• VIDYARD  |  TUESDAY, AUGUST 30, 2016
    [Social] 17 Reasons Why Small Business Need (More) Video
    From product marketing to content creation, social posts to event presence, you name it: it’s on you. Today’s consumers spend more time consuming digital video than on social media: 1 hour and 55 minutes per day versus 1 hour and 44 minutes. Show up more in social feeds. Okay, maybe you still do this, I won’t judge).
  • LEANDATA  |  TUESDAY, AUGUST 30, 2016
    [Social] Finding the Time to Sell
    Also, a 2015 study by Implicit discovered the average sales rep spends almost four hours a week updating their CRM system — more than stereotypical time-wasters like social media and coffee breaks combined. Doug Landis was listing all the things that can occupy the typical day of a sales rep. Administrative tasks. Prospect research.
  • HALEY MARKETING  |  TUESDAY, AUGUST 30, 2016
    [Social] Referral Marketing vs. Inbound Marketing vs. Direct Marketing – Which is the key to growth?
    But another firm that has grown through word of mouth may place travel nurses nationally, or serve some other group that would be nearly impossible to increase relevant organic search traffic to through a typical content and social marketing strategy. They convert 30% better than leads generated from all other marketing channels.
  • BIZNOLOGY  |  TUESDAY, AUGUST 30, 2016
    [Social] Biznology’s best info on influencer marketing
    Take your bloggers and social media influencers to lunch. Social media marketing isn’t a popularity contest. What is social media marketing? How to build your influencers in social media. Being pretty isn’t enough for social media marketing. “How dare you?” Enjoy ! Like this post?
  • CONTENT STANDARD  |  TUESDAY, AUGUST 30, 2016
    [Social] 6 Content Strategy Questions Marketers Should Ask Their Audiences
    Here are six questions to consider asking your audience—whether through your business’ newsletter, at your next conference, via a social media poll, or elsewhere. Without it, I’d be guessing. But data doesn’t tell the whole story. They’re not just data points, they’re people with opinions. Get to know them.
  • KAPOST  |  TUESDAY, AUGUST 30, 2016
    [Social] Tips on Optimizing Buyer Personas to Make Content More Buyer-Centric
    Insights from current sales numbers, industry trends, market research, and social media stats all help shape a buyer profile, but remember, this data is focused on the past. What are the social metrics telling you? . Creating buyer personas is not a one and done practice. It’s not a crystal ball or predictor of future behavior.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Social] How to Live Stream Successfully: A Preparation Checklist for Marketers
    HubSpot’s Social Media Marketing Manager, Chelsea Hunersen, stresses the importance of thoroughly researching the topic of your live stream in advance. But to promote your Facebook Live stream, says Conley, “It’s really about doing a social image and spreading the word that you are going live at a specific time.”. Where. YouTube Live.
  • HUBSPOT  |  TUESDAY, AUGUST 30, 2016
    [Social] How to Get Caught Up on Email After Vacation: 9 Helpful Tips
    Pro Tip: To get the most out of your distraction-free work, turn your cell phone on silent and remove email and social media notifications and other distractions from your computer and work atmosphere. 5) Organize your emails into folders. There's nothing that squashes vacation bliss quite like coming home to a crazy inbox. My favorite?
  • WEBBIQUITY  |  TUESDAY, AUGUST 30, 2016
    [Social] How to Get More Blog Traffic – Content Promotion Checklist [Infographic]
    With apologies to George Berkeley , if a blog post is published but no one shares it on social media, does it make an impact? This checklist includes the basics but also several less-used tactics, such as: Incorporate expert quotes in your writing, then give those experts a shout-out in your social media promotion.
  • BULLDOG SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Social] Life in the Fast Lane: Bulldog Takes Home Gold in Derby
    We immediately started cataloguing our progress on social media and sent out an email letting all our fellow Bulldogs know about the challenge, which garnered more excitement and more volunteers to help us with the cause. The Mouth : Trusty Craig (Copywriter) was the brains (and sass) behind our social media efforts. The Strategy.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Social] 11 Simple Tricks To Enhance Your Social Media Images
    The post 11 Simple Tricks To Enhance Your Social Media Images appeared first on Opentopic. Humans are, by nature, very visual beings. In the brain itself, there are hundreds of millions of neurons devoted to visual processing, nearly 30 percent of the entire cortex, as compared with 8 percent for touch and just 3 percent for hearing.
