• SALES INTELLIGENCE VIEW  |  THURSDAY, JANUARY 29, 2015
    [Social] Proactive and Reactive Marketing
    Sales Data Sales Intelligence sales productivity Software Tools b2b sales lead intelligence Marketing Data Marketing Databases sales database Social CRM social intelligence social selling 'Note: Today’s guest post is the final installment in a […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 29, 2015
    [Social] Google AdWords for B2B Organizations: 8 Questions Leadership Should Ask
    'As I reviewed Salesforce  2015 State of Marketing  report, I was encouraged to read that even though search engine marketing took a backseat to more “popular” programs such as social media and mobile marketing, it is still considered a highly valuable and effective component of the marketing mix. How Much Am I Spending? Who Is Seeing My Ads?
  • EMAGINE B2B BLOG  |  THURSDAY, JANUARY 29, 2015
    [Social] Marketing Lessons From The Super Bowl: 4 Ways To Win The Digital Game
    During commercials, advertisers are already tracking viewers on social media and reacting to their feedback. 'Ahhh, it’s our favorite time of the year – Super Bowl time! The big game is this weekend and we can’t wait to sit back, relax and watch the New England Patriots kick some you-know-what. Do you know what that means? You fumbled.
  • WINDMILL NETWORKING  |  THURSDAY, JANUARY 29, 2015
    [Social] When A Friend Of A Friend Becomes My Employee
    'More and more companies are opening their social referral program to out of the company sources and are increasing the number of people looking for talented new recruits. The Wall Street Journal calls it Friend […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Social] The Changing World of Marketing by The Economist Intelligence Unit & Marketo
    Watching the massive impact social media has had on the marketing landscape over the last 5 years has been incredible. 'Author: Mike Moeller If you think that marketing has been transformed in the past five years – you ain’t seen nothin’ yet—in fact, hang on to your hats. Leverage technology so you can scale. But the creation of those $4.5
  • VOICE-BASED MARKETING  |  THURSDAY, JANUARY 29, 2015
    [Social] 7 Things You Should Probably Think About When Planning a Customer-Focused Event
    Some items to consider: Promotion strategies: You need a good blend of email, social, and public relation tactics to generate the highest number of attendees. 'If you are having trouble getting noticed at a trade show, consider hosting a customer event. They allow personalized one-on-one time with current and prospective clients.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 29, 2015
    [Social] The Business Marketing Association is coming to Tampa Bay!
    We love to read your comments (no SPAM please) and we appreciate those who share on social media too and we try to make that easy for you. 'We just had our first Board of Directors conference call led by Jeff Ogden of Find New Customers , who’s President and founder of this new BMA chapter in Tampa Bay. Have you seen it?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JANUARY 29, 2015
    [Social] 3 Lessons Spammers Taught Me About Marketing to Strangers
    Please share it on your social media channels.”. Please share it on your social media channels.” Communty-building Writing best practices communication email best practices email etiquette email marketing mars dorian social media network strategy 'By Mars Dorian, {grow} Contributing Columnist. get lots of spam mail. Hey You!
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Social] New Social Media Marketing Benchmarks: How Does Your Company Stack Up?
    Stats like these help convince modern marketers like us that social media is indeed worth our time and energy. The numbers help us grasp just how much potential there is for engaging with prospective customers on the social web. What these oft-quoted stats on social media usage don''t do, however, is show us how to act. average.
  • MARKETING ACTION  |  THURSDAY, JANUARY 29, 2015
    [Social] How to Use Hashtags on Twitter With #Confidence
    Hashtags are widely used on social media, but for this post we’ll focus on using hashtags on Twitter. That said, pretty much everything I’ll tell you here applies to the other social media platforms that use hashtags. This kind of commercial piggybacking on a wider cultural event is in the DNA of social media marketing. He’s 78.
