• LEADERSHIP  |  TUESDAY, JULY 28, 2015
    [Social] The Key to B2B Marketing Transformation: Integrate People, Processes and Technology
    Is data gathered from social media collated with customer insights gleaned across other channels? Are we equipped to personalize social interactions with customers across various channels? Each week, I get some very interesting questions from members of our exclusive, invitation-only B2B LinkedIn Group. Is there one? You’re not alone! 
  • NUSPARK  |  TUESDAY, JULY 28, 2015
    [Social] Effective Social Selling = Mindset over Tactics
    What is it about the term “Social Selling” that gets people riled up? Many say that sales people should concentrate on honing their sales skills rather than social media skills. Some discount social altogether as a non-starter. So why the disparity in nailing down a good social strategy for sales teams? Who’s right?
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Social] My online influencer research and engagement process
    Today, I’ll share the how I go about researching, collecting, discovering, and populating my online influencer lists.  A few of my offerings include online influencer outreach , long-tail blogger outreach , and social media marketing  so a major part of my services include sifting through the entire Internet ( The Internet is big.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 28, 2015
    [Social] Small Conversion Actions Are Better Than No Conversion Actions
    Social sharing elements / user-sharing capability (email, bookmarking, etc). While researching keywords for a client, I came across an excellent resource (from one of their competitors) that performed well in organic search for a particular keyword opportunity. Based wondered how many other searchers had a similar experience.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Social] Want More Leads But Don’t Have A Blog? Here’s How To Get Started
    After 10 weeks, look at your analytics to see which ones got the most traffic, comments and shares on social media. Did you know companies that blog have 55 percent more website visitors and get 70 percent more leads than those that don’t blog? Here’s how to get started. Content is the fuel that drives successful marketing. Demand Generatio
  • VERTICAL RESPONSE  |  TUESDAY, JULY 28, 2015
    [Social] Twitter’s New Analytics: What You Need to Know
    Audience Insights provides small business owners with valuable information they can use in their social media campaigns. Share your experience with us in the social comments. Social Media Audience Insights Twitter analyticsIt can be found and explored within the Ads page on Twitter. How it Works. Looking at all Twitter users.
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, JULY 28, 2015
    [Social] 10 Key Social Insights About CMOs - and the Huge Opportunity Many are Missing
    And of course in today's world, the best and most direct way to engage with someone is via the use of social media, which according to Carter Hostelley, CEO of LeadTail is the #1 thing CMOs have in common. Social media influence is shifting, from the notion of simply having a large audience to that of having a highly valuable audience.
  • WINDMILL NETWORKING  |  TUESDAY, JULY 28, 2015
    [Social] 7 Questions to Help Create Healthy Employee Engagement
    This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz. Questions to Help Create Healthy Employee Engagement by Joe Ruiz - Maximize Social Business. In a recent post, I wrote about employee engagement and offered five ways to engage employees. decided to pursue the topic […]. Author information.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Social] 15 Resources To Help Improve Your Personal Branding
    If you do the pre-work before you start to investigate changes, hire someone to help or attend a workshop then you will get the most out of your personal investment and our social brand will be hitting on all cylinders! So, take stock of your current social snapshot. Social Mediathink she is crazy. How to tweet .
  • TRADESMEN INSIGHTS  |  TUESDAY, JULY 28, 2015
    [Social] Are You Using Landing Pages to Help Qualify Leads?
    Marketing Tips Social Marketing Traditional Marketing how to improve performance of your landing pages how to use landing pages to qualify leads John Sonnhalter why landing pages need to be part of your nurturing program why use landing pagesBy John Sonnhalter, Rainmaker Journeyman at Sonnhalter. Powerful content  – Keep it relevant.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Social] 10 Marketing Over Coffee Podcasts You Should Check Out
    According to John, it is “a unicorn of a book,” because David saw the convergence of user generated content, self-publishing crushing the old models of newspapers and magazines ruling all, and the explosion of social networking. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 28, 2015
    [Social] The real problem with real time marketing
    gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement. Are you ready for this? Let's go!
