• MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Quantifying the Value of Social Media Engagement in B2B Marketing
    report on Social Media. Deep Dive Quantifying the Value of Social Media. Featuring: The Gleanster Social Media MPS Dashboard Tool Social media ROI seems like something we should add to a list of the. That isn’t to say there’s no value in social media engagement. to social media marketing. Social media is.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Improving ROI with Marketing Optimization
    social media, which is only beginning to be understood as a business tool. outside your span of control, most notably social media, are gaining influence. marketing, social media, multichannel relationship marketing and public relations. More Efficiency, Better Targeting, Higher Volume = Not Enough. Optimization Workflow. money.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Start engaging from the first click in the Customer Journey
    multiple devices — Website, Social Media, Content Marketing, Search, Mobile. on a website or ‘Like’ on a social media page. channels across multiple devices — Website, Social Media, Content Marketing, Mobile, Search. each prospect from the first click on a website or ‘Like’ on a social media page. All Rights Reserved.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    flurry of tactics, ranging from ebooks to white papers to webinars to blogs to infographics to social media. In many online presentations, the slides are just the start: they can add audio or video, web pages, images, forms, links, documents, transcripts, and social media feeds into a single interactive viewer. Belong In Every Content.
  • MADISONLOGIC B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Closing the Loop on Social Leads
    Closing the Loop on Social Leads 2 A guide to measuring social media lead generation Social media has outgrown its infancy and is no longer an optional task for brands. engaging with audiences on established social networks is now a key part of business interaction. So, as social. social media. business.
  • ASSOCIATION OF MARKETING B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Advanced Keyword Research Strategies
    The major search engines and social media hubs base a significant portion of their search rankings and page order on keyword indexing. However, the simplest keywords that apply to any particular business have likely already been saturated with competition. This white paper outlines how
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] How Social Media Will Transform Brand Management
    Social media suffers from an image problem today
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] 16 Social Media Marketing Solutions for Small Businesses
    Social media marketing is an art form, and with the right social media marketing solution, business owners can master it
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Inbound Marketing: Get Found Using Google, Social Media, and Blogs
    Stop pushing your message out and start pulling your customers in
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Q1 2013 B2B Social Insights Report: Marketing Executives on Twitter
    Reach, Engage, and Influence Marketing Decision Makers
  • REVRESPONSE B2B WHITE PAPERS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] The Essentials of Marketing Kit - Includes the Free Social Marketer's Guide to Pinterest
    Download this kit to learn everything you need to know about Marketing
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Why Content is the New Sales Call
    ” It can occur on their mobile device, while chatting on a social network or when they search for information and the results that ensue. For those less familiar with the Zero Moment of Truth (ZMOT), it can best be defined as “the invisible moment by which a consumer makes a decision about a brand.” • 10.4
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, SEPTEMBER 15, 2014
    [Social] How to Balance 3 Teleprospecting Techniques To Manage Your Lists
    Social selling is time-consuming, and it cuts out the ability to speak to prospects for a lengthy amount of time about their pains and needs, but it could lead to stronger opportunities. Pre-call planning and social selling. 'In the world of teleprospecting, many thought leaders are debating the efficacy of new and old techniques.
  • YOUR SALES MANAGEMENT GURU  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Pick up the DAMN PHONE!
    These maybe personal or professional points of contact and to the title of the book, Joanne makes the point to Pick up the DAMN PHONE to build these relationships and not hide behind email and social media. Don’t get me wrong, Joanne is a proponent of using technology to increase win ratios and the use of social intelligence. Books
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 15, 2014
    [Social] The Content Marketing Mantra: “Create Once, Use Many”
    'When developing social media messaging, there is often a knee-jerk reaction to constructing a post per channel. We often see good social media marketers crafting unique posts for each channel based on network constraints such as character count, media limitations and so forth. This is not an unfounded best practice. Content Marketin
  • B2B MARKETING INSIDER  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Is Content Marketing A Sustainable Marketing Strategy?
    ” We thought it was a thing, we knew social media was a thing. In 1970, Alvin Toffler wrote the book “Future Shock” in which he coined the term “information overload” as the “social paralysis” that results from having more information available to us than we can process. Content is the oil!
