• HUBSPOT  |  MONDAY, FEBRUARY 27, 2017
    [Social] How LinkedIn Uses LinkedIn for Marketing [Infographic]
    Social Media IGSSIf you've applied for a job within the last several years, you've probably used LinkedIn somewhere along the way. Whether you're updating your resume, applying for a role, or communicating with a recruiter, LinkedIn has become a huge part of the modern job search. Shorter updates saw higher engagement rates.
  • ACT-ON  |  MONDAY, FEBRUARY 27, 2017
    [Social] What is Brand Marketing?
    They manage analyst and press relations, corporate and internal communications, events, social media, and all the components to brand identity. Social Publishing. There is a lot of confusion around brand. It’s one of those words widely used but unevenly understood. Is it just a logo, color palette and picking a trendy sans serif font?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, FEBRUARY 24, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY  |  FRIDAY, FEBRUARY 24, 2017
    [Social] Why Martech Companies Should Be Terrified of Facebook, Google, and Amazon
    Facebook, for example, completely commands its advertising platform, the News Feed: It owns all the data, the ad experience, and its untouchable social graph of 1.7 In ad tech, there’s Facebook and Google, and then there’s everyone else. Could the same thing happen to the martech industry ? Via Stratechery. Hey Google.
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 24, 2017
    [Social] Five habits of highly-effective entrepreneurs
    The ongoing research has shown a small relationship between genetic makeup and a person’s likelihood to have more prestigious occupations, higher incomes, better wealth management, and higher social mobility. Many of these factors are dictated by your personal and professional habits. Obsess over efficiency. Delegate responsibilities.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 24, 2017
    [Social] Movies in Your Customer’s Minds: Video Marketing Trends, Take 10
    Your brand might be pulled up by its britches by this one: 80 percent of brand audiences would “rather watch live video from a brand than read a blog, and 82 percent prefer live video from a brand to social posts,” according to Livestream. 6. Put Your Money on Social. And what better way to share than on a social network?
  • SNAPAPP  |  FRIDAY, FEBRUARY 24, 2017
    [Social] Interactive Content Can’t Be a One-off: A Tale From the Trenches
    It should live prominently on the website, be incorporated into nurture streams, serve as a CTA for paid social programs, be given to your sales team as an enablement tools, be used for booth engagement at a trade show, etc. Even in my pre-SnapApp days, I knew interactive content was a great idea for B2B marketing. My point exactly.
  • B2B MARKETING INSIDER  |  FRIDAY, FEBRUARY 24, 2017
    [Social] Weekend Reading: “Social Selling Mastery” by Jamie Shanks
    For the 111th episode of The Marketing Book Podcast, I interviewed Jamie Shanks, author of “Social Selling Mastery: Scaling Up Your Sales and Marketing Machine for the Digital Buyer.” The post Weekend Reading: “Social Selling Mastery” by Jamie Shanks appeared first on Marketing Insider Group. Sales Alignment
  • ACT-ON  |  FRIDAY, FEBRUARY 24, 2017
    [Social] Back to Basics: How to Write an Effective Business Blog
    Also, make sure to sync up links to your blog on all your collateral – from website to social media to your email signature. For example, write a teaser about your blog and post that teaser to your social media feeds. Make it easy for readers to socially share your post. What should I write about? What should I … write about?”
  • RADIUS  |  THURSDAY, FEBRUARY 23, 2017
    [Social] Top Webinars You Should Watch For Marketing Success in 2017
    Webinar – Facebook B2B Advertising: How to Reach Your Target Audience on the #1 Social Channel. Facebook has become the top social channel to reach decision makers. Direct mail offers a strong return on marketing investment with the same ROI as social media (15-17%). Find out if direct mail is right for you.
  • THE NEW STRATEGIST  |  THURSDAY, FEBRUARY 23, 2017
    [Social] 5 Great Pinterest Marketing Resources
    As a visually-oriented social network, highly focused on lifestyle categories, Pinterest can also have a huge impact on your brand position. It’s always helpful to understand the current state of a social network if you’re going to get the most out of your time there. Would you be happy to achieve an SEO boost?
  • HINGE MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Social] The New Era of Phone Marketing in Professional Services
    71% also practice social media marketing. search-engine friendly website, social media, and blog are good examples of top-of-the-funnel techniques that can attract prospects. Sometimes market research can reveal real surprises. The 2017 High Growth Survey was no exception. What kinds of firms are using phone marketing? Conclusion.
