SocialPilot

JANUARY 21, 2024

Luke was an absolute gem to work with, and his contributions helped us achieve a fantastic level of engagement and generate valuable leads. Influencer marketing is all about brands teaming up with individuals, known as influencers, who have a loyal following on social media platforms and other digital channels.

Social Media 95

Social Media Media Paid Search Agency Marketing Budget Creation 95

Sprout Social

FEBRUARY 8, 2021

Social media reports can help you synthesize your data succinctly and package it in an easily digestible format to share with a variety of stakeholders across your organization. This social media report provides comprehensive performance metrics broken down by network and tracks progress across weeks, months and years.

Social Media 131

Social Media Media Paid Social Agency Ideal Customer Profiles 131

Sprout Social

JANUARY 19, 2022

We’ll help you lay the groundwork for a smooth product launch using the power of social media to inform every step. And the best way we know how to research an audience is through social listening. What is social listening? If your goal is brand awareness, social media can provide a goldmine of data.

Social Media 136

Social Media Product Media Work Management 136

Sprout Social

MAY 11, 2021

Social media optimization (SMO) is an entirely different ballgame. Because while businesses at large are on board with social media, many fail to make simple changes that could significantly boost their performance. In this guide, we’ll break down some easy social optimization techniques for brands big and small.

Social Media 132

Social Media Optimization Media Marketing & Strategy 132

Martech Advisor

DECEMBER 19, 2019

There are a few social media campaigns that go viral and make a real impact on society. We handpicked 20 social media campaign ideas to give you an edge when planning your social strategy for 2020. A well-planned social media campaign helps brands create awareness, build a community, and drives sales.

Social Media 118

Social Media Campaigns Media Top of Funnel 118

EveryoneSocial

FEBRUARY 16, 2021

To better leverage this growing marketing strategy, it’s helpful to understand the different types of social media influencers that can work with your brand. And the more people that are talking about your products and sharing recommendations on social media, the stronger your brand will be in the digital age.

Social Media 102

Social Media Media Word of Mouth B2B Thought Leadership 102

Sprout Social

JANUARY 13, 2021

Maybe you have a general idea, like they saw an ad and clicked on it, or that someone told them about it. Or it was a combination of newsletter information, social media posts, and word of mouth? Some companies only need a general idea of where their new customers come from while others need detailed results.

Marketing Attribution 97

Marketing Attribution Multi-Touch Attribution Lead Ranking Social Media 97

Marketing Insider Group

MAY 1, 2023

84% of video marketers think video has helped with lead generation Source: Wyzowl Posting brand videos on social media is a great way to reach new audience members, and ultimately land new customers. million digital video viewers in the United States alone. Video uploads have increased by 263.4% YouTube has more than 2.5

Statistics 316

Statistics Video Marketing High Quality Lead Stats 316

Optinmonster

MAY 27, 2020

From recommending products in blog posts, coupon codes from influencer promos, or even simply sharing referral links between friends and family, affiliate marketing makes it easy to promote your business online, especially on social media. Social media has made it so virtually anyone can become an affiliate of your brand.

Social Media 130

Social Media Paid Content Social Marketing Advertising Agencies 130

Martech Advisor

JANUARY 6, 2020

Real estate social media marketing is an essential process for realtors to reach out to their target audience. In this article, we discuss what real estate social media marketing is, advantages of using social media, and six best practices for realtors to follow while using social media to promote their brand and products.

Social Media 110

Social Media Social Marketing Practices Media 110

Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? KPIs of course, are the values used by marketing and social media teams to measure the performance of your social media campaigns. How many of them convert to customers ?

Social Media 134

Social Media ROI Social Marketing Media 134

Webbiquity

JANUARY 23, 2024

Image credit: Mohammad Metri on Unsplash Effective customer retention methods can enhance loyalty and generate better word-of-mouth advocacy, ultimately boosting profits. This post outlines 10 key steps in using social listening to satisfy and retain more customers. Monitor brand mentions. Track customer sentiment.

