• HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Social] How to Consistently Keep Up With the Latest Social Media Trends
    'There''s so much going on with social media it''s hard to keep up. That being said, being on the forefront of social media changes isn''t impossible either. So here are a few suggestions on ways you can do just that -- even by using social media itself! The best place to find out the most recent news about social is.
  • CRIMSON MARKETING  |  THURSDAY, JULY 31, 2014
    [Social] The Buyer’s Journey Is Going Digital
    You understand buyer search needs and you’re highly engaged on your social media marketing channels. . How you engage buyers is based on their recent behaviors “and past experiences with your company, as well as the signals embedded in customers’ mobile or social-media data.” 'The buyer experience is changing.
  • SYNECORE  |  THURSDAY, JULY 31, 2014
    [Social] We are young; what the Class of 2014 can teach us about Instagram
    'It seems we’re always trying to make predictions about the future: what tech company will rule them all; what social platform will the upcoming consumer generation latch onto; will Bolt’s open letter to Facebook pull at the tech giant’s (hopefully existent) heartstrings, etc. don’t have answers to questions one and three. The winners?
  • VIRALLY BLOG  |  THURSDAY, JULY 31, 2014
    [Social] Why good content is not enough
    There is huge amounts of content regardless of size being created on social media and this is where we are spending lots of our time. 'The internet has changed many things from destroying and creating entire industries to changing the way we live our lives. It now has to be remarkable content if you want it to stand out. Events
  • HINGE MARKETING  |  THURSDAY, JULY 31, 2014
    [Social] Does Social Media Help You Meet Your Bottom Line?
    'Between Facebook, LinkedIn, Twitter, Google+, and Pinterest, most marketing directors would agree that maintaining a strong social media presence has become a time consuming endeavor. According to Social Media Examiner, the majority of marketers devote 6 or more hours to social media each week. Social Media Strategy
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 31, 2014
    [Social] 5 Things Machiavelli Would Do With His Competitors’ Twitter Profiles
    Network evaluation also helps identify potential publishers, vendors, and bloggers that might become ideal link building targets or social media marketing partners. You will get a better understand of both other Twitter profiles attempting or that are active in the social space. Topsy  for social media monitoring. Twitaholic.
  • BIZNOLOGY  |  THURSDAY, JULY 31, 2014
    [Social] 5 Reasons why non-profits reject social business
    And, while I have found from my experiences that not all commercial enterprises are at the same level of social business adoption, it appears to me that the non-profit sector is lagging behind, and probably will continue to lag behind for a bit longer. Leaders of non-profits may not recognize the value of social platforms.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 31, 2014
    [Social] Guest Blogging is (Really) Dead! 4 Things to Do Instead
    Share your post on social media and get creative. 'It wasn’t too long ago, (a year or so) that nearly everyone working in the field of search engine optimization (SEO) would suggest using “high quality” guest blogging as part of a link building strategy. You could put your site(s) at risk of receiving a manual from Google.
  • ANNUITAS  |  THURSDAY, JULY 31, 2014
    [Social] Do Marketers Understand The Word Strategy?
    Marketers are looking for insights on email campaigns, social campaigns, telemarketing campaigns, etc.  'ANNUITAS recently launched a survey that focused on the Demand Generation function within large B2B enterprise organizations.  When respondents were asked, “Do you have a content strategy?” responded with yes.  So where is the disconnect?
  • WINDMILL NETWORKING  |  THURSDAY, JULY 31, 2014
    [Social] We’re Doing it LIVE! reddit LIVE!
    by Jesse Aaron - Maximize Social Business. Related Stories The New Influence of Points and Voting on reddit How to Use Location Targeting in reddit Advertising Brand Management and Social Media Monitoring Hacks for reddit. 'Real-time updates. What does that mean to you? Or keeping track of breaking news as it happens? reddit LIVE!
  • PWB MARKETING BLOG  |  THURSDAY, JULY 31, 2014
    [Social] Internet Trolls
    'Clients often ask me “How do I deal with negative comments across social media?” This post will share some ideas for managing such comments for your social media strategy and peace of mind. It starts with having a social media plan of attack – Create a social media policy for your company.
