• OPENTOPIC  |  SATURDAY, APRIL 30, 2016
    [Social] 10 Elements of a Successful Data-Driven Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Tune in 5/17 at 9 a.m. Register Now » According to a Insights Report, which surveyed 162 U.S.-based Marketing ROI undefined
  • CONTENT STANDARD  |  SATURDAY, APRIL 30, 2016
    [Social] How to Deal with Direct Traffic Source Data in Your Content Analytics
    Distinguishing traffic sources can provide understanding of user motivation and more granular content analytics, such as views, social engagement, referrer source, conversion rates or open rates. Furthermore, these visits will not be correctly attributed to the social section of a GA report without the proper parameters being implemented.
  • HUBSPOT  |  SATURDAY, APRIL 30, 2016
    [Social] The Pros & Cons of Facebook, Twitter, Instagram & Other Social Networks [Infographic]
    Nowadays, social media is one of the main channels used by companies to reach their target audiences. But with so many different social networks available, how do you choose which will work best for you? To learn more about each social network's strengths and weaknesses, check out the infographic below from Visage.
  • JUNTA 42  |  SATURDAY, APRIL 30, 2016
    [Social] This Week in Content Marketing: The Future of Television Advertising Is Native
    Social cost of bad online marketing (33:43): Alexandra Samuel’s opinion column on HBR.org points out that relentless advertising and marketing have polluted the web to the point where independent voices have been pushed to the margins. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • SALESENGINEMEDIA B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] What can a B2B marketer learn from a 150-Year Old Museum?
    Sree Sreenivasan believes that the future of every business is storytelling, and the lessons he’s learned at the Met about the importance of mobile, social, and video apply to every business
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • ACT-ON B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Rethink Marketing
    relations; corporate communications; social media; advertising; events and. Social Follows & Engagement Marketing Leadership. attendance, event registration, social engagement, emails opened, references given, user groups. Schedule social promotions. Copyright © 2016 | Act-On Software www.Act-On.com RETHINK. darling?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] How To Create A Social Content Strategy For Your Business
    Create a social content strategy that will reach your business goals
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 29, 2016
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • CAPTORA  |  FRIDAY, APRIL 29, 2016
    [Social] [Highlights] Building a New Model for Growth Marketing Webinar
    On April 28, Captora CEO Paul Albright participated in a panel webinar hosted by Demand Gen Report, featuring HotSchedules VP of Marketing, Mary Kay Hyde, and MongoDB Director of Digital and Social Media, Mat Rider. Watch a clip of the webinar highlights here: For even more information, watch the full webinar recording, click here.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Social] Your Employee is the Voice of your BRAND #Business #Marketing #Branding
    Our first video in support of our Amazon best-selling book, The Social Employee,  affectionately titled “Think of Your Brand as a Planet,” approaches a key maxim of our book: The social employee is the voice of the brand. See what others are saying about The Social Employee and order your copy today! FOR EWORD by David C.
  • BLUE FOCUS MARKETING  |  FRIDAY, APRIL 29, 2016
    [Social] How #Business Leaders Can Avoid Being Uberized #Marketing #IBMAmplify
    Originally posted on IBM Social Business Spotlight Blog  – April 25, 2016 Written by: Cheryl K Burgess. And finally, how can organizations unlock these tools to be more flexible, analytical and social? As more and more data demonstrating the value of social employees become available, the time to activate your workforce is now.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Social] How to Retain Customers Using User-Generated Content [Free Guide]
    From reviews to social media, user-generated content brings a myriad of opportunities to engage with your customers. Once you've activated these customers, you'll be able to tap into the social proof from their content and word of mouth marketing to their networks. Social Media Ecommerce Content Marketing user-generated content
  • LEADERSHIP  |  FRIDAY, APRIL 29, 2016
    [Social] Interesting Infographics: Creating a Sustainable Marketing Strategy
    Engage on Social Media. This must be why 55% of email marketers plan to prioritize their social media marketing in 2016. A marketing campaign can be a delicate thing – you need to make sure that your message is clear and effective. You have to aim it at the right people. And you need to do it better than other companies.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 29, 2016
    [Social] Measuring the Performance of Your Newsletter
    Social Sharing Rate. In today’s social media age, an honorable mention by a reader with a share on their respective platforms is the equivalent of a business’s own ‘selfie.’ What to Watch For: Pay attention to the social channels where your content gets shared the most. Delivery Rate. Click-to-Open Rate.