  • CONNECTING ELEMENT  |  TUESDAY, JULY 28, 2015
    [Social] How to exploit the power of social influencers
    Organic reach for companies on social media is dwindling, meaning that fewer users will be seeing your content. One way to address this challenge is to tap into the power of social influencers – a tactic that not only could help boost your brand’s visibility, but also its credibility.
  • HUBSPOT  |  TUESDAY, JULY 28, 2015
    [Social] How to Generate More Leads & Customers Using Social Media Videos [Free Ebook]
    Social media posts that contain videos boost views by 48% , and visual content on Facebook specifically increases engagement by 65%. Not sure where to start with video for your social media account? This guide will show you how you can start making videos that are optimized for each social media platform today. year over year.
  • WEBBIQUITY  |  TUESDAY, JULY 28, 2015
    [Social] 14 Dazzling Digital Marketing Stats and Facts
    80% of consumers do “a lot” of online research for major purchase decisions, and 46% say they count on social media when making such choices. •  But getting results isn’t easy. 46% of online users count on social media when making a purchase decision. – Director of social media: 42,000 – $105,000.
  • HINGE MARKETING  |  TUESDAY, JULY 28, 2015
    [Social] 7 Strategies to Generate Better Accounting Leads
    Get serious about social media. Social media is not a fad or a treat to utilization. If you don't have a strong presence on social media, you are missing an important communication channel to your potential clients. In fact, about 60% of your accounting services buyers are checking you out on social media before purchasing.
  • VIDYARD  |  MONDAY, JULY 27, 2015
    [Social] Marketing Automation: The Foundation of Your Marketing Tech Stack
    Why add marketing automation into your stack? A MAP can help you organize and manage those complex and time consuming tasks that need to be coordinated with each other, including: Social media marketing and other early-funnel tactics to attract leads. Content marketing that help leads progress along the funnel and convert to sales.
  • WINDMILL NETWORKING  |  MONDAY, JULY 27, 2015
    [Social] Use Google Analytics to Discover the Quality of Your Social Media Traffic
    Leah Mazur contributes a monthly column on Social Media Traffic Generation. Use Google Analytics to Discover the Quality of Your Social Media Traffic by Leah Mazur - Maximize Social Business. Social Media Traffic GenerationHowever many feel overwhelmed with all the data available in their analytics. They […].
  • B2B MARKETING UNPLUGGED  |  MONDAY, JULY 27, 2015
    [Social] Why Candy Crush is Eating Your Brain
    If we couple that simplicity with Fogg’s three core motivations — seeking pleasure and avoiding pain; seeking hope and avoiding fear; seeking social acceptance and avoiding social rejection, we have a pretty good shot at getting people to do something useful like flinging birds at pigs. 3. Candy Crush is extremely habit-forming.
  • B2B MARKETING INSIDER  |  MONDAY, JULY 27, 2015
    [Social] The Best In B2B Technology Content Marketing
    The team covers everything from writing the content, to distributing and optimizing on social, to designing visuals that bring the content to life. As a result, the team has seen about a 300% year-over-year increase in eBook shares and downloads, and a 150% increase in blog post social shares. The B2B technology process is complicated.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, JULY 27, 2015
    [Social] Why Big Data will go away soon
    Related Stories An inside look at innovation hot spots and how to get your idea noticed How to be “Future Ready” for a career in marketing Are you in a social media experiment? I was on a panel recently with four super-smart, deeply experienced marketers. “Think in terms of omni-channel.” Winds of change.
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Social] 5 Tips for Increasing Your Average Order Value
    Not only will you catch those who might not have planned a purchase, but you’ll also get all their friends when they go share their luck on social media. Marketing your ecommerce site is only one way to increase your revenue. There are other things you can do on a daily basis that just might convince buyers to order more products. Ecommerce
  • HUBSPOT  |  MONDAY, JULY 27, 2015
    [Social] So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
    Most people immediately think of these four channels: Social, email, blog, and paid amplification. But after you've exhausted your social media accounts, emailed it to part of your database, blogged about it, and paid for advertising, where do you look to next? We've all had it happen before. You spend days creating an ebook. And then.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Social] Healthcare Digital Marketing Industry Update – July
    Topic categories range from social media and content marketing, SEO and digital strategy, to broader healthcare industry news. On June 15, Mayo broadcasted a live session on legal issues around healthcare social media. For more timely social media updates, check back for our bi-weekly Social Media Update blog posts.