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Social] The Definitive Guide to Awkward LinkedIn Networking
    'Even though "network" is in the name, I don''t think of most social networks as actual networking sites. That''s the one social network that I actually use for networking. Social Media For me, Facebook is for friends. Twitter is for sharing. Pinterest is for inspiration. YouTube is for videos. But LinkedIn? 7) Making Big Asks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 31, 2014
    [Social] Three foundations of social selling (free eBook)
    'I’ve developed a brief eBook for you on three important aspects of social selling. ” you might ask … “Selling on the social web? The post Three foundations of social selling (free eBook) appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. you might ask … “Selling on the social web?
  • HUBSPOT  |  THURSDAY, JULY 31, 2014
    [Social] How Much Is Your Personal Information Worth? An Inside Look at the Data Broker Industry [Infographic]
    They compile everything they can from your online and public record activity -- from online survey information to social media posts to magazine subscriptions to credit card report headers -- and sell that data to others. 'Did you ever stop to think about how much of your personal information is out there on the web?
  • BLUE FOCUS MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Social] @HBRItalia Piloting the Future of Social Business by @mnburgess #HBR #SocBiz #SocialBusiness
    My article, titled “Piloting the Future of Social Business – Branding From the Inside Out,” expands on the ideas in our best-selling book, The Social Employee   (McGraw-Hill, 2013), presenting a proven, step-by-step recipe for success through the implementation of a social employee pilot program. ” David C.
  • FATHOM  |  WEDNESDAY, JULY 30, 2014
    [Social] Exciting Healthcare Technology Requires Innovative Digital Marketing
    This approachability, through social media, apps, and technology helps give the allusion of 24/7 availability and an authoritative omnipresence. 'More than ever the doctor is in, but the patient is online— so what’s a doctor to do? Not sure how to bring your healthcare organization online? Maybe someday! Via NPR. Via Healthcare Success.
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Social] Does Customer Service Actually Work on Twitter? 5 Brands That Do It Well
    'Today, people expect a lot of brands on social media -- studies have shown that 42% of consumers expect a response within one hour when they contact a brand on social media. The good news is, companies that are successfully using social media for customer service are reaping the benefits. Social Media
  • CRIMSON MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Social] Jamie Anderson and Marcus Ruebsam, Global VP and Head of Product Marketing at SAP: The Brave New World of Corporate Marketing [Podcast]
    The challenge of channels: Data from disparate marketing channels such as social, search, mobile apps and store data usually live in silos. 'There has been a fundamental shift in how buyers collect information and make purchase decisions. There is a method to the madness, however. Marcus Ruebsam is the Global Head of Product Management.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 30, 2014
    [Social] 7 Skills To Look For When Hiring A Content Marketing Strategist
    And with the shift away from paid promotion, through attempts at earned social media and into “owned” media approaches that require content marketing strategists, the demand for content marketing skills is far exceeding the supply. Social Proof: I required every one on my team to contribute to our content marketing efforts.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JULY 30, 2014
    [Social] Supercharge Your Sales and Marketing Vocabulary
    Whether you want your prospect to sign up for a free trial of your product, subscribe to a monthly newsletter or follow your social media accounts, it boils down to the weight of your words. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Greg Klingshirn , Content Marketing Manager at SalesLoft. What''s in it for me?"
  • VOICE-BASED MARKETING  |  WEDNESDAY, JULY 30, 2014
    [Social] Ifbyphone’s New Summer 2014 Release Provides 360-Degree Call Analytics for Smarter Marketing
    Understanding how your web pages generate call conversions is an important step to improving ROI from SEO, social media, and other campaigns that drive traffic to your site. 'Inbound phone calls drive business. They are the leads sales teams want most, and marketing teams and agencies most need to generate. Call Tracking Integrations
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 30, 2014
    [Social] 10 Winning Ways to Keep up with Industry Trends
    Although scanning social networks and sending out surveys can be insightful, talking to people one-on-one is invaluable. 'Staying up to date in an industry that’s constantly shifting isn’t easy, but being aware of changes as they’re happening can keep you ahead of the curve. prefer print. Let us know in the comments.
  • BIZNOLOGY  |  WEDNESDAY, JULY 30, 2014
    [Social] Is your SEO content suffering from Useless Box Kit Syndrome?
