SmartBug Media

APRIL 26, 2022

Does growth mean acquiring new customers? Or dedicating resources to existing customers? Let’s add more context and define why customer retention and renewals are important. Customer retention strategies like educating and great customer service will increase customer loyalty. Maybe a mixture of both?

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Vidyard

JULY 12, 2017

Customer retention and growth are key parts of any business, but it’s becoming more difficult than ever to retain your customers. The key to customer success is not just in forming great relationships, but in delivering an exceptional experience throughout the entire customer life cycle.

Video Marketing 0

Video Marketing Customer Satisfaction Paid Search Agency Work Management 0

Hubspot

AUGUST 4, 2020

The Freehand website has a page about the coffee shop showing customers the benefits of having a roastery in the lobby of their space: Image Source. If Freehand Hotel guests love the drinks from Cafe Integral, they can visit the standalone in Lower Manhattan, New York, earning the location more loyal customers. Image Source.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

ClickDimensions

OCTOBER 16, 2018

Birthdays are also now a big opportunity for brands looking to surprise, delight and connect with their customers, which today often comes in the form of an email. Fortunately, birthdays aren’t the only occasions brands can celebrate with their customers as they look to boost their customer experience.

Work Management 53

Work Management Marketing Management CRM B2B Sales 53

Martech

APRIL 15, 2024

What will customers remember after they have experienced your website, product, service or people? A tremendous amount of investment and resources are being focused on integrating AI into the customer experience , from automating responses to comments on social media to improving the call center experience. Impressive!

Marketing AI 130

Marketing AI Act-On Impressions Validation 130

Salesforce Marketing Cloud

SEPTEMBER 30, 2022

By providing customer service they can rely on — fast returns, an easy help center, and questions answered with one phone call. Customer service can be a revenue booster when done right,” says Kathy Kimple, retail executive director, OSF Digital Strategy. Excellent customer service can make shoppers merrier this season.

Work Management 98

Work Management Marketing Management Spending Marketing AI 98

Litmus

AUGUST 3, 2022

At Litmus, we take pride in delivering value for our customers, and providing innovative solutions that help you get the most out of all your email marketing efforts. . And we’re humbled because we know these awards are largely influenced by you, our customers, and delivering the kind of product and service we know you deserve. .

Service 82

Service Product Customer Satisfaction Trust Marketing 82

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction. How ERP Enhances Customer Service.

Enterprise Management 78

Enterprise Management Work Management Marketing Management Service 78

Marketing Insider Group

JANUARY 3, 2023

No one likes losing customers, but it does happen. But when customer retention poses a threat for an ongoing issue, a few strategies can help you hold on to patrons, keeping your business on a successful track for the year ahead. Here are key customer retention strategies your business should consider for 2023.

Marketing Strategy 342

Marketing Strategy Marketing & Strategy B2B Marketing Customer Satisfaction 342

Seismic

MAY 15, 2023

First, I tried to make the changes through the self-service portal but was unsuccessful. Then, after numerous failed attempts to contact my local agent, I conceded and dialed the 1-800 customer service number. I gave her the highest scores in my feedback survey and noted that she was very skilled in customer service.

Service 52

Service Social Media Act-On Contacts 52

Convince & Convert

OCTOBER 15, 2014

Image via BigStockPhoto.com Customer Service and Social Media Marketing both require a lot of thought to be done well. By following a process that fits your specific needs, you can create some thought-efficiency, saving some of your brain power for innovation and customer delight. Read the whole entry. »

Social Media 159

Social Media Service Media Efficiency 159

ATAK Interactive

JULY 29, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction. How ERP Enhances Customer Service.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

Salesforce Marketing Cloud

DECEMBER 7, 2021

At the end of every year, service team leaders tee up a new set of KPIs they commit to improving in the next 12 months. While making incremental improvements to call center metrics and raising your Net Promoter Score (NPS) are good goals by themselves, they aren’t going to radically transform your customer experience.

Work Management 98

Work Management Service Lead Scoring Lead Ranking 98

ATAK Interactive

JULY 24, 2019

In today’s world, customers have myriad options when it comes to Enterprise Resource Planning (ERP). These improvements work toward higher levels of customer service satisfaction. In the end, ERP is key to better business operations along with increased customer satisfaction. How ERP Enhances Customer Service.

