• OPENTOPIC  |  MONDAY, AUGUST 22, 2016
    [Salesforce.com] 8 Salesforce Buys Boost Analytics, Machine Learning Portfolio – InformationWeek
    Online CRM and enterprise applications provider Salesforce.com has been snapping up different companies, small and large, in a series of. SaaS-based enterprise application and CRM giant Salesforce has accelerated its acquisition pace recently, snapping up eight companies, large and small, over the past several months. Marketing Technology
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Salesforce.com] Mi6 Agency’s Top Charts for August 2016
    Salesforce.com makes it’s debut at #10 as Samsung falls out of the top 5.  GE makes to second largest leap in the wake of significant partnerships and their push to open development channels. Two charts will be featured each week with some insights and thoughts from the author. Week of August 8th. Week of August 1st. Sources. N.p., 8 Aug.
  • MI6 MARKETING AGENCY  |  TUESDAY, AUGUST 16, 2016
    [Salesforce.com] Mi6 Agency’s Top Charts for August 2016
    Salesforce.com makes it’s debut at #10 as Samsung falls out of the top 5.  GE makes to second largest leap in the wake of significant partnerships and their push to open development channels. Two charts will be featured each week with some insights and thoughts from the author. Week of August 8th. Week of August 1st. Sources. N.p., 8 Aug.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles. Infer is honored to be named a 2016 CRM Market Rising Star! You can read the full write-up on Infer here , or below.
  • INFER  |  WEDNESDAY, JULY 27, 2016
    [Salesforce.com] Infer Named a 2016 CRM Market Rising Star
    Also new to the platform is a connector with Salesforce.com, which enables marketers to combine prospect data with Infer’s library of external signals to create customer profiles. Infer is honored to be named a 2016 CRM Market Rising Star! You can read the full write-up on Infer here , or below.
  • WEBBIQUITY  |  TUESDAY, JULY 12, 2016
    [Salesforce.com] The 14 Best Marketing Automation Tools
    Now owned by and tightly integrated with Salesforce.com, Pardot should at least be on the consideration list of marketing automation tools for any SMB already using Salesforce. Integrates with popular platforms like Microsoft Dynamics and Salesforce.com. Marketing can’t be automated.) Google Review Count: 93,900. Pricing:  free.
  • LEAD LIAISON  |  TUESDAY, JULY 5, 2016
    [Salesforce.com] Marketing Automation Software Provider Increases Opportunities for B2C Companies and Educational Institutions with Enhancements to its App on the Salesforce AppExchange, the World’s Leading Enterprise Marketplace
    Salesforce, AppExchange and others are among the trademarks of salesforce.com, inc. Press Releases Revenue Generation Blog CRM CRM Integration Person Accounts Press Release Salesforce.comLead Liaison announced support for Salesforce Person Accounts as part of its growing offering of integrated sales and marketing solutions.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions.
  • OPENTOPIC  |  SUNDAY, JULY 3, 2016
    [Salesforce.com] Salesforce and Workday Are Good Investments
    Salesforce.com (NYSE:CRM) is one of those leading companies providing cloud computing solutions. Opentopic blog >> opentopic.com Several companies are migrating to the cloud platform. It has a strong product portfolio with over 100,000 customers and offers cloud-enabled CRM (Customer Relationship Management) solutions.
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, JULY 1, 2016
    [Salesforce.com] YesPath Takes Its Own Route to Managing ABM Journeys
    Model inputs include content consumption as sourced from Bombora, behaviors captured by a YesPath Javascript tag on the marketers’ own Web site and emails, and campaign responses imported from CRM ( Salesforce.com only so far) and marketing automation (the first integration will be announced shortly). But don’t tell anyone I told you.)
  • OPENTOPIC  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] Top 5 Benefits of Marketing Automation for B2B Companies
    Opentopic blog >> salesforce.com When it comes to marketing, B2Bs face unique challenges. What methods do you use to grow your customer base? What about developing those critical customer relationships? What about budget, and headcount? One solution to these and other problems, is marketing automation. Marketing ROI Cmo marketing ro
  • READYPULSE  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] ReadyPulse Named Winner of Red Herring’s Top 100 North America Award
    Red Herring editors were among the first to recognize that companies such as Facebook, Twitter, Google, Yahoo, Skype, Salesforce.com, YouTube, Palo Alto Networks and eBay would change the way we live and work. “In 2016, selecting the top achievers was extremely difficult,” said Alex Vieux, publisher and CEO of Red Herring. SAN CARLOS, Calif.–ReadyPulse,
  • KOMARKETING ASSOCIATES  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] 8 Great LinkedIn Groups for B2B Marketers
    Salesforce.com. From the group introduction: Salesforce.com. Admin Stephen Cummins runs the Salesforce.com group like a high quality magazine , carefully vetting submissions so engagement, dialogue, and value for members can be better realized. It is no secret that LinkedIn is a valuable social media platform for B2B marketers.
  • LEAD LIAISON  |  WEDNESDAY, JUNE 29, 2016
    [Salesforce.com] How to Make Your Mobile Marketing Work Harder
    This article was posted as a Guest Blog Post by Jennifer B as it relates to Salesforce.com. Does your mobile marketing match your consumers’ use of their devices? If you’re like most companies, the answer is “Probably not.”. How you reach them depends in part on the individual setups they have—push notifications, for example.
