• FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 1, 2014
    [Social] Labor Day
    It is a celebration of the American labor movement and is dedicated to the social and economic achievements of workers. 'Jeff Ogden of Find New Customers , the award-winning marketing expert, wishes a great holiday to you and your families. Tomorrow morning we have a great post for job seeking college grads. Filed under: Advertising.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 1, 2014
    [Social] Social media marketing is not a “project”
    If you are trying to adjust a long-term behavior like an approach to customer service, implementation of a content strategy, or beginning a social media plan, just do it, don’t name it. ” The post Social media marketing is not a “project” appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • HINGE MARKETING  |  MONDAY, SEPTEMBER 1, 2014
    [Social] Talking LinkedIn Strategy with Mark Amtower
    We discussed findings from Hinge on the significance of social media in the professional services marketplace – and LinkedIn’s particular value. The particular importance of LinkedIn in the professional services community, and how it compares to other social media services like Twitter and Facebook. Social Media Strategy
  • WRITTENT  |  MONDAY, SEPTEMBER 1, 2014
    [Social] 11 Actionable Writing Tips [+Examples]
    Example: If you’re writing about social media marketing, don’t go off on tangents about complementary email or blog marketing unless your post title encompasses those topics. 'Image source. Engaging a blog reader is a hard thing to do, especially in this digital age. Here are 11 actionable writing tips to help you do just that.
  • BLUE FOCUS MARKETING  |  SATURDAY, AUGUST 30, 2014
    [Social] What is a Brand, and why does it matter? New @DavidAaker Book #branding
    Aaker wastes no time establishing the importance of branding, leading the book off with the statement, “Far more than a name and logo, [a brand] is an organization’s promise to a customer to deliver what the brand stands for not only in terms of functional benefits but also emotional, self-expressive, and social benefits.”.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, AUGUST 30, 2014
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Social] [Video] How the Social Employee Fuels the Brand #SocBiz
    'A few days ago, we unveiled our most recent video in support of our Amazon best-selling book, The Social Employee. However, the nuances of person-to-person humor can sometimes be lost on social channels, and as Black Milk Clothing recently discovered , sometimes a joke will simply fall flat or be in poor taste. How does this work?
  • WRITTENT  |  FRIDAY, AUGUST 29, 2014
    [Social] 7 Tips to Hire the Best Freelance Writer
    While a good writer can offer suggestions and create alluring copy, articles, guides, and social or blog content, most of them are not equipped to help you design a logo, creative an advertising strategy, or give feedback on images or website design. 'Image source. Know What You Want. Budget – How much can you spend over how much time?
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, AUGUST 29, 2014
    [Social] Move Beyond Sales With These Business KPIs
    But in a world of short attention spans and unprecedented options are there key performance indicators (KPIs) that should be attached to marketing and social media efforts that span beyond just customer acquisition and sales? In the end the mission is sales, well at least that is the myth , but when we invest in marketing we seek a return.
  • BLUE FOCUS MARKETING  |  FRIDAY, AUGUST 29, 2014
    [Social] [VIDEO] How Social Employees Fuels the Social Brand
    'New @SocialEmployee Book Trailer Video Announcement: Blue Focus Marketing® is pleased to announce our latest video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). So what does the möbius strip have to do with building a culture of engaged social employees? The video, titled “What is a Möbius Strip?”
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Social] Google Kills Authorship, Photos and All
    But if you''re focusing the majority of your time on building your marketing for your audience, and then making smaller changes as social networks, search engines, and distribution platforms change their algorithms, you''ll weather the storm just fine. 'First it was Authorship photos. Now, it''s the whole shebang. So what should you do?
  • LEADERSHIP  |  FRIDAY, AUGUST 29, 2014
    [Social] Interesting Infographics: How To Make Profitable Conversations
    According to the infographic “Valuable Content and Social Selling” by Robert Caruso, founder and CEO of Bundle Post , your social media content is indispensable when it comes to your ROI. Post the content that relates to your audience via the appropriate social media outlets. Provide your audience with links, videos, etc.
