• GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Twitter’s new mega-partnership has interesting implications
    Related Stories 10 Reasons Twitter is essential to your content marketing plan The Time for Twitter is NOW The Twitter Book that changed everything 25 ideas for your social media network strategy The social media forecast: Cloudy! This is a deal that had been “years in the making.” It beat Jeopardy, remember? Is it a hoax?
  • THE POINT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] What’s the Big Deal About Predictive Analytics? A Conversation with Brian Kardon
    Social media has contributed greatly, certainly, but so has the overall increase in web traffic, digital transactions, video and apps. 'Brian Kardon is a respected marketing thought leader, a “Top 10 Global CMO,” and a seasoned executive with a 20-year track record of success. Even Salesforce announced their own Analytics cloud. It is now.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] The Anatomy of a Corporate Content Team: 5 Models Your Brand Can Follow
    Agencies can help in numerous ways: from strategic direction, to one-off content projects, to ongoing blogging or social media editorial management. 'Every organization is in the media business now , which means there’s a growing number of corporations that are building out full-blown newsrooms.By Common Corporate Content Team Models.
  • THE FORWARD OBSERVER  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] The 5 “Must-Do’s” For A Profitable B2B Social Media Strategy
    'Would you like your social media strategy to help increase website traffic, leads and sales? Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. lot of companies want to avoid the “ready, fire, aim” approach to social media. First things first.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Your Timetable For Winning at Content Marketing From 8 a.m. to 8 p.m.
    If you manage social media for your CxO, go to them with ROI numbers in hand. 'Great content marketing is as much about structure as content - so here’s your personal plan for doing it right. What’s the best way to leverage those eight (or more) hours you spend at work or thinking about work each day? Write up your ideas. 11 a.m.
  • VIRALLY BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Is there a skills gap in the boardroom?
    Many have started using social media but as a broadcast tool not as an engagement tool and may have attended the odd course via a local social media guru but it probably has not changed sales. You clients may not think they are on social media but they are, they customers and prospects will talk and reviews will be placed.
  • EMAGAZINE B2B BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Link Building Tips: Part 2- Strategies For Your B2B
    Take advantage of Google+: While most other social media posts and links are no followed, Google+ activity is not. 'Search engines evaluate the links pointing to your site to determine its trustworthiness, authority, and popularity. Like all other search engine optimization strategies, link building has evolved over the past few years.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] What the growth of inside sales means to B2B marketers
    Social selling tools. IBM, for example, provides social selling tools and training to its inside sales reps.  Each rep has a web page, containing a social media feed, a video self-introduction, and links to content; some are provided by marketing, and some are selected personally by the rep.  But there are differences, as well.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Marketing Opportunities on Douban
    Douban is the main review based social network site in China. Launched on March 6, 2005, it is a Chinese SNS community for users to share opinions and create content related to movies, books, and music. […] Author information Miguel Roberg This monthly Chinese Social Media column is contributed by Miguel Roberg.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Finally, Small Business Social Media is Evolving
    These days, almost all small businesses seem to share the same concern: “How do we succeed at social media?” Instead of the more traditional “get-more-likes-and-followers” social marketing techniques, more businesses seem to be asking the question: “How do we like and follow our customers?”
  • HUBSPOT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] How to Future-Proof Your Content Marketing Strategy
    Keep in mind, though, that trends can take many different forms: Content type - Content can be delivered in many different formats (including blog articles, social posts, graphics, infographics, animated infographics, slide decks, video clips, audio interviews, podcasts, and more). At 'Trends come and go in the world of digital marketing.
  • WRITTENT  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Anatomy of a Perfect Blog Post
    “Racy” and provocative headlines stand out in social media and in search engine results, powering up your ability to capture more first-time visitors to your website. Requesting that readers share the blog on social media. 'What is the secret behind the perfect blog post? The answer is yes. Yes, to all of those things.
  • PWB MARKETING BLOG  |  WEDNESDAY, OCTOBER 29, 2014
    [Social] Content Calendar for Content Marketing
    'I have been working with one of our clients for a few years on their search and social media campaigns. Social media metrics that are provided in Facebook Insights including which posts generate a conversation or motivate someone to take an action. Metrics for content marketing, are key to understanding campaign performance!
