• CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MAY 24, 2016
    [Social] CRM Evolution Conference: Mobile Really Does Change Everything About Marketing
    Instead, mobile is simply how things work whether the interaction is on the Web, in email, in social media, by text message, or, for the Luddites among us, by voice. The first was that customer systems should read most data directly from the system that created it rather than loading that data into a master database.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social] 7 Social Media Marketing Secrets No Marketer Wants to Admit
    Opentopic blog >> entrepreneur.com Talk to professional online marketers, and they’ll likely tell you about the raw power of social media marketing. Talk to business owners from an older generation, and they’re likely to tell you how social media marketing is a useless fad. Marketing Technology Cmo Digital Marketing undefined
  • CAPTORA  |  TUESDAY, MAY 24, 2016
    [Social] Spring 2016 Product Release Highlights
    This next generation of products and services will simplify marketers’ ability to prioritize, launch, and optimize a portfolio of high performing campaigns across Search, Advertising, and Social channels. New Product Release Highlights. Continuous Demand Intelligence. Enterprise-grade Functionality & Integration.
  • CONTENTLY  |  TUESDAY, MAY 24, 2016
    [Social] Will Brands Fund the Next Spotlight?
    The writer is sharing his content on social media. ” Post told EContent Magazine that the series “ surpassed expectations ” in terms of social media engagement. ” For Amazon, “How to Solve a Murder” has become one of those sublime examples. told me. The brand wins. That’s the litmus test.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social] 24 LinkedIn Rules You Might Be Breaking
    However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette. Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people.
  • FATHOM  |  TUESDAY, MAY 24, 2016
    [Social] What the Rise of Platishers Tells Us About Content Management Systems
    Vital ) They comes behind only Sales Automation, Enablement, & Intelligence (220), Social Media Marketing & Monitoring (186), Display & Programmatic Advertising (180), Marketing Automation & Campaign/Lead Management (161), and Content Marketing (160). What is this group called, you ask? Platishers. What is a Platisher?
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] How To Create A Social Content Strategy For Your Business
    Create a social content strategy that will reach your business goals
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, MAY 23, 2016
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  TUESDAY, MAY 24, 2016
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. sharing content on its social channels. sharing and native social.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. channels not just on social media, but more important- ly, via email and search.
  • AKOONU B2B WHITE PAPERS  |  FRIDAY, MAY 20, 2016
    [Social] Be Experts. Start with a Buyer-Centric B2B Marketing Strategy
    marketing, product marketing, social media. marketing, and digital marketing h Content marketing 14 h Product marketing 15 h Demand generation 17 h Social media marketing 18 h Digital marketing 19 The essential elements. sales enablement to CTAs, social engagement, and website design, your strategy will guide. SOCIAL MEDIA.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MAY 24, 2016
    [Social] The Mobile Marketing Disconnect CMOs Need To Be Aware Of
    In 2011 I wrote a piece entitled T he Major Disconnect Between Brands and Consumers When It Comes to Social Media. As you'll see from the two charts below - which came from a CMO Council Report - way back in 2011, there was a disconnect between what a marketer thought was important to consumers when it came to social media vs. reality.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social] 2016 Social Media Marketing Industry Report : Social Media Examiner
    Opentopic blog >> socialmediaexaminer.com Do you wonder how your peers are using social media? In our eighth-annual social media study, more than 5,000 marketers reveal where they focus their social media efforts. This industry report also shows you which social tactics are most effective and.
  • OPENTOPIC  |  TUESDAY, MAY 24, 2016
    [Social] 5 Musts Before Launching Your Social Media Marketing Campaign
    Seats are limited–secure yours now >> When you decide to pursue a social media campaign, it’s natural to get a bit excited. You’ve been thinking about the potential returns of social media marketing for a long time, and you want to start earning. Cognitive Technology Cmo cognitive technology
  • READYPULSE  |  TUESDAY, MAY 24, 2016
    [Social] [Videos] You Can’t Fake Authentic Influence
    With the pervasiveness of social media and technology today, it’s hard to pretend to be something you’re not. And this includes brands who are trying to fake it too – paying social influencers big bucks to review, wear or use its products. Check them out to see why authenticity really matters in today’s social world.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MAY 24, 2016
    [Social] Creating Killer Content with Data: Pubcon Austin 2016
    If you can see pages generating referrals from social, you can determine what type of content can be created to drive shares and visibility. A few weeks ago I headed down to Austin for Pubcon’s regional, one-day show. Why do I love this topic? What Is Killer Content?  . Let’s be real. The idea of “good” content is entirely subjective. Phew….
