| | | Salesforce.com | 838 articles | -
LOOPFUSE | FRIDAY, MAY 17, 2013 New Drupal Plugin release for LoopFuse - now supporting Drupal 7 (D7) To add LoopFuse to Salesforce.com, click here. 'We’ve updated the LoopFuse Drupal Plugin to support Drupal 7! Special thanks go out to: Shakeel Tariq at ValorTech for the Initial patch and Derek Gilmore from DMZ Interactive for updates and testing. Check it out! Let us know how things look. link]. Marketing Automation cms d7 drupal -
MARKETING ACTION | FRIDAY, MAY 17, 2013 Marketo IPO Underscores Growing Value of Marketing In The Enterprise Today the CRM industry is over $18B in size and includes three companies with over $1B in CRM revenue (Oracle, Salesforce.com and SAP) and 19 companies with over $100M in annual revenue. 'We congratulate Marketo on their IPO today, which further validates a very big market that is starting to produce multiple winners. Remember ACT!, -
HubSpot Releases Social Inbox and Reveals So Much More The data includes Web and email behavior captured directly in HubSpot, data imported from Salesforce.com, and whatever else the system has available. Unstated but hovering in the background was the fact that Salesforce.com is an investor in HubSpot and might some day consider buying them to expand its own marketing scope. -
LOOPFUSE | MONDAY, MAY 6, 2013 Gartner Group releases CRM Lead Management Magic Quadrant for 2013 To add LoopFuse to Salesforce.com, click here. 'IT research firm Gartner Group released their 2013 CRM Lead Management Magic Quadrant in the last week or so. This report is valuable to the largest of enterprises who have significant budget available to invest in a complex and expensive CRM Lead Management system (aka, marketing automation). -
NUSPARK | SATURDAY, APRIL 27, 2013 How to Set Up a Promoted Tweet Campaign Targeting Keywords Keyword target examples: manage contacts, new CRM, Salesforce.com, lead management, sales tools, sales management. 'Twitter recently launched a keyword targeting option for Twitter Ads. It’s like Google AdWords-like targeting for Twitter. Below is a video of how it works. click bottom right to enlarge). . . Strategy for Advertisers. .
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LOOPFUSE | FRIDAY, APRIL 26, 2013 Nearstream Social Campaigns Added to LoopFuse To add LoopFuse to Salesforce.com, click here. 'We are continuing to integrate LoopFuse and Nearstream further and added a new selection from the “Campaign” menu in LoopFuse to make accessing Nearstream social campaigns that much easier! We’d love to hear it! We would love you to try out LoopFuse here. -
ONPATH | FRIDAY, APRIL 26, 2013 Nebojsa "Nash" Zgonjanin - Salesforce MVP 2013 'Nebojsa "Nash" Zgonjanin, OnPath''s Salesforce CRM Developer, has once again been awarded MVP (Most Valuable Professional) by salesforce.com. MVPs are recognized for their outstanding contribution, expertise and knowledge in the salesforce.com community. Salesforce.com places extraordinary value on their MVP’s. -
LOOPFUSE | MONDAY, APRIL 22, 2013 3 Keys to Successful Social Selling To add LoopFuse to Salesforce.com, click here. '“Social selling” is getting quite a bit of coverage and discussion these days and I suppose this blog post is evidence of that. So how do you implement a successful social selling program? Start with these three guidelines and you’ll be off to a great start. -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 17, 2013 Lattice Engines Automates All Steps in Prospect Discovery Lattice Engines is directly integrated with cloud-based CRM from Salesforce.com, Microsoft Dynamics, and Oracle, and via file transfer with SAP CRM. 'There’s nothing new about using public information to identify business opportunities: it’s why lawyers chase ambulances and bankers phone lottery winners. -
MODERN B2B MARKETING | MONDAY, APRIL 15, 2013 The Top Takeaways from Marketo Summit to Bring Back to Your Office and Implement If you’re not on Salesforce.com you may have different nomenclature here, but you get the point – marketers speak to people. 'by Dayna Rothman Today we would like to welcome Mason Power as our guest blogger. Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. -
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013 Social Media Marketing Tools For B2B Marketers Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics. -
TOMORROW PEOPLE | FRIDAY, APRIL 12, 2013 Social Media Marketing Tools For B2B Marketers Most B2B companies are already using CRM applications like Salesforce.com that cover the entire sales pipeline. 'For some time now, B2B marketers have doggedly measured the number of their Twitter followers or Facebook ‘likes’. Some rely on their gut feelings, claiming that social media ‘just works’. Campaign Based Publishing. Real Analytics. -
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013 CRM Series: How Much CRM Experience Do You Need to Be Successful with Marketing Automation? Be sure to see some of our client presentations at this year’s Marketo Summit: Using Salesforce.com Dashboards to track and measure MQL’s, SAL’s, and SQL’s. 'by Dayna Rothman We are excited to introduce Michael Loop as today’s guest blogger. How much do we need to know about our CRM system to be good at this marketing automation stuff?” -