  • B2B MARKETING TRACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social] 6 Ways Competitive Analysis Benefits Your B2B Marketing
    Are your competitors on social media and you’re not? Have they not adopted the latest marketing tactics such as messaging on social media and sharing helpful content with prospects and customers? 'In today’s fast-moving business-to-business world, competitive analyses can yield surprising benefits. Or declining? Not doing?
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 28, 2014
    [Social] Can B2B Social Media Marketers Keep Up With Kim Kardashian?
    After coming to this realization, I began to question, can social media marketers learn a thing or two from Kim Kardashian’s social media marketing strategy? Her quite brilliant branding strategy is what transformed her from an ordinary reality TV star into “royalty,” and social media has been a driving force behind this.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 28, 2014
    [Social] The dashboard has finally been perfected
    'One of the biggest problems I have as a small businessman is keeping track of everything: RSS feeds, competitors, backend performance data, social media mentions and trends, sales cycles, reputation warnings, revenue data, my inboxes, my calendar, key RSS feeds, search performance, tasks, and a million other sources of data. Remember Yahoo!
  • SYNECORE  |  TUESDAY, OCTOBER 28, 2014
    [Social] Online Ad Spend: Still Rising, Trending Mobile & Social
    Perhaps most interesting is the nature of this growth, which reflects a steady shift away from more “traditional” search and display advertising formats to newer platforms like mobile devices and social channels. Getting Social. Social media represents another huge growth area for online advertising, with social ad revenue topping $2.9
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 28, 2014
    [Social] Why You Don’t Want Tsu Social Media?
    'I’ve moved to yet another social platform. People flock to new social media sites all the time. Recently, I signed up for the Tsu social media site and was met with great reproach. Wade is a full time blogger and social media psychology expert. by Wade Harman - Maximize Social Business. So Tsu me.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 28, 2014
    [Social] The Time I was a Featured Guest on Hubspot TV
    We love comments and those who share on social media. Social Media is gasoline. 'Jeff Ogden of Find New Customers was once a featured marketing expert on Hubspot TV with Karen Rubin and Mike Volpe. You can follow both of these Hubspot employees on Twitter or Jeff Ogden of Find New Customers too. That is nine years old! Check it out.
  • MODERN B2B MARKETING  |  TUESDAY, OCTOBER 28, 2014
    [Social] 4 Content Marketing Productivity Killers
    For new content assets, consider promoting them through email, social, paid campaigns on search, organic campaigns on search, paid programs like content syndication and sponsored emails and your blog. 'Author: Dayna Rothman Being a content marketer is hard. know that first hand! Too Much Guessing. It takes time to manage a team of writers.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 28, 2014
    [Social] Don’t look now. Here come the post-Millennials
    by Kitty Kilian Related Stories Why Instagram is becoming the dominant social network Mobility, mobile commerce, and the worst apps in the world Are Apple and Google protecting us or the criminals? 'A disproportionate number of marketing articles seem to be devoted to the Millennial. And rightly so. What do you call this group?
  • MARKETING ACTION  |  TUESDAY, OCTOBER 28, 2014
    [Social] 5 Rules for Using Social Selling to Crush Quotas and Build Your Social Funnel
    At first, I didn’t buy into the “social selling”craze. d see social media experts popping up everywhere, claiming that social selling was the wave of the future. Who the heck wouldn’t want to try social selling with a stat like that? Would I leverage social media exclusively? My bad.).
  • LEADERSHIP  |  MONDAY, OCTOBER 27, 2014
    [Social] Your Buyers Are Not Businesses, They Are People — The B2B Buyer is Now A Myth…
    You probably read my post on social media lingo. It was written up as an executive dictionary on social media terminology and the audience found it to be a great resource they wanted to share. Let employees promote your brand on social media: Your employees are your biggest pool of content creators. As I passed St.
