Content Marketing Institute

NOVEMBER 6, 2018

? ?. Editor’s note: Given the ongoing need for brands to use social media strategically, we are sharing this article updated from its original publication last year. Questioning where your Facebook ads might appear across its network of sites, including on Instagram and Messenger ? You’re not alone. joderama Click To Tweet.

Planning 111

Planning Social Media Template Marketing Plans 111

Buffer

APRIL 9, 2019

Only 10% of customer messages are answered on social media. We’ve found that some of the fastest-responding, maximum-delighting brands on social media employ a two-team approach to responding. Keep reading for the blueprint on how we manage our social media responses : 1,500 customers helped each week.

Social Media 72

Social Media Media FAQ CAN-SPAM 72

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Webbiquity

JUNE 21, 2016

Despite its detractors , Google+ remains one of the “big four” social networks and has its share of prominent fans in the business world. For most websites, Google+ doesn’t drive the volume of social traffic that Facebook, LinkedIn, and Twitter do. The easiest way to see Google+ in numbers. 3) Friends+Me.

Google 154

Google Tools Best Practices Planning 154

Buffer

NOVEMBER 2, 2022

Here’s a question that puzzles most social media users … Why do some of my posts get more views than others? Each social network has a different algorithm. So the headline seems clear, posts on social media containing a link seem to perform worse. It’s a difficult question to answer.

Social Networks 97

Social Networks Analysis Impressions Viral Marketing 97

Webbiquity

NOVEMBER 2, 2010

With Social Media Marketing: Strategies for Engaging in Facebook, Twitter & Other Social Media , the inimitable Liana “Li&# Evans has provided the definitive handbook for social media marketers. Don’t automatically assume they use the most popular social networks.

Social Media 100

Social Media Social Marketing Media Planning 100

Unbounce

JUNE 28, 2022

A big part of ecommerce is using social media to engage audiences and build an authentic brand. But now, social media can also be used as an ecommerce market of its own: social commerce. They’re making a purchase from your post right then and there in their favorite social media app.

Tactics 144

Tactics eCommerce Landing Pages Cross-Selling 144

NuSpark Consulting

AUGUST 9, 2012

A re your social media efforts working? A few months ago, I wrote a popular post on the right way to measure social media ROI, and now I want to take social media measurement to the next level. There really is no “right” way to measure social media. Social media is not a numbers game.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Buzz Marketing for Technology

MARCH 16, 2010

Word spreads quickly in Social Media – sometimes more quickly than you can keep up with. Both of these situations provide an opportunity to reach out with an offer of assistance, information, or even a free demo or sample. Related posts: Why is measuring Lead Gen in Social Media so hard? Tweet This!

Social Media 100

Social Media Social Marketing B2B Marketing Media 100

Webbiquity

APRIL 11, 2012

Recent research from MarketingProfs shows that 84% of B2B companies use social media marketing in some form, and the figure is likely higher for B2C firms. In fact, another recent study from HubSpot reveals that 63% of B2B companies aren’t generating leads from social media at all.

Social Media 100

Social Media Media Work Management Marketing Management 100

Convince & Convert

SEPTEMBER 21, 2010

I presented today at Social Media AZ , a new conference for Arizonans interested in, and practicing social media. This presentation: “Why Before How: The Keys to Developing a Social Media Strategy in 7 Steps&# also formed the basis for my recent MarketingProfs Webinar. Because tools will change.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Convince & Convert

SEPTEMBER 11, 2015

A dramatic number of consumers have come to expect an executive presence on social media, particularly Twitter, as a means of accessing brands 24/7/365. A recent survey by BrandFog revealed that when executives are active on social media, consumers develop a higher level of confidence in the company’s leadership.

Loyalty 163

Loyalty Twitter Brand Identity Branding 163

EMagine B2B Blog

MARCH 4, 2015

When it comes to social media most marketers admittedly lack a cohesive strategy. With literally hundreds of options to leverage social channels, a clearly defined strategy is critical. Even those who do choose to use social media still seem confused as to how they work or why they are needed. Social Media'

Social Media 40

Social Media Webinar Metrics Media B2B 40

KoMarketing Associates

JANUARY 17, 2017

In the morning, users are looking for information to start their day, including real-time information (25 percent), social networks (20 percent), weather (14 percent) and news (11 percent). However, among all the mobile ad options, social media remains the most effective in spurring user action.

Customer Surveys 120

Customer Surveys Mobile Advertising Television marketing Sample 120

Webbiquity

MAY 10, 2016

Not surprisingly, an ecosystem of developers and vendors have created tools to extend the marketing capabilities of the world’s largest social network. Sample review: “Are you randomly posting to your Facebook Page with no clear strategy? ” — Social Media Examiner. Google Review Count: 85,900.

Facebook 100

Facebook Tools Work Management Best Practices 100

Convince & Convert

JUNE 24, 2010

I’ve been thinking lately about why I got involved in social media. But as I pondered this connection, I realized that there was a portion of the advertising world that shared a lot of elements with social media – infomercials. The same is true in social media. But, I’m not.

Social Media 121

Social Media Paid Content Media Webinar Metrics 121

SocialPilot

FEBRUARY 21, 2024

Instagram influencer marketing is a form of social media marketing that involves a partnership between your brand and influencers (social media content creators) on Instagram. We know you probably wonder why we are talking about Instagram only and not any other social media platform. What were the results?

Work Management 93

Work Management Planning Advertising Agencies Marketing Management 93

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. What do you think?

RSS 100

RSS Social Media Twitter Efficiency 100

NuSpark Consulting

SEPTEMBER 28, 2011

I’m taking a break from the usual material on lead generation strategy and tactics to do a post on managing my social media time. If you’re like me (and if you’re not, read this anyway), you’re looking for ways to monitor social media and blog feeds without jumping around to multiple platforms. What do you think?

