• FEARLESS COMPETITOR  |  WEDNESDAY, OCTOBER 1, 2014
    [Salesforce.com] 6 Month Ago Today, I was a Dead Man
    Thanks for your support and don’t miss my “inspirational” post on the Salesforce.com blog on October 20th. 'On this day 6 months ago, I took a 12 foot fall onto a concrete floor. Broke my spine. Nearly tore off my right ear. Broke three ribs. They put in in intensive care and sewed by ear back on. ” She was right.
  • VIDYARD  |  WEDNESDAY, OCTOBER 1, 2014
    [Salesforce.com] Introducing Vidyard Studio: The Easiest Way to Create and Share Video
    With Vidyard’s seamless integration with Salesforce.com, individual prospect’s video viewing history can be tracked directly inside existing lead records. 'It’s never been more important to create compelling content for your online audience – and video, in particular, has become a major priority. Blog Vidyard News
  • VIDYARD  |  TUESDAY, SEPTEMBER 30, 2014
    [Salesforce.com] Vidyard makes it easy to create and share videos with new Vidyard Studio
    Because of Vidyard’s unique integration with Salesforce.com, individual viewers can be identified and tracked right inside existing lead records, giving powerful insight into which prospects are consuming the most content and are ready to convert. About Vidyard. Media Contact: Tyler Lessard. Phone: (226) 220-5351. press@vidyard.com.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, SEPTEMBER 27, 2014
    [Salesforce.com] BlueConic Selects Targeted Messages Using a Cross-Channel Marketing Database
    There are standard integrations with Twitter, Facebook, and Salesforce.com, as well as a system development kit for integration with mobile apps. 'This blog has mentioned BlueConic in passing a couple of times but never quite gotten around to reviewing it in detail. Until now. Anyway, back to BlueConic. to a specified customer segment.
  • SALES INTELLIGENCE VIEW  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Salesforce.com] We Crush Our Event ROI at Dreamforce Each Year—Here’s How We Do It!
    Conferences Dreamforce Funnel Marketing Tips and Tricks B2b Events Event Marketing Event Marketing Strategy field marketing ROI salesforce.com 'Attending Dreamforce this October? If so, check out eve […].
  • FEARLESS COMPETITOR  |  WEDNESDAY, SEPTEMBER 24, 2014
    [Salesforce.com] Godzilla vs. King Kong aka Hubspot vs. Salesforce.com
    This announcement puts them squarely into battle with one of the toughest firms on Earth, Salesforce.com. was a guest on Hubspot TV and I write regularly for the Salesforce.com blog. In fact, I just reached out to Salesforce.com asked how to become a featured speaker next year, like Hillary Clinton and Neil Young.
  • VIDYARD  |  MONDAY, SEPTEMBER 22, 2014
    [Salesforce.com] HONEYWELL, FIBERLINK, INTRALINKS AND SEVONE SELECT VIDYARD FOR STRATEGIC VIDEO MARKETING
    With rich integrations into Eloqua, Marketo, Pardot, Hubspot, Salesforce.com, ExactTarget, HootSuite and other leading marketing and sales solutions, Vidyard and its customers are redefining the video marketing space. Honeywell. Simply having a presence on YouTube is no longer enough. Fiberlink, an IBM Company. Intralinks. Over 99% of.
  • MADISONLOGIC B2B WHITE PAPERS  |  SUNDAY, SEPTEMBER 21, 2014
    [Salesforce.com] Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy
    These presentations can be stored just a few clicks away in a library within your CRM such as SalesForce.com. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders?
  • MARKETING ACTION  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] How Data Science Is Transforming Sales and Marketing
    Companies like salesforce.com have been wildly successful in automating sales processes in organizations around the world. 'What in the world is data science?  And why should you care? Data science – and predictive analytics, in particular – is moving the goalposts for salespeople and marketers alike. In fact, it’s moving the entire stadium.
  • VIDYARD  |  MONDAY, SEPTEMBER 15, 2014
    [Salesforce.com] Facebook Promises Better Video Metrics, But Don’t Get Too Excited
    Additionally, unlike leading-edge video marketing platforms, Facebook offers no opportunity to connect these analytics to marketing automation platforms or CRM systems like Salesforce.com. While this is exciting news for marketers, it should be taken with a hint of caution. Video Goes Social. But what does this all amount to?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 28, 2014
    [Salesforce.com] 6Sense Finds B2B Prospects Using Web Site Activities
    Standard integrations are available for Salesforce.com , Oracle Eloqua and Marketo. 'I mentioned 6Sense briefly in a recent post about vendors who help companies find prospects on the Web. We also clarified that users can extract company-level profiles including attributes (industry, revenue, etc.) and from a network of third-party Web sites.