  • SALES INTELLIGENCE VIEW  |  MONDAY, OCTOBER 27, 2014
    [Social] Mining for Your Lead’s Micro-buy Signals
    Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Tips and Tricks b2b sales Sales Sales And Marketing sales prospecting sales techniques social selling 'Note: Today’s guest post is another in a series provide […]. Closing CRM Intelligence customer intelligence Data Leads pre-call research Sales 2.0
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, OCTOBER 27, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • SAZBEAN  |  MONDAY, OCTOBER 27, 2014
    [Social] Sharing for Engagement on Twitter
    'Content, as we say in the social media biz, is king. It’s what drives the social media machine, garnering likes, gathering retweets, and being spread virally through shares. Of course, how you share that content is largely determined by which social media platform you’re using. Well, that and cats. Be Concise.
  • WINDMILL NETWORKING  |  MONDAY, OCTOBER 27, 2014
    [Social] 7 Ways to Host a Killer Contest on Pinterest
    Julia helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. social media specialist, she is the Principal and Founder of J Campbell Social Marketing, a boutique digital marketing firm in Beverly, MA. Author information. Julia Campbell. Pinterest
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 27, 2014
    [Social] The Importance of a Good Leadership page – Rob and Deploy Ideas
    We love comments and those who share on social media too. '“R&D – Rob and Deploy – the best marketing ideas from others” by Henry Devries. One of the best ways to promote your LinkedIn profile is to add a View my LinkedIn Profile button to the top of your blog, which we did. It’s at the top of this blog now.
  • MODERN B2B MARKETING  |  MONDAY, OCTOBER 27, 2014
    [Social] To Prefer or Not to Prefer: You Must Ask The Question
    mean we didn’t have to be best friends, but we could have been social friends or something. 'Author: Letty Ernst Admittedly, I am a salesperson for Marketing Software, but I’m also a consumer just like you, so I have a feel for what works and what doesn’t on the internet. So, I decided to check out what it looked like in action.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Social] 20 Last-Minute Halloween Costume Ideas for Tech Geeks & Digital Marketers
    You''re the hottest new social network to totally maybe make Facebook irrelevant. 'Know what''s scary? Figuring out Halloween costumes for work. You''ve gotta strike the right mix of work appropriate and creative -- nothing that would freak out HR (or your coworkers with more delicate sensibilities). 3) Mobile App. You''re a mobile "app."
  • NUSPARK  |  MONDAY, OCTOBER 27, 2014
    [Social] 10 Customized LinkedIn Communication Tactics That Will Increase Response
    This professional social media giant boasts 240 million active users, 79 percent of which are age 35 or older and earn an income of more than $75,000 a year. If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. One vital key to social media marketing is always showing current information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 27, 2014
    [Social] Is there a “content pattern” that builds a brand?
    For my audience, this might be how-to articles like “ 25 ideas for your social media network strategy.” Certainly not on the scale of Nike, but occasionally I write a post that gets more than 3,000 social shares and exceeds 10,000 page views. Case Study: Denny’s flips its audience with a sassy social media strategy.
  • HUBSPOT  |  MONDAY, OCTOBER 27, 2014
    [Social] 12 Data-Backed Tips to Increase Your Conversion Rate on Twitter [Infographic]
    Social Media 'By now, most marketers know that Twitter isn''t just a great medium for creating and reinforcing your brand image -- it''s also a tool for reaching fans of your business who can become leads (and, ultimately, sales). Right now,  only   34% of marketers  use Twitter  to successfully generate leads. Share This Image on Your Site.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, OCTOBER 26, 2014
    [Social] 5 Tips For Maximizing Your Video Marketing
    You probably know it’s important to use videos in your marketing campaigns because it increases engagement, improves click-through rates, and has the capability to spread like wildfire across social media; however, you may be confused about exactly how you should use video in your marketing campaign. Follow Daniel on Twitter @firmflair.
  • CRIMSON MARKETING  |  FRIDAY, OCTOBER 24, 2014
    [Social] Infographic: What Are The Top Digital Priorities for CMOs in 2015?
