FATHOM | TUESDAY, MAY 17, 2016
[Salesforce.com] Getting to the Heart of It: CRM Technology
As a refresher—or if you’re not already aware—here are some of the most popular CRM tools on the market today: Salesforce.com. What’s interesting, though, is that even though search volume for Salesforce.com—the top provider of CRM software—was around the same levels in 2005, it has actually skyrocketed in recent years. Hubspot.
VIEWPOINT | FRIDAY, MAY 13, 2016
[Salesforce.com] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
couple of years ago I wrote a blog for Salesforce.com about lead definition. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Define what a lead is.
OPENTOPIC | SUNDAY, MAY 8, 2016
[Salesforce.com] Here’s what Salesforce’s growth will do for Indiana
Salesforce.com Inc.’s Opentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MAY 5, 2016
[Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
INFER | THURSDAY, MAY 5, 2016
[Salesforce.com] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. Press Release: New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. About Infer.
THE POINT | TUESDAY, MAY 3, 2016
[Salesforce.com] Salesforce “State of Marketing” Report: Better Happy Than Good
B2B Marketing Campaign Measurement Campaign Planning Demand Generation Market Research Marketing Technology Social Media Social PPC b2b marketing trends marketing measurement marketing metrics marketing performance marketing ROI marketing technology marketing trends martech salesforce.com state of marketing
OPENTOPIC | FRIDAY, APRIL 22, 2016
[Salesforce.com] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. Marketing Technology Cmo undefined
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 13, 2016
[Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 6, 2016
[Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin. It’s safe to assume that other major platform vendors will follow a similar path.
BIZIBLE | WEDNESDAY, MARCH 30, 2016
[Salesforce.com] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. What did they do when they visited the website?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, MARCH 29, 2016
[Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. What the heck does that last sentence mean? It’s bright.
CLOUD POTENTIAL | MONDAY, MARCH 28, 2016
[Salesforce.com] Turning CRM into a revenue generator
We have used Salesforce.com for years. By Jennifer Smith, Director of Global CRM and Global Digital Marketing, MasterCard. One of the things that fascinates me about CRM is how the data you gather can be used to identify opportunities for commercialization of the data. This is perceived as the Holy Grail. What do we have access to?
THE ROI GUY | MONDAY, MARCH 28, 2016
[Salesforce.com] Forbes Insights: Value First
Alinean CSO Insights Forbes Pisello Sales Enablement sales execution salesforce.com Value Selling Value StoryHigh performers have a need and desire to help a customer solve a problem, to create value for them. But you fail if you are just talking about yourself.
OPENTOPIC | FRIDAY, MARCH 25, 2016
[Salesforce.com] Customer Journey Mapping Explained
Opentopic blog >> salesforce.com A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship. At first glance, a customer’s journey is pretty simple.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, MARCH 16, 2016
[Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, MARCH 6, 2016
[Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67
ANNUITAS | TUESDAY, MARCH 1, 2016
[Salesforce.com] A Structured Approach to Demand Generation Analytics
Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand Garbage in; garbage out.
BIZIBLE | MONDAY, FEBRUARY 29, 2016
[Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Demand gen marketers are a lot like hunter gatherers. hunter gatherer’s basic job is to track and hunt for food. Successful hunters were the ones who could understand the landscape, recognize the tracks of animals, and predict their location.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, FEBRUARY 25, 2016
[Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. You can download them both here. market. So, what information is missing here?
CUSTOMER EXPERIENCE MATRIX | TUESDAY, FEBRUARY 2, 2016
[Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
JUNTA 42 | SATURDAY, JANUARY 30, 2016
[Salesforce.com] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
Robert and I predict it will make several more acquisitions in 2016 (possibly SalesForce.com?) to further strengthen its marketing tool set and to drive growth. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Could this be part of a marketing technology play? This week’s show.
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, JANUARY 20, 2016
[Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. Intent-based email lists are obviously contactable but volumes are often quite low. The mechanics of InsightBASE are straightforward.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 22, 2015
[Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
EMEDIA | FRIDAY, DECEMBER 11, 2015
Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users, Marketing/Sales Management Audiences Salesforce Homepage Article
SALESPREDICT | MONDAY, NOVEMBER 30, 2015
[Salesforce.com] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
If you're looking for solutions that integrate with Salesforce, you'll find thoroughly tested, and SFDC-certified solutions on the Salesforce.com AppExchange. Here’s how top B2B companies approach annual planning. And, if you search the web, you won't find much to guide you on the process. If not, what didn’t go as planned?
