• BLUE FOCUS MARKETING  |  FRIDAY, DECEMBER 19, 2014
    [Social] 2015 Marketing Predictions Pop Culture Style by @SteveOlenski via @Forbes #SocBiz
    Fueled by Millennials, the social employee revolution is the first generation of digital natives to walk the planet. The generation that helped to define what it means to ‘go social’ will fuel a re-birth of creativity and help us to re-imagine the future of marketing. 'Written by Steve Olenski via Forbes. Power to the People.
  • THE NEW STRATEGIST  |  FRIDAY, DECEMBER 19, 2014
    [Social] Marketing Doubleshot Podcast - Ep. 2 - Creating Smarter Content & The New Approach to Blogging
    marketing strategy digital marketing content marketing blogging social media marketing marketing doubleshot Links and resources mentioned in this episode: Gary Vaynerchuk on the importance of Context -  www.youtube.com/watch?v=PT7hAh5hxkk. PT7hAh5hxkk. Kevin Spacey at CMWorld on Storytelling -  www.youtube.com/watch?v=NJnP2wsgnoA.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] The Social Marketer's Guide to Infographics
    This report will look at infographics from the social marketer’s perspective
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] LeadTail Social Insights Report: How Top Marketers at Mid?Size Companies Engage on Twitter
    Download this report and get to know the social media habits of marketing decision-makers at mid-size companies Selling to marketers?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Closing the Loop on Social Leads
    The lead generation possibilities in social media are countless. Do you and your team know how to tap into them
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Integrating Social into Business with Social Collaboration Tools
    The use of too many communication channels can actually hinder collaboration. That's why many organizations are now moving toward a single interface for all business communications
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Social Selling in B2B Sales
    Over the past decade, B2B customers have become socially empowered, highly informed decision makers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Social Media Best Practices
    This White Paper will introduce you to the necessary steps you should take to employ HootSuite social media best practices
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] 8 Tips for Social Business
    HootSuite's latest White Paper, will illuminate the correct process by which organizations can successfully implement a successful and scalable social media strategy
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Become A Social CMO. CMOs Must Experience Social Networking To Lead The Brand Experience.
    CMOs indicate that, in the age of the customer, collaboration and influence through social networking will have the biggest impact on their organizations in the next three to five years
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] Social Media Geek-to-Geek: Practical Insights for Technology Marketers
    There exists an underlying tendency in the geek world to be skeptical about social media, especially about its role in anything serious or substantial. In Social Media Geek-to-Geek, authors Rick Jamison and Kathy Schmidt Jamison explore the increasingly vital role that social media plays in technology marketing efforts.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] The Future of Social Media Lead Management
    How to segment & nurture your social media followers
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] How to Crush Your Competitors on Social Media in 30 Days
    You probably know that social media is an important part of your marketing -- if you didn't, you wouldn't be reading this eBook, would you? That's right, social media generates leads, a marketer's gold mine It gives you legions of admiring fans and followers, it helps you drive traffic to your website, and it helps you generate leads.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] 55 Brands Rocking Social Media with Visual Content
    These famous words of Bob Dylan can easily be applied to the rapidly evolving character of social media The times they are a-changin'.
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Social] From Social Media Hype to Social Media Marketing
    Explore the three steps toward building stronger customer relationships
  • SAZBEAN  |  FRIDAY, DECEMBER 19, 2014
    [Social] 3 Brand Publishers You Should Copy
    And, do you actively use social media to amplify the reach of your content? They promote their vibe through a mix of blog content and social media, which speaks directly to their youthful, urban audience. 'Does your company create content that does not have a direct sales pitch? Urban Outfitters: The Retailers of Good Cheer.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Social] 7 Ways to Get Non-Marketing Employees to Blog
    They’ll also see the tangible benefits (CTRs / social shares/ recognition etc) and will have received the kudos of having the article published,". 'It’s a common pain point among B2B marketers. An effective inbound strategy requires a good volume of high quality, persona relevant content. So what can be done? The Challenge. 2) Use Data.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Social] 3 Ways a Pop-Up Shop Can Help Your Ecommerce Company Build Relationships
    Regardless of which industry you’re in, we live in a hyper-connected world where consumers are exposed to more options than they can possibly digest – from fashion to food to social causes. this fall, they created a shoppable showroom, fully integrated with technology and social media initiatives. Focused Learning and Testing.
