Valasys

NOVEMBER 8, 2023

Marketing often puts a lot of emphasis on getting new customers, and that’s essential for business growth. However, it’s equally crucial not to forget your existing customer base. Think about it this way: once you have invested in acquiring a customer, every subsequent sale to that customer becomes more profitable.

Peer-to-peer 40

Peer-to-peer Marketing & Strategy B2B Business 40

Vision Edge Marketing

APRIL 30, 2024

At the heart of business value lies customer acquisition and retention. Dive into the essential metrics of brand equity and customer value to uncover the keys to long-term growth and lasting business value. It is the intangible value that a brand holds in the minds of your customers. It goes beyond mere monetary value.

Lead Scoring 206

Lead Scoring Lead Ranking Brand Identity Branding 206

Vision Edge Marketing

OCTOBER 3, 2023

[link] Customers are the gold vein for every business. As such, businesses continuously embark on the exciting treasure hunt to find and keep customers. Unearthing the hidden treasures of customer acquisition and customer retention leads to growth and prosperity. Seems obvious, right?

Acquisitions 208

Acquisitions Lead Ranking Loyalty Lead Scoring 208

BenchmarkONE

DECEMBER 4, 2019

There’s nothing better than winning over a new customer. Convincing someone to give your service or product a try, knowing it truly is going to benefit them and help them meet their marketing goals is exhilarating, and it can leave you feeling accomplished and satisfied. Onboarding. Should you let them? Not necessarily.

Creativity 66

Creativity Marketing & Strategy Paid Search Agency Education 66

GreenRope

JUNE 10, 2021

6 Smart Customer Retention Strategies to Boost Productivity and Sales. For example, did you know that it costs your business 5 to 25X more money to acquire a new customer than to retain an existing one? WHAT IS CUSTOMER RETENTION? " WHAT ARE THE BEST WAYS TO RETAIN YOUR CURRENT CUSTOMERS?

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Management Top of Funnel 52

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. Sendoso’s full offering supports the sending of a wide variety of gifts, not just cards, with customization and personalization available. An onboarding strategy. Sample eGift selection.

Service 123

Service SMB Fulfillment Sample 123

ClickDimensions

NOVEMBER 14, 2019

Did you know that the probability of selling to a new prospect is 5-20 percent while the probability of selling to an existing customer is 60-70 percent? This stat from Marketing Metrics and others like it demonstrate why marketers today can’t focus on customer acquisition alone; they also need to have a strategy for customer retention.

Ad Building 53

Ad Building Marketing & Strategy Acquisitions Segmentation 53

Vision Edge Marketing

APRIL 25, 2023

It paves the way to expand your customer base, increase revenue, and gain a competitive advantage. This strategy is about keeping business you have with customers you already have. The philosophy behind this strategy is that it’s less expensive to retain existing customers than to acquire new ones.

Work Management 179

Work Management Marketing & Strategy Marketing Management B2B 179

The Marketing Blender

MAY 13, 2024

In B2B marketing, professional services is an industry that requires a specialized approach. After all, you are often selling your “smarts” (expert knowledge that drives value in the service) instead of a tangible product. Why Is Marketing B2B Professional Services So Hard? And value is defined by the customer.

Marketing Budget 52

Marketing Budget Service B2B Marketing B2B 52

Televerde

JUNE 14, 2022

Customer service has never been more important for companies. As companies improve their customer service, they see positive results. Research shows that customer service influences decisions and word-of-mouth recommendations. What Exactly are Customer Service Analytics? The good news?

Analytics 114

Analytics Service Customer Satisfaction Word of Mouth 114

Marketing Insider Group

MARCH 27, 2023

They keep your operations flowing and are the reason you create value-centered products or services. As we enter the new year with whispers of a recession, client retention is everything when it comes to companies surviving and thriving in economically turbulent times. Every company’s client retention strategy will look different.

Tactics 245

Tactics Effectiveness B2B Marketing Management 245

Sprout Social

JANUARY 11, 2024

Customer service software is integral to any company’s tech stack today. Especially since the quality of your customer care ties directly to your bottom line. Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. What is customer service software?