  • MODERN B2B MARKETING  |  MONDAY, SEPTEMBER 15, 2014
    [Social] How to Win at B2B Video Marketing
    Distribution : YouTube, social networks, video ad networks. 'Author: Evy Wilkins When marketers were first experimenting with video, there was a mad rush to produce as much of it as possible – companies of all sizes invested tremendous resources into all sort of video assets. Align Video Marketing with Your Funnel. Use Video to Close Deals.
  • FEARLESS COMPETITOR  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Don’t Drink Just the Inbound Marketing Kool-Aid from Hubspot
    And since that time I’ve been blogging regularly and I’ve been quite active on social media too. Internet game plan – blogging and social media. 'I’ve been running Find New Customers for five years. We won a handful of clients too. But we failed to grow the business nearly as much as I wanted too.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Social] 6 Essential Social Media Lessons From Top Executives
    'Previously, right here on this blog, we’ve written about the importance of company leadership getting involved in social media. Despite the upsides of social media involvement, the vast majority of c-level executives remain absent from social channels like Twitter, Facebook, and LinkedIn. Social Media Ready?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 15, 2014
    [Social] HubSpot's 2014 State of Inbound Marketing Report: 21 Tweetable Pearls
    61% of salespeople vs. 9% of outbound marketers value inbound leads from social media, blogs and SEO. 'Artillery B2B Marketing Blog > The Forward Observer Got leads? HubSpot''s State of Inbound Marketing Report has the data you need to budget, plan, execute and measure inbound marketing and selling. About one half were HubSpot users.
  • SOCIAL MEDIA B2B  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Professors Share Observations on the State of B2B Marketing
    Josh Murdock , Professor of Educational Technology & Social Networking, Valencia College. Jessica Rogers , Graduate Social Media and Marketing, Southern New Hampshire University. Cohen , Distinguished Lecturer of Marketing Analytics and Social Media, Ball State University (hey, that’s me!). Eric Bradlow , K.P.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Social] How Data Science Is Transforming Sales and Marketing
    LinkedIn has taken social business to an entirely new level by enabling data mining of connections. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • HUBSPOT  |  MONDAY, SEPTEMBER 15, 2014
    [Social] 7 Elements of a Perfectly Optimized Social Media Account [Infographic]
    'One of the toughest parts of being a marketer is staying up-to-date with all of the changes on social media. Besides keeping up with the news (and subscribing to your favorite marketing blogs ), your first step toward navigating these changes is to understand the basic best practices that work across almost all popular social networks.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Social] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    This comes hot on the heels of Facebook’s acquisition of LiveRail , a video platform that supports the social site’s aggressive move towards video advertising. Video Goes Social. Modern Video Marketing platforms allow brands to syndicate their content to YouTube, and play videos in-line on Facebook (among other social networks).The
  • BLUE FOCUS MARKETING  |  SUNDAY, SEPTEMBER 14, 2014
    [Social] Power to the People: @TheEconomist Interviews @CKBurgess on the Growing @SocialEmployee Revolution #SocBiz #EmployeeAdvocacy
    'A month or so ago, The Economist Intelligence Unit (@ TheEIU ) released a list of the top 25 Social Business Leaders , a process in which I had the great pleasure of being involved as a member of a special advisory board. In many ways, social business was designed for this group, the first generation of digital natives to walk the planet.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 13, 2014
    [Social] 11 Lesser-Known LinkedIn Features You Should Be Using
    Are you one who views the site as social stalking for business professionals? Like most social platforms, LinkedIn is constantly evolving and adding features to help you get the most out of connecting with others, typically for professional reasons. Social Media To read more content like this, subscribe to Insiders.
  • PWB MARKETING BLOG  |  FRIDAY, SEPTEMBER 12, 2014
    [Social] Don’t “Blow” It – Plan Ahead on Marketing Campaigns
    While I was checking out, I noticed this flier: Being into social media, I thought it was an interesting idea. 'Last month my shoes finally decided they were not providing enough stability. My knees were returning to having nightly pain. So I grabbed a pair of tennis shoes that I had purchased on clearance. Everything was being blown down.