MODERN B2B MARKETING | THURSDAY, APRIL 4, 2013 CRM Series: 3 Ways CRM Integration Creates Alignment and Drives Sales Whether you use Salesforce.com, Microsoft Dynamics CRM, or some other platform, the following tips will help you form a clean integration that drives revenue. 'by Dayna Rothman We’d like to welcome Justin Gray as a guest blogger in today’s post. He is the CEO and chief marketing evangelist at LeadMD. The He can be reached at jgray@leadmd.com. -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, APRIL 3, 2013 ReachForce Buys SetLogik: One-Stop-Shopping for B2B Marketing Data Plus Database B2B marketing data vendor ReachForce today announced its purchase of SetLogik , which provides technology to build cloud-based marketing databases and do predictive modeling against them. See my post from last October for more on SetLogik.) There’s an obvious peanut butter-meets-jelly type of logic to this match. Everybody wins! -
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013 ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce. -
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013 ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce. -
B2B LEAD BLOG | WEDNESDAY, APRIL 3, 2013 ReachForce Acquires SetLogik and Launches the ReachForce Connected Marketing Data Hub Designed to integrate with leading marketing and sales automation platforms, like Marketo, Eloqua and salesforce.com, it supports marketing professionals to more effectively collect, qualify, target, and convert leads throughout the buyer’s lifecycle. It was clear what we needed to do to help, and the results are huge. About ReachForce. -
Marketo Files for IPO: Will High Growth Outweigh High Losses? By comparison, Eloqua lost just 7% of revenue in the year before its IPO, and even Salesforce.com, the benchmark for all Software as a Service (Saas) start-ups, lost just 20% of revenue in its final year as a private company. Marketo made good today on its promise to file for an initial public offering (IPO). It’s a major accomplishment. -
VIEWPOINT | TUESDAY, APRIL 2, 2013 Good Reads for B2B Marketing - Advantages of LinkedIn in B2B Marketing Everyone at a company has a role to play in a brand's social media marketing efforts, since you never know whose network will turn out to have a profitable contact in it, executives from Salesforce.com, Cisco Systems and Xerox said at South by Southwest Interactive. The B2B Marketing Advantage of LinkedIn. -
HUBSPOT | TUESDAY, APRIL 2, 2013 A Simple Explanation of the Math Behind 7 Common Marketing Metrics Most public companies like Salesforce.com, NetSuite, etc. There's this misconception that marketers don't know how to do math. Instead of debating whether there's any validity to that statement (because that debate is ridiculous), let's help any marketers out there that aren't confident in their math skills. Note About These Metrics. million. -
DIGITAL B2B MARKETING | TUESDAY, APRIL 2, 2013 B2B Marketing’s Measurement Problem In most B2B organizations, Salesforce.com or a similar solution is the system of record. No one makes a million dollar decision based on one white paper, one email or one Google search. The buying process may take 12 to 18 months. 20 different people may be involved in the decision. Peers, consultants and analysts will provide their input. -
LOOPFUSE | THURSDAY, MARCH 28, 2013 Building the business case for marketing automation To add LoopFuse to Salesforce.com, click here. Marketing budgets are limited and always smaller than we’d like them to be in a perfect world. As a result, marketers have to make hard decisions about what to invest in and how much to invest along with an understanding of the expected return on that investment. So there you have it. -
HUBSPOT | TUESDAY, MARCH 19, 2013 How to Modernize a Public Relations Strategy That's Stuck in the Dark Ages By way of example, you can read HubSpot co-founder Dharmesh Shah’s latest thoughts on business and technology by visiting onstartups.com or read our CMO Mike Volpe’s thoughts on sales and marketing alignment via a guest blog with Salesforce.com. public relations can be a critical ingredient in your marketing mix. 3) Don’t Just Tell, Show. -
LOOPFUSE | MONDAY, MARCH 11, 2013 Create a Leads by Score report in Salesforce.com to prioritize sales efforts We suggest creating a “Leads by Score” report in Salesforce.com with the following column headings: Once this is set up, LoopFuse will continually update the “Last Activity”, “Grade”, and “Score” fields so you can sort and prioritize sales outreach efforts. We’re happy to help! -
ONPATH | FRIDAY, MARCH 8, 2013 10 Ways to Find Gold in your Salesforce.com Database Here are the 10 ways to be a Gold Digger using Salesforce.com. Then create custom fields in Salesforce.com to match with the data and your future marketing campaigns. OnPath Business Solutions is a Certified Administrator and Developer for Salesforce.com. It’s both amazing and unfortunate. Which item did they buy first? - Sales Prospecting Perspective Weekly Recap - Week of March 4, 2013
So with that thinking in mind, this week's post share comes from Salesforce.com's blog written by SalesLoft CEO Kyle Porter. We closed out the first week of March on our run to finish the quarter strong. By maximizing simplicity," Kyle states "you can win more business and close deals faster." Now, on to this week's recap. March 4, 2013. -