  • VIDYARD  |  TUESDAY, MAY 24, 2016
    [Social] Stepping Up Your Facebook Retargeting with Video
    prime target for some retargeting ads on everyone’s favorite social network! 3. Let’s Get Social. Retargeting is a pretty easy concept to understand — if someone visits your site, make sure they see your advertising on every other site they get to. Seems easy, right? But how do you know where your prospects are spending their time?
  • MODERN B2B MARKETING  |  TUESDAY, MAY 24, 2016
    [Social] 5 Ways to Boost B2B Sales Through LinkedIn Social Selling
    While social media sometimes gets a bad rep among professionals due to the endless posts about difficult math problems and memes, when done well, social media can be one of the most effective and underutilized channels for sales teams. As social selling magnate Nancy Nardin  would sa y, “Social is personal!”. Sales b2b
  • INFER  |  TUESDAY, MAY 24, 2016
    [Social] Infer Announces Glance for Salesforce to Make Predictive Insights More Discoverable and Actionable
    Headquartered in Mountain View, California, Infer is funded by leading investors, including Redpoint Ventures, Andreessen Horowitz, Social+Capital Partnership, Sutter Hill Ventures and Nexus Venture Partners. Press Release: New capability delivers at-a-glance sales intelligence to inform more personalized and effective prospect conversations.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Social] 10 of the Best Brands on Twitter (And Why They're So Successful)
    I'll never forget what their Manager of Customer Commitment Laurie Meacham told me in an interview back in 2014 : We're all about people, and being on social media is just a natural extension of that. In fact, most of their social media posts aren't about smoothies or drinks at all. 10 of the Best Brands on Twitter. 1) JetBlue.
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2016
    [Social] 6 Ways to Grow Your Instagram Advertising Strategy
    Building an Instagram advertising strategy is becoming the key to a successful social campaign, with the platform boasting over 400 million active users per month and an average of 80 million photos posted per day.  The platform’s current per-follower engagement rate is 4.21 percent. That Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MAY 24, 2016
    [Social] Someone’s making money off your copyrighted content (But it isn’t you)
    One marketing practice that seems to create confusion is content curation—sharing content created (and owned) by someone else on your website, social media feed, or other channel. economics of social media ethics Legal implications content curation copyright kerry gorgone law legal considerations problems with content curation
  • B2B MARKETING INSIDER  |  TUESDAY, MAY 24, 2016
    [Social] How to Create Authentic Marketing with User-Generated Content
    Over the past decade, social media has completely transformed the way people create, consume and share content. Year over year, the sheer volume of content in the world has grown exponentially, and today, more than two billion user-generated photos are posted and viewed across social media platforms daily. Content Marketing
  • ACT-ON  |  TUESDAY, MAY 24, 2016
    [Social] Demand Generation 101: 7 Tactics For Generating High Quality Leads
    There are seven key tactics or methods of demand generation : web insights and inbound marketing, content marketing, social media engagement, lead nurturing, lead scoring, measuring and optimization, and sales and marketing alignment. Social media marketing. Social networks today aren’t just a B2C marketing tool. The goal.
  • HUBSPOT  |  TUESDAY, MAY 24, 2016
    [Social] Breaking Down Virality: An Analysis of 4 Posts That Went Viral
    In doing so, we examined four "viral" posts using our competitive intelligence tool to analyze website traffic, and BuzzSumo and SharedCount to analyze total social media shares. Faithtap.com -- a social website with interesting and inspiring videos -- shared a video of a dad singing an anti-bullying song to his daughter.
  • WEBBIQUITY  |  TUESDAY, MAY 24, 2016
    [Social] B2B Marketing Trends 2016-2020: Social Media Breakfast Wrap
    Those were among the key questions I had the opportunity to address in a recent presentation at the Social Media Breakfast – Minneapolis St. The event generated nearly 500 tweets (Social Media Breakfast attendees do like Twitter). What trends will drive B2B marketing over the next three to four years?
  • KEO MARKETING  |  MONDAY, MAY 23, 2016
    [Social] Sheila Kloefkorn of KEO Marketing teaches “How to Choose the Most Effective Marketing Channels for Your Business Model”
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., to 1:00 p.m. The cost for non-members is $15.00. About KEO Marketing.
