SOCIAL MEDIA B2B | THURSDAY, JULY 24, 2014
[Social] Do B2B Companies Really Need to Be on Facebook?
'Many B2B companies start their social media efforts by gravitating to the large, common platforms and setting up profiles. What are you trying to accomplish with social media? B2B companies need to use these social media platforms to achieve higher level business goals that others in the organization are tracking and supporting.
MARKETING ACTION | THURSDAY, JULY 24, 2014
[Social] The Modern Marketing Agency Pitch
Look at the explosion of mobile and social marketing during the last decade. 'Back when I worked at a marketing agency, assembling a client pitch was like putting on a really big show. There would be a flashy presentation, imaginative props, samples of creative executions, and of course, a heart-tugging story to tie it all together. Kittens?
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 24, 2014
[Social] 26 Reasons Digital Marketing Matters So Much to the C-Suite
78% want social networks to foster collaboration (source: IBM Global C-Suite Study). 67% of CMOs feel under prepared because they have made very little progress in coping with social media (source: IBM Global C-Suite Study). 63% of CMO’s say their companies lack a cohesive social media plan (source: IBM Global C-Suite Study).
HUBSPOT | THURSDAY, JULY 24, 2014
[Social] How to Get More People to Register for Your Next Event
Create striking images to use in social media that will grab attention and direct people to the event website. Social. Your email needs to be optimized for clickthroughs and social sharing, too. However, over a third of those people are being left disappointed with the events they are invited to. What are their key challenges?
B2B MARKETING TRACTION | WEDNESDAY, JULY 23, 2014
[Social] How to Write for the Web If You Were Born Before 1965
noticed that for some who were active with computers, software development and the early days of social media would submit documents using all caps, underlined phrases and sentences, and even highlighting words with different colored fonts to emphasize certain points. There is no need to type two character spaces between sentences.
ENGAGE | WEDNESDAY, JULY 23, 2014
[Social] An Editor’s Anthem
In the past week, it’s made the social media rounds and amassed more than 9 million YouTube views. Weird Al’s musical humor fits right into our sharable, social media world. 'Editors, writers and English teachers rejoice! We finally have an anthem that highlights our grammar gripes using humor, wit and rhythm. Ask Permission.
FATHOM | WEDNESDAY, JULY 23, 2014
[Social] How To Use Social Media for Recruiting Young Talent
Utilizing social media in today’s Internet-driven world gives your company a modern face and voice. By engaging with potential candidates through social media platforms your company will build new relationships and attract young professionals. So how can companies embrace the power of social media to attract young talent?
HUBSPOT | WEDNESDAY, JULY 23, 2014
[Social] 72% of People Who Complain on Twitter Expect a Response Within an Hour
We recently came across some survey data from Lithium Technologies that shows just how critical response time is in social media if you''re a brand. 15% would complain about (or shame) the company/brand in social media. 47% of people recommend the brand in social media. 42% of people praise the company in social media.
VERTICAL RESPONSE | WEDNESDAY, JULY 23, 2014
[Social] 4 Picture-Perfect Photo Editing Tools
'Nothing makes an email, social or blog post, or any marketing materials pop like a picture. To promote your business, you want images that stand out. You want pizzazz. To achieve that, you need to add some stunning images. You don’t have to be a professional photographer to take and edit your own pictures. Paint.NET. PhoXo. Exposure.
WINDMILL NETWORKING | WEDNESDAY, JULY 23, 2014
[Social] 4 Ways To Involve Your Best Social Media Ambassadors
'The success story of TELUS’s “Customers First” Program Over the last fifteen years, new web technologies and social media have radically transformed the brand-customer relationship. Ways To Involve Your Best Social Media Ambassadors by Raymond Morin - Maximize Social Business. Social Media Influence
WRITTENT | WEDNESDAY, JULY 23, 2014
[Social] 9 Pillars for a Killer Content Marketing Strategy
80% of American Internet users interact with blogs and social media. Your content marketing strategy should be just one layer of your overall marketing campaign, which can include anything from television commercials to ads on social media. If you are focused on a younger crowd, social media may be best. 'Image source.
PWB MARKETING BLOG | WEDNESDAY, JULY 23, 2014
[Social] Like Looking at Montana through a Keyhole
One WordPress theme we’ve explored even builds an your entire site feeding from your social media streams. 'Do you browse web sites from your phone or a tablet? Do many sites feel like trying to look at Montana through a keyhole? Last year mobile devices finally outsold more traditional computers. So, in light of that, how’s your web site?
TRADESMEN INSIGHTS | WEDNESDAY, JULY 23, 2014
[Social] B-to-B Marketers: Are You Utilizing SlideShare?
'When we think of utilizing social media in the marketing mix, SlideShare is probably the most overlooked and underutilized tool. Plus, you get the added bonus of using the other social media tools to promote your Power Points. There are over 60 million unique visitors a month to SlideShare sites with over 215 million page views.
