Act-On

SEPTEMBER 24, 2023

A few bottom-of-the-funnel content examples: White papers Comparison/spec sheets Webinars Demos and free trials For example, let’s say you create a webinar featuring industry experts giving their insights about what to look for in a marketing automation demo. The content includes insider expertise, current research, and more.

Top of Funnel 130

Top of Funnel Marketing Funnels Keywords Marketing Automation Services 130

Webbiquity

NOVEMBER 28, 2023

The marketing team may generate leads with an enticing webinar, but if their sales reps aren’t briefed properly, they might approach prospects without context. Now, tailored demos or deep-dive webinars come into play. If a prospect watches a webinar, your sales rep should know before their next call.

B2B Sales 180

B2B Sales Webinar Metrics B2B Peer-to-peer 180

SmartBug Media

AUGUST 4, 2023

As SaaS companies operate on subscription-based models, maintaining high customer satisfaction is crucial for retaining customers and reducing churn rates. Simultaneously, an alert might be triggered in Slack when a customer satisfaction survey comes in, allowing the team to share feedback with the sales and marketing departments.

Enterprise Management 92

Enterprise Management Marketing Automation Services Work Management Churn Rate 92

Martech

MAY 17, 2023

Businesses with high maturity levels have a competitive advantage along multiple work performance indicators, including capacity, time to market, cost efficiency, work quality, and even employee satisfaction. Click here to view more MarTech webinars. The post 5 steps to work smarter and successfully appeared first on MarTech.

Work Management 81

Work Management Click Rate Webinar Metrics Efficiency 81

InsightSquared

MAY 25, 2021

Automation boosts forecast satisfaction. By removing human bias and manual efforts, as well as the errors that come with, satisfaction grows to 76%. InsightSquared and RevOps Squared will host a webinar today, May 25, 2021, at 2pm ET to discuss the report in detail.

Forecasting 156

Forecasting Lead Ranking Enterprise Management Research 156

Marketing Insider Group

MARCH 18, 2021

Meaningful, relevant content is founded on the questions customers have, and a successful social media marketing strategy will turn issues into topics, enhancing clicks and satisfaction. Hosting webinars is a great way to solidify your thought leader position. Establish a Marketing Calendar. Revisit Your Plan.

Social Media 359

Social Media Work Management Webinar Metrics Social Marketing 359

Martech

JUNE 1, 2022

Webinars, buyer’s guides, and content syndication are among the channels you’ll work in. Schedule and conduct tech checks for webinars. Qualifications: Obsessed with external and internal customer satisfaction. We’re seeking a motivated self-starter to join our growing marketing services team.

Work Management 111

Work Management Marketing Management Service Customer Satisfaction 111

Marketing Insider Group

AUGUST 1, 2023

This could mean: Creating engaging content Being active on social media Partnering with other brands to reach a wider audience Attending industry events Publishing thought leadership articles Offering webinars or workshops The goal is to show your expertise and build trust with your audience.

Social Media 219

Social Media Cost Per Click Cost Per Thousand CPM 219

Marketing Insider Group

JUNE 1, 2020

You can capture leads, sell products, schedule appointments, host webinars – all in an online funnel. Another idea is to consider adding a money-back or satisfaction guarantee. Tell them stories about yourself or your business, share tips or secrets they can use, or invite them to a free webinar. And rightfully so.

Marketing Websites 294

Marketing Websites Lead Scoring Lead Ranking Top of Funnel 294

SmartBug Media

APRIL 12, 2023

With its powerful automation engine, Service Hub helps businesses streamline customer service processes, reduce costs, and improve customer satisfaction. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. To watch the webinar on demand, click here. based on a 0-10 point scale.

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

EveryoneSocial

FEBRUARY 9, 2021

As workforces become more remote and distributed, managers and leaders need to find ways to promote employee satisfaction. Retention, employee engagement , and job satisfaction will all contribute to company success. What is Employee Satisfaction? Employee satisfaction measures how happy or content people are with their jobs.

Customer Satisfaction 100

Customer Satisfaction Lead Ranking Work Management Webinar Metrics 100

Seismic

AUGUST 31, 2023

They also polled webinar attendees, which included leaders in technology, healthcare, financial services, and more, to learn about their organizations’ current status and future plans for AI. This can lead to faster sales cycles, improved productivity, and higher customer satisfaction. You can access the entire webinar on-demand.