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Social] New Facebook Marketing Research Shows What Works : Social Media Examiner
    The post New Facebook Marketing Research Shows What Works : Social Media Examiner appeared first on Opentopic. Are you wondering what works with Facebook and what’s a waste of time? There’s recently been ton of research to understand how Facebook marketing is helping (or hurting) businesses. Brands & Marketers
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Social] How to Create a Social Media Marketing Strategy
    – Let’s be realistic: hoping to increase clicks and conversions using various social media platforms with no fundamental strategy is like storing water in a broken container. The post How to Create a Social Media Marketing Strategy appeared first on Opentopic. It simply won’t work. Brands & Marketers
  • OPENTOPIC  |  MONDAY, AUGUST 29, 2016
    [Social] How to Create a Social Media Marketing Strategy
    – Let’s be realistic: hoping to increase clicks and conversions using various social media platforms with no fundamental strategy is like storing water in a broken container. The post How to Create a Social Media Marketing Strategy appeared first on Opentopic. It simply won’t work. Brands & Marketers
  • IT'S ALL ABOUT REVENUE  |  MONDAY, AUGUST 29, 2016
    [Social] Data is the Key to More Engaging Relationships with Your Customers
    In order to address this challenge and tailor content and experiences to individual customers, marketers need to be able to listen to and capture contextual and behavioral data across social, mobile, web, email, video, and other digital channels, and combine this with relevant data from their “offline” behavior. Data Management
  • CONTENT STANDARD  |  MONDAY, AUGUST 29, 2016
    [Social] 5 Content Marketing Trends to Plan Your 2017 Budget
    Like Twitter, major social media channels are developing live stream capabilities to get ahead of the curve—some by integrating niche live stream apps such as Twitch and Periscope, and others by making it a focal point of their platforms. ” It’s a good question, and one that’s simply explained without jargon. ” 2.
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 29, 2016
    [Social] Social Media and SEO: When and How They Work Together
    Author: Nate Dame The connection between  social media marketing  and SEO can be confusing. Do social media signals impact search rankings? Should the social media team have a stake in SEO? Part of the confusion here comes from the fact that Google treats social media posts as individual web pages when it comes to search.
  • HUBSPOT  |  MONDAY, AUGUST 29, 2016
    [Social] 17 Hidden YouTube Hacks, Tips & Features You'll Want to Know About
    When people talk about today's most popular social sharing websites, YouTube often gets left out of the conversation in favor of sites like Facebook and Twitter. Although Facebook might be the largest social networking site, YouTube has the second greatest reach after Facebook in terms of general usage. Mind-blowing stuff, people.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 29, 2016
    [Social] 20 Ideas to super-charge your social media network
    Behind every social media strategy you must have a content plan and a network plan. Plus, unlike other social media platforms, you have an unlimited ability to build an audience on Twitter even if your contacts don’t follow you back. Building your social media network. Look through other social media accounts.
  • SNAPAPP  |  MONDAY, AUGUST 29, 2016
    [Social] 3 Ways to Create Customer-Driven Content
    For instance, Buffer is a well-known social media scheduling tool. The Buffer team uses this knowledge to create content focused on social media marketing, advertising, and design. Guest post by Shayla Price. Traditional marketing does not have the same effect on consumers as it once did. They can pinpoint specific consumer interests.
  • CHIEFMARTECH  |  MONDAY, AUGUST 29, 2016
    [Social] The absolutely epic Periodic Table of Marketing Signals
    They are responses to your marketing activity, such as ad clicks, social interactions, or website visits, along with derived performance indicators provided by marketing platforms such as click-through rate or cost-per-conversion. display, paid search, social) or offline (e.g., Social : Impressions, Unique Impressions, CPM.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 29, 2016
    [Social] Infusing SEO Into Your Content Marketing Strategy
    Content Marketing content marketing ideas content marketing strategy content marketing tips keyword planner keyword research SEO Social Media trending keywordsMost search marketers would agree that content marketing is an essential cog in the wheel of SEO.