B2B MARKETING UNPLUGGED | WEDNESDAY, JULY 23, 2014
[Social] Your Customers Want to Talk to You
'Last week we looked at the Customer Service Theatre that follows a hyper-vigilant Seal Team Six intervention on social media. So I will either go rooting around on your Investor Relations page to find a contact email, or I will head to social media and try to get Seal Team Six to respond. So I’m going to visit the website. a pop.
IT'S ALL ABOUT REVENUE | WEDNESDAY, JULY 23, 2014
[Social] The Future of Social Marketing Automation is Here (And Improving)
'by Contributor Friendly | Tweet this Editor's Note: Today's post comes courtesy of Roz Lemieux, CEO of Attentive.ly, a social behavior platform that helps modern marketing organizations predict how customers and supporters will behave – even what they might do or buy – from social data. Social Media
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 23, 2014
[Social] 5 Reasons LinkedIn Has Lost Its Luster
Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. Adding to the confusion, many social media experts jumped on endorsements as a way to get someone’s attention. Twitter may be my favorite social network, but LinkedIn was always the network I valued the most. ” 4.
HUBSPOT | WEDNESDAY, JULY 23, 2014
[Social] Why You Clicked on That Tweet: The Psychology of Twitter Engagement
'What does the academic field that has brought us Freudian theories have to do with the social network that popularized hashtags and play-by-play updates of Sunday brunches? 30 Terrible Pieces of Social Media Advice You Should Ignore [link]. Have you ever tested out other social psychological theories on Twitter? Social Media
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 22, 2014
[Social] What LinkedIn’s Acquisition of Bizo Means For Marketing
For example, inside of Oracle’s Cross-Channel Marketing solution, a customer can use our campaign canvas to deliver customers relevant e-mails, SMS messages, paid social posts and much more. 'by John Stetic | Tweet this Congratulations, Bizo. You’re “In.” But it doesn’t stop there. Marketing Efficiency
FATHOM | TUESDAY, JULY 22, 2014
[Social] Guide Campaigns in Assisted Living Marketing: A Case Study
This Guide is helping convert PPC visitors at the top of the funnel, adding value to SEO, and even getting shared via social media (see those 37 referral conversions? Many of those are via Facebook and other social media.). 'Can a Guide Campaign jump-start your senior living company’s digital marketing efforts? You bet! think so.
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Social] Facebook Introduces “Buy” Button – What It Means for Your Biz
With the release, Facebook, the world’s largest social network, is determining whether it can help businesses drive sales. With two of the largest social networks jumping into the e-commerce space, could this provide some unwelcome competition to e-commerce juggernaut, Amazon ? And without ever leaving Facebook.
FATHOM | TUESDAY, JULY 22, 2014
[Social] Link Earning: The Combination of SEO & PR (A MozCon Takeaway)
In our interview with Rand late last year, he explained: “…Social and branding and press and PR and things like content marketing will all replace a lot of the purely link-fueled and link-focused outreach and link acquisition, like link building stuff. Optimize their social media profiles and or help them write content for your company’ site.
KOMARKETING ASSOCIATES | TUESDAY, JULY 22, 2014
[Social] B2B Content Marketing: Do More Than Reinvent the Wheel
visual content, compelling content used to convey a quick message, social sharing, etc.). The decision to do so was based upon several factors: keyword ranking difficulty, wanting to generate social buzz and potential link partnerships by referencing key bloggers/industry pros in each article, etc. Period. Long-Form Content. Sort of.
ENGAGE | TUESDAY, JULY 22, 2014
[Social] Clever Quizzes That Don’t Involve Cats or Celebs
The former drove 10,000 visits to Food52.com, according to Social Media Explorer , where readers got their answer and a link to a Food52 recipe for “their” cake (right next to the site’s online shop). 'Have you taken any quizzes lately? Perhaps “Which Cake are you?” on Food52.com. Buzzfeed record-breaker that racked up 41 million page views.
VOICE-BASED MARKETING | TUESDAY, JULY 22, 2014
[Social] City Analytics: How Chicago Leads the Pack in Big Data
'This morning we attended an exciting event in the Loop hosted by the TechAmerica Foundation where we got to talk SMAC : social, mobile, analytics, and Cloud. Go Cloud! Anyone who has been paying attention to hot topics in technology and business knows that “Big Data” is more than a buzzword. What purpose does all this data serve? General
CRIMSON MARKETING | TUESDAY, JULY 22, 2014
[Social] Mick Hollison, InsideSales.com CMO: How To Accelerate Sales Using Marketing Analytics [Podcast]
Not only have buyers in B2B markets often been led up to 70% through the sales funnel by marketing before they ever speak to a sales person, but now sales people are also engaging in social media and marketing analytics technologies that are normally the domain of marketing. '“Science holds the key to unlocking human potential.”