  • HUBSPOT  |  FRIDAY, SEPTEMBER 12, 2014
    [Social] 6 Tools That Make Collaboration Way Easier
    If you’re looking to drive engagement through your social media channels, GaggleAMP is the platform to get the job done. Companies craft messages that their Gaggle members can then share with their social networks. Often people will cite routines as the answer. They swear by waking up at 4:38 a.m. Check ''em out! 1) Evernote.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, SEPTEMBER 12, 2014
    [Social] 3 Significant Trends Impacting Marketing Leaders Now
    Cross Channel Messaging - Campaign management tools provide indicators about digital behavior, such as an action on a website, comments made via social media, or a response to a mobile impression. Check out highlights from the interview below, and listen to the full conversation here (form required). Marketing Efficiency
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 12, 2014
    [Social] Facebook Boosted Posts: 3 Ways to Target Your Audience
    We also use the targeting option when we’re writing about very specific subjects outside of our own direct services (email marketing) such as SEO, social media and advertising. Social Media advertising Audience boosting posts Facebook Small Business People similar to people who like your Page. Which option is best?
  • BIZNOLOGY  |  FRIDAY, SEPTEMBER 12, 2014
    [Social] Link Building Basics: Outreach
    Existing Social Profiles. Social media. 'Welcome to another edition of my ongoing series here on Biznology – link building basics. So far, we’ve learned the basics of: Conducting a niche analysis. Performing a site audit. Finding link opportunities. Vetting link prospects. Compile a Refined Outreach List. Email address. Recap.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] Announcing InsideView Open: Market Intelligence Anywhere, Anytime
    Social CRM social selling 'In case you were tied up with that Cupertino distractio […]. Customer Success Product Showcase Product Updates Sales Intelligence Technology Umberto Milletti B2B Enterprise 2.0 Informed Enterprise insideview Knobile Sales 2.0
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] Do You Know Jack? How to Delight Your Most Important Marketing Asset
    While it’s always been essential to business growth, word-of-mouth advertising is exceedingly effective in today’s super-social world. You have little to no engagement on social media. Social Monitoring. HubSpot customers: Social Inbox has you covered here.). Social Media Interaction. End of story.”
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] 5 Quick Tips for B2B Marketing to Millennial Decision Makers
    Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Media Tips Social Selling Tips and Tricks B2B b2b sales customer 2.0 'Gen Y, or the Millennial generation, is defined as thos […].
  • KOMARKETING ASSOCIATES  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] Blogging vs. Journalism: Identifying the Fundamental Differences
    For example, the industry news section of the KoMarketing site generally focuses on B2B marketing news as a whole, while our blog is made up of highly targeted posts from members of our team that focus on specific aspects of B2B marketing such as social media, PPC, content, sales, and more. Tone and Structure. Scope of Audience. Timing.
  • BIZNOLOGY  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] B2B data – Get smart not big
    'We all have heard the buzz about Big Data and in the B2C world it seems to make some sense considering the vast amount of unstructured social information/data that’s available.  At this time, I’ll leave out unstructured social data even though it exists. For 99.9% Why is this true?  So now you’re asking, what’s Smart Data ?
  • WINDMILL NETWORKING  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] Being of Service Matters More than Being Social for Media Relations
    Author information Maggie Patterson This monthly Social Media and Media Relations column is contributed by Maggie Patterson. Maggie currently offers PR and social media consulting and coaching with a focus on guest blog posting and leveraging social media to support more traditional PR strategies. Media Relations
  • WRITTENT  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] 9 Tips to Spot Amazing Blog Writers
    Major brands constantly make the news for social media posts and content marketing gone horribly awry. Social Following. Your blog writers should know how to write blogs, eBooks, and whitepapers that are easy to promote, which is why a strong social following is an excellent sign. 'Image source. Fear of terrible content.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] What’s Really Killing Your Online Career? Sitting all day.
    It’s not because they are using the wrong social media strategy. It''s not because they are using the wrong social media strategy. 'By Mars Dorian, {grow} Contributing Columnist Everyone I know is killing their online career and they’re not even aware of it. You guessed it, SITTING. Responses flooded my inbox. swear. swear.
  • MARKETING ACTION  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] Real-Time Marketing Delivers Big Payoffs. New Webinar Delivers the Dos and Don’ts.
    That’s according to Ekaterina Walter, social media trailblazer, author, and speaker in the new on-demand webinar called Real-Time Marketing Strategies: Dos and Don’ts. Content Marketing Social Media Marketing 'Real-time marketing is the new sexy. Its key point is both honest and simple: Relevance has a deadline. fast-moving 56 minutes.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 11, 2014
    [Social] Lead Nurturing Etiquette Tips Every Email Marketer Should Know
    Whether these conversations happen via email, text, or social media, it''s imperative to make sure that you say the right thing at the right time to the right person -- otherwise your relationship could take a turn for the worse. 'Properly engaging in conversations with someone is the most important part of developing a relationship.