  • ACT-ON  |  MONDAY, AUGUST 29, 2016
    [Social] How to Tie Your Content Marketing into Your Account-Based Marketing
    Marketing steps up targeted and retargeted advertising, email marketing, and social media. For social media: Once you’ve identified your list of targets, Start following them on social media, if you haven’t done so already. For social media advertising: You know Facebook advertising has killer targeting abilities. It is.
  • SCRIBBLELIVE  |  SUNDAY, AUGUST 28, 2016
    [Social] ScribbleLive Spark: Automate Content Research with Watchlists
    Best Practices Featured Insights content content marketing content marketing tips content producers data influencer marketing influencers scribblelive social listeningWelcome back to our ScribbleLive Spark series, where we outline tips and best practices to use our products for effective results.  Enjoy! TLDR (Too Long; Didn’t Read).
  • HALEY MARKETING  |  SUNDAY, AUGUST 28, 2016
    [Social] Why I Don’t Believe My Clients Who Say They Don’t Care About Emotional Intelligence
    popular model that measures these skills focuses on five points: Self-awareness, self-management, motivation, empathy and social skills. The reason why I don’t believe my clients who say they don’t care about emotional intelligence is because it’s impossible to consider a candidate without evaluating their social skills.
  • CONNECT THE DOCS  |  SATURDAY, AUGUST 27, 2016
    [Social] Arthi at Janmashtami
    After a mad rush through social events, we found ourselves in the Sapuram’s household yesterday night…right when the first round of Janmashtami bhajans were ending and the arthi was about to start. Sometimes, the universe conspires to put you in the right place at the right time.
  • THE NEW STRATEGIST  |  SATURDAY, AUGUST 27, 2016
    [Social] The Best Money You’ll Ever Spend on SEO, Social, and Content
    You may have all the technology and expertise in the world at your disposal, but do you have this crucial element to SEO, content and social media success? beautiful piece of software, with all the data dots connected, and all the keyword bells and social media whistles that you could ever ask for? Do you have a fantastic SEO platform?
  • CONTENT STANDARD  |  SATURDAY, AUGUST 27, 2016
    [Social] Lessons for Your Brand from Facebook Live Video—As Told by Hashtags
    Today, brands wondering about live video have to be ready to accept the unpredictable nature of real life on their social channels. Just as every occasion has a live viewing audience, every social platform is moving towards some version of live video streaming. It seems like every week something new happens on Facebook Live video.
  • JUNTA 42  |  SATURDAY, AUGUST 27, 2016
    [Social] This Week in Content Marketing: The Future Owners of Newspapers? Brand Marketers 
    Though Robert never quite warmed up to the Hangouts experience, due to some significant shortcomings, we discuss why content marketers, in general, should be viewing social media shutdowns like this as an expectation, not an exception. Content Marketing Examples Industry News and Trends PNR Social Media Understanding Your Audience
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Introduction 4 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. sharing content on its social channels. sharing and native social.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, AUGUST 19, 2016
    [Social] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. channels not just on social media, but more important- ly, via email and search.
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Social] How to Create Social Media Guidelines for Your Business
    The post How to Create Social Media Guidelines for Your Business appeared first on Opentopic. – Can you remember the first time you got into trouble with your parents? Perhaps you were standing on the kitchen table with muddy shoes on. Maybe you had just given the family dog an impromptu mohawk. Brands & Marketers
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Social] Facebook’s Political Media Machine, and 5 Other Stories We’re Reading
    Ghost.: A Journey Into the Social Media Lives of Teens. What counts as crossing the line on social media? Social platforms have always been a haven for harassment, but it seems Twitter is having a harder time than its rivals monitoring user behavior. Selected by Joe Lazauskas, editor-in-chief. Wired: Like. Flirt. Digiday: 2.2
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Social] How to Build a Great Newsletter
    On social media, your work is often lost in a sea of posts. Whether or not you believe blogging is dead , one relic of the early internet certainly isn’t: email. Email—and newsletters specifically—remains one of the most consistent ways to build a loyal audience, whether you’re a Fortune 500 company or a freelancer just getting started.
  • BIZIBLE  |  FRIDAY, AUGUST 26, 2016
    [Social] CMO's Organizational Readiness Indicators for Multi-Touch Attribution
    Social. Paid social (LinkedIn, Facebook, Twitter, etc.). Marketing automation programs (MAPs), ad networks, paid social, paid search, outbound efforts, etc. You invest in paid media (search, social, display, retargeting, etc.). You want to accurately connect marketing to revenue. 15 Popular Marketing Channels: Email.