HUBSPOT | TUESDAY, JULY 22, 2014
[Social] 19 Tweetable Takeaways From the Hottest Names in Social Media
'Last week, I had the pleasure of hearing some of the biggest names in social media marketing talk at the Social Fresh Conference in Orlando, Florida. So from social media experts at JetBlue, Spotify, Dunkin'' Donuts, and many more, here are the 19 most memorable -- and tweetable -- tidbits I picked up during the conference.
FATHOM | TUESDAY, JULY 22, 2014
[Social] The C-Word and Higher Education Marketing
Fathom’s Education Quarterly Standard decomposes this trend more completely, but from a 30,000 ft view we see increased participation in online advertising of all kinds, and much more social media and content strategy expertise and creativity – all to engage with and attract potential students.
HINGE MARKETING | TUESDAY, JULY 22, 2014
[Social] Top 5 Lead Generation Tips in Management Consulting
Review social media (59.9%). Social media. If there’s only time for one social network in your life, LinkedIn is the one. Among professional services firms and especially within the management consulting niche, there are many factors involved with getting the next contract. Fortunately there is data to guide firms.
VIRALLY BLOG | TUESDAY, JULY 22, 2014
[Social] ROI for content marketing
This is why lots of business owners struggle with social media and content marketing. Our software allows you to create landing pages to host your valuable content and allow visitors to download it in exchange for their social profile data. So how can you show the ROI for your content marketing efforts? Events
LEADERSHIP | TUESDAY, JULY 22, 2014
[Social] “Break the Ice” with B2B Lead Generation Programs that Work
Most of us in this industry have spent years trying to CONTROL – control our teams, control the tactics, control the process, control social media, control content marketing, and so on. would definitely be stumped! Stumped I was last week when I was talking to Ben who is a senior executive at a client organization. Break the ice.
VERTICAL RESPONSE | TUESDAY, JULY 22, 2014
[Social] 5 Pinterest Tactics + Back-to-School = A+ Sales
Stats from ShareThis show that Pinterest has now become the third most popular shared social channel. According to research from Dan Zarella , “The Social Media Scientist,” pins with descriptions written in 200 characters or less receive the most repins. I’m with you, but guess what? Shoppers aren’t. Teen Vogue.
BIZNOLOGY | TUESDAY, JULY 22, 2014
[Social] Google+ is an antisocial network
G+ even fails Swerdloff’s Test of a Good Online Social Network: “Are pretty girls using it? Creating a social layer that encourages using it as a reader akin to the now defunct Google Reader is antisocial. Not allowing social apps like Instagram, Foursquare, et al, to post automagically to my own Google+ wall is antisocial.
WINDMILL NETWORKING | TUESDAY, JULY 22, 2014
[Social] 3 Tips to Improve Your Social Customer Service
Building social capital – investing in the value of your network – helps your business grow into a sustainable business and opens … Continue Reading. Tips to Improve Your Social Customer Service by Sofie De Beule - Maximize Social Business. Social Media for Customer Support
HUBSPOT | TUESDAY, JULY 22, 2014
[Social] Are You Screwing Up Your Twitter Images? 7 Do's and Don'ts to Live By
Ever since Twitter made photos automatically display in-stream , they''ve been helping marketers get even more results out of the 140-character social network -- in fact, an A/B test we ran found that tweets with images get 55% more leads. 'Images are crucial to making your marketing stand out, especially on Twitter. Let''s dig into it.
ANNUITAS | TUESDAY, JULY 22, 2014
[Social] The Power of Unsubscribe
Rather, it is an opportunity to offer additional methods for the subscriber to stay engaged with your brand, either through a preferences center with different subscription options, or by pointing to your presence on social networks such as Facebook and Twitter. Preference 'The unsubscribe link is a crucial tool for every email marketer.
WEBBIQUITY | TUESDAY, JULY 22, 2014
[Social] 23 Outstanding Social PR Guides
This shift has led to today’s emphasis on “social” PR. But it’s not merely about using social media platforms and outreach; as one of five pillars in the web presence optimization framework , PR now impacts SEO, content marketing, website design, and other marketing disciplines. Social PR Strategies and Tactics.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 22, 2014
[Social] The ROI of Twitter, Explained
My point is that quite often the return from Twitter, and the social web in general, cannot be expressed quantitatively. Related Stories Five important lessons on the economics of social media Why Ad Agencies aren’t adjusting to a real-time social media world Does blogging still matter in 2014? It’s understandable.
MARKETING ACTION | TUESDAY, JULY 22, 2014
[Social] ? 5 Tips for Marketing in a Highly Regulated Industry
However, the cost savings, greater efficiency and increased accountability of online marketing, email and social media, are impossible to resist, and after all, businesses need to go where their customers are. With new social media channels popping up every day, this volatile situation is only going to escalate. Ed. ).
BLUE FOCUS MARKETING | MONDAY, JULY 21, 2014
[Social] #TEDx: The @SocialEmployee: How Authenticity & Trust Generate #SocialSelling #SocBiz #Salesforce
'A few weeks ago, I was proud to unveil my TEDx Navesink talk, “ The Rise of the Social Employee.” It has been quite a lot of fun to watch the response to this speech, and encouraged to see that it is catalyzing conversations around social business communities. Don’t Go For the Hard Sell. Sell Yourself as an Authority.
