• MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  SATURDAY, OCTOBER 18, 2014
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • PWB MARKETING BLOG  |  FRIDAY, OCTOBER 17, 2014
    [Social] Social Media Tweetable Facts
    'Social media statistics these days are all about big data, how companies are collecting (and using) the data, where this data comes from and how social media sites are used.  Do you know the recent B2B social media facts from fiction? FACT] 74% of online adults use social networking sites. @pewresearch TWEET THIS.
  • FATHOM  |  FRIDAY, OCTOBER 17, 2014
    [Social] How Permission Based Marketing Can Help Your Company’s Digital Efforts
    Luckily permission based marketing — in combination with a solid social media strategy — could be exactly what your company needs to cut through the interruption advertising clutter. but remember: you must earn an invitation onto consumers’ social media channels. Interruption marketing is present online, too.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Social] 5 Marketing Takeaways From Dreamforce 2014
    All business is social business – Social media is here to stay and now plays a critical role in all business. Social has become the preferred medium of communication for consumers and businesses to connect, share content, and communicate. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • GREAT B2B MARKETING  |  FRIDAY, OCTOBER 17, 2014
    [Social] 11 Rules You Must Follow to Be a LinkedIn Marketing Master
    As a B2B marketer, one of the best social media tools you can use is LinkedIn. wrote about this in a 2011 blog post titled Is Social Media a Marathon or a Sprint ? Don’t put social items on LinkedIn. ll talk about other social media in future posts. LinkedIn Marketing Social Media Social Media Marketing
  • ANNUITAS  |  FRIDAY, OCTOBER 17, 2014
    [Social] 5 Best Practices for Engaging a Global Audience
    If you’re marketing in Brazil and don’t have a presence on  Orknut , their most popular social media channel, you won’t be that effective. Talk '*Today’s post was written by guest blogger, Liz O’Neill Dennison, content marketing manager at Kapost. Here are 5 best practices to follow: Identify Themes for your Messaging.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 17, 2014
    [Social] Creating Viral Content Comes Down to Just Letting Go
    Social Media bob herzog content marketing fun marketing humorous marketing viral content viral marketing 'If I told you an Ohio traffic reporter had over a million views of his video on YouTube, you would probably be surprised. When was the last time your content or videos got that many views (and that’s in one week)?
  • BIZNOLOGY  |  FRIDAY, OCTOBER 17, 2014
    [Social] Can social responsibility initiatives strengthen a brand image AND satisfy investors?
    'More companies are adding cause related or social responsibility initiatives, especially since this appeals strongly to millennials. There is a definite trend of more companies committing to a specific social mission, whether it involves environmental, health, poverty, social inequality, or other sustainable initiatives.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 17, 2014
    [Social] Recruitment : The Success of a Social Referral Program
    Why outsource candidate recruitment when your employees are […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Social Recruiting But does serious gaming belong in business?
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 17, 2014
    [Social] Why the Best in Business Keep Looking for a Job = Even Though They Have One
    We love comments and those who share on social media too. 'Some of the smartest people in business keep looking for a job – even though they have one. Marketing looks for Mr. Right. Sales looks for Mr. Right Nows. An awesome new video from Find New Customers is right here. Check it out! Paul Dunay. Change happens all the time.
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social] The Sophisticated Marketer's Guide to Generating More Leads With SlideShare
    Titles are arguably the most important part your SlideShare -- it’s the only part of the presentation most people will see before they decide to view it, particularly in social media and the SERPs, so you better make sure it’s a good one. Right now, SlideShare doesn''t allow you to select a preview image for social networks.
  • WRITTENT  |  FRIDAY, OCTOBER 17, 2014
    [Social] 32 Resources to Write Great Blog Headlines
    Did you know that by including the most viral words or phrases you can improve your click-through rates from search engines and social media? The Science of Writing Must-Click Headlines on Social Media. 'Image source. million blog posts are written every day. Don’t know how to keep up? It’s a real rat race out there! Right?