LOOPFUSE | MONDAY, MARCH 4, 2013 What's Your Lead Velocity Rate (LVR)? To add LoopFuse to Salesforce.com, click here. If you run a recurring revenue business (SaaS, etc.) then this article by Jason Lemkin is well worth reading. He points out that the best leading indicator of sales pipeline performance is your Qualified Lead Velocity Rate (LVR) which measures your growth in qualified leads month over month. -
WEBBIQUITY | TUESDAY, FEBRUARY 26, 2013 Marketing Automation Systems are on the Rise Marketing Automation and Demand Generation b2b marketing tactics email service providers marketing automation software marketing automation systems Marketo Microsoft Dynamics Raab Associates Salesforce.com what is marketing automationGuest post by Gene Morris. But marketing automation systems aren’t meant to replace personal engagement. -
VIEWPOINT | THURSDAY, FEBRUARY 21, 2013 PowerViews with Bob Perkins: Inside Sales is Here to Stay Bob cites Salesforce.com’s team as an example of a home-based team that schedules two to three major customer trips each year, ensuring a mix of rapid response and personal relationship development. My guest today is Bob Perkins, Founder of AA-ISP and Vice President of Inside Sales at Merrill Datasite. mail communication. isp.org. Stay Tune -
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 20, 2013 Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM 'Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions. About Tomorrow People. About Workbooks. -
TOMORROW PEOPLE | WEDNESDAY, FEBRUARY 20, 2013 Tomorrow People Leaves Salesforce.com in Favour of Workbooks CRM Tomorrow People has selected British Cloud CRM provider Workbooks.com to replace its Salesforce.com CRM system after two years of using the Salesforce Professional Edition. Tomorrow People will use Workbooks to manage its customer details and interactions. About Tomorrow People. About Workbooks. -
FEARLESS COMPETITOR | TUESDAY, FEBRUARY 19, 2013 “All there is in business is (digital) marketing and innovation” – Peter Drucker Technology cloud – software to manage these processes, such as Marketo/Eloqua/Salesforce.com. 'Buffer “Business has only two functions — marketing and innovation.” Digital Marketing). ? Peter F. Drucker. He did not use the term digital marketing, but it was added to bring his quote up to date.). The late Peter Drucker is right. -
B2B LEAD GENERATION BLOG | MONDAY, FEBRUARY 18, 2013 Sales and Marketing: The technology behind CRM The first technology that comes to mind is CRM software, such as Salesforce.com or Microsoft Dynamics. Tweet Customer relationship management (CRM) is defined a number of different ways. At the same time, the real engine driving CRM and keeping prospects moving through the sales funnel is technology. Marketing, Sales (and IT) alignment. -
THE POINT | MONDAY, FEBRUARY 11, 2013 Measuring the True Impact of Marketing Campaigns: A Conversation with Bonnie Crater In 2011, she became President and CEO of Full Circle CRM , a company dedicated to helping VPs of Marketing use Salesforce.com to get accurate and useful performance data about marketing campaigns. sat down with her recently to find out more about her company and what makes their solution different. HS: What’s the key problem you solve? -
THE ROI GUY | WEDNESDAY, FEBRUARY 6, 2013 On Demand: Leveraging Tablets to Increase Selling Effectiveness Sales Enablement salesforce.com the challenger sale Tablets Pisello Alinean Value Selling Sales Tools Provocative Selling ipadHow to leverage tablets to increase selling effectiveness and enhance conversations your sales reps have with your buyers? Q&A session with Jim Ninivaggi, Sales Enablement Services Director from SiriusDecisions. -
MARKETING ACTION | MONDAY, JANUARY 28, 2013 Rapid Notify Sees 20% Leap in Closing Rates To that end, the company researched vendors using Salesforce.com’s AppExchange, and then interviewed them all. We love success stories, especially when it’s our customers experiencing the success. The next step was using a third-party email service provider, a solution Rapid Notify quickly outgrew. -
B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013 Top 50 B2B Marketing Influencers On Twitter Marketingcloud – Marketing Cloud – An extension of SalesForce.com, an integrated way of utilizing SalesForce in the Cloud. Who are the top B2B Marketing influencers on twitter? Earlier this month, I released the 20 B2B Marketing Blogs you need to read. And I quickly found that no list is perfect.). Cambridege, MA – [link]. -
SALES INTELLIGENCE VIEW | THURSDAY, JANUARY 24, 2013 3 Key Behaviors that Guarantee a Great Customer Service Team Use the in-CRM chat systems, such as Chatter for salesforce.com or Activity Feed for Dynamics CRM, to keep everyone in the loop about customer issues. If you’ve invested in a customer success team, you probably already know that its members are as important as your sales team in generating revenue for your organization. Value Your Team. -
