• HALEY MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Social] Do your clients and candidates really like you?
    Thanks to social media—and social review sites like Yelp, Glassdoor and Google Reviews, people who who want to complain have more power than ever to damage your reputation online. What do people think about your business? People will do business with, and refer business to, those people they know, like and trust. - Bob Burg. Promoters.
  • FATHOM  |  FRIDAY, AUGUST 28, 2015
    [Social] Analyzing the Digital Marketing Presence of the Top 15 Health Systems
    When we first started analyzing the top health systems five years ago, many were slow to adopt social media. Each health system was evaluated against a list of metrics and given a score based on their digital marketing presence in social media, SEO and online advertising. 12 Takeaways Every Healthcare Marketer Should Know.
  • VERTICAL RESPONSE  |  FRIDAY, AUGUST 28, 2015
    [Social] Understanding Your LinkedIn Company Page Analytics [VIDEO]
    Most people know LinkedIn as the premier social network dedicated to business. For more info on LinkedIn and other social media platforms, click here. © 2015, VerticalResponse Blog. Business Management Resources Social Media analytics linkedinSince then, there have been many enhancements. Most notable was “Insights.”
  • BIZNOLOGY  |  FRIDAY, AUGUST 28, 2015
    [Social] How do you know your price is too high?
    One of them is Revealed Context , who has a high-quality API that identifies sentiment and other qualities of social media conversations at a level of accuracy unseen anywhere else. I work with lots of companies to launch products. I am working with one now-and the launch hasn’t gone very well. You don’t have a big enough network.
  • HINGE MARKETING  |  FRIDAY, AUGUST 28, 2015
    [Social] Conducting Brand Research: Whose Perspective Should You Get?
    If there were Darwin Awards given for boneheaded marketing blunders then these social media marketers may have been nominated. In today’s business world, everyone is connected. Professionals are tweeting, buzzing, sharing, liking, debating, and consuming information at a rapid pace. This is a proven formula for a successful rebrand.
  • LEADERSHIP  |  FRIDAY, AUGUST 28, 2015
    [Social] Interesting Infographics: It’s All About The Leads
    51% of the top 20% of B2B marketers use social media technologies to help them generate their leads. As I’ve discussed in other posts, investing in content marketing and developing some social media savvy can pay off in a big way. Lead generation, we all know, isn’t a straightforward process guaranteed to lead to sales.
  • B2B MARKETING INSIDER  |  FRIDAY, AUGUST 28, 2015
    [Social] What Does Twitter Success Look Like?
    Or, do you need to increase your social and personal brand currency to help you reach your bigger goals? Rising Social and Personal Brand Currency. This interaction will build the value of your social and personal brand currency so you can increase your awareness, influence, and sales. Social Media
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Social] 6 Science-Backed Playlists for Improving Your Productivity
    Feeling trapped in a seemingly never-ending social media scheduling session? When I first started at HubSpot I was welcomed with a fresh pair of orange headphones. Not to be dramatic or anything, but I was so excited you would have thought they handed me pure gold. You might be thinking, "They're just headphones. So what?". The lesson?
  • EARNEST ABOUT B2B  |  FRIDAY, AUGUST 28, 2015
    [Social] Live Streaming Apps - the future of Content Marketing?
    Beckham invested in the start up because he saw them as the future of social, which to be fair they legitimately could be. Think about it – the whole world as your audience, ready to tune in there and then to not only listen to what you have to say, but also interact with you through their own social channels right there and then.
  • MARKETING ACTION  |  FRIDAY, AUGUST 28, 2015
    [Social] 5 Power Players You Need On Your Lead Management Team
    If you could diagram the complexity of modern marketing and sales operations the intersecting lines of software, social, content, design, email and data would turn into a morass of cross hatching. Content Tools: blogs, social posts, infographics, case studies, or videos. But there’s good reason for that. Finalize purchase, and onboard.
