• B2B MARKETING MENTOR  |  TUESDAY, APRIL 15, 2014
    [Social] Our 5 Favorite SFA Software User Interfaces (UIs)
    Sales Cloud also integrates seamlessly with Chatter , Salesforce’s popular social solution, which blurs the line between enterprise networking and SFA functionality. All of the SFA solutions featured here have their unique strengths, from page layout to customizability to social integration. Microsoft Dynamics CRM. Pipedrive. SugarCRM.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, APRIL 15, 2014
    [Social] Matching Marketing Technology to Business Strategy: A Starting Framework
    But even former bastions of anonymity like consumer packaged goods manufacturers now increasingly connect to customers through targeted advertising, social media, and promotions. Scott was flatteringly enthusiastic and – I totally should have seen this coming – came back two weeks later with the suggestion that I present such a framework.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social] 7 Schools That Are Totally Rocking Their LinkedIn University Pages
    This is a great way to keep communication with your community open through a social media channel. 'LinkedIn has opened its doors to high school students in search of college degrees, and schools have responded positively by creating engaging and informative LinkedIn University Pages. Take a look: 1) Arizona State University. nonprofit
  • B2B MARKETING UNPLUGGED  |  TUESDAY, APRIL 15, 2014
    [Social] Fixing Your Sucky Website Step Three: The End Game
    You know about blogs, live chat, video, mobile optimization, integration with social and rewriting all the copy to appease the SEO gods. You 'Here is our final look at fixing sucky websites. In Step One , we cleaned up the obvious stuff like broken links and old content. Step Two had us updating images and fixing navigational dead ends.
  • HUBSPOT  |  TUESDAY, APRIL 15, 2014
    [Social] 8 Things That Trip You Up in Blogging (And How to Get Back on Your Feet)
    It''s your post''s first impression on potential readers in practically every distribution channel -- email, social media, search. 'A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one. Am I right, or am I right? and ways to maintain your balance. Damn hard. How was the data compiled?
  • THE B2B RESEARCH BLOG  |  TUESDAY, APRIL 15, 2014
    [Social] B2B social media – a two horse race?
    'Social media is time consuming.  And if you believe in the wisdom of crowds (or self-fulfilling prophecies) then the latest B2B Social Media Benchmark report reveals where you’re likely to get the best return on this effort. It seems that social media, in B2B at least, is a two horse race. It’s Google+.  Who’s your money on?
  • FATHOM  |  TUESDAY, APRIL 15, 2014
    [Social] Best Practices for Blogger Outreach
    Content Marketing Online PR / Link-Building Social Media Technorati 'Building relationships through blogger outreach is a great way to gain traffic to your site and shares or mentions of your brand online. However, blogger outreach is rarely a “one size fits all” scenario. Research. That means, do your research! Grab Their Attention. link].
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 15, 2014
    [Social] 5 Wicked Awesome Ways to Grow Your Email Marketing List
    Social Media Examiner Subscribe CTA. Pinterest Boards – While attending Social Media Marketing World recently, we heard  Melanie Duncan  speak about growing your email list with Pinterest and we couldn’t wait to share the news with our readers. Sorry to burst your bubble, but not so much. Offer Something of Value.
  • BIZNOLOGY  |  TUESDAY, APRIL 15, 2014
    [Social] Remember LinkedIn for social media marketing
    'Promoting yourself, your brand, your products, your services, and your clients via social media is what we’re about here at Biznology. Social media marketing is what I have been doing for my clients, my business, and my own brand since 2003. rely on the Kevin Bacon effect in all things social networking. Blogging?
  • MARKETING ACTION  |  TUESDAY, APRIL 15, 2014
    [Social] Act-On Announces $42 Million in Venture Financing, Led by Technology Crossover Ventures
    With over 50 initial public offerings and several billion-dollar companies in its investment history, including ExactTarget in email marketing, Facebook in social media infrastructure, and Splunk in big data management. billion) we understood email marketing and how it needed to integrate with emerging marketing tools and social channels.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 15, 2014
    [Social] How the Klout Acquisition Affects the Future of Influence Marketing
    'To Greater Personalization The last few months have been particularly fertile in social media industry. Mergers and acquisitions have increased which provides greater depth to the major players in social media influence marketing. The Importance Of Storytelling In Social Recruitment. Fix it.
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 15, 2014
    [Social] Are You Using Influencers in Your New Product Launch to Professional Tradesmen?
    Marketing Tips Public Relations Social Marketing Traditional Marketing emarketer.com influence marketing influencers john mesenbrink measuring brand influencers mechanical-hub.com new product launches new product launches to tradesman tradesman ways to get more out of new product launches Get to know them and they you.