  • VERTICAL RESPONSE  |  FRIDAY, DECEMBER 19, 2014
    [Social] Facebook Introduces New Search Feature – Should Google Be Worried?
    Privacy settings may inhibit a robust social search experience for Facebook. Social Media Facebook google Search social networking 'Facebook is making changes once again. But unlike other changes they’ve made recently , this one will be much more welcome by Facebook’s 1.3 billion monthly active customers.
  • WINDMILL NETWORKING  |  FRIDAY, DECEMBER 19, 2014
    [Social] Use Social Media to Recruit in a Traditional Recruitment Agency
    From offline job offers ads in […] Author information Laurianne Laval This monthly Social Recruiting column is contributed by Laurianne Laval. She blogs to show brands how to use social media in their recruitment. Social Recruiting company recruiters. Laurianne is Public Relations Manager at myjobcompany.com.
  • FEARLESS COMPETITOR  |  FRIDAY, DECEMBER 19, 2014
    [Social] The Awesome Power of Stories in Marketing
    Their team has now worked  on the Find New Customers logo to brand their great social media marketing tools as a Find New Customers product. We love comments (Not SPAM) and those who share our posts on social media. Social Media is gasoline.” 'Does your marketing team tell stories to your buyers? News, right? Stories.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, DECEMBER 19, 2014
    [Social] 4 Tips to Enhance the Marketing Value of Social Media Intelligence
    'Over the years, social media has morphed from a channel for basic communications to a forum for richer engagement with audiences that have a natural affinity for brands – as fans and followers opt in to keep pages part of their social activities. Social Media Listen and learn for business insights.
  • B2B MARKETING INSIDER  |  FRIDAY, DECEMBER 19, 2014
    [Social] Content Marketing Trend: “Micro-Content”
    Vaynerchuk and his 250-person team have recently shifted their focus to micro-content on social media platforms, as well Vine videos , to spread their clients’ branding messages. In a 2013 interview with Forbes.com, Vaynerchuk stressed the importance of distributing  content on social media sites. “You Vine and GrapeStory.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Social] 450+ Free Stock Photos to Use in Your Marketing [Free Downloads]
    Whether you''re prepping a social media post, designing a landing page, or drafting an email, visuals are an effective way to enhance the performance of your marketing initiatives. At HubSpot, we constantly try to accompany any links we share on Facebook with visuals, but as our social media manager can attest, it''s not easy.
  • HUBSPOT  |  FRIDAY, DECEMBER 19, 2014
    [Social] An Overview of the Major Google Algorithm Updates of 2014
    Mueller also cited some of Google''s eye tracking research , which found that social annotations like author photos completely changed the way users looked at search results. 'Inbound marketers are constantly on alert for changes in Google''s ever-evolving algorithm. but that doesn''t mean we don''t miss one every now and then. Panda 4.0:
  • FATHOM  |  THURSDAY, DECEMBER 18, 2014
    [Social] The Secret to Success for Manufacturing Websites: Foundation Pages
    The blog and social media properties can be frequently updated with more engaging, timely, thought-provoking content. Consider adding information about employees and management , and providing links to social media profiles and other web properties. USING FOUNDATION PAGES AS SOURCE MATERIAL FOR SOCIAL CONTENT. Go check him out!
  • KOMARKETING ASSOCIATES  |  THURSDAY, DECEMBER 18, 2014
    [Social] 3 Ways Social Media and SEO Can Work Together
    My colleague, Casie Gillette , has touched on a few ways to break down those silos and get your B2B search and social teams working together. You can find those resources below: 3 Things Your Social Media Team Should Know About SEO. Link Building and Social Media Process. Or using a certain hashtag for a social media campaign?
