• HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Social] 15 Expert Tips on Accelerating Your Sales
    On Skills and Processes: 6) "Salespeople should take some time normally spent prospecting and reallocate it to social media participation. 'This post originally appeared on the Sales section of Inbound Hub. To read more content like this, subscribe to Sales. But eventually, one client signs on, and then another, and another. Aligned.
  • HUBSPOT  |  SATURDAY, FEBRUARY 28, 2015
    [Social] New European Social Media Benchmarks: How Does Your Company Stack Up?
    Do you find it difficult to find social media stats related to your industry? Are you currently developing or revisiting your social media strategy, and unsure of how many times you should post or what to include in your posts? Check out this website to quickly learn how your peers are performing on social media. Tweet This].
  • THE NEW STRATEGIST  |  FRIDAY, FEBRUARY 27, 2015
    [Social] Marketing Doubleshot Podcast - Ep. 4 - FCC vs Llamas and a Dress & Finding Good Content Resources
    'In this episode Jonathan Barrick and Josh Muirhead discuss how the net neutrality ruling by the FCC was completely dwarfed on social media by a pair of llamas and debate over the colour of a dress, and how the content resources we rely on evolve over time along with our own approaches to marketing.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 27, 2015
    [Social] Celebrate the 2015 Markie Award Finalists!
    Best Social Campaign?: 'It’s that time again! Finalists for the Markie Awards have been announced! Winners will be revealed at the Markie Awards ceremony at during Modern Marketing Experience , April 1, 2015 in Las Vegas. The Markies honor strategic, collaborative, and tactical marketing and sales innovation. Best Data Activation: ?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 27, 2015
    [Social] The Importance of Marketing Specialization
    We moved our posting time back to get more social sharing, thanks to the QuickSprout article What Time to Post on Social Media ? We love to read your comments and appreciate those who share on social media, which we make as easy as we can. 'Jeffrey L. It’s about time for us to be featured there. Joe Pulizzi. ”).
  • LEADERSHIP  |  FRIDAY, FEBRUARY 27, 2015
    [Social] Interesting Infographics: What the #### are those social media hashtags all about?
    'Engagement is the name of the game on social media. Done right, a hashtag gives social network users valuable information about subject matter and trending topics. Hashtags have driven incredibly powerful social engagement in the face of world events such as the 2009 Iranian protests, the recent Superbowl, and the Ferguson shootings.
  • FATHOM  |  FRIDAY, FEBRUARY 27, 2015
    [Social] So You Are Changing Your Name – Learn What to Do Digitally.
    Changing your legal name is usually a one-step process, albeit maybe a painful one, involving a day at your local Social Security office. Social / Offsite Properties. Note: You have to petition the various social networks that host your company profile as some have a very involved process to make a change like this. Whoo-hoo!!!
  • CONNECTING ELEMENT  |  FRIDAY, FEBRUARY 27, 2015
    [Social] Digital Digest – Making your brand a major YouTube player
    Read more › Digital Digest | Digital marketing blog | Connecting Element Google+ online videos search engine social channels social media visual sharing YouTube YouTube channels 'The visual-sharing trend is set to continue its meteoric rise in 2015. But how can you turn video’s pre-eminent platform, YouTube, to your advantage?
  • HINGE MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Social] How to Extend the Life of Your Content
    reveal: 3 ways to determine relevant topics for content The different formats to repurpose content into in order to reach prospective clients in every stage of the sales funnel Why you need to share content via social media, particularly LinkedIn Have questions about how to extend the life of your content? On Twitter+ or LinkedIn?
