[Social] How to Squeeze More Juice Out of Your Twitter Ads With Smarter Targeting
    'If you''re running social media advertising campaigns, then you know that the key to long term results boils down to one word: optimization. But if you don''t want to wait to get the social media inside scoop, we have this post for you. Want to learn more tips and tricks on optimizing your social media presence? ET (11 a.m.
    [Social] Turn to the E-Market for Real-World Customers
    With a wealth of contact information floating around the Internet such as email addresses, mobile phone numbers, and social media links, there are plenty of dragnets out there working to harvest this valuable metadata. Social Spending. 'The oldest question in business is how to drum up more customers. Create a Discussion.
    [Social] Social Media Marketing Automation Dos and Don’ts
    Using social media automation tools can help you maintain a consistent social media presence without sacrificing the rest of your work. Here are some dos and don’ts on how to integrate social media automation into your online marketing. Automation is not a solution for all of your social media needs.
    [Social] Google Glass and I
    At the same time, devices like the nest® intelligent thermostat record when we are not at home while we publicize to the word through social networks where we are – and our smart phones tag us like wildlife. Offline Marketing Social Media Marketing Facebook Google Google Glass Mark Zuckerberg And so it goes with every new technology.
    [Social] 5 Stories Your Business Should Be Telling On Pinterest
    Social media storytelling … Continue Reading. Stories Your Business Should Be Telling On Pinterest by Julia Campbell - Maximize Social Business. EEOC Turns Its Attention To Social Media in the Workplace The Importance Of Storytelling In Social Recruitment. Think again.
    [Social] Digital Agency and Call Tracking: Why This Agency Loves LogMyCalls
    eCommNow offers services ranging from web design and SEO to content marketing, social media marketing, and PPC. 'In our effort to provide data about both the impact and implementation of call tracking, we''re publishing more case studies. This particular case study is about a digital marketing firm serving the automotive industry. Overview.
    [Social] The Role of Content In The Future of Marketing [SLIDESHARE]
    The emergence of the digital, social and mobile web has dramatically changed the way we consume information and interact with brands. Tweet This ). Successful brands are becoming publishers and storytellers by creating content that buyers want.  ( Tweet This ). Content marketing is more than a buzzword!  Content Marketing
    [Social] 7 Unglamorous, Unpopular Truths About Content Marketing
    'I used to be a social media/content strategist who put together elaborate strategy documents to try and convince enterprises they needed to adopt social and start creating and sharing tons of valuable content. So, that''s what I did. For several years now I''ve been a creator/writer/designer. You learn what matters and what doesn''t.
    [Social] One million words later, I still fear publishing
    eBooks Psychology and social media Writing best practices fear fear of failing productivity psychology writing 'By Mars Dorian, {grow} Contributing Columnist. He said, “At some point in your life, you have to ask yourself: are you a doer, or are you a talker? Because nothing is cheaper than talk, and nothing more priceless than action.”.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Social] The Day Your Refrigerator Asks You for a Donation
    PoP embraced social media to share its story and to build an army of supporters. 'In the first post of this series I explained what cause marketing is, why it’s so popular with companies, and how nonprofits can get started with businesses. In this third and final post, I’ll look at the future of cause marketing. ” I ask.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Social] The Anatomy of an Inbound Ecommerce Website
    7) Social Proof. This company does a great job of including and engaging with followers and friends on social media. As you can see, visitors have several chances to connect with various social platforms during the shopping experience. Finally, the company does a great job of keeping social outlets current. 1) Blog.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Social] The 7 Principles of Conversion Centered Design [SlideShare]
    Use trust signals, transparency, and verifiable social commentary. 'In order to hit lofty lead and customer goals, marketers rely on creating well-optimized site pages, landing pages, and calls-to-action. But what happens when creating those -- and optimizing them through some A/B testing of form length, button copy, etc. -- isn''t enough?
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Social] How to Quickly Write a Blog Post When You're In a Time Crunch
    'Blogging is key for driving traffic to your website from search engines and social media channels. But it''s important to use an image or two in your post to break up the content, and to make the post more visually enticing when readers share your post on social media sites. It''s not as hard as you think. You''ll start writing.
    [Social] Is it Time to Change the Universal Definition of a Lead?
    Does it need to change in light of the transformation impacted by digital and social marketing? Marketers now have multiple ways, both online and offline, to drive traffic to their websites, blogs, social profiles, as well as  physical stores. 'Change is good, change is healthy, change is refreshing; change is often, inevitable.