  • ENGAGE  |  TUESDAY, APRIL 15, 2014
    [Social] Staying Relevant with Social and Content in the Battle over Breakfast
    In short, McDonald’s, which confidently holds the breakfast crown thanks to its famed Egg McMuffin, and Taco Bell have been trading shots over their morning menus on social media. With all of this talk, one might wonder what other fast-food companies are doing to join in the social conversation. The answer: very little, apparently.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 15, 2014
    [Social] The best marketing insight I’ve received in the past 5 years
    Related Stories 10 Strategies to Battle Content Shock Social Media Explained. marketing strategy content marketing robert cialdini social media strategy 'Over the past few years I have had the great fortune to meet and talk to some of the greatest marketing and business minds in the world. ” His reply: “Be more human.”
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 14, 2014
    [Social] Know a #SocBiz Leader You Admire? @TheEIU Wants to Hear From You ~ @TheEconomist
    'Do you know a Social Business Leader ? Our panel of experts will be the cornerstone of an EIU program, sponsored by IBM (@ IBM ), exploring the transformative role of social technologies and new social business strategies in modern organizations. Nominate a social business leader today! FOR EWORD by David C.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social] Duane Reade's Social Media Mistake Might Cost Them $6 Million
    But I think any marketer could have easily been Duane Reade in this situation, and that this case may have long-term implications for how brands continue to use social media for marketing purposes. Where''s the line between social promotion and celebrity endorsements? 2) $6 million for two social media posts? Social Media
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social] The Purpose of Repurposing Content
    'Recently, I was in a brainstorming session with some folks who were in town for a HubSpot event, Partner Day. The goal of the brainstorm was to come up with ideas and outlines for new content in rapid fashion. When we got to the repurposing content notecard, we started writing our ideas on sticky notes and placing them on a whiteboard.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 14, 2014
    [Social] How to Unlock the Lead Generation Power of Your B2B Website
    Those things include zeroing in on your buyer personas , creating content that is mapped to their buying process and using social media to share your content and attract more traffic. Just make sure the social sharing is set up to share the landing page, not the thank you page (to capture a new lead). Landing Pages. Forms. Workflows.
  • HUBSPOT  |  MONDAY, APRIL 14, 2014
    [Social] The Right Way to Answer a Work Email
    Joe: Why don''t we have social share buttons on landing pages (or at least the page I''m seeing)? Diana: Several reasons: We ran A/B tests that determined that removing both the top nav and social share buttons increase conversion rates. 'Here is an email exchange that just happened between Joe Chernov , our VP of Content, and me.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, APRIL 14, 2014
    [Social] The End Game: How to Create Opportunities Early In Inside Sales
    LinkedIn is a professional social network filled to the brim with contacts who may need your product/service. Establish your social presence. In their research, B2B prospects may find you are a respectful thought leader on the social media they visit most. Everyone has their own strategy to get through a month. Be resourceful!
  • VERTICAL RESPONSE  |  MONDAY, APRIL 14, 2014
    [Social] After an Event: How to Connect and Follow up on Email + Social
    Follow up on social media. If there’s a specific hashtag for your event on Twitter, or if people are sharing stories on a specific Facebook page, following up on social media can help you with your marketing efforts. The post After an Event: How to Connect and Follow up on Email + Social appeared first on VR Marketing Blog.
  • BIZNOLOGY  |  MONDAY, APRIL 14, 2014
    [Social] How to build brand trust – 4 essential steps
    social media, word-of-mouth, recommendations from friends/family, etc.) There are practical models for listening to customer dialogues in social media, to identify trends, challenges and hence opportunities that allow companies to prioritize and address the key drivers for trust. 'What??  You’re kidding!!  source:  Webbed Feet.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 14, 2014
    [Social] The Importance Of Storytelling In Social Recruitment
    The Importance Of Storytelling In Social Recruitment by Laurianne Laval - Maximize Social Business. Related Stories Your Real Estate Social Media Strategy is a #Fail. Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome Positioning Executives as Industry Experts via Social Media. Fix it.
  • MODERN B2B MARKETING  |  MONDAY, APRIL 14, 2014
    [Social] Lead Generation for Dummies: 7 Lead Generation Strategies You Might Not Have Considered
    Marketo uses memes in social campaigns to generate additional engagement. We also use a lot of custom images on social channels to promote content assets, events, and special offers. Visual content draws the attention of your social media followers, enticing them to click on your CTA. Going Guerrilla. What is a meme? Voilà!
  • ENGAGE  |  MONDAY, APRIL 14, 2014
    [Social] Facebook Reach: A Decline in Mass Communication, an Upgrade to Segmentation
    Also, consider other social platforms; maybe that audience is better communicated to through Instagram, Google+ or community boards. Here’s an example of results produced by our McMURRY/TMG social media team based on this recommendation. Just download our McMURRY/TMG Social Media Content and Reporting Excel file The Results.
