• B2B MARKETING TRACTION  |  FRIDAY, NOVEMBER 21, 2014
    [Social] Is Your B2B Marketing Provider Showing Jazz Hands or Results?
    Before we were able to track behavior on the Internet with websites and social media platforms, it was more difficult to track how prospective customers heard about your company, product or services. 10 Great Social and Web Analytics Tools by Search Engine Journal. It’s always been important to track and report marketing results.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Social] Thanks everyone for a great birthday!
    'In the world of social media, everyone knows it is your birthday. It is a fact of life in this highly connected world we live in today, Jeff Ogden of Find New Customers celebrated a birthday yesterday, Matt Heinz of Heinz Marketing published How I Work  by me,  Check it out. Thanks, Matt. Google knows it. ESPN knows it. That was so nice.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Social] 8 Holiday Fundraising Tips for Non-Profits
    Before they drop it off, encourage them to post a picture of the gift on your social channels. Tip #6: Plan an easy giveaway on social media. Engage with your audience by offering a holiday-themed giveaway on social media. 'While retailers are gearing up for their busy season, so are non-profits. Tip #1: Share stories.
  • VERTICAL RESPONSE  |  FRIDAY, NOVEMBER 21, 2014
    [Social] How to Gain More Subscribers on YouTube
    Social Media Tips in 2 Audience Community how to get more youtube subscribers Social Media Marketing subscribe Subscribers video youtube youtube marketing 'Have you created and posted videos on YouTube only to realize they’re not garnering the engagement you’d hoped for? © 2014, VerticalResponse Blog.
  • WINDMILL NETWORKING  |  FRIDAY, NOVEMBER 21, 2014
    [Social] 6 Ways to Clean Up Your Brand’s Social Media Inbox
    'With billions of conversations happening on social media every day, it’s easy to get lost in the stream of social messages about your brand. But what does it actually take to keep your social media inbox clean? She blogs to show brands how to use social media to create an engaging online presence.
  • FEARLESS COMPETITOR  |  FRIDAY, NOVEMBER 21, 2014
    [Social] There’s No Difference Between Black, White or Green people
    We love comments )not SPAM) and those show share on social media like LinkedIn, Twitter and Facebook, Filed under: Fearless Competitor , Find New Customers , Florida. 'Indiana High School Basketball. The award-winning marketing expert, Jeff Ogden , President of Find New Customers ( @fearlesscomp on Twitter. Here I am,”” Hi Google.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Social] It’s the Little Things: How HubSpot Writes Microcopy
    Take a look at this prompt text in Social Inbox , for example: That message could have been strictly transactional, like "Write your tweet here." 'Have you ever run into an error message that made you smile? Or a website prompt that was particularly clever or helpful? Let me show you what I mean. My next one was Dana Scully from The X-Files.
  • SYNECORE  |  FRIDAY, NOVEMBER 21, 2014
    [Social] Casting a Social Net: How to Get People to Naturally Share your Site on Social Media
    'Getting more people to share content from your website through popular social media avenues such as Facebook and Twitter can boost the success of your website in multiple ways. One way you can make this possible is by including social share buttons in very visible areas on your site. Utilize Tools Like Social Sign-Ins.
  • LEADERSHIP  |  FRIDAY, NOVEMBER 21, 2014
    [Social] Interesting Infographics: The Road to Success through Paid Social Amplification
    'We have had some great discussions about social media’s role in B2B demand generation but at least I have usually focused on ways to organically grow our social media presence. Is it worth it to use social ads to amplify our message and if so, how effective is it in the lead generation process? Google Plus post ads.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, NOVEMBER 21, 2014
    [Social] Digital marketing shifts coming out of AdTech 2014
    Each one is inextricably linked to the others, and if they are not aligned and working towards the same end then marketers are not maximizing their investments in content, social engagement, and paid efforts. Writing a blog and publishing it solely to a website is short-sighted, and so is publishing solely into a brand’s own social channels.
