Digital B2B Marketing

MAY 30, 2013

Tactics: email, search, social advertising, native advertising , online banners. Tactics: social advertising, retargeting, search. Tactic: search. Content Social Media banners Email inbound marketing Native Advertising PR print retargeting search social advertising' Outbound Marketing Amplifies What Is Said About You.

B2B Marketing 100

B2B Marketing Banners Paid Search Agency Inbound Marketing 100

Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

NOVEMBER 8, 2011

The importance of fresh content increased last week for 35% of all Google searches ( announcement ). For B2B content marketing, here is the most notable aspect of this update: the importance of freshness is related to the search query, not the content. I often hear marketers say their older content is still relevant.

B2B Thought Leadership 100

B2B Thought Leadership Thought Leadership Barriers Google 100

Digital B2B Marketing

JANUARY 19, 2012

In fact, if you focus your Google+ efforts on your new brand page, you will miss the most important search benefits of Google+. How “Google, Plus Your World” Works: A Brief Summary Google, Plus Your World adds search results from your circles to Google’s traditional search results. Each has its challenges.

Google 100

Google SEO Branding Brand Identity 100

Digital B2B Marketing

MARCH 7, 2012

. ” The most common functional definition of inbound marketing is the combination of search, social and content. However, in a day when content mills and automated curation tools use content to drive search and social traffic , these common definitions of inbound marketing fall short. This definition means changes!

Inbound Marketing 100

Inbound Marketing Customer Satisfaction Curation Broadcasting 100

Digital B2B Marketing

DECEMBER 20, 2012

Searching in LinkedIn, this is all I was able to see of his profile: 1. Search On Google Don’t start with LinkedIn. Instead, use Google and include LinkedIn in your search (or even start the search with site:linkedin.com to limit your results to just LinkedIn). Here is what it should look like.

Profiling 100

Profiling Linkedin Google Paid Search Agency 100

Digital B2B Marketing

SEPTEMBER 24, 2013

Announcement Two: Google Is Shutting Off Organic Search Keyword Data. Yesterday, Search Engine Watch reported that Google is shutting off all remaining organic search keyword reporting. Going forward, marketers will not be able to report on or segment organic search traffic from Google. In 2012, search represented 46.3%

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Mobile Advertising 100

Digital B2B Marketing

DECEMBER 6, 2011

Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Looked at another way, Google averages two algorithm changes every business day.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

DECEMBER 6, 2011

Google makes approximately 500 search algorithm changes a year. Many of these changes, like the well publicized rounds of Google’s Panda updates, are designed to remove ways companies have found to game Google’s search results. Looked at another way, Google averages two algorithm changes every business day.

Google 100

Google Curation Marketing Management Twitter 100

Digital B2B Marketing

JULY 11, 2013

Of those, more than 50% often come through your website and branded search traffic, not from any specific marketing campaign! A strong brand increases both branded search and direct traffic to your site. Look at search trends for any relatively new brand to see the impact this can have. Higher click rates in search.

Lead Generation 100

Lead Generation Lead Scoring Lead Ranking Generation 100

Digital B2B Marketing

OCTOBER 15, 2013

Optimizing your content for search and distributing it through your own social and email channels is just the starting place. With sizable audiences, promotion options, search advantages and the opportunity to develop a specific following, these sites should definitely be in your consideration set. Paid Search. SlideShare.

Paid Content 100

Paid Content Distribution Advertising Agencies B2B Marketing 100

Digital B2B Marketing

JULY 12, 2012

Google Plain old-fashioned search will often uncover potential niche partners, from small sites to blogs. List Tools Most trade publishers still rent email or postal lists, making list searches a good way to identify publishers as well. Suggested Resource: NextMark Mailing List Finder 3.