  • HUBSPOT  |  THURSDAY, JANUARY 29, 2015
    [Social] 13 Bright Ideas for Running Smarter Retargeting Campaigns
    Here''s how retargeting works : It allows you to show targeted ads to potential customers via search, social media, and other websites. Sure, you can use your brand new content in your retargeting, but you should also dig into your analytics and figure out which pieces of content are most popular in terms of social shares and conversion rate.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 4 Promotion Strategies Used by the Best Business Bloggers
    Providing customers the opportunity to easily share content with their own social community. For additional examples, check out Neal Schaffer’s post on “11 Effective Ways to Use Social Media to Promote your Content” for additional insight on advocate enablement. For example: ?80% This groups represents 21.8%
  • EMAGINE B2B BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 4 Things ABC’s Scandal Can Teach You About B2B Online Marketing
    At eMagine, we have a group of sharp, persistent, ambitious B2B marketers who specialize in SEO, PPC, and social media. 'If the title of this entry caught your eye, we suffer from the same addition – Olivia Pope on Thursday nights. In honor of the season premier this week, let’s take a moment to apply the lessons of D.C.’s Listen to your gut.
  • FATHOM  |  WEDNESDAY, JANUARY 28, 2015
    [Social] Revolutionizing Student Recruitment for Sustainable Growth
    It is by turn mobile, social, virtual, in-person and multi-device. '1 in 10 public and private colleges is in acute financial distress. in 5 private colleges has a cash-flow margin below 10%. Source: Moody’s, July 2014). What all these individuals have in common is a need to reliably create enrollments that lead to successful outcomes.
  • CRIMSON MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Social] The Demand Generation Stats Every CMO Needs To Know
    Top 3 marketing investments are branding, web design and optimization, and social media strategy . 'HubSpot and Qualtrics recently conducted a survey of 900 management-level marketers in North America and Europe to determine how successful companies have been at demand generation for their respective brands. Source: HubSpot.
  • SYNECORE  |  WEDNESDAY, JANUARY 28, 2015
    [Social] How to Convince Your Boss to Switch to Responsive Web Design
    Social Media. Social media has become a crucial part of any business’ online marketing strategy, and 55 percent of social media interaction now happens on mobile, according to comScore’s “ US Mobile Future in Focus.” It’s Google’s Recommendation. Having a single URL will also give you a leg up when it comes to SEO.
  • THE FORWARD OBSERVER  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 6 Things Your Website Still Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. 'Despite Google''s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. First, some background.
  • HUBSPOT  |  WEDNESDAY, JANUARY 28, 2015
    [Social] How to Create a Benchmark to Measure Content Marketing ROI
    Likes, shares, tweets, retweets, +1s, and pins all speak to content’s success across social channels. 'According to the Content Marketing Institute’s 2015 B2B and B2C benchmark reports, less than a quarter of marketers are able to prove content marketing ROI. Step 1: Understand the Different Types of Content Metrics. 1) Consumption Metrics.
  • HINGE MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 5 B2B Content Marketing Techniques to Revamp Your Marketing Strategy
    Related Stories How to Differentiate Content Curation on Social Media 5 Ways to Better Connect With Your Technology Audience The Road to Revenue, Part 4: How to Start Marketing your Expertise. 'Research shows that content is the backbone of successful online marketing. However, it’s not an easy proposition. Leave a comment below!
  • VIRALLY BLOG  |  WEDNESDAY, JANUARY 28, 2015
    [Social] Inbound Marketing – What is it?
