• SYNECORE  |  FRIDAY, APRIL 24, 2015
    [Social] 4 Tips For Using Facebook to Market a Conference
    Using each social media channel the right way to market your event at the right time to the right audience increases the chances of getting a good return on your conference investment. The beauty of social media is that, if used correctly, you can effectively market anything for free. Why Facebook? Create a Facebook Event Page.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] How to Promote and Measure Hashtag Campaigns
    Learn how hashtags can connect your social audience
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, APRIL 24, 2015
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • LEADERSHIP  |  FRIDAY, APRIL 24, 2015
    [Social] Interesting Infographics: The Story Behind Influencer Marketing
    Influencers are people with a wide net of social impact. This trails only retail sites (56%) and brand sites (34%) and comes in narrowly ahead of Facebook, YouTube, and other social networks. Perhaps most important to the influence marketer, 20% of women active on social media consider products promoted by bloggers they recognize.
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Social] Great quality content is the key to leads
    Social media at first was a great place to communicate and connect and still is but  is becoming less social and more brands screaming and shouting for attention. Ebooks whitepapers and blogs and in fact any kind of content are a key asset to business and have been for quite sometime. It may just surprise you as to what you find.
  • VIRALLY BLOG  |  FRIDAY, APRIL 24, 2015
    [Social] The Link Between Content And SEO
    Review products or services that are in your area, like me for instance. I say my opinions on Buffer, Sprout Social, Canva, PicMonkey etc. Content is a very important factor in getting a high ranking result on search engines, yet people often overlook this. For search engines, the word content means words and a lot of them.
  • VIDYARD  |  FRIDAY, APRIL 24, 2015
    [Social] Why Four Billion Video Views Means a lot, Even to B2B Marketers
    Most notably, Facebook users now view more than four billion videos a day on the social network. Look out YouTube. Here comes Facebook. During its earnings call on Wednesday, Facebook revealed some incredible numbers on video content. Let that sink in for a moment. Just six months ago, in September, that number was one billion.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 24, 2015
    [Social] A Beginner’s Guide to Creating a Must-See SlideShare Presentation
    You’re effectively using Facebook for your business and you can tweet with the best of them, so what social channel should you conquer next? This social media network, which helps you create and share presentations, is perfect for businesses. Here are a few ways to share it: Social media channels. Social Media slideshare
  • BIZNOLOGY  |  FRIDAY, APRIL 24, 2015
    [Social] Case study in data-driven B2B customer acquisition marketing
    First they identify the attributes and behaviors of top buyers, using the rich detail that can be found on LinkedIn or other social sites. My new book, B2B Data-Driven Marketing: Sources, Uses, Results , is launching in a few weeks. Here’s a sneak peek of Doug’s success in finding new customers using lookalike modeling. Like this post?
  • MARKETING ACTION  |  FRIDAY, APRIL 24, 2015
    [Social] The Role of Emotions in B2B Marketing: Telling a Story, Making a Sale
    The CEB report notes it as professional benefits (such as a promotion), social benefits (popularity) and emotional benefits (confidence).  Notice the language they use on social media. And: the Internet and social media have made sure that the genie is well out of the bottle. after all, it’s all very personal. Do surveys.
  • THE NEW STRATEGIST  |  THURSDAY, APRIL 23, 2015
    [Social] Marketing Doubleshot Podcast – Ep.6 – Brands Mixing with Social Causes & The Optimized Personal Digital Brand
    In this episode, Jonathan Barrick and Josh Muirhead discuss some of the latest news in social cause marketing, including Dove’s latest and greatest campaign, along with the dangers of not being prepared for what comes with social cause marketing. Chipotle’s social marketing -> www.youtube.com/watch?v=lUtnas5ScSE.
  • KEO MARKETING  |  THURSDAY, APRIL 23, 2015
    [Social] Email Marketing Can Be Profitable with Big Data
    New, shiny toys like social media and mobile marketing are now getting a lot of attention, so it can be tempting for marketers to forget about email or put it on the back burner. Email marketing has been around since, well, the invention of email. In marketing terms, that might as well be forever.
