presence to Gain a Competitive Advantage
    Analyze their Social Media Presence The two main social networks AEC firms’ competitors will most likely be active on are LinkedIn and Twitter. That being said, many firms have a poor social presence. E/C Online Marketing Social Media Buyers expect to have information at their fingertips to evaluate firms. Congrats!
  • VIRALLY BLOG  |  THURSDAY, MARCH 26, 2015
    [Social] The Pros and Cons of Social Sign-in
    'If you are not 100% sure what Social Sign-in is? It is using your social media profiles as a tool to login somewhere or create an account or for us at Virally we use it for gaining access to content. With Social Sign-in there is less friction in most cases and therefore means more action. The Cons of Social Sign-In.
  • THE FORWARD OBSERVER  |  THURSDAY, MARCH 26, 2015
    [Social] 7 Ways To Thrill Customers And Get Them To Buy More From You
    With social media, you can set up alerts for mentions of your product so that you can answer customer questions that are directed at you (e.g. 'Are you focused more on getting new customers than delighting your current customers? You''re doing it the hard way. Here''s how to get both. And that leads to customer churn. That’s huge. Listen.
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Social] 6 Reasons Why Marketers Should Bet on Podcasting
    In January, the Social Media Examiner episode, Podcasting for Business: Why Marketers Are Betting on Podcasts really helped move things along. Even with just a few episodes under our belts we’ve had some wonderful comments, reviews and social media shares and conversations. There is more to it than that, obviously. Really busy. Maybe.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 26, 2015
    [Social] Work Together, Not Apart: A Bird’s Eye View of Content Marketing Collaboration
    Effective content marketing requires collaboration across all functions (search, social, content, PR, etc.). Content Marketing & Social Media Coordination. We’ve all heard the phrase “Content is the fuel that feeds social media’s fire.” How have our content and social teams collaborated to execute on this strategy?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MARCH 26, 2015
    [Social] Case Study: Modern Marketing Meets Storytelling Comic Strips
    'Editor’s Note: Today’s post comes courtesy of Bill Schilling , B2B marketing director and marketing technologist at Imation , where he leads a revenue-focused digital marketing team responsible for integrating marketing automation with content, website, search, social media and CRM to grow new inquiries, leads and sales opportunities.
  • BIZNOLOGY  |  THURSDAY, MARCH 26, 2015
    [Social] The 3 biggest social media events of 2014 and what they taught us
    'Social media moves at such a fast pace that it’s sometimes difficult to dissect what worked and what didn’t. Here’s a look at the 3 biggest and most successful social media events of 2014 and what we can learn from them. The ALS Ice Bucket Challenge wasn’t just one of the biggest social media events of 2014. Period.
  • VERTICAL RESPONSE  |  THURSDAY, MARCH 26, 2015
    [Social] 5 Cheap and Cheerful Ways to Promote Your Retail Business
    Whether you send an email newsletter, offers, promotions, event invitations or other forms of communication, using a sign up form on your website, your blog and on social media is an effective way to capture contact information that you can use to provide a great customer experience by giving your subscribers the content they want. 5) SEO.
  • MODERN B2B MARKETING  |  THURSDAY, MARCH 26, 2015
    [Social] Explosive Growth in Marketing Tech: 7 Categories to Implement Now
    Social Management. Social marketing is an integral part of any marketing strategy. And it is getting even more complex as companies try and streamline their efforts, distribute highly targeted messages, and integrate social into each and every campaign. 'Author: Dayna Rothman There is a ton of marketing technology out there!
  • WEBBIQUITY  |  THURSDAY, MARCH 26, 2015
    [Social] Five Expert Guides to the Best Blogging Tools
    Sharing your content socially? Business Blogging Cool Web Tools Social Media Marketing Adam Connell Adrian Cordiner best business blogging tools blogging for business Marsha Stopa Pauline Cabrera 'Blogging, like any other task, is faster and easier with the right tools. Image credit: Twelveskip. Building your opt-in email list?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 26, 2015
    [Social] Is Europe America’s Online Colony? American Influence on the Web
    When I want to know about innovation in the Internet or social media, I just look at what popular US tech and marketing blogs such as *cough* {grow} *cough*   are doing and then add 2-4 years for it to happen in the EU. Well, pretty much everything social media and Internet-related we copy from the States. don’t mind. Example?