  • EARNEST ABOUT B2B  |  FRIDAY, APRIL 29, 2016
    [Social] Lunchbox: Fill a tummy with a tap
    Make it a social norm. This week we launch Lunchbox , the contactless donation box that enables you to buy a child in the developing world school lunches for a week with one tap of your card. The contactless donation box that sits at point of sale in lunch shops across London, is set to take 30p when tapped with a customers contactless card.
  • CONTENT STANDARD  |  FRIDAY, APRIL 29, 2016
    [Social] Why Facebook’s Future Is Brighter Than All of Social Media’s
    When the world opened its arms to social media, early platforms like Facebook, Twitter, and LinkedIn quickly shot to the top of the industry. At the core, social media has always been about connections made between individuals. What was once a core differentiator—community—is now table stakes in social media. The list goes on.
  • KAPOST  |  FRIDAY, APRIL 29, 2016
    [Social] Complement Your Content Strategy with Account-Based Marketing
    These efforts might include search engine optimization (SEO), creating an industry resource, or social media. Whether you use a blog, videos, white papers, infographics, social media, or all of the above, content marketing works to create a comprehensive picture of your company and what you do. Outbound vs. Inbound.
  • HUBSPOT  |  FRIDAY, APRIL 29, 2016
    [Social] Strategies to Drive Member Engagement
    Check out our ebook, A Crash Course on Inbound Marketing for Nonprofits >> Create Exclusive Groups on Social Media. One way to tackle this challenge is to create exclusive social media groups in your sector. Over time, you’ve collected a wealth of data on your members. They care about your mission and work. Final Thoughts.
  • ACT-ON  |  FRIDAY, APRIL 29, 2016
    [Social] An A to Z of Content Marketing Best Practices
    You’ve got the content creation part, the social media part, the SEO. Say what you will of the social Goliath. And as many of you know, adding images to social media posts is pretty much essential. Social posts with images can get up to two times more engagement. There’s a lot to know about content marketing. Audience.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Social] Thoughts, Ideas, Quotes, and Insights from MME16
    Sears already asked for social sharing in the analog world decades ago. "People have a responsibility with what they post on social media." Manager, Global Social Marketing, Oracle Marketing Cloud. We have come to the end of another successful Modern Marketing Experience. Customer Experience. Jeffrey L. Let them in.
  • CONTENTLY  |  THURSDAY, APRIL 28, 2016
    [Social] Thinx’s CEO Talks Feminism, Advertising, and Conscious Capitalism
    Agrawal and her feminist posse at Thinx want to flood the public space—from subway stations to paid social—with content that boldly confronts age-old taboos and shame related to women’s bodies. Do you identify as an activist or an entrepreneur? I’m a social entrepreneur. How does that work?” And Thinx? . Of course.
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Social] Fuel Marketing Pipeline Success
    See Captora’s exciting new features that help companies target and launch high performing Top of Funnel campaigns at scale and intelligently optimize their portfolios across search, advertising, and social channels! Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year!
  • CAPTORA  |  THURSDAY, APRIL 28, 2016
    [Social] Captora and Marketo: Fueling Your Pipeline Success
    See Captora’s exciting new features that help companies target and launch high performing Top of Funnel campaigns at scale and intelligently optimize their portfolios across search, advertising, and social channels! Marketo Summit 2016 is right around the corner and we are very excited to be a sponsor this year!
  • LEAD LIAISON  |  THURSDAY, APRIL 28, 2016
    [Social] First Marketing Automation Software Company to Include Handwritten Letters
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Fast forward to today. About Lead Liaison.
  • KEO MARKETING  |  THURSDAY, APRIL 28, 2016
    [Social] 3 Clever Tactics to Improve Your Search Engine Optimization
    The company’s solutions include marketing strategy, brand positioning and messaging, search engine optimization and marketing, website development, social media, advertising, local and mobile marketing and more. The problem is everyone does that. So what are some unusual methods to improve your search engine rankings?  Lower the bounce rate.
  • SNAPAPP  |  THURSDAY, APRIL 28, 2016
    [Social] 6 Different Ways to Organize Your Marketing Stack
    Here we see tools grouped by lead management, analytics and reporting, data, content and social, and sales enablement. When it comes to organizing your  marketing technology stack , there’s no “one size fits all” approach. Concept: How effective is the organization of your stack? Clarity: How easy is it for a reader to understand your stack?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 28, 2016
    [Social] 4 Time Saving Tools in Google Analytics
    There are several widget types to select from and can even be applied to real-time data: A good example of what a Dashboard can do for your reporting is Justin Cutroni’s Social Media Dashboard. This Dashboard takes a number of social media channel specific data points and displays them all in a single, logically formatted report.
