• HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Social] Confessions of a Google Spammer
    By using a variety of outreach methods, including permission emails, sponsored posts, social media, and a very successful deal on StackSocial, we hit the VC's goals. Before I became an inbound marketer, I once made $50,000 a month spamming Google. worked a maximum of 10 hours a week. This blog post will tell you exactly why. We have to spam.
  • EMAGINE B2B BLOG  |  WEDNESDAY, MAY 27, 2015
    [Social] emagine Website Designs: 4 New WordPress Powered Websites
    The emagine team has been working non-stop creating killer B2B websites and assisting our clients with their SEO, Social Media, PPC and overall digital marketing strategies. This year alone, we’ve produced over 20 custom enterprise WordPress sites with even more currently in the works. Haefely Hipotronics. Stratus Technologies.
  • BIZNOLOGY  |  WEDNESDAY, MAY 27, 2015
    [Social] The dirty little secret some SEO companies don’t want you to know
    Increase social shares? Can you trust the content that was created by your SEO company? Are you sure? Here’s the dirty little secret inbound marketing companies don’t want you to know. Can you trust the content that was created by your SEO company? Are you sure? Recently, I was contacted by an end client who needed my opinion.
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 27, 2015
    [Social] 4 Uncommon Ways to Help New Customers Discover Your Business
    Sites like these are typically supportive of inter-business promotion so definitely add links to your social media handles and website details in your post signature. 3. A growing customer base is critical to any thriving business. Here are four uncommon ways to help new customers discover your business: 1. Launching a new product line soon?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, MAY 27, 2015
    [Social] Content Marketing: Who has the Advantage – Big Brands or Small Ones?
    One of the benefits of social media and content marketing is you don’t have to be an 800-lb. By John Sonnhalter, Rainmaker Journeyman at Sonnhalter. always like stories of the little guys who take on the 800-lb. gorilla and win the battle. gorilla to succeed. They may have a bigger staff, but do they know your target customer?
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Social] How to Write a Resume: The Ultimate Checklist of Resume Tips
    Have you included links to social profiles and a personal website, if relevant? Have you audited your social profiles to ensure no unprofessional content is available? I can't think of many tasks people dread more than writing a resume. There are so many little things you need to add, rephrase, check, double-check, triple-check.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 27, 2015
    [Social] 5 Free Tools To Use When Marketing A Business
    Scheduling your posts is vital to create an effective Social Media campaign, and Buffer is simple to use and is also free. Collecting rich social data of your audience helps you understand who it is reading your content, and also gives you the means in which to reach out o them. But it really is a fantastic tool that’s free!
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 27, 2015
    [Social] Content Marketing And The Rise Of The Citizen Storyteller
    Social. For companies to make the transition from telling stories to creating brand experiences, they have to focus on the power of amplifying the essence of their brand story. Confining storytelling strictly to the brand or PR teams limits the value and impact that can be had. That’s still very important, but back up one step further.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Social] 2 Big Steps to Remove Friction During the Checkout Process
    Social Login. Many ecommerce businesses have made the switch from traditional registration forms to a social login option. Their social connection means you don’t need to require verification for comments. And those comments and reviews appearing in their social feeds give you social proof you just can’t buy.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 27, 2015
    [Social] How to Beat the Newest Facebook Algorithm Change
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. How to Beat the Newest Facebook Algorithm Change by Jim Belosic - Maximize Social Business. On April 21, 2015, Facebook announced another update to their News Feed algorithm.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 27, 2015
    [Social] Do People Trump Content in Marketing?
    Through reviews or social media, we have a window into the real experience hundreds, even thousands, of people like us have had with solutions we are considering. Through reviews or social media, we have a window into the real experience hundreds, even thousands, of people like us have had with solutions we are considering.
  • HUBSPOT  |  WEDNESDAY, MAY 27, 2015
    [Social] Copywriting Lessons From BuzzFeed's Worst Headlines [New Data]
    To find this out, we turned to a publisher that dominates in social shares: BuzzFeed. The sample was narrowed down further by those that had at least 10 records, leaving us with more than 5,000 titles and their corresponding social shares. Headlines with "A Man" earned the fewest shares on the social network -- only two per article.
