Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. Take Martech’s 2024 Salary and Career Survey From AI to layoffs, it’s been quite a year.

Startups 96

Startups Marketing AI Best Practices Customer Satisfaction 96

ClearVoice

NOVEMBER 4, 2022

What would you do if you had to start all over in your business today? We are fortunate to live in a world where so much knowledge is available through marketing blogs, newsletters, and other resources. Best marketing blogs when you want to do a deep-dive. The Aherfs blog is colorful, quirky, and full of marketing information.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Marketing Insider Group

APRIL 19, 2021

SaaS startups face several challenges when marketing their services to prospects. From brand name awareness, to lead generation, marketing your SaaS business requires maximum ROI for the lowest cost. Small but steady investments can produce big gains, no matter how saturated your market might feel. Show what you can do for them.

Startups 337

Startups B2B Marketing Buyer Personas Advertising Agencies 337

Webbiquity

JULY 1, 2021

Obtaining small business funding with traditional lenders is generally not a walk in the park. Nevertheless, a lack of traditional financing options doesn’t mean you should give up on your dreams of starting and owning your own small business. Reasons to Choose Alternative Small Business Funding.

Small Business Marketing 177

Small Business Marketing Peer-to-peer P2P Business 177

Navigate the Channel

NOVEMBER 28, 2023

In today’s digital age, businesses are constantly seeking innovative ways to connect with their audience and establish a strong online presence. One effective method that has gained significant popularity over the years is blogging. In this article, we will explore seven compelling reasons why your firm should be blogging.

Lead Scoring 65

Lead Scoring Lead Ranking Thought Leadership Peer-to-peer 65

Marketing Insider Group

JUNE 9, 2020

Although most B2B small businesses use content marketing, most of them are a total flop. It’s not only B2B businesses that fail. I’ve seen businesses of all sizes and types that have a strategy – and still fail. Repurpose the tips you published on your blog post into a how-to video for more visual learners.

Campaigns 307

Campaigns B2B Thought Leadership Content Marketing Advertising Agencies 307

Optinmonster

FEBRUARY 21, 2024

Do you want to learn how to increase blog traffic? Blog traffic isn’t rocket science, and there’s no need to reinvent the wheel. In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Here’s our exact, 5-step blog traffic process: 1.

Paid Content 73

Paid Content Traffic Webinar Metrics Marketing & Strategy 73

Webbiquity

NOVEMBER 11, 2021

Weathering your first few years as a B2B startup can be difficult. Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal.

Cross-Selling 264

Cross-Selling Effectiveness B2B Acquisitions 264

Webbiquity

FEBRUARY 7, 2020

Businesses that have focused on innovation and branding have done particularly well. While they will still exist, particularly for service businesses, local markets for many offerings are now coming together and forming a global market where anyone can order anything from anywhere. Guest post by Mathew Jade. Growth in Multiple Sectors.

Enterprise Management 245

Enterprise Management Startups Work Management Advertising Agencies 245

Zoominfo

JUNE 3, 2018

Welcome to our June B2B Blog Post Round-Up—a series where we highlight the great work our writers contribute to some of our favorite publications. 13 Ways Your Marketing Reports Are Hurting Your Business. Consider these statistics: 40% of business objectives fail due to inaccurate data ( source ). Let’s jump right in!

Account Based Marketing 154

Account Based Marketing Data Hygiene B2B ABM 154

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). Google startup marketing plan template and you’ll get dozens of ideas.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

Webbiquity

FEBRUARY 15, 2022

In the words of Viviana Fargo, Operating Partner at venture capital firm Emcap, “ one of the biggest reasons that many startups fail: Founders launch companies with great ideas, but with no go-to-market expertise.” This analogy holds true in business as well. Guest post by Laura Patterson. Is it a Chicken or an Egg?

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. A marketing plan helps businesses to set realistic and attainable goals based on budget projections and to make the most of its marketing efforts.

Small Business Marketing 136

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 136

Webbiquity

FEBRUARY 7, 2023

Adrian Gas, SEO Director of Elite Legal Marketing , says: “Blogging is a great way to get ideal clients to your website. For instance, our company provides SEO services for lawyers, and the content of our blog posts target specifically legal professionals interested in increasing their search visibility on the internet.”

