• SNAPAPP  |  WEDNESDAY, MARCH 22, 2017
    [Social] The Explosion of Design It Yourself Tools: Built for Content Marketers
    Instaquote - Social Media. . . Over half (51%) of B2B marketers made creating visual assets a priority in 2016, and social media posts greatly benefit from using compelling visuals. Bring social posts to life with imagery and compelling backdrops. what does Spark bring to the table that their other tools can’t cover?
  • BIZNOLOGY  |  WEDNESDAY, MARCH 22, 2017
    [Social] 5 steps to wrangling your most important social media channels
    Social media gurus make social media management sound so darn difficult. Maybe it’s because they have social media management services to sell you, or they could be in the wrong business. Here’s what the gurus don’t want you to know: the toughest part about social media management is getting started. That’s it! Congrats!
  • LEAD LIAISON  |  WEDNESDAY, MARCH 22, 2017
    [Social] How to Start Generating Leads for Your B2B Company
    *Editor’s Note: The views & opinions expressed in any guest post on our site are those of the guest author and do not necessarily reflect the opinions and views of Lead Liaison. While the former would be the more ideal action response, ultimately, your choice will depend on whether or not you are sold on the idea of generating leads on your own.
  • CHIEFMARTECH  |  WEDNESDAY, MARCH 22, 2017
    [Social] THE HACKIES: A customer-centric approach to building marketing and sales stacks
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. As much as 80 percent of customer behavior data is unstructured data , made up of information from sales calls, emails and social media feeds. This article is a guest post by Raviv Turner of CaliberMind. Like it?
  • ACT-ON  |  WEDNESDAY, MARCH 22, 2017
    [Social] Why Plan a Social Media Takeover?
    Brands spend many years strategically building, nurturing, and growing their social media presence — and for good reason. Social media is the younger and more powerful sibling of “word of mouth,” with 77 percent of customers more likely to purchase a new product when they learn about it from friends or family. Expanded brand reach.
  • HUBSPOT  |  WEDNESDAY, MARCH 22, 2017
    [Social] 4 Ways to Use Audio in B2B Marketing
    For beginners, we recommend free tools like SoundCloud , or experimenting with different ways to share the audio across social media. Audiograms can be shared on Instagram, too, which is “mobile first, so odds are good that folks will have their headphones in,” says Marissa Emanuele, HubSpot’s social media manager. 1) Podcasts.
  • 3D2B  |  TUESDAY, MARCH 21, 2017
    [Social] Why B2B Phone Calls Are Popular in 2017
    That’s because there’s synergy between inbound marketing and outreach in the form of emails, social selling and phone calls. Instead, they’re investing in inside reps who nurture leads and close business using the phone, email and social outreach. B2B companies are increasingly selling from remote locations over the phone.
  • KEO MARKETING  |  TUESDAY, MARCH 21, 2017
    [Social] Local Female Tech Leaders to Discuss Strategies for Success In Male-Dominated Industries
    The company’s solutions include marketing strategy, brand positioning and messaging, website development, inbound marketing, content marketing, search engine marketing and optimization, social media, advertising, local and mobile marketing and more. Panel Moderated by KEO Marketing CEO, Sheila Kloefkorn. Shawn Linam, CEO of Qwaltec, Inc.,
  • KAON  |  TUESDAY, MARCH 21, 2017
    [Social] Kaon Interactive Incorporates Augmented Reality Into 3D Marketing Platform
    Along with 3D AR experiences and virtual reality, Kaon’s High Velocity Marketing Platform also provides user analytics, 3D product catalogs, lab configurators, data-driven calculators, CRM integration, social sharing, interactive white boarding and customer text editing tools. Kaon AR (Augmented Reality).
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Social] Number of Businesses Leveraging Weibo Enterprise Accounts Grows by 35%
    In China, the use of Weibo, a social media platform, is expanding. million enterprise accounts are on the channel, according to a new whitepaper published by Weibo Business Social Media School and Weibo Data Center ( Note: Linked study is in Mandarin. ). Industry News Social Media Marketing China social media weibo
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 21, 2017
    [Social] What Does a Content Marketer Do? Answered by a Content Marketer
    Tactics like optimizing onsite content, creating corporate blog posts, contributing to third-party publications, managing social media, identifying advertising opportunities, creating email campaigns, and much more should all be considered. Social shares? This question immediately makes me think of this image: ( Image Credit ).