  • LEADERSHIP  |  FRIDAY, AUGUST 26, 2016
    [Social] Crafting the Perfect Social Posts – Part 2
    If you know what you’re doing, social media can be a great thing for your business. The post Crafting the Perfect Social Posts – Part 2 appeared first on LEADership by Louis Foong, CEO The ALEA Group. Infographics Social Media B2B lead generation B2B social media Facebook home Pinterest Snapchat social media marketing tumblr
  • CONTENTLY  |  FRIDAY, AUGUST 26, 2016
    [Social] No Filter: DJ Khaled and the FTC’s Snapchat Problem
    But the platform’s ephemeral content is also something of a nightmare for regulators forced to keep up with a rapidly evolving digital landscape. “In general, there’s an issue of the proliferation of social media marketing platforms,” Mary Engle, head of the Federal Trade Commission’s (FTC) Ad Practices division, told me.
  • CHIEFMARTECH  |  FRIDAY, AUGUST 26, 2016
    [Social] Digital transformation at the AARP, from old to new
    At AARP Services, I am responsible for strategy, product development, user design, and digital technology and operations across the different digital channels — web, mobile, social media, and e-mail. Had your fill of millennial marketing articles lately? Let me eat my drone-delivered Domino’s pizza in peace.” What does it entail?
  • OPENTOPIC  |  FRIDAY, AUGUST 26, 2016
    [Social] How to Create a Successful Social Media Call-to-Action
    billion active social media users online, there’s no denying that it’s an excellent avenue for your business to explore and experiment with. Implementing strategies within your own social platforms to co-operate with common social behaviours can aid in achieving many of your. With over 2.3 Brands & Marketers
  • ION INTERACTIVE  |  FRIDAY, AUGUST 26, 2016
    [Social] Interactive Content Marketing Weekly Roundup: August 22-26
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! Another busy marketing week, another exciting Friday! At the end of every week, we bring you more news, best practices, and exciting tips and tricks for you marketing mavens out there. Check it out! You mix them up!! Facebook.
  • CONTENT STANDARD  |  FRIDAY, AUGUST 26, 2016
    [Social] The Top 10 Stats from 2016 that Show the Importance of Email Marketing
    Proving your company deserves a spot among those favorites necessitates care and consideration for readers—just as it does with your blog and on social. 3. Just as you’d develop a regular publishing cadence for your digital publication and meter your social posts, it’s crucial that you deliver your emails with the right frequency.
  • ACT-ON  |  FRIDAY, AUGUST 26, 2016
    [Social] 5 Content Marketing Lessons from David Ogilvy
    For example, Co-Schedule recently used this headline in their article: “This Is the Social Media Posting Schedule That Will Boost Your Traffic By 192 Percent,” which captured 409 shares. Social listening. David Ogilvy (1911­–1999) was a seminal figure in 20 th century advertising. Five content marketing lessons from David Ogilvy: 1.
  • HUBSPOT  |  FRIDAY, AUGUST 26, 2016
    [Social] How to Improve SEO Using Educational Resources: One Company's Step-by-Step Framework
    Using the exact templates above for the outreach I did for " 100+ Job Boards For Job Seekers and Recruiters ," I received a 17% response rate , built 8 EDU backlinks , and got social media shares to the students of two different universities. That said, SEO is very much a rich get richer game. How can you break into the top 10? Keep reading.
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Social] 2016 Social Media Trends – Opentopic
    opentopic.com – Here’s a quick recap of what some of the 2016 social media trends are all about. We could throw statistics around all day, The post 2016 Social Media Trends – Opentopic appeared first on Opentopic. Oh, and Facebook sees an average of eight billion video views a day. Marketing - Publishers
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 25, 2016
    [Social] ABM Vendor Guide: Special Features to Deliver ABM Messages
    Most Execution firms in the Guide specialize in a particular channel, such as display advertising, social media advertising, Web content, or email. Differentiators include: channels supported (display advertising, social advertising, CRM, marketing automation, email, direct mail, telemarketing, text, mobile apps, content syndication, etc.)