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Social] What the Top 4 Social Networks Can Do For Your Social Commerce Revenue
    'The social commerce marketplace has grown more than 4-fold since 2012. Then, social commerce represented some $3 billion in retail sales. In 2015, social commerce accounts for some $14 billion. Indeed, nearly all social platforms provide a commerce offering for retailers and shoppers alike. Social Media Ecommerce
  • HUBSPOT  |  THURSDAY, MARCH 26, 2015
    [Social] Space, Place & Design: How One Agency Transformed the Modern Event Experience
    Brands are slashing their traditional budgets and choosing instead to invest in social platforms and innovations. The learning moments become the basis of stories; stories attendees tell to their friends and share on social media. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
  • VIRALLY BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Social] The Beacons of Gondor in Marketing
    In the world of social media and marketing, it is hard to get yourself seen as there is so much noise. Don’t just share your own content on social media, share others and tag them! Besides, it’s very unlikely you have enough content to share across all social media platforms each day whilst keeping it varied.
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social] 7 Tools for Finding & Connecting With Influential Bloggers
    This way you can see who covered your topic most recently and what kind of spread it got in social media. 'The blogosphere has been a major online marketing medium for years now. Bloggers are trusted voices who can bring in customers and help you build your community. Want to achieve worthwhile results from your blogger outreach efforts?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MARCH 25, 2015
    [Social] Are CMOs Poised To Take Over Technology Purchasing?
    Not only will they be juggling new ways of reaching customers, new data streams, social media, wearables, mobile access and more. Newman is the author of 3 Amazon Best-Selling Books, “Evolve, Marketing (^as we know it is Doomed), “The New Rules of Customer Engagement,” and “The Millennial CEO.”
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social] The Anatomy of a Successful Facebook Post
    Down our free social media and blog post scheduling template to keep track of your content publication! Social Media 'When it comes to using Facebook for business, many people wonder what the secret for success is. What kinds of posts get the best results, and how can you increase engagement? 1) Has a Clear Goal. Spark a debate?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 25, 2015
    [Social] 3 Red flags to identify unsavory SEO agencies
    It’s similar to the blatant spam accounts you see on social media that offer one thousand “real” followers for five dollars. 'Search Engine Optimization (SEO), like every industry, has less than reputable companies – “snake oil” salesman. These red flags include: Little to no transparency. Fantastic guarantees. Underpriced services.
  • MODERN B2B MARKETING  |  WEDNESDAY, MARCH 25, 2015
    [Social] How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance
    'Author: Divya Dutt As a social marketer you are often asked to support many different initiatives going on in your company or organization. So how do you, as social marketer, manage all the broad initiatives without cluttering the company page and inundating your entire audience with irrelevant posts? Social Media b2b Consumer
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MARCH 25, 2015
    [Social] Do You Know How Tradesman Make Their Purchasing Decisions?
    Marketing’s role is to make sure that the right information is in the right place for contractors, whether it’s in trade publication ads, testimonials, product reviews, customer ratings, PR or social media. Of course not. They hear or read about a new or better solution to help them do their job better and more efficient. Yikes.
  • PWB MARKETING BLOG  |  WEDNESDAY, MARCH 25, 2015
    [Social] Social Media Posting Frequency
    'Last week I read with dread a Tweet and subsequent blog post answering the question “How many times should I post on Social Media Sites?” ” It even went so far to advise readers the ideal “number of times/day (or week)” for social media posting frequency. social media Uncategorized
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 25, 2015
    [Social] Four reasons why traditional book publishing is dying (and what’s next)
    Why the success of digital marketing might rely on gray social media. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Find the podcast on Stitcher.
  • WEBBIQUITY  |  WEDNESDAY, MARCH 25, 2015
    [Social] 13 Great Guides to Growing Your Blog Audience
    Social media? Jeff Bullas shows you how to find your audience, help your audience find you, craft enticing headlines, “secrets” on how to use social media to spread your content, how to become a thought leader in your field and more in these 100+ helpful tips and tactics. Now—how you attract and retain a large audience?
  • HUBSPOT  |  WEDNESDAY, MARCH 25, 2015
    [Social] 8 Great Marketing Blogs You Probably Don't Follow (But Should)
    What you can count on, however, is that whatever she writes will be so interesting that you’ll forget that you were supposed to plan your social media calendar during that half-hour. If you’ve been looking for a one-stop-shop for everything you need to know about social media marketing, Oktopost has it covered. 1) StoryNeedle. 5) VERO.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 24, 2015
    [Social] Adobe Marketing Cloud Marches Towards Martech and Adtech Integration
    'At pretty much the same moment I was publishing my post on the merger of martech and adtech into madtech , Adobe was announcing its latest marketing products, including a press release on uniting “ Data-driven Marketing and Ad Tech ”. Naturally, this caught my attention. Adobe says that data stored in the solutions can be accessed in real time.