  • BIZIBLE  |  THURSDAY, FEBRUARY 23, 2017
    [Social] Matrix of 31 Marketing Funnel Metrics [Infographic]
    We’re constantly looking at conversion rates, cost data, social shares, open rates, and click-throughs -- just to name a few. Metrics Derived by Social Media Networks. Social media networks provide a few key metrics that show social engagement reach (followers, shares, etc). click to enlarge). Top-of-Funnel Metrics.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, FEBRUARY 23, 2017
    [Social] Using Link Targeting for Improved Inbox Personalization
    So far, the email world has survived being labeled as dead, the emergence of social media, the development of collaborative business tools like Slack, and continues to evolve as the marketing channel of choice for consumers all over the globe. Today, some retailers see up to a 70%+ saturation of mobile opens vs. desktop at -30% share.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Social] 70% of Marketers Intend to Increase 2017 Mobile Marketing Budgets
    Social media (72 percent) and in-app messages (56 percent) are also frequently used engagement tactics. percent), social media marketing (85.6 Industry News Mobile Device Adoption digital marketing mobile marketing Social Media MarketingSixty-three percent of marketers have an app to build customer loyalty. percent).
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 23, 2017
    [Social] How to Craft a Successful Content Marketing Strategy
    Social shares? I just got back from taking my first kid-free vacation after having a baby nearly four years ago. This was a real vacation – not to be confused with the time my husband and I spent the weekend in the bright, sunny company of norovirus while my daughter stayed home with grandma. goals, needs, pain points, etc.) This is obvious. 
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 23, 2017
    [Social] Five levers of relevance for digital authors
    We tend to geek out on things in social media, and will waste hours of our time debating with others on topics of intense interest. In my last article, Stop doing short-term campaigns , I said that cognitive effort was the “lever of relevance.” ” Several people have asked me what this means. ” What is relevance?
  • MODERN B2B MARKETING  |  THURSDAY, FEBRUARY 23, 2017
    [Social] Account-Based Marketing and SEO: 4 Reasons They’re Perfect for Each Other
    Good, targeted content can easily be shared on your website, in emails, repurposed for various social channels, etc. Tags can be used to segment traffic in your analytics program, so you can see exactly how much traffic targeted ABM email and social campaigns are driving to your site. SEO Helps Target and Personalize ABM Content.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 23, 2017
    [Social] The 26 Best WordPress Plugins
    Connect your WordPress.com site to various social networking services. Sample review:  “This convenient feature can save you time when it comes to your social media sharing. Sample review:  “A lot of people have asked about the social sharing bar we use on Social Media Examiner and why we think it’s special. 10) TweetDis.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Social] The Stories Behind 5 Social Networks That Never Caught On
    What was the first social network you ever joined? While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. After all, these networks laid the groundwork for the social media giants we use today. Eons was designed to be a social network for baby boomers.
  • HUBSPOT  |  THURSDAY, FEBRUARY 23, 2017
    [Social] 5 Steps for Improving Your Media Outreach: Insights From 1,300 Publishers
    Do they frequently promote their posts via other channels like social media? Start following them on their professional social accounts and keep an eye out for their recent work or contributions to other online media like podcasts. The media needs content to report, and marketers need exposure for their content. Define your audience.
  • ACT-ON  |  THURSDAY, FEBRUARY 23, 2017
    [Social] How Marketing Automation Technology Makes Businesses Smarter
    When integrated with a company’s website, social media accounts, CRM and a host of other application infrastructures, marketing automation platforms can become enterprises’ de facto engagement database of record. Editors Note: This post originally appeared in The Business Debate. . Webster’s Dictionary. That no longer works in today’s world.
  • B2B MARKETING INSIDER  |  THURSDAY, FEBRUARY 23, 2017
    [Social] Step-by-Step Process for Creating Captivating Visuals for Social Media
    Save the expense of an in-house designer and follow this step-by-step guide to creating consistent visual content optimized for social media channels. Standing out on social media today is no easy task. The post Step-by-Step Process for Creating Captivating Visuals for Social Media appeared first on Digital Current.
  • ACTIVEDEMAND  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] Why Agencies Should be Using Custom Facebook Audiences
    The platform performs real-time behaviour segmentation and adjusts the audience for you – all while tracking the performance of your social media efforts as they relate to your business goals. Custom Facebook Audiences Is a Powerful Feature for Agencies and Marketers. At a glance, these include: Focused Targeting. Finding Lookalike Audiences.
  • VIDYARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] Go Where Your Customers Are – Wise Words from Sweta Patel
    Many brands start using social media to build awareness for their brand, but few realize that social is just the beginning. And now that every brand starts with a social presence on day one, Sweta Patel believes companies that ignore other traditional channels do so at their own peril. Especially on social media.