Enterprise Management 60

Enterprise Management Work Management Marketing Management Service 60

Zoominfo

APRIL 17, 2019

The sales funnel represents the theoretical customer’s journey to making a purchase. Marketers structure their entire strategy around moving prospects through the funnel, towards the ultimate goal of winning a new customer. Prospects enter the funnel at the top, and exit at the bottom as paying customers. Sounds good, right?

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Marketing Insider Group

DECEMBER 6, 2022

To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. What Is Customer Delight All About?

Loyalty 325

Loyalty Sample Paid Search Agency Social Media 325

Zoominfo

DECEMBER 28, 2020

What are customer buying signals? By definition, buying signals are the actions potential customers take that indicate they’re close to making a purchase. They’re customers’ verbal buying signals—the cues your sales agent homes in on when talking to a prospect. Retain (and delight) existing customers.

Lead Ranking 309

Lead Ranking Buy Work Management Marketing Management 309

SmartBug Media

MARCH 15, 2019

But that’s not the only thing they have in common—all three professional services still rely heavily on referrals for business growth. As a professional services provider, it can be hard to dig deep into the latest and greatest marketing information. Customer churn can be a challenge for most professional services providers.

Service 85

Service Buyer Personas Touchpoints Marketing & Strategy 85

ClearVoice

DECEMBER 21, 2020

No matter what label you identify with inside the content universe, the touchpoints identified in the service blueprint — and in fact, the entire service design process — are goldmines for those concerned with providing content that guides, instructs, and delights customers in need of services of any kind.

Work Management 80

Work Management Marketing Management Design Service 80

Convince & Convert

MARCH 15, 2016

More Than Room Service. With a global portfolio of eleven brands that encompasses 638 properties in 52 countries, the role of social and customer engagement can be both tricky and overwhelming for Hyatt. How a new brand’s social leads to appropriate expectations for your varied customer base. In This Episode.

Social Media 83

Social Media Skype Brand Identity Branding 83

Hubspot

MAY 20, 2015

As customers, we really only expect the most basic level of service. There are those companies that do take customer delight very seriously. What can you do to provide consistent delight? The clothing and home décor giant doesn’t have to do much more than they already to do to delight consumers.

eCommerce 28

eCommerce Examples Companies Work Management 28

Top Rank Marketing

OCTOBER 19, 2023

Let’s face it, B2B buyers expect more from the brands they buy from and to meet those expectations, business marketers must embrace a more customer-centric approach to all things B2B marketing. Happy customers = more revenue. It demands that the customer is the focal point of all decisions to create satisfaction and loyalty.

Rules 113

Rules B2B Marketing Work Management Customer Satisfaction 113

Aberdeen

OCTOBER 4, 2019

The Desire to Decrease Service Costs. This typically translates to decreased marketing spend and reduction in investment across other areas of the business, including customer service. For example, reducing agent headcount will likely result in increased wait times for customers to connect to a live agent.

Work Management 49

Work Management Marketing Management Service Marketing AI 49

Convince & Convert

MARCH 28, 2024

And it’s easy to think we have all the answers when it comes to our customers, that we know who they are and what they want from our products. This is where voice of customer data, or capturing and repurposing the words and phrases your customers use, comes in.

Allocation 144

Allocation Validation Lead Scoring Lead Ranking 144

Act-On

APRIL 26, 2024

Blog Learn More Know your persona First things first: make sure your sales, marketing, and other relevant teams (like product) are in agreement on what your ideal customer looks like. This means having well-documented and up-to-date ideal customer profiles (ICP) and buyer personas, which will be essential in step five.

Lead Ranking 130

Lead Ranking Lead Scoring Marketing Qualified Leads Ideal Customer Profiles 130

Webbiquity

MARCH 28, 2019

Customers are the reason your company either fails or thrives. According to Bain & Company , it costs a business seven times more to obtain a new customer than it does to retain an existing one. By retaining your customers, you also build your revenue base faster and more effectively. Focus on Customer Experience.

