• AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Introduction 4 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. sharing content on its social channels. sharing and native social.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, JULY 22, 2016
    [Social] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. channels not just on social media, but more important- ly, via email and search.
  • HINGE MARKETING  |  FRIDAY, JULY 29, 2016
    [Social] Thought Leadership Marketing–How to Get Started
    Determine what tools you’ll need (website, social media accounts, articles, marketing automation, a video overview of your expertise, and bios, just to name a few). You’ve heard time and again that professional services firms need to focus on thought leadership as part of a modern marketing strategy. Great. What does that even mean?
  • RADIUS  |  FRIDAY, JULY 29, 2016
    [Social] 6 Best Practices For More Effective Direct Mail Campaigns
    However, when you think of the channels being used in campaigns you may think of the popular ones like email, social, and a few other digital ones. Integrate your direct mail efforts with your emails and social ads, and supplement all your offers in a consistent manner. 5) Measure success for your campaigns. But what about direct mail? 
  • CONTENT STANDARD  |  FRIDAY, JULY 29, 2016
    [Social] The Psychology Behind the Emotions that Spur Viral Content
    The researchers’ emotional analysis of 65,000 articles revealed a clear link between these three characteristics and viral news stories. A key finding from their study indicated that emotions that made people feel in control, such as admiration or inspiration, were present in the news stories that had higher numbers of social shares.
  • SNAPAPP  |  FRIDAY, JULY 29, 2016
    [Social] SnapWrap: The Future, Live Streaming, Brands, and More!
    In This Issue: A Day in the Life of a Social Media Marketer (2026 Edition). Types of Transactional Emails That Every Email Marketer Should Know. A Day in the Life of a Social Media Marketer (2026 Edition). How different is the landscape of social media marketing? Christian Karasiewicz, Social Media Examiner.
  • ACT-ON  |  FRIDAY, JULY 29, 2016
    [Social] 7 SEO Tactics Most Marketers Ignore
    That’s why we all obsess over the click-through rates of our emails, our pay per click ads, and our social media updates. Search engine optimization has a reputation for being hard and brutally competitive. But is that really true? How many companies have even done the basics of SEO ? Ends up, not so many. Don’t believe me? So what to do?
  • CONTENTLY  |  THURSDAY, JULY 28, 2016
    [Social] 5 Charts That’ll Make You Realize How Much Social Media Has Changed Since 2014
    In 2014, Facebook owned about 82 percent of total shares across the major social networks, but with a bunch of upstart platforms on the rise, many thought it’d peaked. In 2014, Twitter accounted for almost 9 percent of total shares across the major social networks. Media charts social mediaThink back to 2014. Not so!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] The Brilliance Behind the Ford Barking Lot
    Given that my Instagram feed is pretty much nothing but celebrity dogs, seeing funny dog videos when checking out social networks doesn’t usually come as a surprise. So seeing this video from Ford was not only a welcome change, but a real shift in my understanding of how car companies market their products on social.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] We Want to Be The Very Best — Like No One Ever Was!
    Jon whips up content quickly, and Mick uses Slash to cut through deadlines, and Echoed Voice to amplify posts on social media. Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. We want to be the very best – like no one ever was! Kimbe & Noah. Emily & Finn. Julie & Piper. Raj & Eva.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] 25 of the Very Best Content Marketing Resources in 2016 … So Far
    Breakdown of Social Sharing Habits in B2B. From benchmark social shares for each platform to the type of posts that outperform their peers, this post has a comprehensive collection of super-relevant data on B2B social sharing. 9. Content marketers are always open to consuming more content. Well … good content. Am I right? Scoop.it
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] 4 Research-Backed Ways to Infuse Online Video in Your Marketing
    And yes, people are spending the majority of their time on social media watching videos. In “Take This Four-Step Approach to Branded Video”, Forrester explains four recommendations for rethinking conventional video best practices including: Incorporating social motivation as a design element from the start and. Maybe not ….