  • BIZNOLOGY  |  TUESDAY, MARCH 21, 2017
    [Social] All social media sites should offer profit sharing and ad revenue
    Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue?’ Other than Snap & YT, are there any smaller social platforms that you see as “pulling their weight” in revenue? — On March 14th, Liz Mannebach asked me via Twitter, ‘Great piece.
  • SNAPAPP  |  TUESDAY, MARCH 21, 2017
    [Social] 13 Great April Fools Day Campaigns
    The campaign included a website, social media, and even a professionally shot video. Every year on April 1, I get up in arms about something crazy some company is doing … only to find out it was an April Fools’ Day joke. Raise your hand if you’re with me in this. No joke – some of these will have you in stitches. Google Paper. Planet Fitness.
  • INFER  |  TUESDAY, MARCH 21, 2017
    [Social] Interview with Infer on Predictive and ABM
    With only a company name, website, or email address, we’re able to determine additional details about a company, such as website technologies in use or social media presence, as well as standard firmographic signals. Do you agree or disagree, and why? Additionally, we can build Market Development Models for companies. Josh: Interesting.
  • BUZZSUMO  |  TUESDAY, MARCH 21, 2017
    [Social] Key Trends in LinkedIn Publishing
    In 2016, LinkedIn surpassed Facebook and Twitter for social shares of B2B content in many areas, even when that content isn’t published at LinkedIn.com. This made LinkedIn the primary social discovery vehicle for topics like Leadership, AI, and SEO Marketing. We shared the research with Content Marketing Institute. Professional.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 21, 2017
    [Social] New research reveals Americans migrating to three social media platforms
    Is social media turning into a three-horse race? New research by Edison indicates that Americans are starting to migrate to three big social media platforms, while usage and preference is flattening out on secondary platforms. By Mark Schaefer. The profound implications of the extraordinary growth in video subscriptions.
  • WEBBIQUITY  |  TUESDAY, MARCH 21, 2017
    [Social] The Six Best Accounting and Finance Tools for Small Business
    26: The 29 Best Social Media Monitoring Tools. #27: 31: The 11 Best Social Media Campaign Builders and Ad Monitoring Tools. #32: The first accounting applications for small business back in the early 90s were mostly repackaged, repriced versions of highly complex suites first designed for large companies. Accounting Software. 1 ) Xero.
  • ACT-ON  |  TUESDAY, MARCH 21, 2017
    [Social] Customer Feedback Fundamentals: What Do Your Customers Really Think?
    For example, post an optional survey at the end of a transaction – or post a quick poll on your social media feeds. To find participants, you could try an open call on social media – ask people to contact an email alias if they want more info and/or want to sign up for the panel. What do your customers think of your business?
  • KAPOST  |  MONDAY, MARCH 20, 2017
    [Social] 3 Content Marketing Mistakes Every B2B Company Should Avoid
    Marketers are under pressure to influence business metrics across the conversion funnel, whether it’s social media shares, pageviews, or marketing qualified leads. We stopped counting our number of customers at 100. Here are the three biggest pitfalls we’ve observed in the B2B space: 1. Overpublishing. Excessive Self-Promotion.
  • BIZIBLE  |  MONDAY, MARCH 20, 2017
    [Social] Are You Measuring Event Marketing The Right Way?
    For example, what’s the ROI of generating 200 leads from a $20,000 event sponsorship investment, and how does that compare to a paid social ad campaign that costs the same amount? Perhaps the 200 leads from the event actually do result in more revenue than a $20,000 paid social media campaign would generate. did you make contact?
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 20, 2017
    [Social] How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale
    Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. Marketing Strategy Social Media ABM account-based marketing LinekdIn strategy LinkedIn LinkedIn MarketingHe talks about how once a week, his mailbox contains at least one real […].
  • BIZNOLOGY  |  MONDAY, MARCH 20, 2017
    [Social] 6 assumptions push marketing gets wrong
    You can use social listening to get some advanced intelligence about which audience segments are more favorable to a product than others. I recently gave a keynote address to the Content Strategy Applied conference in London. So I started working on some basic visuals to help people understand the deck without my voice. ” No.
  • CONTENT STANDARD  |  MONDAY, MARCH 20, 2017
    [Social] 5 Health Care Brands that Make Twitter Marketing Look Easy
    But as we’ve said before , social matters big time for health care brands. For B2Bs and B2Cs alike, social media helps drive awareness, build community, educate, inform, and garner advocacy. Social Media MarketingThere are a million reasons health care brands would want to tread lightly in their Twitter marketing efforts.
