• CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Social] ‘China Turns Big Data Into Big Brother,’ and 4 Other Stories You Should Read
    Here’s what you missed while you were writing your cover letter for the Royal Household Hospitality Scholarship … New York Magazine: A Browser Extension That Shows You Your Filter Bubble. Selected by Craig Davis, editorial intern. Meet PolitEcho , a tool first built by a team of Princeton undergrads at the 2016 Facebook Global Hackathon.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Social] Ask a Content Guy: How Do I Scale My Content Marketing Program?
    We use social media and SEO for organic search. You’ll start to see a gradual rise, particularly as your email list grows and long-tail search and social traffic give your publication a continued boost. Social: 9,000. Social: 10,000. Social: 13,000. You build a loyal audience through email and social.
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Social] Contently Case Story: How xAd Used Event Coverage to Quadruple Its Traffic
    Social media engagement increased 36 percent. For Meyers, stories about the conference are not only a tool to spark social engagement, but they also serve as a source of evergreen content. Starting a marketing summit at 8 a.m. is ambitious. But xAd, an ad-tech firm based out of New York, didn’t have to worry.
  • BLUE FOCUS MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Social] Propel Your Brand into the Future with Social Employees
    MySpace was the undisputed king of the social web, and RSS feeds were flourishing. Branding Content Marketing Employee Branding Social Business The Social EmployeeWe’ve come a long way in 10 years. Marketers, want an idea of how quickly digital branding has changed in the past decade?
  • CONTENTLY  |  MONDAY, DECEMBER 5, 2016
    [Social] Brands Are Facing Post-Election Boycotts. Here’s Why They Can’t Back Down
    In an age when social connections and content are so important, brands can’t succeed without a mission, without standing for something. Advertisers typically prefer to stay out of politics. Why risk ostracizing half of your potential customers with some divisive statement that alienates the left or the right?
  • VIDYARD  |  MONDAY, DECEMBER 5, 2016
    [Social] Nothing Breaks Barriers Like Trust: Wise Words from Yotam Dor
    At the time, there were no such things as social videos or micro-content, so the spectrum was TV on one end, viral videos on the other, and nothing in between. When you ask someone what they wanted to be when they grew up, chances are the answer you get doesn’t exactly line up with their current day-to-day. More of a one-person endeavor.
  • CEROS  |  MONDAY, DECEMBER 5, 2016
    [Social] Digital Craft Weekly 49.16
    To help promote the festival and its 70 light installations, the organizers created this simple-yet-effective “virtual light show” for viewers to create their own display that can be shared across social networks. Happy reading! Digital Craft Weekly is a weekly resource for interactive design and storytelling inspiration.
  • BIZNOLOGY  |  MONDAY, DECEMBER 5, 2016
    [Social] Social media strategy leaders: Lisa Marcyes
    How has your work brought you to where you are now, a leader in social media strategy? Loving the social aspect that communities offered so much, I transferred into a social media channel management role. How has social media influenced the daily work of the business functions you touch? Manage social influencer outreach.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 5, 2016
    [Social] Save the Data: How to Marry Your Figures With Your Customer Profile
    From email to social media, from real-life sales transactions to clicking of a programmatic ad – this plethora of touch points spells the end of the simple linear customer journey. This involves analysis of online behaviours including search activity, social media engagement and device usage. When it comes to data, think big!
  • CONTENT STANDARD  |  MONDAY, DECEMBER 5, 2016
    [Social] 3 Neglected Content Distribution Trends You Should Test in 2017
    Social media is an obvious distribution channel that every sensible brand will pour its energy into cultivating. But brands will also need to move beyond social media and seek out niche communities where content-sharing is a cornerstone of engagement and interaction. Content distribution ranks near the top of this list.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Social] 6 Ways to Get Inspired to Create Content
    It’s so easy to get buried in blogs, social media, and other digital channels that we forget to look up now and then. Author: Elaine Ip Even the most innovative marketers sometimes hit a wall when it comes to creating content. Sometimes the industry is slow, the market is lagging, or the product/service you offer just doesn’t change much.
  • HALEY MARKETING  |  MONDAY, DECEMBER 5, 2016
    [Social] LinkedIn’s New Open Candidate Feature Helps Job Seekers AND Recruiters?
    Whether it’s on LinkedIn, through your website, on social media, through pay-per-click advertising or other content marketing strategies, the Haley Marketing Group can help your staffing agency recruit the right talent. What if I told you (as a recruiter) that you could find these job candidates on LinkedIn and recruit them?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 5, 2016
    [Social] Content marketing strategy: Start with questions, end with insights
    consulted with AnswerThePublic.com and it determined that a popular topic for me to answer would be “Why Social Media is Important.” I googled this phrase and it generated 255 million results. Content Marketing Marketing best practices Social Media Strategy content marketing mark schaefer social media strategyBy Mark Schaefer.