  • WINDMILL NETWORKING  |  FRIDAY, FEBRUARY 27, 2015
    [Social] How a Regular Dose of reddit Makes You a Better Marketer
    'Modern day marketers are entrenched in a plethora of social networks, analytic tools, trade publications and more. Jesse Aaron | Twitter | Google+ | How a Regular Dose of reddit Makes You a Better Marketer by Jesse Aaron - Maximize Social Business. We’re constantly looking for better ways to research, create and promote. Reddi
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 27, 2015
    [Social] The Year of Engagement and Empowerment: TFM&A 2015 Highlights
    The reaction of booth visitors and passers-by was incredible, as was the feedback on social. 'Author: Raymond Coppinger What do you get if you cross a host of the most innovative marketing technology companies, a herd of Europe’s marketing thought leaders and a pack of knowledge-hungry marketers? Adapt, Don’t Respond. Ask the Right Question.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 27, 2015
    [Social] The Word Of The Year Is a #Hashtag
    We recently did a three-part series on hashtags that will take you from the basics to the sophisticated: Start here: How to Know Which Hashtags to Use in Your Social Media Posts. And finally, check out: Tips and Tricks for Using Hashtags on Social Media Sites. This not a fusty group looking backward in nostalgia. The takeaway?
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 26, 2015
    [Social] The Power of B2B Lead Nurturing
    We moved our posting time back to early afternoon to get more social sharing, according to a post i read and WordPress has SEO built-in (80% according to expert Matt Cutts). 'As many as 9 out of 10 visitors to your website are not ready to buy, but most of them will. Lead Scoring ). This is a story about Jeffrey L. Great move by Slideshare!).
  • CMO ESSENTIALS  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Quick Thoughts – What’s Next in Marketing? [Poll]
    'There is always talk in marketing of what the next big thing is… It started in the late 1990’s with SEO, then in 2005 it was Social Media, in 2012 along came Content Marketing , and while these are still important topics, and necessary for your marketing to be successful, what’s next? The post Quick Thoughts – What’s Next in Marketing?
  • KEO MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Email Marketing: Spending and Automation on the Rise
    Not surprisingly, social media and mobile marketing are also high on the list. 'Email marketing has long been a favorite tactic for business-to-business marketers, and it looks like that isn’t going to change anytime soon. In fact, the latest data suggests that email is more popular than ever among marketers.
  • VOICE-BASED MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Social] How CEOs Can Lead When the Winds of Change Are Blowing
    Rosenfeld described global meetings with conversations led by her, but also videos, social media initiatives, internal community meetings, and videos, all with the goal of transparently discussing upcoming changes. International, discuss leadership in turbulent times. But you can control how you meet them.
  • EMAGINE B2B BLOG  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Tim’s Pithy Party: Homepage Sliders
    Got links to some great posts on your social platforms? 'We’ve got a new blog series! . Meet Tim Croteau, a Web Project Manager for eMagine. He’s also a musician, pop culture fiend and  very prone to ranting bluntly throughout the day. So without further ado, welcome to the party -  Tim’s Pithy Party ! Homepage sliders.
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Social] How to Use LinkedIn for Business Development
    However, as digital marketing has outgrown traditional marketing in certain ways, social media platforms have revolutionized networking by providing online venues for building relationships and demonstrating thought leadership. Amazingly, it also reveals that social media presence is now even more critical than client references.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 26, 2015
    [Social] 7 more ways you can recycle old content
    Companies will often gather their top 10 posts of the year (based on analytics, social shares or other metrics) and include them in one blog post. 'Want to do more with the content you already have? Recycle Recycle it! These Want to do more with the content you already have? Recycle it! Use old blog posts as podcast topic inspiration.
  • WINDMILL NETWORKING  |  THURSDAY, FEBRUARY 26, 2015
    [Social] How to Integrate Video into Your Facebook Marketing
    'Social-media analytics company Socialbakers recently conducted a study concluding that photos perform most poorly among any other update on Facebook. Debbie Miller contributes a monthly column on Social Media for the. Debbie is the President of Social Hospitality. She is also the Social Media Manager for Search Engine.
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 26, 2015
    [Social] [Infographic] From Cost Center to Revenue Generator: SMB Marketers Predict The Future
    Technology investment priorities for SMB marketers in the next 3-5 years include social marketing (41%), website personalization (24%), email marketing (27%) and marketing resource management (20%). Interestingly, their ideas about the future closely mirror those of their colleagues in large enterprises. Perception of marketing is changing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 26, 2015
    [Social] Can the Onion Theory bring social media lurkers into the light?