  • ANNUITAS  |  WEDNESDAY, AUGUST 20, 2014
    [Salesforce.com] A Marketing Automation Evangelist and Change Management
    'Today we launched our latest eBook, Change Management – Staying Relevant, Predictive and Sane in the Changing Landscape of Demand Generation , a joint venture by Mathew Sweezey , author and Marketing Automation Evangelist for Salesforce.com and Carlos Hidalgo , CEO and Principal, ANNUITAS. What is your strategic focus?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, AUGUST 14, 2014
    [Salesforce.com] Lots of Vendors Can Help You Find Leads on the Web
    Radius finds small business prospects that resemble current customers and deploys them to Salesforce.com, along with key profile information and lead scores. 'Few people would suggest you learn salesmanship from the play Glengarry Glen Ross ,* but its central message rings true: good leads are the lifeblood of a sales organization.**
  • CRIMSON MARKETING  |  WEDNESDAY, AUGUST 13, 2014
    [Salesforce.com] Ren�� Bonvanie, Palo Alto Networks CMO: 5 Strategies That Increase Revenue Using Marketing Analytics [Podcast]
    Ren has25+ years of product marketing, business development, and general management experience in the high-tech industry, having previously held executive positions atOracle Corp, Symantec, Business Objects, SAP, Salesforce.com, and Serena Software. Ren Bonvanie isthe Chief Marketing Officer of Palo Alto Networks.
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, AUGUST 4, 2014
    [Salesforce.com] 6 Tips for Successfully Onboarding New Inside Sales Reps
    The hardest aspect in our training for new inside sales reps to master is the use of Salesforce.com. 'Whether you’re building your own inside sales team or considering outsourcing your teleprospecting functions, it’s important to know and perfect the training process for new hires. Pack their day. Mix up the trainers. Take them to lunch.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 25, 2014
    [Salesforce.com] LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan
    Back to that question of who will buy Bizo’s data business: I wouldn’t be at all surprised to see Salesforce.com take it over, since it would supplement their existing Data.com business and give an advertising-oriented data management platform to balance against Oracle/BlueKai. The Bizo purchase, priced at $175 million , makes perfect sense.
  • FATHOM  |  TUESDAY, JULY 22, 2014
    [Salesforce.com] The C-Word and Higher Education Marketing
    My ears first perked up when listening to a talk from the admissions team at Wayne State University at Salesforce.com’s non-profit track at the Dreamforce event. The 'Being involved in higher education marketing provides me with the opportunity to attend great conferences and seminars each year.
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Salesforce.com] Vidyard Adds Salesforce Pardot Support to Industry-Leading Video Marketing Platform
    ” Salesforce, Salesforce1, Desk.com, and any other trademarks used here are the exclusive property of salesforce.com, inc. With this release, Vidyard now offers native integrations across Salesforce, enabling brands to leverage online video as a strategic component of marketing and sales activities. Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Salesforce.com] Video Marketing Pioneer Vidyard Appoints New Chief Marketing Officer
    Vidyard leads the video marketing platform category with proven technology, advanced features, and integrations with leading CRM and marketing automation systems, including Salesforce.com, Marketo, Eloqua, Pardot, HubSpot, ExactTarget and HootSuite. Since the company’s founding in 2010, it has raised more than $8.5 Press Releases
  • VIDYARD  |  MONDAY, JULY 21, 2014
    [Salesforce.com] Vidyard Launches Video App on Salesforce.com’s AppExchange, the World’s Leading Business Apps Marketplace
    “Companies are looking to transform the way they connect with customers, partners and employees to thrive in the social era and mobile era,” said Leyla Seka, vice president AppExchange and Partner Operations, salesforce.com. Vidyard is currently available for download on the AppExchange. Press Releases
  • B2B MARKETING MENTOR  |  THURSDAY, JULY 3, 2014
    [Salesforce.com] Our 5 Favorite Marketing Automation UIs
    ExactTarget Marketing Cloud by Salesforce.com. 'Marketers are tinkerers by nature, whether they’re testing 30 different colors for a call-to-action button or 10 different filters to segment targets for an email campaign. And marketing automation software offers them plenty to tinker with. HubSpot. Adobe Marketing Cloud. Eloqua. Salesfusion.
  • HUBSPOT  |  THURSDAY, JULY 3, 2014
    [Salesforce.com] Everything You Need to Know to Successfully Live-Tweet Your Event
    For example, Salesforce.com made the official hashtag for their Dreamforce conference #DF13 , but some people still tweeted using the hashtags #Dreamforce and #Dreamforce13 instead. 'Live-tweeting is kind of like note-taking, only it''s online, collective, and interactive. Before the Event. Choose a hashtag and promote it. Grab your seats!
  • FATHOM  |  WEDNESDAY, JULY 2, 2014
    [Salesforce.com] 6 Reports, Alerts & Strategies for Increasing Sales & Marketing Productivity
    An Admin’s Take on Salesforce.com Spring ’14 [Review]. 'Chances are if you’re reading this blog, you’re in charge of leads for your company. If you’re on the marketing team, you’re likely responsible for delivering quality inbound leads to your sales team. Outbound marketing – What is that, you ask? Sales – Make sure you sign up for alerts!
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JUNE 27, 2014
    [Salesforce.com] Fliptop: A Customer Data Platform for Predictive Lead Scoring, Pure and Simple
    The one objective distinction is that FlipTop is publicly listed on the Salesforce.com App Exchange, meaning it has passed the Salesforce.com security reviews. There are existing connectors for Salesforce.com, Marketo , and Eloqua and it’s fairly easy to connect with others. So what makes Fliptop different from its competitors?