    The infographic below will tell you what CMOs plan to do in 2015 as it relates to: marketing consulting, social media strategy, content marketing, and marketing analytics. 'As the end of the year draws closer, many of you are beginning to wonder what will 2015 look like? What do I, as a CMO or team member to a CMO, need to plan for?
  • SYNECORE  |  FRIDAY, OCTOBER 24, 2014
    [Social] Utilizing Lead Nurturing to Convert Leads into Customers
    CTA is a banner, button, or some other graphic or text on a web page, social platform, or email message directing prospects to take a specific action, such as “click here,” “download,” “submit,” or “purchase.” Sounds pretty great, right? It also has the benefit of being true. Premium Content Offers. Landing Pages. Click here! Email Marketing.
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Social] New Facebook Admin Changes
    Having difficulty with social media management ? Facebook social media Facebook Admin 'Most Facebook Page administrators know the frustration of posting updates and commenting on a post on it. First you needed to be either using the page as the “business” then you needed to toggle back and forth to “use the page as.”
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Social] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    It then enhances the data with business and demographic information from public Web pages, social profiles, and third party sources including Zoominfo , InsideView , and Orb Intelligence. 'A couple of weeks ago, I wrote that “predictive everywhere” is one of major trends in data-driven marketing. User interface is a second differentiator.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Social] How to Annotate a YouTube Video [Quick Tip]
    Social Media 'Ever wondered how to make those clickable buttons that show up on some YouTube videos? Wonder no more -- I''m here to teach you how. And, as it turns out, annotating YouTube videos is actually really simple. We annotated one of HubSpot''s YouTube videos  to show you how the process is done. Let''s go through the steps together.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 24, 2014
    [Social] 12 Images You Should Share on Social Media
    'Posting photos to social media is one of the fastest, easiest and fun ways to promote your business as well as boost engagement with your audience. Which of these photos garners your business the most engagement on social media? The post 12 Images You Should Share on Social Media appeared first on VerticalResponse Blog. Events.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 24, 2014
    [Social] 4 AdWeek marketing lessons for small businesses
    There are a lot of ways small businesses may feel at a disadvantage next to larger competitors, but social media and other technology-driven initiatives are taking some of that away. 'Earlier this month, Advertising Week was held in New York City, and it featured some of the biggest brand names in the industry. Lesson #2: Set Goals.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 24, 2014
    [Social] 10 Ways to BOOST Your Social Media Traffic
    'Social media can be an incredible source of traffic. One of the best things about social media is that you get […] Author information Lilach Bullock This monthly Social Media Traffic Generation column is contributed by Lilach Bullock. Social Media Traffic Generation by eduardogaleazzo.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 24, 2014
    [Social] The Best White Paper on B2B Demand Generation Ever Written!
    The person who shares this post on social media the most will get a $10 iTunes gift card. 'How to Find New Customers is the best white paper on BtoB demand generation ever written, and that is the truth. More and more people are finding this blog each and every day. Thank you so much! So it is extraordinarily well written. Do it right now!
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Social] Google Unveils 'Inbox,' a New App to Change How You Manage Email
    Social : Emails from social networks. Often they''re Social, Forum, and Promo emails -- but not always. Send them an email with instructions on it all, and make sure you''ve promoted the message via other social channels, as it''s possible that their inbox is on email overload with the new layout. Marketers freaked out.
  • HUBSPOT  |  FRIDAY, OCTOBER 24, 2014
    [Social] Everybody Loves Zombies? How the Undead Helped Build a Burger Empire
    Tell me about how that social media presence grew -- did the zombie theme just make it happen, or did you work at it? Who runs the social media accounts? So they''ve both got a good sensibility about what will work on social. 'My boss was in Des Moines, Iowa a couple weeks ago, and sent me this message: Subj: Zombie Burger.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Social] Jeff Spicer, VP of Digital Marketing at VMware: How to Crack the Code for B2B Product Marketing in a Digital World [Podcast]
    Social Studies: Jeff predicts a “return to social” in coming years for B2B product marketing, where more sophisticated methods will be used to “understand who the true influencers are in the buying unit, how to surround those influencers with content and then how to measure the activities that those influencers take part in.”.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social] 5 Steps to Build a Community of Engaging Fans through Social Media
    Neal is the author of three social media books, including the recently published definitive social media strategy book Maximize Your Social. Forbes lists him as a Top 35 Social Media Power Influencer and AdAge lists his blog, Maximize Social Business (formerly known as Windmill Networking), as a top 100 global marketing blog.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, OCTOBER 23, 2014
    [Social] What We Learned at CRMUG 2014
    Sales Data Sales Intelligence Social CRM dynamics add ons Dynamics CRM dynamics crm data dynamics data cleansing dynamics data enrichment insideview dynamics crm insideview microsoft Microsoft Dynamics microsoft dynamics crm microsoft dynamics marketplace 'If you missed us at CRMUG, don’t miss our “get informed […].