  • KEO MARKETING  |  WEDNESDAY, MAY 27, 2015
    [Social] KEO Marketing Captures Top Honor for Search Engine Marketing in Business MARKETING Association 2015 B2 Awards
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Please join the conversation online at LinkedIn , Facebook , & Twitter ,  using hashtag #B2Awards.
  • FATHOM  |  TUESDAY, MAY 26, 2015
    [Social] 5 Tips to Get the Most out of Your Pardot Campaigns
    Connect paid, event/webinar and social efforts : Having a cohesive marketing strategy on acquisition and retention marketing efforts is a difficult task for many B2B companies. 85% of B2B marketers using marketing automation platforms don’t believe they are using them to their full   potential. Learn more about multivariate testing here.
  • LEADERSHIP  |  TUESDAY, MAY 26, 2015
    [Social] Using a Cannon to Kill a Mosquito? — 7 Reasons Your Marketing Automation is Failing
    Security is Not Water-Tight: Social marketing is a significant part of customer communications today. “Should we or should we not automate?” It’s a question that B2B organizations across the board are asking. There are small start-ups that have seen early and rapid results with automation. Are we really prepared for automation?
  • SYNECORE  |  TUESDAY, MAY 26, 2015
    [Social] Is the Infographic Dead?
    Additionally, B2B buyers are more likely to share infographics on social media than any other content type other than blog posts. That being said, it must contain a valuable message so people will actually want to share it on social media; if it’s really a good message, major media outlets might share it too. Not Dead Yet.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Social] 38 Essential Website Redesign Terms You Need to Know
    Short for Search Engine Optimization, SEO is the practice of optimizing your website and overall web presence (including social media) so that your business can be found on Google, Bing and other search engines. Every industry has its buzzwords, and web design is no different. Do you see one you’ve heard lately on this list? Above the Fold".
  • HINGE MARKETING  |  TUESDAY, MAY 26, 2015
    [Social] Rethinking Referral Marketing: Where Are You Now?
    Optimizing a referral marketing strategy isn’t easy. Your firm will need to take a good, hard, and honest look at your approach to referral marketing as it exists today. It’s a crucial and highly beneficial process – but it’s also one that can easily stir emotions among colleagues. Who is responsible for these initiatives?
  • VIDYARD  |  TUESDAY, MAY 26, 2015
    [Social] Marketers Still Struggle with all that Data, But Technology Offers a New Hope
    You can track and store seemingly infinite data on prospects and customers: social media activity, online reviews, whether or not they advertise online, open job recs, and a whole lot more. Remember what it was like to navigate someplace before you had Google maps? Or before you had a smart phone? Before even having a computer?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 26, 2015
    [Social] Use Pinterest Analytics to Increase Visits to Your Retail Website
    Pinterest is a social networking site in which users post and share – or pin – pictures. Like any social networking site, though, success depends on speaking to your customers and posting things they are interested in sharing. Social Media Pinterest analyticsThat’s where Pinterest analytics come in. Interests.
  • WINDMILL NETWORKING  |  TUESDAY, MAY 26, 2015
    [Social] 5 Successful Marketing Automation Best Practices
    I had the privilege of moderating the Marketing Automation panel at Social Tools Summit 2015 in Boston. Our topic dealt with the challenges of integrating social into marketing automation platforms. This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Here is a complete list of the speakers.
  • HUBSPOT  |  TUESDAY, MAY 26, 2015
    [Social] Your Guide to Starting a Successful Inbound Marketing Career [Free Kit]
    Jobvite found that 69% of all HR recruiters expect hiring to become more competitive in 2015, especially regarding social recruiting on LinkedIn and Facebook. In fact, 93% of all recruiters consider reviewing a candidate's social profile before coming to a decision. "Find a job," they said. It'll be easy," they said. Ahh, if only.