  • MODERN B2B MARKETING  |  MONDAY, MARCH 20, 2017
    [Social] 6 Mobile Marketing Secrets You’ll Learn in 6 Minutes
    Persuade users to submit App Store reviews or share your app across social media. Author: Stefan Bhagwandin Marketing automation means a lot of things. It’s an umbrella term that covers everything from intelligent, data-driven campaigns to deep audience segmentation. . Automation starts with data. Purchase? Secret #2: Divide and Conquer.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Social] The State of Social Media Demographics: 2017 Benchmarks [Infographic]
    As the latter puts it, mobile devices are no longer "secondary," and people aren't just using them to get online -- they're using them to get social. That is, for social media, at least. And within that population, many users are on multiple social networks -- but who the heck are they, and where, exactly, are they hanging out online?
  • CHIEFMARTECH  |  MONDAY, MARCH 20, 2017
    [Social] Microsoft shares their marketing stack in the Stackies, and it’s awesome
    Along that journey, they’ve identified key clusters of marketing competencies and representative technologies they use for each of them: data & analytics, planning & instrumentation, content, events, social, in-product, and customer advocacy. The best ones do more than just namecheck tools they use. Marketing Management
  • ACT-ON  |  MONDAY, MARCH 20, 2017
    [Social] Are You Ready for Marketing Automation?
    Most marketing automation platforms (MAPs): automate manual tasks and multi-step processes such as email and social media campaigns; integrate common marketing tasks and multiple tools into a single dashboard, making management easier; gather and consolidate data on campaign performance, website visitor behaviors, and other key metrics; and.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Social] What Is Guerrilla Marketing? 7 Examples to Inspire Your Brand
    And while we're not sure how many followers the former had before this famous breakup, it makes sense to assume that this at least drew more attention to its social media presence, at least on this particular platform. The word "guerrilla," in its written form, seems very intense. It conjures images of rebellion and conflict. Budget-Friendly.
  • HUBSPOT  |  MONDAY, MARCH 20, 2017
    [Social] 6 Branding Mistakes Undermining Your Company's Image
    Consistency starts with coordinating your visual assets across every place your company is represented: your website, social media accounts, ads, print materials, etc. In 1982, Colgate decided to jump on the frozen food craze by releasing a line of Colgate-branded frozen entrees called Colgate Kitchen Entrees. What's a brand style guide?
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
  • AGGREGAGE B2B WHITE PAPERS  |  FRIDAY, MARCH 17, 2017
    [Social] B2B Marketing Trends for 2016
    social advertising on LinkedIn, programmatic networks like Choozle) that. Paul Gillin, B2B Social Media Strategist, Senior Trainer, Profitecture www.[link] Another good example is Top Rank’s Social Media Marketing Management. E – Engage Meaningfully via Social Media. more true, apparently, than in social media.
  • KAPOST  |  FRIDAY, MARCH 17, 2017
    [Social] 5 Strategies to Help Teams Thrive after a Merger
    Comb through active nurture campaigns, website resources, and social channels (including SlideShare and YouTube). A merger and acquisition (M&A) often feels like a standard tactic in an ever-changing market based on product-market fit and the long-term vision of a company. Centralize Your Content. They don’t know you or your brand.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, MARCH 17, 2017
    [Social] 10 Tips to Help Marketers Make Political Emails Great (Again)
    Include Social Feeds. Social updates are immediate and often speak to the hottest issues of that particular day or hour. One great way to bridge the gap between the two channels is to include live social feeds in your email campaign. Focus On Deliverability First. Why start with deliverability? Segmentation. Use Infographics.
  • ONALYTICA B2B  |  FRIDAY, MARCH 17, 2017
    [Social] 10 Tips for Selling in Influencer Marketing to Senior Management
    For example, working with an influencer may spark an increase in followers and shares across social media- while this is great, this is an output; the outcome of which may be increased interest in your product/service and an increase in enquiries. 1 Be factual, not anecdotal. 2 Have self belief. 3 Be an optimistic realist. OUTCOMES.
  • CONTENT STANDARD  |  FRIDAY, MARCH 17, 2017
    [Social] Speaking Millennial: 6 Old, Trusted Brands Doing It Right
    Perhaps the most brilliant on our list, Jim Beam elevates the millennial generation , using social media to show how to infuse culture, history, and grace into today’s more common sweatpants lifestyle. I’m going to go out on a limb here and suggest I’m not the only one completely baffled by pop culture. Actually, yes.