Advertising Agencies 100

Advertising Agencies Advertisements Advertising B2B 100

Digital B2B Marketing

FEBRUARY 23, 2012

Finding Tweets using the Tweet Button If your page has a Tweet button with a counter, just click the counter to search Twitter for shares of that piece of content. It really is that easy, but it requires searching for each page, one at a time. Today, searching for the post on Twitter only returns one tweet. shortened URL.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Digital B2B Marketing

DECEMBER 15, 2011

What is the ROI of search? Search attribution. Search can be prompted by, and therefore often captures the response to, other online and offline marketing. The ability of online advertising and TV to lift search results is well documented. Marketing activity does not happen in a vacuum void of other influences.

Paid Search Agency 100

Paid Search Agency Work Management Marketing Mix ROI 100

Digital B2B Marketing

SEPTEMBER 27, 2012

On the same day, this site ( B2B Digital Marketing , in case you are reading this elsewhere) received more search traffic than ever before. Google search traffic was up 20% over the previous one-day high and was nearly 40% higher than the average from the prior three weeks. It wasn’t because of great content.

Godaddy 100

Godaddy Marketing Management Planning Marketing & Strategy 100

Digital B2B Marketing

DECEMBER 3, 2013

“Paid search is slowly failing B2B marketers.” For years paid search has been one of the most cost-effective media channels for B2B lead generation. But over the last year, I have seen or heard case after case of B2B marketers struggling to make paid search, and Google AdWords in particular, cost-effective.

Paid Content 100

Paid Content Search Marketing Paid Search Agency Budget Programs 100

Digital B2B Marketing

MAY 1, 2012

To ramp up quickly, identify opportunities that emulate or create inbound marketing from your audience’s perspective , before you have the social footprint, recognition, audience and search presence necessary to sustain your inbound program. Paid Search No explanation is needed here.

Inbound Marketing 100

Inbound Marketing Budget Programs Paid Search Agency Digg 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

NOVEMBER 22, 2011

When you care about your position in Google search results, you begin to care about backlinks, keywords, titles, headings, copy, social signals, Danny Sullivan and Matt Cutts. Rather than returning the best search results to a user (the intent of Google’s algorithm), you have influenced the search results to favor you.

Best Practices 100

Best Practices Keywords Intent Google 100

Digital B2B Marketing

OCTOBER 16, 2012

If it was posted by a friend on Facebook or at the top of organic search results, it was an organic part of the experience they were directing. Creating content worth discovering and then ensuring it is found through search, social and other independent recommendations isn’t easy. No one was interrupted with your message.

Inbound Marketing 100

Inbound Marketing Webcast Banner Ads Banners 100

Digital B2B Marketing

OCTOBER 18, 2011

A New Discovery Layer Not only is social media influencing search results, social media is already directly powering the discovery of new content. Starting with an influential user or a combination of tags, it is possible to uncover targeted sites through Delicious that cannot be easily discovered through search.

Social Media 100

Social Media Media Linkedin Landing Pages 100

Digital B2B Marketing

AUGUST 20, 2013

If you cannot afford to measure it through traditional surveys, use brand searches (reported by Google tools) and branded search traffic (use Google Webmaster Tools to avoid the impact of logged in users) as a very rough but useful proxy over time. Is Your Traffic Growing. Today, if no one visits your site, you don’t matter.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads B2B Marketing Sales Qualified Leads 100

Digital B2B Marketing

APRIL 2, 2013

No one makes a million dollar decision based on one white paper, one email or one Google search. Tactics like buying branded search terms or running retargeting campaigns are particularly cost-effective on paper because only target people who have already shown a level of interest or familiarity with your solution.

Top of Funnel 100

Top of Funnel Peer-to-peer B2B Work Management 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). That is not the message you want to give a new prospect. For B2B marketers, this environment requires a renewed focus on three elements and one major change.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Social Media 100

Digital B2B Marketing

AUGUST 7, 2012

If you use the components of inbound marketing I have shared or the common definition centered on content, social and search, content is at the core. I’m not in Pingdom’s target audience and have never seen content from them yet I have found their tools through search and through the recommendation of other bloggers.

Inbound Marketing 100

Inbound Marketing Planning Paid Search Agency Content 100

Digital B2B Marketing

FEBRUARY 21, 2012

In my search for major B2B marketers on Pinterest, I only found a handful using it actively. CSC does have a Pinterest page here but it cannot be found through Pinterest’s user search. Pinterest is the marketing flavor du jour. Media and press are tauting the ability of Pinterest to drive traffic and the time spent on Pinterest.

