• CHIEFMARTECH  |  MONDAY, JANUARY 16, 2017
    [Social] A brief introduction to network science math in marketing
    Social networks, the financial system, airlines, communication systems, the Internet — these complex networks are the substrate and substance of modern life. domains, websites, social influencers), the more likely it is that a newcomer to the network will want to link to it. The methods of network science allow them to comprehend it.
  • VIDYARD  |  MONDAY, JANUARY 16, 2017
    [Social] 3 Ways To Research Companies For Personalized Video Sales Outreach
    Practice social listening on Twitter or Facebook. recommend integrating them into your daily social cadence so you can always keep your finger on the pulse of what’s happening with your prospects. It’s been proven that teams who embrace a social routine fill pipeline faster. There’s no two ways about it.
  • BIZNOLOGY  |  MONDAY, JANUARY 16, 2017
    [Social] How to simultaneously attract new prospects and retain loyal customers
    Shoutouts on social media are another good example. Showcase how you treat your loyal customers regularly on social media, your website, and other places (online and offline) where your prospects frequent. If they’re on social media, give them shoutouts or share their content when it makes sense. Sealed the deal. Like this post?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 16, 2017
    [Social] Does Your Martech Stack Add Up to a Good Customer Experience?
    In order to deliver this your marketing stack needs to enable you to target and segment prospects, deliver cross-channel marketing campaigns, deliver content marketing campaigns, work across social media, integrate into other legacy technologies including data management platforms. Social media marketing - why it matters.
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 16, 2017
    [Social] How Publishers Develop and Monetize Audiences with Digital Marketing
    The challenge is that audience data comes from a variety of places: the web, email, social media, and even print circulation, and that data usually lives in many places. Author: Hally Pinaud “Content is King.”. When Bill Gates made this proclamation back in 1996 , the world wide web we know was in its infancy. The short answer is yes.
  • CONTENT STANDARD  |  MONDAY, JANUARY 16, 2017
    [Social] Marketing ROI: De-risking the Up-front Investment of Content Marketing and Technology Solutions
    As the Content Marketing Institute pointed out, most of your content discovery will come through just three channels: email, search, and social. If your company already had a large marketing email list, and was already active on social media , you might see more action early on compared to if you start from scratch. Marketing ROI
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 16, 2017
    [Social] Content shock re-visited, the content marketing myths and realities
    Engagement dropped across all major social networks, and plummeted most on Pinterest. Social media marketing, mobile, content … it all works really well. Consider the dramatic changes in content forms, distribution, and evolving roles of the social media platforms. By Mark Schaefer. Content Shock is certainly here to stay.
  • HUBSPOT  |  MONDAY, JANUARY 16, 2017
    [Social] Live Desktop Broadcasts, Mid-Roll Video Ads & More: 7 Facebook Changes You May Have Missed
    In December 2016, Facebook co-founder and CEO Mark Zuckerberg stated that Facebook has evolved from a traditional social media network into a new type of media company -- one that offers a hybrid technology and news platform where content creators and readers publish, share, and talk about what's happening in the world. January 2017.
  • ACT-ON  |  MONDAY, JANUARY 16, 2017
    [Social] Customer Lifecycle Metrics, Part 1: The Rules of Attraction
    Social media followers:  For this metric, select a group of social media sites you are actively participating in and sum up the number of followers. Social shares:  Understand the number of shares in a given tracking period for each social media site you track. Measuring Your Magnetism. How many people visit your site?
  • EARNEST ABOUT B2B  |  MONDAY, JANUARY 16, 2017
    [Social] This is the week that was in B2B: from workplace intrusion to millennial meltdown
    Yes it's that time of year again when the global elite gather to show off their Rolexes and allegedly discuss 'entrepreneurship for social good'. That's entrepreneurship for you, but not necessarily for social good. According to the Guardian, an entry ticket costs a sweet £55k. Read more here. Four UK firms are already at it.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  SUNDAY, JANUARY 15, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • THE POINT  |  FRIDAY, JANUARY 13, 2017
    [Social] Expand your Offer Strategy to Increase SEM Performance
    However, by limiting paid search (SEM) campaigns (and social ads like LinkedIn also) to prospects who are ready to look at a product, marketers do themselves and their companies a disservice. Otherwise, when buyers finally do start to contact vendors, you may not even be part of the conversation. Actually, I know why it is.
  • KAPOST  |  FRIDAY, JANUARY 13, 2017
    [Social] Here’s How to Get Closer to Your Audiences with Storytelling
    Some resources to consider: * Crystal Knows: This social media research tool provides personality insights for every individual you are aiming to reach. Technology is reinventing and democratizing storytelling. According to one forecast , the number of global smartphone users is expected to be 2.1 billion as of the end of 2016. Be creative.
