• HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Social] 39 Holidays to Add to Your 2016 Social Sharing Calendar
    If you want to build a comprehensive social media marketing strategy you’re going to need one major thing.a Everybody wants to be great on social media, but what an overwhelming majority of businesses and social users fail to do is develop a monthly and annual strategy to guide them towards success. That's why we want to help!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, FEBRUARY 12, 2016
    [Social] Cuddle Up With Some Social Media Stats This Valentine's Day
    Regardless of whether or not the title is a little cutesy, the fact remains that marketers and social media are, well to borrow a line from the infographic below "feeling the social relationship." " The stats below come via a survey conducted in partnership with Social Media Today. Social Marketing
  • BIZIBLE  |  FRIDAY, FEBRUARY 12, 2016
    [Social] To Measure Marketing Impact, You Must First Retire the MQL
    vanity metric like social likes and page views. In the traditional mindset, visitors come to your site, eventually take an action that turns them into MQLs, are then nurtured until they become SQLs and are passed to the sales team. But times have changed. Sometimes “that’s how we’ve always done it” isn’t the best way moving forward.
  • HALEY MARKETING  |  FRIDAY, FEBRUARY 12, 2016
    [Social] So You’re Blogging. Now What?
    Your blog articles are fed to your social media pages, and you like/share them. Relying on an automatic feed to share your blog content on your social media pages is a very useful practice. If you want to reach more people through social media, it's time to take that a step further. Sharing Blogs via Social Pro Service.
  • HUBSPOT  |  FRIDAY, FEBRUARY 12, 2016
    [Social] 3 Monster Reasons to Leave Online Marketplaces and Start Your Own Online Store
    Perhaps you use social marketing and a free blog site to point potential customers toward your little store. No other company will receive benefits from the blogs you write, the social media posts you share, or the tutorials you post to YouTube. Why shake up a good thing? Why risk everything you have while reaching for more ?
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 12, 2016
    [Social] Email Marketing and Mobile Apps: A Well-Suited Pair
    Build your audience – add a signup form to your website, promote it on social media, collect signups at the point of sale. Build your audience – promote your app in email, in-store, on the web, through social. If you like email marketing because it connects you with your customers, you’re gonna love mobile apps.
  • ACT-ON  |  FRIDAY, FEBRUARY 12, 2016
    [Social] A Valentine for Marketers
    And just this once, just because Valentine’s Day is coming up, and just for fun, let’s have a poem … one the social marketers among us might especially appreciate. Social Love. Want to learn more about creating killer content for social media marketing? Social Media MarketingMany more. With Pinterest.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • SCRIPTED B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] The Ultimate Guide to Building a Content Marketing Team
    is, content that increases awareness, drives leads, fuels social, augments. awareness, drives leads, fuels social, augments PR, accelerates. What types of content are needed to reach these (goals blog posts, white papers, social media posts, etc.)? 5. Promotion and social strategy How to build. Social media manager).
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Creating Ideal Customers: Personalize Every Experience to Increase Engagement, Advocacy, and Revenue
    On social channels, the experience can be just as impersonal. promotions across web, social, mobile, e-mail, or any digital channel. Social Marketing Listen, analyze, and personally engage customers across millions of. conversations, discussions, and connections on social networks. Creating Ideal. On Facebook, only 16%.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Grande Guide to Social Advertising
    Social Advertising What Is a Grande Guide? topic—in this case, social advertising—with a minimal. This Grande Guide is about advertising in the social. GRANDE GUIDE SOCIAL ADVERTISING Are Social Advertisements. Targeted social advertisements, coupled with research. Global social network advertising revenues.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Marketing Automation Simplified
    12 The Role of Social Media and Content Influence Inbound Marketing. responses, web page views, social engagement, and other core attributes—marketers have a wealth of. we learn more about buyers across all touch points such as events, webinars, social, and video, we gain. As social media users, we review a constant flow of.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Digital Body Language: Reading and Responding to Your Prospects’ Digital Buying Behavior
    Integrated information from cross-channel, content, and social marketing with data management and dozens of. DIGITAL BODY LANGUAGE GUIDE | 1 Digital Body. Language Reading and Responding to Online Digital Buying Behaviors. DIGITAL BODY LANGUAGE GUIDE | 2 The game has changed. Your next customer will research and evaluate your. involved.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Grande Guide to Lead Scoring