    [Social] Break Yourself of 4 Misguided Marketing Habits
    Misguided Habit #4 - Just Posting to Social Media. You post to social media sites because you''re supposed to. Start generating leads via social media. Instead of focusing on posting content on your social media pages, focus on generating leads. 'We all have habits we''d like to break. Maybe you smoke. Break the Habit.
    [Social] Tips for Getting the Most Out of Your Twitter Advertising Campaigns
    If you are optimized for mobile, one tip that is often overlooked is the importance of tracking calls from Twitter advertising (and other social platforms). Your social media is probably generating phone calls. Social Media Analyze and A/B Test Your Content. The type of content and language you promote on Twitter is important.
    [Social] A Tour through the New Facebook Ads Manager
    Demand Generation Search Engine Marketing Blog Social Media Strategies 'Recently, Facebook began rolling out its new and improved advertising dashboard. To the delight of marketers everywhere, the dashboard overhaul has included many features that the interface desperately needed. In the past, finding specific data was a sluggish process.
  • WRITTENT  |  TUESDAY, APRIL 22, 2014
    [Social] 25+ Phenomenal Resources to Help You Market Your Blog Better
    Jeff Bullas authored the best selling book Blogging the Smart Way — How to Create and Market a Killer Blog on Social Media. He also speaks at digital and social media marketing conferences across the globe. Buffer – you know, that awesome tool that automates social media? Social Media Examiner. No problem!
    [Social] 5 Ways To Be More Productive on Instagram
    But is there really a business case for this visual social platform?  Ways To Be More Productive on Instagram by Tammy Kahn Fennell - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. They think so. Recently, they released a video to showcase larger brands using the platform. Fix it.
    [Social] 40% of Salespeople Aren’t Making Their Numbers. Can Marketing Help?
    It also begs the question of whether these results were from a traditional selling model versus that of one using social media as part of the mix. 'I recently read an article in eMarketer.com  that dealt with sales stats in 2013, and that almost 40% of the sales forces weren’t making their numbers and it floored me.
  • HUBSPOT  |  TUESDAY, APRIL 22, 2014
    [Social] Your Essential Proofreading Checklist: 10 Things You Can't Forget
    Having the right tone for corporate copy is tricky -- you''ve got to be aligned with the overall brand tone, but if it''s a social message or a blog post, you might also have the author''s own distinct voice to consider. 'I remember the first time I had to proofread something. We had to send it back to the client ASAP. 1) Tone. logical one.
    [Social] Are the bad guys winning?
    Highlights from the new book Social Media Explained. trick to get to the heart of social media strategy. New thoughts on measuring social media marketing ROI. discussion on who should be leading your social media marketing effort. 'A few months ago, my blog was a target for a denial of service attack. That’s right.
    [Social] 10 B2B Marketing Lessons from Walt Disney World and Universal Studios
    For example, if there are two social media monitoring tools, one priced at $300 per month and one at $3,000 per month, you can infer quite a bit without knowing anything more about them. 'A few weeks ago, we took a spring break / time-to-thaw-out trip to Orlando. Be true to your brand. Know your competition–but don’t fear it.
  • VIDYARD  |  TUESDAY, APRIL 22, 2014
    [Social] Vodafone Soars to Storytelling Glory by Capturing Video “Firsts”
    They’re encouraging social shares and reactions to the videos using the hashtag #Firsts, and they have an entire domain devoted to showcasing not just the videos, but small extras too. 'Sometimes a new video comes along and really knocks it out of the park. Granny’s first flight. It helps us progress and discover. The lesson here?
  • 3D2B  |  MONDAY, APRIL 21, 2014
    [Social] 10 Tips to Drive Webinar Attendance
    Find out what they care about and what they struggle with by talking with them directly and participating in social media conversations. Market Widely – Targeted invitations are your mainstay, but do not neglect social media, and referrals. The tips below will help your webinar approach (or exceed!) that 65% attendance target. .