  • FATHOM  |  MONDAY, APRIL 14, 2014
    [Social] Purpose-Driven Marketing for a Purpose-Driven Economy
    As millennials (most notably) follow paths of personal and social entrepreneurship, the workplaces that foster everybody’s growth and encourage workers to realize their purposes are the ones that ultimately motivate their best work and retain long-term loyalty. 'Aaron Hurst speaking at Fathom, 4.8.2014. Original, right?).
  • PWB MARKETING BLOG  |  MONDAY, APRIL 14, 2014
    [Social] Keyword Density: When Is It Enough?
    After reading it though, I realized as a search and social media professional, what was likely happening. 'Last week I was chatting with a client about their on-page content, specifically they wanted to know “how many times their intended keywords should appear on their web page?” So how do you do that? Know your audience.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 14, 2014
    [Social] Almost everything I knew about starting a business was wrong
    Comments Netstrapping is the new bootstrapping. ;>} by Steve Woodruff Related Stories 5 lessons to build a business that I learned from my clients How to avoid the entrepreneur’s “doomsday” mistake Betting it all Lessons on building a marketing and social media business If it fails, at least I shipped a better version of myself.
  • WEBBIQUITY  |  MONDAY, APRIL 14, 2014
    [Social] 83 Exceptional Social Media and Marketing Statistics for 2014
    So before it gets replaced by the next trendy buzzwordy term, here’s some marketing-related big data for you: 83 valuable facts, stats, and research findings covering strategy, social media, SEO, online advertising, email marketing, content, blogging, social networking, video and more. Social Media Today ). No, not that.)
  • SYNECORE  |  SUNDAY, APRIL 13, 2014
    [Social] The Social Spark: 3 Sources for Social Media Success
    'The world of social media is constantly evolving , and it''s important for users to stay ahead of the curve in working towards profile optimization, all while avoiding being caught by social shock (such as The Facebook Organic Reach Crisis ). According to Jay Baer, "Content is fire, and social media is gasoline." Jon Loomer.
  • HUBSPOT  |  SUNDAY, APRIL 13, 2014
    [Social] Twitter's New Profile Layout, Gmail's Image-Heavy Inbox & More in HubSpot Content This Week
    'Our digital social tools are both a blessing and a curse. This week, in HubSpot content, we covered a wide range of topics on this front -- spanning everything from major layout changes to feature launches and even one high-powered marketer who may still not be on board with the whole idea of social monitoring tools. Social Media
  • NUSPARK  |  SATURDAY, APRIL 12, 2014
    [Social] How Can Content Marketing Generate Leads?
    Content marketing can come in many forms including video, social media, written page copy, infographics, and blog content. . Social Media. Social media is a great way to reach external channels, and can also boost your internally marketed content. 'Content marketing is in essence, the creation of content to promote your brand.
  • SAZBEAN  |  SATURDAY, APRIL 12, 2014
    [Social] Internet Marketing Strategy Articles for the Week of April 7, 2014
    Adding Rich Media to Native Ads Can Drive Powerful Engagement [INFOGRAPHIC] (Social Times). Facebook Page Tools to Improve Your Page Management (Social Media Examiner). Lesson in Social Espionage: How to Dissect a Competitor’s Social Strategy (Search Engine Watch). Marketing Profs).
  • HUBSPOT  |  FRIDAY, APRIL 11, 2014
    [Social] From Direct Mail to Digital: How Your School Can Avoid the Dreaded #CollegeMail
    Take a look: And another: And yes, another: Don''t let your hard work be mocked on social media and end up in the trash. You can host this content on landing pages and promote it via your social channels and on your website homepage. Share your content on social media. Offer information online that you would usually print.
  • HINGE MARKETING  |  FRIDAY, APRIL 11, 2014
    [Social] How to Grow Your Email Contacts Organically
    Encourage them to share and forward your emails to their networks by having social sharing and email buttons. Social media. Social media is today’s word-of-mouth. Share new pieces of content, events, and offers with your social networks. 'The benefits of email marketing have been proven time and time again. Website.
  • PAUL GILLIN  |  FRIDAY, APRIL 11, 2014
    [Social] Marketo Tells How to Use Social Media for Lead Generation
    Marketo recently contacted several B2B social media marketing pros to get their tips on how to generate leads with social platforms. For example, 58% of marketers who have used social media for more than three years say it has helped boost sales. Check out “ How to Use Social Media for Lead Generation.” It’s
  • LEADERSHIP  |  FRIDAY, APRIL 11, 2014
    [Social] Uncovered: The Future of Mobile Marketing
    By 2017, American social media advertising revenues are expected to extend to $11 billion. 'How much of your leads are generated through the mobile landscape? It is surprising to discover how the mobile landscape is altering the future of our marketing campaigns. In the U.S. Mobile Marketing Types You Need To Consider. billion. YouTube (49%).