    Can deeper personal disclosure seduce silent social media lurkers into joining our conversation? Mark Schaefer and I have been on a seemingly endless quest to understand dark social media, gray social media , and the people who may love your company but stay in the shadows. See you in the social sphere! BINGO. Cliché.
  • MARKETING ACTION  |  THURSDAY, FEBRUARY 26, 2015
    [Social] 8 Ways to Transform LinkedIn from Just Another Time Suck to a Qualified Lead-Gen Machine
    'While many B2B marketers continue to question the effectiveness of most social media platforms, LinkedIn stands apart. According to social media powerhouse Buffer , posts containing industry insights are the most popular and interest six out of 10 LinkedIn users. What’s wrong? Why aren’t you getting results? Pick the Right Groups.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Rise of The Social Employee – IBM Webcast: Changing the Learning Culture #HR #SocBiz
    ' Rise of The Social Employee. What is a social employee? When Blue Focus Marketing cofounder Mark Burgess and I first set out to research our book, The Social Employee (McGraw-Hill, 2013), over two years ago, we had a good working theory of what we meant by the term. So what is a social employee? Why is that?
  • B2B LEAD BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Gaining a 360 Degree Customer View
    Fortunately, the number of touch points between customers and businesses has increased greatly due to the web, social media, and mobility. 'Today’s marketing manager should have a single, trusted, comprehensive view of customers and potential customers to be able to target marketing most effectively. But […].
  • CRIMSON MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Jamie Barnett, Netskope CMO: How to Earn Trust and Get Buyer Attention with Thought Leadership
    Jamie tells us about Uberflip, VoiceStorm, Wistia and a few of the other tools that Netskope uses for content distribution, campaign management, social advocacy and other marketing initiatives.  . 'In the fast paced world of technology marketing, it’s challenging to convince potential buyers to pay attention to you.
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Facebook Launches Product Ads
    The social media site just launched Product Ads. Receive more social media updates by subscribing to our weekly email newsletter. 'Showcasing your products on Facebook just got easier. What makes these ads different than other Facebook ads? Two things. First, they come with advanced targeting methods. Get ads in front of shoppers.
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Japan’s Largest Airline is Focusing on LinkedIn. Shouldn’t Your Business?
    'We all know that LinkedIn is the default social networking for business-to-business (B2B) social media marketing, but many forget that LinkedIn is also the social network that could also be where the most educated and affluent consumers are. by Neal Schaffer - Maximize Social Business. Author information. Neal Schaffer.
  • EMAGINE B2B BLOG  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] When It’s Not All About You…The Social Media Cocktail Party.
    When it comes to sharing content on social media, you really want to be thinking about where you can add value to your followers and only talking about yourself just wont cut it. It means you should be thinking of your social media presence as a virtual cocktail party. What are some social media tips that you find useful?
  • KEO MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Marketer’s Guide to Blending Search and Display
    The company’s solutions include marketing strategy, brand positioning and messaging, inbound marketing, search engine marketing and optimization, website development, social media, pay per click and display advertising, local and mobile marketing and more. Specific Media ). iProspect ). Microsoft ). Powerful Combination. About KEO Marketing.
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] How Your AEC Firm’s Brand Affects Recruiting Top Talent
    Your firm’s website and social media accounts are important elements in establishing your online brand and making your firm more attractive to the incoming class of top employees. job candidate may become aware of your firm via an Instagram recruitment campaign or via some of your other social media channels. E/C Strategy
  • VERTICAL RESPONSE  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Introducing The VerticalResponse Integrations Marketplace
    Justuno’s widget also enables you to grow your social following by offering visitors a coupon in exchange for a Facebook like, Twitter follow, Google+1, among other available options. Start converting your website traffic into email opt-ins and social fans with Justuno. Luckily, Kickbox is here to help you. The best part?