    Social Media plays a big role in attracting people, as most people use some form of it. With With social media you need to relate to your potential customers and add a human face to your brand. It is a social network after all. If so, email and social media are your best forms of communication.  Attract. Convert. Close.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 28, 2015
    [Social] How to Leverage Your Twitter Profile for Social Selling
    160 characters is all the social network affords users for their profile descriptions. For sales development reps seeking to dive into social selling, this is both a blessing and a curse. Here are some tips to help you juice the most social selling value out of your Twitter bio: 1) Write your positioning statement. Tough luck.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 7 Corporate blogging blunders to avoid
    Which blog posts pulled the most social shares? 'Are your business blogging efforts actually working  against  you? Bad strategies and poor planning means that many corporate blogs fizzle out before they sizzle. Recently, I read Elizabeth Victor’s  Biznology post  outlining 10 reasons why companies should have an active business blog.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later
    Twitter | Facebook | LinkedIn | 5 Awesome Podcasts from Social Media Experts You Should Listen to Now…Or Later by Jonah Geil-Neufeld - Maximize Social Business. 'Podcasts aren’t new, but in 2014 they came back in a really big way. Jonah is a podcast producer and musician based in Portland, OR. Podcasting
  • VOICE-BASED MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Social] Call Analytics Help Blue Fountain Media Optimize Clients’ Online Marketing Campaigns
    Radio, print, social media, TV, PPC, SEO, email, mobile – these are just a few of the channels agencies use to drive leads for their clients. 'How many times have marketing agencies and lead gen services heard from a client that a lead they received “wasn’t one of theirs”? One too many, I’m sure. Call Routing Call Tracking
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 28, 2015
    [Social] How to Integrate Social Media and Blogging from The Art of Social Media
    few years ago, blogging and social media were separate. Social media was short-form, personal, and spontaneous. Some people predicted that social media would replace blogging because of declining attention spans. Now blogging and social media not only amicably coexist; they complement each other. Seth Godin. We hope so.
  • FEARLESS COMPETITOR  |  WEDNESDAY, JANUARY 28, 2015
    [Social] The Top 10 Best of Everything in 2015
    We love to read your comments (No SPAM please) and we appreciate those who share with their friends on social media too. 'In this new year, the award winning marketing expert Jeff Ogden of Find New Customers will share his top 10 best of everything for this new year with you. Let’s have some fun here. The best steakhouse.
  • CMO ESSENTIALS  |  WEDNESDAY, JANUARY 28, 2015
    [Social] Supercharge the Top of Your Funnel with Quality Data and Analytics
    Finding those key contacts requires a diversified approach that includes multiple data sources coupled with the web and social media discovery. 'It’s clear that the marketer who best analyzes internal and external data points to predict where, when and how to engage a customer or prospect will win out in his or her efforts. buyer committee).
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JANUARY 28, 2015
    [Social] B2B Social Media Marketing: 5 Reasons Companies Skip Social Media And Why They’re Wrong
    Social media marketing is becoming common across all types of industries, but some B2B companies are still hesitant to jump on the social media bandwagon. B2B companies have many reasons for believing they should not be on social media, but they are misinformed. Companies can also seek out social media training.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 17 Questions On How To Build A Content Marketing Strategy [Q&A]
    see social selling and content marketing (and personal branding and social business!) Social selling is the sales art of using content (vs. Next, I would look at direct traffic (RSS and Newsletter subscribers) and social traffic. Finally, you should test paid social in the channels used by your audience.
  • WRITTENT  |  WEDNESDAY, JANUARY 28, 2015
    [Social] 7 Writing Strategies to Boost Traffic on Your Blog
    It’s what gets people to your content from search engines, social media sites, and other blogs. 'Image source. Every blogger wants to boost traffic on their blog, but not everyone has the right online writing strategies. They can make all the difference. Contrary to what newcomers to the blogosphere believe, blogging can be tough. Ask nicely.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 28, 2015
    [Social] Under-used social media platforms (and more)
    Under-used social media platforms — Mark tried an experiment that increased his page views by more than 10X. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Social] Recap: Women in Leadership #IBMConnectEd Luncheon Hosted by @KatyTroughton Discussing #NewWayToWork
    As always, it’s a whirlwind of activity, as some of the best minds in social business gather to share their thoughts on where we’ve been and where we’re headed. The tables, full of many prominent movers and shakers in social business, were simply humming with conversation. Branding Social Business Strategy The Social Employee
  • MARKETING CRAFTMANSHIP  |  TUESDAY, JANUARY 27, 2015
    [Social] Research Integrity: The Achilles Heel of Content Marketing
    'The marketing profession has a reputation for sometimes using less than reliable market research to promote a point of view. And this marketer has been guilty of that sin. Years ago, our insurance company client was introducing a new Directors & Officers liability insurance policy, and asked us to raise market awareness.