BIZNOLOGY | WEDNESDAY, JANUARY 23, 2013 New developments in B2B marketing list acquisition LevelEleven provides a cloud-based platform where sales managers can create fresh and compelling sales contests within Salesforce.com. LevelEleven’s target prospect is a sales manager or sales operations manager in any company that uses Salesforce.com as their CRM system. Photo credit: Wikipedia. new direction in B2B lists. -
LOOPFUSE | TUESDAY, JANUARY 22, 2013 Move Beyond Basic Email Marketing with Prospect Activity Information and Automated Follow Up Emails This manual hand off can be automated via Salesforce.com integration and personalized follow up emails can be sent from a designated salesperson after a selected wait time (a day or two). To add LoopFuse to Salesforce.com, click here. This further leveled the marketing playing field between small and large companies. -
LOOPFUSE | THURSDAY, JANUARY 17, 2013 Marketing Technologies Continue to Advance But the Marketing Playbook Remains the Same To add LoopFuse to Salesforce.com, click here. Marketing is changing both in terms of the technologies available to reach a target audience as well as the expectations that audience has on how they are marketed and sold to. That said, there are some things that have remained the same from the beginning of commerce. Can people reach it? -
SALES INTELLIGENCE VIEW | TUESDAY, JANUARY 15, 2013 How to Appeal to Buyer’s Caution Strong customer success marketing, such as you’ll find from salesforce.com , can show your prospects that everyone else is “already in the know.” Buyers can – and will – learn about your products online. As An appeal to buyers’ caution can paint you in an empathetic light, and build your buyers’ trust in you. -
Interactive 24x7 Content: Why Online Presentations Belong in Every Digital Content Strategy These presentations can be stored just a few clicks away in a library within your CRM such as SalesForce.com. www.knowledgevision.com KnowledgeVision ® Why Online Presentations. Belong In Every Content. Strategy by Michael Kolowich CEO and Founder KnowledgeVision Systems, Inc. MICHAEL KOLOWICH I N T E R ACTIVE INTERACTIVE. The contenders? -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, JANUARY 3, 2013 RedPoint Offers Broad, Deep B2C Marketing Automation That formula fell out of favor when the most prominent CRM system became B2B-oriented Salesforce.com , whose very name reflects its origins in B2B sales automation. Oracle ’s recent agreement to purchase Eloqua reinflamed that wound, since much of the commentary ignored Oracle’s extensive existing suite of consumer marketing systems. -
LOOPFUSE | THURSDAY, JANUARY 3, 2013 A New Year's Resolution Worth Keeping - View Marketing Success Through the Sales Pipeline To add LoopFuse to Salesforce.com, click here. There are many different dimensions to the marketing discipline and no shortage of pundits who expound on the merits and complexities of brand, position, etc. but in reality, the only thing that matters about your marketing efforts are their impact on customer acquisition. -
IT'S ALL ABOUT REVENUE | FRIDAY, DECEMBER 28, 2012 Graphic: The 3 Biggest Marketing Trends of 2012 Salesforce.com unveiled its Social Marketing Cloud , combining its purchases of Radian6 and Buddy Media. by Jesse Noyes | Tweet this Let me start by saying I know, you’ve seen dozens of lists on the most important marketing trends of the year. It’s the end of a busy year, and that tends to put folks in a reflective mood. – graphic. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, DECEMBER 26, 2012 Eloqua, Oracle & Why Modern Marketing Needs Open Systems This means, at a technology level, that integrations with leading CRM systems such as Oracle’s Siebel and other CRM systems, Salesforce.com, and Microsoft CRM are necessary. by Jesse Noyes | Tweet this The following article was co-written by Eloqua’s CEO, Joe Payne , and Chief Technology Officer, Steve Woods. -
LOOPFUSE | WEDNESDAY, DECEMBER 26, 2012 The Most Popular Blog Posts of 2012 Lead Assignment Tips for Salesforce.com + LoopFuse. To add LoopFuse to Salesforce.com, click here. As 2012 comes to a close, we look forward to an amazing 2013 helping our customers become better marketers through the power of marketing automation. The Ten Do’s and Don’ts of Email Marketing. Happy Holidays! -
CROSS-CHANNEL CONVERSATION | FRIDAY, DECEMBER 21, 2012 Four Questions for Neolane’s CEO on the Oracle Acquisition of Eloqua CRM vendors including Oracle, SAP, and salesforce.com have realized that marketing [.]. [Posted by Stephane Dehoche, President and Chief Executive Officer Neolane] 1) What is your reaction to yesterday’s announcement of Oracle acquiring Eloqua? Marketing Automation Stephane Dehoche Posts -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 20, 2012 Oracle Buys Eloqua: Winners and Losers for B2B Marketing Automation So that’s all fine, but what industry observers really want to know is how Salesforce.com will react. Okay, now we can talk about Salesforce.com. Yes, Salesforce.com gets to leverage those partners’ efforts, saving its own funds for other, more strategic investments. per share, which comes to $871 million. recently, so $23.50 -
IT'S ALL ABOUT REVENUE | TUESDAY, DECEMBER 18, 2012 13 Events You Should Attend In 2013 The Holy Grail in cloud computing events, Dreamforce is where salesforce.com Founder & CEO Marc Benioff unveils the latest in greatest in the world of salesforce. by Jesse Noyes | Tweet this Today’s guest post was written by Amanda F. Batista , a freelance writer, editor and content developer. New Media Expo (NMX AKA BlogWorld). -