  • BIZNOLOGY  |  THURSDAY, DECEMBER 18, 2014
    [Social] Why “Capitalism” must be re-branded – and how
    Edelman Research indicates that 84% of people believe a company can take specific actions that both increase profits and improve the economic and social conditions in their local communities. The main cause of this tarnished brand image is the great recession and the extensive distrust of the banking and financial service industry.
  • WINDMILL NETWORKING  |  THURSDAY, DECEMBER 18, 2014
    [Social] 2015 : The Influencer Marketing in the Digital Age
    'The accelerating way of change to the new social science of marketing In recent years, the concept of influence in social media marketing has evolved very quickly. Raymond Morin | Twitter | Facebook | Google+ | LinkedIn | 2015 : The Influencer Marketing in the Digital Age by Raymond Morin - Maximize Social Business.
  • FEARLESS COMPETITOR  |  THURSDAY, DECEMBER 18, 2014
    [Social] The Problem with TV ads – They don’t tell you the real story
    We love comments (Not SPAM please) and those who share on social media too. Social media is gasoline.” 'Jeff Ogden of Find New Customers,  who’s an award-winning marketing expert, sees a lot of misleading TV commercials, but he also reads the Wall St. Plus they have new leadership in Germany. That’s my plan.
  • HUBSPOT  |  THURSDAY, DECEMBER 18, 2014
    [Social] 5 Clever Ways Ecommerce Companies Can Use Pre-Transactional Offers
    You can also promote your offer over social media, or even to your existing email database to encourage them to return to your site. It’s a good start to have a pop-up blog subscription or “5% off your first purchase” offer, but is this type of disruptive offer really compelling? The short answer is no. 1) Fashion/Home Furnishing. content.
  • MARKETING ACTION  |  THURSDAY, DECEMBER 18, 2014
    [Social] Global Software Provider Mikogo Uses Marketing Automation to Drive Results
    In fact, the strategic use of content, social media, SEO, and PR is driving steady traffic to eight localized websites, creating more than 200 leads every day through web sign-ups. 'Rapid growth, lots of leads, and a busy sales team. Sounds great, doesn’t it? Too Many Leads, Not Enough Time. Results that Lead to Revenue.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, DECEMBER 18, 2014
    [Social] The key to social media success rests with HR?
    'Social media and HR might not seem like the most natural of bedfellows but hear me out … HR might be the most important function leading to transformational change. Implementing a sophisticated technology like social analytics is the easy part. Social media and HR Think about it this way. Social media and HR.
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Social] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    Social Media: click-throughs. '71% of marketers are increasing investment in content marketing,  however 85% of B2B marketers are failing to attribute their content marketing to business results. Time is running out. And soon enough, there will be no excuse for content marketers not to tie their efforts to the pipeline. The good news?
  • B2B MARKETING UNPLUGGED  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] Five Signs of Hope in Marketing Land
    Awesome Ideas Selling to Small Business Social Media Websites ad agency B2B marketing bizmarketer corporate overlords Elizabeth Williams email marketing linkedin social media 'Some people think Spring is the season of hope. Hope, while never a strategy, is at least a raw ingredient. Of Dogs and Big Data. Fun with Bankers. Well done!
  • HINGE MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] The Road to the Top: Personal Branding Examples in Professional Services
    Baer is an active blogger and social media presence; he delivers webinars and co-hosts the podcast Social Pros. “The things I do on social media,” Baer says, “drive traffic to the blog. read the social security manual cover to cover and threw myself into doing a great presentation. Ready? Conclusion.
  • GREAT B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] B2B Marketing Leaders: 3 Things that Can Hurt You (And Your Company) in 2015
    What’s up with all this social media? 'The transition to a new year can be a perilous time for B2B marketing organizations. Sales managers, finance people and CEOs are gathered in rooms or on conference calls having tough conversations about priorities and funding for the new year. Why don’t we cut the marketing budget by 20 percent?”.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] 3 Online Marketing Trends To Take Advantage Of
    His passion is advertisement and social engineering. With the increase in action on all social media platforms a huge bonus becomes apparent to online marketing specialists, data. The campaign made a huge splash on social media, online, and offline. Active digital-fraud fighter. Where do your consumers live?