  • MODERN B2B MARKETING  |  FRIDAY, MARCH 17, 2017
    [Social] Straight from the Champions’ Mouths: What to Look Forward to at Summit 2017
    Take it from Marketo Champions, our exceptional customers who are Marketo Certified experts, avid contributors in the social world, and have demonstrated outstanding leadership in the Marketo Community. Author: Katie Pope In just a few months, thousands of people will descend upon San Francisco for the Marketing Nation Summit. Sessions.
  • HUBSPOT  |  FRIDAY, MARCH 17, 2017
    [Social] The Best 2017 Networking Events for Marketers
    2) Social Media Marketing World. Source: Social Media Examiner. While we can't corroborate Social Media Marketing World's claims of being the "world's largest social media marketing conference" off-hand, the fact that it's hosted by the online publication Social Media Examiner makes us inclined to agree. 9) C2.
  • SNAPAPP  |  THURSDAY, MARCH 16, 2017
    [Social] What is a Marketing Technology Stack? Definitions, Stats and Examples.
    To explain it simply, a marketing technology stack is a group of technology-based tools (think SaaS platforms, traditional software, social media tools, etc.) A social media scheduling tool like Buffer or Hootsuite. And, how do I set it up? What Is a Marketing Technology Stack? CRM software like Salesforce or HubSpot. Conductor.
  • OPENTOPIC  |  THURSDAY, MARCH 16, 2017
    [Social] Social Media Marketing on a Tight Budget
    It is possible to start your marketing campaigns on social media on any budget, no matter how small. The post Social Media Marketing on a Tight Budget appeared first on Opentopic. You could even do it for no money at all, with the only cost being however much your time and energy are worth to you. Brands & Marketers
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Social] Survey: Digital Marketers Show Most Interest in Advertising on Instagram
    In an effort to gauge how marketers are utilizing social platforms, Ad Age and RBC Capital Markets recently surveyed 1,600 marketing professionals. Marketing and Social Network Engagement. At the end of 2016, SUMO Heavy conducted a survey to determine how much customers and prospects engage on social networks.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 16, 2017
    [Social] 5 Key Takeaways from World B2B Marketing Chief Congress 2017
    The conference offered seven valuable keynotes and 80 great sessions on general B2B marketing, content & social media marketing, branding, sales & distribution, and more. Takeaway #4: Social Media Marketing Can Be Efficient and Targeted. Every 15 minutes is the frequency users check on their social network. Final Words.
  • VIDYARD  |  THURSDAY, MARCH 16, 2017
    [Social] 50+ Video Marketing Stats that Prove You’re Doing it Right
    So to help you – or your boss – understand the power of video, we collected over 50 video marketing stats spanning everything from why video is effective at driving customer intent all the way through to what videos you should be posting to your social channels. Videos on Social. Driving Buyer Intent & Conversions.
  • AKOONU  |  THURSDAY, MARCH 16, 2017
    [Social] [Guest Post] Are We Empowering Human Interaction Or Displacing It?
    The sales and marketing technology along with the social networking/selling technologies represent a huge amount of the changes that are driving sales and marketing. Originally posted on Partners in EXCELLENCE Blog. They enable us to extend our reach, beyond our local geographies to the global community. Or they don’t.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 16, 2017
    [Social] Why 30 may be the most important number of your career
    Never lose sight of why you started your own movement and keep going even when you’re unsure of your impact.” – Jennifer James , founder of Social Good Moms. By Mark Schaefer. I come from a world that celebrates impatience. Life was run in the short-term. It was not unusual to compromise long-term benefits for short-term realities.
  • HUBSPOT  |  THURSDAY, MARCH 16, 2017
    [Social] 9 Creative Snapchat Ideas for Brands
    Suffice it to say, social media marketers need to capture and maintain the attention of their followers. Remember, brand social media accounts take followers to places they can't go themselves, so a Geofilter from an interesting place gives your brand personality and drives its cool factor. Social Media Video1) Geofilters.
  • DISTRIBION  |  WEDNESDAY, MARCH 15, 2017
    [Social] Create. Captivate. Engage. The Art of Interactive Experiences
    The interactive experience helped drive happy customers to share their experience on social media using the campaign hashtag. The past few years have witnessed a dramatic shift in the way marketers operate to be successful. Businesses are ditching old school marketing and lead-generation strategies for experiential, interactive techniques.
  • RADIUS  |  WEDNESDAY, MARCH 15, 2017
    [Social] 3 Ways To Adopt A Multi-Channel Marketing Strategy
    Our customers have time and again seen an increase in conversions when they launch social campaigns prior to their sales reps making calls. 2) Leverage email campaigns with social media efforts. As a Customer Success Manager at Radius, I am lucky enough to work with some amazing clients day in and day out. You’re not alone.
