Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Inbound Marketing 132

Inbound Marketing Advertisements Advertising Paid Search Agency 132

Convince & Convert

SEPTEMBER 27, 2013

James Royer , Director of Digital and Social for the Tampa Bay Lightning , joins the Social Pros Podcast this week to discuss social space in American sports, building rabid brand loyalty, and how to completely rebuild a “broken brand” successfully. The RSS feed is: [link]. Holy Social! Listen Now.

Branding 128

Branding Brand Identity Social Media Skype 128

Convince & Convert

SEPTEMBER 6, 2013

Debbie Gioquindo and Keryl Pesce , co-founders of Happy B h Wines , join the Social Pros Podcast this week to discuss the powerful story behind their brand’s origins, the crowdsourcing approach that helped their business bloom, and some wacky giveaways that have earned them some well-deserved attention. The RSS feed is: [link].

Personalization 138

Personalization Social Media Skype Blogger 138

Convince & Convert

JANUARY 10, 2014

Elias Roman , Co-founder of Songza , joins the Social Pros Podcast this week (on the 99th episode!) From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Social Pros 100!

Curation 131

Curation Television marketing Content Skype 131

Convince & Convert

AUGUST 30, 2013

and real live farmer, join the Social Pros Podcast this week to discuss the growing and powerful presence of the agriculture industry in social media, humanizing the dairy industry, and how America feeds its families. This week: From ExactTarget , a blog post called 45 Ways to Build Trust in Your Brand Using Social Media.

Skype 131

Skype Social Media Communities RSS 131

Convince & Convert

OCTOBER 11, 2013

Jennifer Beechen , Digital and Integrated Marketing Director at WhiteWave Foods , joins the Social Pros Podcast this week to discuss managing several brands as an umbrella company, integrating customer service proactively, and making sure the customer always knows the context. The RSS feed is: [link]. Holy Social!

Skype 126

Skype Social Media Work Management Marketing Management 126

Convince & Convert

JANUARY 24, 2014

Lauren Salazar , Director of Social Media for Weight Watchers , joins the Social Pros Podcast this week to discuss empowering the customer service team to embrace social as a tool, gamification as a way to engage customers socially, and how Weight Watchers has already embraced wearable technology. Holy Social!

Paid Search Agency 131

Paid Search Agency Branding Brand Identity Skype 131

Convince & Convert

JUNE 7, 2013

Charlie Kautz , Content Marketer at TaylorMade Golf , joins the Social Pros Podcast this week to discuss delivering fresh story-telling content across several platforms every week, following the PGA Tour around the country, and what it’s like having the best job in social media. The RSS feed is: [link].

Social Media 122

Social Media Media Best Practices Skype 122

Convince & Convert

NOVEMBER 22, 2013

Jason Miller , Social Content Manager at Beam Global , joins the Social Pros Podcast this week to discuss the complex legal issues of running an alcohol-related brand’s social media operations, the off-limits social channels, and how important storytelling is in the face of the visual takeover of social.

Skype 132

Skype Social Media Work Management Storytelling 132

Convince & Convert

JUNE 14, 2013

Greg Gerik , Social Media Leader for the Global E-Transformation Team at 3M , joins the Social Pros Podcast this week to discuss managing a diverse and international company’s social presence, innovation through product diversity, and why he wants to move away from being associated entirely with social. Listen Now

Skype 119

Skype Social Media Communities Case Study 119

Convince & Convert

NOVEMBER 15, 2013

This week: From ExactTarget , a free set of case studies called The Power of Digital Marketing. From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. The RSS feed is: [link]. Erich Marx, Nissan @emarxe.

Paid Search Agency 139

Paid Search Agency Advertising Agencies Multi-Channel Television marketing 139

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. From Cision , a free online content marketing kit.

Social Media 153

Social Media Skype Case Studies Paid Search Agency 153

Convince & Convert

AUGUST 9, 2013

Matt Ridings , CEO of SideraWorks , joins the Social Pros Podcast this week to discuss the differences between social media and social business, why internal social culture is important, and how he went from a technologist to a social business consultant. The RSS feed is: [link]. Listen Now .