  • OPENTOPIC  |  TUESDAY, JUNE 28, 2016
    [Salesforce.com] Great Customer Experience Starts With Customer Service
    Opentopic blog >> salesforce.com Keith Pearce is VP of Marketing for Service Cloud at Salesforce. An industry veteran who got his start close to 20 years ago at Siemens, he’s a firm believer in the transformative value of great customer service — both to companies and to their customers. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Put Your Ad Spend Where Your Audience Is
    Opentopic blog >> salesforce.com You may have heard the phrase “put your money where your mouth is”, meaning back up what you say with action. The same is true in advertising in the sense that you should put your ad spend where your audience spends time. Marketing ROI Cmo marketing roi
  • LATTICE  |  THURSDAY, JUNE 23, 2016
    [Salesforce.com] Security Never Takes a Holiday
    Amazon, Rackspace, Salesforce.com and others are all great choices for hosting company applications and resources, as they all provide a secure foundation. We’ve been hearing an increasing number of questions about data security, specifically about security certifications. Does purchasing a safe car make you a safe driver? Their J.D.
  • OPENTOPIC  |  WEDNESDAY, JUNE 22, 2016
    [Salesforce.com] The Domino Effect of Training Sales Managers
    Opentopic blog >> salesforce.com Imagine you must knock down 10 dominoes. What is the most efficient way to do that? Most people would go straight to the obvious solution: Line up the dominoes one behind the other, knock over the first one, and allow physics to handle the rest. I don’t know anyone who would choose to line them up.
  • OPENTOPIC  |  TUESDAY, JUNE 21, 2016
    [Salesforce.com] Salesforce Pardot Update Tracks B2B Marketing Campaign Effectiveness
    Salesforce.com is releasing an update to its Pardot marketing automation software, which is designed to give marketers a more detailed yet easier visual view of how various aspects of a campaign are performing. Salesforce describes the new Engagement Studio. Marketing ROI Cmo marketing roi
  • OPENTOPIC  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] Want to Speak at Dreamforce?
    Opentopic blog >> salesforce.com Dreamforce 2016 Call for Speakers is open — Do you think you have what it takes to be selected? With Dreamforce rapidly approaching, we launched our Call for Speakers a few weeks ago and the response has been incredible. Marketing ROI Cmo marketing roi
  • BIZIBLE  |  FRIDAY, JUNE 17, 2016
    [Salesforce.com] AdWords Conversion Import for Salesforce: Unpacking what it means for B2B marketers
    For example, Salesforce might run an ad that directs to a salesforce.com domain. Google AdWords recently launched an integration with Salesforce that connects AdWords data with Salesforce. We will sort through those details and unpack the impact of this product for B2B marketing measurement. What is it good for? Why is it useful? Yes or no.
  • OPENTOPIC  |  TUESDAY, JUNE 14, 2016
    [Salesforce.com] Mobile Ate the World, and Google and Facebook are Mobile
    Opentopic blog >> salesforce.com As I walked to the grocery store with my friend the other day, he pointed how glued I was to my smartphone. I “obviously” had to check the Facebook notifications on the live video I created earlier in the day, only to get distracted by the latest posts on my feed. But as soon as I.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, JUNE 13, 2016
    [Salesforce.com] Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners
    It still feels odd to think of a software company owning a data business, although Salesforce.com bought Jigsaw (now Data.com) in 2010 and Oracle purchased the BlueKai and Datalogix in 2014. Microsoft surprised pretty much everyone today by announcing a $26.2 billion acquisition of LinkedIn. customer data platforms linkedin madtech microsof
  • RADIUS  |  MONDAY, JUNE 13, 2016
    [Salesforce.com] LinkedIn-Microsoft Deal Means The Intelligent Cloud Is Here
    This customer master will enhance the quality of CRM data and will push more enterprises to potentially leave other SFA solutions like Salesforce.com, Oracle Fusion, and SAP and towards Microsoft Dynamics CRM. Surprisingly, many analysts are calling this a “social” consumer acquisition, rather than an enterprise one.
  • OPENTOPIC  |  THURSDAY, JUNE 2, 2016
    [Salesforce.com] Salesforce to Buy Demandware for $2.8 Billion
    Opentopic blog >> wsj.com Salesforce.com Inc. agreed to buy Demandware Inc. for $2.8 billion, adding e-commerce to its portfolio of online sales and marketing services. The deal is Salesforce’s largest acquisition to date. Marketing ROI Cmo undefined marketing roi
  • FATHOM  |  TUESDAY, MAY 17, 2016
    [Salesforce.com] Getting to the Heart of It: CRM Technology
    As a refresher—or if you’re not already aware—here are some of the most popular CRM tools on the market today: Salesforce.com. What’s interesting, though, is that even though search volume for Salesforce.com—the top provider of CRM software—was around the same levels in 2005, it has actually skyrocketed in recent years. Hubspot.
  • VIEWPOINT  |  FRIDAY, MAY 13, 2016
    [Salesforce.com] What Do You Sell, Who Do You Sell It To and Why Everyone Has to Have The Same Answer
    couple of years ago I wrote a blog for Salesforce.com about lead definition. How to define a lead and gain agreement is the first of 7 Truths about Sales and Marketing that CEOs need to know. This post is part of a series about the CEO’s role in eliminating wasted marketing spend and increasing sales results. Define what a lead is.