  • BIZNOLOGY  |  TUESDAY, MAY 26, 2015
    [Social] Don’t make it so difficult to get directly in touch with you
    Consider your social media, inbound marketing, and content marketing campaigns — and Google — to play the part of the big telecoms, optimized for bringing fat bandwidth in the form of traffic and attention to your website; in this analogy, your site is the home at the end of the line, the end of the last mile. Bringing It Home.
  • MARKETING ACTION  |  TUESDAY, MAY 26, 2015
    [Social] MarTec, Meet AdTech: the Future of Marketing Automation
    They’re going online and looking to their social network, they’re looking at third-party review sites, and they’re getting more information on their own before they pick up the phone to contact someone on the sales team. Josh and Paige discussed marketing automation adoption rates, the customer journey, and the convergence of AdTech/MarTech.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Social] 5 Simple Ways to Optimize Your Website for Lead Generation
    You can also include social sharing buttons and even a form for another, related offer, as in the example below: Bonus: Send a Kickback Email. Use kickback emails as opportunities to include super-specific calls-to-action and encourage sharing on email and social media. 3) Personalize your calls-to-action. Unfortunately.).
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Social] 16 Reasons Why People Leave Your Website
    On his blog "Social Triggers," Derek Halpern shared a fascinating study that backs up the impact a site’s design can have on its perceived trustworthiness. You’ve written some really compelling copy for your website. Your product images are polished. Your overall site design is professional. hear about issues like this every day.
  • HUBSPOT  |  MONDAY, MAY 25, 2015
    [Social] The Biggest Pet Peeves of CRO Experts
    Conversion Rate Optimization (CRO) isn't a widely known field, even among digital marketers. If you need a quick refresher, CRO is the process of creating an experience for your website visitors that'll convert them into customers. But this science of lead conversion is quickly gaining ground. And trust me when I say they didn't hold back. clicks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 25, 2015
    [Social] CEOs are finally embracing social. What does it mean to you?
    There was a great Harvard Business Review article recently on CEOs and social media. An analysis found that 80 percent of the CEOs of the world’s  largest 50 companies  are engaged online and on social media, more than double of what the same study found in 2010. New CEOs are quicker to take up social. CEOs and social media.
  • HINGE MARKETING  |  SUNDAY, MAY 24, 2015
    [Social] [Video] Top 5 Marketing Tools Visible Experts? Use to Grow Their Reputation
    Get answers to questions such as: Which social media channels are most effective? Based on interviews with over 130 Visible Experts℠ and 1,028 buyers of professional services, Hinge’s research uncovered 16 different tools Visible Experts use to increase their visibility in the marketplace and generate leads. The Visible Expert
  • MI6 MARKETING AGENCY  |  SATURDAY, MAY 23, 2015
    [Social] My top 3 tweets #1
    My advice is for Buddytruk to have those stars get involved in the company’s social campaigns.  Welcome to my top five tweets for the week of May 18, 2015. Each week I pick my top 3 tweets and package them into a blog post. Those that know me would agree that I love to try stuff out and experiment. – Chris. No 1: Fake followers.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 22, 2015
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HUBSPOT  |  FRIDAY, MAY 22, 2015
    [Social] Meet 13 #INBOUND15 Speakers: Introductions From Their Fellow Speakers
    list of INBOUND speakers , we've invited friends, colleagues, mentors, and influencers to share thoughts and stories about our speakers, and then share their posts on social media using the #speakerfan hashtag. Rather than following the easy path, she started her own agency to prove how social media can work for business. Creative.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 22, 2015
    [Social] The new Myspace? Which social channels are here to stay
    Social networkers are using an increasingly diverse mix of social networks, websites and apps to interact, but how many are here to stay? Although once the world’s largest social network, Facebook - just like Myspace - has suffered a steady decline despite several redesigns. Social business. Adult users. The upshot?
