• AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Introduction 4 II.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. sharing content on its social channels. sharing and native social.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  WEDNESDAY, JUNE 22, 2016
    [Social] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. channels not just on social media, but more important- ly, via email and search.
  • DISCOVERORG  |  FRIDAY, JUNE 24, 2016
    [Social] Are You Mobile-Responsive or Mobile-Complacent?
    Step up your social selling game by scheduling a quick demo See how sales intelligence can make you an all-star! As part of the sales and marketing engine, you put in serious effort to connect with your prospects. It takes hard work and a very specific type of talent to sell something to a virtual stranger. More importantly, it takes time.
  • READYPULSE  |  FRIDAY, JUNE 24, 2016
    [Social] How to Avoid Content Creator Burnout
    In fact, some individuals comprise the entire marketing department and it’s overwhelming to have to be the one generating all of the content such as updating blogs, posting on social media, developing whitepapers, graphics and so on. Connect with Social Influencers. Modern Marketing Social Influencer MarketingHave a Plan.
  • KEO MARKETING  |  FRIDAY, JUNE 24, 2016
    [Social] Search Localization Changes Everything
    Preferred Photo: You will be able to indicate which photo you would prefer to show up first in Google Maps and Search. 2) Expand your social media efforts and content on local review sites. This is partly out of consumer preference and partly as a result of increased use of mobile devices. Version 3.0 Local Search
  • VIEWPOINT  |  FRIDAY, JUNE 24, 2016
    [Social] Q&A With Dave Stein and Steve Andersen
    ESR), author of How Winners Sell, and a prominent social media force—we made a conscious effort to stay in touch. A remarkable new book is changing the way that B2B sales professionals think about, approach, and serve their customers. The co-authors recently shared some insights with me about their goals for the book and its readers. Q.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JUNE 24, 2016
    [Social] How Social Media Can Impact Corporate Culture
    This go round it's Social Media. The key to improving your company culture with social media marketing. Stop Measuring Reach In Your Social Media Marketing: It's About Genuine Engagement. Marketers are often pegged with questions related to the future of social media such as: Is Facebook still relevant?
  • BIZNOLOGY  |  FRIDAY, JUNE 24, 2016
    [Social] How to protect yourself on Twitter
    WIRED does a fascinating write-up on social hacking, whereby someone looking to gain access to your accounts aggregates data about you from a few different sources, and uses it to bypass your security questions, or else poses as you to customer service for a password reset. Hijacked Hashtags. Hijacked Accounts. Seriously. Like this post?
  • MODERN B2B MARKETING  |  FRIDAY, JUNE 24, 2016
    [Social] 5 Ways to Amp Up Your Mobile Marketing Strategy
    These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. Author: Jamie Lewis Is it time for your brand to get mobile? So, take advantage of their interest to the fullest by implementing the right tactics. Mobile Messaging. QR Codes.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social] We Just Announced 100+ INBOUND 2016 Sessions: Here Are the Top Picks For Every Kind of Marketer
    Rachel Happe, Principal and Co-Founder at The Community Roundtable: Social Media is Broken. Social media is no longer a place of deep engagement, it's optimized to share content -- increasingly paid content. No longer can brands, big and small, use their social efforts to meaningfully connect and converse with their audience.
  • SNAPAPP  |  FRIDAY, JUNE 24, 2016
    [Social] SnapWrap: The Worst Guy at the Party, Outsourcing, and More
    Time-Saving Tools for Social Media Marketers. Andrew Littlefield implores marketers to spice up their icebreakers for the sake of their own social lives – try “what’s the best place to eat in your hometown?” Time-Saving Tools for Social Media Marketers. Aaron Orendorff, Social Media Examiner. What do you do?”. instead.
  • HUBSPOT  |  FRIDAY, JUNE 24, 2016
    [Social] How to Write a Great Email Signature: 9 Tips With Real Examples
    Notice how her social media icons are the same blue hue as the ZinePak logo. 2) Use design hierachy. Here's a great example from our own Social Media Manager Chelsea Hunersen. She changes her text CTA depending on her current social media goals. A few months ago, she used it to drive people to HubSpot's Twitter account.
