• FATHOM  |  MONDAY, SEPTEMBER 26, 2016
    [Social] Facebook vs. Google: Choosing Between Digital Advertising Giants
    At this point, these household names are known for less for their original offerings (i.e., a search engine and a social network) and more for their forays into pushing the technology envelope. Facebook Ads: Paid Social. While Google’s ads are served via its search engine, Facebook’s ads are found, naturally, on its social network.
  • BIZIBLE  |  MONDAY, SEPTEMBER 26, 2016
    [Social] How to Measure the Revenue Impact and ROI of Webinars
    Webinars present a challenge to marketers because they are not a marketing channel in the sense that paid search or organic social are channels. Webinars are an important component of many B2B marketing programs. Webinars are content, in which you then use other channels to promote it. Here’s how to do it. Total Pipeline Generated: $144,000.
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Social] 3 Essential Guidelines for CMO Social Media Success
    Explosive growth of social networks has attracted considerable attention to CEO and executive use of social media. The post 3 Essential Guidelines for CMO Social Media Success appeared first on Opentopic. The CMO is. Brands & Marketers
  • OPENTOPIC  |  MONDAY, SEPTEMBER 26, 2016
    [Social] Top Social Media Trends That Will Rule the Remainder of 2016
    At the end of 2015, we published our “Top Social Media Trends Dominating 2016” post. As a recap, our top 5 social media trend predictions for 2016 included: Use video more and authentically. Search + social = buy now – the start of the buy-now button. use of emojis and social. Marketing - eCommerce
  • HALEY MARKETING  |  MONDAY, SEPTEMBER 26, 2016
    [Social] “I Want My Team to Use Social Media.”
    So you know the importance of social media for your business, and you’re working on building your presence. Here are a few simple ways your team can effectively spend their time on social media: Facebook. Want to learn more about how your company can use social media? The post “I Want My Team to Use Social Media.”
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 26, 2016
    [Social] The simple truth about what’s driving digital next year
    But, if you haven’t signed up for a Snapchat account yet I strongly recommend you do if only to check out the stories placed on the social network by companies like Vice, National Geographic, or CNN. This isn’t about whether or not Snapchat will catch on as the social network or the messaging platform or marketing channel of the future.
  • HUBSPOT  |  MONDAY, SEPTEMBER 26, 2016
    [Social] How to Get People to Actually Listen to You
    We call that social proof : the theory that people will adopt the beliefs or actions of a group of people they like or trust. In his book Contagious , Author Jonah Berger found that the content receiving the most word-of-mouth contained six essential qualities: Social Currency, Triggers, Emotion, Public, Practical Value, and Stories.
  • ACT-ON  |  MONDAY, SEPTEMBER 26, 2016
    [Social] 5 Key Differences Between Email Marketing and Marketing Automation
    marketing automation platform , on the other hand, will help you create and manage inbound social marketing, and integrate it into your outbound programs. Your business is getting traction. You’ve started to gather a critical mass of leads. You begin to look at the options for marketing software, and. Did they click a link? Download an eBook?
  • CONTENT STANDARD  |  SATURDAY, SEPTEMBER 24, 2016
    [Social] Facebook, You’re Forgiven—5 Facebook Video Trends Brands Should Hit Play On
    Facebook may have admitted to significantly overestimating the average time users spent watching its videos, but that doesn’t mean marketers should disregard the social network’s massive marketing power. According to CIO , resharing the video link on other social media isn’t the extent of how you can repurpose this content.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] Amazon’s Algorithm, and 4 Other Stories You Should Read
    No longer beholden to TV ad slots, candidates are looking to hire creative teams that speak to their audience directly on social platforms. Here’s what you missed while you were busy re-watching every episode of Between Two Ferns … NewCo Shift: The Third Transportation Revolution. Selected by Jordan Teicher, senior editor.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] A Converstaion with IBM on the Art of Storytelling in Marketing – Social Media Explorer
    The post A Converstaion with IBM on the Art of Storytelling in Marketing – Social Media Explorer appeared first on Opentopic. So much so, that it earned its own chapter in my book The CMO’s Periodic Table. In my heart of hearts, I keep hoping that having. Marketing - eCommerce
  • HALEY MARKETING  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] 11 Must-Haves for Every Staffing Website: A Presentation from the Colorado Staffing Association Annual Conference
    In this idea-packed presentation from the Colorado Staffing Association Annual Conference , Brad Bialy, Social Media Marketing Advisor, will show you the most important “must-haves” for an effective staffing and recruiting website. Social Proof. Social Proof is a way to basically prove to your audience that you’re somebody.