  • HUBSPOT  |  FRIDAY, AUGUST 28, 2015
    [Social] 13 Times We Actually Enjoyed Facebook, LinkedIn, Twitter & Banner Ads
    PPC Social Media Advertising Daily TacticalIt's easy to hate on online ads. Most of them are pretty awful. They can be interruptive, distracting, poorly designed, completely untargeted, or any sort of combination of the above. But thankfully, not all online ads are bad. First step to creating awesome ads? See some great examples. Give up?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 27, 2015
    [Social] LinkedIn Buys Fliptop: Why Account Based Marketing and Predictive Analytics Are a Natural Fit
    Predictive analytics vendor Fliptop today announced its acquisition by B2B social network LinkedIn. It's an interesting piece of news but I'm personally disappointed at the timing because I have been planning all week to write a post about the relationship between predictive analytics and account-based marketing (ABM).
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, AUGUST 27, 2015
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • HALEY MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Social] Shocking News: Staffing clients are people, too!
    Recently, a Haley Marketing client decided to run a social media contest. Ask Haley Content Marketing Email Marketing Trends Haley News Marketing Tips Staffing Industry News content marketing email marketing for staffing Haley Marketing Haley Marketing Group marketing for staffing social media for staffing social media marketing
  • FATHOM  |  THURSDAY, AUGUST 27, 2015
    [Social] Social Repair, Content Replace [WEBINAR]
    Did you know that 68% of consumers check out companies on social networking sites before buying? What are your social channels telling potential customers? It takes a documented content and social strategy to deliver the right message. –      How to build your strategy’s foundation around your audience.
  • SYNECORE  |  THURSDAY, AUGUST 27, 2015
    [Social] Are Instant Messaging Apps the Future of the (Mobile) Internet?
    It has all the bells and whistles you might expect from the world’s largest social network, including HD voice and video calling, instant photo and video messaging, group chatting, a location transmission feature, a money transfer option, voice messaging and, perhaps best of all, a hearty selection of Emoji stickers to capture every mood.
  • VIDYARD  |  THURSDAY, AUGUST 27, 2015
    [Social] Trigger Video Playback on Player Visibility
    Jeff’s latest request was to build out an effect analogous to the experience of sharing video in social feeds these days. Every now and then, someone from the Sales team (usually Jeff) will come to me a weird question about something crazy they want to do with our player. Hey Ji, do you think this is possible?”. So there you have it!
  • KOMARKETING ASSOCIATES  |  THURSDAY, AUGUST 27, 2015
    [Social] 4 of the Biggest Changes to Facebook Ads in 2015
    This year in particular has been big for the social media giant, as it continues to expand its paid marketing offerings. B2B Online Marketing Blog Social Media StrategiesThe world of Facebook Advertising is constantly changing. Ad Manager Improvements. Campaign, ad set, and ad data is laid out for better visibility and access.
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Social] The Change In B2B Marketing – 4 Rules To Live By
    Buyers are increasingly using the web and social media as sources with 53% saying that social media played a role in their purchase decision. According to the study, B2B buyers use a multitude of mediums to research and explore their purchase options with the web, specifically with social media leading the way. Photo Source ).
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, AUGUST 27, 2015
    [Social] LinkedIn Helps You to Build a Powerful Internal Network By Adding Context to Connections
    While you are paying attention to your own social presence, don’t forget about who is paying for that shiny new title. Download the Modern Marketing Essentials Guide to Social Marketing to make sure you master the latest tactics for your company’s social efforts too. Marketing Cloud Social Marketing
  • WINDMILL NETWORKING  |  THURSDAY, AUGUST 27, 2015
    [Social] Closing the Customer Experience Gap: 10 Questions to Ask
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Closing the Customer Experience Gap: 10 Questions to Ask by Joe Ruiz - Maximize Social Business. Author information. Joe Ruiz. Joseph Ruiz. Twitter | Facebook | Google+ | LinkedIn |. Customer Experience Marketing
  • MODERN B2B MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Social] Your Trusty Guidebook to Marketing Nation Online 2015
    Are you looking for a solution that will help you with social marketing, consulting, event marketing, webinars, direct mail, and more? Author: Lizzy Funk The largest online marketing conference on the planet, with approximately 30,000 marketers from all over the globe is right at our doorstep! Join us , why don’t you!? and it’s 100% free!