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Social] Lunch With Marketing Experts: An Inside Look at SnapApp’s New Event Series
    Using interactive content like assessments for social promotion. SnapApp event series, Marketers Who Lunch, kicked off today in Boston. It featured an on point menu, and a lively discussion about modern marketing challenges and solutions.  . 11:36am. The setting is brick-lined walls with dangling ceiling lights over black decor tables.
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] How to Create a Video Marketing Strategy You Can Be Proud of
    Nearly every marketer I speak with these days is using video in their web, social media, demand, content marketing, or sales enablement programs. It’s not because they’re producing amazing blockbuster videos that get tons of shares on social media. Are you proud of your video marketing strategy? I bet the answer comes pretty quickly.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 28, 2016
    [Social] Hit Gold with Paid Advertising, Understand the Landscape, Solve Problems, and Create Staying Power
    However, there is a familiar old friend out there sitting idle that, when harnessed correctly, can convert leads for you at a rate higher than just about any of those other social platforms. It’s already the last Thursday of the month, can you believe it? How focusing on the design of an email leads to better click through rates.
  • BLUE FOCUS MARKETING  |  THURSDAY, JULY 28, 2016
    [Social] [VIDEO] Watch @CKBurgess Share #Mobile Trends on Cruise w/ @AlanSee @IBMmobile #IBM
    Trends Communication Customer Experience Innovation Marketing Social Business StrategyA little while ago, IBM ( @IBMmobile ) invited Alan See ( @CMOTemps ) and me out onto their #MobileInsights boat to discuss the shifting role of mobile. You can view the video in its entirety below: So what’s the big deal with mobile anyway? Really fast.
  • FATHOM  |  THURSDAY, JULY 28, 2016
    [Social] SEO: The Skill Set Every Marketer Must Have
    Now, a search on Indeed.com for “SEO” returns over 8,500 jobs available with job titles like Media Director, Content Writer, Web Analyst, Marketing Specialist and Social Media Specialist, just to name a few. The role of a Search Engine Optimization (SEO) expert used to hold a certain amount of mystery. Conclusion. Blog Feed SEO
  • KEO MARKETING  |  THURSDAY, JULY 28, 2016
    [Social] Set Clear Goals For Your Strategic Social Media Marketing Plan
    Much has been written about how to use social media to get more exposure and reach more audiences. Long before you consider the tactics you are going to use, you must set business goals when you are creating a strategic social media plan. They create accounts on various social media networks and then jump right in and begin posting. 
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social] 9 Companies Using Live Website Chat in a Creative Way
    billion people logging in daily (a 16% increase year-over-year), [Facebook] is still the most popular social network around. Not to mention, Facebook owns 77% of all social logins.” Live chat technology has been around for a while. Why Engagement Matters. Live Chat as a Smarketing Tool. With 1.09 Dog Boots Fit Guide). That's it!
  • VIDYARD  |  THURSDAY, JULY 28, 2016
    [Social] We Want to Be The Very Best — Like No One Ever Was!
    Jon whips up content quickly, and Mick uses Slash to cut through deadlines, and Echoed Voice to amplify posts on social media. Pokemon GO may be all the rage, but here at Vidyard we’ve been PokeNerds for a long time. We want to be the very best – like no one ever was! Kimbe & Noah. Emily & Finn. Julie & Piper. Raj & Eva.
  • KOMARKETING ASSOCIATES  |  THURSDAY, JULY 28, 2016
    [Social] Debunking 10 Common SEO Misconceptions
    Instead, it is a mixture of optimizing and amplifying new and old content that meets consumer needs to enhance brand awareness, and capture social signals and links to rank higher in SERPs. 2. Social Media Presence Doesn’t Matter. This became crystal clear to me earlier this summer, in fact. SEO Is Dead. No, SEO is not dead. Why?  .
  • BIZNOLOGY  |  THURSDAY, JULY 28, 2016
    [Social] What’s the killer app in B2B marketing? Face-to-face events
    Even when we are buying on behalf of our companies, we are social animals, and we want to look the seller in the eye before signing a big contract. Even in content marketing, where digital and social are the darlings, events are named the most effective content tactic in this year’s study from Content Marketing Institute and MarketingProfs.