MARKETING GENIUS BLOG | MONDAY, DECEMBER 17, 2012 World’s Greatest #SocialCRM @Lead_Rocket Goes Public #Beta used Salesforce.com & LinkedIn a bunch. We plan to release more cool features every week or two – some of which include: merge contacts , Salesforce.com integration , Facebook/LinkedIn Pages support , google+ support , deals , contact history , and more. Engagement is what LeadRocket is all about. How could this be? -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 13, 2012 SiteCore Migrates from Web Content Management to Cross-Channel Customer Engagement SiteCore does offer the key B2B marketing automation capability to synchronize with CRM products including Salesforce.com and Microsoft Dynamics CRM. It’s more than three years since my original post about SiteCore’s plans to transform itself from a Web content management system to a platform for cross-channel customer experience management. -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, DECEMBER 4, 2012 MindMatrix Adds Sales Support to Marketing Automation These include landing pages and forms for lead capture; email and postal mail; lead scoring on attributes and behaviors; branching multi-step campaigns; and bi-directional synchronization with Salesforce.com, Microsoft Dynamics, Outlook, and SugarCRM. This is happening to some extent, but not as quickly as I had expected. -
IT'S ALL ABOUT REVENUE | MONDAY, DECEMBER 3, 2012 Australia is Experiencing a Marketing Boom [CHART] You can see it everywhere from the launch of Salesforce.com’s Marketing Cloud to the incredible success of Eloqua Experience 2012. by Andrew Stanbridge | Tweet this There is no denying 2012 has been a big year for Modern Marketers. At Eloqua we have seen this in the form of increased customers as well as partner growth. -
MODERN B2B MARKETING | MONDAY, DECEMBER 3, 2012 CRM Expert David Taber Discusses How Marketing Automation Enhances CRM and Putting Your Leads on a Diet by Jason Miller David Taber is a CRM expert and the author of the book, “Salesforce.com Secrets of Success,” which covers the people, policy, and process issues surrounding effective CRM solutions. B2B Marketing Salesforce.com Thought Leader InterviewsSo the SFA is more about recording than automating. -
LOOPFUSE | FRIDAY, NOVEMBER 30, 2012 Our customers say it best - ISM Automation To add LoopFuse to Salesforce.com, click here. We love to hear from our customers and love even more to feature them here on our blog. d recommend Loopfuse to any small business looking to get started in marketing automation without the financial or time investment required by the competition. ”. Thanks Tim! -
THE FORWARD OBSERVER | MONDAY, NOVEMBER 26, 2012 How B2B Companies Can Know If Their Trade Show Marketing Works An example of a CRM product is Salesforce.com. Artillery B2B Marketing Blog > The Forward Observer B2B companies who measure their trade show ROI are able to increase the effectiveness of their marketing investment and determine which shows are working. And which aren’t. You can determine if a trade show is worth the investment. -
MODERN B2B MARKETING | THURSDAY, NOVEMBER 15, 2012 Mega-List of Features in Marketing Automation (That You Won’t Find in CRM) salesforce.com, Microsoft Dynamics CRM), so why do I need marketing automation ”? Typically, CRM vendors do not provide social functionality, though salesforce.com has made a big push in this area with their acquisitions of Radian6 and Buddy Media. No (except salesforce.com Radian6). No (except salesforce.com Buddy Media). -
INBOUND SALES NETWORK | THURSDAY, NOVEMBER 15, 2012 The 7 Keys to Becoming a Business Development Powerhouse CRM (Customer Relationship Management) like Salesforce.com or SugarCRM that help you track and measure sales activities. If you’re like most companies, you have heard about the importance of getting sales and marketing on the same page. By contrast, companies with poor alignment saw revenues decline by 4%. Step 1: Define funnel. -
LOOPFUSE | FRIDAY, NOVEMBER 9, 2012 East West Manufacturing Uses LoopFuse for Data, Metrics, and Engagement [Video] To add LoopFuse to Salesforce.com, click here. We have great customers here at LoopFuse and love to hear what they have to say about how our product is making a real impact on their business. East West Manufacturing is one of those customers and Andy Reese explains why they love LoopFuse in this video. -
MODERN B2B MARKETING | TUESDAY, NOVEMBER 6, 2012 Lead Qualification Best Practices: Sniff: “Inspect What You Expect” It’s a combination of checking web resources, Salesforce.com information, Marketo Sales Insight , and account background to better understand: Who is your prospect? All the information I needed was already within Salesforce.com. Why are you calling? But do you have something relevant to say if you catch your prospect live? Be prepared. -
LOOPFUSE | WEDNESDAY, OCTOBER 31, 2012 2012 Marketing Outlook Survey Results Webinar Replay [Video] To add LoopFuse to Salesforce.com, click here. We had a great session yesterday going over the survey results from our recent Marketing Outlook Survey. We would love you to try out LoopFuse here. To find out exactly what LoopFuse does, click here. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. -