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Social] The Cure For The Common Cold Call Is Social Selling
    Cold calling costs at least 60% more per lead than other methods, like social selling, per HubSpot, The State of Inbound Marketing. With statistics like this, how can sales leadership not be adopting social-selling techniques as a cure to this malaise of missed opportunities? Social MediaBlog 1-2 times weekly.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Social] Lead Scoring 101: How to Use Data to Calculate a Basic Lead Score
    You might also give a higher lead score to leads who click through on high-value emails, like demo offers. 5) Social Engagement. How engaged a lead is with your brand on social networks can also give you an idea of how interested they are. That's where lead scoring comes in. Sounds easy, right? How many offers did they download?
  • B2B MARKETING INSIDER  |  THURSDAY, AUGUST 27, 2015
    [Social] 20 Signs Your Business Needs A Facelift
    Social Media Accounts Aren’t Gaining New Followers. It doesn’t matter if your company is new to social media or you have been using social media for years, if you aren’t able to attract new followers then something’s wrong. “When you put your heart and soul into your work, it can be very hard to let go.” – Richard Branson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, AUGUST 27, 2015
    [Social] What is the purpose of a blog post today?
    Under the Facebook post, my friend Michael Stelzner for Social Media Examiner commented, “Is this a blog post?” wrote a post on The Six Questions that Lead you to a Social Media Strategy and it was a big hit with 10,000 views and 1,200 social shares. Last week I posted a long-form piece of content on Facebook.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Social] Why Negative Reviews Are Still a Big Ecommerce Win
    There is no doubt that ecommerce companies need social proof to survive. Part of that proof comes from reviews, whether right there on your site or on third-party review sites like Yelp. Getting great reviews can feel like a celebration every time, while bad reviews make you question why you ever started your ecommerce business to begin with.
  • HINGE MARKETING  |  THURSDAY, AUGUST 27, 2015
    [Social] 5 Key Factors to Pinpoint Your Technology Differentiator
    Related Stories How Should Technology Firms Tackle Social Media Branding? Your firm’s brand is arguably its most valuable asset. This is our mantra. We preach this to our own audience. We are used to hearing that a firm’s most important asset is its people , not necessarily the brand. But people come and go. Additional Resources.
  • HUBSPOT  |  THURSDAY, AUGUST 27, 2015
    [Social] How to Find and Target High-Value Keywords for Your Business
    That kind of strategy is really only a luxury restricted to those with pre-existing ample website traffic, sizable social media following, copious brand advocates, and a list of high-profile customers. The truth is, tackling these long-tail keywords feels hard when you know you're up against the giants. But -- the BIG but -- it worked. Sweet!
  • HALEY MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Social] Sharing Jobs on Twitter Has Never Looked Better
    Reach out to the Social Media Team to learn more about Social Pro by Haley Marketing Group , and let our team assist you with your social media initiatives. Social Pro by Haley Marketing. Haley News SEO/Social Media Job Posting on Twitter Post Jobs to Twitter Posting Jobs on Twitter Tweet Your Jobs Tweeting Top Jobs
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Social] 6 Things Your Website Must Have To Get Found Online
    If your website’s content is getting linked to by other authoritative (non-spammy) sites and is being shared on social media, your search results will improve. Despite Google’s updates that make on-page SEO less important for search engine rankings, there are a few things that remain vitally important. First, some background.
  • BIZNOLOGY  |  WEDNESDAY, AUGUST 26, 2015
    [Social] Turn online prospects into customers in 5 steps
    Incentivize social media fans with discounts available through your Facebook and Twitter accounts. Internet Marketing Social Media Marketing Internet marketing online prospects social media marketingGetting people to visit your business online is a step in the right direction when it comes to digital marketing. Offer discounts.
  • WINDMILL NETWORKING  |  WEDNESDAY, AUGUST 26, 2015
    [Social] Social Media Apps for Audio and Podcasts
    Check out Share Your Podcast on Social Media and Drive Engagement if you want to learn more about those platforms – in this post I’ll be talking about lesser-known apps that you can use to gain business […]. Social Media Apps for Audio and Podcasts by Jonah Geil-Neufeld - Maximize Social Business. Author information.