  • BIZNOLOGY  |  THURSDAY, OCTOBER 23, 2014
    [Social] Are you tired of playing Google’s game?
    know of many companies that see a huge uptick in site visits and social media mentions every time their newsletter hits the virtual streets. The better your content, the more opportunities it’ll get to be reposted across social media channels and drive even more traffic. One minute, everything is cool. ” “Never mind.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 23, 2014
    [Social] How to Personalize Customer Interaction on Social Media With Data
    Social […]. This monthly Social Media for Customer Service column is contributed by Sofie De Beule. She blogs to show brands how to use social media to create an engaging online presence. Her work has been featured on Social Media Today. Social Media for Customer Support Author information. Sofie De Beule.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 23, 2014
    [Social] Sorry Toto. We’re not in NYC any more.
    We love comments and those who share on social media. 'Find New Customers is in Tampa/St Petersburg and  not Long Island, NY. This blog is more popular than it has ever been. Thank you so much! still get lots of emails from my former life in Long Island, NY. But Find New Customers is now in Tampa/St. Thank you dear readers. Do it now!
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 23, 2014
    [Social] Your Dream Team: The Marketing Trifecta
    Campaign Managers are in charge of all your channels, from webinars to PPC, and social. You can have a Campaign Manager own a specific channel, like social, but I would probably recommend that you have campaign managers who support individual play owners. Play Owners are your strategists. Campaign Managers.
  • HUBSPOT  |  THURSDAY, OCTOBER 23, 2014
    [Social] 43 Bright Ideas for Promoting Your Lead Gen Content
    Social Media. Posting on social media is probably something you''re already doing -- but below are a few ways you can take your promotions up a notch. . Other Social Channels. 21) Include social sharing buttons on the thank-you page of the content. While it''s tempting to go and celebrate, you''re not done just yet.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 23, 2014
    [Social] The Un-Tapped Value of Employee Social Capital
    Why should any business owner like social media? Because social media connects people – employees to other employees, employees to customers, business and IT decision makers and vice versa, customers to customers, and so on. Social capital (really not an oxymoron!) The value of internal social media use. Not so much.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…). license.
  • MARKETING ACTION  |  THURSDAY, OCTOBER 23, 2014
    [Social] What Do Fashion and Marketing Have in Common?
    Look at all the channels we have, and look at all the ways social media gives us to engage one-on-one. 'Attended a marketing conference lately? Dreamforce is an event devoted to enhancing the user experience and accelerating innovation. It’s been described as the Super Bowl of cloud conferences (and also the Burning Man of…). license.
  • EARNEST ABOUT B2B  |  THURSDAY, OCTOBER 23, 2014
    [Social] 5 tips to amplify your YouTube video and get more views
    This set of 7 animations about Social faux pas (we didn’t make this). Ask your colleagues to share it on their social accounts. B2B Marketing Social media Content marketing Technology 'We all want our videos to go viral on the Internet, don''t we? But fear not, there is hope for your video. Especially if your content is good.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] How Hospitals Should Respond to Ebola on Social Media
    good communication tool to use for this purpose is social media. Don’t neglect your community and patients when they are already posting questions or comments on your Facebook page or through other social media channels. The post How Hospitals Should Respond to Ebola on Social Media appeared first on Fathom. Post a statement.
  • SYNECORE  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Why Are Marketing Efforts Focused on Social, Local, Mobile?