  • VIDYARD  |  WEDNESDAY, MARCH 15, 2017
    [Social] The Top 5 Worst Brand Video Marketing Fails from the Past Year
    Big brands have the data and the resources to keep their finger on the pulse of social, political, and cultural topics. This video, made by a Viner in high school, was meant for no other purpose than to share comedic content on his social media profiles and yet it excels in showcasing the White Vans shoe, expertly. Go figure.
  • INFER  |  WEDNESDAY, MARCH 15, 2017
    [Social] Account-Based Sales Development In A Predictive World
    After our first contact, we use Outreach to cycle through different communications sequences (Email > Call > Social > phone > etc.) This interview was originally published on the Outreach blog by Jeremy Garbutt , Sales Development Manager at Infer. Our sales development team lives in Outreach today.
  • KAPOST  |  WEDNESDAY, MARCH 15, 2017
    [Social] How to Generate Fresh, Customer-Centric Content
    Is there a daily review of online stats for key social channels? Leverage social media in a targeted way. Social media is a great free tool. Select a few social media channels where you know customers spend time; post in those consistently. First, Get Clear on the Quality of Customer-Centric Data and How It’s Collected.
  • CONTENT STANDARD  |  WEDNESDAY, MARCH 15, 2017
    [Social] Skills for Know-It-Alls: Improving Digital Marketing by “Doing Data”
    For many such marketers, the day-to-day operation of the business was more akin to a publishing pursuit than marketing: editorial planning with writers, meetings to discuss stylistic direction and tone, and the occasional report on social media performance from your amplification team. Or just completely outside of my wheelhouse?”
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, MARCH 15, 2017
    [Social] Understanding Generational Social Media Preferences
    I’m starting to wonder if marketers are too caught up with millennials to really think about generational nuances on social media. Social works on us too, ya know! According to the Q1 2017 Sprout Social Index. Gen Xers are twice as likely to follow a brand on social as Baby Boomers are. By Brooke B. 64.7% 58.9%
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Social] Good Bots vs. Bad Bots: How to Tell the Difference
    According to the Electronic Frontier Foundation , these bots are commonly used within the realm of social media, especially where original content creation is a major part of the platform’s use. Navigating the web these days can make a person feel like Dorothy from The Wizard of Oz. And we don’t know what’s good or bad. The Good Bots.
  • SNAPAPP  |  WEDNESDAY, MARCH 15, 2017
    [Social] 21 Stats You Need to Know About Marketing Automation
    The most commonly used marketing automation features are email marketing (89%), lead nurturing (84%), integrations with other software (CRM, mobile, social media, etc.) Marketing automation is a topic we’re hearing a lot about in 2017. How are they doing that? By simplifying what used to be time-consuming tasks for marketers. Gartner. .
  • HUBSPOT  |  WEDNESDAY, MARCH 15, 2017
    [Social] Are Notifications Driving Us Crazy?
    Additionally, excessive social media use, especially Facebook, is linked to negative feelings of social comparison and the fear of missing out (FOMO). Turn them off entirely for apps where you can manage how often you jump in to check on things, like social media or gaming apps. How do you start your mornings? RescueTime.
  • KOMARKETING ASSOCIATES  |  TUESDAY, MARCH 14, 2017
    [Social] Report: B2B Industries Build Audiences on LinkedIn and Engagement on Instagram
    For social media performance, the report findings showed B2B industries build audiences on LinkedIn. The construction products industry (51,235 followers), business services industry (30,744 followers), and finance and insurance industry (11,982 followers) have the largest social media audiences on LinkedIn. About 16.2
  • IT'S ALL ABOUT REVENUE  |  TUESDAY, MARCH 14, 2017
    [Social] Let’s Celebrate the 2017 Markie Awards Finalists!
    These Marketers are creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels and ultimately attracting or retaining their ideal customers. Best Social Campaign. For finalists in this category, Social Media is more than just a buzz word. Cisco. Cisco.
  • VERTICAL RESPONSE  |  TUESDAY, MARCH 14, 2017
    [Social] 105 ways to build your email list | Tips, tactics, and best practices
    Promote your email by social media, website, and blog. Promote signups on social media. Add opt-ins to your business and personal social media profile sections. Email opt-ins to anyone mentioning your business on social media. Post results on social media, asking voters to submit addresses in order to vote.