  • JILL KONRATH'S SELLING TO BIG COMPANIES  |  THURSDAY, JUNE 26, 2014
    [Salesforce.com] Selling at Trade Shows: A Lesson From a Hot Shot High Tech Company
    Over 130,000 Salesforce.com customers, developers and partners were there. 'Last year I spoke at Dreamforce with my client DiscoverOrg.com. If you sell into the IT area, check them out.) After our talk, I went to DiscoverOrg’s booth for a book signing. The exhibit hall was a zoo. It was fascinating. Qualifying Prospects
  • FATHOM  |  TUESDAY, JUNE 24, 2014
    [Salesforce.com] Enabling Sales: Change the Point of View
    'One of the most common questions I hear from sales managers is: “What is one of the best ways my sales reps can manage their day more efficiently by using salesforce.com?” Sales Operations inline editing salesforce list views Salesforce.com SFDC ” Pulling reports? Probably not. Creating more more more dashboards?
  • HUBSPOT  |  THURSDAY, JUNE 19, 2014
    [Salesforce.com] 60 Marketing Acronyms Every Industry Pro Should Know
    Examples: Salesforce.com, Google. 'Have you ever heard an acronym but you didn''t know what it meant? It can really throw you off your game in a conversation. usually try to write it down discreetly or, if I have a laptop, look it up online without anyone seeing. 60 Common Marketing Acronyms. AIDA: Attention, Interest, Desire, Action.
  • THE POINT  |  FRIDAY, JUNE 13, 2014
    [Salesforce.com] 5 Common Content Syndication Mistakes
    If you offer a white paper on “Salesforce.com Success Tips” you’ll attract users of Salesforce.com. 'Though it predates what we think of today as “content marketing,” content syndication is still a cornerstone of many B2B companies’ demand generation strategies. And yet content syndication is no slam dunk. Excessive Use of Filters.
  • ANNUITAS  |  THURSDAY, JUNE 12, 2014
    [Salesforce.com] The Problem With Account-Based Marketing
    Consider how leads vs. contacts work in Salesforce.com. 'Account-based marketing is a trend that is gaining a lot of traction, probably because it just makes so much sense. After all, a “qualified” lead that has run the gauntlet of demographic and activity-based scoring from a company that will never, ever buy is not really a lead.
  • 3D2B  |  TUESDAY, JUNE 3, 2014
    [Salesforce.com] 5 Ways to Grow Your Business with Salesforce.com
    Call us at +1 718-709-0900 (US) or +39 06 978446 60 (EMEA), or contact us online to learn how we can help you meet your lead qualification goals with Salesforce.com. '“The purpose of business is to create and keep a customer,” said writer and management consultant Peter F. Drucker. Set Up Reminders. Create Email Templates. Capture Web Leads.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MAY 14, 2014
    [Salesforce.com] What Makes a Good Marketing Platform? Rules for Platformality
    The only real requirements seems to be some sort of a marketplace – all loosely modeled on Salesforce.com’s AppExchange, which in turn I see as inspired on Apple’s App Store. 'That Scott Brinker is such a devil. Here are my thoughts on this, folks. This means something specific. Again, this isn’t always available. Hackathon, anyone?
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, MAY 14, 2014
    [Salesforce.com] High Sales Efficiency Expectations with Marketing Automation [Infographic]
    Marketing Automation is deeply ingrained in our sales and marketing organizations, as much as Salesforce.com is. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Brian Hansford , Director of Client Services and Marketing Automation Practice at Heinz Marketing. urvey data is on SlideShare.
  • FATHOM  |  WEDNESDAY, APRIL 30, 2014
    [Salesforce.com] Review: An Admin’s Take on Salesforce.com Spring ’14
    ’ With Spring ’14, salesforce.com has yet again dazzled us with a fantastic new release of salesforce1 mobile, platform, connected and social communities. The post Review: An Admin’s Take on Salesforce.com Spring ’14 appeared first on Fathom. Sales & Marketing Alignment Sales Operations CRM Salesforce.com
  • HUBSPOT  |  MONDAY, APRIL 21, 2014
    [Salesforce.com] An 8-Step Plan for Migrating to a New Marketing Automation Program
    Sync your contacts with Salesforce.com, and start recreating workflows, lists, and forms. 'This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. Michael Freeman wasn’t psyched about having to migrate from one marketing automation system to another. 2) Do a clean-up.
  • SOCIAL MEDIA B2B  |  THURSDAY, APRIL 17, 2014
    [Salesforce.com] Grow Your B2B Audience by Considering Size, Engagement and Value
    Rohrs is the Vice President of Marketing Insights at ExactTarget, a salesforce.com company, and the author of the new book, Audience: Marketing in the Age of Subscribers, Fans & Followers. 'Jeffrey K. What’s the premise of your book Audience ? Lots of people say every company is a publisher. Every company is a broadcaster.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 10, 2014
    [Salesforce.com] Marketo Conference: Small Changes, Big Picture
    More important, the value of platforms has been widely recognized through the tech industry for decades: classic examples include Salesforce.com ’s own AppExchange, Apple ’s iPhone AppStore, Microsoft ’s operating system software, and, going way back, the original IBM System 360. My main reaction was, what’s new? Let me be clear. Fair enough.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 9, 2014
    [Salesforce.com] Vocus Purchased by Private Equity Firm GTCR: This Could Be Interesting
    x revenue, compared with the 6 to 7 x multiples paid for ExactTarget and Responsys by Salesforce.com and Oracle and the 14 x that Marketo commands in the stock market. At that time, the marketing product was missing key marketing automation features including lead scoring, multi-step workflows, and integration with Salesforce.com.