MODERN B2B MARKETING | FRIDAY, OCTOBER 19, 2012 DF 2012 Interviews: Marketo Executives Talk Shop Bill discusses how Marketo is helping customers get social and how those capabilities integrate directly with salesforce.com. B2B Marketing Salesforce.comby Dayna Rothman Marketo had a huge presence at Dreamforce this year and the marketing cloud was a major focal point for both Salesforce and all of the attendees. Customer.tv -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, OCTOBER 18, 2012 Infor Epiphany Marketing and Interaction Advisor: Good Examples of B2C Marketing Automation The vendor has integrated with Orbis Global for marketing resource management and has an AppExchange integration with Salesforce.com. The remains were scooped up in 2005 by SSA Global, which was itself purchased in 2006 by enterprise software vendor Infor. new user interface is planned for next year. has not bought a specific product). -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 17, 2012 Microsoft Buys Marketing Automation Vendor MarketingPilot: Start of Something Big? It only recently added standard B2B marketing automation features including a customer-level marketing database, outbound email, landing pages, lead scoring, Web behavior tracking, reporting, and Salesforce.com integration. still doubt Salesforce.com will get the message any time soon, but maybe they'll start to reconsider. -
MODERN B2B MARKETING | WEDNESDAY, OCTOBER 17, 2012 Building The Marketer’s Platform: Marketo and the Marketing Cloud [VIDEO] I’ve (almost) recovered after a massive Marketo presence at Dreamforce with our friends at salesforce.com. One of the headlines from Dreamforce was obviously salesforce.com’s launch of their Marketing Cloud. discussed all this and more in this interview with salesforce.com’s Aaron Farley. Check it out. -
IT'S ALL ABOUT REVENUE | SUNDAY, OCTOBER 14, 2012 How Social Collaboration Can Change the 80/20 Rule [CHART] Here at Eloqua, we intuitively believe that, and we are using Salesforce.com Chatter as our internal collaboration tool. recently watched a TED talk by Clay Shirky on the role of social collaboration tools in business that made the statement: if your system is designed to give up on 20% of the value, you should redesign the system. - Sales Prospecting Perspective Weekly Recap - Week of October 8, 2012
wanted to share a post from their site that discusses one of Salesforce.com's latest releases, Social Key. Salesforce.com’s New Social Selling Platform , Jon Birdsong, Sales and Marketing Executive for Salesloft, gives a great breakdown of some the key's (bad pun intended) and benefits this new application will provide for sales reps. -
CUSTOMER EXPERIENCE MATRIX | WEDNESDAY, OCTOBER 10, 2012 SetLogik Offers B2B Marketers a Real Marketing Database originally saw SetLogik as a tool to associate marketing leads with sales opportunities, even when they are not connected directly within Salesforce.com. This has been sadly lacking in most B2B marketing automation systems, which supplement the Salesforce.com database with barely-extensible lead profiles and contact histories. -
LOOPFUSE | MONDAY, OCTOBER 8, 2012 Replay of LoopFuse and Salesforce.com training session [video] To add LoopFuse to Salesforce.com, click here. CRM Integration Marketing Automation Salesforce.com crm lead management Salesforce.com IntegrationTo finish off the month of September, we had a product training session that focused on getting LoopFuse integrated with Salesforce. Mapping custom SFDC fields in to LoopFuse. -
MARKETING GENIUS BLOG | WEDNESDAY, OCTOBER 3, 2012 Going Guerrilla – our week at Dreamforce 2012: As most of you know, last week salesforce.com held their 10th annual Dreamforce conference located in spectacular San Francisco, California. Wow what a week that was! More than 70,000 people attended this premier Cloud based conference across 4 days with hundreds of breakout sessions and exhibitors. -
CUSTOMER EXPERIENCE MATRIX | TUESDAY, OCTOBER 2, 2012 KXEN Packages Automated Predictive Models within Salesforce Apps As I mentioned in my Marketing Automation Beer Goggles post, KXEN introduced a free lead scoring app for Salesforce.com users at Dreamforce. Scoring happens within the external application itself – Salesforce.com in this case – allowing the system to update scores as Salesforce data changes without running on KXEN’s own servers. -
LOOPFUSE | FRIDAY, SEPTEMBER 28, 2012 Create a segmented list as a follow up to your next email campaign To add LoopFuse to Salesforce.com, click here. We wanted to highlight a really straightforward and powerful way to increase the performance of your next email campaign by focusing on what you do after sending it. Yes, we know you’ll be watching opens and clicks but we suggest you focus on what happens after those clicks. -
HUBSPOT | THURSDAY, SEPTEMBER 27, 2012 The RIGHT Way to Weave Product Mentions Into Your Marketing But last week, Salesforce.com celebrated the 10th year of it's annual user conference, Dreamforce. Salesforce.com played some really compelling success stories throughout the keynote presentations, and this was -- in my opinion -- the most memorable content from the conference. Everyone wants to market their product like Apple. Me too. -