CUSTOMER EXPERIENCE MATRIX | SATURDAY, NOVEMBER 28, 2015
[Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Can free toasters* and a loyalty card be far behind? How high?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, NOVEMBER 5, 2015
[Salesforce.com] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?
SNAPAPP | MONDAY, NOVEMBER 2, 2015
[Salesforce.com] Note From the CEO: Series A Announcement
If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. We’re all about experiences.). Questions?
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 29, 2015
[Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise falls roughly into this second category. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.
AMPLIFINITY | THURSDAY, OCTOBER 29, 2015
[Salesforce.com] Why sales isn’t off the hook for generating referral leads
Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Sound too good to be true? It’s not. What sales exec wouldn’t love that?
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 23, 2015
[Salesforce.com] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
already expected the other cloud vendors to do this eventually; now I expect that will happen even sooner. I’m looking at you, Salesforce.com. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. So I won’t name names.
LEANDATA | FRIDAY, OCTOBER 9, 2015
[Salesforce.com] Getting Your Leads to the Correct Place
The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. Those are precious.
LEANDATA | TUESDAY, SEPTEMBER 29, 2015
[Salesforce.com] Why Three Top Marketers Saw The Light About Account-Based Marketing
LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Confession is supposed to be good for the soul. They took turns repenting the error of their previous marketing ways and explaining how they now are committed to overhauling the lead-driven paradigm that still exists.
CMO ESSENTIALS | TUESDAY, SEPTEMBER 22, 2015
[Salesforce.com] Dreamforce 2015: Focus on Insight-Driven Customer Success
I spent last week at Salesforce.com’s annual user conference: Dreamforce. Similar to years past, the event was massive. Its 150,000 registrants (end-users, technology and service providers, as well as analysts like myself) took over downtown San Francisco. As anticipated, Salesforce used the event to announce numerous new capabilities: 1.
SALES INTELLIGENCE VIEW | TUESDAY, SEPTEMBER 15, 2015
[Salesforce.com] Open Lounge: Day One Inspires at Dreamforce
Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideviewInsideView’s Open Lounge at Dreamforce started of […].
THE ROI GUY | THURSDAY, SEPTEMBER 10, 2015
[Salesforce.com] Growing Value: The Value Selling and Realization Summit
Featured value experts include: John Foster (salesforce.com), David Breaugh (SAP), Cheik Daddah and Scott Sendel (Oracle), Michael Mitterer (IBM), Doug May (Splunk), and Jack Keen (Author / ROI Institute). Did you know …. Yet, only 7% of buyers say your content and sales reps as value-focused. Sign-up now - https://summit.vsrcouncil.org/.
LEANDATA | THURSDAY, SEPTEMBER 10, 2015
[Salesforce.com] Dreamforce Extravaganza is about to Arrive in Style
But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. We probably should start with the boat. Well, it’s not exactly a “boat.” And that explains the need for the additional cabin space.
BIZNOLOGY | TUESDAY, SEPTEMBER 8, 2015
[Salesforce.com] Top tools to keep your contacts in order. in theory
Application programming interface Azmi v Kirklees Metropolitan Borough Council Berlin Blog Audience Customer relationship management Google Huawei ios iPad IPhone linkedin Motorola Now Salesforce.com Smartwatch The New York TimesI’m always struggling with my contacts. I think I have too many now. It’s like a lawn in the Spring.
READYPULSE | SATURDAY, AUGUST 22, 2015
[Salesforce.com] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
These events have featured dozens of break-out companies before they became household names, including Pixar, Google, Salesforce.com, Skype, MySQL, YouTube, Tesla, Facebook and Twitter. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn. Press
SNAPAPP | MONDAY, AUGUST 10, 2015
[Salesforce.com] Is Interactive Content Part Of Your Marketing Stack?
Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
THE ROI GUY | THURSDAY, AUGUST 6, 2015
[Salesforce.com] Going to DreamForce? Get your VIP Tickets for the Smart Selling Tools Lounge
Alinean Book Dan Sixsmith Dreamforce Frugalnomics Survival Guide nancy nardin Pisello salesforce.com Smart Selling ToolsGet a free signed copy of the latest book from Alinean CEO Tom Pisello - The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. link].
BIZNOLOGY | TUESDAY, JULY 28, 2015
[Salesforce.com] My online influencer research and engagement process
Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeReally big. Got it?
B2B MARKETING INSIDER | TUESDAY, JULY 28, 2015
[Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by John J. Seth Godin.
