• CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Let me be clear. Fair enough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Salesforce.com] 8 Tools Every Great Salesperson Needs
    Salesforce.com, for example, has an app that enables reps to update activities, schedule follow-up calls, create opportunities, and more. 'Every department has its challenges, but the sales organization in any company faces a unique set of them that the bottom line of their business depends on their overcoming. Enjoy. Postwire. Evernote.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
    This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. 'We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. 2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. Wait 2 weeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Salesforce.com] Klout Founder says Lithium deal will propel new development
    Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. 'The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
  • ANNUITAS GROUP  |  TUESDAY, MARCH 18, 2014
    [Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. 'I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Step One: People.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    'Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.
  • VIDYARD  |  MONDAY, MARCH 3, 2014
    [Salesforce.com] The Ultimate Sales Enablement Combo: Video and CRM
    'Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] 2014 is the Year of Video in B2B Marketing
    For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. 'Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] The Race To Own The Marketing Cloud
    Let’s take a look at the top contenders:  Salesforce.com Who are they? 'Who will win the race to build the best cloud suite of tools for the CMO? “The company’s. The post The Race To Own The Marketing Cloud appeared first on. Corporate Marketing Other Interesting Topics Product Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Salesforce.com] Digital Marketing Glossary, Part 1
    Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. 'Hello Vidyard community! ROI is the ROI.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. 'Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    50 Ways to Generate Leads With Social Media” by Amanda Nelson on Salesforce.com. 'Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Have a site you think should have made our list? Share in the comments below!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Salesforce.com] How to Organize Your CRM for Inside Sales Success
    The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. 'I like to think that I have a few key tools in my prospecting toolbox. don’t know how sales firms could operate without an automated CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho. to $9.99
  • LOOPFUSE  |  THURSDAY, JANUARY 30, 2014
    [Salesforce.com] Salesfusion Acquires LoopFuse!
    Support for more CRM systems including MS Dynamics, Saleslogix, SugarCRM in addition to Salesforce.com. 'We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! We couldn’t agree more and are combining to pursue this mission together. Customer report building and advanced analytics. Thanks! Robert Pease, CEO.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 29, 2014
    [Salesforce.com] Social Media Apps for Business: The Outlook for 2014
    Social Media Apps customer relationship management hubspot Salesforce.com social Social App Map social crm Social Media Marketing Software Advice 'I have tried to create, and will continue to add to, my own recommended list of social media apps for business.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. 'Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Salesforce.com does a great job of this, but may be too much for small businesses. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • LOOPFUSE  |  MONDAY, DECEMBER 30, 2013
    [Salesforce.com] Cleaning up marketing data and how to write a marketing plan top the list of most popular posts for 2013
    To add LoopFuse to Salesforce.com, click  here. 'We had another active year on the LoopFuse “Mouth of the Funnel” blog with some great posts and lots of traffic.  We always like to take a look at what was most popular over the course of the year and here are the top 5 for 2013.  Marketing Plan for Any Business. Being a great CMO.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
  • VIDYARD  |  THURSDAY, DECEMBER 12, 2013
    [Salesforce.com] Create Video Marketing for the Entire Sales Funnel
    'Editor’s note: This post originally appeared as contributed content on Salesforce.com. . While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. What’s the Ideal Content Mix? Top of Funnel Content.
  • ONPATH  |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] OnPath Featured on CBC News Ottawa
    OnPath has a NATO secure 9001 certified 150 seat call centre telemarketing facility and is a certified consulting partner for Salesforce.com. 'Ottawa company, OnPath Business Solutions, is hiring dozens of call centre workers as clients look to bring customer communications back to North America. pply for jobs at [link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. 'I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    am mainly referring to Salesforce.com and NetSuite. 'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. But now that we’re in the cloud, you can turn on integration like a light switch.
  • FATHOM  |  WEDNESDAY, DECEMBER 4, 2013
    [Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
    However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. 'Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. Harvard Business Review ).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] B2B prospecting data just keeps getting better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. '(Photo credit: Wikipedia). Company SWOT analysis (OneSource).