  • WEBBIQUITY  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] 7 Reasons Why Your Business Blog Is Failing (And How To Fix Them)
    Probably quite a few, so why doesn’t your blog have any social media integration? Guest post by Eric Brantner. Having an online presence is all but a necessity for businesses today. Some would even go as far as saying that if you’re not online with a regular stream of fresh content, you don’t exist. Anyone can start a blog for their business.
  • INFER  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] #GoPredictive with Infer at Dreamforce 2016
    Learn how world-class organizations like Social Tables, New Relic, Act-On, and others are leveraging predictive intelligence to identify and target their best prospects and increase conversion rates, boost average deal size, optimize marketing spend, and more. We’re officially kicking off the countdown to Dreamforce 2016!
  • ION INTERACTIVE  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] Interactive Content Marketing Weekly Roundup: September 19-23
    As well, tune in to our social media accounts for more in content marketing and interactive content tips and tricks! We wrapped up event season and jumped straight into webinar week! This event was all about innovation in content strategy for both B2C and B2B marketers so you can bet there were a ton of takeaways from it. Facebook. Twitter.
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] Socialize your videos for business development
    Sales and marketing people take note: v ideo is a medium used for everyday social communication. But most B2B video — especially video targeting tech buyers — doesn’t feel at all like social communication for regular people. Scrolling your newsfeed past the stuff that isn’t super-appealing accounts for a lot of social media activity.
  • CONTENT STANDARD  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] Will the Era of Knee-Jerk Content Marketing Ever End?
    Was this because they were LinkedIn aficionados who would share anything related to the social network? Recently, my colleague and friend on Skyword’s community team, Molly Berry , shared some exciting midday news with me. Yet at the time of me taking that screenshot, eight people had Retweeted Molly. Probably not. Why Do We Do It?
  • HUBSPOT  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] Voice Search Strategy: What Marketers Need to Know Now
    Fun and Entertainment: Searching for and playing music and video, social media interactions, sports and TV schedules. When you wear white, do you inevitably spill something all over yourself? I do. So when I had sushi at work last week, it wasn't long before I was frantically yell ing , "Siri, h ow can I get soy sauce out of white pants?”.
  • B2B MARKETING INSIDER  |  FRIDAY, SEPTEMBER 23, 2016
    [Social] Take Your Infographics from Eye-Catching to Engaging in 4 Steps
    Infographics are liked and shared on social media 3 times more than […]. Every year you read new reports about how visual content is more engaging to readers than text-based content. The data is pretty compelling, actually. Especially when it comes to infographics. Content Marketing
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] How Global Citizen Became the BuzzFeed of Social Activism
    Orchestrated by Global Citizen—a nonprofit that brings awareness to global issues through social action—the video was part of a larger campaign encouraging young people to demand support from the Italian Prime Minister. Attendees can purchase VIP tickets, but general admissions passes can only be acquired through social action.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. how you can solve their burning problem. • E – Engage Meaningfully via Social Media. Look for.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] 150 Content Marketing Tips
    Drive traffic—and leads—with these tips for SEO, social media, content optimization, email marketing, and more
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] Content Marketing 2016: Staffing, Measurement, and Effectiveness
    success, followed by social shares and likes. (19 percent) and pageviews (15 percent). • 49 percent of marketers rate their content as. social media, brands and publishers alike have had. social network, and Facebook’s video platform has. in the shadow of the big social networks, is almost as. SOCIAL. Marketing.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] Study: How Much of Your Content Marketing Is Effective?