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 29, 2014
    [Social] 5 Twitter Hashtag Analytical Tools and How to Leverage Them
    This monthly Social Media Productivity column is contributed by Tammy Kahn Fennell. Tammy is CEO and co-founder of MarketMeSuite, the leading social media management dashboard for small- and mid-sized businesses. Twitter Hashtag Analytical Tools and How to Leverage Them by Tammy Kahn Fennell - Maximize Social Business.
  • HUBSPOT  |  FRIDAY, AUGUST 29, 2014
    [Social] 6 Psychological Tricks to Help You Nail Your Next Interview
    In her popular TED talk , Social Psychologist Amy Cuddy talks about how the presence you bring to job interviews weighs more heavily than the content of the interview itself. 'Think an interviewer is going to hire you based on your past success and well-rehearsed answers? Trick #1: Act confident, even if you don''t feel confident. Interview
  • MARKETING ACTION  |  FRIDAY, AUGUST 29, 2014
    [Social] How to Create an Effective Video Marketing Strategy
    Social Media Marketing video marketing 'Imagine you’re buying shoes and are curious about how they fit or how they look from different angles. Would you rather read a litany of paragraphs and product specifications, or watch a video that shows you what you want to know? Benefits of Using Video. Devising a Video Marketing Strategy.
  • CRIMSON MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Social] CMOs are Spending More on Marketing Analytics, Social and Content
    in 10 CMOs “report that their organization has increased its spend on content marketing solutions and roughly the same figure say their spending on social media has increased from last year. In fact, almost 1 in 4 respondents said that at least 25% of their overall marketing budget this year goes towards social media.”
  • HINGE MARKETING  |  THURSDAY, AUGUST 28, 2014
    [Social] Why You Still Need a Content Marketing Strategy for B2G
    Promote it in social media, and ask your audiences via your website or a regular email to download the Guide in exchange for an email address. 'How much of $462 billion do you need to be successful? It requires content marketing with a business-to-government (B2G) focus. Like any consumer, they want a good value for their money.
  • DIANNA HUFF - B2B MARCOM  |  THURSDAY, AUGUST 28, 2014
    [Social] Market Basket Boycott Has a Happy Ending
    What a great business story from a marketing, PR, and social media perspective! The social media implications alone could fill a dozen or more blog posts. It was very easy to focus on the top-level stuff, such as how the employees used social media to keep each other, the media and customers informed. Like I said, RIVETING!
  • ANNUITAS  |  THURSDAY, AUGUST 28, 2014
    [Social] Social Media is Not a Strategy!
    'Our friends at Software Advice, a company that reviews and compares social CRM tools , recently conducted a report on the use of social media in their Social Media Content Optimization Survey , which shows that while many organizations are using social media, overall it is still being used tactically, and in isolation.
  • VIRALLY BLOG  |  THURSDAY, AUGUST 28, 2014
    [Social] Why marketing is more important than sales
    So if you provide any kind of marketing, digital or social media services now is the time to provide essential business strategy and support to your clients and become a key part of their leadership team. 'Touchy subject this one, but one i feel compelled to address. So where does this leave sales people and departments? LinkedIn? Events
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 28, 2014
    [Social] 5 Problems with B2B Marketing…and How to Fix Them
    One good example of this is social media. While some social networks don’t work for everyone, LinkedIn is one platform where almost any industry can excel in. 'B2B marketing isn’t a perfect industry (what industry is?), The following are some of the biggest problems with B2B marketing and how you can make your campaigns stand out.
  • FATHOM  |  THURSDAY, AUGUST 28, 2014
    [Social] Security Breaches in Healthcare: How To Protect Patient Data
    Personal data, including social security numbers, from millions of patients was accessed as part of the attack. Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The so called “APT 18” hacking group is suspecting of being behind the attacks.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 28, 2014
    [Social] Are You Committing Content and Social Media Sabotage?
    When I finished reading the interview, I enthusiastically searched the bottom of the article for a sign of those social sharing buttons, but I couldn’t find them? You may not realize it, but making it difficult for readers to share your content is committing content and social media sabotage. ” I thought. Nothing.