    'Sharing on social and surfing on mobile , smart local deals tied up in a string, isn’t SoLoMo your favorite thing?! Whether surfing for information on the web, checking the latest status update on social media, or playing a game on an application, our smartphones and tablets are an extension of ourselves—and marketers are taking notice.
  • B2B MARKETING INSIDER  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] How To Build An Army Of Volunteer Contributors For Your Blog
    Back in 2009, two of my employees helped me start B2B Marketing Insider  for my own rants and raves in content marketing, social media and marketing strategy. Ideally, I also looked for those who had a built-in social audience. We shared every story on our social channels. But you only have a tiny budget. That’s right.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Data, Information and Knowledge: When Information is Good, But Not Enough
    Sales Data Sales Intelligence Sales-Marketing Alignment marketing Sales Sales And Marketing social intelligence 'Note: Today’s guest post is one in a series provided by […]. CRM Intelligence Data Marketing Intelligence Sales 2.0
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Why My LinkedIn Profile Isn't Good Enough
    Before we dig in, here''s a quick look at the top section of my profile: Social Selling Using LinkedIn 'I have a confession to make. haven''t updated my LinkedIn profile * for 18 months. Shame on me. I''m supposed be a leader on things like that, but I''m human too. If you looked at my profile, you''d probably think it''s fine.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] 3 Don’ts of small business content marketing
    Small is beautiful because small firms can have a more intimate relationship with their clients through both, social media and offline interactions. Don’t neglect the power of social proof. Social proof is simply the tendency of people to look for affirmation of their decisions in the behavior of others. Find out how below.
  • FATHOM  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Thought Leadership, Why’s That Important?
    Social media is a friend of mine! Okay, so social media has been around for quite some time and it has proved to be more than just a fad, so make sure you are using this to your advantage. Drive people to your Facebook, Twitter, LinkedIn, YouTube or any other social media platform you use and share engaging content with them.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Customer Experience Strategy: Who Are You Talking To?
    While this may seem a very basic question, in a recent Razorfish study of marketing executives only 38% said they […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. by Joe Ruiz - Maximize Social Business. Customer Experience Marketing
  • EXPERIENCE MARKETING INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] The Power of a Socially Engaged Event
    'New expectations for brands and event organizers
  • TRADESMEN INSIGHTS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Are You Using Automation Tools to Help in Social Media?
    When it comes to social media, it’s no different. We should be focused on content and use automated tools to help spread the word on social platforms. Scheduling to publish content is very easy across your social media accounts. 'We’re all trying to do more with less. Courtesy of: SurePayroll.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Can Marketers Predict and Measure Influence, Down to the Dollar?
    'By Kerry Gorgone, {grow} Contributing Columnist Social scoring and ROI are two hot topics for marketers, and right now they’re largely separate considerations. Instead of guessing based on follower counts or shares, what if you could dig deep into customer data and predict which customers would drive more spending through social media?
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] 5 Email Metrics that Matter to Marketers
    Increase the reach of your message by adding social sharing links as well as a “Forward to a Friend” link in your email. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits?
  • HUBSPOT  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] Love It, Need It, Gotta Have It: The 15 Coolest Mobile Apps of 2014
    For example, instead of spending all of your time manually going through the news or your social media accounts, you can get alerted by the things that are really important to you. . Tempo pulls in information from your emails and connected social media accounts. 'Want to track your packages with the swipe of your finger? Now you can.
  • MARKETING ACTION  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] 5 Email Metrics that Matter to Marketers
    Increase the reach of your message by adding social sharing links as well as a “Forward to a Friend” link in your email. 'The great thing about email marketing (well, one of the many great things) is the instant insight you get after sending a message. Did your audience love it? Did they hate it? Which links are getting the most hits?
  • ENGAGE  |  WEDNESDAY, OCTOBER 22, 2014
    [Social] This is Your Brain on Content Marketing
    Though the debate rages on about who should “own” content (PR, marketing, social, communications, your landlord, etc.), 'The marketing landscape is a complex space. Success is equal parts art and science. It It takes varied perspectives to see the big picture and the moving parts simultaneously. Audience Insights. Journalistic Filter.