  • ACT-ON  |  MONDAY, DECEMBER 5, 2016
    [Social] B2B Marketing Automation Software for Fast Growing Companies
    Whether you’re looking to launch your product or service, drive traffic to your website, or create some buzz on social media, to do it well means you’ll have to make tough decisions about what you can and can’t do. As each new year approaches, marketing teams often search for ways to be more productive and successful. We want to help.
  • HUBSPOT  |  MONDAY, DECEMBER 5, 2016
    [Social] Animal Influencers: The Stories Behind 11 Famous Pets on Instagram
    They command international attention, have amassed millions of followers on social media, and collaborate with the world's biggest brands. According to Create&Cultivate , social media influencers (animal or otherwise) can expect to earn around $3,000 per sponsorship deal when they hit between 150,000 and 250,000 followers. Maybe.
  • CONTENT STANDARD  |  SATURDAY, DECEMBER 3, 2016
    [Social] Did Fake News Reveal a Winning SEO Strategy and Content Marketing Formula?
    2016 has been a crazy year for social media. near three-fourths of users are getting their social media fixes via mobile , Twitter is making moves to sell, and Snapchat has unleashed bots that want to use your eyes to create content. Your brand—and the social media community as a whole—is counting on you. Marketing SEO
  • JUNTA 42  |  SATURDAY, DECEMBER 3, 2016
    [Social] This Week in Content Marketing: Could Brands Cure Traditional Media’s Run to Eyeballs?
    Most students can’t tell if news is real or fake on social media (32:00): The Wall Street Journal (registration required) reports on a recent Stanford study that found that the majority of teens and preteens are clueless when it comes to evaluating the credibility of the news they consume online. This week’s show. What’s Next?
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, NOVEMBER 28, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • ACTIVEDEMAND  |  FRIDAY, DECEMBER 2, 2016
    [Social] Automated Behavioral Segmentation: Personalized in Real Time
    You can thank the social media revolution for the change in the way we use and experience the Internet. Indeed, Automated Behavioral Segmentation: Personalized in Real Time Behavioral segmentation categorizes prospects in different groups based on their actions or engagement patterns. Personalizing the content makes this a reality.
  • B2B LEAD BLOG  |  FRIDAY, DECEMBER 2, 2016
    [Social] How to Use Case Studies to Maximize Your Lead Generation Success
    From email to the infographic, blogging to social — you literally could produce a new type of content every day of the month and never run out of options. In the age of digital, there are more types of content than you can shake a stick at. Amid the fray is the case study. Case […]. Lead Nurturing lead nurturing
  • SNAPAPP  |  FRIDAY, DECEMBER 2, 2016
    [Social] Creativity Hacks: 9 Ways to Find Inspiration
    And don’t get me started on social loafing. We all hit walls in our creative process, especially when coming up with new ideas and executing on them are apart of our standard every-day work life. Whether your focus is more in design or writing or both, ideas on demand are tough. . Boxes are everywhere. Same with foxes. Daydream. Go Lean.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 2, 2016
    [Social] 7 Holiday Fundraising Tips for Non-Profits
    Before they drop it off, encourage them to post a picture of the gift on your social channels.
. Tip #5: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. While retailers are in the midst of their busy season, so are nonprofits. Tip #1: Share stories.
  • CONTENT STANDARD  |  FRIDAY, DECEMBER 2, 2016
    [Social] Why Your Brand Storytelling Strategy Should Take a Stand
    During a visit by Eric Trump to one of Yuengling’s facilities in Pennsylvania, the brewing company expressed support of Eric’s father,  spurring uproar ; two bars in Philadelphia opted not to carry the beer, others pledged to follow suit, and social media channels saw a cascade of vows to never drink Yuengling again. know the guy.
  • HUBSPOT  |  FRIDAY, DECEMBER 2, 2016
    [Social] How to Build a Memorable Personal Brand on Twitter
    Similarly, Neal Schaffer , CEO of Maximize Your Social and cofounder of The Social Tools Summit, says to follow people who are sharing a lot of content and who are omnipresent on Twitter. Peg Fitzpatrick , social media speaker, trainer, and author, refers to this exercise as “defining the seeds of your brand.” Repeat.