AMPLIFINITY | WEDNESDAY, JULY 22, 2015
[Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people. And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox. Help your salespeople out. Tracking referrals in Salesforce. Want to further the discussion?
IT'S ALL ABOUT REVENUE | MONDAY, JULY 20, 2015
[Salesforce.com] How to Match Great Content to Your Sales Funnel
She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketing
AMPLIFINITY | FRIDAY, JULY 3, 2015
[Salesforce.com] 6 referral-selling killers
Originally published on June 29, on Salesforce.com/blog. Brad had a “problem.” He had more referrals than he could handle. (Is there really such a thing?) Using a homegrown program, he’d booked more business in one quarter than in the entire previous year. Right now my staff and I need a breather.” Referrals Don’t Manage Themselves. Really?
SNAPAPP | TUESDAY, JUNE 16, 2015
[Salesforce.com] How Clean Data Impacts Your Lead Scoring Program
She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. years. That translates to about 1.85% monthly change at each company.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JUNE 11, 2015
[Salesforce.com] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better.
FATHOM | THURSDAY, MAY 28, 2015
[Salesforce.com] 4 Types of Metrics Every Sales & Marketing Team Should Use
Visit Fathom’s sister site SalesQuants for more Salesforce.com and sales acceleration resources. Analytics / Big Data Sales & Marketing Alignment Sales Operations Analytics marketing revenue salesforce Salesforce.comThese are marketing leads that are not ready for sales. Marketing Conversions. Sales Prospects. Sales Conversions.
HUBSPOT | THURSDAY, MAY 28, 2015
[Salesforce.com] HubSpot & Salesforce Sign a Partnership Pact Through 2020
I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. Ditto there.
CRIMSON MARKETING | WEDNESDAY, MAY 13, 2015
[Salesforce.com] Why Does Marketing Technology Matter To Business Evolution?
We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Bring on the platform age. Brinker: There’s tremendous change happening in the B2B marketing technology landscape. One of the most fascinating dynamics is a dual narrative of consolidation and diversification.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 30, 2015
[Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment. You can buy it here if you’re interested. Only 23.7%
CUSTOMER EXPERIENCE MATRIX | FRIDAY, APRIL 17, 2015
[Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Well, maybe a little.)
B2B LEAD GENERATION BLOG | MONDAY, APRIL 13, 2015
[Salesforce.com] Optimizing Lead Distribution for Higher Conversion
In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Leverage this.
IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 10, 2015
[Salesforce.com] How to Achieve Clean Data in B2B Marketing
She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. years. They get promoted, or terminated, or they simply get a better offer elsewhere.
LEANDATA | WEDNESDAY, APRIL 8, 2015
[Salesforce.com] What’s Behind the Resurgence for Account-Based Marketing
As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Is this just simple hype? Unsubstantiated? It will blow over? That could be true, but let’s not stop there. Sources.
LEANDATA | WEDNESDAY, APRIL 8, 2015
[Salesforce.com] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. Account-based marketing initiatives continue to pick up steam. Visit LeanData at the Marketo Marketing Nation™ Summit. Sources.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, APRIL 2, 2015
[Salesforce.com] MarTech Conference: Some Random Impressions and Interesting New Vendors
I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
BIZNOLOGY | THURSDAY, APRIL 2, 2015
[Salesforce.com] Where is B2B data-driven marketing headed?
Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Data drives B2B marketing today, and it’s a fast-evolving arena. Here are some of their predictions. 1. The rise of the marketing technologist.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 26, 2015
[Salesforce.com] Terminus Offers Targeted Display Ads for B2B
For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.
LEANDATA | MONDAY, MARCH 23, 2015
[Salesforce.com] How Revenue Analytics Can Kill (Your Career)
In my experience working with companies of all sizes with Salesforce.com and Marketo reporting, I’ve seen how widespread this problem is and recognized just how big the challenge of getting to great analytics is for marketers. Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. Well expand I have, read on. And so it goes.
HUBSPOT | MONDAY, MARCH 23, 2015
[Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.
CUSTOMER EXPERIENCE MATRIX | THURSDAY, MARCH 19, 2015
[Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
FEARLESS COMPETITOR | TUESDAY, MARCH 17, 2015
[Salesforce.com] Happy St. Patrick’s Day from Find New Customers!
But an awesome blog at Salesforce.com came from that The Importance of Attitude and it has been shared on Twitter over 100 times, so please check it out. Please note that Amanda Nelson who used to be at Salesforce.com is now at RingLead.com and my guest post on marketing will publish on March 23rd there. Despite our slow connection.)