  • THE FORWARD OBSERVER  |  TUESDAY, OCTOBER 21, 2014
    [Social] 4 Reasons Why Social Media Is The WD-40 Of Inbound Marketing Success
    Social media can grease the wheels of your inbound marketing. Except in the case of inbound marketing, it’s social media. Social media is to inbound marketing what WD-40 is to a mechanism that is not moving. Social media is the one tool that is helpful at keeping every stage of the inbound methodology moving. Here''s how.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social] Why Is No One Paying Attention to My Content on Social Media?
    If you want to get ahead in today’s over-saturated market, the answer is social amplification. What is social amplification? Amplification is definitely the latest social media marketing buzzword, but what does it actually mean? Ivan Serrano is a social media, business and marketing journalist from San Jose, California.
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social] 43 Tweetable Answers to Top Questions About Twitter
    You can schedule tweets using a third-party service such as HubSpot’s Social Inbox.  This post covers four different ways you can convince your boss to invest in social media marketing.  41) Does posting via a third party app get penalized by social media networks like Twitter? Social Media was dubbed "Queen Tweet.".
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, OCTOBER 21, 2014
    [Social] Tips to Amplify Your Lead Gen with Next Gen Social Data
    'Editor’s Note: Today’s post comes courtesy of Editor’s Note: Today’s post comes courtesy of Rosalyn Lemieux , CEO of Attentive.ly , a next generation social media listening tool which enables modern marketing teams to leverage rich social behavior data to personalize marketing content to their customers.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 21, 2014
    [Social] Content Marketing and Halloween: 5 Eerie Similarities
    How this relates to content marketing : Just as everyone in grade school dresses up on Halloween, it seems as if every company and marketer has a way of sharing their opinions via blogs, social media, and much more. In fact, some of my fondest Halloween memories have a direct correlation with content marketing best practices. Be Original.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 21, 2014
    [Social] 5 Crucial Things CMOs Need to Know from the IBM CMO Study
    What’s more, only 16% of CMOs have integrated customer touchpoints across physical and digital channels to what they consider “a large extent,” and only 20% are using social media to a large extent. The Social Strategist has gone a little farther, recognizing social media’s potential and building infrastructure to operate in the social arena.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 21, 2014
    [Social] The ole one two three four five six seven punch
    As part of the campaign, I’ve partnered with a top-50 social media influencer to help me extend my network. We’re personally, by hand, reaching as far down the tech, app, and gadget A-list as possible, reaching hundred of bloggers and social media writers. People are so busy. You need to be both patient and persistent.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 21, 2014
    [Social] 3 Free Tools to Create an Awesome SlideShare Presentation
    She has 7 years of experience in search and social media marketing. Ann Smarty | Twitter | Facebook | Google+ | LinkedIn | Pinterest | 3 Free Tools to Create an Awesome SlideShare Presentation by Ann Smarty - Maximize Social Business. This time let’s share some tools that will make a presentation creation a breeze! SlideShare
  • HUBSPOT  |  TUESDAY, OCTOBER 21, 2014
    [Social] 23 Types of Lead Gen Content to Put Behind Your Landing Pages
    Think of them as concise guides to terms, commands, or symbols, or other things like this laundry room cheat sheet from PartSelect or HubSpot''s cheat sheet for social media cover photo dimensions. 'What does being in a "content rut" mean to you? We''ve all been there.) So don''t shy away from new formats. 1) Cheat Sheets. 2) Checklists.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 21, 2014
    [Social] 11 Remarkable Guides to Marketing, Search, and Life
    For instance, you could give them a shout out on social media channels, share their content, showcase their work at your office and talk them up to your other customers. Image credit: salesforce blog. Nevertheless, they answer important questions, such as: which old-school, offline marketing tactics are still most effective?