  • WINDMILL NETWORKING  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] 3 Reasons To Use The Psychology of Fellowship for Social Media
    Like the wildlife around us we flock, gather, congregate, and engage in social surroundings because we are pulled like magnets to others. This is a good thing for your social marketing. Many times […] Author information Wade Harman This monthly Social Media Psychology column is contributed by Wade Harman.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Facebook Cover Photo Do's and Don'ts [+Pre-Sized Templates]
    Social Media Daily 'When people arrive at your Facebook Page, where do you think they first look? I''ll give you some hints. It''s a visual piece of content that sits at the top of your page. Its dimensions are 851 pixels wide by 315 pixels tall. It takes up almost a quarter of the screen on most desktop browsers. Still not convinced?
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Does Marketing Get No Respect?
    Social media came along around 12 years ago to allow us to connect with people who had similar interests. The digital, social, mobile web provided the infrastructure to allow us to share an increasing amount of content with our connections, and open to anyone in the world. Marketing has a marketing problem. Yes Promotion was one.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Adventures in Analogia: How to Find Customers in the Offline World
    business relationships business strategy Communty-building customer acquisition connecting how to find customers networking social media and customer acquisition 'By Mars Dorian, {grow} Contributing Columnist. I’ve done the unspeakable. Analog-ia. Why did I do such a thing, considering that I’m a full-time online entrepreneur?
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Google Plans to Index Tweets in Real Time: How This Could Impact Your SEO
    Twitter and Google had inked a deal that gave the search giant access to the social network''s data stream. By far the most significant factor was the use of images in your tweets : Here you can see that your chances of getting at least one retweet are more than doubled for most low and moderate social authority accounts. Summary.
  • MARKETING ACTION  |  WEDNESDAY, FEBRUARY 25, 2015
    [Social] Ready, Set, Tweet! Twitter Basics for B2B Marketers
    Social Media Marketing social media social media marketing tweet Twitter 'Are you spending time on Twitter? don’t mean reading everyone else’s posts. Because if you’re not, you’re not alone – according to Rocket Post , only about half of the people who log in to Twitter once a month actually take the time to tweet. Whoops.
  • SYNECORE  |  TUESDAY, FEBRUARY 24, 2015
    [Social] Inbound 101: Three Major Inbound Components
    Social Media – Social Media is another low-cost method for increasing your exposure online. Think of it this way: outbound marketing was a one-way conversation, but inbound is a two-way conversation facilitated by social media. 'Let’s begin by defining what inbound marketing is at a basic level.
  • FEARLESS COMPETITOR  |  TUESDAY, FEBRUARY 24, 2015
    [Social] Top 10 Reasons NOT to talk to Find New Customers
    We love people who share on social media, which we make as easy as we can for you. 'The B2B lead generation consultancy, Find New Customers is not for everyone. This is the story of Jeffrey L. Ogden , and not the former NFL kick returner of the same name. It’s hard to rank your name when you share it like that. Stop give us leads! ”.
  • VERTICAL RESPONSE  |  TUESDAY, FEBRUARY 24, 2015
    [Social] The Top 10 Best Resources to Learn About SEO
    Be sure to subscribe to our email newsletter and receive social, SEO, and email marketing tips on a weekly basis. 'When you’re looking for a answer, what do you do? You Google it, right? Most of us pull out our smartphone or laptop and head to Google, or a similar search engine to find answers. SEO websites and blogs. Wordtracker.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 5 Tricks for Quick Content Marketing
    Talking points at conferences , conversations on social media, and interviews with customers can all provide necessary insights into the lexicons of your ideal buyers. In an instant, content can connect, or it can wither off into obscurity if it’s too wordy or complex. Quick content marketing, however, doesn’t happen in an instant.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Social] Marketers Will Define Company Strategy
    This new digital, social, mobile world, is the domain of the marketer. 'Author: Sanjay Dholakia We’re living in a Marketing First world. If you haven’t yet experienced this shift for yourself—bear with me; it’s coming. Last week, we explored the changing attitudes towards customer engagement. But this approach is going to change.
  • EMAGINE B2B BLOG  |  TUESDAY, FEBRUARY 24, 2015
    [Social] Tech Review: HipChat vs. Skype
    'You’d think with social media being so prevalent these days that the communication in the workplace should be a seamless approach. We thought so too, being a digital agency and all. But sometimes even we need to take a step back and do our own trial and error. Last week, our team tried out HipChat to see what the fuss was all about.