  • BUZZ MARKETING FOR TECHNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Why Sustainable Competitive Advantage is so 1990
    It was a big, involved study, but he was able to use social media mentions from the Edmunds database to identify the General Motors push to rebrand the Cadillac to be more in line with a European luxury car and less like an American family car, which is how many people were beginning to think of it.  And you should keep doing them.
  • CRIMSON MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Kevin Akeroyd, GM of Oracle Marketing Cloud: 2 Über Trends in Corporate Marketing Every CMO Must Know [Podcast]
    Kevin Akeroyd is the General Manager of the Oracle Marketing Cloud , which offers a unified, modern marketing platform with integrated cross-channel marketing; content marketing; social marketing and data management for enterprise, B2B and B2C. 'We all understand by now the importance of data to the corporate marketing organization.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] 15 Sales Hacks You Should Know From Past Sales Hacker Events
    Use public information on social media networks like Linkedin and Twitter, or an app like GageIn, to find triggers that allow you to reach out using valid information at precisely the right time. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Max Altschuler , Founder and CEO of Sales Hacker Media. 15 at 9 a.m.
  • BIZNOLOGY  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Millennial “hipsters” and boomer “hippies” – both socially engaged
    'It is irrefutable that the 75 million Baby Boomers brought about lasting social and cultural changes when they were younger, with their counter culture activism for human rights, self-expressive cravings, and other social conscious initiatives–especially during their anti-Vietnam rebellious protests in the late 1960’s and early 1970’s.
  • VERTICAL RESPONSE  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] VR Customer Spotlight: The Epicurean Connection
    The Epicurean Connection also maintains a very active social media presence, with daily updates on Facebook , Twitter and Instagram. 'The Epicurean Connection , located in the heart of Sonoma, Calif., has all the ingredients for a good time. Check out the video below!). When did you launch your company? How many employees do you have?
  • WINDMILL NETWORKING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Overcoming Pain Points in Blogger Outreach
    Kristen on Google+ | Twitter | Google+ | LinkedIn | Overcoming Pain Points in Blogger Outreach by Kristen Matthews - Maximize Social Business. 'Blogger outreach, a key component in influencer marketing, is a strategy that takes time, dedication, commitment and patience. Therefore, it comes with a few pain points. … Continue Reading.
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] The Awesome Show – Marketing Made Simple TV
    It was great meeting all these experts and reading their great books too – content marketing, branding, social media and much more. 'Marketing Made Simple TV was a terrific show. It took all the lessons learned from hosting Act-On Software ‘s prior show, Mad Marketing TV. Wider distribution. Marketing Made Simple TV on YouTube.
  • MODERN B2B MARKETING  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Hiring a PR Firm? Read This First
    Decide what’s important to you – is a strong social media presence supported by a minimum number of daily tweets more important to you than a thought-leadership piece in a leading newspaper? 'Author: Liz Smyth   You’ve spent days, weeks, maybe months defining your messaging and creating a great communication strategy to go with it. Budget.
  • TRADESMEN INSIGHTS  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Are You Leveraging Social Media Across Your Manufacturing Business?
    Heidi Cohen had an interesting post recently,  360 Degree Social Media Marketing , where she shared 37 different tactics that you can use. Selective use of social media  - Use the appropriate media to get in front of your prospects. Give your customers options on ways to contact you other than on social.
  • MARKETING ACTION  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] Obey Facebook’s Rules of Engagement (Or Else)
    These rules apply to not only the custom apps people build for Facebook, but the third-party social apps we all use as well: the photo upload contests, the share-to-win contests, trivia, quizzes, polls, and Facebook app tab publishers. Social Media Marketing facebook The five Facebook principles. Give people control. Protect data.
  • VIDYARD  |  WEDNESDAY, SEPTEMBER 10, 2014
    [Social] New Report Offers Insight Into Future of Video Marketing
    Effective video marketing can amplify the results of content marketing, social media and demand generation programs. CRM video sharing, social sentiment and sharing analytics, video asset to ROI metrics and video mapping to the sales cycle are several features that will notably change the Video Marketing spectrum in the near future.”.
  • HUBSPOT  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] The Funniest Tweets From #AppleLive
    Social Media 'Today was the day. Apple was finally about to announce its brand new iPhone and a slew of other new gadgets -- and Apple was finally hosting a live stream of its own. In anticipation, we all blocked off our calendars for the event''s duration, glued ourselves to the computer, and pulled up the live stream. AppleLive. AppleLive.