  • LEADERSHIP  |  TUESDAY, OCTOBER 21, 2014
    [Social] 3 Essentials of Learning for B2B Marketers — Explore, Discover, Experience
    From social media to mobile marketing, remarketing, content marketing, interactive webinars, and beyond, you can explore multiple channels and platforms. 'In a recent survey of 500 B2B and B2C decision makers in the US and UK, Forrester found that only 11% qualified as “modern marketers”. On the contrary, it is even more critical.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 21, 2014
    [Social] Mobility, mobile commerce, and the worst apps in the world
    gShift’s  Web Presence Analytics platform provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Personalization versus privacy.
  • B2B LEAD BLOG  |  TUESDAY, OCTOBER 21, 2014
    [Social] Message Personas: 40 Questions for your Buyer Personas
    Is social media a main source of peer-to-peer engagement and sharing? 'People don’t remember what you say, they remember how you made them feel.  So all of your fancy acronyms and business speak is just a waste of time. Enrich your marketing database with persona attributes for better targeting and segmentation. Describe yourself.
  • VIDYARD  |  TUESDAY, OCTOBER 21, 2014
    [Social] Are you on Woo Woo? See how Adobe Crushes it With Video Marketing
    You can’t buy engagement, says DigitasLBi Senior VP-Social Content Practice Lead John McCarus, but Ad Age notes that, “if content has a spark, a bit of spending, especially in the right place, can fan the flames.” 'Us marketers spend a ton of time telling everyone what our brand is all about. But, how do you do this?
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social] How to Leverage New Media & User Experience in Your Digital Marketing
    digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. This is our mobile online audience for marketing today.
  • VOLACCI  |  MONDAY, OCTOBER 20, 2014
    [Social] How to Leverage New Media & User Experience in Your Digital Marketing
    digital marketing , social media marketing , user experience 'Since the launch of the Kindle back in 2007, the publishing industry has changed forever. The explosive growth of ebooks has been ongoing and in 2011 digital books outsold print for the first time on Amazon. This is our mobile online audience for marketing today.
  • SYNECORE  |  MONDAY, OCTOBER 20, 2014
    [Social] Align Your Brand Messaging, Start From the Ground Up
    Before creating your next content calendar, strategizing your next social media campaign, or undergoing your next website redesign project, ensure the alignment of your brand messaging. There are still far too many organizations conveying inconsistent messaging in their online presence. This is an issue that necessitates attention. Essence.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 20, 2014
    [Social] This is the week that was: Pitches, Emails and Jelly
    Social media tip of the week. 'The best of the best in B2B marketing. It’s been a crazy old week over in Earnest towers, but never so much that we couldn’t squeeze in our weekly round-up of the best articles for you to peruse over a nice cup of coffee. Enjoy. SlideShare : the dark horse in any marketer’s arsenal. Tasty.
  • HUBSPOT  |  MONDAY, OCTOBER 20, 2014
    [Social] 5 Tips for Improving Your Presence on LinkedIn [SlideShare]
    Social Media 'What do you do when you either meet someone in a business setting and you want to find out more about their career? You look them up on LinkedIn, of course. LinkedIn is the number one place to show off your career successes, rewards, and goals so business contacts can get to know more about your professional experiences.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 20, 2014
    [Social] Understanding How to Engage a Growing Anti-Advertising Audience
    Marketers must engage customers not only where they are online – using search, social media, and communities – but use the relationships they have built to our advantage by letting them do the talking for us. Here are three key points we took away on what marketers need to embrace in order to break through the anti-advertising barrier.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 20, 2014
    [Social] The Awesome Power of Persistence
    Please share it for my client with all your social channels. We love comments and those who share on social media. 'When Find New Customers client Mintigo , Predictive Marketing Made Easy, was having problems getting something published, their head of content marketing, Sophia, asked Jeff or advice. Follow me on Twitter here.
  • SAZBEAN  |  MONDAY, OCTOBER 20, 2014
    [Social] Tell Your Company Story through Your Blog: Here’s How
    Content Marketing content strategy digital strategy internet marketing strategy marketing strategy social media strategy '57 percent of companies with a blog have acquired a customer from their blog, according to HubSpot’s 2012 State of Inbound Marketing Report. But not all blogs or content prove effective. Whole Foods Whole Story.
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