  • MODERN B2B MARKETING  |  WEDNESDAY, AUGUST 26, 2015
    [Social] 4 Mistakes Marketers Make With Their Personal Brand on Twitter…and How to Correct Them
    Cultivating a strong presence on Twitter has many benefits: you support your organization’s marketing efforts, you can use it to sell socially, you can build your personal brand, or any combination of these things. Social Media b2b ConsumerAuthor: Jamie Lewis Did you know that there are over 300 million active Twitter users?
  • B2B MARKETING INSIDER  |  WEDNESDAY, AUGUST 26, 2015
    [Social] If You Blog And No One Reads It Does It Really Matter?
    Readers find your blog posts in one of the three ways – search, email delivery or social referrals. However, using a tool like Google Analytics will help you understand your referral traffic to see if your SEO keyword and social referral strategy are working. If you write a blog post and no one reads it, did you really write it?
  • HUBSPOT  |  WEDNESDAY, AUGUST 26, 2015
    [Social] How to Create Facebook Ads: A Step-by-Step Guide to Advertising on Facebook
    Facebook's Ads Manager, like many social media advertising networks, is designed with your campaign objective in mind. PPC Social Media Advertising featured-1 Daily Weekly CanonicalWhen setting up a paid Facebook ad, there are a lot of boxes to be checked. Are you targeting the right people? Are your image dimensions to scale? Ad sets.
  • MARKETING ACTION  |  WEDNESDAY, AUGUST 26, 2015
    [Social] 15 Ways to Synchronize Social Media and Email Marketing
    Social media and email marketing are two of the most widely used digital marketing tactics. And while some companies still struggle to prove ROI for social media, at least now everybody knows it really can be done. 72% use social media. If so many of us are doing both email and social, why not sync them up? Wrong?
  • HALEY MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Social] A 1,000 point drop in the Dow…and your staffing firm
    In addition seek to strengthen your online presence through SEO, social media and proactively building positive staffing reviews on Yelp, Glassdoor and Google Reviews. Social media has become the new cold call…and it's more efficient. Social Media: A Game Plan for Staffing and Recruiting Firms. Is the sky falling? stock market.
  • LEADERSHIP  |  TUESDAY, AUGUST 25, 2015
    [Social] 7 Challenges Facing B2B Lead Generation and Ways to Optimize Them
    Social media offers tremendous opportunity to personalize and engage with customers, provided it is approached as one component of a holistic marketing strategy. Putting all your eggs in the social media basket will not yield the right results and you may end up losing time and money; a lot of it! This is basic to lead generation!
  • HINGE MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Social] AEC Firms: Your Website is One of the Most Important Things You’ll Build
    Now, buyers turn to your website, Google, and social media for answers. Don’t believe it? You’d better take a look at the research. Today, an AEC firm’s website is the single most common source of information about the firm for buyers. Figure 1. How Buyers Check Out AEC Firms. Is It a Five-Alarm Website Emergency? Figure 2.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Social] Blog More To Sell More
    You don’t have to be a social selling savant. whether or not you use social selling techniques. THIS social selling moment is nirvana … and will lead to a deeper relationship and a greater chance to help frame and close a more lucrative sale. Social Selling Guide To Blogging. You are in charge of your destiny.
  • KOMARKETING ASSOCIATES  |  TUESDAY, AUGUST 25, 2015
    [Social] 8 Time Management Tips For B2B Marketers
    As marketers, we are obsessed with the digital high we get from new email or social media notifications. This means we often leave our email and social media profiles open all day, checking them multiple times per hour. Being a great time manager can help you be a better employee, colleague, parent, and spouse. Don’t Multi-Task.