  • THE POINT  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] Sorry, But “How Many Touches Does it Take to Make a Sale?” is No Longer a Valid Question
    Here’s Kathleen Schaub, now Vice President of the CMO Advisory Practice at IDC, interviewed back in 2011 : “The Internet and social media have triggered a turbulent change – the rich dialog has shifted online and away from the sales person. Deliver that pitch a minimum number of times, the theory says, and buyers will be powerless to resist.
  • KOMARKETING ASSOCIATES  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] SMX East 2014 Preview: Competitive Research for SEO
    Social Media  . How much time should we spend in social media?” There is no one answer to that question but even if you aren’t using social media, you can get information about your competitors through it. The details of the panel are as follows: Date/Time : Tuesday September 30 th , 10:45am. So how did they do it? Adwords.
  • WINDMILL NETWORKING  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] Legal Lessons from the “ Ice Bucket Challenge ” Phenomenon
    This social media campaign went viral leading teens, celebrities, world leaders, and perhaps even you, to dump ice cold water on your head and donate some money to the ALS Association. Author information Kyle-Beth Hilfer This monthly Social Media and the Law column is contributed by Kyle-Beth Hilfer. Social Media and the Law
  • FIFTH GEAR ANALYTICS  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] How Agencies Evolve From Vendor to Strategic Partner
    Data from customers, prospects, transactions, support interactions, campaign touch points, customer satisfaction, social activities, digital behaviors, and more, in innumerable combinations and complexities create confusion and frustration. The trouble for organizations large and small is data. Data that works. Data that’s trustworthy.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] Completing Customer Profiles
    Sales Intelligence Sales Management Sales Strategy Sales-Marketing Alignment Social CRM 'Note: Today’s guest post is just one in a series provid […]. CRM Intelligence customer intelligence Marketing Marketing Intelligence Sales 2.0
  • VOICE-BASED MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] How Consumers Are Spending More Time With Mobile Media and the Impact for Marketers
    Having phone numbers prominently displayed on your mobile landing pages and mobile apps and in your search, social, and display ads is no longer a nice-to-have; it is a necessity. 'As consumers, we love media. It’s not surprising that we spend over 12 hours each day engaging with online, print, broadcast, mobile, outdoor, or other platforms.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] Your own personal Fappening
    Reputation Management American Express Apple Fappening fappening2014 fappening2k14 Gerris ICloud IPhone Jennifer Lawrence Kate Upton McKayla Maroney Reddit Social Buzz Spring Break theFappening thefappening2014 TMZ (website) United States Victoria Justice The Fappening is Not Unique to Celebrities. Why did the man she married do this to her?
  • SAZBEAN  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] Going the Extra Mile: How to Use Twitter to Boost Customer Satisfaction
    Social media has completely changed the way brands communicate with their customers. There’s no room for hotheads or Luddites on a brand’s social media team. If they tweet at a corporate handle, they will expect a response and they will expect it now, even if it’s 3am and the social media manager is asleep. Stay engaged.
  • MODERN B2B MARKETING  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] The Four Big Wins of a Marketing Calendar
    Whether we’re launching a new campaign on social, planning nurture programs for our customers and prospects, registering event attendees, or promoting new content, we’re dealing with a lot of moving parts. 'Author: Chandar Pattabhiram We marketers have a lot on our plates. And marketing is a team sport. Plan, Coordinate, and Share Your Wins.
  • TRADESMEN INSIGHTS  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] We’ve Always Done it That Way!
    Limited social media  - Most manufacturers don’t need to utilize all the options that are available to you. 'I cringe when I hear someone say that phrase. Past actions will not ensure future success. Manufacturers who have this mindset are missing out on many opportunities. You literally need to think outside the box.
  • ENGAGE  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] This Is My First Ever Blog Post, and It’s About Writing Blog Posts
    Laura Rubinstein, co-founder of Social Buzz Club , says you can find out which questions weren’t addressed in the original blog, but are interesting to readers, and then use these as the subject of your own post. 'Since I’ve never written a blog, I needed to start with researching the basics of what makes a good post. Single or Mingle?
  • WEBBIQUITY  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] The Real Roadblock to Social Business Success
    'Stories about how top executives just don’t “get” social media and the concept of social business were common four or five years ago. Per recent research from GaggleAMP : “Connecting your business with your employees in social media can boost your social media presence. marketing and HR).