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Social] Top 6 Popular Social Media Trends, that will Change Your Business
    – The social media ecosystem is changing fast. Brands need to catch up with the social media trends to get that desired competitive edge. The post Top 6 Popular Social Media Trends, that will Change Your Business appeared first on Opentopic. This is not a cliché! It is the need of the moment. Marketing - Publishers
  • OPENTOPIC  |  THURSDAY, AUGUST 25, 2016
    [Social] Twitter – Social Media Marketing
    brightideasforbusiness.com – Many small businesses are learning how to build their engagement and awareness, one tweet at a time through Twitter, the global microblogging social media platform with 307 million (and growing) monthly active users. The post Twitter – Social Media Marketing appeared first on Opentopic.
  • HALEY MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Social] You Should Want to Win First Prize, Right?
    Investing in content creation (blogging), and avenues to deliver that content (newsletters, social media strategies, etc.) SEO/Social Media Organic Website Traffic Strategy SEO Strategies Staffing Firm Marketing What is Organic Website TrafficHumor me for a moment and pretend your staffing firm is a pizza restaurant.
  • LEAD LIAISON  |  THURSDAY, AUGUST 25, 2016
    [Social] Marketing Guru Covers: What to Post on Social Media
    It seems like some people have it all figured out when it comes to social media and others are sitting on the sidelines, wishing they could get some “likes” and “shares”. You just need to know what to post on social media, and you can move up the ranks and become a power user. Use Images. Visual content is all the rage right now.
  • READYPULSE  |  THURSDAY, AUGUST 25, 2016
    [Social] Influencers’ Most-Loved Social Platform
    One way to make certain you accomplish this is by choosing the right social media platform that appeals to your audience. This will help you be one step ahead of building a successful social influencer program. influencers who have an active blog and are active on social media in July 2016. The Most Loved Platform Is….
  • KEO MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Social] Three Tips for Boosting SEO with Social Media
    There has been a lot of discussion about whether or not social media activity and posts are ranked by the search engines, or if they help with search engine optimization (SEO). What we need to remember is that social media and SEO should exist as a mutually beneficial relationship, reinforcing and strengthening the other. 
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 25, 2016
    [Social] 5 Things to Pay Attention to in a B2B Competitive Analysis
    How often do they post blogs and on social media? These include blog posts, whitepapers, webinars, videos, as well as social media profiles. This is great to get a high level view of the competitor’s social media presence; it also helps to determine how influential/respected a competitor is in the industry. Final Thoughts.
  • CONTENTLY  |  THURSDAY, AUGUST 25, 2016
    [Social] How Carlsberg Produces Probably the Best Beer Content in the World
    Carlsberg—one of the five largest brewery groups in the world, the fourth largest in the UK, and the biggest brewer in Northern Europe—started experimenting with the social network. In the UK, Carlsberg partnered with customer engagement agency The Marketing Store to launch a social media newsroom last year.
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 25, 2016
    [Social] The Top Skills In-Demand for Today’s Hybrid Content Marketer
    From search engines to social media , digital technology has played a huge role in growing and shaping our industry. While the most common skill listed by marketers is social media marketing, SEO/SEM is the top in-demand skill by employers—a skill that doesn’t even appear on the other list. Technical Skills and Resources.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 25, 2016
    [Social] Why it’s a very good sign that people don’t read your content
    It was tweeted more than 400 times, twice the number of social shares I had received in a year. Yet it created a small social sharing firestorm! This is the exceptional example of a person or company that transcends the content, transcends SEO, transcends social media and becomes a Heroic Brand. By Mark W. Schaefer. Stop it.
  • SNAPAPP  |  THURSDAY, AUGUST 25, 2016
    [Social] What Personality Assessments Reveal About Your Customers
    There’s more marketing power behind personality assessments than social sharing, however. Other results include “Data Hound,” “Social Butterfly,” and “Creative Mastermind” -- all of which have flattering summaries that reinforce positive beliefs the user likely has about themselves. Personality assessments are fun. What’s your crystal?
  • HUBSPOT  |  THURSDAY, AUGUST 25, 2016
    [Social] How to Transform Your School's Image
    You can build a landing page around the anchor content, as well as promote on your website and via social media. In addition to newsletter articles or internal emails describing the backstory and hopes of the new image, you can include calls-to-action for them to share linked content through their social media accounts. Education
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 25, 2016
    [Social] LinkedIn Sales Navigator Is Not Enough For Most B2B Sales & Marketing Teams
    Social MediaI understand why organizations are jumping on-board with the new LinkedIn Sales Navigator. completely agree that sales teams need to invest in LinkedIn Sales Navigator as: LinkedIn is steadily restricting functionality (that sales leaders need) from the free version.