  • HUBSPOT  |  FRIDAY, NOVEMBER 21, 2014
    [Social] 29 Charts & Stats on What Matters Most to Marketers Right Now
    They''re curious about the latest social media update. 18) 84% of inbound marketers (compared to only 9% of outbound marketers) cite organic, top-of-funnel sources (like social media, blogs, SEO) as rising in importance. 'The best marketers I know are curious. If you consider yourself a curious marketer, we''ve got a treat for you.
  • WRITTENT  |  THURSDAY, NOVEMBER 20, 2014
    [Social] SEO Isn’t Dead: 10 Ways to Use It for Business
    Use your research to “mine” insight on topics that are trending in search and on social media. The more talk your company gets on other websites, news sources and social media, the more authority you gain in the eyes of search engines. Human signals (including social signals) are a huge factor in achieving improved ranking. 
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, NOVEMBER 20, 2014
    [Social] 4 Attributes of Your Next Content Marketing Superstar
    Social Media Marketing Skills- Promotion is often the missing ingredient when it comes to content marketing. which social networks target audiences can be found; ?when 'Editor's Note: Today's post comes courtesy of Michael Gerard , CMO of Curata. He is responsible for Curata's marketing strategy and all related activities.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • ENGAGE  |  THURSDAY, NOVEMBER 20, 2014
    [Social] What Is Content Strategy, Really?
    Unearthing such nuggets comes from a deep (nothing cursory will do here) exploration of the targeted audience—everything from demographic and psychographic data to search analysis to media-consumption habits to focus groups, and social listening (our favorite tool). She needed help with content strategy. Got it. Except, not really.
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Social] 10 Social Media Predictions for 2015 from 10 Social Media CEOs
    'I began this year by publishing my social media predictions for 2014 focusing on six key trends that I saw (and continue to see) evolving: Employee Advocacy, Google Plus, Paid Social, Content, The Visual, and Mobile Personal. 10 Social Media Predictions for 2015 from 10 Social Media CEOs by Neal Schaffer - Maximize Social Business.
  • BIZNOLOGY  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Let the market view in
    Unfortunately, social media, and the ability it provides to locate like-minded individuals, has made this even more prevalent. Invest in a broad program of market research – There are many good social listening tools available and they provide a great perspective. Marketers can be overly swayed by hype and the latest “shiny new object.”
  • WINDMILL NETWORKING  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Elevate Your Holiday Marketing on Social Media
    Debbie is the Founder of Social Hospitality, a blog which outlines the ways businesses in the hospitality industry are using social media. She works for HyperDisk Marketing managing social media accounts, writing website copy and executing SEO strategies for clients. Social Media for Hospitality
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 20, 2014
    [Social] WordPress.com and Search Engine Optimization
    We love comments (not SPAM) and those who share on social media, like Twitter, LinkedIn and Facebook. 'All About SEO on WordPress.com, which is what Fearless Competitor is based upon, the blog of Find New Customers. And I know all of my three wonderful boys will call today to wish me a happy birthday. WordPress,com and SEO. Check this out.”.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 20, 2014
    [Social] 7 Questions to Ask Before Creating a Video Campaign
    Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. 'Author: Colin Osing If you’re a digital marketer who is somewhat new to video marketing, you can take some comfort in the words that follow. First of all, you’re not alone! Who’s your target audience?
  • HUBSPOT  |  THURSDAY, NOVEMBER 20, 2014
    [Social] A Beginner's Guide to Retargeting Campaigns
    The way that works is you upload a list of the email addresses to a retargeting campaign (usually on a social network like Facebook or Twitter), and the platform will identify users on that network who have those addresses and serve retargeting ads just to them. But in reality, the buyer''s journey is probably not so linear. Awareness.
  • WRITING ON THE WEB  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Should You Send Holiday Newsletters?
    Article Ideas Content Marketing Email Marketing Tips How to.Tips e-newsletters newsletters social proof 'Shortcuts to Newsletters. Are you sending holiday newsletters for your business? Holiday newsletters are a great opportunity. Don’t take my word for it. love hearing from people who say, “I know you, I love your newsletter.