  • ACT-ON  |  FRIDAY, DECEMBER 2, 2016
    [Social] 6 Things to Consider When Creating Your 2017 Marketing Plan
    Sub goal 3: Create a social campaign around current customers and top users. If you’re like me, you woke up yesterday unable (or unwilling) to believe that it was already December. While the holidays are are in full swing, it’s time to start making some concrete plans for your 2017 marketing team. Did you make your lead goals? your budget)  .
  • BLUE FOCUS MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Social] How Can Social Leaders Energize Social Employees?
    Like any good program, social employee advocacy requires dedicated leaders to succeed. Which came first: The social employee advocate or the social leader? On the one hand, you can’t become a social leader until you’ve learned the ropes of employee advocacy. On the other hand, […].
  • CONTENTLY  |  THURSDAY, DECEMBER 1, 2016
    [Social] A Night at the Facebook Hotel
    Social algorithm facebook fake news humorI knew something was wrong as soon as I entered the hotel. signed in at the front desk and the clerk assumed a huge, cheerful smile. Welcome to the Facebook Hotel!” ” he said. Your dog died six years ago today!” Or maybe a former weed dealer? What hell had I entered? ” “What?”
  • MODERN B2B MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Social] 31 Influencers to Follow in 2017: A Social Countdown
    Join us for the #marketocountdown on our social channels ( Twitter and Instagram ) and see a new influencer revealed each day as we count down to New Year’s. Social Media Marketing b2b ConsumerStaying on top of trends and understanding emerging techniques is what keeps being a marketer interesting. Or someone we missed?
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 1, 2016
    [Social] 5 Types of SEO Audits for B2B Organizations
    The Social Media Visibility Audit. While social media may provide more of an indirect benefit to SEO performance, a lack of social media visibility might mean the B2B organization isn’t effectively connecting with their online audience; at least those that help share and distribute content through social channels.
  • CONTENT STANDARD  |  THURSDAY, DECEMBER 1, 2016
    [Social] Will Shoppable Tags Be the Next Instagram Marketing Hit?
    It’s a dilemma the social media networks have yet to solve: how to transform users on Pinterest, Instagram, Twitter, and other platforms into shoppers. Users are no strangers to following brands or influencers on the social media platform. Unlike on a social network, shopping in a physical space combines discovery and purchase.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 1, 2016
    [Social] Case Study: Using influencers to quickly build an audience for your content
    So I was building on this weak social relationship from the Internet and I was becoming a real human being to him. My social media audience exploded all at once. This tool will let you search Twitter users based on keywords in their bio and sort results based on their number of followers and social authority. By Mark Schaefer.
  • HALEY MARKETING  |  THURSDAY, DECEMBER 1, 2016
    [Social] Journey Mapping: What Paths do Staffing Customers Take?
    Complement data with information you gather from social media or by interviewing employees, prospects or former clients/candidates. A “customer journey map” is exactly what it sounds like. But it’s far from a straight line. Charting those paths, including all of the touchpoints along the way, is no small task.
  • HUBSPOT  |  THURSDAY, DECEMBER 1, 2016
    [Social] Mapping a #GivingTuesday Follow-up Plan
    Create some image or emoji-laden social content that announces what a rock star they are for having given to your organization on Giving Tuesday. Then encourage them to share the pre-fabbed social content via their own social media profiles. Which social media channels were most responsive? Too soon. Analyze. Refine.
  • CHIEFMARTECH  |  THURSDAY, DECEMBER 1, 2016
    [Social] 5 Disruptions to Marketing, Part 1: Digital Transformation
    For many businesses, digital has simply been the domain of marketing : web marketing, email marketing, search engine marketing, social media marketing, etc. Most digital natives don’t do a lot of content marketing, their own social media presences tend to be relatively modest, and you don’t see much display advertising from them.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] How to Use Snapchat to Tell the Story Behind Your Next Job Fair
    This may take time, but I promise, becoming comfortable with how to use Snapchat is much more important than launching an account and instantly promoting it on other social media platforms. With Snapchat, and any social platform, the greatest challenge is getting your content seen by the maximum amount of people. That much is certain.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] Content Marketing: The Thirst for the How
    How can social marketers learn to stop dreaming and start doing? Branding Content Marketing Employee Branding Lynda.com Social Media Marketing The Social Employee Workshops & Training
  • BIZIBLE  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] Here's An Industry Comparison Of The Most Widely Used Marketing Channels
    This is consistent with our intuition as B2C companies invest heavily in brand advertising with video ads, display ads, retargeting, social media, and paid search. Marketing Agencies Rely On Content, Referrals And Paid Social To Generate Business. How The Marketing Channel Data Is Generated. For consumer goods and services, i.e
  • FATHOM  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] How to Strengthen Your TV Ads with Paid Social