FEARLESS COMPETITOR | THURSDAY, MARCH 12, 2015
[Salesforce.com] Nice to get back in touch with Amanda Nelson at Ringlead
Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. My contact at Salesforce.com was Amanda Nelson. Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.
CUSTOMER EXPERIENCE MATRIX | MONDAY, MARCH 2, 2015
[Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed?
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 20, 2015
[Salesforce.com] How I Work with Jeff Ogden of Find New Customers
We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions.
ANNUITAS | THURSDAY, FEBRUARY 19, 2015
[Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. If you aren’t going to be present at the event, why did you go in the first place?
BIZNOLOGY | FRIDAY, FEBRUARY 13, 2015
[Salesforce.com] B2B data decay and list rental – buyer beware!
We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data. In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Offer for response. Creativity.
JUNTA 42 | SATURDAY, FEBRUARY 7, 2015
[Salesforce.com] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
Super Bowl XLIX and the Death of Engagement (4:30): Jeffrey Rohrs, writing in the Salesforce.com blog , takes Super Bowl advertisers to task for failing to include a call to action in their premium-priced ads (which averaged $4.5 PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
FEARLESS COMPETITOR | FRIDAY, FEBRUARY 6, 2015
[Salesforce.com] Keynote Speaker with zero interest in your marketing conference
Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. (We have a great new video on that keynote speaking page, so please take a look.). We moved our posts back to 1:30pm because of What the Best Time to Post on Social Media? by Quicksprout. for more sharing.
DOCALYTICS | WEDNESDAY, FEBRUARY 4, 2015
[Salesforce.com] Good Question: How is Docalytics Priced?
For instance, the marketing team at Salesforce.com uses Docalytics very differently than a customer like Alexion Pharmaceuticals. For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. Still not satisfied with the information above?
HUBSPOT | FRIDAY, JANUARY 30, 2015
[Salesforce.com] 10 Excel Tricks Every Marketer Should Know
Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
CUSTOMER EXPERIENCE MATRIX | SATURDAY, JANUARY 24, 2015
[Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Here are thumbnails of the others. Most clients have fewer than ten employees.
JUNTA 42 | SATURDAY, JANUARY 24, 2015
[Salesforce.com] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
How Content Marketing Is Bringing Together Sales and Marketing Teams (10:36): A new post on Salesforce.com’s blog makes a compelling case for sales and marketing teams to learn to work together more closely — a case that Robert and I have been championing for years. This week’s show. Content Marketing in the News. million views.
IT'S ALL ABOUT REVENUE | THURSDAY, JANUARY 22, 2015
[Salesforce.com] The State of Marketing Technology in Asia
Salesforce.com or other CRM systems should be integrated with outbound messaging. Editor's Note: Today's post comes courtesy of David Ketchum, CEO and Founder at Current Asia and author of the book BIG M, little m Marketing: New Strategies for a New Asia. Follow David on Twitter @ketchum. So what does awesome look like?
CMO ESSENTIALS | THURSDAY, JANUARY 22, 2015
[Salesforce.com] Seven Simple Ways to Screen Marketing Candidates — Just by Looking at Their Resumes
Whether it’s Google Analytics, WordPress, Salesforce.com, HubSpot, or Canva, a good candidate will list out the technologies they’ve mastered that are relevant to their work – not just marketing technologies, but related ones, such as content management systems and CRM tools. resume that’s more than two pages long. Missing metrics.
MARKETING ACTION | THURSDAY, JANUARY 22, 2015
[Salesforce.com] Chris Kiersch on Best Practices for Choosing and Implementing a Marketing Automation Solution
Certainly integration with salesforce.com was critical for us. Certainly integration with salesforce.com was critical for us. An Act-On Conversation. Chris Kiersch is the CEO of myBusinessIntegrated. Chris is a serial entrepreneur and Internet marketing specialist with over 23 years of technology, marketing, and sales experience.
EMAGINE B2B BLOG | MONDAY, JANUARY 19, 2015
[Salesforce.com] 10 (More) Marketing Terms You Need To Know
The leaders in CRM services are Salesforce.com, SugarCRM, Oracle and Workbooks. Most CRM’s like SugarCRM and Salesforce.com are considered to be a SaaS as well as Google Apps like Google Docs. Last week we discussed 10 not-so-common marketing terms and as promised, here are… 10 (More) Marketing Terms You Need to Know.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, JANUARY 18, 2015
[Salesforce.com] Customer Data Platforms Revisited: The Future of Marketing Data
Indeed, the big marketing clouds from Oracle, Salesforce.com, IBM, Adobe, and others all include extensive Delivery layer functions. Systems were included only if their data (or derived data such as model scores) was available to other systems for campaigns and messaging. But things aren’t quite so simple. In fact, most do not.