  • BLOG MY CALLS  |  TUESDAY, JANUARY 27, 2015
    [Social] Discover the 5 Steps to Help You Profit with Google Adwords
    Incorporate Social Proof : Display testimonials, video testimonials, text testimonials, try to include images of previous clients and customers, any credibility indicators. 'Do you know why businesses lose money with Google AdWords? He has managed several million dollars worth of AdWords accounts over the course of seven years. Read More.
  • REVENUE JOURNAL  |  TUESDAY, JANUARY 27, 2015
    [Social] Getting onto the short list
    They exchange information quite easily now, via reviews, discussion groups, and social media. 'When the Web first emerged as a commerce platform, everyone thought, “Wow – a way to reach customers directly!” Which was true, sort of. It’s still a clumsy and intrusive business. Did it cause me to return to Vitamin Shoppe?
  • LEADERSHIP  |  TUESDAY, JANUARY 27, 2015
    [Social] The New Paradigm in B2B Lead Nurturing —Perhaps It’s Time to Cleanse Your Sins!
    The existing paradigm includes tactics such as: create a ton of content, spew it everywhere, send out as many InMails and messages as you can on LinkedIn (so you can say you are “using” social media daily), cold calls, and automation with anything you can touch. Some say it cleanses you of 10 lifetimes of sins! That’s good reason.
  • KEO MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Social] Top 10 B2B Inbound Marketing Predictions for 2015
    Social listening is a great tool for this. Social media is also a great way to keep tabs on your competitors, as well.). These types of links can be found in a wide variety of forms, ranging from online reviews to social media mentions. Social Networks Play a Bigger Role. Mobile/Local Growth Continues to Dominate.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Social] How to Move, Copy & Delete Pinterest Pins in Bulk [Quick Tip]
    Social Media Daily 'When you first start out on Pinterest, many of us imagine it''ll be the best way to organize all the things that inspire you. Instead of haphazardly storing bookmarks in your browser or keeping a long Evernote file of things to remember, you set up a few tailored boards, and start pinning away. Keep on reading.
  • HUBSPOT  |  TUESDAY, JANUARY 27, 2015
    [Social] 9 Brands With Brilliant Facebook Marketing
    There are tons of other rising social networks out there, but let’s be honest, Facebook really was the game-changer (sorry Myspace!). While it’s hard to predict the future of Facebook and social media, it remains a major player in social media marketing today. That’s right; they went silent on social media to promote the app.
  • MODERN B2B MARKETING  |  TUESDAY, JANUARY 27, 2015
    [Social] A Seat at the Biggest Table: Digital Guru Gavin Heaton on the Next Era of Marketing
    We need to look beyond corporate social responsibility to analyze how the social impact plays out. Networks are powerful, as we’re seeing in the rise of the social web. Digital doesn’t necessarily mean social; social has just been the DNA of how we do things. So let’s flash back to 2005 for a moment. It grew fast.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 27, 2015
    [Social] 6 Broader Business Questions to Inform Your SEO Strategy
    'Late last year I touched on 3 ways SEO can work with social media initiatives. Leveraging a successful email campaign can serve as a proof of concept when applying it to a content, social, or link building initiatives.  This time, I wanted to build on the concept of SEO working in conjunction with broader marketer efforts.
  • BIZNOLOGY  |  TUESDAY, JANUARY 27, 2015
    [Social] Getting lithe with a little help from my FitBit friends
    have known Beth Kanter , the Godmother of Social Media, since the early 90s. We have never really kept in touch but we kept tabs on each other through social media. 'I was an early adopter of FitBit devices:  Fitbit Tracker , Fitbit Ultra, Fitbit One, and now my Fitbit Flex. And it’s magnificent. FitBit Has a Posse. Until now.
  • VIDYARD  |  TUESDAY, JANUARY 27, 2015
    [Social] Is Your Product How-To Video a How-Not-To?