  • ACT-ON  |  FRIDAY, JUNE 24, 2016
    [Social] When the Tweet Hits the Fan: B2B Best Practices for When Trolls Attack
    What about her website, or pages on Yelp, Zillow, and other social channels? And better yet, what should be done ahead of time – so you’re not making panicked calls to your webmaster or social media marketing manager? With trolls, Musto said, a company may want to take a look at the social “juice” the troll has online.
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Social] Report: Social media is marketing’s domain
    Opentopic blog >> fiercecmo.com Social media is quickly developing into a marketing function within most organizations, according to a new study, as most companies are realizing social’s impact as a vital communication tool to buyers and prospects. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Social] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> opentopic.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Social] How Facebook Ads Boost Your PPC Advertising Results
    The online social networking service, Facebook, has undeniably taken the world by storm. Opentopic blog >> business2community.com Consider just how many and how often people use the website. Facebook ads should become an attractive proposition for many businesses. Adverts. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Social] A Close Look At The Numbers: Content Marketing in 2016
    So we assembled the numbers on email, mobile, social and a couple other things. Opentopic blog >> imglance.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. Need a stat? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Social] A Close Look At The Numbers: Content Marketing in 2016
    So we assembled the numbers on email, mobile, social and a couple other things. Opentopic blog >> blog.crazyegg.com Where’s content marketing at right now – and where’s it going? It’s easy to find a million opinions about that, but there’s nothing like a solid, evidence-backed statistic. Need a stat? We got ‘em.
  • HINGE MARKETING  |  THURSDAY, JUNE 23, 2016
    [Social] Applying Consumer Market Web Usability Lessons to Professional Services
    Professional Services firms continue to improve their reach and effectiveness online, but search, social, media and consumer websites attract the largest share of overall traffic. Any Industry Online Marketing Social MediaThe Highest Traffic Websites in 2016. million blogs. Many of you use Amazon on a regular basis to purchase goods.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Social] How Content Increased the Effectiveness of Our B2B Enterprise Marketing by 3x
    books can become infographics, SlideShare presentations, blog posts, and videos before being disseminated on social media. The top-of-funnel content should ultimately help SEO, fuel social and lead generation, drive sales enablement, and maybe even support events. Based on my experience, the answer is yes. Starting the journey.
  • CONTENTLY  |  THURSDAY, JUNE 23, 2016
    [Social] Will Facebook’s $50 Million Gamble Pay Off?
    In 2011, YouTube paid more than $100 million to celebrities, social influencers, and media companies to create 100 exclusive channels on the video platform. Social Facebook Live Featured videoSound familiar? For example, we know that media companies like BuzzFeed, The New York Times, and CNN negotiated the largest deals.
  • BIZIBLE  |  THURSDAY, JUNE 23, 2016
    [Social] Beyond Clicks And Leads: How To Optimize Your LinkedIn Ads For Revenue
    In fact, according to a 2015 benchmark report by Content Marketing Institute and MarketingProfs, LinkedIn has been the top social media channel for B2B content distribution for the last three years, edging out Facebook and Twitter. Most marketers view Social (LinkedIn included) as primarily a top-of-the-funnel marketing channel.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JUNE 23, 2016
    [Social] 5 Actionable Content Marketing Insights from Latest Report
    However, human interactions will continue to be vital, whether it’s monitoring important shifts in social listening, engaging in customer care or beyond. 4. In the latest report from Econsultancy they looked at the future of content marketing by talking to content experts, agency leaders and content practitioners.
  • HALEY MARKETING  |  THURSDAY, JUNE 23, 2016
    [Social] Staffing Conference Virgin
    Staffing and Social Media. But if you hadn’t just spent an entire semester studying social media, then you probably would have gotten more out of his talk. FSA 2016 Summit: my first experience at a professional staffing conference. Dare to Be Different. His method of presenting made his talk engaging and interesting to listen to.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JUNE 23, 2016
    [Social] How to Find Influencers for B2B Online Marketing Campaigns
    If you are looking to gain social visibility around an industry topic, sorting by Twitter followers might make the most sense. Followerwonk is a great tool for exploring yours and competitors social media presence. Competitive data: Look into your social media presence compared to others to find any gaps and areas for improvement.
