• MADISONLOGIC B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Salesforce.com] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    These presentations can be stored just a few clicks away in a library within your CRM such as SalesForce.com. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • REVRESPONSE B2B WHITE PAPERS  |  FRIDAY, DECEMBER 19, 2014
    [Salesforce.com] Salesforce.com's CTO on Using a Cloud Platform
    THINK BIG, START SMALL, MOVE FAST: An Inside look at how Salesforce runs it
  • VIDYARD  |  THURSDAY, DECEMBER 18, 2014
    [Salesforce.com] A Guide to Attributing Content Marketing Initiatives to Your Pipeline
    As demonstrated in the webinar, a CRM tool like Salesforce.com will allow you to track your published content and determine an individual lead’s “content story”. To get these metrics, you’ll need to use a CRM like Salesforce.com with the potential integration of a plugin like Fullcircle which help to bring that data together.
  • FEARLESS COMPETITOR  |  TUESDAY, DECEMBER 16, 2014
    [Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
    Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. Winning this award was a great honor and they gave me this cool symbol to share.
  • IT'S ALL ABOUT REVENUE  |  MONDAY, DECEMBER 8, 2014
    [Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Share the knowledge!
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, DECEMBER 1, 2014
    [Salesforce.com] Radius Provides High Quality Data on Small Businesses
    In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. This latest vision was appealing enough to attract $54.7 businesses and their attributes. net new prospects”).
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, DECEMBER 1, 2014
    [Salesforce.com] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
    did some digging in AG’s instance of Salesforce.com and came upon a pretty valuable stat when it comes to passing leads in the C suite: Of all the leads our SDR’s have passed in 2014 that have gone to a next step in our client’s sales process, less than 10% had titles in the C Level. We don’t want to waste our time with Managers or Directors.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, NOVEMBER 16, 2014
    [Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
    On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
  • FEARLESS COMPETITOR  |  THURSDAY, NOVEMBER 6, 2014
    [Salesforce.com] The World-Class Network of Jeff Ogden of Find New Customers
    The story of the fall was highlighted by the great Salesforce.com blog post, The Importance of Attitude. 'One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. Anything less would not do it justice. Thank you Craig and Watchitoo!
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, NOVEMBER 4, 2014
    [Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
    Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
  • VOICE-BASED MARKETING  |  FRIDAY, OCTOBER 31, 2014
    [Salesforce.com] Top 6 Marketing Measurement Technologies
    Customer Relationship Management (CRM): Just over half (52%) of marketers are using CRM solutions such as Salesforce.com , to deliver insights on sales conversions. 'As a marketer, proving the impact of your campaigns through conversions and ROI is how you demonstrate your value to the company. General
  • FEARLESS COMPETITOR  |  THURSDAY, OCTOBER 30, 2014
    [Salesforce.com] Jeff Ogden of Find New Customers is one of the best writers in America!
    Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. Chief Content Officer Chief Marketing Officer Content marketing Hubspot Management best practices Remarkable content Salesforce.com Writing Skill HubSpot.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
    This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
    'Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. talked about today''s #1 competitive edge. It''s what my new book, Agile Selling , is all about.) I also lead a panel discussion on this topic, featuring this extraordinary brain trust. Agile Learning
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  FRIDAY, OCTOBER 24, 2014
    [Salesforce.com] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
    'Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. talked about today''s #1 competitive edge. It''s what my new book, Agile Selling , is all about.) I also lead a panel discussion on this topic, featuring this extraordinary brain trust. Agile Learning
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • MARKETING ACTION  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] Customers are still King.
    Our satisfaction rating beat some of the biggest and best-known companies at DF-14, including Salesforce.com, Evernote and DropBox. 'Even if you were nowhere near San Francisco last week, you probably got a bit of the Dreamforce buzz. We had the chance to meet our customers attending Dreamforce, and spend time with them in a private setting.
  • FEARLESS COMPETITOR  |  TUESDAY, OCTOBER 21, 2014
    [Salesforce.com] The Importance of Attitude – great article at Salesforce.com or Find New Customers
    'The Importance of Attitude is a great article that published on the Salesforce.com blog yesterday. You can read it there or on the Salesforce.com blog. When you do a post for a company like Salesforce.com, always include a Resource Page with your information and ask the publisher to share it, as it is great publicity for your company.