Marketing AI 88

Marketing AI Marketing Analytics Tools Efficiency Webinar Metrics 88

Engagio

SEPTEMBER 13, 2023

Launched a strategic webinar series to inspire customers on various advanced use cases to inspire them on what is possible for the future of their programs. Improved job satisfaction and augmented team members’ skills and opportunities. Expanded support teams across geographies and time zones.

Peer-to-peer 83

Peer-to-peer Marketing Management DemandBase Gartner 83

Oktopost

NOVEMBER 28, 2022

Improve customer satisfaction: B2B engagement can improve customer satisfaction by providing a more personalized experience and developing trust between the business and the customer. Webinars and webcasts: Webinars and webcasts are a great way to engage with potential customers and build relationships.

B2B 86

B2B Webcast Customer Satisfaction Click Rate 86

Sprout Social

FEBRUARY 1, 2024

The crux is to link social media outcomes with key business goals such as increasing brand awareness or improving customer satisfaction. In a recent webinar hosted in The Arboretum , Sprout’s virtual community for marketing professionals, we discussed how to leverage conversations for connection and conversion.

Social Media 109

Social Media Ideal Customer Profiles Media Customer Satisfaction 109

Outgrow

MAY 8, 2023

How to Leverage Customer Success to Boost Your Business It’s no secret that customer satisfaction is the key to growth. That’s why leveraging customer satisfaction is so important to keep your business thriving. This can lead to greater customer satisfaction and fulfilment for the customer.

Marketing Automation Services 52

Marketing Automation Services Outgrow Work Management Word of Mouth 52

Binary Demand

FEBRUARY 23, 2024

Tailoring to the individuality of each customer, AI segments them according to: Preferences Behaviors Purchasing records These priceless insights grant the company the wings to soar, crafting elevated customer experiences that nurture heightened satisfaction and cultivate unwavering loyalty in demand generation B2B marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Zoominfo

FEBRUARY 3, 2022

Where do you see the biggest gaps in customer satisfaction? Offer continuing education, like webinars , when a new product or feature is added. Further, ensure that your implementation and training meet your customers’ needs by following up with a Net Promoter Score (NPS) survey or other customer satisfaction gauge.

Zoominfo 100

Zoominfo Customer Satisfaction Paid Search Agency Loyalty 100

FMG Suite

JUNE 22, 2021

According to JD Power’s annual Investor Satisfaction Study , 55% of investors under age 40 prefer to communicate with their financial advisor using digital channels compared to just 26% of older investors. If you’re looking to attract those younger investors, adopting digital channels is your best bet.

Webinar Metrics 69

Webinar Metrics Advertising Channels Work Management Order 69

BOP Design

APRIL 19, 2021

By addressing your subscribers’ needs and offering them helpful information via blog articles, white papers, webinars, or industry news, you maintain your authority as the leader in your industry. This type of email is short and to the point but can help to provide customer satisfaction and trust.

Email Marketing 131

Email Marketing B2B Marketing Planning B2B 131

Martech

JUNE 14, 2023

For instance, a B2B marketing firm might automate a welcome series that introduces new subscribers to top-performing articles, invites them to upcoming webinars, or asks about their specific areas of interest to tailor future content. Customer satisfaction surveys Let’s talk about satisfaction surveys.

Automation 87

Automation Organization Marketing Automation Services B2B 87

Webbiquity

JANUARY 19, 2023

This includes providing value through content such as whitepapers and case studies, engaging in conversations via social media channels, offering incentives that build loyalty over time, delivering exceptional customer service , and following up regularly with clients to ensure satisfaction.

Work Management 217

Work Management Marketing Management B2B Marketing B2B 217

Vidyard

APRIL 5, 2021

In 2020, the most popular types of videos produced by marketers were product demos, how-tos, explainer videos, and webinars. Video Analytics Equals Video Satisfaction. The rise of video to communicate and educate buyers will continue to grow, and more individuals will be the ones doing the recording. Educational Video Content Wins Out.

Advertising Benchmark 105

Advertising Benchmark Video Marketing Paid Search Agency Work Management 105

FunnelEnvy

FEBRUARY 19, 2024

Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Nurture User Satisfaction Gather Feedback. Implement in-app surveys, feedback forms, or satisfaction ratings to understand user experiences and identify areas for improvement. Frictionless Lead Capture.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

Envy

NOVEMBER 18, 2019

Webinars are among the most effective marketing tools around for B2B but that doesn’t mean that they are easy to plan, set up or execute. There are dozens of different webinar platforms, and it can be tricky for marketers to decide which one is best for their needs. A successful webinar can never stand alone.