    Every morning when I wake up, the first thing I do is check social media and I do the same every night right before I go to bed. Social media shares everything with me from the latest news to what I should be making for dinner tonight. The Consumer Transition from TV to Social Media & Mobile Phone. Did you like this post?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] 5 Signs Your Employee-Driven Content Marketing is Flourishing
    Branding Employee Branding Marketing Social Business The Social Employee Workshops & TrainingEmployee-driven content marketing flourishes when culture and authenticity are front and center Every brand needs great content for their digital marketing strategy to work, but that’s only part of the equation.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] Outside-in marketing: a pragmatic approach to content marketing
    Marketers need to integrate search query, social listening, persona, web analytics, and even CRM data into one model of customer behavior that informs content.  . Content Marketing is rapidly growing, but is often done poorly. It’s a huge waste of money that does more harm than good. Don’t worry. Integrating them isn’t rocket surgery.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] How to Navigate the Social Ad Spend Solar System [Infographic]
    Author: Mike Tomita Social media is a popular channel of choice, with 2.31 billion active social media users and 1.97 billion active mobile social media users worldwide, according to data from We Are Social—and it’s getting better by the minute. Social Media Advertising is Pay-to-Play.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] Three drastic marketing changes ahead for 2017
    For me, the past year has been a paradigm shift in how I treat my personal site and the social networks. I am going to jolt you today with my three most drastic marketing changes I have implemented to survive and thrive in the online world. Contrary, on social networks, you give away power and are susceptible to their rule changes.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] 10 Examples of Facebook Ads That Actually Work (And Why)
    Or, perhaps adding social proof will help -- something like, "Sandwiches loved by over one million people every year! Social proof, anyone?). This social proof makes me more likely to click and read the article. Social Media Advertising Daily WeeklyOne average, Facebook is home to 1.18 The lesson for Facebook marketers?
  • KAPOST  |  WEDNESDAY, NOVEMBER 30, 2016
    [Social] 3 Ways Interactive Content Converts New Visitors Into New Leads
    The trigger that keeps your audience engaged—a strong call to action (CTA)—is a vital part of all content channels , whether an email, blog, landing page, or social post. This We all want better lead conversion rates. Can marketers do this at scale as part of their core strategy? Irresistible Calls to Action. Image source: impactbnd.com.
  • DISCOVERORG  |  TUESDAY, NOVEMBER 29, 2016
    [Social] Maslow’s Hierarchy for SDR Teams
    Our reps put our prospects through an 18 touch point cadence (a mix of phone, email, and social connects) over a 6-week period. In the last year, DiscoverOrg scaled our SDR team from 5 reps to over 20. Here’s what I learned along the way. To grow the team, I knew these needs included hiring, building, scaling, and optimizing. Be short.
  • CONTENTLY  |  TUESDAY, NOVEMBER 29, 2016
    [Social] When Facts Fall Short: Why Brands Need a Point of View
    At economic, physical, psychological, and even social levels, we’re hardwired to connect with what’s emotional and resonant to our own experiences. Almost four years ago, The Atlantic published a native ad, sponsored by the Church of Scientology, titled “David Miscavige Leads Scientology to Milestone Year.”
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 29, 2016
    [Social] What Makes a Good Social Employee?
    Building a Culture of Social Employee Advocates After building an initial crop of first-wave social employee advocates, now what? Many social programs fail because they lack clear objectives, guidance, and buy-in. Employee Branding Lynda.com Social Business Social Media Marketing The Social Employee Workshops & Training
  • VIDYARD  |  TUESDAY, NOVEMBER 29, 2016
    [Social] Key Video Benchmarks from Demand Metric’s 2016 Report
    Video is most commonly used on websites and social media, and explainer videos are the top used asset. It’s really difficult to plan a journey if you don’t know your destination. The State of Video Marketing 2016. Get the Report. But how do you find the right data to set goals? Digging Into the Video Marketing Data.
  • INFER  |  TUESDAY, NOVEMBER 29, 2016
    [Social] ShoreTel Infuses Predictive for More Efficient Demand Gen
    We have paid and organic search, display, social, events, reputation marketing, etc. Every Infer customer we talk with seems to share a new best practice that can benefit the entire sales and marketing community. Describe your company’s demand gen workflows. Where does predictive fit in? We do a lot with content syndication.
  • HG DATA  |  TUESDAY, NOVEMBER 29, 2016
    [Social] Technically Speaking: An Interview with Demand Generation Marketing Expert & Toltec Global Services CEO Jeff Elias
    Founded in 2013, Toltec’s platform merges art and science and applies it to marketing automation, digital event marketing, social media marketing, design and development, software integration, and multi-media production. Here’s what he had to say. What was the genesis behind the founding of Toltec? We’re so Pavlovian with our phones today.