  • BIZNOLOGY  |  FRIDAY, MAY 22, 2015
    [Social] 7 ways to use bloggers in your content marketing strategy
    Content Marketing Internet Marketing Search Marketing Social Media Marketing blogging Content marketing Facebook influencers pinterestIf you have ever created a content marketing strategy, then you’ve probably heard the term “influencers,” and possibly even worked with some. Hire them to consult. Partner with them. Have them tweet.
  • WINDMILL NETWORKING  |  FRIDAY, MAY 22, 2015
    [Social] Using reddit for Hiring Talented Employees
    This was just 1 way that the Obama campaign reached out on social media. This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Using reddit for Hiring Talented Employees by Laurianne Laval - Maximize Social Business. Yes, […].
  • MODERN B2B MARKETING  |  FRIDAY, MAY 22, 2015
    [Social] Referral Marketing: Catapulting SaaS Businesses to the Next Level
    Friends and acquaintances (referees) are eligible for a free month of Evernote Premium service, which includes offline notebooks and other elevated features if they sign up through the referrer’s link. 3) Social Referral Technique. Social media channels, unique URLs, and emails are just a few ways of sharing. Tying It All Together.
  • SYNECORE  |  FRIDAY, MAY 22, 2015
    [Social] How to Never Run Out of Content Marketing Ideas
    The bottom line is that using a social insight tool like this is a lot more productive and effective than fumbling around in the dark with the desperate hope that you might stumble upon a gem. If you set an alert, Content Explorer will send you an email when content related to your search query pops up on social media. What it Does.
  • MARKETING ACTION  |  FRIDAY, MAY 22, 2015
    [Social] 5 Disruptive Social Selling Technologies
    Editor’s Note: One of our regional sales managers, Jack Kosakowski, is a social media marketing ace. Last week his post on disruptive social selling technologies was published on Jay Baer’s Convince&Convert blog. Last week, on LinkedIn, I did a review of five social selling technologies that I would recommend. In Conclusion.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 21, 2015
    [Social] A Tale of Two Sittings: Best of Times with HubSpot and Teradata
    To avoid misunderstanding, let me stress that Teradata does let users integrate the omni-channel and digital products if they want to and that digital includes text messages, mobile apps, social media monitoring and publishing, and Web landing pages as well as email. Yes, that title is a pun on Dickens’ Tale of Two Cities. But I digress.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, MAY 21, 2015
    [Social] 5 Ways to Reactivate Lost Leads Using Marketing Automation
    Use social retargeting to bring leads back into the funnel. While you need to be considerate in how you contact leads, you can use your automation sequences to combine tactics like social retargeting, automated SMS, direct mail, PPC advertising, and voicemails. When a lead expires, what do you do? There are two kinds of lost leads.
  • VERTICAL RESPONSE  |  THURSDAY, MAY 21, 2015
    [Social] 5 Easy Ways to Streamline Internal Communication
    Slack comes highly recommended by our Social Media Manager, Derek Overbey , due to its robust search functionality providing the ability to search entire conversations by keywords. In today’s world, it’s easier than ever before to access information and communicate from anywhere. Send a company newsletter. All rights reserved.
  • I-SCOOP  |  THURSDAY, MAY 21, 2015
    [Social] Social engagement platform Engagor gets acquired: social as part of CEM
    It seems like only a few years ago that Folke Lemaitre and his partner were present at one of our events and asked if they could showcase their new social media platform. News CEM Clarabridge customer experience management Engagor Folke Lemaitre Nicola Millard Sid Banerjee social customer service
  • EMAGINE B2B BLOG  |  THURSDAY, MAY 21, 2015
    [Social] 3 Ways To Build Trust With Your Website Visitors
    This means including not only your phone number and address but also an active email and links to your social media channels on your home page, footers and on a visible contact page. Not that there’s anything wrong with that…to an extent. And especially in those early days… if you don’t say nice things about yourself, who else is going to?
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 21, 2015
    [Social] What To Do When B2B Content Marketing Efforts Hit a Proverbial Wall
    This may happen with every online marketing program, be it content development, SEO performance, or building a presence in social media. For social media network development, dedicating fifteen minutes daily to a particular channel may be what is needed to get back on track and feeling productive. Get Reorganized.