    excluding social media posts)? LEADERSHIP SOCIAL. Copyright © 2015 Contently. All rights reserved. contently.com By Jordan Teicher Study: How Much of Your Content. Marketing is Effective? What’s working—and what’s not—for over. 700 content marketers. CONTENTLY STUDY: HOW MUCH OF YOUR CONTENT MARKETING IS EFFECTIVE? Introduction 4 II.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] Content Methodology: A Best Practices Report
    social media, email, and chat platforms and in a multitude of media formats, from text. experience Loyalty • Return visitor rate • Email subscription rate • Social following growth • Avg. Total attention time • Total people • Total social actions • Avg. sharing content on its social channels. sharing and native social.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] Staffing and Launching Your Content Marketing Program
    in new readers via search and social. return on social. SOCIAL Strategies, tools, and tips for spreading content through. the social web. sections of The Content Strategist: Brands, Media, Social, ROI, and Voices. You’ve heard the horror stories about organiza- tions that take months to approve simple social media.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] Content Marketing Playbook: Strategy and Roadmap
    In concert, GE has developed an active, devoted following on nearly every social channel—from. owning the property where you publish your content, as opposed to relying purely on social or native adver- tising. company blogs, social channels, existing white papers, data, internal subject matter experts—these things can. emerge.
  • CONTENTLY B2B WHITE PAPERS  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] Evangelizing a Content Marketing Program
    50% more sales-ready leads at a 33% lower cost 15 1,200 Blog posts per month Avg new monthly leads ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY11 Content marketing's impact also extends to social me- dia, where brands that don't have compelling content to. channels not just on social media, but more important- ly, via email and search.
  • HINGE MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] 7 Free Digital Marketing Tools That Increase Your Online Impact
    Below are a selection of free digital marketing tools that help with it all: your website, social media/sharing, and writing. Social Media/Social Sharing. This includes easy-to-install social share icons and content analytics, among other useful mini apps. On-Site Tools. Google Analytics. Moz’s Open Site Explorer. Hotjar.
  • OPENTOPIC  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] Selling Integrated Solutions is Easier With Inbound Marketing
    Most of my clients were either running, cycling, or triathlon events or retailers and had a website but hadn’t started to build up a sizeable presence on social media. – It seems like a lifetime ago, but I was once the Associate Publisher at Competitor Texas magazine, a 80,000 circulation endurance sports magazine.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] How To Increase Referral Traffic And Get More Leads
    There are various tactics for accomplishing this goal including search engine optimization (SEO), pay per click advertising (PPC), blogging, social media marketing, etc. The problem is that SEO takes times, PPC is expensive, Google is becoming oversaturated with blog content, and social media has always had a problem proving ROI.
  • READYPULSE  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] Influencer Marketing: Get Up to Speed or Get Left Behind
    Online marketing, social media and technology have changed the way we interact with each other as well as how we buy and sell products. Cut through the social media noise and save your team time by attracting and engaging the right target audience via your influencers. Modern Marketing Social Influencer MarketingDoes it Work?
  • BIZIBLE  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] 8 Roles You Need to Build an Ace ABM Team
    Paid media (display ads, paid search, paid social, etc.) is a powerful asset to an account-based marketing team, if it’s leveraged correctly. Ready to stack the deck? There is a key combination of critical components that any B2B company can use to build themselves an ABM team of aces. The CMO could be considered the gatekeeper of success.
  • CONTENTLY  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] 5 Reasons GE’s Content Goes Viral on Reddit (and Everywhere Else)
    ” GE has been one of the first brands on most social platforms, including Instagram, Periscope, and Snapchat. Flying 2,500 feet over Lake Michigan in a two-seater airplane, GE Reports Editor-in-Chief Tomas Kellner had some tough choices to make. Would his signal hold? All he had to do is tell a great story. Watch it  here.) Not GE.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] 50 Facts about online consumer behavior not to ignore
    97% of consumers turn to a search engine when they are buying a product vs. 15% who turn to social media. Social Media Examiner ). Social Media Examiner). 28% of all online activity is spent on social networks. 81% of consumers research online before buying. ( GE Capitol ). FINDING YOUR AUDIENCE. Conductor ). Google ).
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] Marketing Guru Covers: Social Posting and Targeting
    It’s time to think about social posting and targeting. There’s a common misconception that all social networks are the same. Understand the various demographics so you can get more out of social networking. Use this social network to educate people and to provide interesting and compelling news. Facebook. Twitter.