  • HINGE MARKETING  |  THURSDAY, APRIL 28, 2016
    [Social] 5 Criteria for Selecting A Professional Services Marketing Firm
    To gain productive and valuable marketing insight, you need to employ a group of blended skill sets—online, analytics, creative, writing, strategy, social, project management and more. Check out the company’s website and social media presence. Is hiring multiple vendors better, or is a full-service firm the way to go?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 28, 2016
    [Social] 4 Ways to Turn Marketing Ideas Into Engaged Customers
    Among the most widely deployed applications are social networking tools, web analytics, digital advertising platforms, marketing automation systems and multichannel campaign management programs. 3. Having engaged customers is, of course, the holy grail for marketers. Successfully mine all of today’s rich sources of data. ” 4.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 28, 2016
    [Social] 4 Ways to Make Your Mobile Marketing Stand Out
    Some mobile marketers may ignore email, SMS, social, or web channels with a narrow focus on purely mobile app marketing. Author: Koustubha Deshpande Getting users to download your app is easy. Okay, I might have stretched the truth there. It’s not easy at all, but it is the easiest step towards gaining a strong and loyal user base.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 28, 2016
    [Social] Pulling our pants down: Personal branding with Chris Brogan
    business relationships Communty-building Influence and Power personal branding Power and influence on the web Psychology and social media Video blogs chris brogan video blogYes, that is a weird headline and you’re just going to have to go with the flow here for moment to understand it! Scaling human connection. Ready to rock this?
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Social] How to Become a More Efficient Editor: 12 Ways to Speed Up the Editorial Process
    When you get there, turn off those pesky email and social media notifications, and put your phone on airplane mode (or, better yet, leave it in your bag). When I first started editing articles for HubSpot's Marketing Blog, I didn't quite realize how much time each one would take. Otherwise, you may lose focus and begin missing things.
  • HUBSPOT  |  THURSDAY, APRIL 28, 2016
    [Social] The Psychology of Ecommerce: Why Your Loyalty Program May Not Build Loyalty
    For example, you can incentivize activities like leaving a review or sharing something on social media. Blending Appreciation with Social Responsibility. Remember when we discussed the Noble Edge Effect , where consumers are more likely to support businesses with a social conscience? The Trivialization Effect. reward. Ecommerc
  • HALEY MARKETING  |  THURSDAY, APRIL 28, 2016
    [Social] An Unedited and Unfiltered Open Letter to the Staffing Industry on Social Media
    When I started at Haley Marketing Group in 2013 Social Media Marketing was an idea. The true impact that came from social media. 2016, just 3 years later, social media is still booming. Let’s be honest the staffing industry NEEDS social media. Social media exists for one major reason.to Who is your target audience?
  • SALES ENGINE  |  WEDNESDAY, APRIL 27, 2016
    [Social] Combining Content with Sales Strategy—Where Most Companies Get Stuck
    They’ll keep coming back to your web site or your social media content until they’re ready to proceed further down the buying process. It’s not hard to develop a piece of content —say, a video or an infographic, an article or a white paper—on a topic that somebody might find interesting. That’s not enough for today’s B2B company.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Social] What To Do If Your Website Traffic Is Down
    Your email marketing, social media and content strategy are all on target, so what’s causing a decrease in visits, and what do you do? You’ve noticed a dip in website traffic. First thing: Don’t panic. Step 1: Check your code. Even seemingly simple website tweaks could result in the accidental deletion of your tracking code. Final Thoughts.
  • FATHOM  |  WEDNESDAY, APRIL 27, 2016
    [Social] This Week in Publish or Perish: How to Remove Slack Using Salesforce Chatter
    content), and social interests (e.g., Does the thought of opening your email Monday morning stress you out? After an eight hour work day, do you feel like you spent 18 hours in meetings? There’s a solution—and it’s simpler than you think. Ways Chatter has Made Us More Productive. Building Groups. sales), affinity (e.g., volleyball).
  • BIZNOLOGY  |  WEDNESDAY, APRIL 27, 2016
    [Social] Debunking myths around sales videos for business
    How to optimize your videos for email marketing and social media. In this Biznology webinar recording, Robert Weiss gives tips for creating videos for all different types of situations. How to budget and plan for a business video content marketing strategy . What makes up the cost of a video . whether your business creates it or not.