  • CMO ESSENTIALS  |  THURSDAY, APRIL 23, 2015
    [Social] What Marketers Need to Know about Buyer Personas: A Q&A with Adele Revella
    When marketing plans directly relate to a buyer persona’s expectations, stakeholders don’t feel the need to interject their own opinions about everything from messaging to content strategy or whether a tactic such as social media is a good idea. In marketing, you have to understand buyer personas. Adele Revella: This is a very good question. 
  • SYNECORE  |  THURSDAY, APRIL 23, 2015
    [Social] How to Market a Conference Using Twitter
    The Role of Social Media. Social media can, and should, play a huge part when it comes to marketing your next event. Social media is a great tool to use because it’s (generally) a free way to get the word out about your event, sell tickets, and create the buzz that keeps people looking forward to your event every year. Twitter.
  • IT'S ALL ABOUT REVENUE  |  THURSDAY, APRIL 23, 2015
    [Social] How To Win At Social Media Marketing From 8am-8pm: Your Timetable
    Social media never sleeps, find out how you can fit it all around your day. Being a Social Media Manager can be stressful - you need to juggle staying on top of trends, whilst creating a longer term strategy. Use this time to check through your social media pages. What other campaigns are going on that you can support socially?
  • VERTICAL RESPONSE  |  THURSDAY, APRIL 23, 2015
    [Social] What Does Facebook’s News Feed Updates Mean for You?
    Breaking News Facebook Facebook Page facebook profile News Feed algorithm Social Media In an effort to the find the right mix of content for people’s News Feed, Facebook announced three updates. While the updates aim to improve the experience for most users, these changes could have a negative impact on business pages.
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 23, 2015
    [Social] Marketing Automation ~ What are You Automating?
    Neal Schaffer and Brian Mahony have created Social Tools Summit 2015, a different type of conference where panels of vendors and power users discuss important topics and issues. Preparing for the summit has […] Author information Joe Ruiz This monthly Social Customer Experience Marketing column is contributed by Joseph Ruiz.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 23, 2015
    [Social] Marketers, Get Ready For Your Promotion: A Global Perspective
    It’s similarly important for B2C, where social media and other online content can influence a buyer’s behavior. Digital and social media. Social marketing. Author: Aden Forest We are on the edge of a golden age for marketing. APAC Marketers Are Savvy Marketers. To some, this will be no surprise. Marketing departments drive: .
  • VIRALLY BLOG  |  THURSDAY, APRIL 23, 2015
    [Social] Don’t Make Your Brand Bland
    This counts for everything from how you answer the phone to how you portray yourself on social media. Your Company Image. Branding is all about the impression you make and your reputation. That impression needs to do two thing, say what is particularly special about your business whilst portraying you in a positive light. Personal Brand.
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Social] Inbound Marketing Basics: How to Attract More Customers
    Customers find you through paid and natural search engine marketing, social media, and links from other sites on the web. Include the key words in any relevant pages, blog posts, whitepapers, case studies, and social media. You can use social media to draw people’s attention to your content, and you can buy advertising to promote it.
  • FATHOM  |  WEDNESDAY, APRIL 22, 2015
    [Social] Content Marketing: How to Grow Your Business by Growing Your Audience
    Don’t even build it around your channels (like your website, social media networks, blog, etc.) To do: Conduct market research by examining online conversations happening on social media, blogs, traditional media (news outlets) and forums. Growing your audience is important for growing any business. But what exactly does that mean?
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 22, 2015
    [Social] The CMO Technology Conundrum And How To Solve It
    Co-design the Optimal Customer-Driven Technology Roadmap (Foundation: Cross-Channel, Content, and Social Marketing Platform – Open or Proprietary? “The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. ” —Bill Gates. Nothing New Here.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 22, 2015
    [Social] 9 Steps to Building a Unique Value Proposition in Management Consulting
    Your value proposition is part of your branding so use it everywhere—your website, as part of presentations, on collateral, social media sites, and anywhere else an opportunity exists. 8. How do you prove you're the management consulting firm to do this? With a strong value proposition. Be sure to be clear and specific. Create it.