  • B2B LEAD GENERATION BLOG  |  TUESDAY, NOVEMBER 29, 2016
    [Social] Better Social Selling, an Interview with Jill Rowley
    Have you ever wondered about how you can leverage social selling for better lead generation and business development? Jill’s a modern marketing expert, and now she’s applying her innovative thinking to social selling. images/2016/11/Jill-Rowley-Social-Selling.mp3. What inspired you to start social selling? Why is that?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 29, 2016
    [Social] An insider’s view of the American election and its meaning for marketers
    The role of “social desirability bias” and how it shows up on social media. Podcasts Social media and politics The Marketing Companion marketing companion podcasts social media and politicsBy Mark Schaefer. What does it all mean? Was the election won on Twitter? The impact of fake news. Right?
  • HUBSPOT  |  TUESDAY, NOVEMBER 29, 2016
    [Social] How to Validate Your Blog Post Topics: A 3-Step Process
    BuzzSumo : BuzzSumo analyzes how many times a URL has been shared via social media or linked to by another domain. Imagine you own a business that films and produces yoga routines for at-home practice. But as it turns out, that's not the end of the world. The result? Jackpot. Check it out below. What emotions do you want to evoke?
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 29, 2016
    [Social] 7 Common Myths About Big Data
    To address this issue, you will need to carefully consider your own firm’s sense of social responsibility, as well as any applicable regulations in your sector. Guest post by Michael Ryan. Unsurprisingly, more than a few myths have arisen as a result. Big data is a short-lived fad. Big data fixes all problems. ” 6.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Social] How to Become a Marketing Guru, in 8 Steps
    Keep it simple on social media. Everyone on social media wants to seem smart. Get a goofy hairstyle. When it comes to style, gurus are basically soccer stars. Side note: Thank you William Kulp for inspiring this idea. Your comment is the only good thing on LinkedIn I’ve ever read.). The guru of gurus, Seth Godin, is simply bald.
  • HINGE MARKETING  |  MONDAY, NOVEMBER 28, 2016
    [Social] Thought Leadership Marketing for the Subject Matter Expert
    Notice that the figure illustrates a balance of traditional offline techniques, such as networking and speaking engagements, and their newer online counterparts, such as social media and webinars. Sometimes it seems that every subject matter expert aspires to be a thought leader. And why not? How do you become one? Five Levels of Visibility.
  • CONTENTLY  |  MONDAY, NOVEMBER 28, 2016
    [Social] Facebook’s Algorithm Has Unprecedented Power. Here’s How We Need to Respond
    Partner with social tech companies like NewsWhip, Spredfast, and Parse.ly Media Social algorithm buzzfeed data facebook The Wall Street JournalAs I write this, a single algorithm controls the flow of 40 percent of all web traffic to publisher sites. It’s the main source of news delivery to 62 percent of all American adults.
  • PWB MARKETING BLOG  |  MONDAY, NOVEMBER 28, 2016
    [Social] Paid advertising on Facebook: the boost your content needs?
    Social media marketing is only as good as the content behind it. Analytics Marketing social mediaIs Facebook marketing – you know, the “free” marketing all businesses should be taking advantage of – becoming a pay-to-play landscape? In short, yes. If the users aren’t happy, or all they see is clickbait, they abandon the platform.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Social] How to hire your next marketing leader
    He or she needs a strong framework around lead generation programs and clear understanding of topics such as social media, buyer personas, lead nurturing, lead scoring, handoff to sales, marketing metrics and more. Are you looking for results from your next marketing leader? How will you know what to look for? We welcome other comments below.
  • BIZNOLOGY  |  MONDAY, NOVEMBER 28, 2016
    [Social] Close up, nobody is normal: Generation clash or ageism?
    Disclaimer:  This is an updated writing of a post I wrote 8 years ago for a blog that no longer exists online, but the generational theme has never been so current. Why They Clash. How to Solve the Generational Puzzle at Work   ( Lancaster and Stillman): Traditionalist. Boomer. Gen X. Millennials. Training . The hard way. Too much. and I’ll leave.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 28, 2016
    [Social] Solving the Multi-channel Conundrum: How to Leverage Your Marketing Data for Success
    What are their search, social, and mobile behaviours? Who are you really marketing to? It may sound like a crazy question, but it’s increasingly difficult for marketers to answer these days. Prospects and customers can no longer be seen as having a single customer journey. More than 60% of UK adults online use two or more devices daily.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 28, 2016
    [Social] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. wrote this a long time ago, and my web site is no longer active.  Sorry. We did that, thanks to the help of LinkedIn and WordPress.com.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 28, 2016
    [Social] Your marketing strategy is not a decision. It’s decided for you
    business strategy Marketing best practices Marketing Strategy Social Media Strategy evergreen mark schaefer marketing strategyBy Mark Schaefer. I get a lot of requests every day from people who want to “pick my brain.” This decision has had two results. First, indeed it works! ” It’s a way for me to learn, too.