  • LEAD LIAISON  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] Lead Liaison Gives Customers Exactly What They Need
    Lead Liaison blends ease-of-use, a flexible business model, deep external integration, marketing across social, web, mobile, email and offline channels and powerful functionality, all specifically tailored for mid-sized businesses, into a single platform, called Revenue Generation Software®. Site Search. And they don’t stop there.
  • MODERN B2B MARKETING  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] Make the Most Out of Dreamforce 2016: Sessions, Soirees, and Sights
    This year, we’re bringing a professional photographer to Dreamforce to help you capture your best professional self for your social media profiles. Author: Elaine Ip So much to do, so little time. If you’re in town for Dreamforce, make sure you make the most out of your time, especially if you’ll be dealing with the crazy commute.
  • CONTENT STANDARD  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] What Fabric Might Mean for Digital Storytelling
    Two influential former Facebook employees are now deep into the development phase for Fabric , a digital social media integrator/journal that promises to let users compile their digital paper trails into comprehensive, online stories. ” Is this a short-lived techie pipe dream, or the next step in the evolution of social media?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] The disconnect between social media popularity and business effectiveness
    This is what he said: “Of course it is possible to have a huge social media presence and look like a big deal while doing very little. On the surface, he is a social media stud. Social media numbers may not translate to expertise. What’s interesting on the Internet is the social proof aspect of this. 
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] How to Incorporate User Generated Content into Your Nonprofit Marketing
    User generated content (UGC) is the ultimate form of social proof – that validation from outside sources that your organization is as awesome as you tell people it is. And you get social proof! Use various social media plug-ins throughout your website to encourage site visitors to spontaneously create and share their own UGC.
  • ACT-ON  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] 4 Steps to Get Started with Marketing Automation
    To reach this goal, you might try improving the SEO on your webpages, or test an advertising program, or try to get more press, or ramp up your social media marketing. Social media platforms? Getting new software up and running can be intimidating. And, frankly, it can burn up a lot of your precious time. We understand your pain.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] How to Engage Your Audience Using Digital Advertising
    Here's how marketers can start doing that. 1) Focus on native (or social) advertising. For that reason, native advertising on social media platforms can be a much smarter use of your digital advertising spend. Download The Essential Guide to Social Media Advertising for free and learn how to create ads people actually want to click on.
  • BRAINSHARK  |  THURSDAY, SEPTEMBER 22, 2016
    [Social] 11 Social Selling Stats B2B Sales Reps Should Know
  • CONTENTLY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] How Gimlet Hacked Slack to Reinvent Its Comments Section
    And as social networks have emerged as the popular place for discussion, publishers seem more comfortable investing time and resources there. (It’s still debatable how “ useful ” those conversations have been. The internet may seem noble and libertarian on the outside, but the deeper you go, the uglier and more repressive it gets.
  • HINGE MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] 4 Skills for Marketing Professionals Every Firm Needs to Grow
    Social Media. Social media engagement. But the extent to which professionals can even secure those speaking engagements is largely contingent upon how effectively they demonstrate their expertise through digital means – blogs, social media and e-books, to name just a few. You should consider doing the same.  . Blogging.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] The Need to Focus on the Buyer
    hope this post is helpful to you all.  I love comments and those who share it on social media.  It would also be nice if top companies linked to me. The world is changing fast.  People are trying to grow their businesses and are looking for people to help them be successful.  million to $6.8 million. just want to help you have success too.
  • LEANDATA  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Dreamforce: Is It Party Time or Closing Time?
    The social scene is a big reason why Salesforce has become a behemoth conference — drawing an estimated 170,000 attendees in 2015. Invitations for Dreamforce parties are filling up inboxes across the business world. Chances are you’ve already been flooded with pitches similar to these: Come to THE destination! Space is limited! Have fun.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] 5 Proven Tips to Keep Leads Engaged With Retargeting
    The technology to find users again has grown to work across most websites, social networks and even email. Sometimes a prospect comes to your website, finds exactly what they want, and makes a purchase. This post is not about these people. This post is about the vast majority, who visit your site a few times. shoes). This one is a given.