  • FATHOM  |  TUESDAY, MARCH 24, 2015
    [Social] Thoughts on the Latest CMO Survey
    In the next 3 years, budgets for mobile will nearly triple, while those for social media will be up 126% in 5 years. More social media activities are being performed by outside agencies than last year. 'CMOs are bullish. Indeed, they’re more optimistic than they’ve been in 6 years. Marketing budget implications. ” 84.3%
  • SYNECORE  |  TUESDAY, MARCH 24, 2015
    [Social] 3 Ways to Boost Conversions with Personalization
    Personalized retargeting functions alongside content creation, SEO, and social to help encourage customers to convert. 'If executed correctly, content personalization can be extremely effective in helping your site convert better. The fact is, the majority of consumers now prefer a personalized content and web experience. Online Chat.
  • CRIMSON MARKETING  |  TUESDAY, MARCH 24, 2015
    [Social] Infographic: What Content Types Do Technology Buyers Consume on Social?
    'The following list does not depict what content types perform best overall; it showcases the responses from B2B marketing technology buyers on which socially-shared content had the most impact to their purhcase decision. 67% of #B2B tech buyers prefer social content at the top of the funnel Click To Tweet. Detailed technology guides.
  • VIEWPOINT  |  TUESDAY, MARCH 24, 2015
    [Social] 4 Tips to Power Up Prospecting in 2015: #1 Believe it Works!
    Throughout the presentation, he debunks the argument of inbound marketing “experts” and social selling gurus who preach that outbound is out, and inbound is … well, in. 'Earlier this year I sat in on the 2015 Virtual Sales Kickoff hosted by my friend S. Anthony Iannarino (along with Jeb Blount). Simplified.: Part 2: Tip #2 Commit to It.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 24, 2015
    [Social] Marketing to the B2B Millennial: 6 Things to Remember
    Digital properties like social media, live chats and email are all welcomed and encouraged tactics. 'Developing new slang, using selfie sticks, and religiously watching reality shows are a few of the most commonly used characteristics to describe the Millennial generation (ages 18-34). Did you know? 3% of U.S. Noticing a trend?
  • LEADERSHIP  |  TUESDAY, MARCH 24, 2015
    [Social] Transform Your B2B Lead Generation with Storytelling
    More companies are starting to develop unique personalities, writing in the first person, allowing staff to write more personal accounts, articles, blog posts, social media updates, etc. Take comments seriously, whether they are on your own site or on third-party sites and social media channels about your company. Rejoice!
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social] How to Produce an Internet Radio Show
    and "how do I use social media to drive more traffic to my website?". We also promote the show via social media to remind our audience that they can listen live. During the show, our social media marketer live tweets show notes and links to articles we reference during the show. Talk radio is big business. Let''s get started.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social] 3 Big Retailers That Also Rock Ecommerce
    Consider the introduction of the Awesome Shop, which blends the deals of Target with the social proof of Pinterest. 'Ecommerce and mobile commerce are obviously here to stay, much to the chagrin of major brick-and-mortar retailers. We’ve seen some of the biggest names in shopping go under, with Borders Books perhaps the most obvious. Walmart.
  • HINGE MARKETING  |  TUESDAY, MARCH 24, 2015
    [Social] Technology Marketing: Avoid a Social Media Burnout with a Winning Game Plan
    'While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout. Which social media channels do they frequent?
  • EMAGINE B2B BLOG  |  TUESDAY, MARCH 24, 2015
    [Social] Is Facebook Still Relevant for B2B?
    One of the most common questions I get when it comes to social media is, “Do we really need a Facebook?” Social Media is Not Cookie Cutter. The first thing to understand about social media is not all networks work for all businesses. You can register for “Social Media: Deciphering Your Network Personas” here.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 24, 2015
    [Social] 5 Unconventional Ways to Create Videos That Engage Facebook Fans
    The king of social media sites is also allowing most page administrators to make videos more prominent by selecting a featured video. You can use premade templates and easy-to-use editors to make a short animation or explainer video to share on your website or social sites. Social Media creating video videos on Facebook Directr.
  • VIDYARD  |  TUESDAY, MARCH 24, 2015
    [Social] Posting Video Content Online: 5 Essential Considerations
    Does my video encourage social sharing? The one everyone is sharing on social media and has been picked up on by both national and international press as it grips the entire nation? If your video does not effectively encourage social sharing then its chances are slim. Is this video part of our lead generation strategy?