Organization 138

Organization Effectiveness Business Skype 138

Convince & Convert

JULY 12, 2013

Frank Eliason , author of the new book At Your Service and Director of Global Social Media for Citi , joins the Social Pros Podcast this week to discuss crafting a cohesive social strategy for a global corporation, relying on the instincts of his team, and listening smarter. From Cision , a free online content marketing kit.

Social Media 141

Social Media Skype Case Studies Paid Search Agency 141

Convince & Convert

AUGUST 2, 2013

Bryan Srabian , Director of Social Media for the San Francisco Giants , joins the Social Pros Podcast this week to discuss dedicating a physical space to social, basing an editorial calendar on the baseball game schedule, and how to handle rivalries in the Twittersphere. The RSS feed is: [link]. Listen Now .

Social Media 123

Social Media Media Marketing Budget Communities 123

Convince & Convert

MAY 3, 2013

Beth Dockins , Director of Customer Service for Scott’s Miracle-Gro , joins the Social Pros Podcast this week to discuss Scotts approach to social media customer service, social media “tribes”, and how the Scotts brand has evolved to becoming an informational and educational company for lawn and garden owners.

Social Media 132

Social Media Paid Search Agency Media Skype 132

Buzz Marketing for Technology

JUNE 27, 2008

Markets, Technology & Musings. Its time to elevate the conversation beyond features (wiki, blog, RSS, social networking, etc.), follow me on Twitter. Dmitri on Twitter Tips the Tuna. Ross Mayfields Weblog. « Techmeme Persistent Search Feeds | Main. Enterprise 2.008 » June 12, 2008. Conversation.

Enterprise Management 100

Enterprise Management Wiki Conversion RSS 100

Hubspot

DECEMBER 30, 2011

Thus, while we're all learning about social media and inbound marketing as well as teaching others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 120 Terms to Know. An example of this is the Twitter API.

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Hubspot

JUNE 23, 2010

As we all learn about social media and inbound marketing and we teach others about it, having a resource that quickly and clearly explains all of the basic terms and applications is critically important. Social Media Marketing Dictionary: 101 Terms to Know. An example of this is the Twitter API. Bit.ly - Bit.ly

Paid Content 28

Paid Content Social Media Social Marketing Work Management 28

Convince & Convert

JULY 20, 2012

This is Episode 25 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Read on for insights from Eric Boss & DJ Waldow’s Social Media Stat of the Week ( This week : The Wall Street Journal reports more people are turning to YouTube as their news source). The RSS feed is: [link].

Paid Content 113

Paid Content Digg Marketing Budget Work Management 113

Convince & Convert

APRIL 12, 2012

This is Episode 11 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Vanessa Sain-Dieguez who is the Social Media Director at Hilton Worldwide. The RSS feed is: [link]. Social Pros Transcript For Your Reading Enjoyment, Thanks to Speechpad for the Transcription.

Enterprise Management 119

Enterprise Management Work Management Marketing Management Terms and Conditions 119

Online Marketing Institute

DECEMBER 23, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Business Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! A good example of this approach is 360i , an award-winning digital marketing agency.

Facebook 40

Facebook B2B Marketing Tips Advertising Agencies 40

Online Marketing Institute

JANUARY 4, 2011

Jeffbullas's Blog Internet Marketing Home Bio Speaking Grade your Site Marketing Resources Twitter Jeff’s YouTube Contact Congratulations: You have successfully subscribed! Write articles for the different types of customers that are relevant for each of your vertical markets 8. be authentic.

Paid Content 40

Paid Content Tips Webinar Metrics Ideal Customer Profiles 40

Convince & Convert

SEPTEMBER 21, 2010

She specializes in social media strategies that lead to actionable plans to achieve real world objectives. I’ve spent a lot of time working with various social media monitoring tools and I’ve whittled my list of favorites down to two or three. And that’s how I pick the right social media monitoring tool for the job.

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

JUNE 28, 2013

Brad Walters , Director of Social Media and Emerging Platforms for Lowe’s Home Improvement , joins the Social Pros Podcast this week to discuss starting the conversation rather than letting the customer start it, tailoring content and strategies to individual platforms, and delivering consistently helpful content across all social platforms.