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] Human-to-Human Marketing: A Trend for 2015 and Beyond
    With humans so attached to their technological counterparts, businesses must find ways to reconnect with consumers on each device and each social platform they use, but in a way that enables those consumers to actually feel connected to the business on a more human level than was previously ever required. That sounds horrible, right?
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] InsideView Ranked “Sales Intelligence Leader” by G2 Crowd
    Sales Intelligence social selling 'InsideView was just ranked a Sales Intelligence product […]. CRM Intelligence Customer Success Product Showcase Technology awards b2b sales CRM Enterprise 2.0
  • VERTICAL RESPONSE  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] 5 Tips to Improve Your Non-Profit Emails
    Get more email tips tailored for non-profits in this guide: A Fundamental Guide to Email and Social Media Marketing for Non-Profits. 'Email marketing isn’t just a successful marketing tool for retailers and service-based businesses , it can yield impressive results for non-profits too. Send a variety of emails. Stewardship email. Arial.
  • SAZBEAN  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] Amplify Your Business with Social Media Giveaways
    'By now, most companies are engaging their customers in some way through social media. But while generating content for the Twitter, LinkedIn and Facebooks of the world can be a fruitful effort in and of itself, there’s more to using social media than just expressing opinions and posting infographics. Discourage Spamming. Marketing
  • FEARLESS COMPETITOR  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] How Jeff Ogden of Find New Customers got one of the nicest business cards in America
    2015 will be the biggest year ever for Find New Customers, thanks to our new business partner, Likeable Local , “Social Media Marketing Software to make YOU more Successful” because they have many medical doctors in New York City, and I will handle the massive medical industry in Florida for them. Check it out.)) Good idea, Gary.
  • WRITTENT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] 10 Things Epic Copywriters Do
    If a copywriter is scared to ask for a lead conversion or social share, their content won’t drive much results. Your sales-driven skill set should include the ability to write a powerful call-to-action, social media posts, landing page copy, and SEO-optimized web pages. 'Image source. Check out our comprehensive guide  here.
  • WINDMILL NETWORKING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] Three Ways to Optimize Social Media for Hotels in 2015
    Since 2015 is right around the corner, it’s a good time to take a look at some social media marketing trends for 2015 that the hospitality industry is perfectly poised to leverage. Debbie Miller contributes a monthly column on Social Media for the Hospitality Industry. Social Media for Hospitality Author information.
  • MODERN B2B MARKETING  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] The Big List of Must-Attend Marketing Events of 2015
    Social Media Marketing World – March 25 th -27 th – San Diego, CA. 'Author: Michael Powers Ah the holidays, a time to kick back, relax and enjoy time with you friends and families. That is, after you have finalized your 2015 plans! Marketing is a constantly evolving field and many of us work hard to keep up and push the envelope. Events.
  • CMO ESSENTIALS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] Content Marketing vs. Stuff Marketing: Do You Really Know What You’re Doing?
    annual increase in positive social media mentions , which can help to further distribute their organization’s content. 'Most content marketing research suggests that the adoption rate among marketers – both B2B and B2C – is around 90% or above. Pretty much, everyone in marketing is doing content these days… or are they? It matters.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] What are you doing to build your “Proprietary Audience?
    Jeff’s take on social media and content marketing revolves around one thing – THE AUDIENCE. Marketing Tips Marketing Trends Social Marketing Traditional Marketing audience building a proprietary audience building a proprietary database how to develop a database jeffrey rohrs WTWH media
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] The 15 Best Infographics of 2014
    Share your favorites that we missed in the comments or on social media. 'Every year people proclaim the death of something or other in marketing -- and the death of the infographic doesn''t escape conversation. These 15, however, managed to stand out. My criteria here were not scientific. click image to interact offsite]. Chamber Foundation.