  • WINDMILL NETWORKING  |  TUESDAY, MARCH 24, 2015
    [Social] What Causes People To Click On Social Media?
    Although you’d be surprised at how many times I do […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Twitter | Facebook | Google+ | LinkedIn | Pinterest | What Causes People To Click On Social Media?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 24, 2015
    [Social] A NCAA March Madness Marketing Lesson: Cross-Channel & Emotional Storytelling
    It’s hard to open an internet browser, scroll through social media, or walk down a sidewalk without hearing the latest game updates. Social media users promote their favorite teams, boast about strong brackets, and live-report as they watch the games. Social media users go wild as they watch the games. What is March Madness?
  • CMO ESSENTIALS  |  TUESDAY, MARCH 24, 2015
    [Social] Twitter for Marketing: Google’s Back and There’s Gonna Be Trouble… If You’re Not Tweeting
    The Search and Social Media Marketing Cycle: Fundamentally, what Google does best is to help people find things. By working to encourage, enable, and / or enhance the Twitter activity around your organization, you can bridge the search-oriented and social-oriented paths of the buyer’s journey into a single, shared stream.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social] Starting a New Job? 8 Tips for Having a Great First Day
    Follow their social media accounts. The report critiques and suggests ways to improve your blog, social media accounts, SEO tactics, lead generation methods, and mobile optimization. 4) Research your new boss on social media. 'Congrats! The next day, you were offered the job (and gleefully accepted it). Read their blog.
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 24, 2015
    [Social] Content Marketing ROI Starts With A Strong Business Case
    Most people start by talking about pageviews and social shares and clicks to something. Cost of advertising / search landing pages with low organic and social traffic – same as above but here you want to look for places to fund your content marketing. We know our customers are tuning out advertising. Utilization. Performance.
  • WEBBIQUITY  |  TUESDAY, MARCH 24, 2015
    [Social] Welcome to Blogging for Business Week!
    Social Fresh ). Business Blogging Content Marketing Social Media Marketing blogging for business blogging guides 'It’s blogging for business week on Webbiquity. Forbes ). 37% of marketers say blogs are the most valuable content type for marketing. NewsCred ). 17% of marketers plan to increase blogging efforts this year. Forbes ).
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social] The Inbound Marketing Kit You've Been Waiting For [Free Download]
    social? Topics cover every level of the marketing and sales funnel, from attracting (social media, blogging, and SEO) to converting (landing page optimization) to nurturing (email). social media publishing calendar template. wise and prophetic (and entirely fabricated) insight, indeed. Blog post templates.
  • MARKETING ACTION  |  TUESDAY, MARCH 24, 2015
    [Social] Insights from Gleanster/Act-On Report: The Trouble with Marketing Technology
    Some of the most common standalone technologies, such as sales automation tools, social media, web analytics, and email marketing, just don’t integrate very well, and clearly, it’s a situation that’s holding a lot of B2B marketers back. 'Most B2B marketers have a very clear understanding of their goals. Don’t worry about 1:1 marketing.
  • HUBSPOT  |  TUESDAY, MARCH 24, 2015
    [Social] 12 Tools & Resources to Help You Create Better Buyer Personas
    These results will usually give you an idea of what social networks your personas are typically on, what forums they are present in, and so on. Social Media Intelligence. While doing your online research, you should dive into social media to get some useful information. 'At first, creating buyer personas seems simple. 6) Trello.
  • KEO MARKETING  |  MONDAY, MARCH 23, 2015
    [Social] We’re Hiring at KEO Marketing!
    This role will involve reporting and delivering analytics reports, using multiple tools and software programs, across all clients and campaigns including SEO, PPC, Social, Email, Display, Shopping. Performance Analyst – Email Marketing Coordinator. positive attitude and ability to work well as part of a team area also very important to us.
  • SYNECORE  |  MONDAY, MARCH 23, 2015
    [Social] Meerkat Brings Live Video Streaming to Twitter (and beyond)
    'Is it just me or is social media getting progressively more, well, social? For those of you scratching your head, Meerkat is a live video streaming app that has made quite a splash on Twitter in recent weeks and, more importantly, may represent the next stage in the evolution of social media. The Next Big Thing? They Will Now.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Social] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    The QuickSprout blog is a power pool of exemplary content on social media, digital marketing, and content marketing from a man who helps companies like Amazon, NBC, GM, HP, and Viacom grow their revenue. 'I''ve always been in awe of growth hacking. I''m here to tell you there are diamonds in the rough. Follow @seanellis. Follow @mikaelcho.