  • OPENTOPIC  |  SUNDAY, MAY 8, 2016
    [Salesforce.com] Here’s what Salesforce’s growth will do for Indiana
    Salesforce.com Inc.’s Opentopic blog >> indystar.com Salesforce’s expansion into Chase Tower, seen in the background, will generate millions of dollars in economic impact for Downtown Indianapolis. Photo: IndyStar file photo)Buy Photo Salesforce’s growth in Indianapolis likely will resonate far beyond Chase Tower.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MAY 5, 2016
    [Salesforce.com] Engagio Goes Beyond Account Based Marketing to Unify Marketing, Sales, and Service
    Like Engagio’s earlier analytics products, PlayMaker starts by pulling data from Salesforce.com CRM and attaching leads to accounts. Maybe you think Account Based Marketing is utterly revolutionary or maybe you think it’s nothing new at all. None of that matters, according to Engagio ’s Jon Miller, because ABM is dead. But I digress.
  • INFER  |  THURSDAY, MAY 5, 2016
    [Salesforce.com] Infer’s Self-Service Profiling Revolutionizes Predictive Sales and Marketing
    Leveraging a pre-built connector for Salesforce.com, the platform quickly combines a company’s prospect data with Infer’s proprietary signals. Press Release:  New Release of Infer Platform Helps Companies Go Beyond Lead Scoring to Boost Go-to-Market Impact and Drive Revenue Growth. About Infer.
  • THE POINT  |  TUESDAY, MAY 3, 2016
    [Salesforce.com] Salesforce “State of Marketing” Report: Better Happy Than Good
    B2B Marketing Campaign Measurement Campaign Planning Demand Generation Market Research Marketing Technology Social Media Social PPC b2b marketing trends marketing measurement marketing metrics marketing performance marketing ROI marketing technology marketing trends martech salesforce.com state of marketing
  • OPENTOPIC  |  FRIDAY, APRIL 22, 2016
    [Salesforce.com] 5 Killer Reasons Why Account-Based Nurturing Is Critical to Your B2B Marketing Strategy
    Opentopic blog >> salesforce.com Having run a few different marketing organizations over last few years, I’ve become more intimately aware of how to drive leads into a CRM and how to continually email those leads using different types of lead nurturing programs. Marketing Technology Cmo undefined
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 13, 2016
    [Salesforce.com] Thunderhead ONE Provides Powerful Journey Orchestration
    There are prebuilt API connectors for Salesforce.com CRM, Microsoft Dynamics CRM , and SAP Cloud for Customer. As I wrote a couple of posts back , I’ve recently noticed a new set of vendors offering “journey optimization engines”*. The key feature of these systems is they select customer treatments based on movement through a journey map.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, APRIL 6, 2016
    [Salesforce.com] Salesforce Purchases Deep Learning Artificial Intelligence Vendor MetaMind: Yeah, That's a MarTech Trend
    It’s worth a brief note to record that Salesforce.com purchased artificial intelligence vendor MetaMind on Monday. This vision of pervasive AI is how I personally expect the industry to develop. Those benefits are two sides of the same coin. It’s safe to assume that other major platform vendors will follow a similar path.
  • BIZIBLE  |  WEDNESDAY, MARCH 30, 2016
    [Salesforce.com] You’ve Set Up Marketo And Salesforce -- Now What? Why You Still Need Attribution
    While it’s a step in the right direction, “it doesn’t then connect the dots back into Marketo or Salesforce.com for that true 360-[degree] view of the customer.”. B2B marketing operations professionals have successfully staked a claim as marketing automation data process experts. What did they do when they visited the website?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, MARCH 29, 2016
    [Salesforce.com] Hive9 Marketing Performance Management Includes Customer Journey Optimization
    Integration with Oracle Eloqua and Salesforce.com lets a new tactic automatically create a corresponding campaign in either system. Standard integrations are available for Salesforce.com, Oracle Eloqua, Marketo , Google Analytics , Adobe Marketing Analytics , and other systems. What the heck does that last sentence mean? It’s bright.
  • CLOUD POTENTIAL  |  MONDAY, MARCH 28, 2016
    [Salesforce.com] Turning CRM into a revenue generator
    We have used Salesforce.com for years. By Jennifer Smith, Director of Global CRM and Global Digital Marketing, MasterCard. One of the things that fascinates me about CRM is how the data you gather can be used to identify opportunities for commercialization of the data. This is perceived as the Holy Grail. What do we have access to?
  • THE ROI GUY  |  MONDAY, MARCH 28, 2016
    [Salesforce.com] Forbes Insights: Value First
    Alinean CSO Insights Forbes Pisello Sales Enablement sales execution salesforce.com Value Selling Value StoryHigh performers have a need and desire to help a customer solve a problem, to create value for them. But you fail if you are just talking about yourself.
  • OPENTOPIC  |  FRIDAY, MARCH 25, 2016
    [Salesforce.com] Customer Journey Mapping Explained
    Opentopic blog >> salesforce.com A customer journey map is a visual representation of every experience your customers have with you. It helps to tell the story of a customer’s experience with your brand from original engagement and into hopefully a long-term relationship. At first glance, a customer’s journey is pretty simple.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, MARCH 16, 2016
    [Salesforce.com] Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences
    Mariana has prebuilt integrations with Twitter, Facebook, Salesforce.com CRM, Pardot, Eloqua, and Marketo. Can computers understand an individual human’s personality (and then, presumably, use that understanding to better target marketing messages)? But many of your marketing targets are less visible. This is where Mariana comes in.