  • VOICE-BASED MARKETING  |  WEDNESDAY, APRIL 2, 2014
    [Salesforce.com] 8 Tools Every Great Salesperson Needs
    Salesforce.com, for example, has an app that enables reps to update activities, schedule follow-up calls, create opportunities, and more. 'Every department has its challenges, but the sales organization in any company faces a unique set of them that the bottom line of their business depends on their overcoming. Enjoy. Postwire. Evernote.
  • FEARLESS COMPETITOR  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Syndication is a key business strategy for Marketing Made Simple TV
    This is why we publish the show (after a 14 day waiting period) to sites such as Social Media Today, Business2Community, CustomerThink, CMO.com, Fearless Competitor and Salesforce.com. 'We’ve had many truly awesome guests on Marketing Made Simple TV. You can see them all here: The show guest list on Marketing Made Simple TV. Tweet this!
  • THE POINT  |  TUESDAY, APRIL 1, 2014
    [Salesforce.com] Why is Inside Sales So Scared of Lead Nurturing?
    The campaign is initiated when a contact is “added” to the campaign via a simple command within the client’s CRM, Salesforce.com. 2) Turf – Inside Sales fears that inserting marketing campaigns into the lead follow-up process will either a) diminish the value of their department or b) assign credit for SQLs elsewhere. Wait 2 weeks.
  • GROW - PRACTICAL MARKETING SOLUTIONS  |  FRIDAY, MARCH 28, 2014
    [Salesforce.com] Klout Founder says Lithium deal will propel new development
    Additional revenue began coming in from the nearly 3,000 API partners including Salesforce.com, The Huffington Post, and Hootsuite. 'The genesis of Klout circa 2008. Yesterday Lithium announced it had acquired Klout for nearly $200 mm in cash and stock, closing the door on the “start-up” chapter of Klout’s six-year history.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 26, 2014
    [Salesforce.com] IBM May Buy Silverpop: B2B Marketing Automation and B2C Email Would Be Great Fit
    Plus, there just aren’t that many enterprise software companies who still need what Silverpop is offering: Oracle and Salesforce.com have already made their purchases, Adobe is part of the way there with Neolane, and SAS and Teradata have their own tools and are probably less interested in B2B because most buyers are small or mid-size firms.
  • ANNUITAS  |  TUESDAY, MARCH 18, 2014
    [Salesforce.com] The Rise of the Marketing Technologist Part 3: People, Process, Content and then Technology
    If you are using Salesforce.com, for example, and you have doubts about sending you administrators to Dreamforce there is a serious problem. 'I was sitting in some client meetings recently going over their Demand Generation Strategy, and something struck me as out of the ordinary…but in a good way. Guess what, marketers? Step One: People.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 13, 2014
    [Salesforce.com] Teradata Integrates Its Marketing Automation Acquisitions for Enterprise Marketers
    'Last year’s biggest marketing automation acquisitions were products for consumer marketing: ExactTarget by Salesforce.com , Neolane by Adobe , and Responsys by Oracle. But it would be wrong to see these as expanding the industry to a new set of users. Most other systems do this audience definition outside the campaign flow.
  • VIDYARD  |  MONDAY, MARCH 3, 2014
    [Salesforce.com] The Ultimate Sales Enablement Combo: Video and CRM
    'Editor’s note: This blog post originally appeared as contributed content on the Salesforce.com blog. Here at Vidyard we use video for nurturing campaigns all the time and I’ve got a terrific example to share with you about how just one event-marketing video made a huge impact for us just before Dreamforce.
  • FEARLESS COMPETITOR  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] 2014 is the Year of Video in B2B Marketing
    For more on video, please read this post from the wildly popular Salesforce.com blog:- written by yours truly. 'Video is hot in 2014 for B2B marketers. Video has the unique ability to engage multiple senses – sight and sound too, making it highly effective. Those are reasons you need to use video in your marketing programs.
  • CRIMSON MARKETING  |  THURSDAY, FEBRUARY 27, 2014
    [Salesforce.com] The Race To Own The Marketing Cloud
    Let’s take a look at the top contenders:  Salesforce.com Who are they? 'Who will win the race to build the best cloud suite of tools for the CMO? “The company’s. The post The Race To Own The Marketing Cloud appeared first on. Corporate Marketing Other Interesting Topics Product Marketing
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, FEBRUARY 21, 2014
    [Salesforce.com] Bizo and DemandBase Lead B2B Marketing Automation to Web Advertising and Beyond
    These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation. Let’s start with DemandBase. So much for the mechanics.
  • MARKETING ACTION  |  MONDAY, FEBRUARY 17, 2014
    [Salesforce.com] Digital Marketing Glossary, Part 1
    Examples of CRM technologies include Salesforce.com, SugarCRM, NetSuite CRM, Microsoft Dynamics, and SalesLogix. 'Guilty as charged. read not long ago that a lot of folks confuse or conflate “lead generation” with “demand generation.” This glossary is a first draft, and we invite your feedback. Here’s Part 1, A through D.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Marketing Automation 2014 Industry Overview: What the Surveys Tell Us
    Mintigo’s conclusion across 186,500 B2B companies was that just three percent were using the most common marketing automation systems: Oracle Eloqua , Marketo, HubSpot, and Salesforce.com Pardot. 'The Interwebs have delivered an unusually rich trove of data about the marketing automation industry in the past few weeks. But take a closer look.