  • VERTICAL RESPONSE  |  THURSDAY, JULY 28, 2016
    [Social] 40 Brilliant-but-Easy Ways to Build Your Email List
    Engage through social media. Social media participation can allow you to reach new audiences and make new connections. Use social media to encourage people to visit one of the channels where they can sign up for your email list. If you don’t, this article is for you. Build your email list the right way. 1. Offer yours.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social] 21 Things Recruiters Absolutely Hate About Your Resume
    Write "Developed a strong knowledge of the marketing lifecycle and consumer journey through researching and writing in-depth articles on topics including SEO, content marketing, email marketing, branding, social media, and more.". When I came in to interview, everything was going great -- until I met with one of the company's VPs. Oops.).
  • SNAPAPP  |  THURSDAY, JULY 28, 2016
    [Social] Brain Games: Discover the Psychology Behind Interactive Content
    It got thousands of organic clicks and social shares,” Siemasko said. Ever wondered what makes interactive content so effective? You’ve probably heard that it improves engagement rates, click-throughs, and conversions by as much as 40%, but maybe you’re wondering, “Why?”. We’re glad you asked. In this post, we’ll do just that. Gamification.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social] 7 Foolproof Ways to Pitch Inbound Marketing to Your Nonprofit Organization
    crucial part of any inbound strategy is social media amplification of content. It might seem counterintuitive to create a Facebook page or Twitter profile for an agency in sector that is traditionally a serious one, but if you're looking to engage with the widest range of people possible, social media is the best way to amplify your impact.
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social] 101 Marketing Ideas to Help You Generate More Business [Free Ebook]
    For example, you might take advantage of an upcoming holiday and run a campaign around it, test out new a marketing email template, offer a new type of loyalty program, or make it your goal to up your social media presence. Ideas to improve your social media and email marketing automation. What's inside?
  • HUBSPOT  |  THURSDAY, JULY 28, 2016
    [Social] 7 Common Mistakes That Make Clients Ignore Your Emails
    We have a number of social technologies that provide alternate means of communication. Every day, 112.4 billion business emails fly around the world. That's 122 emails sent and received every day per person. Despite the growth of other online communication channels, email continues to multiply. What is the purpose of your email? Keep reading.
  • OPENTOPIC  |  WEDNESDAY, JULY 27, 2016
    [Social] Top 3 Mistakes Brands Make with Influencer Marketing
    More buzz-worthy than a hive of bees, this valuable strategy is quickly becoming (and, in some cases, already is) the focus of many brands looking to optimize the social space. Influencer marketing—who hasn’t heard of it? The post Top 3 Mistakes Brands Make with Influencer Marketing appeared first on Opentopic.
  • MODERN B2B MARKETING  |  WEDNESDAY, JULY 27, 2016
    [Social] How to Find a Marketing Automation Platform That Grows With You
    Author: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers face are the cost of programs and the infrastructure needed to support multi-channel communication in this digital age. How quickly can your team get up and running on this solution? Long-Term Considerations. 1.
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JULY 27, 2016
    [Social] Top 3 Chinese Search Engines: What B2B Marketers Need to Know
    With the strong support from Tencent, Sogou exclusively provides the search results of Wechat content (Wechat, the most popular social media in China, is owned by Tencent). With 688 million Internet users and growing, China has become a compelling market for Western companies looking to expand globally. year-over-year. Baidu has 54.3 percent.
  • BIZNOLOGY  |  WEDNESDAY, JULY 27, 2016
    [Social] Pokémon Go and the virtual future of storytelling
    Combining augmented reality, GPS, and mobile devices, it creates a social experience enabling players to explore the real world. For brands and small businesses looking to cash in now, a little bit of ingenuity combined with standard digital and social marketing tactics can increase foot traffic. Not playing Pokémon Go yet?
  • CONTENT STANDARD  |  WEDNESDAY, JULY 27, 2016
    [Social] Why All Your Marketing Should Be Experiential Marketing
    And so marketers are finding themselves treated to ever more keynotes encouraging them to add experience into their mixes, alongside their displays and searches, their social media and content strategies , and their print and traditional efforts. As for the brands, experiential marketing couldn’t have possibly been easier. All of it.