    Your site has all the social media bells and whistles. 'Your company is blogging on a regular basis. But sadly, your SEO content could still be pretty useless. was thinking about this after I watched ThinkGeek’s Useless Box Kit video. The video shows a black box with a switch on top. The box looks cool. But it doesn’t really do anything.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 30, 2014
    [Social] The Final Frontier of Social Media Marketing: Employee Advocacy
    'On January 1, 2014, in my “6 Social Media Trends to Watch Evolve in 2014” post, the first trend that I talked about in detail was that of employee advocacy. The Final Frontier of Social Media Marketing: Employee Advocacy by Neal Schaffer - Maximize Social Business. Employee Advocacy
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 30, 2014
    [Social] Do You Have A Social Media Productivity Plan?
    'We all want our social media efforts to yield great results, but most of us realize it isn’t as easy as “tweet it and they will come.” Creating a social media plan for serious success is easy, and doesn’t take a ton … Continue Reading. Do You Have A Social Media Productivity Plan?
  • HUBSPOT  |  WEDNESDAY, JULY 30, 2014
    [Social] The Fundamentals of Inbound Marketing [Free Training Deck]
    social media marketing. 'Has anybody -- perhaps by a colleague or client -- ever asked you what exactly “inbound marketing” means? Have you ever asked anyone that question? content marketing. permission marketing. internet marketing. online marketing. digital marketing. web marketing. Inbound marketing as methodology.
  • VIDYARD  |  WEDNESDAY, JULY 30, 2014
    [Social] 5 Handy Content Tools to Add to Your Collection
    You can use Trello’s boards to manage broad concepts relevant to a larger marketing campaign and use the cards for more detailed data, such as the specifics of your social media plan. Category: Social Media Management. Evernote. Category: Organization & Productivity. Bonus, it works perfectly as a content marketing tool. Trello.
  • BLUE FOCUS MARKETING  |  TUESDAY, JULY 29, 2014
    [Social] @HBRItalia – How the Social Executive Seizes Opportunity #HBR #SocBiz #SocialBusiness
    'As part of our involvement in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan, Blue Focus Marketing, President Mark Burgess (@mnburgess) and I were invited to contribute articles to a special attachment in the June, 2014 issue of the Harvard Business Review Italia ( @HBRItalia ). They’re watching our moves.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Social] The Blog Your Blog Could Look Like: Data on the Impact of Evergreen Content
    You may see a small spike in traffic the first day you post it because it is emailed to your blog subscribers or automatically posted to social media, but the majority of its success will come in the weeks and months after publish time. You''ve seen the data -- you know that if you publish more, you''ll start to see more and more results.
  • HUBSPOT  |  TUESDAY, JULY 29, 2014
    [Social] 7 Silly Hashtag Mistakes No One Should Make
    Today, hashtags have become a cultural phenomenon -- they''re on almost every social network and used in everyday conversations. Social Media 'Hashtags were initially introduced to Twitter to make it easier for users to keep track of certain types of content on Twitter and find the people and topics most relevant to their interests.
  • LEADERSHIP  |  TUESDAY, JULY 29, 2014
    [Social] CMO Spotlight: Blair Christie, SVP and CMO, Cisco
    We are indeed experiencing the next wave of the Internet with social and mobile making way for exciting stuff like augmented reality. Embrace social collaboration. Cisco has been a forerunner of leveraging social media both externally and internally. percent of the people who aren’t online globally is 14.4 trillion.
  • BIZNOLOGY  |  TUESDAY, JULY 29, 2014
    [Social] Google+ is an island of misfit toys
    Maybe that’s why Google calls Plus a social layer instead of a social network – it’s the people who are making Google+ what it’s becoming and not Google+ itself. The Internet offers the same exact thing, even without Google acting as a social connector, a social concierge.  Blogging, maybe; then, social networks.
  • VIDYARD  |  TUESDAY, JULY 29, 2014
    [Social] Creating an RFP for Marketing Automation? Don’t Forget to Include Video Tracking
    Marketo uses the following question to assess the platform’s ability to handle YouTube content: Is the marketing user able to embed YouTube videos into landing pages with social sharing functionality and pre-populated sharing messages? 'Walk into any business and shout “Who wants to help me with this request for proposal?”