  • BIZNOLOGY  |  TUESDAY, AUGUST 25, 2015
    [Social] ManageFlitter is my favorite follow/unfollow Twitter tool
    know you’re hemorrhaging loads of money on Sprout Social, HootSuite, Twitter Ads, and any number of other tools. Social Media Marketing @hashtags Comma-separated values Current account Facebook manageflitter PayPal socialoomph Text file twitter Uniform Resource Locator User (computing Follow by Username. It works! Interesting.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Social] Facebook Introduces "Donate Now" Button For Nonprofits: 3 Tips to Make the Most of It
    While a strong social following on Facebook is already an immense advantage for nonprofits, those fans are about to become even more valuable. The titan of social media has always been a logical choice for nonprofits, allowing them to connect with supporters in an environment that feels more personal than a website or print brochure does.
  • VERTICAL RESPONSE  |  TUESDAY, AUGUST 25, 2015
    [Social] 9 Social Media Hacks Every Small Business Can Benefit From
    Are you currently using social media sites to enhance your business’s online strategy? If you want to increase sales, brand awareness , and website traffic, you’ll have to up your social marketing game by going a bit further. These nine social media marketing hacks will help you: Sell products on your social sites.
  • WINDMILL NETWORKING  |  TUESDAY, AUGUST 25, 2015
    [Social] The Legal Risk and Reward of Using Social Media
    Ethan Wall contributes a monthly column on Social Media and the Law. Ethan is a social media law attorney, author, professor, consultant, and keynote speaker at Social Media Law and Order where he pursues his passion for educating, consulting, and training users on all areas of social media and the law. Ethan Wall.
  • MODERN B2B MARKETING  |  TUESDAY, AUGUST 25, 2015
    [Social] Build Your Marketing Strategy Like a Construction Site
    but you will need people and tools—like marketing automations software, a CRM system, and social media accounts. It’s especially important to remember that you cannot have some people creating campaigns, some blogging , and then others posting on social media and not talking to each other. You mean messy, dirty, and disorganized?”.
  • B2B MARKETING INSIDER  |  TUESDAY, AUGUST 25, 2015
    [Social] The Best Way To Convert New Buyers Is To Help Them First
    We also see teams of collaborators and curators and designers who find ways to generate quality content at scale.  We also see a managing editor who decides what gets published and shares to social. community manager who interacts on social channels. This latest conversation reflects some of the biggest challenges in content marketing.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, AUGUST 25, 2015
    [Social] It’s time for you to start a podcast
    It seems as though everyone in the marketing and social media space is doing it. Edison Research also found that people who listen to podcasts make more money and are 17% more likely to follow a brand on social media. It seems as though everyone in the marketing and social media space is doing it. Here’s why. Sound promising?
  • FATHOM  |  TUESDAY, AUGUST 25, 2015
    [Social] Hidden SEO Inspiration from Alphabet, Google
    Plus, the act of searching is such an enduring force in people’s lives—personal, social, business—and the fact that so much of the world is googling for everything helps your content “get legs,” as they say in the business. Conclusion: Yes. What marketers sometimes fail to appreciate is  why  search is so profitable.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Social] The Most Popular Social Logins Globally [Infographic]
    Social logins give marketers the opportunity to increase conversion rates on their forms, on both landing pages and checkout pages, by decreasing the number of fields a consumer must fill out while still gathering valuable information. And social logins do more than just reduce friction on forms. Social Media Ecommerce Daily
  • WEBBIQUITY  |  TUESDAY, AUGUST 25, 2015
    [Social] 20 Brilliant B2B Marketing and Digital Business Stats and Facts
    While search, social media, ecommerce and content marketing have dramatically altered the roles of buyers and sellers, a number of traditional channels (that is, pre-dating millennials) remain highly effective. 55% of B2B buyers say they search for product/vendor information on social media. Image Credit: B2B Marketing Insider.
  • MARKETING ACTION  |  TUESDAY, AUGUST 25, 2015
    [Social] 5 Keys to Revenue-Boosting Demand Generation
    These early stages of the buying cycle fall squarely into the marketing department’s territories of content marketing, SEO, and social media. “Silo” has become the dirtiest of dirty words in business and leadership these days. “ To Build Your Business Smash Your Silos ,” urges Fast Company Magazine. But demand generation is complicated.