  • THE ROI GUY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Accelerating the Buyers Journey: Less Features and More Value
    At this stage, the prospect, usually begins socializing the challenges and potential solutions internally, your champion / mobilizer needs help prioritizing the challenge and articulating your unique value story to other stakeholders. As you do so, you may want to consider some important research to guide your planning efforts. It’s clear.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Social media strategy leaders: Tory Starr
    Last month, I launched a new series here on Biznology , interviewing leaders in social media strategy. This month we speak with Tory Starr , Director of Social Media at WGBH. Very cool work history for this young woman who is now Director of Social Media for WGBH! ROLE OF SOCIAL MEDIA. IMPACT OF SOCIAL MEDIA.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Taking Another Look at Confirmed Opt-in Email
    At a time when privacy and security are top of mind for everyone online, and viral social media rants are way too common, lack of a clear and explicit opt-in is a big gamble for any brand. Email marketers have shied away from the idea of confirmed opt-in, also known as double opt-in, for a long time now. The bar has been raised instantly.
  • HALEY MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Why Targeted Audiences Are Important in Online Advertising Campaigns
    The more detailed we can be in a Promoted Post, Boosted Post, Like campaign, PPC campaign or in Re-Recruiting/Social Recruiting campaign, the better the results have been with audience reach, impressions and ultimately clicks and click-thru-rate. Whenever businesses invest in marketing or advertising, they want to reach their core audience.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] 3 Steps Towards Becoming a Data-Driven B2B Marketer [Ebook]
    Establish rules that move a lead from one journey stage to the next and socialize these steps with both the marketing and sales teams. Here’s Author: Tanya Chu What does it mean to be a data-driven marketer? How do you even get started? First, let’s talk about data. However, this data is not limited to who our leads are.
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] Want to be a Better Social Media Marketer? Listen to These 10 Podcasts
    If you work in social media marketing, my guess is you know it all too well. Social media is constantly evolving, making today an exciting time to work in marketing. This can also mean that you sometimes feel as if you're falling behind on your general social media knowledge and education. Social media should be social.".
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] How to Host a Marketing Conference That Doesn’t Tank
    The first event of its type in the city, Insight Lancaster brought 125 marketers together to learn the latest thinking on topics like SEO, social media, and more. Another fantastic event, Brand Driven Digital’s Social Brand Forum in Iowa, also excels at giving attendees a uniform experience. You should even plan some shenanigans!
  • HUBSPOT  |  WEDNESDAY, SEPTEMBER 21, 2016
    [Social] 5 Clever Ways to Leverage Client Feedback for More Referrals
    And while a strong marketing mix of advertising, social media, and public relations can certainly go a long way in promoting your agency, none of these channels quite equal the value of a positive client referral. People are more likely to trust your agency early on if they have social proof of your expertise. Alex Turnbull from.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Why There Won’t Be a Live-Streaming Sports Revolution Anytime Soon
    Twitter also penned a live-streaming deal with the NBA in July that will have the social media platform broadcast exclusive original content created by the league. In other words, Twitter and other platforms vying for live sports content on their social platforms will have to cough up serious cash to compete with the established TV networks.
  • CONTENTLY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] How to Build a Content Team
    ” Strategists must also be able to perform an audit of the entire content system, using a wide range of SEO, content analysis, and social media tools. And hey, Debbie, yesterday you were the senior brand manager. Starting Monday, you’re going to be the director of content.'” Writers. ” Editors. Multimedia. Strategists.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Mi6 Agency’s Top Charts for September 2016
    Though limited in their use of social channels (survey respondents indicated they utilize 2 or fewer platforms – namely Facebook and LinkedIn), SMB’s are struggling to craft content that they feel is relevant to their audience and effectively delivers their message. Week of September 5th. Structuring for Digital Marketing Evolution.
  • MI6 MARKETING AGENCY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Mi6 Agency’s Top Charts for September 2016
    Though limited in their use of social channels (survey respondents indicated they utilize 2 or fewer platforms – namely Facebook and LinkedIn), SMB’s are struggling to craft content that they feel is relevant to their audience and effectively delivers their message. Week of September 5th. Structuring for Digital Marketing Evolution.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Selling is to hunting like marketing is to trapping
    Do you live and breathe social media marketing ? Business Development and Sales Networking Salesmanship Advertising agency Brand Etsy linkedin Self-employment social mediaAlways remember: don’t forget to keep on selling. Put that coffee down,  coffee’s for closers only. Are you a digital PR god ? It’s 2016!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Social media pioneer discusses employee advocacy success
    I had a great opportunity to meet Dr. Juergen Brock, CMO of Fujitsu, and talk to him about some of his pioneering efforts in social media, employee advocacy, and marketing measurement. The post Social media pioneer discusses employee advocacy success appeared first on Schaefer Marketing Solutions: We Help Businesses {grow}.