  • BIZNOLOGY  |  WEDNESDAY, APRIL 22, 2015
    [Social] Survey says: ANZ Companies use social media for business
    Isentia’s social media report sheds a great deal of insight into social media usage for individuals and businesses. We explore how social media influencers and media use social media and why. As you can see from the initial graphic, so much of the time we spend online is on social media. Social Media Use.
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 22, 2015
    [Social] The Tool That Will Replace Your Social Media Agency: Likeable Hub
    Most smaller businesses have been late to the game vis a vis social media marketing for the fact that it requires a certain investment in resources as well as an aptitude for leveraging social media as a business tool. Social Media Tools
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 22, 2015
    [Social] Are Your Employees Brand Ambassadors? Why Not?
    Marketing Tips Marketing Tools Marketing Trends Social Marketing Traditional Marketing B to B marketers b2b b2t blog brand branding btob chris ilcin content marketing customer service history internal marketing By Chris Ilcin, Account Superintendent at Sonnhalter. Photo Courtesy of Osborn. Do your employees know where your products are used?
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 22, 2015
    [Social] Why the economics of blogging are diminishing
    How successful blogging worked years ago Write 2000-3000 words ‘epic’ evergreen how-to blog posts that worked as clinkbait, i.e. articles that would be linked and shared across other blogs and social media platforms for months, if not years, to come. But the economics of blogging don’t work the same way any more.
  • VIRALLY BLOG  |  WEDNESDAY, APRIL 22, 2015
    [Social] Researching Your Market
    Psychographics:- Personality, lifestyles, social status. simple google search can say which sectors use which social media platform, Pew Research have some interesting stats on social media useage. Sprout Social is great for this, and you can find other like-minded individuals to connect with. Events
  • MARKETING ACTION  |  WEDNESDAY, APRIL 22, 2015
    [Social] The Power of the Quiz in Marketing: 6 Lessons from The New York Times, BuzzFeed, and B2B Marketers
    Or what about the quiz that is still being shared on social networks: The 36 Questions that Lead to Love. Marketing Quizzes get more social shares. Part of the reason BuzzFeed keeps creating quizzes is that they get tremendous social referrals due to quiz result sharing. quiz when it was hot? But quizzes? Enter the quiz.
  • LEADERSHIP  |  TUESDAY, APRIL 21, 2015
    [Social] Marketing: What Has Not Changed —7 Tactics to Drive Better B2B Lead Generation
    Social sign on is convenient and preferred; so most of your prospects will be happy to sign in with their LinkedIn or Facebook login. Incentivize Social Sharing. If you offer quality content on social media, it will be consumed. Encourage social sharing by rewarding the influencers who regularly share your content.
  • B2B LEAD BLOG  |  TUESDAY, APRIL 21, 2015
    [Social] Is Social Media Moving 2 Fast and 2 Furious for Good Online Lead Generation?
    Social media has become an important platform for online lead generation. Brands use social media to engage with customers and potential customers, and consumers use social media to check out brands they’re interested in. When well planned […]. Lead Nurturing Marketing Tips marketing insight marketing programs
  • B2B MARKETING TRACTION  |  TUESDAY, APRIL 21, 2015
    [Social] How to Market to Chief Information Officers (CIOs)
    Post links to your content on social media and get others to share it too. 4. Everyone wants to sell their technology services and products to CIOs, but many CIOs are expert at avoiding solicitations. Here’s what you need to know to market successfully to CIOs. They want proof. It’s no wonder! They want to keep their job.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  TUESDAY, APRIL 21, 2015
    [Social] The Inside Scoop on Goal Setting for Sales: Part II
    This is the final half of my interview with Heidi Grant Halvorson, bestselling author and social psychologist who studies motivation and goal achievement. Today we talk about how goals evolve over time, the best mindset to reach them and much more. Enjoy! Read Part 1 | Download PDF | Listen to Audio
  • VERTICAL RESPONSE  |  TUESDAY, APRIL 21, 2015
    [Social] Twitter Announces You Can Now Receive Direct Messages from Any User
    Twitter announced they made a major change to Direct Messages making it easier to communicate one-to-one or to groups on the social network. Breaking News direct messages Social Media Twitter The change allows you to send and receive Direct Messages from anyone, even if you’re not following him or her. All rights reserved.