  • BIZNOLOGY  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] The crisis of message credibility and impact on brands
    major contributor to this divisiveness is the growth of “falsehoods” communicated in the news, especially on social media. Social media and its inclusion of “fake news” has become a catalyst for this credibility crisis. Our world is more passionately polarized than ever. Words do matter. There are many expressions (e.g. Like this post?
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] Where Retailers Fall Down: Mobile Marketing and Newsletters
    It means you have an audience that’s receptive to quick messages that lead to longer content, images that grab attention and suggest there’s more to the story, and people turning first to social media to discover new material, among many other behaviors. Embrace Social Media, Specifically. So what are retail brands to do?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] Three ideas to end the social media poison
    The post Three ideas to end the social media poison appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}. Blogging best practices business relationships business strategy Entrepreneurism Social Media Strategy sociology community building mars dorian networkingBy Mars Dorian, {grow} Contributing Columnist.
  • ONALYTICA B2B  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] 5 Ways to Drive the Success of Influencer Relations
    This is not just converting senior managements’ perceptions, but those that are going to be very actively involved in the project on a daily basis too, such as the Social Media Managers and Account Managers. Lack of program management or measurement. Lack of quality content/brand messaging. Lack of understanding from senior management.
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] The Art of Managing a Flexible Schedule
    Chelsea Hunersen , our social media marketing manager, emphasized the importance of having consistent daily habits. Ah, autonomy. Isn't it grand? No defined time when you have to arrive at the office. No guilt over having to leave early for your kid’s recital. But is it ever really that simple? Perhaps it’s just a mixed blessing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 22, 2017
    [Social] How to Get More Leads From Social Media
    What’s your impression of how hard it is to generate leads on social media? My impression used to be that social media lead generation is unusually hard—much harder than content marketing. But in a recent survey of marketers from Ascend2 , content marketing actually surpassed social media in terms of difficulty. That’s progress.
  • SPIRALYTICS   |  TUESDAY, FEBRUARY 21, 2017
    [Social] Here's Why Every B2B Company Should Invest in Facebook Advertising
    Social Media Paid AdvertisingThere’s a common misconception that Facebook advertising is only applicable to B2C companies. But in reality, B2B marketers can also use it to reach out to company decision-makers.
  • CONTENTLY  |  TUESDAY, FEBRUARY 21, 2017
    [Social] Webinar: How Content Marketing Generates Leads
    Five years ago, if you asked Jason Miller to pick lead generation or brand awareness as the most important part of B2B marketing, he would’ve chosen lead generation without hesitating. But since then, things have changed. ” This balance tells us a lot about the ways businesses have to communicate with today’s consumers.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Social] KEO Marketing’s Sheila Kloefkorn Re-Appointed President of Business Marketing Association’s Phoenix Chapter
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. PHOENIX, Ariz., Kloefkorn is founder and president of KEO Marketing. About KEO Marketing.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 21, 2017
    [Social] B2B Marketers Struggle to Maintain Accuracy and Quality of Data
    They believe they’re better prepared to deal with changing patterns of consumer behavior, the rise of social media and an increasingly complex set of marketing responsibilities,” wrote the authors of the report. quarter of marketers (25 percent) only perform data hygiene practices quarterly.
  • KEO MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Social] KEO Marketing Sponsors Annual Gala for the Human Rights Campaign Arizona
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Event Recognizes Local Heroes Who Move Equality Forward. PHOENIX, Ariz., About KEO Marketing.
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 21, 2017
    [Social] Buy domain names for all your pages, products, and services
    We at Gerris Corp have always done this for our Social Media New Releases (SMNRs) — instead of having some awful BIT.LY Infomercials and commercials have become smart. They’ve always given viewers unique promo codes 800-numbers, and “tell the operator you saw us on WXYZ.” It’s short and dedicated to the one page.
  • CONTENT STANDARD  |  TUESDAY, FEBRUARY 21, 2017
    [Social] eSports and the Elusive Millennial Male Audience: A History
    Not only do you have to find them across many social and content platforms, but you also need to come across as authentic. You can see plenty of examples as brands marketing to millennials by posting memes on social media platforms. Gamers are also incredibly social. The rewards are rich, and to the victor goes the spoils.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 21, 2017
    [Social] How to Create Evergreen Content with Lasting Engagement
    According to Search Engine Watch , “If done properly, content that works for your audience can also be the content that works for the search engines.” A good piece of evergreen content should drive website traffic, leads, social shares, and increase your search rankings for months or even years after the publish date. conversion rate.