B2B Marketing 100

B2B Marketing Branding Brand Identity B2B 100

Digital B2B Marketing

SEPTEMBER 6, 2011

Search, social and email are integrated in support of the overarching program. Plans are carefully laid. The creative is impactful. The content is compelling. The media surrounds your audience. But the results are not there. Your plan is the result of your passion.

Optimization 100

Optimization Planning B2B Marketing Campaigns 100

Digital B2B Marketing

SEPTEMBER 27, 2011

Today, 70% of research starts with search and 65% of buyers turn to social media during the purchase process (statistic on slide 10). Being discovered (search and PR). That is not the message you want to give a new prospect. For B2B marketers, this environment requires a renewed focus on three elements and one major change.

Paid Search Agency 100

Paid Search Agency Marketing Automation Services PR Demand Generation 100

Digital B2B Marketing

NOVEMBER 29, 2011

Inbound marketing assumes that people are looking for something , being found is a desired outcome of that search. But what if they are not searching? Here are three reasons this company should simply say no to today’s inbound marketing advice.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

NOVEMBER 29, 2011

Inbound marketing assumes that people are looking for something , being found is a desired outcome of that search. But what if they are not searching? Here are three reasons this company should simply say no to today’s inbound marketing advice.

Inbound Marketing 100

Inbound Marketing Paid Search Agency Differentiation Marketing & Strategy 100

Digital B2B Marketing

APRIL 16, 2012

This will increase the reported efficiency of branded search and decrease the efficiency of category search or banners for most marketers. Attribution Modeling Because cookie deletion happens over time, marketing activities that are generally early in the process will be under-reported relative to late-stage touches.

Marketing Attribution 100

Marketing Attribution Banners Paid Search Agency Sample 100

Digital B2B Marketing

SEPTEMBER 22, 2011

i.e. apps, mobile website, email, search/advertising Q3. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? What is your top mobile priority in 2012 and why? Is there an element of mobile you do not plan to pursue in 2012? If so, why not? Is your sales team equipped with mobile devices?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

SEPTEMBER 22, 2011

i.e. apps, mobile website, email, search/advertising. Where are we starting from: did you use mobile marketing this year? Why not or what did you learn? What is your top mobile priority in 2012 and why? Is there an element of mobile you do not plan to pursue in 2012? If so, why not? Is your sales team equipped with mobile devices?

Mobile Marketing 100

Mobile Marketing Planning Mobile Advertising B2B Marketing 100

Digital B2B Marketing

OCTOBER 1, 2013

Is my search conversion rate where it should be? We like to measure ourselves against something. We want to know that we are doing good work. Is my my email click rate good? Is my brand lift above average? Ummm, but what are you comparing yourself too? A number in some book or website, based on the results of businesses nothing like yours?

Advertising Benchmark 100

Advertising Benchmark Click Rate Sample Statistics 100

Digital B2B Marketing

OCTOBER 9, 2012

In this case, a Twitter search showed there were 44 Tweets of an advertising agency’s post in the prior week. However, when someone replies to you on Twitter, says “must read, check it out” and the topic is clearly the kind of thing you read and share, you expect it to be a genuine recommendation.

Social Media 100

Social Media Social Marketing Advertising Agencies CAN-SPAM 100

Digital B2B Marketing

JUNE 12, 2013

You promote your content through search, social, emails, newsletters, even banners. Congratulations, you are a B2B content marketer. You have created a great industry blog and library of premium content. You are seeing strong traffic, engagement with your blog content and a steady increase in registrations for your premium content.

Lead Scoring 100

Lead Scoring Lead Ranking Buyer's Journey Leads 100

Digital B2B Marketing

APRIL 30, 2012

Know Your Options Today, many B2B publishers have significant custom content development practices and are developing lead nurturing capabilities as well, not to mention the search, research and creative offerings many have introduced.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Ad Agencies BtoB 100