  • CEROS  |  MONDAY, NOVEMBER 28, 2016
    [Social] Life (and Death) as a Funeral Home Marketing Agency
    The latest growth hack, social network, or new software platform that worked for someone else is going to solve all of your problems. local marketing agency, used to working with car dealerships and restaurants, might target users who recently searched the word “obituaries” with social and banner ads for their funeral home client.
  • ACT-ON  |  MONDAY, NOVEMBER 28, 2016
    [Social] 5 Powerful Lessons from Steven Spielberg on Content Marketing
    There are many trends in content marketing, such as video, podcasting, and a steady stream of emerging social media tools. Guessing about their social media strategy. When you think about some of the most well-known movies in history – “E.T. He was first a 10-year-old boy playing with trains on the living room floor. Drop early hints.
  • EARNEST ABOUT B2B  |  MONDAY, NOVEMBER 28, 2016
    [Social] This is the week that was in B2B: trendwatching, awards and LifeAfter
    It’s a tale of a recently bereaved husband who takes comfort in listening to his wife’s voice recordings on a social network called VoiceTree, only for the recordings to start conversing with him. From Black Friday to black-out London, the JAMs (Just About Managing) to giant sinkholes, last week had it all. Trendwatcher of the week.
  • CONTENT STANDARD  |  SATURDAY, NOVEMBER 26, 2016
    [Social] How Branded Short Films and Documentaries Are Transforming Video Marketing in 2016
    Mobile video is a big part of the shift—social sites like Facebook, Instagram, and Snapchat have made it easy to create and share videos. From beers to BMWs, brands are getting more experimental and movie-like with their video marketing strategies. Expert Dr. James McQuivey estimated that one minute of video is equal to 1.8 million words.
  • JUNTA 42  |  SATURDAY, NOVEMBER 26, 2016
    [Social] This Week in Content Marketing: What Does Fake News Mean for Content Marketing?
    As reported in TechCrunch , multiple commentators have called out the social network for enabling bogus stories to proliferate — a hugely irresponsible oversight given the role Facebook now plays as a major media source. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 25, 2016
    [Social] 11 Simple Steps to Boost Your Organic Click-Through Rates
    Another way to test out headlines is to do it through social media posts. Your content marketing may be worthy of Shakespeare, but if you’re not able to snag high click-through-rate (CTRs) then it probably isn’t doing your company much good. None of that will happen if you can’t get any clicks. Those are your unicorns.
  • HUBSPOT  |  FRIDAY, NOVEMBER 25, 2016
    [Social] 7 Marketing Automation Mistakes You Can't Afford to Make
    Quite simply, marketing automation refers to the software that exists to automate marketing actions -- actions like email, social media, and more. Then, once you start generating more leads, you’ll be able to nurture them effectively with automated emails and social media posts. 2) You don’t have a goal for your marketing automation.
  • ACT-ON  |  FRIDAY, NOVEMBER 25, 2016
    [Social] Resources for Marketing Agencies: How to Keep Current in Times of Constant Change
    This organization delivers timely information and insights through their website, email newsletters, eBooks, social media, virtual events, and webcasts. What’s your wake-up routine? hear tell of some folks who still do this (back on the farm), but for me, it’s almost quaint to think about. Is there anyone out there still doing that? AdWeek.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 24, 2016
    [Social] Pega Customer Decision Hub Offers High-End Customer Journey Orchestration
    The system is also powerful in being able to connect to nearly any type of data stream, including social, mobile, and Internet of Things devices as well as traditional structured data. My previous posts about Journey Orchestration Engines (JOEs) have all pointed to new products. But some older systems qualify as well.
  • HUBSPOT  |  THURSDAY, NOVEMBER 24, 2016
    [Social] 5 Ways to Explain Inbound Marketing to Your Family This Thanksgiving
    Try isolating inbound marketing into the different pieces that pull it off -- things like blogging, email marketing, social media, closed-loop analytics, and call-to-action buttons. When Thanksgiving rolls around, there are a few questions that we don't exactly look forward to hearing. When are you getting married?" They'll still love you.