  • VOICE-BASED MARKETING  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 3 Things You Must Understand About Mobile Marketing Today
    1) Smartphones Are Digital Portals, But They’re Also Phones When mobile really got on its feet and became the portal to email, the Internet, and social media that we all know and (usually) love, the running joke was, “Smartphones are amazing! People use them for everything…even the occasional phone call! Ha ha!” repeat, not optional.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 6 More Search Marketing Tactics for Manufacturing and Industrial Marketers
    'A while back we detailed several tactics B2B manufacturers and distributors should consider when seeking to improve their visibility in search engines and social communities. Social Sharing Elements – Keep social sharing top of mind by adding relevant social media sharing buttons and link references. For Image Markup.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 24, 2015
    [Social] It’s not your house to pwn so remember your place
    If you’re reading this post, you probably need to take this doubly or trebly to heart because you’re probably a promoter, a publicist, a social media marketer , a digital PR professional, a marketer, a salesman, or even a social media influencer yourself. Letter of the law doesn’t cut it in social media. It doesn’t matter.
  • WINDMILL NETWORKING  |  TUESDAY, FEBRUARY 24, 2015
    [Social] How to Use Google Plus to Boost your Overall Social Platform
    Peg is a social media strategist, writer, and speaker. She''s co-author of The Art of Social Media: Power Tips for Power Users with Guy Kawasaki. Social media is her passion. Peg shares her professional experience working day to day in the trenches of social media, marketing, and blogging. And her job. Google Plus
  • LEADERSHIP  |  TUESDAY, FEBRUARY 24, 2015
    [Social] The 4 Stages of the B2B Lead Generation Lifecycle
    In these days of digital marketing and social media optimization, we engage more time and resources studying and analyzing buyer behaviour through the sales lifecycle. 'Nurturing through Every Stage Until the Magic Happens. So what’s the solution? In my opinion, it requires going back to the basic 4 stages of a B2B lead generation lifecycle.
  • HUBSPOT  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 8 Rookie Mistakes You Might Be Making With Buyer Personas
    As for not seeing the benefit in the time investment, remember that your personas are going to be a massive help to your content creation, SEO, and social media strategy. 'Creating buyer personas is an essential part of building a successful inbound marketing strategy. 1) Too many personas. Creating too many personas can be really tempting.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 24, 2015
    [Social] Don’t block me bro: Internet ad blocking takes hold
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Related Stories Social Media in the workplace. percent of all Internet ads are now being blocked. Who needs it?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 24, 2015
    [Social] 48 Phenomenal SEO Guides, Tips & Tactics
    SEO for Dummies: Learn SEO in 10 Simple Steps by Social Media Today. 15 Step SEO Checklist for 2015 by Social Media Today. at the base, with a healthy SEo program layering on smaller portions of content creation, promotion, UX, and social signals–topped off with (careful) link building. SEO is social media.
  • MARKETING ACTION  |  TUESDAY, FEBRUARY 24, 2015
    [Social] Insights from New Gleanster Report: Dealing with the B2B Marketing “People Problem”
    They’re more mobile, more social, more likely to listen to peer reviews and opinions, and less likely to reach out to a company with questions. Email and social media marketing – both creating and managing campaigns. 'Recruiting good candidates for your B2B marketing team is rarely easy, but it’s arguably harder today. In the U.S.,
  • 3D2B  |  MONDAY, FEBRUARY 23, 2015
    [Social] Quick Tips for Conquering the B2B Inside Sales Training Gap
    That’s because inside sales: ·          cuts costs. ·          is accepted by customers who have become comfortable learning about companies remotely via websites, social media, content downloads such as e-books and white papers, email and phone calls. 'What’s Causing the B2B Inside Sales Training Problem? Why is training such a hot issue?