  • WINDMILL NETWORKING  |  TUESDAY, APRIL 21, 2015
    [Social] Facebook Ads: 4 Tips for Creating Complementary Landing Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. Facebook Ads: 4 Tips for Creating Complementary Landing Pages by Jim Belosic - Maximize Social Business Author information. Jim Belosic. Twitter | LinkedIn |.
  • MODERN B2B MARKETING  |  TUESDAY, APRIL 21, 2015
    [Social] How To Make Your Marketing Meme-tastic!
    Other social platforms like Pinterest, Facebook, and Instagram are also relevant, as they provide users with the opportunity to share and like pictures. It’s as though businesses are sharing an inside joke with individual customers, who then decide to share their experiences with friends and connections on social media.
  • SOCIAL MEDIA B2B  |  TUESDAY, APRIL 21, 2015
    [Social] Happy B2B Customers Can Get You More New Customers
    Social media gives us the opportunity to create and scale word-of-mouth on a level that was impossible a few years ago. According to a 2012 report by the Aberdeen Group , the top B2B firms gained 230% more leads via social media than their competition. Share it on social media, and invite your customers to do the same. Just ask.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, APRIL 21, 2015
    [Social] Maybe your podcast is not a podcast
    One podcaster who has broken away from the podpack is Mike Stelzner , founder of Social Media Examiner and the talented host of the SME podcast. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. “What’s a podcast?”
  • IT'S ALL ABOUT REVENUE  |  MONDAY, APRIL 20, 2015
    [Social] One Tweet And It’s Gone! Why Social Media Is Not Always Your Friend
    It seems we as individuals and business operators may not really understand that just because parliament hasn’t made laws called ‘What not to do when using social media ’ it doesn’t mean the existing laws don’t apply. Ban social media? Screen prospective employees to see if they are social media junkies?
  • BLUE FOCUS MARKETING  |  MONDAY, APRIL 20, 2015
    [Social] Join us for an #IBM #SWFChat w/@mnburgess @jaferrar @KimWhitler @ProfessorGary @MainCane83 #HR #SocBiz
    Much like our IBM webinar from a couple weeks ago, the focus will be on social learning, its value, and how organizations can design successful learning programs to harness their employees’ full potential. Edwards recently led the discussion on social learning with us during an  IBM Smarter Workforce webinar. Professor Kimberly A.
  • BIZNOLOGY  |  MONDAY, APRIL 20, 2015
    [Social] The business of data
    This necessitates the collection of big data across many different physical, digital and social channels so that interactions can be understood and analyzed, and offerings customized. Do you know what business you are in? It seems like such a straightforward question that every business person should be able to answer it without hesitation.
  • VERTICAL RESPONSE  |  MONDAY, APRIL 20, 2015
    [Social] 10 Retail Marketing Ideas to Boost Sales
    Free marketing opportunities Do you work the social media sites your customers frequent? Savvy retailers know that maximizing profits means smart marketing; however, it can be challenging to devote as much time to marketing as you need in order to market more efficiently. If so, was the campaign a success? All rights reserved.
  • WINDMILL NETWORKING  |  MONDAY, APRIL 20, 2015
    [Social] Why Social Recruiting is Like Catching Pokemon
    This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. She writes to share her thoughts on the social recruitment field and to help readers to set up social recruitment strategy. Social Recruiting Author information.
  • CMO ESSENTIALS  |  MONDAY, APRIL 20, 2015
    [Social] Marketing, Sales, and Customer Service Collaboration: 7 Free Research Reports for Shared Knowledge
    Customer Journey Management for Marketing and Sales: When organizations have a formal process to map and manage customer journeys, they average 30% higher positive social media mentions year-over-year – an obvious marketing benefit – and 79% higher growth rates in cross-sell and up-sell revenue annually – clearly, a sales perk.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Social] Why we are all digital customers
    Today’s “digital customer” simply wants to be able to interact, act and transact across digital and social platforms when and where it suits best. In an article on the digital customer experience I briefly mentioned how the availability of digital channels and tools has become a criterion for many customers to pick a company.