Storytelling 327

Storytelling Top of Funnel Content Paid Search Agency 327

Webbiquity

NOVEMBER 29, 2019

Startups and small businesses have to be clever enough to stay lean and still find ways to scale their business growth. Here’s how to use search engine optimization (SEO) and other digital marketing tactics to grow your business without a huge chunk of capital. Guest post by Sean Dudayev.

SEO 283

SEO Paid Search Agency Lead Ranking Lead Scoring 283

Marketing Insider Group

JANUARY 5, 2015

If you’re an aspiring entrepreneur, chances are you enjoy reading about successful business owners who were once starting out like you. Lucky for you, NewsCred connected with some company founders, CEOs, and awesome innovators for their go-to blog picks to give you an inside track into thinking like an entrepreneur. Ben’s Blog.

Work Management 100

Work Management Marketing Management Paid Search Agency Startups 100

Webbiquity

MARCH 17, 2020

Ever since factory automation became commonplace, other business functions have embraced it as well. It’s imperative to automate marketing emails for B2C customers and even low-end B2B SaaS products, because the high-volume / low-cost model means each customer represents a very small share of overall revenue. Wrapping it all up.

B2B Sales 276

B2B Sales Automation Top of Funnel B2B 276

Webbiquity

NOVEMBER 16, 2021

This is especially true for marketers in small to midsized companies and the agencies and freelancers who work with them. Braden, you and I met almost a couple of months ago now, at Twin Cities Startup Week , six or seven weeks ago. Probably work on… I’ve been reading a book recently about blog content and SEO.

Paid Search Agency 253

Paid Search Agency Enterprise Management Work Management Marketing Management 253

Adobe Experience Cloud Blog

FEBRUARY 10, 2020

Startup founders know marketing matters. No wonder the latest CMO Survey , conducted by Deloitte, Duke’s Fuqua School of Business, and the American Marketing Association, showed planned marketing outsourcing at its highest level in at least five years. Startups can’t skip marketing, but they also can’t cover its many bases alone.

Startups 173

Startups Paid Search Agency Planning Autoresponders 173

Zoominfo

OCTOBER 2, 2019

Once upon a time, startups with a billion-dollar valuation were so unique that they were deemed unicorns. However, the unicorn startup landscape has shifted dramatically since the term was coined by VC Aileen Lee in 2013. . Is there some sort of “unicorn blueprint” startups can follow to become the next industry giant?

Startups 182

Startups Zoominfo Word of Mouth Lead Ranking 182

Webbiquity

APRIL 23, 2020

The past several weeks have been anything but business as usual. COVID-19 has spread around the world and impacted every type of business. This is a shift never seen before, and the implications for small businesses are staggering. Image credit: Nick Bolton on Unsplash. Be Financially Savvy. Adjust Your Budget.

Small Business Marketing 166

Small Business Marketing Allocation Business Blogger 166

Marketing Insider Group

JULY 6, 2020

With 675 million monthly users and 30 million companies active on the platform, it lends itself well to promoting business services, networking, building an audience, and content marketing. Likewise, as an enterprise, your strategy will need to be different than that of a startup or small business. Quick Takeaways.

Linkedin 363

Linkedin Marketing & Strategy Marketing Strategy Enterprise Management 363

Hubspot

JUNE 16, 2020

When I sit down to write a blog post, I stick to a routine that has some flexibility. If you're writing for the professional who is part of a large organization, how does your blog cater to their needs? Many marketers agree — blogging is an important part of their content strategy. Are you keeping your audience in mind?

Enterprise Management 91

Enterprise Management CMS Development Marketing Automation Services Marketing Management 91

Thinkers360

FEBRUARY 16, 2024

Readers & Writers: To contribute your own content and to browse amazing content – including articles/blogs, books, interviews, podcasts and videos, from our opt-in B2B thought leader, analyst and influencer community – Join Thinkers360 today ! 17 Dana Small Ms Category Management Contact Dana Small Score: 38.32 Score: 34.09

B2B Thought Leadership 98

B2B Thought Leadership Thought Leadership Lead Scoring Lead Ranking 98

Webbiquity

JANUARY 25, 2021

Support small businesses. As a substitute for high-end and stock photography – especially for startups that may not be able to afford this yet – abstract art will be a trend to watch for in tech products/services and app websites. Don’t buy through “review sites” and give your money to Gartner.