  • VERTICAL RESPONSE  |  THURSDAY, JUNE 23, 2016
    [Social] Read All About It! 7 Steps to An Effective Email Newsletter
    Use these elements in conjunction with highly visible call-to-action buttons that lead readers back to your site, blog, or social media network for more information. If your marketing department has launched a newsletter campaign, congratulations! Bring it. Information about personal interests/hobbies. Reports prices/sales. Interesting facts.
  • MODERN B2B MARKETING  |  THURSDAY, JUNE 23, 2016
    [Social] Target Your Best Prospects by Segmenting Your Best Customers
    But they also realize that their best customers share their positive experiences on social media, so they target prospects who have the same persona as their core customers and are more likely to publicly advocate. Specifically, Here are four steps to segment your existing customers to target the right prospects: . 1.
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Social] How to Deliver the Perfect Business Pitch: 8 Tips Inspired by 'Shark Tank'
    Study the bios, social media accounts, and investment backgrounds of every single investor who will be in the room. A great business pitch is among the first of many hurdles an entrepreneur must jump to get their company off the ground. While it's not necessarily an indicator of future success, it's a critical moment for any business. Right?
  • CHIEFMARTECH  |  THURSDAY, JUNE 23, 2016
    [Social] Insights from the chief marketing technologist of an $18B firm
    joined Xerox through an acquisition after two startups and led a new ventures practice, eventually taking roles leading digital, social and marketing operations. What does that entail? I’m our chief marketing technologist (CMT), and am also responsible for our digital, social, and content marketing team and global brand practice.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Social] 3 Reasons Why No One Is Sharing Your Content
    One such engagement metric is social shares. Generating a high number of content shares on social media is key to overcoming […]. 60% of B2B marketers say producing engaging content is their biggest challenge for 2016. The post 3 Reasons Why No One Is Sharing Your Content appeared first on Marketing Insider Group.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JUNE 23, 2016
    [Social] How Google’s failure helped me become a dramatically better writer
    My writing became more interesting and more original because I stopped listening to the repetitive rat-a-tat-tat of the social media country club. A way of blogging life. What if there were a social media wave I NEEDED to catch? Who knows? Brian Shih, former leader of the Google platform, said it was political. But then it all stopped.
  • CONTENT STANDARD  |  THURSDAY, JUNE 23, 2016
    [Social] Forward 2016, Day 1: Why Content Marketing ≠ Brand Storytelling
    Metaphors as a shortcut: Many people discover topics randomly through search or social media, and they don’t always have the necessary context to understand the totality of a topic. However, the content space is noisy. People are overwhelmed with the volume of content hitting the web every day. So what should marketers do? Ask a CMO.
  • ACT-ON  |  THURSDAY, JUNE 23, 2016
    [Social] How to Get Results from YouTube Ads (Hint: It’s Not Advertising)
    Take our video tour , and we’ll show you how Act-On can help you engage your audience across the entire buyer’s journey with automated email drips, simple social publishing, powerful reporting, and so much more. Most YouTube ads do not deliver a measurable ROI for advertisers. And we have this negative experience for this brand.”
  • HUBSPOT  |  THURSDAY, JUNE 23, 2016
    [Social] The Science Behind Design: 8 Psychology Principles to Apply to Your Next Project
    Facebook’s blue color scheme, for example, helps convey to users that it’s a secure, strong social network. When it comes down to it, design is all about making choices. However, I argue that learning to design well has as much to do with psychology and user behavior as it does creativity. That's just not the way it works. Want to learn more?
  • WEBBIQUITY  |  THURSDAY, JUNE 23, 2016
    [Social] The Four Best Online Education Tools For Business Pros
    Courses are available across a wide range of topics including the arts, business, computer/life/social science, math, languages, and engineering. Ongoing education has always been essential to staying current on the knowledge and latest practices across professional fields. But never has the pace of change been as rapid as today.