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] What are the boundaries of inbound marketing?
    Content Marketing customer acquisition economics of social media Internet marketing Marketing best practices marketing strategy Podcasts The Marketing Companion Traditional media and advertising content marketing hubspt inbound marketing podcasts the marketing companion The dynamics of our age are unprecedented and exciting. Or does it?
  • LEADERSHIP  |  TUESDAY, SEPTEMBER 9, 2014
    [Social] Big Data WILL Transform Your B2B Lead Generation
    With the advances in Internet marketing and social media, there is so much more that can be measured. '—If You Learn How to Use It  . It can’t be easy to talk to a hundred or more people at one time and leave each individual equally impressed and enlightened. And yet, these masters do it time and time again. Image credit: Shutterstock.
  • WRITTENT  |  MONDAY, SEPTEMBER 8, 2014
    [Social] 9 Tips to Spot Amazing Article Writers
    One of the measures of the  quality of a blog post is the number of social media shares the post attracts. Search Social Media. Social media can be a gold mine if you know what to look for and how to look for it. Here’s a list of 9 quick tips to help you spot  amazing article writers. Frequent Multi-Author Blogs. Company News
  • IT'S ALL ABOUT REVENUE  |  MONDAY, SEPTEMBER 8, 2014
    [Social] 5 Exciting Sessions Happening at Content Marketing World
    Additionally, the workshop content will cover more industry-specific insight including why social media is important for healthcare brands. Stop by the Oracle Marketing Cloud booth to find out what we’ve got cooking on the content front, and follow the event discussion on social media with the hashtag #CMWorld. Content Marketin
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Make Shorter, Smoother, Time-Lapse Videos with Instagram Hyperlapse
    B2B / Technology Content Marketing Creative Digital Marketing Mobile Social Media Uncategorized Video 'There is a lot of hype about a recent video app that just hit the app store at the end of August. iPhone and iPad users are now able to record long videos and condense them into shorter, faster videos changing real time into hyper speed.
  • EMAGAZINE B2B BLOG  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Why Your B2B Can’t Ignore Google+ Any Longer
    'Google+ is one of the most under utilized social media networks in the B2B space. The giants like Facebook, Twitter, and LinkedIn have trumped social media priority for many marketing departments. Social Media What Makes It Extraordinary. With the added YouTube catalog of data, Google can do that more affectively. Tactics.
  • FATHOM  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Laws of Marketing Power: Concentrate Your Forces
    Just because there are a million social networking websites doesn’t mean your business should be on all of them. '“Perfection resides in quality, not quantity.”. Robert Greene,  The 48 Laws of Power. Law 23—”Concentrate your forces” — says so much. Cries that fall on deaf ears are a waste of time and energy.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Social] How to Write the Perfect LinkedIn Invitation [Template]
    Social Meda 'Imagine you''re at a networking event. You''re milling around and meeting people, cheese cube plate hand, when you spot someone across the room. Is that the woman who wrote that awesome article in Business Insider ? Sounds ridiculous, right? That would never happen in real life. Are they perfect for a job opening at your office?
  • THE FORWARD OBSERVER  |  MONDAY, SEPTEMBER 8, 2014
    [Social] The 5 "Must Haves" To Ignite A Lead Generation Blog
    To generate leads, a business blog needs to have remarkable content that prospective customers will love and share on social media. If a CTA about social media were included at the end of this post, that would not be the optimal lead conversion opportunity. These five things will help you set the blogging world on fire. Wendy Piersall.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Social] 5 Brilliant Marketing Campaigns for Boring Products
    1+ million social media shares. After the video launched it was quick to spread around social media and news channels. million social shares. billion social impressions on Twitter. Since chewing gum is a simple, no-frills product, Beldent wanted to highlight its social benefits. 1) Tipp-Ex. 2) Cardstone. Million.
  • VOICE-BASED MARKETING  |  MONDAY, SEPTEMBER 8, 2014
    [Social] What Marketers Can Learn from Fantasy Football
    It’s social. The biggest reason people get involved is so that they can interact with their friends in a social way that also happens to be very fun. The broader lesson here is that getting users engaged with your product is all about giving them an outlet to have fun, social interactions. Engagement. It’s Competitive. Scalable.