  • HUBSPOT  |  WEDNESDAY, APRIL 27, 2016
    [Social] 10 of the Best Brands on Snapchat Right Now (And Why They're So Great)
    To add folks by username, you'll have to type in exact usernames to find people, as there is no account suggestion option like other social networks have. For the campaign, the company teamed up with Logan Paul, a social media influencer and comedian, who spent five days recording pranks around New York City via Snapchat. No editing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 27, 2016
    [Social] Ghostcodes makes Snapchat more marketer-friendly
    Related Stories 16 Essential educational resources for the marketing professional From newbie to expert, here are the best social media tools for your business Facebook and Snapchat at war, and four other groovy media trends. Snapchat Social Media Tools kiki schirrBy Kiki Schirr, {grow} Contributing Columnist. could not agree more.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, APRIL 26, 2016
    [Social] Markie Award Winners Show How Modern Marketing is Done
    Best Social Campaign. It has been such an exciting night as we kicked off the Modern Marketing Experience in Las Vegas with a rousing keynote from Kevin Akeroyd. But act two of the night was really something special, as we celebrated excellence in Modern Marketing. just got off the stage from presenting the 10th Annual Markie Awards. Lenovo.
  • OPENTOPIC  |  TUESDAY, APRIL 26, 2016
    [Social] 7 Ways to Improve Your Content Marketing Strategy
    Opentopic blog >> entrepreneur.com Join us for a free, live webinar covering social media strategies to increase sales. Register Now » If you’re engaging in any type of content marketing – social media, blogging, eBooks, etc. Tune in 5/17 at 9 a.m. – you have a content marketing strategy.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Social] Most Valuable Publishers
    News typically breaks over social media, and players speak directly to fans through social profiles, where they often have greater reach than major publishers. When most athletes announce their retirements, they wipe away tears during a press conference and answer banal questions from beat reporters. and Turner Sports.
  • CONTENTLY  |  TUESDAY, APRIL 26, 2016
    [Social] Beyond the Blog
    Few people at SXSW look like they’re having a better time than Doug Busk, Coca-Cola’s affable global director of digital communications and social media. Media Social Blog FeaturedThe SXSW program is always a great barometer of dominant buzzwords. Take “content marketing.” You can all join me!”
  • SNAPAPP  |  TUESDAY, APRIL 26, 2016
    [Social] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Advocacy video:  User generated content promoted on social with annotations linked to relevant content. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. . Communication habits are changing. Choices, choices. Turns out, all of it.
  • FATHOM  |  TUESDAY, APRIL 26, 2016
    [Social] Growing Demand for Account-Based Marketing
    “The opportunity to select great client targets and then focus your marketing content, nurture strategy, and social selling process leads to a highly effective organization.” B2B marketers are notorious for their hesitance to adopt digital marketing tactics. Account-based marketing (ABM) is changing all of that. Blog Feed
  • HINGE MARKETING  |  TUESDAY, APRIL 26, 2016
    [Social] B2B Marketing Strategies that Raise Visibility and Win New Business
    Social media. Less formal than a firm overview video, casual blog-type videos are easy to create and a great way to capture interest and create a flood of links back to your firm’s website. 2: Social Media. In today’s world, social media is online networking and among the top B2B marketing strategies that win new business.
  • BIZNOLOGY  |  TUESDAY, APRIL 26, 2016
    [Social] Launching your social campaign with guns blazing!
    Creating real buzz, at least on Twitter, and in the Blogosphere, doesn’t rely as much about all those things, such as Followers, like SEO-focused social media marketing does. The post Launching your social campaign with guns blazing! Timing’s of the essence so go go go go go go go! Twitter : @chrisabraham : 51.5k followers.
  • HALEY MARKETING  |  TUESDAY, APRIL 26, 2016
    [Social] Haley Marketing CEO David Searns Appointed to American Staffing Association Industry Marketing Subcommittee
    David is the CEO and a founder of Haley Marketing, a web development, content and social marketing firm serving more than 1,000 staffing and recruiting agencies on four continents. Haley Marketing Group provides website development, email and content marketing, social media marketing and strategy consulting to the staffing industry.
  • KOMARKETING ASSOCIATES  |  TUESDAY, APRIL 26, 2016
    [Social] The 10 Don’ts of Twitter for B2B Marketing
    In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site. If you’re a dedicated social media marketer, I’m sure you’ve read through the countless articles providing Twitter best practices. Much like other social media marketing concepts, this ties back to social psychology.