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 11, 2014
    [Social] Addressing Anonymous Negativity as Secret App Gains Traction
    “I’ve often thought about the need for an anonymous social network to go along with the fully public and the friends-only ones. Small Business Marketing Social Media Dealing with negative comments Secret iPhone App small business marketing Social Media Marketing Secret is part of a wave of apps emphasizing anonymity.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 11, 2014
    [Social] The Future of Social Customer Service: Seamless Customer Experience
    The Future of Social Customer Service: Seamless Customer Experience by Sofie De Beule - Maximize Social Business. by Scott Ayres Related Stories Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 5 Design Principles That Drive Social Customer Experience Marketing The U.S. paragraph? Or am I missing.
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 11, 2014
    [Social] Marketing Trend Watch: 2014 Planning Survey
    We define programs as the individual activities – your email sends and paid programs, your physical and virtual events, your Pay-Per-Click ads, your social campaigns – that marketers plan to achieve their goals. Social marketing was also popular – 48% of our survey takers said they used social media “very often” in their marketing programs.
  • ENGAGE  |  FRIDAY, APRIL 11, 2014
    [Social] A Mother of Reinvention
    According to Cone Communications’ 2012 Corporate Social Return Trend Tracker, 86 percent of consumers said they were more likely to trust a company that clearly reports on what Cone calls its “corporate social return” (CSR). And as media changes so rapidly, so do the attendant opportunities for those willing to experiment.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 11, 2014
    [Social] 6 Fundamental Value-Based Selling Tips
    Check out the Grande Guide to Social Selling for more insights into how to make your connections more meaningful. . Sales & Marketing Alignment how to build prospect trust personal connections prospect value sales sales and marketing alignment selling tips social selling tips for salespeople Follow Mike on Twitter @MikeKamo.
  • BLOG MY CALLS  |  FRIDAY, APRIL 11, 2014
    [Social] The Friday Marketing RANT: The Google Keyword Gravy Train Screeches to a Halt
    Also, share the post via social media using the hashtag #fridaymarketingrant. --. 'This blog post is part of the new Blog.LogMyCalls.com series called the Friday Marketing Rant. We rant about something marketing related every Friday morning. Yes, you read that correctly. That''s a big deal. We wrote about this several times. Is this evil?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, APRIL 11, 2014
    [Social] How Do You Tie Your Content Back to Your Vision?
    As such, social platforms should support your content, but its spine needs to be on a platform you own. As such, social platforms should support your content, but its spine needs to be on a platform you own. 'By Aaron Crowther, {grow} Community Member. ve just sat through two-days of speakers at Content Marketing World in Sydney.
  • ENGAGE  |  THURSDAY, APRIL 10, 2014
    [Social] Royal Content Across the Pond
    The morning’s sessions were packed with great ideas and information from impassioned speakers, such as Buzzfeed ’s social strategist Jonathan Perelman, Nielsen’s research guru Brian Fuhrer, Sid Lee’s inspirational Will Travis, and Intel’s rather hilarious Pam Didner. 'I’m writing this from sunny Naples, Fla., Seventy percent of U.K.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Social] Marketo Conference: Small Changes, Big Picture
    They put an application layer on top of that, including marketing automation, interactions (real time personalization, search engine optimization, social marketing), and operations (marketing management). The third layer includes delivery in different channels (email, social, landing pages, sales, web/mobile personalization, search).
  • FATHOM  |  THURSDAY, APRIL 10, 2014
    [Social] What is the True Value of Social Engagement?
    'Measuring social impact on a retail client is one of the hardest things to do.  The first thing you need to do with social channels is set up goals. For example within Google Analytics we can segment our traffic to come from different social channels like Facebook. The post What is the True Value of Social Engagement?
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 10, 2014
    [Social] 5 Insightful B2B Content Marketing Strategy Videos
    We highlighted this video because it ties channels like social media to content marketing as pieces that make up the entire marketing landscape. Information : Types, sources, industry, authors, events, professional networks, social networks, etc. 'Content is king, and the king is everywhere we turn on the web. Enjoy!
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Social] A sustainable process for optimized content marketing and brand publishing
    For brands generating a lot of content it’s ideal to establish an editorial calendar and take advantage of the many content optimization, PR, social marketing systems, and software choices available. But There are no secret SEO or social media tricks here and you are not manipulating organic rankings. It’s a common challenge.