  • SOCIAL MEDIA B2B  |  THURSDAY, NOVEMBER 20, 2014
    [Social] 10 Keys for Starting a B2B LinkedIn Group to Generate Leads
    He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. This is part of an ongoing series of conversations about the intersection of sales and marketing , well as social selling. Lead Generation LinkedIn b2b social media lead generation linkedin social selling Tom Skotidas
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, NOVEMBER 20, 2014
    [Social] Impostor Syndrome: How I finally learned I was smart
    Over the years I attended a zillion Internet marketing and Social Media conferences, where I watched and listened to the “gurus” in the field. Betsy Kent is the  President of Be Visible Associates , focusing on content marketing, blogging & social media marketing instruction and coaching. 'By Betsy Kent, {grow} Community Member.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] How Video Drove a 50% Increase in Form Submissions for Oracle Marketing Cloud [Case Study]
    ” The team at Oracle Marketing Cloud conceptualized the character to support a recent program called the ‘ Journey to Modern Marketing’ campaign , which included a variety of content tactics, including high-value gated eBooks, videos, blog, and social posts. 'You may have “met” our friend, “Modern Mark.”
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Google Rolling Out Mobile-Friendly Label in Search Results
    Due to social media and email, we access more and more information using our mobile devices. 'In an effort to get companies to think about how people access their websites using mobile devices, Google has begun rolling out a new “mobile-friendly” label for its mobile search results. Definitely yes.
  • B2B MARKETING TRACTION  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] How to Do Competitive Analysis in a Crowded Industry
    gather this information from the websites, their social media platforms, from interviews and customer surveys. You can always learn something by looking at the top online performing competitors’ websites, social media profiles and other information. Chances are that the top search performers are getting most of the market share.
  • CRIMSON MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Infographic: Mobile Market Domination and How to Adapt
    Likewise, marketing technology and social media strategies should be focused on mobile consumers as well. mobile-optimized webpage will ensure social shares by mobile users. He is based in Southern California, and is also versed in social media, video production, viral marketing, computer networking and cloud technologies.
  • HUBSPOT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Someone Mentioned You on Social Media. Should You Respond? [Flow Chart]
    'When you''re first getting started out on a social network, it seems absurd not to respond to anyone who tweets at you, good or bad. Check it out, and bookmark it for the next time you find yourself in a tricky social media situation. Have you ever wondered about whether you should respond to a social media post? Social Media
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] 10 Commandments of Social Media For B2B
    'As marketing managers, adding a new social media network to your strategy or just trying to juggle the day-to-day can easily get us bogged down in the details instead of looking at the bigger picture. Organize – The easiest way to get overwhelmed and fall behind your social media goals is not taking the time to get organized.
  • FATHOM  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Creating Sales Funnel Content for Manufacturing Marketing
    Social media, video, PPC, and more are all intended to catch attention and they need content to match. Combined with social media promotion, you’ll have a content strategy that appeals directly to people at this first phase of the sales funnel. 'The sales funnel varies for each industry. The 3 sales funnel stages are: Attract. Engage.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Connecting The Dots: Unify Your B2B Organization for Maximum Growth
    Quality B2B marketing campaigns require one voice from the whole team across all platforms, from social media and customer service to email marketing. 'Sales Prospecting Perspectives is pleased to bring you a guest blog from Dave Landry, professional business writer and personal finance advisor. Branding For Unity. Knowing When To Say “No”.
  • VERTICAL RESPONSE  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] 4 Surefire Ways to Prep for Mobile and Tablet Holiday Shoppers
    Use social media to its fullest Shoppers aren’t just reading email on their phones, they’re also scrolling through their social apps. These statistics are a pretty compelling reason to use your social media channels. 'Brace yourself. The holiday shopping rush is upon us. Yes, 68 percent. million people users.
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Involving SEOs in the content creation process
    They can look what you’ve already produced and examine what garnered a lot of social share and what led to the most backlinks. 'If you plan on creating content for digital marketing purposes, it is imperative you include an SEO in the creation process. Content comes in many forms. Provide insights into competitor’s strategies. Length.