FEARLESS COMPETITOR | WEDNESDAY, JANUARY 14, 2015
[Salesforce.com] Top 5 Reasons Why Lead Nurturing Matters for Marketing – Guest Post
Please note that Fearless Competitor does accept guest posts, just like we write regularly for Salesforce.com blog. Lead nurturing is the practice of building relationships to guide future customers through the sales funnel. Just shoot me an email at Jeff.Ogden at FindNewCustomers dot com, if you are interested in writing a guest post for us.
FEARLESS COMPETITOR | FRIDAY, JANUARY 9, 2015
[Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. hope you take some time to read this great post. Need help with marketing? Holy Crap!
FEARLESS COMPETITOR | TUESDAY, DECEMBER 30, 2014
[Salesforce.com] Find New Customers ends 2014, ready to crank up 2015
To learn about how I became a medical miracle, read “ The Importance of Attitude ” from the Salesforce.com blog. As the year 2014 comes to an end, we look back on all the remarkable accomplishments of Find New Customers , led by the award-winning marketing expert, Jeff Ogden. Offering lots of value potential. Sorry, Best Buy.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 29, 2014
[Salesforce.com] Predictive Analytics and Modern Marketing: Q&A with Mintigo’s Atul Kumar
This revolution was started by Salesforce.com about a decade ago when they launched the AppExchange. Editor's Note: Today's post comes courtesy of Jeff Ogden, President of Find New Customers. Why are you excited about Mintigo's new integration and overall partnership with Oracle Marketing Cloud? Marketing Measurement
CUSTOMER EXPERIENCE MATRIX | FRIDAY, DECEMBER 26, 2014
[Salesforce.com] LeadLiaison Helps Marketing Automation Users Break the Content Bottleneck
Salespeople can also send through Gmail , Salesforce.com , or Microsoft Dynamics CRM. CRM integration includes native connectors for all editions of Salesforce.com (not just the Professional edition, as with most marketing automation products), soon to be supplemented by Microsoft Dynamics and Sugar CRM.
LEANDATA | MONDAY, DECEMBER 22, 2014
[Salesforce.com] Why Sales Ignores Your Leads
Sales reps rarely use the assigned leads view in Salesforce.com. If reps actually looked at the assigned leads view in Salesforce.com and saw mistakes or non-targeted leads, they become weary about that info and won’t re-visit as often. Is the sales team really letting the leads go stale to spite you? Probably not. Constantly.
ORB INTELLIGENCE | FRIDAY, DECEMBER 19, 2014
[Salesforce.com] The Role of Data in Predictive Marketing
Begemoths Salesforce.com and Marketo have recently acquired predictive marketing software companies ( RelateIQ and Insightera ), indicating that they are serious about data intelligence, too. Originally posted on VentureBeat. Data You Need To Drive Your B2B Sales Engine. But it’s only as good as the data fueling those algorithms. Enigma.io
FEARLESS COMPETITOR | TUESDAY, DECEMBER 16, 2014
[Salesforce.com] Jeff Ogden of Find New Customers is one of the Top 50 Marketing Thought Leaders over 50
Despite the fact I wore it 24 hours a day and I could not take a shower or put my head on a pillow, I never once complained or stopped smiling, which resulted in rave reviews and a very popular story on the Importance of Attitude on the Salesforce.com blog. Winning this award was a great honor and they gave me this cool symbol to share.
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 8, 2014
[Salesforce.com] The Characteristics of a Marketing Automation Expert [Infographic]
She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. What does it take to become a marketing automation expert? Share the knowledge!
CUSTOMER EXPERIENCE MATRIX | MONDAY, DECEMBER 1, 2014
[Salesforce.com] Radius Provides High Quality Data on Small Businesses
In its current incarnation, Radius also imports a list of won and lost deals from each client’s CRM system (direct connection to Salesforce.com , batch imports from others) and shows how well each attribute correlates with success. This latest vision was appealing enough to attract $54.7 businesses and their attributes. net new prospects”).