    How you share your video will affect who will see it (are you posting it to a social forum like YouTube, or are you hoping they’ll find your video on your own website)? 'You’ve got an amazing product and you want to teach the world how to use it. But with so many products and so many videos out there, how do you get the world’s attention?
  • WINDMILL NETWORKING  |  TUESDAY, JANUARY 27, 2015
    [Social] How to Network Successfully on Google Plus. Are You Networking or is it not Working?
    'Networking on social media is a crucial element of success. Once you get the basics of learning how to use Google+ and other social media platforms, you realize that you need to connect with people in a meaningful way. Peg is a social media strategist, writer, and speaker. Social media is her passion. Enter networking!
  • TRADESMEN INSIGHTS  |  TUESDAY, JANUARY 27, 2015
    [Social] Email Marketing: Still a top performer
    Heidi Cohen gives us several reasons why email trumps social media: Email provides directly measurable ROI  - You know immediately how many opened and read your message. 'Do you know that the average office worker checks their email 30 times an hour? Can you imagine what the stats are for contractors out in the field?
  • FATHOM  |  TUESDAY, JANUARY 27, 2015
    [Social] How To Write Better, Part III: Use a Dictionary
    Whether you’re a copywriter, editor, social media specialist, salesperson or CEO, you should be best friends with a dictionary (or at least online searches for dictionary examples). It represents the ultimate authority on language usage. Just be careful when checking Urban Dictionary! Like any Google result, always check the source.
  • WEBBIQUITY  |  TUESDAY, JANUARY 27, 2015
    [Social] 14 (of the) Best Email Marketing Tips and Guides of 2014
    OptinMonster Review: Growing Your Email Subscribers by Razor Social. 'Though email is one of the oldest tools in the  digital marketing toolbox, it remains one of the most popular and productive. As reported here previously : • There are nine times as many marketing emails sent each year as direct mail pieces delivered by the U.S. ”).
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Social] 5 Ways to Differentiate Your Marketing Content
    He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. It was the key to unlocking the value of social media. Follow Simon on Twitter @mrjonesinsf. We need to produce more. One problem. Crazy?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 26, 2015
    [Social] 4 Ways to Differentiate Your Marketing Content
    He has managed teams in Europe and North America, led the integration of social media for B&O for the best part of a decade and is the architect behind B&O’s brand journalism program. It was the key to unlocking the value of social media. Follow Simon on Twitter @mrjonesinsf. We need to produce more. One problem. Crazy?
  • MARKETING ACTION  |  MONDAY, JANUARY 26, 2015
    [Social] 6 Steps to a Content Marketing Plan that Can Drive Conversions
    As marketers, it is our job to not only create content, but also to be an orchestrator of content that resides in the silos with teams such as R&D, analytics, the social media team, events, and so on. Promote them all through social media channels. 'All over the world, marketers agree – content marketing is hot!  Before We Begin.
  • BLOG MY CALLS  |  MONDAY, JANUARY 26, 2015
    [Social] How Your Reputation Influences Your Marketing Objectives
    34% of people have used social media channels to share their opinions about a company: 26% to express dissatisfaction, 23% to share information about products or companies that they like – Harris Poll. 'Even the most smashingly effective marketing campaigns will not produce the desired results if your company standing falls short. Read More.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, JANUARY 26, 2015
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HINGE MARKETING  |  MONDAY, JANUARY 26, 2015
    [Social] New Research Report: Referral Marketing for Professional Services Firms
    'Across the world of professional services, countless firms are missing out on opportunities for new business – even though 72.1% of firms identify attracting and developing new business as their top business challenge in 2015. The reason? An incomplete approach to referrals. But as the marketplace evolves, we wanted to look deeper.
  • SAZBEAN  |  MONDAY, JANUARY 26, 2015
    [Social] Using Pinterest for Business
    'Its users are more active, its content stays visible longer, and it’s the most used social media network you’re not taking advantage of. Signing up your business for Pinterest is not unlike most social media sites. Content Social Media Social Networks
  • THE ROI GUY  |  MONDAY, JANUARY 26, 2015
    [Social] Three Key Metrics for Your 2015 Selling Effectiveness
    According to SiriusDecisions, the #1 sales quota issue is not a lack of enough training, leads, product knowledge, social selling, instead “ a lack of sales reps ability to connect with client business issues and effectively articulate value.” Advice: Training by itself is not enough to achieve effectiveness.