  • BIZNOLOGY  |  THURSDAY, AUGUST 28, 2014
    [Social] B2B Marketers still struggle with lead nurturing
    B2B Marketing Content Marketing Internet Marketing Offline Marketing B2B marketing Bizo Business Conversion rate Internet marketing lead management lead nurturing marketing RSS Rule of 45 Sales social media The Bizo study reveals some intriguing issues for marketers today.  This is a mistake.  See the attached chart for an example. 
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Social] 6Sense Finds B2B Prospects Using Web Site Activities
    It then matches against company profiles that 6Sense itself has gathered from the usual Web sources – public social media, Web sites, job boards, directories, etc. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. and from a network of third-party Web sites.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 28, 2014
    [Social] How to Drive Traffic From Social Media Contests
    'Social media offers the perfect platform for running contests. If you’re looking to drive more traffic and engagement to your website, running social media contests is an ideal solution. This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation Lilach Bullock.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 28, 2014
    [Social] 10 Expert Tips On How To Achieve Content Marketing ROI
    Get real’ with content by surveying your audience, through usability testing, listening socially & folding that data into your content strategy.” @ NicoleSatDell   Tweet this. 'There is a ton of excitement and anticipation surrounding this year’s Content Marketing World  taking place in Cleveland in just 2 weeks. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 28, 2014
    [Social] How to Make Your Product Look Sexy on Facebook
    Many businesses limit themselves here by being too professional and they forget that social networks like Facebook are very personal. Many businesses limit themselves here by being too professional and they forget that social networks like Facebook are very personal. Facebook marketing Social Media best practices Dress it up.
  • HUBSPOT  |  THURSDAY, AUGUST 28, 2014
    [Social] Your Leads Are Annoyed With You: Here's Why [Data]
    Social Media. 93% of businesses and marketers have profiles on social media. On average, companies respond to only 30% of social media fans'' feedback. Source: Social Bakers ). Approximately 46% of online users rely on social media when making a purchase decision. Probably not. The Stats. Lead Nurturing.
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Social] Twitter Rolls Out Tweet Performance Analytics to All Users
    Social Media Analytics 'Back in July, Twitter rolled out early access to its new analytics dashboard to select advertisers and verified users -- and left the rest of us wondering whether we''d be able to access our own Twitter analytics dashboards, too. Well folks, it looks like the day has finally come. Who Has Access? What Do You Get?
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Social] How to Identify Buyer Personas for Professional Services Marketing
    Different social channels attract certain types of people. 'Developing a content marketing strategy can seem intimidating. How do you begin? How do you know what to write, or who you’re writing for? After all, your clients come to you with varying, often complex needs. Questions to Ask When Creating Buyer Personas. Who are your buyers?
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Social] One Tool for Better Data: How Clickstream Reporting Improves Your Marketing
    Improve Social Media, Content Marketing, and Email Marketing. Clickstream reporting also has big implications for social media and content marketing: with the kind of insights this tool can provide, you are able to see what messaging is good for attracting initial visits that turn into callers, or if a blog post, video, etc. Prove ROI.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Social] [VIDEO] Are you a Social Executive? @SocialEmployee Cultures Depend on #SocBiz Leadership #SocBiz25
    'Blue Focus Marketing is pleased to announce the fourth video in support of our Amazon best-selling book, The Social Employee (McGraw-Hill, 2013). The video, titled “Are You a Social Executive?” explains why social business is driven by strong, visionary social leadership. But how does this work? FOR EWORD by David C.
  • THE ROI GUY  |  WEDNESDAY, AUGUST 27, 2014
    [Social] How can you CLOSE the Value Gap?
    'Today’s buyer is more empowered, skeptical and frugal than ever before – a condition called Frugalnomics. This new breed of buyer doesn’t care about when you were founded, how many customers you have, how quickly you are growing, your latest product release and new features. Today, it’s all about the Benjamins.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, AUGUST 27, 2014
    [Social] Your Guide to Google Plus B2B Marketing [INFOGRAPHIC]
    What started as an invitation-only “field test” spawned millions of users desperate for the next big thing in social media. Three long years later, and there is finally tangible proof that concludes that Google Plus, for all the hoopla it aroused, and the subsequent drop-off that it experienced, is the social media of the future.