  • B2B MARKETING INSIDER  |  THURSDAY, JUNE 23, 2016
    [Social] 15 Must-Read Tweets from Top SaaS Marketing Influencers
    Social Media influencers marketing SaaSYour Twitter timeline is flooded. If you’re like me, you probably follow several different people. Everyone serves a purpose. So, you’re consuming a little news, some sports, and lots of influencers in your industry. And despite your efforts to read every tweet, you simply can’t.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Social] Shelly – Facebook Insight For Facebook Ads Manager
    Opentopic blog >> adseedata.com Proving the ROI of social media marketing has long been a difficult, if not impossible, task for many marketers. So you got 1,000 Likes – how does that convert to sales? Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Social] SEO – Search Engine Optimization – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com Search engine optimization or just SEO is an art of making your website or a webpage eligible enough to be listed on top search engine result pages (SERPs) when a user searches for a particular keyword in the search engine (Google, Yahoo, Bing etc). Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Social] PPC – Pay Per Click – Digital Marketing Strategies Solutions: SEO, SEM, PPC, Social Media
    Opentopic blog >> marketingtheway.com PPC is online adverting where advertisers bid based on keywords and the ads appear on Google, Google Partner websites or on Bing and Yahoo. The advertisers then Pay Per Click when the customer clicks on their ad. The ads appear at the top of the SERPs (Search engine results page) and along the side.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Social] Messaging apps: The new battlefield for Google, Facebook
    Fb has a head begin right here – the social networking large has over 1.9 Opentopic blog >> newshitechdigital.com Messaging apps are the brand new battlefield and over the past couple of months Google, Fb and Microsoft have proven severe intent at grabbing a share of the pie. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Social] 6 New Social Media Marketing Tools the Experts Use. You Should, Too.
    Opentopic blog >> entrepreneur.com Social media is transforming the way brands market themselves online. Actually, it’s safe to say that social media has already changed things in a big way. These changes affect both how brands. Marketing ROI Cmo marketing roi
  • KEO MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Social] KEO Marketing’s CEO, Sheila Kloefkorn, Featured as a Top Western U.S. Women Business Leader by Forbes
    Some of KEO Marketing’s recent achievements highlighted in the article include earning the: Top 10 Social Media and Top Web Design Firms, Phoenix Business Journal, 2013-2016. PHOENIX, Ariz., Women Business Leader by Forbes. Top 25 Interactive Marketing Firms, Phoenix Business Journal, 2013-2016. About KEO Marketing. KEO News
  • HINGE MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Social] A Thought Leadership Marketing Strategy Based on Research
    You’ll have a wealth of information from online tools, competitor or target client websites, social media channels or Google searches. Ever wonder how thought leaders rise to prominence in their profession, while other experts remain more or less invisible? An essential key is research. Why is this? How to Research. Secondary research.
  • CONTENTLY  |  WEDNESDAY, JUNE 22, 2016
    [Social] ‘If Mark Zuckerberg Wanted to Tilt This Election, He Could’: Peter Rojas on the Future of Media
    Expecting them to pay to extend their reach rather than just get the sort of free lift that they’ve been getting from social distribution. Content Marketing Social Voices facebook Featured GawkerFew people know tech and media better than Peter Rojas. That probably makes you a fan of what BuzzFeed is doing right now. Absolutely.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Social] @khvanzant of @caresource & Rocco Perla of @HealthLeadsNatl discussed patient unmet social needs at #AHIPInstitute
    Opentopic blog >> ajmc.com Addressing the unmet social needs of patients requires additional investment on the part of the healthcare industry, but provides a tangible return on investment. At America’s Health Insurance Plans’ 2016 Institute & Marketing ROI Cmo marketing roi
  • 6SENSE  |  WEDNESDAY, JUNE 22, 2016
    [Social] B2B ESP Summit – Announcing the Full Speaker List and Agenda
    As part of our continued commitment to driving social impact all of this year’s registration fees will be donated to Girl Rising , a global campaign to solve the biggest problems of developing nations. B2B ESP Summit is returning to the Four Seasons in San Francisco! We’re excited to announce that our Full Agenda is live. Latest
  • HALEY MARKETING  |  WEDNESDAY, JUNE 22, 2016
    [Social] 5 Tips for Better Website Usability
    Are visitors coming to your homepage from a search engine, or do most arrive through blog posts that were shared through a social media site? Have you ever come across a beautiful and impressive website that looks great at first, but is a nightmare to actually use? Great usability is all about creating great experiences. Have a clear purpose.