  • FATHOM  |  FRIDAY, JULY 24, 2015
    [Social] Tango Strategy: Approaching Marketing Like a Ballroom Dancer
    After countless lessons, social events and even a few competitions as a 2-year student of dance, I think I’ve learned enough to draw some meaningful parallels between these two worlds. social signals and consumption patterns) leads to excellent performance. My instructor and I competing in a national-level chacha heat. Details. 
  • KOMARKETING ASSOCIATES  |  FRIDAY, JULY 24, 2015
    [Social] 5 Ways to Modernize Your B2B Branding and Marketing Online
    If you haven’t done any social media at all, maybe it’s time to step into the waters. Many times, both b2b and b2c organizations will receive reviews, news coverage, and social media links simply from being an awesome place to work at. Fresh Colors and a New Logo. Sleek Design / UX. Fun, Forward-Thinking Campaigns.
  • VERTICAL RESPONSE  |  FRIDAY, JULY 24, 2015
    [Social] 8 Frequently Asked Questions About Photo Copyrights And Emails
    Taking your own pictures not only helps avoid copyright infringement, but it also gives your emails and social media posts a personalized touch. Emails need images. That’s no surprise. Finding the perfect image can be tricky. To make things more complicated, there are copyright laws. What if you take your own picture, what then?
  • BIZNOLOGY  |  FRIDAY, JULY 24, 2015
    [Social] Small business owners: 5 ways to go on vacation and not feel guilty about It
    Post to social media. Take some photos of it in different locations to post to social media. If you are a sole proprietor, consider outsourcing some of your tasks like sales calls, answering emails, or posting to social media. Local Marketing Social Media Marketing small business social media marketing Vacation
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, JULY 24, 2015
    [Social] Erik Qualman Learns Who Really Owns the Content on Content Pros Podcast
    Erik started talking about social media while everyone else was talking about SEO. Now he gets questions about how to improve social media for business and what's the secret sauce to grow your Twitter followers. He created a video loaded with statistics that told the story of the importance of social media.
  • HINGE MARKETING  |  FRIDAY, JULY 24, 2015
    [Social] Paid Advertising in Professional Services: Which Platform is Worthwhile?
    Ads on LinkedIn can appear across a number of pages on the social network, including a user’s homepage, profile page, inbox, search results, or in Groups. You have a range of marketing tools and tactics at your disposal. There are online and offline tools, and it seems like new ones are popping up daily. Pay Per Click (PPC). Banner Ads.
  • MODERN B2B MARKETING  |  FRIDAY, JULY 24, 2015
    [Social] [Workbook] Start Planning Your Multi-Channel Marketing Strategy Now!
    Our Multi-Channel Marketing Workbook details the types of channels (for example, traditional, digital, and social) and the individual channels (for example, television, website, and Facebook), making it easy for you to evaluate which channels are right for your specific program or campaign. Set Yourself Up For Success.
  • SYNECORE  |  FRIDAY, JULY 24, 2015
    [Social] Email Marketing ROI: Measure with Ease Using HubSpot
    Social Media – Find out which social media sites are generating visits to your site. Moreover, there may be many customers who are recorded under a source such as Direct Traffic or Social Media who received email communications that brought them closer to the bottom of the sales funnel. Don’t believe me? There you have it!
  • HUBSPOT  |  FRIDAY, JULY 24, 2015
    [Social] 12 About Us Page Examples That Are Probably Better Than Yours
    Not only do you get each person's name, position, and headshot, you also get their biographies, ethics statements, a list of recent articles they've written, and social buttons linking directly to their Twitter and Facebook pages and/or emails. So how do you balance your remarkable content creation with your web design needs? Yes, a wrestler.)