  • 6SENSE  |  MONDAY, MAY 23, 2016
    [Social] Myth Busters: 4 Misconceptions About Predictive Intelligence
    This includes a variety of third-party data sources that span exclusive publisher relationships, blogs, online communities, buying-guide websites, social interactions, ad targeting networks and search, that feed our models with a level of data that is not accessible on the open market. I hope you find the below post useful. Now Acme Inc.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Social] 4 Content Trends Every Marketer Should Be Following
    Second, my main job for the entire day is to sit back and think about our industry—something I often forget to do while writing Facebook fan fiction or forcing my team to recreate March Madness with branded social media accounts. I like Contently conferences for a few reasons. On May 19, we held our West Coast Summit in San Francisco.
  • HALEY MARKETING  |  MONDAY, MAY 23, 2016
    [Social] What Can We Learn From Cracker Jack Changing Its Prizes?
    Conducting a search of news articles covering this announcement or doing a search on social media makes it sound like the United States just gave up one of its freedoms. Yes, we take to social media for fake outrage all of the time and this seems like one of those changes people hate just because it’s changing. Social Media.
  • HINGE MARKETING  |  MONDAY, MAY 23, 2016
    [Social] 10 Online Lead Generation Techniques for Professional Services
    could have called this technique “social media,” but I wanted to make a point. The essence of social media is not which platform you choose. Professional services firms have been relatively slow to adopt online lead generation techniques. Online Lead Generation Techniques that Work. You benefit in two ways. 10) Blogging.
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Social] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> opentopic.com This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Cognitive Technology Marketing ROI Cmo cognitive technology
  • OPENTOPIC  |  MONDAY, MAY 23, 2016
    [Social] 24 LinkedIn Rules You Might Be Breaking
    However, social networks have made matters much more complicated, and Emily Post isn’t much help when it comes to online etiquette. Opentopic blog >> themuse.com Back in the day, etiquette rules were fairly simple. Always send a thank-you card. Don’t put your elbows on the table. Hold the door open for other people.
  • CONTENTLY  |  MONDAY, MAY 23, 2016
    [Social] ‘Don’t Make a Commercial’: The Onion’s CCO Explains Why So Much Content Marketing Sucks
    We want to make sure we’re creating the right mix—written, video, and social. With all the new opportunities to publish natively on social channels—Facebook articles, Facebook video, Instagram video, Twitter video—has that changed the way you think about the branded work you do? It’s like a treat.” Are you kidding?
  • BIZNOLOGY  |  MONDAY, MAY 23, 2016
    [Social] The real value of engaging your audience in content marketing
    Tools like social media and email marketing make this easier than it’s ever been, assuming you stick to informing and entertaining rather than selling and marketing. Consumers crave authenticity. This has been the case to some extent for as long as there has been marketing. Nobody was getting paid to tell us how great the music was.
  • MODERN B2B MARKETING  |  MONDAY, MAY 23, 2016
    [Social] 3 Steps to Bridge the Gap Between Online and Offline Channels
    Include social handles, vanity URLs, and coupon codes on your offline presence to give your online channels a boost. Author: Vyoma Kapur Imagine you’re browsing online for a pair of hiking shoes for your upcoming trip to the Yosemite. You make a mental note of a few pairs and decide to visit the store nearby to try them on. Score!!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MAY 23, 2016
    [Social] A course correction for influence marketing measurement
    But he has a large social media following. Because Mitch doesn’t build his social media celebrity by sending out automated tweets all day. They went out and talked to people instead of relying on data points pumped through a social media dashboard. The weird truth about social proof. That comment nails it. WHAAAAT?
  • ACT-ON  |  MONDAY, MAY 23, 2016
    [Social] 15 Best Practices for Email Unsubscribes – With Examples
    Include prompts to follow you on social media on the final unsubscribe page. Social ) is asking people to switch to following her on social after they’ve unsubscribed. And Kim is definitely one of the most gifted social media marketers around. Just add a few social media follow icons to the final unsubscribe page! 5.
  • B2B MARKETING INSIDER  |  MONDAY, MAY 23, 2016
    [Social] Making Money with Social Media – 6 Rules for Marketers
    This is kind of the point of social media, except perhaps for LinkedIn. People go to social media to connect with their friends, to have fun, to be entertained, and sometimes to be […]. The post Making Money with Social Media – 6 Rules for Marketers appeared first on Marketing Insider Group. Everyone loves cats.