  • BLOG MY CALLS  |  MONDAY, APRIL 21, 2014
    [Social] Q&A About The Q1 Conversation Analytics Call Report Infographic
    Share it on social media. 'What is the infographic? The infographic is titled: Conversation Analytics, Data From Every Call Analyzed, Q1.2014. It''s a crappy title, we know. But, it is descriptive. It is, literally, data extracted from every call that ran through our system in Q1 of 2014. The infographic is an aggregate look at that data.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social] 9 Tips for Running an Effective Phone Interview
    If they ask about how your team uses social media for lead generation, you can reasonably infer that they are curious to hear more details about how your team operates and executes, which shows that they''ve already begun to give it some thought. First of all, make the time. minutes. 1) Don''t be multi-tasking. 5) Read between the lines.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social] How to Be an Efficient & Effective Marketer (Without Losing Your Sanity)
    These days, marketers need to be responsible for traffic generation, website upkeep, blogging, social media publishing and monitoring, lead generation, email blasts, product marketing, sales training. 'As a marketer, you''re an extremely busy person. Hopefully you can take some comfort in this: you''re not alone. say, GO ALL IN. Use them.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social] Which Marketing Analytics Should You Be Looking At?
    We have traffic data, conversion data, lead data, email marketing data, social media data. Look at social media reach. Finally, a wide social media reach can be a good indicator of brand awareness. Look at how big your following is across each social network, as well as how engaged that following is. the list goes on.
    [Social] How to Become a Visible Expert: A Conversation With Mark Amtower
    Potential clients are more likely to use online search or social media (especially LinkedIn) then they are to ask a friend. 'If you have been following this blog, you are seeing more and more about Visible Experts℠ The Hinge Research Institute , our research unit, has been releasing results from two large studies. Meet Mark Amtower.
  • SAZBEAN  |  MONDAY, APRIL 21, 2014
    [Social] How Typography Affects Your Internet Marketing
    No, it doesn’t involve massive cuts to social programs or reductions in military spending. Her articles have been published by Hot in Social Media, Yahoo! 'English: Example of Tahoma typeface (Photo credit: Wikipedia). Suvir Mirchandani, a teenager from Pittsburgh, recently came up with a way to save the government a lot of money.
    [Social] 6 Salesforce Apps Every Marketer Should Be Using
    If your business is heavily into social, then the Salesforce app for Twitter and Facebook is the tool for you. 'What is a marketer without her tools? These days, we rely heavily on technology and CRM systems to make our processes run smoothly, from lead acquisition to lead nurturing. DupeBlocker. Dupes can be a CRM’s worst nightmare.
  • BIZNOLOGY  |  MONDAY, APRIL 21, 2014
    [Social] 25 social media listening aids to increase your hearing
    '78% of consumers say that companies’ social media posts impact their purchases (source: Forbes ). 74% rely on social networks to guide purchase decisions (source: Social Sprout ). 71% of consumers are more likely to make a purchase based on social media referrals (source: HubSpot ). Does your business listen?
    [Social] The Needy Social Media User and How To Approach Them
    Social media proves that people need to be needed, to be loved, to be paid attention to. The Needy Social Media User and How To Approach Them by Wade Harman - Maximize Social Business. 'How many needs can you satisfy yourself; without the support and help of others?
    [Social] Moneyball for Marketers
    ROI per Referral : This is a catch-all KPI to measure the effectiveness of each of your online channels (inbound or social), landing pages, or affiliate sites. This player performance methodology was famously used by the small-time Oakland A’s to compete with financial heavyweights like the New York Yankees. Don’t Buy Players, Buy Wins.
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Social] 50 Tweetable Twitter Tips You Wish You Knew Years Ago
    24) Save time by using tools like Tweetdeck or HubSpot''s Social Inbox to schedule tweets for the week. 48) Add social sharing buttons like AddThis to your blog to make each post easy for readers to tweet. 'Want to get more followers and increase engagement on Twitter? Plus, you can look like a Twitter pro, too! click to tweet]. link].
  • SYNECORE  |  MONDAY, APRIL 21, 2014
    [Social] How to Conduct a Website Content Audit in 3 Easy Steps
    Note how many times a piece has been shared across social. Use your brand voice to determine a multi-platform brand message, one that will personify your company’s online presence and can be replicated beyond your website to email campaigns and social media channels. Step 1: Take Stock of Your Content Inventory. Topics. Buying stage.
    [Social] Consulting Firm Gives Marketing Fragmentation the Boot with Act-On
    Easy social-media publication. 'Making it to the top 5% of just about anything is impressive. Staying at that prestigious level – year after year – is success. But success often goes hand-in-hand with complexity, particularly for marketing teams responsible for maintaining and expanding brand visibility and generating demand. Find Out More.