  • THE POINT  |  MONDAY, OCTOBER 20, 2014
    [Salesforce.com] Research Report: Lead Gen Not as Easy as Marketers Think
    'I just returned from a few days at Dreamforce in San Francisco, the annual circus-slash-conference hosted by CRM leader Salesforce.com, and was struck by the wave of technologies on display that centered on analytics. Just when did demand generation get this complicated? In reality, however, things aren’t quite so convoluted.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: Process Is More Important Than Analytics
    'photo by Dion Hinchcliffe Salesforce.com ’s Dreamforce conference this year was the usual mix of spectacle, congestion, and heart-felt philanthropy. The core technology was acquired when Salesforce.com bought EdgeSpring last June. This is no longer a new thought, but few companies have actually done it. Winners will; losers won’t.
  • CMO ESSENTIALS  |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] Dreamforce 2014: It’s the Community, Stupid
    'With Hillary Clinton and Al Gore among the keynoters at Salesforce.com’s annual Dreamforce user conference (can we even call it that anymore?) Salesforce.com seems to be taking this even further, layering in a sense of mission and values that clearly speaks to a large portion of this community, and fostering stronger brand resonance.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, OCTOBER 17, 2014
    [Salesforce.com] 5 Marketing Takeaways From Dreamforce 2014
    The Salesforce.com hosted event provided face-to-face opportunities to hear industry visionaries and world leaders. 'Downtown San Francisco was overtaken by the annual Dreamforce conference this week, as more than 140,000 attendees swarmed the event. We journeyed through the marketing sessions to hear what the trendsetters had to say.
  • THE ROI GUY  |  WEDNESDAY, OCTOBER 15, 2014
    [Salesforce.com] Return on Sales Enablement: The Adoption Challenge
    Adoption CEB CRM Forrester Qvidian ROI Sales Benchmark Index Sales Enablement Sales Tools Sales Training salesforce.com SiriusDecisions Value Selling 'This weeks’ Dreamforce event, with some 135,000 attendees, brought home the enormous investment organizations make in their CRM solutions and sales reps. And what about all that great content?
  • ANNUITAS  |  TUESDAY, OCTOBER 14, 2014
    [Salesforce.com] Why Change Management Comes into Play in B2B Marketing
    This week is Dreamforce14 , the Salesforce.com mega-event that takes over half of San Francisco. Blog Buyer''s Journey Change Management Dreamforce Mathew Sweezy Salesforce.com 'There’s no better time to be a B2B marketer – we know that. The opportunities for impact on an organization by marketers are tremendous.
  • VIDYARD  |  TUESDAY, OCTOBER 14, 2014
    [Salesforce.com] Vidyard Adds Video Analytics to New Salesforce Wave Analytics Cloud
    With the Vidyard video marketing platform, marketing and sales teams can identify their online video viewers, track their individual online viewing histories, and report on that data within marketing automation platforms and Salesforce.com. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com. Press Releases
  • HUBSPOT  |  MONDAY, OCTOBER 13, 2014
    [Salesforce.com] Inbound Marketing’s Next Industry Disruption: The IT Reseller World
    This trend, first popularized by Salesforce.com and now the dominant software model for start-ups in the last 10 years, reduces the need for large on-premise installation projects -- the bread and butter of the reseller community. 'This post originally appeared on the Insiders section of Inbound Hub. The Switch to SaaS. Similar Model.
  • FEARLESS COMPETITOR  |  SATURDAY, OCTOBER 11, 2014
    [Salesforce.com] Great work with Find New Customers client Mintigo yesterday
    I told Sophia about the Salesforce.com blog post publishing on October 20th called “ The Importance of Attitude.” Don’t miss The Importance of Attitude publishing at Salesforce.com on October 20th. 'Happy clients are the key to a growing business. ”  She asked me to send her a draft and I did. Thanks, Sophia.
  • FEARLESS COMPETITOR  |  FRIDAY, OCTOBER 10, 2014
    [Salesforce.com] The Key Philosophies of the President of Find New Customers
    This is becoming an “inspirational” post to be published by the giant software firm Salesforce.com on October 20th. 'Jeff Ogden, President of Find New Customers , the nicest company in BtoB marketing today, is well known for his unique thought leadership ideas.  . want to share these with you dear reader. Always be helping.
  • ANNUITAS  |  THURSDAY, OCTOBER 9, 2014
    [Salesforce.com] The Problem with Account-based Marketing
    Consider how leads vs. contacts work in Salesforce.com. '*This post first ran June 13, 2014. Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. There is a problem, however, with the account-based marketing approach. know many folks in the space that do the same as me.
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  SUNDAY, OCTOBER 5, 2014
    [Salesforce.com] Join Me at Dreamforce 2014
    Put on by SalesForce.com , it is THE EVENT for people in the sales space. 'If you''re planning on being at Dreamforce this year, I''ll be speaking there. This event is huge. Last year 130,000+ people came from around the world. I''m speaking on Wednesday morning. Here are the details: #1 Competitive Edge in Today''s Sales World.