    observations, and turn to social media to crowd-source. PROSPECT INFLUENCES As prospects receive more and more messages, information, and education through social media during. Grande Guide to. Lead Scoring What Is a Grande Guide? You know what the typical day is like for marketers. never mind keep up with the latest marketing trends.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Grande Guide to B2B Blogging
    readers, emails and on social media channels, and it. email and the social networks they use most. Plus, social sharing icons offers the validation that your posts. content socially, and interacting with the blog community. successful articles from a social sharing standpoint. Share it on social networks.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] The Demand Gen Pro's Cookbook
    PINWHEELS From the DocuSign Kitchen Nothing fills a funnel like a heaping portion of social media. social media, and customers of competitors. Prove social media’s impact on demand generation to increase the pipeline. Twitter response/impressions) DIRECTIONS Preheat your social media oven. THE DEMAND GEN PRO’S. delight.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Frictionless B2B - Creating a smoother customer journey in a world of marketing potholes
    Products Legend BlueKai DMP Cross-Channel Marketing Social Marketing Content Marketing 6Communicate. The program was also deployed across social and online remarket- ing channels, leveraging dynamic content from inbound traffic on their own website and outbound (email and. marketing potholes. 2Introduction Continuous. Effortless.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] The Ultimate Guide: Getting started with Social Selling
    with Social Selling INTRODUCTION Digital disruption has revolutionized. is irrelevant.”. — Jay Baer, Marketing Speaker, author of Youtility 01 The Ultimate Guide: Getting Started with Social Selling Chapter 1: Why Social Selling? 72% 81% Buyers use social media to research. 72% of buyers use social. SOCIAL SELLING?
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] A How-To Guide for transforming your database to support effective segmentation and persona-driven communication and engagement
    Every person who gets online to work, play, or learn, displays unique habits and social behaviors over their keyboard, tablet, and smart phone. Integrated information from cross-channel, content, and social marketing with data man- agement and dozens of AppCloud apps enables these businesses to target, engage, convert, analyze, and use.
  • ORACLE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] How to Create Personas for your B2B Content Marketing Strategy
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, FEBRUARY 11, 2016
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, FEBRUARY 8, 2016
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • BLUE FOCUS MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Social] How SocialStudent Improves Engagement and Collaboration @KatyTroughton #IBMConnection #education
    What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton , General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect Conference in Orlando, Florida. FOR EWORD by David C.
  • HALEY MARKETING  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Website Traffic Bounced Back, but Not All the Way Back
    Will posting content consistently to social media actually work? Content Marketing SEO/Social Media content marketing marketing for staffing agencies Staffing Website Traffic Website AnalyticsNaturally, we usually see a drop at end the year but that trend was compounded by a lack of qualified job candidates looking for new jobs.
  • CAPTORA  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Highlights from Growth Hackers AMA with Paul Albright
    We execute across search/advertising/social channels with Captora and put new contacts into Marketo for nurturing and scoring. Growth marketers of the world, we heard your cries and we’re here to help! We recently partnered with Growth Hackers to bring you a free-for-all Ask Me Anything (AMA) session with Captora CEO Paul Albright.
  • BIZIBLE  |  THURSDAY, FEBRUARY 11, 2016
    [Social] How Pricing Affects Marketing Strategy for B2B SaaS Companies
    It impacts how much you’re willing to bid on a keyword in Search, how much you’re willing to pay per click on Social, what targeting technologies you’re willing to use, etc. While SaaS companies often get grouped into a single vertical, the reality is that they are not one-size-fits-all. Are they in the $10/month range? Demand Gen vs. ABM.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 11, 2016
    [Social] 7 Tactful Ways of Facing The Horrors of Digital Marketing
    Horror #2: The Sneaky Social Media Crisis. You’re on a vacation, enjoying the warmth of the sun while you’re idling by the beach, sipping your piña colada when you received a call from your manager or team member who informs you that a social media crisis has blown up and they need your help right away. Guest post by Philip Masterson.