  • FEARLESS COMPETITOR  |  MONDAY, FEBRUARY 23, 2015
    [Social] What Social Media Can and Can’t Do by @davekerpen
    'Find New Customers is a partner of Likeable Local and as a partner we got many great books from them, including Likeable Social Media – How to Delight Your Customers, Create an Irresistible Brand and Be Generally Amazing on Facebook (and other social networks)  by @davekerpen  (Follow him on Twitter.). Social media is not free.
  • SYNECORE  |  MONDAY, FEBRUARY 23, 2015
    [Social] Facebook Place Tips: The Next Killer SoLoMo Tool for Businesses?
    In what may prove for businesses to be a silver bullet for SoLoMo connection and conversion, Place Tips offers up this information by pulling content from company Facebook Pages, as well as from people in the user’s social network who’ve been there before. Place tips will show you fun, useful and relevant info about the place you’re at.
  • FATHOM  |  MONDAY, FEBRUARY 23, 2015
    [Social] Is Your Content Strategy Unhealthy? Use This Symptom Checker
    What you should’ve done is tie your content strategy to specific, attainable goals like increased traffic, increased brand mentions, improved social engagement, lower bounce rates and higher time on page. 'As a healthcare marketer, you know the importance of reliable, factual medical content. But what about you? In fact, it’s just beginning.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 23, 2015
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • GREAT B2B MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Social] How to Beat Larger Competitors at B2B Marketing and Sales
    Utilize content marketing, pull marketing and social media. Clever content marketing and low-cost pull marketing tools like social media and PR can differentiate you and boost market awareness. This is equally true in smaller market segments. ve spent a lot of my career as a so-called market “underdog.” Go where they aren’t!
  • CRIMSON MARKETING  |  MONDAY, FEBRUARY 23, 2015
    [Social] What is Digital Darwinism and How Does It Affect Your Brand?
    These successful players seem to be pulling away from less robust digital brands and gaining further momentum as they build up positive word of mouth on social media.” Are social-feedback loops working against you? “Competition among brands is steadily increasing as branding channels and messages proliferate.”
  • BLOG MY CALLS  |  MONDAY, FEBRUARY 23, 2015
    [Social] Finding the Right Call Vendor & Ignoring Mixed Messages
    That way marketers can see all the call tracking information alongside their social, display and search data so businesses can make changes and improvements to keywords, ads and campaigns all in one place. 'Today''s post is brought to you by Acquisio, a leading provider of bid and budget automation solutions. The Stats SMBs Need to Know.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, FEBRUARY 23, 2015
    [Social] Enhancing Your Executive Edge
    As you read through the Introduction Kim/Kerry describe their plan of breaking the book into five major buckets with 18 distinct chapters: Self-management and social awareness. The following chapter then moves on to showing the reader how increase your effectiveness by learning to Network and Business Socializing by helping you build a BLT. 
  • BIZNOLOGY  |  MONDAY, FEBRUARY 23, 2015
    [Social] 15 B2B case studies show how content marketing drives ROI
    CISCO : Has long been engaged in social media activity, often running campaigns alongside its ongoing engagement strategy. To demonstrate the extent to which this has impacted the company, it launched a new router using only social channels and saved an estimated $100,000. LINKEDIN : Had to be converted to social selling.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Social] The Customer Experience Trap
    Augie is more than qualified to express an opinion after all he is […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Joseph Ruiz | Twitter | Facebook | Google+ | LinkedIn | The Customer Experience Trap by Joe Ruiz - Maximize Social Business. In the.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Social] How to Talk to Pretty Much Anyone About Pretty Much Anything
    Just as you wouldn’t show up at someone’s home for a party empty-handed, don’t show up to a networking event, meeting, social event, or dinner without some thoughtful questions for your counterparts. 'Edith Wharton once said, “Ah, good conversation -- there’s nothing like it, is there? The air of ideas is the only air worth breathing.”.
  • B2B MARKETING INSIDER  |  MONDAY, FEBRUARY 23, 2015
    [Social] Personas Are Great (Except When They Suck)
    Finally, we have Social Savvy Sally. 'I recently presented at a Content Marketing conference on the topic of  content marketing personalization. I argued that personalized content was the key to defining the core job of marketing: to build relationships at scale. And I made sure to differentiate personalized content from personas.