  • KAPOST  |  WEDNESDAY, JULY 27, 2016
    [Social] The Currency of Content: How to Measure the Value of Your Content
    Internal Shares. # MoM internal shares of assets via email or social. All B2B marketers know (and love) that content marketing has become the new cool kid in town. Content Marketing Institute found that 70% of B2B enterprises are creating more content than a year ago, with 52% planning to increase spending on content. Absolutely not.
  • SNAPAPP  |  WEDNESDAY, JULY 27, 2016
    [Social] Know Your MOFU: Start a Dialogue to Increase Conversion Rates
    My result was a social butterfly and I was pointed to the ebook: How Hootsuite Grew its Advocate Program Seven-Fold in Less than a Year!  .  . We’re a month into the second half of 2016. Taking a look back at your goals from 1H, how overwhelmed were you? The traditional approach. That’s the definition of insanity. There’s a better way.
  • HUBSPOT  |  WEDNESDAY, JULY 27, 2016
    [Social] How to Become a More Productive Writer: 7 Helpful Tips
    Avoiding the temptation to browse around online -- whether it’s Slack channels, social media sites, or your inbox -- can be really tough. The simple dream of most writers is being able to write more. And it’s not only writing more, it’s writing effortlessly. But it's not just authors or professional writers who dream of this. to 3 p.m.,
  • PUREB2B  |  TUESDAY, JULY 26, 2016
    [Social] 10 Examples of Awesome Landing Pages that Convert
    If you can marry this with visually appealing graphics, a clean and organized template, and social proof, then you are well on your way to creating landing pages that convert. To lead more users to your products, you need to create a showstopping landing page. Here are a few samples of landing pages that just plain work. 1.  Unbounce. Wistia.
  • CONTENTLY  |  TUESDAY, JULY 26, 2016
    [Social] Infographic: The Absolutely Ridiculous Amount of Content Consumed Every Minute
    We’re binging Netflix, swiping through Tinder, and keeping one thumb on social media so we can share our reactions and stay up to date with our feeds. How many Facebook posts did you like today? We grab our smartphones to silence our alarms and immediately check our notifications. More than 2 million Instagram hearts turn red.
  • READYPULSE  |  TUESDAY, JULY 26, 2016
    [Social] How to Improve Your Influencer Marketing Strategy
    The answer for many businesses is – social influencer marketing. Social influencer marketing refers to enabling fans of your business to act as living, breathing billboards for your brand by creating unique content that can be shared across a variety of social platforms. Step One – Find the Right Social Influencers.
  • HUBSPOT  |  TUESDAY, JULY 26, 2016
    [Social] It's Not About The Release Anymore. PR is Now Social PR.
    These days that answer is: I help companies in the design and build industry connect with their targets through social media, content marketing, public relations and strategic partnerships. 2016 PR is social PR. Download ebook: A Social PR Expert’s Guide to Attracting (And Qualifying) Loyal Brand Ambassadors With Social PR.
  • PUZZLE MARKETER  |  TUESDAY, JULY 26, 2016
    [Social] Cody Ward, Digital Marketing Leader, Named to Chicago’s Power 30 Under 30
    Cody Ward , 29, a marketing leader, consultant, entrepreneur, blogger, and social media enthusiast living in the greater Chicago area was named to Chicago’s 1 st Annual Power 30 Under 30™ list. Marketing professional added to prestigious list of 30 young professionals under 30 in Chicago. Website: [link].
  • B2B LEAD GENERATION BLOG  |  TUESDAY, JULY 26, 2016
    [Social] How to Use Trigger Events for More and Better Leads
    Posting links to relevant content on your social media pages to capture those experiencing those triggers to engage with your further. People aren’t ready to buy when we want to sell. Think about it. . This common statement has big implications if you’re doing account-based marketing (ABM) and lead generation. The physics trigger events.