SALES PROSPECTING PERSPECTIVES | MONDAY, DECEMBER 1, 2014
[Salesforce.com] 3 Reasons Your Call Strategy Must Have More Influencers than C-Suites
If you work in outsourced B2B lead gen, you know this moment in a conversation all too well: Sales Partner: Can you tell me what criteria you want us to follow when procuring data? Client: Well, we want only C-level executives, in companies with over 250 million in annual revenue. Our sales reps won’t take calls with anyone who has a lower title.
CUSTOMER EXPERIENCE MATRIX | SUNDAY, NOVEMBER 16, 2014
[Salesforce.com] Hushly Helps Marketers Connect With Anonymous Web Site Visitors
On the vendor side, Hushly creates anonymous lead records in the client’s Salesforce.com instance, so companies can track their interactions with anonymous prospects and keep the history once the prospect identifies herself. Rego has shown me a couple of approaches over the past few years, none of which quite worked out.
LEANDATA | TUESDAY, NOVEMBER 11, 2014
[Salesforce.com] The New State of Account-Based Marketing
One theory has to do with the flurry of adoption for marketing automation platforms , which are being seamlessly integrated into sales force automation systems like Salesforce.com, Microsoft Dynamics, or Oracle CRM. The strategy facilitates a better view of the entire customer lifecycle for groups of target decision makers. Infographic.
FEARLESS COMPETITOR | THURSDAY, NOVEMBER 6, 2014
[Salesforce.com] The World-Class Network of Jeff Ogden of Find New Customers
The story of the fall was highlighted by the great Salesforce.com blog post, The Importance of Attitude. One of the most important assets of anyone in marketing today is their network. And I’m proud of my network – for good reason. who directed all the shows. Anything less would not do it justice. blog a lot for one simple reason.
LEANDATA | TUESDAY, NOVEMBER 4, 2014
[Salesforce.com] LeanData Announces Account-Based Lead Management Suite for B2B Target Account Selling
LeanData on the Salesforce.com AppExchange. Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. 86 Percent of B2B Companies Are Using Account Based Marketing & Sales Strategies. Download. View PDF. Sunnyvale, CA, November 4, 2014. LeanData, Inc. Customer/Exec Quotes. About LeanData Inc. Sources.
CUSTOMER EXPERIENCE MATRIX | TUESDAY, NOVEMBER 4, 2014
[Salesforce.com] Lytics Adds Marketing Recommendations to a Customer Data Platform
Execution systems on the list include Salesforce.com, Marketo, Eloqua, Act-On, Facebook, Twitter, Youtube, Demandware, Optimizely, Adobe Target, and most major email providers. The company has been busy since then, raising $7 million to supplement its initial $2.2 In fact, Lytics could pretty much the poster child for the CDP concept.
FEARLESS COMPETITOR | THURSDAY, OCTOBER 30, 2014
[Salesforce.com] Jeff Ogden of Find New Customers is one of the best writers in America!
Filed under: Chief Content Officer , Chief Marketing Officer , Content marketing , Hubspot , Management best practices , Remarkable content , Salesforce.com , Writing Skill. Chief Content Officer Chief Marketing Officer Content marketing Hubspot Management best practices Remarkable content Salesforce.com Writing Skill HubSpot.
LEANDATA | TUESDAY, OCTOBER 28, 2014
[Salesforce.com] Dreamforce 14 – Hot or Not
According to the Salesforce.com press release (dated Oct. Certainly great to hear how Salesforce.com is committed to making CRM (sales & marketing) data more accessible across the biz as well as the ability to bring corporate data into Salesforce.com for advanced analysis. The party’s over but the buzz is still around.
CUSTOMER EXPERIENCE MATRIX | FRIDAY, OCTOBER 24, 2014
[Salesforce.com] SalesPredict Offers Highly Automated, Highly Flexible Predictive Modeling
This is possible primarily because the painstaking work of preparing data for analysis – which is where model builders spend most of their time – is avoided by connecting to a few standard sources, currently Salesforce.com and Marketo with HubSpot soon to follow. Back in, say, 2008, a product like this would be big news.
JILL KONRATH'S FRESH SALES STRATEGIES BLOG | FRIDAY, OCTOBER 24, 2014
[Salesforce.com] Powerful Sales Brain Trust Speaks on #1 Competitive Edge
Last Wednesday, I spoke at Dreamforce , the big SalesForce.com event that draws 130,000+ people globally. talked about today''s #1 competitive edge. (It''s what my new book, Agile Selling , is all about.) I also lead a panel discussion on this topic, featuring this extraordinary brain trust. Agile Learning