CUSTOMER EXPERIENCE MATRIX | FRIDAY, SEPTEMBER 21, 2012 Marketing Automation Beer Goggles: What I Think I Learned at Dreamforce I’m writing this on my way home from Dreamforce, the Salesforce.com user conference that has become the primary industry gathering for marketing automation vendors. The theme includes easier connectivity to external data, via standard connectors in general and the Salesforce.com AppExchange in particular. So what did I learn? -
MODERN B2B MARKETING | FRIDAY, SEPTEMBER 21, 2012 Live Blog DF12: Inspiration from Tony Robbins’ Coaching in the Cloud Keynote B2B Marketing Modern B2B Marketing b2b marketing Salesforce.comby Dayna Rothman Dreamforce is sadly coming to a close. What an energizing and inspiring week surrounded by the best of the cloud and beyond. Attendees pile into the huge room in Moscone and get psyched for an energetic and engaging session. You have to start by getting energized. -
MANHATTAN MARKETING MAVEN | FRIDAY, SEPTEMBER 21, 2012 The Coming Battle Over Social CRM The big guys, Oracle, Adobe and Salesforce.com, bought up the first round of start-ups like Vitrue, Buddy Media and Wildfire , who pre-built social media applications and paved the way for thinking about how to identify, engage and stimulate brands’ fans. There’s a colossal social CRM battle shaping up. -
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 20, 2012 Demystifying Social Media for B2B, and I mean, B2B! And try not to confuse B to B with B to C companies that sell technology, like Kobo, or even Salesforce.com as they both have a huge base of end users/fans. This is a guest post by my friend Sharon Miller. Sharon is one of the smartest, most accomplished B2B marketers I know. Enjoy! Let’s face it. get it. m talking hard-core IT. ll tell you. -
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 20, 2012 Live Blog DF 12: Content and Social Marketing Secrets from Copyblogger and Marketo B2B Marketing Modern B2B Marketing b2b marketing B2B social media content marketing Salesforce.comby Dayna Rothman What a whirlwind Dreamforce has been! Both the days and nights have been jam-packed with learning, networking, and having fun. Last night was the legendary Salesforce Gala which featured Red Hot Chili Peppers. Content! -
MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 19, 2012 Live Blog DF12: Accelerate Word of Mouth Marketing with Social Media Promotions, Referral, and Engagement Campaigns B2B Marketing Modern B2B Marketing b2b marketing B2B social media Salesforce.comby Dayna Rothman We are now into the second day of Dreamforce! You can feel the energy in the streets as Salesforce has officially taken over San Francisco. lawn, and of course the hustle and bustle of the expo hall. Very impressive numbers. And what is more? -
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012 Breaking: Salesforce.com Announces the Marketing Cloud. So What is It? The “marketing cloud”, which salesforce.com has hinted at for a while, was announced today at Dreamforce ’12. Marketers who use both Eloqua and salesforce.com will be able to enjoy an enhanced version of the social marketing cloud. Breaking: Salesforce.com Announces the Marketing Cloud. So what is the “marketing cloud?”. -
IT'S ALL ABOUT REVENUE | WEDNESDAY, SEPTEMBER 19, 2012 5 Media Lessons Every Marketer Should Learn Yesterday, I caught a panel led by media prognosticator, Jeff Jarvis , and featuring heavy hitters from Salesforce.com, Newsweek , comScore, and Questus. by Jesse Noyes | Tweet this Dreamforce is the kind of event that touches virtually every industry, not just sales and marketing. The media industry is no exception. Measure What Matters. -
IT'S ALL ABOUT REVENUE | TUESDAY, SEPTEMBER 18, 2012 How Dreamforce Boosts Lead Generation [CHART] With many of our customers using salesforce.com AND also an increasing number of marketers attending, we thought it would be great to see what “effect” Dreamforce had on our customers on lead generation over the past few years. Well the results were pretty clear. Considering Dreamforce was held different months each year (Sept., -
SALES PROSPECTING PERSPECTIVES | TUESDAY, SEPTEMBER 18, 2012 How Do You Know Your Solution's Target Market? You might need them to be an IBM shop or a Salesforce.com user. It’s almost 2013 and innovation has sky rocketed to an all time high. Think of all the technology companies that exist now, solely because of the existence of the “Cloud”. The number of B2B technology companies that have been created just from that one phenomenon is mind blowing. -
HUBSPOT | MONDAY, SEPTEMBER 17, 2012 Will Marketing Technology Look Like iOS Someday? Well, take a look at Salesforce.com's AppExchange. The marketing technology landscape is incredibly vibrant these days. And by "vibrant," I mean something like the Wild West: thousands of pioneers valiantly chasing the future into new and uncharted territory. what do I do with all this?". Consolidation vs. Diversification. Maybe. Neither? -
LOOPFUSE | MONDAY, SEPTEMBER 17, 2012 Secrets to Successful Marketing Automation [report] To add LoopFuse to Salesforce.com, click here. The smart folks over at Heinz Marketing have released a new report on the “ Secrets to Successful Marketing Automation.” ” This is required reading if you are considering marketing automation or have implemented a system and are looking to get more out of it. -