  • VIDYARD  |  THURSDAY, FEBRUARY 13, 2014
    [Salesforce.com] Tyler’s Top 5: Why the Video Marketing Platform is in a Class of its own
    By pushing video engagement data directly into existing contact records in Eloqua, Marketo, Pardot, and Salesforce.com (just to name a few) you’re able to implement more sophisticated lead scoring and improved lead qualification all based on the video content your leads consume. 'Hello Vidyard community! ROI is the ROI.
  • HUBSPOT  |  SUNDAY, FEBRUARY 9, 2014
    [Salesforce.com] Pinterest FAQs, Browser Bookmarks, and More in HubSpot Content This Week
    Good news: Elay Cohen, Salesforce.com''s former SVP of sales productivity, has some great advice for you. 'Here''s a question: How do you become a better inbound marketer? Well, for starters, there''s experience. By showing up everyday, putting in the work, and learning from those around you, you''ll naturally get better at what you do.
  • MARKETING ACTION  |  FRIDAY, FEBRUARY 7, 2014
    [Salesforce.com] 50+ Expert Resources for Internet Marketers
    50 Ways to Generate Leads With Social Media” by Amanda Nelson on Salesforce.com. 'Regardless of background, most marketers start off in the industry green as can be, always on the search for as much information as we can learn to elevate ourselves to the next level. Have a site you think should have made our list? Share in the comments below!
  • SALES PROSPECTING PERSPECTIVES  |  MONDAY, FEBRUARY 3, 2014
    [Salesforce.com] How to Organize Your CRM for Inside Sales Success
    The most important one could very well be our CRM, which at AG is Salesforce.com. One of my responsibilities is to do the training sessions about Salesforce.com for new hires at AG. 'I like to think that I have a few key tools in my prospecting toolbox. don’t know how sales firms could operate without an automated CRM.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JANUARY 31, 2014
    [Salesforce.com] More New Systems Challenge the Marketing Automation Status Quo
    It also provides the rest of the standard marketing automation functions, including landing pages and microsites, Web behavior tracking, lead scoring, and integration with Salesforce.com. Simple contact management is built into the system, or users can integrate with Salesforce.com, vTiger, SecondCRM, Wordpress, and Zoho. to $9.99
  • LOOPFUSE  |  THURSDAY, JANUARY 30, 2014
    [Salesforce.com] Salesfusion Acquires LoopFuse!
    Support for more CRM systems including MS Dynamics, Saleslogix, SugarCRM in addition to Salesforce.com. 'We are extremely excited to announce that LoopFuse has been acquired by Salesfusion! We couldn’t agree more and are combining to pursue this mission together. Customer report building and advanced analytics. Thanks! Robert Pease, CEO.
  • WINDMILL NETWORKING  |  WEDNESDAY, JANUARY 29, 2014
    [Salesforce.com] Social Media Apps for Business: The Outlook for 2014
    Social Media Apps customer relationship management hubspot Salesforce.com social Social App Map social crm Social Media Marketing Software Advice 'I have tried to create, and will continue to add to, my own recommended list of social media apps for business.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 22, 2014
    [Salesforce.com] Next-Generation Marketing Automation Systems Target Small Business
    nurture campaigns), and share leads with a CRM system like Salesforce.com. Synchronization with Salesforce.com and SugarCRM are due by mid-2014. 'I’ve been gearing up for the next edition of our VEST report on B2B marketing automation systems, which involves catching up with established vendors and chasing down some new ones. Among U.S-based
  • VOICE-BASED MARKETING  |  FRIDAY, JANUARY 17, 2014
    [Salesforce.com] Ifbyphone Talks Proactive Call Technology at BIA Kelsey
    Voice-based marketing automation, the panel agreed, is essentially doing for marketers what Salesforce.com did for sales teams. 'Ifbyphone CEO Irv Shapiro recently offered his take on best practices in call tracking, measurement, and monetization on a panel at BIA Kelsey. Reactive vs. Proactive Technology.
  • SALES PROSPECTING PERSPECTIVES  |  WEDNESDAY, JANUARY 8, 2014
    [Salesforce.com] 12 Tips for Building and Managing a Bigger Sales Pipeline
    Salesforce.com does a great job of this, but may be too much for small businesses. 'Sales Prospecting Perspectives is pleased to bring you a guest post from Matt Heinz , President of Heinz Marketing. Why do you need a pipeline in the first place? You need a pipeline that can triage and communicate with these prospects accordingly. for you.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • MODERN B2B MARKETING  |  THURSDAY, JANUARY 2, 2014
    [Salesforce.com] How Should I Structure My Marketing Automation Team?
    Depending on volume/size of organization, the Salesforce.com person (#1) and technical email coordinator (#2) could be the same person, although simply developing and launching email campaigns can be a full time job. 'Author: Mike Stocker Football season can remind us how the right team, and team structure, can drive success. Basically, Ms.
  • LOOPFUSE  |  MONDAY, DECEMBER 30, 2013
    [Salesforce.com] Cleaning up marketing data and how to write a marketing plan top the list of most popular posts for 2013
    To add LoopFuse to Salesforce.com, click  here. 'We had another active year on the LoopFuse “Mouth of the Funnel” blog with some great posts and lots of traffic.  We always like to take a look at what was most popular over the course of the year and here are the top 5 for 2013.  Marketing Plan for Any Business. Being a great CMO.