  • VERTICAL RESPONSE  |  MONDAY, SEPTEMBER 8, 2014
    [Social] 4 Motivational Melodies to Help You Communicate on Social Media
    This 1968 hit was around long before the likes of social media , but let’s be honest – social media is the digital grapevine of our time. Drawing on the inspiration of singers like Gaye, we’ve created a musically inspired list of tips to help you communicate on social media. What else should you post?
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 8, 2014
    [Social] Social, mobile, cloud and big data: knowledge as a product
    'As your organization starts rolling out initiatives on the big IT trends of social, mobile, cloud, and big data, employees often get caught in the eye of the storm. Thus, social, mobile, cloud, and big data are not target states or just buzzwords. Offline Marketing Big Data cloud cloud storage knowledge marketing mobile Social
  • WINDMILL NETWORKING  |  MONDAY, SEPTEMBER 8, 2014
    [Social] There’s a Growing Backlash Against Social Sales
    'Let''s discuss what social sales will and will not do - @craigmjamiesonClick To Tweet - Powered By CoSchedule I’ve read a number of articles as of late that have been coming out against social sales. This monthly Social Sales column is contributed by Craig M. Social Sales Author information. Craig Jamieson.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  MONDAY, SEPTEMBER 8, 2014
    [Social] The Twitter strategy shift and what it means to you and your business
    hurdle to the adoption of Twitter is that it is can be difficult to understand compared to other social networks. Related Stories 25 ideas for your social media network strategy The 5 types of company Twitter accounts: What’s right for you? 'Twitter is at a crossroads … and it might be leading down a controversial new path.
  • HUBSPOT  |  MONDAY, SEPTEMBER 8, 2014
    [Social] 6 Costly Landing Page Mistakes That Are Easy to Fix
    They’ve clicked a Google search result, a social media mention, backlink, email, or menu item. People searching for something have an active intent compared to someone who is passively reading a blog post or cruising social media. You’d be kicking yourself, right? Of course, this specific situation is all hypothetical.
  • THE NEW STRATEGIST  |  SATURDAY, SEPTEMBER 6, 2014
    [Social] 5 Tips to Manage the Demands of Content Marketing
    Limited time and limited resources translate in to the need to pick the platforms and social networks that work best for your brand and your audience. marketing content content marketing digital marketing social media blogging 'No time for content marketing? It might not be quite as demanding as you think. Go back to your archives.
  • SYNECORE  |  SATURDAY, SEPTEMBER 6, 2014
    [Social] A Beginners Guide to Inbound Marketing
    Become a thought leader in your industry by educating your audience with business blogs, social media sharing, and resources like eBooks and infographics. '" You have 24 hours to complete this challenge.". You’ve seen the challenge. KNOW YOUR GOALS. Without pinpointing what you are good at, you will not be able to attract qualified traffic.
  • HUBSPOT  |  SATURDAY, SEPTEMBER 6, 2014
    [Social] What to Do When Rebranding Is Your Only Option
    Step 1: Take advantage of social media to communicate with your audience. 'This post originally appeared on The Agency Post. To read more content like this, subscribe to The Agency Post. Brands that aren’t constantly evolving can become stale and irrelevant. Rebranding might be the way to breathe life back into a struggling company.
  • B2B MARKETING TRACTION  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] B2B Marketers: If You Fail to Plan, You Are Planning to Fail
    There are umpteen social media platforms to set up and activate. 'So I’m going to say it again. If you want your marketing to work, you have to first plan it, and then you have to execute the plan. Simple, right? You’d be surprised how many businesses fail to write a marketing plan. Analyze your customers, markets and competition.
  • FATHOM  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Digital Marketing Strategy for Launching New Products & Services
    Social Media Networks (Facebook, Twitter, LinkedIn, and Google+). Digital Marketing Online Advertising / SEM / Display internet marketing Online Marketing ppc SEO Social Media 'Businesses launch exciting new products and services every day, but not all of them succeed. like to call it the ‘Diversification Strategy.’
  • GREAT B2B MARKETING  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Do You Need to Recombobulate Your B2B Marketing?
    If you are not using pull marketing, social media and/or content marketing, you may want to investigate how these strategies are generating awareness, leads and revenue. 'Bear with me a bit and I will explain the odd title of this post. read an interesting tweet from Moira Geary , who gave herself the moniker of “Recombobulator.”