  • BIZNOLOGY  |  WEDNESDAY, JUNE 22, 2016
    [Social] How to implement a Video 1st content marketing strategy that drives action
    This text can now be used for webpage content, blog content, email content, social media content, and more to support the ongoing flow of content marketing. Why a Video First content marketing strategy makes sense. Back in 2005, we mostly used the internet for browsing. Now, this is not to say we will never stop to read, we will.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JUNE 22, 2016
    [Social] B2B Lead Nurturing Myths That Promote Sales Pipeline Leaks
    Also, you can use emails to recruit individuals into your social media marketing communities where you can continue to nurture them. “A small leak will sink a great ship.” ” — Benjamin Franklin. Myths are plentiful when it comes to B2B lead nurturing. Perhaps we build these myths simply to make our lives easier.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Social] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
     . When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. According to Matt Heinz , faux pas like these can come back to bite you in marketing, too. Absolutely.
  • SNAPAPP  |  WEDNESDAY, JUNE 22, 2016
    [Social] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
     . When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. According to Matt Heinz , faux pas like these can come back to bite you in marketing, too. Absolutely.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Social] 15 Cheat Sheets Every Successful Digital Marketer Needs
    You need to know and do everything from content strategy to writing and editing, SEO, social media marketing, analytics and so much more. It’s not easy being a digital marketer today. So how do you stay on top of it all? Here are 15 cheat sheets that will make your life easier and help you […]. Content Marketing
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, JUNE 22, 2016
    [Social] OfferUp offers an addictive new app for eCommerce
    economics of social media innovation Social Media ToolsWhere do your customers hang out online or on mobile? Snapchat? Facebook Messenger? What about … OfferUp? Whaaaat? You haven’t heard of OfferUp? Why, it’s one of the hottest apps around. Here’s why. People love OfferUp. So where else might your customer be?
  • CONTENT STANDARD  |  WEDNESDAY, JUNE 22, 2016
    [Social] Are Press Releases Still Relevant for Your Digital Marketing and PR Strategy?
    In a landscape where most of the content we produce is like breadcrumbs cast out across social media to be chewed up and swallowed by the birds, a press release serves as the rock, stationed in a place and time, acting as a sturdy documentation of where the story began. Call me old-fashioned, but I like press releases. Make It Yours.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JUNE 22, 2016
    [Social] Marketers need to play a stronger sales enablement role on LinkedIn
    Social MediaEarlier this year, LinkedIn set out to determine which departments wield the most influence over B2B buyers across a number of different sectors. Their findings show that overall, marketing has 30% more sway than sales in a typical B2B buying decision and that marketing has 27% more sway than business development.
  • ACT-ON  |  WEDNESDAY, JUNE 22, 2016
    [Social] The Psychology of Color in Marketing
    Along with financial companies, major social media brands – Facebook, Twitter, and LinkedIn – are using blue to build trust and openness. Customers form opinions about your products and services in a matter of seconds ( 90, to be exact ). Patrick’s Day bottling). But it was profitable while it lasted. Colors and Marketing: A Quick Guide.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Social] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> business2community.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Your boss is asking you for it. You see ads following you on the web trying to help you calculate it.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Social] Will Smith thinks Hollywood can no longer cheat people
    Opentopic blog >> pagesix.com CANNES — Will Smith said Hollywood can no longer cheat people into seeing bad movies with good marketing because of social media — audiences can instantly share their opinions about movie stinkers. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Social] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> opentopic.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Your boss is asking you for it. You see ads following you on the web trying to help you calculate it.