  • WINDMILL NETWORKING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] 7 Ways to Promote Your Slideshare Presentation
    It is also a social network, and a platform for marketing visual content in many different forms – which means Slideshare an essential part of a solid social media strategy. She has 7 years of experience in search and social media marketing. SlideShare
  • FEARLESS COMPETITOR  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Why You Need to Adapt to Social Media Today
    'It does not matter if you are five years old or 50 years old, you need to adapt to the world of social media now. If a man my age is on social media, what is stopping you? My iPhone goes off all the time with people connecting with me on social media, including Twitter, LinkedIn and Facebook. I will soon turn 55.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Last Minute Lifts – How to Increase Traffic on Black Friday
    Be Socially Prepared. popular strategy is to bid on competitor brands, but are you applying that same strategy on social? Your social team should be primed and ready to take advantage of real-time situations occurring on social networks. This preparation makes an “in the moment” response easier to execute.
  • WRITTENT  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] 22 Must Know SEO Writing Tips for Higher Rankings
    Promote via social media, blogs, forums, and other relevant channels. 'Image source. SEO writing tips in 2014? With all that has happened in search in recent years, do we really even need them? The answer is yes. Despite all the speculation in the industry,  SEO is not dead , and it can still help you rank in SERPs when creating content.
  • B2B MARKETING INSIDER  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] The Content Marketing Word Of The Year?
    But as The Onion reported earlier this year,  content could be hotter , more social, relevant, and digestible. Marketers of every size and shape are finding that the answer to reaching customers in today’s always-on, socially-connected, attention-starved world is to create content people want. Native advertising. Storytelling.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Image Recognition technology is a goldmine for marketers
    From that vast sea of images, marketers can glean nuanced data about social influence, brand sentiment, purchase behavior, and much more. The overlay of geographic and demographic information, combined with the rich insights offered by the social graph, offers marketers a valuable mix of data. am admiring a stranger’s purse.
  • EARNEST ABOUT B2B  |  WEDNESDAY, NOVEMBER 19, 2014
    [Social] Has technology made marketing easier and better, or just faster?
    With far more channels in play and with social channels designed to maximise audience interaction and opinion (for better or worse), comms and messages have to be more intelligent, more targeted and addressed directly at the needs of the individual. 'Technology and data allow us to get our marketing right. We just need to take the time.
  • THE ROI GUY  |  TUESDAY, NOVEMBER 18, 2014
    [Social] The Modern Day Social Seller: Buyers are More Empowered, But So Are You!
    'By Dan Sixsmith and Tom Pisello The research and the reality: B2B buyers are more empowered than ever, using the Internet and social media to research your company, products, services, customers, team, history and competitors - self propelling themselves toward a purchase decision. So what are these insights?
  • KOMARKETING ASSOCIATES  |  TUESDAY, NOVEMBER 18, 2014
    [Social] B2B Budgeting for 2015: 10 Key Marketing Research Reports & Guides
    We Are Social’s Social, Digital & Mobile Worldwide in 2014. The growth of all things digital continues to gain traction around the world, and We Are Social’s new Social, Digital & Mobile Worldwide report summarizes findings on key social, digital, and mobile statistics worldwide. Final Thoughts.
  • LEADERSHIP  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Work Horse Vs. Show Horse — Is Email Marketing Being Undermined by the Lure of Social Media?
    'About a year ago, we sparked a heated discussion over email marketing vs. social media. The biggest draw of social media was a recognition that we are moving more and more towards a need for sales and marketing to be conducted one-on-one, person to person. The dream of automation in social media marketing is not dead.
  • SALES PROSPECTING PERSPECTIVES  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 4 Blogging Best Practices for B2B SaaS Start-Up Companies
    Share on prominent B2B social media sites. As a B2B SaaS company, your best bets for social media sharing are LinkedIn and Twitter. 'I follow a few key topics on Quora , and I try to answer a question over there at least once a week. Write helpful content. see a lot of SaaS blogs that only feature their product. No, no, no! Good luck!