  • HINGE MARKETING  |  TUESDAY, JULY 26, 2016
    [Social] How Thought Leadership Marketing Can Generate Referrals for Your Firm
    Social media engagement (17 percent of respondents). Describing this forum as a community immediately sets the firm’s social marketing apart from competitors. Is your AEC firm interested in selling its services? Or is it looking to solve clients’ biggest problems? Thought leaders are seen as experts in their industry.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 26, 2016
    [Social] How the Personality of a CMO Compares To Others In the C Suite
    Last December, executive search firm Russell Reynolds released the findings of a report they conducted which they called Inside the Mind of the CMO. For their research they conducted online psychometric testing of 36 CMOs as well as other c-suiters, if you will. The results were quite interesting and insightful to say the least. Help or Hinder?
  • OPENTOPIC  |  TUESDAY, JULY 26, 2016
    [Social] The Brand Marketer’s Guide to Social Media Advertising
    What are you doing to ensure you’re getting the most from your social ad dollars? Brands are spending more than ever on social media advertising—it will account for more than 23 percent of all digital ad spend this year, worth some $15.6 billion, according to eMarketer. But are you spending your budget efficiently?
  • BIZNOLOGY  |  TUESDAY, JULY 26, 2016
    [Social] I’m an influencer, pay me more!
    pioneer in online social networks and publishing, with a natural facility for anticipating the next big thing, Chris is an Internet analyst, web strategy consultant and adviser to the industries’ leading firms. Back in January I had the honor of being a guest on Shel Holtz ‘s premier PR podcast,  For Immediate Release. Like this post?
  • VERTICAL RESPONSE  |  TUESDAY, JULY 26, 2016
    [Social] Spice Up Your Emails With Animated GIFs
    Draw inspiration from social media, and spice up your emails with animated GIFs! Sprout Social easily explained how their new app works through the use of a GIF. 3. Are you bored with your email marketing? Does it lack pizazz? GIFs can be used for a variety of situations such as promotions and tutorials. But what is a GIF?
  • CONTENT STANDARD  |  TUESDAY, JULY 26, 2016
    [Social] If You Want to Move from Content Marketing Strategy Novice to Expert, Let Go of Complexity
    The excitement of the campaign launch had long since passed, and my boss and the marketing team (heads of digital, social, PR, product marketing, marketing operations, email, and events marketing) gathered to celebrate some campaign successes, to address some shortcomings, and to agree to shelve some campaign tactics that did not go as planned.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Social] 10 Proofreading Tools To Make Your Blog Posts Shareable
    The lifeblood of any social media campaign is ‘shares’ from your followers. You want word of your business to spread far and wide, raising awareness and hopefully sales. However, a successful campaign needs more than just a hyperlink and a pretty image. Write the right post, and the customers will come flocking.
  • CEROS  |  TUESDAY, JULY 26, 2016
    [Social] What Does the Future of Marketing Have in Store?
    Jose Gallegos is positive that UGC and authenticity will continue to dominate the social marketing platforms, and will continue to be the key to build engaged online communities. Ana Gotter is a freelance writer specializing in social media and content marketing, though she writes for a variety of other niches and subjects.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 26, 2016
    [Social] Should Facebook be regulated?
    The social web has created amazing opportunities to learn, discover, connect, and have fun. ethics facebook Legal implications Podcasts Social media and government Social media for social good The Marketing Companion marketing companion podcasts social media legal issuesShould Facebook be regulated? Or, is it?
  • CONNECTING ELEMENT  |  TUESDAY, JULY 26, 2016
    [Social] Were our 2016 digital marketing predictions right?
    Blog Birmingham customer service digital marketing agency digital marketing predictions digital marketing trends facebook Instagram social influencers social-media marketing social-media strategy Twitter video marketing visual sharingWe revisit the predictions our team made back in January to see how accurate they were….