  • HUBSPOT  |  TUESDAY, AUGUST 25, 2015
    [Social] 10 Signs Your CEO Has an Outdated View of Marketing
    How many social shares are they getting? Soon, you’ll have the data to help you make the case to the CEO that company-centered posts simply don’t perform well. 3) “Social media is a waste of time.”. Even though you know how important social media is (especially when it comes to influencing search traffic), most CEOs are skeptical.
  • FATHOM  |  MONDAY, AUGUST 24, 2015
    [Social] Preventing Healthcare Security Breaches in 2015
    Hospitals house a tremendous amount of personal data, including financial data, social security numbers and, of course, health information. The Harsh Reality about Healthcare Security Breaches. Full ITRC Report ) Out of 505 total reported data breaches, 35% (176) of those were in the healthcare industry. billion. Secure passwords. Firewalls.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Social] Why Email Marketing Trumps Social Media
    To acquire customers, does your marketing focus more on social media than email? Consider this: Email is 40 times more effective than social media. Social media tends to suck all the oxygen out of the room. Social media has transformed how people interact with each other. Social media is always changing and improving.
  • BIZNOLOGY  |  MONDAY, AUGUST 24, 2015
    [Social] Branding as a full funnel journey
    Social platforms are a great place to start to discover what the market thinks of you, good and bad. It’s a commonly held belief that actual transaction conversion takes place at the very end of the buyer’s journey. This approach uses old school pitches, usually incorporated into a multimedia vertical blast aimed at bottom funnel travelers.
  • HINGE MARKETING  |  MONDAY, AUGUST 24, 2015
    [Social] Closing the Sale: Why the Best Firm Doesn’t Always Win
    Also, more than half recommend a firm due to their online presence—their blog posts, social media interactions, website, positive reviews and more. Perhaps your company is not active on relevant social networks or does not rank highly within search engine results. We have all had the experience. Frustrating. Experts educate.
  • WINDMILL NETWORKING  |  MONDAY, AUGUST 24, 2015
    [Social] Maximize Sharing on Facebook with Different Post Types
    Facebook, Social Media, Online Marketing and Business Leader, Mike helps businesses improve lead capture, grow sales, and increase business effectiveness. Maximize Sharing on Facebook with Different Post Types by Mike Gingerich - Maximize Social Business. Want more traffic to your website? Yes, […]. Author information. Facebook
  • MODERN B2B MARKETING  |  MONDAY, AUGUST 24, 2015
    [Social] Data Talks! 2 Proven Lead Generation Tactics to Jump on Now
    Content that generates qualified business leads typically lives in three places: your website’s landing pages, your company blog, and your brand’s social media channels. Social Media. Having a presence on social media can be another critical tool to establish your credibility and create a dialogue. Company Blog.
  • B2B MARKETING UNPLUGGED  |  MONDAY, AUGUST 24, 2015
    [Social] Awareness Plus Fatigue Does Not Equal Consideration
    For B2C that smells just like social media recommendations, Yelp reviews, testimonials and adorable cat videos with your product discretely placed in the bathtub the cat is about to fall into. Consider this: most people don’t give a sh*t about whatever it is you are trying to sell.  They just don’t. That is some serious competition.
  • B2B MARKETING INSIDER  |  MONDAY, AUGUST 24, 2015
    [Social] What Does A Content Marketing Plan Look Like?
    You want a social media content plan that supports custom approaches for each channel you’re using to promote your content. If you’d like more information, contact me on one of my social channels below. Where do you start? frequently present a roadmap (above) for teams to walk through in order to answer each of these questions.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, AUGUST 24, 2015
    [Social] How to know when it’s time to call it quits
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. always had some gig going.