  • CONTENTLY  |  FRIDAY, JANUARY 13, 2017
    [Social] ‘The iPhone Turns Ten,’ and 4 Other Stories You Should Read
    Is it the job of a technological device to solve today’s biggest social rifts? Here’s what you missed while deciding to avoid billboards forever … Deadspin: Craven Reporters Scold BuzzFeed For Reporting News. Selected by Joe Lazauskas, editor-in-chief. But here’s the thing: This dossier isn’t “fake news.”
  • BIZNOLOGY  |  FRIDAY, JANUARY 13, 2017
    [Social] How brands use promotional clothing [infographic]
    The British Promotional Merchandise Association (BPMA) often surveys people who have received promotional products to gauge their effectiveness! Their research helps to show businesses how well-branded merchandise can help promote your brand and increase sales. The research was conducted in 2016 by the BPMA. Who uses branded clothing?
  • VIDYARD  |  FRIDAY, JANUARY 13, 2017
    [Social] How to Create Powerful Customer Testimonials Using Video
    Or maybe you only use it on social or for top of funnel campaigns. Smart companies create customer testimonials. So their potential customers can hear from (and relate to) people just like them. They learn why they should buy a product and how it could be beneficial to solving their problems. But what goes into a customer testimonial video?
  • CONTENT STANDARD  |  FRIDAY, JANUARY 13, 2017
    [Social] Do You Respect Your Customers? Cultivating Customer Loyalty in 2017
    Social media posts thanked supporters with minimal elaboration. Real talk: I love REI. It’s one of only few brands that have earned customer loyalty from me, thanks to dozens of positive interactions with the company online and in person. When I want to get my outdoor adventure on, REI is the place I turn to. Its response was tepid.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Social] 3 Reasons to Adopt a Scalable Marketing Automation Platform
    Marketo not only helps us track each buyer’s unique journey, but it also helps us track their activity across channels—on our websites and landing pages, social and display ads, and email opens and click-throughs—which was almost impossible to tie together with our previous platform. Reach Everyone at the Right Time at Scale .
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Social] How to Have the Most Productive Q1 Ever: 11 Helpful Tips
    Check out our list of 28 of the best Chrome extensions for social media, SEO, content sourcing, blogging, and more. 5) Plan your content. Like many other things in life and in business, an effective social media presence requires proactive planning. Productivity is one of those things that's too general to master quickly. Not to learn.
  • ACTIVEDEMAND  |  FRIDAY, JANUARY 13, 2017
    [Social] The Importance of Understanding the Difference Between Personalization, Segmentation and Individualization
    Users are engaging across multiple channels: email, web visits, social and phone calls. Learn the Difference Between Personalization, Segmentation and Individualization The word “personalization” is thrown around quite a bit by marketers, but in general terms has a few different meanings. Real personalization goes deeper.
  • HUBSPOT  |  FRIDAY, JANUARY 13, 2017
    [Social] 7 Trends That Will Change Social Media in 2017
    We have a variety of resources for getting your marketing plan organized for the upcoming year -- between the 2017 marketing strategy kit , the social media content calendar , and the blog editorial calendar , we’ve got your content marketing strategy covered. Product demonstration videos on social media. Social Media Daily Canonical
  • ACT-ON  |  FRIDAY, JANUARY 13, 2017
    [Social] 8 Ways to Maximize the Value of Online and In-Person Events
    If your objective is to generate new leads, then you’ll want to take advantage of email marketing, social media, online advertising, and perhaps even direct mail to distribute invitations automatically against your prospect database. 47% say these events provide valuable opportunities to engage with multiple customers and prospects.
  • HINGE MARKETING  |  FRIDAY, JANUARY 13, 2017
    [Social] Why Should Webinars Be a Part of Your B2B Content Marketing Strategy?
    While there are many elements to a content marketing strategy – blogging, video marketing, social media, email – webinars can be a big time commitment, both for your firm and for audiences. At its core, there are a handful of goals that your firm’s content should achieve. Increasing your visibility online. They want to educate themselves.
  • CONTENTLY  |  THURSDAY, JANUARY 12, 2017
    [Social] 7 Companies That Should Buy Medium, Because Why Not?
    It’s time to panic about another social network. Why not settle for another social network that’s hemorrhaging money and beloved by media people in New York? Facebook has tried to buy every other social network, so why not scoop up Medium for a price that wouldn’t even register on its quarterly report? Amazon.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Social] How to Create a Content Promotion Plan in 3 Steps
    Look at their social media profiles for insights into their activities online. If your audience spends time on social media, which platforms do they use most? Spread the Word on Social Media. So you’ve got a great piece of content. You’ve spent time, energy, budget, and other resources producing it. Think about it this way.