  • ACTIVEDEMAND  |  TUESDAY, JUNE 21, 2016
    [Social] Why Marketing Agencies Need Enhanced Dashboard Reporting
    The act of creating reports is a very time-consuming process, often made easier for marketers by tapping into various online tools including call tracking,  Google AdWords , social media and email. Now enhanced dashboard reporting offers a way to produce more accurate results while saving a great deal of time. Sound good?
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Social] How Jaguar Land Rover Uses Luxury Content to Connect With Consumers
    “Land Rover is a really storied brand,” said Kim Kyaw, head of digital, social, and CRM for Jaguar Land Rover North America. The images come from Tumblr, Pinterest, Instagram, Twitter, and Facebook, creating a united social experience. Video: The key to social engagement. CityEvocation #NYC Link to full video in bio.
  • FATHOM  |  TUESDAY, JUNE 21, 2016
    [Social] Using Marketing Technology to Humanize Brands
    And this applies to technologies such as social media and email as much as it does to content management systems. Today’s marketers are facing two very different issues. On one hand, we’re being told that we need to stay ahead of the curve, adopt technology, and automate whenever possible. In many ways, they are. Chief Martec ).
  • READYPULSE  |  TUESDAY, JUNE 21, 2016
    [Social] The New Era of Successful Design and Image Selection
    The research and trends you’re able to gather will help you create customer personas and also devise a better content, advertising, and social media program. Modern Marketing Social Influencer Marketing Social Media MarketingThe new era of successful design and image selection is filled with new and exciting best practices.
  • BIZNOLOGY  |  TUESDAY, JUNE 21, 2016
    [Social] Earned media influencer marketing demands your awesome
    It’s not just writing and floating press releases, it’s getting on the phone, on the street, into LinkedIn InMail and across social channels, and then onto email. I’ll be honest with you, relatively few companies can conduct a successful earned media influencer marketing campaign. Earned That’s cool. It is like sales.
  • CONTENTLY  |  TUESDAY, JUNE 21, 2016
    [Social] Did Facebook Just Deliver a Crushing Blow to Native Advertising?
    Media ROI Social facebook Featured native adsEveryone assumes that if Facebook were to drop an anvil on media companies, it’d come in the form of an algorithm reconfiguration, a change in the revenue split on Instant Articles, or some combination of the two. It all started with a seemingly innocuous announcement on April 8. The tag.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Social] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Opentopic blog >> blog.marketo.com As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Your boss is asking you for it. You see ads following you on the web trying to help you calculate it.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Social] 4 easy ways to execute social media marketing with a limited budget (via Passle)
    Opentopic blog >> blog.passle.net Social media marketing when you have limited budget can be a challenge. It calls for marketers to take a far more targetted, forensic approach to their activities to ensure they achieve the optimum ROI. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Social] Digital Marketing Manager / Direct Online Marketer
    Job description: Emsisoft is looking for a digitally sound Marketing Manager – someone who thrives in the digital world, understands digital strategy and deployment impact on the growing business and knows web and social media opportunities by heart. As a Digital Marketing Manager you will. Marketing ROI Cmo marketing roi
  • KOMARKETING ASSOCIATES  |  TUESDAY, JUNE 21, 2016
    [Social] Client Industry Immersion: The Key to Giving Your Content That Extra Oomph
    There are many different ways to do this – follow key influencers on social media, interview subject matter experts, participate in LinkedIn Groups or forums to build relationships with industry experts – but my favorite tactic is to attend tradeshows or conferences on behalf of clients to connect with people face-to-face. Final Thoughts.
  • SALESPREDICT  |  TUESDAY, JUNE 21, 2016
    [Social] Deliver More Sales Qualified Leads Using Predictive Intelligence
    After all, what’s the point of creating and promoting all that content and spending all that time on social media if you’re not effectively reaching the people most likely to buy from your business? One of the biggest challenges today’s B2B marketers face is generating sales qualified leads (SQLs). Why leads aren’t qualified.