  • HUBSPOT  |  FRIDAY, OCTOBER 17, 2014
    [Social] The Social Media Manager's Guide to Staying Organized
    'Managing social media accounts for a brand, no matter how big or small, is not easy -- and one of the biggest and most consistent challenges is staying organized. How on earth do busy social media managers keep their ducks in a row? 2) Schedule social posts ahead of time and in bulk. Social Media How do they do it?
  • VIDYARD  |  FRIDAY, OCTOBER 17, 2014
    [Social] Why You Need to Start Thinking Like a Media Brand
    This means that whether you’re competing for attention on social platforms, email marketing, YouTube, or elsewhere, you have to be as interesting or relevant as anything else vying for attention there. 'As a marketer, you’re looking to create a feeling with your content. You know the one. mean, holy smokes, these are incredible.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, OCTOBER 16, 2014
    [Social] Managing Digital Disruption: 12 Takeaways From Modern Marketing Experience Europe
    “The world is changing because of social and mobile, and this is a huge transformation that all companies are going to have to go through,” said Jeff Henley, Vice Chairman of the Board at Oracle. 'The theme of “digital disruption” was a core part of the event agenda this week at Modern Marketing Experience Europe.
  • FATHOM  |  THURSDAY, OCTOBER 16, 2014
    [Social] Holiday Marketing Planning for Retailers [Infographic]
    Links and social shares are also a great capture at this time. PPC: Continue monitoring prices for competitiveness and update ads accordingly (retargeting, Google Shopping, social media, etc.). '3 in 4 consumers say online research will help them decide which gifts and brands they’ll buy this holiday. October. Free shipping. November.
  • KOMARKETING ASSOCIATES  |  THURSDAY, OCTOBER 16, 2014
    [Social] SMX East 2014: Key Takeaways & Statistics from the Show
    Whether it’s in search results, through social media, or through paid advertising, the goal is to get a client in front of their audience. Out of 150 million views to BuzzFeed, 75% comes from social media. 'At the beginning of October, Derek and I headed down to New York for SMX East. Photo courtesy of Akvile Harlow. That’s crazy!
  • VIRALLY BLOG  |  THURSDAY, OCTOBER 16, 2014
    [Social] Is re-targeting creepy?
    That is where our clients see the best from Virally with our landing pages having social sign in it enables prospects to quickly trade their social profiles in exchange for your valuable content in just a few seconds. 'I have been pondering this thought for a while. Did you know Virally has a free forever account available?
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, OCTOBER 16, 2014
    [Social] Why Prospects AND Reps Will Love These 2 Sales Voicemail Templates
    Have a few templates for different stages in the buying cycle, and show you care by doing research about each specific contact on social and company channels. Here are a few sales voicemail templates you can use today to pique your prospects’ interests: The Social Selling Template. If the average voicemail response rate is 4.8%
  • BIZNOLOGY  |  THURSDAY, OCTOBER 16, 2014
    [Social] Link Building Basics: Tracking Results
    Take inventory of your past content regularly – examine the number of backlinks and social shares to help guide future content ideation. 'Hello, and welcome to the newest edition of my Link Building Basics series here on Biznology. This installment marks the conclusion of my six part series on the basics of building links. Site audits. Recap.
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social] Draw Me a POEM: Define Media Influence
    'To stand out in the age of social media, companies should focus their strategies on content and influence online marketing, and aim to position themselves among the influencers in their area. This monthly Social Media Influence column is contributed by Raymond Morin. Social Media Influence Author information. Raymond Morin.
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 16, 2014
    [Social] The 2 Main Reasons Why People Share Content Online – Guest Post
    The ONLY 2 Reasons Users Share: Social Currency – If somebody shares a funny cat video on Facebook, they’re not doing it because they love the video. They’re doing it because they want to make their friends laugh – and they want the social capital that comes with it. Filed under: Social Sharing , Twitter. Exactly.