Enterprise Management 85

Enterprise Management Work Management Software Service 85

SendX

FEBRUARY 26, 2021

Source: Freepik Is email marketing actually useful for financial services? When you build an email list, the people on it are either already your customers or they are interested in working with you in the future. As a financial advisor, this likely includes a large part of your target market and customer base.

Work Management 202

Work Management Marketing Management Email Marketing Service 202

Vision Edge Marketing

SEPTEMBER 19, 2023

In today’s rapidly evolving business landscape, achieving customer-centric organic growth has become paramount for every organization striving to stay competitive and thrive in their respective industries. A recent study by Berkley, companies reported a “very mature” level of customer-centricity experienced 2.5X

Enterprise Management 239

Enterprise Management Allocation Customer Satisfaction Lead Ranking 239

Webbiquity

JANUARY 23, 2024

Acquiring new customers is vital for every business. But with the steep rise in customer acquisition costs , and research showing it costs up to five times more to acquire a new customer than to keep an existing one, you can’t ignore the importance of customer retention. Customer-centric strategies.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. While this is a great way to help your company grow, it isn’t the only way to keep your business and products or services top-of-mind. One area companies often neglect to invest in is customer marketing. What is Customer Marketing?

Trust Marketing 317

Trust Marketing WOM Marketing Budget Marketing & Strategy 317

BenchmarkONE

SEPTEMBER 14, 2018

After all, you can’t expect to be successful unless you’re bringing in a steady stream of new customers. In fact, the cost of retaining existing customers is actually 5-25 times lower than acquiring new ones, which means you’ll achieve a much higher ROI in the process. Make it convenient. Add a personal touch. Solicit feedback.

Loyalty 53

Loyalty Paid Search Agency Customer Surveys ROI 53

Act-On

APRIL 26, 2024

When customer intent is tamped down overall, and is not as reliable in general, you need to think more broadly about what your funnel looks like end to end, where you think you are, and how you’re engaging with future prospects across your channels,” says Clark. “We We don’t spam. We take pains to make sure our database is clean.

Lead Ranking 191

Lead Ranking Privacy Marketing Automation Services Peer-to-peer 191

Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. Sagefrog’s 2023 report , amazingly, listed customer retention as B2B marketers’ number two priority. (It

Tactics 124

Tactics Work Management B2B Marketing Marketing Management 124

SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Webbiquity

NOVEMBER 11, 2021

Many business owners struggle to establish a loyal (even if small) customer base, trying a variety of strategies until they find channels that work for them. That said, establishing a small-but-loyal customer base isn’t the ultimate goal. Existing customers are also 50% more likely to try a new product and spend 31% more.

Cross-Selling 266

Cross-Selling Effectiveness B2B Acquisitions 266

Salesforce Marketing Cloud

NOVEMBER 29, 2023

It seems effective service today requires clairvoyance into the needs and wants of your customers – they expect companies to recognize the problem instantly and proactively solve it. Yet subscribers want personalized experiences not only in the content they’re served but also in the customer service they receive.

Work Management 59

Work Management Marketing Management Paid Search Agency Service 59

Oktopost

OCTOBER 26, 2023

For financial services firms, establishing a robust and trustworthy brand image is pivotal for sustained success. 4 Steps to Developing Your Employee Advocacy Strategy Overcoming Regulatory Hurdles with Oktopost Summing It Up Why Launch an Employee Advocacy Program? Jump Ahead: Why Launch an Employee Advocacy Program?

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Marketing Insider Group

APRIL 6, 2021

You probably already know how powerful customer retention can be for your business. However, in today’s world, where we can utilize predictive analytics tools to create highly personalized experiences for customers, it’s critical to focus on delivering value over making a sale or focusing too much on cost. Quick Takeaways.

Top of Funnel 336

Top of Funnel Work Management Marketing Management Content Marketing 336

Vision Edge Marketing

APRIL 9, 2024

Customer Success! Coined in the early 2000s, it’s more than a buzzword—it’s the essence of customer-centricity. Because customer centricity isn’t just a growth strategy; it’s THE primary strategy for driving value and building lasting connections. In this episode What’s Your Edge?