  • SYNECORE  |  SATURDAY, APRIL 18, 2015
    [Social] The Importance of Brand Integrity in the Digital Age
    It goes something like this: take time to clarify your organization’s values, goals, message, and properties, and use these to establish a seamless online presence across web, social, and mobile (i.e. A few weeks back, I was involved in a minor dust up at a local bar. First, a little background…. We don’t do that here.”. What’s it gonna be?”.
  • I-SCOOP  |  SATURDAY, APRIL 18, 2015
    [Social] Digital customer experience – connecting the dots
    Is there such a thing as “digital customer experience” and even a “social customer experience”? Yes and no. We can look at the overall customer experience in the context of digital touchpoints. We can look at individual experiences across digital touchpoints and interactions.
  • FEARLESS COMPETITOR  |  FRIDAY, APRIL 17, 2015
    [Social] i’m a registered Republican in Florida
    Love comments and those who share on social media. My taxes for 2013 and 2014 are paid – so I’m officially a single man in Florida now with the IRS. Thanks to my Mom and the volunteers who did the taxes. actually chipped in a few bucks for Marco Rubio who is running for President. He is from Cuba. Buenos Dias Marco! Go Irish!
  • B2B MARKETING TRACTION  |  FRIDAY, APRIL 17, 2015
    [Social] Why LinkedIn is a No-Brainer for your B2B Social Media Marketing
    Still haven’t dipped your toe into business-to-business social media marketing waters? LinkedIn is the number one most-used social media platform for business to business marketing. For those of you who don’t want to spend much time and effort in social media, investing a little in LinkedIn should be a no-brainer.
  • VERTICAL RESPONSE  |  FRIDAY, APRIL 17, 2015
    [Social] How to Create a Call-to-Action on Your Facebook Page [VIDEO]
    Use email and social together with VerticalResponse. © 2015, VerticalResponse Blog. Breaking News Social Media Tips in 2 call to action Facebook Facebook Page Social Media Marketing Facebook has launched a new way to engage with your page community. All rights reserved.
  • LEADERSHIP  |  FRIDAY, APRIL 17, 2015
    [Social] Interesting Infographics: The 8 Most Effective Types Of Content
    37% felt that the number of leads generated indicated success, 30% said sales revenue, and 27% said subscriber list growth and social media sharing; just 17% measured success by search engine result rankings. We’ve all heard the expression “content is king”, and it’s never been truer than it is today.
  • HINGE MARKETING  |  FRIDAY, APRIL 17, 2015
    [Social] 7 Social Media Marketing Mistakes to Avoid With LinkedIn
    Since it is a social network geared specifically to business professionals, LinkedIn users don’t have to battle the private and public persona struggle that other sites like Facebook or Twitter can create. LinkedIn isn’t just a great networking tool—it can also be the perfect platform for B2B social media marketing.
  • BIZNOLOGY  |  FRIDAY, APRIL 17, 2015
    [Social] Increasing your content marketing reach
    Social Media – The Amplifier. This is where social media excels. That social media is not what we’re talking about. Recognizing that social media for marketers is different than social media for, well, socializing, is an important part of getting over the “I’ve got nothing to say” and “my industry is too boring” hurdles.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Social] 5 Signs Your Company’s Blog Is Failing
    Signs Your Company’s Blog Is Failing by Dave Schneider - Maximize Social Business. You’ve probably heard about this new thing called content marketing. It seems to be all the rage as of late, given that 89% of companies using content marketing say it works. So chances are you’ve started a blog. Author information. Dave Schneider. Blogging
  • MODERN B2B MARKETING  |  FRIDAY, APRIL 17, 2015
    [Social] 6 Vital Features to Look for in Marketing Automation Software this Year
    For instance, if a prospect engages with an email on her desktop computer, your subsequent communications on mobile and social should respond to her initial behavior. Social and Mobile Integration. In addition, social media provides real-time interaction possibilities with countless prospective consumers. Progressive Profiling.
  • WINDMILL NETWORKING  |  FRIDAY, APRIL 17, 2015
    [Social] 45+ Reasons to Attend the Social Tools Summit
    Next month is going to be the first time a social media conference will be held centered exclusively around the theme of social media tools: Which types of tools exist, how they can be (and are being) leveraged to help with the various issues that arise in the business use of social media, and best […]. Author information.