  • WINDMILL NETWORKING  |  TUESDAY, JULY 29, 2014
    [Social] Pros & Cons of Running Social Media Geared Towards China In-House
    'One of the toughest problems any company will face when going social is to decide between running social media geared toward China in-house or through an agency. Here are the pros and cons of running your Chinese social media in-house. Chinese Social Media There are both benefits and drawbacks from both strategies.
  • MODERN B2B MARKETING  |  TUESDAY, JULY 29, 2014
    [Social] Pin for the Win: How to Market Your Brand on Pinterest
    'Author: Noah Abelson If you’re marketing on social (and we hope you are!), The bottom line: Facebook and Twitter users visit those sites to socialize – to check in with friends and start conversations. If you’ve already built on audience on other social channels, you might hesitate to invest time in a Pinterest following.
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 29, 2014
    [Social] Content Marketing: What Are Your Competitors Doing?
    Marketing Tips Social Marketing competitor content audit danielle terreri monitoring competitors content marketing 'We hear a lot today about content marketing and how we all need to start producing more meaningful content to share. I’m OK with that, but most of us have the cart before the horse. Doesn’t this make sense?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 29, 2014
    [Social] CMOs Face a Major Dilemma [Infographic]
    Here at the Oracle Marketing Cloud, we’re focused on helping marketers power more seamless, meaningful experiences, whether they interact across mobile, web, social, or any of the other channels you’re investing in. We need to connect the dots of our customers’ experiences in ways that are meaningful to them.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 29, 2014
    [Social] How to Use Social Media for Small Business Marketing
    'I was recently interviewed by Insurance 321 about social media for small business, and I realized that there was a lot of information I was sharing with them that were equally relevant to the Maximize Social Business reader. How to Use Social Media for Small Business Marketing by Neal Schaffer - Maximize Social Business.
  • WEBBIQUITY  |  TUESDAY, JULY 29, 2014
    [Social] 17 Helpful SEO Tools and Tool Reviews
    Social analytics? ” SEO Report: How to Track Blog Performance on Google by Razor Social. Google SEO Tools: 7 Tools to Drive more traffic to your blog by Razor Social. 'For nearly as long as there have been people working on search engine optimization, there have been SEO tools. Which tools are best for local SEO? Knutson.
  • MARKETING ACTION  |  TUESDAY, JULY 29, 2014
    [Social] Health Care Marketing: Personalization, PHI, and Preference Centers
    Social Security number. 'Digital marketing in a highly regulated industry can be extremely challenging, and that’s especially true for the health insurance industry. Health insurers have a wealth of highly individualized data available to them about their members: Demographic information is captured when people sign up to receive coverage.
  • BLUE FOCUS MARKETING  |  MONDAY, JULY 28, 2014
    [Social] The Dawning Era of #SocialBusiness with @rsica @emanuelescotti #SocBiz #HBR
    'In early July, we had the privilege of participating in the seventh annual Social Business Forum (@ SocialBizForum ) in Milan. You can download the file, titled “#Social & Digital Transformation,” here. You are all essential members of the social business community. Thank you, Selene, for your kindness and energy.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Social] How to Get More People to Share Your Blog Posts [Infographic]
    Blogging Social Media 'I''m sure you''ve heard that if you want people to share your blog posts, all you have to do is create exceptional blog posts. It’s that simple, right? Truthfully, it''s not that easy. Since I''m pretty sure you don''t want to do that, you should keep on reading. What else do you to optimize your blog for sharing?
  • FATHOM  |  MONDAY, JULY 28, 2014
    [Social] Identifying A Target Audience for Manufacturers
    Monitoring when and how people interact with your social media and other channels can tell you when the best time is to post your content to maximize visibility. Consult your current business plan, analyze data across your website, social networks and other marketing channels, interview current customers, or hold a focus group.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Social] Bestselling Author Malcolm Gladwell Joins INBOUND 2014’s Keynote Lineup
    His position at The New Yorker created an outlet for him to explore social science and he quickly became known for his unconventional ideas on why humans think and act the way we do. 'Today, we are excited to announce that Malcolm Gladwell will be joining the keynote speaker lineup at the INBOUND 2014 conference this September.
