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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. The key to creating interactive content is to tie it directly to your brand, as you need it to bring in qualified traffic.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

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Why You Should Consider Using YouTube Videos For Senior Living Marketing

Stevens & Tate

By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. YouTube Videos Can Drive Traffic. Doing so can help drive a significant amount of traffic to your website. This means that creating YouTube videos is actually an excellent way to reach your target demographics.

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How to Go From Collecting Fans to Social That Works

Convince & Convert

Through some tough scrutiny and willingness to confront the status quo, he rebuilt the brand’s approach to social and has seen traffic double and a sharp rise in return rates as customers begin to engage with actionable content. How finding content for each vertical leads to streams that double traffic. In This Episode.

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. ” If you could do a Skype call with any person, who would it be? That’s where you’ll make your genuine connections. robzie_ Tweet This. Kevin Spacey.

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

It’s important to test user behavior, find out how customers want to listen and respond, develop partnerships with marketing teams to expand your social footprint, and determine what percentage of that traffic is coming from customer support inquiries vs. content marketing efforts. HP Support on Twitter. In This Episode.

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Specifically on Twitter, where you have a couple of characters to solve someone’s problems. ” (highlight to tweet) This around-the-clock social media customer support began a few years ago when a huge ash cloud from a volcano in Iceland stopped plane traffic in the whole of Europe. .” If you’re afraid, you will stall.