  • BIZNOLOGY  |  TUESDAY, MARCH 14, 2017
    [Social] The implications for PR if Twitter goes away
    There’s a limitation to Instagram and the others, though, because Twitter’s the only by-default public social sharing platform that is quick enough to fuel the real time web. The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? The transition has already begun. Like this post?
  • MODERN B2B MARKETING  |  TUESDAY, MARCH 14, 2017
    [Social] Live Video in 5 Steps: From Creation to Measurement
    Many social platforms now have free options for broadcasting your live stream to the world, but you should focus on broadcasting across the channels your audience consumes content on. This could include social media, email, and your website. Author: Cameron Jahn Live video has tremendous power to bring people together. Engagement.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, MARCH 14, 2017
    [Social] Mark Cuban, the first trillionaire and chatbots on the edge
    Social activism. I attended a number of sessions about using social media for social good — there was a whole track dedicated to this. By Mark Schaefer. To me, SXSW is the most exciting place in the world, featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing. Mark Cuban.
  • CHIEFMARTECH  |  TUESDAY, MARCH 14, 2017
    [Social] Mastering modern marketing technology leadership over 2 intense days
    May 10: ADTECH & SOCIAL TRACK. In this track, we’ll do a deep dive into the ways in which they’re entangled, especially in the context of social media. We’ll start with a pair of advanced TED-style talks on advertising in social and search channels. No, we’re not fooling.) 1:30pm – IBM.
  • ACT-ON  |  TUESDAY, MARCH 14, 2017
    [Social] 5 Simple Ways to Use Storytelling in Your Marketing
    Share customer experiences on social media. Then you can use whatever medium you’d like to tell the story – video, text, images, social shares. It’s been called the most valuable business skill of the next decade. A scientifically-proven way to enthrall audiences and get them to do what you want. Maybe even a frown. Why the resistance?
  • WEBBIQUITY  |  TUESDAY, MARCH 14, 2017
    [Social] The 17 Best Photo Editing Tools
    Instagram, Snapchat and Pinterest are among the fastest-growing and most engaging social networks. Retouch photos, create collages, and design image posts for social media. Spend an hour playing with (BeFunky) and you’ll find that it takes just 15 minutes to create a custom image that will pull social media interest to your website.”
  • B2B MARKETING INSIDER  |  TUESDAY, MARCH 14, 2017
    [Social] Why Email Marketing Is Making a Comeback in 2017
    Social media marketing may seem more in style, but email marketing remains the best bet for good ROI, and in 2017 it might just be making a comeback. As marketers, there’s a lot of pressure to master the latest trends. While I’m all for innovation and evolving, there’s a risk here of neglecting the tried […]. Content Marketing
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Social] Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels
    The tool assesses social, email, direct mail, and other sources, and calculates a score for each one. Your content is only as valuable as the audience it reaches. That’s why it’s critical to understand how content distribution affects everything you publish. The higher the score, the more impactful the channel.).
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Social] Contently’s Source Analyzer Helps You Understand the Impact of Your Distribution Channels
    The tool assesses social, email, direct mail, and other sources, and calculates a score for each one. Your content is only as valuable as the audience it reaches. That’s why it’s critical to understand how your content performs across different distribution channels. The higher the score, the more impactful the channel.).
  • CONTENTLY  |  MONDAY, MARCH 13, 2017
    [Social] Why Facebook Should Be Worried About Other Social Networks
    Early social networks had life spans like house flies. But with newer social networks abounding, is it still the preferred choice of the public? “Social networks live and die on their ability to attract new users and to keep those users engaged,” writes Adweek contributor Kimberlee Morrison. Then Facebook came along.
  • KOMARKETING ASSOCIATES  |  MONDAY, MARCH 13, 2017
    [Social] 64% of Companies Have Invested Heavily in Martech Over the Past 12 Months
    The seeming turnover with social media management and other solutions (see below) indicates that the space may become more complex and crowded.”. New research suggests that marketers looking to streamline their tactics and improve ROI are turning to martech to achieve their objectives. Early Innovators and Investors of Martech.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • OPENTOPIC  |  MONDAY, MARCH 13, 2017
    [Social] How to Create a LinkedIn Post That 78% of Your Network Will Engage With
    One month ago, I was helping my friend with his social media marketing. (He’s He’s a digital agency owner.) “What social media channel is the most effective for you,” I asked him. “Which one brings in the most leads?” ” “Hands down, it’s LinkedIn,” he told me.