  • B2B MARKETING INSIDER  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] 21 Questions To Help You Define Your Content Marketing Strategy
    Which social channels do they use? How does social media support your content marketing mission (channels, frequency)? 'This year, I have been talking a lot about how marketing has a marketing problem , how banner ads must die and how content marketing is an imperative for every single brand in today’s digital landscape.
  • MARKETING ACTION  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] An Act-On Conversation: Blurred Lines – What Sales & Marketing Will Look Like in 2015
    But I believe that marketing will need to also align with customer success and customer support to create those advocates, especially in the social media world we live in now. 'Editor’s Note: Ryan Porter is Act-On’s Director of Global Sales Enablement. Janelle Johnson is Act-On’s Director of Demand Generation. 2014 saw increased cooperation.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] Unplug! 8 Apps, Hacks and Tips to Keep Your Business Running While You Recharge
    Of course no one expects you to be “on” all day every day, but they do expect a response to an email , text, or even a social mention reasonably quickly. Delete social media apps. Some people, like Calvin Lee and Scott Stratten , reject the idea of scheduling social posts. There are plenty of social media management options !
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] How to Make the Most Money in Your Marketing Career
    Skills-Based marketers, on the other hand, place a high value on “classifying adjectives” in their title -- that is, descriptive terms that don’t necessarily suggest superlative qualities (“Social media” marketer vs. “Inbound” marketer, for example). But they’re not. Here''s how these two growth models can pan out in reality. average ).
  • HUBSPOT  |  WEDNESDAY, DECEMBER 17, 2014
    [Social] How to Optimize Your Marketing Channels [Free Ebook]
    Social posts. 'Calling all marketers who are totally, completely, 100% satisfied with how your marketing channels are performing. have some bad news for you: There''s still more work to be done. lot more. With marketing, you''ll never be able step back from the canvas and shout, "At last! I''m finished!". Or, in other words, we optimize.
  • B2B MARKETING TRACTION  |  TUESDAY, DECEMBER 16, 2014
    [Social] Another Big Reason B2B Marketing Fails: Failure to Engage
    You can tell these stories on your website and in your sales presentations, and then you can also amplify them on social media platforms by sharing links on Twitter, Facebook, LinkedIn, YouTube and more. 'You have a business that sells to other businesses, so you plan to keep your marketing business-like. You have a great product or service.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Social] 5 Surprising Studies on What People Consider "Good" Customer Service
    Except on social media, where speed matters most. While speed may not be most important for email, phone, or in-person support, in social media, speed trumps all. In a survey by The Social Habit , 32% of social media users who contact a brand expect a response within 30 minutes, and 42% expect a response within 60 minutes.
  • MODERN B2B MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Social] The Next Era of Marketing: Aditya Joshi of Bain on Strategists, Technologists and Analysts
    Whether it’s online advertising or social mobile, those channels are taking a bigger share of the marketing mix. Social media is a good example. 'Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? For those of you just joining us, welcome. know, music to your ears, I’m sure. That means fast.
  • KOMARKETING ASSOCIATES  |  TUESDAY, DECEMBER 16, 2014
    [Social] How Print Publications Impact B2B Content Marketing Development
    With more in-depth collaboration, media relations insight provides direction for link building targets in key publications, social media connections that might prove valuable in the pitch, and new publication opportunities based on related topics and search queries ( example ). Chart: What Content Sources Do Customers Trust? Final Thoughts.
  • HINGE MARKETING  |  TUESDAY, DECEMBER 16, 2014
    [Social] How to Build Your Brand through Community Service
    These social and psychological facts about us have stark implications for the way businesses should be branding themselves. Social media is a natural fit for sharing this kind of information—it is a highly cost-effective method of regularly refilling and reinforcing your reputation as a cooperator. Branding Social Media
  • BIZNOLOGY  |  TUESDAY, DECEMBER 16, 2014
    [Social] Search success hinges on site speed
    If you don’t get your server side sorted, you’ll never make it to the pole position even if your site fully deserves to be #1 on Google. If you’re not Kim Kardashian or Kanye West there are very few people searching for your name. So, Google monitors how swiftly your site responds to search pass-offs. First, test your site speed.