  • MODERN B2B MARKETING  |  THURSDAY, OCTOBER 16, 2014
    [Social] Rated I: For Strong Infographic Content
    'Author: Ellen Gomes At Marketo we have a pretty interesting and diverse set of infographics – covering topics from marketing automation and social networks , to kittens and bacon. Make it shareable by including buttons to social networks and pre-drafted social messages for your viewers. Infographics for everyone! Production.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Social] Are You an Ambivert? What It Means for You at Work
    The term itself isn''t new: It was coined in 1927 by social psychologist Kimball Young in Source Book for Social Psychology. They are "socially comfortable and interactive, yet relish ''down time alone'' more than extroverts and less than introverts. They''re at ease in social settings. You''re not alone. More successful?
  • WINDMILL NETWORKING  |  THURSDAY, OCTOBER 16, 2014
    [Social] My Top 25 Social Media for Business Quotes
    'Over the course of speaking to thousands (if not tens of thousands) of professionals at a few hundred events over the last 5 years as a social media speaker, I’ve seen more and more of my attendees mention that certain things that I said resonated with them. Social Media Quotes
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, OCTOBER 16, 2014
    [Social] Dare to Be Stupid: A lesson for B2B marketers from Weird Al
    The social media forecast: Cloudy! How to set up a Social Media Command Center Why Ann Handley is the Queen of Content. After all, the guy came up with an answer for the age-old question, B2B and social media business strategy Technology b2b marketing james hahn new technology weird al 'By James Hahn II, {grow} Community Member.
  • HUBSPOT  |  THURSDAY, OCTOBER 16, 2014
    [Social] 9 Revealing Inbound Marketing Insights From the U.K. [SlideShare]
    7) Social and email are the top lead sources for UK marketers. marketers said that social has become more important as a lead source over the last 6 months.” salespeople believe social media has become a more important lead source in the last 6 months.” edition of the State of Inbound: Inbound Insights U.K.
  • VIDYARD  |  THURSDAY, OCTOBER 16, 2014
    [Social] Research to Revenue: How to Master Social Selling
    It’s time for social selling. But seriously: social selling is all about meeting these behavioral changes and getting away from the cold call. What is Social Selling? Let’s break this definition down and take a deep dive into the 4 components of successful social selling. On social, that is. Research. Be Relevant.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Celebrate the 2014 Markie Award Winners!
    Now in its eighth year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 12 categories, including IT-marketing collaboration, social marketing, content marketing, marketing metrics and campaign creativity. Best Social Campaign – Marriot Rewards. Best Data Orchestration – FIS.
  • DIANNA HUFF - B2B MARCOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Manufacturing Buyers Read Print Trade Magazines (Shocking!)
    few things of interest: I was quite surprised to learn that 56% of survey respondents don’t use social media and that Twitter and Facebook are blocked at 20% of companies. Manufacturing buyers find social media, with the exception of YouTube and LinkedIn, a waste of time or feel neutral about it as a business tool. Freedom!).
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Top Holiday Social Media Trends for 2014 [Infographic]
    Website traffic and sales have a huge potential to grow during this time of year -- and social media will be a key player as people get more excited about the holidays. But where to start with your holiday marketing strategy on social media? Social Media Let''s look at what other marketers are thinking about this season.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Return on Sales Enablement: The Adoption Challenge
    'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. But also begs the question – is the large investment in CRM and sales enablement delivering an adequate payback? You are not alone if you are getting mixed results. The buyer is now in control.
  • LEADERSHIP  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] If You Really Want to GIVE More…
    Social media allows us to be very innovative and do things we couldn’t before. Revisit this case study on Social Marketing Innovation. 'Thanksgiving weekend in Canada offers an opportunity for us to take the time to reflect on life and be thankful. It can be harnessed to create wonderful experiences in your life. Share your thoughts.