  • FATHOM  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Fathom SEO Pulse #57: Super Bowl Search Winners, 302 Redirects & More
    Content Marketing Digital Advertising Digital Marketing SEO Social Media SEO PulseWelcome to Fathom’s weekly SEO pulse, where our goal is to help you stay on top of any new strategies and changes in this integral part of your overall marketing strategy. Here’s the latest SEO news: Search Winners from the Super Bowl. link].  . 301 vs 302?
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Why 9Round should be using SOCi for social media management
    And I noticed that while there are social media profiles for other local 9Round gyms , the new Penrose location has yet to embrace social media. It occurred to me that both 9Round and all their franchisees are 100% percent responsible for all their social, including creating their social media profiles. You know what?
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Social Media is Even More Important in our Modern Marketing Future
    For many marketers social media has become something that they don't talk about anymore, but they know they have to use it for their success. We are way beyond the point of vanity metrics, and social media goals and metrics need to align with those of the business. Social MarketingThis is not news. Time and Traffic.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 11, 2016
    [Social] 4 Snapchat Marketing Major Keys to Success from DJ Khaled
    The social media platform is perennially misunderstood by businesses and everyone over thirty years old, but it also has grown in user base and reputation so rapidly that it has overtaken Facebook in esteem among American teens and tied the social network in terms of daily video views at four billion (yep—billion). Remember DJ Khaled?
  • VISUALLY  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Marketing to Baby Boomers [Infographic]
    Sarah Corley is a marketing specialist at the WSOL agency where she works with clients to deliver stellar results via social media strategy. There are four living generations in America, and each has a different set of experiences and goals. Baby Boomers were valued in their youth and want reassurance that their ideas are still valued now.
  • HUBSPOT  |  THURSDAY, FEBRUARY 11, 2016
    [Social] The State of the Mobile Experience: How People Use Their Phones Today [Infographic]
    In fact, people prefer a phone call to share major life events over all other forms of communication -- including social media, text, and email, according to recent data released by Invoca. 66% of millennials are very likely to contact a business by calling versus 22% who are likely to use social media. Even millennials. pedestrian.
  • ACT-ON  |  THURSDAY, FEBRUARY 11, 2016
    [Social] Why Customer Experience is the Hot New Thing in Marketing
    Good customer experiences open up the possibility for customers to respond to you on social media. Social media. In the context of customer experience, social media is a customer service function and a content marketing function. Don’t forget to tweet your thanks when social works for you. ). Really, really good.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] @KatyTroughton Shows How SocialStudent Improves Engagement and Collaboration #IBMConnection #education
    What is IBM doing to help empower students to better engage, collaborate, and take a leading role in the social age? This is the question Katrina Troughton , General Manager, IBM Social and Smarter Workforce Solution, addressed during a panel at the 2016 IBM Connect Conference in Orlando, Florida. FOR EWORD by David C.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] 5 Mobile Insights That Will Change How You Market to Millennials
    Millennials are often multi-tasking when they’re scrolling through their social feeds, checking email, or even browsing websites.This shift in social norms has immense implications for marketers. Everywhere you go, millennials are looking down at their phones. What are their views on privacy? How do they prefer to communicate?
  • CAPTORA  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] [UPCOMING WEBINAR] How to Build an A+ Team with Barbra Gago
    People thought I was crazy to give up a steady job at that time, but I didn’t want to sacrifice my well-being. I had built up my personal brand online for best practices around SEO, social media and community building (which soon turned into what we all know as Inbound Marketing). How to figure out the right hiring priorities.
  • PAUL GILLIN  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] Five Often-Overlooked Reasons Senior Executives Should Use Social Media
    hear these objections all the time when speaking to top executives about social media. The same applies to online interactions, and that’s why social networks can be so powerful for executives. B2B LinkedIn marketing Social Media social networks Tips linkedin Medium Twitter“I don’t have time to build my LinkedIn profile.
  • FATHOM  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] Using the New Lead Gen Feature in Facebook
    Blog Feed Facebook Paid Social ppcIf you’re looking for a fast, easy, and cost effective way to generate leads outside of traditional paid media advertising with AdWords or Bing, you will want to consider the new Facebook Lead Gen feature. What if you could eliminate a few of these steps and still generate a lead in a more cost effective way?
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] Social Listening: Harness Marketing Insights from Consumer Conversations
    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar  series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations. We discussed tips and tricks for finding and utilizing Social Listening in your organization!