  • WINDMILL NETWORKING  |  TUESDAY, DECEMBER 16, 2014
    [Social] How To Build Your Following On SlideShare
    However it’s not just a social media network – it’s also a great asset […]. She has 7 years of experience in search and social media marketing. How To Build Your Following On SlideShare by Ann Smarty - Maximize Social Business. 'SlideShare is a valuable tool that is shockingly under utilized. Ann Smarty.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Social] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Petersburg Chamber of Commerce too, because i needed two things to grow my business: Strong social media marketing product to offer here in Tampa/St. We love to read your comments (No SPAM please) and these who share on social media too. We love comments (No SPAM please) and those who share on social media. Petersburg ( St.
  • WEBBIQUITY  |  TUESDAY, DECEMBER 16, 2014
    [Social] 23 Outstanding Social Media Marketing Guides
    'Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.
  • EARNEST ABOUT B2B  |  TUESDAY, DECEMBER 16, 2014
    [Social] Should your business be vlogging? Can it fit into your B2B marketing strategy?
    For instance, with the current magnitude of social media and its potential for influence, blogs and Twitter have increased in popularity and power in the B2B sphere. According to Social Media B2B , companies that blog generate 67% more leads per month than those that don’t. B2B Marketing Social media Content marketing Technology
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, DECEMBER 16, 2014
    [Social] 6 Personal best practices for content creation success
    70 Rising Social Media Stars. gShift’s Web Presence Analytics platform  provides agencies and brands with search, social and mobile content marketing data in one place. Please check out this tremendous resource for scaling social media engagement. Please check out this tremendous resource for scaling social media engagement.
  • HUBSPOT  |  TUESDAY, DECEMBER 16, 2014
    [Social] The Evolution of HubSpot's Email Marketing Strategy: An Insider's Story
    Here you can see the before and after of one of the lead nurturing tracks (focused on social media). 'Over the last eight years, lots of things have changed in HubSpot''s marketing. When I first joined, we had two marketers; now, we have seventy. We used to have a database of a few thousand; now, it''s filled with millions of contacts.
  • MARKETING ACTION  |  TUESDAY, DECEMBER 16, 2014
    [Social] 2 Ways to Unite Social Media and Email Marketing and Double Your Conversions
    Two of the most popular ways of promoting your company’s marketing content are social media and email marketing. Ask for the Social Share via Email. Socially Retarget Prospects with “Cold Feet”. The good news is, Americans spend an average of 37 minutes per day dedicated to social media so you’re bound to get some good air time!
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 15, 2014
    [Social] Share Your Marketing Flair! Call for Nominations - 2015 Markie Awards
    Best Cross-Channel Marketing Program – Are you creating personalized experiences with messages and promotions across web, social, mobile, email, display, or other digital channels? In today’s world of fragmented media, an integrated cross-channel customer experience with connections to content, social, and data is necessary.
  • BLOG MY CALLS  |  MONDAY, DECEMBER 15, 2014
    [Social] Top Tools to Help Your Business stay on top of Twitter
    'Whether your twitter presence is limp and static, or broadening on a daily basis, the right tools can help you both manage and nurture the influence of this social beast. Hootsuite – This tool is free if you are managing fewer than five social profiles. Bit.ly – In addition to being a URL shortening service, Bit.ly Read More.
  • LEADERSHIP  |  MONDAY, DECEMBER 15, 2014
    [Social] CMO Leadership and B2B Lead Generation Lessons in 2014
    How Social Marketing Has Changed B2B Demand Generation. Content Marketing Demand Generation Lead Generation attributes of modern CMO B2B buyer behaviour Big Data cmo CMO mindset customer experience management demand generation growth hacking home optimize B2B marketing and lead generation social marketing Social Media tips for B2B marketers
  • EARNEST ABOUT B2B  |  MONDAY, DECEMBER 15, 2014
    [Social] The Earnest Christmas kidnapping
    Meet me at The Social on Little Portland Street at 13:30, prompt. The company de-camped to the bar at the appointed time, ordered drinks and waited within the wood paneled walls of The Social to find out what on earth was going on. 'We give you the inside scoop on the Earnest Christmas party. Last Wednesday Earnest was kidnapped.