  • DISCOVERORG  |  TUESDAY, FEBRUARY 21, 2017
    [Social] 2016’s Most Prospected Companies By State
    Mix it up with a combination of calls, emails, direct mail, ads, and social communications. No matter our company or our role, I think I can safely say we ALL receive numerous prospecting emails and calls every day. Some of the messages we receive are well-crafted, on the mark, and personalized to our issues, and others….well, Not at all.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 21, 2017
    [Social] A strategy to stay relevant in a tumultuous marketing world
    What is the role of social media? By Mark Schaefer. Three years ago, I was working on what would be the biggest consulting contract of my career. It was a potential deal with a U.S. government agency and as part of the bidding process I had to be interviewed by their senior procurement professionals via Skype. It was a bit intimidating.
  • B2B MARKETING INSIDER  |  TUESDAY, FEBRUARY 21, 2017
    [Social] Live Video Marketing: What You Need to Know About This Hot Trend in 2017
    Whether it’s video on Facebook, Twitter, Snapchat or YouTube, the content you need to be thinking about creating and marketing on social for your business is video. Two years ago, famed marketer Gary Vaynerchuk said this: “The single most important strategy in content marketing today is video. Period.”
  • ACT-ON  |  TUESDAY, FEBRUARY 21, 2017
    [Social] 5 Smart Ways to Automate Your Marketing
    For starters, use social media post scheduling to free up your time. Need to do more with less? It’s a common challenge for marketers today. We’ve got limited budgets, limited time, limited staff – and yet our quarterly targets keep rising. For many of us, this means it’s time to apply some elbow grease. It’s time to become more efficient.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Social] How to Be Productive After a Long Weekend
    This method leaves more room for personal style and creativity, too. 5) Schedule emails, blog posts, and social media posts that need to go out on the holiday. Don’t forget to schedule marketing emails and social media content to go out while you’re away from your desk. What could be better than a three-day holiday weekend?
  • WEBBIQUITY  |  TUESDAY, FEBRUARY 21, 2017
    [Social] The 21 Best Content Curation Tools
    The 20+ tools showcased here enable you to automatically find, source, search, store, organize, annotate, and/or share content from a wide range of publishers and social sources. It’s a great way to capture the buzz from the show floor after a tradeshow, event or conference.” — Maximize Social Business (Drive). Social Media Today.
  • HUBSPOT  |  TUESDAY, FEBRUARY 21, 2017
    [Social] Does More Data Help, or Hurt Social Advertisers? [Infographic]
    According to new data from Brand Innovators , 36% of social marketers struggle to "distill data into insights and actions." The team at Unified created an infographic examining the top data challenges facing social advertisers today, and exploring the ways marketers can start leveraging data more effectively this year.
  • ONALYTICA B2B  |  MONDAY, FEBRUARY 20, 2017
    [Social] Competitors want you out, influencers want you in
    What impact did any of your work make? I’ve spent many, many hours trying to figure this one out. I’ve built huge spreadsheets, designed bespoke systems that analyse social media feeds, compiled vast amounts of data manually… and I think I’ve managed it, but with a lot of hard graft. “We don’t have any competitors.”. I’ve heard this often.
  • BIZNOLOGY  |  MONDAY, FEBRUARY 20, 2017
    [Social] Knowledge management in the age of social media
    Ever since the days of MySpace , it became pretty clear that social media platforms have a bright future ahead. In other words, the social media world has expanded rapidly in the past few years. Social media trends. The displayed statistics  reveal that as of April 2016, Facebook stands as the number one social network with 1.6
  • IT'S ALL ABOUT REVENUE  |  MONDAY, FEBRUARY 20, 2017
    [Social] To Successfully Personalize Marketing Communications Across Mobile Devices, Brands Need To Do This
    Through integrations with media providers, marketers can deliver paid media, search, social and display advertising to those customers that’s more aligned with the emails sent to those customers. Today, more than 2 billion smartphones are in use globally and continue to become an integral part of people’s daily life.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, FEBRUARY 20, 2017
    [Social] 10 Epic Shifts that are Re-Writing the Rules of Marketing
    We’re witnessing a decline in traditional news-gathering and reporting, desperate monetization struggles, a loss of control of the content as it is absorbed by social platforms , a loss of direct relationships to subscribers, and intense innovation in new content forms like interactive graphics/video. ” Ha! 3) Wearable tech.