  • ACT-ON  |  THURSDAY, AUGUST 25, 2016
    [Social] 10 Groups to Join on LinkedIn if You’re in Marketing
    While Twitter and Facebook often steal the show, LinkedIn is truly the unsung hero of social media for marketers. Join this group to find curated conversations, white papers, industry reports, and trends on the following topics and more): Social media marketing. Infographic ©2016, Statista. for marketers. Digital Marketing. Online PR.
  • KEO MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Social] New Marketer’s Guide Delivers B2B Marketing Budget Guidelines
    Some of these solutions include marketing strategy, brand positioning, website design, lead generation, search engine marketing and optimization, online advertising, social media, mobile marketing, local marketing and more. With the upcoming New Year comes a new set of challenges that marketers will want to take into account. KEO News
  • BULLDOG SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Social] Harnessing the Power of VR and AR Part II: Applying the Technology in B2B Marketing
    Participants can then take pictures of themselves within the AR environment and share them on social media. However, these are all consumer-oriented initiatives. What about B2B marketers? At Bulldog Solutions, we believe that the answer to that question is, categorically, YES! Or, is it better to visualize the solution? Event Experiences.
  • B2B LEAD GENERATION BLOG  |  WEDNESDAY, AUGUST 24, 2016
    [Social] How giving useful ideas and secrets builds trust
    People use the web and social media for research; they’re looking for fresh ideas, insight, and actionable information. I had coffee with a potential partner, and our conversation ebbed to us talking about business philosophy, marketing, and lead generation. talked about freely sharing ideas and helping people. ” My response.
  • HINGE MARKETING  |  WEDNESDAY, AUGUST 24, 2016
    [Social] 3 Essential Marketing Skills that Drive Growth in Professional Services
    Reaching out to industry blogs and publications and actively promoting content via social media to increase inbound links. Social Ammunition – Producing blog posts gives your team a reason to be active in social media. Linking to these posts on social networks is a great way to generate traffic. It’s not always obvious.
  • OPENTOPIC  |  WEDNESDAY, AUGUST 24, 2016
    [Social] Tim Berners-Lee tells Facebook it’s wrong about Internaut Day
    Facebook users across the world were greeted upon the opening of their social media pages with news that on yesterday (23 August) was the 25th. Tim Berners-Lee – the person credited with being the father of the internet – has taken to Twitter to tell Facebook to ‘#getitright’ after it claims 23 August was the 25th birthday of the internet.
  • ION INTERACTIVE  |  WEDNESDAY, AUGUST 24, 2016
    [Social] Semi-Homemade Interactive Experiences
    Implementing a Twitter element into your experience is a great way to encourage social sharing as well as engage with your users in a different way. Try having the last step be to enter social information or share the page for a chance to enter a prize. I am a longtime fan of the cooking show ‘Semi-Homemade Cooking.’ Tweet This!
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 24, 2016
    [Social] How to select the perfect B2B data vendor
    Most B2B marketers rely on customer data from third party suppliers. But how do you choose among the myriad data providers out there? Just To get started, you need to identify your business and marketing objectives.  Let’s look at this process in detail. Here are some examples. Data needs for acquisition. Criteria for vendor evaluation. Criterion.
  • HUBSPOT  |  WEDNESDAY, AUGUST 24, 2016
    [Social] How to Create an Engaging Snapchat Story: A Start-to-Finish Guide
    With that in mind, Snapchat -- a real-time messaging and multimedia app -- has become an increasingly attractive channel for those looking to engage the 18-34 year old demographic and grow their brand's social media presence. Social Media featured-1 Daily Weekly CanonicalWith the average attention span dipping to just 8.25
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 24, 2016
    [Social] 5 Tips To Rock Your Snapchat Marketing
    With more than 110 million daily active users worldwide, Snapchat has proven to be a social media powerhouse itself, giving big players like Facebook and Twitter a good run for their money. In fact, Snapchat grew as much in one year as Twitter has in four years altogether. And according to eMarketer, Snapchat is expected […].