  • KEO MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social] LinkedIn Launches Content Sharing Tool Called Elevate
    LinkedIn just announced the launch of a new tool designed to encourage content sharing, while also making social media management easier. For assistance with any type of content marketing tasks or social media management, let KEO Marketing help. The goal is to help companies increase engagement and content sharing by their employees.
  • CRIMSON MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social] 4 Ways To Make Your B2B Content Marketing Strategy Stand Out
    search, social media, events, thought leadership). “Use microcontent (tips, stats, quotes) for social, then compile into blog posts, eBooks, newsletters, presentations. Content needs to attract buyers at the top of the funnel, through search, social, or referrals. Content marketing has reached a pinnacle. Is it visual.
  • EARNEST ABOUT B2B  |  THURSDAY, APRIL 16, 2015
    [Social] Electoral dysfunction: Why the party marketing machines aren’t working
    The social media machines are motoring but generally they’re preaching to the converted. Come May 7 th , Britain will go to the polls to elect a new government. Political parties and parliamentary candidates are in overdrive – trying to persuade the electorate to say yes and vote for them. By all accounts - no. No more pseudo-events please.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, APRIL 16, 2015
    [Social] The Inside Scoop on Goal Setting for Sales: Part 1
    Heidi Grant Halvorson , a social psychologist specializing in the study of motivation and goal achievement. Recently I had a chance to interview. She''s also the associate director of the Motivation Science Center at Columbia University. Sales Goals Success Mindset
  • KOMARKETING ASSOCIATES  |  THURSDAY, APRIL 16, 2015
    [Social] 8 (Free) Google Resources B2B Marketers Need To Know
    Obviously, some of the significance in this resource depends on your activity in Google+ and the search engines broader business decisions on the social network’s future. Late last year I wrote about important changes Google has launched for B2B marketers to be aware of (you can read that post here ). Google AdWords Features History.
  • BIZNOLOGY  |  THURSDAY, APRIL 16, 2015
    [Social] Today’s big branding issue: what should companies stand for?
    to also pursue broader social ends), has been argued for decades. On social matters, business leaders are becoming more sensitive to the expanding gap between the views of political and religious conservatives on the one side, and those of more liberal progressives which include these Millennials.  shareholder value). Like this post?
  • WINDMILL NETWORKING  |  THURSDAY, APRIL 16, 2015
    [Social] 5 Top Social Media Sites Used by Chinese Girls
    The main factors contributing to the change in Chinese consumerism is the rise of disposable income, social pressure and everything going digital. Olivier Verot contributes a monthly column on Chinese Social Media. Chinese Social Media China has undergone drastic changes in its spending habits these past 10 years. Olivier Verot.
  • MODERN B2B MARKETING  |  THURSDAY, APRIL 16, 2015
    [Social] Inspiration in the Nation! Live From The Marketing Nation Summit Day 2
    Take a look at some of the reactions across social: The Era of Engagement. verywhere They Are: You must move seamlessly between online and offline channels, desktop, mobile, and social. Author: Dayna Rothman The Marketing Nation Summit has come to a close! This was my fourth Summit and it is amazing to see how far we have come!
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, APRIL 16, 2015
    [Social] It’s not a pitch, it’s a person. The super powers of influence marketing
    And this is the key to social media marketing today, too. Enter the social media influencer Today, if you’re in marketing to any extent, you’ll know about influencers and, more importantly, about influence marketing. In two hours we achieved a social media impact that is more typical of an event that lasts for several days!
  • MARKETING ACTION  |  THURSDAY, APRIL 16, 2015
    [Social] Ask the HR Experts, Part 1: 5 Tips for Marketing and Sales Job Seekers
    LISA: What about other social situations or live events? I’ve seen people go to trade shows, resume in one hand and business card in the other. But it’s a situation that’s (finally) changing. The top five areas where employers are planning on adding full-time, permanent staff are: Sales: 36%. Customer service: 33%. Production: 26 %.