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] What Are You Thankful For?
    m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. 'You asking me? m grateful not to be a turkey (although this one is quite stylish…). Raghu Raghavan, CEO. am thankful for the opportunity to move to the UK for Act-On to help grow our European business market! Phil Bosley, Sales.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. 'If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Salesforce.com] Breaking Down 5 Buzzwords from Dreamforce
    'If you weren’t at last week’s Salesforce.com  Dreamforce conference  in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. First off, with nonstop stimulation and fantastic food, drink, people and learning, sensory overload was the norm.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Salesforce.com] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com Here are my observations. The big news was for geeks. The good news is the B2C marketing vision.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Salesforce.com] The Sights of Dreamforce 2013
    Salesforce.com 'Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce! Sights of Dreamforce 2013 from Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Salesforce.com] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. Salesforce.com 'Author: Dayna Rothman We are on our last day here at Dreamforce and what a whirlwind it has been! by the many marketers at Dreamforce this year.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Salesforce.com] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com ” Benioff asked the crowd.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Salesforce.com] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. 'by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. and adapt to provide them a delightful experience. 4) Make the move to mobile.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Salesforce.com] 10 Insider Tips for Your Dreamforce 2013 Experience
    Salesforce.com 'Author: Maggie Jones Between choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space. TASTE SAN FRANCISCO.  .
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 14, 2013
    [Salesforce.com] Dreamforce 2013 Party Guide: A Map of the Hottest Parties to Attend!
    Social Selling Technology b2b sales Dreamforce insideview salesforce.com 'Are you attending Dreamforce next week? We’re thrilled to sponsor Dreamforce 2013, the biggest cloud computing event of the year with over 120,000 visitors expected to attend. Click here to register and receive the exclusive password. See you next week!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Salesforce.com] How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]
    Salesforce.com 'Author: Dayna Rothman It’s that time of year again, when marketers come from around the world to spend four days speaking in buzzwords, swapping business cards, and risking everything in the pursuit of free stuff. Dreamforce is right around the corner – next week, in fact! Are you ready? Brought to you by Marketo.
  • FATHOM  |  SUNDAY, NOVEMBER 10, 2013
    [Salesforce.com] Defining Lead Status Classifications
    Listed below are the standard industry definitions we use to classify our leads in salesforce.com. 'This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. None of this is rocket science, but it helps to see the simple definitions in one place.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Salesforce.com] I Spy The Marketing Nation: Dreamforce Edition [Infographic]
    Salesforce.com 'Author: Dayna Rothman We can’t believe that Dreamforce is right around the corner! At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned.
  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [Salesforce.com] Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment
    We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. think the answer is: probably not. But I digress.
  • LOOPFUSE  |  MONDAY, OCTOBER 28, 2013
    [Salesforce.com] How to win at marketing automation and your next chili cook-off
    To add LoopFuse to Salesforce.com, click here. 'Yes, that's Richard's chili. If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That one talked about refining and tweaking your process.
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Salesforce.com] Check out our Fall 2013 release!
    CRM Field List Segmentation – you can use fields directly from Salesforce.com to build segmented lists. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements. Let us know if we can help set that up for you!
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Salesforce.com] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
    Marketing automation tools can also integrate with CRM systems like Salesforce.com and assign leads to the correct rep’s queue. 'How do you measure the success of your lead generation campaigns? The answer matters, because how you define success impacts how you plan your campaigns. Define What Leads Qualify to Go to Sales.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
    The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. The paper itself will be available to Webinar attendees.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Salesforce.com] Ifbyphone’s Salesforce.com Integration Named One of TMC’s Products of the Year!