  • ACT-ON  |  THURSDAY, NOVEMBER 24, 2016
    [Social] Menu-Planning Your Marketing Mix
    Social is basically its own category. Take note of how many print, digital, and social elements you intend to use. Also, make special marks for any of the individual components – if you want to run a social media contest, for example, what is the prize? And eating. Thanksgiving is about lots and lots of eating. Are you with me?
  • KAPOST  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social] How to Build a Full-Funnel Content Distribution Strategy
    This could include paid social media, organic traffic, or in-house promotion. In the craze to create content that converts, B2B organizations often neglect the most important part: delivering key information using a clear, organized, and repeatable distribution strategy. The answer? Think of it this way. So let’s all be like Google.
  • HALEY MARKETING  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social] Why Staffing Agencies and Recruiters Need to Attract the “Supershopper”
    While we waste spend a lot of time searching on smartphones (social media anyone?), With Black Friday rapidly approaching (or having already started for days by the emails filling up my inbox), the hot trend of retail shoppers always becomes a talking point at this time of year. promise it’s not a big stretch at all! Think mobile!
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social] How to reach your customers at work or at home
    With StiristaLINK , you can enhance your business contacts with a personal email address, their social media handles, postal home address and phone, demographics and personal interests, vastly enhancing your understanding of your business contacts. Expand your universe of display and social media advertising targets. Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social] Adapting To The NEW Consumer With Better Analytics
    In my last post for {grow}, I wrote about three goals and KPIs needed for social media analytics  but was surprised when digital friend Hessie Jones ,  Chief Strategy Officer at Verve.ai, reached out to tell me that I may be living in the past. Social media has changed marketing forever. By Brooke B. Now it is. Analysis is real-time.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social] Instagram Launches Live Video & Ephemeral Messages: Here's What You Need to Know
    Below, we'll dive into each of the new features in detail, covering everything you need to know about what to expect, how to get started, and what this means for social media managers and marketers. As marketers, you already know the importance of catering your social media content distribution to the platform you're publishing on.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 23, 2016
    [Social] What Makes Agency Millennials Different? [New Data]
    They believe employers should help their employees build social networks, should provide opportunities for employees to socialize and have fun, and should be active in their local communities. It goes without saying that employees are the lifeblood of any marketing agency. The Research. Are Millennials Really Different? Implications.
  • BLUE FOCUS MARKETING  |  TUESDAY, NOVEMBER 22, 2016
    [Social] Best 2017 Business Strategies To Create Brand Star Social Employees
    Whether you’re one of the 90 percent of brands actively pursuing social employee advocacy or one of the […]. Branding Employee Branding Lynda.com Marketing Social Business Social Learning The Social Employee Uncategorized Workshops & Training
  • CONTENTLY  |  TUESDAY, NOVEMBER 22, 2016
    [Social] Why Publishers Are a Huge Threat to Ad Agencies
    Back in the days of Mad Men , agencies were bulletproof institutions. Nobody had to question how things worked. Account managers dealt with clients, creatives created, and everybody smoked. But once the digital revolution hit a few decades ago, the traditional agency model splintered into an array of concentrated niches. It’s time to move on.
  • SCRIBBLELIVE  |  TUESDAY, NOVEMBER 22, 2016
    [Social] Are One-Off Requests from Sales Impacting Your Content Marketing Strategy?
    The above will help you ensure all content, campaigns, programs and social interactions are tightly aligned to your content marketing strategy and every piece of content delivers on a core objective and customer need. Content marketing plays an integral role in an organization’s overall strategy and success. Can we chat for 30-45 minutes? 
.
  • SNAPAPP  |  TUESDAY, NOVEMBER 22, 2016
    [Social] 51 Essential Email Marketing Tips to Help Marketing Automation
    Grow Your List With Social Media. Add signup forms to your social media profiles to turn followers into subscribers. Create a contest or sweepstakes for your social media followers to encourage social engagement and gather email addresses. Many marketing automation tools have social-profile lookup features built-in.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 22, 2016
    [Social] Looking Back: 2015 Holiday Email Volume
    As popular as social media and even texting are, nothing beats a carefully constructed email for getting your message out. If you think you get a lot of email each day, it’s because you do. Research shows that in 2016, an estimated 215 billion emails are sent daily, an increase of 5 percent over the previous year. Time of day matters.
  • CONNECTING ELEMENT  |  TUESDAY, NOVEMBER 22, 2016
    [Social] How to nail customer service on social media
    With digital customer service fast overtaking call centres, here’s what you should be doing to make sure your customer care lives up to expectations across social platforms. The post How to nail customer service on social media appeared first on Connecting Element.