  • BIZNOLOGY  |  MONDAY, JULY 28, 2014
    [Social] Why Twitter just may be the better social marketing choice
    People like Facebook – a lot – but it seems that just as marketers think they have the social network all figured out, the rules change. The post Why Twitter just may be the better social marketing choice appeared first on Biznology. B2B Marketing Social Business Social Media Marketing Facebook reports 1.23
  • WINDMILL NETWORKING  |  MONDAY, JULY 28, 2014
    [Social] An Introduction to SnapChat Marketing for Restaurants
    An Introduction to SnapChat Marketing for Restaurants by Debbie Miller - Maximize Social Business. Related Stories Five Ways Hotels and Restaurants Can Optimize Social Media Turn Hotel Initiatives into Unique Social Media Contests. Social Media for Hospitality 'Snapchat is still flying a bit under the radar for marketers.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 28, 2014
    [Social] 9 Keys To Brand Publishing Success
    'Digital channels, social media networks, mobile platforms and apps have dramatically transformed the media landscape. As brands shift their dollars to online, social and mobile platforms, banners are the easy tactic. Today’s consumer is active on the web, in social, on their mobile devices. “The audience has spoken.
  • MODERN B2B MARKETING  |  MONDAY, JULY 28, 2014
    [Social] 4 Ways to Invest in Your Marketing Career
    Marketo also offers training courses through our University , which run the gamut of marketing-specific skills – everything from leveraging social marketing to building multi-stream engagement programs. 'Author: Phillip Chen As our recent ebook about marketing career paths proves, you don’t need an expensive MBA to become a great marketer.
  • WINDMILL NETWORKING  |  MONDAY, JULY 28, 2014
    [Social] [CASE STUDY] How To Woo Your Customers? (This Travel Company Knows)
    This Travel Company Knows) by Zsuzsa Kecsmar - Maximize Social Business. Related Stories The Future of Social Customer Service: Seamless Customer Experience Is Chinese Social Media Important For Growth? 'Would you cherish a company that sends you and your spouse on a romantic trip? iDBUS is … Continue Reading.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Social] Delighting People in 140 Characters: An Inside Look at JetBlue's Customer Service Success
    had the pleasure of sitting down with her last week to chat about JetBlue''s uniquely dedicated approach to Twitter as a customer service outlet, rather than simply a social media marketing tool. We''re all about people," she explained, "and being on social media is just a natural extension of that. Social Media But not JetBlue.
  • THE FORWARD OBSERVER  |  MONDAY, JULY 28, 2014
    [Social] The Inbound Marketing Methodology Explained [VIDEO]
    The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. Social Media – Here’s how Jay Baer explains social media. Social media is gasoline.” Inbound Marketing. So what can you do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 28, 2014
    [Social] The Twitter Book that changed everything
    Related Stories 25 ideas for your social media network strategy The essential guide to building your business through Twitter search Case Study: How I got on a national television show through Twitter. That’s why when it was time to create a new and expanded edition I felt a weighty responsibility to not screw it up! ForReal. ForReal.
  • HUBSPOT  |  MONDAY, JULY 28, 2014
    [Social] Got a Trade Show Coming Up? How to Use Instagram While You're There
    Using this photo-sharing social network, you can better engage your booth attendees and maybe even grow your database with warm leads at the same time. Photos are typically the best-performing content across most popular social networks, so you should maximize your reach and push your Instagram photos out to your other social platforms.
  • ISCOOP  |  MONDAY, JULY 28, 2014
    [Social] Serhiy Was Crushed by the Ukranian Corruption
    One day he had to fight not only his disease, but also local corruption after his family had been denied the social support to pay for his medicine and care. 'Serhiy Tivonchuk works as a mailman in Rivne, Ukraine, but several months a year he is away due to mental illness. Read the original story. Read the English translation.
  • BLUE FOCUS MARKETING  |  SUNDAY, JULY 27, 2014
    [Social] REGISTER NOW Join #TEDx Speaker and Best-Selling Author, @mnburgess, for AMA #ContentMarketing Workshop
    Branding Content Marketing Marketing Social Business The Social Employee Workshops & Training 'I am proud to announce that, on Sept. 11–12, I will be delivering an AMA Content Marketing Workshop at the Marina del Rey Marriott in Marina del Rey, CA. In 2014, Content marketing is a marketer’s number one priority. When: Sept.