MODERN B2B MARKETING | MONDAY, SEPTEMBER 17, 2012 The Many Faces of the Dreamforce Attendee [Infographic] B2B Marketing Infographic Salesforce.comby Jason Miller It’s finally here! Dreamforce kicks off this week with thousands of B2B marketing professionals descending upon San Francisco for the cloud marketing event of the year. From mannerisms to appearance to shared heroes, check out the graphic below to see where you fit in. Enjoy! -
MODERN B2B MARKETING | SUNDAY, SEPTEMBER 16, 2012 Hidden Dreamforce: Tips for Dreamforce 2012 You Won’t See Anywhere Else To start, salesforce.com does a great job compiling lists of sessions for different tracks, industries, and other themes. These You can screen-print a cool salesforce.com related image on a t-shirt at the User Experience Area in the Dreamforce Developer Zone. Get Wonder where people get their cool salesforce.com clothes and bags? Check -
MODERN B2B MARKETING | SUNDAY, SEPTEMBER 16, 2012 The Big List of Dreamforce Parties B2B Marketing Salesforce.com dreamforce Dreamforce Cocktails Dreamforce Events Dreamforce Partiesby Maria Pergolino You knew it was coming. Here is my big annual list of Dreamforce parties. First, there are a bunch of other lists for Dreamforce Parties and thought I would share these too. Appirio Party App. Dreamforce 12 Party Helper. -
MODERN B2B MARKETING | SATURDAY, SEPTEMBER 15, 2012 13 Famous (and Must-See) Marketers at Dreamforce Lauren Vaccarello, salesforce.com. Director of Online Marketing at salesforce.com. Session: How Salesforce.com Uses Online Marketing to Grow Our Business (FULL). B2B Marketing Salesforce.comby Maria Pergolino Dreamforce is packed with big names. Colin Powell. And who can forget the Red Hot Chili Peppers? Why famous? -
IT'S ALL ABOUT REVENUE | SATURDAY, SEPTEMBER 15, 2012 The Last Minute Guide to Dreamforce Digital Marketing b2b marketing cloud computing Dreamforce Dreamforce 2012 marketing automation salesforce.comby Jesse Noyes | Tweet this The other day a friend of mine gave me a call. I decided to go to Dreamforce,” he said. My first thought: “Dude, you barely have time!”. Pack Lightly. You’ll always go home with more than you came with. -
LOOPFUSE | FRIDAY, SEPTEMBER 14, 2012 See you at Dreamforce next week in San Francisco! Several of us will be in San Francisco next week for Salesforce.com’s annual Dreamforce user conference. CRM Integration Salesforce.com DreamforceThis has become so much more than a user conference and is one of the most significant gatherings of the year focused on software, cloud technologies, and business applications. -
LOOPFUSE | FRIDAY, SEPTEMBER 14, 2012 Small Batch Marketing - What Microbreweries Can Teach Us About Marketing Automation To add LoopFuse to Salesforce.com, click here. What can you learn about marketing automation from microbreweries? Turns out plenty in terms of focus, volume, differentiation, and customer engagement. We agree. but don’t make the only way you communicate. Feel free to add your favorites in the comments below. -
CUSTOMER EXPERIENCE MATRIX | THURSDAY, SEPTEMBER 13, 2012 ClickDimensions Grows Quickly by Offering B2B Marketing Automation as a Microsoft Dynamics CRM Add-On CoreMotives (purchased last March by Silverpop ) has a similar architecture within the Microsoft Dynamics world and Predictive Response (which I haven’t looked at in detail) is a similar add-on to Salesforce.com. Sounds like the idea has legs. The product has matured as well. This is comparable to standard marketing automation products. -
MODERN B2B MARKETING | THURSDAY, SEPTEMBER 13, 2012 11 Tips for Surviving Dreamforce 2012 from the Salesforce MVP’s B2B Marketing Salesforce.com b2b marketingby Jason Miller Dreamforce 2012 is fast approaching and this year’s stellar lineup of keynotes and panels looks incredible. As you dig in and start to plan for the cloud marketing event of the year, we have put together some tips for #DF12. wine)! Geraldine Gray , Senior Consultant, Appirio. -
B2B MARKETING UNPLUGGED | THURSDAY, SEPTEMBER 13, 2012 Finally, A Marketing Book That Helps Salesforce.com successfully beat Siebel using ease-of-use vs. feature bloat; Hyundai took on Honda on the basis of same-car-better-price and, apparently Microsoft had no choice but to squish Netscape when it dared to start a browser race. Interesting things happen when we tidy up. The deal is this: there are five ways to attack a market. -
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, SEPTEMBER 12, 2012 Inside Sales Is The New Outside Sales Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Inside Sales is “remote selling” or the “virtual salesperson” who interacts professionally from a remote location. versus 0.5% Sales -
BUSINESS GROWTH DEVELOPMENT | WEDNESDAY, SEPTEMBER 12, 2012 Inside Sales Is The New Outside Sales Even Marc Benioff the salesforce.com founder admitted in his book Behind the Cloud that they “grew their company for the first five or six years with a telesales or Inside Sales model.” Marc Benioff started salesforce.com with Inside Sales during the First 6 Years – (AP Photo/Ben Margot, File). versus 0.5% Related articles. | |