  • VIDYARD  |  MONDAY, MARCH 13, 2017
    [Social] Oh Hi! Say Hello to the New Vidyard Dashboard
    Your video channels include your website and your social outlets. If social is your game, you’ll be able to configure your YouTube and Facebook channels. One of the things I love the most about the time I’ve spent at Vidyard is talking to people about how they live and breathe video. Content. The future of your content stream is video.
  • BIZNOLOGY  |  MONDAY, MARCH 13, 2017
    [Social] How to use Instagram marketing to get new leads for your business
    The world has become increasingly busy leading to an explosion in demand for content that can be consumed quickly and efficiently. Lengthy blog posts, eBooks, and whitepapers have become less effective with focus shifting towards visual content such as images and videos. Use relevant hashtags. Images which demonstrate benefit. Like this post?
  • MODERN B2B MARKETING  |  MONDAY, MARCH 13, 2017
    [Social] 7 Things You Can Learn from Influencers at Marketing Nation Summit
    You’ll learn the four rules of social context, how human sensory building will make you a better communicator, and the secrets to making ideas crowd-worthy. Martin spun up a social network analysis of her fans, and it turns out that Ms. There is no substitute for asking your question in person and having a discussion. Swift.
  • CHIEFMARTECH  |  MONDAY, MARCH 13, 2017
    [Social] THE HACKIES: DIY marketing data warehouse recipe
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? AWS RDS currently supports these databases: Oracle on Amazon RDS.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, MARCH 13, 2017
    [Social] Drones, Bots and AI oh my. SXSW highlights
    By Mark Schaefer. Each year I look forward to attending the annual SXSW conference to push my brain in some new directions. This is my eighth SXSW and to me, this is the most exciting place in the world featuring all the coolest breakthrough thinkers in media, publishing, technology, and marketing convening in one big Austin Texas madhouse. Drones.
  • B2B MARKETING INSIDER  |  MONDAY, MARCH 13, 2017
    [Social] The Crack in Influencer Marketing You Need to Know About
    In a world where Instagram posters are cultural icons and more kids are watching YouTube videos than cable TV, the influencers – the individuals who have won over legions of fans through their blogs or social media channels – have become a powerful bunch. They speak, post, and tweet. People listen, like, follow and share. […].
  • ACT-ON  |  MONDAY, MARCH 13, 2017
    [Social] What Is Customer Marketing?
    Your best salespeople aren’t on your payroll,” said Jill Rowley, speaker, startup advisor and social selling evangelist on the Rethink Podcast. You can score and measure their engagement with you, whether they are attending a training webinar, opening your nurture emails, or sharing your social posts.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Social] How to Write a Business Plan: A Step-by-Step Guide (With Examples)
    Other service providers will concentrate on a specific niche like technology or socially responsible companies. Not all business ideas are good ones. Take my friend Eric, for example, who had the idea of a cell phone that doubles as a taser. Probably not the best product to have on the market. What is a Business Plan? Keep it short. Appendix.
  • HUBSPOT  |  MONDAY, MARCH 13, 2017
    [Social] The 7 Elements of Graphic Design, and How to Apply Them
    Scale in Action: To create a sense of drama and importance, New York-based graphic designer Aurelio Sánchez Escudero uses a high-contrast scale between elements in these promotional materials for San Francisco's Social Innovation Week. Have you even looked at a seemingly simple design and thought: I could totally do that. What gives? 2) Line.
  • JUNTA 42  |  SATURDAY, MARCH 11, 2017
    [Social] This Week in Content Marketing: MarTech Industry Needs to Team Up Against FANG
    Media companies may no longer control distribution, but they do control trust (21:17): A new post on MediaShift uses the decline in consumer trust to support an argument that media companies should be trying to compete with social media at the business-model level, not the content-model level. IPO — can it be sustained? Snap Inc.
  • OPENTOPIC  |  FRIDAY, MARCH 10, 2017
    [Social] 5 types of tools for freelance PR pros and digital agencies
    With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig. There are 53 million freelancers in America today. By 2020, 50% of the U.S. The post 5 types of tools for freelance PR pros and digital agencies appeared first on Opentopic.
  • KAPOST  |  FRIDAY, MARCH 10, 2017
    [Social] The Top B2B Marketing Events to Attend in 2017
    Events serve up the perfect blend of what organizations need to shape content messages and learn about the latest tech and marketing insights with a little fun, food, and socialization thrown into the mix. How will you pass along insights to customers via a social media strategy, video, customer interactions or relationship building?