  • CONTENT STANDARD  |  TUESDAY, NOVEMBER 22, 2016
    [Social] What Does Your Amygdala Have to Do with SEO Strategy?
    People get very excited about social, because it’s ‘hip,’ but search drives the majority of traffic and sales.” Use more social listening tools. Social listening tools (such as Sysomos ) can help marketers glean insights from real conversations their target audiences are having online. Marketing SEO
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 22, 2016
    [Social] A business case for diversity in digital transformation
    Earlier this year I launched an on-site course to teach a Danish news organization advanced research methods in social media. Another star in the class was Jimmy, a young IT support guy, who immediately took to the social media research and monitoring tools. By  Kristian Strøbech , {grow} Community Member. The janitor rules.
  • B2B MARKETING INSIDER  |  TUESDAY, NOVEMBER 22, 2016
    [Social] 10 Social Media Tools That Will Wow Your Followers and Make Them Click
    Are you looking for some tools that can take your social media engagement and conversions to the next level? Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. Social MediaLook no further.
  • ACT-ON  |  TUESDAY, NOVEMBER 22, 2016
    [Social] 7 Promotion Tactics to Get Your Content Seen
    It costs nearly nothing to re-share your content on social media , and yet most marketers still aren’t doing this. Most of the other social media sharing tools, like Buffer and Hootsuite, let you reshare as well, but they’re not quite as hands off as those first two. Suddenly there’s no trouble filling up your social media feeds.). 2.
  • WEBBIQUITY  |  TUESDAY, NOVEMBER 22, 2016
    [Social] Three Reasons to be Thankful for the U.S. Election*
    The social and civil rights changes of the past 60 years are not going to overturned. *No matter who you voted for. Regardless of whom you supported in the U.S. Here are three reasons for profound gratitude, whatever your political leanings. #1 We transition power peacefully. Every four years, we in the U.S. We are blessed. #2. politics
  • HUBSPOT  |  TUESDAY, NOVEMBER 22, 2016
    [Social] 6 Phrases Secretly Sabotaging Your Team's Productivity
    Checking social media - 44 min. According to the Bureau of Labor Statistics, people working an average 8.8 hour workday are actually only productive for about three hours. So where is all that wasted time going? Discussing non-work-related things with coworkers - 40 min. Searching for new jobs - 26 min. Is this a realistic time line?
  • CHIEFMARTECH  |  MONDAY, NOVEMBER 21, 2016
    [Social] A quick tour of measurement for video campaigns
    In a recent analysis we did on Rio Olympic campaigns, the brands with popular videos/commercials drove the most amplification across social platforms. The following is a guest post by Steven Wastie , the CMO of Origami Logic. His epic Periodic Table of Marketing Signals guest post was one of our most popular ones this year. Marketing Data
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Social] Here’s Why Infographics Outperform Blog Posts
    This chart from our data team slices the channels that drove both article and infographic traffic: Since infographics reached more people than the blog posts, it would be natural to assume that this boost largely came from social, where infographics could serve as highly sharable visual content. Dumplings are not a food group, Erin.”)
  • B2B LEAD BLOG  |  MONDAY, NOVEMBER 21, 2016
    [Social] 5 Things You Believe About Big Data Marketing That Aren’t True
    It’s Social, Mobile, Analytics, and Cloud — collectively referred to as SMAC — and credited for most of today’s marketing success stories. No, that isn’t the sound of your customers hitting the Buy Now button. Sorry. Big data marketing is one of the obstacles that lie between you and Digital Transformation.
  • LEANDATA  |  MONDAY, NOVEMBER 21, 2016
    [Social] DIY Account-Based Plays in Three Easy Steps
    An alert to our social media writer to engage the prospect on Twitter. We’ve reached peak ABM hype. You’ve seen countless variations of the same presentation about how to get started with ABM, how to sell ABM internally, the ideal ABM tech stack, and on and on. It also doesn’t involve having to buy the hottest, newest toy on the market.
  • CONTENTLY  |  MONDAY, NOVEMBER 21, 2016
    [Social] Contently Named to Deloitte’s Fast 500 List for Second Year Running
    In both my personal and professional life, it seems like all my time nowadays is spent dealing with growth. At home I spend most of time dealing with my three kids, who are growing faster every day—a feeling every parent knows. And at work, I run the financial operations of a company that seems to be growing just as fast.
  • HALEY MARKETING  |  MONDAY, NOVEMBER 21, 2016
    [Social] Creating Goals for Your Social Strategy
    There are many reasons for a company to have a strong presence on social media. So, why does your company need a social media strategy? Having a strategic social media strategy is a great way to create a strong online presence. Gaining prospects and recruiting top talent are two common goals of a social strategy.
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