  • ACT-ON  |  TUESDAY, JULY 26, 2016
    [Social] How to Get Subscribers for Your B2B Email Newsletter [And How Not To]
    Pre-announce your newsletters on social media – with a link to sign up. Having a large social media following is great. If you want a successful B2B email newsletter, it goes without saying that you’ll need subscribers. Plenty of subscribers. They don’t tag new subscribers so they can evaluate their list-building tactics later.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 26, 2016
    [Social] B2B Marketing Calls-to-Action: Best Practices by Channel
    powerful email call-to-action could make for a lousy social media CTA. In this article, we’ll explore what works in four different channels – email, landing page, blog, and social. In B2B marketing, calls-to-action are not one size fits all. Best practices are channel-specific. Content Marketing
  • WEBBIQUITY  |  TUESDAY, JULY 26, 2016
    [Social] The Seven Best File Sharing Tools
    ” — Social Media Examiner. Showcase reviews:  Social Media Examiner. 7) PlusTransfer. Social Media Examiner. Sharing large files like videos or graphic-intensive documents used to be painful. Depending on the size of the file, email was impractical if not downright impossible. Google Review Count:  699,000. Pricing:  free.
  • OPENTOPIC  |  MONDAY, JULY 25, 2016
    [Social] Get More Followers On Twitter, Facebook, Instagram and Google+
    If you’ve been in the social media marketing business for long, you have probably been asked how to increase followers of the different social networks. Your clients say “I need more followers!” ” It’s not easy. That’s what we’re here for. Cognitive Technology
  • CONTENTLY  |  MONDAY, JULY 25, 2016
    [Social] How Luxury Brands Should Tackle Content Marketing Attribution
    Analyst Rebecca Lieb advises luxury brands to measure metrics like brand reputation, share of voice, and intent to buy when monitoring social initiatives. As digital media buys for luxury brands increasingly focus on social content, having a firm methodology for measuring and improving campaigns is absolutely vital.
  • B2B LEAD GENERATION BLOG  |  MONDAY, JULY 25, 2016
    [Social] 3 Good Questions to Align Strategy, B2B Marketing, and Sales
    It’s more than about 40 times what they spend on digital marketing and it’s more than 50 times what they currently spend on social media. It’s wasted on social media and other chic tools, and many marketers are ironically proud of that. Have you intentionally linked your sales, b2b marketing, and strategy? . Frank Cespedes.
  • CEROS  |  MONDAY, JULY 25, 2016
    [Social] 10 Marketing Tools for Visual Content Creation
    PicMonkey is a cloud-based image editor that makes it easy to create customized, on-brand graphics for social media and your blog. Pablo , the free social media image creation tool from Buffer, is dead simple to use. It’s great for blogs, email, social media, and other use cases where you don’t need a super high quality file.
  • BIZNOLOGY  |  MONDAY, JULY 25, 2016
    [Social] Why brands need a different kind of content.
    We spend the least time on newsfeeds or broadcasted pitches on social platforms, because we don’t care about something directed at a generic mass audience, unless we’re looking for whatever it is. Owned content like the latter stimulates social sharing with relevancy and context. That is, if a transaction is even your conversion goal.
  • HUBSPOT  |  MONDAY, JULY 25, 2016
    [Social] 28 of the Best Instagrams to Follow for Design Inspiration
    There are a lot of really talented artists and designers out there who use Instagram as a sort of mini art gallery -- a social portfolio, if you will. Social Media Design featured-1 Daily TOFUWhat if I told you you could visit an art gallery. from the comfort of your own home? Or from a bus seat on your commute to work? Graphic Design.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 25, 2016
    [Social] Finally, the truth about social media and customer engagement
    My social media engagement level was still the same, it just became diluted. They had embarked on a social media strategy that included all the usual suspects — Facebook, Twitter, Google+, etc. By Mark W. Schaefer. When I started on Twitter in 2008, it was THE cool place to connect, share ideas, and meet new people.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 25, 2016
    [Social] Emotion and Irrationality: Matt Heinz Talks Understanding Your Audience
    When was the last time you said something you really wish you could take back – be it at a party, an interview, or some other social setting? We all mix up names, misremember personal details, or make an incorrect judgement occasionally. And although some of them are very superficial and minor, it’s tough to […]. Content Marketing
  • SCRIBBLELIVE  |  MONDAY, JULY 25, 2016
    [Social] How To Get More Mileage Out Of Your Content
    This means taking an awesome guide, a webinar, or an original research paper and breaking it down into smaller micro content that can be distributed across your social channels. However, a single infographic optimized for social is a low-cost quick hit. Mobile and social are where you are most likely to first engage with your audience.