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Social] How to Become a Household Name
    Check it out: When you conduct a Google search for “cooking tutorial videos,” YouTube is the first search result: Instead of only advertising YouTube online and on social media platforms, in the past several years, YouTube started advertising video creators with billboards, TV ads, and print ads to broaden its reach. What Is Verbification?
  • HUBSPOT  |  MONDAY, FEBRUARY 20, 2017
    [Social] The Bird's Eye View of Video: New Stats from Twitter [Infographic]
    Video is crushing it on social media. Social Media Video IGSSVideos on Facebook are shared 7X more frequently than links, Snapchat users watch 10 billion videos each day, and video ads on Twitter are twice as memorable as other ads on the platform. So, how can brands take advantage of high levels of video engagement on Twitter?
  • JUNTA 42  |  SATURDAY, FEBRUARY 18, 2017
    [Social] This Week in Content Marketing: Medium Picked the Wrong Business Model
    things marketers need to know about Snapchat’s IPO (15:39): AdAge brings us a rundown of just-disclosed details on the social network as part of its recent IPO filings. Content Marketing Examples Industry News and Trends PNR Social MediaThis week’s show. Recorded live on February 13, 2017; Length: 0:56:32). Image source.
  • CONTENTLY  |  FRIDAY, FEBRUARY 17, 2017
    [Social] Infographic: How Event Marketing Can Boost Your Content Strategy
    Internet users are bombarded with ads on almost every app, website, and social platform. You might partner with online influencers, use Facebook ads to target local consumers, or showcase user-generated content on your social pages and website. Say you want to establish your company’s expertise in B2B software.
  • VERTICAL RESPONSE  |  FRIDAY, FEBRUARY 17, 2017
    [Social] Social Media 101: Managing your social media presence
    Managing social media can seem overwhelming at times. How do you know you’re taking all the right steps for your business when it comes to social media management? We have a social media sanity check to help take the stress out of social. Does your business have the right social media profiles created?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 17, 2017
    [Social] Why every business needs a social media business audit
    Not active on social media? While your business may be posting to social media and doing all the right things, you must regularly assess where you stand on your most important social channels. Or, you will struggle to consistently improve your social strategy. Note each social channel where you have a profile.
  • MODERN B2B MARKETING  |  FRIDAY, FEBRUARY 17, 2017
    [Social] How to Run a Successful Webinar from Beginning to End
    Email and organic social are two of the most effective channels for webinar promotion. Social media posts are a great way to drive last minute registrations in particular. You might also want to utilize other channels like paid social and  your company blog. Plan Your Content. Promote Across Channels. Prepare and Go Live.
  • CONTENT STANDARD  |  FRIDAY, FEBRUARY 17, 2017
    [Social] 5 Retail Marketing Trends to Watch in 2017
    They want to be able to show off their rich, unique lives on social media. It’s easy to be excited by big social media numbers. This has nothing to do with social media—and that’s the point. Big time. As the second quarter of 2017 gets going, it might be time to start iterating your marketing strategy. Free Shipping.
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Social] 9 Marketing Books to Read Before Q1 Ends
    Chelsea Hunersen , Social Media Marketing Manager: I tell everyone I work with to read this book. Working in social marketing, my goal is to get people to share our content, so Contagious has a large number of practical applications in helping understand social behavior.". So go ahead -- sit back, relax, and learn something.
  • LEADERSHIP  |  FRIDAY, FEBRUARY 17, 2017
    [Social] 8 Facts You Need to Know About B2B Content Marketing [Infographic]
    There are a LOT of different content marketing tactics out there, including blogs, newsletters, infographics, webinars, white papers, newsletters, case studies, social media content, videos – the list goes on. Have you and your business joined the 88% of B2B marketers that have built content marketing into their strategy?
  • HUBSPOT  |  FRIDAY, FEBRUARY 17, 2017
    [Social] How to Attract Talent With a Company Hashtag: 10 Inspiring Examples
    Let's take a look at how 10 different companies are using hashtags and social media curation to attract talent. Using Social Media to Attract Talent. Is there a way to turn those discussions into beneficial social media context, something that would help your company grow and attract best talent to your brand? Intrigued? Slack.
  • ACT-ON  |  FRIDAY, FEBRUARY 17, 2017
    [Social] Seven Best Practices for Building and Growing a Subscriber List
    The key to building a subscriber list is the experience before, during, and after that the subscriber goes through once they give up their ‘digital Social Security number.’ A lot of companies fall down on this part, but I think it’s the most important part of the process.” Yes, a party. Thomas Harpointner, CEO, AIS Media. Kordek). 3. Ready!’