  • CUSTOMER EXPERIENCE MATRIX   |  SUNDAY, MARCH 6, 2016
    [Salesforce.com] ICON16: How Infusionsoft Plans To Dominate Small Business Marketing (and Make Life Better For Small Businesses Everywhere)
    The total market is larger because Infusionsoft can also sell to companies outside the U.S. ** To put this in perspective: five million clients at $3,000 per client would give Infusionsoft $15 billion revenue, ranking it just behind SAP as the worlds fifth-largest software company and nearly three times Salesforce.com's 2016 revenue of $6.67
  • ANNUITAS  |  TUESDAY, MARCH 1, 2016
    [Salesforce.com] A Structured Approach to Demand Generation Analytics
    Connect account-level outcomes to contact-level activity : CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Big Data propaganda is rampant these days. One analytics vendor after another is selling you on their ability to analyze and make sense of “any” data. Demand Garbage in; garbage out.
  • BIZIBLE  |  MONDAY, FEBRUARY 29, 2016
    [Salesforce.com] 3 Skills Demand Generation Marketers Must Master Or Risk Going Extinct
    CRM platforms such as Salesforce.com are largely organized around account and opportunity objects. Demand gen marketers are a lot like hunter gatherers. hunter gatherer’s basic job is to track and hunt for food. Successful hunters were the ones who could understand the landscape, recognize the tracks of animals, and predict their location.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, FEBRUARY 25, 2016
    [Salesforce.com] Azalead Account Based Marketing Tracks Web Site Visitors, Orchestrates Outbound Messages, and Reports on Results
    Azalead has API-level integration with Salesforce.com and Microsoft Dynamics CRM. Account Based Marketing. Perhaps you’ve heard of it? Okay, just kidding: ABM gets just slightly less attention than Donald Trump and arguably generates a similar amount of confusion. You can download them both here. market. So, what information is missing here?
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, FEBRUARY 2, 2016
    [Salesforce.com] Claritix Assembles Marketing Data for Analysis: Maybe That's Enough
    The system has prebuilt connectors to import data from popular vendors including Salesforce.com , Marketo , Hubspot , SAP , SugarCRM , and Facebook. Most of the work in any marketing analytics project is integrating data from multiple systems. Here’s a deeper look. It can connect with others through standard APIs.
  • JUNTA 42  |  SATURDAY, JANUARY 30, 2016
    [Salesforce.com] This Week in Content Marketing: Stop It! Content Marketing is NOT a Game of Traffic
    Robert and I predict it will make several more acquisitions in 2016 (possibly SalesForce.com?) to further strengthen its marketing tool set and to drive growth. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. Could this be part of a marketing technology play? This week’s show.
  • CUSTOMER EXPERIENCE MATRIX   |  WEDNESDAY, JANUARY 20, 2016
    [Salesforce.com] True Influence InsightBASE Simplifies Use of B2B Intent Data
    InsightBASE has standard integrations with Marketo , Oracle Eloqua , and Salesforce.com. Intent data is one of hottest topics in marketing today – see, for example, Oracle’s recent purchase of AddThis. Intent-based email lists are obviously contactable but volumes are often quite low. The mechanics of InsightBASE are straightforward.
  • CUSTOMER EXPERIENCE MATRIX   |  TUESDAY, DECEMBER 22, 2015
    [Salesforce.com] Brightfunnel Gives B2B Marketers Self-Service Revenue Attribution
    Brightfunnel reads lead, account, and opportunity data from Salesforce.com and supplies missing connections based on things like company name. Since Salesforce.com can also capture lead source (i.e., But while keeping score in golf is simple, figuring out the impact of marketing programs is quite tough.
  • EMEDIA  |  FRIDAY, DECEMBER 11, 2015
    [Salesforce.com] Salesforce
    Salesforce Bulletin Example See all emedia audiences Audience: Marketing and sales managers, and IT managers, with a strong vested interest in the Salesforce.com CRM platform; CRM managers, end users, Marketing/Sales Management Audiences Salesforce Homepage Article
  • SALESPREDICT  |  MONDAY, NOVEMBER 30, 2015
    [Salesforce.com] Do Your 2016 Sales & Marketing Plans Align with Your Company Goals?
    If you're looking for solutions that integrate with Salesforce, you'll find thoroughly tested, and SFDC-certified solutions on the Salesforce.com AppExchange. Here’s how top B2B companies approach annual planning. And, if you search the web, you won't find much to guide you on the process. If not, what didn’t go as planned?
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, NOVEMBER 28, 2015
    [Salesforce.com] Model Factory from Modern Analytics Offers High Scale Preditive Modeling for Marketers
    Better still, Modern Analytics has experience connecting to APIs of common data sources such as Salesforce.com , so a new feed from a familiar source usually takes just a few hours to set up. Remember when I asked two weeks ago whether predictive models are becoming a commodity ? Can free toasters* and a loyalty card be far behind? How high?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, NOVEMBER 5, 2015
    [Salesforce.com] Teradata Plans to Sell Its $200 Million Marketing Application Business. Any Takers?
