| | | Annuitas Group | |  Salesforce.com | 3 articles |
| Page 1 of 1 | Previous | Next | ANNUITAS GROUP JUNE 18, 2012 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1 The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is staggering! | ANNUITAS GROUP SEPTEMBER 9, 2011 A B2B Perspective of Dreamforce In case you missed it (insert wink and a smile here), last week was Salesforce.com’s user conference, Dreamforce , arguably one of the largest events in the industry, if not the most entertaining. Observation 1: Salesforce.com is not going to acquire a Marketing Automation Vendor anytime soon. As he has the last few years, Marc Benioff focused on Salesforce.com’s social capabilities. However, there was quite a buzz as many tried to discover which marketing automation platform Salesforce.com decided to purchase for their own use. Industry News Marketing Automation | | | | | |
| ANNUITAS GROUP JUNE 18, 2012 9 Things Marketers Need from Marketing Automation Vendors and Consultants – Part 1 The best vendor event I ever attended was a Salesforce.com road show. The main attraction was five customers on stage who in their words were there to share “the good, the bad and the ugly of working with Salesforce.com”. Ultimately they came back, but they made Salesforce.com work for it. Approximately 12 years ago, a new technology emerged and a new software category called “marketing automation” was born. Since then, the marketing automation space has grown consistently and significantly, and is now is at the precipice of going mainstream. This is staggering! | |
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