  • TRADESMEN INSIGHTS  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Is Listening a Lost Art?
    If social media hasn’t taught us anything else, its made it clear that people want to be heard. As the landscape continues to change, prospective new customers armed with the internet and social media now are coming to the table with a whole nother set of questions which we may have to think about before we answer.
  • VERTICAL RESPONSE  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 5 Terrific Tips for Stellar Holiday Service on Social Media
    'Social media has been a game changer for the holiday shopping season. Now, more and more customers are turning to social media to get both gift ideas and real-time customer service. of shoppers scroll through their social feeds to find ideas for the perfect present. Social media is a great outlet for this.
  • WINDMILL NETWORKING  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 15 Facebook Holiday Contests You Can Create in Minutes
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. 15 Facebook Holiday Contests You Can Create in Minutes by Jim Belosic - Maximize Social Business. 'The holiday countdown has begun! Remember to offer a […]. Jim Belosic.
  • CMO ESSENTIALS  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 3 Ways To Use Your Data Today For Successful Marketing In 2015
    An advisor to the organization,  Girl Rising , Amanda is committed to their mission to educate girls in developing countries as a way to build thriving, prosperous, healthy communities and effect positive social change. 'Feeling the pressure to become “data-driven” in all that you do? Marketing in 2015 will be no exception.
  • VOICE-BASED MARKETING  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Use Content Marketing to Tell Your Story, Not Sell Your Story
    'Last week we joined Digital Megaphone’s Social Media Masters Summit to learn some cutting edge strategies from top brand marketers. We especially loved Andy Crestodina’s “Content Marketing 201” presentation – so we thought we’d share some key insights from the session with our fellow content marketers. You Need to Earn Your Market.” Genera
  • FEARLESS COMPETITOR  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Here’s Why Dumping Ron and iOptimize Marketing was the right idea
    We love comments (not SPAM) and those who share on social media too, such as Twitter, LinkedIn and Facebook. 'Jeff Ogden , President of Find New Customers , the nicest company in BtoB marketing, once worked for Greenlight Digital in London for a very short period of time. Here is the lesson for you. Were you able to get rid of him in time?
  • BIZNOLOGY  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Search Engine Marketing is Legion
    and spent an hour on the phone chatting with Bill about search, social, business, and the enterprise. 'I just discovered that Search Engine Marketing (SEM) isn’t just a rebrand of Search Engine Optimization (SEO), a marketing discipline that is almost universally damned as being shifty, black-hat, and more than just a little shady.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Social] How to Craft Perfect Posts for Facebook, LinkedIn & Twitter [SlideShare]
    'Here''s how many marketers handle their social media strategy: Craft update. Users interact and consume content on each of these social media channels differently. So to make the most of these platforms, you need to optimize your posts for each social network. introductory Social Media Facebook Best Practices. see 2.7%
  • SYNECORE  |  TUESDAY, NOVEMBER 18, 2014
    [Social] WTF is Content Marketing, Anyway?
    Sure, plenty of other digital marketing buzzwords like social, mobile, and brand surround the word Content, but they are smaller, less relevant, almost seeming to orbit Content like so many planets orbiting a sun. Photo Image Credit: Econsultancy. At that moment a simple but profound question came to mind: WTF is Content, anyway? Ridiculous.
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Best Practices for Buying Marketing Technology: David Raab and Atri Chatterjee Discuss
    You should be able to say “I want to improve campaign performance,” or “I want to improve the responses to my emails,” or “I want to get more social interaction,” or whatever it is. Of course today we also have our friends in social media who are not vendor-supplied references, who are more than happy to give us feedback. Thank you.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, NOVEMBER 18, 2014
    [Social] How Facebook changes our behavior
    'I always find it curious when people compare our social media presence with our REAL presence in the “real world.” New research shows that social proof on Facebook contributes to our view of our self-worth, quantifies the value of friends and shapes what content we share. We create our personality on Facebook. Seriously.