  • FATHOM  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Facebook’s New Advertising Objective Brings Business to Brick and Mortar Stores
    In the meantime, check out our blog What Is Social Media? We Explain Using Broccoli & More to learn how we define social media and how you can use social media to meet your business goals. Having a difficult time getting Facebook viewers into your brick and mortar store?  There’s a solution for you now.  Blog Feed
  • BIZIBLE  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] How To Be a B2B Marketer At Dreamforce 2016
    10:30 am -- 3 Effective Ways to Supercharge Your B2B Social Marketing. If a B2B marketer is headed to Dreamforce 2016, how would they get the most out of their week in San Francisco? Which sessions, lounges, exhibits, and events would fit them best and yield the greatest knowledge impact? The B2B Marketing Champions Lounge.
  • THE POINT  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] When & Where Should B2B Companies Outsource Marketing?
    And syndication is a great complement to other inbound strategies like SEM and Social Media, by helping to ensure that qualified prospects who are out there researching a particular category, for example, find and engage with your company. For the complete interview, see the TechnologyAdvice marketing blog. Where will content appear?
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Why CMOs Need To Know the Difference Between Cross Channel Orchestration and Coordination
    Sending messages to individual Email, SMS, Push, and Social lists might feel like cross channel orchestration, but it isn’t. Let's cut right to the chase kids. It is important for CMOs and all marketers to differentiate between cross channel coordination and orchestration. How Can This Be Done? So glad you asked. CMO Corner
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] The Power of Being Different
    That is the most prosperous day of the year.  It was all over the news and they shared the concept with others using social media. On this day, I want to share a key marketing idea. The Power of being Different. What makes you unique?  Take the iPhone.  It is not like other phones.  It revolutionized phones itself. How are you unique?
  • B2B LEAD GENERATION BLOG  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Tips on how to use LinkedIn for Better Lead Generation
    During that time, we saw massive changes in how people communicate — fax machines, email, websites, blogs, mobile devices and, of course, social media. For example, company pages that don’t reflect the brand or are just another place to post social media updates – the same as you would on Facebook. development? Do not auto-post.
  • HALEY MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] 4 Marketing Lessons for the Staffing Industry from Apple’s iPhone 7 Launch
    Ask Haley Content Marketing Email Marketing Trends Marketing Tips SEO/Social Media Staffing Industry News Ask Haley Blog email marketing Haley Marketing Group marketing for staffing Marketing Lessons staffing marketing ROINo doubt you’ve seen the headlines regarding Apple’s big iPhone 7 launch event, and the new features the phone will boast.
  • VERTICAL RESPONSE  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Activate Your Fanbase With User-Generated Content
    But this kind of user-generated content (“UGC”) isn’t limited to social media interactions between a brand its customers. Or you can come up with a brand-specific hashtag, ask customers to submit to you via social media, and feature your favorite responses in your next email. Get Our Newsletter. All rights reserved.
  • CONTENT STANDARD  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Trust Through Simplicity: How Anthem’s Content Marketing Inverted the Insurance World
    The expansion into social media gave Anthem additional spaces to learn from and communicate with its audiences, while the broadening of topics laid the foundation for purposes beyond informing on the ACA, ensuring that the site can remain relevant even after the ACA no longer is. After all, it’s the law. Some said it should be exciting.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Legos, Lightsabers, and ROI: 3 Big Takeaways from Content Marketing World
    Author: Ellen Gomes While the beginning of September marks the end of summer (womp, womp), it also means that Content Marketing World (CMW) is upon us. Every year, this amazing gathering of content’s top minds offers a ton of learnings and conversations, and orange everything. This year was no different. Like I said, the line-up was no joke. In
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] An Introduction to Blogging for Nonprofits [FREE EBOOK]
    How to optimize your blog posts for search engines and social media. If there's one marketing tactic that nonprofits often undervalue, blogging would likely be it. What's so great about blogging? Blogging is a low-cost marketing asset with long-term returns. But getting started with (or perfecting the art of) blogging is no easy task.