    Point of reference: Salesforce.com reported $505 million revenue for its B2C marketing cloud in 2015.) Teradata today announced it plans to sell its Marketing Applications business. I’ll drop the usual analyst pose of omniscience to admit I didn’t see this coming. One bit of evidence: the Aprimo brand was dropped in 2013. So what happens now?
  • SNAPAPP  |  MONDAY, NOVEMBER 2, 2015
    [Salesforce.com] Note From the CEO: Series A Announcement
    If we can make SnapApp an amazing experience for our team and channel that into success for our customers, we can be the next Salesforce.com, the next Oracle, the next Adobe – and that’s our ambition. As CEO, I spend a lot of time thinking about one thing: “How do we make our customers successful?”. We’re all about experiences.). Questions?
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Openprise Gives Marketers Easy(ish) Tool to Manage Their Data
    Most are marketing and sales operations staff supporting Salesforce.com and Marketo who use Openprise to supplement the limited data management capabilities native to those systems. Openprise falls roughly into this second category. It’s primarily used to set up data processing flows for data cleaning, matching, and lead routing.
  • AMPLIFINITY  |  THURSDAY, OCTOBER 29, 2015
    [Salesforce.com] Why sales isn’t off the hook for generating referral leads
    Originally published on Salesforce.com. Salespeople aren’t the only ones who understand the value of referrals. Marketers get it, too, and they’re ready to help sales teams generate more referrals and follow up on the great leads. Sound too good to be true? It’s not. What sales exec wouldn’t love that?
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, OCTOBER 23, 2015
    [Salesforce.com] Teradata Adds a Data Management Platform To Its Marketing Cloud.Who Will Be Next?
    already expected the other cloud vendors to do this eventually; now I expect that will happen even sooner. I’m looking at you, Salesforce.com. Teradata on Tuesday announced it is adding a data management platform (DMP) to its marketing cloud through the acquisition of Netherlands-based FLXone. So I won’t name names.
  • LEANDATA  |  FRIDAY, OCTOBER 9, 2015
    [Salesforce.com] Getting Your Leads to the Correct Place
    The Salesforce.com CRM platform doesn’t make it easy to connect leads and accounts because they essentially live in different data silos. Smart B2B salespeople and marketers have embraced this reality: Not every lead matters. That’s precisely why Account-Based Marketing has taken off as a business strategy. Those are precious.
  • LEANDATA  |  TUESDAY, SEPTEMBER 29, 2015
    [Salesforce.com] Why Three Top Marketers Saw The Light About Account-Based Marketing
    LeanData matches leads to accounts in the Salesforce.com platform, which enables businesses to act on their ABM strategy. Confession is supposed to be good for the soul. They took turns repenting the error of their previous marketing ways and explaining how they now are committed to overhauling the lead-driven paradigm that still exists.
  • CMO ESSENTIALS  |  TUESDAY, SEPTEMBER 22, 2015
    [Salesforce.com] Dreamforce 2015: Focus on Insight-Driven Customer Success
    I spent last week at Salesforce.com’s annual user conference: Dreamforce. Similar to years past, the event was massive. Its 150,000 registrants (end-users, technology and service providers, as well as analysts like myself) took over downtown San Francisco. As anticipated, Salesforce used the event to announce numerous new capabilities: 1.
  • SALES INTELLIGENCE VIEW  |  TUESDAY, SEPTEMBER 15, 2015
    [Salesforce.com] Open Lounge: Day One Inspires at Dreamforce
    Market Intelligence df15 Dreamforce dreamforce 15 dreamforce 2015 dreamforce events dreamforce insideview dreamforce marketing dreamforce parties dreamforce sessions dreamforce talks salesforce CRM insideview salesforce insideview salesforce.com insideviewInsideView’s Open Lounge at Dreamforce started of […].
  • THE ROI GUY  |  THURSDAY, SEPTEMBER 10, 2015
    [Salesforce.com] Growing Value: The Value Selling and Realization Summit
    Featured value experts include: John Foster (salesforce.com), David Breaugh (SAP), Cheik Daddah and Scott Sendel (Oracle), Michael Mitterer (IBM), Doug May (Splunk), and Jack Keen (Author / ROI Institute). Did you know …. Yet, only 7% of buyers say your content and sales reps as value-focused. Sign-up now - https://summit.vsrcouncil.org/.
  • LEANDATA  |  THURSDAY, SEPTEMBER 10, 2015
    [Salesforce.com] Dreamforce Extravaganza is about to Arrive in Style
    But so many business professionals are about to converge upon San Francisco for the annual Dreamforce conference that host Salesforce.com has chartered a Celebrity Cruises ocean liner to be docked at Pier 27. We probably should start with the boat. Well, it’s not exactly a “boat.” And that explains the need for the additional cabin space.
  • BIZNOLOGY  |  TUESDAY, SEPTEMBER 8, 2015
    [Salesforce.com] Top tools to keep your contacts in order. in theory
    Application programming interface Azmi v Kirklees Metropolitan Borough Council Berlin Blog Audience Customer relationship management Google Huawei ios iPad IPhone linkedin Motorola Now Salesforce.com Smartwatch The New York TimesI’m always struggling with my contacts.  I think I have too many now. It’s like a lawn in the Spring.