VIDYARD | MONDAY, JULY 21, 2014
[Social] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
'Vidyard, a global leader in video marketing solutions, today announced a new integration that enables Salesforce Pardot customers to identify online video viewers and track their viewing histories as part of lead scoring, qualification and automated nurture programs. Press Releases
VIDYARD | MONDAY, JULY 21, 2014
[Social] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
We’ve been working across the marketing organization since the beginning, making it possible for demand generation, content, e-mail and social teams to incorporate video effectively into their campaigns. Individual viewing history can be tracked right within Salesforce, making targeted sales conversations easier than ever.
VIDYARD | MONDAY, JULY 21, 2014
[Social] Vidyard Enables Social Marketers With Powerful Video Analytics and Tools in HootSuite
'Vidyard, the world’s leading video marketing platform, today announced the launch of the new Vidyard app for HootSuite, the most widely adopted social relationship platform. The Vidyard app tackles a big need for video marketing enablement in social media, and is available now through the HootSuite App Directory. Press Release
VIDYARD | MONDAY, JULY 21, 2014
[Social] Vidyard Integrates With Marketo to Fill Huge Demand for Video Marketing ROI
Vidyard not only delivers this through the Marketo integration, they provide the built-in marketing tools that allow our customers to integrate forms, social sharing and calls to action right into the video itself. The offering is now available through Marketo LaunchPoint. Press Releases
HUBSPOT | MONDAY, JULY 21, 2014
[Social] A 3-Step Framework for Leading a World-Class Marketing Team
Sitting at the intersection of social, content, digital analytics, and PPC, top CMOs know that their companies’ marketing engines are only as strong as the people behind the scenes. Your organization needs the right balance of left-meets-right-brained skills -- number crunchers, artists, and customer development masterminds.
HINGE MARKETING | MONDAY, JULY 21, 2014
[Social] What Every Managing Partner Needs to Know About Social Media
'As managing partners of professional services firms, social media is typically not at the top of our priority list. Growing the firm, finding top talent, deepening client relationships, yes… but social media? But as it turns out, social media actually plays an important role in many of the issues that occupy our attention.
ENGAGE | MONDAY, JULY 21, 2014
[Social] This Week in Content: The Social Network That Pays You
'Content marketing hasn’t yet reached full maturity and with new social platforms popping up daily, consumer preferences changing in the blink of an eye, and money being spent hand over fist, it’s shaping up to be a wild ride. Consider this: a social network that pays you for you content. That, and more, in this week’s content roundup.
VERTICAL RESPONSE | MONDAY, JULY 21, 2014
[Social] Listen Up: 9 Amusing, Info-Packed Business Podcasts You Should Hear
Social Media Marketing. This podcast , hosted by Social Media Examiner, is created for busy marketers and business owners who want to know what works best with social media marketing. They are hosted by Michael Stelzner, the author of Launch & Writing White Papers (as well as Social Media Examiner). Back to Work.
WINDMILL NETWORKING | MONDAY, JULY 21, 2014
[Social] The Emotions of the Sexes and How To Capture It In Social Media
'You have been using social media psychology in your marketing. You have responded in some way psychologically to someone else’s social media update as well and it made you react or respond in some way. The Emotions of the Sexes and How To Capture It In Social Media by Wade Harman - Maximize Social Business.
MODERN B2B MARKETING | MONDAY, JULY 21, 2014
[Social] 5 Reasons to Invest in Interactive Content
As Scott notes in his post, interactive content can include wizards, configurators, calculators, assessment tools, contests, interactive white papers, games, quizzes, surveys, guided tours, portals, social hubs, diagnostics, workbooks, galleries, utilities, sweepstakes, learning exercises – in short, anything that consumers interact with.
THE FORWARD OBSERVER | MONDAY, JULY 21, 2014
[Social] How To Link Inbound Marketing With Trade Show Success
The inbound marketing methodology is about helping brands attract, convert, close and delight visitors, leads and customers through a variety of channels like social media, blogging, SEO and email. An increase in social media following. Keep in mind two things: 1) your marketing goals, and 2) your call to action. They sure can.
GROW - PRACTICAL MARKETING SOLUTIONS | MONDAY, JULY 21, 2014
[Social] Straight talk on social media consulting
'Nearly every week I help mentor some young person who wants to start a career in social media marketing consulting. It’s really not about social media. Having a deep love of social media does not make you a social media marketing professional. This career choice is about MARKETING not social media.
HUBSPOT | SUNDAY, JULY 20, 2014
[Social] Don't Miss Out! Catch Up on This Week's Most Shared Content
Your title is your blog post''s first impression on a reader, whether it''s getting discovered in social media, search engines, or in a person''s inboxes. 'Another summer week just came to a close. Can you believe it? It’s incredible how fast time is flying by. 74 Compelling Fill-in-the-Blank Blog Post Titles [Infographic]. Tweet.