  • FATHOM  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Double Your Impact & Reach The Community With Your Hospital Blog [Webinar]
    In one year, Wyoming Medical Center’s blog – The Pulse – has doubled its outreach not only in direct hits on the blog, but has also helped to grow Wyoming Medical Center’s other social media platforms. 'Reaching The Community With Your Hospital Blog. Free webinar on 10/22 at 2pm est. Register Today. Healthcare
  • VERTICAL RESPONSE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] 10 Reasons Social Logins Could Be a Game Changer
    'Social logins – You see them often, and you’ve probably used them several times to log on to various web sites. They use existing login information from your various social networks, such as Facebook for Twitter to create a single sign-on experience. What are the benefits of using a social login? More revenue.
  • BIZNOLOGY  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] Yesterday’s webinar: How to Build Your Influencers in Social Media
    'Yesterday, our author Chris Abraham  presented our latest Biznology webinar about how to grow your social media influence. Whether you’re just dipping your toe into the social media waters or you’re a competent swimmer, there’s always more you can do towards increasing your online presence by building up your influencers in social media.
  • WINDMILL NETWORKING  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] How to Create a Unique Social Hotel Experience
    'Since social media is now commonplace, especially when it comes to travel, hotels are burdened with the additional responsibility of standing out among the noise. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Social Media for Hospitality Author information. Debbie Miller.
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] To Protect Your Sales Margins, Nothing is Free
    love comments and those who share on social media too. 'How to Win Big Deals without Giving Away the Store. Jeff Ogden of Find New Customers , the nicest company in BtoB marketing today, has lots of sales experience, particularly in the software industry. worked for Agile Software, Optum Software and Business Objects too. What happened?
  • WRITING ON THE WEB  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] How to Lure Readers to Your Blog from Social Media
    'from Social Media" width="300" height="212" title="How to Lure Readers to Your Blog from Social Media" /> Let’s face it; sometimes it’s hard to draw people’s attention away from their many social media accounts.  Use Social Media to Gauge Reactions Toward Your Content. You’ll need to catch their attention right away.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] How Infrastructure and Speed Is Affecting Your Content Distribution
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] How to Create Real-Time Content with Long-Term Value
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. The real-time content mindset.
  • ENGAGE  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] It Takes a Village (and a Strategy) to Raise an Audience
    Those sources include search trends, social conversations, performance analytics and what''s being published by other industry voices and competitors. This means a social journalist sits next to a graphic designer sits next to an SEO engineer sits next to a front-end developer sits next to a copy editor. 20-22. Sort of like jazz.
  • HUBSPOT  |  WEDNESDAY, OCTOBER 15, 2014
    [Social] How to Write About Things You Know Nothing About
    Then, read social media posts to get a sense for general public opinion. Whether the subject you''re writing about has elements of controversy or you''re simply trying to get a pulse on the general public''s thoughts, social polls, surveys, and open-ended questions can offer some helpful insights. What information exists on it already?
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Social] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • FATHOM  |  TUESDAY, OCTOBER 14, 2014
    [Social] Marketing Automation Tips for Manufacturers
    CRM, Social Media etc.). 'Manufacturing companies have been figuring out ways to automate repeatable processes for over two centuries. Automation, in one form or another, has been driving the improvement of manufacturing since the first industrial revolution. Intelligent segmentation for accurate messaging. link]. Make a list.
  • WEBBIQUITY  |  TUESDAY, OCTOBER 14, 2014
    [Social] Nine Practical Guides to Public Speaking and Presentations
    And something most of us could improve at. How can you get and keep a roomful of people engaged with your presentation? Visually optimize the content you deliver? Effectively use humor? Tell a story that keeps listeners focused on you—instead of checking email on their phones? Some date back nearly two years, but all are still relevant and useful.
  • EMAGAZINE B2B BLOG  |  TUESDAY, OCTOBER 14, 2014
    [Social] How Should B2B’s Spend PPC Dollars?
    Remarketing has recently become even more powerful as advertisers can now remarket to prospects while they visit social networks such as Facebook and Twitter. All the major social networks offer ads, but only a few have proven to be a good source for leads. Remarketing. Remarketing is one of the biggest opportunities for B2B companies.