  • READYPULSE  |  SATURDAY, AUGUST 22, 2015
    [Salesforce.com] AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner
    These events have featured dozens of break-out companies before they became household names, including Pixar, Google, Salesforce.com, Skype, MySQL, YouTube, Tesla, Facebook and Twitter. AlwaysOn Announced ReadyPulse as a Global 250 Top Private Company Winner. In 2013, ReadyPulse was named a Top Private Company to Watch by AlwaysOn. Press
  • SNAPAPP  |  MONDAY, AUGUST 10, 2015
    [Salesforce.com] Is Interactive Content Part Of Your Marketing Stack?
    Marketers spend a lot of time and money investing in the right infrastructure and analytics – platforms like Salesforce.com, Marketo, Eloqua, Omniture, Google Analytics and more. You’re a tech-savvy marketer. So you’re always on the lookout for funnel-boosting new technologies at each layer in your marketing stack. Distribution. Metrics.
  • THE ROI GUY  |  THURSDAY, AUGUST 6, 2015
    [Salesforce.com] Going to DreamForce? Get your VIP Tickets for the Smart Selling Tools Lounge
    Alinean Book Dan Sixsmith Dreamforce Frugalnomics Survival Guide nancy nardin Pisello salesforce.com Smart Selling ToolsGet a free signed copy of the latest book from Alinean CEO Tom Pisello - The Frugalnomics Survival Guide - How to Use Your Unique Value to Market Better, Stand Out and Sell More. link].
  • BIZNOLOGY  |  TUESDAY, JULY 28, 2015
    [Salesforce.com] My online influencer research and engagement process
    Content Marketing Influencer Marketing Internet Marketing Social Media Marketing 37signals American Broadcasting Company Arthur Ashe Courage Award Author Autopilot basecamp British Summer Time Customer relationship management Facebook Facebook features Google Google Search Highrise linkedin Salesforce.com twitter YouTubeReally big. Got it?
  • B2B MARKETING INSIDER  |  TUESDAY, JULY 28, 2015
    [Salesforce.com] 10 Marketing Over Coffee Podcasts You Should Check Out
    He led social at Salesforce.com, co-founded Addvocate and according to John is now doing something stealth at the time of this writing around an electric car. Podcasts (And Coffee) Are Hot! Recently I was interviewed by Marketing Over Coffee podcast host John J. What is Marketing Over Coffee ? The show is hosted by  John J. Seth Godin.
  • AMPLIFINITY  |  WEDNESDAY, JULY 22, 2015
    [Salesforce.com] Selling is hard! Tracking referrals in Salesforce is easy
    For Salesforce.com users, tracking referrals in Salesforce is easy! I have a confession to make: I don’t always like sales people.  And all the times I’ve chosen to ignore a prospecting email that arrived in my inbox.   Help your salespeople out. Tracking referrals in Salesforce. Want to further the discussion?
  • IT'S ALL ABOUT REVENUE  |  MONDAY, JULY 20, 2015
    [Salesforce.com] How to Match Great Content to Your Sales Funnel
    She previously worked in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. In the B2B marketing world, the buying cycle is long. Navigating the Sales Funnel. 1. Top of the Funnel. Middle of the Funnel. Content Marketing
  • AMPLIFINITY  |  FRIDAY, JULY 3, 2015
    [Salesforce.com] 6 referral-selling killers
    Originally published on June 29, on Salesforce.com/blog. Brad had a “problem.” He had more referrals than he could handle. (Is there really such a thing?) Using a homegrown program, he’d booked more business in one quarter than in the entire previous year. Right now my staff and I need a breather.” Referrals Don’t Manage Themselves. Really?
  • SNAPAPP  |  TUESDAY, JUNE 16, 2015
    [Salesforce.com] How Clean Data Impacts Your Lead Scoring Program
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Amanda Nelson, Director of Marketing at RingLead. years. That translates to about 1.85% monthly change at each company.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, JUNE 11, 2015
    [Salesforce.com] Highspot Sales Enablement Helps Sales People Find Content and Marketers Measure What Works
    The July release will supplement this with opportunity information from Salesforce.com CRM, allowing correlation of content usage with funnel stage conversions and revenue. “Sales enablement” is something of a catch-all term for a wide range of solutions that help sales people do their jobs better.
  • FATHOM  |  THURSDAY, MAY 28, 2015
    [Salesforce.com] 4 Types of Metrics Every Sales & Marketing Team Should Use
    Visit Fathom’s sister site SalesQuants for more Salesforce.com and sales acceleration resources. Analytics / Big Data Sales & Marketing Alignment Sales Operations Analytics marketing revenue salesforce Salesforce.comThese are marketing leads that are not ready for sales. Marketing Conversions. Sales Prospects. Sales Conversions.
  • HUBSPOT  |  THURSDAY, MAY 28, 2015
    [Salesforce.com] HubSpot & Salesforce Sign a Partnership Pact Through 2020
    I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. There are tens of thousands of Sidekick sales acceleration users who also enjoy Salesforce.com’s CRM product. Ditto there.
  • CRIMSON MARKETING  |  WEDNESDAY, MAY 13, 2015
    [Salesforce.com] Why Does Marketing Technology Matter To Business Evolution?