  • HINGE MARKETING  |  MONDAY, MARCH 23, 2015
    [Social] 10 Essential B2B Marketing Strategies to Grow Your Professional Services Firm
    5) Social Media If you needed any more proof that social media is here to stay for professional services firms, we’ve got you covered. Our research has found that over 60% of buyers check out new service providers on social media, making it a more commonly used source of information than formal referrals and recommendations.
  • SAZBEAN  |  MONDAY, MARCH 23, 2015
    [Social] The Importance of Hashtags on Instagram
    Content Social Media Social Networks content strategy hashtags Instagram social media strategy 'Though they started on Twitter, there might not be a place where hashtags are utilized more right now than Instagram. And it has really taken off on Instagram. Place-specific hashtags, for instance, are incredibly useful.
  • BIZNOLOGY  |  MONDAY, MARCH 23, 2015
    [Social] 10 data experts explain why little data is the new big data
    Big Data  is a broad term for data that comes from places like web browsers, social networks, census, surveillance, and sensors. For a Web property, that means getting a handle on issues such as the bounce rate, SEO session starts, social session starts, funnels of how users flow through a property, and page views per session.
  • WINDMILL NETWORKING  |  MONDAY, MARCH 23, 2015
    [Social] Customer Centricity Slogan or Experience?
    Who wouldn’t […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. by Joe Ruiz - Maximize Social Business. 'When CMO’s were surveyed, 73% said that customer centricity was critical to their business strategy. Customer Experience Marketing
  • MODERN B2B MARKETING  |  MONDAY, MARCH 23, 2015
    [Social] [Infographic] B2C Marketers Speak—5 Predictions About The Future of Marketing
    4) Social Networks and Mobile Dominate B2C Marketing Investments. According to the survey, social marketing is in the lead (45%), followed closely by mobile (31%), the standby of email marketing (25%), and then creative and design (22%). The next 3-5 years, however, will be the time of real change. Engagement Marketing Consumer
  • B2B MARKETING UNPLUGGED  |  MONDAY, MARCH 23, 2015
    [Social] Why Marketing Needs to Fix the Customer Experience
    Branding CRM corporate overlords customer service linkedin porcupines social media 'We’ve spent the past two weeks feeling sad about the state of customer experience management (CEM), so it’s time to lighten up a little and talk about why marketers should care. We can chalk up at least a bit of this to the value of the brand itself.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Social] A Wikipedia Expert's Thoughts on the NYPD Editing Controversy
    New Yorkers and the social web alike were stunned to learn that NYPD computers had been used to make surreptitious Wikipedia edits on entries related to police department controversies, including pages covering the "stop-and-frisk" policy and the deaths of Eric Garner and Amadou Diallo. Social Media Daily Wikipedia editors. Maybe.
  • B2B LEAD GENERATION BLOG  |  MONDAY, MARCH 23, 2015
    [Social] Inbound Marketing: How a B2B company used a content marketing strategy to improve customer experience
    'Tweet Inbound marketing is typically a term reserved for B2C companies striving to draw customers in with flashy social media campaigns, witty tweets and beautiful infographics. This is a very intentional use of email and social content, driving the customer down the funnel with informative and sharable content. You might also like.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, MARCH 22, 2015
    [Social] The Revised Approach to Content Distribution
    This type of content is often optimized by channels like your blog and website, social channels (LinkedIn, Facebook, Twitter, etc.), Marketers should distribute this content through email or marketing automation, and support it with paid email and online or social advertising. Marketing—at its core—hasn't changed.
  • BLUE FOCUS MARKETING  |  SUNDAY, MARCH 22, 2015
    [Social] Join @CKBurgess and @MNBurgess for @Conferenceboard Communication & Social Media Workshops #SocBiz #HR @SocialEmployee
    'What is a social employee—and why is investing in a social culture so important to organizational success in today’s business landscape? Register now for the Conference Board’s “Strategic Human Resources Communication and Social Media Workshops”. Working Group: “Creating a Social Culture of Empowered Employees.”. 2 p.m.
  • I-SCOOP  |  SUNDAY, MARCH 22, 2015
    [Social] Sameer Patel: four elements of a holistic digital transformation framework
    Just like last year, SAP’s Sameer Patel had a speaking slot in CeBIT’s Social Business Arena. 'Last week I was following a few events where the core theme was digital transformation. One of them was CeBIT 2015 in Hannover, Germany. noticed this tweet with a picture of Sameer and a quote from someone who […].
<< 1 2 3 ... 251 252 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...