  • VIDYARD  |  TUESDAY, JUNE 21, 2016
    [Social] How to: Control Access to your Video and Restrict Video Sharing with Vidyard
    Let’s take your internal company training video, or the video you’re saving for a niche group of prospects; you wouldn’t want either one leaking out on social media or embedded on any outside domains, would you? These videos – along with any others you want protected – can be secured safely and effectively. Find out how below! Blog Vidyard
  • MODERN B2B MARKETING  |  TUESDAY, JUNE 21, 2016
    [Social] Attribution Matters: Demystifying Social ROI in B2B Marketing
    Author: Aleece Germano As a digital marketer, you might be asking yourself this question: “Where’s my (social) ROI?” Your Your peers tell you it’s impossible: “You want to attribute revenue dollars to social? Now, let’s explore how to measure the ROI of B2B social campaigns with multi-touch attribution: 1.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Social] Unlocking Influencer Marketing: Yahoo! Report
    Brands who partnered with influencers saw increases in engagement, brand awareness and positive comments: 58% increase in engagement (social shares and likes). Opentopic blog >> opentopic.com The key takeaways in the Yahoo! report, Unlocking Influencer Marketing, include: Influencer marketing is driving ROI. 54% increase in awareness.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Social] 19 Simple Email Marketing Tips to Improve Your Email Open and Clickthrough Rates
    14) Add social sharing buttons. So, be sure to extend the life of your email by adding social sharing buttons. Many email tools will come with templates that have built-in social sharing buttons that make it easy -- just fill in the destination URL and you're good to go. You may often think to yourself, "Ugh. just can't win.".
  • CONTENT STANDARD  |  TUESDAY, JUNE 21, 2016
    [Social] B2B Content Marketing and the End of the Company Blog
    Fueled by changing content discovery habits (namely, social media and mobile devices), some B2B companies are closing up shop on their natively hosted blogs and migrating content to sites like LinkedIn, Facebook, or Medium. Or, a company might launch first on social media alone, with a website to follow later. Underlying Trends.
  • CEROS  |  TUESDAY, JUNE 21, 2016
    [Social] Visual Storytelling UX: Why Stories Need Design
    It’s not just reading — well-designed content featuring proper images motivates people to share your message on social media. BuzzSumo found that articles with an image every 75-100 words got more than double the social shares, compared to articles with fewer images. Here’s the full chart, showing social shares and image placement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JUNE 21, 2016
    [Social] Research shows “be more human” really works
    If you are managing a brand’s social media presence, you probably come across recommendations such as ‘interact regularly with your customers on social media’, or ‘humanise your brand’. Madden, with social media users in France, the UK, and the USA, it does. Companies can use personal names or initials on social media postings.
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Social] 5 User-Generated Content Mistakes to Avoid
    You can do this by ensuring that you detail both contribution and distribution rights in your terms and conditions, and by understanding the terms and conditions of social networks you use as well. When done right, user-generated content (UGC) boosts a company’s visibility, traffic and sales. Takeaways. Ecommerce Content Marketing
  • HUBSPOT  |  TUESDAY, JUNE 21, 2016
    [Social] How to Become a Great Online Community Manager [Infographic]
    Social Media Daily IGSSAn increasing number of companies are leveraging communities to engage with their audience, increase visits to their websites, and generate leads or sales. And guess what? It's working. For your audience, this means a more direct line of communication -- one the invites collaboration and engagement.
  • ACT-ON  |  TUESDAY, JUNE 21, 2016
    [Social] How to Find The Best Influencers for Your Company
    Then it ranks the people who match the search for you, sorting them by Social Authority, followers, following, tweets and how old their account is. What’s the hardest thing about influencer marketing? Is it defining the strategy? Tracking the results? Or finding the influencers? According to the study, 75% of marketers struggle with it.