  • PUREB2B  |  SUNDAY, MAY 22, 2016
    [Social] 7 Lead Management Tools That Will Save You Hours
    The app pulls updates from social media, recent emails, and other contact data into one place—allowing users to get immediately up to speed on their prospects. Sprout Social. Social media integration is an absolute must-have in any sales arsenal. Leads are great, but there’s a long road between a lead and a sale. Boomerang.
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social] 10 (Almost) Effortless Ways to Boost Facebook Engagement
    The infographic below (from Digital Information World and Social Clinch) offers some great advice. I’ll highlight the tips before showing you the infographic. Social media is just that — social! And everything you post for your. Marketing Technology Cmo Digital Marketing undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Marketing Technology Cmo undefined
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social] 10 Tips and Strategies for a Better Facebook Marketing Campaign
    When it comes to social media website players, Facebook is too huge to be ignored. Opentopic blog >> problogger.net This is a guest contribution from Jerry Low of Web Hosting Secret Revealed. Marketing ROI Cmo undefined marketing roi
  • CONTENT STANDARD  |  SUNDAY, MAY 22, 2016
    [Social] Pressure
    Coming out of World War II, the 1950s felt both socially conservative and deviant, politically secure and borderline spiraling out of control. However, demand quickly turned into a social anxiety to always have the “new and improved” version of everything. Pressure. The Backstory. We wanted—and felt that we deserved—more. What did?
  • OPENTOPIC  |  SUNDAY, MAY 22, 2016
    [Social] When You Stop Checking Facebook Constantly, These 10 Things Will Happen
    Opentopic blog >> lifehack.org Social media can be a great tool for keeping in touch with people, making new friends, and socializing effectively. Unfortunately not everyone uses it that way. For many, checking Facebook has become almost like a job. Marketing Technology Cmo Digital Marketing undefined
  • SALES ENGINE  |  SUNDAY, MAY 22, 2016
    [Social] 5 Megatrends that Have Redefined Selling - Insights from a Sales Rock Star
    Why Marketing is the New Selling – Through its traditional competencies of Branding, Events, Social Media, and Web marketing… Marketing should become the “accountable” party for all transactional sales. 4. I had the pleasure of meeting one of the Bona Fide “Rock Stars” of the selling profession Friday morning in Mr. Neil Rackham.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Social] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. It’s an essential part of any social network’s progression.
  • OPENTOPIC  |  SATURDAY, MAY 21, 2016
    [Social] Maximize the marketing potential of any social media network
    Opentopic blog >> thenextweb.com Over the past few years, social media marketing has shifted a great deal, and we’ve almost reached a point where what works to drive engagement and clicks on a social network one day, may not the next. It’s an essential part of any social network’s progression.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Social] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. But social media messaging apps are different.
  • CONTENT STANDARD  |  SATURDAY, MAY 21, 2016
    [Social] Are 2016 Messaging Apps Finally the Death Knell for Email?
    Over the years, email marketing has proven to be one of the most effective communication tools for businesses: It stood firm in the face of early messaging alternatives like AIM and MSN, benefited from a mobile shift, and has survived numerous death warrants issued by social media’s rise. But social media messaging apps are different.
  • JUNTA 42  |  SATURDAY, MAY 21, 2016
    [Social] This Week in Content Marketing: Advertising and Content Marketing Are Different?
    Confessions of a social media exec on influencer marketing (18:43): “Influencer” is the biggest buzzword of the moment. An entire ecosystem has evolved around these social media stars, but the relationship between brands, agencies, and influencers is starting to get rocky, reports Digiday. This week’s show. Sponsor (40:27).
  • CONTENTLY  |  FRIDAY, MAY 20, 2016
    [Social] Inside the UK Government’s Controversial Content Campaign to Stay in the EU
    Both sides are leveraging a large social media presence, as well as key figures such as former Mayor of London Boris Johnson and Chancellor George Osborne. With just weeks to go before a referendum on whether to stay in or leave the European Union, the United Kingdom is divided. This spring, the UK government spent £9.3m ($13.5
  • HINGE MARKETING  |  FRIDAY, MAY 20, 2016
    [Social] How Business Development Roles Can Leverage Marketing to Close the Sale
    They leverage the Internet and social media—in addition to their personal networks—to evaluate service providers. Oftentimes this is done through formal research and supported by ongoing monitoring of industry communications, social media commentary, and other elements. growing number of buyers are digital natives. How Hinge Can Help.
