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The New Rules of Social Marketing and PR

Convince & Convert

Who would have thought getting fired from a major real-time information company would lead to a hugely successful career in marketing? David’s marketing insights helped transform one of his books into a staple of the marketing canon. How over-zealous influencer marketing can actually alienate your audience.

PR 317
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Social Media Lessons from America’s Biggest Company

Convince & Convert

cmmitchell4 Tweet This Opportunities to Engage Like many of today’s social pros, Chad came to social media from a background in journalism. Chad has seen communication evolve from handwritten letters, through mass fax and phone calls, to email, and now social media. The Marketing department manages the Facebook page.)

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How Customer Service can Devastate Your Social Media Plans

Convince & Convert

As a public-relations and new media all-star , Peter Shankman is interested in how brands foster those good experiences and try to avoid the bad ones. ” Customer service is evolving with the integration of social media. Tweetable Moments Focus on the ‘help’ first.

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Add For Immediate Release to your podcast queue

Biznology

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. He actively uses social media to explore the evolution of those relationships.

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How to Maintain Your Brand’s Authentic Voice

Convince & Convert

Brooks Thomas , Communications Specialist at Southwest , joins the Social Pros Podcast this week to discuss the progressive setup of the Southwest social media team, the widespread success of a long-running corporate blog, and keeping an authentic voice for a large brand. Building a Social Team. Holy Social!

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Forget Best Practices – Get 100,000+ Likes with Your Genuine Voice

Convince & Convert

David Oliver, Chief of Police at the Brimfield Police Department in Ohio, joins the Social Pros Podcast this week to discuss the insane popularity of his department’s Facebook page, his book at the foundation its proceeds benefit, and the importance of maintaining a consistent presence and voice in social media. Listen Now.

Practices 168
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List of Brand-Side Corporate Social Strategists: Twitter Edition

Webbiquity

It’s an outstanding list, categorized by industry including Automotive, Chemicals, Electronics, Telecommunications, and a dozen other sectors, but all of the names were linked to the individuals’ LinkedIn profiles—no Twitter links! List of Corporate Social Strategists for 2011. Serious disconnect there.).