  • SNAPAPP  |  THURSDAY, JANUARY 12, 2017
    [Social] How to Plan Marketing Content Around Event Promotion
    It allows participants to learn more about the event location and social options. 2. All too often, marketers under-plan their marketing content for events. They promote what’s coming beforehand, but then they forget to continue the process during, and after the event. Or some combination of the above. Plus we’ll show examples of each phase.
  • BIZNOLOGY  |  THURSDAY, JANUARY 12, 2017
    [Social] Digital marketing directions: key trends driving digital in 2017
    In this free 30-minute Biznology® webinar below, Tim Peter tells you how to anticipate, analyze, and adapt to the changes coming to search, social, and content marketing in the New Year. Are you confused and frustrated by the rapid pace of change in digital marketing? Tips and techniques for staying ahead of the game all year long.
  • CONTENT STANDARD  |  THURSDAY, JANUARY 12, 2017
    [Social] Why Financial Services Brands Need Content Marketing Now More than Ever
    Stymied by the big firms, she instead polls her social media network for a local recommendation. Social media should be a key part of this content strategy. According to DataMentors , affluent Millennials are twice as likely to use social platforms to learn about financial investments and decisions. Buy a house? The problem?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Social] 9 Handy Business Calculators That’ll Make Your Life Easier
    This calculator will help your team and executives understand roughly how much budget to request for certain marketing initiatives such as PPC spend, SEO, email marketing, social media ads, and more. 6) Entreprenuer.com's Email Marketing ROI Calculator. Paying for ads can be risky if budget is tight -- who knows if it’ll pay off?
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Social] Marketing Automation for Associations
    If they haven't clicked through either of these links, you might send them an email 10 days after the second one with a short embedded video they can view right there, with a with a call-to-action (CTA) to follow you on social media or subscribe to your YouTube channel. Sometimes we ask our marketing teams to be superhuman. Let them know.
  • ACT-ON  |  THURSDAY, JANUARY 12, 2017
    [Social] Anatomy of an Infographic
    Here are some of my favorite infographics of late: Social media statistics in 2016. “Infographic” was a hot marketing buzzword a few years ago. But, far from being a temporary trend, these handy communication aids have been around for ages. What is an infographic? Why infographics are so darn effective. It’s data visualization at its finest.
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Social] How Millennials and Baby Boomers Consume User-Generated Content [Infographic]
    Between photos of beautiful dinners created with the help of meal delivery services to videos featuring the " unboxing " of a new mobile phone, people love to share their experiences with brands on social media. Read the infographic below to learn more about how to inspire trust in consumers by using UGC on social media.
  • WEBBIQUITY  |  THURSDAY, JANUARY 12, 2017
    [Social] How to Protect Your Business from Cyberattacks
    The following cybersecurity measures will improve your business’s security and significantly lower the risk of a cyberattack: Use strong passwords, particularly for social media accounts (They can create a significant weakness in your business’s cybersecurity). Back up all your website and social media page content often.
  • KAPOST  |  THURSDAY, JANUARY 12, 2017
    [Social] Debunking 5 Agile Content Marketing Myths
    As Scott Brinker points out in his 2016 book Hacking Marketing, “Preliminary content themes can be quickly tested in blog posts or floated in social media. In case that’s you, allow me to present a few recent headlines: Agile Marketing: The Future or Fluff? Why Agile Marketing Should Be A Focus For CMOs Now. Isn’t that cheating?”
  • HUBSPOT  |  THURSDAY, JANUARY 12, 2017
    [Social] 5 Interview Questions to Assess Emotional Intelligence
    They were empathetic to the emotional drives of other people (social awareness). They were good at handling other people's emotions (social skills). social awareness) 4) Were they able to mend the relationship and move past the conflict? social skills). 4) Tell me about a hobby you like to do outside of work.
  • BULLDOG SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Social] Alicia Folwarski: Unleashed
    I'm sure I'm missing a good opportunity to collect data for a good social experiment. Have you ever wondered about the people behind Bulldog’s marketing savvy, industry know-how and lush fur? You’re not alone! So we’ve asked our dogs some questions about themselves and life in the Dog House to help you get to know our team better.
  • THE ROI GUY  |  WEDNESDAY, JANUARY 11, 2017
    [Social] 2017 - “The Year of Value”
    As you and your team kickoff the New Year, there are some important research findings you should factor into your 2017 sales enablement and content strategy. Unfortunately, you can’t leave Value to chance. The good news, the research is crystal clear. Those that get Value “right” can overcome these challenges and reap significant rewards.
