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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

You want these pieces to continually bring in qualified traffic, which is why you should target topics that are perpetually on the minds of your top-of-the-funnel audience. It can become a valuable part of your social media and email campaigns. Don’t worry too much about ranking these pieces early on.

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11.

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How a Volcano Created a World-Class Social Media Program for KLM Airlines

Convince & Convert

Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. ” Karlijn has developed a 150-member (and growing) social media team that is responsible for 24/7 customer support in 14 languages.

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The Difference Between Direct and Organic Website Traffic Sources

SmartBug Media

For a long time, digital marketers summed up the properties of direct and organic traffic pretty simply. To most, organic traffic consists of visits from search engines, while direct traffic is made up of visits from people entering your company URL into their browser. Traffic Sources. Direct Traffic.

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How Pinterest and Google Plus Can Work for B2B Social Media

Convince & Convert

Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs. “I’m the social hub for the messages that all the units need to get out,” he says. Social Media Number of the Week: 11.

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How HP Balances Social Marketing With Social Customer Service

Convince & Convert

Kapoor’s role as the head of this division has her overseeing all of the systems, processes, and trainings for the customer service team as they respond to over 100,000 online conversations in seven languages on 104 social media channels across 95 countries each month. Using Customer Insights for Business Success.

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How Big Brands Get Permission to Use UGC

Convince & Convert

They scour their overall editorial calendar to determine which pieces should be scheduled on various social media channels. For the C-suite, it always comes down to how social brings value to the overall sales funnel. This year, they’ve focused on Pinterest as the next opportunity for growth in the social media world.