  • HUBSPOT  |  TUESDAY, NOVEMBER 18, 2014
    [Social] Your New Go-to Guide to Content Promotion [Free Ebook]
    In this phase, you’ll need to get social media, email, blogging, SEO, your website, and paid promotion all on the same page. 'It''s no secret that we create a lot of content here at HubSpot. We''ve got multiple blogs that publish daily and a library of 2,000 downloadable offers. Would you like to receive 72% more leads per offer you create?
  • MARKETING ACTION  |  TUESDAY, NOVEMBER 18, 2014
    [Social] 8 Ways to Get More Value from Your Next Trade Show
    Traditional marketing starts with mailers, phone calls, and social media connections in hopes of getting a face-to-face meeting. At a minimum, follow up the same day with an email and a social media connection request, and call the person the next day. When preparing for the event, determine the goals first. Pick a target.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, NOVEMBER 17, 2014
    [Social] How 4 Companies Find and Create Value from Open Data
    The city of Chicago, for instance, offers a data portal where anyone can access more than 600 up-to-date datasets about anything from transportation and traffic to social services. Hedge funds use the social media site to guide trading decisions, for instance. The business case for open data. Marketing Efficiency
  • EMAGAZINE B2B BLOG  |  MONDAY, NOVEMBER 17, 2014
    [Social] Why Should Marketers Change To Google Tag Manager?
    a tag is a bit of code that allows you to measure traffic and visitor behavior and understand if you’re online and social marketing strategies are working. 'Google Tag Manager Is A Tag Management System That  Was Developed With The Marketing Person In Mind. Well…that statement is mostly true. Just for clarity reasons, “What is a tag?”
  • CRIMSON MARKETING  |  MONDAY, NOVEMBER 17, 2014
    [Social] Pernille Bruun-Jensen, Netbase CMO: The Generation 3 Social Media Era – How Big Data is Changing Digital Marketing [Podcast]
    So says Pernille Bruun-Jensen, CMO of social media marketing intelligence platform NetBase, regarding the use of Big Data in digital marketing today. Pernille explains why making that comparison is part of a smart social media strategy. Digital Marketing Podcasts
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Social] 4 Creative Ways to Make Your Website More Personalized
    2) Display different content based on social referral source. 'We''re now encountering more personalized experiences than ever before. Before, it was just your favorite coffee shop barista who greeted you by name. " You can thank technology for all of that. 1) Cater to individual personas. Find out how we can help you! Dynamic Content
  • FATHOM  |  MONDAY, NOVEMBER 17, 2014
    [Social] Social is Your New Best Friend
    Social media, as much as people think it’s just trending topics or annoying ads, is actually another form of damage control. The companies who get complaints and try to cover them up or ignore them don’t understand the role or importance of social media. The post Social is Your New Best Friend appeared first on Fathom.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Social] How I Became Immune to Rejection
    This experience turned me into a motivational speaker and I help people all day and all night and people connect with me on social media all day and all night too, As the author of The Importance of Attitude on the Salesforce,com blog, my attitude makes me immune to rejection. love comments and people who share on social media.
  • SAZBEAN  |  MONDAY, NOVEMBER 17, 2014
    [Social] Leveraging LinkedIn for Business
    'With each social media site comes its own set of advantages, characteristics, and user base. This is certainly the case with LinkedIn, a social media site designed with business in mind. Content Social Media Social Networks content strategy digital strategy internet marketing strategy linkedin linkedin strategy social media strategy
  • VERTICAL RESPONSE  |  MONDAY, NOVEMBER 17, 2014
    [Social] Your December Holiday Marketing Checklist
    Focus on Product and Service Highlights Use the second week of December to continue focusing on product or service highlights and specials for holiday shoppers in your email communications and social media posts. 'December is right around the corner – is your marketing plan intact? Week 1: Nov. 30 – Dec. Not so much.”
  • BIZNOLOGY  |  MONDAY, NOVEMBER 17, 2014
    [Social] 3 Big trends converging for big branding opportunities
    They grew up in the digital age and have very different values and expectations that will shape our approach to social challenges, employment preferences, and purchase behavior. One of their most important values is social responsibility. maximize shareholder wealth). They are very restless. They are the trend setters for the future.
