• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, OCTOBER 24, 2014
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Social] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    Social Studies: Jeff predicts a “return to social” in coming years for B2B product marketing, where more sophisticated methods will be used to “understand who the true influencers are in the buying unit, how to surround those influencers with content and then how to measure the activities that those influencers take part in.”.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 23, 2014
    [Social] What We Learned at CRMUG 2014
    Sales Data Sales Intelligence Social CRM dynamics add ons Dynamics CRM dynamics crm data dynamics data cleansing dynamics data enrichment insideview dynamics crm insideview microsoft Microsoft Dynamics microsoft dynamics crm microsoft dynamics marketplace 'If you missed us at CRMUG, don’t miss our “get informed […].
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Social] Are you tired of playing Google’s game?
    know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets. The better your content, the more opportunities it’ll get to be reposted across social media channels and drive even more traffic. One minute, everything is cool. ” “Never mind.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social] How to Personalize Customer Interaction on Social Media With Data
    Social […]. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence. Her work has been featured on Social Media Today. Social Media for Customer Support Author information. Sofie De Beule.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Social] Sorry Toto. We’re not in NYC any more.
    We love comments and those who share on social media. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers. Do it now!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Social] Your Dream Team: The Marketing Trifecta
    Campaign Managers are in charge of all your channels, from webinars to PPC, and social. You can have a Campaign Manager own a specific channel, like social, but I would probably recommend that you have campaign managers who support individual play owners. Play Owners are your strategists. Campaign Managers.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Social] 43 Bright Ideas for Promoting Your Lead Gen Content
    Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . Other Social Channels. 21) Include social sharing buttons on the thank-you page of the content. While it''s tempting to go and celebrate, you''re not done just yet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Social] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Social capital (really not an oxymoron!) The value of internal social media use. Not so much.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…). license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…). license.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Social] 5 tips to amplify your YouTube video and get more views
    This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. B2B Marketing Social media Content marketing Technology 'We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video. Especially if your content is good.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] How Hospitals Should Respond to Ebola on Social Media
    good communication tool to use for this purpose is social media. Don’t neglect your community and patients when they are already posting questions or comments on your Facebook page or through other social media channels. The post How Hospitals Should Respond to Ebola on Social Media appeared first on Fathom. Post a statement.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] How To Build An Army Of Volunteer Contributors For Your Blog
    Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. Ideally, I also looked for those who had a built-in social audience. We shared every story on our social channels. But you only have a tiny budget. That’s right.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Data, Information and Knowledge: When Information is Good, But Not Enough
    Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence 'Note: Today’s guest post is one in a series provided by […]. CRM Intelligence Data Marketing Intelligence Sales 2.0
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Why My LinkedIn Profile Isn't Good Enough
    Before we dig in, here''s a quick look at the top section of my profile: Social Selling Using LinkedIn 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof. Social proof is simply the tendency of people to look for affirmation of their decisions in the behavior of others. Find out how below.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Thought Leadership, Why’s That Important?
    Social media is a friend of mine! Okay, so social media has been around for quite some time and it has proved to be more than just a fad, so make sure you are using this to your advantage. Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Customer Experience Strategy: Who Are You Talking To?
    While this may seem a very basic question, in a recent Razorfish study of marketing executives only 38% said they […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] The Power of a Socially Engaged Event
    'New expectations for brands and event organizers
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Scheduling to publish content is very easy across your social media accounts. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Can Marketers Predict and Measure Influence, Down to the Dollar?
    'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] 5 Email Metrics that Matter to Marketers
    Increase the reach of your message by adding social sharing links as well as a “Forward to a Friend” link in your email. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Tempo pulls in information from your emails and connected social media accounts. 'Want to track your packages with the swipe of your finger? Now you can.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] 5 Email Metrics that Matter to Marketers
    Increase the reach of your message by adding social sharing links as well as a “Forward to a Friend” link in your email. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits?
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] This is Your Brain on Content Marketing
    Though the debate rages on about who should “own” content (PR, marketing, social, communications, your landlord, etc.), 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Audience Insights. Journalistic Filter.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Social] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Here''s how.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social] Why Is No One Paying Attention to My Content on Social Media?
    If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? Ivan Serrano is a social media, business and marketing journalist from San Jose, California.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social] 43 Tweetable Answers to Top Questions About Twitter
    You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.  This post covers four different ways you can convince your boss to invest in social media marketing.  41) Does posting via a third party app get penalized by social media networks like Twitter? Social Media was dubbed "Queen Tweet.".
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Social] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Social] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. The Social Strategist has gone a little farther, recognizing social media’s potential and building infrastructure to operate in the social arena.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Social] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy. You need to be both patient and persistent.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze! SlideShare
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. 'What does being in a "content rut" mean to you? We''ve all been there.) So don''t shy away from new formats. 1) Cheat Sheets. 2) Checklists.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Social] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    From social media to mobile marketing, remarketing, content marketing, interactive webinars, and beyond, you can explore multiple channels and platforms. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Personalization versus privacy.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Social] Message Personas: 40 Questions for your Buyer Personas
    Is social media a main source of peer-to-peer engagement and sharing? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself.