  • CONTENTLY  |  THURSDAY, FEBRUARY 16, 2017
    [Social] 8 Tips for Running Your First Influencer Marketing Campaign
    This post originally appeared on Social Media Week. Just check out the stats : 74 percent of people use social media to decide whether they want to buy something. You can brainstorm blog posts or social copy for them to share, offer useful statistics, or relay insights about how your industry works. Make inroads.
  • KOMARKETING ASSOCIATES  |  THURSDAY, FEBRUARY 16, 2017
    [Social] Promoted Content: 5 Steps to Take Before Launch
    Thanks to the digital age we live in today, it’s very easy for brands to get their messages out via free marketing channels like blogs or social media. Years ago, early adopters of these platforms reaped the benefits of what were relatively untapped markets. Oh, how the times have changed. People share 1.3 500 million tweets are sent per day.
  • ONALYTICA B2B  |  THURSDAY, FEBRUARY 16, 2017
    [Social] 10 Tips for Increasing Your Influence
    Making yourself seen in the social media world doesn’t just entail being more ‘visible’ online as you might assume, but offline too. Offline, you can do this by attending industry events; online you can achieve this by regularly entering conversations around topics trending on social media. MAKE YOURSELF SEEN.
  • VERTICAL RESPONSE  |  THURSDAY, FEBRUARY 16, 2017
    [Social] New features not to miss: A/B testing, HTML previewing, and more
    Now you can easily manage and organize messages (and any accompanying social media posts) with folders. View the new folder for summary metrics of email opens, clicks, social shares, and more. The latest release from VerticalResponse is live, and you’ll love what we’ve cooked up. Do emojis improve open rates? Folders.
  • BIZNOLOGY  |  THURSDAY, FEBRUARY 16, 2017
    [Social] Better built than bought – how to build your email marketing list
    Because email marketing, despite lacking the sex appeal of social media and even SEO, is still one of the most effective marketing techniques available. Buying an email list may seem like a great short-cut for growing your email marketing reach, but the chances of doing so successfully are small, and the potential damage is not. Here’s why.
  • CONTENT STANDARD  |  THURSDAY, FEBRUARY 16, 2017
    [Social] Machine Learning Is Making SEO Marketing More Human
    So, as I sit here at my desk, delving into research, getting up to speed on SEO marketing tactics, and reading story after story about chatbots, machine learning, artificial intelligence (AI), social media tools, and automation, I really can’t help but daydream—albeit fitfully—about the future. abound. More dystopian fantasies.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, FEBRUARY 16, 2017
    [Social] Why the marketing world is one big selfie
    Marketing Strategy Psychology and social media mark schaefer marketing best practices psychology of selfies selfiesBy Mark Schaefer. I had lunch with a friend the other day and we were observing a bunch of young people taking selfies. “You know,” he said, “the marketing world is just one big selfie.” want to be cool.
  • HUBSPOT  |  THURSDAY, FEBRUARY 16, 2017
    [Social] The State of Video Marketing 2017 [New Data]
    Social Media Video Daily CanonicalIt seems like every year is labeled 'the year of video' by one expert or another -- but 2017 could well have the best claim yet. Of course, it's no secret that video content has become staggeringly popular. And, as with most marketing trends, the more consumers have watched, the more marketers have spent.
  • WEBBIQUITY  |  THURSDAY, FEBRUARY 16, 2017
    [Social] The 17 Best Project Management Tools
    It requires collaboration between skilled writers, graphic designers, content strategists, SEO experts, PR professionals, social media specialists, and marketing analysts. unified platform for an employee/project portal, calendar, project dashboard, wiki, internal social network, and communication forum, with document management capabilities.
  • PUREB2B  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] Lead Nurturing’s Biggest Challenges
    Share relevant content that solves their problems on a regular basis, and put them in highly visible places (which could be your website, landing pages, social media accounts, email network, or any other platforms your audience frequents). Challenges of Lead Nurturing in Marketing Campaigns. Determining Lead Nurturing Timeframes. Conclusion.
  • BLUE FOCUS MARKETING  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] How to kick start a social employee advocacy program
    Wondering if social employee advocacy is right for your organization? Interested in championing social marketing strategies, but unsure where to start—or whether it’s worth it? Branding Social Business Social Media Marketing The Social Employee Workshops & TrainingSince then, the evidence […].
  • BIZIBLE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] 25 B2B Engagement Tactics For All Marketing Funnel Stages
    Here are 25 different engagement tactics, organized by funnel stage, and designated by category -- content, social, paid media, direct mail, and events. Configure a string of automated social posts after articles publish. Monitor social media channels, engage personas sharing like-minded content. Everyone likes free things.