THE POINT | FRIDAY, JULY 18, 2014
[Social] Forrester thinks Content Marketing Isn’t Working – They’re Half Right
More specifically, there’s a great deal of bad content out there (especially on social media), and many companies who haven’t quite figured out yet how to best leverage the content they have. It’s a fair characterization to say that the state of today’s content marketing in B2B circles is a mixed bag. 51% responded “somewhat effectively”.
HINGE MARKETING | FRIDAY, JULY 18, 2014
[Social] What Does Google’s Panda 4.0 Mean for Your Professional Services Firm’s Website?
As social networks continue to grow, this provides a great opportunity to increase visibility and demonstrate your firm’s expertise in certain areas. 'Panda 4.0, the latest change to Google’s algorithm, was officially rolled out on May 21 of this year. What does this mean for your professional services website? Panda 4.0 Panda 4.0
CUSTOMER EXPERIENCE MATRIX | FRIDAY, JULY 18, 2014
[Social] Are Millennial Marketers More Analytical?
Most of it reinforces familiar stereotypes: millenials are collaborative, tech-savvy, results-focused, fast-working, multi-tasking, anti-hierarchical, socially-conscious, company-disloyal, and of course digitally connected. Indeed, most digital measurements such as Web traffic and social media interactions have almost nothing to do with ROI.
HUBSPOT | FRIDAY, JULY 18, 2014
[Social] The Fallacy of the Lazy Millennial
They are smart, driven, effective, work hard, they are social media savvy, productive, and like to have fun. Tip: Encourage social media use instead of prohibiting it to ensure that you''re getting in front of more qualified prospects. 'This post originally appeared on the Sales blog. To read more content like this, subscribe to Sales.
VERTICAL RESPONSE | FRIDAY, JULY 18, 2014
[Social] Advice from a Social Pro: Are Facebook Promoted Posts Valuable? [VIDEO]
'In this episode of “The Magic @ Ball of Social Media,” our video series where experts answer small business social media questions, we sit down with Tim McDonald, Director of Community at Huffington Post. He is also on the social council of No Kid Hungry and is the Co-founder of CreatingIs. All rights reserved.
VOICE-BASED MARKETING | FRIDAY, JULY 18, 2014
[Social] Don’t Make Marketing Decisions Based on Bad Data
Without even realizing it a campaign could have a wrong lead source designated, and suddenly your organic search leads start showing up as event leads, your social media leads turn into paid search leads, or your direct leads change to prospecting leads. Get the Most Out of Your Marketing Automation. Don’t Become a Victim of Bad Data.
WINDMILL NETWORKING | FRIDAY, JULY 18, 2014
[Social] Is it Time for a Blogger Outreach Tool?
by Kristen Matthews - Maximize Social Business. 'Since I work for a company that produces blogger outreach software, I’m quite familiar with the topic. Is it Time for a Blogger Outreach Tool? Related Stories Blogger Relations Are the Perfect Advertising Foundation Is Your Brand Fan Friendly? Blogger Outreach
HUBSPOT | FRIDAY, JULY 18, 2014
[Social] 12 Reasons to Integrate Visual Content Into Your Marketing Campaigns [Infographic]
The importance of visual content has been highlighted by the evolution of the social media sites marketers use every day to promote their content and brands online. 'When it comes to marketing content, the web is cluttered, and the competition is tough. Luckily, a great way to make your content stand out online is to make it more visual.
MARKETING ACTION | FRIDAY, JULY 18, 2014
[Social] 5 Social Media Mistakes You Don’t Want To Make
'We’ve all made social media faux pas before – a few weeks ago, I accidentally sent a group of friends what I thought was a recipe. m fairly certain my friends will never stop mocking me for this picture, but in the world of social media marketing, mistakes can have much worse consequences. Using social media as a megaphone.
HUBSPOT | FRIDAY, JULY 18, 2014
[Social] Is Author Rank Really Relevant?
Focus on relevance, looking for opportunities to link back to your content on legitimate sites with guest posts, via social media, and any which way that can be described as user-focused. SEO Social Media 'Here ye, here ye. Worshipers of the penguin, panda, and hummingbird, gather ‘round. Authorship. It hasn’t. No one does.
B2B MARKETING MENTOR | THURSDAY, JULY 17, 2014
[Social] Survey: How to Get the Most Out of Brand Advocates
Social recognition (e.g., the company thanking the customer or sharing their posts on social media). Forty-two percent said direct incentives would greatly increase their likelihood, 30 percent said the same about social recognition and 28 percent said the same about loyalty programs. impact people in different ways.”. Feature
KOMARKETING ASSOCIATES | THURSDAY, JULY 17, 2014
[Social] 3 OTHER Things Your SEO Team Should Be Doing
But opportunities can be missed and with the SEO team already engaging in link building activities, they are likely signed up for alerts, tracking social mentions, visiting forums, and perhaps involved in places the PR team isn’t. It’s even creeping into other departments like IT. Brand Monitoring. Conversion Optimization.