  • ACT-ON  |  MONDAY, JULY 25, 2016
    [Social] How Your SMB Company Can Adopt ABM Tactics
    Each can be a blog post and a half-dozen social posts. Meanwhile …Be Friendly on Social Media. While you’re getting all of your ducks in a row with your account planning and content creation, you can use the ABM approach on social media well before launching your campaign. We want to be just like them. No, it doesn’t. That
  • BRAINSHARK  |  MONDAY, JULY 25, 2016
    [Social] Twitter Guide: 8 Tips for Better Social Selling
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Social] Adding Content Curation to Your Content Marketing Strategy – Opentopic – Opentopic
    Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time.
  • OPENTOPIC  |  SUNDAY, JULY 24, 2016
    [Social] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social] Adding Content Curation to Your Content Marketing Strategy – Opentopic
    Opentopic blog >> opentopic.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social] Adding Content Curation to Your Content Marketing Strategy
    Opentopic blog >> 1seo.com Your online presence relies on curating content to your audience and social followers. When you embark on your content marketing journey, the biggest challenge is finding the time to create the quality content your company needs to appeal to your customers. This takes time. Marketing ROI Cmo marketing roi
  • MI6 MARKETING AGENCY  |  SATURDAY, JULY 23, 2016
    [Social] Mi6 Agency’s Top Charts for July 2016
    “The Dead Zones: When Not to Post on Social Media.” This blog series is updated every week with charts that focus on: B2B sales and marketing, industrial technologies (no consumer stuff) and areas that we play in! Two charts will be featured each week with some insights and thoughts from the author. Week of July 4th. Sources.
  • CONTENT STANDARD  |  SATURDAY, JULY 23, 2016
    [Social] Is Word-of-Mouth Marketing Still Worth Your Time?
    As mentioned in CMO , new conversation channels like social media, video marketing , influencer marketing, and online reviews have changed the shape of word-of-mouth advertising without quite turning it into something else. The adage goes that word of mouth is the best form of advertising. Word of Mouth’s Digital Evolution.
  • OPENTOPIC  |  SATURDAY, JULY 23, 2016
    [Social] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • JUNTA 42  |  SATURDAY, JULY 23, 2016
    [Social] This Week in Content Marketing: Compared to Advertising, Content Marketing Still Petite
    Episerver: As a digital marketer, you face both external and internal challenges — from declining organic reach on social to software issues that sap your team’s productivity. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Where does content marketing rank? The answer may surprise you.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social] Digiday Content Marketing Summit Park City 2016 – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opento
    Opentopic blog >> opentopic.com The Digiday Content Marketing Summit will focus on the ways brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social] 5 Ways to Tell If Your Social Media Strategy is Working – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com You’ve written out your social media strategy with the steps you’ll take and the goals you want to achieve. You’ve started to implement this strategy, but how do you determine the impact you’re having? These are just 5 of the many ways you can determine your strategy’s impact.
  • DISCOVERORG  |  FRIDAY, JULY 22, 2016
    [Social] [eBook] Account-Based Marketing
    But, don’t take our word for it, read the Account-Based Marketing eBook here and keep the conversation going in the comment thread or catch us on social media. Looking to give a boost your sales? There is a renewed interest in Account-Based Marketing or ABM. Getting to Know Account-Based Marketing. They are filled with a lot of fluff.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Social] Cleveland’s Weird Tech Culture, and 5 Other Stories You Should Read
    DSC has created the foundation for the 21st century’s version of a CPG empire: capitalizing on social media to grow an audience, eschewing brick and mortar stores, and stripping razors to their bare minimum. Selected by Amanda Weatherhead, sales strategist. Since the 1950s, P&G has essentially doubled revenue decade over decade.
  • LEADERSHIP  |  FRIDAY, JULY 22, 2016
    [Social] How to Use Visual Collaboration at Each Stage of the Buying Cycle
    Before making a big purchase or signing a contract, they are likely to do their due diligence on search engines, social media, review sites, and YouTube channels, gathering all the information that they can. Customers are savvy these days. In different phases of the buying cycle, they will be looking for different things. Let’s take a look.