  • LEAD411  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Dreamforce Cheatsheet for Sales Pros
    Aaron Ross, a former Sales Director at salesforce.com, helps companies speed up revenue growth and get off the revenue rollercoaster. 'General. Attire : Business casual – Don’t forget to wear comfortable shoes. Weather : San Francisco 10-Day – It’s usually awesome in October. Mon 6:00 PM. Moscone North ( map ).
  • FATHOM  |  THURSDAY, OCTOBER 2, 2014
    [Salesforce.com] Fathom Poised To Learn, Grow from Dreamforce 2014
    Herrmann,  Vice President  of Leadership Development Elizabeth Lynch, and Certified Salesforce.com Administrator and Developer Leah Hadgis. 'The biggest sales conference (or conference, period?) in the land is only a couple weeks away, and we at Fathom are very excited. We hope to see you there!
  • FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Salesforce.com] 6 Month Ago Today, I was a Dead Man
    Thanks for your support and don’t miss my “inspirational” post on the Salesforce.com blog on October 20th. 'On this day 6 months ago, I took a 12 foot fall onto a concrete floor. Broke my spine. Nearly tore off my right ear. Broke three ribs. They put in in intensive care and sewed by ear back on. ” She was right.
  • VIDYARD  |  WEDNESDAY, OCTOBER 1, 2014
    [Salesforce.com] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
    With Vidyard’s seamless integration with Salesforce.com, individual prospect’s video viewing history can be tracked directly inside existing lead records. 'It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. Blog Vidyard News
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Salesforce.com] Vidyard makes it easy to create and share videos with new Vidyard Studio
    Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Salesforce.com] We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!
    Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com 'Attending Dreamforce this October? If so, check out eve […].
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Salesforce.com] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. In fact, I just reached out to Salesforce.com asked how to become a featured speaker next year, like Hillary Clinton and Neil Young.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Salesforce.com] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. Intralinks. Over 99% of.
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Additionally, unlike leading-edge video marketing platforms, Facebook offers no opportunity to connect these analytics to marketing automation platforms or CRM systems like Salesforce.com. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and from a network of third-party Web sites.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Salesforce.com] A Marketing Automation Evangelist and Change Management
    'Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
    Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. 'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.**
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Salesforce.com] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 4, 2014
    [Salesforce.com] 6 Tips for Successfully Onboarding New Inside Sales Reps
    The hardest aspect in our training for new inside sales reps to master is the use of Salesforce.com. 'Whether you’re building your own inside sales team or considering outsourcing your teleprospecting functions, it’s important to know and perfect the training process for new hires. Pack their day. Mix up the trainers. Take them to lunch.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Salesforce.com] The C-Word and Higher Education Marketing
    My ears first perked up when listening to a talk from the admissions team at Wayne State University at Salesforce.com’s non-profit track at the Dreamforce event. The 'Being involved in higher education marketing provides me with the opportunity to attend great conferences and seminars each year.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Salesforce.com] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Salesforce.com] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5 Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Salesforce.com] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    “Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. Vidyard is currently available for download on the AppExchange. Press Releases
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Salesforce.com] Our 5 Favorite Marketing Automation UIs
    ExactTarget Marketing Cloud by Salesforce.com. 'Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. And marketing automation software offers them plenty to tinker with. HubSpot. Adobe Marketing Cloud. Eloqua. Salesfusion.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Salesforce.com] Everything You Need to Know to Successfully Live-Tweet Your Event
    For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. 'Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Before the Event. Choose a hashtag and promote it. Grab your seats!
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Salesforce.com] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    An Admin’s Take on Salesforce.com Spring ’14 [Review]. 'Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Outbound marketing – What is that, you ask? Sales – Make sure you sign up for alerts!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
  • JILL KONRATH'S FRESH SALES STRATEGIES BLOG  |  THURSDAY, JUNE 26, 2014
    [Salesforce.com] Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
    Over 130,000 Salesforce.com customers, developers and partners were there. 'Last year I spoke at Dreamforce with my client DiscoverOrg.com. If you sell into the IT area, check them out.) After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. It was fascinating. Qualifying Prospects
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Salesforce.com] Enabling Sales: Change the Point of View
    'One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” Sales Operations inline editing salesforce list views Salesforce.com SFDC ” Pulling reports? Probably not. Creating more more more dashboards?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. 'Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Salesforce.com] 5 Common Content Syndication Mistakes
    If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. 'Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Excessive Use of Filters.