  • 6SENSE  |  TUESDAY, APRIL 26, 2016
    [Social] 6 Insights from the Salesforce State of Marketing Report
    The report also covered a number of trends related to such issues as mobile marketing, social media ROI, and the omnichannel customer experience (we recommend reading Forbes contributor Louis Columbus’ summary of the data: “ 2016 State of Marketing: High Performing Marketing Teams 4.2X Canada, Brazil, U.K., High performers are 3.3 Latest
  • BRANDPOINT  |  TUESDAY, APRIL 26, 2016
    [Social] The Good, The Bad, The Meh: 3 Branded Facebook Posts That Missed The Mark
    The headline. I put on my social media editor hat and found three branded Facebook posts where, for one reason or another, these three elements weren’t jiving and made some improvements. However, it is certainly not immune to social media head-scratchers: The Good: I love the BVH here. The image. million users. The Star Tribune. Its 1.4
  • ION INTERACTIVE  |  TUESDAY, APRIL 26, 2016
    [Social] Hot Off The Press: Interactive Content Trends
    For starters, social! We all know the importance of social engagement when it comes to content marketing! We continue to see more brands launching socially focused content experiences, that are designed for specific social media types. This is super valuable for repeat visits and social follows!
  • CONTENT STANDARD  |  TUESDAY, APRIL 26, 2016
    [Social] 5 Food and Beverage Brands with Highly Successful Pinterest Marketing Strategies
    Launched in 2010, Pinterest joined the social scene and quickly became one of the best visual content platforms. If you’re looking for more ideas on how to build your Pinterest marketing plan or to bring storytelling into your social channels, subscribe to the Content Standard Newsletter. Starbucks. McCormick Spice. Mamma Chia.
  • KAPOST  |  TUESDAY, APRIL 26, 2016
    [Social] Tips for Optimizing Google’s Knowledge Graph Box for Your Brand
    Today, we’re going to chat about Knowledge Graph listing. As a marketer, you’re already creating incredible marketing content to optimize your buyer’s journey. So, why should you care about getting a Knowledge Graph listing, let alone optimizing the one Google has already generated about your brand, service, agency, etc.? Great!
  • HUBSPOT  |  TUESDAY, APRIL 26, 2016
    [Social] How to Do Market Research: A Step-by-Step Guide to Understanding Your Buyer's Journey
    Call for participants on social media. Try reaching out to the folks that follow you on social media, but decided not to buy from you. By now, you probably know that today's buyers hold all of the power when making a purchasing decision. You're also probably aware that they're doing some of their research online. Choose an incentive.
  • ACT-ON  |  TUESDAY, APRIL 26, 2016
    [Social] How Major Brands Are Winning Through Episodic Content
    Viewers connect with Alex through social media, but also have a chance to audition to play Alex. For example, Toshiba and Intel invite viewers to share their favorite food pairings on Instagram and connect through social media channels, such as Twitter, Facebook and Pinterest. Why Episodic Content? Viewers are hooked.
  • WEBBIQUITY  |  TUESDAY, APRIL 26, 2016
    [Social] What “Industry Presence” is — and Why It Matters to Online Visibility
    The web presence optimization (WPO)  framework  includes tracking and measuring online marketing metrics for five key channels or disciplines: Press (PR), Social, Website (SEO), Paid, and Industry. Key influencer sites (usually blogs; these are also part of Social Presence). This post originally appeared on WPOinc. Academic sites (.edu
  • IKO-SYSTEMS  |  MONDAY, APRIL 25, 2016
    [Social] The Unseen Problem with Inbound Leads and How to Fix It
    The use of SEO optimization, blogging, social media, and content are a must for any lead generation strategy. While 54% of leads are generated through inbound methods like blogs, whitepapers, and social media, these leads are likely not ready to buy. – LinkedIn and other social media help reach and research prospective leads.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social] 7 Takeaways From Cision’s ‘State of the Media’ Report
    As everything from social media to mobile phones affects change so rapidly, it’s hard to determine what’s a passing fad and what’s actually changing the way media operates. Opinion on social media is split. Only 51 percent of respondents claimed that social media is a reliable source of information. But how?
  • HINGE MARKETING  |  MONDAY, APRIL 25, 2016
    [Social] Marketing Skills for the Future
    For example, what we know about SEO or social media today may not be true in a few months. Talk to anyone who supervises the marketing or business development function in a professional services firm and you are likely to hear a tale of woe when it comes to finding top talent. You’d have better luck locating a leprechaun. Google it. Figure 1.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social] The Facebook Live Broadcast That Will Ruin Your Childhood
    With so much buzz, I can understand why Hasbro’s social media team said, “Let’s do something wacky too!” Honestly, I feel for the Hasbro social team. Social Facebook Live FeaturedDid you plead with your brain to wake up as you watched the game unfold in silence under the dim hum of florescent lights?