  • BIZNOLOGY  |  THURSDAY, MAY 21, 2015
    [Social] Does advertising or engagement build stronger brand equity among Millennials?
    Social engagement via the internet is the key driver for building brand equity today, more than advertising (e.g. The internet is more influential, as Millennials are significantly more trustful of social media. The concept of brand equity (i.e. These are the three pillars of brand equity. Like this post? Sign up for our emails here.
  • WINDMILL NETWORKING  |  THURSDAY, MAY 21, 2015
    [Social] Social Media Influence Marketing: Why Include Blogs
    In 2015, there’s no doubt that brands and agencies must integrate social media influence (SMI) marketing strategies in their development plans, and that blogs should be included in their priorities. Raymond Morin contributes a monthly column on Social Media Influence. Social Media InfluenceAuthor information.
  • MODERN B2B MARKETING  |  THURSDAY, MAY 21, 2015
    [Social] Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing
    Well, theoretically, if this safe harbor protection didn’t exist, there would be no blogging, social media, or web hosting companies; they would all have been sued out of existence for inadvertent copyright infringement. Author: David Lizerbram Imagine you’re a marketer at GMO-free Food Co, a company that sells organic, GMO-free snacks.
  • B2B MARKETING INSIDER  |  THURSDAY, MAY 21, 2015
    [Social] Social Media Lessons From 8 Tech Support Companies
    Social media offers an opportunity to connect with your customers in an unprecedented way, allowing you to observe and direct the conversation around your brand. However, considering social media for your small business is a big decision. Perhaps they should be promoting their social channels more, through advertising or in-store.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 21, 2015
    [Social] 33 Inspiring B2B digital marketing case studies
    In this post, we wil feature case studies in the areas of content marketing, social media marketingm social CRM, social selling, LinkedIn marketing, and webinars. The plan including sprucing up the website, integrating a blog and social sharing, and offering some valuable content by free download. million. million.
  • HUBSPOT  |  THURSDAY, MAY 21, 2015
    [Social] Don't Worry About Facebook Instant Articles: Here's Why They're Actually a Good Thing
    Blogging Content Creation Social Media Pop Culture DailyLast week, Facebook made a big announcement : the release of their new Instant Articles feature. In response, my HubSpot colleague Kipp Bodnar wrote a blog post concluding that Instant Articles is bad for marketers. But I think he's missing the point. Let me show you what I mean.
  • MARKETING ACTION  |  THURSDAY, MAY 21, 2015
    [Social] Buck the Trend: Three Keys to Better Email Response
    What are they saying about you on review sites and in social forums? Email marketers know that even small incremental increases in response rates can provide exponentially better results. As pointed out in the Experian Q1 2014 Email Benchmark Report, revenue per email was $0.11 in Q1 2014 compared to $0.10 in Q4 2013. percent in Q3 2013.
  • LEADERSHIP  |  WEDNESDAY, MAY 20, 2015
    [Social] High Performance B2B Lead Generation Engine —A 10-Point Checklist
    We are completely overwhelmed with factors such as the evolution of the B2B buyer, the fast-paced advancements in marketing automation, the plethora of social marketing channels, and all the glitz and glamour of digital marketing. There is no other way to describe my favourite set of wheels, the Tesla Model S. It never ceases to surprise me.
  • VIRALLY BLOG  |  WEDNESDAY, MAY 20, 2015
    [Social] Ways To Recycle Your Old Content
    If you take pictures of the work you’ve done, they make a great Social Media post on their own. In the world of small business and one man bands, it is often hard to keep finding new content to keep your audience engaged. But never fear, I’m here to tell you how to make the most out of your content. Videos. Presentations. Blogs.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, MAY 20, 2015
    [Social] 6 Tips for Marketers from Magic Johnson
    As we pointed out in this blog post , word of mouth marketing is extremely powerful, with 78 percent of purchases being socially influenced. Sirius Decisions Summit was in Nashville last week, and the one and only Magic Johnson delivered a truly inspired keynote presentation. It’s as simple as that. It’s Magic’s credo.