  • CONTENTLY  |  WEDNESDAY, JANUARY 11, 2017
    [Social] Contently Case Story: For Shutterstock, the Key to ROI Might Just Be the ’90s
    Borrow-A-Home’s commercial features a jingle about the invasiveness of occupying someone else’s home, while SwipeMate promises “super-swipes” that reveal the home address and social security number of your crush. A Clinton running for president. The Full House cast on TV. Millions of people catching Pokémon. ”).
  • BIZIBLE  |  WEDNESDAY, JANUARY 11, 2017
    [Social] Getting Started with Marketing Attribution Analysis
    We’ve seen our demand come mainly from a handful of channels: paid social, organic search, and partner marketing (which fluctuates quite a bit). Offline media, organic search, and social have above average conversion rates, while events, other, and paid search seem to be underperforming. Cross-channel attribution analysis.
  • BIZNOLOGY  |  WEDNESDAY, JANUARY 11, 2017
    [Social] 5 ways to use graphics to illustrate a complex idea
    With a growing emphasize on visual content for social platforms, it’s never been more important to have a strong marketing strategy using visual content. One of the biggest challenges of any industry is explaining complex ideas in a way outsiders can understand. Check out these five ways to include them in your next presentation or article.
  • CONTENT STANDARD  |  WEDNESDAY, JANUARY 11, 2017
    [Social] Why Corporate Communications and PR Professionals Need to Own Their Brand Voice in 2017
    Press release certainly can drive earned media exposure, but other vehicles like social media can drive earned media, too. Owned media can include your website, blog, digital publications, and your social media accounts. Your brand voice is more than just a press release. Earned vs. Paid vs. Owned. Loyalty programs are an example.
  • MODERN B2B MARKETING  |  WEDNESDAY, JANUARY 11, 2017
    [Social] How to Hire a Digital Marketing Agency: Red Flags and Key Questions
    Digital marketing agencies help businesses by creating comprehensive online strategies and optimizing their digital presence through paid search, display advertising, SEO, content creation , and social media. Unappealing websites and little social media activity:  Plumbers with ugly websites are fine. Digital marketing agencies?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JANUARY 11, 2017
    [Social] Trade Libel: If you can’t say something nice, make sure you have proof
    Think of all the channels available to marketers today—blogs, social media posts, podcasts, website copy, PPC ads, etc. Employee advocacy is an admirable and valuable thing, but an overzealous employee might go overboard on social media with negative statements about a competing brand. By Kerry Gorgone, {grow} Contributing Columnist.
  • ACT-ON  |  WEDNESDAY, JANUARY 11, 2017
    [Social] Why B2B Brands Are Stepping Up Influencer Marketing Campaigns in 2017
    Today, through social media, a single woman is no longer just telling a few friends, she is telling thousands of potential customers — if not millions. This type of marketing is social. Social media makes it easier for brands to have such two-way conversations. Send social signals. Influencer marketing is powerful.
  • HUBSPOT  |  WEDNESDAY, JANUARY 11, 2017
    [Social] Do People Still Read? How Offsite Content Attracts Quality Readership
    That includes social media, blogs, and podcasts, for example. Here at HubSpot, we spend a lot of time thinking about the future of content. We ask questions like, “Which will come out on top -- augmented reality or virtual reality?” and "Will AI take over our blog?". That’s where off-site content enters the picture. But why? Jackpot.
  • BLUE FOCUS MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Social] Start an Employee Advocacy Pilot
    Social Employee Advocacy Works, but How Do You Get Started? Do you have a social employee advocacy program in place at your organization? Branding Communication Marketing Strategy The Social EmployeeIt’s no surprise why: Employee-generated or shared content […].
  • KEO MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Social] KEO Marketing Presented “Big Heart Award” from Big Brothers Big Sisters of Central Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Community Organization Honors Partner KEO Marketing for Exceptional Engagement. PHOENIX, Ariz.,
  • KAPOST  |  TUESDAY, JANUARY 10, 2017
    [Social] 7 Tips on Sourcing Internal Content to Give Your B2B Organization a Boost
    An organization’s internal teams also gain a lot of great information through passive listening on social media, and via active listening through customer service. If you really want to give your B2B organization a boost, focus on developing ninja-like skills around internal content creation. It’s the perfect storm of value, right?