  • B2B MARKETING UNPLUGGED  |  MONDAY, FEBRUARY 23, 2015
    [Social] To Everything Spin, Spin, Spin
    Books ad agency B2B marketing bizmarketer book review branding Elizabeth Williams linkedin social media 'I very much doubt there is a marketer in North America who has not attended a presentation by someone who worked on the first Obama campaign. It’s okay, it’s even healthy to p**s some people off. Passion makes or breaks your brand.
  • WINDMILL NETWORKING  |  MONDAY, FEBRUARY 23, 2015
    [Social] 7 Secret Truths About the Benefits of Podcasting
    Twitter | Facebook | LinkedIn | 7 Secret Truths About the Benefits of Podcasting by Jonah Geil-Neufeld - Maximize Social Business. 'Hosting Your Own Show is a Networking Gold Mine Think about the difference between these two offers which you’ll make to the rockstar in your space: I’d love to sit down and pick your brain for an hour or so.
  • HUBSPOT  |  MONDAY, FEBRUARY 23, 2015
    [Social] Gap, Starbucks, Vodafone & Airbnb: 4 Important Lessons From Famous Rebrands
    Mashable has a nice write-up on the social media backlash here.). There was no public outcry or social media backlash. 'If you''ve ever been part of a company or worked on a product that''s undergone a rebrand, you know how absolutely crazy it can be. was part of a rebrand at a startup a few years back. Some of them were successful.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 23, 2015
    [Social] Get Started with Video Marketing: DIY
    Sean Ryan, director of social media at JCPenney, wrote in a report about the campaign. 'Have you wanted to get started with video marketing, but lack the budget to hire a production company? You need a minimum level of quality, true, but good-enough, professional-looking video is not that hard to achieve. You can even do it yourself. link].
  • HUBSPOT  |  SUNDAY, FEBRUARY 22, 2015
    [Social] 10 Overused Words to Remove From Your LinkedIn Profile
    LinkedIn recently released its annual list of the most overused words on the social networking site, and I''m guessing everyone has at least one of these on their profile. Social Media Inbound Sales Professional Development Daily 'This post originally appeared on the Sales section of Inbound Hub. I know I do.). Passionate. Creative.
  • FEARLESS COMPETITOR  |  SATURDAY, FEBRUARY 21, 2015
    [Social] Some facts about Jeff Ogden
    Craig Yaris of Social Ribbit directed all the shows and Watchitoo (Now called Newrow) was the platform of choice. We love comments and those who share on social media. Find New Customers Likeable Local Notre Dame Jeff Ogden Marketing Made Simple TV Social Ribbit This is a story all about Jeff Ogden , a short recap of my life.
  • EXPERIENCE MARKETING INSIGHTS  |  FRIDAY, FEBRUARY 20, 2015
    [Social] Fierce CMO: Study: B2B Marketers Should Boost Social Efforts at Events
    'FierceCMO shares insights from our research on social media marketing for events
  • SYNECORE  |  FRIDAY, FEBRUARY 20, 2015
    [Social] Businesses Flock to Facebook Mobile Ads: Should Yours?
    This is a far cry from the spring of 2012, when the world’s biggest social network openly acknowledged it had a mobile ad monetization problem. New findings from Kinetic Social, a Facebook Preferred Marketing Developer, offer anecdotal evidence as to why this is the case. 'Facebook is on a roll. billion, a 58% year-over-year increase.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Social] How I Work with Jeff Ogden of Find New Customers
    I also use social media a lot and believe it is bigger than ever. Updated) Partnered now with the Social Media Marketing company Likeable Local. We love to read your comments (No SPAM please) and we appreciate those who share on social media. Thank you, Matt. I’ll have to start these too. Actually, St. Petersburg). link].
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 20, 2015
    [Social] LinkedIn Launches Notification Center for Company Pages
    To receive more social updates, sign up for our weekly email newsletter. Breaking News Social Media business Company Page linkedin 'In a continued effort to support businesses, LinkedIn announced the launch of the notification center for company pages. What do you think of the LinkedIn notification center? All rights reserved.
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