  • ION INTERACTIVE  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] Heading to Content2Conversion? Explore Scottsdale with ion interactive
    Their “Good Citizen’s Social” is every day from 3pm-6pm. We’re so excited to be sponsoring and attending Content2Conversion this year. All the best converting content marketers in one place? How could we possibly ask for more?! Here’s our little guide to what looks interesting:   Museums. Scottsdale's Museum of Contemporary Art. Outdoors.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] 10 Social media metrics every marketer needs to know
    Rob Petersen’s latest webinar is all about measuring social media. If social media is so important, why are most marketers unable to measure it? Do they need to know the social media metrics that matter and how they are monitored? 92% of marketers say social media is important to their business ( Social Media Examiner ).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] Are marketers getting lost in the Dark Funnel?
    The rise of online and social marketing and the vast distribution of content have added another level of complexity to what we used to think of as a sales funnel. Before the explosion of social media and content marketing, marketers probably knew the answers to these questions. By Krista LaRiviere, {grow} Community Member.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] Leveraging Alumni to Help Drive Inquiries and Applications
    Run campaigns encouraging alums to post content on your social media sites. These aren't alumni-siloed social media profiles. Direct the alumni-generated content (AGC) to the social media pages that prospects visit. Alumni can email back responses or post directly to your social media channels with a campaign-branded hashtag.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] #SB50 Postmortem – What We Can Learn from Super Bowl Social Marketing
    It’s become something of a standard for television advertising for commercials to have a social tie-in and second-screen component; the discussions that inevitably unfold online around ads often can prove as climactic as the ads themselves. Integrate Your Promotions Across Multiple Social Channels. If you’re anything like the 111.9
  • HINGE MARKETING  |  WEDNESDAY, FEBRUARY 10, 2016
    [Social] 9 Ways to Repurpose Content and Reach a Larger Audience
    Determine what content has been shared the most on social media, or what has generated the most website traffic. Blog posts also attract web traffic from search engines and social media, keeping your firm’s website a destination through a continuous stream of current and relevant content. 2. Identify what has performed the best.
  • CMO ESSENTIALS  |  TUESDAY, FEBRUARY 9, 2016
    [Social] Marketing Confession: I Didn’t Watch Super Bowl 50
    This does not mean that I’m totally unaware of them. I got promoted glimpses across the social media I frequent, my inbox is filled with links to posts focused on the “best” ads, and many companies (Doritos being the stand out for me), took their advertising game to Twitter early, offering to reward the best tweet on game day.
  • CINTELL  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 17 Things High-Performing Companies Do to Optimize Their Buyer Personas
    In addition to internal CRM data insights, extensive external data sources are used to augment internal data, this may include personality attributes, professional details, social indicators, education level, income, and more. 9. But getting to a state of persona nirvana is easier said than done. Related reading: Why Personas Fail.
  • FATHOM  |  TUESDAY, FEBRUARY 9, 2016
    [Social] Trust Issues in the Marketing Industry: A Road Map to Rebuilding Relationships
    Only 3% of respondents said sponsored posts on social media encouraged them to try a new product. Marketers and agencies don’t trust each other – CEOs don’t trust marketers and customers don’t trust advertisements. It’s a self-perpetuating cycle that is hard to break. Fournaise Marketing Group. The McCarthy Group. Lab 42. Wrong.
  • VIDYARD  |  TUESDAY, FEBRUARY 9, 2016
    [Social] What B2B Marketers Can Learn from Super Bowl 50 Ads
    Meet the Ketchups isn’t groundbreaking, but it doesn’t need to be – it’s fun, and it’s the perfect recipe for social sharing. This commercial will live on well past the Super Bowl on social channels and in office jokes. The big lesson here comes from the opportunity for interaction with your customers. The main take-away for me?
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Social] What is Retention Marketing, and Why You Need to Start Today
    In the past SEM and social media were cheap and effective ways to drive traffic to our ecommerce sites. Social media is seeing a similar trend to Adwords. According to a study by AdAge , your organic social reach is on the decline as well. To get real exposure on social media you can pay for social ads or promoted posts.