Webinar Metrics 97

Webinar Metrics B2B Thought Leadership Broadcasting Work Management 97

Vision6

APRIL 17, 2024

As prospects move into the consideration stage, email campaigns or webinars can provide more in-depth information, nurturing their interest and guiding them toward a decision. Beginning with the awareness stage, channels like social media and content marketing can cast a wide net, capturing the attention of potential customers.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

Martech

DECEMBER 4, 2023

Tailor content to provide value, attracting and keeping potential customers engaged using formats like blog posts, videos, webinars and interactive experiences. This further highlights the need for optimized website performance and user-friendly design to improve customer satisfaction.

B2B Marketing 104

B2B Marketing Trends B2B Planning 104

Marketing Insider Group

MAY 30, 2023

We’ve tried it all: Creating blog outlines Suggesting copy for LinkedIn posts Finding inspiration for blog article introductions Transcribing video content and webinars Writing keyword-focused meta-descriptions The Verdict There are definitely pros and cons to asking AI tools for marketing advice.

Small Business Marketing 264

Small Business Marketing Marketing AI Paid Search Agency Marketing Automation Services 264

SmartBug Media

APRIL 26, 2022

Creating an experience to delight your customers founded in customer satisfaction will result in retention and loyalty. Watch this webinar on demand to learn about trends in customer success, why customer-centricity is a key growth driver, key components of the customer journey, and how to properly engage customers.

Enterprise Management 98

Enterprise Management Hubspot Work Management Marketing Management 98

Televerde

APRIL 5, 2022

CES surveys can work in tandem with your Net Promoter Score (NPS) and Customer Satisfaction Score (CSAT) to provide a comprehensive overview of a consumer’s experience. In addition to CES, businesses use Net Promoter Scores (NPS) and Customer Satisfaction Scores (NPS). These customers were dissatisfied with their experience.

Customer Satisfaction 52

Customer Satisfaction Webinar Metrics Word of Mouth Touchpoints 52

Aberdeen

FEBRUARY 6, 2019

And, as Lock explores in the webinar, leading companies are embracing the calls for analytics with greater ease-of-use. But user satisfaction with a shiny, easy-to-use yet comprehensive analytics suite does not guarantee performance improvements. Analytics User Satisfaction Hinges on Data Governance.

Intent Data 40

Intent Data Intent Marketing AI Peer-to-peer 40

Salesforce Marketing Cloud

MARCH 7, 2023

This level of organization can lead to greater satisfaction among salespeople and new customers. Administrators can also learn from the Salesforce Admin YouTube channel with videos that show what the role entails, as well as recorded webinars and educational videos. And that’s just one department.

Work Management 98

Work Management Marketing Management Peer-to-peer Customer Satisfaction 98

Televerde

NOVEMBER 16, 2021

A positive EX leads to high employee satisfaction, and that impacts every aspect of your business. After all, companies with high worker satisfaction are 23% more profitable than companies with unsatisfied employees. Let us help you improve your employee satisfaction rates. 5 Benefits of Nurturing Employee Experience.

Customer Satisfaction 52

Customer Satisfaction Fulfillment Touchpoints Demand Generation Agencies 52

Webbiquity

MARCH 31, 2022

Additionally, you may consider organizing a webinar or masterclass together with an influencer whose audience you want to reach. This, in turn, reduces training costs for employees and increases their job satisfaction. Fewer resources : You need fewer resources to implement predictive analytics than traditional marketing strategies.

Marketing Budget 287

Marketing Budget Enterprise Management Sales Management Work Management 287

SmartBug Media

DECEMBER 3, 2020

Here’s an example: Your team has focused most of their efforts toward paid media campaigns and only some effort toward webinars. However, what marketing could be missing is that webinars actually garner higher dollar deals than most of your paid efforts. Your customer support teams can work with you to set up satisfaction surveys.

Hubspot 75

Hubspot Customer Satisfaction Paid Search Agency Case Studies 75

The Marketing Blender

FEBRUARY 13, 2024

Enhanced customer satisfaction is expected as improved efficiency and productivity translate into better products and services. Educational Content: Utilizing blog posts, white papers, and webinars to educate customers and generate interest. Increased productivity enables accomplishing more in less time.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Convert

DECEMBER 8, 2020

With usability testing as a main user research method, you’re able to identify users’ overall satisfaction with your product. Find more tips on writing stellar copy for a tailored user experience in our free webinar: Copy, Conversions & Your Customers’ Comfort Zone. In-Depth Interviews. Eye-Tracking Studies. Source: Hotjar.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98