  • CONTENT STANDARD  |  FRIDAY, MARCH 10, 2017
    [Social] How Nonverbal Communication Shaped the Disappearing Media Revolution
    What’s dictating the ebbs and flows of these social media technologies as they grow into new features that look surprisingly similar? Social media has done a lot for (and to) humans. Social Media MarketingThere’s a disappearing media revolution at play, and surely, Snap’s proven success is a big part of that.
  • CHIEFMARTECH  |  FRIDAY, MARCH 10, 2017
    [Social] THE HACKIES: The case for a cloud-enabled business advisor
    You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. This article is a guest post by Alex Sirota of NewPath Consulting. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? Data Access is Sacrosanct. Source: financial + CRM). Hackies
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Social] Another Day, Another Attempt to Unseat Snapchat: Facebook Unveils Messenger Day
    The battle over the disappearing social media story continued yesterday with Facebook’s launch of Messenger Day. The biggest difference that sets Facebook apart from similar products and apps on social media? Social Media Editorial“If you can’t beat ‘em, join ‘em.”. What Is Messenger Day? Commonalities. Pretty similar, right?
  • HUBSPOT  |  FRIDAY, MARCH 10, 2017
    [Social] How to Grow Your Audience on Snapchat, According to Data From 217,000 Snaps
    It’s a challenge to grow a new social media audience from scratch -- and to do it well. This large percentage is the result of brands cross-promoting Snapchat accounts across other social media channels. Social Media TacticalMost of us have learned by now that we should be using Snapchat. So how do you grow your audience?
  • CONTENTLY  |  THURSDAY, MARCH 9, 2017
    [Social] How Document Analytics Became Our Secret Weapon
    So if there is a sensitive file that needs to remain private, we can easily restrict the ability of users to post on social or print it out. Twenty-three years ago, the PDF, or portable document format, was released. In the digital timeline, that’s practically the age of dinosaurs. Let’s go over a few of them below.
  • BIZIBLE  |  THURSDAY, MARCH 9, 2017
    [Social] 3 Simple Ways to Validate Your Content Ideas
    In this case, you can take advantage of channels like Paid Social. In the previous year, there has been a widespread emphasis on the message of bigger and better content. There are different avenues which are used to pass the trending message, but all of them are aimed at achieving the same goal. Speaking of questions. Do you want this ?”.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Social] B2B Marketers Staying Committed to Investments in Social Media
    The CMOs of B2B product and services companies continue to invest in social media marketing. percent of their marketing budget on social media. percent of their marketing budget to social media. percent of B2B product CMOs say they have been able to quantitatively prove the impact of social media on their business.
  • KOMARKETING ASSOCIATES  |  THURSDAY, MARCH 9, 2017
    [Social] How to Create an Organizational B2B Content Marketing Strategy
    In the above example, we can see that the social media branch likely needs a lot more content, whereas the majority of the content seems to be created about content marketing. If social media isn’t one of their most popular services, then they shouldn’t spend the majority of their efforts on it. Why Does Content Organization Matter?
  • VIDYARD  |  THURSDAY, MARCH 9, 2017
    [Social] Introducing Vidyard for SalesLoft: Skyrocket Sales Team Impact with Personalized Video Emails
    delivered through diverse channels: email, phone, social, and video. Today we’re excited to announce that, in partnership with SalesLoft, the platform for modern day sales engagement, we’re launching a new integration that will help sales teams supercharge sales emails with personalized, custom videos boosting response rates by 8x! It’s true.
  • BIZNOLOGY  |  THURSDAY, MARCH 9, 2017
    [Social] 10 Inspiring Case Studies of Digital Transformation
    Rob is on the MBA faculty of Rutgers Business School, where he teaches courses in Web Analytics, SEO, and Social Media Measurement and ROI. Rob’s eBook, “166 Case Studies Prove Social Media ROI,” available for free on the BarnRaisers website, has been downloaded over 115,000 times. Express. Is your company one of them? Like this post?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, MARCH 9, 2017
    [Social] Adjusting to the new sales strategies with Anthony Iannarino
    personal branding Social Media and Sales anthony Iannorino mark schaeferBy Mark Schaefer. The story of my book KNOWN is really about how successful people establish a personal brand in the digital age. One of the things that impacted me profoundly is the discovery that all of them followed the same four steps to do it. Anthony: Exactly.
  • CHIEFMARTECH  |  THURSDAY, MARCH 9, 2017
    [Social] The rise of the marketing data lake
    But data warehouses were invented way before things like cloud apps and social media feeds. The following is a guest post by Doug Kessler , co-founder and creative director of the B2B marketing agency Velocity. It’s some of the best writing on the topic that I’ve come across. gives a thorough update on how the role is changing.
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