    [Social] Know Your Audience
    In this era of social media, one has to consider issues like this with an even more watchful eye. After this billboard went live, social media completely lit up with negative comments and outrage. 'A competitor of one of our clients recently ran this billboard in a nearby market. Yes, it’s funny (to some). doubt it very much.
    [Social] Lead Generation: How to establish a connection offline
    I think part of the brilliance of what you did here, Bob, is a lot of times as marketers, we follow the trend — what’s the word in the cloud, what’s everyone doing in mobile, social and everything,” Daniel said. 'Tweet Typically, we’re the ones asking the hard-hitting questions during our MarketingSherpa webinars. Bob asked. It worked.
  • SYNECORE  |  SUNDAY, APRIL 20, 2014
    [Social] Marketing Eggcellence: The Top Branded Easter Campaigns
    The supermarket''s #AsdaChick campaign combines TV and social media in a way that gets viewers dancing along to the beat of low prices. 'Historically observed as religious holiday, countries across the nation have grown to recognize Easter as a family tradition of morning brunch and egg hunts. let''s hop to it! Cadbury. Target. M&M''s.
  • HUBSPOT  |  SUNDAY, APRIL 20, 2014
    [Social] Social Media Mistakes, Terrible Advice & More in HubSpot Content This Week
    Duane Reade''s Social Media Mistake Might Cost Them $6 Million. It’s one thing to post something on social media that you wish you could take back, and it’s an entirely different thing to make a mistake that costs your company millions. Who has time to be cautious on social media when time is of the essence?
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Social] 8 Types of Content to Help Engage Prospective Students
    You need to develop, publish, and share information that these students are looking for on your website, blog, and social media channels -- what we call your TOFU (top-of-the-funnel) channels. Share these stories on social media, too, so your network can do some marketing for you. 'You can''t ignore your prospective students.
    [Social] Frankly Facing Facebook
      A third segment is abandoning Facebook in favor of other emerging social networks. 'Face it! Facebook has led marketers down the primrose path. They taught us about and addicted us to free earned media. They encouraged us to spend money to attract and engage millions of followers. They ran us through the “like” gates.
    [Social] This Week in Digital Strategy 4.18.14
    Auditing Your Social Media Content: 5 Issues to Tackle via Content Marketing Institute. Social media is a great tool that can help magnify your content to a wide audience. Coupled with a content marketing strategy social media can be a valuable asset. 'Happy Friday, everyone! We are in the middle of a massive shift.
    [Social] 2014 #Socialnomics [Video]
    Social Media erik qualman socialnomics statistics Twitter 'This week, Erik Qualman released the latest in his #Socialnomics video series. This is the fifth version and it includes some surprising new statistics. Watch it here: What was the most surprising statistic in this video for you?
    [Social] 3 Strategies to Take LinkedIn to the Next Level
    'In professional services marketing, research shows LinkedIn is the most effective social network for producing referral traffic and generating qualified leads. Many B2B marketers use LinkedIn on a fundamental level. Here are a few strategies to consider: Leverage LinkedIn as a Top Promotional Outlet. Make sure to fill out yours.)
    [Social] Sharing Content from a Facebook Page to Profile [VIDEO]
    'In this installment of Tips in 2, our new video series of helpful, two-minute small business marketing tips, Derek Overbey, Senior Social Media Manager at  VerticalResponse , shows you how to share content from your Facebook Page to your personal profile. Here’s how: Want more marketing tips and tactics? Sign up for the free  VR Buzz.
  • SAZBEAN  |  FRIDAY, APRIL 18, 2014
    [Social] Thoughts on #Socialnomics 2014 by Erik Qualman
    Being active on social media gives companies an opportunity to listen, connect and contribute to the opinions consumers form of their products. Content Social Media Social Networks 'Erik Qualman is at it again, with an updated 2014 installment of his #Socialnomics video (see below).
    [Social] 6 Things Zombies Can Teach You About Content Marketing
    Double Tap (and Triple Tap) When It Comes to Social Sharing. When it comes to social sharing, you can employ a similar tactic. You should amplify the reach of your content—especially your best stuff—by incorporating it into your social calendar multiple times and across different channels. Your Content Should Be…Alive.
  • WRITTENT  |  FRIDAY, APRIL 18, 2014
    [Social] 25+ Resources To Teach You How To Write Killer Headlines for Your Blog
    How To Write Great Headlines That Earn Clicks | Social Media Today. Great information for those looking to create headlines that are sharable across social media platforms. 'Learn How To Write Killer Headlines. Quit wasting your time agonizing over how to write killer headlines that will get your blog posts read. Great tool.