    Every year TMC awards an innovative product that has facilitated voice, data, and video communications, or a combination of them, with this honor, and for 2012, that product was Ifbyphone’s real-time Salesforce.com integration. No time is wasted searching for the correct Salesforce.com record. We’ll be at kiosk #N1130.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
    If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). 'Businesses today continue to spend more on content marketing. If you’re a content marketer, that may be reason to cheer, but it should also be reason for apprehension.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Salesforce.com] What I Learned at Video Marketing Space Camp
    With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 2, 2013
    [Salesforce.com] Don't ignore the long tail of your email campaigns
    To add LoopFuse to Salesforce.com, click  here. 'Most email campaigns are one-offs intended to push information, announce a promotion, or otherwise bring attention to something immediately. But what about all that activity that occurs after the first day? Clicks on the links that register days, weeks, or even months later?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
    While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Salesforce.com] Building Awesome Landing Pages with Unbounce and LoopFuse [Video]
    To add LoopFuse to Salesforce.com, click  here. 'We had a great session earlier this week talking about landing pages, how to use Unbounce to create awesome ones, and then connecting all that into LoopFuse for automated follow up, lead scoring, etc. Replay of the webinar below. Enjoy! We would love you to try out LoopFuse  here.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. This post ran at the wildly popular Salesforce.com blog. By the way, here’s my “badge” from Salesforce.com. As many know, this blog as been down for some time. I can picture Wile E.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. By the way, here’s my “badge” from Salesforce.com. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important. As many know, this blog as been down for some time.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 16, 2013
    [Salesforce.com] The Continuum of Customer Service
    To add LoopFuse to Salesforce.com, click here. 'My wife is in the job market and has been looking at some Account Management opportunities. She’s excited to be looking for new opportunities but somewhat concerned about the focus of some positions she’s seen so far. Responding to wants/desires. Offering a product and fulfilling a need.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Salesforce.com] The Stratification of Social Media Listening
    Social Media Marketing Converseon DataSift Gnip Radian6 Salesforce.com social listening social media social media listening Tumblr twitter 'Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Why should you care?
  • DIGITAL VOICES  |  TUESDAY, SEPTEMBER 10, 2013
    [Salesforce.com] Welcome to the SMAC Stack Revolution
    The advent of the cloud has enabled businesses and consumers alike to access affordable, scalable power through internet-based applications like dropbox, iCloud and salesforce.com. This new wave is what we’re calling the SMAC Stack and it encompasses the combined use of Social, Mobile, Analytics and Cloud technologies.
  • CONTENT MARKETING EXPERIENCE  |  THURSDAY, SEPTEMBER 5, 2013
    [Salesforce.com] Bruce Richardson, Chief Enterprise Strategist Salesforce: an interview
    'Salesforce.com’s Chief Enterprise Strategist Bruce Richardson on the cloud, content, the CMO-CIO/IT-business disconnect, big data and collaboration. It’s a pleasure to start with Bruce Richardson, Chief Enterprise Strategist at Salesforce.com. Richardson was known as one of the smartest analysts before [.]
  • B2B MARKETING MENTOR  |  TUESDAY, SEPTEMBER 3, 2013
    [Salesforce.com] Where Should Marketo Go From Here?
    Recent acquisitions have changed the face of the industry, including ExactTarget’s purchase of Pardot , Salesforce.com’s recent purchase of ExactTarget , Microsoft’s purchase of MarketingPilot , Adobe’s purchase of Neolane and Oracle’s purchase of Eloqua , which many consider to be Marketo’s biggest competitor.
  • LOOPFUSE  |  FRIDAY, AUGUST 30, 2013
    [Salesforce.com] Replay of The Intersection of Modern Marketing and Sales 2.0 Webcast [Video]
    To add LoopFuse to Salesforce.com, click  here. 'We had a great session yesterday talking about modern marketing, sales 2.0, and what you can do in your organization to get started and take advantage of the awesome new tools and approaches out there. We would love you to try out LoopFuse  here. glider sales contracts Webinar
  • VIEWPOINT  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] PowerViews with Nick Stein: The Role of Games in the Sales Office
    Companies must take the lead and make sure their sales people are familiar with the new paradigm, says my latest guest on PowerViews, Nick Stein, senior director of marketing and communications at Salesforce.com, the enterprise cloud software heavyweight. 'Mobile and social technologies have radically changed the way people buy. Stay Tuned.
  • VOICE-BASED MARKETING  |  WEDNESDAY, AUGUST 28, 2013
    [Salesforce.com] Salesforce and The Four Pillars of End-to-End Sales
    'If we’ve learned one thing as an organization since we started down the road of building this business, it’s that sales are never simply transaction-based. Like Salesforce, we believe that the key to using a CRM system for better business is more than just a matter of choosing the right technology: you need a vision.
