Convince & Convert

MAY 3, 2016

Strategy + Content = Successful Social. These are the pressing questions on the minds of marketers as they navigate the ever-evolving world of social media in the quest for more relevant content that can cut through the noise. How activities-based marketing can keep you busy, but leads to stagnant business growth.

Social Media 95

Social Media Social Marketing Skype Content Marketing 95

Biznology

JULY 2, 2013

This is the next in the series, including Are you a social media forager? and Are you a social media marketing trapper? If your company is large enough to have a burn rate, a marketing budget, and a staff — if you have quite a big nut to crack every month — you’ll need to not rely solely on word of mouth.

Social Media 80

Social Media Social Marketing Skype Media 80

KoMarketing Associates

OCTOBER 12, 2015

Commercial Service’s Discover Global Markets Program: E-Commerce Strategies for Exporters in Dallas, Texas. From the conference agenda: This session will provide an overview of international digital marketing trends, focusing on Social Media and Mobile Marketing. Global Digital Marketing Snapshot.

Mobile Marketing 120

Mobile Marketing Social Media Social Marketing Trends 120

Webbiquity

NOVEMBER 30, 2017

The success of any marketing effort hinges on the accuracy and clarity of your buyer personas. It doesn’t matter if your target market is comprised primarily of retirees who’ve just discovered Skype and now use it to call their grandchildren. Social media automation technology is great.

Automation 211

Automation Marketing Automation Services Buyer Personas Skype 211

Anything Goes Marketing

JANUARY 18, 2009

Your company may have just started down the path of using Twitter as another communication channel. (If It's mostly a marketing function and is controlled typically by the marketing team. It's mostly a marketing function and is controlled typically by the marketing team. Now back to our story).

Twitter 100

Twitter PR Service Skype 100

Stevens & Tate

MAY 27, 2022

The following are just a few of the reasons why you should incorporate YouTube videos into your senior living content marketing strategy : 1. Seniors Are Social. By 2013, there were already 39 million people 65 and older that were using Facebook, Twitter, and Skype. Seniors Use YouTube Frequently.

Youtube 95

Youtube Video Marketing Planning Advertising Agencies 95

Convince & Convert

NOVEMBER 3, 2015

Former-Intern-Turned-Media-Maven Caitlin Angeloff joins Jay and Adam this week to share her successful approach to social media marketing within her brand, DocuSign. Why engaging social media at every stage of the sales cycle turns everybody into brand advocates. Caitlin’s Twitter: @caitlinangeloff. Paid social?

Skype 124

Skype Brand Identity Branding B2B 124

Convince & Convert

JANUARY 26, 2016

Training a couple upstarts in the marketing department to add video to their cache of social tools is hard enough. But imagine trying to wrangle 80,000 employees spread across the country into embracing and utilizing video as a serious marketing tool and a crucial component of their social presence. Gen Blue Social Squad.

Training 113

Training Video Marketing Skype Effectiveness 113

Convince & Convert

DECEMBER 5, 2014

Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs.

Social Media 155

Social Media Google Media Skype 155

Convince & Convert

MAY 17, 2013

Jonah Berger , Marketing Professor at the Wharton School , joins the Social Pros Podcast this week to discuss his bestseller Contagious: Why Things Catch on , the science behind those viral marketing hits, and the importance of setting realistic and helpful goals with a viral marketing campaign. Catching Fire.

Social Media 162

Social Media Media Viral Marketing Skype 162

Convince & Convert

NOVEMBER 10, 2015

Scrupulously Social and Slangy SEO. With a decade of experience in writing blogs and using social to draw in consumers, Ricky Cadden has a wealth of experience in SEO and social refinement to share with Jay and Adam. From Facebook to Twitter to blogs, he has high-performing social with measurable results.

Skype 145

Skype SEO Advertising Mediums Twitter 145

Convince & Convert

MAY 9, 2014

Tweetable Moments Social media has become so important that it’s integrated into everything we do. socialrobinson Tweet This Cutting Down to Expand It’s no mistake that Nick’s title has changed from Social Media Channel Manager to Digital Strategist. Holy Social! See you next week!

Skype 132

Skype Marketing & Strategy Multi-Channel Communities 132

Convince & Convert

APRIL 26, 2013

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

Television marketing 139

Television marketing Skype Social Media Public Relations 139

Convince & Convert

FEBRUARY 16, 2016

As it tends to do in social media, the landscape, it is a-changin’ The rise of influencer marketing has forced many organizations to rethink their approach to social. How successful influencer marketing leads to empowered and loyal consumers. Heidi Sullivan on Twitter: @hksully. Audience ≠ Influence.

Social Media 98

Social Media Skype Media Organic Leads 98

Convince & Convert

MAY 10, 2016

It’s accepted as fact that your reach and impact on social is directly related to the numbers of views, likes, fans, followers, retweets, and plays your posts receive. On the surface, their millions of followers would give you the impression of a robust social plan that works. Martin Jones on Twitter: @martinjonesaz.

Skype 95

Skype Verticals Youtube Impressions 95

Webbiquity

FEBRUARY 28, 2011

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).

Enterprise Management 100

Enterprise Management Twitter Marketing Management Salesforce.com 100

Convince & Convert

JANUARY 16, 2015

Laurie Meacham oversees a team of about 90 crew members at JetBlue, including several who are fluent in Spanish, 25 dedicated to social, and the rest dedicated to email and other forms of customer communication. With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels.

Service 136

Service Skype Social Media Forecasting 136

Convince & Convert

JUNE 6, 2014

via Groupon Instagram Globally, about 100 Groupon employees have a hand in social, but only a dozen of them are dedicated to social full-time. The idea was to make sure that Groupon, across all markets, was operating on the same set of principles and strategy. Paul has two pieces of advice that social pros need to keep in mind.