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Social] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    You can’t buy engagement, says DigitasLBi Senior VP-Social Content Practice Lead John McCarus, but Ad Age notes that, “if content has a spark, a bit of spending, especially in the right place, can fan the flames.” 'Us marketers spend a ton of time telling everyone what our brand is all about. But, how do you do this?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social] How to Leverage New Media & User Experience in Your Digital Marketing
    digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. This is our mobile online audience for marketing today.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social] How to Leverage New Media & User Experience in Your Digital Marketing
    digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. This is our mobile online audience for marketing today.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Social] Align Your Brand Messaging, Start From the Ground Up
    Before creating your next content calendar, strategizing your next social media campaign, or undergoing your next website redesign project, ensure the alignment of your brand messaging. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Social] This is the week that was: Pitches, Emails and Jelly
    Social media tip of the week. 'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. SlideShare : the dark horse in any marketer’s arsenal. Tasty.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Social] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    Social Media 'What do you do when you either meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Social] Understanding How to Engage a Growing Anti-Advertising Audience
    Marketers must engage customers not only where they are online – using search, social media, and communities – but use the relationships they have built to our advantage by letting them do the talking for us. Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social] The Awesome Power of Persistence
    Please share it for my client with all your social channels. We love comments and those who share on social media. 'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. Follow me on Twitter here.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Social] Tell Your Company Story through Your Blog: Here’s How
    Content Marketing content strategy digital strategy internet marketing strategy marketing strategy social media strategy '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. Whole Foods Whole Story.
  • WRITTENT  |  MONDAY, OCTOBER 20, 2014
    [Social] 8 Ways What You Write Will Affect Your Bottom Line
    Do you feel confident about a company when their social media or blogs haven’t had a fresh post in months or even years? Here are some ways to establish consistency among your marketing practices: Decide realistically how often you can post on your site and your social platforms. Give Them The Meaning: The Substance of Content.
  • BIZNOLOGY  |  MONDAY, OCTOBER 20, 2014
    [Social] 26 reasons digital marketing matters to the C-Suite
    78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
  • VIDYARD  |  MONDAY, OCTOBER 20, 2014
    [Social] Track Exactly Who’s Watching Your Videos in Emails
    From social media channels, blog posts, NFC tags, QR codes; there’s any number of ways to get people to watch your video. 'As online video becomes increasingly popular, the methods you can use to distribute videos are increasing too. Still, there’s something to be said for a good ol’ fashioned email. It looks something like this: Wow!
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 20, 2014
    [Social] 15 Steps to Building a Better Facebook Contest
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Twitter | LinkedIn | 15 Steps to Building a Better Facebook Contest by Jim Belosic - Maximize Social Business. That’s why so many companies run them. Facebook
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social] Kraft Says It Gets Four Times Better ROI from Content Than Ads
    ” But she said Facebook and other social media actually have led many marketers to de-value content by thinking of the distribution as free. 'Think TV ads are a good investment? Guess again. If Kraft gets 4 times better results from content marketing than advertising , then it’s time to rethink your spending.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 20, 2014
    [Social] Social selling, social business, social employees and other hype
    Just reading headlines day by day is a pretty good way to watch the waves of social media buzz crash on the shore! The social enterprise Let’s say you walk into France one day and announce that they need to be more like Russia. In less than a month, the social enterprise effort was disbanded. The social enterprise.
  • ENGAGE  |  MONDAY, OCTOBER 20, 2014
    [Social] Social Media Lessons for Associations and Nonprofits
    Recently I was invited to attend the Association Trends : Communication LIVE breakfast, where a group of association executives joined a panel for a lively discussion on their social media strategies, tactics and benchmarks. But you have to determine what those goals are before you can develop that social content strategy. As a D.C.