HINGE MARKETING | THURSDAY, JULY 17, 2014
[Social] 5 Accounting Marketing Efforts Every CPA Must Know for Higher Growth
Increase social media. Ideal for connecting with prospects and sharing the content you produce, social media activity is quickly becoming a necessity for accounting firms. We found that 60% of prospects use social media to check out a service provider. Conduct research. This is a no-brainer. Use content marketing.
FATHOM | THURSDAY, JULY 17, 2014
[Social] How Your Brand Can Avoid These 5 Social Media Mistakes
Social media envy, anyone? All of these big brands are known for having a spectacular social media presence. But what about the common social media mistakes you don’t often hear about? Sure, it’s great to build your presence on social media channels, but keep in mind they’re not truly yours. 'Oreo. Starbucks. Coca-Cola.
VIDYARD | THURSDAY, JULY 17, 2014
[Social] How to Maximize Your Webinar Effectiveness With Proven Best Practices
I’ve always been a fan of HootSuite’s ongoing webinar series: HootSuite holds these webinars on a fairly regular basis, and gives attendees the ability to learn more about social media strategy, with a secondary focus on achieving results with the HootSuite platform. 'Who doesn’t love a good webinar? According to ON24, 5.8
TRADESMEN INSIGHTS | THURSDAY, JULY 17, 2014
[Social] Trade Shows: Are You Taking Advantage of the Media Opportunities?
short presentation by company executives, demonstrations, networking, socializing and the all-important leave-behind press materials can make for a very valuable hour and a half event for key media contacts. 'By Rosemarie Ascherl, PR Foreman, Sonnhalter. Here are a few ideas to take advantage of the editors’ presence: 1. Press events.
VERTICAL RESPONSE | THURSDAY, JULY 17, 2014
[Social] How to Build Your Email List [GUIDE]
Use social media . 'Building a quality, responsive email list is one of the most crucial steps for effective email marketing. So, VerticalResponse is here with some ideas to help you create an effective and engaged email list. Got a mailing list for snail mail? You should provide them something of value in exchange for their email address. .
B2B MARKETING UNPLUGGED | THURSDAY, JULY 17, 2014
[Social] There Are No Emergencies in Marketing
'Joan is frequently late for lunch, which has a fair bit to do with her busy job managing social media for a large bank. There are a lot of urgent things in social media. That was before social media. Related Posts: Social Media is the Lighter Fluid, Not the Barbeque. Well we certainly can’t be having that.
B2B MARKETING INSIDER | THURSDAY, JULY 17, 2014
[Social] WTF Does Kevin Spacey Know About Content Marketing?
You have heard my pitch: the world has changed (digital, social, mobile), relegating most marketing to being largely ineffective. 'The audience has spoken. They want stories. What does Kevin Spacey know about content marketing? It turns out, quite a bit! Two things that we talk a lot about here. Why Kevin Spacey? They want stories. Tweet.
SOCIAL MEDIA B2B | THURSDAY, JULY 17, 2014
[Social] B2B Sales Teams Can Use Content Marketing to Generate Leads
He is the founder of Skotidas , Asia Pacific’s leader in B2B Social Media Lead Generation. lot of people call this social selling , but we talked about a situation where the sales team can actually generate leads with content marketing. We have been talking about the intersection of sales and content marketing for B2B companies.
MARKETING ACTION | THURSDAY, JULY 17, 2014
[Social] Customer Lifecycle Marketing: Reporting, Part 1
The typical B2B company uses some combination of content marketing, advertising, social media, tradeshows, media relations, and optimizes web efforts with search engine optimization. Social media followers : For this metric, select a group of social media sites you are actively participating in and sum up the number of followers.
GROW - PRACTICAL MARKETING SOLUTIONS | THURSDAY, JULY 17, 2014
[Social] Creating the beautiful blog with Stanford Smith
'Click here if you can’t see the video interview with Stanford Smith of Pushing Social. recently had a chance to catch up with Stanford Smith , one of the best social media marketing minds in the business and certainly the go-to-guy for all things blogging. How we engage with our audiences beyond comments.
HUBSPOT | THURSDAY, JULY 17, 2014
[Social] 35 Tech Terms Translated Into Plain English
'Ever seen the movie The Social Network about Mark Zuckerberg and the founding of Facebook? In the movie, people kept saying "he''s wired in" or "they''re wired in" over and over again in reference to people coding intensely with their headphones on. or something weird that us non-programmers would never understand. 301 Redirect. Alt Text.