  • VIEWPOINT  |  TUESDAY, DECEMBER 17, 2013
    [Salesforce.com] B2B Prospecting Data Just Keeps Getting Better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. Self-identifying keywords used on the company website (ALC). Stevens.
  • VIDYARD  |  THURSDAY, DECEMBER 12, 2013
    [Salesforce.com] Create Video Marketing for the Entire Sales Funnel
    'Editor’s note: This post originally appeared as contributed content on Salesforce.com. . While most marketers are aware of the incredible effect video can have as part of the marketing mix, I still see a lot of B2B brands create top-of-the-funnel explainer videos and call it a day. What’s the Ideal Content Mix? Top of Funnel Content.
  • ONPATH  |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] OnPath Featured on CBC News Ottawa
    OnPath has a NATO secure 9001 certified 150 seat call centre telemarketing facility and is a certified consulting partner for Salesforce.com. 'Ottawa company, OnPath Business Solutions, is hiring dozens of call centre workers as clients look to bring customer communications back to North America. pply for jobs at [link].
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 10, 2013
    [Salesforce.com] Woopra Grows from Web Analytics to Multi-Source Customer Data, Insights and Actions
    As its Dreamforce presence suggests, Woopra can integrate with Salesforce.com to both import CRM data and to display the information it has consolidated from multiple sources. 'I stumbled over Woopra in their tiny booth during last month’s Dreamforce conference, where I was intrigued enough to let them scan my badge and promptly forgot why.
  • MODERN B2B MARKETING  |  MONDAY, DECEMBER 9, 2013
    [Salesforce.com] Independents vs. Software Suites: How the Cloud Affects the Solutions Landscape
    am mainly referring to Salesforce.com and NetSuite. 'Author: Rajiv Kapoor The world of enterprise software is moving to the cloud. This move enables an ease of integration across other cloud vendors, and – by my prediction – will lead to a profound change. But now that we’re in the cloud, you can turn on integration like a light switch.
  • FATHOM  |  WEDNESDAY, DECEMBER 4, 2013
    [Salesforce.com] Dreamforce Recap 2013: 7 Key Call Metrics that Will Accelerate Sales Revenue
    However, this session took call tracking a level deeper – exploring the opportunity to tie both inbound and outbound calls into Salesforce.com directly using RingDNA. 'Howard Brown, CEO of RingDNA , kicked off Dreamforce with a session on 7 Key Call Metrics that Will Accelerate Sales Revenue. Harvard Business Review ).
  • BIZNOLOGY  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] B2B prospecting data just keeps getting better
    Out-of-business indicator, plus credit rating and parent/subsidiary linkages (Salesforce.com). PRISM-like business clusters offered by Salesforce.com (appended from D&B), which provide a simple profile for gaining customer insights and finding look-alikes. '(Photo credit: Wikipedia). Company SWOT analysis (OneSource).
  • MARKETING ACTION  |  WEDNESDAY, NOVEMBER 27, 2013
    [Salesforce.com] What Are You Thankful For?
    m thankful for two things this year: Twitter Prospector and the Act-On Hot Prospects Tab in Salesforce.com. 'You asking me? m grateful not to be a turkey (although this one is quite stylish…). Raghu Raghavan, CEO. am thankful for the opportunity to move to the UK for Act-On to help grow our European business market! Phil Bosley, Sales.
  • FATHOM  |  TUESDAY, NOVEMBER 26, 2013
    [Salesforce.com] 10 ‘Tweetable’ Quotes from Dreamforce ‘13
    Marc Benioff, Salesforce.com CEO. Rob Huddleston, Salesforce.com Senior VP of ISVs and Channels. Marc Benioff, Salesforce.com CEO. 'If you’re missing Dreamforce already, it’s not too early to reminisce on last week’s festivities. Tweet this! Dan Beck, Workday Vice President. Tweet this! Meg Whitman, HP CEO.
  • FATHOM  |  MONDAY, NOVEMBER 25, 2013
    [Salesforce.com] Breaking Down 5 Buzzwords from Dreamforce
    'If you weren’t at last week’s Salesforce.com  Dreamforce conference  in San Francisco, I will tell you what you missed (besides endless parties … er, networking opportunities) and why it’s important. First off, with nonstop stimulation and fantastic food, drink, people and learning, sensory overload was the norm.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 22, 2013
    [Salesforce.com] Marketing Automation News from Dreamforce: B2B More Integrated, B2C Stays Separate
    'I spent the early part of this week at Salesforce.com ’s annual Dreamforce conference. app exchange customer data management dreamforce exacttarget marketing automation marketing software trends pardot predictive modeling salesforce.com Here are my observations. The big news was for geeks. The good news is the B2C marketing vision.
  • MODERN B2B MARKETING  |  FRIDAY, NOVEMBER 22, 2013
    [Salesforce.com] The Sights of Dreamforce 2013
    Salesforce.com 'Author: Rick Siegfried Dreamforce 2013 has ended! It has been an exciting and crazy week for everyone. Whether you attended or wished you had attended, take a moment to indulge in a few of the spectacular sights of Dreamforce! Sights of Dreamforce 2013 from Marketo.