  • ACT-ON  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] Your Audience Called. They Say You’re Fired.
    Engagement rates are falling – and not just on social media. Just make your call to actions softer, like signing up for your emails, following you on social, or viewing other content.). “You will get all you want in life if you help enough other people get what they want.” ” – Zig Ziglar. They need help. Right.
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] 15 Questions to Ask When Hiring an SEO Professional (Seriously)
    Generally done through creating high-quality content and developing relationships with influencers who will link to it and share it across their social media networks. Organic (non-paid) search is the largest single source of visits for most B2B websites. These are often your best leads. Second, do some online research. What’s working?
  • B2B MARKETING INSIDER  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] How even social media & social selling experts are getting LinkedIn wrong – Part 2
    In my last post, I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. The post How even social media & social selling experts are getting LinkedIn wrong – Part 2 appeared first on Marketing Insider Group.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 20, 2016
    [Social] 8 Non-Sleazy Strategies for Upselling Your Clients
    If you tell a client that she needs to devote more to her social media spend, you'd better have the data to back it up. If you approach her and say, "I think you need to spend more on social media," she might get the wrong idea and jump to the conclusion that you're just trying to line your own pockets. Marketing Agency Daily
  • CONTENTLY  |  MONDAY, SEPTEMBER 19, 2016
    [Social] 3 Gaming Trends About to Take Over the Media World
    Today, live streaming is everywhere on social media. Some people tend to think of gaming as a niche hobby. But I always felt otherwise. Video games have consistently out-earned Hollywood. Most Most people probably have at least one gaming app on their phone. Influencer marketing. Last year, PewDiePie allegedly made $12 million.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Emotion Drives the Bottom Line – @KevinBrandall Discusses #SocialEmployee Advocacy with @WhartonFoA on Marketing Matters
    Is social employee advocacy good for your brand? look at current data certainly indicates it is. Consumers engage with employee-generated content at a much higher rate than they do branded content. People trust everyday employees more than they trust a company’s executives.
  • TONY ZAMBITO  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Why Context Is More Important Than Content In Marketing
    Even more compelling is the greater influence of mobile and digital social platforms on reducing attention span and creating filtering behaviors in purchases.  Workspace by Universal Icons. The transformation to a digital economy has shifted behaviors considerably in the past decade.  Marketing Campaigns: A Thing Of The Past. Enjoy.).
  • KEO MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Social] How B2B Businesses use Influencer Marketing
    Thus influencer marketing is an excellent marketing and social media strategy to use if you want to grow your prospect pool. You have probably heard the term “influencer outreach” many times and you probably know that the main purpose of influencer marketing and outreach is to align your company with the influencer and their network.
  • CHIEFMARTECH  |  MONDAY, SEPTEMBER 19, 2016
    [Social] MarTech Europe preview: here’s what to expect in 6 weeks
    Here’s what you can expect at the event: Vendor-Neutral Analysis of Marketing Technology Solutions. The MarTech conference series is the largest independent series of international events focused exclusively on marketing technology. Come away with a clearer view of the marketplace and a more practical take on the opportunities in front of you.
  • WRITING ON THE WEB  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Managing Your Newsletter Email List:5 Must-Do’s
    Depending on the system you choose, a CRM can track the details of each prospect or client relationship, set and measure goals, deliver and track email and newsletters, and even track social media comments and activities. Creating a newsletter email list  is no exception. spreadsheet, or .csv List the equipment and software you are using.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Everything You Need to Know About Paid Search
    In the era of exciting social media and SEO, sometimes it’s good to go back to what’s boring. Digital Marketing Paid Search buyers global search marketing key words landing pages paid search paid search ads paid search optimization ppc SEO social mediaAre you frustrating buyers with your paid search ads? Like this post?
  • VIDYARD  |  MONDAY, SEPTEMBER 19, 2016
    [Social] 5 Examples of Visual Elements Your Email Marketing Needs
    If you’re unsure whether you have the right to do so, this article provides a good overview of when it’s appropriate to use social media content provided by your fans for your own campaigns. Designing emails isn’t just about coding and making sure they look good on different devices. It sure is! Beautiful photography.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 19, 2016
    [Social] How to Rock the World of Events and Marketing Automation
    Additionally, leveraging social media as part of your overall event marketing strategy is important to increasing brand awareness and driving event success. According to Hootsuite, “The great thing about social media is that the size of your event doesn’t dictate the level of success you can achieve by incorporating social.