B2B MARKETING TRACTION | WEDNESDAY, JULY 16, 2014
[Social] B2B Marketer: What’s In Your Toolbox?
also see a good number of B2B companies stick with traditional tactics, believing that new tools such as social media and digital marketing don’t apply. ” or, “We need social media!” There is no use doing SEO or driving traffic to a website via social media if the brand is wrong or the website is ineffective.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Social] Rand Fishkin Discusses the Future of SEO & Inbound Marketing
The serious questions combined with Fishkin’s honest and knowledgeable responses create a fantastic narrative filled with useful tidbits of advice, information, and insights into inbound marketing practices like SEO, social media, blogging, and content marketing. 'You likely know Rand Fishkin as the cofounder of Moz. Tweet This Quote ).
THE FORWARD OBSERVER | WEDNESDAY, JULY 16, 2014
[Social] Inbound Marketing Takes Time: How Should You Be Using Yours?
Engaging on Social Media. Think about social media like Jay Baer describes it: “Content is fire. Social media is gasoline.” Use social media to extend the reach of your content, get it shared and draw even more traffic back to your site. Once underway, here''s what needs to happen. Sadly, no. Creating Content. Boy Voyage!
SALES PROSPECTING PERSPECTIVES | WEDNESDAY, JULY 16, 2014
[Social] 4 Steps to Content Curation for Inside Sales Reps
As social sellers, it is imperative that we constantly share valuable information and insights with our networks. You can also use social publishing tools like Hootsuite to help you schedule and disseminate your content throughout the week in multiple networks. This is essentially what separates us from the rest of the sales community.
BIZNOLOGY | WEDNESDAY, JULY 16, 2014
[Social] You’ve Got Great Content. Now What?
With a passion for true collaboration and meaningful consensus, his work touches social media, search engine optimization, and email marketing (among other components). 'Yesterday, our author Andrew Schulkind presented our latest Biznology webinar about content marketing. It’s the beginning. Now What? appeared first on Biznology.
WINDMILL NETWORKING | WEDNESDAY, JULY 16, 2014
[Social] How B2B Marketers Can Win with Facebook Contests and Sweepstakes
How B2B Marketers Can Win with Facebook Contests and Sweepstakes by Jim Belosic - Maximize Social Business. Related Stories Valuable Lessons You Can Learn from Successful Brands on Facebook Use Facebook Status Updates to Drive Traffic to Your Blog Brand Management and Social Media Monitoring Hacks for reddit. Facebook
MODERN B2B MARKETING | WEDNESDAY, JULY 16, 2014
[Social] 10 Blogs to Bookmark: Content Marketing Edition
Areas of Expertise : Social, mobile, branding. 'Author: Maggie Jones Marketers love blogging, so it’s no surprise that there’s a huge number of blogs devoted to the art and science of all things marketing. Unfortunately, marketers with limited time on their hands (remind you of anyone?) Up first? Content marketing, of course!
TRADESMEN INSIGHTS | WEDNESDAY, JULY 16, 2014
[Social] Why Content Curation is an Important Marketing Tool to Reach the Professional Tradesman
content can be segmented for social media and drive folks to your curated site with more information that they requested. 'What is Content Curation? Content curation is the process of sorting through the vast amounts of content on the web and presenting it in a meaningful and organized way around a specific theme. builds your brand.
HUBSPOT | WEDNESDAY, JULY 16, 2014
[Social] SEO Evolved: Why Quality Content Is Instrumental to Off-Page SEO
If you''re wondering how social fits into all this, check out the full ebook to hear from Dharmesh Shah himself on the matter.). Off-page SEO. How the heck are we supposed to do that stuff? Remember back in the day , when you could work out those sweet link exchange deals with your buddies? ” Boom. Off-page SEO = Done. ready? Pssst.
GROW - PRACTICAL MARKETING SOLUTIONS | WEDNESDAY, JULY 16, 2014
[Social] Does blogging still matter in 2014?
Readers used comments to engage with the author, but that role is now dominated by other social media outlets. have not had the same experience as Mars — my blog community is still vibrant and growing, it is my major source of business leads, and it is still my number one social media priority. Fast forward four years.
VIDYARD | WEDNESDAY, JULY 16, 2014
[Social] Vidyard Launches Integration With Pardot: Feed Your Video Viewing Data Directly Into Contact Records!
With the need for increased transparency and better reporting around which video assets are actually responsible for influencing won deals, we’ve made marketer’s dreams come true once again, creating a means for you to identify viewers and track how they engage with videos on Pardot landing pages, webpages, third-party sites and social channels.
IT'S ALL ABOUT REVENUE | TUESDAY, JULY 15, 2014
[Social] Marketers Have Gained Their “Seat at the Table,” Now it’s Time to Prove Why They Deserve it
And the customer has more power than ever before, with social and mobile technologies amplifying their voice and global competition giving them unparalleled choice. 'by Kevin Akeroyd | Tweet this The onus is on us. As a recent Harvard Business Review study noted, 77% of customers currently cite no relationship with a brand.
BLUE FOCUS MARKETING | TUESDAY, JULY 15, 2014
[Social] The Rise of the @SocialEmployee: How to Generate Word of Mouth #TEDx #SocBiz #SHRM
'Recently, my TEDx Navesink talk, “ The Rise of the Social Employee ,” was released online, along with all of the other wonderful talks from that day. As I explain in my speech, we’ve entered an era where brand eminence lies in the ability of social employees to engage authentically through social media. Master the 80/20 Rule.