  • MODERN B2B MARKETING  |  THURSDAY, NOVEMBER 21, 2013
    [Salesforce.com] Dreamforce Session Recap: Write Awesome Emails, Understand the Marketing Technology Landscape, and Rock Your Inbound and Outbound Marketing
    Dreamforce-goers have braved the elements of San Francisco, surviving a few rainy days under Salesforce.com’s huge inflatable structure connecting Moscone North and South. Salesforce.com 'Author: Dayna Rothman We are on our last day here at Dreamforce and what a whirlwind it has been! by the many marketers at Dreamforce this year.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 20, 2013
    [Salesforce.com] Dreamforce Day 2 Recap: Rainy with a Chance of Data Clouds
    The Salesforce.com Foundation uses an integrated philanthropic approach, which Benioff calls “The 1/1/1 Model” — the company donates 1% of Saleforce.com’s equity, 1% of their employees’ time, and 1% of their products to improving communities around the world. Salesforce.com ” Benioff asked the crowd.
  • IT'S ALL ABOUT REVENUE  |  WEDNESDAY, NOVEMBER 20, 2013
    [Salesforce.com] 8 Key Business Takeaways From Yahoo! CEO Marissa Mayer
    Expected to draw a whopping 135,000 attendees, the Salesforce.com annual annual event is focused on cloud, mobile, social, and connectivity. 'by Lauren Harper | Tweet this This week Dreamforce 2013 is bringing buzz and excitement to the city of San Francisco. and adapt to provide them a delightful experience. 4) Make the move to mobile.
  • MODERN B2B MARKETING  |  SATURDAY, NOVEMBER 16, 2013
    [Salesforce.com] 10 Insider Tips for Your Dreamforce 2013 Experience
    Salesforce.com 'Author: Maggie Jones Between choosing breakout sessions and keynotes, scheduling networking events and meetings, registering for parties, and navigating the delightful chaos that is urban San Francisco, making the most of Dreamforce can feel like planning a wedding – or an expedition to outer space. TASTE SAN FRANCISCO.  .
  • SALES INTELLIGENCE VIEW  |  THURSDAY, NOVEMBER 14, 2013
    [Salesforce.com] Dreamforce 2013 Party Guide: A Map of the Hottest Parties to Attend!
    Social Selling Technology b2b sales Dreamforce insideview salesforce.com 'Are you attending Dreamforce next week? We’re thrilled to sponsor Dreamforce 2013, the biggest cloud computing event of the year with over 120,000 visitors expected to attend. Click here to register and receive the exclusive password. See you next week!
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 13, 2013
    [Salesforce.com] How to Survive Dreamforce on a Budget: Leave Your Company Card at Home [Infographic]
    Salesforce.com 'Author: Dayna Rothman It’s that time of year again, when marketers come from around the world to spend four days speaking in buzzwords, swapping business cards, and risking everything in the pursuit of free stuff. Dreamforce is right around the corner – next week, in fact! Are you ready? Brought to you by Marketo.
  • FATHOM  |  SUNDAY, NOVEMBER 10, 2013
    [Salesforce.com] Defining Lead Status Classifications
    Listed below are the standard industry definitions we use to classify our leads in salesforce.com. 'This post is for the entrepreneurs that are focused on building out their products and not ready to launch a full commercial strategy. None of this is rocket science, but it helps to see the simple definitions in one place.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 8, 2013
    [Salesforce.com] Gainsight Gives Customer Success Managers a Database of Their Own
    The information is presented through Gainsight’s own interface, which runs on Salesforce.com ’s Force.com platform, making it easy to integrate with Salesforce itself. Sadly, they were unfamiliar with the concept of a Customer Data Platform as I’ve been developing it over the past few months and didn’t realize that they fit the definition.
  • MODERN B2B MARKETING  |  WEDNESDAY, NOVEMBER 6, 2013
    [Salesforce.com] I Spy The Marketing Nation: Dreamforce Edition [Infographic]
    Salesforce.com 'Author: Dayna Rothman We can’t believe that Dreamforce is right around the corner! At Marketo we are busy getting ready for all of our sessions, going over the final details of our booth, and making sure everything is buttoned up and ready to go for all of the exciting activities we have planned.
  • FATHOM  |  MONDAY, NOVEMBER 4, 2013
    [Salesforce.com] Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment
    We recently streamlined the stage definitions of our Salesforce.com Opportunity funnel to eliminate any ambiguity across our client services, sales development, business development and inbound marketing teams. The post Salesforce.com Simple Stage Definitions Driven by Prospect/Client Commitment appeared first on Fathom.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, NOVEMBER 1, 2013
    [Salesforce.com] Bislr: A "Marketing Operating System" That Includes Marketing Automation As An App
    date from the mid-2000s and were originally built to feed leads to Salesforce.com. On the other hand, Bislr said it doesn’t synchronize with custom objects from Salesforce.com and it doesn’t directly control which users can edit specific marketing campaigns or assets. think the answer is: probably not. But I digress.
  • LOOPFUSE  |  MONDAY, OCTOBER 28, 2013
    [Salesforce.com] How to win at marketing automation and your next chili cook-off
    To add LoopFuse to Salesforce.com, click here. 'Yes, that's Richard's chili. If you’re a frequent reader of The Mouth of the Funnel, you’ll know that I like to relate Marketing Automation posts to my everyday activities like building a shower or making salsa. That one talked about refining and tweaking your process.
  • LOOPFUSE  |  FRIDAY, OCTOBER 18, 2013
    [Salesforce.com] Check out our Fall 2013 release!