  • LOOPFUSE  |  TUESDAY, AUGUST 27, 2013
    [Salesforce.com] Being a great CMO
    To add LoopFuse to Salesforce.com, click  here. 'Greatness can be defined in many ways… “To be great is to be misunderstood.” – Ralph Waldo Emerson. Be not afraid of greatness. Some are born great, some achieve greatness, and others have greatness thrust upon them.” – William Shakespeare, Twelfth Night. What do you think?
  • HUBSPOT  |  TUESDAY, AUGUST 20, 2013
    [Salesforce.com] What Is CRM? [FAQs]
    Salesforce.com was the first company to deliver CRM software using the cloud-based, AKA “software as a service” (SaaS), model. 'We talk a lot about using your blog to answer questions your customers have. Today’s question of the day: What is CRM? Everyone in marketing tosses this acronym around. Crazy Red Monkey? Champion Runner Man? Er, no.
  • FEARLESS COMPETITOR  |  TUESDAY, AUGUST 20, 2013
    [Salesforce.com] What Makes Marketing Made Simple TV Such an Awesome Show? Reason 2 – Syndication
    Results like those makes Marketing Made Simple TV an ideal sponsorship platform for companies such as Hoovers, Data.com, Netprospex, Hubspot, IBM, Act-On Software, Marketo, Salesforce.com, DemandBase, etc. 'Via syndication Marketing Made Simple TV reaches a potential audience of over 2.5 million people! MarketingMadeSimple.tv. CMO.com. Vimeo.
  • LOOPFUSE  |  MONDAY, AUGUST 19, 2013
    [Salesforce.com] Five keys to successful marketing automation content
    To add LoopFuse to Salesforce.com, click  here. 'This is a guest post by Brian Hansford who is an account director with Heinz Marketing. He maps the stages of a successful marketing automation initiative and this is the 4th installment of a four part series:  Part 1 details building a successful process. That’s a position of strength!
  • LOOPFUSE  |  WEDNESDAY, AUGUST 14, 2013
    [Salesforce.com] A CMO to-do list for the first day on the job
    To add LoopFuse to Salesforce.com, click  here. 'Congratulations! You’ve landed your dream job as Chief Marketing Officer (CMO) at Awesomeco. In addition to getting your paperwork filled out and electronic footprint established, here are 5 things that should be on your “to do” list on your first day on the job as the new CMO: 1. What remains?
  • VIEWPOINT  |  WEDNESDAY, AUGUST 14, 2013
    [Salesforce.com] PowerViews with Koka Sexton: How to Leverage Social Media
    The next PowerViews will be with Nick Stein of Salesforce.com. 'Leveraging social media is a familiar tactic for individuals. Have you written a new blog post? Then go on Facebook and let your friends and family know. Have you reviewed a new book for The New York Times ? An evangelist for social selling — and a U.S. What is Social Selling?
  • LOOPFUSE  |  TUESDAY, AUGUST 13, 2013
    [Salesforce.com] Back to (Marketing Automation) School Time!
    To add LoopFuse to Salesforce.com, click here. 'This summer has been full of plenty of activities for everyone. My own family has embarked on a myriad of summertime adventures such as enjoying the neighborhood pool, going to the Georgia Aquarium, and floating down the Chattahoochee River in Helen, Georgia. It’s time for Back to School.
  • LOOPFUSE  |  MONDAY, AUGUST 12, 2013
    [Salesforce.com] Please don't call it an email blast
    To add LoopFuse to Salesforce.com, click  here. 'The phrase “email blast” has made its way into the everyday language of marketers…and that is not necessarily a good thing. Email marketing started around this concept based on what had been done in the world of direct mail – bulk mail. Thanks Mitch!
  • SALES CHALLENGER  |  MONDAY, AUGUST 12, 2013
    [Salesforce.com] The Challenger Approach to Opportunity Management
    Embedding the application in seller workflow, specifically, native on Salesforce.com, to create a one-stop portal for all opportunity-related data and insight. 'It may have taken less than a day; or perhaps a week, for those on vacation. What took so little time? or, “How do I embed this in my CRM?”. Wrong.