  • VERTICAL RESPONSE  |  WEDNESDAY, AUGUST 27, 2014
    [Social] 3 Highly Effective Word-of-Mouth Marketing Tactics
    'Despite the rise of social media, many recommendations still happen offline, with people sharing their experiences with friends over the phone or face-to-face. This personal touch can have a greater effect than social media marketing. “The reason is that the smaller banks are closer to their customers,” he says.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 27, 2014
    [Social] New Strides Made in reddit Advertising Features
    'As reddit continues climbing the ranks of the most popular websites, advertisers and marketers alike look to the budding social news and community platform with curiosity. Any modern marketer has – in one way or another – likely been involved in a social media marketing campaign. Author information. Jesse Aaron. Reddit
  • FEARLESS COMPETITOR  |  WEDNESDAY, AUGUST 27, 2014
    [Social] The Best Marketing TV show is coming back – sooner or later
    got started in this because the first VP of Marketing at Act-On Software, David Appelbaum, invited me to host their show and my good friend Craig Yaris of Social Ribbit directed all the show. love to read your comments and I appreciate those who share on social media. 'My TV Show is definitely coming back, but I don’t know when.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 27, 2014
    [Social] 4 Things We Learned from the Ice Bucket Challenge
    This applies to channels as well – some will want to engage with you on social, others through email, and others on your website. Social Media The ALS Ice Bucket Challenge is the latest in a long list of unexpectedly viral phenomena. But even after following such an impressive list, the Ice Bucket Challenge stands out. Make it Fun.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, AUGUST 27, 2014
    [Social] Tips on Getting the C-Suite Involved in Blogging
    Marketing Tips Social Marketing heath brothers how to get your boss to blog made to stick tips on getting your boss to blog 'The folks at the top got there, for the most part, because they know the industry and your customer base. The key with blogging is giving people valuable info that can help them do their job. Give them a deadline.
  • WRITTENT  |  WEDNESDAY, AUGUST 27, 2014
    [Social] 5 Writing Tips to Drive Your Readers to Action
    So what if you lose out on a bit of SEO and  social media traffic ? 'Image source. Think about this for a moment: what, exactly, is the purpose of a blog post? If you’re thinking increased traffic, audience exposure, and authority & brand building, you’re wrong. Link to the Conversion Page. End with a Strong Call to Action.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 27, 2014
    [Social] The Facebook Other Folder and the Strangers Who Love Me There
    So, a college “graduator” and fledgling social business owner sent 20 messages to strangers on Facebook (although he did not explain how these 20 were selected), and received 3 replies including mine. business relationships Corruption on social web facebook personal branding facebook other folder kerry gorgone social networking
  • HUBSPOT  |  WEDNESDAY, AUGUST 27, 2014
    [Social] The Anatomy of an Optimized Blog Post [Infographic]
    Learn how to make social share buttons in fewer than five minutes here. Want to dissect more best practices for landing pages, homepages, social posts, and emails? 'Congrats! You''ve finally got buy-in to spend time blogging for your business, and your CMS is all set up. But don''t click "publish" just yet! 1) URL Optimized for Search.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, AUGUST 27, 2014
    [Social] How To Chop Up Your Webinar Content
    Prior to Kapost, she advised big brands like AT&T on their social media strategy at Location3 Media, a digital marketing agency. Social Media. You should start promoting your webinar, and any related blog posts, across owned social media channels at least two weeks before the event. We’ve found success with social ads.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 26, 2014
    [Social] Instagram Rolls out New Tools for Businesses
    'Instagram has officially jumped on the ‘social media is for businesses, too’ bandwagon. Breaking News Social Media Instagram instagram analytics instagram business tools instagram for businesses ” The tools available for businesses will include: Account insights – Impressions, reach and engagement analytics.
  • HUBSPOT  |  TUESDAY, AUGUST 26, 2014
    [Social] 8 Clever Ways to Triple Your Content Output (and Traffic)
    In content marketing terms, this means repacking your blog posts into new formats and promoting it on the sites and platforms your customers spend time on -- social media, article aggregators, Q&A sites, and SlideShare to name a few. Push it out through your social, email, and aggregator channels, and wait for the traffic to roll in.