  • CRIMSON MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Social] 3 Purpose Driven Methods Experts Use to Crush Content Shock
    That’s nearly half of the day scrolling through viral photos on social media, laughing at shared videos between friends, reading critical reviews of a restaurant and scanning through that blog on pop culture. 'Image: Courtesy of Shutterstock . Content Marketing Rule# 74: Take everything into consideration. So is content shock for real?
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Social] The DiSC Assessment: How to Bring Out the Best in Your Management Style
    Those driven by influence are apt to intertwine emotion with work, and they’re interested in forming social bonds. If You''re an Influencing Socializer (i). In addition, organize your time better and strive to keep your socializing in balance with your tasks. To read more content like this, subscribe to Sales.
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 14, 2014
    [Social] Mad Men vs. Math Men: 6 CMO Imperatives in the Age of Anti-Advertising
    With social platforms like Yelp, Facebook, and Twitter, consumers are relying on word-of-mouth to make purchasing decisions; they are looking for stories about businesses that will influence their buying journey. This means getting social. 'In this digital era, the buyer’s journey has changed. Customers are online. Look at these stats.
  • PAUL GILLIN  |  TUESDAY, OCTOBER 14, 2014
    [Social] Infographic Gives Good Overview of Good Helpouts
    How to Social Media Technology video Google Helpouts 'One of the many little-known Google services is Helpouts , which are video meetings with experts who can help you do everything from seed your lawn to play the piano. Some carry a charge and others are free. Several brands offer free Helpouts to support their products.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 14, 2014
    [Social] Dreamforce Attendees: Take the #Tchotchke Tchallenge!
    With an unwavering commitment grounded in spirituality and emotional understanding, GLIDE is a leading organization for social justice – inspiring the larger community to celebrate humanity through compassion, generosity and acceptance. 'We all want to do something to make the world a little bit better. The #Tchotchke Tchallenge. About GLIDE.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Social] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com.
  • KOMARKETING ASSOCIATES  |  TUESDAY, OCTOBER 14, 2014
    [Social] Key Takeaways from MarketingProfs’ #ContentBootCamp
    At KoMarketing, our content team doesn’t function as a single entity; instead, it’s part of an overall marketing ecosystem (SEO, content, social, etc.). Such an approach allows us to review monthly reports as well as trends and discussion happening on social platforms that we can then use to inform content strategy for the month.
  • BIZNOLOGY  |  TUESDAY, OCTOBER 14, 2014
    [Social] How to Build Your Influencers in Social Media
    'A little later this morning I will be presenting a webinar entitled  How to Build Your Influencers in Social Media. Do a social media land grab! Your goal is building your influencers in social media not becoming a top influencer. Don’t be shy: find all your contacts on social media. Are you already Kim Kardashian?
  • SYNECORE  |  TUESDAY, OCTOBER 14, 2014
    [Social] Making the Most of Your Organic Social Media Marketing
    Insert favorite social media channel here.) Our social lives have become ‘social media lives.’. Cultural implications aside, social media is becoming the primary marketing avenue for advertisers and brands alike. So, how can you make the most of your social media marketing? We’ve all been there. Assess Your Goals.
  • WINDMILL NETWORKING  |  TUESDAY, OCTOBER 14, 2014
    [Social] Social Content Marketing Planning for a Live Event
    'I find it interesting, and a little bit confusing that social media professionals often fail to exploit a live event for all its opportunities. It seems like “in real time” reporting of live events has become somewhat of a speciality, or subset, inside social media marketing. Author information. Justice Mitchell.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 14, 2014
    [Social] Why the Future of Find New Customers is brighter than ever!
    We love comments and those who share on social media too. 'Find New Customers , the nicest company in BtoB marketing today is poised for explosive growth. If Find New Customers can help a company in Russia with marketing, like we did yesterday, I bet we can help your USA company improve its marketing too. Text only engages sight.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, OCTOBER 14, 2014
    [Social] The social media forecast: Cloudy!
    Let’s see how I actually did with this social media forecast four years later … Apps take center stage. Social Media “re-set”  – I predicted that companies would start to settle down after the initial social media hype cycle and create more realistic social media budgets and expectations. Gigantic, in fact.