  • B2B MARKETING MENTOR  |  THURSDAY, APRIL 10, 2014
    [Social] How to Use Your Sales Team to Create Better Buyer Personas
    Salespeople typically use a variety of methods for reaching out to prospective buyers, from phone calls to email and social media. 'Buyer personas, which model the personalities, behaviors, motivations and pain points of potential customers, can be a useful tool for shaping your company’s marketing strategies. Here’s what I found. Goals.
  • WRITTENT  |  THURSDAY, APRIL 10, 2014
    [Social] 11 Ways to Come Up with a Rocking Content Marketing Strategy
    Between websites, social media, eBooks, whitepapers, and blogs, we’re all functioning in information overload. Social media analytics are becoming popular. 96% of marketers track at least one kind of social media metric. 'Image source. No more mediocrity. If that isn’t your motto as a content marketer, it should be. Fact Check.
  • BIZNOLOGY  |  THURSDAY, APRIL 10, 2014
    [Social] 5 Marketing skills that digital journalists will need
    How to Create Social Content. Knowing how to write short, conversational posts that drive social traffic to the stories will be an essential skill. 'How do you horrify a tough editor? Just let him know that an inviolate grammar rule no longer matters. Change. We can’t seem to stop it. How to Optimize Your Copy.
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 10, 2014
    [Social] LinkedIn’s New Content Marketing Score
    The social media giant is rolling out two new features to help small businesses improve content marketing. It’s for your eyes only, which Stephanie Katcher, a social media specialist at All My Web Needs , says is vital. 'Do you ever wonder how effective your LinkedIn content is at reaching your target audience? Intrigued?
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 10, 2014
    [Social] Marketo’s Marketing Nation Summit Wrap-Up: Practical Innovation, Being Human, and Going Beyond the Keyword
    Additionally, social annotations and data cause searchers to pay more attention to search results. 'Author: Dayna Rothman This year’s Marketo Marketing Nation Summit was a complete whirlwind. We featured demos of our newest product advancements and even had some of our Customer Champions on hand to answer questions. Wednesday Keynote.
  • HUBSPOT  |  THURSDAY, APRIL 10, 2014
    [Social] Nostalgia Ahead! What Your 20 Favorite Websites Used to Look Like #TBT
    evolved into social media, tech, business, entertainment, and even politics. Tumblr has always been much more visual, and more social, with shorter-form content. 'I just picked up a new hobby. call it "Waybacking.". It''s kinda like Googling, but even better. My, they have come a long way!). Remember when Google was in Beta? 2) Apple.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 10, 2014
    [Social] Work in B2B? LinkedIn Can Supercharge Your Personal Brand
    LinkedIn Social Networks B2B Social Media linkedin personal branding social prospecting 'Employees at B2B companies know that LinkedIn is the B2B network. It can meet a host of individual and business objectives such as increasing awareness, enhancing SEO, driving website traffic, dripping on prospects and lead generation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 10, 2014
    [Social] How to Achieve a Return on Conversation with Emotional Marketing
    This is what I learned from my time at Penn State University, where I did an undergraduate honors thesis about successful connection strategies on social media. The crux of my work looked at the Onion Theory (also known as the Social Penetration Theory ). 'By Brooke Ballard, {grow} Community Member. Here it is: Excited about that?
  • MARKETING ACTION  |  THURSDAY, APRIL 10, 2014
    [Social] 5 Ways of Ensuring Real ROI in Social Media
    'Only a year or so ago marketers were arguing about whether social media was a distracting time-suck or a valuable activity. Similarly, a report by Social Media Examiner revealed that 64% of marketers saw improved lead generation and lower marketing expenses for using social as little as six hours a week. Social Media Marketin
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Social] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    It also still provides the advanced social media monitoring and influencer identification, press release posting, and local directory submission services that most competitors do not. 'Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 million in cash, a premium of 48% over their stock market price.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Social] Twitter's New Profile Layout Is Here: What You Need to Know
    Yesterday, Twitter announced that a new profile design is coming to everyone''s favorite 140 character social media site very soon and has already been made available to a small group of users. Social Media 'Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, APRIL 9, 2014
    [Social] Needs-Based Marketing for Executive Buyers Today
    By understanding the topics or conversations in which this company is involved including news, blogs, social media, and other sources, you can paint a comprehensive picture for that executive about the company position in the market. It’s no secret that the buyer’s journey has changed. 1) Focus on the right market. 2) Listen to the signals.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 9, 2014
    [Social] Why Marketers Should Go Rogue with Blogger Outreach
    Why Marketers Should Go Rogue with Blogger Outreach by Kristen Matthews - Maximize Social Business. Related Stories How to Find Relevant Subreddits for Your Business Facebook Ads Update: What it Means for Ecommerce and Why it’s Awesome 7 Ways To Be More Productive On Social Media. When I coach … Continue Reading.