    We have leaders on the scale of Adobe, Oracle, and Salesforce.com making near $1 billion acquisitions and creating massive scale. Bring on the platform age. Brinker:  There’s tremendous change happening in the B2B marketing technology landscape. One of the most fascinating dynamics is a dual narrative of consolidation and diversification.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 30, 2015
    [Salesforce.com] Are 70% of Marketing Automation Users Unhappy? Well, Not Exactly
    Another survey, this one from Salesforce.com , is generally more optimistic, showing 41% of users rating marketing automation as very effective or effective. Source: Salesforce.com, 2015 State of Marketing I must say that I don’t find this topic particularly engaging at the moment. You can buy it here if you’re interested. Only 23.7%
  • CUSTOMER EXPERIENCE MATRIX   |  FRIDAY, APRIL 17, 2015
    [Salesforce.com] Marketo Adds Custom Objects. It's a Big Deal. Trust Me.
    Specifically, it hasn’t let users set up custom objects (although they’ve been able to import custom objects from Salesforce.com or Microsoft Dynamics CRM ). My first question when Marketo announced its new mobile app connector this week wasn’t, “What cool new things can marketers do?” Well, maybe a little.)
  • B2B LEAD GENERATION BLOG  |  MONDAY, APRIL 13, 2015
    [Salesforce.com] Optimizing Lead Distribution for Higher Conversion
    In CRMs like Salesforce.com, you can automatically notify sales people when activity has developed in their territory, vertical market or other criteria that you deem to be important. Tweet The management of sales leads is critical to generating marketing ROI. Sadly, That’s a complex question when you think about it. Leverage this.
  • IT'S ALL ABOUT REVENUE  |  FRIDAY, APRIL 10, 2015
    [Salesforce.com] How to Achieve Clean Data in B2B Marketing
    She has spent the last three years in content marketing and community management at salesforce.com and Radian6, and has a background in account management for interactive and full service advertising agencies. Follow her on Twitter at @amandalnelson. years. They get promoted, or terminated, or they simply get a better offer elsewhere.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Salesforce.com] What’s Behind the Resurgence for Account-Based Marketing
    As recently posted on LinkedIn By Dan Ziman. For B2B marketing and sales professionals, the term Account- Marketing (ABM) has been cropping up more and more in conversations, media articles and blogs, vendors, and event presentations. Is this just simple hype? Unsubstantiated? It will blow over? That could be true, but let’s not stop there. Sources.
  • LEANDATA  |  WEDNESDAY, APRIL 8, 2015
    [Salesforce.com] LeanData Grows Customer Base by 400% and Releases Update to Account-Based Marketing Suite
    Salesforce, Salesforce AppExchange, and others are trademarks of salesforce.com, inc. Solution Includes Account-Based Nurturing for Marketo. Download. View PDF. Sunnyvale, Calif., April 8, 2015 — LeanData, Inc. Account-based marketing initiatives continue to pick up steam. Visit LeanData at the Marketo Marketing Nation™ Summit. Sources.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, APRIL 2, 2015
    [Salesforce.com] MarTech Conference: Some Random Impressions and Interesting New Vendors
    I spent last Tuesday and Wednesday at the MarTech Conference in San Francisco, where close to 1,000 marketing technologists heard sage advice, shared experiences, and otherwise frolicked with their peers. It might just be me, but this MarTech felt a bit less intense – less tribal -- than the first, held last August in Boston.
  • BIZNOLOGY  |  THURSDAY, APRIL 2, 2015
    [Salesforce.com] Where is B2B data-driven marketing headed?
    Jeffrey Rohr, VP of marketing insights at Salesforce.com, puts a slightly different spin on this matter, with his intriguing point that B2Cis increasingly taking a page from the B2B playbook. Data drives B2B marketing today, and it’s a fast-evolving arena.  Here are some of their predictions. 1. The rise of the marketing technologist.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 26, 2015
    [Salesforce.com] Terminus Offers Targeted Display Ads for B2B
    For many smaller companies, a suite like Adobe, Oracle , IBM , Salesforce.com , SAS , or Teradata isn’t an option and would be overkill if it were. Integration is currently available for Salesforce.com CRM, Marketo , and HubSpot , with plans to add Salesforce.com Pardot and Oracle Eloqua shortly. - ad inventory. sales stages.
  • LEANDATA  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] How Revenue Analytics Can Kill (Your Career)
    In my experience working with companies of all sizes with Salesforce.com and Marketo reporting, I’ve seen how widespread this problem is and recognized just how big the challenge of getting to great analytics is for marketers. Guest post by Tom Grubb , Chief Strategy Officer with Digital Pi. Well expand I have, read on. And so it goes.
  • HUBSPOT  |  MONDAY, MARCH 23, 2015
    [Salesforce.com] The Essential Reading List for Growth Hackers: 15 Experts to Follow
    He''s helped brands like Mint and Salesforce.com to improve their businesses. I''ve always been in awe of growth hacking. As an entrepreneur, this knowledge pool not only helps me to broaden my views, but it also helps me gain from their valuable experiences. Follow @seanellis. Follow @mikaelcho. His insights deeply resonate with me.
  • CUSTOMER EXPERIENCE MATRIX   |  THURSDAY, MARCH 19, 2015
    [Salesforce.com] Everstring Offers Fast, Flexible, Account-based Predictive Models for B2B Sales and Marketing
    Everstring has standard integrations with Salesforce.com , Marketo and Oracle Eloqua , which can send data for the initial model building and score new accounts as they are added to those systems. Remember how much simpler life was back in 2010? Many of the original scoring vendors specialized in a single application.
  • FEARLESS COMPETITOR  |  TUESDAY, MARCH 17, 2015
    [Salesforce.com] Happy St. Patrick’s Day from Find New Customers!