  • HUBSPOT  |  TUESDAY, OCTOBER 14, 2014
    [Social] 100 Questions to Ask Yourself When Creating a Buyer Persona
    78) What social networks does he spend time on? 'Imagine that you’ve been invited to the birthday party of a distant cousin you haven’t seen in over a decade. You know her age, gender and what she does for a living, but not much more than that. The same idea holds true when marketing and selling your products. Quick Review.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 13, 2014
    [Social] 10 Stats About Mobile That Will Make You Think Twice About Your Marketing
    Google’s Website Call Conversions tool has validated the need for call tracking, and even social media boss Twitter has been testing click-to-calls : Mountain Dew used a click-to-call tweet promoting Baja Blast and drove 3,500 phone calls. 'Smart marketers have known for quite some time what the rest of the world is just figuring out.
  • VERTICAL RESPONSE  |  MONDAY, OCTOBER 13, 2014
    [Social] 20 Powerful Marketing Words & Phrases That Sell or Repel
    Keep these lists handy the next to you craft an email or social post. 'Words have power. We all know that. So which marketing words encourage subscribers to act, customers to buy, or donors to give? Boost Sales with These Powerful Marketing Words: 1. Sale – It’s the old faithful of marketing words. It creates a sense of urgency.
  • BIZNOLOGY  |  MONDAY, OCTOBER 13, 2014
    [Social] Increasing engagement in content marketing
    And, of course, social media is built on the idea of engagement, so it’s almost hard not to create engagement opportunities, assuming your content is relevant and, yes, engaging …. Here are a few tips on increasing engagement. Ask Questions, Respond to Answers. People love to be heard. Personalize. Test ‘Em.
  • FEARLESS COMPETITOR  |  MONDAY, OCTOBER 13, 2014
    [Social] The future of Newspapers isn’t bleak. It’s digital!
    We love comments and those who share on social media too! 'Jeff Ogden, President of Find New Customers and Chairman of the Business Marketing Association of Tampa Bay has been reading the New York Times and Wall Street Journal for years. I believe in keeping up with the changing world., But I don’t read physical newspapers.
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Social] How to Write an In-Depth Post in Less Than Two Hours
    great way for to increase your article’s reader engagement, social media CTR, and Google image search traffic is to add and optimize it for images and screenshots. For example, if I’m writing an article on, say, saving time on social media, I know what kind of research to do. That’s a lot to ask of a single article.
  • EARNEST ABOUT B2B  |  MONDAY, OCTOBER 13, 2014
    [Social] This is the week that was: B2B Marketing round up
    Blogging has always been the stalwart of the social media set – the pieces of content that were being written before people were even talking about content marketing. Social media view of the week. 'All the best bits in the world of marketing. Article of the week. The Educator, The Observer, The Polemicist and The Magpie.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, OCTOBER 13, 2014
    [Social] The secret to getting me to become your brand advocate
    He flew all the way from Toronto to attend Social Slam where we got to meet in real life for the first time. He flew all the way from Toronto to attend Social Slam where we got to meet in real life for the first time. 'Influence marketing is becoming shrill and annoying. This is a personal post. am only speaking for myself. For free.
  • B2B LEAD GENERATION BLOG  |  MONDAY, OCTOBER 13, 2014
    [Social] Building Your Strategic Lead Generation Portfolio
    ve updated it to include more content marketing and social media channels. 'Tweet To be successful at lead generation, marketers can’t rely on one specific tactic. Rather, they must leverage a portfolio of channels. The best marketers approach their work like a portfolio manager would run a mutual fund. hope you find it helpful.
  • HUBSPOT  |  SUNDAY, OCTOBER 12, 2014
    [Social] Blogging Metrics: What to Measure, How to Measure It, and How Often
    Social Shares. While it’s true that social shares don’t pay the bills, they are a direct indicator of the level in which people find your content helpful. The psychology behind social sharing is interesting, as often people share things for three reasons: It will make them look smarter. Social shares matter.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Social] Great work with Find New Customers client Mintigo yesterday
    Please share it on social media. We love comments and those who share on social media too. 'Happy clients are the key to a growing business. Yesterday, I was working with their content marketing expert, Sophia Wong. I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.”