  • B2B MARKETING INSIDER  |  FRIDAY, JULY 24, 2015
    [Social] The Content-Ready Buyer Persona
    Social Media & Online Destinations. Recently, Cintell was a proud sponsor of a Marketo webinar with Ardath Albee on the topic of content marketing and buyer personas. You can watch the recording here if you missed it. Buyer personas done right make content marketing decisions crystal clear. . Objectives. What are they responsible for?
  • LEADERSHIP  |  FRIDAY, JULY 24, 2015
    [Social] Interesting Infographics: Social Media Marketing Mistakes (and How to Avoid Them)
    Social media has re-shaped how we approach marketing and customer relationships. Social media can be a powerful tool to connect with customers and prospects, build loyalty and gain exposure. The infographic below describes the 8 most common mistakes companies in social media marketing. Social Media Strategy. Be Social!
  • CRIMSON MARKETING  |  THURSDAY, JULY 23, 2015
    [Social] Why Marketing Should Have a Quota
    An investment in marketing that is higher in the sales funnel, like awareness campaigns, or social marketing might seem difficult to tie to a revenue number. PR and social media content can also drive buyers to a microsite for a free trial or a webcast, or a number of other measurable actions. Leads vs. Opportunities.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] Likes are Great: Leads are Better - How to Grow Your Business Using Social Media
    6 lessons in how social media can connect, relate, and convert prospects into customers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 16, 2015
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid‐Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  THURSDAY, JULY 23, 2015
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • EARNEST ABOUT B2B  |  THURSDAY, JULY 23, 2015
    [Social] The Earnest Charity Tech Pub Quiz
    Social media TechnologyLast week Earnest Labs hosted its inaugural ‘Charity Tech Pub Quiz’. meeting of minds in one of Soho’s finest establishment – the quiz was a chance to try out new technologies, give our brains a work out and raise money for a much deserving school in Kenya. Focusing the mind. Simple. VR for the masses.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, JULY 23, 2015
    [Social] New Data Centre Support for Australian Marketers
    With marketing teams’ fragmented approach to data, content, social and cross-channel engagement, it is no surprise that this broken experience is passed onto customers. Oracle Marketing Cloud customers in Australia are now set to benefit from the expansion of our data centre in Sydney. Data Management Oracle Marketing Cloud
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Social] How to Get a Personalized Assessment of Your Website [Free Tool]
    While Marketing Grader focuses on assessing a website in terms of marketing activities such as blogs, landing pages, and social media, Website Grader is built to specifically focus on the core areas that impact a site's ability to rise to the top of search rankings. Back in 2007, we launched a tool called Website Grader. Got a score below 90?
  • B2B IDEAS @ WORK  |  THURSDAY, JULY 23, 2015
    [Social] The B2B Content Marketing Fail, aka “the Twinkie Effect”
    B2B Social Media Marketing B2B Websites B2B Content MarketingCreating fresh, valuable content for your company’s website not only improves your search rankings and gives your brand a voice, it also shows your customers, your prospects and your industry that you have something to say. And, more importantly, it shows you’re listening.
  • B2B MARKETING INSIDER  |  THURSDAY, JULY 23, 2015
    [Social] Will This Movement End Long Wait Times And Customer Service Nightmares?
    Social MediaHave you ever experiences a customer service nightmare? You are having problems making a call, watching TV, booking a trip or getting online. You call your service provider only to face the maddening number of slow-paced options “press 1 for sales. press 2 for billing. But they ain’t gonna give that up to easily.
  • WINDMILL NETWORKING  |  THURSDAY, JULY 23, 2015
    [Social] How to Speak at the Social Tools Summit
    My first Social Tools Summit, the first social media conference to bring together the companies that develop the social media tools that run our social media organizations as well as the executives and practitioners in companies that are utilizing them or want to learn more about them, was held in Boston on May 12 and […].