  • MARKETING ACTION  |  MONDAY, AUGUST 24, 2015
    [Social] Digital Marketing: The 7 Essential Channels
    The tools in the digital marketing toolbox include websites; search engine marketing (SEM) – which is an umbrella term that includes search engine optimization (SEO) and paid search – as well as online display advertising; social media marketing; mobile marketing; and email marketing. Social Media. Unfortunately, it’s not. Paid Search.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social] ReadyPulse Experiences 250% Year-Over-Year Growth
    ReadyPulse is well poised for its next years of growth in helping the world’s top consumer brands harness the true power of today and tomorrow’s social world,” he added.Before joining ReadyPulse, Selvey was Vice President of Marketing at WebDAM, a division of Shutterstock. Results are phenomenal across the entire customer base. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social] Fashion Digital Announces the Final Nominees for Best of LA
    “Fashion Digital and ReadyPulse are at the epicenter of what’s driving the consumer journey today – authentic, quality, social proof that gives buyers the confidence to hit that buy button,” Dennis O’Malley, CEO of ReadyPulse. Fashion Digital Announces the Final Nominees for Best of LA. About Fashion Digital.
  • WRITING ON THE WEB  |  SATURDAY, AUGUST 22, 2015
    [Social] Social Proof and LinkedIn: ‘Tis Better to Give, than Receive…
    As I’ve shared in previous posts,  the value of social proof — referrals,  recommendations , and client testimonials — cannot be underestimated. Similar to how frequent, quality content enhances your website pages, social proof enhances your professional credibility.  Are you inviting peers, clients and prospects to connect?
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social] ReadyPulse to Sponsor Demandware XChange Conference
    As a Demandware LINK Partner, with a certified Demandware LINK Cartridge, ReadyPulse integrates social user-generated content with e-commerce product catalogs. The ReadyPulse Demandware LINK Cartridge helped us greatly speed up the process of deploying albums of user generated content on our e-commerce site, blog, and social platforms.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social] ReadyPulse Becomes an Amazon Webstore Solution Provider
    ReadyPulse delivers social proof on-demand and at scale. ReadyPulse is a system of record for social content and social users, with patented technology that identifies and scores relevant social content and influential social users for brand ambassador programs, new product launches, e-commerce, and marketing campaigns.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social] ReadyPulse Receives $5M in Series A Funding Delivering the Future of Inspirational Marketing
    “We’ve been carefully watching trends in social marketing for several years. According to McKinsey in a Feb Article “Social media recommendations that nudge customers to increase their purchases are becoming a potent. Currently Pulse Marketing Suite social displays are driving 1 Billion Brand Impressions a month. Press
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    San Carlos, CA (PRWEB) July 27, 2014 — ReadyPulse, a B2B, enterprise SaaS company, was announced as an AlwaysOn Global 250 Top Private Company winner, proving its technological advances in social media, digital marketing, and e-commerce will not only impact Silicon Valley, but the entire globe. About ReadyPulse. About AlwaysOn. Press
  • JUNTA 42  |  SATURDAY, AUGUST 22, 2015
    [Social] This Week in Content Marketing: End of Days for Digital Display Spells Opportunity for Brands
    Predictably, this resulted in a backlash from consumers on social media channels. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Rants and raves include the secret behind Nike’s YouTube success and Target’s clever response to a customer service troll. This week’s show. Sponsor (37:13).
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Social] ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform
    ReadyPulse Raises $2M A Round for Permission-Based Social Content Commerce Platform. ReadyPulse tracks millions of social interactions on a daily basis, and assigns a Pulse Score, an indicator of quality, to the social content and users, so a brand can curate their best content from the overwhelming amount available. Press
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, AUGUST 21, 2015
    [Social] Landscape of MarTech Vendor Directories
    AlternativeTo AppAppeal BestVendor Chief MarTech Cloudswave Credii DiscoverCloud GetApp G2 Crowd Gartner Gleanster Growthverse Luma Partners MarTech Advisor Osalt IT Central Station Serchen Social Compare Software Advice Software Insider (formerly FindTheBest) Terminus TopAlternatives TrustRadius. Enjoy!
  • KEO MARKETING  |  FRIDAY, AUGUST 21, 2015
    [Social] LinkedIn Groups Serve as Valuable B2B Marketing Tool
    KEO Marketing can guide you as to the best way to use all of LinkedIn’s tools and features as part of your content marketing and social media strategy. B2B Marketing Lead Generation Social Media linkedinBut one very useful LinkedIn tool that is often overlooked by marketers is LinkedIn Groups. The key is to choose your focus wisely.
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