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9 YouTube trends for your content strategy in 2022

Sprout Social

More than half of consumers anticipate using YouTube in the coming year , trailing only Facebook, according to the latest Sprout Social Indexâ„¢. One of the most compelling reasons for marketers to incorporate YouTube into their strategies is that a huge number of people spend a great deal of time there. This list will help.

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Here's Why People Click Out of YouTube Videos [New Data]

Hubspot

With more than 2 billion active users -- or nearly one-third of the global internet audience -- YouTube has become a vital platform used within most video marketing strategies. But, as one of the biggest online platforms, YouTube is also one of the most competitive for brands. Why Consumers Click Out of YouTube Videos.

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Top Content Marketing Questions Answered

Marketing Insider Group

From the brilliant brand videos you’ll find on YouTube, the ones that can make you laugh or cry – and subconsciously bond with a brand – to the informative blog posts that have become a part of all our lives, great content is everywhere. Nor is it a television, radio, or online commercial. What is NOT content marketing?

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Branded Videos | What Non-Creatives Need to Worry About

Adobe Experience Cloud Blog

Will Ferrell, who rose to fame on Saturday Night Live and the Austin Powers series, plays the boy’s father, Lord Business. Although you might be tempted to default to traditional television, bear in mind that a Quartz analysis of traditional television shows viewing time is up since 2003 only among those over age 50.

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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet

QuanticMind

As to how these changes will impact their advertising businesses, there’s a whole lot of uncertainty—both in the short and long term. So yeah, just a few small things for advertisers to keep track of. If you want to be in front of the right people on video, you can certainly do that on social channels like TikTok , Meta, YouTube.

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Can't Afford a Super Bowl Ad? Here's What to Do Instead

Hubspot

And, as a small business marketer, you likely can't afford a Super Bowl ad or a Broadway musical alternative just yet. But, having a small budget doesn't mean you can't create a high-quality campaign or advertisement like the pros. 4 Small Business Alternatives to Super Bowl Advertising. Another perk?

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CTV is where the viewers go and advertisers should follow

ClickZ

In a nutshell, both content consumption on CTV and ad spend are climbing while the ad budgets on traditional television are decreasing. Most of the cash will end up in the pockets of such ad-supported giants as YouTube, Roku, and Hulu. They realize that this is a small price to pay for free content, especially in the age of SVOT. .