  • FATHOM  |  TUESDAY, AUGUST 26, 2014
    [Social] No Time for Blogging? Think Again!
    Venture into social media with ease with a well-populated blog. Content Marketing Social Media blog Blogging content content strategy SEO 'Even as a content writer, I’ve always been a little on the fence about blogging. Guess what? You do! But it’s going to take some thought and planning before you even head down that path.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Social] Being Active on Social Media does NOT make you a Marketing Company!
    On the vast majority of websites I found invitations to follow them on social media sites like Twitter, LinkedIn and Facebook – but no content, landing pages or offers which smart marketing firms have. 'Recently, Jeff Ogden, President of Find New Customers moved down to St. suggest these firms in the Tampa/St. Love comments here.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 26, 2014
    [Social] 20+ Metrics for Measuring B2B SEO Performance
    Social shares acquired per platform/program. Contacts researched, contacted, and communicating with/added to network (via social media). How To Extend B2B Marketing With Better Social Media Measurement Tools. Using Tools & APIs To Track Your Social Media Strategy. Search Engine Optimization Fundamentals.
  • BIZNOLOGY  |  TUESDAY, AUGUST 26, 2014
    [Social] The ALS Ice Bucket Challenge is the perfect meme
    'I am amazed how many naysayers — haters — the ALS Ice Bucket Challenge has had, especially amongst the PR, marketing, social media, advertising and nonprofit world. They are sent through email messages, postings on social network sites, and text messages.” The tertiary effect was the money. Pride — Look at me!
  • LEADERSHIP  |  TUESDAY, AUGUST 26, 2014
    [Social] CMO Spotlight: Judith Sim, CMO, Oracle Corp.
    '“Social marketing has changed everything”. In fact, the less you try to sell through social media, the more chance you have to be part of positive social conversations surrounding your brand. Being always-on, everywhere through social media does not guarantee audience engagement. states Judith Sim, CMO of Oracle Corp.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Social] 5 Ways to Create an Engaging Customer Experience
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Ways to Create an Engaging Customer Experience by Joe Ruiz - Maximize Social Business. 'Last month I identified five essential customer-engaging ingredients. This month I’ll show you how to create your own recipe using a case study to illustrate.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 26, 2014
    [Social] Where do you begin in Content Marketing? Answer: Know your Buyers
    Many were on social media – Twitter, Facebook, LinkedIn, etc., 'Understanding of Buyers comes before Content Marketing (says award-winning marketing expert Jeff Ogden). Hey Tampa/St. Petersburg companies: Follow us on Twitter and Connect with Us on LinkedIn is NOT marketing! highly recommend you attend this event, by the way. Terrible.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 26, 2014
    [Social] Why You Need an Editorial Calendar for Social
    'Author: Maggie Jones In our experience, companies tend to have one of two problems with social marketing : 1) they can’t think of anything to  post, or 2) they’ve got so much material that they overwhelm their audiences — which means that their brilliant messaging and razor-sharp wit gets lost in the noise. Social Media
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 26, 2014
    [Social] Do Content Marketers Need To Have Writing Skills?
    Where’s your social proof? also included “Social Proof” as one of the skills. This This could include experience building a social following with writing skills. nbound marketing mindset   (Earn audience attention through search and social and convert it). What about journalists? Absolutely.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 26, 2014
    [Social] How to Promote Your Social Contests to Lure More Subscribers
    This monthly Social Media Contests column is contributed by Zsuzsa Kecsmar. How to Promote Your Social Contests to Lure More Subscribers by Zsuzsa Kecsmar - Maximize Social Business. Social Media Contests 'Ever had this feeling? You did everything you could. You are racking your brain. You crafted the perfect copy.
  • WEBBIQUITY  |  TUESDAY, AUGUST 26, 2014
    [Social] Why More Members, Money, and Ads Don’t Always Mean More Success: A B2B Marketer’s Survival Guide
    This question is particularly compelling today as we see Facebook set new records in terms of users, market valuation and revenue growth and wait with anticipation to see if Myspace can reinvent itself after conceding its market leadership position in social networking back in 2008. Background on the two social media sites. Lessons.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 26, 2014
    [Social] The business case for content marketing consistency
    Content Marketing corporate communications Marketing best practices personal branding content marketing content marketing consistency content marketing strategy economics of content marketing economics of social media This outstanding person was one of my favorite employees when I was in the corporate world. She would never say a word.