  • INTEGRATED B2B  |  FRIDAY, OCTOBER 10, 2014
    [Social] 3 Things B2B Marketers Miss When Analyzing Social Media Contests
    'While many business owners will argue over the fact that social media is better served for B2C companies, B2B companies can still take advantage of these platforms to connect with their customers, as well as take prospective customers and convert them into clients. Content strategy contest marketing social media The runner up.
  • FATHOM  |  FRIDAY, OCTOBER 10, 2014
    [Social] 3 Reasons Why SEO & PPC Are More Powerful Together
    These campaigns can be set up to target second-time visitors to your website regardless of their original source – PPC campaign, social media, organic listing or even TV ads. 'We all know that SEO can be a longer term investment and PPC can be up and operating in a matter of days. Both are equally important. The answer is no!
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 10, 2014
    [Social] Q&A with Ann Handley: Because Every Marketer Writes!
    We all post social updates. 'In marketing (and elsewhere) everybody writes. We emphasize the power of a solid story to support our brand’s identity, and to help us connect with our audiences in a way that’s helpful, meaningful, and even spirited. and author of the new book, “Everybody Writes.” Bonus! More simply?
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 10, 2014
    [Social] Feature Friday: Live Monitoring
    Related Stories 12 Stats About Local Search and Mobile Search in 2014 Three Important Elements of a Powerful A/B Testing Strategy Social Media Week Chicago: How to Integrate Stats Into Your Marketing. 'Feature Friday is a bi-weekly blog featuring a new video brought to you by our Customer Success Team (CST). General
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, OCTOBER 10, 2014
    [Social] Why This Cold Sales Email Template Works So Well
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. Here it is: There is no secret. Recently, I noticed that your company. EST sound? Download them here!
  • SALES INTELLIGENCE VIEW  |  FRIDAY, OCTOBER 10, 2014
    [Social] Stop by The Open Lounge During Dreamforce
    Dreamforce B2B marketing Sales Sales And Marketing Sales Intelligence social selling 'Attending Dreamforce next week? If so, check out everyt […].
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Social] Find out How Much Traffic Pinterest Drives to Your Site [VIDEO]
    In this short video, we show you how to use UTM ( Urchin Tracker Module ) codes so you can easily see exactly how much traffic you get from the image-centric social site. Tips in 2 pinterest Social Media UTMs Learn how you can boost sales via Pinterest in this post, Saucy Tips to Boost Sales via Pinterest. All rights reserved.
  • VERTICAL RESPONSE  |  FRIDAY, OCTOBER 10, 2014
    [Social] 3 Webhook Options Now in Our API
    Learn how you can integrate email marketing and social media into your app with the VerticalResponse API. 'A Webhook provides a way for a developer or a client application to subscribe to certain events in a web application, such as a new list sign up, by providing a uniform resource identifier (URI). Contact Unsubscribe. All rights reserved.
  • BIZNOLOGY  |  FRIDAY, OCTOBER 10, 2014
    [Social] How to avoid Google’s huge mistake
    Though the social site has evolved into a useful network for various communities — the site has proved popular for picture-hosting and information-sharing among avid photographers, to provide one example — its initial release offered little more than an under-used Facebook imitator. This is the single most important thing to do. So, yeah.
  • WINDMILL NETWORKING  |  FRIDAY, OCTOBER 10, 2014
    [Social] 3 Social Media Functions SEO Tools Can Help With
    Social media success relies on managing a plethora of tasks including curating content, being responsive to engagement, and proactively building a community that will aid you in case you ever have a social media crisis. Social Media Functions SEO Tools Can Help With by Neal Schaffer - Maximize Social Business.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Social] Interesting Infographics: Portrait of a LinkedIn User 2014 Edition
    Which other social media sites are you using for building your business network or finding employment? How many first level connections do you have on LinkedIn and what tips can you share that help you get the most out ROI from this popular social platform? 'How much ROI are you receiving from your LinkedIn profile? have 500-999.