CRIMSON MARKETING | TUESDAY, JULY 15, 2014
[Social] Dominique Levin, AgilOne CMO: Predictive Marketing Analytics Will Change How You Approach Online Marketing [Podcast]
Dominique’s past experience includes previously being the CMO at Fundly, which helps non-profits with social media fundraising; and she was CEO and CMO at LogLogic, a big data analytics company which was sold to TIBCO. Cloud based predictive marketing analytics is about to change that dramatically. Marketing Technology Podcasts
HUBSPOT | TUESDAY, JULY 15, 2014
[Social] How to Set Up Gmail Filters to Prevent Inbox Overload [Quick Tip]
One trick that''s worked like a charm for me is to set up Gmail''s automatic filtering, so those annoying social network notifications automatically skip my inbox and land in a dedicated folder. 'There are lots of things that can stress you out at work, but a cluttered inbox has to be near the top. Those go in another folder. Click enter.
WRITTENT | TUESDAY, JULY 15, 2014
[Social] 6 Principles of Persuasion for an Amazing Copy
Social Proof. Social Proof. Social proof was a powerful phenomenon when Cialdini performed his groundbreaking research in the early 1980’s. You probably rely on social proof more than you realize to determine the credibility of brands. Here’s one example of social proof you see on a daily basis: Image source.
VERTICAL RESPONSE | TUESDAY, JULY 15, 2014
[Social] Business Cards: The Good, the Bad, & the Ugly
Social media handles. 'Handing out business cards is essential for networking, building brand-awareness and gaining potential new customers. At VerticalResponse, we consistently attend trade shows all over the country, so we see a lot of business cards. What gives? The Good. What are some business card must-haves? Your name. Your title.
SAZBEAN | TUESDAY, JULY 15, 2014
[Social] 5 Tips for Better Twitter Advertising
Twitter advertising can be a very cost-effective way to increase the reach of your social media marketing. News & Notes Social Media Social Networks internet marketing strategy promoted tweets social media marketing social media strategy twitter web strategy '(Photo credit: Wikipedia). Good Messaging.
WINDMILL NETWORKING | TUESDAY, JULY 15, 2014
[Social] Social Deployment And Content Marketing are NOT the Same
Although social deployment and content media are indeed entangled in the same marketing fabric – they are … Continue Reading. Social Deployment And Content Marketing are NOT the Same by Justice Mitchell - Maximize Social Business. 'There are a lot of misconceptions when it comes to the term “content marketing.”
B2B MARKETING INSIDER | TUESDAY, JULY 15, 2014
[Social] Are You Ready For Marketing 2020?
These “social news” content leaders include both newer players like Buzzfeed and Huffington Post , and Vice as well as more traditional news outlets like the BBC and The Guardian. And these publishers are all seeking new ways to generate revenue from the modern marketer: one that understands digital, social, mobile consumers. Strateg
WEBBIQUITY | TUESDAY, JULY 15, 2014
[Social] The Future of Digital Marketing According to the Giants
These purchases tell us that real-time information delivery, social interaction, immersive content and improved ecommerce experiences are in store for us in the near future. Facebook Marketing Strategy Social Media Marketing digital marketing Google Sony Yahoo 'Guest post by Clayton Wood. Google, Yahoo! Let’s have a look.
GROW - PRACTICAL MARKETING SOLUTIONS | TUESDAY, JULY 15, 2014
[Social] If I were the King of Facebook …
Related Stories New insights into online radio, podcasting and Google + The economics of social media and why the Facebook-WhatsApp deal makes sense Five unusual podcasting tips from the trenches Is being disruptive a business strategy? economics of social media facebook Facebook marketing Podcasts The Marketing Companion
LEADERSHIP | TUESDAY, JULY 15, 2014
[Social] 10 Ways to Empower Channel Partners and Drive Sales Growth
Show them how to leverage social media. Many B2B players today have started realizing that volume of social media activity alone cannot fuel demand generation. What is needed is a social conversion solution. The reality is that the demand generation responsibility rests almost entirely with the manufacturer.
HINGE MARKETING | MONDAY, JULY 14, 2014
[Social] Is It Time to Upgrade Your Blog?
Webinars, videos, and articles are prominently featured with the new design, with links that allow for easy social media sharing. Online Marketing Social Media 'Once you’ve been blogging for a while, you’ll hit a point where you start to wonder: Is it time to upgrade my firm’s blog? Are we missing any features?
THE B2B RESEARCH BLOG | MONDAY, JULY 14, 2014
[Social] Insights from the B2B Barometer
Third, content creation and social media are the fastest growing areas of spend. A net of 50% report greater investment in content, and 45% do the same for social media. 'The B2B Barometer explores economic confidence and spending patterns amongst B2B marketers. I’d like to share a few of the study’s key findings here.