  • EMAGINE B2B BLOG  |  MONDAY, DECEMBER 15, 2014
    [Social] Improving Your Bing Ranking With Quality Content
    The three pillars are as follows: Authority - The trustworthiness of a site, which includes signals from social media networks, cited sources, name recognition and authors identity. 'In a new blog post by Bing, they give us insight into recent updates to their algorithms that increases their focus on Content Quality. etc…).
  • B2B MARKETING INSIDER  |  MONDAY, DECEMBER 15, 2014
    [Social] Guerilla Content: 30 Growth Hacks To Content Marketing Success On A Limited Budget
    These destinations had 99% bounce rates, no organic search traffic and zero social engagement. Once we started publishing, we saw a 20% lower bounce rate, almost immediate organic search traffic and a growing level of social engagement. They hired me as their first VP of Marketing. My That didn’t work out so well. How you solved?
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Social] FIOS is still the very best internet connection
    We love comments (Not SPAM please) and those who share on social media. 'Jeff Ogden of Find New Customer s recently tested internet speed using the popular tool, www,speedtest.net, which is the way he measured speed while hosting Marketing Made Simple TV. Results. Petersburg, Florida (local cable company). Download speed: 5 Mbps.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Social] 10 Inbound Marketing Myths It's Time to Leave Behind
    There is research, SEO strategy, creative thinking, careful analysis of writing and content, lead scoring, CRM integration, sales process engineering, workflow analysis, design and usability decisions, a variety of content formats, social media placement, testing and metrics, and a whole slew of other things. Let''s look at what they are.
  • FEARLESS COMPETITOR  |  MONDAY, DECEMBER 15, 2014
    [Social] My goal for the balance of 2014 – Become an expert on Likeable Local!
    'Jeff Ogden  (click name to follow me on Twitter) of Find New Customers is now partnered with Likeable Local, “Social Media Marketing Software to Make You More Successful” to offer the medical industry in Florida, which is massive. We love comments (Not SPAM please) and those who share on social media, especially @Dave Kerpen.
  • HINGE MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] It’s All About the Relationship: Andrew Sobel on Becoming a Visible Expert?
    Andrew also blogs, uses social media, creates YouTube videos, and is well known on the public speaking circuit. 'At Hinge we have been studying Visible Experts℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. ” On His Own.
  • VERTICAL RESPONSE  |  MONDAY, DECEMBER 15, 2014
    [Social] Three Ways to Rock Organic Search Results
    These services allow you to see popular content (based on social media shares and likes) from your business, as well as other businesses. 'Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results.
  • SAZBEAN  |  MONDAY, DECEMBER 15, 2014
    [Social] The Do’s and Don’ts of Using Facebook for Business
    Marketing Social Media Social Networks 'The benefits of using Facebook for business are now well trod ground. But just signing up and posting a profile picture won’t get you the results you’re hoping for. There are a lot of ins and outs when it comes to running a Facebook page for business. DO: Keep it light.
  • WINDMILL NETWORKING  |  MONDAY, DECEMBER 15, 2014
    [Social] What Facebook’s Next Round of Algorithm Changes Means for Pages
    He also contributes a monthly column to Social Media Examiner and has written for Forbes, Killer Startups, Fast Company, Venture Beat, The Next Web and Mashable. What Facebook’s Next Round of Algorithm Changes Means for Pages by Jim Belosic - Maximize Social Business. What’s behind the change? In their […]. Jim Belosic.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 15, 2014
    [Social] The Life of a Content Asset: Tracking Real ROI
    'Author: Dayna Rothman We recently submitted one of our most successful content assets of the year, 2014 Sample Social Media Tactical Plan , for a content award on measurable ROI.  Social Shares. Social sharing is another important metric to track for your content marketing initiatives. Let’s take a look at what I dug up.