  • BIZIBLE  |  TUESDAY, JANUARY 10, 2017
    [Social] Tips for Testing and Measuring Marketing Campaigns to Improve Results
    Use Social Media to Test Campaigns. Another great way to test out your marketing campaigns early on, and have them be as effective as possible, is to make use of social media sites like Twitter, Facebook, LinkedIn, and the like. Read on for some ways you can go about testing and measuring your marketing spend in 2017.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Social] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. The overlap between these two lists indicates that marketers may frequently purchase social media management solutions, for example, and may be dissatisfied with these types of solutions overall.”.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JANUARY 10, 2017
    [Social] How Martech Will Play a Critical Role in Marketing in 2017 [Interview]
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. The overlap between these two lists indicates that marketers may frequently purchase social media management solutions, for example, and may be dissatisfied with these types of solutions overall.”.
  • HALEY MARKETING  |  TUESDAY, JANUARY 10, 2017
    [Social] Your New Year’s Marketing Resolutions
    Share, Share and Share Again –  You should be regularly sharing content on all of your social media pages.  In fact, don’t be afraid to share the same post multiple times per month.  It really doesn’t take much time.  Just devote 15-20 minutes each week to share content on your social media pages. 
  • CHIEFMARTECH  |  TUESDAY, JANUARY 10, 2017
    [Social] Digital Asset Management in the Martech Cocktail
    Major Marketing Technology Platforms – Marketing automation, digital asset management, web content management, and social media engagement to manage content and engagement. This guest post is an excerpt from Digital & Marketing Asset Management: The Real Story of DAM Technology & Practice by Theresa Regli of Real Story Group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JANUARY 10, 2017
    [Social] Smart speakers, the streamification of content and big changes ahead
    Artificial Intelligence Augmented Reality B2B and social media Content Marketing futurist Internet marketing IoT Mobile marketing Podcasts The Marketing Companion marketing companion podcasts research trendsYou won’t want to miss this episode. We also get into our new app SlapChat. You need it. We all need it.
  • HUBSPOT  |  TUESDAY, JANUARY 10, 2017
    [Social] 4 Education Marketing Trends to Keep an Eye on in 2017
    For years, e-commerce and social media sites have been customizing our web experiences. Snapchat is one of the fastest growing social media platforms, especially for young people. Content, SEO and email marketing are not going away but it's important to stay ahead of the curve so you don't fall behind. Video Goes Big and Goes Live.
  • B2B MARKETING INSIDER  |  TUESDAY, JANUARY 10, 2017
    [Social] 9 Essential Tips for Researching Your Next Content Campaign
    The BuzzSumo report will tell you how many shares each piece of content got across the various social media channels, how long the content is, and the number and quality of backlinks. 2. Pull reports from your social media platforms to determine how your promotional efforts went over for each campaign. Scope Out Successful Campaigns.
  • WEBBIQUITY  |  TUESDAY, JANUARY 10, 2017
    [Social] The 15 Best Special-Purpose SEO Tools
    browser plugin that displays, for any page visited, metrics for search results, markup, links, and social shares. Can get backlinks and social share counts from websites and more. ” — Robbie Richards. Showcase reviews: Kissmetrics, Buffer Social. 5) Link Prospector. ” — Social Media Today. ” —  Buffer Social.
  • KAON  |  MONDAY, JANUARY 9, 2017
    [Social] 3 Ways to Keep Customers Engaged with Your Mobile Marketing Apps
    In the mobile world, users navigate across all channels fluidly (from emails to websites, from social media to different apps, etc.). Original article published on Mobile Marketing Watch. . As fast as companies are developing these apps, they are also noticing a quick decline in usage. When marketers create an app, there is no “end date.”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JANUARY 9, 2017
    [Social] How Data Will Change Marketing in 2017
    Data will deliver more tailored recommendations related to each customer or segment that will enable more personalized content and interaction across social media and other channels. With such a high volume of data available, it comes as no surprise that the information it holds will change how we approach marketing in 2017 and beyond.
  • VIDYARD  |  MONDAY, JANUARY 9, 2017
    [Social] 6 Awesome Sales Call Conversation Starters
    Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. One of my favorite things about my team is that we are constantly focused on helping each other do better. We do this because we know the struggle is real.