  • FATHOM  |  MONDAY, APRIL 25, 2016
    [Social] Blurred Lines: The De-Silo-ing of Marketing
    PR & Social: Two Sides of the Same Coin. primary example of this are the merging roles of public relations and social media. In the insightful Moz blog The Marketing Department of the Future , author Samuel Scott speaks to his own difficulties working with divided PR and social media departments. Social Media.
  • CONTENTLY  |  MONDAY, APRIL 25, 2016
    [Social] The Quest for the Perfect Headline
    There’s an overwhelming amount of content being published every day, and there’s not as big of a demand for the amount that’s published,” said Nathan Ellering, content marketing lead for CoSchedule, a social media technology company. The best headline ever written is “Headless Body in Topless Bar.”
  • BIZNOLOGY  |  MONDAY, APRIL 25, 2016
    [Social] 15 best Big Data companies and why they stand out
    Its ability to not only aggregate information that’s typically scattered across different sources (like spreadsheets, social media, or databases) into a single dashboard, but to then also continuously refresh the results, is a transformation for those involved in business operations. Domo source: McKinsey ). PALANTIR. billion in revenues.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 25, 2016
    [Social] 3 Key Takeaways from Social Media Marketing World
    Author: Lisa Marcyes Last week, I was in sunny San Diego for Social Media Marketing World, where I had the opportunity to attend several amazing breakout sessions, hear from industry thought leaders, and meet incredible visionaries from the social media field. It’s a whole different ballgame from your other social channels.
  • KAPOST  |  MONDAY, APRIL 25, 2016
    [Social] Why Is Social Media Marketing So Popular?
    Unbridled access to just about anyone via social media platforms. Although they  do exist, it’s difficult to find people who’ve never joined a social media network, or who are not currently listed on at least one popular social media platform. Related:  6 Ways B2B Marketers #Fail at Social Media Marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 25, 2016
    [Social] I’ll be telling my stories on Sundays
    The hottest social media trend is live-streaming video. The most successful live-streaming folks seem to be part news broadcaster, part entertainer, as they find ways to be witty and interesting on a little screen. I’ve always been a social media enthusiast (obviously!) The hottest social media trend is live-streaming video.
  • JUNTA 42  |  MONDAY, APRIL 25, 2016
    [Social] The Seductive Power of the Dark Side [Rented Land]
    NewCo’s media offerings also include email newsletters , long-form features, video , and media native to major social media platforms.”. For years, John Battelle, entrepreneur, technology innovator, and the founder of Wired, drilled into media and marketing professionals the idea of NOT building your content house on rented land. Noise.
  • ACT-ON  |  MONDAY, APRIL 25, 2016
    [Social] 10 Very Smart People Weigh In on How to Rethink Marketing
    For me, one of the biggest challenges is always considering the integration points between social channels, content, media, product marketing, owned media and so on and so forth. It wasn’t exactly a random survey. We reached out to ten people we think are smart and interesting, and we asked them: What does it mean to “rethink marketing?”
  • HUBSPOT  |  MONDAY, APRIL 25, 2016
    [Social] The Ultimate Survival Guide to Conferences
    Tequila isn’t just a social lubricator, it’s a useful business lubricator too. Attending an international conference isn’t always as glamorous as it sounds. Luckily for you, I’ve attended my fair share of international conferences and have picked up a few handy survival tips along the way. What sets your business apart from your competitors?
  • CHIEFMARTECH  |  SUNDAY, APRIL 24, 2016
    [Social] Did Morgan Stanley just kill the single-vendor marketing suite?
    Or finding key influencers on social media? A friend forwarded me a report, titled “Software Is Eating the CMO Suite,” that was shared by Morgan Stanley at the Ascendant Network event for digital marketers in New York earlier this month. The most striking piece of data in the report, at least to me, was the chart above.
  • SNAPAPP  |  SUNDAY, APRIL 24, 2016
    [Social] Keep Your Viewer’s Attention: 5 Types of Interactive Video to Create Today
    Advocacy video: User generated content promoted on social with annotations linked to relevant content. Confession: I downloaded your PDF, but I probably didn’t read it. Chances are I skimmed it and then became distracted by one of the other 20 tabs I have open. Communication habits are changing. Choices, choices. Turns out, all of it.
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