  • LEADERSHIP  |  FRIDAY, MAY 20, 2016
    [Social] 7 Steps to Brilliant B2B Marketing [Part 1]
    Putting all of your eggs in one basket may result in your company having a fantastic blog or social media presence, but you’d be missing out on some crucial tools that would support your efforts. 93% of B2B content marketers use social media (other than blogs). B2B marketing is a machine with different moving parts. Let’s take a look!
  • FATHOM  |  FRIDAY, MAY 20, 2016
    [Social] How to Close Your Marketing Skills Gap
    At this point, it’s almost habitual–and a little cliché–to talk about the rapid advancements in marketing. Consumer behavior and technology are difficult to keep up with, we all know that. The real question is–how do you find the talented marketers that will help you stay ahead of the curve? Conclusion. Did you like this post?
  • BIZNOLOGY  |  FRIDAY, MAY 20, 2016
    [Social] Full time, internship, or freelance?
    Whenever I’ve needed to bring more hands on deck to support my business in the past, I’ve often found myself stuck in analysis paralysis. It’s never simply the choice of who to bring on—it’s what type of engagement, and what standards and boundaries are going to define that relationship. Freelancers. Interns. Employees. Like this post?
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Social] What Facebook’s Live Video Map Could Mean for Global Marketers
    But within this social media marketing trend, Wednesday’s live stream map update is the most significant so far for marketers around the world. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage.
  • CONTENT STANDARD  |  FRIDAY, MAY 20, 2016
    [Social] What Facebook’s Live Video Map Could Mean for Global Marketers
    But within this social media marketing trend, Wednesday’s live stream map update is the most significant so far for marketers around the world. Curiosity is a powerful motivator. Imagine being able to sneak a peek into the lives of strangers around the world, real-time, with a click of a button. Give Your Influencers a Global Stage.
  • MODERN B2B MARKETING  |  FRIDAY, MAY 20, 2016
    [Social] Salespeople Need More Ego, Not Less
    Salesperson : Absolutely, because it’s the most seamless social widget packed with innovative collaboration aspects married with intuitive social trends analytics. Author: Chris Gillespie Yes, you read that right. Before you disagree, hear me out here. First off, what does “ego” really mean and how does it affect you?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MAY 20, 2016
    [Social] Still Wondering How to Get Started in Social Media in 2016?
    It is sometimes hard to imagine this for many marketers, but there really are people who are not yet using social media marketing for their business, or who could use a good refresher on how to use it well. Perhaps you are not active on social media yourself. Social MarketingThat number was reported in January 2016.
  • KAPOST  |  FRIDAY, MAY 20, 2016
    [Social] How to Beat 27 Million Competitors at the Content Game
    How many social shares does your content receive? As LinkedIn’s Senior Content Marketing Manager Jason Miller  said , “Content marketing is no longer a numbers game. It’s a game of relevance.”. Content marketing is tough, and even the best practitioners struggle to reach their audiences. Track marketing revenue by content piece.
  • HUBSPOT  |  FRIDAY, MAY 20, 2016
    [Social] How to Avoid Email Marketing Mistakes: 6 Tips & Processes for Maintaining Quality
    Here’s how we do it: Scenario A: Deploy Emails > User Engages > User Provides Comments on Social Media (positive or negative). How we solve for it: Our social media team helps us monitor company mentions on Twitter for several hours after a large campaign goes live. You know what hurts ? Want an example? Copywriting. Design.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Social] Does Censorship Kill the Appeal of User-Generated Content?
    It targeted a niche millennial audience, used cinematic visuals, and even partnered with social media influencers. Social media and content marketing should all create an element of user-generated content,” Adams said. “If it doesn’t, then there is no response, community, or conversation.” Coffin. Bill Cosby. Perky.
  • FATHOM  |  THURSDAY, MAY 19, 2016
    [Social] This Week in Publish or Perish: Money or Engagement? YouTube vs. Facebook Live
    YouTube : One of YouTube’s strongest features is the fact that it allows users to create video libraries, which can be embedded on other websites or on social profiles, such as LinkedIn. Find ways to mix and match these two popular video social channels in ways that complement your business goals. Clutter and Discoverability.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MAY 19, 2016
    [Social] 9 Content Marketing Gems Hidden Within Game of Thrones
    Creative examples might be to check out the questions readers are asking on Quora or LinkedIn Groups, collaborate with internal (SEO, social media, etc.) or external (PR, etc.) I was more of a Tetris than a Dungeons & Dragons type of kid.  I never really got into Lord of the Rings and found that goblin man more than a little creepy.