  • HUBSPOT  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] The Art of Marketing: 6 DIY Design Projects to Try
    Through A/B testing and optimizing , we can even figure out when the best times are to share our content with people via social media and email. 3) Spruce Up Your Other Social Media Cover Photos. LinkedIn isn''t the only social network where you can let your creativity run wild. 'I’ve heard it before. The Art of Marketing.
  • LEADERSHIP  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Interesting Infographics: Your Guide To Social Media Lead Generation
    Are you aware that 82% of social media leads are collected from Twitter? According to the infographic, “How To Generate Leads With Social Media” by Quick Sprout , for the past four years, social media has been a key component in generating leads. Social Media Facts You Need To Know. social media usage. Take Note.
  • SALES PROSPECTING PERSPECTIVES  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] The A to Z of Inside Sales Training [Infographic]
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. And the people who can help the most with that task may be closer than you think. Happy training!
  • VERTICAL RESPONSE  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] How to Prep Your Business Now for the Holiday Season
    You also know what’s worked this year thus far – product types, advertising, social media campaigns. You could create your landing page, email and social posts and have them ready to launch in November. Here’s how you should prepare: Use What You Already Know. Think about what you did last holiday season. What worked?
  • WINDMILL NETWORKING  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Use Google Plus to Create Better Real Estate Connections
    As the connected world continues to evolve, knowing how to make the most of this social powerhouse is essential. Not just a social network, Google Plus is also a … Continue Reading. This monthly Social Media for Real Estate column is contributed by Rebekah Radice. Social Media for Real Estate Author information.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] Social Media Marketing success is simply Medieval
    'I work with many different companies and no matter the size, the budget, or the resources, there is almost always an element of “overwhelming” when it comes to social media marketing. When you think about it, the sociological and psychological drivers of success through social media have been with us since Medieval times.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] An interview with the world’s youngest blogger
    Related Stories Creating the beautiful blog with Stanford Smith Tapping into the pulse of social media in Asia An unexpected blogging journey with Jeff Bullas. Personalities of the social web Video blogs 'On a recent trip to Oxford I had a chance to meet with my dear friend Ana Canhoto and her family. Oh yes … watch for the rabbit.
  • VIDYARD  |  FRIDAY, SEPTEMBER 5, 2014
    [Social] 6 Clear Signs You’re Ready for a Video Marketing Platform
    few years ago the concept of a video marketing platform didn’t even exist, but now with more and more marketers needing a single place to manage and, more importantly, measure the success of video content, it has become just as important as having a dashboard for managing your social media activity. But you can, and results really matter.
  • HUBSPOT  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] How to Quell a Social Media Nightmare
    Whether you''ve posted something to your company''s social media account that you didn''t mean to or didn''t realize the implications of, or you''re on the receiving end of a high volume of incoming criticism, your brain is probably kicking into panic mode -- and it''s in these moments that having some sort of a plan is so critical.
  • SYNECORE  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] Welcoming Augmented Reality to the Digital Marketing Team
    After scanning, you now have the option to download a music playlist, add a $1 off coupon to your passbook, vote for the next drink-of-the-month, or follow the coffee shop on various social media channels. 'The Fantasy Football draft is done, your picks are set, now all you have to do is sit back and let the games begin. ve never heard of it!''
  • VOICE-BASED MARKETING  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] Guest Post: Are You Maximizing Call Tracking Potential?
    This partnership between Ifbyphone and Acquisio allows users to see their call tracking information alongside their social, display, and search ad reports, so it’s easy to draw connections between campaigns and make changes and improvements all in one place. In fact, Google reports that 61% of local searches result in a call. Integration.
  • SALES PROSPECTING PERSPECTIVES  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] #ProspectingChat: Sales Training with Josiane Feigon!
    She writes, designs and promotes new marketing content every month, monitors and produces updates for social media networks, gathers important data from marketing and sales efforts, and maximizes the potential of content marketing efforts. 'Today, we will be hosting this month''s #ProspectingChat on AG Saleswork''s Twitter account.
  • SALES INTELLIGENCE VIEW  |  THURSDAY, SEPTEMBER 4, 2014
    [Social] Create Your Social Selling Strategy in Just 3 Steps
    'If you’re in sales or marketing, you can’t go a day without hearing the term “social selling.” In a nutshell, social selling is knowing who your targets are before you engage with them. Sales Data Sales Intelligence Sales Strategy Sales-Marketing Alignment Social CRM Social Media for Sales Social Selling B2B b2b sales CRM crm 2.0
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