Design 293

Design Trends Marketing Websites Gartner 293

Marketing Insider Group

MAY 10, 2021

Their industries range from local firms, established brands, small businesses, and highly technical companies who make stuff many of us would have trouble understanding. Content marketing can help businesses in any industry enter new markets and hang on to the ones they already have. I have a friend who lives in a small town.

Paid Search Agency 324

Paid Search Agency Content Marketing Planning Advertising Agencies 324

Webbiquity

JANUARY 18, 2022

If you are able to either get this information before your competitors, or make better use of the knowledge, your company wins more business. Allocating scare marketing resources to the acquisition and utilization of intent data is probably not for you if: Your company is a small, early-stage startup. Start Small and Build.

Intent Data 322

Intent Data Marketing AI Intent Lead Ranking 322

Hubspot

NOVEMBER 11, 2020

But how do you get people to fall in love with your blog in the first place? Well, just as your website homepage is like the front door to your business, your blog's design -- much like a welcome mat -- is the front door to your business blog. Beautiful Blog Examples to Inspire You. Check 'em out, below.

Design 101

Design Examples Best Practices Microsite 101

Webbiquity

JANUARY 5, 2021

While anyone who tweets on behalf of a business Twitter account should seek to maximize the company’s relevant following, it’s different for individuals. There were also a very small number, who shall not be named, whose Tweet streams were excessively political. I build startup ecosystems. Here’s they are.

Twitter 259

Twitter Startups Work Management Marketing Management 259

DAGMAR Marketing

DECEMBER 31, 2019

We hope you’ve all had a great 2019 and we’re grateful for your interest in our blog and newsletters. How To Use Content Marketing for Your Local Business. We created this piece to give owners of small and medium-sized local businesses advice on how to use content as a promotional tool. Pro-bono SEO.

Lead Scoring 64

Lead Scoring Lead Ranking Peer-to-peer PPC 64

Lake One

SEPTEMBER 13, 2022

How you decide to send the message to them that your startup or business solves the need they’re looking for makes the difference. Firstly, we need to break down what full-funnel marketing is and how that affects your startup. Full Funnel Marketing Strategies for Your Startup. Source: [link]. Top of Funnel: Attract.

Top of Funnel 70

Top of Funnel Marketing Funnels Startups Marketing Strategy 70

Animalz blog

FEBRUARY 25, 2024

“If you build it, they will come” is a classic startup mistake. The default strategy would be to start a blog, focus on SEO, and they will come. Until 2022, roughly four out of five Animalz customers would default to SEO and blog posts (and see great results !). People are busy and might skip your long-form article.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Lenny's Newsletter

SEPTEMBER 5, 2023

” — Frederic Kerrest , COO and co-founder And Gusto : “Gusto’s first 10 customers came from friends we knew who were just starting their businesses in California. The first one was an early employee of our last startup. Later on, a lot of this came from co-building. Candid was one of our early large customers.

Ideal Customer Profiles 112

Ideal Customer Profiles CPO B2B Startups 112

Hubspot

APRIL 26, 2018

Our startup journey has proved it -- guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. Guest blogging is nothing new. Start a loveable blog.

Marketing & Strategy 71

Marketing & Strategy Lead Ranking Domain Lead Scoring 71

Bluetext

FEBRUARY 14, 2024

Government efforts to engage PE and VC-backed startups puts federal marketing and messaging in the spotlight Venture Capital-backed companies accounted for less than 1% of the $411 billion DoD contracts awarded last year. Analyzing that figure probably comes down to whether you are a glass half-empty or half-full kind of person.

Enterprise Management 36

Enterprise Management Work Management Marketing Management Startups 36

Hubspot

JUNE 14, 2021

COVID-19 presented more challenges than one for businesses, and the pandemic took an even more tremendous toll on minority business owners. With minority business owners experiencing a cash crunch, not many could secure loans to keep their doors open. Get Certified as a Minority-Owned Business.

Tips 94

Tips Business Startups Small Business Marketing 94

Adobe Experience Cloud Blog

MAY 11, 2018

It’s also imperative for success in today’s marketing arena—at the enterprise level and especially in a startup environment. Fearless Marketer, Startup Edition. More importantly, a fearless marketer in an enterprise has different challenges and experiences than their counterparts in a small company, especially a startup.

Startups 134

Startups Enterprise Management Work Management Planning 134