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Social] Why Cisco Is Hiring Over 200 Content Marketers
    ” That doesn’t mean the company eschews social and other channels. To measure that, Cisco is developing an algorithm that weighs different engagement factors such as social media impressions and video views. “Her vision is to be a leader in real-time personal marketing communications. What the hell does that mean?
  • CONTENTLY  |  FRIDAY, JULY 22, 2016
    [Social] Why Cisco Hired Over 200 Content Marketers
    ” That doesn’t mean the company eschews social and other channels. To measure that, Cisco is developing an algorithm that weighs different engagement factors such as social media impressions and video views. “Her vision is to be a leader in real-time personal marketing communications. What the hell does that mean?
  • READYPULSE  |  FRIDAY, JULY 22, 2016
    [Social] Fashion Influencer Marketing: What Good Looks Like
    As a result, the fashion industry is a prime example of how brands can leverage social influencer marketing to create winning campaigns and better engage with consumers. What Is a Fashion Industry Social Influencer? Some of the leading social influencers in the fashion world today are Chiara Ferragni, with 5.6
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social] How This CEO Raised $105 Million Without a Single PowerPoint Presentation
    In an environment when many late-stage investors are marking down the value of their stakes in billion-dollar startups, Sprinklr, an enterprise software company that helps big companies manage their social media presence, announced that it raised a $105 million investment round at a valuation of $1.8 Not all unicorns are wounded or dying.
  • BIZIBLE  |  FRIDAY, JULY 22, 2016
    [Social] How We Revamped Our LinkedIn Ad Strategy For Full-Funnel Marketing
    Like many marketers, we used to think that Social was only effective as a top-of-the-funnel discovery channel. When we started using a multi-touch attribution solution and model to measure all of our marketing, including Social, we learned that we were severely overvaluing the impact Social had on revenue. Nurturing Mid-Funnel.
  • B2B IDEAS @ WORK  |  FRIDAY, JULY 22, 2016
    [Social] 16 Killer Social Media Management Tools
    Social media management has risen to become a major focus area for marketers. Irrespective of the size of a company, it is important to have an active presence on various social media platforms. The post 16 Killer Social Media Management Tools appeared first on MLT Creative. Ideas@Work Blog B2B Social Media Marketing
  • HALEY MARKETING  |  FRIDAY, JULY 22, 2016
    [Social] When it Comes to Playing Music, Jenny Keller Doesn’t Fiddle Around
    Here’s what Jenny Keller, a Haley Marketing Social Media Marketing Advisor, is into: HIT: Fiddle Player and Teacher. By day, we’re marketing geeks. Computer nerds. Quirky writers and artists. And damn proud of it! Back Story. I’ve been playing the fiddle for over two decades. Why do I love playing and teaching the fiddle?
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social] There’s a Better Way to Manage Social Media
    Get powerful social media management tools to help grow your business.There’s a Better Way to Manage Social Media. Organize all your social accounts into one dashboard & streamline your workflow. The post There’s a Better Way to Manage Social Media appeared first on Opentopic. Manage Efficiently.
  • ION INTERACTIVE  |  FRIDAY, JULY 22, 2016
    [Social] Interactive Content Marketing Weekly Roundup: July 18-22
    Tune into to our social media channels for more trends and innovations in content marketing and interactive content. Did you miss what went on this week in interactive content? Don’t worry! Because they provide such valuable recommendations and insights to prospects, sales, and marketing. It’s a win-win! Facebook. Twitter. LinkedIn.
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social] Digiday Content Marketing Summit Park City 2016 – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    Opentopic blog >> opentopic.com The Digiday Content Marketing Summit will focus on the ways brands and agencies are creating content that converts through use of social platforms, in-house production and experimenting with new formats to deliver their messages. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JULY 22, 2016
    [Social] LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic
    But with so many individual. The post LinkedIn Marketer Shares Her Top Tips For Content Marketing Success – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic – Opentopic appeared first on Opentopic.
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