  • ANNUITAS  |  THURSDAY, JUNE 12, 2014
    [Salesforce.com] The Problem With Account-Based Marketing
    Consider how leads vs. contacts work in Salesforce.com. 'Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Salesforce.com] 5 Ways to Grow Your Business with Salesforce.com
    Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how we can help you meet your lead qualification goals with Salesforce.com. '“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. Drucker. Set Up Reminders. Create Email Templates. Capture Web Leads.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
    The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. 'That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific. Again, this isn’t always available. Hackathon, anyone?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 14, 2014
    [Salesforce.com] High Sales Efficiency Expectations with Marketing Automation [Infographic]
    Marketing Automation is deeply ingrained in our sales and marketing organizations, as much as Salesforce.com is. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford , Director of Client Services and Marketing Automation Practice at Heinz Marketing. urvey data is on SlideShare.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Salesforce.com] Review: An Admin’s Take on Salesforce.com Spring ’14
    ’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. 2) Do a clean-up.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
    Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. 'Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Let me be clear. Fair enough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Salesforce.com] 8 Tools Every Great Salesperson Needs
    Salesforce.com, for example, has an app that enables reps to update activities, schedule follow-up calls, create opportunities, and more. 'Every department has its challenges, but the sales organization in any company faces a unique set of them that the bottom line of their business depends on their overcoming. Enjoy. Postwire. Evernote.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
    This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. 'We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. 2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. Wait 2 weeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Salesforce.com] Klout Founder says Lithium deal will propel new development
    Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. 'The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. 'I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Step One: People.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    'Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.
  • VIDYARD  |  MONDAY, MARCH 3, 2014
    [Salesforce.com] The Ultimate Sales Enablement Combo: Video and CRM
    'Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] 2014 is the Year of Video in B2B Marketing
    For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. 'Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] The Race To Own The Marketing Cloud
    Let’s take a look at the top contenders:  Salesforce.com Who are they? 'Who will win the race to build the best cloud suite of tools for the CMO? “The company’s. The post The Race To Own The Marketing Cloud appeared first on. Corporate Marketing Other Interesting Topics Product Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Salesforce.com] Digital Marketing Glossary, Part 1
    Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. 'Hello Vidyard community! ROI is the ROI.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. 'Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    50 Ways to Generate Leads With Social Media” by Amanda Nelson on Salesforce.com. 'Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Have a site you think should have made our list? Share in the comments below!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Salesforce.com] How to Organize Your CRM for Inside Sales Success
    The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. 'I like to think that I have a few key tools in my prospecting toolbox. don’t know how sales firms could operate without an automated CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho. to $9.99
  • LOOPFUSE  |  THURSDAY, JANUARY 30, 2014
    [Salesforce.com] Salesfusion Acquires LoopFuse!
    Support for more CRM systems including MS Dynamics, Saleslogix, SugarCRM in addition to Salesforce.com. 'We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! We couldn’t agree more and are combining to pursue this mission together. Customer report building and advanced analytics. Thanks! Robert Pease, CEO.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 29, 2014
    [Salesforce.com] Social Media Apps for Business: The Outlook for 2014
    Social Media Apps customer relationship management hubspot Salesforce.com social Social App Map social crm Social Media Marketing Software Advice 'I have tried to create, and will continue to add to, my own recommended list of social media apps for business.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. 'Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Salesforce.com does a great job of this, but may be too much for small businesses. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • LOOPFUSE  |  MONDAY, DECEMBER 30, 2013
    [Salesforce.com] Cleaning up marketing data and how to write a marketing plan top the list of most popular posts for 2013
    To add LoopFuse to Salesforce.com, click  here. 'We had another active year on the LoopFuse “Mouth of the Funnel” blog with some great posts and lots of traffic.  We always like to take a look at what was most popular over the course of the year and here are the top 5 for 2013.  Marketing Plan for Any Business. Being a great CMO.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
  • VIDYARD  |  THURSDAY, DECEMBER 12, 2013
    [Salesforce.com] Create Video Marketing for the Entire Sales Funnel
    'Editor’s note: This post originally appeared as contributed content on Salesforce.com. . While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. What’s the Ideal Content Mix? Top of Funnel Content.
  • ONPATH  |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] OnPath Featured on CBC News Ottawa
    OnPath has a NATO secure 9001 certified 150 seat call centre telemarketing facility and is a certified consulting partner for Salesforce.com. 'Ottawa company, OnPath Business Solutions, is hiring dozens of call centre workers as clients look to bring customer communications back to North America. pply for jobs at [link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. 'I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    am mainly referring to Salesforce.com and NetSuite. 'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. But now that we’re in the cloud, you can turn on integration like a light switch.
  • FATHOM  |  WEDNESDAY, DECEMBER 4, 2013
    [Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
    However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. 'Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. Harvard Business Review ).
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