  • LEADERSHIP  |  FRIDAY, OCTOBER 10, 2014
    [Social] Interesting Infographics: 10 Biggest Office Distractions
    'If you follow my blog, you know I tend to share topics related to marketing, B2B lead generation and social media; however, all of the best strategies and tactics will not make any difference if our teams fail to implement. To start off, in an average lifespan, did you know that we spend: 3.66 years eating. years driving. 25 years sleeping.
  • SYNECORE  |  FRIDAY, OCTOBER 10, 2014
    [Social] Still Haven’t Embraced Content Marketing? Why Not?
    blogs, ebooks, whitepapers, social posts, webcasts, videos, emails, and more). 'Trends in digital technology are expanding the use of marketing methods beyond the strategies previously embraced, now referred to as “traditional marketing.” Enter content marketing. Content Marketing. Value and Relevance. Value and relevance are two key factors.
  • HUBSPOT  |  FRIDAY, OCTOBER 10, 2014
    [Social] The Ultimate Guide to Hiring Effective Marketers
    Around the late 2000s, it was things like social media marketing , aiming to make use of sites such as Twitter and Facebook. As you’ll see in that photo, there are books on affiliate marketing, content strategy, inbound marketing, copywriting, social marketing, marketing essentials, marketing management, PR, and branding. Great.
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Social] Creative Student Recruitment: Getting Personal in EDU Marketing
    Digital Marketing Higher Education Social Media creative marketing higher-education marketing student recruitment 'In higher education marketing , you probably try all the digital marketing tactics to achieve higher enrollment rates. Maybe that’s pay-per-click advertising or search engine optimization. They get lost in the data.
  • PAUL GILLIN  |  THURSDAY, OCTOBER 9, 2014
    [Social] Why Facebook Isn’t Worried About Ello
    'I haven’t yet tried Ello , the newest social network to aspire to the role of “Facebook killer” (though my request for access is pending), but I know already that it is doomed to fail in that role. The social network wars are over, Facebook won and it’s time to move on. They will be disappointed. No one knows.
  • CRIMSON MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Social] Infographic: The Secret Formula for the Perfect Viral Share
    Going Social with Photos. 'When explaining the concept of viral marketing solutions to a friend, I struggled for a moment attempting to find a better example than the popularity of advertisements both seen and produced yearly for the Super Bowl. Ironically, this one is from the Olympics instead. Thanks Mom! Kitten Footage Goes Global.
  • HUBSPOT  |  THURSDAY, OCTOBER 9, 2014
    [Social] A Look Inside Mashable’s Evolution [Interview]
    The company could have easily enjoyed its perch atop the tech blogosphere until it was disrupted -- the way it disrupted the lumbering, firewalled, pre-social blogs that preceded it. HubSpot: Does Mashable''s social media savvy give it an advantage (e.g. 'Change is always difficult. well, that’s difficulty of the highest order.
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 9, 2014
    [Social] Vitals Enhanced Listings Drive 7.5 Times More Calls for Healthcare Providers – And How They Prove It
    The next step becomes finding the right physician, clinic, or hospital to visit, and social media has had a huge impact in this process as well. 'It is no secret that healthcare has made a migration towards the Internet. In fact, 2013 revenue growth dropped to 3.9% from the previous years growth of 5.1% ( Moody’s Investor Services ).
  • FATHOM  |  THURSDAY, OCTOBER 9, 2014
    [Social] Fathom Partners with Castle Connolly Medical Ltd. for Digital Marketing 101 Guide for Hospitals
    From your hospital website, to SEO, to PPC, email and social media, today’s marketers need to take a holistic approach to their strategy. 'It generally starts with a symptom—a sore throat, a throbbing ache, a slight fever. That’s all it takes for a patient to begin their journey to self-diagnosis. has changed drastically.
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