  • SNAPAPP  |  THURSDAY, MAY 19, 2016
    [Social] 3 Reasons Why No One Is Sharing Your Content
    One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming engagement obstacles for a number of reasons: Social shares amplify your content. Social shares show social proof. Social shares impact SEO. No kidding, right? Optimize for Sharing.
  • CONTENTLY  |  THURSDAY, MAY 19, 2016
    [Social] Contently Case Story: How JLL Used Editorial Technology to Facilitate Global Content Production
    The company also drives traffic to the stories with A/B tested headlines through paid social campaigns. Contently Case Stories is a series highlighting some of Contently’s most successful clients. When Victoria Beckham announced plans to take her growing fashion empire to Hong Kong, well-heeled circles took note.
  • HINGE MARKETING  |  THURSDAY, MAY 19, 2016
    [Social] 5 Branding Techniques that Do Double Duty
    Assuming that you accompany your blog posts with keywords and social media activity, a larger number of authors will also improve your website traffic traffic, boost Google’s opinion of your website’s authority, and, ultimately, help you be found online by prospective clients and team members. Additional Resources. How Hinge Can Help.
  • BIZNOLOGY  |  THURSDAY, MAY 19, 2016
    [Social] Your experience and qualifications are not differentiators!
    It builds great credibility, but it doesn’t differentiate me from other social media and LinkedIn marketing firms. B2B Marketing Digital Marketing Social Media Marketing Social Media/PR business experience Certification differentiator linkedin LinkedIn profile New York TimesOrganizations are looking for new, fresh, young blood.
  • VIDYARD  |  THURSDAY, MAY 19, 2016
    [Social] Building A Successful On-Demand Webinar Strategy
    For example, you can include them in emails, link to them on your social media pages, and write blog posts based on them. This means you need to combine email marketing with social media marketing. You should then post links to your on-demand webinars via Twitter, Facebook, LinkedIn, and any other social network you use for business.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Social] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?” So, I decided to take a different approach to Salesforce training. There are many.
  • CONTENT STANDARD  |  THURSDAY, MAY 19, 2016
    [Social] 4 Tips for Sales Enablement: How a Moment of Panic Led to Better Salesforce Adoption
    Add Social Information. You can view social information from your Leads and Contacts directly from Salesforce. About a year ago, I had a moment of panic at the office in regards to sales enablement. Can you show me how to change the Lead Status ?” So, I decided to take a different approach to Salesforce training. There are many.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MAY 19, 2016
    [Social] Research shows content engagement is disconnected from brand goals. What’s next?
    “Engagement” is one of the most intoxicating of social media measurements. Engagement” is one of the most intoxicating of social media measurements. It easily shows that something is HAPPENING and we love that. Engagement is an important sign of early cultural progress. Engagement is a legitimate indicator of awareness.
  • SALES ENGINE  |  THURSDAY, MAY 19, 2016
    [Social] B2B Content Marketing Strategy Should Focus on Developing Lead Intelligence
    In the context of digital marketing and demand generation, lead intelligence is the sales rep’s ability to predict high probability pain points that a prospect may have before trying to establish contact so that they may have a more fruitful consultative conversation. How can sales use lead intelligence used to get in front of prospects?
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Social] Lead Generation Tweaks for Building a Better Sales Pipeline
    For example, you can nurture leads with content through your blog and social media, target them with email nurturing after they’ve triggered a whitepaper download, and follow up the download with a sales call. Say a lead engages seven times across social and content materials before receiving a call. 30% are not decision-makers.
  • IKO-SYSTEMS  |  THURSDAY, MAY 19, 2016
    [Social] Lead Generation Tweaks for Building a Better Sales Pipeline
    For example, you can nurture leads with content through your blog and social media, target them with email nurturing after they’ve triggered a whitepaper download, and follow up the download with a sales call. Say a lead engages seven times across social and content materials before receiving a call. 30% are not decision-makers.
  • ACT-ON  |  THURSDAY, MAY 19, 2016
    [Social] Blog ROI: 4 Tactics to Capture Greater Results
    Social shares. Increase your activity on social media, and measure the number of social shares that your content receives in order to quantify your success. The majority of B2B companies are blogging. In fact, 81 percent are participating in this well-proven marketing activity, according to the Content Marketing Institute.
  • KEO MARKETING  |  WEDNESDAY, MAY 18, 2016
    [Social] New Marketer’s Guide Delivers Five Advanced Content Marketing Techniques
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Phoenix, AZ.  But now it is too much. About KEO Marketing. KEO News
<< 1 2 3 ... 268 269 >>