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, AUGUST 24, 2016
    [Social] A reasonable plan to scale content marketing efforts
    While it may be easy to post daily to our social media channels, it’s much more difficult to develop rich branded content that promotes thought leadership — like an eBook or white paper. As far as what to create, we look at small to big: Social media posts. Visual content (easy: social images; hard: infographics).
  • SNAPAPP  |  WEDNESDAY, AUGUST 24, 2016
    [Social] 3 Ways to Boost Your Sales With an ROI Calculator
    That social proof is more valuable than a Super Bowl ad spot. If you caught my recent article What Is an ROI Calculator , you know that online calculators are powerful marketing tools. If you haven’t read that, go check it out. I’ll wait. What you might not know is that an ROI calculator can actually boost your sales in three ways. 1. Voila.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social] Aaron Eastlack Makes Great Music – and Love Connections
    Here’s what Aaron Eastlack, a Haley Marketing Social Media Marketing Advisor, is into: HIT: Bass Guitar Player. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! How I Got Started. I’ve played musical instruments since I was a child. Why do I love playing bass?
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social] How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner
    Do you want more brand recognition from the links you share on social media? In this article, you’ll discover five ways a branded URL shortener can strengthen your social media presence. The post How to Improve Social Media Posts With Custom URL Shorteners : Social Media Examiner appeared first on Opentopic.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Social] Ghost Social: The Curious Case of the iPad Pro Ad
    Except the photographer isn’t eating the food—he’s painstakingly recording it for social media. Most major social networks—Facebook, Snapchat, Twitter, Instagram—feature these dark posts that slip across the web. Brands are pumping more and more money into social media advertising. But then the camera zooms out.
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social] What Can Staffing Firms Learn from NBC and the 2016 Rio Olympics?
    generation that lives on social media and Snapchat needs to be reached on social media and Snapchat. Provide users with interesting and engaging content, and use social media as a hub to distribute that content. Reach us on social media. Check out our blogging and social media services. MILLENIALS. No time?
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social] 3 Billion Social Shares and What Brands Can Learn from Them – Hootsuite Social Media Management
    The post 3 Billion Social Shares and What Brands Can Learn from Them – Hootsuite Social Media Management appeared first on Opentopic. In the five or so minutes it’ll take to read this, nearly 16 million Facebook posts will be liked, 2.1 million Tweets will be posted, and 1.4 million Snaps will be chatted.
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Social] Truth in Advertising Takes on the Kardashians
    When the Kardashians shill for a product on social media, a lot of people see those advertisements. Brands Social FTC Influencer marketing Instagram Pewdiepie TINAAmerica’s first family is officially on notice. The problem is that people may not realize they’re looking at an ad. Via TINA. Warner Bros., Score one for TINA.
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social] 5 Creative Ways to Grow Your Email List : Social Media Examiner
    The post 5 Creative Ways to Grow Your Email List : Social Media Examiner appeared first on Opentopic. Want to grow your email list? New tools and placement options have made it easier than ever to create an offer that compels blog visitors to share their email address with you. Marketing Technology
  • OPENTOPIC  |  TUESDAY, AUGUST 23, 2016
    [Social] An Ecommerce Marketing Event: How to Supercharge Your Brand on Instagram? – Web Design
    Recent studies have shown that Instagram gives 25% more engagement in comparison to other social media platforms. Just like any other social media. When used in the correct manner, Instagram can be one of the best visual advertising and highly-targeted channels for your business. – Web Design appeared first on Opentopic.
  • SALES ENGINE  |  TUESDAY, AUGUST 23, 2016
    [Social] Feeding Sales Is a Process, Not a Project.
    conversation is a two-way street, and it doesn’t matter if you start the conversation from a phone call, voice mail, or email, or if a prospect finds you through Google, social media or a referral. For decades, the B2B marketer has been a manager of projects. Project-based marketing always has a beginning, middle, and an end. Congratulations!
  • CONTENTLY  |  TUESDAY, AUGUST 23, 2016
    [Social] Introducing Contently Social
    In 2016, people don’t just visit their social channels for cheap thrills. To efficiently reach this level of quality, brands need top-notch technology that integrates with all their social channels, as well as talented professionals (writers, editors, and designers) to create social content that resonates.