  • FEARLESS COMPETITOR  |  WEDNESDAY, APRIL 15, 2015
    [Social] We could all learn a lot from Jeff Bullas
    Despite my nasty fall last year, my long term memory works just fine.  In fact, when my taxes were being done, they ask for my ex-wife’s social security number and I gave it to them. We love comments and those who share our posts on social media. Read more at [link]. He’s a top blogger and I’m a big fan of Jeff.
  • LEADERSHIP  |  WEDNESDAY, APRIL 15, 2015
    [Social] CMO Spotlight: Steve Mann, CMO, LexisNexis (Research & Litigation Division)
    Steve Mann says the phase of “taming the wild, wild west of social media” is over; “the west has been won and it is now time for evangelism of social media. Marketers must become the experts who know how to define their organization’s social media goals and align them with the overall marketing and business strategy.”
  • CRIMSON MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Social] Infographic: What’s Trending In Marketing for 2015?
    And don’t forget about Paid Social: “The days where marketers could drive measurable business results at impactful volumes through organic methods alone are basically over.” It’s old news now that your buyers are educated on your products and services before ever speaking to a sales rep. case studies – 73%.
  • VIDYARD  |  WEDNESDAY, APRIL 15, 2015
    [Social] Vidyard Hires CRM Industry Veteran as New Vice President of Sales
    With Vidyard, customers can add video to their websites in minutes, get real-time analytics, syndicate video to social networks and YouTube, create calls to action, optimize search engine hits, capture leads, and brand their player skins all from one place. Video is a critical asset for today’s marketing and sales organizations.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, APRIL 15, 2015
    [Social] Modern Marketing Essentials Guide To Social Marketing (eBook)
    Social media is a unique force in that it’s a channel that provides distinct value for both the user and the marketer. To help marketers better navigate the sea of social change, we’ve put together this Essentials Guide based on 5 Pillars of Social Marketing: Listening. Social Advertising. It’s here.
  • HINGE MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Social] Working with the Professional Services Marketing Partner (Not Quite) Next Door
    Website, blog, social media—it’s all fair game. Do they respond to blog and social media comments? Is your firm's website overdue for a redesign? Or perhaps there's an even bigger effort like a complete rebranding on the table? You may find that a firm across the country has clients similar to your organization.
  • VERTICAL RESPONSE  |  WEDNESDAY, APRIL 15, 2015
    [Social] 4 Advanced Tips to Optimizing Your LinkedIn Company Page
    Social media users are always looking for easy ways to follow and engage with brands, so make it simple for them to join your social bandwagon by adding this button. Gain more social media knowledge – Subscribe to our weekly email newsletter. © 2015, VerticalResponse Blog. Social Media LinkedIn Company Page
  • WINDMILL NETWORKING  |  WEDNESDAY, APRIL 15, 2015
    [Social] 4 Rules to Build a Lasting Relationship with an Influencer
    Over the past five years, I have written about the impact of influence marketing in social media for companies and organizations. Raymond Morin contributes a monthly column on Social Media Influence. Rules to Build a Lasting Relationship with an Influencer by Raymond Morin - Maximize Social Business. Social Media Influence
  • MODERN B2B MARKETING  |  WEDNESDAY, APRIL 15, 2015
    [Social] “Linking” Digital Advertising Seamlessly Across All Channels: Marketo and LinkedIn
    So whether it’s the first time or the hundredth time that a marketer has engaged a customer, she can do it continuously over email, web, display ads, social/paid ads, and mobile in a personal way that forges or advances a customer relationship. It’s been a great event so far. Develop Personal Relationships. Engagement Marketing In Action.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, APRIL 15, 2015
    [Social] Podcasting – Another Effective Way to Get to Contractors
    Jay Baer, in a recent episode on Social Media Examiner, said, “There’s something about bringing somebody inside your head through your ear holes that ties you to that person in a way that reading a blog post or reading a book or anything else just doesn’t.” By John Sonnhalter, Rainmaker Journeyman at Sonnhalter.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, APRIL 15, 2015
    [Social] Wasting your ad money? All Facebook fans are unequal
    Many marketers focus on vanity metrics — like follower counts and likes — which create a false sense of popularity or social proof. On social media, we assume accounts with high follower counts are more trusted because, well, more people are following them. See you in the social sphere! Sounds thrilling, right?
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