    CRM Field List Segmentation – you can use fields directly from Salesforce.com to build segmented lists. 'We’ve been busy building out our marketing automation platform with some new features and additional infrastructure improvements. Let us know if we can help set that up for you!
  • VOICE-BASED MARKETING  |  THURSDAY, OCTOBER 17, 2013
    [Salesforce.com] Marketing and Sales Should Work Together to Define How Leads Get Scored and Routed
    Marketing automation tools can also integrate with CRM systems like Salesforce.com and assign leads to the correct rep’s queue. 'How do you measure the success of your lead generation campaigns? The answer matters, because how you define success impacts how you plan your campaigns. Define What Leads Qualify to Go to Sales.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, OCTOBER 15, 2013
    [Salesforce.com] Marketing Automation's Unhappy Users: Trouble in Paradise?
    The great hope is that acquisitions by Oracle , Salesforce.com , Adobe , and other big software vendors finally push the industry across this classic Geoffrey Moore chasm from the beachhead niche to mainstream users, but that’s by no means certain to happen. The paper itself will be available to Webinar attendees.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 14, 2013
    [Salesforce.com] Ifbyphone’s Salesforce.com Integration Named One of TMC’s Products of the Year!
    Every year TMC awards an innovative product that has facilitated voice, data, and video communications, or a combination of them, with this honor, and for 2012, that product was Ifbyphone’s real-time Salesforce.com integration. No time is wasted searching for the correct Salesforce.com record. We’ll be at kiosk #N1130.
  • VOICE-BASED MARKETING  |  MONDAY, OCTOBER 7, 2013
    [Salesforce.com] Measure Your Content Marketing ROI with Call Tracking
    If you aren’t doing this already, a marketing automation tool like Marketo or Eloqua integrated with a CRM system like Salesforce.com can help you get started.). 'Businesses today continue to spend more on content marketing. If you’re a content marketer, that may be reason to cheer, but it should also be reason for apprehension.
  • VIDYARD  |  THURSDAY, OCTOBER 3, 2013
    [Salesforce.com] What I Learned at Video Marketing Space Camp
    With thought leaders from both Salesforce.com and DocuSign set to speak, I wasn’t the only one in the room geekin’ out at the prospect of learning about marketing strategy direct from Victor Haseman and Meagen Eisenberg – and they didn’t disappoint! As Salesforce.com discovered, CTAs outperform traditional banner ads.
  • LOOPFUSE  |  WEDNESDAY, OCTOBER 2, 2013
    [Salesforce.com] Don't ignore the long tail of your email campaigns
    To add LoopFuse to Salesforce.com, click  here. 'Most email campaigns are one-offs intended to push information, announce a promotion, or otherwise bring attention to something immediately. But what about all that activity that occurs after the first day? Clicks on the links that register days, weeks, or even months later?
  • VOICE-BASED MARKETING  |  TUESDAY, OCTOBER 1, 2013
    [Salesforce.com] What Call Tracking Metrics to Watch in PPC Search Ad Campaigns
    While call tracking software works as a standalone platform, it also integrates with CRM systems like Salesforce.com , giving you additional metrics. It introduces call tracking and explains how it can benefit your PPC marketing. The guide also includes tips on how to use call tracking to optimize your PPC campaigns. Is the number too high?
  • LOOPFUSE  |  FRIDAY, SEPTEMBER 27, 2013
    [Salesforce.com] Building Awesome Landing Pages with Unbounce and LoopFuse [Video]
    To add LoopFuse to Salesforce.com, click  here. 'We had a great session earlier this week talking about landing pages, how to use Unbounce to create awesome ones, and then connecting all that into LoopFuse for automated follow up, lead scoring, etc. Replay of the webinar below. Enjoy! We would love you to try out LoopFuse  here.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. This post ran at the wildly popular Salesforce.com blog. By the way, here’s my “badge” from Salesforce.com. As many know, this blog as been down for some time. I can picture Wile E.
  • FEARLESS COMPETITOR  |  TUESDAY, SEPTEMBER 24, 2013
    [Salesforce.com] The Awesome and Remarkable Power of Guest Posts in Sales Lead Generation
    So while we waited, we wrote guest posts for top companies, such as Marketo , Salesforce.com and Lattice Engines. By the way, here’s my “badge” from Salesforce.com. In fact, this e-book dedicates an entire chapter to guest posts – they are THAT important. As many know, this blog as been down for some time.
  • LOOPFUSE  |  MONDAY, SEPTEMBER 16, 2013
    [Salesforce.com] The Continuum of Customer Service
    To add LoopFuse to Salesforce.com, click here. 'My wife is in the job market and has been looking at some Account Management opportunities. She’s excited to be looking for new opportunities but somewhat concerned about the focus of some positions she’s seen so far. Responding to wants/desires. Offering a product and fulfilling a need.
  • BIZNOLOGY  |  MONDAY, SEPTEMBER 16, 2013
    [Salesforce.com] The Stratification of Social Media Listening
    Social Media Marketing Converseon DataSift Gnip Radian6 Salesforce.com social listening social media social media listening Tumblr twitter 'Image via CrunchBase. Don’t know if you caught the announcement this morning, but DataSift is now partnered with Tumblr to distribute Tumblr posts to all of their subscribers. Why should you care?
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