  • CONTENT STANDARD  |  MONDAY, JANUARY 9, 2017
    [Social] What Makes Content Appeal to Global Audiences? 3 Lessons in International Content Strategy
    This consistency allows the brand to create wider-scope content, like its community stories, and more recently social media experiment campaign, # OneLessStranger. The former focuses on individuals in various communities while the latter branches out to include millions of Airbnb users on social media. Content Strategy Marketing
  • MODERN B2B MARKETING  |  MONDAY, JANUARY 9, 2017
    [Social] 4 Effective Methods to Increase Your Survey Response Rates
    Try posting your survey in your social media channels or embedding it into relevant marketing pages. Author: Audra Sorman If you build it, they will come…right? When it comes to surveys, not necessarily. Here are four effective methods for increasing your survey response rates, from sending the right message to offering incentives: 1.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JANUARY 9, 2017
    [Social] The five great questions of content marketing
    Big Data and Analytics Content distribution Content Ignition Strategy Content Marketing Content Shock Social Media Strategy content marketing content shock evergreenBy Mark Schaefer. recently attended a conference where marketers wrote about their single biggest challenges. Ha, is that how the creative team packaged the message?”. 2.
  • ACT-ON  |  MONDAY, JANUARY 9, 2017
    [Social] How to Entice Your Clients to Join the Marketing Automation Party
    By automating social media and content-sharing campaigns, creating upsell opportunities by sharing news and product updates, and by running customer loyalty programs, your clients have the chance to keep their buyers happy and coming back for more. In other words, how do you get them to join the party? Everybody likes that. Nobody likes that.
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Social] Which Blogging Tactics Produce the Strongest Results? [New Survey Data]
    Social media was the most common promotion tactic, typically used by 94% of bloggers. When it comes to business blogging, how much time do people put into creating posts? How long are their articles? What goes into them? How often do they publish new content? How do they promote their posts? Do they measure the results? hours.
  • B2B MARKETING INSIDER  |  MONDAY, JANUARY 9, 2017
    [Social] Elevate Your Mobile Email Marketing Strategy
    My wife probably doesn’t like—check that—I know she doesn’t like it, but I’m on my smartphone a lot at home. I’m checking on sports scores or scanning my social feeds, but I’m doing one thing more than anything else. I’m always checking my email. Mobile
  • HUBSPOT  |  MONDAY, JANUARY 9, 2017
    [Social] Are Infomercials Cool Now? 7 Examples You'll Actually Want to Watch
    Not to mention hundreds of millions of views on social media. Actress Lisa Valentine Clark dodges arrows, garbage disposal mishaps, and kids jumping from windows in the brand's first infomercial , which has amassed over 20 million views and 243,000 shares on social media since its release in October. what just happened. But hurry!
  • CONTENT STANDARD  |  SATURDAY, JANUARY 7, 2017
    [Social] Live Video Marketing: Yes, There’s a Right Way To Do It
    From major media organizations like NPR to independent beauty product sellers, streaming video’s potential for reaching an engaged, real-time audience has made it a new frontier for warfare among the various social media platforms. Unlike other types of social content, you can only stream live to one channel at a time.
  • JUNTA 42  |  SATURDAY, JANUARY 7, 2017
    [Social] This Week in Content Marketing: Native Advertising – Not the Savior Publishers and Brands Thought
    Robert’s rant: Stop the nonsense of generational topics like the ones addressed in this article, How to Create Social and Marketing Campaigns for Generation Z , and Simon Sinek’s video about millennials. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. This week’s show. agree.
  • B2B LEAD BLOG  |  FRIDAY, JANUARY 6, 2017
    [Social] 5 Ways to Turn Your Social Media Followers Into Paying Customers
    You can build a substantial social media following with all kinds of social sharing but if you’re not converting those likes and tweets into sales, then it’s all for naught. They just can’t seem to turn all those social […]. Big Data Marketing
  • LEADERSHIP  |  FRIDAY, JANUARY 6, 2017
    [Social] Who will come out on top in 2017? Mobile or Desktop?
    Social networking: 21% on mobile and 79% on desktop. I’m sure that it isn’t news to you that mobile usage is booming and is expected to dominate in 2017 and beyond. GO-Globe has put together an infographic that talks about some of the trends relating to mobile internet usage – and what this means for desktop internet usage.
  • KAPOST  |  FRIDAY, JANUARY 6, 2017
    [Social] 10 New Year’s Resolutions to Improve Customer Experience
    Socialize them, get feedback. 7. It’s that time of year again! After holiday work parties, family, food, more food, more drinks, even more food, and even more drinks…reality sets in. We’re all collectively over the hangover and ready for a fresh start. next year. That’s how many companies feel about their customer data. Slackbots.
  • SNAPAPP  |  FRIDAY, JANUARY 6, 2017
    [Social] Creating Interactive Content: From Ideation to Sales Alignment to Promotion
    Scheduled Social promotion. There are times when content marketers, content teams, marketing teams are seemingly placed in front of an empty chalk board and then given a piece of chalk and told “Here you go. Go do the thing now, please. You know, fill up the board. Fill it up with some really interesting things. Please.”. Get on with it.