  • MODERN B2B MARKETING  |  THURSDAY, JULY 23, 2015
    [Social] 7 Lessons To Help You Produce Content That Converts
    These objectives can range from brand awareness to lead generation, to user/customer engagement, to sales, to lead nurturing, to social advocacy, and to professional networking. 1,000+ social shares. Which social channels will the content be promoted on? Which tools need to be leveraged for social sharing. Peter Drucker.
  • SOCIAL MEDIA B2B  |  THURSDAY, JULY 23, 2015
    [Social] The B2B Funnel is Leaky on the Marketing Side Too
    If I downloaded something about social media management I really don’t need to know that you have more information about mobile marketing. Because you can also share this middle of the funnel content on the company social channels. That’s like selling on social media. All B2B marketers are aware of the funnel.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, JULY 23, 2015
    [Social] Social media challenges to parenting
    Immediately, my fatherly red flags went up and I went into investigator mode, paying even closer attention to what was happening in her world on social media. I was irritated by the situation, and I posted these frustrations on Facebook. Social media and parenting. The same is true for our teens on social media. sociology
  • HUBSPOT  |  THURSDAY, JULY 23, 2015
    [Social] Publishers: Stop Sending Terrible Emails
    For example, if someone clicks on your social media-focused content and downloads offers related to social media management, you could send them a newsletter with several pieces of additional content on social media. The dreaded “unsubscribe” metric. Send Fewer Emails: Focus on Database Consolidation. Media
  • MARKETING ACTION  |  THURSDAY, JULY 23, 2015
    [Social] Fun with Mnemonics: Set SMART Marketing Goals
    For example: Is social engagement a priority? Ready, Set, GOAL! Yes, new technologies have changed the face of marketing over recent years (and wildly expanded the possibilities). But regardless of the new tools available to us, essential marketing strategies are still the same whether the tactic is traditional or digital. Play it SMART.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, JULY 22, 2015
    [Social] Oracle Selected as Strong Leader Among Digital Marketing Platforms
    The Oracle CX Portfolio includes Oracle Marketing, Oracle Commerce, Oracle Sales, Oracle Service, and Oracle Social. The overarching Oracle Cloud Software-as-a-Service suite includes not only sales, marketing, social, and customer service, but also back-office applications such as HR and enterprise resource planning. ” (Page 8).
  • THE FORWARD OBSERVER  |  WEDNESDAY, JULY 22, 2015
    [Social] Why B2B Lead Generation Without Content Is Like Fishing Without Bait
    Generating social media shares and inbound links.and best of all, it generates quality leads for less money (when compared to more traditional marketing). Are you actively pursuing B2B lead generation but still not getting results? You might be fishing without bait. Here’s how to catch the big ones. Deep sea fishing is big business. Articles.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, JULY 22, 2015
    [Social] Social Selling Webinar: Fill Your Pipeline in 5 Easy Steps
    Social selling is all the rage these days. For once, ho […].
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Social] 5 Things you Need to Consider when Building a Marketing Tech Stack
    From social management to email automation and through-the-funnel analytics, many organizations have a plethora of tools making up their marketing tech stack. A marketing tech stack may not be as delectable as a warm pile of soft and fluffy, freshly cooked pancakes, dripping with butter and bathed in sweet syrup. It’s easy to measure.
  • VIDYARD  |  WEDNESDAY, JULY 22, 2015
    [Social] Vidyard Announces 2015 Video Marketing Awards to Honor Innovative Use of Video Content
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. 6-7 in San Francisco. Entries are due by Aug. About Vidyard. Phone: (226) 220-5351.
  • B2B MARKETING INSIDER  |  WEDNESDAY, JULY 22, 2015
    [Social] Content Is The Key To Social Selling Success
    Content marketing is the key to open the door to your social selling success. Don’t See The Connection Between Content Marketing and Social Selling? Ways To Source Content For Your Social Selling Strategy. Check out this social-selling problem solver’s cloud blog at Cloud Disruption. Are they finding you?