Customer Satisfaction 148

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 148

Scoop.it

SEPTEMBER 7, 2021

Social media and email marketing go hand in hand. People may find your company’s products on social media. Both email marketing and social media strategy are crucial for future sales, so it makes sense to integrate the two activities. Why should you integrate email with social media strategy?

Social Media 75

Social Media Email Marketing Social Marketing Marketing Strategy 75

Webbiquity

JUNE 20, 2023

This post explores five effective B2B video marketing strategies that can help you capture attention, deliver compelling messages, and generate demand for your offerings. #1 2 Produce Testimonial Videos Image credit: Voyage Pro on Unsplash Testimonial videos are a highly persuasive form of video marketing.

Webinar Metrics 306

Webinar Metrics Demand Work Management Video Marketing 306

Act-On

SEPTEMBER 24, 2023

Here are a few things to remember when it comes to page titles: Give each page a unique title tag. It generates real-time reports that detail each page’s SEO performance, along with recommendations on how to improve it. Simple SEO: Use ALT tags. ALT tags let you add a text description to every page image.

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. 78% say it directly helps increase sales, and 84% say it’s helped generate leads. Source: Sprout Social. 93% say it’s an integral part of their strategy.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

EveryoneSocial

APRIL 8, 2020

They should be creating and sharing about their experiences, showcasing their expertise, and their general thoughts via social media. . Let’s be real though, not every employee is a social media or content expert — but that doesn’t mean they do not have important things to say or share. . Behind the Scenes.

Social Media 108

Social Media Media Paid Search Agency Case Study 108

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. The Social Media Marketing Industry Report says that B2B marketers see potential in using Instagram for B2B promotion. 75% of B2B buyers use social media to discover new products and services.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

Hubspot

MARCH 11, 2019

Frye’s Instagram account is a great example of successful social media marketing — it’s attractive, distinctly Frye, engages their 197K followers, and promotes their products. But why is social media marketing so important? Why should you spend time creating social media accounts for your business?

Social Media 69

Social Media Social Marketing Work Management Media 69

nDash

APRIL 7, 2022

You already know social media should be part of your content marketing strategy. Social media analytics tools allow you to compile data to answer tough questions about your strategies – like: Should I keep posting on Facebook? How Social Media Analytics Tools Benefit Your Content Marketing Strategy.

Social Media 52

Social Media Budget Programs Analytics Social Marketing 52

The Point

JULY 30, 2020

Even as demand generation activity begins to pick up, most marketing budgets right now remain tight, and so B2B companies are looking for creative, low-cost ways to drive demand. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue.

Demand 221

Demand Lead Scoring Lead Ranking Marketing Budget 221

Zoominfo

MARCH 17, 2021

This should include optimizing title tags, meta descriptions, and URLs. Keep in mind the content you post should be highly relevant, informative, educational, and entertaining; otherwise, it won’t generate enough attention or engagement. Explore Social Media. It’s common to rank for multiple keywords.

Traffic 246

Traffic SEO Marketing Websites Zoominfo 246

Sprout Social

MAY 7, 2019

Many social media marketers today find themselves at a challenging crossroads–social platforms are growing increasingly complex, with more features, formats and content types, and audiences’ expectations for social content are developing alongside these platforms. Social media marketing challenges.

Stats 110

Stats Social Media Social Marketing Media 110

Hubspot

MARCH 31, 2020

A contest could be the best tactic you’ve ever introduced to grow your reach, drive site traffic, and generate leads, but you want to ensure you're doing it right. Facebook is the most widely used social media platform , so running a contest on Facebook makes sense. sharing, tagging, etc.).

Social Media 100

Social Media Media Rules Guidelines 100

Thinkers360

APRIL 20, 2024

Brands & Companies : Sign up to find and work with advisors, analysts, authors, influencers and speakers in your niche and to amplify your own executives, thought leaders, and content among our opt-in community with over 100M followers on social media combined! 40 Dave Holloway Wonder Leads Contact Dave Holloway Score: 31.78

B2B Thought Leadership 119

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 119

SmartBug Media

MAY 21, 2020

Would you believe us if we told you that everything you need to craft high-performing social media posts across all of your channels is sitting on your blog? A social media plan is an essential part of any inbound marketing strategy , because it helps promote your content in a natural and organic way.