  • VIDYARD  |  FRIDAY, JANUARY 6, 2017
    [Social] Meet the Vidyard Team, Video Style: Steve Johnson
    What I saw was something very similar to the phenomena we saw with social media. Six years ago social media was the hottest content type. Meet the Team is our monthly chance to introduce you to the fabulous, quirky, talented people who work at Vidyard, using our favorite medium — video! Watch the video: What Didn’t Make The Cut.
  • BIZNOLOGY  |  FRIDAY, JANUARY 6, 2017
    [Social] 5 tips to help you make business decisions that get results
    Whether you are working to find ways to really engage your customers on social media or ways to improve customer service, you have to be proactive to accomplish your business goals and always stay true to your mission. Small business owners tend to do it all and wear all of the business hats when running their business. Become results-driven.
  • CONTENT STANDARD  |  FRIDAY, JANUARY 6, 2017
    [Social] The Anatomy of Shareable Facebook Video
    Your social presence is solid, though somewhat dated without newer features like Facebook video or Facebook Live. Maybe it’s time to bring your social media and video marketing strategy into the present day. Short and sweet is good for social, while longer content will serve you better on your website. 3. Growing Wave.
  • MODERN B2B MARKETING  |  FRIDAY, JANUARY 6, 2017
    [Social] 31 Influencers to Follow in 2017
    At Marketo, we finished the year by running a social countdown, called #marketocountdown , that highlighted some of the top influencers to follow so you can stay up to date on trends, tips, and best practices. Want more details? I’ve listed each influencer and their social handles below. Social Media Marketing b2b Consumer
  • ACT-ON  |  FRIDAY, JANUARY 6, 2017
    [Social] 16 Greats of ’16: The Year’s Best Business Books for Marketers
    Smith, the co-founder of Curaytor , a social media, digital marketing, and sales coaching company that helps businesses grow faster, provides an outline for converting leads generated on the Web into real-world profit. The Second Wave involved the creation of online search and social networking capabilities and the smartphone revolution.
  • KAPOST  |  THURSDAY, JANUARY 5, 2017
    [Social] How to Grow Your Social Media Following for B2B
    When you create a new social media account, what’s one of the first questions prompted? “Do you want to sync your contact list to find followers?”. With so many different social networks, it’s crucial to utilize each one correctly. Making the Most of Your B2B Social Media Accounts. It’s pretty simple. What did we learn?
  • CONTENTLY  |  THURSDAY, JANUARY 5, 2017
    [Social] What We Read in 2016
    In this fantastic essay, Alicia Eler explores Trader Joe’s many idiosyncratic marketing strategies—the company is not on social media, and does minimal advertising (no digital, no TV). Here’s what you missed while enduring the last 12 months… Fusion: A trend story about millennials, by The New York Times. Which to choose?!
  • HALEY MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Social] Do You Need a Like Campaign on Facebook? The Data Says You Do
    Facebook is the king of social media. Here at the Haley Marketing Group, we really started to recognize around the end of the second quarter that our staffing clients who were using our Social Pro program weren’t getting the same traffic from Facebook that we had seen previously. More than 1.09 People spend an average of 50 minutes (!)
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Social] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JANUARY 5, 2017
    [Social] 6 B2B Online Marketing Predictions for 2017
    Quite a few of the latest innovations come in social media , but there are also tons of great things you can do with photo, text, and video outside of platforms like Twitter and Facebook that can get you a lot of traction for your products and services. 360-Degree Photo and Video. 360-degree photos and video cameras are relatively affordable.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JANUARY 5, 2017
    [Social] Lead Scoring Setup is Not a Set-It and Forget-It Activity
    Examples of these are what emails they opened, what pages they visited on your website or blog, what ebooks they downloaded, and even their social media activity. The turn of the calendar is often a good time to review your marketing plans and make sure every thing is on track for success. Specifically the MQL, or marketing-qualified leads.
  • OPENTOPIC  |  THURSDAY, JANUARY 5, 2017
    [Social] 6 Social Media Trends Taking Over 2017
    There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us. The post 6 Social Media Trends Taking Over 2017 appeared first on Opentopic.
  • VIDYARD  |  THURSDAY, JANUARY 5, 2017
    [Social] Amazing Account Based Marketing Tactics for Your Entire Funnel
    Most marketers are creatures of habit. I’m guilty of this — I like social media, so I run with it. Account based marketing is everyone’s favorite buzzword, but let’s be honest – do you really know any companies doing it well? And that’s what made Charm Bianchini’s talk at Viewtopia so impactful. “Start with a goal. Literally.