  • VERTICAL RESPONSE  |  WEDNESDAY, JULY 22, 2015
    [Social] 7 Ways to Use Marketing Automation to Grow Your Business [GUIDE]
    In this guide, we’ll cover the specific automated steps you can implement for email and social media marketing. If you use an automated platform for social media updates, you can schedule a series of posts at one time. 2. With automation, you can set up emails and social media posts in advance. 4. Save time. Excellent!
  • WINDMILL NETWORKING  |  WEDNESDAY, JULY 22, 2015
    [Social] Do You Know China’s Baidu Social Network?
    Olivier Verot contributes a monthly column on Chinese Social Media. Olivier, who describes himself as, "A French man lost in China for several years," speaks Chinese, reads Chinese, and uses Chinese social media almost everyday. Do You Know China’s Baidu Social Network? by Olivier Verot - Maximize Social Business.
  • HINGE MARKETING  |  WEDNESDAY, JULY 22, 2015
    [Social] 12 Marketing Techniques to Increase Your Firm’s Visibility
    Social Media. Social media is the online, modern day version of networking. Your social media posts should deliver value, not just include links. Start with one webinar (and don’t forget to promote on social media!) Has web traffic increased? Are you seeing more conversions and leads? High Performance Website.
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Social] Quality vs. Quantity: A 6-Month Analysis of the Age-Old Blogging Debate
    The distribution of traffic sources remained fairly constant across all channels in all phases of the experiment -- except for the two most reliant on quantity: email and social. Both email and social had a dip in traffic during the LVHC phase, but remained steady during the Benchmark and HVLC phases. Social. Our Metrics. Email.
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Social] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • FATHOM  |  WEDNESDAY, JULY 22, 2015
    [Social] How to Use Twitter Audience Insights for Your Content Strategy
    As digital marketing continues to shift towards this crucial notion of putting the audience first, social channels are following suit to help advertisers create messaging that resonates with users. Using Twitter’s audience insights for social media is one thing – but how can it be leveraged for a content strategy? Be creative!
  • HUBSPOT  |  WEDNESDAY, JULY 22, 2015
    [Social] Want More Traffic to Your Website? Try These 5 Tools & Tips
    Checking if your content is being shared on social provides you with great feedback on how well the content you're publishing is resonating with your audience. SEO Social Media Advertising DailyThere are many things you can do in eight minutes or less. You can tidy up your to-do list. You can chip away at your mountain of emails.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Social] Fathom Social Media Update
    Welcome to the Fathom Bi-Weekly social media update to help you stay up-to-date on the latest changes happening in the world of social media. Stay tuned for another Fathom Social Media Update, published biweekly, where you can get all the latest social media news. Social MediaHappy reading! More information here.
  • FATHOM  |  TUESDAY, JULY 21, 2015
    [Social] Leverage Your Hospital Ratings from the U.S. News & World Report
    This turns your recognition into an engaging, shareable piece of content that’s perfect for social media or a blog. Remember to share several times across your social networks, especially on Twitter. Today was the official release date of the 2015-2016 U.S. Many of our clients were awarded top hospitals both regionally and nationally!
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Social] Rebranding Your Company? How NOT to Kill Your SEO in the Process
    Our social media account handles and/or descriptions. Social Media. Update your social media profiles with your new brand information and use them to get your new name out there. This is a great time to invest in paid social to expand your reach. Considering a rebrand? You’re probably aware that it will be no easy feat.
  • KOMARKETING ASSOCIATES  |  TUESDAY, JULY 21, 2015
    [Social] 11 Key Factors In Building Landing Pages for B2B Search Engine Marketing Initiatives
    place to drive PPC, remarketing and / or social media advertising campaigns. Social Media / User Sharing. Social Media & User-Specific Share Functionality. Examples may include: Social sharing elements for popular social media platforms. Why build individual landing pages? Call to Action / Action Words. Learn.