  • KEO MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social] Reach Senior Executives through Social Media
    A strong online marketing program includes a healthy emphasis on social media because social media is where many people are connecting online these days. But many business people feel that social media outlets are primarily the realm of non-business discussions or are populated with young people who are just looking for a good time.
  • CONNECTING ELEMENT  |  TUESDAY, AUGUST 23, 2016
    [Social] How to use moving GIFs on Facebook and Twitter
    Blog animated GIFs digital marketing agency engagement tactics Facebook social media marketing social sharing social-media strategy TwitterSpend some time on the internet and you’ll soon learn that there’s an animated GIF for every occasion. Here’s how to give your followers the gift of GIFs….
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, AUGUST 23, 2016
    [Social] One Third of CMOs Not Integrating Within Digital Channels
    As you can see, within digital channels such as mobile and social, one-third are "not all integrated." It’s no secret that the best customers are the ones who engage with brands across multiple channels. It’s not surprising, therefore, that the brands who deliver value to customers across channels see strong growth.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 23, 2016
    [Social] 8 Examples of B2B Businesses Managing Powerful LinkedIn Pages
    There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. SAP is writing a story on social to build emotional connections and positive associations with the brand. Ernst and Young. HootSuite. Adobe.
  • WEBBIQUITY  |  TUESDAY, AUGUST 23, 2016
    [Social] The Five Best Pinterest and Instagram Marketing Tools
    Greater use of visual communication has in turn made Instagram and Pinterest two of the fastest-growing social networks. As with other social networks, the right tools can help marketers use these platforms more effectively. Dominated by fashion and food posts,  Pinterest is most commonly viewed as more of a B2C platform by marketers.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 23, 2016
    [Social] What Does “Going Pro” Mean for Your Email Marketing?
    Email marketing is also thriving because it integrates easily with other digital mediums, it’s a powerful lead-nurturing tool, it’s relatively simple to implement, and it’s 40 times more effective than social media at generating conversions. Consider adding email opt-in forms to your social media sites. Think again.
  • LEAD LIAISON  |  TUESDAY, AUGUST 23, 2016
    [Social] The Marketing Guru Covers: What are the benefits of social media marketing?
    Social media is everywhere. Many companies are leveraging their social media presence to build a more personal relationship with their audience. What are the benefits of social media marketing? Social media marketing allows you to increase your online presence. Learn more about our integration with social media!
  • HALEY MARKETING  |  TUESDAY, AUGUST 23, 2016
    [Social] What Type of Paid Advertising Campaign Should Your Staffing Firm Use?
    Social Recruiting Campaign: Social Recruiting campaigns allow your company to reach a very specific audience based upon their demographics, likes, interests, geography and more. Desire to strengthen your social media strategy and social media reach? Strengthen your talent pool? Struggling to reactivate your candidates?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 23, 2016
    [Social] How to be a marketing maverick in an old-fashioned industry
    Industry wisdom suggests that Geospatial companies are weak on social selling, but we had a sneaky suspicion that things are changing. B2B and social media branding business strategy Influence marketing Marketing Strategy customer acquisition elaine ball marketing strategy social media strategyOh yeah, I saw that eye roll.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 23, 2016
    [Social] CMOs fail to go beyond brand awareness on LinkedIn
    Recent studies show 87% of B2B sales and marketing leaders are using LinkedIn and other social media platforms, but less than 1 in 5 can clearly prove and demonstrate social media ROI. Social Media LinkedIn LinkedIn MarketingThe post CMOs fail to go beyond brand awareness on LinkedIn appeared first on Marketing Insider Group.
  • ACT-ON  |  TUESDAY, AUGUST 23, 2016
    [Social] From Scratch: Three (More) List Building Strategies for Agencies (and Others)
    It’s because of the noise and cost and management overhead of effective AdWords campaigns that I’ve turned to social media platforms for advertising today. LinkedIn will allow you to get in front of a wide, targeted professional audience in a social, yet professional context. First, nail the basics. Three Paid List-Building Strategies.
  • OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Social] Options for Publishing on Social Media Keep Expanding
    Options for Publishing on Social Media Keep Expanding The latest news for digital magazines publishing on social media: Instagram, Line, Facebook, and more If you’re publishing on social media – and if you’re not, contact us immediately for a free 30-minute conversation, things just got real!
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