  • BIZNOLOGY  |  FRIDAY, APRIL 18, 2014
    [Social] Content marketing metrics and analytics: it’s all about you
    ” After all, someone else does all the work and you sit back comfortable that you know what a “good” click-through rate is, or how long your email subject line should be, or which social media channel generates the most  leads.  Frequency of social media posts and email newsletters. Do your own analytics! Subject line length.
    [Social] 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut
    Every social media marketer struggles with the same challenges. 25 Questions To Prepare For Your Sweepstakes Or Contest Comme Il Faut by Zsuzsa Szabo - Maximize Social Business. '“We should run a contest to get more likes! Launch is tomorrow!” ((Sigh.)) Or when your colleague craves more likes without any strategy? literally just.
    [Social] Stop Doing These 5 Things (on your blog) NOW!
    Carra: “Don’t you hate when you can’t find the social sharing buttons on a blog post?”. Hard-to-Find Social Sharing Buttons. Instead: Put your social sharing icons right at the top (and/or side, and/or bottom) of your blog posts. 'Author: Carra and DJ It was an overcast Monday in (normally) sunny California. Then it began.
  • HUBSPOT  |  FRIDAY, APRIL 18, 2014
    [Social] 13 Solutions to Your Most Common Landing Page Problems
    More quality blog posts means more potential opportunities to be featured in search results and get found on social media -- which means more traffic coming to your website. Build your social media following. 'On the surface, landing pages seem simple, right? They''re one page with one form. right? Landing Page Problem #1: No Traffic.
  • ENGAGE  |  FRIDAY, APRIL 18, 2014
    [Social] Take the Leap: 3 Reasons Storytelling is Worth the Risk
    All of them have had at least one thing in common: A “storytelling expert” who, with the aid of entirely unnecessary social science research, extols the virtues of stories as a communication device. 'I’ve attended many content marketing and communication conferences in recent months. Maybe too many. But humans? We invented stories!
  • BLOG MY CALLS  |  FRIDAY, APRIL 18, 2014
    [Social] The Friday Marketing RANT: The Landscape of Marketing Analytics is Changing.THANK GOODNESS
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Marketers have long expected deep and powerful metrics from their web analytics tools. Really? Really??!?
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    'Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
    [Social] 5 Tips For Improving Your Social Media ROI
    'by Lauren Harper | Tweet this According to Social Media Examiner , 89% of marketers want to know how to measure social media ROI, and yet calculating the social ROI still remains illusive to many companies. And yet, engagement is the name of the game for social media. So just how do we measure what we’re doing on social?
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social] 10 Education Blogs You Should Follow According to Teach.com
    Each blog is scored on four components: Social Reach : The combined social shares on Twitter, LinkedIn, and Facebook of the ten most recent posts, as well as the blog''s main domain. Teachers can use the section "Text to text" as lesson plans in areas such as American History, Civics, Current Events, and Social Studies.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social] A Quick & Dirty Guide to Setting Up Twitter Ads Campaigns
    In fact , 42% of Twitter users follow brands or companies , which means if you’re not using Twitter for your business yet, you should learn how to integrate Twitter into your social media marketing strategy. Social Media Advertising 'Twitter is a great marketing channel for driving traffic and generating leads. How do I choose?
  • SAZBEAN  |  THURSDAY, APRIL 17, 2014
    [Social] How to Get Your Company to Go Viral on Facebook
    But the most dramatic change gives administrators the ability to see how many fans are online any given day of the week as well as the average number of fans who see your posts per hour, says Social Media Examiner. Share Across Social Media Platforms. Marketing Social Networks Change Your Marketing Strategies.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social] Google's New +Post Ads Now Available to Brands With 1K+ Followers
    They give you the best features of social advertising (the organic content with full interactive capabilities) with the distribution of traditional display ads. If you''re already ramped up on the social network, see if +Post ads could have a positive impact on your marketing metrics. Social Media Advertising
    [Social] Top 3 Tips for Optimizing Social Advertising on Facebook
    'Marketers are spending big on social advertising. According to BIA/Kelsey social media advertising revenue will grow from $2.1B Social media users are being targeted now in more ways than ever: in Facebook news feeds, LinkedIn profiles, promoted tweets, and much more. Want more tips for social media and lead gen?