  • BIZNOLOGY  |  MONDAY, JANUARY 26, 2015
    [Social] What the BlackBerry Twitter debacle taught us about social media
    Through a lack of attention to detail, it became apparent that the company’s social media manager was using their competitors product. there’s some valuable lessons to be learned if you’re using social media marketing for your SMB. This is a well-observed social phenomenon known as the Streisand effect. Not Necessarily.
  • VERTICAL RESPONSE  |  MONDAY, JANUARY 26, 2015
    [Social] 7 Tools to Get Free Publicity for Your Business
    Plus, Google My Business works with Google+ so you can integrate your social media page with it. ” You can share your content via email and social media. Analytics tell you how many people saw it, how many links were clicked and how often it was shared on social media. That’s okay. Help A Reporter Out (HARO).
  • WINDMILL NETWORKING  |  MONDAY, JANUARY 26, 2015
    [Social] The Psychological Impact of Google Hangouts
    'For those of you that is on the Google Plus platform, you have heard of the craze that is taking this social area by storm. In my last […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman. Wade is a full time blogger and social media psychology expert.
  • FEARLESS COMPETITOR  |  MONDAY, JANUARY 26, 2015
    [Social] The Awesome Power of Yes in Business and Life
    sure miss doing that show, all of which was directed by my friend Craig Yaris of Social Ribbit   Please check out Craig’s company in New York because they are a partner of Constant Contact. We love comments (No SPAM please) and those who share our posts on social media, especially those mentioned in this post. He simply asked.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 26, 2015
    [Social] The Best Marketing Conferences Of 2015
    did a curated list of best marketing events  in 2013 based on inputs from people I asked across a few social networks. Social Media Strategies Summits  February 10-12 in Las Vegas, NV. This conference is billed as the leading conference on social media. have done this list for the past few years. know I missed a few each time.
  • B2B MARKETING UNPLUGGED  |  MONDAY, JANUARY 26, 2015
    [Social] Why Content is Social Media Dietary Fibre
    Last week we looked at the mechanics of getting a social media strategy off the ground by engaging our HR and sales people. Content is the fibre of your social media diet. Far too much of the content that is being spewed across social is junk food. That’s called a conversation and that’s what social is good at.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 26, 2015
    [Social] Why you don’t want to be Chris Brogan
    Related Stories The 5 hottest marketing jobs in a digital age The power and perils of the pivot Straight talk on social media consulting. 'I have been mentoring a bright young guy trying to start a marketing business. just received this note from him: I’m still full of questions about this whole marketing business thing. Just start.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, JANUARY 25, 2015
    [Social] What Marketers Need to Know About the Pinterest Update
    'With a projected valuation by investors at $5 billion, Pinterest, the image and discovery focused social media network, knew it was time to follow in the advertising footsteps of their older social network siblings and compete for marketers’ ad dollars. ” Social Media The 411 on Promoted Pins.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Social] New Marketing Automation Options for Small Business in the VEST Report
    It recently added lead scoring and the ability to look up individuals on social networks. Perhaps the most interesting feature of LeadLiaison is a content creation wizard that connects to a network of prequalified writers for blog posts, white papers, press releases, newsletters, Web pages, social media posts, and other materials.
  • HUBSPOT  |  SATURDAY, JANUARY 24, 2015
    [Social] 17 Demand Generation Stats Every CMO Needs to See
    Companies exceeding their revenue goals report branding, website design and optimization, and social media as their top 3 marketing investments. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post. But how can you improve your KPIs if you don''t understand which ones really matter?
  • HINGE MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Social] How to Differentiate Content Curation on Social Media
    'Content marketing and curation has become an important tactic for professionals looking to educate and engage clients and prospects on social media. Content sharing on social media is a relatively inexpensive tactic that helps engage clients and prospects with a frequency that is harder to achieve from blogging alone.