  • B2B LEAD BLOG  |  THURSDAY, JANUARY 5, 2017
    [Social] 5 Ways to Target Specific Markets Using Social Media for Lead Generation
    Social media is critical for lead generation. It’s a real-time, online and mobile communication tool where people can voice their opinions with friends, family, colleagues and acquaintances about what they love, hate and appreciate about a given brand. Big Data Marketing lead data
  • CONTENT STANDARD  |  THURSDAY, JANUARY 5, 2017
    [Social] Why Information Overload Shouldn’t Be a Big Marketing Concern
    For some, digital information has corroded productivity, increased distractions, and undermined the ability to make and keep social connections. The fake news boom and social media content silos (courtesy of social media algorithms) make it even tougher for users to figure out which information is trustworthy in order to make a decision.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 5, 2017
    [Social] 7 Ways to Generate Leads on Social Media
    Author: Lisa Marcyes When you hear the term lead generation, social media probably isn’t the first thing that comes to mind…but maybe it should be. In this blog, I’ll outline seven ways that  you can generate leads on social media: 1. Everyone loves freebies, so consider hosting a sweepstake or offering giveaways on social media.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Social] 7 Resolutions Your School's Marketing Department Should Make
    If you want people to continue to visit your blog or follow your school's social media profiles, the content there needs to provide pure value to prospects and their parents. Infographics are liked and shared on social media 3x more than any other type of content. Social engagement can't be an afterthought. It is.
  • HUBSPOT  |  THURSDAY, JANUARY 5, 2017
    [Social] Why You Need to Focus on Video Marketing in 2017 [Infographic]
    If you don't already have a video marketing strategy in place for your website and social media, you're missing a tremendous opportunity to reach and engage with your audience. Learn about just how many videos are watched on social media every day (hint: it's a lot) and how other marketers are using video to achieve their goals.
  • WEBBIQUITY  |  THURSDAY, JANUARY 5, 2017
    [Social] What is a Q&A Case Study? And Why is it Great for B2B Marketing?
    Maybe you promote their business on social media, via your blog, or on a guest post. Guest post by Zachary Moore. Today, 88% of consumers look at reviews before making an online purchase. This trend makes case studies more important than ever. case study is more than a review or a testimonial. good case study paints a picture, tells a story.
  • BIZIBLE  |  WEDNESDAY, JANUARY 4, 2017
    [Social] How Attribution Enables True Meritocracy in the Workplace
    Likewise, a last-touch model will undervalue the efforts of social marketers and other demand functions who primarily impact the top of the funnel. All companies like to think that they operate based on a meritocracy. Fundamentally, it means that power should be determined based on talent, ability, and provable achievement. The Right Data.
  • AGGREGAGE  |  WEDNESDAY, JANUARY 4, 2017
    [Social] Research Reveals 7 Keys to Lead Generation Success
    Well, the great thing on each of our sites is that you can go anytime to see the articles that have the highest social scores for the day, week, month, year.  Social scores indicate that the audience is more interested than normal in the topic. I’d suggest looking at the annual summary.  What did our research find?  HR Analytics.
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Social] ‘Fans and Brands Want to See the Real People’: How Athletes Handle Social Media
    Social media accounts are no different. For Carlos Tovar, a 23-year-old who resides in Brooklyn, helping athletes shape their social media personas has become an unusual freelance gig. When I was an intern at Sports Illustrated, the magazine ran an op-ed by a professional basketball player on my hometown team. Smith.).
  • CONTENTLY  |  WEDNESDAY, JANUARY 4, 2017
    [Social] 3 Ways Brands Can Make Native Advertising More Effective in 2017
    When it comes to digital advertising, a “big four” have emerged: social ads, display ads, video ads, and native advertising. According to a Salesforce survey of 4,000 marketers, native advertising is currently the third-most popular tactic, tied with video. The Daily Beast now gets 90 percent of its ad revenue from native ads.
  • DISTRIBION  |  WEDNESDAY, JANUARY 4, 2017
    [Social] National Trivia Day 2017
    You use marketing automation as an everyday tool in the marketing shed incorporating features like landing pages, lead generation, CRM integration, social marketing and analytics. Marketing has changed. Interactive is ideal. In fact, quizzes are one type of online technology that is proving to score big sales wins in just a short timeframe.
  • VIDYARD  |  WEDNESDAY, JANUARY 4, 2017
    [Social] John Deere Gets Down to Dirt in Their New Video Campaign
    User generated content campaigns tend to do well from a social engagement standpoint, but this one was special. The content has performed exceptionally well on social media and is helping our social media team drive content direction within other areas of the company. Every company has a target market, right? The Backstory.
<< 1 2 3 ... 279 280 >>