  • ENGAGE  |  MONDAY, AUGUST 25, 2014
    [Social] Forget the Ice Water; Conquer Your Real Fears Instead
    In the world of social media, there is simply no substitute for the power of real people. 'While the #icebucketchallenge continues to dominate your Facebook newsfeed, there’s another challenge that could be trending soon. Created by Lowe Roche, the effort challenges everyday people to post their deepest fears on the society’s website.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social] Facebook Updates News Feed Algorithm to Crack Down on Photos With URLs and Click-Bait Headlines
    Social Media 'The folks at Facebook have been working hard these past few months to defend the News Feed against spammy posts by brand pages. In April 2014 , they cracked down on like-baiting, frequently circulated content, and spammy links. This afternoon, they announced two brand new updates that''ll crack down on posts by brand pages.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Social] Laws of Marketing Power: Avoid the Unhappy and Unlucky
    Consider the ubiquity of social media and its effectiveness as a marketing tool. Humans are social creatures, and communities—real-life or virtual—can make us happy. '“There is only power and good fortune to be obtained by associating with the fortunate.” ” –Robert Greene,  The 48 Laws of Power.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social] How to Meet an Event Speaker Without Making a Fool of Yourself
    tried this with Dunkin'' Donuts PR & Social Media Manager Jessica Gioglio : @lkolo25 would love to! Here''s an example of what you could write: Hi Mandy, I really enjoyed your talk on social media in higher education this morning. 'At most conferences, the speaking lineup is the main attraction. Let''s grab a drink later! button.
  • FATHOM  |  MONDAY, AUGUST 25, 2014
    [Social] Content vs. SEO: Which is More Important?
    Blogosphere & social interest for related topics. Social media has changed the way in which information is spread. High quality content will often see more traction and traffic from social media platforms than from organic search engines. Why Context is the True King for Your Online Marketing Strategy. Content Marketing SE
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 25, 2014
    [Social] How the Internet of Things is Creating a Proliferation of Consumer Touchpoints
    Jessica specializes in digital strategy, Internet of Things, social data integration, content marketing, and customer experience, with a focus on how data is shifting business models and behaviors. Marketing is about to get a whole lot more complicated. Understanding Touchpoint Proliferation. Each touchpoint is the portal through.
  • VERTICAL RESPONSE  |  MONDAY, AUGUST 25, 2014
    [Social] 4 Quick Fixes to Reboot Your Website
    Add social media links Social media is alive and kicking, and if you want to capitalize on these channels as marketing tools, you’ll want to include links on your home page. 'Is your website a little drab? Is its functionality not quite up to par with others? If so, it might be time to reboot your site. Simple. Clean. Effective.
  • BIZNOLOGY  |  MONDAY, AUGUST 25, 2014
    [Social] 10 lessons on Walmart’s social media strategy
    Walmart also has a big social media presence. Here are 10 lessons on Walmart’s social media strategy for every business. Because the company is often a target for controversial press, a second objective is to use social media to protect, defend and enhance Walmart’s reputation. It is still a family-owned business.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 25, 2014
    [Social] Psychological Triggers in Email Marketing for Social Media
    In fact, Jeff Walker penned a book called Launch which talks about the importance of email marketing and social media, and the advantages one has when they combine the two. This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert. Wade Harman.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 25, 2014
    [Social] 3 Reasons You’ll Drive Better (and More) Leads with Interactive Content
    So far, 82% of their target audience is engaging, yielding more than 11,000 social shares. 'Author: Seth Lieberman Many marketers feel like the engine is always running. In fact, 78% of B2B marketers state that “generating more leads” is the biggest challenge they are currently facing. Here’s how these three benefits break down: 1. This:  .
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social] New Data: A Deep Dive Into Which Content and Publishers Were Popular on Social Media This Year
    'If you''re running experiments and optimizing your presence on social media, it''s easy to get stuck in the weeds. To get out of that rut, it''s helpful to look at larger social media trends and get inspired to try new things in your social media and content strategies. Which Social Network Drives the Most Engagement?