  • WINDMILL NETWORKING  |  MONDAY, NOVEMBER 17, 2014
    [Social] [TIPS] How to Recruit a Hacker for Your Company
    Today, mainstream usage of “hacker” mostly refers to computer criminals, due to the mass media usage of the word since […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment.
  • FEARLESS COMPETITOR  |  MONDAY, NOVEMBER 17, 2014
    [Social] Why I read the New York Times and Wall St. Journal every day on my iPad
    We love comments (not SPAM) and those who share on social media, Find New Customers , the nicest company in BtoB marketing is now based in St. 'Every day Jeff Ogden of Find New Customers learns something new from reading both of those great newspapers. And I love both of them, You learn something new each and every day. Nice to meet you.
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Social] 10 Helpful Tips for Choosing and Using Fonts
    These skills are all actionable -- so it''ll be easy to try them in your next social media or marketing campaign. This is a jazzier font pair, which is great for social media designs. 'When you think of all the things that make up a good design, what elements come to mind? Color? Layout? Photography? Below are my 10 favorite font tips.
  • THE FORWARD OBSERVER  |  MONDAY, NOVEMBER 17, 2014
    [Social] The 3 Most Important Content Marketing Questions CEOs Should Ask
    This is where you should hear about social media strategies (linked to the buyer persona’s habits and usage), marketing automation workflows, email newsletters, guest posting, speaking events, etc. Social proof, share-ability. 'As CEO of a company moving to content marketing, are you wondering how to set the right course? Once a week?
  • B2B MARKETING INSIDER  |  MONDAY, NOVEMBER 17, 2014
    [Social] The Top 200 Content Marketing Brands And Influencers
    Social Media Today. Social Business. Coimbatore Social. 'One of the biggest questions buyers ask in their online journey from awareness, to consideration, to selection is “who is influential?” ” on the topic. This is true in just about any major decision, including who we buy from. Twitter Handle. jeffbullas.
  • MARKETING ACTION  |  MONDAY, NOVEMBER 17, 2014
    [Social] 26 Ways to Promote Your Blog Post
    Add social sharing buttons. But you’d be surprised how many sites and blogs don’t have any social sharing buttons up. Open graph tags are like HTML meta tags, but are used for social media sites, particularly Facebook. Buffer and HootSuite are terrific social media automation tools that could potentially change your life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, NOVEMBER 17, 2014
    [Social] Five 2015 digital marketing trends for your consideration
    Who will step forward and claim “The world’s safest online store (or credit card or social media platform)?” 3) Social media consolidation. Every social media platform faces similar challenges when it comes to increasing shareholder value — how do we increase the user base and leverage data for profits?
  • HUBSPOT  |  MONDAY, NOVEMBER 17, 2014
    [Social] How to Structure a Marketing Team of Any Size
    Here''s an idea of which roles belong where: Attract: Your content writers, designers, SEO specialists, and social media managers. The slide illustrates exactly how marketing leaders should structure their teams in different team sizes and stages. The question of who to hire next requires you to first take a look at your current team.
  • WRITTENT  |  SUNDAY, NOVEMBER 16, 2014
    [Social] 7 Ways to Spot Epic Copywriters for Your Site
    Copywriters are usually active on social media, too. 'Need some web content for a landing page? No problem, hire a copywriter. But when you’ve invested heavily in your website and need compelling copy that effectively generates sales, leads, and conversions, what you need is an epic copywriter. Even those who can may not always be suitable.
  • SYNECORE  |  SATURDAY, NOVEMBER 15, 2014
    [Social] Marketing Students: Education vs. Application
    In addition, today’s marketing is digital – students need to be exposed to elements of SEO, social media marketing, inbound marketing methodology, email marketing, marketing analytics, and other digital marketing strategies, tactics, and tools; and not just the theories, they need a better understanding of real-world “How-To’s.” Absolutely.
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