  • DISTRIBION  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] See You at the 2017 LIMRA Distribution Conference
    Opportunities ahead. We are pleased to announce we will be joining other top brands at the 2017 LIMRA Distribution Conference for Financial Services. Organizers for this yearly premier event boast it is perfect for anyone with a vested interest in channel growth, productivity and reshaping distribution for success. Speakers and Highlights.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] How A CMO Uses Storytelling To Engage Audiences
    Content - articles, video and ebooks to educate consumers while leveraging SEO, email and social channels to attract, engage and distribute the content. Jeremy Duerksen is CMO at Peaksware. In his spare time he rides horses and dual sport motos - presumably not at the same time and races bikes. We ourselves usually aren't the experts.
  • SNAPAPP  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] 10 Amazing Interactive Videos
    In collaboration with the National Film Board of Canada, The Guardian created this interactive video to encourage viewers to consider how the information revolution affects us personally, socially, and morally. 7. Marketers continue to rank video as one of the most effective content types. Over 8 billion Facebook videos are played each day.
  • CONTENT STANDARD  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] It’s Time to Stop Marketing to “Millennials”
    Deliver it, and she’ll post on six different social channels, hitting all the generations who worry about her safety. “Here we go,” I thought. Another marketing meeting. Our poor director felt so much pressure that his anxiety transferred to the rest of us. The goal was always the same: smarter marketing to millennials.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] Stop. Look. Listen. It’s time for an influencer marketing campaign
    “Influencer Marketing is a subset of digital marketing in which a brand partners with a popular social and web personality to expand the brand’s reach and credibility with a targeted audience. By Brooke B. Sellas, {grow} Contributing Columnist. But I’m not here to stir the giant pot of influence Kool-Aid. source ]. source ].
  • B2B MARKETING INSIDER  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] The Need to Prioritize ROI Isn’t Going Away: 5 Digital Marketing Metrics to Master
    Social media trends and popular content marketing techniques may come and go, but the need for numbers will never change. You will always be able to count on the importance of ROI. In fact, demonstrating your return on investment may be more important now than it ever was. Most CEOs expect their CMOs to give […]. Content Marketing
  • HUBSPOT  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] Apply Yourself: 28 Marketing Awards Worth Going For
    The AVA Digital Awards are comprised of six major categories -- general digital marketing, web-based production, digital video creation, video production, audio production/radio, and pro bono -- each of which contain their own individual awards, like “podcasts” under audio production/radio, and “social campaign” under general digital marketing.
  • ACT-ON  |  WEDNESDAY, FEBRUARY 15, 2017
    [Social] 4 Ways That Automation Is Transforming Marketing
    Digital marketing expert Jay Baer said that “social media allows big companies to act small again.” Repetitive marketing tasks are automated, such as: Social media updates and posts. Automating social posts can save more than six hours per week on social media management. More effective social engagement.
  • 3D2B  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Scaling Inside Sales for New Product Introductions or Market Expansion
    With account based sales development, your sales and marketing team focus on creating sales opportunities at accounts that can have the greatest impact on your business by reaching out to them via phone, email and social networks. It embodies the human touch, incorporating phone calls, personal emails and one-on-one social outreach.
  • CONTENTLY  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Weekend Update: Should You Publish Every Day?
    “I think that really saved the magazine,” said Tracy Schmidt, director of social media at Crain Communications and an independent social media consultant, who worked at Time during the change. ” The way people interact with media and social media today affects publishing schedules. on Saturdays and Sundays.
  • KOMARKETING ASSOCIATES  |  TUESDAY, FEBRUARY 14, 2017
    [Social] 30% of Content Marketers Are Motivated by Ranking Higher in Search
    Social media metrics (65 percent) and website analytics (63 percent) were the most used by businesses for content marketing. Clutch’s recent research , “The Complete Guide to Content Marketing for SEO,” highlights best practices for B2B and B2C companies when publishing content for SEO purposes.
  • SNAPAPP  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Interactive Content, Marketing Automation, and the Engagement Economy
    And even though they’ve included social sharing buttons, at no place in this document is there an opportunity for the user to engage with the content. As a result, these teams are looking for ways to tap into the engagement economy, wherein there’s a real back and forth between organization and consumer (rather than a one-way, mass message.).