  • HALEY MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Social] The Psychology of Social Media: How Your Staffing Firm Can Use Dopamine To Its Advantage
    Below are ways to use ‘likes’ to your staffing firm’s advantage by making potential clients and candidates invested in what you have to say across your social media platforms. The way dopamine is released, with regard to social media, is much more basic (and sedentary). Every social media platform has a way to ‘like’ and share content.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 9, 2016
    [Social] B2B Video Marketing Done Right
    Sprout Social: What is Sprout Social? Sprout Social: 101 Product Overview. Sprout Social: Marquette University. The word these days is content. Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. Informative. Explainer.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, FEBRUARY 9, 2016
    [Social] The Preferred Methods of Social Sharing by CMOs
    Many are quite adept and active when it comes to their social media footprint. Last week via a Forbes post I shared some social CMO stats from 2015 including top hashtags shared by CMOs for the year and most popular publication, too. Leadtail uncovers social insights reports on CMOs and other decision makers. CMO Corner
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 4 Elements that drive B2B direct marketing results
    Social media can be included once the individual has responded and provided that information. Do You Know the Basics? Over the past few months, I have gotten a number of calls from individuals who are seeking new sales leads for their company. They range from marketing managers to sales managers, and even presidents of smaller firms.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 3 Ways to Make Your Brand Fashionable
    In fact, I’m much more likely to buy a brand that I have heard of, and other customers are likely the same way because familiarity with a brand serves as social proof. Author: Melanie Grant As Coco Chanel once said, “In order to be irreplaceable one must always be different.” Put your customers on a pedestal.
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 9, 2016
    [Social] Improving Customer Relationships with Marketing Automation
    Customers who download and share content regularly and who interact on social media accounts are extremely valuable. With all of the hustle and bustle associated with attracting, growing, and converting leads, it can oftentimes be easy to forget the real key to achieving sustainable growth: cultivating loyal customers. Improving Content.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Social] Why We’re Thinking About Messaging Apps All Wrong
    There's also a level on which people may have grown comfortable with a small pantheon of "social media" leaders -- Facebook, Twitter, Instagram, and Pinterest. Research from Business Insider shows how quickly messaging apps have caught up to and surpassed social media network usage. How Are Messaging Apps Different From Social Media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 9, 2016
    [Social] Words that inspire and change us
    Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. On the latest edition of The Marketing Companion, Tom Webster and I get personal. We also take Bollywood by storm. More or less. Complete  Marketing Companion Episode Guide.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 9, 2016
    [Social] What to expect when you’re expecting #MarTech next month
    We’re 6 weeks away from the next MarTech conference in San Francisco. My anticipation is building — I’m eagerly drumming my fingers on my desk as I write this (much to the annoyance of the person sitting next to me). This will be the biggest and best one yet, and I wanted to give you a deeper preview of what to expect. Siri anyone?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 45 Phenomenal Email and Mobile Marketing Stats
    76% share photos and video on social media. Mobile Social Media Stats and Facts. Marketers who use email in combination with social sharing can drive six times more revenue. Social sharing buttons have been shown to push click-through rates 158% higher. Email marketing works—for both sellers and buyers. And 72% of U.S.
  • HUBSPOT  |  TUESDAY, FEBRUARY 9, 2016
    [Social] How to Use Instagram for Your Business [Free Ebook]
    Instagram for business has become an essential element of social media marketing. With 400 million users , over 80 million posts per day, and a 93% growth month-over-month for businesses using it, Instagram is an extremely useful social media platform to take advantage of. Social Media Content Marketing Daily PromoAnd more!
  • ACT-ON  |  TUESDAY, FEBRUARY 9, 2016
    [Social] Why Brand Consistency Matters to B2B Companies (+ 1 Brand SEO Hack)
    During this time, they research online, read third-party reviews, and reach out to their peers and social connections. And our social media presence is consistent from Facebook to YouTube.”. The story has it that when he started his business, Kinko’s founder Paul Orfalea chose the store’s paint color by what was on sale. Book club.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 9, 2016
    [Social] 4 Ways to Survive a Social Media Disaster
    More than 90% of businesses maintain two or more social media channels. So, it’s no surprise that companies experience social media disasters. The post 4 Ways to Survive a Social Media Disaster appeared first on Marketing Insider Group. Social Media Customer Satisfaction & Loyalty Strategy
  • BLUE FOCUS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Social] At #IBMConnect, @Jeff Schick Demos #IBMVerse and Unveils #ProjectToscana IBM #SocBiz
    From the time we first began writing The Social Employee (McGraw-Hill) to this year’s event, I have seen firsthand the vision IBM has for the future of business—and it begins with employee engagement. These cutting-edge brands have all come to the same realization: the path to social business lies through empowering the social employee.