  • B2B MARKETING INSIDER  |  WEDNESDAY, APRIL 9, 2014
    [Social] 29 Signs Your Business Is Not Ready For Content Marketing
    Social listening and share of voice does not drive your marketing strategy. Your social channels are only used to promote and push your webinars, white papers and events. Your website gets less than 5% of traffic from social networks. 'How do you know your business is ready for content marketing? You’re not alone.
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 9, 2014
    [Social] Tear Down This Wall Between Ad Tech and Marketing Automation
    Marketers build these deep, enduring customer relationships through their owned channels (website, email) and earned channels (blog, community, social presence) where they have built their own audience, rather than rent someone else’s. The Ad Tech World. Broad reach.  He or she is looking for large aggregations of audiences. Paid channels. 
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 9, 2014
    [Social] Are You Getting Your Sales Force Involved in Social Media?
    'No, I’m not trying to delegate the social media tactics and implementations to the sales force, they’re too busy selling. Social media training - We’re not trying to make them experts, but to give them an overview of what social media is and how you are using it as another tool.
  • HUBSPOT  |  WEDNESDAY, APRIL 9, 2014
    [Social] 9 Ways to Use Twitter's New Photo Collages in Your Marketing
    Even though brands can only post photo collages from their iPhones at the moment (Android and Twitter.com versions should be available soon), this new feature is great news for companies looking to try new things on their social media accounts. Social Media 'More marketing doesn''t always mean better marketing. More display ads?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 9, 2014
    [Social] 7 Essential Mobile Apps for Marketers
    by Gordon Diver Related Stories How to be useful, despite your smartphone addiction How to Get into Hot Water With Mobile Marketing A day in the life of a productive social media marketer My biggest blogging victory (and you’d never guess it) The economics behind Copyblogger’s decision to end blog comments. Evernote Hello. Toggl.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, APRIL 8, 2014
    [Social] NOW LIVE: The 1st InsideView B2B Marketing Influencers List [Infographic]
    Conferences Marketing B2B b2b marketing Content Marketing Inbound Marketing marketing Marketing Infographic marketo Marketo Marketing Nation Summit social selling 'Late last year, InsideView launched its newest suite of products to arm B2B marketers with CRM Intelligence for the game of revenue marketing.
  • FATHOM  |  TUESDAY, APRIL 8, 2014
    [Social] Using Social Data to Improve Student Recruitment Online
    Social data can be extremely useful when brainstorming new student recruitment ideas and strategies. While there is no secret formula to defining a digital marketing strategy that will increase your leads and enrollments, these social data mining tips will help you make smarter decisions when recruiting students online. Which Channels?
  • THE ROI GUY  |  TUESDAY, APRIL 8, 2014
    [Social] Why the Increased IT Spending Growth Forecasts from Gartner are Wrong Again!
    'According to Gartner, worldwide IT spending is on pace to reach $3.8 trillion in 2014, a 3.2% increase from 2013 spending levels (and a 0.1% uplift from the last forecast published in Q1). Although the forecast predicts healthy growth for 2014, these same Gartner forecasts have been overly optimistic the past two years. for the year.
  • HUBSPOT  |  TUESDAY, APRIL 8, 2014
    [Social] Content ROI Is a Myth
    Content being used for a company''s TOFU strategy should: Help to grow your audience on social channels and get them engaging with the content you publish. Are people on social engaging with your content? 'As a profession, marketing has evolved a lot over the past 5 years. The Indicators of Content Success. Using Content to Power TOFU.
  • DIGITAL VOICES  |  TUESDAY, APRIL 8, 2014
    [Social] Getting Started with Content Marketing Strategy in 5 Easy Steps
    Do you have social media profiles to help distribute the content? 'It isn’t hard to find information these days about taking your content marketing to the next level. But what if you’re just getting started with content marketing and feeling like you’re late to the party? Where do you actually begin? Conversion rates.
  • LEADERSHIP  |  TUESDAY, APRIL 8, 2014
    [Social] Spring Clean B2B Lead Generation in 5 Easy Steps
    REPURPOSE : There’s a whole wide world of social media out there—all of it hungry and thirsty for relevant, useful and interesting content. With a little creativity, you can clothe it differently for the various social channels you use. 'Refresh, Recycle, Repurpose, Refinish, Recreate. In the world of business, Q1 is over.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 8, 2014
    [Social] Positioning Executives as Industry Experts via Social Media
    Positioning Executives as Industry Experts via Social Media by Maggie Patterson - Maximize Social Business. Related Stories 5 Design Principles That Drive Social Customer Experience Marketing What If Your Prospects Are Not Using Social Media? Your Real Estate Social Media Strategy is a #Fail. Fix it.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 8, 2014
    [Social] Rise of the Marketing Platform
    Today’s buyer is everywhere — on the web, on social, on mobile, on email. web pages and social insights ) to be more relevant and engaging than using demographic targeting alone. This can include video advertising, content marketing, event management, social media marketing, and display ads, to name just a few. Ready for it?