Skype 145

Skype Paid Search Agency Social Media Case Studies 145

Convince & Convert

JULY 26, 2013

Tony Clark , Digital Communications Manager for Cedar Point Amusement Park , joins the Social Pros Podcast this week to discuss handling many followers and creating content with a small team, dealing with thousands of guests armed with mobile devices at all times, and using social to manage expectations for visitors. Listen Now .

Work Management 133

Work Management Skype Social Media Public Relations 133

Convince & Convert

SEPTEMBER 13, 2013

Michael Stelzner , founder of Social Media Examiner and My Kids’ Adventures , join the Social Pros Podcast this week to discuss starting over (but not quite from scratch), paying careful attention to where your followers are sharing your content, and staying top of mind for people every single day. The RSS feed is: [link].

SME 124

SME Social Media Skype Paid Search Agency 124

Hubspot

JULY 29, 2018

But with new social media networks and innovative software cropping up almost daily, even seasoned social media users are bound to run into a term or acronym that leaves them thinking, "WTF?". For those head-scratching moments, we've created the ultimate glossary of social media marketing terms. Social Media Terms - A.

Social Media 101

Social Media Marketing Automation Services Media Work Management 101

Convince & Convert

JUNE 21, 2013

Justin Gardner , Social Media Manager at AMC Theatres , joins the Social Pros Podcast this week to discuss publicizing content without having to create it, how to balance gender-skewed social media platforms, and how his team uses their freedom to experiment to their advantage. From Cision , a free online content marketing kit.

Paid Search Agency 121

Paid Search Agency Advertising Agencies Mobile Advertising Social Media 121

Convince & Convert

JULY 8, 2010

While it’s not that easy with online marketing, for the past two decades, email has been the leading retention marketing tactic, and the channel you can bank on to deliver a predictable revenue stream—provided that you’ve invested in building your own, permission-based list. Seth Godin predicted that RSS would kill email.

RSS 129

RSS Paid Search Agency Social Media Email Marketing 129

Online Marketing Institute

NOVEMBER 4, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! The B2B Social Media Marketing Series is supported by IDG Enterprise. Learn more.

Social Media 40

Social Media Enterprise Management Social Marketing Work Management 40

Buzz Marketing for Technology

JUNE 27, 2008

Social Media U: Take a Class in Social Media. Social media. Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Welcome to Social Media U. AltSearchEngines. RWW Daily by Email. 25 Comments.

Social Media 100

Social Media Class Web 2.0 Media 100

Convince & Convert

MAY 24, 2013

Kenny Miller , CEO of KMco , joins the Social Pros Podcast this week to discuss his smash hit app Dead Yourself , the success of content engagement with a platform that customizes photographs, and how to empower consumers with creativity while giving them a safety net so they can’t fail. The RSS feed is: [link]. Listen Now .

CMS Development 127

CMS Development Industry CMS Skype Social Networks 127

Convince & Convert

APRIL 19, 2012

This is Episode 12 of the Social Pros Podcast : Real People Doing Real Work in Social Media. This episode features Derek Halpern founder of Social Triggers. Read on for insights from Derek, and Eric’s Social Media Stat of the Week (this week: for Facebook advertising, CPM rates are up 41%, CPC rates are up 23%).

Paid Content 119

Paid Content Advertising Agencies Paid Search Agency Trigger Marketing 119

Paul Gillin

APRIL 13, 2011

As a frequent speaker at events of all sizes, I’ve had a chance to observe some of the best practices conference organizers used to promote their events through social media. In most cases, these efforts cost little or nothing more than your time.Here are some suggestions for leveraging social channels for event promotion. AcmeForums).

Social Media 50

Social Media Promotion Media Landing Pages 50

Convince & Convert

APRIL 8, 2010

Would it work as a marketing and/or presentation device? link] Wissensauslese RT @jaybaer: The Truth About the iPad: Are you old enough to remember when the TV remote control was inv… [link] #marketing [link] Innovate AZ The Truth About the iPad: Are you old enough to remember when the TV remote control was invented?

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

SEPTEMBER 23, 2010

Kurrently is a new, free real-time search engine that combines results from Twitter and Facebook in a simple, blazing fast format. “I built Kurrently in the three weeks between the end of school and the beginning of my internship at Microsoft,&# said Kurrently’s creator Gilbert Leung in my recent Skype interview with him.

Social Media 165

Social Media Media Webinar Metrics Marketing & Strategy 165