  • ACTIVEDEMAND  |  MONDAY, FEBRUARY 8, 2016
    [Social] The Importance of Marketing Automation
    websites, social media, email) and automate repetitive tasks. Marketing Intelligence includes utilizing tracking codes in social media, webpages and email to track the behavior of individuals interested in a service or product to gain a measure of intent. The Importance of Marketing Automation. Get Started with ActiveDEMAND today!
  • FATHOM  |  MONDAY, FEBRUARY 8, 2016
    [Social] Why The New York Times Will Always Have Better Content Than You (If You Don’t Read This Blog)
    In the meantime, check out our blog 6 Content Marketing Statistics that Prove the Effectiveness of a Documented Content/Social Strategy to find out how to make your  content marketing operate as a well-oiled machine. It goes without saying, but I’ll say it anyways. The New York Times is successful. Probably not so hot. Learn about them.
  • BIZIBLE  |  MONDAY, FEBRUARY 8, 2016
    [Social] The Purchasing Path: A Step By Step Guide to B2B Lead Nurturing
    Today’s buyers are engaged via a slew of channels, including email, social media, PPC, webinars, blogs, and more. The B2B sales cycle is an extended process that’s much longer and more detailed than B2C buying. Your leads may spend months considering whether they’ll make a purchase with you. Build Credibility as an Industry Expert.
  • PR MEETS MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Social] Top 5 Marketing Skills
    Social Media: When you look at the first three things above,  social media becomes an important avenue for distributing your content, driving SEO and increasing brand awareness. Finally, use “paid” media – sponsoring content or advertising on key social channels – to increase awareness and drive traffic.
  • SALES ENGINE  |  MONDAY, FEBRUARY 8, 2016
    [Social] Can you repurpose content?
    Repurposing that content might include: A new chapter in an ebook or a section in a whitepaper An infographic A photo slideshow A video (for posting on Facebook, YouTube and other sites) Several social media/LinkedIn posts A podcast A decision map A quiz It is fun to go through blog posts and envision how to reuse them. Content Strategy
  • THE ROI GUY  |  MONDAY, FEBRUARY 8, 2016
    [Social] Follow Your Heart to Content Marketing Success
    In fact, 83% of CMOs believe that social sharing is the primary benefit of social media marketing (The Content Code). By Dan Sixsmith & Tom Pisello Promotional Content simply doesn't work. With 71% of buyers disconnecting because of product centric content, what are marketers to do? They need Help--not a sales pitch.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 8, 2016
    [Social] Time to abandon spray-and-pray lead generation
    Social channels are a promising new source of this type of lead, and startups are sprouting to provide this capability as a service. Social media also plays an important role here because profiles and conversations yield valuable insight that can be used for targeted messaging. Only two remembered registering for the event.
  • MODERN B2B MARKETING  |  MONDAY, FEBRUARY 8, 2016
    [Social] The Fundamentals of Increasing Web Traffic from Social Media
    Author: Daniel Kushner Social media marketing, for B2B companies, often means one thing: generating new leads. The trick is, your social marketing should ensure  this happens. Thus, social traffic is something that B2B marketers need to get right.  Make your web properties social media-ready. Social Media b2b
  • HUBSPOT  |  MONDAY, FEBRUARY 8, 2016
    [Social] How to Use Hashtags on Twitter, Facebook & Instagram
    A lot of words have been added to the dictionary over the past few decades thanks to social media, but few have become so widely used and accepted as "hashtag.". While hashtags were originally made famous by Twitter , they're now used on many major social networks, including Facebook and Instagram. Social Media Daily Canonical
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 8, 2016
    [Social] The uncomfortable state of content marketing metrics
    While content is the fuel for social media success, we simply can’t even trace its path today. Studies consistently show that about 70 percent of the social sharing on the web is “dark,” meaning that they share it in a way we cannot see like email, direct messages, or a text from a phone. This is not good. It sucked.
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