Social Media 71

Social Media Media Tips Buyer Personas 71

Valasys

SEPTEMBER 21, 2021

Utilizing social media to promote your products and services is a great investment, regardless of your business’ scale or resources – it simply pays off. According to statistics, we spend around 42% of our waking hours browsing the internet, with 98% of people using at least two social media platforms.

Social Media 52

Social Media Examples Campaigns Media 52

Parse.ly

MARCH 30, 2023

With more AI-assisted content generation tools dotting the martech landscape , it’s crucial for publishers and marketers to measure the effectiveness of AI-generated content and determine if it’s worth integrating into your content strategy. Set performance goals Tag AI-assisted content Use the Parse.ly

Marketing AI 105

Marketing AI Advertising Benchmark Content Tagging 105

Navigate the Channel

DECEMBER 15, 2023

Lead Generation : High-quality content can attract leads and potential customers, nurturing them through the buyer’s journey. Whether your goal is to increase brand awareness, generate leads, or drive sales, having a defined purpose helps in aligning your content creation and distribution efforts.

Allocation 65

Allocation Marketing & Strategy Marketing Strategy Content Marketing 65

Sprout Social

OCTOBER 5, 2022

In this article, we will unearth trending Halloween 2022 hashtags and how your brand can create a creepy campaign to bolster your larger social media strategy. Halloween is bewitching social media users. According to our data, the months leading up to this year’s Halloween season have seen year-over-year growth on social.

Social Media 115

Social Media Tagging Broadcasting Communities 115

FMG Suite

APRIL 25, 2024

They might blog, but only inconsistently, and they might avoid social media. Adjusting to the communication methods of the next generation of investors is essential. Thinking About Social Media The Wrong Way For many, social media feels like a time sink that’s not worth the investment.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

FMG Suite

APRIL 25, 2024

And when it comes to prospecting and growing your business, social media is one of the best places to leverage your digital presence. And while every social media platform has pros and cons, LinkedIn offers staggering advantages, as it is the best for prospecting new clients. Question 8: How often should we be posting?

Linkedin 52

Linkedin Ideal Customer Profiles Rules Profiling 52

Sprout Social

AUGUST 16, 2016

When it comes to measuring engagement , there’s little doubt that social media shares play a critical role. Social signals like Retweets and Facebook shares are key drivers behind popularizing blog content. It also helps to generate things like brand awareness, leads and customer engagement. owZARq35Na.

Social Media 108

Social Media Effectiveness Media Social Networks 108

Sprout Social

APRIL 26, 2023

But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. With bandwidth already thin for social teams, it pays to be sure the posts you push out on the platform are optimized for maximum social media engagement.

Linkedin 108

Linkedin Ad Frequency Social Media Marketing Analytics Tools 108

SocialPilot

FEBRUARY 26, 2024

One thing that keeps us hooked to our social media feed for hours is how personalized it is. Every social media algorithm takes relevance as its priority. This formula filters content based on your connections, interests, relevance, and engagement, bringing you the most informative and interesting newsfeed.

Linkedin 82

Linkedin Tips Lead Scoring Lead Ranking 82

EveryoneSocial

OCTOBER 1, 2019

One of the best places for organizations to grow their social media reach is on LinkedIn. Below, you’ll learn why LinkedIn is important and the steps to grow your company’s social media reach on this platform. LinkedIn ) LinkedIn is the most-used social media platform amongst Fortune 500 companies.

Social Media 64

Social Media Linkedin Paid Search Agency Companies 64

Convince & Convert

SEPTEMBER 30, 2021

For example, recruiters can use social selling practices to identify prospects, build relationships and grow trust with potential candidates before a job opportunity arises. . Social media doesn’t replace your existing selling or relational tools. Understand what Social Selling Is (and Isn’t). Identify prospects online.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Scoring Lead Ranking 194