  • WEBBIQUITY  |  TUESDAY, JUNE 21, 2016
    [Social] The Six Best Google+ Marketing Tools
    Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. Here are half a dozen of the most popular, as ranked by reviewers.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Social] How PR and marketing pros can perfect social media strategies
    Opentopic blog >> prdaily.com In late 2014, Forbes identified 15 social media applications as companies to watch in 2015. They are: If you’re familiar with five or more, you not only have your finger on the pulse of social media innovation—you’re also ready with the defibrillator. Frilp and Space Tag aren’t.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Social] Unlocking Influencer Marketing: Yahoo! Report
    Brands who partnered with influencers saw increases in engagement, brand awareness and positive comments: 58% increase in engagement (social shares and likes). Opentopic blog >> opentopic.com The key takeaways in the Yahoo! report, Unlocking Influencer Marketing, include: Influencer marketing is driving ROI. 54% increase in awareness.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Social] This Content Campaign Increased Applications to Work at GE by 800 Percent
    The company—which was one of the first brands on Instagram, Medium, Vine, Periscope, Twitter, and a slew of other social platforms—is obsessed with staying relevant to young, tech-forward audiences. Think content is just for marketing? Let me introduce you to Owen. ” Boff told me. They’re our Owens.”
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Social] The Danger Of Outsourcing Your Whole Content Marketing Program
    And the report illuminates a potential disaster for brands navigating the booming worlds of social and content marketing. Have you ever gotten ripped off by a cab driver in Cancun? The driver sitting outside the airport claimed to have the best price. knew neither how far the hotel really was nor how many pesos were in a dollar. Your voice.
  • CONTENTLY  |  MONDAY, JUNE 20, 2016
    [Social] Why Agencies Aren’t the Answer for Content Marketing
    But most of all, it illuminates a looming disaster for brands navigating the booming worlds of social and content marketing. Have you ever gotten ripped off by a cab driver in Cancun? The driver sitting outside the airport claimed to have the best price. knew neither how far the hotel really was nor how many pesos were in a dollar. They do.
  • HALEY MARKETING  |  MONDAY, JUNE 20, 2016
    [Social] A Major Social Media Marketing Takeaway from Nike and the NBA Finals
    Nike speaks to their audience and more importantly reaches their audience by turning a social ad into a mirror. How can you incorporate real time events into your content marketing and social media marketing initiatives? and then developed and executed a content and social media marketing strategy that correlated to each event.
  • CHIEFMARTECH  |  MONDAY, JUNE 20, 2016
    [Social] Microsoft buys LinkedIn: the largest martech acquisition in history?
    It’s almost certainly the #1 social media platform for social selling — learning about individual prospects, networking within accounts, and identifying targeted referral opportunities. These include social media giants such as Facebook, Instagram, and LinkedIn, but also sites like Amazon, Google Search, Skype, and YouTube.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Social] Unlocking Influencer Marketing: Yahoo! Report
    Brands who partnered with influencers saw increases in engagement, brand awareness and positive comments: 58% increase in engagement (social shares and likes). Opentopic blog >> adotas.com The key takeaways in the Yahoo! report, Unlocking Influencer Marketing, include: Influencer marketing is driving ROI. 54% increase in awareness.
  • HINGE MARKETING  |  MONDAY, JUNE 20, 2016
    [Social] Specialization as an Effective Brand Marketing Strategy
    Examples of this might include specialization in social media consulting, succession planning guidance, or strategic planning. Specialization has long been an effective brand marketing strategy to command premium prices, generate more leads , and close sales. And it’s growing even more important with the ubiquity of online communication.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Social] 11 New Social Media Tips You Need to Know Now
    Opentopic blog >> themuse.com Want to perfect your social media strategy? Social media is an art, not a science, and it’s ever-changing. Sorry, but that’s impossible. For example, just because posting at odd hours worked in January, doesn’t mean it’ll still be effective in March. We’ve rounded.
  • OPENTOPIC  |  MONDAY, JUNE 20, 2016
    [Social] 11 New Social Media Tips You Need to Know Now
    Opentopic blog >> themuse.com Want to perfect your social media strategy? Social media is an art, not a science, and it’s ever-changing. Sorry, but that’s impossible. For example, just because posting at odd hours worked in January, doesn’t mean it’ll still be effective in March. We’ve rounded.
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