Practices 253

Practices Best Practices Communities Consulting 253

SmartBug Media

MAY 12, 2022

Have no fear—here are some of our favorite inbound marketing strategies to help you attract, engage, and delight your prospects and customers at each stage of their buyer’s journey. This methodology can then be applied at each stage of the buyer’s journey using the flywheel model : attract, engage, and delight. Email marketing.

Inbound Marketing 105

Inbound Marketing Marketing Strategy Marketing & Strategy Paid Search Agency 105

AccuData

APRIL 25, 2021

Writing Services. The creators of A-Writer understood that, so they employed and skilled great customer support brokers. Our costs do not go up depending on the formatting type of the paper a customer has chosen while putting an order. at our service, you’re assured to receive a number of delightful freebies.

Work Management 40

Work Management Marketing Management Service Ad brokers 40

SmartBug Media

JANUARY 18, 2022

In September, we gave you a primer on great ways to drive customer advocacy through incentives. We’re back again because since then, we’ve been letting more ideas percolate, and we have come up with more ways to use incentives across your buyer’s entire customer lifecycle. A customer books time at a conference.

Lead Scoring 98

Lead Scoring Lead Ranking Bundling High Quality Lead 98

Unbounce

MAY 8, 2019

By offering landing page and conversion optimization services, you can create wicked new growth opportunities for both you and your clients. According to Jonathan Nacchache of Montreal’s Webistry , offering landing page services let them accelerate client success: It was a very natural decision that was born out of necessity.

Landing Pages 111

Landing Pages Paid Search Agency Advertising Agencies Marketing Automation Services 111

Sprout Social

NOVEMBER 8, 2023

Customer expectations are at an all-time high : 60% of customers will switch to a competitor after a negative experience. 73% of customers want companies to recognize their unique needs and expectations. 52% of customers expect an answer within an hour of posting on a brand’s digital page. Sounds easy, right?

Work Management 111

Work Management Marketing Management Customer Satisfaction Analysis 111

Martech

JULY 15, 2021

This provides marketers with plenty of opportunities to captivate customers with personalized messaging right in the palm of their hands. Join Salesforce for a live webinar and learn more about mobility services that will surprise and delight your customers.

Mobile Marketing 104

Mobile Marketing Webinar Metrics Advertising Channels Service 104

Salesforce Marketing Cloud

DECEMBER 19, 2023

In the enterprise world, generative AI has shaken up fields from marketing and sales to service and ecommerce. We give specific, tested examples of prompts to use for sales enablement, customer research, social selling, call scripts, objection handling, and negotiation guidance. Do customers prefer email or text?

Marketing AI 115

Marketing AI Generation Enterprise Management eCommerce 115

Trade Press Services

NOVEMBER 20, 2023

As we embrace a spirit of gratitude during the busy holiday months, this time of year is the perfect time to say “thank you” to the people who contribute to your success: your customers. How Gratitude Empowers Customer Relationships Gratitude is beneficial for both the recipient and the giver. A thoughtful card or gift.

Merchandising 52

Merchandising Loyalty Customer Satisfaction Curation 52

SmartBrief - Marketing

FEBRUARY 11, 2024

Without CTAs, your emails, even with custom email marketing templates, might just get lost in crowded inboxes and be easily forgotten. Personalized CTAs: Customizing CTAs based on recipient data such as name or past purchases for a personalized touch. It lacks personalization and doesn’t create a sense of urgency.

Urgency Marketing 89

Urgency Marketing Click Rate Act-On Email Marketing 89

Stevens & Tate

MARCH 1, 2024

The inbound marketing methodology stands as a cornerstone for businesses aiming to attract, engage, and delight customers online. By focusing on creating valuable content and tailored experiences, you can draw potential customers to your brand organically. Encourage happy customers to leave reviews on relevant platforms.

Inbound Marketing 59

Inbound Marketing Webinar Metrics Marketing & Strategy Marketing Strategy 59

B2B Digital Marketer

OCTOBER 26, 2023

The episode highlights the significance of organizational alignment and breaking down silos for a seamless customer experience. Mapping the customer journey and experimenting with aspects of delight. Explore the power of organizational alignment and breaking down silos for a seamless customer experience.

Design 52

Design Customer Satisfaction Case Studies Amazon 52