  • HUBSPOT  |  SUNDAY, OCTOBER 19, 2014
    [Social] Facebook Isn't Dead: 10 Reasons to Keep Using It for Your Business
    However, there may still be benefits to engaging in this particular social channel. 2) It''s the Largest Social Network. Facebook is still the biggest social network on the planet, with more than a billion active users each month. Facebook remains the core underlying social utility of the world. Social Media
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Social] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 74% of online adults use social networking sites. @pewresearch TWEET THIS.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Social] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Luckily permission based marketing — in combination with a solid social media strategy — could be exactly what your company needs to cut through the interruption advertising clutter. but remember: you must earn an invitation onto consumers’ social media channels. Interruption marketing is present online, too.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Social] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Social] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. wrote about this in a 2011 blog post titled Is Social Media a Marathon or a Sprint ? Don’t put social items on LinkedIn. ll talk about other social media in future posts. LinkedIn Marketing Social Media Social Media Marketing
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Social] 5 Best Practices for Engaging a Global Audience
    If you’re marketing in Brazil and don’t have a presence on  Orknut , their most popular social media channel, you won’t be that effective. Talk '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Here are 5 best practices to follow: Identify Themes for your Messaging.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Social] Creating Viral Content Comes Down to Just Letting Go
    Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing 'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Social] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or other sustainable initiatives.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Social] Recruitment : The Success of a Social Referral Program
    Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Social Recruiting But does serious gaming belong in business?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Social] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    We love comments and those who share on social media too. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows. An awesome new video from Find New Customers is right here. Check it out! Paul Dunay. Change happens all the time.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. Right now, SlideShare doesn''t allow you to select a preview image for social networks.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Social] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? The Science of Writing Must-Click Headlines on Social Media. 'Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there! Right?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? 2) Schedule social posts ahead of time and in bulk. Social Media How do they do it?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Social] Why You Need to Start Thinking Like a Media Brand
    This means that whether you’re competing for attention on social platforms, email marketing, YouTube, or elsewhere, you have to be as interesting or relevant as anything else vying for attention there. 'As a marketer, you’re looking to create a feeling with your content. You know the one. mean, holy smokes, these are incredible.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Social] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    “The world is changing because of social and mobile, and this is a huge transformation that all companies are going to have to go through,” said Jeff Henley, Vice Chairman of the Board at Oracle. 'The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Social] Holiday Marketing Planning for Retailers [Infographic]
    Links and social shares are also a great capture at this time. PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. October. Free shipping. November.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Social] SMX East 2014: Key Takeaways & Statistics from the Show
    Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. Out of 150 million views to BuzzFeed, 75% comes from social media. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. That’s crazy!
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Social] Is re-targeting creepy?
    That is where our clients see the best from Virally with our landing pages having social sign in it enables prospects to quickly trade their social profiles in exchange for your valuable content in just a few seconds. 'I have been pondering this thought for a while. Did you know Virally has a free forever account available?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Social] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template. If the average voicemail response rate is 4.8%
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Social] Link Building Basics: Tracking Results
    Take inventory of your past content regularly – examine the number of backlinks and social shares to help guide future content ideation. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Site audits. Recap.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Author information. Raymond Morin.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Social] The 2 Main Reasons Why People Share Content Online – Guest Post
    The ONLY 2 Reasons Users Share: Social Currency – If somebody shares a funny cat video on Facebook, they’re not doing it because they love the video. They’re doing it because they want to make their friends laugh – and they want the social capital that comes with it. Filed under: Social Sharing , Twitter. Exactly.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Social] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Make it shareable by including buttons to social networks and pre-drafted social messages for your viewers. Infographics for everyone! Production.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Social] Are You an Ambivert? What It Means for You at Work
    The term itself isn''t new: It was coined in 1927 by social psychologist Kimball Young in Source Book for Social Psychology. They are "socially comfortable and interactive, yet relish ''down time alone'' more than extroverts and less than introverts. They''re at ease in social settings. You''re not alone. More successful?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social] My Top 25 Social Media for Business Quotes
    'Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Social] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content. After all, the guy came up with an answer for the age-old question, B2B and social media business strategy Technology b2b marketing james hahn new technology weird al 'By James Hahn II, {grow} Community Member.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Social] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    7) Social and email are the top lead sources for UK marketers. marketers said that social has become more important as a lead source over the last 6 months.” salespeople believe social media has become a more important lead source in the last 6 months.” edition of the State of Inbound: Inbound Insights U.K.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Social] Research to Revenue: How to Master Social Selling
    It’s time for social selling. But seriously: social selling is all about meeting these behavioral changes and getting away from the cold call. What is Social Selling? Let’s break this definition down and take a deep dive into the 4 components of successful social selling. On social, that is. Research. Be Relevant.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Celebrate the 2014 Markie Award Winners!
    Now in its eighth year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 12 categories, including IT-marketing collaboration, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign – Marriot Rewards. Best Data Orchestration – FIS.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. Manufacturing buyers find social media, with the exception of YouTube and LinkedIn, a waste of time or feel neutral about it as a business tool. Freedom!).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Top Holiday Social Media Trends for 2014 [Infographic]
    Website traffic and sales have a huge potential to grow during this time of year -- and social media will be a key player as people get more excited about the holidays. But where to start with your holiday marketing strategy on social media? Social Media Let''s look at what other marketers are thinking about this season.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. The buyer is now in control.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] If You Really Want to GIVE More…
    Social media allows us to be very innovative and do things we couldn’t before. Revisit this case study on Social Marketing Innovation. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. It can be harnessed to create wonderful experiences in your life. Share your thoughts.
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