  • TRADESMEN INSIGHTS  |  TUESDAY, APRIL 8, 2014
    [Social] How Does Social Media Impact a B-to-B Purchase?
    72% use social for research – they are looking for recommendations, expert advice and connecting with potential suppliers. Marketing Trends Social Marketing b to b buyers behavior demandGen heidi cohen how does socoal media impact the buying process They’re not looking for information, but quality content.
  • WEBBIQUITY  |  TUESDAY, APRIL 8, 2014
    [Social] 21 Fantastic Facebook Marketing Guides
    On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. by Social Media Marketing 4 Business. 'Many (most?) Hell Yes!
  • B2B VOICES  |  TUESDAY, APRIL 8, 2014
    [Social] Five Years of B2B Voices
    We’ve looked at topics such as SXSW , social networks , real-time B2B , strategy , reviewed books , content , content curation  and blogging. What’s your “I” in social media? Can accounting firms really be social? Has social media in financial services arrived? Discussion Infographic
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Social] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. BLOGGING & SOCIAL MEDIA MARKETING. 'They’re getting old.
  • MARKETING ACTION  |  TUESDAY, APRIL 8, 2014
    [Social] 70 New (Really) Marketing Automation Stats
    Blogging & Social Media Marketing. CRM, social, web, mobile), and (3) ease of use. Social media sharing buttons in email (49%). Social channels lag far behind, with Facebook and Twitter accounting for less than 0.25% of new customer acquisitions. BLOGGING & SOCIAL MEDIA MARKETING. 'They’re getting old.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 8, 2014
    [Social] New insights into online radio, podcasting and Google +
    'In the newest episode of The Marketing Companion Tom Webster and I examine a brand new study from Edison that reveals some eye-popping new insights on podcasting, digital radio and social media consumption. Some of the highlights of this podcast episode include: Introducing “Poodle King” Webster and Social Media Explained.
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Social] How to engage bloggers down the long tail
    Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • BIZNOLOGY  |  TUESDAY, APRIL 8, 2014
    [Social] How to Engage Bloggers Down the Long Tail
    Remember, each and every one of the billions of real social media profiles around the world represents one or more human souls. Content Marketing Public Relations Social Media Marketing Andy Theimer David Meerman Scott Facebook grouphigh Long Tail Microsoft PowerPoint pinterest Slideshare twitter YouTube
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 7, 2014
    [Social] 5 Memorable Takeaways From the Modern Marketing Tour Amsterdam Stop
    In these sessions we learned how to use social media and to create a content strategy as part of demand generation campaigns. 'by Sylvia Jensen | Tweet this Have you ever been to Amsterdam? It is one of the most beautiful cities in the world. It’s unique in character with narrow brick houses set on a semi circle of canals. love it.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Social] How to Get Hired as an Inbound Marketer: 15 Qualities Managers Look For
    Every day marketers write ebooks, social updates, emails, website pages, and so on, that attract customers to your business and represent your company. 'Let''s face it: Getting a job in marketing isn''t easy these days. So how do you get a job in marketing? Core Behavioral Traits. Inquisitive. Decisive. Adaptable. Get Sh*t Done (GSD). Design.
  • MANHATTAN MARKETING MAVEN  |  MONDAY, APRIL 7, 2014
    [Social] Women Dominate Smartphone Use
      Women are more likely than men to use their smartphones for messaging, talk, web surfing, social networking, games, app downloads and picture taking or sharing. Looking at mobile social media use, men focus on business and dating while women go for relationship building, sharing, entertainment and self-help.  Men are 1.5
  • HINGE MARKETING  |  MONDAY, APRIL 7, 2014
    [Social] Visible Expert Profile: Staci Riordan
    She writes weekly articles for her blog, and she posts frequently on social channels like Twitter, where she has over 2,000 followers. And because of blogging, social media, and public speaking, people feel like they know me although they’ve never met me.” Growing Up in the Fashion World. Becoming a Fashion Entrepreneur.
  • EARNEST ABOUT B2B  |  MONDAY, APRIL 7, 2014
    [Social] Behavioural Economics in B2B Marketing
    B2B Marketing buyer behaviour Behavioural economics buyer psychology social proof framing 'Why behavioural economics will change what you do and how you do it. As B2B marketers, we’re in the business of persuasion. So far, so good. Right? The truth is people don’t act in a way that’s strictly rational. Sadly not.