  • LOOPFUSE  |  FRIDAY, AUGUST 9, 2013
    [Salesforce.com] Marketing Automation Adopted by Only 1% of Businesses
    To add LoopFuse to Salesforce.com, click  here. 'Really? Just 1% you say? How can that be with so much buzz about marketing automation and its benefits? Well, here’s the quick math based on some statistics from the US Census Bureau and analyst David Raab in his recent report on the industry. Interesting times ahead!
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, AUGUST 7, 2013
    [Salesforce.com] NICE Buys Causata to Extend Its Customer Experience Management Position
    The idea of NICE expanding to become an all-channel, all-department customer experience vendor immediately raises the question of how they’ll compete with all those other omni-everythings approaching from digital marketing ( Adobe ), B2B CRM ( Salesforce.com ), and general enterprise systems ( Oracle , SAP , IBM ).
  • LOOPFUSE  |  WEDNESDAY, AUGUST 7, 2013
    [Salesforce.com] A Marketing Plan for Any Business
    To add LoopFuse to Salesforce.com, click  here. 'In order to know where you’re going you need to have a good map (or good map app these days). The same holds true for your marketing strategy. This means explicitly stating objectives, metrics, and milestones for your marketing plan and detailing your marketing process. Marketing Budget.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, AUGUST 6, 2013
    [Salesforce.com] How RightWave Solves the Marketing Automation Skill Shortage
    Most of the sales information is presented within the Salesforce.com interface, although users can drill down into details held with RightWave. 'One of the main reasons that marketing automation has not been adopted more quickly is that too few marketers know how to fully use it. ll be watching with great interest.
  • LOOPFUSE  |  MONDAY, AUGUST 5, 2013
    [Salesforce.com] 3 Ways to Kickstart Your Marketing Funnel
    To add LoopFuse to Salesforce.com, click  here. 'Marketing is often more art than science so rarely can you just do one thing to start attracting prospects, building brand awareness, or generating word of mouth buzz about your company or product. Identify and engage the influencers in your market. just blindly bidding on keywords).
  • LOOPFUSE  |  FRIDAY, AUGUST 2, 2013
    [Salesforce.com] 5 Ways to Reignite Cold Sales Leads
    To add LoopFuse to Salesforce.com, click  here. 'It happens to all of us. A hot new lead shows up, does all the right things, scores through the roof, we call and maybe even do a formal sales presentation then nothing. Just crickets… So what should you do to reignite the relationship? Personally invite them to an online event.
  • LOOPFUSE  |  THURSDAY, AUGUST 1, 2013
    [Salesforce.com] Marketing automation is core to an agile marketing plan
    To add LoopFuse to Salesforce.com, click  here. 'Agile marketing is all about speed, responsiveness, measurement, and constant iteration to find, attract, close, and retain customers.  Marketing automation is a central piece to this because it does much of this work for you… but not without you.
  • LOOPFUSE  |  WEDNESDAY, JULY 31, 2013
    [Salesforce.com] Two Truths and A Lie About Marketing Automation
    To add LoopFuse to Salesforce.com, click  here. 'The game of “Two Truths and A Lie” is often used as an ice breaker when a new group of people gets together or as a way to introduce yourself to others with a bit of humor and thought. Ready? Here we go! The technology alone is all you need.
  • LOOPFUSE  |  TUESDAY, JULY 30, 2013
    [Salesforce.com] How to Use Twitter Cards with Nearstream Social Prospecting for Better Engagement
    The process from there is as previously posted where you can use LoopFuse to do nurturing, scoring, integrate to Salesforce.com, etc. To add LoopFuse to Salesforce.com, click  here. 'We posted previously about how you can use Twitter Cards and our LoopFuse marketing automation platform to combine social ads and lead capture.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, JULY 29, 2013
    [Salesforce.com] The 3 Key Components to Customer Success for Inside Sales
    think of support at Salesforce.com when I think of being reliable. 'Recently, it seems that everywhere I look I come across more and more instances of customer service, and it makes me realize how crucial customer experience is when it comes to retaining business. The same theory goes for experiences with customers. Be Reliable. Be Proactive.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 29, 2013
    [Salesforce.com] The Fashionable Guide to VBMA Application Integrations
    But when integrating VBMA’s call tracking technology with your CRM —with Salesforce.com, for example—a call from an existing prospect triggers a screen-pop one-click access to that lead’s CRM information. 'Any good fashion fiend knows that it’s never about just one shirt, one pair of pants. Never Lose Another Beloved Lead. Oh the horror!