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 25, 2014
    [Social] Six Great (and brief) B2B Reads for Labour Day
    The bad news is, it’s difficult to break through and even harder to be resonant in social. Awesome Ideas Content Marketing Metrics & Measures Social Media B2B marketing bizmarketer content marketing corporate overlords Elizabeth Williams great links Keebler Elves linkedin social media Thus begins another academic year.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 25, 2014
    [Social] Coming clean on Facebook reach
    I’m sure you’ll agree this is pretty interesting stuff but to get the inside scoop, you’ll want to check out our new podcast, which also covers a hilarious new social media app called “Get a Room!” 'Is there any greater source of emotional debate and mis-information on the web today than Facebook reach? Maxxess.
  • HUBSPOT  |  MONDAY, AUGUST 25, 2014
    [Social] New to Inbound Marketing? 7 Common Mistakes You Can Easily Avoid
    until you have tons of blog posts and your email lists are perfect and you''re posting on your social media accounts at the exact right times. So instead of working on everything a little bit every day -- your blog, social media channels, website, and email strategy -- prioritize them. From social media? Measurable. Attainable.
  • WRITTENT  |  MONDAY, AUGUST 25, 2014
    [Social] The 5 Step Formula for a Perfect Blog Post
    Social Media Examiner talks about how to use social media to find blog topics. 'Breaking Down a Perfect Blog Post. When your blog just isn’t taking off or seeing the readership you hoped for, It can be easy to blame low numbers on outside factors when the actual problem might be your blog writing methods. Paragraphs are short.
  • B2B LEAD GENERATION BLOG  |  MONDAY, AUGUST 25, 2014
    [Social] Lead Gen Tactics from 4 MarketingSherpa Case Studies
    B2B Lead Generation: 6 social media tactics from 7 experts [How-to article]. 'Tweet Our sister publication, MarketingSherpa, publishes three weekly newsletter case studies, and in the B2B beat in particular, those weekly articles routinely feature a story covering marketers tackling lead generation for the complex sale. What were the results?
  • NUSPARK  |  SUNDAY, AUGUST 24, 2014
    [Social] How Did That Banner Ad Get To Your Website?
    'If you’re a novice in the online advertising world and ever wondered how that banner ad showed up on the website you are looking at, I have written a new eBook on how online advertising works, how to plan campaigns, how to target and retarget, how to measure and more. see below). Feel free to email me if any questions at all; it’s technical.
  • HUBSPOT  |  SUNDAY, AUGUST 24, 2014
    [Social] Top Content This Week: Web Design Trends, Content Authority Tools & Inspiring Mission Statements
    We''ve got you covered with this post about the content analysis tools that will help you measure metrics relating to authorship, social, content, and SEO authority. 'Hear that? It''s the winds of change. Plus, a cool post on company mission statements snuck in there, too.) Take a few minutes to catch up on what you missed. Tweet. Tweet.
  • HUBSPOT  |  FRIDAY, AUGUST 22, 2014
    [Social] 5 Questions With Former Yahoo! CMO Cammie Dunaway on Marketing and Management
    It involves the initial research on your product, searching for recommendations and concerns on social media and the web, the purchase process, and the post-purchase follow-up. 'The role of the CMO has evolved. Now, CMOs are responsible for evaluating and optimizing their company’s brand experience for both on and offline strategies.
  • HINGE MARKETING  |  FRIDAY, AUGUST 22, 2014
    [Social] The Do’s and Don’ts of Lead Nurturing in Professional Services
    There’s an unwritten rule on social media etiquette.but that’s another story. 'When it comes to lead nurturing, firms often believe that more is better. However, sending vast amounts of emails and phone calls to prospects can actually hinder instead of help. fine line exists between nurturing and going too far. actually happens.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 22, 2014
    [Social] Advice from a Social Pro: How to Engage with Your Audience [VIDEO]
    'In this episode of “The Magic @ Ball of Social Media,” we sit down with Tom Martin, Digital Marketing Strategist at Converse Digital and author of The Invisible Sale. The post Advice from a Social Pro: How to Engage with Your Audience [VIDEO] appeared first on VR Marketing Blog. Social Media Small Business tom martin
  • BIZNOLOGY  |  FRIDAY, AUGUST 22, 2014
    [Social] In content creation overload? Here’s what to do.