  • B2B LEAD BLOG  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Expert Interview Series: Victoria Spall of Browser Media About Using Customer Data and Employing Best Practices to Maximize the Impact of Digital Marketing
    We recently sat down with Victoria to hear her thoughts on the current state of digital marketing, including social media, email marketing, and important metrics for digital campaigns. Victoria is a senior account manager at Browser Media, where she specializes in B2B digital marketing and has a passion for all things geeky.
  • CHIEFMARTECH  |  TUESDAY, FEBRUARY 14, 2017
    [Social] THE HACKIES: How to hack your CRM for ABM, switching from leads to contacts and accounts
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Lauren Frye of Bizible. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Click the image below for a larger version of the graphic.). Hackies
  • BIZNOLOGY  |  TUESDAY, FEBRUARY 14, 2017
    [Social] The future of Twitter is as a protected essential public utility
    Social Media Marketing corporate Twitter Facebook instagram linkedin pinterest social media social media business Streaming media twitter YouTubeThis week’s blog post is thanks to my close friend and persistent colleague Sally Falkow  of Meritus Media. SF: What’s your take on the future of Twitter? followers. Know why?
  • LEAD LIAISON  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Social Media Monitoring
    Are you a social media manager or someone with limited experience wanting to educate yourself? New posts, images, videos, articles: Those are all great elements of social media. But if you don’t monitor what’s happening on your social media accounts—often called social media listening—you may be missing out on key insights.
  • MODERN B2B MARKETING  |  TUESDAY, FEBRUARY 14, 2017
    [Social] 4 Delicious Recipes to Sweeten up Your Marketing
    Here’s a look at what we whipped up: Magnificent Social Engagement. Author: Lisa Marcyes Well, it’s that time of year again. The season of flowers, cards, baby cupids, and stuffed animals is among us. worked with my team in our Marketing Test Kitchen, and we’ve whipped up some recipes for specific marketing channels.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Surprise! It’s not about passion. Five lessons on building a huge personal brand
    Blogging best practices branding careers Influence and Power Leadership personal branding Power and influence on the web Social media for social good Social Media Strategy evergreen known mark schaefer marketing books social media booksAt the end of this post, you can download a chapter for free! In the beginning.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Be Mine: A Brief History of Valentine's Day Marketing
    It became traditional, according to HISTORY.com , “for friends and lovers of all social classes to exchange small tokens of affection or handwritten notes.” NetBase, a social media analytics platform, releases a Valentine’s Day Sentiment Analysis , measuring how people engage with and discuss the holiday on social media.
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Want More Success Using Instagram? Experts Share Their Best Tips for Businesses [Live Hangout]
    Social Media Business Daily PromoFor many marketers, it’s no longer enough to have a strong Twitter or Facebook presence. We’ve got to go where our prospects and customers are -- and for many folks, that's Instagram. Still working on getting started on Instagram? Got an account but struggling to get more followers and turn them into leads?
  • HUBSPOT  |  TUESDAY, FEBRUARY 14, 2017
    [Social] Why Agencies Need to Take a More Modern Approach to Winning New Business
    Sponsored by HubSpot , this is a very practical ‘how to' series that will provide introductory sessions on subjects like how to win new business with social media, inbound marketing and digital marketing. The times they are a changing. It is one of the greatest ironies of our industry that we are appalling at marketing our own businesses.
  • KEO MARKETING  |  MONDAY, FEBRUARY 13, 2017
    [Social] Sheila Kloefkorn of KEO Marketing Delivers “Top Technology Trends for 2017”
    Five years running, the company was named a “Top 25 Interactive, Social Media, SEO and Advertising Agency” by the Phoenix Business Journal. KEO Marketing to Host “Lunch & Learn” for the Arizona Technology Council on February 28, 2017. PHOENIX, Ariz., to 1:00 p.m. at Galvanize located at 515 East Grant Street in Phoenix, Arizona 85004.
  • DISCOVERORG  |  MONDAY, FEBRUARY 13, 2017
    [Social] 8 Lessons From Online Dating For Email Marketers
    Similarly, if you send a four sentence introduction to someone after swiping right, you’re likely going to come off as someone who likes to talk about themselves or someone who lacks social awareness. Earlier this year I tried my hand at email marketing here at DiscoverOrg. figured it’d be pretty easy. Wrong. Then it dawned on me.
  • CONTENTLY  |  MONDAY, FEBRUARY 13, 2017
    [Social] 7 Things You Should Know Before Researching Content Marketing Solutions
    Social shares? Do you have a robust internal team, including employees capable of posting stories on your CMS, selecting images, and managing social sharing? Imagine you’re a tailor. One afternoon, someone calls your shop and asks you to make a pair of pants. What kind of pants?” “How much do pants cost?” Goals.
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