    But an awesome blog at Salesforce.com came from that The Importance of Attitude  and it has been shared on Twitter over 100 times, so please check it out. Please note that Amanda Nelson who used to be at Salesforce.com is now at RingLead.com and my guest post on marketing will publish on March 23rd there. Despite our slow connection.)
  • FEARLESS COMPETITOR  |  THURSDAY, MARCH 12, 2015
    [Salesforce.com] Nice to get back in touch with Amanda Nelson at Ringlead
    Ogden of Find New Customers used to write a lot of guest posts for the Salesforce.com blog, like the very popular article The Importance of Attitude , which was about my nasty fall and recovery a year ago. My contact at Salesforce.com was Amanda Nelson. Jeffrey L. Doing much better now. Thank you.). see photo here). Ogden on Google.
  • CUSTOMER EXPERIENCE MATRIX   |  MONDAY, MARCH 2, 2015
    [Salesforce.com] Reborn AutoPilot Aims to Simplify Multi-Channel Marketing
    These include Salesforce.com for CRM, InsideView and FullContact for data enhancement, Twilio for text messaging, Lob for postcards, Segment for event tracking, and GoodData for reporting. Autopilot *, formerly AutopilotHQ and Bislr before that, relaunched itself today. wrote about Bislr in November 2013. So what has changed?
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 20, 2015
    [Salesforce.com] How I Work with Jeff Ogden of Find New Customers
    We’re glad he’s back (worth reading his story of recovery and attitude on the Salesforce.com blog here ), and reinvesting in the growth of his business Find New Customers from a new home base in Tampa, Florida.(Actually, Matt Heinz of Heinz Marketing.contacted me about his How I Work series and he asked me to answer a series of questions.
  • ANNUITAS  |  THURSDAY, FEBRUARY 19, 2015
    [Salesforce.com] B2B Events in 2015 – Where to Go and How to Learn
    I have been to a lot of marketing events, on both sides of the booth. It can be difficult to apply the things you learn at these events to your own situations, but here are some tips to help get more out of the events when you get to go as an attendee, not a sponsor. If you aren’t going to be present at the event, why did you go in the first place?
  • BIZNOLOGY  |  FRIDAY, FEBRUARY 13, 2015
    [Salesforce.com] B2B data decay and list rental – buyer beware!
    We all know that B2B data is less accurate than B2C data for a number of reasons, and one of them is that it decays far faster than consumer data.  In 2009, we updated our original 2002 study on B2B Data Decay that has been cited by Dun & Bradstreet, Zoom, Jigsaw (now part of Salesforce.com) and others. Offer for response. Creativity.
  • JUNTA 42  |  SATURDAY, FEBRUARY 7, 2015
    [Salesforce.com] This Week in Content Marketing: Super Bowl Advertisers Don’t Care about Building Audience
    Super Bowl XLIX and the Death of Engagement (4:30): Jeffrey Rohrs, writing in the Salesforce.com blog , takes Super Bowl advertisers to task for failing to include a call to action in their premium-priced ads (which averaged $4.5 PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.
  • FEARLESS COMPETITOR  |  FRIDAY, FEBRUARY 6, 2015
    [Salesforce.com] Keynote Speaker with zero interest in your marketing conference
    Jeff Ogden of Find New Customers is an entertaining and fun keynote speaker who loves to get on stage and entertain your audience. (We have a great new video on that keynote speaking page, so please take a look.). We moved our posts back to 1:30pm because of What the Best Time to Post on Social Media? by Quicksprout. for more sharing.
  • DOCALYTICS  |  WEDNESDAY, FEBRUARY 4, 2015
    [Salesforce.com] Good Question: How is Docalytics Priced?
    For instance, the marketing team at Salesforce.com uses Docalytics very differently than a customer like Alexion Pharmaceuticals. For those who have spent any time researching our product offerings on our website , you’ve probably noticed that in some instances we’ve omitted pricing details. Still not satisfied with the information above?
  • HUBSPOT  |  FRIDAY, JANUARY 30, 2015
    [Salesforce.com] 10 Excel Tricks Every Marketer Should Know
    Google, Hubspot, Salesforce.com). Excel is a useful tool for a number of marketing tasks. The two most important uses that I have for Excel on a weekly basis is first, as a research tool while writing (e.g. to get original statistics for a blog), and perhaps more obvious and more common, for data analysis and reporting. Watch the video.
  • CUSTOMER EXPERIENCE MATRIX   |  SATURDAY, JANUARY 24, 2015
    [Salesforce.com] New Marketing Automation Options for Small Business in the VEST Report
    The system offers advanced versions of the usual marketing automation functions: email, landing pages, Web forms and surveys, lead scoring, multi-step nurture flows, media hosting, and CRM integration with Salesforce.com , Microsoft Dynamics CRM , and Sugar CRM. Here are thumbnails of the others. Most clients have fewer than ten employees.
  • JUNTA 42  |  SATURDAY, JANUARY 24, 2015
    [Salesforce.com] This Week in Content Marketing: Why is Marketing Still Subservient to Sales?
    How Content Marketing Is Bringing Together Sales and Marketing Teams (10:36): A new post on Salesforce.com’s blog makes a compelling case for sales and marketing teams to learn to work together more closely — a case that Robert and I have been championing for years. This week’s show. Content Marketing in the News. million views.
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