Design 225

Design Terms and Conditions Work Management Customer Satisfaction 225

Televerde

JUNE 13, 2022

A call center representative should help customers as fast as possible while taking time to build relationships. When interacting with customers, an agent’s job is filled with dozens of conflicting “must-dos” that ensure they offer the best customer service call center experience. Understand the Customer.

Service 119

Service Ideal Customer Profiles Customer Satisfaction Cross-Selling 119

Heinz Marketing

MARCH 7, 2018

It’s not a secret loyal customers are good for an organization or brand. With 51% of B2B customers citing they will avoid vendors after a bad customer experience , it’s easy to understand why many executives want to focus on their customer loyalty strategy. Customer Retention vs Customer Acquisition.

Marketing & Strategy 57

Marketing & Strategy Top of Funnel Loyalty B2B Thought Leadership 57

Vision Edge Marketing

JANUARY 9, 2024

There are many top and bottom-line benefits of a customer-centric strategy and selecting the right measures. The published research has compared customer-centricity laggards to their counterparts. Some think customer-centricity is only for technology companies like Apple or only for B2C, e.g., Amazon.

Customer Satisfaction 208

Customer Satisfaction Marketing Management Loyalty Paid Search Agency 208

Salesforce Marketing Cloud

NOVEMBER 20, 2023

As a service manager, imagine spending 10 minutes in the morning reviewing your most important key performance indicators (KPIs) — and in that short time quickly seeing which types of cases have the highest handle times. These are real-world applications of today’s customer service analytics. But how do you get started?

Work Management 59

Work Management Analytics Service Customer Satisfaction 59

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. How Content Marketing Can Improve Your Customer Retention Rate.

Planning 362

Planning Top of Funnel Marketing & Strategy Paid Search Agency 362

Salesforce Marketing Cloud

JANUARY 3, 2024

It’s a challenging time for streaming services. Nearly half of consumers say streaming services are too expensive and nearly a third plan to trim back on their subscriptions, with prime demographics leading the way on the cutbacks — 62% of millennials and 57% of Gen Z. But those days appear to be numbered.

Marketing AI 52

Marketing AI Marketing Management Service Merchandising 52

Webbiquity

DECEMBER 13, 2022

Growing at a rate you can’t sustain or manage is likely to have multiple negative consequences, and it’s often the result of a lack of planning, an incomplete or incoherent strategy, an oversimplified view of the market, an overestimation of the business’s own capabilities, or a combination of these factors.

Work Management 259

Work Management Marketing Management B2B Terms and Conditions 259

Tomorrow People

MAY 30, 2022

Why customer retention should be your top priority. When it comes to B2B marketing, businesses often focus on customer acquisition. After all, you can’t build brand loyalty if you don’t have customers. But what if you already have a decent customer base? That’s where customer retention comes in.

B2B Marketing 156

B2B Marketing Work Management Marketing Management Cross-Selling 156

Salesforce Marketing Cloud

NOVEMBER 16, 2023

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? Let’s take a few minutes to review the principles of great customer service operations — and what you can do right now to take your organization to the next level. It’s a delicate balancing act.

Work Management 72

Work Management Service Lead Scoring Lead Ranking 72

Vision Edge Marketing

APRIL 11, 2023

When you have an authentic brand, you have the foundation for building trust and loyalty with your customers, employees, and partners. It’s not just about having a strong logo or a catchy slogan; it’s about creating a brand that customers can trust and believe in.

Loyalty 200

Loyalty Brand Identity Branding Ad Building 200

Optinmonster

DECEMBER 18, 2023

Customers and subscribers expect to receive email notifications about their orders and any changes to their account. In order to ensure these emails go through successfully, you need an SMTP service. SMTP services offer an easy and secure solution to this problem. What sorts of emails do you need an SMTP service for?

Marketing Automation Services 68

Marketing Automation Services Enterprise Management Work Management Marketing Management 68

Vision Edge Marketing

FEBRUARY 21, 2023

If you’re like many of our customers, you compete every day to find new customers, and keep and grow the value of your existing customers. To achieve blockbuster status, you need your product and service development teams to create solutions customers want and the service quality to keep them coming back for more.

Work Management 236

Work Management Marketing Management Customer Satisfaction Lead Scoring 236