  • CRIMSON MARKETING  |  FRIDAY, JANUARY 23, 2015
    [Social] Forget Vanity Metrics: How To Get Serious About Marketing Analytics
    Social Media. How many of you focus on measuring your followers and likes on social marketing channels? “A better way to tell if your social media tactics are successful is to measure converting traffic from social sources. The truth is these metrics have no affect on your marketing ROI. page views or more)?”
  • LEADERSHIP  |  FRIDAY, JANUARY 23, 2015
    [Social] Interesting Infographics: What Content Has the Most Clout?
    34% – social content on networks such as Facebook and LinkedIn. 'Which type of content drives the strongest ROI in your B2B lead generation playbook? Eccolo Media has released 2015 B2B Technology Content Survey Report, Volume Two and shared the results in an interesting infographic. Quality Not Quantity. 52% – email. White papers.
  • WINDMILL NETWORKING  |  FRIDAY, JANUARY 23, 2015
    [Social] 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 8 Eye-Opening Facebook Tips and Tricks to Try with Your Page Today by Jim Belosic - Maximize Social Business. Facebook
  • FEARLESS COMPETITOR  |  FRIDAY, JANUARY 23, 2015
    [Social] 5 Tips for Developing Strong Buyer Personas
    great book, Launch by Mike Stelzner of Social Media Examiner, which we were hand-selected to review , he calls these “ Person Personas ” – the emphasis must be on people and not on the sale. To create great lead generation campaigns , you start with buyer personas. In fact, in his. Amen, Mike.). What about IT? Go ask them.
  • HUBSPOT  |  FRIDAY, JANUARY 23, 2015
    [Social] 25 of the Best PowerPoint Presentation Examples Every Marketer Should See
    20) "The Seven Deadly Social Media Sins," XPLAIN. The Seven Deadly Social Media Sins from. 'Some presentations are better than others. Some have gorgeous designs. Some have insanely actionable takeaways. Some just give down-to-earth advice. But the best SlideShare presentations represent all three. We all get writer''s block sometimes.
  • MARKETING ACTION  |  FRIDAY, JANUARY 23, 2015
    [Social] SEO Basics + a Checklist for Content Marketers
    If a blog post is about Valentine’s Day marketing tips, you might also integrate keywords such as “holiday marketing,” “romance,” “season of love,” “Valentine advertising ideas,” “email marketing,” or even “social media” (due to its relevance to the word “marketing”), “Valentine’s Day,” or both words together. Do it often and consistently.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is now a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Amen, Dave.
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social] Great webinar for Tampa area dentists and chiropractors is delayed.
    You’ill not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. It sure seems that almost all dentists and chiropractors are active on social media such as Twitter and Facebook, but most results are limited. Sign up here right now: [link]. Why attend? Thank you!
  • FEARLESS COMPETITOR  |  THURSDAY, JANUARY 22, 2015
    [Social] Great webinar for Tampa area dentists and chropractors on 1/27 at 2:00pm ET
    You will not want to miss this webinar by Likeable Local , Social Media Marketing Software to make YOU more Successful. All dentists are active on social media such as Twitter and Facebook, but most results are limited. We love to read your comments (No SPAM please) and appreciate those who share our posts on social media.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Social] 17 Stats You Should Know About Visual Content Marketing in 2015
    'Each year in mid-January, when all of last year’s research has been published, we like to read through some of the major reports on inbound marketing, content marketing, social media and online behavior. Let''s begin by examining a few statistics that demonstrate the impact visual content has on social media reach and engagement.
  • HUBSPOT  |  THURSDAY, JANUARY 22, 2015
    [Social] What David Ogilvy's Facebook Profile Would Look Like [Infographic]
    But you should also know that this man was an apprentice chef, a farmer, a door-to-door salesman, an expelled college student, a social worker, a researcher, and a former employee of the British Intelligence Service. 'This post originally appeared on Agency Post. To read more content like this, subscribe to Agency Post.
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