Social Media 147

Social Media POS Media Skype 147

Convince & Convert

MAY 2, 2014

Tweetable Moments They’re not going to take away the aspects of the social layer; Google+ is Google. “The challenge is that those people [the authors] don’t really understand Google+ as a social destination or as a social layer.” Holy Social! Nick loves this Holy Social! “Make it about them.”

Google 147

Google Skype Business Content Marketing 147

Convince & Convert

MARCH 15, 2016

With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. How a new brand’s social leads to appropriate expectations for your varied customer base. Dan Moriarty on Twitter: @iamdanmoriarty.

Social Media 84

Social Media Skype Brand Identity Branding 84

Convince & Convert

MAY 10, 2013

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. The Social Activator.

Social Media 144

Social Media Activities Media Skype 144

Convince & Convert

APRIL 6, 2015

Tweetable Moments If you are afraid to fail, then don’t start on social. Karlijn1903 Tweet This Social Service on Social Media Karlijn Vogel-Meijer joins the Social Pros Podcast this week, live from Social Media Marketing World in San Diego. They understand the value of phone and email, but not social.

Social Media 138

Social Media Class Media Skype 138

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. Holy Social! Paul Haskell, Omaha Steaks @phaskell.

Curation 141

Curation Skype Web 2.0 Paid Search Agency 141

Convince & Convert

JANUARY 23, 2015

on the Social Pros Podcast. Focus on the WIIFTR (What’s In It For The Reader) when posting content on LinkedIn (as anywhere in social media). Market your company page to more than your own LinkedIn audience, through groups, employees, and influential connections on LinkedIn. Especially in the B2B market.”.

Social Media 155

Social Media Linkedin Media Skype 155

Convince & Convert

FEBRUARY 16, 2015

Brian’s focus is on the media group side, working with a lot of enterprise and mid-market technology brands. Brian’s background is in technology, so a large part of what he does is help brands embrace social media technology. ” (highlight to tweet) Social media and technology are Brian’s two favorite things.

Skype 167

Skype Social Media Curation Communities 167

Convince & Convert

MARCH 9, 2015

Killian Hagen , uShip’s Content Marketing Associate, explains that you can get a quote right up front, and you can attract transporters who can bid on your items. As you can imagine, the biggest challenge for Dean and the marketing team is communicating in social media as a go-between brand. Where do you find them?

Social Media 151

Social Media Media Skype Pricing 151

Convince & Convert

NOVEMBER 1, 2013

Jeffrey Rohrs , Vice President of Marketing at ExactTarget , joins the Social Pros Podcast this week to discuss his new book Audience: Marketing in the Age of Subscribers, Fans and Followers ; the best ways to measure your audience; and the fact that even though it may feel like it, you don’t own your audience. Listen Now.

Skype 128

Skype RSS Social Media Television marketing 128

Webbiquity

OCTOBER 16, 2018

It’s a paradox of modern marketing that even with today’s ubiquitous high-speed wifi and cell connectivity, wide range of devices, and abundance of communication channels, business buyers seem harder to reach than ever. Embrace Marketing Partners. Influencer marketing can be viewed as a special case of partner marketing.

Marketing Automation Services 245

Marketing Automation Services Trade Show Advertising Agencies Verticals 245

Convince & Convert

MARCH 22, 2016

Predicting Marketing Change Before Our Eyes. Why good social analytics means more than impressions and organic reach. “Our visual nature is going to be much more influenced by brands that use more video in social media.” Tamara Gaffney on Twitter: @tamarag. Adobe Marketing Cloud on Twitter: @AdobeMktgCloud.

Skype 72

Skype Eye-Tracking Forecasting Analysis 72

Convince & Convert

DECEMBER 5, 2014

Marketing for Marketers. Rob Zaleski is in charge of marketing for a company that is all about teaching people how to be marketers. Other than the MarketingProfs Twitter handle , which is run by Head of Content Ann Handley, Rob runs all of the social media and marketing endeavors for MarketingProfs.

Social Media 114

Social Media Google Media Skype 114

Convince & Convert

MAY 16, 2014

pegfitzpatrick Tweet This Visual Take-Over Social suits Peg well because it is an all-day writing type of job. ” Peg works with Guy Kawasaki both at Canva and at 12 Most , and they’re also currently co-writing a book entitled The Art of Social Media. Social Number of the Week: 9.5% Holy Social! Marie Forleo.

Social Media 153

Social Media Media Skype Storytelling 153

Convince & Convert

DECEMBER 8, 2015

“We need to look at it as social assist and value social as a first touch point or top-of-funnel visitor.” “I live in fear, as all content marketers do, that my audience will quit paying attention.” Andy Crestodina on Twitter. Content Chemistry: An Illustrated Guide to Content Marketing.

Blogger 96

Blogger Skype Burn Rate Top of Funnel 96

Convince & Convert

AUGUST 11, 2015

Social Media for HR. Translation: Chris uses social media to recruit new employees and connect with current employees at Chili’s restaurants all over the U.S. Chris always thought he would be in marketing, but didn’t know he would end up on the “people side” of social media marketing.

Social Media 161

Social Media Media Skype Opinions 161

Convince & Convert

MAY 23, 2014

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. The Marketing department manages the Facebook page.)

Social Media 142

Social Media Paid Search Agency Companies Media 142

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. He actively uses social media to explore the evolution of those relationships.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Convince & Convert

FEBRUARY 9, 2016

Social Speed Dating. Social media can seem like a never-ending round of speed dating. With stores spread across five states, Kandi has helped make Publix Super Markets an eligible find for super market social fans. She has helped grow their social presence to a whopping 2.5 Quotes From This Episode.

Social Media 102

Social Media Media Skype Twitter 102