  • CMO ESSENTIALS  |  MONDAY, DECEMBER 15, 2014
    [Social] Up Close & Personal: The Continuous Evolution of B2B Marketing
    'The social psychologist Jonathan Haidt is recognized for his elephant and rider metaphor as it relates to human nature, and marketing in particular. For those of you who are unfamiliar with the metaphor, the gist is this: The elephant represents the visceral/emotional side of the brain and the rider represents the rational/logical side.
  • HUBSPOT  |  MONDAY, DECEMBER 15, 2014
    [Social] Attention, Word Nerds: The 30 Weirdest Words Added to the Oxford English Dictionary in 2014
    cause of frustration or dissatisfaction regarded as trivial, and arising only as a result of the economic and social privilege, access to technology, etc., one taken with a smartphone or webcam and shared via social media. The words tend to reflect technological advancements, pervasive colloquialisms, and shifting language patterns.
  • SOCIAL MEDIA B2B  |  MONDAY, DECEMBER 15, 2014
    [Social] The 10 Best B2B Instagram Profiles
    Examples Social Networks instagram 'Last week was a big week for Instagram as they announced that they have 300 million monthly active users. This makes the visual platform owned by Facebook, larger than Twitter. It is also growing at a faster rate than Twitter. B2B companies need to learn how to tell their stories in a visual manner. Fedex.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, DECEMBER 15, 2014
    [Social] 5 Proven tips to help with your blogging confidence
    Take a look at this presentation and if you enjoy the enormous amount of care and work we put into this, can you please pay it forward with a share to your favorite social network? I’ve teamed up with my friend Sarah Mason to breathe new life into some vital ideas from my blog archive and I think this one is perhaps our best work yet.
  • VIDYARD  |  MONDAY, DECEMBER 15, 2014
    [Social] How to Build an Effective B2B Video Series
    Best practices on social media and/or business every day. 'Video series’ are a strategic way to add substance to your content calendar on an ongoing basis. They also – potentially more importantly – provide your audience a reason to keep coming back to your content. Smart choice! …It all starts with a plan. content drip.
  • WRITTENT  |  SUNDAY, DECEMBER 14, 2014
    [Social] 55 Fresh Ideas for Your Christmas Newsletter
    Send a “nice” themed email that shares your brand’s social responsibility and values. Build a robust campaign with a sweet prize, and offer plenty of socially-integrated opportunities for your contacts to enter. Emphasize Your Social Service. 'Image source. Gift Guides. Templates or Tools. Customer Loyalty.
  • IT'S ALL ABOUT REVENUE  |  SUNDAY, DECEMBER 14, 2014
    [Social] Data Management: Essential Best Practices For Getting Started
    It’s the data that you have collected from the actions or behaviors of visitors to your website combined with data in your customer relationship management (CRM) systems, social media data, subscription data, or multi-channel data gleaned from mobile sites or apps. Social Media. 'Data is the fuel of all our marketing activities.
  • CRIMSON MARKETING  |  FRIDAY, DECEMBER 12, 2014
    [Social] Is Email Marketing Making a Comeback?
    While social media and other, newer marketing solutions are seen as the “sexy” new way to reach buyers, email remains strong. It’s rare that marketers see those same response rate numbers with social media. 'Email marketing was once the staple of online marketing solutions, and it’s easy to see why. The short answer is: no. Be human.
<< 1 2 3 ... 241 242 >>
 

B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization

Sign-in using your social networks so we can begin to personalize your experience.

Sign in with Twitter

Sign in with LinkedIn

or

We need your email and password to allow you to log into your personalization features.

Forgot password?

I don't have an account

 
 

Enter your email address to reset your password. A temporary password will be e-mailed to you so that you may log in.

 
 

Based on...

  • Your interests
  • Your LinkedIn profile
  • What you share on Twitter
          and LinkedIn
  • What people like you are
          sharing

Learn more about Content
Personalization...