    [Social] The True Secret to Generating Social Media Traffic
    'One of the most important lessons I’ve learned over the years of using social media to promote my blog and business is that sometimes you need to simply “forget” about getting traffic, in order to get more traffic. Of course, this doesn’t mean you should forget about some of the other social media traffic tips … Continue Reading.
  • HUBSPOT  |  THURSDAY, APRIL 17, 2014
    [Social] A Handy Guide to Optimizing Your Social Media Channels
    If you''re looking for help taking your blog, landing pages, SEO, email, and social to the next level, download the full guide here. Below are some best practices you can implement and experiments you can run for optimizing your social channels. Use the Proper Image Dimensions for Social Profiles and Posts. Social Media
    [Social] Grow Your B2B Audience by Considering Size, Engagement and Value
    had the chance to talk to him about the importance of audience development in B2B marketing and how this idea needs to be considered as a crucial part of achieving success across social media, email and more. The same is true with social media. The second is engagement, which is always so touchy-feeling in social media.
    [Social] Being Banned Ain’t What It Used to Be
    The secret ingredient for successful small business blogging A Guide to Creating Content in Just 15 Minutes a Day Five tips to turn social media mistakes into customer advocacy Courage and blogging. Social media and politics Writing best practices censorship mohana rajakumar qatar 'By Mohanalakshmi Rajakumar, {grow} Community Member.
    [Social] Every Page is a Potential Landing Page: 6 Tips to Optimize for the New Reality
    Share/link buttons:   Social media  share buttons to allow visitors to share your landing page or on Facebook, Twitter, or other social platforms. Social links. 'Imagine discovering that your carefully crafted, well-written homepage wasn’t being visited. At least not as much as it used to be. Would it upset you? Be a red flag?
  • VIDYARD  |  THURSDAY, APRIL 17, 2014
    [Social] Top 6 Content Marketing Takeaways from Marketo Summit
    Michael pointed out that in 2006 if he had said marketing departments would have a team dedicated to social media, we probably wouldn’t have believed him. 'As a Marketo Summit newbie, I was pretty pumped to be heading to San Francisco with the Vidyard team last week. Session 1: Lean Content Marketing for Lead Generation. Dayna’s advice?
    [Social] US Airways Tweet a Mayday for Real-Time Marketing?
    When speed is fashionable, who cares about social media caution? Earlier this week, while hastily responding to an angry customer, a social media rep for the airline accidentally tweeted a pornographic image. They later attributed the incident to “human error” and initiated a review of their social media processes.
    [Social] 21 Vital Mobile Marketing Facts and Statistics for 2014
    How large is the mobile share of social network traffic? The Social Media Hat ). ” ( The Social Media Hat ). The Social Media Hat ). The Social Media Hat ). 'Gone are the days when a mobile-enabled web presence was an afterthought. adults now own smartphones; that figure rises to 76% for millennials. in 2012.
    [Social] Setting Up Your Blog? Use This Checklist to Start Off on the Right Foot
    Before you even begin brainstorming topics and creating content, there''s some work to do to get your blog set up and running -- the design, settings, comments, social sharing buttons, etc. Do you want social sharing buttons on the listing page or is it sufficient to have them on the blog post page? Not necessarily. Refer to this list!
    [Social] 5 Steps to Use Marketing Automation for Improved Conversion Knowledge
    Shannon implements and manages Marketing Systems, Databases, and Social Media. 'by contributor | Tweet this Editor’s Note : Today’s post comes courtesy of Shannon Cadden , a Project Manager and System Administrator at  3D2B. She was raised in both America and Germany. Marketing automation is all about conversion-rate optimization.
    [Social] How Often Should You Update Your Blog? A Data-Driven Answer
    In a pretty fascinating case study from Derek Halpern that reveals the growth of his own blog Social Triggers, he admitted that blogging frequency is absolutely a factor in his own success. You’ll attract more social shares, leads, and customers. 'When it comes to blogging, is more always better? Image source : Hubspot.
  • FATHOM  |  WEDNESDAY, APRIL 16, 2014
    [Social] Using Online Data to Predict Patient Behavior
    Social media. You can make plans to heavily promote your runners’ clinics on social media and PPC advertising platforms during that first nice weekend in spring. 'Predicting the future ain’t what it used to be. In fact, it’s more real than ever. Big Data. Predictive Analytics. And imagine that insight being actionable.