  • BIZNOLOGY  |  TUESDAY, JULY 21, 2015
    [Social] GetResponse makes it easiest to start an email newsletter compared to Aweber and MailChimp
    If you can’t use a tool you won’t use a tool. Gmail is so much easier to use than even Hotmail, AOL mail, Yahoo Mail, and especially Eudora, Thunderbird, and Microsoft Outlook. DropBox is so easy, FTP is too hard. Sophisticated Email Marketing Campaigns Shouldn’t Be So Hard. But  GetResponse is. once joined AWeber. And paid for it.
  • EMAGINE B2B BLOG  |  TUESDAY, JULY 21, 2015
    [Social] 5 Vital Signs Your Website Needs To Be Revived
    You can add contact information to your social profiles/pages too! It’s time for your yearly check up and we all know what’s coming next: avoidance. We get it! trip to the doctor’s office takes time, effort, and pulls you away from your job and other responsibilities. But is it all worth it in the end? Patients aren’t solely patients.
  • VERTICAL RESPONSE  |  TUESDAY, JULY 21, 2015
    [Social] Add Some Zen to Your Marketing with Optimonk
    Contacts grabbed via Optimonk campaigns will then be synced to your VR lists, where you can begin using VR’s email, social campaigns and reporting to engage and retain your customers. Successful small business owners often use a variety of tools and platforms to reach their customers. So how does Optimonk work with VerticalResponse?
  • WINDMILL NETWORKING  |  TUESDAY, JULY 21, 2015
    [Social] How to Make Blogging Pay Dividends for Your Business
    How to Make Blogging Pay Dividends for Your Business by Dave Schneider - Maximize Social Business. I get it – you don’t have time to blog. Not me. struggle with this problem […]. Author information. Dave Schneider. Dave Schneider contributes a monthly column on Blogging. Twitter | Facebook |. Blogging
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Social] Content Marketing Strategy: A Comprehensive Guide for Modern Marketers
    The most common components of a content marketing program are social media networks, blogs, visual content, and premium content assets -- like tools, ebooks, or webinars. Manage social media. Blogging on an ongoing basis in support of your other projects and to attract site visitors through search, social, and our email subscribers.
  • LEADERSHIP  |  TUESDAY, JULY 21, 2015
    [Social] B2B Personalization is Still Far from ‘Wash-Rinse-Repeat’ Mode …But You Can Create the Right Framework
    Yes, the marketing landscape has changed dramatically with digital, social, and mobile. Chet wanted to pitch to Charlie that they start marketing at trade shows. He made an appointment and worked hard on a presentation for Charlie. Chet replied that he wanted to see the company participate in trade shows to increase lead generation and sales.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, JULY 21, 2015
    [Social] How to promote your content without being spammy
    Connecting your social properties. Related Stories 10 Simple ideas to achieve more content sharing now There is no community on social media Polish up your best content to drive content marketing value. The amount of information on the web is exploding, making it more and more difficult to stand out. Embedding tweetable quotes.
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 21, 2015
    [Social] Banners Have 99 Problems And A Click Ain’t One
    18% said they trust posts by brands or companies on social sites. ( A couple of years ago, when he was still with WPP’s Mindshare, I heard Scott Sorokin explain how 99.99% of people who see a banner ad will ignore it. Tweet This ]. But clicks aren’t the only problem that banners face. The First Banner Ad. Whoa!!! Sticky ). 4.
  • HUBSPOT  |  TUESDAY, JULY 21, 2015
    [Social] Growing Your Publication's Email List (The Right Way)
    Socialize Your Content. Readers share content across social networks to increase their professional credibility and indicate they’re in-the-know. 2014 study found that, 31.2% of overall traffic to website was driven by the top eight social media networks , with Facebook and Pinterest leading this drive. An important note. Medi
  • CONNECTING ELEMENT  |  TUESDAY, JULY 21, 2015
    [Social] Do brands need to be fluent in emoji?
    Blog emojis Instagram social media social posting social strategy tone of voice Twitter visual sharing writing for socialAdopting the new pictorial lingo of the millennial generation can give a welcome boost to your engagement levels. Find out why marketers need to learn to ❤ emojis. appeared first on Connecting Element.
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