  • E-QUIP  |  SUNDAY, JULY 27, 2014
    [Social] 5 Essentials for Recruiting Success
    Both can be served by targeted marketing assets such as your website, brochures, fact sheets, social media, and videos. 'Before the financial crisis, the biggest challenge facing A/E firm executives was finding enough qualified staff to meet growing workload demands. The resulting recession solved that problem temporarily. Tough question?
  • HUBSPOT  |  SUNDAY, JULY 27, 2014
    [Social] Add This to Your Social Sharing To-Do List: This Week's Most Popular Content
    Take a few minutes to catch up on anything you may have missed from this week and learn all about everyone’s favorite 140-character social networking site and the new ways to rank on search. 19 Tweetable Takeaways From the Hottest Names in Social Media. Tweet. Why You Clicked on That Tweet: The Psychology of Twitter Engagement.
  • THE ROI GUY  |  FRIDAY, JULY 25, 2014
    [Social] CFOs are Large and in Charge of Tech Purchase Decisions?
    There are three key factors you should be aware of that are driving more CFO control: Disruptive - CFOs believe that disruptive technologies can drive growth, with CFOs involved in spending decisions for big data, cloud computing, mobile and social media as growth enablers. Is your content speaking to the CFO? If not, we should talk!
  • EARNEST ABOUT B2B  |  FRIDAY, JULY 25, 2014
    [Social] Essential benchmarks for B2B marketers
    It’s full of really useful statistics about social media, direct mail, events, click-through-rates, online ads and a whole host of other stuff too. B2B b2b social media Content marketing marketing benchmarks 'Vital statistics, benchmarks + best practice guides for B2B marketers. What’s this? Go on then.
  • BIZNOLOGY  |  FRIDAY, JULY 25, 2014
    [Social] 5 point quality assurance checklist for your social media posts
    'Your social media engagement traffic, engagement, and exposure are critical to your success. Craft your CTA’s to be requests rather than commands, discreet pushes towards participating in your social media strategy. Most top social media outlets – increasingly – facilitate image sharing. Social Media Marketing
  • WINDMILL NETWORKING  |  FRIDAY, JULY 25, 2014
    [Social] Creating an Engaging Customer Experience In A Socially Connected Marketplace
    Creating an Engaging Customer Experience In A Socially Connected Marketplace by Joe Ruiz - Maximize Social Business. Related Stories 8 Ways to Enable an Effective Social Shopping Experience Initiating the Social Media Path to Purchase Model Understanding Social Customer Experience Path to Purchase Behaviors.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, JULY 25, 2014
    [Social] Live first. Post later.
    MissDestructo is the CMO at Meshfire , a social media management platform out of Seattle, WA. MissDestructo is the CMO at Meshfire, a social media management platform out of Seattle, WA. Psychology and social media sociology Technology Time management amber osborne digital etiquette psychology of social media Post later.
  • HUBSPOT  |  FRIDAY, JULY 25, 2014
    [Social] New Data Calls BS on Instagram Photos With #NoFilter
    Social Media marketing data 'Selfies tagged with #NoFilter tend to get more likes than those that are not, so it makes sense that any Instagram user looking for a little boost in internet-fame would slap #NoFilter on their photos. But what if the picture just looks a lot better with Valencia or X-Pro II applied to it? Keep on reading.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 24, 2014
    [Social] The Staying Power of Buzzfeed’s “What City Should I Actually Live In?” Quiz
    ’ In the first 22 hours, the latest in the ‘What City Series’ had more than 500,00 views including 250,000 views from social sharing. Seth is a serial entrepreneur who has started three companies and has four kids. Two of his companies have been acquired but none of his kids. Follow Seth on Twitter @sethwlieberman.
  • WRITTENT  |  THURSDAY, JULY 24, 2014
    [Social] 9 Persuasive Writing Tips for a Copy that Sells
    Social Proof. Social proof is one of the most powerful tools around in persuasive writing. Flattering testimonials and large social media followings are two prime indicators of social proof. 'The most vital characteristic of copy that sells is persuasive writing. Tell a Story. Image source. Share Your Personality.
  • FATHOM  |  THURSDAY, JULY 24, 2014
    [Social] Paid Search & The Truven 15 Top Health Systems
    'As a follow-up to our recent publication, Social Media Benchmarks for Health Systems , we wanted to take a look at how the same health systems are using pay-per-click (PPC) advertising. Most health systems that are seeing success online are typically using more than just one type of digital marketing tactic. on quality and efficiency.