  • HINGE MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Social] 12 Tips to Optimize Your LinkedIn Profile for Social Selling
    According to our research , when prospective clients turn to social media for a professional services firm and specific expertise, 70% tune in on LinkedIn. And when you and your employees all build strong LinkedIn profiles, you’ll have the foundation for an effective companywide social selling strategy. Suite Topics Social Medi
  • BIZNOLOGY  |  WEDNESDAY, MAY 20, 2015
    [Social] Lessons from marketing leaders who took big risks
    Using cognitive analytics, our team found that emotional engagement with each brand’s creative message delivered lift in important social metrics, such as positive sentiment towards the brand. Taking place this week, the Marketing Hall of Fame will recognize lifelong achievement for superstar marketers – [link]. Like this post?
  • VERTICAL RESPONSE  |  WEDNESDAY, MAY 20, 2015
    [Social] 5 Retail Tips to Make the Most of Dads and Grads
    Use signage, banners and ads in your store, on your website, and on your social media pages. You can create simple gift guides that can be shared via email and on image-centric social media channels like Pinterest and Instagram. 3. What do dads and grads have in common? They both give us reasons to celebrate this time of year. Remind.
  • WINDMILL NETWORKING  |  WEDNESDAY, MAY 20, 2015
    [Social] FAQ on Starting a Profitable Podcast from Scratch
    Twitter | Facebook | LinkedIn | FAQ on Starting a Profitable Podcast from Scratch by Jonah Geil-Neufeld - Maximize Social Business. We get questions regarding podcasting all the time. In this article, we’ve organized many of the questions we frequently received into a concise Q&A. Podcasting
  • CMO ESSENTIALS  |  WEDNESDAY, MAY 20, 2015
    [Social] Taking a digital first approach to brand development: 3 key considerations
    Brands are on smartphones, featured in YouTube videos, communicating on social media sites—digital experiences are everywhere. The extremely popular social media network stepped up its UI game with the release of Facebook Paper –a mobile app released on iOS early last year. We’ve already excelled past the need for just a website.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MAY 20, 2015
    [Social] The marketing conference guide for socially awkward people
    By Mars Dorian, {grow} Contributing Columnist You know what’s more awkward than being a socially awkward person? Going to a conference filled with socially awkward persons. For example, during the lunch break, I was standing next to that social media lady carrying a huuuge purse. ”, “Okay, what do you?
  • B2B MARKETING INSIDER  |  WEDNESDAY, MAY 20, 2015
    [Social] Is SEO Dead? Long Live Social Search!
    The next generation of search will be informed by social—sometimes referred to as social search. This social layer will add a new, personalized dimension to search results. Social search is amplified by the fact that social content is on the rise.  So add social search to your kit of SEO and paid search.
  • KEO MARKETING  |  WEDNESDAY, MAY 20, 2015
    [Social] KEO Marketing Wins Business Marketing Association B2 Award for Work in Comprehensive and Mobile Responsive Web Redesign
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine marketing and optimization, website development, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Leads generated through the website across all inbound channels more than doubled, climbing by 107 percent.
  • BLUE FOCUS MARKETING  |  TUESDAY, MAY 19, 2015
    [Social] @MNBurgess Rutgers Executive Ed Interview on Social Brand Strategy #RBSEE #socialmedia
    Please tell me how you started out in Social Media? Well, for me, social media was a natural evolution of my marketing communications background, starting with advertising at McCann, moving to direct marketing, then to digital marketing, and finally to social media marketing. Please check out @SocialEmployee media buzz!
  • VIRALLY BLOG  |  TUESDAY, MAY 19, 2015
    [Social] How To Source Images For Social Media Posts
    The best way to get more views on a post or tweet on Social Media is to add an image. It has set templates for social media, presentations, posters, blogs and more so is very much the go to tool. The post How To Source Images For Social Media Posts appeared first on Content Marketing, Virally Blog. Canva. Picmonkey  .