  • SCRIBBLELIVE  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Join us in San Francisco for Cocktails and Content on Sept. 29th
    His team experiments with all channels, including SEO, social media, and paid demand generation strategies. The end of 2016 is sneaking up on us, and you’re probably preparing your editorial calendar and campaign strategy for 2017. Thursday, September 29th @ 5:30pm – 8:30pm. Where? Learn how to adapt to the evolving customer journey.
  • BLUE FOCUS MARKETING  |  MONDAY, SEPTEMBER 19, 2016
    [Social] First Ever FDU #ContentMarketing Seminar – Register Now #NJ #Content
    Content Marketing Education Marketing Small Business Social Media Marketing Workshops & TrainingContent Marketing is the Future of Marketing. Join us for a Fairleigh Dickinson University (FDU) seminar in #NJ on Oct. 27, 2016 There’s a lot of different ways to craft good content.
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Social] 20 Examples of Social Proof in Action
    The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below. Score.).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 19, 2016
    [Social] How to create a winning strategy with crappy content
    Artificial Intelligence B2B and social media Big Data and Analytics Content distribution Content Marketing Content Shock economics of social media futurist innovation Marketing Strategy Podcasts Technology The Marketing Companion automated writing economics of content marketing marketing companion podcastsAre the posts any good?
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Develop A Successful Content Marketing Strategy With These 6 Questions
    With all the free blogging platforms, social media channels and visual marketing tools out there, anyone can create videos, infographics, blogs or ebooks in a few hours. Producing content isn’t hard. But what’s hard for many marketers today is getting their content seen by their target audience. Content Marketing
  • ACT-ON  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Inbound Marketing or Outbound? Which is the Winner?
    On the inbound side, social media, SEO, and blogging have become important pillars. The marketing industry has been buzzing about the rise of inbound marketing and the decline of outbound marketing over the last several years. But are marketing teams really migrating away from outbound marketing? You can control the message and timing.
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 19, 2016
    [Social] Marketing To Millennials Is A Mistake
    They hunt for solutions to connect with this emerging age group on social media and on the web in general. The generation known as “millennials” is a mysterious enigma to businesses and marketers alike. The post Marketing To Millennials Is A Mistake appeared first on Marketing Insider Group. Marketing Strategy
  • HUBSPOT  |  MONDAY, SEPTEMBER 19, 2016
    [Social] 11 Ad Agencies You Need to Follow on Twitter
    It's quite simple: You can't expect to sell the merits of your agency's social media expertise if your Twitter presence is underdeveloped or inactive. How are clients supposed to trust you with their social media accounts if you can't keep up with your own? social media feed can dream, can't it? Handle : @RGA. August 31, 2016.
  • JUNTA 42  |  SATURDAY, SEPTEMBER 17, 2016
    [Social] This Week in Content Marketing: The Business Model of More vs. Less Content
    Content Creation Content Marketing Examples Industry News and Trends PNR Social MediaPNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. In this post- Content Marketing World (#CMWorld) edition of our show, Robert and I give a play-by-play on this year’s big event. This week’s show.
  • CONTENTLY  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] ‘Patagonia’s Philosopher-King,’ and 3 Other Stories You Should Read
    Last night, Twitter ran a live broadcast of Thursday Night Football’s matchup in an effort to bring a larger audience to the social platform and to capitalize on its speciality of sharing live reactions. Runway shows, known for their exclusivity, have become spectacles specifically built for social media coverage.
  • OPENTOPIC  |  FRIDAY, SEPTEMBER 16, 2016
    [Social] Is Video Content Now King with Marketers?
    The social insights agency analyzed 207,306 tweets from more than 1,300 CMOs and senior marketers posted to Twitter during the second quarter of 2016. What are CMOs and senior marketers sharing online today? More and more video content. Video content is hot with marketing leaders, according to new research from Leadtail.
<< 1 2 3 ... 270 271 >>