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Social] The Do's and Don'ts of Using Facebook for Business [Infographic]
    The number one reason 73% of social media users "unliked" a brand on Facebook was because the brand posted too frequently. Social Media 'You’ve heard all about the importance of using Facebook to grow your business. You know that it has a large user base. You realize that it can help you find new customers. Tweetable Takeaways.
  • HINGE MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] How to Create Compelling Technology Client Case Stories
    Related Stories Differentiation Case Story: How Pariveda Solutions’ Employees Make the Difference Social Media 101 for Technology Firms Creating Content that Converts: Five Online Lead Generation Tools for Tech Firms. 'Having a good reputation is key to having a successful brand, especially in the technology industry. Approach them.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Social] Foursquare Unbundles; Appeals to an Audience Exhausted by Social
    On May 15th, Foursquare released Swarm, an app that takes its check-ins and mixes in some social planning. In short, I wanted search without the social rather than a bundled, hybrid social experience. We don’t need another social app. 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused.
  • SYNECORE  |  THURSDAY, JULY 24, 2014
    [Social] Foursquare Unbundles; Appeals to a Audience Exhausted by Social
    On May 15th, Foursquare released Swarm, an app that takes its check-ins and mixes in some social planning. In short, I wanted search without the social rather than a bundled, hybrid social experience. We don’t need another social app. 'I’ve never been big into Foursquare. just didn’t have time for it. Apps Get Focused.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 24, 2014
    [Social] 8 Social Media Tools to Get Your Content Buzzing Across Networks
    Thankfully, there are numerous social media tools available to simplify this process and allow content marketers to craft a well-thought-out and targeted approach to audience identification and social promotion. Chances are, if you’re a social media user, you’re familiar with Klout and its popular “Klout score.”
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Social] 25 Must-Tweet Inspirational Quotes From Inbound Experts
    If you''re feeling inspired by the quotes below, feel free to click each quote to tweet it individually or download this Excel file to upload all 25 quotes directly into Social Inbox or your social media publishing platform (If you do this, make sure you re-save the file as a CSV. Social Media 'When do you feel most inspired?
  • LEADERSHIP  |  THURSDAY, JULY 24, 2014
    [Social] Interesting Infographics: 10 Hacks For Creating The Ultimate LinkedIn Profile
    The social media experts from Link Humans designed an intriguing infographic to help professionals, including B2B marketers, create killer LinkedIn profiles. Infographics Social Media B2B lead generation B2B social media LinkedIn 'As we know, LinkedIn can be a valuable and effective form of B2B lead generation.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] Why Willy Wonka Should Not Be Your Business Model
    Some of these companies even engage in their version of Social Media: they have a Twitter or Facebook account, post semi-regularly, but don’t actually engage with any of the users. 'It’s important to get a few of the obvious things out of the way first: 1) Willy Wonka = the 70’s Gene Wilder version of the Roald Dahl book.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 24, 2014
    [Social] Digital Coupons Drive Sales [Infographic]
    Consumers have greater access to online coupons through email, shared through social media, and online via a plethora of coupon-specific websites. 'Everyone loves a deal. This infographic from the folks at Vouchercloud outlines the growth in digital coupons, who’s using them and how they’re being used. The short answer is YES!
  • BIZNOLOGY  |  THURSDAY, JULY 24, 2014
    [Social] e-Commerce SEO: How to avoid eBay’s $200 million Panda mistake
    But look to email, social, and other channels to continue the dialogue with existing customers and assist new ones with finding you. Paid search comprises a key part of marketing and can help you over the rough patches both while you beef up your SEO, social, and traffic diversification efforts and with your ongoing customer engagement.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 24, 2014
    [Social] Using Social Media to Recruit New College Grads
    And despite the double revolution of mobile and social recruitment, attracting students and young graduates is still an investment (in time and money) companies have to make to attract young talent. Using Social Media to Recruit New College Grads by Laurianne Laval - Maximize Social Business. Social Recruiting
  • MODERN B2B MARKETING  |  THURSDAY, JULY 24, 2014
    [Social] Summer Must-Reads: 10 Marketing Books to Throw in Your Beach Bag
    The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly – David Meerman Scott (Marketing and Sales Strategist). Highly Recommended: Harnessing the Power of Word of Mouth and Social Media to Build Your Brand and Your Business – Paul M.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 24, 2014
    [Social] Do B2B Companies Really Need to Be on Facebook?
    'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. What are you trying to accomplish with social media? B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting.
  • MARKETING ACTION  |  THURSDAY, JULY 24, 2014
    [Social] The Modern Marketing Agency Pitch
    Look at the explosion of mobile and social marketing during the last decade. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. There would be a flashy presentation, imaginative props, samples of creative executions, and of course, a heart-tugging story to tie it all together. Kittens?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 24, 2014
    [Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
    78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
  • HUBSPOT  |  THURSDAY, JULY 24, 2014
    [Social] How to Get More People to Register for Your Next Event
    Create striking images to use in social media that will grab attention and direct people to the event website. Social. Your email needs to be optimized for clickthroughs and social sharing, too. However, over a third of those people are being left disappointed with the events they are invited to. What are their key challenges?
  • B2B MARKETING TRACTION  |  WEDNESDAY, JULY 23, 2014
    [Social] How to Write for the Web If You Were Born Before 1965
    noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
  • ENGAGE  |  WEDNESDAY, JULY 23, 2014
    [Social] An Editor’s Anthem
    In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. Ask Permission.
  • FATHOM  |  WEDNESDAY, JULY 23, 2014
    [Social] How To Use Social Media for Recruiting Young Talent
    Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Social] 72% of People Who Complain on Twitter Expect a Response Within an Hour
    We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. 47% of people recommend the brand in social media. 42% of people praise the company in social media.
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 23, 2014
    [Social] 4 Picture-Perfect Photo Editing Tools
    'Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. You don’t have to be a professional photographer to take and edit your own pictures. Paint.NET. PhoXo. Exposure.
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 23, 2014
    [Social] 4 Ways To Involve Your Best Social Media Ambassadors
    'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
  • WRITTENT  |  WEDNESDAY, JULY 23, 2014
    [Social] 9 Pillars for a Killer Content Marketing Strategy
    80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
  • PWB MARKETING BLOG  |  WEDNESDAY, JULY 23, 2014
    [Social] Like Looking at Montana through a Keyhole
    One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. 'Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site?
  • TRADESMEN INSIGHTS  |  WEDNESDAY, JULY 23, 2014
    [Social] B-to-B Marketers: Are You Utilizing SlideShare?
    'When we think of utilizing social media in the marketing mix,  SlideShare is probably the most overlooked and underutilized tool. Plus, you get the added bonus of using the other social media tools to promote your Power Points. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views.
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, JULY 23, 2014
    [Social] Your Customers Want to Talk to You
    'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. So I’m going to visit the website. a pop.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 23, 2014
    [Social] The Future of Social Marketing Automation is Here (And Improving)
    'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JULY 23, 2014
    [Social] 5 Reasons LinkedIn Has Lost Its Luster
    Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. ” 4.
  • HUBSPOT  |  WEDNESDAY, JULY 23, 2014
    [Social] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
    'What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 30 Terrible Pieces of Social Media Advice You Should Ignore [link]. Have you ever tested out other social psychological theories on Twitter? Social Media
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 22, 2014
    [Social] What LinkedIn’s Acquisition of Bizo Means For Marketing
    For example, inside of Oracle’s Cross-Channel Marketing solution, a customer can use our campaign canvas to deliver customers relevant e-mails, SMS messages, paid social posts and much more. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” But it doesn’t stop there. Marketing Efficiency
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social] Guide Campaigns in Assisted Living Marketing: A Case Study
    This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? Many of those are via Facebook and other social media.). 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! think so.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 22, 2014
    [Social] Facebook Introduces “Buy” Button – What It Means for Your Biz
    With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. With two of the largest social networks jumping into the e-commerce space, could this provide some unwelcome competition to e-commerce juggernaut, Amazon ? And without ever leaving Facebook.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Social] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
    In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. Optimize their social media profiles and or help them write content for your company’ site.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 22, 2014
    [Social] B2B Content Marketing: Do More Than Reinvent the Wheel
    visual content, compelling content used to convey a quick message, social sharing, etc.). The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Period. Long-Form Content. Sort of.
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