  • HUBSPOT  |  FRIDAY, JULY 26, 2013
    [Salesforce.com] The New Cloud Stack: Here's What the Company of the Future Looks Like
    The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. Salesforce.com for customer relationship management. At the same time, Oracle made a similar deal with another much smaller software maker, NetSuite. But how?
  • LOOPFUSE  |  TUESDAY, JULY 23, 2013
    [Salesforce.com] Accelerate Sales with Lead Nurturing [Video]
    To add LoopFuse to Salesforce.com, click  here. 'We had a great session Wednesday of last week covering how to accelerate sales with lead nurturing. Enjoy! We would love you to try out LoopFuse  here. To find out exactly what LoopFuse does, click  here. You can try Nearstream for social lead generation  here.
  • VOICE-BASED MARKETING  |  MONDAY, JULY 22, 2013
    [Salesforce.com] Making Your Mobile Marketing Count with 6 Essential Strategies
    Plus you can integrate the data with other reporting tools like Google AdWords and  Google Analytics  or with  Salesforce.com  and other CRM tools to track leads through their lifecycle. 'All the cool kids have smartphones, and there are a lot of cool kids. According to this recent study , there are 91.4 Want more?
  • LOOPFUSE  |  FRIDAY, JULY 19, 2013
    [Salesforce.com] Watermelons don’t keep
    To add LoopFuse to Salesforce.com, click here. 'It’s summer time. The hot, sticky days can drag on with the sun beating down on your head. Evenings seem to cool off only slightly as mosquitoes drone and fireflies put on their nightly show. That may not be the case. Earlier this summer we found a mysterious liquid on our kitchen floor at home.
  • LOOPFUSE  |  FRIDAY, JULY 19, 2013
    [Salesforce.com] Watermelons don’t keep
    To add LoopFuse to Salesforce.com, click here. 'It’s summer time. The hot, sticky days can drag on with the sun beating down on your head. Evenings seem to cool off only slightly as mosquitoes drone and fireflies put on their nightly show. That may not be the case. Earlier this summer we found a mysterious liquid on our kitchen floor at home.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JULY 15, 2013
    [Salesforce.com] Vocus Marketing Suite: Still Mostly Social But Marketing Automation is On the Way
    It lacks the Salesforce.com integration of B2B systems (due early next year), the lightweight CRM of micro-business systems, and the lead scoring and distribution of both. 'If you’ve heard of Vocus at all, it’s probably as vendor serving public relations professionals. So it''s best to treat Vocus Marketing Suite as a class unto itself.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JULY 10, 2013
    [Salesforce.com] Optify Lets Agencies Provide Small Business with Marketing Automation, Distributed Marketing, and Sales Enablement
    Landing pages can be attached to an auto-responder email, while standard fields on forms are automatically mapped to Salesforce.com. CRM integration is currently limited to sending data to Salesforce.com. By contrast, the fourth trend seems to be driven by recognition that small business presents a huge opportunity.
  • VOICE-BASED MARKETING  |  THURSDAY, JULY 4, 2013
    [Salesforce.com] Declaring Independence from the Traditional On-Premise Call Center
    Be free to integrate your virtual call center with other applications such as Zendesk Salesforce.com, or any other of your business’s applications. 'Happy Independence Day! The Freedom to Field Calls On Any Phone, Anywhere. Freedom From Expensive Equipment. Freedom to Integrate Your Systems. You’re not a prisoner: you run a business.
  • VOLACCI  |  FRIDAY, JUNE 28, 2013
    [Salesforce.com] Drip Marketing Campaigns vs Lead Nurturing Campaigns
    What you cannot see is if the reminder email was opened, a lead score was applied and they were synced in Volacci''s installation of SalesForce.com. . 'The purpose of inbound marketing is to build a relationship of trust and authority with a company''s prospects through engagement. What Are Drip Marketing Campaigns? Sync with SalesForce.
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