  • THE FORWARD OBSERVER  |  MONDAY, APRIL 7, 2014
    [Social] B2B Websites: How To Generate More Leads
    In recent years, lead generation has undergone substantial changes brought on in part by new online and social marketing techniques. Landing Pages - Landing pages are customized pages that your leads are directed to from CTAs, a social media page, an email send, an event invitation, a paid ad, or a search engine result. Don''t be.
  • ENGAGE  |  MONDAY, APRIL 7, 2014
    [Social] Trust Me, I'm a Marketer
    You need to communicate in a way that allows other people to relate to you (as a person), and you need to bring value in the form of social currency (e.g. You can automate social media. You’ll either be suspended by the social network or blocked by its users. 'Think for a minute about who you might expect to meet in hell.
  • VOICE-BASED MARKETING  |  MONDAY, APRIL 7, 2014
    [Social] 5 Tips to Market Your Event Using Social Media
    Tech for a session led by Kelly Janowski of David James Group on the mysteries of social media and how businesses can be using it more efficiently to market their events. It sounds strange, but it’s true: not every event that you run social media campaigns to promote is a physical event like a conference or a fundraiser. Get Chatty.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 7, 2014
    [Social] What If Your Prospects Are Not Using Social Media?
    'Much of the discussion revolving around social sales talks about how you can leverage social media to increase your selling effectiveness. What If Your Prospects Are Not Using Social Media? by Craig Jamieson - Maximize Social Business. This is predicated on the formula … I’m on LinkedIn + he’s on LinkedIn = sale (b.t.w.,
  • B2B MARKETING INSIDER  |  MONDAY, APRIL 7, 2014
    [Social] Content Marketing Must Focus On Customer Value
    Amplifies the reach of content that encourages customers to share freely and widely across their social networks. 'Most marketers are using content marketing but only one-third think they are effective with it. That is according to a March 2014  report by Forrester Research, Inc., Reaches customers early in the purchase process.
  • HUBSPOT  |  MONDAY, APRIL 7, 2014
    [Social] What to Do When Your Twitter Account Gets Hacked
    Most of us think of hackers as ominous entities tapping furiously at a keyboard as they break down the sophisiticated defenses of banks, data centers, and social networks. Which is odd, considering that it''s usually much easier to get your money back from credit card companies than to re-earn the trust of your social audiences.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, APRIL 7, 2014
    [Social] The Social C-Suite. Let’s get real.
    'Sometimes the hype of social media outstrips common sense. There seems to be a growing amount of buzz and attention about creating a “social enterprise.” Having an enthusiastic executive authentically embrace the social web can be a great advantage for a company. The post The Social C-Suite. Probably not.
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Social] Social business: enterprise knowledge goes retail
    The major transformation that Social Business platforms bring to the workplace is the ability to create highways of information between people, content and places, making information flow in a way that it can serve supply and demand patterns more efficiently, playing the role of an eBay-of-sorts for enterprise knowledge. Why does that happen?
  • BIZNOLOGY  |  MONDAY, APRIL 7, 2014
    [Social] Social business: enterprise knowledge goes retail
    The major transformation that Social Business platforms bring to the workplace is the ability to create highways of information between people, content and places, making information flow in a way that it can serve supply and demand patterns more efficiently, playing the role of an eBay-of-sorts for enterprise knowledge. Why does that happen?
  • SYNECORE  |  SUNDAY, APRIL 6, 2014
    [Social] Boards with Benefits: 5 Stand Out Brands on Pinterest
    Target has mastered the integration of social and retail space with their Party with Pinners campaign. By connecting the success of their other social media channels, Lowe''s popular Fix in Six vines can continue to build a growing audience through its own Pinterest board. Having 2.5 Caribou Coffee. Board: #CaribouInspires. Target.
  • SALES CHALLENGER  |  SUNDAY, APRIL 6, 2014
    [Social] Annoying Corporate Buzzwords: Revisited
    Viral”  – The proliferation of social media outlets has made viral part of our everyday vocabulary, no matter what the viral thing is. but, to the best of your intentions, you find yourself slip sooner or later. De-layering”  – Banned for its negative connotation as a euphemism for layoffs. Dynamic resilience”  – Huh? Yeah, I’m lost too.
  • HUBSPOT  |  SUNDAY, APRIL 6, 2014
    [Social] Hidden Budget Costs, LinkedIn Cheat Sheets & More in HubSpot Content This Week
    LinkedIn is the most popular social networks for professionals as well as one of the top social networking sites overall. 'This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. Read This. So, it’s a new month.
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