RSS 100

RSS Social Media Twitter Efficiency 100

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. Social media users stay on TikTok longer than any other network, with an average session length of more than 10 minutes.

Campaigns 142

Campaigns Examples Design Planning 142

Adobe Experience Cloud Blog

JULY 25, 2012

Most B2B marketers know that social media plays an important, and growing, role in their demand generation strategies. However, not as many understand that social media now plays a crucial role in reaching and influencing C-level executives. Breaking Down Assumptions about Social Media. So, what does work?

Peer-to-peer 48

Peer-to-peer Social Media Demand Allocation 48

Customer Experience Matrix

AUGUST 22, 2016

depth of data (to measure this, get a list of data elements) quality of data (harder to measure: review some sample records and have the vendor explain their quality methods) coverage by region, company size, industry, etc. special methods to associate personal and business emails, attach leads to accounts, find social media handles, etc.

Enterprise Management 120

Enterprise Management Marketing Automation Services Marketing Management Vendors 120

Buffer

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? Live video seemed destined to be a huge focus for social media and for marketing strategies.

Video Marketing 76

Video Marketing Social Networks Emarketing Youtube 76

Sprout Social

MARCH 7, 2024

A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. Examples of competitive analysis reports Here are some sample scenarios showing the details a competitive analysis report should focus on.

Analysis 93

Analysis Marketing AI Examples SWOT 93

Convince & Convert

MAY 6, 2014

With that as a backdrop, I thought it might be interesting to dig a little into where MLB teams were most active on social media and who was leading the pack. This data is still in its early days, but some interesting things pop out that you also might be able to apply to your own social media strategy.

Facebook 157

Facebook Social Media Click Rate Advertising Channels 157

Convince & Convert

FEBRUARY 23, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Your Social Strategy Proactive or Reactive?

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

EMagine B2B Blog

AUGUST 19, 2010

Those B2Bs holding out on social media in the belief that it’s too cumbersome and time-consuming may soon be running out of excuses. The social networks themselves are becoming ever more business-friendly, and a plethora of tools is springing up to streamline the usage and management of social-media programs.

Social Media 40

Social Media Tools Media B2B 40

Sprout Social

FEBRUARY 20, 2020

While your brand’s social media team will most likely drive your organization’s listening efforts in a tool like Sprout Social, building a listening strategy that works org-wide requires collaboration. Olivia Jepson Sprout Social Media Strategist. Rachael Samuels Sprout Social Media Manager.

Work Management 118

Work Management Marketing & Strategy Marketing Management Demographics 118

Conductor

DECEMBER 21, 2021

Ulta’s virtual try-on GLAMLab —which allows shoppers to sample makeup options—saw a seven-fold increase in engagement during the COVID-19 pandemic. With social commerce, brands share products directly with consumers within a social media platform.

eCommerce 111

eCommerce Trends Enterprise Management Marketing AI 111

Sprout Social

SEPTEMBER 24, 2020

At 706+ million users in 200+ countries, LinkedIn is one of the most used social media platforms for making connections. It’s still a social network and you’ll need to be interactive within the groups. Include links, graphics, sample copy and encourage employees to share with their networks.

Paid Content 144

Paid Content Linkedin Tips Work Management 144

EveryoneSocial

SEPTEMBER 10, 2019

Of course, internal storytelling has been around for years, but social media now gives everyone insightful glimpses into other companies’ work culture. And how can you enhance your efforts by sharing these stories on social media? But how does your organization activate employee stories more consistently and organically?

Paid Search Agency 79

Paid Search Agency Companies Storytelling Sample 79

Convince & Convert

AUGUST 3, 2012

As I announced recently, I’m partnering with global market analysis firm Edison Research on The Social Habit , a comprehensive, quarterly study of how Americans use social media, why, and to what end. The Social Habit pre-orders now available. Winners of our Social Media Research Contest.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Buffer

JANUARY 25, 2022

. - Alison Hazinski, owner of One and Only Paper On social media, Hazinski describes her approach as "treating my customers like my friends." " This means framing social media content as though if she's keeping her real friends up to date on her business.

Small Business Marketing 95

Small Business Marketing Paid Search Agency Planning Business 95

Optinmonster

FEBRUARY 28, 2022

Plus, it can also increase your email list and social media follower counts. The entry actions include everything from having participants follow your social networks, refer friends, join your newsletter, share your site, and much more. Create entry options for social media platforms. Key Features.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Buffer

JANUARY 21, 2019

This week on The Science of Social Media , we’re exploring six powerful psychological biases and how they influence human behavior online. Knowing the factors that affect decisions will help take your social media marketing to the next level. Think of free coupons, free trials, and sample products.

Social Media 109

Social Media Opinions Trust Marketing Twitter 109

ClearVoice

NOVEMBER 7, 2019

Or used this social networking site as a source of leads? Over the past two years, Fox estimates they’ve snagged somewhere in the realm of 150 and 250 contracts, providing everything from website design and social media coordination to writing and ghostwriting blogs, copy and eBooks. Stay active within the community.

Content Marketing 76

Content Marketing Marketing Proposals Work Management Lead Scoring 76

Biznology

AUGUST 8, 2014

(Rob Koplowitz’ Blog, “Delivering The Social Business Imperative” , Forrester.com). Because the samples are so small and often not representative, we may occasionally get the right data, but fail to consider the complexity behind it. But as theories get developed, they also go through a process of hits and misses.

Paid Search Agency 80

Paid Search Agency Business Enterprise Management Consulting 80