    [Social] How Hotel Social Media Goes from Online to Offline
    'As social media is constantly evolving, hotels are forced to come up with new and innovative ways to stay connected with their guests. While many have now acclimated to using various social networks, some are taking an outside-of-the-box approach to tying social media into in-person activities.
    [Social] Do You Have a Strategy for Negative Social Media Posts?
    'I’m amazed by the stats that more than half of those on social media don’t have a plan to respond to negative social media posts.  Social media isn’t new, isn’t going away, and if you’ve followed or read anything about this space, you know there have been numerous posts about the subject.
    [Social] The Triggered Emails You Need to Make Your Marketing Automation Work
    Trigger: Interacted With Your Company, or Mentioned Your Competitors or Industry, in Social Media. As you listen to what your prospects are saying in social media, you have the opportunity to follow up with those who interact with your company, or those who mention your competitors or specific pain points that you address.
    [Social] An inspiring entrepreneurial journey with @JoePulizzi
    Personalities of the social web Video blogs building a business entrepreneurship joe pulizzi 'Click here if you cannot see this video interview with Joe Pulizzi of Content Marketing Institute. think you’ll enjoy this short interview and become inspired by his tenacity. Comments Mark…thanks so much for the opportunity to talk about this.
    [Social] Our 5 Favorite SFA Software User Interfaces (UIs)
    Sales Cloud also integrates seamlessly with Chatter , Salesforce’s popular social solution, which blurs the line between enterprise networking and SFA functionality. All of the SFA solutions featured here have their unique strengths, from page layout to customizability to social integration. Microsoft Dynamics CRM. Pipedrive. SugarCRM.
    [Social] Matching Marketing Technology to Business Strategy: A Starting Framework
    But even former bastions of anonymity like consumer packaged goods manufacturers now increasingly connect to customers through targeted advertising, social media, and promotions. Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    This is a great way to keep communication with your community open through a social media channel. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University. nonprofit
    [Social] Fixing Your Sucky Website Step Three: The End Game
    You know about blogs, live chat, video, mobile optimization, integration with social and rewriting all the copy to appease the SEO gods. You 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. Damn hard. How was the data compiled?
    [Social] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+.  Who’s your money on?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Social] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention. link].
    [Social] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Social Media Examiner Subscribe CTA. Pinterest Boards – While attending Social Media Marketing World recently, we heard  Melanie Duncan  speak about growing your email list with Pinterest and we couldn’t wait to share the news with our readers. Sorry to burst your bubble, but not so much. Offer Something of Value.
    [Social] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. rely on the Kevin Bacon effect in all things social networking. Blogging?
    [Social] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. billion) we understood email marketing and how it needed to integrate with emerging marketing tools and social channels.
    [Social] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The Importance Of Storytelling In Social Recruitment. Fix it.
    [Social] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    Marketing Tips Public Relations Social Marketing Traditional Marketing emarketer.com influence marketing influencers john mesenbrink measuring brand influencers mechanical-hub.com new product launches new product launches to tradesman tradesman ways to get more out of new product launches Get to know them and they you.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Social] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. With all of this talk, one might wonder what other fast-food companies are doing to join in the social conversation. The answer: very little, apparently.
    [Social] The best marketing insight I’ve received in the past 5 years
    Related Stories 10 Strategies to Battle Content Shock Social Media Explained. marketing strategy content marketing robert cialdini social media strategy 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. ” His reply: “Be more human.”
    [Social] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    'Do you know a Social Business Leader ? Our panel of experts will be the cornerstone of an EIU program, sponsored by IBM (@ IBM ), exploring the transformative role of social technologies and new social business strategies in modern organizations. Nominate a social business leader today! FOR EWORD by David C.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    But I think any marketer could have easily been Duane Reade in this situation, and that this case may have long-term implications for how brands continue to use social media for marketing purposes. Where''s the line between social promotion and celebrity endorsements? 2) $6 million for two social media posts? Social Media
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
    [Social] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. Just make sure the social sharing is set up to share the landing page, not the thank you page (to capture a new lead). Landing Pages. Forms. Workflows.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social] The Right Way to Answer a Work Email
    Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? Diana: Several reasons: We ran A/B tests that determined that removing both the top nav and social share buttons increase conversion rates. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me.
    [Social] The End Game: How to Create Opportunities Early In Inside Sales
    LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. Everyone has their own strategy to get through a month. Be resourceful!
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