  • B2B MARKETING TRACTION  |  TUESDAY, MAY 19, 2015
    [Social] Content Marketing: How This Software Company Achieved More with Less
    Marketing Strategy b2b email marketing marketing social mediaA majority of B2B marketers still haven’t adopted content marketing even though there is proof that it works. Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. Willingness or need to change.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 19, 2015
    [Social] 3 Marketing Lessons Learned in 3 Weeks
    The point of this isn’t really that people hate Comcast but that they are extremely vocal about their hate on social media. If your customer has a bad experience, they are going to tell their friends and their social networks. B2B Online Marketing Blog Events & Updates Search Engine Optimization Social Media Strategies
  • THE ROI GUY  |  TUESDAY, MAY 19, 2015
    [Social] Three Big Myths Debunked at SiriusDecisions Sales and Marketing Summit
    Include access to external systems like social media, provide just-in-time asset recommendations, and enable auto updates to the SFA to ensure a single point for data entry. Last week we had the pleasure of attending our 10 th SiriusDecisions Summit in Nashville, a gathering of over 2,300 sales and marketing professionals. During the call.
  • B2B IDEAS @ WORK  |  TUESDAY, MAY 19, 2015
    [Social] What I Learned In A Year of B2B Social Media Marketing
    In this post I will be sharing the things I learned from my first year of social media marketing. I was a junior in college majoring in Communications and Religion. On May 12th, 2014 I started my internship as the company's social media manager. didn't know diddly squat about using social media for business.
  • HINGE MARKETING  |  TUESDAY, MAY 19, 2015
    [Social] 5 Technology Services Blogging Blunders to Avoid
    Share each blog post on your company’s social media channels and encourage other employees to share your blog in relevant LinkedIn Groups. Starting a new technology blog is exciting, a little intimidating — and comes with a long list of important decisions. Not sure where to start? Not sure how to choose the right keyword?
  • VERTICAL RESPONSE  |  TUESDAY, MAY 19, 2015
    [Social] How to Use Google Ad Extensions to Boost Visits to Your Retail Store
    Social Extensions. The social extension shows searchers how many followers you have on Google +. If you’ve taken the time to build your social following it’s worth including since your ad is taking up more real estate on the search results page. There are no additional fees for using ad extensions. Review Extensions.
  • BIZNOLOGY  |  TUESDAY, MAY 19, 2015
    [Social] Search isn’t about search anymore, it’s about social
    Social Media Strategy for Social Signals : A site needs to be organic (never static), as Google tends to spend most of its attention on site that are constantly changing and updating. Social Media Marketing. The post Search isn’t about search anymore, it’s about social appeared first on Biznology. Do it!
  • WINDMILL NETWORKING  |  TUESDAY, MAY 19, 2015
    [Social] Looking for an Instagram Scheduler? Check Out Onlypult
    It’s often hard for social media managers to effectively manage Instagram accounts because that requires a person to have a mobile device available at all times. Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Instagram
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 19, 2015
    [Social] Content Marketing Questions — How To Do Marketing With No Budget?
    Next, we are seeing content marketing moving away from vanity metrics like pageviews, social shares and bounce rates to targeted communication. I have done a whole bunch of interviews in the last few weeks on content marketing questions. Here are my best answers to 16 content marketing questions I received from a partner. Content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 19, 2015
    [Social] Lions and Tigers and Buyer Personas … Oh My
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Sort of. ” . Sort of.
  • HUBSPOT  |  TUESDAY, MAY 19, 2015
    [Social] Facebook Instant Articles: Bad for Marketers, OK for Publishers, but Great for Facebook
    Referral and social traffic? It's also likely that publishers will get additional dark social traffic from Facebook’s messaging application as well as email. Content Creation Social Meda DailyWhen Facebook recently launched Instant Articles , the internet and publishing community was buzzing. Maybe. Here's why. And with 1.25
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