    Today, content development teams must brainstorm tweets, create smart social updates and maintain an active blog presence. 'Feeling like you’re in content creation overload? Stop Stop struggling and start thinking strategically. Here’s Here’s how repurposing old blog posts can simplify your life. Create an ebook. Right?
  • WINDMILL NETWORKING  |  FRIDAY, AUGUST 22, 2014
    [Social] 6 New Pinterest Features: Is Your Business Leveraging Them?
    Pinterest remains in the top 5 most popular social networks, with 53 million monthly users, 80% of whom are women. by Julia Campbell - Maximize Social Business. 'The lazy summer months have not applied at Pinterest headquarters, where several new features, changes and tweaks  have been announced. noticed some changes. Pinterest
  • ENGAGE  |  FRIDAY, AUGUST 22, 2014
    [Social] For the NFL, a Good Problem to Have (Part 2)
    The social significance of football has broadened alongside the social influence of sports. At the dawn of the NFL, the most influential American social commentator was H.L. 'When we left our hero —National Football League CMO Mark Waller—he sounded like a man drowning in a sea of content. . Ed Neal broke my nose seven times.
  • MARKETING ACTION  |  FRIDAY, AUGUST 22, 2014
    [Social] A Brief History of Marketing Technology (and Social Media Marketing)
    The creation of social media led to social marketing. The world of social media marketing exploded. Along with Facebook, other social networks emerged, with each one focusing on its own niche. However, unlike email, social media needs to be … well, social. Last Social Interaction. Hargreaves.
  • HINGE MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social] How to Use SlideShare for B2B Lead Generation
    You can easily share presentations publicly or privately with other users and across social networks. 'Experiencing a plateau in leads? It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. Consider this. Interested in higher growth and increased profitability?
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social] Malcolm Gladwell on BuzzFeed, Competition, and His Beauty Regimen
    MG: In The Tipping Point, I talked a lot about "social power" -- the idea that certain kinds of people, by virtue of the trust they inspire or the role they play or the personality they have, play disproportionate roles in information epidemics. Which marketing platform (social, email, etc.) what would it be? No way that''s natural!
  • HUBSPOT  |  THURSDAY, AUGUST 21, 2014
    [Social] What Are Attribution Reports? [FAQs]
    For example, your email marketing could be the best place to get content in the hands of your customers, but your social media could be tanking. 'A marketer''s job isn''t easy. You constantly have to create content and promote it through different channels. So how do you do that? It''s called an attribution report. You may be thinking, "Wait!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 21, 2014
    [Social] Bigger Facebook Ad Images: How to Prepare Yourself
    B2B Online Marketing Blog Social Media Strategies 'As you may have noticed over the past few weeks, there has been a major shakeup in the world of Facebook advertising. The most notable change has to do with the increased size of ads on the right side of users’ news feeds. What Is Changing? bigger than previous ads. Increased Image Size.
  • VOICE-BASED MARKETING  |  THURSDAY, AUGUST 21, 2014
    [Social] Why Google+ Is Even More Relevant to Content Marketers
    Google+ is more than just a social profile: it really is an inherent part of the Google algorithm. Since Google indexes Google+ pages and posts so quickly, you’ll get your content showing up in results faster than you will on other social networks and even from your own website. They kept the author links, but took away the pictures.
  • VERTICAL RESPONSE  |  THURSDAY, AUGUST 21, 2014
    [Social] 7 Local Business Listing Sites You Should Claim Now
    Business Management SEO/SEM Social Media bing business details business information Business Listings google local business listing local businesses local listing local listing sites local listings search engine optimization Siri website 'Finding time to update or create your online business listings can sometimes be a challenge. ” 5.
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 21, 2014
    [Social] What We Can Learn from Union Street Guest House’s Online Crisis
    The situation quickly spread among various business publications as well as social media. What We Can Learn from Union Street Guest House’s Online Crisis by Debbie Miller - Maximize Social Business. Social Media for Hospitality
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